St George (advertisement) which they planned as a 90-second advertisement–the longest Tango advertisement so far–which would not attack Coca-Cola but instead present the drink as very "British" and present another confrontational style of advertising the product. The decision to make the advertisement longer came from both Tango's desire to surprise its customers and because the only soft drink brand that could afford to do such a long commercial was Coca-Cola. Using a majority of the advertisement's budget on the production (rather than airtime) and only airing it 10 times was a risk that Tango believed was worth taking. HHCL hired television actor Ray
Fioravanti (soft drink) Fioravanti (soft drink) Fioravanti is a fruit-flavored, carbonated soft drink first sold in 1878 in Ecuador. It is notable for being one of the first soft drinks commercially sold. In 1991, it was acquired by The Coca-Cola Company. Fioravanti was first available in strawberry flavor, and later in apple flavor. In the summer of 2001, a grape flavor was added, which lasted around 1 year before being discontinued. There was a Fiora manzana verde (green apple), with a strong green color, but this did not succeed in the Ecuadorian market. In Ecuador, the drinking of Fioravanti, often shortened to Fiora,