St George (advertisement) which they planned as a 90-second advertisement–the longest Tango advertisement so far–which would not attack Coca-Cola but instead present the drink as very "British" and present another confrontational style of advertising the product. The decision to make the advertisement longer came from both Tango's desire to surprise its customers and because the only soft drink brand that could afford to do such a long commercial was Coca-Cola. Using a majority of the advertisement's budget on the production (rather than airtime) and only airing it 10 times was a risk that Tango believed was worth taking. HHCL hired television actor Ray
Portello (soft drink) Portello (soft drink) Portello (also known as Portino and Ruby Mello) is a carbonated grape and berry flavored soft drink. Its rich, fruity flavour can be compared to port wine(which inspired the drink's name) or cola. It is believed to have originated in London, England in the 18th century, before spreading to colonies of the British Empire. Currently, the trademark for 'Portello' is owned by Coca-Cola Amatil, leading smaller Australian brands such as Wimmers to use the name 'Portino' instead. In Australia, portello has been manufactured since the late 19th century. Varieties are currently produced by Kirks, Diet Rite (from