Western painting critic Robert Coates. Abstract expressionism, Action painting, and Color Field painting are synonymous with the New York School. Technically Surrealism was an important predecessor for Abstract expressionism with its emphasis on spontaneous, automatic or subconscious creation. Jackson Pollock's dripping paint onto a canvas laid on the floor is a technique that has its roots in the work of André Masson. Another important ear<nowiki>ly m</nowiki>anifestation of what came to be abstract expressionism is the work of American Northwest artist Mark Tobey, especially his "white writing" canvases, which, though generally not large in scale, anticipate the "all over" look of Pollock's drip
Drip marketing associated with sending multiple messages over time. Email drip marketing is often used in conjunction with a Form (web) in a method called an autoresponder. Direct mail. Although more costly, direct mail software has been developed that enables drip marketing techniques using standard postal mail. This technology relies on digital printing, where low-volume print runs are cost justifiable, and the variable data can be merged to personalize each drip message. Social media. The principles of drip marketing have been applied in many social media marketing tools to schedule a series of updates. Drip marketing can be used as a function