Lilt Lilt Lilt is a brand of soft drink manufactured by The Coca-Cola Company and sold in the United Kingdom, Ireland, Gibraltar, and the Seychelles only. During the 1970s and 1980s, Lilt was promoted with the advertising slogan, "the totally tropical taste". Between 2008 and 2014, the Coca Cola company reduced the number of calories in the soda by 56% as part of its efforts to make healthier products in response to the British Government’s Public Health Responsibility Deal. One advertisement in the late 1980s featured the "Lilt Man", a parody of a milkman, delivering Lilt in a "Lilt float", with
The Kid in You that it was permissible for serious adults to indulge in their childhood tastes. Kellogg's considered Burnett's approach for Frosted Mini-Wheats to be a resounding success. Between 1990 and 1994, the brand doubled in sales and, by 1994, was ranked the number three cereal in the United States. The Kid in You The Kid in You is an advertising slogan developed for Kellogg's Frosted Mini-Wheats by the Leo Burnett Agency in the mid-1980s. The slogan was aimed at adults who were concerned with their perceived maturity but still wanted a sweet tasting children's cereal. "The Kid in You" campaign, started in