Polar bear the polar bear in advertising, while Fox's Glacier Mints have featured a polar bear named Peppy as the brand mascot since 1922. Polar bears are popular in fiction, particularly in books for children or teenagers. For example, "The Polar Bear Son" is adapted from a traditional Inuit tale. The animated television series "Noah's Island" features a polar bear named Noah as the protagonist. Polar bears feature prominently in "East" (also released as "North Child") by Edith Pattou, "The Bear" by Raymond Briggs (adapted into an animated short in 1998), and Chris d'Lacey's "The Fire Within" series. The "panserbjørne" of Philip
Knut (polar bear) out of the enclosure with an extended fishing net, but Knut's brother died of an infection four days later. Knut was the first polar bear to have been born and survive in the Berlin Zoo in over 30 years. Only the size of a guinea pig, he spent the first 44 days of his life in an incubator before zookeeper Thomas Dörflein began raising the cub. Knut's need for round-the-clock care required that Dörflein not only sleep on a mattress next to Knut's sleeping crate at night, but also play with, bathe, and feed the cub daily. Knut's diet began