Rock Steady (All Saints song) from rival British girl group Girls Aloud accused the All Saints single of sounding like one of Girls Aloud's. In an interview with MTV UK, group member Melanie Blatt sarcastically responded to the accusation: "'Jump (for My Love)' is so where I wanna be. [...] We could only aspire and dream to be like them (Girls Aloud). Hopefully one day we will achieve that. For now, we will have to make do with copying them." In the same interview, Nicole Appleton responded: "We all have vaginas. That's about as similar as it gets." Shaznay Lewis went on to say that
Rock Steady (All Saints song) able to sit together in first class travel to Cuba, they either had to "unacceptably" go on separate flights or sit in economy class and as a result the shoot for the music video was moved to Bucharest in Romania at the expense of Parlophone Records. The video leaked on 29 September 2006. The video was produced by Laura Kanerick. It was directed by W.I.Z., director of the group's 1998 single "War of Nerves". The video begins with a consecutive, quick close-up of each group member. Natalie Appleton, first, is seen with tied-back hair and black sunglasses turning around. Shaznay