Orange Man (advertisement) Tango can on top of the orange man's head, which bears the slogan "You Know When You've Been Tango'd". A deep male voice (Gil Scott-Heron) says the slogan at the same time. At the time of the advertisement's production, successful soft drink television advertising was dominated by Coca-Cola; Trevor Robinson, co-creator of "Orange Man", recalled that "Coca-Cola was the big name in soft-drink advertising then. Nothing was taking on the Coke ads; nothing came close." Robinson recalled that "cause and effect advertising" was very popular on British advertisement at the time, which he described as advertisements where "you come into
Storm (soft drink) storm varieties. Pepsi already had an existing offering, lemon-lime Slice, although it, like Sprite, was caffeine-free. Pepsi dropped Storm while it was still in the test market stage. Test markets included Denver, Indianapolis, Omaha, San Francisco, Las Vegas, Milwaukee, and Philadelphia. Lemon-lime Slice was dropped in favor of a new formula, marketed as Sierra Mist in 2000. Storm (soft drink) Storm was a lightly carbonated, caffeinated lemon-lime flavored soft drink. It was test marketed by PepsiCo in some areas of the U.S. in 1998 as part of Pepsi's attempt to become more competitive in the U.S. clear lemon-lime soda market,