IPhone the success of iPod campaigns, allowed the phone to become a mass-market product with many buyers on launch day. Some market research has found that, unusually for a technology product, iPhone users are disproportionately female. "Ars Technica" noted in 2012 that Apple had avoided 'patronizing' marketing to female customers, a practice used (often to sell low-quality, high-priced products) by many of its competitors. When then-CEO of Research in Motion Mike Lazaridis pried open an iPhone, his impression was of a Mac stuffed into a cellphone, as it used much more memory and processing power than the smartphones on the market
Find My iPhone Find My iPhone allows users to locate their iOS devices using either the iOS app or icloud.com on a computer. In addition to locating a device, the service provides three key features: The update with iOS 6 added the ability to check the device's battery level. Since the release of iOS 7 users have complained about the link between GPS, WiFi, and the App itself. Some handset owners have noted the App enables and disables itself when passing between cellular protocol bandwidths. , the service is supported on iPhone, iPad, iPod Touch, and Mac computers running OS X 10.7.5 "Lion"