Orange Man (advertisement) Orange Man (advertisement) Orange Man is a British television advertisement for the soft drink Tango Orange. Created by advertising agency HHCL (Howell Henry Chaldecott Lury and Partners), a longtime collaborator of Tango who would go on to create many of their advertisements, the advertisement was produced in 1991 and aired in 1992, and became the first in the brand's "You Know When You've Been Tango'd" campaign that would continue until 1996 before returning for several years in the 2000s. The advertisement features an orange man slapping a Tango drinker across the cheeks, a wacky metaphor for tasting Tango, and was
Soft drink Some speculate that higher taxes could help reduce soda consumption. Others say that taxes should help fund education to increase consumer awareness of the unhealthy effects of excessive soft drink consumption, and also help cover costs of caring for conditions resulting from overconsumption. The food and drink industry holds considerable clout in Washington, DC, as it has contributed more than $50 million to legislators since 2000. In January 2013, a British lobby group called for the price of sugary fizzy drinks to be increased, with the money raised (an estimated £1 billion at 20p per litre) to be put towards