Kenneth Tynan theatre critic until mid-1963 when he joined the National Theatre. In 1963, Laurence Olivier became the British National Theatre Company's first artistic director. Tynan had been highly dismissive of Olivier's achievements as artistic director of the Chichester Festival Theatre, which had opened in 1962, but he recommended himself for the role of literary manager. Olivier was initially outraged by Tynan's presumption but Olivier's wife, Joan Plowright, convinced him that Tynan would be an asset at the National Theatre Company, then based at the Old Vic theatre. When he became the National Theatre's literary manager, Tynan ceased to be the theatre
Artistic director the artistic director may also manage the day-to-day operations of the company, but in many (particularly larger) companies, the artistic director is often exempt from routine administrative duties, freeing him or her to concentrate on the art. In those cases, decisions about administration, business issues, finances, fundraising, board relations, donor relations, publicity, and marketing devolve to the responsibility of the general manager, chief operating officer, managing director, etc. or are discussed collaboratively. Artistic director An artistic director is the executive of an arts organization, particularly in a theatre or dance company, who handles the organization's artistic direction. They are generally