Titanic replica (Sichuan) trademark has been abandoned. James Cameron's 1997 "Titanic" movie enjoys great and lasting popularity in China, and introduced the Chinese masses to the Titanic story. The importance of this movie as a reference point for the Chinese developers is indicated by the fact that actor Bernard Hill, who portrayed Captain Edward Smith in Cameron's film, was present at the launch of the project and was named the "honorary captain" of the vessel to be constructed. The investors behind the Sichuan replica approach the 1912 tragedy primarily as a story of heroic self-sacrifice in the face of disaster. The CEO of
Wreck of the RMS Titanic Leibowitz and Kimberly Miller – caused controversy when they were married aboard a submersible that had set down on the bow of "Titanic", in a deliberate echo of a famous scene from James Cameron's 1997 film. The wedding was essentially a publicity stunt, sponsored by a British company called SubSea Explorer which had offered a free dive to "Titanic" that Leibowitz had won. He asked whether his fiancée could come too and was told that she could – but only if she agreed to get married during the trip. The same company also brought along Philip Littlejohn, the grandson of