The Old Vic and Laurence Olivier as its stars, performing mainly at the New Theatre (now the Noël Coward Theatre) until the Old Vic was ready to reopen in 1950. In 1946, an offshoot of the company was established in Bristol as the Bristol Old Vic. In 1963, the Old Vic company was dissolved and the new National Theatre Company, under the artistic direction of Lord Olivier, was based at the Old Vic until its own building was opened on the South Bank near Waterloo Bridge in 1976. In July 1974 the Old Vic presented a rock concert for the first time. National
Artistic director the artistic director may also manage the day-to-day operations of the company, but in many (particularly larger) companies, the artistic director is often exempt from routine administrative duties, freeing him or her to concentrate on the art. In those cases, decisions about administration, business issues, finances, fundraising, board relations, donor relations, publicity, and marketing devolve to the responsibility of the general manager, chief operating officer, managing director, etc. or are discussed collaboratively. Artistic director An artistic director is the executive of an arts organization, particularly in a theatre or dance company, who handles the organization's artistic direction. They are generally