Trung Nguyên its "Weasel" sub-brand. Due to the complicated production process, only 40–50 kg of "Weasel" coffee are produced annually. It is much more expensive than any of the company's other products: a 1 kg bag of "Weasel" coffee costs $3,000, six times higher than Indonesian kopi luwak. Dang has claimed, however, that Trung Nguyên's Vietnamese version is of higher quality, since production depends on wild or free range civets who choose the best coffee beans themselves, instead of being caged and force-fed. Currently, Trung Nguyen owns the system of four factories: Along with producing and processing coffee beans, Trung Nguyên operates
Civet (perfumery) Civet (perfumery) Civet ("Zibeth"; "Zibet"; "Zibetum"), also known as civet musk, is the glandular secretion produced by both sexes of Viverridae species. A number of viverrid species secrete civet oil in their perineal glands, including the African civet ("Civettictis civetta"), large Indian civet ("Viverra zibetha") and small Indian civet ("Viverricula indica"). Most civet is produced in African farms, where African civets are kept in cages for this purpose. African civets typically produce three to four grams of civet per week. In 2000, civet sold for about five hundred dollars per kilogram. Civet is a soft, almost liquid material. It is