Kiki Byrne photographed while concealing her pregnancy. Although Byrne described her clothes as "exclusive clothes – at reasonable prices", Barbara Hulanicki, who went on to launch the original "Biba" boutique, remembered that one of Byrne's black dresses cost 20 guineas, which she thought quite expensive. Hulanicki would later recall how excited she and her friends were to discover Byrne designing the kind of nice, simple, youthful garments that they wanted to wear, but had difficulty finding. Byrne's designs, along with those of Foale & Tuffin, Sonia Rykiel, Quant, and Biba, were worn by the famously trendy Cathy McGowan on her influential music
Biba of mail-order catalogues followed in 1968, which allowed customers to buy Biba style without having to come to London. The next move, in 1969, was to Kensington High Street, into a store which previously sold carpet. Again, it was unique; a mix of Art Nouveau decor and Rock and Roll decadence. On 1 May 1971 a bomb was set off inside the store by The Angry Brigade. They claimed responsibility for it in Communique 8, which was published in "IT" magazine. In 1973 with the backing of Dorothy Perkins and British Land, the store moved to the seven-storey Derry &