The Sherlock Holmes bar areas have been augmented with photographs of the actors who have played Holmes and Watson since the original display was set up. The collection is curated and maintained by the Sherlock Holmes Society of London. Today "The Sherlock Holmes" is owned by Bury St Edmunds based brewer Greene King. The Sherlock Holmes The Sherlock Holmes is a Victorian era themed public house in Northumberland Street near Charing Cross railway station and Trafalgar Square which contains a large collection of memorabilia related to the fictional detective Sherlock Holmes. The original collection was put together for display in Baker Street in
Mastermind: How to Think Like Sherlock Holmes feats of insight," according to one reviewer, a "little too opportunistic." Reviewers found the book to be based in science, though more of a self-help book than an in-depth exploration of the concepts held within it. Mastermind: How to Think Like Sherlock Holmes Mastermind: How to Think Like Sherlock Holmes, released January 3, 2013, is a book written by Maria Konnikova exploring ways to improve mindfulness, logical thinking and observation using Arthur Conan Doyle's fictional character Sherlock Holmes as an exemplar. Konnikova intertwines her analysis of Holmes's "habits of mind" with findings from the modern-day fields of neuroscience and psychology