Kenneth Tynan theatre critic until mid-1963 when he joined the National Theatre. In 1963, Laurence Olivier became the British National Theatre Company's first artistic director. Tynan had been highly dismissive of Olivier's achievements as artistic director of the Chichester Festival Theatre, which had opened in 1962, but he recommended himself for the role of literary manager. Olivier was initially outraged by Tynan's presumption but Olivier's wife, Joan Plowright, convinced him that Tynan would be an asset at the National Theatre Company, then based at the Old Vic theatre. When he became the National Theatre's literary manager, Tynan ceased to be the theatre
Jonathan Holloway (artistic director) at University of Exeter, and started his programming career whilst reading drama there, promoting and presenting bands and artists including The Sugarcubes, Thom Yorke (pre-Radiohead), Siouxsie and The Creatures, Transvision Vamp and The Inspiral Carpets. He was resident theatre director of the Wilde Theatre in Bracknell (directing under the name Jack Holloway) and in July 2003 was creative director of Elemental, a large-scale theatre, music and spectacle event at Chalon dans la Rue festival in Chalon-sur-Saône, France. From 1997–2004 he set up and ran the National Theatre's events department on London's South Bank, where he was the founding artistic director