Euston Road the 1960s to cater for the increasing demands of motor traffic, and the Euston Tower was built around that time. The road contains several significant buildings including the Wellcome Library, the British Library and the St. Pancras Renaissance London Hotel. The road starts as a continuation of the A501, a major road through Central London, at its junction with Marylebone Road and Great Portland Street. It meets the northern end of Tottenham Court Road at a large junction where there is an underpass, and ends at King's Cross with Gray's Inn Road. The road ahead to Islington is Pentonville Road.
Euston Road Road was proposed in 1961, with construction taking place in 1964. The property developer Joe Levy was keen to develop buildings in the area and bought various properties. When the London County Council (LCC) refused planning permission because of the underpass development, Levy, who had outline planning permission, insisted the council pay him £1 million if they wanted to compulsorily purchase the site. Over the next four years, Levy bought properties along the north side of Euston Road, and an agreement was reached so that the council built the underpass and he built a complex of two tower blocks with