Polar bear the polar bear in advertising, while Fox's Glacier Mints have featured a polar bear named Peppy as the brand mascot since 1922. Polar bears are popular in fiction, particularly in books for children or teenagers. For example, "The Polar Bear Son" is adapted from a traditional Inuit tale. The animated television series "Noah's Island" features a polar bear named Noah as the protagonist. Polar bears feature prominently in "East" (also released as "North Child") by Edith Pattou, "The Bear" by Raymond Briggs (adapted into an animated short in 1998), and Chris d'Lacey's "The Fire Within" series. The "panserbjørne" of Philip
Polar bear as "Vulnerable" under criterion A3c, which indicates an expected population decrease of ≥30% over the next three generations (~34.5 years) due to "decline in area of occupancy, extent of occurrence and/or quality of habitat". Risks to the polar bear include climate change, pollution in the form of toxic contaminants, conflicts with shipping, oil and gas exploration and development, and human-bear interactions including harvesting and possible stresses from recreational polar-bear watching. According to the World Wildlife Fund, the polar bear is important as an indicator of Arctic ecosystem health. Polar bears are studied to gain understanding of what is happening throughout