James Bond in film be adapted for the cinema, and he approached producer Sir Alexander Korda to make a film adaptation of either "Live and Let Die" or "Moonraker". Although Korda was initially interested, he later withdrew. On 1 October 1959, it was announced that Fleming would write an original film script featuring Bond for producer Kevin McClory. Jack Whittingham also worked on the script, culminating in a screenplay entitled "James Bond, Secret Agent". However, Alfred Hitchcock and Richard Burton turned down roles as director and star, respectively. McClory was unable to secure the financing for the film, and the deal fell through. Fleming
Spectre (2015 film) playing host to the cast and crew ahead of the Mexican premiere of the film. To promote the film, the film's marketers continued the trend established during "Skyfall"s production of releasing still images of clapperboards and video blogs on Eon's official social media accounts. 17 brands appear in the film through product placement, and many of those, such as Heineken, Bollinger, Omega and Sony—owner of the film's co-distributor Columbia Pictures—did "Spectre" tie-in advertisements. On 13 March 2015, several members of the cast and crew, including Craig, Whishaw, Wilson and Mendes, as well as previous James Bond actor, Sir Roger Moore,