Polar bear the polar bear in advertising, while Fox's Glacier Mints have featured a polar bear named Peppy as the brand mascot since 1922. Polar bears are popular in fiction, particularly in books for children or teenagers. For example, "The Polar Bear Son" is adapted from a traditional Inuit tale. The animated television series "Noah's Island" features a polar bear named Noah as the protagonist. Polar bears feature prominently in "East" (also released as "North Child") by Edith Pattou, "The Bear" by Raymond Briggs (adapted into an animated short in 1998), and Chris d'Lacey's "The Fire Within" series. The "panserbjørne" of Philip
Polar bear first to describe the polar bear as a distinct species in 1774. He chose the scientific name "Ursus maritimus", the Latin for 'maritime bear', due to the animal's native habitat. The Inuit refer to the animal as "nanook" (transliterated as "nanuq" in the Inupiat language). The Yupik also refer to the bear as "nanuuk" in Siberian Yupik. The bear is "umka" in the Chukchi language. In Russian, it is usually called бе́лый медве́дь ("bélyj medvédj", the white bear), though an older word still in use is ошку́й ("Oshkúj", which comes from the Komi "oski", "bear"). In Quebec, the polar bear