Bang (Anitta album) was his total inspiration. According to Anitta, it was the first time she had the courage to leave the whole process under the responsibility of another person. "I asked him to make an art that showed strength. He did it with Bang, but it was supposed to be temporary. I enjoyed it so much that I decided to compose a song with that title," she said. For Gabriel Justo, from "Capricho" magazine, the cover art reminds of the single "Bang Bang" (2014), by singers Jessie J, Ariana Grande and Nicki Minaj, and the detail of the name "Anitta" written in
Ariana Grande was made available for pre-order on June 20, 2018, along with the promotional single "The Light Is Coming", featuring rapper Nicki Minaj. The album's second single, "God Is a Woman", was released on July 13, 2018. It peaked at number 8 on the Hot 100 and was Grande's 10th song to reach the top 10 on that chart. The album was released on August 17, 2018. Grande gave four concerts to promote the album, billed as "The Sweetener Sessions", at New York City's Irving Plaza, The Vic Theatre in Chicago, Ace Theater in Los Angeles, and KOKO in London between