Tom Cruise not renew their production contract with him. In addition, Marketing Evaluations reported that Cruise's Q score (a measure of the popularity of celebrities), had fallen 40 percent. October 10, 2006, was declared "Tom Cruise Day" in Japan; the Japan Memorial Day Association said that he was awarded with a special day because he has made more trips to Japan than any other Hollywood star. While reviewing "Days of Thunder", film critic Roger Ebert noted the similarities between several of Cruise's 1980s films and nicknamed the formula the "Tom Cruise Picture". Some of Cruise's later films like "A Few Good Men"
Tom Cruise filmography action spy thriller film "" (1996), the first film project of his production company Cruise/Wagner Productions, which he had co-founded with Paula Wagner in 1993. As of 2018, Cruise has appeared in five more films in the "" franchise: "" (2000), "" (2006), "" (2011), "" (2015), and "" (2018). He played the titular role in the Cameron Crowe-directed comedy-drama "Jerry Maguire" (1996), which garnered Cruise the Golden Globe Award for Best Actor – Motion Picture Musical or Comedy, and his second nomination for the Academy Award for Best Actor. In 1999, Cruise starred in the Stanley Kubrick-directed erotic thriller