Trung Nguyên Lê Tourism Company JSC, Trung Nguyên Franchising Company JSC and Coffee Hypermarket. Its chairman and CEO is Dang Le Nguyen Vu (in Vietnamese: Đặng Lê Nguyên Vũ), who is known as Vietnam's Coffee King. Trung Nguyên is known as an important producer and distributor of kopi luwak (Vietnamese: cà phê chồn), weasel coffee Trung Nguyen, also known as civet coffee, both natural and simulated. Kopi luwak, widely noted as the most expensive coffee in the world, is coffee made from the beans of coffee berries which have been eaten by the Asian Palm Civet (Paradoxurus hermaphroditus) and other related civets,
Civet (perfumery) noninfectious. The name derives from the Arabic "zabād" or "sinnawr al-zabād", civet cat ("Viverra civetta"), by way of Old Italian "zibetto" and Middle French "civette". The 10th century Arab historian al-Masudi mentioned civet ("zabāda") as a spice in his book "Murūdj al-dhahab" (Meadows of Gold). Civet was among the many trade items that caravans, controlled by the Ghana empires, carried from the Niger valley to North Africa. Civet (perfumery) Civet ("Zibeth"; "Zibet"; "Zibetum"), also known as civet musk, is the glandular secretion produced by both sexes of Viverridae species. A number of viverrid species secrete civet oil in their perineal