Polar bear the polar bear in advertising, while Fox's Glacier Mints have featured a polar bear named Peppy as the brand mascot since 1922. Polar bears are popular in fiction, particularly in books for children or teenagers. For example, "The Polar Bear Son" is adapted from a traditional Inuit tale. The animated television series "Noah's Island" features a polar bear named Noah as the protagonist. Polar bears feature prominently in "East" (also released as "North Child") by Edith Pattou, "The Bear" by Raymond Briggs (adapted into an animated short in 1998), and Chris d'Lacey's "The Fire Within" series. The "panserbjørne" of Philip
Polar bear is referred to as "ours blanc" ("white bear") or "ours polaire" ("polar bear"). In the Norwegian-administered Svalbard archipelago, the polar bear is referred to as "Isbjørn" ("ice bear"). The polar bear was previously considered to be in its own genus, "Thalarctos". However, evidence of hybrids between polar bears and brown bears, and of the recent evolutionary divergence of the two species, does not support the establishment of this separate genus, and the accepted scientific name is now therefore "Ursus maritimus", as Phipps originally proposed. The bear family, Ursidae, is thought to have split from other carnivorans about 38 million years