Polar bear the polar bear in advertising, while Fox's Glacier Mints have featured a polar bear named Peppy as the brand mascot since 1922. Polar bears are popular in fiction, particularly in books for children or teenagers. For example, "The Polar Bear Son" is adapted from a traditional Inuit tale. The animated television series "Noah's Island" features a polar bear named Noah as the protagonist. Polar bears feature prominently in "East" (also released as "North Child") by Edith Pattou, "The Bear" by Raymond Briggs (adapted into an animated short in 1998), and Chris d'Lacey's "The Fire Within" series. The "panserbjørne" of Philip
Polar bear counts require flying a helicopter in the Arctic climate to find polar bears, shooting a tranquilizer dart at the bear to sedate it, and then tagging the bear. In Nunavut, some Inuit have reported increases in bear sightings around human settlements in recent years, leading to a belief that populations are increasing. Scientists have responded by noting that hungry bears may be congregating around human settlements, leading to the illusion that populations are higher than they actually are. The Polar Bear Specialist Group of the IUCN Species Survival Commission takes the position that "estimates of subpopulation size or sustainable harvest