Premiership of Tony Blair which was an agreement to increase British contributions to the EU Development Budget for new member countries, which effectively reduced the UK rebate by 20% . On 6 July 2005, during the 117th International Olympic Committee (IOC) session in Singapore, the IOC announced that the 2012 Summer Olympics, the Games of the XXX Olympiad, were awarded to London over Paris by only four votes. The competition between Paris and London to host the Games had become increasingly heated particularly after French President Jacques Chirac commented three days before the vote that "one cannot trust people [ie: the British] whose cuisine
Olympic Games Indian Foot Powder became official sponsors of the London Olympic Games. Coca-Cola sponsored the 1928 Summer Olympics, and has subsequently remained a sponsor to the current time. Before the IOC took control of sponsorship, national organising committees were responsible for negotiating their own contracts for sponsorship and the use of the Olympic symbols. The IOC originally resisted funding by corporate sponsors. It was not until the retirement of IOC president Avery Brundage, in 1972, that the IOC began to explore the potential of the television medium and the lucrative advertising markets available to them. Under the leadership of Juan Antonio