Die Another Day (song) So, but then I thought about it and I said, you know what? James Bond needs to get – needs to get techno so... Used in the opening sequence, "Die Another Day" was played 13 minutes into the film, where Bond is shown imprisoned and being tortured for over a year in a prison camp in Korea. Being a departure from the normal title sequence of the previous Bond films, Madonna faced difficulty in making the song blend with the theme of "Die Another Day". Nevertheless, she understood the idea behind the opening scenes and tweaked the song accordingly. Some
Die Another Day that "Die Another Day" was "the wrong film at the wrong time." The amount of product placement in the film was a point of criticism, specifically from various news outlets such as the BBC, "Time" and Reuters who all used the pun "Buy Another Day". Reportedly 20 companies, paying $70 million, had their products featured in the film, a record at the time, although "USA Today" reported that number to be as high as $100 million. By choice, the number of companies involved in product placement was dropped to eight for the next Bond film "Casino Royale" in 2006. On