Mr. Big (Sex and the City) Mr. Big (Sex and the City) John James "Mr. Big" Preston is a recurring character in the HBO series "Sex and the City", portrayed by Chris Noth. He is the primary on-and-off love interest of the series' protagonist, Carrie Bradshaw, who usually simply refers to him as "Big". According to accounts in the press, the Mr. Big character was based on publishing executive Ron Galotti, former publisher of "GQ" and "Talk". Bushnell told "New York Magazine" in 2004, "He was one of those New York guys with a big personality—you just notice him as soon as he walks in the
Sex and the City 2 scene. John Corbett was seen on location in Morocco, confirming his speculated involvement in the film as Aidan. Promotion began in December 2009, when the official teaser poster was released online, featuring Carrie in a white dress and gold sunglasses which reflect a Moroccan backdrop, and the tagline "Carrie On", a similar pun of the lead character's name as "Get Carried Away" from the first film. The same image and tagline was used for the launch of the official "Sex and the City 2" website, also launched in December 2009. The teaser trailer premiered online on December 22, 2009. In