IPhone towards a phone. Apple created the device during a secretive collaboration with Cingular Wireless (which became AT&T Mobility) at the time—at an estimated development cost of US$150 million over thirty months. According to Steve Jobs, the "i" word in "iMac" (and therefore "iPod", "iPhone" and "iPad") stands for internet, individual, instruct, inform, and inspire. Apple rejected the "design by committee" approach that had yielded the Motorola ROKR E1, a largely unsuccessful collaboration with Motorola. Among other deficiencies, the ROKR E1's firmware limited storage to only 100 iTunes songs to avoid competing with Apple's iPod nano. Cingular gave Apple the liberty
IPhone placement of the microphone and speaker on the base on the unit—the speaker is on the right. Volume controls are located on the left side of all iPhone models and as a slider in the iPod application. The 3.5mm TRRS connector for the headphones is located on the top left corner of the device for the first five generations (original through 4S), after which time it was moved to the bottom left corner. The headphone socket on the first-generation iPhone is recessed into the casing, making it incompatible with most headsets without the use of an adapter. Subsequent generations eliminated