Trung Nguyên Lê Tourism Company JSC, Trung Nguyên Franchising Company JSC and Coffee Hypermarket. Its chairman and CEO is Dang Le Nguyen Vu (in Vietnamese: Đặng Lê Nguyên Vũ), who is known as Vietnam's Coffee King. Trung Nguyên is known as an important producer and distributor of kopi luwak (Vietnamese: cà phê chồn), weasel coffee Trung Nguyen, also known as civet coffee, both natural and simulated. Kopi luwak, widely noted as the most expensive coffee in the world, is coffee made from the beans of coffee berries which have been eaten by the Asian Palm Civet (Paradoxurus hermaphroditus) and other related civets,
Otter civet Otter civet The otter civet ("Cynogale bennettii") is a semiaquatic civet native to Thailand, Malaysia, Indonesia and Brunei. It is listed as "Endangered" because of a serious ongoing population decline, estimated to be more than 50% over the past three generations (estimated to be 15 years), inferred from direct habitat destruction, and indirect inferred declines due to pollutants. "Cynogale" is a monospecific genus. The otter civet possesses several adaptations to its habitat, including a broad mouth and webbed feet with naked soles and long claws. Its muzzle is long with numerous long whiskers. It is in many ways similar to