Polar bear the polar bear in advertising, while Fox's Glacier Mints have featured a polar bear named Peppy as the brand mascot since 1922. Polar bears are popular in fiction, particularly in books for children or teenagers. For example, "The Polar Bear Son" is adapted from a traditional Inuit tale. The animated television series "Noah's Island" features a polar bear named Noah as the protagonist. Polar bears feature prominently in "East" (also released as "North Child") by Edith Pattou, "The Bear" by Raymond Briggs (adapted into an animated short in 1998), and Chris d'Lacey's "The Fire Within" series. The "panserbjørne" of Philip
Polar bear degrees. Debate over the listing of the polar bear under endangered species legislation has put conservation groups and Canada's Inuit at opposing positions; the Nunavut government and many northern residents have condemned the U.S. initiative to list the polar bear under the Endangered Species Act. Many Inuit believe the polar bear population is increasing, and restrictions on commercial sport-hunting are likely to lead to a loss of income to their communities. For the indigenous peoples of the Arctic, polar bears have long played an important cultural and material role. Polar bear remains have been found at hunting sites dating to