The Sherlock Holmes bar areas have been augmented with photographs of the actors who have played Holmes and Watson since the original display was set up. The collection is curated and maintained by the Sherlock Holmes Society of London. Today "The Sherlock Holmes" is owned by Bury St Edmunds based brewer Greene King. The Sherlock Holmes The Sherlock Holmes is a Victorian era themed public house in Northumberland Street near Charing Cross railway station and Trafalgar Square which contains a large collection of memorabilia related to the fictional detective Sherlock Holmes. The original collection was put together for display in Baker Street in
Sherlock Holmes in popular literature, making him (as of 2017) the only fictional character thus honoured. The popularity of Sherlock Holmes has meant that many writers other than Arthur Conan Doyle have created tales of the detective in a wide variety of different media, with varying degrees of fidelity to the original characters, stories, and setting. According to "The Alternative Sherlock Holmes: Pastiches, Parodies, and Copies" by Peter Ridgway Watt and Joseph Green, the first known period pastiche dates from 1893. Titled "The Late Sherlock Holmes", it came from the pen of Conan Doyle's close friend, J. M. Barrie. A common pastiche