James Bond Theme made a comeback along with a full orchestral version during a hovercraft sequence. On the soundtrack this track is named "Mr. Wint and Mr. Kidd/Bond to Holland." When Roger Moore came to the role, the "James Bond Theme" became a string orchestra driven piece. Likewise, in "Live and Let Die", the James Bond theme was featured in a Funk-inspired version of the tune reflecting the music of Blaxploitation films popular at the time. After that in 1974 John Barry composed the theme and song but sung by Lulu. The brief quote of the theme in the pre-credits music of "The
Spectre (2015 film) playing host to the cast and crew ahead of the Mexican premiere of the film. To promote the film, the film's marketers continued the trend established during "Skyfall"s production of releasing still images of clapperboards and video blogs on Eon's official social media accounts. 17 brands appear in the film through product placement, and many of those, such as Heineken, Bollinger, Omega and Sony—owner of the film's co-distributor Columbia Pictures—did "Spectre" tie-in advertisements. On 13 March 2015, several members of the cast and crew, including Craig, Whishaw, Wilson and Mendes, as well as previous James Bond actor, Sir Roger Moore,