Lilt Lilt Lilt is a brand of soft drink manufactured by The Coca-Cola Company and sold in the United Kingdom, Ireland, Gibraltar, and the Seychelles only. During the 1970s and 1980s, Lilt was promoted with the advertising slogan, "the totally tropical taste". Between 2008 and 2014, the Coca Cola company reduced the number of calories in the soda by 56% as part of its efforts to make healthier products in response to the British Government’s Public Health Responsibility Deal. One advertisement in the late 1980s featured the "Lilt Man", a parody of a milkman, delivering Lilt in a "Lilt float", with
Advertising slogan the UK, they are called "end lines" or "straplines." ss. In Japan, advertising slogans are called or . Most corporate advertisements are short, memorable phrases, often between 3 and 5 words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. Slogans often unify diverse corporate advertising pieces across different mediums. Slogans may be accompanied by logos, brand names, or musical jingles. Some slogans are created for specific limited-time campaigns; others are intended as long-term corporate slogans. Various slogans start out as the former and are, over time, converted into the latter