The Road to Coronation Street on the set next door to the real life "Coronation Street" set, who were also filming. The role of Tony Warren, "Coronation Street"s creator and writer, was given to actor David Dawson. "Coronation Street"s producer, Canadian-born Harry Elton, was played by Christian McKay. Casting director Margaret Morris and her young assistant Josie Scott, who befriends Warren, were played by Jane Horrocks and Sophia Di Martino, respectively. Derek Bennett, the director, was portrayed by Shaun Dooley, while Sidney Bernstein was played by Steven Berkoff. Jessie Wallace was given the role of Pat Phoenix, who played Elsie Tanner in "Coronation Street". Wallace,
Coronation Street sets Club on Rosamund Street was revamped and reopened as a medical centre. A new road, Victoria Street, was built to house three shops and two houses. A builders' yard backing onto the betting shop was built. To obscure one of the Granada Television buildings a new viaduct was built on Rosamund Street. This sat behind the Rovers and parallel to Coronation Street and introduced an error, as it did not appear in the opening titles aerial shots of "Coronation Street". The "viaduct" was actually a façade with an optical illusion to make it look complete. A backdrop of some Salford