Kiki Byrne photographed while concealing her pregnancy. Although Byrne described her clothes as "exclusive clothes – at reasonable prices", Barbara Hulanicki, who went on to launch the original "Biba" boutique, remembered that one of Byrne's black dresses cost 20 guineas, which she thought quite expensive. Hulanicki would later recall how excited she and her friends were to discover Byrne designing the kind of nice, simple, youthful garments that they wanted to wear, but had difficulty finding. Byrne's designs, along with those of Foale & Tuffin, Sonia Rykiel, Quant, and Biba, were worn by the famously trendy Cathy McGowan on her influential music
Biba that the clothes became more expensive and the Biba styles then appeared to be designed for more sophisticated and richer young women in their 20s. The Kensington High Street store also lost the cozy boudoir look of its predecessor, which had been so appealing to its teenage customers, and took on the more sophisticated look of the upscale Kensington/Knightsbridge designer stores. The Biba logo played a crucial part in Biba’s success; the logo was gold and black which reflected the growing taste in youth for art deco. The logo was designed by Antony Little. To create a look for Biba