Polar bear the polar bear in advertising, while Fox's Glacier Mints have featured a polar bear named Peppy as the brand mascot since 1922. Polar bears are popular in fiction, particularly in books for children or teenagers. For example, "The Polar Bear Son" is adapted from a traditional Inuit tale. The animated television series "Noah's Island" features a polar bear named Noah as the protagonist. Polar bears feature prominently in "East" (also released as "North Child") by Edith Pattou, "The Bear" by Raymond Briggs (adapted into an animated short in 1998), and Chris d'Lacey's "The Fire Within" series. The "panserbjørne" of Philip
Brown Bear, Brown Bear, What Do You See? White Dog, Black Sheep, a Goldfish, a Teacher or a Mother, and Students or Children. The 1984 British edition of the book substitutes a monkey for the teacher. Carle explained that variations in text between editions (mostly on the last page) were due to Martin, and that he made new illustrations to go with the changes. Carle and Martin published three spin-off books: "Polar Bear, Polar Bear, What Do You Hear?" (1991) uses zoo animals and sounds; "Panda Bear, Panda Bear, What Do You See?" (2003), endangered species; and "Baby Bear, Baby Bear, What Do You See?" (2007), North American