Die Another Day is to represent Bond trying to survive 14 months of torture at the hands of the North Koreans. Critics' opinions of the song were sharply divided—it was nominated for a Golden Globe for Best Original Song and the 2004 Grammy Award for Best Dance Recording, but also for a Golden Raspberry Award for Worst Original Song of 2002 (while Madonna herself won the Golden Raspberry Award for Worst Supporting Actress for her cameo). In a MORI poll for the Channel 4 programme ""James Bond's Greatest Hits"", the song was voted 9th out of 22, and also came in as an
Die Another Day that "Die Another Day" was "the wrong film at the wrong time." The amount of product placement in the film was a point of criticism, specifically from various news outlets such as the BBC, "Time" and Reuters who all used the pun "Buy Another Day". Reportedly 20 companies, paying $70 million, had their products featured in the film, a record at the time, although "USA Today" reported that number to be as high as $100 million. By choice, the number of companies involved in product placement was dropped to eight for the next Bond film "Casino Royale" in 2006. On