Dorset a number of small rivers run into the sea along the Dorset coastline; most notable of these are the Char, Brit, Bride and Wey. Most of Dorset's coastline is part of the Jurassic Coast, a World Heritage Site, which stretches for between Studland and Exmouth in Devon. This coast documents the entire Mesozoic era, from Triassic to Cretaceous and is noted for its geological landforms. The Dorset section has yielded important fossils, including Jurassic trees and the first complete Ichthyosaur, discovered near Lyme Regis in 1811 by Mary Anning. The county features some notable coastal landforms, including examples of a
World Heritage Site in visitor numbers. A sizable lobbying industry has grown around the awards because World Heritage listing has the potential to significantly increase tourism revenue from sites selected. Site listing bids are often lengthy and costly, putting poorer countries at a disadvantage. Eritrea's efforts to promote Asmara are one example. In 2016, the Australian government was reported to have successfully lobbied for Great Barrier Reef conservation efforts to be removed from a UNESCO report titled 'World Heritage and Tourism in a Changing Climate'. The Australian government's actions were in response to their concern about the negative impact that an 'at risk'