IPod as we cannibalize ourselves with the iPod Touch and the iPhone." Since 2009, the company's iPod sales have continually decreased every financial quarter and in 2013 a new model was not introduced onto the market. , Apple reported that total number of iPods sold worldwide was 350 million. iPods have won several awards ranging from engineering excellence, to most innovative audio product, to fourth best computer product of 2006. iPods often receive favorable reviews; scoring on looks, clean design, and ease of use. PC World says that iPod line has "altered the landscape for portable audio players". Several industries are
IPod Touch date has been introduced with the same release number of iOS as the contemporary iPhone model. Successive updates to iOS since the initial release in 2007 have released additional features. iPhone OS 2.0, released on July 11, 2008, introduced the App Store, which allowed third-party applications for the first time. iPhone OS 3.0, released on June 17, 2009, added features such as cut, copy, and paste, data tethering and push notification support. iOS 4.0, released on June 21, 2010, introduced iBooks, FaceTime, and multitasking. It dropped support for the first generation iPod Touch. In June 2011, iOS 5, the fifth