Alice Ghostley maid named Naomi, who was hired by Darrin Stephens (played by Dick York) to assist his wife Samantha (Elizabeth Montgomery) during her pregnancy. Towards the end of the 1965-66 season, actress-comedian Alice Pearce, who was featured as nosy neighbor Gladys Kravitz on "Bewitched", died. The producers of the series immediately offered the role of Gladys to Ghostley, who refused it. As a result, in the fall of 1966, character actress Sandra Gould assumed the role of Gladys. In September 1969, after the death of actress Marion Lorne, who played Aunt Clara, Ghostley joined "Bewitched" as a semiregular in the role
Elizabeth Montgomery mind to play the sister-in-law of Sean Connery, who sees herself as a rival to the troubled heroine in the movie "Marnie" (1964), but Montgomery was unavailable. In the ABC situation comedy "Bewitched", Montgomery played the central role of lovable witch Samantha Stephens, with Dick York (and later with Dick Sargent) as her husband. Starting in the second season of the series, she also played the role of Samantha's mischievous cousin, Serena, under the pseudonym Pandora Spocks (a pun on Pandora's Box). "Bewitched" became a ratings success (it was, at the time, the highest-rated series ever for the network). The