Biba signed with Asda to produce three to four collections of clothing retailing between £11 and £18. In 2014, it was announced that Hulanicki would be a consultant to the Biba brand, after signing an agreement with House of Fraser. Biba Biba was a London fashion store of the 1960s and 1970s. Biba was started and primarily run by the Polish-born Barbara Hulanicki with help of her husband Stephen Fitz-Simon. Biba's early years were rather humble, with many of the outfits being cheap and available to the public by mail order. Biba’s postal boutique had its first significant success in May
Biba time use bright colours also. Bright blues, gold, silver, flouncy chiffons with whirls of muted psychedelic colours and bright boas. Many different kinds of fabric were used including satin, crepe, chiffon, metallic, a fabric that looked like soft felt (which had not been seen before). Biba also had dresses with sleeves that covered most of the hand with thumb holes, or with flouncy chiffon. Later in 1969 when Biba moved to its first upscale store on the north side of Kensington High Street, across from where they would later open up their department store, there was a radical change in