Ford Taunus P3 auto-industry and in the world of advertising. Ford tended to be ahead of the field in this aspect of marketing, even if some of the resulting slogans appear stilted fifty years later. The style of new Taunus 17M was advertised as representing a „Linie der Vernunft" which loosely translates as a ""rational form"" offering an implicit rebuke to the by now unfashionably elaborate styling of the old Taunus 17M. The car was advertised with the balanced and pithy slogan "Zum Fahren geboren. Zum sparen gebaut" "(Born to drive. Built to save/economise)". Steel bodied station wagon equivalent models based on mainstream
Ford Thunderbird Sunset Strip. A vinyl-roofed Landau option with simulated S-bars was added to the Thunderbird for 1962 as was a "Sports Roadster" package for convertible models. The Sports Roadster included 48-spoke Kelsey-Hayes designed wire wheels and a special fiberglass tonneau cover for the rear seats which gave the car the appearance of a two-seat roadster like the original Thunderbird. The Sports Roadster package was slow-selling due the high price of the package and complexity of the tonneau cover, resulting in few Thunderbirds being equipped with it. Newly optional for 1962 was an upgraded version of the V8 called the "M-Code" (a