Puma (brand) Chain Finance in 2016. Puma (brand) Puma SE, branded as Puma, is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. PUMA is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf Dassler had jointly formed the company "Gebrüder Dassler Schuhfabrik" (Dassler Brothers Shoe Factory). The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, "Adidas" and "Puma". Both companies are currently based
Sneakers made available for men and women. Athletic shoes were used by competing athletes at the Olympics, helping to popularise athletic shoes among the general public. In 1936, a French brand, Spring Court, marketed the first canvas tennis shoe featuring signature eight ventilation channels on a vulcanised natural rubber sole. Adolf "Adi" Dassler began producing his own sports shoes in his mother's wash kitchen in Herzogenaurach, Bavaria, after his return from World War I, and went on to establish one of the leading athletic shoe manufacturers, Adidas. He also successfully marketed his shoes to athletes at the 1936 Summer Olympics, which