Kiki Byrne photographed while concealing her pregnancy. Although Byrne described her clothes as "exclusive clothes – at reasonable prices", Barbara Hulanicki, who went on to launch the original "Biba" boutique, remembered that one of Byrne's black dresses cost 20 guineas, which she thought quite expensive. Hulanicki would later recall how excited she and her friends were to discover Byrne designing the kind of nice, simple, youthful garments that they wanted to wear, but had difficulty finding. Byrne's designs, along with those of Foale & Tuffin, Sonia Rykiel, Quant, and Biba, were worn by the famously trendy Cathy McGowan on her influential music
Biba Apparels costumes from four of its movies "Taal", "Yaadein", "Pardes" and "Badhai Ho Badhai", thus tapping the Merchandising movie memorabilia of the Indian market. It made its first stint in Bollywood merchandising with its integration in "Na tum Jaano Na Hum", followed by many others including blockbuster movies such as "Devdas", "Hulchal" and "Baghban". In October 2012, BIBA joined hands with designer Manish Arora by taking up a 51% stake in the brand Indian by Manish Arora. This fashion apparel brand launched in 2009 and offers apparels such as salwar kameez, sarees, lehengas, kurtis, tunics, and T-shirts. With its design collaboration