Ford Taunus P3 auto-industry and in the world of advertising. Ford tended to be ahead of the field in this aspect of marketing, even if some of the resulting slogans appear stilted fifty years later. The style of new Taunus 17M was advertised as representing a „Linie der Vernunft" which loosely translates as a ""rational form"" offering an implicit rebuke to the by now unfashionably elaborate styling of the old Taunus 17M. The car was advertised with the balanced and pithy slogan "Zum Fahren geboren. Zum sparen gebaut" "(Born to drive. Built to save/economise)". Steel bodied station wagon equivalent models based on mainstream
Model car the first-generation Toyota Celica, which has become somewhat of a classic. Nevertheless, Hasegawa also produced 1/25 scale models of 1965-66 American cars, including the 1965 Chevrolet Impala, and 1966 Buick Wildcat, Cadillac Coupe DeVille, and Thunderbird Landau. These were actually Johan and AMT kits that were simplified and modified for the Japanese market. Since the mid-90's several companies including: Tameo, Studio 27, Model Factory Hiro, and Renaissance have issued hundreds of Sports Car and Formula 1 subjects in limited-run, multimedia kit sets. These so-called "multimedia" offerings consist of a combination of resin, white metal, photo-etch, and machined aluminum instead of