Isle of Portland The borough and nearby Chickerell have been a Fairtrade Zone since 2007. The Isle of Portland lies in the English Channel, south of Wyke Regis, and west-southwest of London, at (50.55, −2.44). Portland is situated approximately halfway along the UNESCO Jurassic Coast World Heritage Site; the site includes of the Dorset and east Devon coast that is important for its geology and landforms. The South West Coast Path runs around the coast; it is the United Kingdom's longest national trail at . Portland is unusual as it is connected to the mainland at Abbotsbury by Chesil Beach, a tombolo which
World Heritage Site in visitor numbers. A sizable lobbying industry has grown around the awards because World Heritage listing has the potential to significantly increase tourism revenue from sites selected. Site listing bids are often lengthy and costly, putting poorer countries at a disadvantage. Eritrea's efforts to promote Asmara are one example. In 2016, the Australian government was reported to have successfully lobbied for Great Barrier Reef conservation efforts to be removed from a UNESCO report titled 'World Heritage and Tourism in a Changing Climate'. The Australian government's actions were in response to their concern about the negative impact that an 'at risk'