Ford Thunderbird developing a new market segment, the personal luxury car. In 1958, the Thunderbird gained a second row of seats. Succeeding generations became larger until the line was downsized in 1977, again in 1980, and once again in 1983. Sales were good until the 1990s, when large 2-door coupes became unpopular. Initial production ceased at the end of 1997. In 2002, production of the Thunderbird started again; a revived 2-seat model was launched which was available through the end of the 2005 model year. From its introduction in 1955 to its final phaseout in 2005, Ford produced over 4.4 million Thunderbirds.
Ford Thunderbird Sunset Strip. A vinyl-roofed Landau option with simulated S-bars was added to the Thunderbird for 1962 as was a "Sports Roadster" package for convertible models. The Sports Roadster included 48-spoke Kelsey-Hayes designed wire wheels and a special fiberglass tonneau cover for the rear seats which gave the car the appearance of a two-seat roadster like the original Thunderbird. The Sports Roadster package was slow-selling due the high price of the package and complexity of the tonneau cover, resulting in few Thunderbirds being equipped with it. Newly optional for 1962 was an upgraded version of the V8 called the "M-Code" (a