Polar bear the polar bear in advertising, while Fox's Glacier Mints have featured a polar bear named Peppy as the brand mascot since 1922. Polar bears are popular in fiction, particularly in books for children or teenagers. For example, "The Polar Bear Son" is adapted from a traditional Inuit tale. The animated television series "Noah's Island" features a polar bear named Noah as the protagonist. Polar bears feature prominently in "East" (also released as "North Child") by Edith Pattou, "The Bear" by Raymond Briggs (adapted into an animated short in 1998), and Chris d'Lacey's "The Fire Within" series. The "panserbjørne" of Philip
Polar bear protection against brown bears. It was believed that the "little nephew" (the brown bear) would not dare to attack a man wearing the tooth of its powerful "big uncle", the polar bear. The skulls of killed polar bears were buried at sacred sites, and altars, called "sedyangi", were constructed out of the skulls. Several such sites have been preserved on the Yamal Peninsula. Their distinctive appearance and their association with the Arctic have made polar bears popular icons, especially in those areas where they are native. The Canadian two-dollar coin carries an image of a lone polar bear on its