John Burrell (theatre director) then executive artistic director for CBS TV in New York, and was credited with revolutionizing design on television. His final post was as a drama professor at the University of Illinois." John Burrell (theatre director) John Percy Burrell (6 May 1910–28 September 1972) was an English theatre director. John Burrell was educated at Shrewsbury School in Shropshire, England and he led a successful theatre career afterwards. He was appointed as a co-director of the Old Vic Theatre in London, England, with Laurence Olivier and Ralph Richardson in 1948. He later moved to the USA and worked on Broadway, New York.
New Vic Theatre and this shortened name was formally adopted later. Whereas the old theatre had a seating capacity of 389, the main auditorium in the new theatre has a capacity of just over 600, with the audience surrounding a central stage as before. The acoustics for music are good and the Lindsay String Quartet performed there regularly, as they had done at the old theatre. The theatre continues to keep close to its Potteries roots. One of the plays in its re-opening season was by local playwright Arthur Berry. In 1998 Peter Cheeseman retired as Artistic Director, and was succeeded by Gwenda