Charter of the French Language Québécois MNA Gérald Godin himself ordered the sandwich by its name. Dunn's also fought a ruling to change the name of "Smoked Meat" to "Boeuf Mariné" in order to conform to Quebec Language Law. They won the ruling by appeal by proving that if they didn't advertise "Smoked Meat" they would confuse and anger customers. Due to the work of Myer Dunn, under the new ruling, enacted in 1987, Smoked meat became a word in both Official languages of Canada. In 2002, there were reported cases of harassment of allophone merchants who refused to speak French. The 2004 annual report
Name changes due to the Islamic State of Iraq and the Levant changed its name to registered trademark Pauhu Ltd to avoid denial of service attacks and problems with bank and PayPal payments. In 2014, an organisation in the Canadian province of Nova Scotia aimed at assimilating immigrants, previously known as Immigrant Settlement & Integration Services (ISIS), changed its name to Immigrant Services Association of Nova Scotia (ISANS). Its main concern about the former name was its appropriateness towards clients from Iraq and Syria, where ISIL are operative. A language school in Oxford, named Isis after the city's stretch of the River Thames, became the Oxford International Education Group in April 2015.