St George (advertisement) which they planned as a 90-second advertisement–the longest Tango advertisement so far–which would not attack Coca-Cola but instead present the drink as very "British" and present another confrontational style of advertising the product. The decision to make the advertisement longer came from both Tango's desire to surprise its customers and because the only soft drink brand that could afford to do such a long commercial was Coca-Cola. Using a majority of the advertisement's budget on the production (rather than airtime) and only airing it 10 times was a risk that Tango believed was worth taking. HHCL hired television actor Ray
Fioravanti (soft drink) has become a part of popular culture . It is commonly known as Fiora fresa (strawberry) or Fiora manzana (apple). Due to the high number of Ecuadorian immigrants in Spain, Coca-Cola has decided to bring strawberry-flavored Fioravanti to Spain, for a three-month test starting in mid-October 2006. Fioravanti (soft drink) Fioravanti is a fruit-flavored, carbonated soft drink first sold in 1878 in Ecuador. It is notable for being one of the first soft drinks commercially sold. In 1991, it was acquired by The Coca-Cola Company. Fioravanti was first available in strawberry flavor, and later in apple flavor. In the summer