Sarah Moon photography rather than modelling, adopting Sarah Moon as her new name. She successfully captured the fashionable atmosphere of London after the "swinging sixties", working closely with Barbara Hulanicki, who had launched the popular clothes store Biba. In 1972, she shot the "Pirelli" calendar, the first woman to do so. After working for a long time with Cacharel, her reputation grew and she also received commissions from Chanel, Dior, Comme des Garçons and "Vogue". In 1985, Moon moved into gallery and film work. She later directed the music video for Cheb Khaled's pop hit Aïcha. Sarah Moon Sarah Moon (born 1941),
Biba Toms department store, which immediately attracted up to a million customers weekly, making it one of the most visited tourist attractions in London. There were different departments, and each floor had its own theme, such as a children's floor, a floor for men, a book store, a food market, and a "home" floor which sold items such as wallpaper, paint, cutlery, soft furnishings and even statues. The overall design was produced by Whitmore-Thomas Partnership, run by artist/designers Steve Thomas (artist) and Tim Whitmore.Each department had its own logo or sign, which was based on the Biba logo and had a