Die Another Day (song) won the trophy of Worst Supporting Actress for her cameo in the film. In a 2006 MORI poll for the Channel 4 TV show "James Bond's Greatest Hits", the song was voted the ninth best out of 22, but also came in as an "overwhelming number one" favorite among those under the age of 24. Rock music critic Neil McCormick from "The Daily Telegraph" named it the fifth best James Bond theme song, describing "Die Another Day" as an electro R&B workout which was "expressively weird, brutally modern, satisfyingly original and evocative of the dark heart of Bond. Plus, Madonna
Die Another Day that "Die Another Day" was "the wrong film at the wrong time." The amount of product placement in the film was a point of criticism, specifically from various news outlets such as the BBC, "Time" and Reuters who all used the pun "Buy Another Day". Reportedly 20 companies, paying $70 million, had their products featured in the film, a record at the time, although "USA Today" reported that number to be as high as $100 million. By choice, the number of companies involved in product placement was dropped to eight for the next Bond film "Casino Royale" in 2006. On