Motifs in the James Bond film series that is central to the spy film genre. The gun barrel imagery sometimes carried over to the film posters used to promote Bond films, including as a familiarising element on the introduction of Timothy Dalton for "The Living Daylights". The sequence was traditionally placed at the start of each film until the 2006 instalment "Casino Royale", where it appears after the cold open and is incorporated into the plot; in the 2008 film, "Quantum of Solace", the sequence was placed at the end of the film and incorporates the film's title in its design. For Skyfall, director Sam Mendes had
James Bond in film the Eon series, there have been three additional productions with the character of James Bond: an American television adaptation, "Casino Royale" (1954), produced by CBS; a spoof, "Casino Royale" (1967), produced by Charles K. Feldman; and a remake of "Thunderball" entitled "Never Say Never Again" (1983), produced by Jack Schwartzman, who had obtained the rights to the film from McClory. In 1954 the American CBS television network paid Ian Fleming $1,000 ($ in dollars) for the rights to turn his first novel, "Casino Royale", into a one-hour television adventure as part of the dramatic anthology series "Climax Mystery Theater", which