Ford Taunus P3 auto-industry and in the world of advertising. Ford tended to be ahead of the field in this aspect of marketing, even if some of the resulting slogans appear stilted fifty years later. The style of new Taunus 17M was advertised as representing a „Linie der Vernunft" which loosely translates as a ""rational form"" offering an implicit rebuke to the by now unfashionably elaborate styling of the old Taunus 17M. The car was advertised with the balanced and pithy slogan "Zum Fahren geboren. Zum sparen gebaut" "(Born to drive. Built to save/economise)". Steel bodied station wagon equivalent models based on mainstream
Gibson Thunderbird Epiphone Thunderbird IV, a budget alternative to the Gibson models, has a maple bolt-on construction onto a mahogany body, and is finished in Vintage Sunburst and Ebony. The Epiphone Goth Thunderbird is similar to the Epiphone Thunderbird IV. However, it has a mahogany body, a Celtic Cross symbol on the pickguard, and is finished in a 'Pitch Black' non-gloss flat finish. The Epiphone Thunderbird IV Limited Edition, a budget alternative to the Gibson models, has a maple neck bolted onto an alder body. Alpine White finish with black hardware and assembled at the Epiphone Custom Shop in Korea. This model