IPhone towards a phone. Apple created the device during a secretive collaboration with Cingular Wireless (which became AT&T Mobility) at the time—at an estimated development cost of US$150 million over thirty months. According to Steve Jobs, the "i" word in "iMac" (and therefore "iPod", "iPhone" and "iPad") stands for internet, individual, instruct, inform, and inspire. Apple rejected the "design by committee" approach that had yielded the Motorola ROKR E1, a largely unsuccessful collaboration with Motorola. Among other deficiencies, the ROKR E1's firmware limited storage to only 100 iTunes songs to avoid competing with Apple's iPod nano. Cingular gave Apple the liberty
IPhone be accessed by a hardware button below the screen on all models expect for the iPhone X where the user must swipe up. The original iPhone contained the following apps: Messages (SMS and MMS messaging), Calendar, Photos, Camera, YouTube, Stocks, Maps (Google Maps), Weather, Voice Memos, Notes, Clock, Calculator, Settings and iTunes (store). The App Store was introduced for the iPhone 3GS and iPhone 4. Compass, FaceTime and GameCenter were added in iOS 4 and 4.1 respectively. In iOS 5, Reminders and Newsstand were added, and the iPod application was split into separate Music and Videos applications. iOS 6 added