Tom Cruise not renew their production contract with him. In addition, Marketing Evaluations reported that Cruise's Q score (a measure of the popularity of celebrities), had fallen 40 percent. October 10, 2006, was declared "Tom Cruise Day" in Japan; the Japan Memorial Day Association said that he was awarded with a special day because he has made more trips to Japan than any other Hollywood star. While reviewing "Days of Thunder", film critic Roger Ebert noted the similarities between several of Cruise's 1980s films and nicknamed the formula the "Tom Cruise Picture". Some of Cruise's later films like "A Few Good Men"
Tom Cruise Purple relations writer Howard Bragman stated it was not a good idea from a legal standpoint to utilize Cruise's image in such a fashion. The strain is very potent, and is reported to have hallucinogenic properties. The marijuana is being sold in vials which have a picture of Tom Cruise laughing hysterically. Tom Cruise Purple is sold by cannabis purveyors in Northern California, and is a popular choice among vaporizer users. The strain is sold legally in California, as a medical cannabis product. Marlene Arpe wrote in "The Toronto Star", "A strain of weed called Tom Cruise Purple is being sold