Angry Birds (video game) mainstream games out right now", "one of the great runaway hits of 2010", and "the largest mobile app success the world has seen so far". In "Angry Birds", the player controls a flock of multi-colored birds that are attempting to retrieve their eggs, which have been stolen by a group of hungry green pigs. In each stage of the gameplay, enemy pigs are sheltered by structures made of various materials such as wood, glass, and stone resembling children's toy building blocks. The objective of the game is to eliminate all the pigs on the level. Using a slingshot, players launch
Angry Birds retail store somewhere in China, considered the game's fastest-growing market. Merchandise has been successful, with 45% of Rovio's revenues in 2012 coming from branded merchandise. The most notable toys are the Telepods, created by Hasbro. These figures are created for "Angry Birds Star Wars II", "Angry Birds Go!", Angry Birds "Stella", and Angry Birds "Transformers". Telepods use a similar digital toy hybrid concept as Skylanders or Disney Infinity characters, but there is a different technology behind it. These are figures used to "teleport" a character of the corresponding figure into the game by scanning a tiny QR code via the