Kopi Luwak animals were deprived of exercise, a proper diet, and space. Video footage from the investigation shows abnormal behaviours such as repeated pacing, circling, or biting the bars of their cages. The animals often lose their fur. A BBC investigation revealed similar findings. Tony Wild, the coffee executive responsible for bringing kopi luwak to the Western world, has stated he no longer supports using kopi luwak due to animal cruelty and launched a campaign called "Cut the Crap" to halt the use of kopi luwak. Farmers using caged civets in Takengon, north Sumatra, confirmed to the BBC that they supplied kopi
What Hurts the Most hip-swiveling chorus after a flurry of robotic drum beats is certainly a good giggle." Kurt Kirton of About.com named it one of the album's standout tracks. Chuck Taylor of "Billboard" gave "What Hurts the Most" a positive review, writing that "this track is remixed into a frothy uptempo anthem, complete with requisite percussive thump and an exulted vocal (with 12 mixes in all) that leaves the lyric's potential heartbreak in the dust." Taylor ended his review, asking "Wouldn't it be wondrous if American programmers renewed their vow in 2008 to put variety on the airwaves—or do we really need a