ASV Herzogenaurach season-by-season performance of the club: The Herzogenaurach derby in the "Bayernliga" and "Landesliga": The club had a couple of players in its ranks who later played in the Bundesliga, the most well-known of those being: ASV Herzogenaurach The ASV Herzogenaurach is a German association football club from the city of Herzogenaurach, Bavaria. The history of the club is strongly intertwined with the Sports equipment manufacturer Adidas, then just a local company and sponsor of the ASV and its rivalry to 1. FC Herzogenaurach, which was sponsored by another local company, Puma. Formed in 1919 under the name Sportclub Pfeil, it
Adidas on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful that Dassler described Adidas as "The three stripes company". The brand name is uncapitalized and is stylized with a lower case "a". Adidas was founded by Adolf "Adi" Dassler who made sports shoes in his mother's scullery or laundry room in Herzogenaurach, Germany after his return from World War I. In July 1924, his older brother Rudolf joined the business, which became Dassler Brothers Shoe Factory (). The electricity supply in Herzogenaurach was