Konig's Westphalian Gin fermented, juniper berries from the bushes of that plant that grow on the slopes of the nearby Teutoburg Forest. In the nineteenth century around twenty companies produced the spirit. Only gins distilled near Steinhagen can legally be called "Steinhäger" gins. Since Konig's gin was much like other "Steinhäger" gins, it sought to differentiate itself from its competitors through exaggerated advertising slogans. The gin claimed unlikely medicinal benefits under the slogan, "The Spirit that rejuvenates". Other such slogans included "The only perfect gin", "The Royal Liqueur" and "The Royal Appetiser & Digestive". Its advertising included the obviously spurious claim that it
Sloe gin Sloe gin Sloe gin is a red liqueur made with gin and sloe (blackthorn) drupes, which are a small fruit relative of the plum. Sloe gin has an alcohol content between 15 and 30 percent by volume. However, the European Union has established a minimum of 25% ABV for sloe gin to be named as such. The traditional way of making sloe gin is to soak the sloes in gin. Sugar is required to ensure the sloe juice is extracted from the fruit. Many commercial sloe gins today are made by flavouring less expensive neutral grain spirits, although some manufacturers