Biba Biba Biba was a London fashion store of the 1960s and 1970s. Biba was started and primarily run by the Polish-born Barbara Hulanicki with help of her husband Stephen Fitz-Simon. Biba's early years were rather humble, with many of the outfits being cheap and available to the public by mail order. Biba’s postal boutique had its first significant success in May 1964 when it offered a pink gingham dress with a hole cut out of the back of the neck with a matching triangular kerchief to readers of the "Daily Mirror". The dress had celebrity appeal, as a similar dress
Biba became the uniform of the era, with the added bonus of that whatever you bought, you could always get accessories to match. Miniskirts were causing a scene of their own, getting shorter by the week. Although not the first British designer to show the mini skirt, Biba was responsible for putting it on the high street and as miniskirts were in fashion, everything needed to be associated with them. Biba also brought out some of the first maxi coats. Biba's second store in London, the Kensington Church Street boutique, looked like an old apothecary on the outside with the wooden