Herzogenaurach Herzogenaurach Herzogenaurach (; East Franconian: "Herziaura") is a town in the district of Erlangen-Höchstadt, in Bavaria, Germany. It is best known for being the home of the sporting goods companies Adidas and Puma, as well as the large car parts manufacturer Schaeffler Group. Herzogenaurach is situated in the Middle Franconia area of Bavaria, approx. 23 km (or 14 miles) northwest of Nuremberg. The town is located on the Aurach river, a tributary of the Regnitz river. Herzogenaurach was first mentioned in a document from 1002 under the name of "Uraha" when Holy Roman Emperor Henry II granted the town to
Rohde Shoes 100 in five European and one Canadian subsidiary. Rohde had an annual selling rate of about 80 million Euros in 2008 and produces 20 000 pairs of shoes per day. The overwhelming majority of the turnover is generated in the segment of slippers, in which the company presents itself as market leader. Erich Rohde GmbH has 3 200 trading partners in Europe and morewover two Outlets stores, one at its headquarters in Schwalmstadt and another one in the German town of Borken (Hesse). In addition, 520 trading partners offer the shoe collection of Daniel Hechter. The company presents itself as