Kopi Luwak aromatic civet coffee spread from locals to Dutch plantation owners and soon became their favourite, yet because of its rarity and unusual process, the civet coffee was expensive even during the colonial era. "Kopi" is the Indonesian word for coffee. "Luwak" is a local name of the Asian palm civet in Sumatra. Palm civets are primarily frugivorous, feeding on berries and pulpy fruits such as figs and palms. Civets also eat small vertebrates, insects, ripe fruits and seeds. Producers of the coffee beans argue that the process may improve coffee through two mechanisms, selection and digestion. Selection occurs as the
African civet its dorsal crest to make itself look larger and thus more formidable and dangerous to attack. This behavior is a predatory defense. The perineal gland is what this civet has historically been most often harvested for. This gland secretes a white or yellow waxy substance called civet, which is used by civets for marking territory and by humans as a perfume base. Perineal and anal glands are found in both male and female African civets, however, the glands are bigger in males, which can produce a stronger secretion. The perineal glands are located between the scrotum and the prepuce in