Tango (drink) carbonated soft drink launched in the United Kingdom by Britvic Soft Drinks Ltd in 1996. The drink is notable for the multiple award-winning television commercial from 1997, St George, which was used to promote it. The drink has since been discontinued. A previous ad for the drink aired in 1996. Blackcurrant Tango was relaunched in August 2011, as an exclusive flavour to Asda, and since December 2012, is sold by other retailers. For the launch of Blackcurrant Tango in 1996, HHCL produced the "St. George" television and cinema advertisement. In the advertisement, a member of Tango's customer service staff, Ray
Independent soft drink Independent soft drink An independent soft drink is a soft drink generally made by smaller privately run businesses or smaller corporations who use alternative marketing strategies to promote their product. The label was arguably started in the early 1970s in response to Coca-Cola and Pepsi Cola's mass media campaigns for the edge in the beverage market. Several groups decided to protest by making and in some cases publicly distributing their homemade brew. Jones Soda is one of the more commonly known "independent" companies, founded in 1987, as well as Jarritos, a popular "independent" soft drink company based from Guadalajara, Jalisco,