Vanity Fair (magazine) the Great Depression and declining advertising revenues, although its circulation, at 90,000 copies, was at its peak. Condé Nast announced in December 1935 that "Vanity Fair" would be folded into "Vogue" (circulation 156,000) as of the March 1936 issue. Condé Nast Publications, under the ownership of S.I. Newhouse, announced in June 1981 that it was reviving the magazine. The first issue was released in February 1983 (cover date March), edited by Richard Locke, formerly of "The New York Times Book Review". After three issues, Locke was replaced by Leo Lerman, veteran features editor of "Vogue". He was followed by editors
Vogue (magazine) first color photograph on the cover of the magazine. The photograph was taken by photographer Edward Steichen and portrays a woman swimmer holding a beach ball in the air. Laird Borrelli notes that "Vogue" led the decline of fashion illustration in the late 1930s, when they began to replace their celebrated illustrated covers, by artists such as Dagmar Freuchen, with photographic images. Nast was responsible for introducing color printing and the "two-page spread." He greatly impacted the magazine and turned it into a "successful business" and the "women's magazine we recognize today" and greatly increased the sales volumes until his