Kiki Byrne photographed while concealing her pregnancy. Although Byrne described her clothes as "exclusive clothes – at reasonable prices", Barbara Hulanicki, who went on to launch the original "Biba" boutique, remembered that one of Byrne's black dresses cost 20 guineas, which she thought quite expensive. Hulanicki would later recall how excited she and her friends were to discover Byrne designing the kind of nice, simple, youthful garments that they wanted to wear, but had difficulty finding. Byrne's designs, along with those of Foale & Tuffin, Sonia Rykiel, Quant, and Biba, were worn by the famously trendy Cathy McGowan on her influential music
Biba at one point was a young Anna Wintour, later editor of "Vogue". The Biba look consisted of what Hulanicki called "Auntie Colours" - blackish mulberries, blueberries, rusts and plums. Hulanicki described them as "look[ing] like a funeral". Regarding her designs, she stated "I didn't want to make clothes for kept women, I wanted to make clothes for people in the street, and Fitz and I always tried to get prices down, down to the bare minimum." Biba smocks were uncomfortable and itchy, and stopped women’s arms from bending - something that did not stop customers from buying the clothes. They