William Morris writing poetry. In 1867 Bell and Dandy published Morris's epic poem, "The Life and Death of Jason", at his own expense. The book was a retelling of the ancient Greek myth of the hero Jason and his quest to find the Golden Fleece. In contrast to Morris's former publication, "The Life and Death of Jason" was well received, resulting in the publishers paying Morris a fee for the second edition. From 1865 to 1870, Morris worked on another epic poem, "The Earthly Paradise". Designed as a homage to Chaucer, it consisted of 24 stories, adopted from an array of different
Golden Fleece Company multi-brand offerings of the era), and its distinctive "golden merino" trademark was soon a common sight for Australian motorists. The post-war era saw a massive expansion of Australia's motor industry and car ownership soared. The company was made public in 1947. These were boom times for Golden Fleece and expansion and acquisitions were the trend throughout the 1950s and 1960s. H.C. Sleigh Limited acquired the fledgling "Kangaroo" and "Phillips 66" brands in 1962 and 1967 respectively. During these years, many (if not most) Golden Fleece service stations became roadhouse-style outlets with restaurants and bold signage. Some time during the 60-70's