Vanity Fair (U.S. magazine 1913–36) Vanity Fair (U.S. magazine 1913–36) Vanity Fair is an American society magazine published from 1913 to 1936. It was highly successful until the Great Depression led to its becoming unprofitable, and it was merged into "Vogue" in 1936. Condé Nast began his empire by purchasing the men's fashion magazine "Dress" in 1913. He renamed the magazine Dress and Vanity Fair and published four issues in 1913. Nast paid $3,000 for the right to use the title "Vanity Fair" in the United States, granted by the magazine "The Standard and Vanity Fair", "the only periodical printed for the playgoer and player",
Vogue (magazine) December 17 of that year, with a cover price of 10 cents (). Turnure's intention was to create a publication that celebrated the "ceremonial side of life"; one that "attracts the sage as well as debutante, men of affairs as well as the belle." From its inception, the magazine targeted the new New York upper class. "Vogue" glamorously "recount[ed] their habits, their leisure activities, their social gatherings, the places they frequented, and the clothing they wore...and everyone who wanted to look like them and enter their exclusive circle." The magazine at this time was primarily concerned with fashion, with coverage