Anti-fashion this time from the early 20th century, was promoted by the legendary designer Gabrielle Chanel - a "poor girl" woman's style where rich ladies could look like regular women while still dressing in clothes that showed their quality under close inspection. The dress sense of the Charles, Prince of Wales has been described as anti fashion, in that it reflects indifference to current fashion in favor of traditional style. Anti-fashion has also been used to describe simple fashion adopted by hardcore punks in the 1980s. At its strictest, it consists of a plain white T-shirt, black trousers or plain jeans
Beth Levine (fashion designer) boots to women's fashion in the 1960s and the popularization of the shoe style known as mules. When Nancy Sinatra wore Levine boots in publicity shots for the 1960s hit song "These Boots Are Made for Walkin'", demand for fashion boots leaped so much that Saks Fifth Avenue opened a special section its shoe department called "Beth's Bootery". Levine was hired in 1965, along with famed couturier Emilio Pucci and designer Alexander Girard, to help overhaul a new look and style for Braniff International Airways. The campaign, developed by Jack Tinker and Partner's Mary Wells Lawrence, was dubbed The End