Angry Birds (video game) featured app on the UK App Store in February 2010 and quickly reached No.1 there, it reached the No. 1 spot on the paid apps chart in the US App Store in the middle of 2010 and then stayed there for 275 days. The initial cost to develop "Angry Birds" was estimated to exceed €100,000, not including costs for the subsequent updates. For the iOS version, Rovio partnered with distributor Chillingo to publish the game to the App Store. Chillingo claimed to have participated in final game polishing, such as adding visible trajectory lines, pinch to zoom, pigs' grunts, birds'
The Angry Birds Movie a series of six Lego sets were used to promote the film. A balloon themed after Red debuted at the 2015 Macy's Thanksgiving Day Parade. During the film's marketing campaign, the app icons for most "Angry Birds" games were changed to depict the cinematic version of Red. A series of free-to-play tie-in games were also produced: "Angry Birds Action!", "Angry Birds Evolution", and "Angry Birds Match". "The Angry Birds Movie" was released on digital HD on July 29, 2016, and on Blu-ray and DVD on August 16, 2016, from Sony Pictures Home Entertainment, with four "Hatchlings" shorts included. The film