Ford Taunus P1 thick painted stripe down each side, slightly below the level of the car’s waist. It thereby acquired its “Seitenstreifentaunus” (Side-stripes Taunus) soubriquet. By this time, the Ford Taunus 12M's twenty-five-year-old underpinnings were becoming uncomfortably obvious, and the car was having to compete largely on price. However, that also meant that in terms of the amount of car offered for the money it represented something of a bargain. The 1959 entry-level price of 5,555 marks was barely more than that asked for the much smaller and more cramped Volkswagen. As Ford’s management had feared, the arrival of newer models from competitor
Ford Thunderbird Sunset Strip. A vinyl-roofed Landau option with simulated S-bars was added to the Thunderbird for 1962 as was a "Sports Roadster" package for convertible models. The Sports Roadster included 48-spoke Kelsey-Hayes designed wire wheels and a special fiberglass tonneau cover for the rear seats which gave the car the appearance of a two-seat roadster like the original Thunderbird. The Sports Roadster package was slow-selling due the high price of the package and complexity of the tonneau cover, resulting in few Thunderbirds being equipped with it. Newly optional for 1962 was an upgraded version of the V8 called the "M-Code" (a