Die Another Day (song) For Grabs". In the meantime, Metro-Goldwyn-Mayer (MGM) was filming the twentieth James Bond film, "Die Another Day", directed by Lee Tamahori. The previous film in the franchise, "The World Is Not Enough" (1999) was a box office success earning US$362 million worldwide. However, the eponymous soundtrack single by alternative rock group Garbage failed to gain commercial success in the United States. The music management at MGM went to look for a high-profile artist to write and perform the title song for "Die Another Day". Madonna was their first choice, since she had been successful with soundtrack singles in the US,
Die Another Day that "Die Another Day" was "the wrong film at the wrong time." The amount of product placement in the film was a point of criticism, specifically from various news outlets such as the BBC, "Time" and Reuters who all used the pun "Buy Another Day". Reportedly 20 companies, paying $70 million, had their products featured in the film, a record at the time, although "USA Today" reported that number to be as high as $100 million. By choice, the number of companies involved in product placement was dropped to eight for the next Bond film "Casino Royale" in 2006. On