St George (advertisement) which they planned as a 90-second advertisement–the longest Tango advertisement so far–which would not attack Coca-Cola but instead present the drink as very "British" and present another confrontational style of advertising the product. The decision to make the advertisement longer came from both Tango's desire to surprise its customers and because the only soft drink brand that could afford to do such a long commercial was Coca-Cola. Using a majority of the advertisement's budget on the production (rather than airtime) and only airing it 10 times was a risk that Tango believed was worth taking. HHCL hired television actor Ray
Institute for Canadian Values ad controversy Institute for Canadian Values ad controversy In late 2011, the "National Post", one of Toronto’s major daily newspapers, ran a controversial advertisement paid for by the Institute for Canadian Values (ICV). The ad first appeared on Saturday September 24, 2011 and started to build controversy which reached a pinnacle on September 29, 2011. It was supported by the Canada Christian College, which houses ICV, and its President, Evangelical minister Charles McVety. The advertisement spoke out against the teaching of certain sexual education topics in the Ontario school curriculum and discriminated against transsexual, transgender, and intersex persons. The National Post ran