Polar bear the polar bear in advertising, while Fox's Glacier Mints have featured a polar bear named Peppy as the brand mascot since 1922. Polar bears are popular in fiction, particularly in books for children or teenagers. For example, "The Polar Bear Son" is adapted from a traditional Inuit tale. The animated television series "Noah's Island" features a polar bear named Noah as the protagonist. Polar bears feature prominently in "East" (also released as "North Child") by Edith Pattou, "The Bear" by Raymond Briggs (adapted into an animated short in 1998), and Chris d'Lacey's "The Fire Within" series. The "panserbjørne" of Philip
Gus (polar bear) '90s". The cover image depicts Gus in a therapist’s office. He was also the subject of two children's books, "Gus the Bear, the Flying Cat, and the Lovesick Moose: Twenty Real Life Animal Stories" (1995) and "Gus: The Feeling-Better Polar Bear" (2009), a play titled "Gus" and the song "Gus: The Polar Bear From Central Park" on the 2004 album "In Between Evolution" by The Tragically Hip. Gus’ partners were Lily, a female polar bear who died in 2004 at age 17, and Ida, who died in 2011 at age 25 of liver disease. He had no offspring. According to