Biba in the mid-1990s with Monica Zipper as head designer. Barbara Hulanicki has not been involved with any of these relaunches, and due to the use of Biba's logo and similar labels, these garments are easy to pass off as original vintage pieces. The Biba label was relaunched again in May 2006 under designer Bella Freud. Again, Biba's founder, Barbara Hulanicki, was not contacted for the relaunch and said it was 'very, very painful', believing that the new Biba would 'betray its heritage.' Freud's first collection Spring/Summer 2007 was unveiled at London Fashion Week in September 2006, and was criticised for
Biba women came to Biba before work with no makeup on, put it on in the store and then rushed to work. Biba never exhibited anything in shop windows, believing instead that people would be intrigued and seduced to enter the shop by their captivating store interior seen from outside. It was not unusual for 30,000 people to pass through the doors on a Saturday. There was a BIBA store in Newcastle upon Tyne between 1973-75. Big Biba was a huge responsibility in terms of expense and organization, but Hulanicki and Fitz felt they needed to "keep moving forward." Because of