Ford Taunus P3 auto-industry and in the world of advertising. Ford tended to be ahead of the field in this aspect of marketing, even if some of the resulting slogans appear stilted fifty years later. The style of new Taunus 17M was advertised as representing a „Linie der Vernunft" which loosely translates as a ""rational form"" offering an implicit rebuke to the by now unfashionably elaborate styling of the old Taunus 17M. The car was advertised with the balanced and pithy slogan "Zum Fahren geboren. Zum sparen gebaut" "(Born to drive. Built to save/economise)". Steel bodied station wagon equivalent models based on mainstream
Ford Thunderbird previous Thunderbird, the new Thunderbird featured a radically sleeker, more aerodynamic body and a slightly shorter wheelbase of . To power the new Thunderbird, the 3.8 L Essex V6 and 5.0L (302 cid) V8 were carried over from the previous generation with the V8 engine gaining CFI electronic fuel injection in 1983, and the V6 in 1984 for US models, 1985 for Canadian models (which was in turn replaced by multipoint fuel injection on the V8 in 1986 and the V6 in 1988). All-new, and a Thunderbird first, was a turbocharged 2.3 L OHC 4-cylinder engine featured in the 1983