Soap opera only lasted one year. Nevertheless, soap operas gained increasing prominence on UK television schedules. In 1995, Channel 4 premiered "Hollyoaks", a soap with a youth focus. When Channel 5 launched in March 1997, it debuted the soap opera "Family Affairs", which was formatted as a week-daily soap, airing Monday through Fridays. "Brookside"s premise evolved during the 1990s, phasing out the politicised stories of the 1980s and shifting the emphasis to controversial and sensationalist stories such as child rape, sibling incest, religious cults and drug addiction, including the infamous 'body under the patio' storyline that ran from 1993 to 1995, and
Soap opera episode per week are more likely to feature the entire cast in each episode, and to represent all current storylines in each episode. Evening soap operas and serials that run for only part of the year tend to bring things to a dramatic end-of-season cliffhanger. In 1976, "Time" magazine described American daytime television as "TV's richest market," noting the loyalty of the soap opera fan base and the expansion of several half-hour series into hour-long broadcasts in order to maximize ad revenues. The article explained that at that time, many prime time series lost money, while daytime serials earned profits