Guacamole stores, often available refrigerated, frozen or in high pressure packaging which pasteurizes and extends shelf life if products are maintained at . National Guacamole Day is celebrated on the same day as Mexican Independence Day, September 16. On September 3, 2017, 815 gastronomy students set the world record in Concepción de Buenos Aires, Jalisco, Mexico for the largest serving of guacamole, which weighed . On April 6, 2018, Junta Local de Sanidad Vegetal de Tancítaro, Mexico, achieved the Guinness World Records for the largest serving of guacamole. They created it as part of Tancítaro's 7th Annual Avocado Festival in Tancítaro,
Ingredient branding Ingredient branding In marketing, ingredient-branding is creating a brand for an ingredient or component of a product, to project the high quality or performance of the ingredient. Ingredient-branding takes a special position in marketing, as it cannot be clearly allocated to either industrial or consumer goods marketing. On the one hand, the consumer is the end-user of the ingredient, but at the same time is not part of the buying decision for the component, as this is up to the producer of the end product. On the other hand the producer will only decide on the usage of the ingredient