Coronation Street place at university, and thus found his working-class background—as well as his parents, Frank and Ida (Frank Pemberton and Noel Dyson)—something of an embarrassment. The character was one of the few to have experienced life outside of Coronation Street. In some ways this predicts the growth of globalisation, and the decline of similar communities. In an episode from 1961, Barlow declares: "You can't go on just thinking about your own street these days. We're living with people on the other side of the world. There's more to worry about than Elsie Tanner and her boyfriends." Roache is the only remaining
Coronation Street new sponsor. In July 2007, an ITV press release announced that Harveys was the new sponsor of "Coronation Street" on the ITV Network. Harveys' sponsorship began on 30 September 2007. In the "Coronation Street: Romanian Holiday" film, Roy and Hayley Cropper are filmed in front of a Harveys store. In "Coronation Street: A Knights Tale", a Harveys truck can be seen driving past Mary Taylor's motor-home to further promote the brand. On 11 April 2012, it was announced that Harveys had decided not to renew their contract and ceased sponsorship in December 2012. Compare The Market were named as the