Tom Cruise not renew their production contract with him. In addition, Marketing Evaluations reported that Cruise's Q score (a measure of the popularity of celebrities), had fallen 40 percent. October 10, 2006, was declared "Tom Cruise Day" in Japan; the Japan Memorial Day Association said that he was awarded with a special day because he has made more trips to Japan than any other Hollywood star. While reviewing "Days of Thunder", film critic Roger Ebert noted the similarities between several of Cruise's 1980s films and nicknamed the formula the "Tom Cruise Picture". Some of Cruise's later films like "A Few Good Men"
Tom Cruise: An Unauthorized Biography lawyer had advised her not to publicly discuss Scientology or to speak out against it, even though she "hated" Scientology when Cruise left her in 2000. Morton's source stated "I told the lawyer if she wants to stay with the children she will have to be quiet and not speak out about Scientology." Morton writes that Holmes joined Scientology in June 2006, and agreed that "if she or any of her children were ever to suffer mental or terminal illness, they must turn only to Scientology's treatments." Morton asserts that model Sofia Vergara stopped seeing Cruise in 2005 weeks before