St George (advertisement) which they planned as a 90-second advertisement–the longest Tango advertisement so far–which would not attack Coca-Cola but instead present the drink as very "British" and present another confrontational style of advertising the product. The decision to make the advertisement longer came from both Tango's desire to surprise its customers and because the only soft drink brand that could afford to do such a long commercial was Coca-Cola. Using a majority of the advertisement's budget on the production (rather than airtime) and only airing it 10 times was a risk that Tango believed was worth taking. HHCL hired television actor Ray
Soft drink Both hot and cold drinks are sold in these self-service machines throughout the world. Soft drinks are made by mixing dry or fresh ingredients with water. Production of soft drinks can be done at factories or at home. Soft drinks can be made at home by mixing a syrup or dry ingredients with carbonated water, or by lacto-fermentation. Syrups are commercially sold by companies such as Soda-Club; dry ingredients are often sold in pouches, in a style of the popular U.S. drink mix Kool-Aid. Carbonated water is made using a soda siphon or a home carbonation system or by dropping