The Road to Coronation Street on the set next door to the real life "Coronation Street" set, who were also filming. The role of Tony Warren, "Coronation Street"s creator and writer, was given to actor David Dawson. "Coronation Street"s producer, Canadian-born Harry Elton, was played by Christian McKay. Casting director Margaret Morris and her young assistant Josie Scott, who befriends Warren, were played by Jane Horrocks and Sophia Di Martino, respectively. Derek Bennett, the director, was portrayed by Shaun Dooley, while Sidney Bernstein was played by Steven Berkoff. Jessie Wallace was given the role of Pat Phoenix, who played Elsie Tanner in "Coronation Street". Wallace,
Coronation Street new sponsor. In July 2007, an ITV press release announced that Harveys was the new sponsor of "Coronation Street" on the ITV Network. Harveys' sponsorship began on 30 September 2007. In the "Coronation Street: Romanian Holiday" film, Roy and Hayley Cropper are filmed in front of a Harveys store. In "Coronation Street: A Knights Tale", a Harveys truck can be seen driving past Mary Taylor's motor-home to further promote the brand. On 11 April 2012, it was announced that Harveys had decided not to renew their contract and ceased sponsorship in December 2012. Compare The Market were named as the