Package tour market, which is now dominated by a few large tour operators. The major operators are Thomson Holidays and First Choice part of TUI AG and Thomas Cook AG. Under these umbrella brands are different holiday operators catering to different markets, such as Club 18-30 or traveleze. Budget airlines have also created their own package holiday divisions such as Jet2 Holidays or Japan Airlines's J-Pack special. The trend for package holiday bookings saw a comeback in 2009, as customers sought greater financial security in the wake of a number of holiday and flight companies going bust, and as the hidden costs
Package tour of 'no-frills' flights increased. Coupled with the search for late holidays as holidaymakers left booking to the last moment, this led to a rise in consumers booking package holidays. Dynamic packaging is a method that is becoming increasingly used in package holiday booking procedures that enables consumers to build their own package of flights, accommodation, and rental car instead of a pre-defined packages. Dynamic Packaging allows guests to create their own vacation, similar to a private or custom tour. This method allows guests to use a company's itinerary or create their own to allow for more flexible options while using