Lara Croft were produced by Toy Biz, based on the video game version of the character. Playmates Toys released a series of action figures that depict Croft in different outfits and accessories from the video games, later producing figures modelled after Jolie for "Lara Croft: Tomb Raider". Graphic designer Marc Klinnert of Studio OXMOX released scale model kits of the character, and later built a full-scale version. "Arcade: The Videogame Magazine" and "PlayStation Magazine" promoted life-size Croft statues as contest prizes. Spurred by a rumour that Eidos provided Lara Croft autographs, fans wrote to the company to obtain them. The quantity prompted
Tomb Raider (2013 video game) be published by Square Enix, after the latter's acquisition of Eidos Interactive in 2009. Camilla Luddington was announced to voice and perform as Lara Croft in 2010, replacing Keeley Hawes. After a delayed release from late 2012 to March 2013, "Tomb Raider" received much anticipation and hype. Upon release, the game received critical acclaim, with critics praising the graphics, the gameplay, Luddington's performance as Lara, and Lara's characterization and development, although the addition of a multiplayer mode was not well received and some reviewers directed criticism towards the disconnection between the narrative and the player's actions during gameplay. "Tomb Raider"