Motifs in the James Bond film series Bond" actors. Llewelyn's first film was the second in the Eon series, "From Russia with Love", after the actor who played the part in "Dr. No", Peter Burton, was unavailable for the filming schedule. (Burton's character was not yet called Q, but "the Armourer", Major Boothroyd, who instructed Bond on a new firearm, the Walther PPK.) After appearing as Q's assistant in "The World Is Not Enough", John Cleese appeared as Q in Pierce Brosnan's last film, "Die Another Day". For Daniel Craig's third film, "Skyfall", the character was re-introduced, with Ben Whishaw playing the part. The first Bond film,
Which? trading businesses, for instance subscriptions to "Which?" magazine, which are donated to the campaigning part of the organisation to fund advocacy activity and inform the public about consumer issues. "Which?" magazine maintains its independence by not accepting advertising, and the organisation receives no government funding. The Consumers' Association is the largest consumer organisation in the UK, with over 573,000 subscribers to its magazine. Until 2006, the association used prize draws similar to those of "Reader's Digest" to attract subscribers, but following criticism they were discontinued. The Association now attracts subscribers to its publications with free mini-guides and trial offers. The