Harry Potter by Scholastic – the American publisher of the books – as "Harry Potter and the Sorcerer's Stone", after Rowling had received US$105,000 for the American rights – a record amount for a children's book by an unknown author. Fearing that American readers would not associate the word "philosopher" with magic (although the Philosopher's Stone is an ancient tradition in alchemy), Scholastic insisted that the book be given the title "Harry Potter and the Sorcerer's Stone" for the American market. The second book, "Harry Potter and the Chamber of Secrets", was originally published in the UK on 2 July 1998 and
Harry Potter world began holding events to coincide with the midnight release of the books, beginning with the 2000 publication of "Harry Potter and the Goblet of Fire". The events, commonly featuring mock sorting, games, face painting, and other live entertainment have achieved popularity with Potter fans and have been highly successful in attracting fans and selling books with nearly nine million of the 10.8 million initial print copies of "Harry Potter and the Half-Blood Prince" sold in the first 24 hours. The final book in the series, "Harry Potter and the Deathly Hallows" became the fastest selling book in history, moving