Polar bear the polar bear in advertising, while Fox's Glacier Mints have featured a polar bear named Peppy as the brand mascot since 1922. Polar bears are popular in fiction, particularly in books for children or teenagers. For example, "The Polar Bear Son" is adapted from a traditional Inuit tale. The animated television series "Noah's Island" features a polar bear named Noah as the protagonist. Polar bears feature prominently in "East" (also released as "North Child") by Edith Pattou, "The Bear" by Raymond Briggs (adapted into an animated short in 1998), and Chris d'Lacey's "The Fire Within" series. The "panserbjørne" of Philip
Knut (polar bear) Knut by developing themed products such as ringtones and cuddly toys. Plush toy company Steiff produced several Knut-based plush toys in three sizes and models: sitting, standing, and lying down. The first 2,400 produced toys, which sold exclusively at the Berlin Zoo, sold out in only four days. The money raised from the Steiff deal was intended to be used to renovate the polar bear enclosure at the zoo. Candy company Haribo released a raspberry-flavored gummy bear sweet called Cuddly Knut beginning in April 2007. They pledged to donate ten cents to the zoo for every tub of Knut sweets