Kiki Byrne photographed while concealing her pregnancy. Although Byrne described her clothes as "exclusive clothes – at reasonable prices", Barbara Hulanicki, who went on to launch the original "Biba" boutique, remembered that one of Byrne's black dresses cost 20 guineas, which she thought quite expensive. Hulanicki would later recall how excited she and her friends were to discover Byrne designing the kind of nice, simple, youthful garments that they wanted to wear, but had difficulty finding. Byrne's designs, along with those of Foale & Tuffin, Sonia Rykiel, Quant, and Biba, were worn by the famously trendy Cathy McGowan on her influential music
Swinging London Town time Gucci-girl, a first in retail therapy / I'm on a downward slide to rehab and all of it's for free." The lyrics also contain a veiled reference towards cocaine with the lyric "joke-fuelled ego." The lyrics also name drop former It girl Edie Sedgwick's 1965 film "Poor Little Rich Girl", while the title itself refers to the 1960s term Swinging London. "Swinging London Town" was written by Miranda Cooper, Brian Higgins, Tim Powell, and Matt Gray, and produced by Higgins and his production team Xenomania. The production of the song was described as "a dark, squiggly synth pop epic