IPhone towards a phone. Apple created the device during a secretive collaboration with Cingular Wireless (which became AT&T Mobility) at the time—at an estimated development cost of US$150 million over thirty months. According to Steve Jobs, the "i" word in "iMac" (and therefore "iPod", "iPhone" and "iPad") stands for internet, individual, instruct, inform, and inspire. Apple rejected the "design by committee" approach that had yielded the Motorola ROKR E1, a largely unsuccessful collaboration with Motorola. Among other deficiencies, the ROKR E1's firmware limited storage to only 100 iTunes songs to avoid competing with Apple's iPod nano. Cingular gave Apple the liberty
IPod Touch (5th generation) the earpods that comes with the iPod does not include a remote and mic. The Voice Control feature can also be used to identify a track, play songs in a playlist or by a specific artist, or create a Genius playlist. Like the iPhone 4S and later models, the fifth generation iPod Touch was the first in the iPod Touch line-up to include Siri, that allows the user to operate the device by spoken commands. The software was improved in iOS 6 to include the ability to make restaurant reservations, launch apps, dictate Facebook or Twitter updates, retrieve movie reviews