Tilt (The Lightning Seeds album) singles to date" and featured a remix of the song by ATFC as a B-side. The second and final single, "Sweet Soul Sensations", was released on 6 March 2000, which featured a remix of "Life's Too Short" by Mercury Rev. Market researcher Eleanor Trickett chose Sony Music's unusual outdoor advertising campaign for "Tilt", although, as she stressed to "Campaign Live", she was not a fan of the band, and said that "this campaign grabs the attention far more". Given the brief by Sony Music to "launch the Lightning Seeds’ new album, "Tilt", in an engaging and cost-effective manner above and
Tilt (The Lightning Seeds album) mixed by Bomb the Bass member Tim Simenon who also helped with the dance beats throughout the album. Production duo Cutfather & Joe are also creaited with additional production on the album and for remixing "Sweetest Soul Sensations". Cenzo Townshend, John Grey, Kenny Patterson and Mads Nilsson all engineered the album, whilst in the liner notes of "Tilt", Joe Belmaati gets extra credit for programming work and Dave Bascombe for mixing the album. Departing from the group's indie rock sound, "Tilt" explores electronica and dance music, and features hard dance beats. Music writer Colin Larkin and Jason Ankeny of AllMusic