Konig's Westphalian Gin fermented, juniper berries from the bushes of that plant that grow on the slopes of the nearby Teutoburg Forest. In the nineteenth century around twenty companies produced the spirit. Only gins distilled near Steinhagen can legally be called "Steinhäger" gins. Since Konig's gin was much like other "Steinhäger" gins, it sought to differentiate itself from its competitors through exaggerated advertising slogans. The gin claimed unlikely medicinal benefits under the slogan, "The Spirit that rejuvenates". Other such slogans included "The only perfect gin", "The Royal Liqueur" and "The Royal Appetiser & Digestive". Its advertising included the obviously spurious claim that it
Beefeater Gin angelica root, angelica seeds, coriander seeds, liquorice, almonds, orris root, seville oranges and lemon peel) to create the full-bodied and robust flavour so distinct in this gin. As the James Burrough's Company went into rapid expansion, there was a requirement to increase distilling capacity and in 1908 a new larger Beefeater distillery was built in Lambeth. The Beefeater production moved in 1958 to Kennington, London. English still manufacturer John Dore was commissioned to create a new larger set of copper stills mimicking those of the former Chelsea Distillery. In February, 2013, Pernod Ricard announced that the company would begin construction