St George (advertisement) which they planned as a 90-second advertisement–the longest Tango advertisement so far–which would not attack Coca-Cola but instead present the drink as very "British" and present another confrontational style of advertising the product. The decision to make the advertisement longer came from both Tango's desire to surprise its customers and because the only soft drink brand that could afford to do such a long commercial was Coca-Cola. Using a majority of the advertisement's budget on the production (rather than airtime) and only airing it 10 times was a risk that Tango believed was worth taking. HHCL hired television actor Ray
Kick (soft drink) Kick (soft drink) Kick was a citrus soda product by Royal Crown Company, Inc. developed in 1965. Kick was developed to compete with more popular citrus soft drinks in North America, such as PepsiCo's Mountain Dew With its tagline, "The hardcore, psycho, nitro drink in a can!", Kick hoped to carve out a niche market in the extreme sports, punk and video game subcultures similar to the success Sprite had with hip hop and streetball markets. The Kick brand was not successful; this was partially due to the perception that the tagline was part of artificial youth subcultural jargon created