Ford Taunus P3 auto-industry and in the world of advertising. Ford tended to be ahead of the field in this aspect of marketing, even if some of the resulting slogans appear stilted fifty years later. The style of new Taunus 17M was advertised as representing a „Linie der Vernunft" which loosely translates as a ""rational form"" offering an implicit rebuke to the by now unfashionably elaborate styling of the old Taunus 17M. The car was advertised with the balanced and pithy slogan "Zum Fahren geboren. Zum sparen gebaut" "(Born to drive. Built to save/economise)". Steel bodied station wagon equivalent models based on mainstream
Ardex (car manufacturer) power banned the construction of electric cars, following which Ardex were restricted to pedal powered cyclecars until after the war. In 1953, Ardex introduced a four-seater microcar. The engine was a Société Anonyme BriBan (S.A.B.B) single cylinder two stroke unit of 100 or 125 cc. Production ended in 1955. Ardex (car manufacturer) Ardex was a small French automobile manufacturer controlled by Marcel Tamine and based in Nanterre. In 1934, Ardex produced its first cyclecar, which followed the form of the Morgan three-wheeler and was powered by a V2 500 cc engine. A four-wheel car followed in 1937 which was at