Biba in the mid-1990s with Monica Zipper as head designer. Barbara Hulanicki has not been involved with any of these relaunches, and due to the use of Biba's logo and similar labels, these garments are easy to pass off as original vintage pieces. The Biba label was relaunched again in May 2006 under designer Bella Freud. Again, Biba's founder, Barbara Hulanicki, was not contacted for the relaunch and said it was 'very, very painful', believing that the new Biba would 'betray its heritage.' Freud's first collection Spring/Summer 2007 was unveiled at London Fashion Week in September 2006, and was criticised for
Swinging London Town time Gucci-girl, a first in retail therapy / I'm on a downward slide to rehab and all of it's for free." The lyrics also contain a veiled reference towards cocaine with the lyric "joke-fuelled ego." The lyrics also name drop former It girl Edie Sedgwick's 1965 film "Poor Little Rich Girl", while the title itself refers to the 1960s term Swinging London. "Swinging London Town" was written by Miranda Cooper, Brian Higgins, Tim Powell, and Matt Gray, and produced by Higgins and his production team Xenomania. The production of the song was described as "a dark, squiggly synth pop epic