IPhone towards a phone. Apple created the device during a secretive collaboration with Cingular Wireless (which became AT&T Mobility) at the time—at an estimated development cost of US$150 million over thirty months. According to Steve Jobs, the "i" word in "iMac" (and therefore "iPod", "iPhone" and "iPad") stands for internet, individual, instruct, inform, and inspire. Apple rejected the "design by committee" approach that had yielded the Motorola ROKR E1, a largely unsuccessful collaboration with Motorola. Among other deficiencies, the ROKR E1's firmware limited storage to only 100 iTunes songs to avoid competing with Apple's iPod nano. Cingular gave Apple the liberty
IPod If an iPod is formatted on a Mac OS computer, it uses the HFS+ file system format, which allows it to serve as a boot disk for a Mac computer. If it is formatted on Windows, the FAT32 format is used. With the release of the Windows-compatible iPod, the default file system used on the iPod line switched from HFS+ to FAT32, although it can be reformatted to either file system (excluding the iPod Shuffle which is strictly FAT32). Generally, if a new iPod (excluding the iPod Shuffle) is initially plugged into a computer running Windows, it will be formatted