Biba in 1975, Biba was closed by the British Land Company. The Dorothy Perkins shareholder decided that the Derry and Toms building that housed Big Biba was worth more than the ailing business itself. It sold the trademark to a consortium with no connection to Barbara Hulanicki, who opened a store in London on 27 November 1978, on two floors in Conduit Street in London's Mayfair. The store was not a success, and closed less than two years later. There have been several attempts to relaunch Biba, the first occurring as soon after its closure as 1977. Another relaunch took place
Of the Heart, of the Soul and of the Cross: The Utopian Experience by Gee Street's head, John Baker, but also by most of the major record labels in England. Gee Street brought the group to London in 1990 to record tracks for an album, however, the label found itself facing bankruptcy during the recording. The entire Gee Street operation—along with P.M. Dawn's contract—was sold to the highest bidder, Island Records. Island issued a few more singles in England before releasing "Of the Heart, of the Soul and of the Cross: The Utopian Experience" as P.M. Dawn's debut album. "Of the Heart, of the Soul and of the Cross" featured the international hit