IPhone towards a phone. Apple created the device during a secretive collaboration with Cingular Wireless (which became AT&T Mobility) at the time—at an estimated development cost of US$150 million over thirty months. According to Steve Jobs, the "i" word in "iMac" (and therefore "iPod", "iPhone" and "iPad") stands for internet, individual, instruct, inform, and inspire. Apple rejected the "design by committee" approach that had yielded the Motorola ROKR E1, a largely unsuccessful collaboration with Motorola. Among other deficiencies, the ROKR E1's firmware limited storage to only 100 iTunes songs to avoid competing with Apple's iPod nano. Cingular gave Apple the liberty
IPod Touch to the iPod Touch as "training wheels for the iPhone". All iPods lack Touch ID, 3D Touch, NFC, GPS, an earpiece speaker and a noise-cancelling microphone. Depending on the generation, the iPod Touch may have a smaller or inferior display and camera(s). Newer models (5th and 6th generation) lack the ambient light sensor that makes automatic brightness available. Older models lack a built in speaker, a microphone, a camera, and a flash. No iPod Touch has a modem through which it can place phone calls or send SMS and MMS. However, 5th and 6th generation models can either piggy-back on