Polar bear the polar bear in advertising, while Fox's Glacier Mints have featured a polar bear named Peppy as the brand mascot since 1922. Polar bears are popular in fiction, particularly in books for children or teenagers. For example, "The Polar Bear Son" is adapted from a traditional Inuit tale. The animated television series "Noah's Island" features a polar bear named Noah as the protagonist. Polar bears feature prominently in "East" (also released as "North Child") by Edith Pattou, "The Bear" by Raymond Briggs (adapted into an animated short in 1998), and Chris d'Lacey's "The Fire Within" series. The "panserbjørne" of Philip
Gus (polar bear) Gus (polar bear) Gus (1985–2013) was a polar bear and icon of the Central Park Zoo in New York City. His exhibit was visited by over 20 million people during his lifetime. He came to public notice in the 1990s, when he began swimming obsessively in his pool for up to 12 hours a day. Reporters dubbed him "neurotic", "depressed", "flaky", and "bipolar", turning him into a "symbol of the stress of living in New York City". As part of his therapy and treatment, Gus was the first zoo animal in history to be treated with Prozac. Gus was born