Polar bear the polar bear in advertising, while Fox's Glacier Mints have featured a polar bear named Peppy as the brand mascot since 1922. Polar bears are popular in fiction, particularly in books for children or teenagers. For example, "The Polar Bear Son" is adapted from a traditional Inuit tale. The animated television series "Noah's Island" features a polar bear named Noah as the protagonist. Polar bears feature prominently in "East" (also released as "North Child") by Edith Pattou, "The Bear" by Raymond Briggs (adapted into an animated short in 1998), and Chris d'Lacey's "The Fire Within" series. The "panserbjørne" of Philip
Polar bear and is estimated to pose a serious threat to the polar bear population. In recent years, polar bears have approached coastal villages in Chukotka more frequently due to the shrinking of the sea ice, endangering humans and raising concerns that illegal hunting would become even more prevalent. In 2007, the Russian government made subsistence hunting legal for indigenous Chukotkan peoples only, a move supported by Russia's most prominent bear researchers and the World Wide Fund for Nature as a means to curb poaching. Polar bears are currently listed as "Rare", of "Uncertain Status", or "Rehabilitated and rehabilitating" in the Red