Retail design the middle of town. The first shopping centre in the Netherlands was built in the 1950s, as retail design ideas began spreading east. The next evolution of retail design was the creation of the boutique in the 1960s, which emphasized retail design run by individuals. Some of the earliest examples of boutiques are the Biba boutique created by Barbara Hulanicki and the Habitat line of stores made by Terence Conran. The rise of the boutique was followed, in the next two decades, with an overall increase in consumer spending across the developed world. This rise made retail design shift to
Biba women came to Biba before work with no makeup on, put it on in the store and then rushed to work. Biba never exhibited anything in shop windows, believing instead that people would be intrigued and seduced to enter the shop by their captivating store interior seen from outside. It was not unusual for 30,000 people to pass through the doors on a Saturday. There was a BIBA store in Newcastle upon Tyne between 1973-75. Big Biba was a huge responsibility in terms of expense and organization, but Hulanicki and Fitz felt they needed to "keep moving forward." Because of