Biba in 1975, Biba was closed by the British Land Company. The Dorothy Perkins shareholder decided that the Derry and Toms building that housed Big Biba was worth more than the ailing business itself. It sold the trademark to a consortium with no connection to Barbara Hulanicki, who opened a store in London on 27 November 1978, on two floors in Conduit Street in London's Mayfair. The store was not a success, and closed less than two years later. There have been several attempts to relaunch Biba, the first occurring as soon after its closure as 1977. Another relaunch took place
Swinging London Town time Gucci-girl, a first in retail therapy / I'm on a downward slide to rehab and all of it's for free." The lyrics also contain a veiled reference towards cocaine with the lyric "joke-fuelled ego." The lyrics also name drop former It girl Edie Sedgwick's 1965 film "Poor Little Rich Girl", while the title itself refers to the 1960s term Swinging London. "Swinging London Town" was written by Miranda Cooper, Brian Higgins, Tim Powell, and Matt Gray, and produced by Higgins and his production team Xenomania. The production of the song was described as "a dark, squiggly synth pop epic