Doncaster Sheffield Airport Vantage Airport Group owning 65% of this company. At Durham Tees Valley Airport and Robin Hood Airport, Vantage's involvement had ended. Robin Hood Airport was once again wholly owned by the Peel Group, while at Durham Tees Valley Airport, Peel were majority shareholders, with local councils retaining a minority stake. In 2014, Peel took back full ownership of Liverpool John Lennon, bringing all of Peel's airports back into group ownership, with Liverpool retaining its own management structure separate to Doncaster and Durham. In September 2016, the airport signed a deal with Sheffield United Football Club. This resulted in Doncaster Sheffield
Doncaster Sheffield Airport Airport being the club's official air travel provider. To promote the partnership, a large advertisement has been displayed across one of the stands at Bramall Lane Stadium. As a method of increasing passenger numbers at the airport, the football club has also been giving away free flights to their fans. Since the new airport link road ("Great Yorkshire Way") opened, which connects Parrots Corner to the M18's Junction 3, Sheffield is only 30 minutes away by road which supports the partnership between the airport and the football club further. In December 2016, the airport received an entirely new corporate design