Tom Cruise not renew their production contract with him. In addition, Marketing Evaluations reported that Cruise's Q score (a measure of the popularity of celebrities), had fallen 40 percent. October 10, 2006, was declared "Tom Cruise Day" in Japan; the Japan Memorial Day Association said that he was awarded with a special day because he has made more trips to Japan than any other Hollywood star. While reviewing "Days of Thunder", film critic Roger Ebert noted the similarities between several of Cruise's 1980s films and nicknamed the formula the "Tom Cruise Picture". Some of Cruise's later films like "A Few Good Men"
Tom Cruise Paula Wagner to form Cruise/Wagner Productions in 1993, and the company has since co-produced several of Cruise's films, the first being "" in 1996 which was also Cruise's first project as a producer. Cruise is noted as having negotiated some of the most lucrative film deals in Hollywood, and was described in 2005 by Hollywood economist Edward Jay Epstein as "one of the most powerful – and richest – forces in Hollywood." Epstein argues that Cruise is one of the few producers (the others being George Lucas, Steven Spielberg and Jerry Bruckheimer) who are regarded as able to guarantee the