Lilt a song bearing the lyrics "here comes the Lilt Man". In the late 1990s it was heavily promoted with advertisements featuring two Jamaican women, Blanche Williams and Hazel Palmer. They became known in the media as the "Lilt Ladies". Lilt Lilt is a brand of soft drink manufactured by The Coca-Cola Company and sold in the United Kingdom, Ireland, Gibraltar, and the Seychelles only. During the 1970s and 1980s, Lilt was promoted with the advertising slogan, "the totally tropical taste". Between 2008 and 2014, the Coca Cola company reduced the number of calories in the soda by 56% as part
Comparative advertising established brands, justified by the credibility and attention an established brand brings. Other famous examples include L’Oreal SA v Bellure NV and Coca Cola v Pepsi. Comparative advertising has to be executed with caution and deep consideration for the targeted markets as the novelty of the concept affects the effectiveness of the stipulated campaigns. In the 1980s, during what has been referred to as the cola wars, soft-drink manufacturer Pepsi ran a series of advertisements where people, caught on hidden camera, in a blind taste test, chose Pepsi over rival Coca-Cola. The use of comparative advertising has been well established