Biba signed with Asda to produce three to four collections of clothing retailing between £11 and £18. In 2014, it was announced that Hulanicki would be a consultant to the Biba brand, after signing an agreement with House of Fraser. Biba Biba was a London fashion store of the 1960s and 1970s. Biba was started and primarily run by the Polish-born Barbara Hulanicki with help of her husband Stephen Fitz-Simon. Biba's early years were rather humble, with many of the outfits being cheap and available to the public by mail order. Biba’s postal boutique had its first significant success in May
Biba picture describing the department. These were commissioned by Thomas and Whitmore and designed by Kasia Charko. The store had an Art Deco-interior reminiscent of the Golden Age of Hollywood and non-traditional displays, such as a giant Snoopy and his doghouse in the children's department, where merchandise based on the "Peanuts" comic strip was sold. The Biba Food Hall was also designed ingeniously, each part being aimed at one particular kind of product; a unit made to look like a dog (based on Hulanicki's own dog, a Great Dane named Othello) consisted of dog food; a huge baked beans tin can