Euston Road the 1960s to cater for the increasing demands of motor traffic, and the Euston Tower was built around that time. The road contains several significant buildings including the Wellcome Library, the British Library and the St. Pancras Renaissance London Hotel. The road starts as a continuation of the A501, a major road through Central London, at its junction with Marylebone Road and Great Portland Street. It meets the northern end of Tottenham Court Road at a large junction where there is an underpass, and ends at King's Cross with Gray's Inn Road. The road ahead to Islington is Pentonville Road.
Euston Road office shops and apartments, the Euston Tower. The tower attracted a number of significant tenants, including INMARSAT and the independent radio station Capital Radio. The ITV broadcaster Thames Television's corporate headquarters were nearby at No. 306–316 Euston Road from 1971 to 1992 when the station closed. That building was demolished in 1994 and redeveloped when Thames, now a production company, moved all operations to Teddington Studios. In the early-21st century, the Greater London Authority commissioned a plan to improve the road from the architectural firm, Terry Farrell and Partners. The original study proposed removing the underpass (which was subsequently cancelled)