Guacamole Michoacán, Mexico. The serving weighed 3,788 kg (8,351 lb) and had more than 350 people help prepare it. Guacamole Guacamole (; informally shortened to "guac" in English-speaking territories since the 1980s) is an avocado-based dip, spread, or salad first developed by the Aztecs in what is now Mexico. In addition to its use in modern Mexican cuisine, it has become part of international and American cuisine as a dip, condiment and salad ingredient. The name comes from an Aztec dialect via Nahuatl , which literally translates to "avocado sauce", from "āhuacatl" ("avocado") + "molli" ("sauce", literally "concoction"). In Mexican Spanish,
Ingredient branding - or at least take it into account in the communication policy - if the image of this ingredient will have an effect on the consumer, meaning a positive influence on his or her buying decision. Cooperative advertising can be used to stimulate the end product manufacturer to advertise the ingredient, though it is seldom done. While "Intel Inside" has success with this large cooperative advertising program, there are few cooperative advertising program offered by other ingredient suppliers. To investigate this question, Juan Zhang and his co-authors introduced a dynamic cooperative advertising model in an assemble supply chain where the