IPhone towards a phone. Apple created the device during a secretive collaboration with Cingular Wireless (which became AT&T Mobility) at the time—at an estimated development cost of US$150 million over thirty months. According to Steve Jobs, the "i" word in "iMac" (and therefore "iPod", "iPhone" and "iPad") stands for internet, individual, instruct, inform, and inspire. Apple rejected the "design by committee" approach that had yielded the Motorola ROKR E1, a largely unsuccessful collaboration with Motorola. Among other deficiencies, the ROKR E1's firmware limited storage to only 100 iTunes songs to avoid competing with Apple's iPod nano. Cingular gave Apple the liberty
Zeppelin (iPod speaker system) Zeppelin (iPod speaker system) The Zeppelin (iPod Speaker System) is a group of speaker systems sold, designed, and manufactured by the English audio company Bowers & Wilkins for use with the iPod. . The original speaker, the Zeppelin, was on sale from 2006-2011." WhatHiFi" considered that it "set the benchmark for premium iPod speaker docks". The device has now been updated, and renamed the Zeppelin Air. It received substantial reviews by "PC magazine", which rated it "excellent", and from "What HiFi". The firm also uses the Zeppelin brand to market the Zeppelin Mini, which was reviewed by "PCmag", and What