Alice Pearce 1964, Pearce was originally approached to play the part of Grandmama in the ABC television comedy series "The Addams Family". She turned down the part, which went to veteran actress Blossom Rock. In 1964, Pearce joined the cast of "Bewitched" as the nagging and nosy neighbor Gladys Kravitz. Pearce's scenes were almost entirely reactions to the witchcraft she had witnessed at the house across the street. Her hysterical accusations against Samantha, played by Elizabeth Montgomery, and the disbelief of her husband Abner (George Tobias), provided a common thread through many of the series' early episodes. She played the role until
Bewitched series, written by Abby Kohn and Marc Silverstein, had been on the radar of several major networks, including ABC, after Sony began shopping the project to interested parties. On August 23, 2018, ABC announced that it had bought a pilot for a single camera Bewitched remake from "Black-ish" creator Kenya Barris. This is Barris's last new project for the network before his exclusive contract with Netflix goes into effect. After completing its original run, ABC Daytime and ABC Saturday Morning continued to show the series until 1973. "Bewitched" has since been syndicated on many local US broadcast stations from 1973–82