IPhone the success of iPod campaigns, allowed the phone to become a mass-market product with many buyers on launch day. Some market research has found that, unusually for a technology product, iPhone users are disproportionately female. "Ars Technica" noted in 2012 that Apple had avoided 'patronizing' marketing to female customers, a practice used (often to sell low-quality, high-priced products) by many of its competitors. When then-CEO of Research in Motion Mike Lazaridis pried open an iPhone, his impression was of a Mac stuffed into a cellphone, as it used much more memory and processing power than the smartphones on the market
VoiceOver iPod Shuffle VoiceOver is intended to be used by everyone, disabled or not. A few months later, with the release of the iPhone 3GS, VoiceOver was added to iOS. When the iPod Touch was upgraded to match the hardware of the iPhone 3GS (in iPod touch's third generation), it also gained VoiceOver capability. The iPad, since its introduction, has also had VoiceOver capability. VoiceOver on iOS interacts with the user by using various "gestures," different motions one makes with one or more fingers on the display. Many gestures are location-sensitive—for example, sliding one's finger around the screen will reveal the