IPhone the success of iPod campaigns, allowed the phone to become a mass-market product with many buyers on launch day. Some market research has found that, unusually for a technology product, iPhone users are disproportionately female. "Ars Technica" noted in 2012 that Apple had avoided 'patronizing' marketing to female customers, a practice used (often to sell low-quality, high-priced products) by many of its competitors. When then-CEO of Research in Motion Mike Lazaridis pried open an iPhone, his impression was of a Mac stuffed into a cellphone, as it used much more memory and processing power than the smartphones on the market
People Power Company at Bitfone, which was acquired by Hewlett-Packard. People Power was initially envisioned as a greentech company with a focus on energy efficiency. In 2013, the company released its "Presence" app, which is designed to turn older smartphones and tablets into home monitoring devices and sensors using the device's built-in camera. The Presence app also allows users to monitor and control third-party internet-connected appliances and electrical usage in their homes. The app was originally available for iPad, iPhone, and iPod Touch devices. In mid-2013, the company's Chief Scientist, John Teeter, was selected as a Presidential Innovation Fellow and worked at the