Puma (brand) Puma (brand) Puma SE, branded as Puma, is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. PUMA is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf Dassler had jointly formed the company "Gebrüder Dassler Schuhfabrik" (Dassler Brothers Shoe Factory). The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, "Adidas" and "Puma". Both companies are currently based in Herzogenaurach, Germany. Puma
Xero Shoes sandal kit at invisibleshoe.com in late November, 2009. In August 2012, the company engaged Dennis Driscoll who has previously developed products for Avia, Crocs, Dr. Martens and Wilson Sporting Goods as a chief product officer, and renamed the brand Xero Shoes in December 2012. It has since sold shoes and sandals in various styles and designs to customers in 94 countries. The company has since moved from online-sales only to also channel marketing via select high street based North American retailers and Amazon.com, priced from $19.95 to $149.99. Xero Shoes Xero Shoes are a type and brand of lightweight minimalist