Angry Birds (video game) mainstream games out right now", "one of the great runaway hits of 2010", and "the largest mobile app success the world has seen so far". In "Angry Birds", the player controls a flock of multi-colored birds that are attempting to retrieve their eggs, which have been stolen by a group of hungry green pigs. In each stage of the gameplay, enemy pigs are sheltered by structures made of various materials such as wood, glass, and stone resembling children's toy building blocks. The objective of the game is to eliminate all the pigs on the level. Using a slingshot, players launch
The Angry Birds Movie a series of six Lego sets were used to promote the film. A balloon themed after Red debuted at the 2015 Macy's Thanksgiving Day Parade. During the film's marketing campaign, the app icons for most "Angry Birds" games were changed to depict the cinematic version of Red. A series of free-to-play tie-in games were also produced: "Angry Birds Action!", "Angry Birds Evolution", and "Angry Birds Match". "The Angry Birds Movie" was released on digital HD on July 29, 2016, and on Blu-ray and DVD on August 16, 2016, from Sony Pictures Home Entertainment, with four "Hatchlings" shorts included. The film