Angry Birds (video game) featured app on the UK App Store in February 2010 and quickly reached No.1 there, it reached the No. 1 spot on the paid apps chart in the US App Store in the middle of 2010 and then stayed there for 275 days. The initial cost to develop "Angry Birds" was estimated to exceed €100,000, not including costs for the subsequent updates. For the iOS version, Rovio partnered with distributor Chillingo to publish the game to the App Store. Chillingo claimed to have participated in final game polishing, such as adding visible trajectory lines, pinch to zoom, pigs' grunts, birds'
Angry Birds (video game) team settled on a minimum set of requirements, even though that left nearly 30 types of Android phones unable to run the game, including some newly released phones. It was released on October 15, 2010. One month after the initial release on Android, Rovio Mobile began designing a lite version of the game for these other devices. In early 2010, Rovio began developing a version of "Angry Birds" for Facebook. The project became one of the company's largest, with development taking over a year. The company understood the challenges of transplanting a game concept between social platforms and mobile/gaming systems.