Alice Pearce 1964, Pearce was originally approached to play the part of Grandmama in the ABC television comedy series "The Addams Family". She turned down the part, which went to veteran actress Blossom Rock. In 1964, Pearce joined the cast of "Bewitched" as the nagging and nosy neighbor Gladys Kravitz. Pearce's scenes were almost entirely reactions to the witchcraft she had witnessed at the house across the street. Her hysterical accusations against Samantha, played by Elizabeth Montgomery, and the disbelief of her husband Abner (George Tobias), provided a common thread through many of the series' early episodes. She played the role until
Elizabeth Montgomery mind to play the sister-in-law of Sean Connery, who sees herself as a rival to the troubled heroine in the movie "Marnie" (1964), but Montgomery was unavailable. In the ABC situation comedy "Bewitched", Montgomery played the central role of lovable witch Samantha Stephens, with Dick York (and later with Dick Sargent) as her husband. Starting in the second season of the series, she also played the role of Samantha's mischievous cousin, Serena, under the pseudonym Pandora Spocks (a pun on Pandora's Box). "Bewitched" became a ratings success (it was, at the time, the highest-rated series ever for the network). The