Tilt (The Lightning Seeds album) singles to date" and featured a remix of the song by ATFC as a B-side. The second and final single, "Sweet Soul Sensations", was released on 6 March 2000, which featured a remix of "Life's Too Short" by Mercury Rev. Market researcher Eleanor Trickett chose Sony Music's unusual outdoor advertising campaign for "Tilt", although, as she stressed to "Campaign Live", she was not a fan of the band, and said that "this campaign grabs the attention far more". Given the brief by Sony Music to "launch the Lightning Seeds’ new album, "Tilt", in an engaging and cost-effective manner above and
Tilt (The Lightning Seeds album) real reach for them," referring to it as "a less-dated version" of the band's debut album "Cloudcuckooland" (1990). "Tilt" was also said to show occasionally show the band sounding like "a warmer version of the Pet Shop Boys." Music journalist Colin Larkin said the closest point on the reference on "Tilt" is "arguably" New Order. "Pop Rescue" said that the dance sounds that "emerged in full" on "Tilt" had first emerged to a lesser extent on the band's third album "Jollification" (1994). Broudie's lyrics on the album were noted for being less optimistic than they had been before, and according