The Road to Coronation Street is the sublime Jessie Wallace playing 60s megastar Pat Phoenix, who played Corrie's Elsie Tanner." Jane Simon of the "Daily Mirror" stated the programme was "a triumph on every level". "The Road to Coronation Street" was awarded Best Single Drama at the 2011 British Academy Television Awards. Additionally, Jessie Wallace and Lynda Baron were both nominated in the Best Supporting Actress Category for their performances as Pat Phoenix and Violet Carson, respectively, however, Lauren Socha won the award for her role in the E4 series "Misfits". The Road to Coronation Street The Road to Coronation Street is a British drama
Coronation Street new sponsor. In July 2007, an ITV press release announced that Harveys was the new sponsor of "Coronation Street" on the ITV Network. Harveys' sponsorship began on 30 September 2007. In the "Coronation Street: Romanian Holiday" film, Roy and Hayley Cropper are filmed in front of a Harveys store. In "Coronation Street: A Knights Tale", a Harveys truck can be seen driving past Mary Taylor's motor-home to further promote the brand. On 11 April 2012, it was announced that Harveys had decided not to renew their contract and ceased sponsorship in December 2012. Compare The Market were named as the