Ford Taunus P3 auto-industry and in the world of advertising. Ford tended to be ahead of the field in this aspect of marketing, even if some of the resulting slogans appear stilted fifty years later. The style of new Taunus 17M was advertised as representing a „Linie der Vernunft" which loosely translates as a ""rational form"" offering an implicit rebuke to the by now unfashionably elaborate styling of the old Taunus 17M. The car was advertised with the balanced and pithy slogan "Zum Fahren geboren. Zum sparen gebaut" "(Born to drive. Built to save/economise)". Steel bodied station wagon equivalent models based on mainstream
Puma (car manufacturer) Puma (car manufacturer) Puma is a Sports Car manufacturer, based in South Africa, which originally started out in Brazil. While based in South America, the company built cars from 1964 until roughly 1995, and also produced trucks from 1978 to 1999. The company then returned in 2013 under the name of "Puma Automobiles" and began manufacturing the Puma 52 (made especially for racing tracks) and the Puma GT 2.4 Lumimari. Car Enthusiasts claim the development of Pumas were a result of Brazilian regulations during the 1960s. The regulations restricted imports and were designed to encourage domestic automobile production. High tariffs,