X-Men: Apocalypse announced that Singer would direct the film. Singer has called the film "kind of a conclusion of six X-Men films, yet a potential rebirth of younger, newer characters" and the "true birth of the X-Men". Singer said that Apocalypse is the main focus of the film. Kinberg said that the younger versions of Scott Summers, Storm, and Jean Grey appearing in the film are "as much a part of the film as the main cast". He described Summers as "not yet the squeaky-clean leader", Storm as a "troubled character who is going down the wrong path in life", and Grey
X-Men: Evolution the show. An ongoing plot line would have introduced the "Evolution" version of Mister Sinister, but the comic was canceled before it could be resolved. However, the cover of the unreleased issue 10 does reveal his intended character design. Toy Biz created a line of action figures. Taco Bell ran the first "X-Men: Evolution" themed promotion with its Kid's Meals. Burger King also ran a Kid's Meal promotion which included "X-Men: Evolution" toys. Each toy included a mini-disc with games, screen-savers, and a mini-comic related to the character. The lineup included Rogue, Mystique, Cyclops, Wolverine, Magneto, Quicksilver, Nightcrawler, and Toad.