IPhone of the iPhone have also garnered praise. The iPhone is one of the most widely used smartphones in the world, and its success has been credited with helping Apple become one of the world's most valuable publicly traded companies. Development of what was to become the iPhone began in 2004, when Apple started to gather a team of 1,000 employees (including Jonathan Ive, the designer behind the iMac and iPod) to work on the highly confidential "Project Purple." Apple CEO Steve Jobs steered the original focus away from a tablet (which Apple eventually revisited in the form of the iPad)
IPhone to its customers on its website, acknowledging the effect that old batteries have on the iPhone's performance. The company offered $29 battery replacements as a solution. The first-generation iPhone and iPhone 3G have a fixed-focus 2.0-megapixel camera on the back for digital photos. It has no optical zoom, flash or autofocus, and does not natively support video recording. Video recording is possible on the first-generation iPhone and iPhone 3G via a third-party app available on the App Store or through jailbreaking. iPhone OS 2.0 introduced geotagging for photos. The iPhone 3GS has a 3.2-megapixel camera with autofocus, auto white balance,