Motifs in the James Bond film series that is central to the spy film genre. The gun barrel imagery sometimes carried over to the film posters used to promote Bond films, including as a familiarising element on the introduction of Timothy Dalton for "The Living Daylights". The sequence was traditionally placed at the start of each film until the 2006 instalment "Casino Royale", where it appears after the cold open and is incorporated into the plot; in the 2008 film, "Quantum of Solace", the sequence was placed at the end of the film and incorporates the film's title in its design. For Skyfall, director Sam Mendes had
James Bond "Bond ... James Bond", became a catch phrase that entered the lexicon of Western popular culture: writers Cork and Scivally said of the introduction in "Dr. No" that the "signature introduction would become the most famous and loved film line ever". In 2001, it was voted as the "best-loved one-liner in cinema" by British cinema goers, and in 2005, it was honoured as the 22nd greatest quotation in cinema history by the American Film Institute as part of their 100 Years Series. The 2005 American Film Institute's '100 Years' series recognised the character of James Bond himself as the third