Alice Ghostley maid named Naomi, who was hired by Darrin Stephens (played by Dick York) to assist his wife Samantha (Elizabeth Montgomery) during her pregnancy. Towards the end of the 1965-66 season, actress-comedian Alice Pearce, who was featured as nosy neighbor Gladys Kravitz on "Bewitched", died. The producers of the series immediately offered the role of Gladys to Ghostley, who refused it. As a result, in the fall of 1966, character actress Sandra Gould assumed the role of Gladys. In September 1969, after the death of actress Marion Lorne, who played Aunt Clara, Ghostley joined "Bewitched" as a semiregular in the role
Samantha until 1964, when it reappeared in 472nd place, and leapt another 293 places to 179th place in the ratings in 1965. The name's popularity coincided with the debut in 1964 of the television show "Bewitched," which featured as the lead character a young witch named Samantha Stephens. The name has remained consistently popular in the United States since the 1960s. It ranked among the top 200 names for girls since 1965 and among the top 100 names for girls since 1976. It was among the 10 most popular names for girls born in the United States between 1988 and 2006.