The Wizarding World of Harry Potter the film series. At the Islands of Adventure theme park, the Wizarding World of Harry Potter opened June 18, 2010. It includes re-creation of Hogsmeade and three rides. The flagship attraction is "Harry Potter and the Forbidden Journey", which exists within a re-creation of Hogwarts School of Witchcraft and Wizardry. Other rides include "Flight of the Hippogriff", a family roller coaster, and the Hogwarts Express. Other attractions include Ollivander's Wand Shop, the Triwizard Spirit Rally, and the Frog Choir. Hogsmeade contains many gift shops and restaurants from the book series including Dervish and Banges, Honeydukes, Ollivanders, the Three Broomsticks, and
Harry Potter during the rise in the popularity of the Harry Potter books. The research also found that children who read Harry Potter books were not more likely to go on to read outside the fantasy and mystery genres. NEA chairman Dana Gioia said the series, "got millions of kids to read a long and reasonably complex series of books. The trouble is that one Harry Potter novel every few years is not enough to reverse the decline in reading." Jennifer Conn used Snape's and Quidditch coach Madam Hooch's teaching methods as examples of what to avoid and what to emulate in