Kopi Luwak aromatic civet coffee spread from locals to Dutch plantation owners and soon became their favourite, yet because of its rarity and unusual process, the civet coffee was expensive even during the colonial era. "Kopi" is the Indonesian word for coffee. "Luwak" is a local name of the Asian palm civet in Sumatra. Palm civets are primarily frugivorous, feeding on berries and pulpy fruits such as figs and palms. Civets also eat small vertebrates, insects, ripe fruits and seeds. Producers of the coffee beans argue that the process may improve coffee through two mechanisms, selection and digestion. Selection occurs as the
What Hurts the Most hip-swiveling chorus after a flurry of robotic drum beats is certainly a good giggle." Kurt Kirton of About.com named it one of the album's standout tracks. Chuck Taylor of "Billboard" gave "What Hurts the Most" a positive review, writing that "this track is remixed into a frothy uptempo anthem, complete with requisite percussive thump and an exulted vocal (with 12 mixes in all) that leaves the lyric's potential heartbreak in the dust." Taylor ended his review, asking "Wouldn't it be wondrous if American programmers renewed their vow in 2008 to put variety on the airwaves—or do we really need a