Kenneth Tynan theatre critic until mid-1963 when he joined the National Theatre. In 1963, Laurence Olivier became the British National Theatre Company's first artistic director. Tynan had been highly dismissive of Olivier's achievements as artistic director of the Chichester Festival Theatre, which had opened in 1962, but he recommended himself for the role of literary manager. Olivier was initially outraged by Tynan's presumption but Olivier's wife, Joan Plowright, convinced him that Tynan would be an asset at the National Theatre Company, then based at the Old Vic theatre. When he became the National Theatre's literary manager, Tynan ceased to be the theatre
The Old Vic to breaking point. Yet Prospect continued to draw audiences to the Old Vic where other companies failed. In December 1978, the governors of the Old Vic agreed to a five-year contract with Prospect, announcing to the press on 23 April that henceforth they would be styled "Prospect Productions Ltd., trading as the Old Vic Company". Unfortunately Prospect's touring commitments kept the company out of the theatre for the first half of 1979, leaving the theatre to sink further into debt. The company returned in July with Jacobi's "Hamlet" (toured afterwards to Denmark, Australia and China, the first English theatre company