Despicable Me any excuse for air conditioning will do. So it's a happy bonus to find that "Despicable Me" is more than just a heat-busting baby-sitter." James Berardinelli of "ReelViews" gave the film three out of four stars, saying, "This is a smartly written comedy with a soft emotional core." Kyle Smith of the "New York Post" gave the film three out of four stars, saying, ""Despicable Me" may not be the most sophisticated kids movie ever, but it stacks up against recent animated fare like "How To Train Your Dragon" the way The New York Review of Books compares to "USA
Despicable Me film written and performed by Pharrell Williams, and performances by Destinee & Paris, The Sylvers, Robin Thicke and the Bee Gees. NBC (which is owned by Universal) had an extensive marketing campaign leading up to the film's release. Sneak peeks were shown in episodes of "The Biggest Loser". "Despicable Me" was also featured on "Last Comic Standing" when Gru comes in to audition. IHOP restaurants promoted the film by introducing three new menu items, a kids' breakfast meal, and a drink all having the word "minion" in them. Best Buy released a free smartphone application called "Best Buy Movie Mode",