James Bond filmography of the Clint Eastwood character, Dirty Harry — was chosen for Moore to use in "Live and Let Die" rather than Bond's usual choice of Walther PPK. Spicer says "Roger Moore re-created Bond as an old-style debonair hero, more polished and sophisticated than Connery's incarnation, using the mocking insouciance he had perfected in his role as Simon Templar ... Moore's humour was a throwaway, and certainly in the later films, verged on self-parody. It was an essential strand in the increasingly tongue-in-cheek direction of the series which became more light-hearted, knowing and playfully intertextual". Chapman noted that Moore was the
Spectre (2015 film) playing host to the cast and crew ahead of the Mexican premiere of the film. To promote the film, the film's marketers continued the trend established during "Skyfall"s production of releasing still images of clapperboards and video blogs on Eon's official social media accounts. 17 brands appear in the film through product placement, and many of those, such as Heineken, Bollinger, Omega and Sony—owner of the film's co-distributor Columbia Pictures—did "Spectre" tie-in advertisements. On 13 March 2015, several members of the cast and crew, including Craig, Whishaw, Wilson and Mendes, as well as previous James Bond actor, Sir Roger Moore,