Polar bear the polar bear in advertising, while Fox's Glacier Mints have featured a polar bear named Peppy as the brand mascot since 1922. Polar bears are popular in fiction, particularly in books for children or teenagers. For example, "The Polar Bear Son" is adapted from a traditional Inuit tale. The animated television series "Noah's Island" features a polar bear named Noah as the protagonist. Polar bears feature prominently in "East" (also released as "North Child") by Edith Pattou, "The Bear" by Raymond Briggs (adapted into an animated short in 1998), and Chris d'Lacey's "The Fire Within" series. The "panserbjørne" of Philip
Polar bear are poorly understood, as carcasses are rarely found in the species's frigid habitat. In the wild, old polar bears eventually become too weak to catch food, and gradually starve to death. Polar bears injured in fights or accidents may either die from their injuries or become unable to hunt effectively, leading to starvation. The polar bear is the apex predator within its range, and is a keystone species for the Arctic. Several animal species, particularly Arctic foxes ("Vulpes lagopus") and glaucous gulls ("Larus hyperboreus"), routinely scavenge polar bear kills. The relationship between ringed seals and polar bears is so close