St George (advertisement) which they planned as a 90-second advertisement–the longest Tango advertisement so far–which would not attack Coca-Cola but instead present the drink as very "British" and present another confrontational style of advertising the product. The decision to make the advertisement longer came from both Tango's desire to surprise its customers and because the only soft drink brand that could afford to do such a long commercial was Coca-Cola. Using a majority of the advertisement's budget on the production (rather than airtime) and only airing it 10 times was a risk that Tango believed was worth taking. HHCL hired television actor Ray
Soft drink gain, but the soft drink supplement did. The likely reason for the difference in weight gain is that people who consumed the jelly beans lowered their caloric intake at subsequent meals, while people who consumed soft drinks did not. Thus, the low levels of satiety provided by sugar-sweetened soft drinks may explain their association with obesity. That is, people who consume calories in sugar-sweetened drinks may fail to adequately reduce their intake of calories from other sources. Indeed, people consume more total calories in meals and on days when they are given sugar-sweetened drinkss than when they are given artificially