IPhone of the iPhone have also garnered praise. The iPhone is one of the most widely used smartphones in the world, and its success has been credited with helping Apple become one of the world's most valuable publicly traded companies. Development of what was to become the iPhone began in 2004, when Apple started to gather a team of 1,000 employees (including Jonathan Ive, the designer behind the iMac and iPod) to work on the highly confidential "Project Purple." Apple CEO Steve Jobs steered the original focus away from a tablet (which Apple eventually revisited in the form of the iPad)
IPhone 3GS more favorable reviews mainly because it comes pre-installed with iOS 4. Jason Snell of Macworld praised the iPhone 3GS, saying that "the device's internal changes shines in the iOS 4 update, making the iPhone 3GS a worthwhile upgrade compared to its predecessor although a little too late compared to the iPhone 4." TIPB stated that "aside from hardware specific features like FaceTime, Retina Display, and gyroscope support, the bottom line is iPhone 3GS users are getting the same software that makes the iPhone 4 great." Shortly after the release of the iPhone 3GS, some users reported overheating of the device