St George (advertisement) which they planned as a 90-second advertisement–the longest Tango advertisement so far–which would not attack Coca-Cola but instead present the drink as very "British" and present another confrontational style of advertising the product. The decision to make the advertisement longer came from both Tango's desire to surprise its customers and because the only soft drink brand that could afford to do such a long commercial was Coca-Cola. Using a majority of the advertisement's budget on the production (rather than airtime) and only airing it 10 times was a risk that Tango believed was worth taking. HHCL hired television actor Ray
Bing (soft drink) Bing (soft drink) Bing was a soft drink produced by the Silver Spring Mineral Water Company Limited. It was based in Folkestone, Kent, UK, until 2013, when the company was liquidated. It was dark orange in colour and had a cherryade quality to it. The flavour has been compared by some to original Tizer (before they removed the artificial flavourings). The name 'Bing' comes from the original producer of the drink, one Edwin Bing of Canterbury, who ran a chemist and mineral water business in Canterbury. His company 'Bing's Mineral Waters ltd' was bought by Silver Spring in 1968. The