Ford Taunus P1 thick painted stripe down each side, slightly below the level of the car’s waist. It thereby acquired its “Seitenstreifentaunus” (Side-stripes Taunus) soubriquet. By this time, the Ford Taunus 12M's twenty-five-year-old underpinnings were becoming uncomfortably obvious, and the car was having to compete largely on price. However, that also meant that in terms of the amount of car offered for the money it represented something of a bargain. The 1959 entry-level price of 5,555 marks was barely more than that asked for the much smaller and more cramped Volkswagen. As Ford’s management had feared, the arrival of newer models from competitor
Ford Taunus TC in Argentina, and now with the "TC3" nose and its own unique taillights lay-out. These post 1980 Argentine Taunus fast-back coupès also featured improved performance and a refashioned interior: they used the name "Taunus SP" or "Taunus SP 5", the "5" referring to the five-speed manual gearbox now available as an option. Apart from the five speed option, the transmission choice, as for the European Taunus TCs, lay between a four speed manual and, for larger engined cars, a three speed automatic gear box. The Argentine Taunus TC models did not share the European engine range, instead using the similar