Polar bear the polar bear in advertising, while Fox's Glacier Mints have featured a polar bear named Peppy as the brand mascot since 1922. Polar bears are popular in fiction, particularly in books for children or teenagers. For example, "The Polar Bear Son" is adapted from a traditional Inuit tale. The animated television series "Noah's Island" features a polar bear named Noah as the protagonist. Polar bears feature prominently in "East" (also released as "North Child") by Edith Pattou, "The Bear" by Raymond Briggs (adapted into an animated short in 1998), and Chris d'Lacey's "The Fire Within" series. The "panserbjørne" of Philip
Polar bear where harvest levels have been increased based on increased sightings, science-based studies have indicated declining populations, and a third area is considered data-deficient. While most of that quota is hunted by the indigenous Inuit people, a growing share is sold to recreational hunters. (0.8% in the 1970s, 7.1% in the 1980s, and 14.6% in the 1990s) Nunavut polar bear biologist, Mitchell Taylor, who was formerly responsible for polar bear conservation in the territory, has insisted that bear numbers are being sustained under current hunting limits. In 2010, the 2005 increase was partially reversed. Government of Nunavut officials announced that the