Puma (brand) Chain Finance in 2016. Puma (brand) Puma SE, branded as Puma, is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. PUMA is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf Dassler had jointly formed the company "Gebrüder Dassler Schuhfabrik" (Dassler Brothers Shoe Factory). The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, "Adidas" and "Puma". Both companies are currently based
German fashion German fashion Germany is a leading country in the fashion industry, along with France, Italy, the United States, the United Kingdom and Japan. German fashion is known for its elegant lines, unconventional young designs, and manufacturers of sports and outdoor clothing. Berlin is the center of young and creative fashion in Germany, prominently displayed at Berlin Fashion Week. Düsseldorf is an important fashion trade center with Igedo. Other important centers of the scene are Munich, Hamburg and Cologne. Smaller places are also important design and production hubs of the German fashion industry, such as Herford, Metzingen, Herzogenaurach, Schorndorf, Chemnitz, Albstadt