Ford Taunus P3 auto-industry and in the world of advertising. Ford tended to be ahead of the field in this aspect of marketing, even if some of the resulting slogans appear stilted fifty years later. The style of new Taunus 17M was advertised as representing a „Linie der Vernunft" which loosely translates as a ""rational form"" offering an implicit rebuke to the by now unfashionably elaborate styling of the old Taunus 17M. The car was advertised with the balanced and pithy slogan "Zum Fahren geboren. Zum sparen gebaut" "(Born to drive. Built to save/economise)". Steel bodied station wagon equivalent models based on mainstream
Puma (car manufacturer) increasingly import-friendly regulations of the mid 1980s and turmoil in the company are widely considered to be among the main factors that ended the production of the first generation of Puma's Brazilian produced automobiles. During this era, Puma sourced engines from DKW (3 cylinders), Volkswagen (4 cylinders) and General Motors (4 and 6 cylinder) and mounted them on their own chassis and Fiberglass bodies. A select number of cars were exported to US markets during the 1970s to the 1980s, but a more cost effective Kit car option was responsible for the majority of US models. The Kit car variant