St George (advertisement) which they planned as a 90-second advertisement–the longest Tango advertisement so far–which would not attack Coca-Cola but instead present the drink as very "British" and present another confrontational style of advertising the product. The decision to make the advertisement longer came from both Tango's desire to surprise its customers and because the only soft drink brand that could afford to do such a long commercial was Coca-Cola. Using a majority of the advertisement's budget on the production (rather than airtime) and only airing it 10 times was a risk that Tango believed was worth taking. HHCL hired television actor Ray
Sunkist (soft drink) Sunkist (soft drink) Sunkist is a brand of primarily orange flavored soft drinks launched in 1979. Sunkist was first licensed by Sunkist Growers to the General Cinema Corporation, the leading independent bottler of Pepsi-Cola products at the time. The soft drink was the idea of Mark Stevens, who foresaw the potential based on market research which indicated that, worldwide, orange was the third best selling soft drink flavor (largely due to The Coca-Cola Company's Fanta brand). After extensive R&D during 1977 and early 1978, in which research was conducted on taste, color and carbonation levels, Sunkist made a grand introduction