Euston Road in London. Its entrance, designed by Philip Hardwick, cost £35,000 (now ) and had the highest portico in London at . The Great Hall opened in 1849 to improve accommodation for passengers, and a statue of Stephenson's father, George was installed in 1852. The Dukes of Grafton had become the main property owners in the area, and in 1857 the central section of the road, between Osnaburgh Street and Kings Cross, was renamed Euston Road after Euston Hall, their country house. The eastern section became Pentonville Road, the western Marylebone Road. The full length of Euston Road was dug up
Euston Road office shops and apartments, the Euston Tower. The tower attracted a number of significant tenants, including INMARSAT and the independent radio station Capital Radio. The ITV broadcaster Thames Television's corporate headquarters were nearby at No. 306–316 Euston Road from 1971 to 1992 when the station closed. That building was demolished in 1994 and redeveloped when Thames, now a production company, moved all operations to Teddington Studios. In the early-21st century, the Greater London Authority commissioned a plan to improve the road from the architectural firm, Terry Farrell and Partners. The original study proposed removing the underpass (which was subsequently cancelled)