Roger Moore Service" and Connery was enticed back to the role of Bond again for "Diamonds Are Forever" (1971), Moore did not consider the possibility until it seemed clear that Connery had stepped down as Bond for good. At that point, Moore was approached, and he accepted producer Albert Broccoli's offer in August 1972. In his autobiography, Moore writes that he had to cut his hair and lose weight for the role. Although he resented having to make those changes, he was finally cast as James Bond in "Live and Let Die" (1973). Moore then made "Gold" (1974), based on a novel
Spectre (2015 film) playing host to the cast and crew ahead of the Mexican premiere of the film. To promote the film, the film's marketers continued the trend established during "Skyfall"s production of releasing still images of clapperboards and video blogs on Eon's official social media accounts. 17 brands appear in the film through product placement, and many of those, such as Heineken, Bollinger, Omega and Sony—owner of the film's co-distributor Columbia Pictures—did "Spectre" tie-in advertisements. On 13 March 2015, several members of the cast and crew, including Craig, Whishaw, Wilson and Mendes, as well as previous James Bond actor, Sir Roger Moore,