Cider in the United Kingdom for Real Ale (CAMRA). Cider is seidr in Welsh. Smallhold production of cider made on farms as a beverage for labourers died out in Wales during the 20th century. Cider and perry production began a dramatic revival in the early 2000s, with many small firms entering production throughout the country. The Campaign for Real Ale (CAMRA) has actively encouraged this trend, and Welsh ciders and perries have won many awards at CAMRA festivals; meanwhile, the establishment of groups such as "UKCider" and the "Welsh Perry & Cider Society" have spurred communication among producers. Welsh varieties of apples and pears are
What Love Is Made Of extremely positive about "What Love Is Made Of", describing it as "darker than anything" from "On a Mission", while calling it "slinky". The reviewer went on to commend the "irresistibly pouty" chorus. Pitchfork Media's Katherine St. Asaph commented that, in the song, the singer "sound[ed] completely enthralled, by either her lover or the music" and complimented her voice, noting that it seemed "ten times bigger than before". Jordan Sargent of "Spin" magazine called the track "exuberant" and highlighted Katy's vocal performance, which he deemed "typically fantastic", while the team from pop music website Popjustice gave "What Love Is Made Of"