Kopi Luwak luwak beans to exporters whose produce ends up in Europe and Asia. Intensive farming is also criticised by traditional farmers because the civets do not select what they eat, so the cherries which are fed to them in order to flavor the coffee are of poor quality compared to those beans collected from the wild. According to an officer from the TRAFFIC conservation programme, the trade in civets to make kopi luwak may constitute a significant threat to wild civet populations. Kopi luwak is one of the most expensive coffees in the world, selling for between US$100 and $500 per
Civet more common usage in English, the name also covers "Chrotogale, Cynogale, Diplogale, Hemigalus, Arctogalidia, Macrogalidia, Paguma," and "Paradoxurus" civets. The common name is used for a variety of carnivorous mammalian species, mostly of the family Viverridae. The African palm civet ("Nandinia binotata") is genetically distinct and belongs in its own monotypic family, Nandiniidae. Civets are also called "toddycats" in English, "Luwak" in Bahasa Indonesian and "musang" in Malay. The latter may lead to some confusion among Malay speakers and non-speakers alike as the indigenous word "musang" has been mistakenly appropriated to foxes by certain printed media over the years instead