James Bond in film be adapted for the cinema, and he approached producer Sir Alexander Korda to make a film adaptation of either "Live and Let Die" or "Moonraker". Although Korda was initially interested, he later withdrew. On 1 October 1959, it was announced that Fleming would write an original film script featuring Bond for producer Kevin McClory. Jack Whittingham also worked on the script, culminating in a screenplay entitled "James Bond, Secret Agent". However, Alfred Hitchcock and Richard Burton turned down roles as director and star, respectively. McClory was unable to secure the financing for the film, and the deal fell through. Fleming
James Bond "Bond ... James Bond", became a catch phrase that entered the lexicon of Western popular culture: writers Cork and Scivally said of the introduction in "Dr. No" that the "signature introduction would become the most famous and loved film line ever". In 2001, it was voted as the "best-loved one-liner in cinema" by British cinema goers, and in 2005, it was honoured as the 22nd greatest quotation in cinema history by the American Film Institute as part of their 100 Years Series. The 2005 American Film Institute's '100 Years' series recognised the character of James Bond himself as the third