Kona coffee matching Federal law. Some retailers use terms such as 'Kona Roast' or 'Kona Style'. To be considered authentic Kona coffee, the state of Hawaii's labeling laws require the prominent display of the words "100% Kona Coffee". In 1993 the Kona Coffee Council, a regional coffee growers association, tried unsuccessfully to protect the name "Kona Coffee" by trademarking their logo with the United States Patent and Trademark Office. They were opposed by Kona Kai Farms, Inc, Captain Cook Coffee Co., Hawaiian Isles Enterprises, and Hawaii Coffee Company. In 2000 the Department of Agriculture of the State of Hawaii registered a "100%
Which? Which? Which? is a brand name used by the Consumers' Association, a registered charity (No. 296072) and company limited by guarantee (No. 580128), which is based in the United Kingdom. It exists to promote informed consumer choice in the purchase of goods and services by testing products, highlighting inferior products or services, raising awareness of consumer rights and offering independent advice. The association owns several businesses, including "Which? Financial Services Limited" ("Which? Mortgage Advisers"), "Which? Legal Limited" and "Which? Limited", which publishes the "Which?" magazine. The vast majority of the association's income comes from the profit it makes on its