The Muppets to be a vital component of its increasing popularity, providing an "effective and pleasurable viewing" method of presentation for the series' educational curriculum. In the early 1970s, the Muppets continued their presence in television, primarily appearing in "The Land of Gorch" segments during the first season of "Saturday Night Live". As his involvement with "Sesame Street" continued, Henson mused about the possibility of creating a network television series featuring the Muppets; as opposed to "Sesame Street", however, this proposed series would be aimed at a more adult audience and focus largely on sketch comedy. Two pilot specials, "The Muppets Valentine
The Muppets Studio group. That same year, Disney contracted with Puppet Heap to rebuild, maintain, and create puppet characters for the Muppets Studio. In April 2007, the Muppets Holding Company changed its name to The Muppets Studio under new leadership by Special Events Group SVP Lylle Breier. In 2008, The Muppets Studio began a licensing agreement with F.A.O. Schwarz, to create a Muppet-themed boutique where customers can design their own Muppet. In 2013, Disney Theatrical Productions revealed that a show based on The Muppets was in active development and that a 15-minute show had been conducted by Thomas Schumacher to see how the