The Road to Coronation Street on the set next door to the real life "Coronation Street" set, who were also filming. The role of Tony Warren, "Coronation Street"s creator and writer, was given to actor David Dawson. "Coronation Street"s producer, Canadian-born Harry Elton, was played by Christian McKay. Casting director Margaret Morris and her young assistant Josie Scott, who befriends Warren, were played by Jane Horrocks and Sophia Di Martino, respectively. Derek Bennett, the director, was portrayed by Shaun Dooley, while Sidney Bernstein was played by Steven Berkoff. Jessie Wallace was given the role of Pat Phoenix, who played Elsie Tanner in "Coronation Street". Wallace,
Coronation Street on Hilda Ogden. Cadbury was the first sponsor of "Coronation Street" beginning in July 1996. The original sponsorship had a chocolate-like version of the street (which can be seen in place at the Cadbury World museum in Bournville, Birmingham) with chocolate characters resembling some of the actual "Coronation Street" characters. In the summer of 2006, Cadbury Trebor Bassetts had to recall over one million chocolate bars, due to suspected salmonella contamination, and "Coronation Street" stopped the sponsorship for several months. In late 2006, Cadbury did not renew their contract, but agreed to sponsor the show until "Coronation Street" found a