Die Another Day (song) two people fencing take off their masks, which reveal them to be Madonna and her doppelgänger surprised to see each other; they resume their violent fighting. The black Madonna slices across the white Madonna's stomach, which is mirrored in the imprisoned Madonna's stomach in the chamber. She rides on a hanging chain from the ceiling and smashes a mirror across the wall. The black Madonna breaks open a dark room by throwing the white Madonna against the wall. Different artifacts from the Bond films are present in the room and the two Madonna's fight through them. Meanwhile, the Madonna in
Die Another Day that "Die Another Day" was "the wrong film at the wrong time." The amount of product placement in the film was a point of criticism, specifically from various news outlets such as the BBC, "Time" and Reuters who all used the pun "Buy Another Day". Reportedly 20 companies, paying $70 million, had their products featured in the film, a record at the time, although "USA Today" reported that number to be as high as $100 million. By choice, the number of companies involved in product placement was dropped to eight for the next Bond film "Casino Royale" in 2006. On