Biba in 1975, Biba was closed by the British Land Company. The Dorothy Perkins shareholder decided that the Derry and Toms building that housed Big Biba was worth more than the ailing business itself. It sold the trademark to a consortium with no connection to Barbara Hulanicki, who opened a store in London on 27 November 1978, on two floors in Conduit Street in London's Mayfair. The store was not a success, and closed less than two years later. There have been several attempts to relaunch Biba, the first occurring as soon after its closure as 1977. Another relaunch took place
Biba time use bright colours also. Bright blues, gold, silver, flouncy chiffons with whirls of muted psychedelic colours and bright boas. Many different kinds of fabric were used including satin, crepe, chiffon, metallic, a fabric that looked like soft felt (which had not been seen before). Biba also had dresses with sleeves that covered most of the hand with thumb holes, or with flouncy chiffon. Later in 1969 when Biba moved to its first upscale store on the north side of Kensington High Street, across from where they would later open up their department store, there was a radical change in