Sarah Moon photography rather than modelling, adopting Sarah Moon as her new name. She successfully captured the fashionable atmosphere of London after the "swinging sixties", working closely with Barbara Hulanicki, who had launched the popular clothes store Biba. In 1972, she shot the "Pirelli" calendar, the first woman to do so. After working for a long time with Cacharel, her reputation grew and she also received commissions from Chanel, Dior, Comme des Garçons and "Vogue". In 1985, Moon moved into gallery and film work. She later directed the music video for Cheb Khaled's pop hit Aïcha. Sarah Moon Sarah Moon (born 1941),
Biba of mail-order catalogues followed in 1968, which allowed customers to buy Biba style without having to come to London. The next move, in 1969, was to Kensington High Street, into a store which previously sold carpet. Again, it was unique; a mix of Art Nouveau decor and Rock and Roll decadence. On 1 May 1971 a bomb was set off inside the store by The Angry Brigade. They claimed responsibility for it in Communique 8, which was published in "IT" magazine. In 1973 with the backing of Dorothy Perkins and British Land, the store moved to the seven-storey Derry &