Herzogenaurach Herzogenaurach Herzogenaurach (; East Franconian: "Herziaura") is a town in the district of Erlangen-Höchstadt, in Bavaria, Germany. It is best known for being the home of the sporting goods companies Adidas and Puma, as well as the large car parts manufacturer Schaeffler Group. Herzogenaurach is situated in the Middle Franconia area of Bavaria, approx. 23 km (or 14 miles) northwest of Nuremberg. The town is located on the Aurach river, a tributary of the Regnitz river. Herzogenaurach was first mentioned in a document from 1002 under the name of "Uraha" when Holy Roman Emperor Henry II granted the town to
German fashion German fashion Germany is a leading country in the fashion industry, along with France, Italy, the United States, the United Kingdom and Japan. German fashion is known for its elegant lines, unconventional young designs, and manufacturers of sports and outdoor clothing. Berlin is the center of young and creative fashion in Germany, prominently displayed at Berlin Fashion Week. Düsseldorf is an important fashion trade center with Igedo. Other important centers of the scene are Munich, Hamburg and Cologne. Smaller places are also important design and production hubs of the German fashion industry, such as Herford, Metzingen, Herzogenaurach, Schorndorf, Chemnitz, Albstadt