Mr. Big (Sex and the City) Mr. Big (Sex and the City) John James "Mr. Big" Preston is a recurring character in the HBO series "Sex and the City", portrayed by Chris Noth. He is the primary on-and-off love interest of the series' protagonist, Carrie Bradshaw, who usually simply refers to him as "Big". According to accounts in the press, the Mr. Big character was based on publishing executive Ron Galotti, former publisher of "GQ" and "Talk". Bushnell told "New York Magazine" in 2004, "He was one of those New York guys with a big personality—you just notice him as soon as he walks in the
Sex and the City Noth), a prominent businessman and an aficionado of jazz and cigars whose real name is revealed in the final episode (Season 6, Episode 8) to be John James Preston, in a tumultuous, on-and-off-again relationship. (In a running joke, whenever Carrie is about to introduce Mr. Big on-camera to another character, she is interrupted before she can say his name.) He is the reason for many of Carrie's breakdowns as he never seems ready to fully commit to her. He is once-divorced by the time the series opens. Carrie and Big break up when he leaves New York for a work