Ford Taunus P3 auto-industry and in the world of advertising. Ford tended to be ahead of the field in this aspect of marketing, even if some of the resulting slogans appear stilted fifty years later. The style of new Taunus 17M was advertised as representing a „Linie der Vernunft" which loosely translates as a ""rational form"" offering an implicit rebuke to the by now unfashionably elaborate styling of the old Taunus 17M. The car was advertised with the balanced and pithy slogan "Zum Fahren geboren. Zum sparen gebaut" "(Born to drive. Built to save/economise)". Steel bodied station wagon equivalent models based on mainstream
Ford Taunus TC in Argentina, and now with the "TC3" nose and its own unique taillights lay-out. These post 1980 Argentine Taunus fast-back coupès also featured improved performance and a refashioned interior: they used the name "Taunus SP" or "Taunus SP 5", the "5" referring to the five-speed manual gearbox now available as an option. Apart from the five speed option, the transmission choice, as for the European Taunus TCs, lay between a four speed manual and, for larger engined cars, a three speed automatic gear box. The Argentine Taunus TC models did not share the European engine range, instead using the similar