Portrayals of God in popular media was Irvine Welsh's "The Granton Star Cause", which portrayed God as drunken and abusive. Ironically, the campaign backfired, only serving the advertise the film more widely. The role of God is a difficult one to play, and also a difficult one to cast. The casting of Alanis Morissette as God in "Dogma" was influenced by the singer's own public dialogue with her faith, as expressed in her songs. The casting of African American Morgan Freeman as God in "Bruce Almighty" took the movie stereotype of a "black angel" to a new level. On the subject of playing the role, Ella
Dogma (studio) codes series used to identify their original videos for the Dogma label: Past directors at Dogma include: Dogma sponsored the D-1 Climax (D-1 クライマックス) awards, which ran from 2005 to 2007, as a competition for directors. Several prominent directors from Dogma and other companies were invited to make videos under the Dogma label and sales during a set period plus voting by judges were used to determine the winners of the contest. Director and founder Tohjiro won the award in 2005 and 2006 but Hitoshi Nimura took the prize in 2007. Dogma had not participated in the AV Open contests