Titanic replica (Sichuan) trademark has been abandoned. James Cameron's 1997 "Titanic" movie enjoys great and lasting popularity in China, and introduced the Chinese masses to the Titanic story. The importance of this movie as a reference point for the Chinese developers is indicated by the fact that actor Bernard Hill, who portrayed Captain Edward Smith in Cameron's film, was present at the launch of the project and was named the "honorary captain" of the vessel to be constructed. The investors behind the Sichuan replica approach the 1912 tragedy primarily as a story of heroic self-sacrifice in the face of disaster. The CEO of
RMS Titanic in popular culture romantic tragedies with personal heroism. It has inspired many moral, social and political metaphors and is regularly invoked as a cautionary tale of the limitations of modernity and ambition. The RMS "Titanic" has been commemorated in a wide variety of ways in the century after she sank in the North Atlantic Ocean in 1912. As D. Brian Anderson has put it, the sinking of "Titanic" has "become a part of our mythology, firmly entrenched in the collective consciousness, and the stories will continue to be retold not because they need to be retold, but because we need to tell them."