Biba in 1975, Biba was closed by the British Land Company. The Dorothy Perkins shareholder decided that the Derry and Toms building that housed Big Biba was worth more than the ailing business itself. It sold the trademark to a consortium with no connection to Barbara Hulanicki, who opened a store in London on 27 November 1978, on two floors in Conduit Street in London's Mayfair. The store was not a success, and closed less than two years later. There have been several attempts to relaunch Biba, the first occurring as soon after its closure as 1977. Another relaunch took place
Biba announcing Daisy Lowe as the new face of the label in an attempt to return to its high street roots. Hector Castro and a five-strong team were selected to replace Freud with couture hats created by Prudence Millinery. This relaunch was highly successful, outselling House of Fraser's other in-house brands in just two weeks of its launch, boosting its year end sales. Meanwhile, Hulanicki instead designed capsule collections for rival high-street company Topshop, and once again expressed her unhappiness with the relaunch, attacking the new Biba as "too expensive" and "for failing to reflect the original Biba style". She also