Tilt (The Lightning Seeds album) singles to date" and featured a remix of the song by ATFC as a B-side. The second and final single, "Sweet Soul Sensations", was released on 6 March 2000, which featured a remix of "Life's Too Short" by Mercury Rev. Market researcher Eleanor Trickett chose Sony Music's unusual outdoor advertising campaign for "Tilt", although, as she stressed to "Campaign Live", she was not a fan of the band, and said that "this campaign grabs the attention far more". Given the brief by Sony Music to "launch the Lightning Seeds’ new album, "Tilt", in an engaging and cost-effective manner above and
Tilt (The Lightning Seeds album) Rob Bolton of "Exclaim" as possessing a "club anthem" sound. "Crowdpleaser" is a "techno-rocker". "If Only" and "Happy Satellite" were described by one critics as especially sounding like "a warmer version of the Pet Shop boys". "Sweetest Soul Sensations" samples Al Green. Describing "I Wish I was in Love," "Britpop News", although calling "Tilt" an "electronic spree album," noted that "they didn’t forget to put an element of flowing song full of melodic synth combined with Ian Broudie’s made layered voice." "Tilt" was released by Epic Records on 22 November 1999 in the UK, Europe, Malaysia and Japan. The album