Orange Man (advertisement) Tango can on top of the orange man's head, which bears the slogan "You Know When You've Been Tango'd". A deep male voice (Gil Scott-Heron) says the slogan at the same time. At the time of the advertisement's production, successful soft drink television advertising was dominated by Coca-Cola; Trevor Robinson, co-creator of "Orange Man", recalled that "Coca-Cola was the big name in soft-drink advertising then. Nothing was taking on the Coke ads; nothing came close." Robinson recalled that "cause and effect advertising" was very popular on British advertisement at the time, which he described as advertisements where "you come into
Names for soft drinks in the United States Those west of the line (e.g., in Buffalo) say "pop" while those east of the line (e.g. Syracuse) use "soda." Names for soft drinks in the United States Names for soft drinks in the United States vary regionally. "Soda" and "pop" are the most common terms for soft drinks nationally, although other terms are used, especially "coke" (a genericized name for Coca-Cola) in the South. Since individual names tend to dominate regionally, the use of a particular term can be an act of geographic identity. The choice of terminology is most closely associated with geographic origin, rather than other factors