Polar bear the polar bear in advertising, while Fox's Glacier Mints have featured a polar bear named Peppy as the brand mascot since 1922. Polar bears are popular in fiction, particularly in books for children or teenagers. For example, "The Polar Bear Son" is adapted from a traditional Inuit tale. The animated television series "Noah's Island" features a polar bear named Noah as the protagonist. Polar bears feature prominently in "East" (also released as "North Child") by Edith Pattou, "The Bear" by Raymond Briggs (adapted into an animated short in 1998), and Chris d'Lacey's "The Fire Within" series. The "panserbjørne" of Philip
Polar bear purposes; the large canine teeth were highly valued as talismans. Only the liver was not used, as its high concentration of vitamin A is poisonous. Hunters make sure to either toss the liver into the sea or bury it in order to spare their dogs from potential poisoning. Traditional subsistence hunting was on a small enough scale to not significantly affect polar bear populations, mostly because of the sparseness of the human population in polar bear habitat. In Russia, polar bear furs were already being commercially traded in the 14th century, though it was of low value compared to Arctic