Roger Moore by Wilbur Smith for producer Michael Klinger and director Peter R. Hunt (who had directed and edited some Bond films). He was paid US$200,000 plus a percentage of the profits. Moore made his second Bond, "The Man with the Golden Gun" (1974), which was a hit though less successful than "Live and Let Die". It featured Christopher Lee as the main antagonist. Also appearing are Britt Ekland, Herve Villechaize, and Maud Adams. He then made a comedy "That Lucky Touch" (1975) which was a box office disaster. He made an Italian-shot action film "Street People" (1976), then went back to
James Bond "Bond ... James Bond", became a catch phrase that entered the lexicon of Western popular culture: writers Cork and Scivally said of the introduction in "Dr. No" that the "signature introduction would become the most famous and loved film line ever". In 2001, it was voted as the "best-loved one-liner in cinema" by British cinema goers, and in 2005, it was honoured as the 22nd greatest quotation in cinema history by the American Film Institute as part of their 100 Years Series. The 2005 American Film Institute's '100 Years' series recognised the character of James Bond himself as the third