Fresh Guacamole different items whenever they are cut, often depending on (unspoken) puns. For example, a baseball is cut in half and then becomes a pile of dice while it is being diced. Each of the objects also resembles an ingredient actually used in an authentic guacamole recipe - a grenade with a billiard ball pit resembles an avocado, a baseball resembles an onion, a pincushion resembles a tomato, a green miniature golf ball resembles a lime, a green Christmas light bulb (with an interior of Monopoly game pieces/houses) resembles a jalapeño pepper, and king and queen chess pieces resemble salt &
Vital ingredient being a record year for both sales and profit. In 2011 Vital Ingredient secured £2.75 million in funding from Santander Corporate & Commercial’s Breakthrough programme. The company's annual turnover has since doubled to £12 million. In April 2016 the chain underwent a £12m management buyout led by Alex Heynes, which was backed by private equity house LDC. The chain also secured £4 million in growth capital from Santander as they look to grow to over 40 stores Vital Ingredient primarily markets its own range of tossed salads and soups made on site. Juices, smoothies and hot breakfasts are also included