Orange Man (advertisement) Tango can on top of the orange man's head, which bears the slogan "You Know When You've Been Tango'd". A deep male voice (Gil Scott-Heron) says the slogan at the same time. At the time of the advertisement's production, successful soft drink television advertising was dominated by Coca-Cola; Trevor Robinson, co-creator of "Orange Man", recalled that "Coca-Cola was the big name in soft-drink advertising then. Nothing was taking on the Coke ads; nothing came close." Robinson recalled that "cause and effect advertising" was very popular on British advertisement at the time, which he described as advertisements where "you come into
Soft drink report examined statistics relating to the increase in soft drink consumption and claimed that consumption is "likely contributing to health problems". It also criticized marketing efforts by soft drink companies. In 2005, the CSPI called for warning labels on soft drinks, similar to those on cigarettes and alcohol. From 1977 to 2002, Americans doubled their consumption of sweetened beverages—a trend that was paralleled by doubling the prevalence of obesity. The consumption of sugar-sweetened beverages is associated with weight and obesity, and changes in consumption can help predict changes in weight. It remains possible that the correlation is due to a