Prince of Wales Trophy awarded to the Eastern Conference playoff champions since the 1993-94 season. A superstition that is prevalent among many of today's NHL players is that no player should either touch or hoist the Wales (Eastern Conference champion) or Clarence S. Campbell (Western Conference champion) Trophies after they have won the conference playoffs; these players feel that the Stanley Cup is the true championship trophy and thus it should be the only trophy that they should be hoisting. Instead of touching the conference trophy, the captain of the winning team merely poses (usually looking solemn) with the trophy, and sometimes, the entire
2009 Football League Two play-off Final from which Gillingham's goal had been scored, as the ball had in fact come off Barcham and therefore a goal kick should instead have been awarded to Shrewsbury. Paul Simpson referred to this in his post-match comments, but said that "if we look at things like that we will be clutching at straws". Mark Stimson highlighted the financial benefits of his team's promotion, noting that large crowds would be expected for matches in League One against Leeds United, Norwich City and Southampton. After the match, Gillingham captain Barry Fuller received the winners' trophy from the presentation party, which consisted of