Golden Fleece origin of the myth of the golden fleece—unless they call them Iberians, by the same name as the western Iberians, from the gold mines in both countries." Another interpretation is based on the references in some versions to purple or purple-dyed cloth. The purple dye extracted from the purple dye murex snail and related species was highly prized in ancient times. Clothing made of cloth dyed with Tyrian purple was a mark of great wealth and high station (hence the phrase "royal purple"). The association of gold with purple is natural and occurs frequently in literature. Jason attempts to put
Golden Fleece Company and then in 1954 H.C. Sleigh took over Purr Pull Industries Pty Ltd. dropping the Purr Pull and Star brands and selling it as Golden Fleece. Golden Fleece Company Golden Fleece was a brand of petroleum products and service stations operated by H.C. Sleigh and Company. A partnership was founded in Melbourne, Australia in 1893 by shipowner and merchant Harold Crofton Sleigh (1867–1933) and manufacturer and shipowner John McIlwraith (1828–1902). In 1913 the company took delivery of its first consignment of motor spirit from the United States and marketed it in Australia as "Golden Fleece". Initially, motor spirit was sold