Soap opera began airing a recap sequence at the beginning of each episode. With the exception of "Hollyoaks", soap operas in the UK also lack incidental music, although "EastEnders" would sometimes feature music that plays over an ending scene if it was dramatic, with an alternative "EastEnders" theme known as "Julia's theme". Australia has had quite a number of well-known soap operas, some of which have gained cult followings in the UK, New Zealand and other countries. The majority of Australian television soap operas are produced for early evening or evening timeslots. They usually produce two or two-and-a-half hours of new material
Soap opera soap opera advertisers pay the most for. Those who might watch in workplace breakrooms are not counted, as Nielsen does not track television viewing outside the home. The rise of cable and the internet has also provided new sources of entertainment during the day. The genre's decline has additionally been attributed to reality television displacing soap operas as TV's dominant form of melodrama. An early term for the reality TV genre was "docu-soap". A precursor to reality TV, the televised 1994–95 O. J. Simpson murder case, both preempted and competed with an entire season of soaps, transforming viewing habits and