Biba signed with Asda to produce three to four collections of clothing retailing between £11 and £18. In 2014, it was announced that Hulanicki would be a consultant to the Biba brand, after signing an agreement with House of Fraser. Biba Biba was a London fashion store of the 1960s and 1970s. Biba was started and primarily run by the Polish-born Barbara Hulanicki with help of her husband Stephen Fitz-Simon. Biba's early years were rather humble, with many of the outfits being cheap and available to the public by mail order. Biba’s postal boutique had its first significant success in May
Biba Apparels costumes from four of its movies "Taal", "Yaadein", "Pardes" and "Badhai Ho Badhai", thus tapping the Merchandising movie memorabilia of the Indian market. It made its first stint in Bollywood merchandising with its integration in "Na tum Jaano Na Hum", followed by many others including blockbuster movies such as "Devdas", "Hulchal" and "Baghban". In October 2012, BIBA joined hands with designer Manish Arora by taking up a 51% stake in the brand Indian by Manish Arora. This fashion apparel brand launched in 2009 and offers apparels such as salwar kameez, sarees, lehengas, kurtis, tunics, and T-shirts. With its design collaboration