Personal luxury car on a 14% volume gain." New "luxury" competitors and hanging consumer demand for the traditional personal luxury models meant the Lincoln Mark series was discontinued after 1998, the Buick Riviera after 1999, and the Cadillac Eldorado after 2002. An effort by Ford to reintroduce a small, two-seat, retro-themed Thunderbird in 2002 was ended after three years of slow sales. Personal luxury car A personal luxury car is an American car classification describing a highly styled, mass produced, luxury vehicle with an emphasis on image over practicality. Effectively high priced Veblen goods, personal luxury cars favor style and perceived cachet while
Triumph Thunderbird Triumph Thunderbird The Triumph Thunderbird is a British motorcycle that was introduced by Triumph in 1949 and produced in many forms until 1966. The name was used three more times for new and distinct Triumph models. To capture the American market, the 6T Thunderbird used a variant of the earlier Speed Twin's parallel twin engine, bored out from 500 cc to 650 cc to give the added horsepower American customers demanded. The concept of enlarging the Speed Twin, the Thunderbird name and its 'paper dart' logo were thought up by managing director Edward Turner on one of his regular trips