Angry Birds (video game) July, and the Angry Birds app icon would receive a new design. On July 3, 2013, the update was released, with fifteen levels of all-new gameplay. Instead of knocking over the pigs' castles, the player's goal is to keep the pigs from stealing the egg and leaving the playing field with it. The pigs arrive in waves of complicated vehicles, and the only available bird is Red, whose new ability is to target the nearest pig. There is no score, and the three stars are awarded by completing three objectives in one try. The first objective is to finish the
Angry Birds (video game) by critics for its success for leveraging a combination of addictive gameplay, comical style, and low price into a viable franchise with long-term potential for profit. The game's popularity has led to the production of additional versions of "Angry Birds" for personal computers and gaming consoles, as well as a market for merchandise featuring its characters, a feature film and several seasons of television cartoons. With the "Angry Birds" series having a combined tally of over 2 billion downloads across all platforms as of January 2014, including both regular and special editions, the game was called "one of the most