Mr. Big (Sex and the City) Mr. Big (Sex and the City) John James "Mr. Big" Preston is a recurring character in the HBO series "Sex and the City", portrayed by Chris Noth. He is the primary on-and-off love interest of the series' protagonist, Carrie Bradshaw, who usually simply refers to him as "Big". According to accounts in the press, the Mr. Big character was based on publishing executive Ron Galotti, former publisher of "GQ" and "Talk". Bushnell told "New York Magazine" in 2004, "He was one of those New York guys with a big personality—you just notice him as soon as he walks in the
Sex and the City feature in The Guardian on the show's lasting influence quoted fashion editor Chelsea Fairless: "I would venture to say that the mix of high fashion and fast fashion that Patricia Field brought to the show influenced most people who work in fashion in one way or another." It also pointed to fan accounts on Instagram like "Every outfit on Sex and the City" and "Carrie Dragshaw" as a testament to the continued popular appeal of the show's fashion. Criticism has been expressed about the influence the show has on adolescents and how the images displayed on the show affect the