Orange Man (advertisement) Tango can on top of the orange man's head, which bears the slogan "You Know When You've Been Tango'd". A deep male voice (Gil Scott-Heron) says the slogan at the same time. At the time of the advertisement's production, successful soft drink television advertising was dominated by Coca-Cola; Trevor Robinson, co-creator of "Orange Man", recalled that "Coca-Cola was the big name in soft-drink advertising then. Nothing was taking on the Coke ads; nothing came close." Robinson recalled that "cause and effect advertising" was very popular on British advertisement at the time, which he described as advertisements where "you come into
Solo (Norwegian soft drink) Solo (Norwegian soft drink) Solo is an orange-flavoured soft drink, owned by the Norwegian companies Ringnes, Oskar Sylte, Aass, and Mack. The recipe was originally Spanish, and brought to the Tønsberg Bryggeri by Torleif Gulliksrud in 1934. Solo quickly became Norway's most popular soft drink, and until the 1960s was bigger than Coca-Cola in Norway. In 1999, Pepsi passed Solo in market share, leaving Solo as third most popular. Solo also has a history in Sweden and is today produced by Vasa Bryggeri in Sundsvall. As of 2005, Solo has a seven percent share of the Norwegian soft drink market.