IPod store to promote iPod sales. However, iPods can also play music files from online stores that do not use DRM, such as eMusic or Amie Street. Universal Music Group decided not to renew their contract with the iTunes Store on July 3, 2007. Universal will now supply iTunes in an 'at will' capacity. Apple debuted the iTunes Wi-Fi Music Store on September 5, 2007, in its Media Event entitled "The Beat Goes On...". This service allows users to access the Music Store from either an iPhone or an iPod Touch and download songs directly to the device that can be
IPod Touch date has been introduced with the same release number of iOS as the contemporary iPhone model. Successive updates to iOS since the initial release in 2007 have released additional features. iPhone OS 2.0, released on July 11, 2008, introduced the App Store, which allowed third-party applications for the first time. iPhone OS 3.0, released on June 17, 2009, added features such as cut, copy, and paste, data tethering and push notification support. iOS 4.0, released on June 21, 2010, introduced iBooks, FaceTime, and multitasking. It dropped support for the first generation iPod Touch. In June 2011, iOS 5, the fifth