IPhone pay any costs to release or distribute the application beyond the membership fee. The App Store was launched with the release of iOS 2.0, on July 11, 2008. The update was free for iPhone users; owners of older iPod Touches were required to pay US$10 for it. Once a developer has submitted an application to the App Store, Apple holds firm control over its distribution. Apple can halt the distribution of applications it deems inappropriate, for example, I Am Rich, a US$1000 program that simply demonstrated the wealth of its user. Apple has been criticized for banning third-party applications that
IPhone 3GS more favorable reviews mainly because it comes pre-installed with iOS 4. Jason Snell of Macworld praised the iPhone 3GS, saying that "the device's internal changes shines in the iOS 4 update, making the iPhone 3GS a worthwhile upgrade compared to its predecessor although a little too late compared to the iPhone 4." TIPB stated that "aside from hardware specific features like FaceTime, Retina Display, and gyroscope support, the bottom line is iPhone 3GS users are getting the same software that makes the iPhone 4 great." Shortly after the release of the iPhone 3GS, some users reported overheating of the device