IPhone towards a phone. Apple created the device during a secretive collaboration with Cingular Wireless (which became AT&T Mobility) at the time—at an estimated development cost of US$150 million over thirty months. According to Steve Jobs, the "i" word in "iMac" (and therefore "iPod", "iPhone" and "iPad") stands for internet, individual, instruct, inform, and inspire. Apple rejected the "design by committee" approach that had yielded the Motorola ROKR E1, a largely unsuccessful collaboration with Motorola. Among other deficiencies, the ROKR E1's firmware limited storage to only 100 iTunes songs to avoid competing with Apple's iPod nano. Cingular gave Apple the liberty
People Power Company at Bitfone, which was acquired by Hewlett-Packard. People Power was initially envisioned as a greentech company with a focus on energy efficiency. In 2013, the company released its "Presence" app, which is designed to turn older smartphones and tablets into home monitoring devices and sensors using the device's built-in camera. The Presence app also allows users to monitor and control third-party internet-connected appliances and electrical usage in their homes. The app was originally available for iPad, iPhone, and iPod Touch devices. In mid-2013, the company's Chief Scientist, John Teeter, was selected as a Presidential Innovation Fellow and worked at the