IPhone the success of iPod campaigns, allowed the phone to become a mass-market product with many buyers on launch day. Some market research has found that, unusually for a technology product, iPhone users are disproportionately female. "Ars Technica" noted in 2012 that Apple had avoided 'patronizing' marketing to female customers, a practice used (often to sell low-quality, high-priced products) by many of its competitors. When then-CEO of Research in Motion Mike Lazaridis pried open an iPhone, his impression was of a Mac stuffed into a cellphone, as it used much more memory and processing power than the smartphones on the market
IPhone 3GS There are two ways to activate Voice Control: hold the Home button while in the home screen for a few seconds; or, change the effect of what double-clicking the home button does so it will activate Voice Control (only on iOS 3.x; on iOS 4 or later, double clicking the Home button opens the multitasking bar). VoiceOver, Color Inversion, and Text Zoom were introduced as exclusive features to the iPhone 3GS. VoiceOver is a feature that dictates music details, system menus, text, and other things which was first introduced on the third generation iPod shuffle. Color inversion reverses the color