Tilt (The Lightning Seeds album) singles to date" and featured a remix of the song by ATFC as a B-side. The second and final single, "Sweet Soul Sensations", was released on 6 March 2000, which featured a remix of "Life's Too Short" by Mercury Rev. Market researcher Eleanor Trickett chose Sony Music's unusual outdoor advertising campaign for "Tilt", although, as she stressed to "Campaign Live", she was not a fan of the band, and said that "this campaign grabs the attention far more". Given the brief by Sony Music to "launch the Lightning Seeds’ new album, "Tilt", in an engaging and cost-effective manner above and
Full Tilt Boogie Band album "I Got Dem Ol' Kozmic Blues Again Mama!" led her to scrap everyone in the group except Till. Till shortly convinced Joplin to hire his Full Tillt Boogie band in its entirety, and he agreed to drop one of the "L's" from its name, thus creating Joplin's Full Tilt Boogie backing band. Joplin took a more active role in putting together the Full Tilt Boogie Band than she did with the Kozmic Blues Band, and she believed that hiring the remainder of Till's band would provide her with the powerhouse boogie outfit she needed to back her. Joplin was