Ford Taunus P1 thick painted stripe down each side, slightly below the level of the car’s waist. It thereby acquired its “Seitenstreifentaunus” (Side-stripes Taunus) soubriquet. By this time, the Ford Taunus 12M's twenty-five-year-old underpinnings were becoming uncomfortably obvious, and the car was having to compete largely on price. However, that also meant that in terms of the amount of car offered for the money it represented something of a bargain. The 1959 entry-level price of 5,555 marks was barely more than that asked for the much smaller and more cramped Volkswagen. As Ford’s management had feared, the arrival of newer models from competitor
Puma (car manufacturer) increasingly import-friendly regulations of the mid 1980s and turmoil in the company are widely considered to be among the main factors that ended the production of the first generation of Puma's Brazilian produced automobiles. During this era, Puma sourced engines from DKW (3 cylinders), Volkswagen (4 cylinders) and General Motors (4 and 6 cylinder) and mounted them on their own chassis and Fiberglass bodies. A select number of cars were exported to US markets during the 1970s to the 1980s, but a more cost effective Kit car option was responsible for the majority of US models. The Kit car variant