Ouzo it is generally considered poor form to drink ouzo "dry hammer" ("ξεροσφύρι", "xerosfýri", an idiomatic expression that means "drinking alcohol without eating anything") in Greece. The presence of food, especially fats or oils, in the upper digestive system prolongs the absorption of ethanol and ameliorates alcohol intoxication. Ouzo is not used in many mainstream cocktail drinks, although in Cyprus it does form the basis of a cocktail called an Ouzini. Ouzo is a clear liquid. However, when water or ice is added, ouzo turns a milky-white colour. This is because anethole, the essential oil of anise, is completely soluble in
Madame Flavour a Victorian finalist in the Telstra Business Women's awards. In 2012, the infuser pods were a finalist in the Beverages category of the Food Magazine Awards. A "Let beautiful happen" branding campaign by Nourish Brands was a finalist in the 2013 Melbourne Design Awards in the Advertising-Print category. In 2014, Madame Flavour supported the Fish Creek Tea Cosy Festival. Noyes spoke on 'conscious marketing' and product values, at the ADMA (Association for Data-Driven Marketing & Advertising) Global Forum in August 2015. In 2016, the brand worked with Smiling Mind to create a three-minute tea-infusion meditation ritual. The app-based ritual is