Retail design the middle of town. The first shopping centre in the Netherlands was built in the 1950s, as retail design ideas began spreading east. The next evolution of retail design was the creation of the boutique in the 1960s, which emphasized retail design run by individuals. Some of the earliest examples of boutiques are the Biba boutique created by Barbara Hulanicki and the Habitat line of stores made by Terence Conran. The rise of the boutique was followed, in the next two decades, with an overall increase in consumer spending across the developed world. This rise made retail design shift to
Biba announcing Daisy Lowe as the new face of the label in an attempt to return to its high street roots. Hector Castro and a five-strong team were selected to replace Freud with couture hats created by Prudence Millinery. This relaunch was highly successful, outselling House of Fraser's other in-house brands in just two weeks of its launch, boosting its year end sales. Meanwhile, Hulanicki instead designed capsule collections for rival high-street company Topshop, and once again expressed her unhappiness with the relaunch, attacking the new Biba as "too expensive" and "for failing to reflect the original Biba style". She also