Harry Potter and the Deathly Hallows the publisher of all "Harry Potter" books in the United Kingdom, on 30 June 1997. It was released in the United States on 1 September 1998 by Scholastic—the American publisher of the books—as "Harry Potter and the Sorcerer's Stone", after Rowling had received US$105,000 for the American rights—an unprecedented amount for a children's book by a then-unknown author. The second book, "Harry Potter and the Chamber of Secrets" was originally published in the UK on 2 July 1998, and in the US on 2 June 1999. "Harry Potter and the Prisoner of Azkaban" was then published a year later in
Harry Potter during the rise in the popularity of the Harry Potter books. The research also found that children who read Harry Potter books were not more likely to go on to read outside the fantasy and mystery genres. NEA chairman Dana Gioia said the series, "got millions of kids to read a long and reasonably complex series of books. The trouble is that one Harry Potter novel every few years is not enough to reverse the decline in reading." Jennifer Conn used Snape's and Quidditch coach Madam Hooch's teaching methods as examples of what to avoid and what to emulate in