IPhone the success of iPod campaigns, allowed the phone to become a mass-market product with many buyers on launch day. Some market research has found that, unusually for a technology product, iPhone users are disproportionately female. "Ars Technica" noted in 2012 that Apple had avoided 'patronizing' marketing to female customers, a practice used (often to sell low-quality, high-priced products) by many of its competitors. When then-CEO of Research in Motion Mike Lazaridis pried open an iPhone, his impression was of a Mac stuffed into a cellphone, as it used much more memory and processing power than the smartphones on the market
IPod Touch (5th generation) were sold with the iPod Touch include the lanyard for the iPod Touch loop (not available for the 16 GB model). Andrew Williams from "TrustedReviews" noted the 5th generation iPod touch's common features with the iPhone 5, while praising the design and the respectable connectivity. Graham Barlow of "TechRadar" commended the improved screen, more color variants, greater quality earphones and the iPod's light weight while criticizing the "reset" of the lightning port. Scott Stein of CNET praised the enhanced camera quality and design, but remarked that the iPod touch is still weaker and outclassed compared to other iOS devices. IPod