Tom Cruise not renew their production contract with him. In addition, Marketing Evaluations reported that Cruise's Q score (a measure of the popularity of celebrities), had fallen 40 percent. October 10, 2006, was declared "Tom Cruise Day" in Japan; the Japan Memorial Day Association said that he was awarded with a special day because he has made more trips to Japan than any other Hollywood star. While reviewing "Days of Thunder", film critic Roger Ebert noted the similarities between several of Cruise's 1980s films and nicknamed the formula the "Tom Cruise Picture". Some of Cruise's later films like "A Few Good Men"
Tom Cruise him. In 1996, Cruise appeared as superspy Ethan Hunt in the reboot of "", which he produced. It was a box office success, although it received criticism regarding the Jim Phelps character being a villain despite being a protagonist of the original television series. In 1996, he took on the title role in "Jerry Maguire", for which he earned a Golden Globe and his second nomination for an Academy Award. In 1999, Cruise costarred with Kidman in the erotic Stanley Kubrick film "Eyes Wide Shut", and took a rare supporting role, as a motivational speaker, Frank T.J. Mackey, in "Magnolia",