Polar bear the polar bear in advertising, while Fox's Glacier Mints have featured a polar bear named Peppy as the brand mascot since 1922. Polar bears are popular in fiction, particularly in books for children or teenagers. For example, "The Polar Bear Son" is adapted from a traditional Inuit tale. The animated television series "Noah's Island" features a polar bear named Noah as the protagonist. Polar bears feature prominently in "East" (also released as "North Child") by Edith Pattou, "The Bear" by Raymond Briggs (adapted into an animated short in 1998), and Chris d'Lacey's "The Fire Within" series. The "panserbjørne" of Philip
Polar bear confrontations, and often choose to escape rather than fight. Satiated polar bears rarely attack humans unless severely provoked. However, due to their lack of prior human interaction, hungry polar bears are extremely unpredictable, fearless towards people and are known to kill and sometimes eat humans. Many attacks by brown bears are the result of surprising the animal, which is not the case with the polar bear. Polar bears are stealth hunters, and the victim is often unaware of the bear's presence until the attack is underway. Whereas brown bears often maul a person and then leave, polar bear attacks are