Black a dark blue tuxedo looked blacker than black itself. For women's fashion, the defining moment was the invention of the simple black dress by Coco Chanel in 1926. (See history.) Thereafter, a long black gown was used for formal occasions, while the simple black dress could be used for everything else. The designer Karl Lagerfeld, explaining why black was so popular, said: "Black is the color that goes with everything. If you're wearing black, you're on sure ground." Skirts have gone up and down and fashions have changed, but the black dress has not lost its position as the essential
Granny dress An article describing the "new craze" credited the origin to Los Angeles. An apocryphal story about the origin of the dress was that it came into fashion after a dancer was told by a television disc jockey that her dress was too short. In response, the dancer found a floor-length dress to wear and started a fashion craze. Another apocryphal origin story had an old woman wearing such a dress on a tour of "night spots" in Los Angeles. The woman's youthful vigor "attracted attention" and a designer, believing her style of dress helped her stay active, copied her dress