Sarah Moon photography rather than modelling, adopting Sarah Moon as her new name. She successfully captured the fashionable atmosphere of London after the "swinging sixties", working closely with Barbara Hulanicki, who had launched the popular clothes store Biba. In 1972, she shot the "Pirelli" calendar, the first woman to do so. After working for a long time with Cacharel, her reputation grew and she also received commissions from Chanel, Dior, Comme des Garçons and "Vogue". In 1985, Moon moved into gallery and film work. She later directed the music video for Cheb Khaled's pop hit Aïcha. Sarah Moon Sarah Moon (born 1941),
Biba this massive undertaking, Hulanicki said, "Every time I went into the shop, I was afraid it would be for the last time." No one was aware of how serious the financial difficulties were going to be - and they proved too much for the new entrepreneurs; as a result Dorothy Perkins and Dennis Day came to save the day and bought 75% of Biba. This led to the formation of Biba Ltd, which meant that the brand and the store could now be properly financed. After disagreements with the Board over creative control, Hulanicki left the company and, shortly afterwards