Rigatoni Rigatoni Rigatoni are a form of tube-shaped pasta of varying lengths and diameters originating in Italy. They are larger than penne and ziti, and sometimes slightly curved, though nowhere near as curved as elbow macaroni. Rigatoni characteristically have ridges down their length, sometimes spiraling around the tube, and unlike penne, rigatoni's ends are cut square (perpendicular) to the tube walls instead of diagonally. The word "rigatoni" comes from the Italian word "rigato" ("rigatone" being the augmentative and "rigatoni" the plural form), which means "ridged" or "lined", and is associated with the cuisine of southern and central Italy. Rigatoncini are a
Food marketing income to spend on good products. Gender further allows food marketers to target women especially because women have been found to do the majority of food shopping in families (Sahay et al., 2006). Signage conveys a lot about a brand, for example what type of food they sell, the ingredients, where it was made and the cost of the products. Signage precisely communicates with the buyer and is an essential way to affect feelings and brain processes of a person (Remar, Campbell, & DiPietro, 2016). Findings show that certain digital signposting of a brand influences consumer perception and behavior towards