Pink Lady (cocktail) need to mask the gin's bad taste. At the latest in the 1930s the Pink Lady started to acquire the image of a typical "female" or "girly" drink due to its name and sweet creamy flavor usually associated with a woman's taste in publications like "Esquire's" "Handbook for Hosts" (1949). It is said of the Hollywood star and sex symbol Jayne Mansfield, that she used to drink a Pink Lady before a meal. Subsequently, the cocktail fell out of favour with male cocktail critics, who were put off by its alleged "female" nature. The writer and bartender Jack Townsend speculated
Active ingredient Active ingredient An active ingredient (AI) is the ingredient in a pharmaceutical drug or pesticide that is biologically active. The similar terms active pharmaceutical ingredient (API) and bulk active are also used in medicine, and the term active substance may be used for natural products. Some medication products may contain more than one active ingredient. The traditional word for the API is pharmacon or pharmakon (from , adapted from pharmacos) which originally denoted a magical substance or drug. The terms active constituent or active principle are often chosen when referring to the active substance of interest in a plant (such