Cider in the United Kingdom for Real Ale (CAMRA). Cider is seidr in Welsh. Smallhold production of cider made on farms as a beverage for labourers died out in Wales during the 20th century. Cider and perry production began a dramatic revival in the early 2000s, with many small firms entering production throughout the country. The Campaign for Real Ale (CAMRA) has actively encouraged this trend, and Welsh ciders and perries have won many awards at CAMRA festivals; meanwhile, the establishment of groups such as "UKCider" and the "Welsh Perry & Cider Society" have spurred communication among producers. Welsh varieties of apples and pears are
Blackthorn Cider The first Blackthorn-branded ciders were produced from the 1960s onwards, and became the company's main product line. In 1996 drinks company Matthew Clark plc, the UK division of Constellation Brands Inc., acquired Taunton Cider and all of its associated brands for £256 million. A non-traditional pasteurised sparkling cider, it resultantly does not fit the definition of "real cider" as defined by the Campaign for Real Ale. Where traditional cider is made with whole pressed apples fermented by the wild yeasts present on the skins, Blackthorn contains apple concentrate, sugar and sweeteners and is fermented with a controlled yeast strain. Presently