Trung Nguyên Lê Tourism Company JSC, Trung Nguyên Franchising Company JSC and Coffee Hypermarket. Its chairman and CEO is Dang Le Nguyen Vu (in Vietnamese: Đặng Lê Nguyên Vũ), who is known as Vietnam's Coffee King. Trung Nguyên is known as an important producer and distributor of kopi luwak (Vietnamese: cà phê chồn), weasel coffee Trung Nguyen, also known as civet coffee, both natural and simulated. Kopi luwak, widely noted as the most expensive coffee in the world, is coffee made from the beans of coffee berries which have been eaten by the Asian Palm Civet (Paradoxurus hermaphroditus) and other related civets,
Civet Civet A civet is a small, lithe-bodied, mostly nocturnal mammal native to tropical Asia and Africa, especially the tropical forests. The term civet applies to over a dozen different mammal species. Most of the species diversity is found in southeast Asia. The best-known civet species is the African civet, "Civettictis civetta", which historically has been the main species from which was obtained a musky scent used in perfumery. The word "civet" may also refer to the distinctive musky scent produced by the animals. A minority of writers use "civet" to refer only to "Civettictis", "Viverra" and "Viverricula" civets. But in