Biba in 1975, Biba was closed by the British Land Company. The Dorothy Perkins shareholder decided that the Derry and Toms building that housed Big Biba was worth more than the ailing business itself. It sold the trademark to a consortium with no connection to Barbara Hulanicki, who opened a store in London on 27 November 1978, on two floors in Conduit Street in London's Mayfair. The store was not a success, and closed less than two years later. There have been several attempts to relaunch Biba, the first occurring as soon after its closure as 1977. Another relaunch took place
Biba foals with long legs, bright faces and round dolly eyes." Hulanicki describes her customers as "postwar babies who had been deprived of nourishing protein in childhood and grew up into beautiful skinny people: a designer's dream. It didn’t take much for them to look outstanding." These women were mostly teenagers or twenty-year-olds, who wanted to have clothes that looked good on them. All the Biba girls remember how women over thirty years old were considered old in the Biba store, and probably felt isolated as these girls felt in other stores. The employees were from the same demographic; among them