Her Majesty's Theatre provided the first alternative to the Theatre Royal, Drury Lane, built in 1663 and the Lincoln's Inn, founded in 1660 (forerunner of the Theatre Royal, Covent Garden, built in 1728). The theatre's site is the second oldest such site in London that remains in use. These three post-interregnum theatres defined the shape and use of modern theatres. The land for the theatre was held on a lease renewable in 1740 and was ultimately owned, as it is today, by the Crown Estate. Building was delayed by the necessity of acquiring the street frontage, and a three bay entrance led to
Society of London Theatre launched in 2001 as 'Get Into London Theatre') offers the public the opportunity to see London shows (including plays, musicals, opera and dance) at £10, £20, £30 or £40. West End LIVE is a free event in Trafalgar Square with performances from West End musicals. The annual event is presented by SOLT and Westminster City Council, with support from the Mayor of London, to celebrate and promote London theatre. Stage One is a charity supported by SOLT that seeks to aid the commercial theatre producers of the future. Stage One runs a structured training programme to develop and support new