Biba in the mid-1990s with Monica Zipper as head designer. Barbara Hulanicki has not been involved with any of these relaunches, and due to the use of Biba's logo and similar labels, these garments are easy to pass off as original vintage pieces. The Biba label was relaunched again in May 2006 under designer Bella Freud. Again, Biba's founder, Barbara Hulanicki, was not contacted for the relaunch and said it was 'very, very painful', believing that the new Biba would 'betray its heritage.' Freud's first collection Spring/Summer 2007 was unveiled at London Fashion Week in September 2006, and was criticised for
Dedicated Follower of Fashion mocks would later take its title to heart. In the mid-1960s fashion in Britain was becoming increasingly daring and outrageous, driven by the youth-oriented culture of Swinging London. Boutiques such as Biba, designers like Mary Quant, and the television personalities like Cathy McGowan who popularised them became celebrated as much as the entertainers who wore their mod clothes. Fashion trends changed rapidly, and the Carnaby Street shops did a brisk business from those trying to avoid seeming out of step with the latest craze. Ray Davies saw all this and satirised the hypothetical extreme, a superficial dandy whose ""clothes are