Live and Let Die (film) Live and Let Die (film) Live and Let Die is a 1973 British spy film, the eighth in the "James Bond" series to be produced by Eon Productions, and the first to star Roger Moore as the fictional MI6 agent James Bond. Produced by Albert R. Broccoli and Harry Saltzman, it was the third of four Bond films to be directed by Guy Hamilton. Although the producers had wanted Sean Connery to return after his role in the previous Bond film "Diamonds Are Forever", he declined, sparking a search for a new actor to play James Bond. Moore was signed
James Bond "Bond ... James Bond", became a catch phrase that entered the lexicon of Western popular culture: writers Cork and Scivally said of the introduction in "Dr. No" that the "signature introduction would become the most famous and loved film line ever". In 2001, it was voted as the "best-loved one-liner in cinema" by British cinema goers, and in 2005, it was honoured as the 22nd greatest quotation in cinema history by the American Film Institute as part of their 100 Years Series. The 2005 American Film Institute's '100 Years' series recognised the character of James Bond himself as the third