Rita Ora clearer and have more direction than the first one. On 26 February 2013, she revealed to "Digital Spy" that her second album shows a different angle to a "party girl." On 24 May 2013, Ora was the headline act on In New Music We Trust stage at BBC Radio 1's Big Weekend. On 28 June 2013, she performed on the Pyramid Stage at Glastonbury. In 2014, she had two top-five UK singles; the song "I Will Never Let You Down" which debuted at number one, and she featured on Iggy Azalea's "Black Widow" which peaked at number four in the
Impossible Is Nothing (Iggy Azalea song) by The Invisible Men and The Arcade, while the "Proust" recreation was produced by Richard Adlam and Hol Ritson. Azalea recorded her vocals at Grove Studios in London, and Conway Studios in Los Angeles where the mixing process was completed by Anthony Kilhoffer—with the assistance of Kyle Ross—at The Mix Spot. The song's title was first revealed by Azalea on 8 August 2013 on Instagram in an image of the album's tentative track listing. On 24 February 2014, Azalea announced the song as a promotional single that would serve as an "instant grat" digital download from the iTunes Store pre-order