Retail design the middle of town. The first shopping centre in the Netherlands was built in the 1950s, as retail design ideas began spreading east. The next evolution of retail design was the creation of the boutique in the 1960s, which emphasized retail design run by individuals. Some of the earliest examples of boutiques are the Biba boutique created by Barbara Hulanicki and the Habitat line of stores made by Terence Conran. The rise of the boutique was followed, in the next two decades, with an overall increase in consumer spending across the developed world. This rise made retail design shift to
Biba window frames beautifully polished. Inside it was dark with a boudoir type of atmosphere and the clothes hung up on old-fashioned coat racks. The clothes in the beginning were extremely affordable, a dress selling for just a few English pounds and reflecting the sentiments of the fashion conscious teenagers of that era, with soft fabrics that were form fitting, very stylish in that they were not gaudy at all and were also actually extremely comfortable. The '60s teenager was not into wearing uncomfortable clothes. Gone were the days of the corset and quite often the bra. Biba did at that