Sarah Moon photography rather than modelling, adopting Sarah Moon as her new name. She successfully captured the fashionable atmosphere of London after the "swinging sixties", working closely with Barbara Hulanicki, who had launched the popular clothes store Biba. In 1972, she shot the "Pirelli" calendar, the first woman to do so. After working for a long time with Cacharel, her reputation grew and she also received commissions from Chanel, Dior, Comme des Garçons and "Vogue". In 1985, Moon moved into gallery and film work. She later directed the music video for Cheb Khaled's pop hit Aïcha. Sarah Moon Sarah Moon (born 1941),
Biba straying from the original concept of low-priced clothes for teenagers, needing 'more polish', as they 'had a Biba flavour but lacked the retro details that the original Biba designs had.' Freud's second attempt, Autumn/Winter 2007 was also panned as 'the kind of thing that's already over-available in fast fashion chains.' Freud left the company after just 2 seasons in June 2007 to relaunch her own label. The Biba relaunch failed and the company went into administration for a second time in 2008. House of Fraser bought the company in November 2009 for a second relaunch by an in-house design team,