Ford Taunus P3 auto-industry and in the world of advertising. Ford tended to be ahead of the field in this aspect of marketing, even if some of the resulting slogans appear stilted fifty years later. The style of new Taunus 17M was advertised as representing a „Linie der Vernunft" which loosely translates as a ""rational form"" offering an implicit rebuke to the by now unfashionably elaborate styling of the old Taunus 17M. The car was advertised with the balanced and pithy slogan "Zum Fahren geboren. Zum sparen gebaut" "(Born to drive. Built to save/economise)". Steel bodied station wagon equivalent models based on mainstream
Triumph Thunderbird into the US market. The 'Thunderbird' name and retro styling recalls the original Triumph company's golden years of the 1960s. It was the first "classic" Triumph to be produced by the resurgent company. The engine, redesigned to give a period look and de-tuned for more torque at lower rpm, was a variant of the 885 cc triple engine. Peak power was down to from . Several variants of the Thunderbird were produced, Triumph T309TT Legend, Triumph T309RC Adventurer, and the Triumph T309RD Thunderbird Sport, which produced a claimed 82 bhp. The Thunderbird was produced until 2003 and the Thunderbird Sport