Guacamole stores, often available refrigerated, frozen or in high pressure packaging which pasteurizes and extends shelf life if products are maintained at . National Guacamole Day is celebrated on the same day as Mexican Independence Day, September 16. On September 3, 2017, 815 gastronomy students set the world record in Concepción de Buenos Aires, Jalisco, Mexico for the largest serving of guacamole, which weighed . On April 6, 2018, Junta Local de Sanidad Vegetal de Tancítaro, Mexico, achieved the Guinness World Records for the largest serving of guacamole. They created it as part of Tancítaro's 7th Annual Avocado Festival in Tancítaro,
Ingredient branding - or at least take it into account in the communication policy - if the image of this ingredient will have an effect on the consumer, meaning a positive influence on his or her buying decision. Cooperative advertising can be used to stimulate the end product manufacturer to advertise the ingredient, though it is seldom done. While "Intel Inside" has success with this large cooperative advertising program, there are few cooperative advertising program offered by other ingredient suppliers. To investigate this question, Juan Zhang and his co-authors introduced a dynamic cooperative advertising model in an assemble supply chain where the