Euston Road the 1960s to cater for the increasing demands of motor traffic, and the Euston Tower was built around that time. The road contains several significant buildings including the Wellcome Library, the British Library and the St. Pancras Renaissance London Hotel. The road starts as a continuation of the A501, a major road through Central London, at its junction with Marylebone Road and Great Portland Street. It meets the northern end of Tottenham Court Road at a large junction where there is an underpass, and ends at King's Cross with Gray's Inn Road. The road ahead to Islington is Pentonville Road.
Morecambe Euston Road railway station new island platforms were built by the LNWR, bring the total number of faces in use to five. After the 1923 Grouping, the station came under the control of the London, Midland and Scottish Railway along with its erstwhile Midland rival half a mile away and so was officially designated as "Euston Road" from 2 June 1924 (the Midland station becoming on the same date). Under LMS auspices Promenade would become the town's principal station, but the volume of summer holiday traffic to the resort was such that Euston Road continued to be heavily used - the 1932 timetable for