Vanity Fair (magazine) the Great Depression and declining advertising revenues, although its circulation, at 90,000 copies, was at its peak. Condé Nast announced in December 1935 that "Vanity Fair" would be folded into "Vogue" (circulation 156,000) as of the March 1936 issue. Condé Nast Publications, under the ownership of S.I. Newhouse, announced in June 1981 that it was reviving the magazine. The first issue was released in February 1983 (cover date March), edited by Richard Locke, formerly of "The New York Times Book Review". After three issues, Locke was replaced by Leo Lerman, veteran features editor of "Vogue". He was followed by editors
Vogue (magazine) in the 1980s, Mirabella was brutally fired. Her take on it: "For a magazine devoted to style, this was not a very stylish way of telling me." In July 1988, after "Vogue" had begun to lose ground to three-year-old upstart "Elle", Anna Wintour was named editor-in-chief. Noted for her trademark bob cut and sunglasses, Wintour sought to revitalize the brand by making it younger and more approachable; she directed the focus towards new and accessible concepts of "fashion" for a wider audience. Wintour's influence allowed the magazine to maintain its high circulation, while staff discovered new trends that a broader