Tilt (The Lightning Seeds album) singles to date" and featured a remix of the song by ATFC as a B-side. The second and final single, "Sweet Soul Sensations", was released on 6 March 2000, which featured a remix of "Life's Too Short" by Mercury Rev. Market researcher Eleanor Trickett chose Sony Music's unusual outdoor advertising campaign for "Tilt", although, as she stressed to "Campaign Live", she was not a fan of the band, and said that "this campaign grabs the attention far more". Given the brief by Sony Music to "launch the Lightning Seeds’ new album, "Tilt", in an engaging and cost-effective manner above and
Tilt (The Lightning Seeds album) Looking to stir the group in a new direction, he co-wrote material with Terry Hall, Steven Jones and Mark Cullen for "Tilt". A departure from the indie rock sound the group had established, "Tilt" instead explores electronica and dance music. The band had predominantly recorded "Tilt" with electronic producer Simon Rogers, as well as working with Bomb the Bass member Tim Simenon and Cutfather & Joe on some material. Numerous critics saw "Tilt" as an attempt from Broudie to modernize the band's sound. The lyrics on the album were less optimistic than they had been in the band's previous work,