Polar bear the polar bear in advertising, while Fox's Glacier Mints have featured a polar bear named Peppy as the brand mascot since 1922. Polar bears are popular in fiction, particularly in books for children or teenagers. For example, "The Polar Bear Son" is adapted from a traditional Inuit tale. The animated television series "Noah's Island" features a polar bear named Noah as the protagonist. Polar bears feature prominently in "East" (also released as "North Child") by Edith Pattou, "The Bear" by Raymond Briggs (adapted into an animated short in 1998), and Chris d'Lacey's "The Fire Within" series. The "panserbjørne" of Philip
Polar bear deep respect for the polar bear, which is portrayed as both spiritually powerful and closely akin to humans. The human-like posture of bears when standing and sitting, and the resemblance of a skinned bear carcass to the human body, have probably contributed to the belief that the spirits of humans and bears were interchangeable. Among the Chukchi and Yupik of eastern Siberia, there was a longstanding shamanistic ritual of "thanksgiving" to the hunted polar bear. After killing the animal, its head and skin were removed and cleaned and brought into the home, and a feast was held in the hunting