Sam Mendes which began transmission in early 2013. In April 2016 he was named as the President of the Jury for the 73rd Venice International Film Festival. On 5 January 2010, news broke that Mendes was employed to direct the 23rd Eon Productions installment of the "James Bond" franchise. The film, "Skyfall", was subsequently released on 26 October 2012, to coincide with the 50th anniversary of the Bond films. Mendes had been employed as a consultant on the film when it was in pre-production, and had remained attached to the project during the financial troubles of MGM. The film was a major
Motifs in the James Bond film series for the film: "you put in three girls ... Girl number one is pro-Bond. She stays around roughly through the first reel of the picture. Then she is bumped off by the enemy, preferably in Bond's arms." The next girl is anti-Bond and normally captures him, but Bond will save himself by using his charm and sexual potency: she is normally killed midway through the film. Girl number three will survive and end the film in Bond's embrace. Academic Kimberly A. Neuendorf notes that James Bond promotes stereotypical, sex-typed male attitudes, especially when interacting with women and in doing so