Biba signed with Asda to produce three to four collections of clothing retailing between £11 and £18. In 2014, it was announced that Hulanicki would be a consultant to the Biba brand, after signing an agreement with House of Fraser. Biba Biba was a London fashion store of the 1960s and 1970s. Biba was started and primarily run by the Polish-born Barbara Hulanicki with help of her husband Stephen Fitz-Simon. Biba's early years were rather humble, with many of the outfits being cheap and available to the public by mail order. Biba’s postal boutique had its first significant success in May
Biba consisted of only tins of Baked beans; a can of "Warhol's Condensed Soup" etc., all foods having individual innovative units. Also at the new "Big Biba" was "The Rainbow Restaurant", which was located on the fifth floor of the department store and was destined to become a major hang-out for rock stars, but which was not solely the reserve of the elite. With all of these renovations and additions, Biba became known as a "theatre for fashion." Also at the site was the Kensington Roof Gardens, which are still there today. "The Biba Look" or "Dudu Look" was "fresh little