Carpe diem will someday die. It is medieval Latin, dating to 1287. Related but distinct is the expression "memento mori" (remember that you are mortal) which carries some of the same connotation as . For Horace, mindfulness of our own mortality is key in making us realize the importance of the moment. "Remember that you are mortal, so seize the day." Over time the phrase also came to be associated with penitence, as suggested in many vanitas paintings. Today many listeners will take the two phrases as representing almost opposite approaches, with urging us to savour life and urging us to resist
Carpe Fulgur contacted Light-Williams and proposed the idea of forming their own company for performing localizations. Dice said he saw value in bringing Japanese titles to the West as "above all what the Western gaming audience likes is a unique experience", an opportunity afforded by the growing dōjin market in Japan. After forming Carpe Fulgur, Dice and Light-Williams considered approaching Gust Corporation, offering their services to translate games from the Atelier series, but ultimately decided against the idea. Light-Williams suggested the idea of approaching dōjin soft developers, as while titles from major Japanese developers have often been localized in English, there had