Biba signed with Asda to produce three to four collections of clothing retailing between £11 and £18. In 2014, it was announced that Hulanicki would be a consultant to the Biba brand, after signing an agreement with House of Fraser. Biba Biba was a London fashion store of the 1960s and 1970s. Biba was started and primarily run by the Polish-born Barbara Hulanicki with help of her husband Stephen Fitz-Simon. Biba's early years were rather humble, with many of the outfits being cheap and available to the public by mail order. Biba’s postal boutique had its first significant success in May
Biba women came to Biba before work with no makeup on, put it on in the store and then rushed to work. Biba never exhibited anything in shop windows, believing instead that people would be intrigued and seduced to enter the shop by their captivating store interior seen from outside. It was not unusual for 30,000 people to pass through the doors on a Saturday. There was a BIBA store in Newcastle upon Tyne between 1973-75. Big Biba was a huge responsibility in terms of expense and organization, but Hulanicki and Fitz felt they needed to "keep moving forward." Because of