Alice Ghostley maid named Naomi, who was hired by Darrin Stephens (played by Dick York) to assist his wife Samantha (Elizabeth Montgomery) during her pregnancy. Towards the end of the 1965-66 season, actress-comedian Alice Pearce, who was featured as nosy neighbor Gladys Kravitz on "Bewitched", died. The producers of the series immediately offered the role of Gladys to Ghostley, who refused it. As a result, in the fall of 1966, character actress Sandra Gould assumed the role of Gladys. In September 1969, after the death of actress Marion Lorne, who played Aunt Clara, Ghostley joined "Bewitched" as a semiregular in the role
Bewitched Monroe sang "Happy Birthday, Mr. President". But the show had to go on. The pilot concerned "the occult destabilization of the conformist life of an upwardly mobile advertising man". For that first episode, "I Darrin, Take This Witch, Samantha", Academy Award-winning actor Jose Ferrer served as the narrator. First season producer and head writer Danny Arnold set the initial style and tone of the series, and also helped develop supporting characters such as Larry Tate and the Kravitzes. Arnold, who wrote on "McHale's Navy" and other shows, thought of "Bewitched" essentially as a romantic comedy about a mixed marriage; his