Tom Cruise not renew their production contract with him. In addition, Marketing Evaluations reported that Cruise's Q score (a measure of the popularity of celebrities), had fallen 40 percent. October 10, 2006, was declared "Tom Cruise Day" in Japan; the Japan Memorial Day Association said that he was awarded with a special day because he has made more trips to Japan than any other Hollywood star. While reviewing "Days of Thunder", film critic Roger Ebert noted the similarities between several of Cruise's 1980s films and nicknamed the formula the "Tom Cruise Picture". Some of Cruise's later films like "A Few Good Men"
Tom Cruise success of a billion-dollar film franchise. Epstein also contends that the public obsession with Cruise's tabloid controversies obscures full appreciation of Cruise's exceptional commercial prowess. Cruise/Wagner Productions, Cruise's film production company, is said to be developing a screenplay based on Erik Larson's "New York Times" bestseller, "The Devil in the White City" about a real life serial killer, H. H. Holmes, at Chicago's World's Columbian Exposition. Kathryn Bigelow is attached to the project to produce and helm. Meanwhile, Leonardo DiCaprio's production company, Appian Way, is also developing a film about Holmes and the World's Fair, in which DiCaprio will star.