IPhone the success of iPod campaigns, allowed the phone to become a mass-market product with many buyers on launch day. Some market research has found that, unusually for a technology product, iPhone users are disproportionately female. "Ars Technica" noted in 2012 that Apple had avoided 'patronizing' marketing to female customers, a practice used (often to sell low-quality, high-priced products) by many of its competitors. When then-CEO of Research in Motion Mike Lazaridis pried open an iPhone, his impression was of a Mac stuffed into a cellphone, as it used much more memory and processing power than the smartphones on the market
IPhone (1st generation) the phone." Jobs introduced the iPhone as a combination of three devices: a "widescreen iPod with touch controls"; a "revolutionary mobile phone"; and a "breakthrough Internet communicator". Six weeks before the iPhone was to be released, the plastic screen was replaced with a glass one, after Jobs was upset that the screen of the prototype he was carrying in his pocket had been scratched by his keys. The quick switch led to a bidding process for a manufacturing contractor that was won by Foxconn, which had just opened up a new wing of its Shenzhen factory complex specifically for this