Polar bear the polar bear in advertising, while Fox's Glacier Mints have featured a polar bear named Peppy as the brand mascot since 1922. Polar bears are popular in fiction, particularly in books for children or teenagers. For example, "The Polar Bear Son" is adapted from a traditional Inuit tale. The animated television series "Noah's Island" features a polar bear named Noah as the protagonist. Polar bears feature prominently in "East" (also released as "North Child") by Edith Pattou, "The Bear" by Raymond Briggs (adapted into an animated short in 1998), and Chris d'Lacey's "The Fire Within" series. The "panserbjørne" of Philip
Grizzly–polar bear hybrid its DNA tested, it was discovered that the bear's mother was a grizzly-polar hybrid and the father was a grizzly bear. The Department of Environment and Natural Resources for the NWT said that it "...may be the first recorded second-generation polar-grizzly bear hybrid found in the wild". The bear possesses physical characteristics intermediate between grizzlies and polar bears, such as brown fur on its paws, long claws, and a grizzly-like head. Biologists affiliated with the American Museum of Natural History and City College of the City University of New York have prepared a new report published in Canadian Field Naturalist