Trung Nguyên Lê Tourism Company JSC, Trung Nguyên Franchising Company JSC and Coffee Hypermarket. Its chairman and CEO is Dang Le Nguyen Vu (in Vietnamese: Đặng Lê Nguyên Vũ), who is known as Vietnam's Coffee King. Trung Nguyên is known as an important producer and distributor of kopi luwak (Vietnamese: cà phê chồn), weasel coffee Trung Nguyen, also known as civet coffee, both natural and simulated. Kopi luwak, widely noted as the most expensive coffee in the world, is coffee made from the beans of coffee berries which have been eaten by the Asian Palm Civet (Paradoxurus hermaphroditus) and other related civets,
Small-toothed palm civet Small-toothed palm civet The small-toothed palm civet ("Arctogalidia trivirgata"), also known as the three-striped palm civet, is a palm civet. It lives in dense forests of southeast Asia, from the Assam district of India to Indochina and the Malay Peninsula and on Sumatra, Bangka, Java, Borneo, and numerous small nearby islands of Indonesia. A monotypic genus, "Arctogalidia" means ‘bear-weasel’ (from ancient Greek "arkto-" ‘bear’ + "galidia" ‘little weasel’). The specific epithet "trivirgata" means ‘three-striped’ in Latin. The small-toothed palm civet is mid-sized by the standards of its family, weighing 2.4 kg (5.3 lbs) and measuring 53 cm (21 in) long