Mr. Big (Sex and the City) Mr. Big (Sex and the City) John James "Mr. Big" Preston is a recurring character in the HBO series "Sex and the City", portrayed by Chris Noth. He is the primary on-and-off love interest of the series' protagonist, Carrie Bradshaw, who usually simply refers to him as "Big". According to accounts in the press, the Mr. Big character was based on publishing executive Ron Galotti, former publisher of "GQ" and "Talk". Bushnell told "New York Magazine" in 2004, "He was one of those New York guys with a big personality—you just notice him as soon as he walks in the
Sex and the City against criticism of "Sex and the City" as anti-feminist, arguing for a more complex view of the characters as situated within different waves of feminism: "Miranda and Carrie were second-wave feminists, who believed in egalitarianism; Charlotte and Samantha were third-wave feminists, focused on exploiting the power of femininity, from opposing angles." A 2018 article in The Guardian entitled "'That show was as white as it gets!': Sex and the City's problematic legacy", pointed to the lack of any non-white series regulars and "racial insensitivities" in the show like Carrie's "ghetto gold" reference or Samantha's wearing an afro wig to cover