Herzogenaurach Herzogenaurach Herzogenaurach (; East Franconian: "Herziaura") is a town in the district of Erlangen-Höchstadt, in Bavaria, Germany. It is best known for being the home of the sporting goods companies Adidas and Puma, as well as the large car parts manufacturer Schaeffler Group. Herzogenaurach is situated in the Middle Franconia area of Bavaria, approx. 23 km (or 14 miles) northwest of Nuremberg. The town is located on the Aurach river, a tributary of the Regnitz river. Herzogenaurach was first mentioned in a document from 1002 under the name of "Uraha" when Holy Roman Emperor Henry II granted the town to
Matador (company) by change of management and by shift to division management system. The management of the Company is being transformed to the German model. Matador (company) Matador, a.s. (a joint-stock company) is a multinational car tire producer based in Púchov, Slovakia, as well as the corresponding group of companies. It exports above 87% of its production into 80 countries worldwide. It does not produce only tires, but also associated and similar products and services. It has several trading companies and a network of shops. The largest export customers are the United States, UK, Germany, and the CIS states. Matador now also