Her Majesty's Theatre provided the first alternative to the Theatre Royal, Drury Lane, built in 1663 and the Lincoln's Inn, founded in 1660 (forerunner of the Theatre Royal, Covent Garden, built in 1728). The theatre's site is the second oldest such site in London that remains in use. These three post-interregnum theatres defined the shape and use of modern theatres. The land for the theatre was held on a lease renewable in 1740 and was ultimately owned, as it is today, by the Crown Estate. Building was delayed by the necessity of acquiring the street frontage, and a three bay entrance led to
London Theatre Direct the website had grown to over a million users. London Theatre Direct has been a member of The Society of Ticket Agents and Retailers, the UK self-regulatory body for the entertainment and ticketing industry since October 2001. In 2016, the company invested in developing APIs that allows major venues and theatre groups to connect with its systems to sell tickets in real-time through its own website and partner sites. London Theatre Direct saw a quarterly rise in sales from API partners and venues of more than 600 percent as a result of this investment. In 2017, London Theatre Direct became