Polar bear the polar bear in advertising, while Fox's Glacier Mints have featured a polar bear named Peppy as the brand mascot since 1922. Polar bears are popular in fiction, particularly in books for children or teenagers. For example, "The Polar Bear Son" is adapted from a traditional Inuit tale. The animated television series "Noah's Island" features a polar bear named Noah as the protagonist. Polar bears feature prominently in "East" (also released as "North Child") by Edith Pattou, "The Bear" by Raymond Briggs (adapted into an animated short in 1998), and Chris d'Lacey's "The Fire Within" series. The "panserbjørne" of Philip
Grizzly–polar bear hybrid DNA test conducted by Wildlife Genetics International in British Columbia confirmed it was a hybrid, with a polar bear mother and a grizzly bear father. It is the first documented case in the wild, though it was known that this hybrid was biologically possible and other ursid hybrids have been bred in zoos in the past. Amidst much controversy, the bear has since been returned to Mr. Martell. On 8 April 2010, David Kuptana, an Inuvialuit hunter from the nearby community of Ulukhaktok on Victoria Island shot what he thought was a polar bear. After inspecting the bear and having