Herzogenaurach Herzogenaurach. Even the town's two football clubs were divided by the Adidas/Puma split: ASV Herzogenaurach club was supported by Adidas, while FC Herzogenaurach endorsed Puma's footwear. Both clubs still play at amateur level. The Argentina national football team resided in Herzogenaurach for the 2006 FIFA World Cup. Néstor De la Torre, Mexico's Director of National Teams, said the Selección de fútbol de México (Mexico national team) would gather for 12 days in the city, its last stop before heading to South Africa for the 2010 World Cup. Herzogenaurach was the location of a military airfield beginning in the 1930s. The
Adidas on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful that Dassler described Adidas as "The three stripes company". The brand name is uncapitalized and is stylized with a lower case "a". Adidas was founded by Adolf "Adi" Dassler who made sports shoes in his mother's scullery or laundry room in Herzogenaurach, Germany after his return from World War I. In July 1924, his older brother Rudolf joined the business, which became Dassler Brothers Shoe Factory (). The electricity supply in Herzogenaurach was