Sarah Moon photography rather than modelling, adopting Sarah Moon as her new name. She successfully captured the fashionable atmosphere of London after the "swinging sixties", working closely with Barbara Hulanicki, who had launched the popular clothes store Biba. In 1972, she shot the "Pirelli" calendar, the first woman to do so. After working for a long time with Cacharel, her reputation grew and she also received commissions from Chanel, Dior, Comme des Garçons and "Vogue". In 1985, Moon moved into gallery and film work. She later directed the music video for Cheb Khaled's pop hit Aïcha. Sarah Moon Sarah Moon (born 1941),
Biba became the uniform of the era, with the added bonus of that whatever you bought, you could always get accessories to match. Miniskirts were causing a scene of their own, getting shorter by the week. Although not the first British designer to show the mini skirt, Biba was responsible for putting it on the high street and as miniskirts were in fashion, everything needed to be associated with them. Biba also brought out some of the first maxi coats. Biba's second store in London, the Kensington Church Street boutique, looked like an old apothecary on the outside with the wooden