Die Another Day (song) of the charts in Canada, Italy, Romania and Spain and top-ten in a number of countries worldwide. The music video was directed by Traktor, and was developed as an independent video from the film but contained Bond influences. It depicts Madonna as a prisoner in a torture chamber, alternating with scenes of a fencing duel between good (clad in white) and evil (clad in black) personas of the singer. Wounds inflicted on both fencers are mirrored on the imprisoned Madonna, and in the end she escapes being electrocuted in the chamber. The usage of Jewish religious texts and objects in
Die Another Day that "Die Another Day" was "the wrong film at the wrong time." The amount of product placement in the film was a point of criticism, specifically from various news outlets such as the BBC, "Time" and Reuters who all used the pun "Buy Another Day". Reportedly 20 companies, paying $70 million, had their products featured in the film, a record at the time, although "USA Today" reported that number to be as high as $100 million. By choice, the number of companies involved in product placement was dropped to eight for the next Bond film "Casino Royale" in 2006. On