IPhone the success of iPod campaigns, allowed the phone to become a mass-market product with many buyers on launch day. Some market research has found that, unusually for a technology product, iPhone users are disproportionately female. "Ars Technica" noted in 2012 that Apple had avoided 'patronizing' marketing to female customers, a practice used (often to sell low-quality, high-priced products) by many of its competitors. When then-CEO of Research in Motion Mike Lazaridis pried open an iPhone, his impression was of a Mac stuffed into a cellphone, as it used much more memory and processing power than the smartphones on the market
IPhone instruction leaflet, but as with many newer iPod models the battery in the first generation iPhone has been soldered in. Therefore, a soldering iron is required to install the new battery. The iPhone 3G uses a different battery fitted with a connector that is easier to replace. The iPhone X features a different battery, with two battery cells, and the adhesive pull tabs are adhered to the sides instead of folded over the top, therefore making repairs a little more difficult than before. A patent filed by the corporation, published in late July 2013, revealed the development of a new