Ford Thunderbird (seventh generation) deliberate a downsizing as what was to come to future Ford cars, the 1977 Thunderbird was smaller than its predecessor, shedding nearly of length and of weight; height and width remained essentially unchanged. The 1977 Thunderbird was created on the existing intermediate car platform by recycling a select mix of body, interior and trim parts from the previous year's Ford Elite, Mercury Montego and Mercury Cougar combined with all new styling from the doors back to create a dramatic new Thunderbird look. The Thunderbird was distinguished from the LTD II and Cougar 2-door models by its unique wrap-over "basket handle"
Ford Taunus TC could now specify one of the compact V6 units carried over from the top range P7 models, the six-cylinder engines offering a choice between 1999 cc and 2294 cc engine displacements. All the Taunus engines except the smallest 1.3 litre unit could be specified in combination with a Borg-Warner B35 three-speed automatic transmission in place of the standard four speed manual box. The Taunus TC received its only significant face-lift in September 1973. Through the 1960s rival manufacturer Opel had set the pace in terms of frequent model changes and face-lifts, reflecting North American practice and the deep pockets of