IPhone the success of iPod campaigns, allowed the phone to become a mass-market product with many buyers on launch day. Some market research has found that, unusually for a technology product, iPhone users are disproportionately female. "Ars Technica" noted in 2012 that Apple had avoided 'patronizing' marketing to female customers, a practice used (often to sell low-quality, high-priced products) by many of its competitors. When then-CEO of Research in Motion Mike Lazaridis pried open an iPhone, his impression was of a Mac stuffed into a cellphone, as it used much more memory and processing power than the smartphones on the market
IPhone accessories for phone calls and voice control of certain devices. Users can adjust volume, control music and video playback (play/pause and next/previous,) and record voice memos on supported iPod and iPhone models and Mac computers. There have been many reports of moisture problems with the remote/mic earbuds. The original iPhone and iPhone 3G came with the iPhone Stereo Headset, a push-button and microphone on the right side of the headphones (there is no volume control, and only limited control of calls). A series of docks released for the iPhone 5, 5s, and 5c, were announced and released on September 10, 2013.