Orange Man (advertisement) Tango can on top of the orange man's head, which bears the slogan "You Know When You've Been Tango'd". A deep male voice (Gil Scott-Heron) says the slogan at the same time. At the time of the advertisement's production, successful soft drink television advertising was dominated by Coca-Cola; Trevor Robinson, co-creator of "Orange Man", recalled that "Coca-Cola was the big name in soft-drink advertising then. Nothing was taking on the Coke ads; nothing came close." Robinson recalled that "cause and effect advertising" was very popular on British advertisement at the time, which he described as advertisements where "you come into
Double Seven (soft drink) Double Seven (soft drink) Double Seven was an Indian soft drink brand. It was manufactured and marketed by the Indian government after Coca-Cola quit the Indian market in 1977 due to changes in government policies. Double Seven was launched at the annual trade fair at Pragati Maidan, New Delhi as a gift by the then ruling Janata Party. In 1977, the Morarji Desai government asked Coca-Cola to hand over the controlling stake of its Indian operation to Indian investors as per the provisions of the Foreign Exchange Regulation Act. This would have meant that Coca-Cola might have had to share