Biba in the mid-1990s with Monica Zipper as head designer. Barbara Hulanicki has not been involved with any of these relaunches, and due to the use of Biba's logo and similar labels, these garments are easy to pass off as original vintage pieces. The Biba label was relaunched again in May 2006 under designer Bella Freud. Again, Biba's founder, Barbara Hulanicki, was not contacted for the relaunch and said it was 'very, very painful', believing that the new Biba would 'betray its heritage.' Freud's first collection Spring/Summer 2007 was unveiled at London Fashion Week in September 2006, and was criticised for
Youthquake (movement) source of inspiration to the street style of the youth. Boutiques Biba, Bazaar and Paraphernalia housed talent like Betsey Johnson and Emmanuelle Khanh and utilized mass-production to fill their shops with the latest trends. These boutiques were key players in London and the US as they were the first to cater specifically to the youth market with a modern approach: "clothes displayed like art in a gallery, cooler-than-thou young salesgirls, and rock and roll blaring from the speakers—shops that marketed clothes as part of a whole, deliriously amusing lifestyle". The Scott Paper Company took advantage of mass-production and created disposable