Shaun of the Dead responded to a casting call organised through a fan website. Shaun's place of work is an actual electrical appliances shop located at Tally Ho, North Finchley. The scenes filmed in and around the "Winchester Tavern" pub were shot at the "Duke of Albany" pub, 39 Monson Road, New Cross, South London – a three-story Victorian pub. It was turned into flats in 2008. In the United Kingdom, "Shaun of the Dead" took £1.6 million at 366 cinemas on its opening weekend and netted £6.4 million by mid-May. In its opening weekend in the United States, "Shaun of the Dead" earned
What to Do When You Are Dead surprise but will certainly entertain". According to "Now" writer Jered Stuffco, Equal Vision was "banking heavily" on the band to accumulate strong sales, and based on the group's "poster-boy image, melodramatic harmonies and tight emo riffage," he felt they might succeed. "What to Do When You Are Dead" peaked at number 101 on the "Billboard" 200, as well as charting at number 1 on the Heatseekers Albums chart and number 8 on the Independent Albums chart. By July 2007 the album had sold 200,000 copies. To celebrate the 10th anniversary of "What to Do When You Are Dead", the band