Gerry Anderson Associated Television (ATV) boss who offered to buy the show. This began a long friendship and a very successful professional association between the two men. The new series, "Supercar", (1960–61) was developed by Gerry & Sylvia Anderson and Reg Hill based on a story written by Sylvia Anderson and marked several important advances for APF. Sylvia Anderson took on a larger role and became a partner in the company. The series was also the official debut of Supermarionation, the electronic system that made the marionettes more lifelike and convincing on screen. The system used the audio signal from pre-recorded tapes
Gerry Anderson and received a "special thanks" credit in the film. The film received poor critical reviews and was unsuccessful at the US box-office. Anderson disliked the film, describing it as "the biggest load of crap I have ever seen in my life". "Gerry Anderson's New Captain Scarlet" finally premiered in the UK in February 2005. The show cost £23,000,000 to produce, and was the most expensive children's programme ever to be made in the UK. Many companies invested in producing toys and merchandise. Broadcaster ITV incorporated episodes into an existing children's show and showed it in two halves, separated by games