Trung Nguyên Lê Tourism Company JSC, Trung Nguyên Franchising Company JSC and Coffee Hypermarket. Its chairman and CEO is Dang Le Nguyen Vu (in Vietnamese: Đặng Lê Nguyên Vũ), who is known as Vietnam's Coffee King. Trung Nguyên is known as an important producer and distributor of kopi luwak (Vietnamese: cà phê chồn), weasel coffee Trung Nguyen, also known as civet coffee, both natural and simulated. Kopi luwak, widely noted as the most expensive coffee in the world, is coffee made from the beans of coffee berries which have been eaten by the Asian Palm Civet (Paradoxurus hermaphroditus) and other related civets,
Agricultural Involution: The Processes of Ecological Change in Indonesia Agricultural Involution: The Processes of Ecological Change in Indonesia Agricultural Involution: The Processes of Ecological Change in Indonesia is one of the most famous of the early works of Clifford Geertz. It principal thesis is that many centuries of intensifying wet-rice cultivation in Indonesia had produced greater social complexity without significant technological or political change, a process Geertz terms "involution". Written for a particular US-funded project on the local developments and following the modernisation theory of Walt Whitman Rostow, Geertz examines in this book the agricultural system in Indonesia. The two dominant forms of agriculture are swidden and sawah. Swidden