Order of the Phoenix (fictional organisation) name, Lupin, refers to the Latin word "lupus", which means wolf. Alastor "Mad-Eye" Moody is perhaps the most famous Auror in the modern times of the Wizarding World, single-handedly responsible for capturing numerous wizard criminals. He is also said never to have killed his quarry, even when permitted to do so, unless he had no other choice. Moody's face is badly scarred; he has lost several body parts while fighting Dark wizards, including his left eye, lower left leg, and part of his nose; and he is cautious – some characters might say paranoid – in that he refuses to
Mad (magazine) "Mad" explicitly promised that it would never make its mailing list available. Both Kurtzman and Feldstein wanted the magazine to solicit advertising, feeling this could be accomplished without compromising "Mad"'s content or editorial independence. Kurtzman remembered "Ballyhoo", a boisterous 1930s humor publication that made an editorial point of mocking its own sponsors. Feldstein went so far as to propose an in-house "Mad" ad agency, and produced a "dummy" copy of what an issue with ads could look like. But Bill Gaines was intractable, telling the television news magazine "60 Minutes", "We long ago decided we couldn't take money from Pepsi-Cola