St George (advertisement) which they planned as a 90-second advertisement–the longest Tango advertisement so far–which would not attack Coca-Cola but instead present the drink as very "British" and present another confrontational style of advertising the product. The decision to make the advertisement longer came from both Tango's desire to surprise its customers and because the only soft drink brand that could afford to do such a long commercial was Coca-Cola. Using a majority of the advertisement's budget on the production (rather than airtime) and only airing it 10 times was a risk that Tango believed was worth taking. HHCL hired television actor Ray
Sprite (soft drink) their label in 2009, removing the "S" logo. In France in 2012, the drink was reformulated removing 30% of the sugar and replacing it with the sweetener Stevia. This led to the drink containing fewer calories. This soon spread to Ireland, the UK and the Netherlands in 2013. A further formula change happened in the UK in 2018. This formula replaces Stevia with Aspartame and Acesulfame K and has less sugar than before. Sprite (soft drink) Sprite is a colorless, caffeine-free, lemon and lime-flavored soft drink created by The Coca-Cola Company. It was first developed in West Germany in 1959