Trung Nguyên Lê Tourism Company JSC, Trung Nguyên Franchising Company JSC and Coffee Hypermarket. Its chairman and CEO is Dang Le Nguyen Vu (in Vietnamese: Đặng Lê Nguyên Vũ), who is known as Vietnam's Coffee King. Trung Nguyên is known as an important producer and distributor of kopi luwak (Vietnamese: cà phê chồn), weasel coffee Trung Nguyen, also known as civet coffee, both natural and simulated. Kopi luwak, widely noted as the most expensive coffee in the world, is coffee made from the beans of coffee berries which have been eaten by the Asian Palm Civet (Paradoxurus hermaphroditus) and other related civets,
Large Indian civet Large Indian civet The large Indian civet ("Viverra zibetha") is a civet native to South and Southeast Asia. It is listed as Least Concern on the IUCN Red List. The global population is considered decreasing mainly because of trapping-driven declines in heavily hunted and fragmented areas, notably in China, and the heavy trade as wild meat. The large Indian civet is grey or tawny and has a black spinal stripe running from behind the shoulders to the root of the tail. The front of the muzzle has a whitish patch emphasized by blackish behind on each side. The chin and