Tilt (The Lightning Seeds album) singles to date" and featured a remix of the song by ATFC as a B-side. The second and final single, "Sweet Soul Sensations", was released on 6 March 2000, which featured a remix of "Life's Too Short" by Mercury Rev. Market researcher Eleanor Trickett chose Sony Music's unusual outdoor advertising campaign for "Tilt", although, as she stressed to "Campaign Live", she was not a fan of the band, and said that "this campaign grabs the attention far more". Given the brief by Sony Music to "launch the Lightning Seeds’ new album, "Tilt", in an engaging and cost-effective manner above and
The Hot Rock (album) to enter the charts. After its release, the band supported the album with a tour across the United States, sharing stages with various bands including Sonic Youth, Guided by Voices, Bratmobile, and Superchunk. As of July 1999, the album has sold 42,000 copies in the U.S. according to Nielsen SoundScan. As of February 2015, "The Hot Rock" has sold 97,000 copies. Two songs from the album, "Get Up" and "A Quarter to Three", were released as singles on January 22, 1999, and April 6, 1999, by Kill Rock Stars and Matador Records respectively. The first single features an outtake, "By