IPhone the success of iPod campaigns, allowed the phone to become a mass-market product with many buyers on launch day. Some market research has found that, unusually for a technology product, iPhone users are disproportionately female. "Ars Technica" noted in 2012 that Apple had avoided 'patronizing' marketing to female customers, a practice used (often to sell low-quality, high-priced products) by many of its competitors. When then-CEO of Research in Motion Mike Lazaridis pried open an iPhone, his impression was of a Mac stuffed into a cellphone, as it used much more memory and processing power than the smartphones on the market
IPhone 5C polycarbonate housing, which is strengthened by a steel band. However, due to the material of design changes, the phone weighs 132 grams, which is 20 grams heavier than both the 5 and the 5S, but still lighter than older iPhone models. The design of the iPhone 5C is also considerably thicker but closely similar to the design of the iPod Touch (5th generation) models, which is also available in a variety of colors, but in a different coating finish. Other minor changes include a different camera assembly and the design of the mute/ringer switch. This iPhone received positive reviews for