Kenneth Tynan theatre critic until mid-1963 when he joined the National Theatre. In 1963, Laurence Olivier became the British National Theatre Company's first artistic director. Tynan had been highly dismissive of Olivier's achievements as artistic director of the Chichester Festival Theatre, which had opened in 1962, but he recommended himself for the role of literary manager. Olivier was initially outraged by Tynan's presumption but Olivier's wife, Joan Plowright, convinced him that Tynan would be an asset at the National Theatre Company, then based at the Old Vic theatre. When he became the National Theatre's literary manager, Tynan ceased to be the theatre
Artistic director the artistic evaluation of projects and productions to be included in promotional, funding, and press materials. An artistic director also functions as a resource for the directors who are working to mount productions at the theatre and can provide support, counsel, and/or artistic input where requested. The artistic director is usually prepared to assume the production should the director become unable to complete his/her duties. Artistic directors are frequently regarded as the artistic representatives of theatre companies and are often required to speak about their theatre to the press. In the United States, artistic directors often have fundraising responsibilities as