Pink Lady (cocktail) need to mask the gin's bad taste. At the latest in the 1930s the Pink Lady started to acquire the image of a typical "female" or "girly" drink due to its name and sweet creamy flavor usually associated with a woman's taste in publications like "Esquire's" "Handbook for Hosts" (1949). It is said of the Hollywood star and sex symbol Jayne Mansfield, that she used to drink a Pink Lady before a meal. Subsequently, the cocktail fell out of favour with male cocktail critics, who were put off by its alleged "female" nature. The writer and bartender Jack Townsend speculated
Toronto (cocktail) Embury, and in 1949 a recipe for the Toronto Cocktail was included in "Esquire's Handbook for Hosts". The Toronto Cocktail is a variation of the Old Fashioned, with the addition of Fernet-Branca. Variations of the cocktail substitute various rye whiskeys as the primary ingredient, such as Canadian whisky or Old Overholt. The Fernet Cocktail recipe by Vermeire specified of cognac or rye whisky, and gill of Fernet-Branca. The rye whisky complements the bitter Fernet-Branca and prevents it from dominating the cocktail. Sugar or simple syrup are used to reduce the cocktail's bitterness. It may be served in a cocktail glass