Ford Thunderbird (fifth generation) Ford Thunderbird (fifth generation) The fifth generation of the Ford Thunderbird is a large personal luxury car that was produced by Ford for the 1967 to 1971 model years. This fifth generation saw the second major change of direction for the Thunderbird. The Thunderbird had fundamentally remained the same in concept through 1966, even though the styling had been updated twice. The introduction of the Ford Mustang in early 1964 had, however, challenged the Thunderbird's market positioning. It, like the Thunderbird, was a small, two-door, four-seater with sporting pretensions, but it was more affordable. The Thunderbird's sales suffered. Ford's response
Ford Thunderbird Sunset Strip. A vinyl-roofed Landau option with simulated S-bars was added to the Thunderbird for 1962 as was a "Sports Roadster" package for convertible models. The Sports Roadster included 48-spoke Kelsey-Hayes designed wire wheels and a special fiberglass tonneau cover for the rear seats which gave the car the appearance of a two-seat roadster like the original Thunderbird. The Sports Roadster package was slow-selling due the high price of the package and complexity of the tonneau cover, resulting in few Thunderbirds being equipped with it. Newly optional for 1962 was an upgraded version of the V8 called the "M-Code" (a