Polar bear the polar bear in advertising, while Fox's Glacier Mints have featured a polar bear named Peppy as the brand mascot since 1922. Polar bears are popular in fiction, particularly in books for children or teenagers. For example, "The Polar Bear Son" is adapted from a traditional Inuit tale. The animated television series "Noah's Island" features a polar bear named Noah as the protagonist. Polar bears feature prominently in "East" (also released as "North Child") by Edith Pattou, "The Bear" by Raymond Briggs (adapted into an animated short in 1998), and Chris d'Lacey's "The Fire Within" series. The "panserbjørne" of Philip
Polar bear bears killed in the short term. Canada allocates a certain number of permits each year to sport and subsistence hunting, and those that are not used for sport hunting are re-allocated to indigenous subsistence hunting. Whereas northern communities kill all the polar bears they are permitted to take each year, only half of sport hunters with permits actually manage to kill a polar bear. If a sport hunter does not kill a polar bear before his or her permit expires, the permit cannot be transferred to another hunter. In August 2011, Environment Canada published a national polar bear conservation strategy.