Herzogenaurach Herzogenaurach Herzogenaurach (; East Franconian: "Herziaura") is a town in the district of Erlangen-Höchstadt, in Bavaria, Germany. It is best known for being the home of the sporting goods companies Adidas and Puma, as well as the large car parts manufacturer Schaeffler Group. Herzogenaurach is situated in the Middle Franconia area of Bavaria, approx. 23 km (or 14 miles) northwest of Nuremberg. The town is located on the Aurach river, a tributary of the Regnitz river. Herzogenaurach was first mentioned in a document from 1002 under the name of "Uraha" when Holy Roman Emperor Henry II granted the town to
Rieker Shoes Rieker Shoes Rieker is a footwear and accessories retailer that manufactures shoes and bags for men and women to around 9,000 independent retailers, mainly in Europe. The head office is in Thayngen, Switzerland and the company employs approximately 20,000 people worldwide in sales, design and production. Founded in the Black Forest region of southern Germany in 1874, Rieker has been family-owned for five generations. The retailer designs and produces almost all of its range, which includes fashion shoes and footwear for outdoor activities. It also created its own footwear technology (Rieker Antistress) to help improve shoe support, flexibility and durability.