Her Majesty's Theatre provided the first alternative to the Theatre Royal, Drury Lane, built in 1663 and the Lincoln's Inn, founded in 1660 (forerunner of the Theatre Royal, Covent Garden, built in 1728). The theatre's site is the second oldest such site in London that remains in use. These three post-interregnum theatres defined the shape and use of modern theatres. The land for the theatre was held on a lease renewable in 1740 and was ultimately owned, as it is today, by the Crown Estate. Building was delayed by the necessity of acquiring the street frontage, and a three bay entrance led to
London Theatre Direct London Theatre Direct London Theatre Direct is a ticket sales and distribution company based in the United Kingdom. The company’s online platform caters to ticket sales for London musicals, plays, dance performances, operas and comedy shows, as well as attractions and pre-theatre dinner packages. The company was founded in 1999 and its headquarters are located in London. London Theatre Direct was founded in 1999 by Francis Hellyer and Emmanuel Ciolfi. Prior to his position at the company, Hellyer was involved in theatre and web technologies and Ciolfi had been working for both the ticketing and hospitality industries. As of 2018