Ford Taunus P3 auto-industry and in the world of advertising. Ford tended to be ahead of the field in this aspect of marketing, even if some of the resulting slogans appear stilted fifty years later. The style of new Taunus 17M was advertised as representing a „Linie der Vernunft" which loosely translates as a ""rational form"" offering an implicit rebuke to the by now unfashionably elaborate styling of the old Taunus 17M. The car was advertised with the balanced and pithy slogan "Zum Fahren geboren. Zum sparen gebaut" "(Born to drive. Built to save/economise)". Steel bodied station wagon equivalent models based on mainstream
NZG Models NZG Models NZG for Nürnberger Zinkdruckguß-Modelle GmbH (Nuremberg Diecast Models) is a German manufacturer of diecast scale models primarily in for use both as toys and promotional models mainly by heavy transport and construction equipment manufacturers. As seen in the name, the company is based in Nuremberg, Germany. Car models were also important as well as jet engine, aircraft, and stamping press models were also produced by NZG. A main company in competition with NZG, especially in production of construction vehicles in diecast for promotional purposes, is Conrad Models. According to the NZG website, Gerhard Schmid and Betty Hauer started