Her Majesty's Theatre provided the first alternative to the Theatre Royal, Drury Lane, built in 1663 and the Lincoln's Inn, founded in 1660 (forerunner of the Theatre Royal, Covent Garden, built in 1728). The theatre's site is the second oldest such site in London that remains in use. These three post-interregnum theatres defined the shape and use of modern theatres. The land for the theatre was held on a lease renewable in 1740 and was ultimately owned, as it is today, by the Crown Estate. Building was delayed by the necessity of acquiring the street frontage, and a three bay entrance led to
London Theatre Direct sales opportunities in the West End market. In addition to this, London Theatre Direct has teamed up with various major venues and theatre groups across London to maximise its product offering. The company works with various ticketing partners, including Tickets.com to promote and sell tickets for all events available through London Theatre Direct via its API. London Theatre Direct London Theatre Direct is a ticket sales and distribution company based in the United Kingdom. The company’s online platform caters to ticket sales for London musicals, plays, dance performances, operas and comedy shows, as well as attractions and pre-theatre dinner packages.