Polar bear the polar bear in advertising, while Fox's Glacier Mints have featured a polar bear named Peppy as the brand mascot since 1922. Polar bears are popular in fiction, particularly in books for children or teenagers. For example, "The Polar Bear Son" is adapted from a traditional Inuit tale. The animated television series "Noah's Island" features a polar bear named Noah as the protagonist. Polar bears feature prominently in "East" (also released as "North Child") by Edith Pattou, "The Bear" by Raymond Briggs (adapted into an animated short in 1998), and Chris d'Lacey's "The Fire Within" series. The "panserbjørne" of Philip
Polar bear and narwhals ("Monodon monoceros"), by swiping at them at breathing holes. The whales are of similar size to the walrus and nearly as difficult for the bear to subdue. Most terrestrial animals in the Arctic can outrun the polar bear on land as polar bears overheat quickly, and most marine animals the bear encounters can outswim it. In some areas, the polar bear's diet is supplemented by walrus calves and by the carcasses of dead adult walruses or whales, whose blubber is readily devoured even when rotten. Polar bears sometimes swim underwater to catch fish like the Arctic charr or