Ouzo alcohol at approximately 38% ABV and above, but not in water. Diluting the spirit causes it to separate creating an emulsion, whose fine droplets scatter the light. This process is called louching, and is also found while preparing absinthe. Similar aperitifs include oghi (from Armenia), mastika from Bulgaria and Macedonia, rakı from Turkey, pastis (France), and arak (from the Levant). Its aniseed flavour is also similar to the anise-flavoured liqueurs of sambuca (Italy) and anís (Spain) and the stronger spirits of absinthe (France and Switzerland). Aguardiente (Colombia), made from sugar cane, is also similar. The Italian drink "Pallini Mistra," named
Madame Flavour a Victorian finalist in the Telstra Business Women's awards. In 2012, the infuser pods were a finalist in the Beverages category of the Food Magazine Awards. A "Let beautiful happen" branding campaign by Nourish Brands was a finalist in the 2013 Melbourne Design Awards in the Advertising-Print category. In 2014, Madame Flavour supported the Fish Creek Tea Cosy Festival. Noyes spoke on 'conscious marketing' and product values, at the ADMA (Association for Data-Driven Marketing & Advertising) Global Forum in August 2015. In 2016, the brand worked with Smiling Mind to create a three-minute tea-infusion meditation ritual. The app-based ritual is