St George (advertisement) which they planned as a 90-second advertisement–the longest Tango advertisement so far–which would not attack Coca-Cola but instead present the drink as very "British" and present another confrontational style of advertising the product. The decision to make the advertisement longer came from both Tango's desire to surprise its customers and because the only soft drink brand that could afford to do such a long commercial was Coca-Cola. Using a majority of the advertisement's budget on the production (rather than airtime) and only airing it 10 times was a risk that Tango believed was worth taking. HHCL hired television actor Ray
Sarsaparilla (soft drink) Sarsaparilla (soft drink) Sarsaparilla is a soft drink, originally made from the "Smilax ornata" plant, but now sometimes made with artificial flavors. Sarsaparilla was popular in the United States in the 19th century. According to advertisements for patent medicines of the period, it was considered to be a remedy for skin and blood problems. Ruth Tobias notes that it evokes images of "languid belles and parched cowboys". Sarsaparilla is sometimes considered to be a type of root beer. There are dozens of brands of sarsaparilla beverages made by microbreweries, mainly in the United States. Sarsaparilla is not readily available in