Ford Taunus P3 auto-industry and in the world of advertising. Ford tended to be ahead of the field in this aspect of marketing, even if some of the resulting slogans appear stilted fifty years later. The style of new Taunus 17M was advertised as representing a „Linie der Vernunft" which loosely translates as a ""rational form"" offering an implicit rebuke to the by now unfashionably elaborate styling of the old Taunus 17M. The car was advertised with the balanced and pithy slogan "Zum Fahren geboren. Zum sparen gebaut" "(Born to drive. Built to save/economise)". Steel bodied station wagon equivalent models based on mainstream
Alfi (car manufacturer) inline four of built by Atos of Berlin. A new Alfi company, Alfi Automobile GmbH was formed in 1927, also by Alex Fisher. This time the cars and vans were three-wheelers powered by DKW engines driving the single front wheel. These could be turned 180 degrees to propel the car backward. An additional four-wheeled model, the 4-wheeled Alfi Sport, had a 2/10PS engine, was bodied as an open or coupe two-seater, and was produced in small numbers. The company closed in 1928. Alfi (car manufacturer) The Alfi was a German automobile built in Berlin by an electrical company between 1921