St George (advertisement) which they planned as a 90-second advertisement–the longest Tango advertisement so far–which would not attack Coca-Cola but instead present the drink as very "British" and present another confrontational style of advertising the product. The decision to make the advertisement longer came from both Tango's desire to surprise its customers and because the only soft drink brand that could afford to do such a long commercial was Coca-Cola. Using a majority of the advertisement's budget on the production (rather than airtime) and only airing it 10 times was a risk that Tango believed was worth taking. HHCL hired television actor Ray
Zamzam (soft drink) Zamzam (soft drink) Zamzam ( formerly Zamzam Cola) is a brand of soft drink produced in Iran by Zamzam Group. It is particularly popular in parts of the Muslim world, having gained a status there as an Iranian alternative to American products such as Coca-Cola and Pepsi. The director of the Zamzam Group is Ahmad-Haddad Moghaddam. Zamzam Group is owned by the Mostazafan Foundation. Originally a subsidiary of Pepsi created in Iran in 1954 as the first Iranian carbonated soft drink producer, Zamzam became its own corporation following the 1979 Islamic Revolution. Following the 2002 boycott of Coca-Cola by Saudi