Biba signed with Asda to produce three to four collections of clothing retailing between £11 and £18. In 2014, it was announced that Hulanicki would be a consultant to the Biba brand, after signing an agreement with House of Fraser. Biba Biba was a London fashion store of the 1960s and 1970s. Biba was started and primarily run by the Polish-born Barbara Hulanicki with help of her husband Stephen Fitz-Simon. Biba's early years were rather humble, with many of the outfits being cheap and available to the public by mail order. Biba’s postal boutique had its first significant success in May
Biba window frames beautifully polished. Inside it was dark with a boudoir type of atmosphere and the clothes hung up on old-fashioned coat racks. The clothes in the beginning were extremely affordable, a dress selling for just a few English pounds and reflecting the sentiments of the fashion conscious teenagers of that era, with soft fabrics that were form fitting, very stylish in that they were not gaudy at all and were also actually extremely comfortable. The '60s teenager was not into wearing uncomfortable clothes. Gone were the days of the corset and quite often the bra. Biba did at that