House of Tudor did not think of them as ‘Tudors’, or of themselves as ‘Tudor people’". Princes and Princesses would have been known as "of England". The medieval practice of colloquially calling princes after their place birth (e.g. Henry of Bolingbroke for Henry IV or Henry of Monmouth for Henry V) was not followed. Henry VII was likely known as "Henry of Richmond" before his taking of the throne. The Tudors' claim to the throne was the strongest one at the end of the Wars of the Roses, as it combined the Lancastrian claim in their descent from the Beauforts and the Royal
House of Tudor and rhi "king". Owen Tudor took it as a surname on being knighted. It is doubtful whether the Tudor kings used the name on the throne. Kings and princes were not seen as needing a name, and a " 'Tudor' name for the royal family was hardly known in the sixteenth century. The royal surname was never used in official publications, and hardly in ‘histories’ of various sorts before 1584. ... Monarchs were not anxious to publicize their descent in the paternal line from a Welsh adventurer, stressing instead continuity with the historic English and French royal families. Their subjects