Ford Taunus P3 auto-industry and in the world of advertising. Ford tended to be ahead of the field in this aspect of marketing, even if some of the resulting slogans appear stilted fifty years later. The style of new Taunus 17M was advertised as representing a „Linie der Vernunft" which loosely translates as a ""rational form"" offering an implicit rebuke to the by now unfashionably elaborate styling of the old Taunus 17M. The car was advertised with the balanced and pithy slogan "Zum Fahren geboren. Zum sparen gebaut" "(Born to drive. Built to save/economise)". Steel bodied station wagon equivalent models based on mainstream
Diva (car manufacturer) Diva (car manufacturer) Diva was a British manufacturer of sports cars from 1961 to 1966. It was a subsidiary of the Tunex Conversions Co set up by Don Sim in Camberwell, London, but in 1966 Diva Cars Limited became its registered name. In 1967, after car production ceased, the name changed again to Skodek Engineering. The first Diva was intended to demonstrate Tunex's technology and had a body built by Heron Plastics and was a development of their 750 model. The car was raced successfully and another was built with larger windscreen and called the B-Type. Demand grew from enthusiasts