Tom Cruise not renew their production contract with him. In addition, Marketing Evaluations reported that Cruise's Q score (a measure of the popularity of celebrities), had fallen 40 percent. October 10, 2006, was declared "Tom Cruise Day" in Japan; the Japan Memorial Day Association said that he was awarded with a special day because he has made more trips to Japan than any other Hollywood star. While reviewing "Days of Thunder", film critic Roger Ebert noted the similarities between several of Cruise's 1980s films and nicknamed the formula the "Tom Cruise Picture". Some of Cruise's later films like "A Few Good Men"
Tom Cruise: An Unauthorized Biography after spending time together on the set of "Days Of Thunder". Morton writes "When Tom confided to the Scientology leader about the couple's fantasy of running through a meadow of wild flowers together, his friend apparently decided to make his dream come true." Morton writes that around the same time Cruise was beginning his relationship with Rogers, Miscavige made an announcement at a Church of Scientology rally "The most important recruit ever is in the process of being secured. His arrival will change the face of Scientology forever." According to Morton, he began researching Tom Cruise after publishing his best-selling