Trung Nguyên Lê Tourism Company JSC, Trung Nguyên Franchising Company JSC and Coffee Hypermarket. Its chairman and CEO is Dang Le Nguyen Vu (in Vietnamese: Đặng Lê Nguyên Vũ), who is known as Vietnam's Coffee King. Trung Nguyên is known as an important producer and distributor of kopi luwak (Vietnamese: cà phê chồn), weasel coffee Trung Nguyen, also known as civet coffee, both natural and simulated. Kopi luwak, widely noted as the most expensive coffee in the world, is coffee made from the beans of coffee berries which have been eaten by the Asian Palm Civet (Paradoxurus hermaphroditus) and other related civets,
Malayan civet the Malay civet includes Indonesia, Malaysia, Brunei, the Philippines and Singapore. In Malaysia, it occurs in Borneo, Banggi Island, Langkawi Island, Penang Island and in Peninsular Malaysia. It is also known from Sumatra. It was introduced to Sulawesi and the Maluku Islands. Museum records indicate that the Malay civet also occurred on the Indonesian islands of Java, Bawal and Telok Pai, and on the Philippine island Leyte. In 2012, an individual was photographed in Singapore. The Malay civet population in the Philippines may have originated in Borneo and colonized Palawan island naturally. It possibly later dispersed to the rest of