Polar bear the polar bear in advertising, while Fox's Glacier Mints have featured a polar bear named Peppy as the brand mascot since 1922. Polar bears are popular in fiction, particularly in books for children or teenagers. For example, "The Polar Bear Son" is adapted from a traditional Inuit tale. The animated television series "Noah's Island" features a polar bear named Noah as the protagonist. Polar bears feature prominently in "East" (also released as "North Child") by Edith Pattou, "The Bear" by Raymond Briggs (adapted into an animated short in 1998), and Chris d'Lacey's "The Fire Within" series. The "panserbjørne" of Philip
Polar bear World War II, there were as many as 400–500 harvested annually. Some regulations of hunting did exist. In 1927, poisoning was outlawed while in 1939, certain denning sights were declared off limits. The killing of females and cubs was made illegal in 1965. Killing of polar bears decreased somewhat 25–30 years before the treaty. Despite this, the polar bear population continued to decline and by 1973, only around 1000 bears were left in Svalbard. Only with the passage of the treaty did they begin to recover. The Soviet Union banned the harvest of polar bears in 1956; however, poaching continued