Tilt (The Lightning Seeds album) singles to date" and featured a remix of the song by ATFC as a B-side. The second and final single, "Sweet Soul Sensations", was released on 6 March 2000, which featured a remix of "Life's Too Short" by Mercury Rev. Market researcher Eleanor Trickett chose Sony Music's unusual outdoor advertising campaign for "Tilt", although, as she stressed to "Campaign Live", she was not a fan of the band, and said that "this campaign grabs the attention far more". Given the brief by Sony Music to "launch the Lightning Seeds’ new album, "Tilt", in an engaging and cost-effective manner above and
Tilt (Scott Walker album) lyrics of the song. In addition to a core lineup of musicians playing rock instruments, the recording also features contributions from the Strings of Sinfonia of London and the Methodist Central Hall Pipe Organ, which were arranged and conducted by frequent collaborator Brian Gascoigne. "Tilt" is also notable for being a now-rare instance of a contemporary musical recording which was actually recorded live in the studio without the enhancement of any electronic sample-based synthesis or guide tracks. Two promo CDs were released to promote "Tilt" on the radio and in record stores, containing edited versions of "Tilt" songs. Receiving excellent