Tilt (The Lightning Seeds album) singles to date" and featured a remix of the song by ATFC as a B-side. The second and final single, "Sweet Soul Sensations", was released on 6 March 2000, which featured a remix of "Life's Too Short" by Mercury Rev. Market researcher Eleanor Trickett chose Sony Music's unusual outdoor advertising campaign for "Tilt", although, as she stressed to "Campaign Live", she was not a fan of the band, and said that "this campaign grabs the attention far more". Given the brief by Sony Music to "launch the Lightning Seeds’ new album, "Tilt", in an engaging and cost-effective manner above and
Rock Band letting others, such as Activision, handle the creation of the game controllers. Sales of downloadable songs have been in favor of hard rock bands; Mötley Crües single "Saints of Los Angeles", debuting as a "Rock Band" track at the same time as the release of the album of the same name, saw 48,000 "Rock Band" downloads and 14,000 iTunes downloads during its first week of release. The popularity of some tracks have also led to groups considering releasing more material for the game. Rushs alternate version of "Working Man" released only for "Rock Band" was met with so much praise