Personal luxury car on a 14% volume gain." New "luxury" competitors and hanging consumer demand for the traditional personal luxury models meant the Lincoln Mark series was discontinued after 1998, the Buick Riviera after 1999, and the Cadillac Eldorado after 2002. An effort by Ford to reintroduce a small, two-seat, retro-themed Thunderbird in 2002 was ended after three years of slow sales. Personal luxury car A personal luxury car is an American car classification describing a highly styled, mass produced, luxury vehicle with an emphasis on image over practicality. Effectively high priced Veblen goods, personal luxury cars favor style and perceived cachet while
Triumph Thunderbird into the US market. The 'Thunderbird' name and retro styling recalls the original Triumph company's golden years of the 1960s. It was the first "classic" Triumph to be produced by the resurgent company. The engine, redesigned to give a period look and de-tuned for more torque at lower rpm, was a variant of the 885 cc triple engine. Peak power was down to from . Several variants of the Thunderbird were produced, Triumph T309TT Legend, Triumph T309RC Adventurer, and the Triumph T309RD Thunderbird Sport, which produced a claimed 82 bhp. The Thunderbird was produced until 2003 and the Thunderbird Sport