St George (advertisement) which they planned as a 90-second advertisement–the longest Tango advertisement so far–which would not attack Coca-Cola but instead present the drink as very "British" and present another confrontational style of advertising the product. The decision to make the advertisement longer came from both Tango's desire to surprise its customers and because the only soft drink brand that could afford to do such a long commercial was Coca-Cola. Using a majority of the advertisement's budget on the production (rather than airtime) and only airing it 10 times was a risk that Tango believed was worth taking. HHCL hired television actor Ray
Trio (Indian soft drink) Trio (Indian soft drink) Trio is a popular South Indian soft drink, especially popular in Tamil Nadu. It is manufactured and marketed by Kali Mark (Kalis Sparkling Water P Ltd.) It is a lesser known Kali Mark soda due to the focus on Bovonto. It is marketed as a citric, juicy, orange drink that combines fresh orange with ice. The soda appears as bright orange. The soda is one of the few indigenous sodas that survived the take-over by Coca-Cola and Pepsi during the mid 1990s. It is sold alongside other sodas such as Bovonto, Solo, and Vibro. Trio came