Orange Man (advertisement) Tango can on top of the orange man's head, which bears the slogan "You Know When You've Been Tango'd". A deep male voice (Gil Scott-Heron) says the slogan at the same time. At the time of the advertisement's production, successful soft drink television advertising was dominated by Coca-Cola; Trevor Robinson, co-creator of "Orange Man", recalled that "Coca-Cola was the big name in soft-drink advertising then. Nothing was taking on the Coke ads; nothing came close." Robinson recalled that "cause and effect advertising" was very popular on British advertisement at the time, which he described as advertisements where "you come into
Names for soft drinks in the United States Schloss gives the following years as the first attestations of the various terms for these beverages: In the Southern United States, "coke" (or "cola") is used as a generic term for any type of soft drink—not just a Coca-Cola product or another cola. This terminology is also used in areas adjacent to the traditional southern states, such as New Mexico and Southern Indiana. Several other locations have been found to use the generic "coke", such as Trinity County, California and White Pine County, Nevada, although the small populations of these counties may skew survey results. A Twitter data scientist, however,