Golden Fleece origin of the myth of the golden fleece—unless they call them Iberians, by the same name as the western Iberians, from the gold mines in both countries." Another interpretation is based on the references in some versions to purple or purple-dyed cloth. The purple dye extracted from the purple dye murex snail and related species was highly prized in ancient times. Clothing made of cloth dyed with Tyrian purple was a mark of great wealth and high station (hence the phrase "royal purple"). The association of gold with purple is natural and occurs frequently in literature. Jason attempts to put
Golden Fleece Company multi-brand offerings of the era), and its distinctive "golden merino" trademark was soon a common sight for Australian motorists. The post-war era saw a massive expansion of Australia's motor industry and car ownership soared. The company was made public in 1947. These were boom times for Golden Fleece and expansion and acquisitions were the trend throughout the 1950s and 1960s. H.C. Sleigh Limited acquired the fledgling "Kangaroo" and "Phillips 66" brands in 1962 and 1967 respectively. During these years, many (if not most) Golden Fleece service stations became roadhouse-style outlets with restaurants and bold signage. Some time during the 60-70's