Tilt (The Lightning Seeds album) singles to date" and featured a remix of the song by ATFC as a B-side. The second and final single, "Sweet Soul Sensations", was released on 6 March 2000, which featured a remix of "Life's Too Short" by Mercury Rev. Market researcher Eleanor Trickett chose Sony Music's unusual outdoor advertising campaign for "Tilt", although, as she stressed to "Campaign Live", she was not a fan of the band, and said that "this campaign grabs the attention far more". Given the brief by Sony Music to "launch the Lightning Seeds’ new album, "Tilt", in an engaging and cost-effective manner above and
Tilt (The Lightning Seeds album) version of "Three Lions" with alternative lyrics, "3 Lions 98", reached number 1 in the UK Singles Chart. Guitarist Paul Hemmings left the band in 1998, with Broudie taking over his guitar duites. Beginning worth on a new album at the end of 1998, Broudie co-wrote songs with several of his old friends, namely Terry Hall of the Specials and Steven Jones from Babybird, whilst several songs were co-written by Broudie with Mark Cullen of Fixed Stars. The album, named "Tilt", was produced by Simon Rogers with the exception of the seventh track "Get it Right", which was produced and