Kenneth Tynan theatre critic until mid-1963 when he joined the National Theatre. In 1963, Laurence Olivier became the British National Theatre Company's first artistic director. Tynan had been highly dismissive of Olivier's achievements as artistic director of the Chichester Festival Theatre, which had opened in 1962, but he recommended himself for the role of literary manager. Olivier was initially outraged by Tynan's presumption but Olivier's wife, Joan Plowright, convinced him that Tynan would be an asset at the National Theatre Company, then based at the Old Vic theatre. When he became the National Theatre's literary manager, Tynan ceased to be the theatre
Theatre director in Russia and similarly emancipate the role of the director as artistic visionary. The French "regisseur" is also sometimes used to mean a stage director, most commonly in ballet. A more common term for theatre director in French is "metteur en scène". Post World War II, the actor-manager slowly started to disappear, and directing become a fully fledged artistic activity within the theatre profession. The director originating artistic vision and concept, and realizing the staging of a production, became the norm rather than the exception. Great forces in the emancipation of theatre directing as a profession were notable 20th-century theatre