Anti-fashion this time from the early 20th century, was promoted by the legendary designer Gabrielle Chanel - a "poor girl" woman's style where rich ladies could look like regular women while still dressing in clothes that showed their quality under close inspection. The dress sense of the Charles, Prince of Wales has been described as anti fashion, in that it reflects indifference to current fashion in favor of traditional style. Anti-fashion has also been used to describe simple fashion adopted by hardcore punks in the 1980s. At its strictest, it consists of a plain white T-shirt, black trousers or plain jeans
Cocktail dress among the American elite. While French couture relied on travel and American department stores, American designers relied on fashion magazines, such as "Vogue" and "Vanity Fair", and the need to dress semi-formally for cocktail hour. In 1948, Christian Dior labeled this business-casual dress with the term "cocktail dress". This allowed department store to advertise specifically “cocktail” garments and accessories, increasing the growth of fashion stores. The craze for cocktail culture drove sales in cocktail merchandise as well, such as cocktail and martini-printed fabrics. The American cocktail dress could be anything from a "little black dress" to a floral-printed dress or