Trung Nguyên Lê Tourism Company JSC, Trung Nguyên Franchising Company JSC and Coffee Hypermarket. Its chairman and CEO is Dang Le Nguyen Vu (in Vietnamese: Đặng Lê Nguyên Vũ), who is known as Vietnam's Coffee King. Trung Nguyên is known as an important producer and distributor of kopi luwak (Vietnamese: cà phê chồn), weasel coffee Trung Nguyen, also known as civet coffee, both natural and simulated. Kopi luwak, widely noted as the most expensive coffee in the world, is coffee made from the beans of coffee berries which have been eaten by the Asian Palm Civet (Paradoxurus hermaphroditus) and other related civets,
Large Indian civet as valid subspecies by 2005: The validity of "Viverra tainguensis" described in 1997 by Sokolov, Rozhnov and Pham Chong from Tây Nguyên in Gia Lai Province in Vietnam has been seriously questioned, and it is now generally considered a synonym of "V. zibetha". These names are questionable, as the species has not been recorded in the areas where languages are spoken: Large Indian civet The large Indian civet ("Viverra zibetha") is a civet native to South and Southeast Asia. It is listed as Least Concern on the IUCN Red List. The global population is considered decreasing mainly because of trapping-driven