Biba in 1975, Biba was closed by the British Land Company. The Dorothy Perkins shareholder decided that the Derry and Toms building that housed Big Biba was worth more than the ailing business itself. It sold the trademark to a consortium with no connection to Barbara Hulanicki, who opened a store in London on 27 November 1978, on two floors in Conduit Street in London's Mayfair. The store was not a success, and closed less than two years later. There have been several attempts to relaunch Biba, the first occurring as soon after its closure as 1977. Another relaunch took place
Biba at one point was a young Anna Wintour, later editor of "Vogue". The Biba look consisted of what Hulanicki called "Auntie Colours" - blackish mulberries, blueberries, rusts and plums. Hulanicki described them as "look[ing] like a funeral". Regarding her designs, she stated "I didn't want to make clothes for kept women, I wanted to make clothes for people in the street, and Fitz and I always tried to get prices down, down to the bare minimum." Biba smocks were uncomfortable and itchy, and stopped women’s arms from bending - something that did not stop customers from buying the clothes. They