Guacamole first cultivated in South Central Mexico about 10,000 years ago. In the early 1900s, avocados frequently went by the name "alligator pear". The Hass avocado is named after postal worker Rudolph Hass who purchased a seedling in 1926 from a California farmer and patented it in 1935. Guacamole has increased avocado sales in the US, especially on Super Bowl Sunday and Cinco de Mayo. The rising consumption of guacamole is most likely due to the U.S. government lifting a ban on avocado imports in the 1990s and the growth of the U.S. Latino population. Guacamole dip is traditionally made by
Ingredient branding - or at least take it into account in the communication policy - if the image of this ingredient will have an effect on the consumer, meaning a positive influence on his or her buying decision. Cooperative advertising can be used to stimulate the end product manufacturer to advertise the ingredient, though it is seldom done. While "Intel Inside" has success with this large cooperative advertising program, there are few cooperative advertising program offered by other ingredient suppliers. To investigate this question, Juan Zhang and his co-authors introduced a dynamic cooperative advertising model in an assemble supply chain where the