Package tour market, which is now dominated by a few large tour operators. The major operators are Thomson Holidays and First Choice part of TUI AG and Thomas Cook AG. Under these umbrella brands are different holiday operators catering to different markets, such as Club 18-30 or traveleze. Budget airlines have also created their own package holiday divisions such as Jet2 Holidays or Japan Airlines's J-Pack special. The trend for package holiday bookings saw a comeback in 2009, as customers sought greater financial security in the wake of a number of holiday and flight companies going bust, and as the hidden costs
Directline holidays Directline holidays Directline-Holidays was a trading name of Holidayline (UK) Ltd until the brand and website was sold to Broadway Travel in September 2013. It specialises in selling cheap package holidays, flights and hotels. An independent and privately owned UK travel agent, it has been an early adopter and advocate of new media. Launched in 1993, directline holidays was among a handful of holiday companies advertising on television text services. In 2000 its first website directlineholidays.com was launched, advertising with bid-for-position search engine pioneers espotting (now miva) and goto (now Yahoo! Search Marketing). In 2001 the entirety of the company’s