Trung Nguyên Lê Tourism Company JSC, Trung Nguyên Franchising Company JSC and Coffee Hypermarket. Its chairman and CEO is Dang Le Nguyen Vu (in Vietnamese: Đặng Lê Nguyên Vũ), who is known as Vietnam's Coffee King. Trung Nguyên is known as an important producer and distributor of kopi luwak (Vietnamese: cà phê chồn), weasel coffee Trung Nguyen, also known as civet coffee, both natural and simulated. Kopi luwak, widely noted as the most expensive coffee in the world, is coffee made from the beans of coffee berries which have been eaten by the Asian Palm Civet (Paradoxurus hermaphroditus) and other related civets,
Banded palm civet Banded palm civet The banded palm civet ("Hemigalus derbyanus"), also called the banded civet, is a civet found in the Sundaic region and occurs in peninsular Myanmar, peninsular Malaysia, peninsular Thailand and in Indonesia on the islands of Sipura, Sumatra and Borneo. It is listed as Near Threatened on the IUCN Red List because of its large geographic and elevation range and tolerance to some habitat disturbance. "Hemigalus" is a monospecific genus that was first named and described by the French zoologist Claude Jourdan in 1837. Having roughly the size of a domestic cat, this viverrid measures from 41 to