Herzogenaurach Herzogenaurach Herzogenaurach (; East Franconian: "Herziaura") is a town in the district of Erlangen-Höchstadt, in Bavaria, Germany. It is best known for being the home of the sporting goods companies Adidas and Puma, as well as the large car parts manufacturer Schaeffler Group. Herzogenaurach is situated in the Middle Franconia area of Bavaria, approx. 23 km (or 14 miles) northwest of Nuremberg. The town is located on the Aurach river, a tributary of the Regnitz river. Herzogenaurach was first mentioned in a document from 1002 under the name of "Uraha" when Holy Roman Emperor Henry II granted the town to
Statue of Adolf Dassler Statue of Adolf Dassler The Statue of Adolf Dassler is a life-size sculpture, which was erected in May 2006 at the Adi Dassler stadium in Herzogenaurach. The sculpture portrays the founder of the sporting goods company Adidas, and was created by sculptor Josef Tabachnyk. The statue sits like a spectator on a stand within the stadium, which is located next to the main entrance of the Adidas headquarters in Herzogenaurach. After the sculpture opening in 2006, the sculpture of its founder has often been used as a symbol for the company and its roots in producing sports shoes in the