Trung Nguyên Lê Tourism Company JSC, Trung Nguyên Franchising Company JSC and Coffee Hypermarket. Its chairman and CEO is Dang Le Nguyen Vu (in Vietnamese: Đặng Lê Nguyên Vũ), who is known as Vietnam's Coffee King. Trung Nguyên is known as an important producer and distributor of kopi luwak (Vietnamese: cà phê chồn), weasel coffee Trung Nguyen, also known as civet coffee, both natural and simulated. Kopi luwak, widely noted as the most expensive coffee in the world, is coffee made from the beans of coffee berries which have been eaten by the Asian Palm Civet (Paradoxurus hermaphroditus) and other related civets,
Hainan Kopi Tales Hainan Kopi Tales Hainan Kopi Tales (琼园咖啡香) is a Singaporean Chinese drama serial which aired in year 2000 on Channel 8. Using Qiong Yuan, a Hainan coffeeshop as a backdrop, this nostalgic drama explores the Hainanese way of life from the 60s to the 80s. Long Fuyuan (Li Wenhai), a Hainanese coffeeshop owner, has two sons (Ah Sing and Ah Zhuo) with his second wife in Indonesia. Long's first wife constantly makes life difficult for his second wife and her sons when they move to Singapore. Ah Sing (Chew Chor Meng) decides to be sailor in order to avoid her.