Tilt (The Lightning Seeds album) singles to date" and featured a remix of the song by ATFC as a B-side. The second and final single, "Sweet Soul Sensations", was released on 6 March 2000, which featured a remix of "Life's Too Short" by Mercury Rev. Market researcher Eleanor Trickett chose Sony Music's unusual outdoor advertising campaign for "Tilt", although, as she stressed to "Campaign Live", she was not a fan of the band, and said that "this campaign grabs the attention far more". Given the brief by Sony Music to "launch the Lightning Seeds’ new album, "Tilt", in an engaging and cost-effective manner above and
Tilt (The Lightning Seeds album) slick pop band. This is not to say that "Tilt" is a bad record, however; it's quite the opposite. Some of the lyrics here are Broudie's most affected yet, and some of the arrangements are very exciting." He singled out "Life's Too Short" and "Crowdpleaser" as highlights. Nicholas Barber of "The Independent" called it Broudie's "best album yet", with "some of his strongest, most affecting melodies". It was highlighted by the newspaper as "Disc of the Week." Rob Bolton of "Exclaim!" urged readers to "get it" and noted that "the magic is still there. Broudie... knows how to please a