Titanic replica (Sichuan) trademark has been abandoned. James Cameron's 1997 "Titanic" movie enjoys great and lasting popularity in China, and introduced the Chinese masses to the Titanic story. The importance of this movie as a reference point for the Chinese developers is indicated by the fact that actor Bernard Hill, who portrayed Captain Edward Smith in Cameron's film, was present at the launch of the project and was named the "honorary captain" of the vessel to be constructed. The investors behind the Sichuan replica approach the 1912 tragedy primarily as a story of heroic self-sacrifice in the face of disaster. The CEO of
The Sinking of the Titanic continue to perform as the ship sank. In April 1912, Bride had told the "New York Times": "[T]he band was still playing. I guess all of the band went down. They were playing "Autumn" then. I swam with all my might. I suppose I was 150 feet away when the Titanic on her nose, with her after-quartet sticking straight up in the air, began to settle - slowly...the way the band kept playing was a noble thing...and the last I saw of the band, when I was floating out in the sea with my lifebelt on, it was still on