Biba in the mid-1990s with Monica Zipper as head designer. Barbara Hulanicki has not been involved with any of these relaunches, and due to the use of Biba's logo and similar labels, these garments are easy to pass off as original vintage pieces. The Biba label was relaunched again in May 2006 under designer Bella Freud. Again, Biba's founder, Barbara Hulanicki, was not contacted for the relaunch and said it was 'very, very painful', believing that the new Biba would 'betray its heritage.' Freud's first collection Spring/Summer 2007 was unveiled at London Fashion Week in September 2006, and was criticised for
Swinging London Town content. It was suggested that the song "toys with the girls' reputation for partying a little too heartily." William Swygart of Stylus Magazine noted that the song's protagonist could easily be the futures of the members of Girls Aloud themselves: "Girls Aloud might just be the most universally critically acclaimed musical act in Britain today [...] and they’re still the pieces of meat that, when the time is right, will be thrown in the bin." Swinging London Town "Swinging London Town" is a song by British all-female pop group Girls Aloud, taken from their third studio album "Chemistry" (2005). The