Polar bear the polar bear in advertising, while Fox's Glacier Mints have featured a polar bear named Peppy as the brand mascot since 1922. Polar bears are popular in fiction, particularly in books for children or teenagers. For example, "The Polar Bear Son" is adapted from a traditional Inuit tale. The animated television series "Noah's Island" features a polar bear named Noah as the protagonist. Polar bears feature prominently in "East" (also released as "North Child") by Edith Pattou, "The Bear" by Raymond Briggs (adapted into an animated short in 1998), and Chris d'Lacey's "The Fire Within" series. The "panserbjørne" of Philip
Gus (polar bear) zoo officials, Gus had exhibited signs of depression since the death of his last partner, Ida, in 2011. In the summer of 2013 he had poor appetite and difficulty chewing and swallowing food. He was placed under anesthesia by zoo veterinarians to determine the cause of his problem; the veterinarians discovered a large, inoperable tumor in the region of his thyroid and decided to euthanize him. At age 27, Gus had far exceeded the life expectancy of polar bears in captivity, which averages 20.7 years. Gus (polar bear) Gus (1985–2013) was a polar bear and icon of the Central Park