Kenneth Tynan theatre critic until mid-1963 when he joined the National Theatre. In 1963, Laurence Olivier became the British National Theatre Company's first artistic director. Tynan had been highly dismissive of Olivier's achievements as artistic director of the Chichester Festival Theatre, which had opened in 1962, but he recommended himself for the role of literary manager. Olivier was initially outraged by Tynan's presumption but Olivier's wife, Joan Plowright, convinced him that Tynan would be an asset at the National Theatre Company, then based at the Old Vic theatre. When he became the National Theatre's literary manager, Tynan ceased to be the theatre
The Old Vic Great Britain: this was on the basis of it being a touring company, and the Council – already funding the National Theatre and the Royal Shakespeare Company in London – could not accept a case for a third major company in the capital and repeatedly refused requests to fund any London seasons staged by Prospect. Therefore, any London-based productions would have to succeed financially without Arts Council support. Prospect's first season at the Old Vic recouped its costs but left no surplus to fund future productions. Further stagings by visiting companies were box office failures and stretched the theatre's finances