James Bond released the first cinema adaptation of an Ian Fleming novel, "Dr. No", featuring Sean Connery as 007. Connery starred in a further four films before leaving the role after "You Only Live Twice", which was taken up by George Lazenby for "On Her Majesty's Secret Service". Lazenby left the role after just one appearance and Connery was brought back for his last Eon-produced film "Diamonds Are Forever". In 1973 Roger Moore was appointed to the role of 007 for "Live and Let Die" and played Bond a further six times over twelve years before being replaced by Timothy Dalton for
Spectre (2015 film) playing host to the cast and crew ahead of the Mexican premiere of the film. To promote the film, the film's marketers continued the trend established during "Skyfall"s production of releasing still images of clapperboards and video blogs on Eon's official social media accounts. 17 brands appear in the film through product placement, and many of those, such as Heineken, Bollinger, Omega and Sony—owner of the film's co-distributor Columbia Pictures—did "Spectre" tie-in advertisements. On 13 March 2015, several members of the cast and crew, including Craig, Whishaw, Wilson and Mendes, as well as previous James Bond actor, Sir Roger Moore,