Angry Birds Transformers generated characters to assist in a level for a limited time. Coins may be collected either during runs, popping pigs and/or simply by waiting and collecting coins that generate over time from freed areas. Some levels or features can be only unlocked when the player has upgraded enough Transformers to level 15. The game is the fourth game in the franchise to be compatible with Angry Birds' Telepods, a toy line that is also used in other "Angry Birds" games such as: "Angry Birds Star Wars II", "Angry Birds Go", and "Angry Birds Stella". When using Telepods, it can summon
Angry Birds to project an advertisement for its new N8 handset that included the game's characters. A June 2011 T-Mobile advertisement filmed in Barcelona, Spain included a real-life mock-up of the game in a city plaza, while Nokia used the game in Kuala Lumpur, Malaysia to promote an attempt to set a world record for the largest number of people playing a single mobile game. Finnair has also used Angry Birds in their advertising, including taping an Airbus A340 airliner with the Angry Birds figures and holding an Angry Birds tournament on board a flight to Singapore. Rovio has also prepared a