Trung Nguyên Lê Tourism Company JSC, Trung Nguyên Franchising Company JSC and Coffee Hypermarket. Its chairman and CEO is Dang Le Nguyen Vu (in Vietnamese: Đặng Lê Nguyên Vũ), who is known as Vietnam's Coffee King. Trung Nguyên is known as an important producer and distributor of kopi luwak (Vietnamese: cà phê chồn), weasel coffee Trung Nguyen, also known as civet coffee, both natural and simulated. Kopi luwak, widely noted as the most expensive coffee in the world, is coffee made from the beans of coffee berries which have been eaten by the Asian Palm Civet (Paradoxurus hermaphroditus) and other related civets,
Civet (perfumery) Civet (perfumery) Civet ("Zibeth"; "Zibet"; "Zibetum"), also known as civet musk, is the glandular secretion produced by both sexes of Viverridae species. A number of viverrid species secrete civet oil in their perineal glands, including the African civet ("Civettictis civetta"), large Indian civet ("Viverra zibetha") and small Indian civet ("Viverricula indica"). Most civet is produced in African farms, where African civets are kept in cages for this purpose. African civets typically produce three to four grams of civet per week. In 2000, civet sold for about five hundred dollars per kilogram. Civet is a soft, almost liquid material. It is