Ford Taunus P3 auto-industry and in the world of advertising. Ford tended to be ahead of the field in this aspect of marketing, even if some of the resulting slogans appear stilted fifty years later. The style of new Taunus 17M was advertised as representing a „Linie der Vernunft" which loosely translates as a ""rational form"" offering an implicit rebuke to the by now unfashionably elaborate styling of the old Taunus 17M. The car was advertised with the balanced and pithy slogan "Zum Fahren geboren. Zum sparen gebaut" "(Born to drive. Built to save/economise)". Steel bodied station wagon equivalent models based on mainstream
Diva (car manufacturer) and a flexibly mounted engine. As some road going GTs were also called 10Fs the actual number made in uncertain but would seem to be less than ten. Production of cars had stopped by 1967 when the rights to the model were sold to a new owner. Models included: Diva (car manufacturer) Diva was a British manufacturer of sports cars from 1961 to 1966. It was a subsidiary of the Tunex Conversions Co set up by Don Sim in Camberwell, London, but in 1966 Diva Cars Limited became its registered name. In 1967, after car production ceased, the name changed