Herzogenaurach Herzogenaurach Herzogenaurach (; East Franconian: "Herziaura") is a town in the district of Erlangen-Höchstadt, in Bavaria, Germany. It is best known for being the home of the sporting goods companies Adidas and Puma, as well as the large car parts manufacturer Schaeffler Group. Herzogenaurach is situated in the Middle Franconia area of Bavaria, approx. 23 km (or 14 miles) northwest of Nuremberg. The town is located on the Aurach river, a tributary of the Regnitz river. Herzogenaurach was first mentioned in a document from 1002 under the name of "Uraha" when Holy Roman Emperor Henry II granted the town to
High Germany of a High German dialect, modern colloquial German often uses the word "Hochdeutsch" to mean official language as opposed to any dialect (even those dialects which linguists call "high German"). As a result, the nouns "Hochdeutscher" and "Hochdeutschland" can occasionally be heard in German used jokingly to refer to the political establishment, or to the region around Hannover which is often associated with the standard language, despite belonging to the traditional Low German area and having an appropriate Northern regiolect. High Germany High Germany is a geographical term referring to the mountainous southern part of Germany. The term is first