Q (James Bond) offers some words of advice: Q: "I've always tried to teach you two things: First, never let them see you bleed." Bond: "And the second?"Q: "Always have an escape plan." – before he is lowered out of view. This was the final film appearance of Desmond Llewelyn as Q in the James Bond series, although he would revive the role once again as Q in a Heineken commercial, a TV cross-promotion for "The World Is Not Enough". Llewelyn died in a car crash just weeks after the film's release. Between films he also starred as Q in various commercials for
Which? trading businesses, for instance subscriptions to "Which?" magazine, which are donated to the campaigning part of the organisation to fund advocacy activity and inform the public about consumer issues. "Which?" magazine maintains its independence by not accepting advertising, and the organisation receives no government funding. The Consumers' Association is the largest consumer organisation in the UK, with over 573,000 subscribers to its magazine. Until 2006, the association used prize draws similar to those of "Reader's Digest" to attract subscribers, but following criticism they were discontinued. The Association now attracts subscribers to its publications with free mini-guides and trial offers. The