St George (advertisement) Blackcurrant was relaunched as an Asda-exclusive flavour in August 2011 and as a standard flavour in December 2012. Nonetheless, "St George" remains the final advertisement for the drink, with Tango having seldom advertised on television in the 2010s. St George (advertisement) St George is a multi-award-winning television commercial for the British soft drink, Blackcurrant Tango. The commercial was created by Chas Bayfield and Jim Bolton at the UK advertising agency, HHCL + Partners and was directed by Colin Gregg at the production company, Eclipse, for the client David Atter at Britvic. The advertisement was Tango's biggest advertisement to date, and
Independent soft drink Independent soft drink An independent soft drink is a soft drink generally made by smaller privately run businesses or smaller corporations who use alternative marketing strategies to promote their product. The label was arguably started in the early 1970s in response to Coca-Cola and Pepsi Cola's mass media campaigns for the edge in the beverage market. Several groups decided to protest by making and in some cases publicly distributing their homemade brew. Jones Soda is one of the more commonly known "independent" companies, founded in 1987, as well as Jarritos, a popular "independent" soft drink company based from Guadalajara, Jalisco,