Q (James Bond) was portrayed by Phil Proctor. Llewelyn has appeared in more Bond films — seventeen — than any other actor to date. In "The World Is Not Enough" an assistant to Q was introduced, played by John Cleese. His real name was never revealed, but he was initially credited as "R" in "The World Is Not Enough", stemming from a joke in which Bond asks the elder Q: "If you're Q, does that make him R?" Between films, Cleese was still referred to as "R" in the video games "" (2000), "007 Racing" (2000) and "Agent Under Fire" (2001). He was
Which? trading businesses, for instance subscriptions to "Which?" magazine, which are donated to the campaigning part of the organisation to fund advocacy activity and inform the public about consumer issues. "Which?" magazine maintains its independence by not accepting advertising, and the organisation receives no government funding. The Consumers' Association is the largest consumer organisation in the UK, with over 573,000 subscribers to its magazine. Until 2006, the association used prize draws similar to those of "Reader's Digest" to attract subscribers, but following criticism they were discontinued. The Association now attracts subscribers to its publications with free mini-guides and trial offers. The