Biba in the mid-1990s with Monica Zipper as head designer. Barbara Hulanicki has not been involved with any of these relaunches, and due to the use of Biba's logo and similar labels, these garments are easy to pass off as original vintage pieces. The Biba label was relaunched again in May 2006 under designer Bella Freud. Again, Biba's founder, Barbara Hulanicki, was not contacted for the relaunch and said it was 'very, very painful', believing that the new Biba would 'betray its heritage.' Freud's first collection Spring/Summer 2007 was unveiled at London Fashion Week in September 2006, and was criticised for
King Biba of 11. In his inception, he only sung in Arabic, imitating his idol Farid Al Atrash, a famous Syrian-Egyptian singer. Influenced by Assyrian singer Oshana Youel Mirza, Biba ultimately began to sing in the Assyrian language in 1961 on stage, where he became an instant sensation and adopted his stage name "Biba". A pioneer of his kind, he and musician George Ishu endeavored to bring to life a new type of music sound, stating, "We did not want to imitate Western music...We wanted to continue in the path of Eastern music, but possess a new sound, provide a new dimension".