Kiki Byrne photographed while concealing her pregnancy. Although Byrne described her clothes as "exclusive clothes – at reasonable prices", Barbara Hulanicki, who went on to launch the original "Biba" boutique, remembered that one of Byrne's black dresses cost 20 guineas, which she thought quite expensive. Hulanicki would later recall how excited she and her friends were to discover Byrne designing the kind of nice, simple, youthful garments that they wanted to wear, but had difficulty finding. Byrne's designs, along with those of Foale & Tuffin, Sonia Rykiel, Quant, and Biba, were worn by the famously trendy Cathy McGowan on her influential music
Of the Heart, of the Soul and of the Cross: The Utopian Experience by Gee Street's head, John Baker, but also by most of the major record labels in England. Gee Street brought the group to London in 1990 to record tracks for an album, however, the label found itself facing bankruptcy during the recording. The entire Gee Street operation—along with P.M. Dawn's contract—was sold to the highest bidder, Island Records. Island issued a few more singles in England before releasing "Of the Heart, of the Soul and of the Cross: The Utopian Experience" as P.M. Dawn's debut album. "Of the Heart, of the Soul and of the Cross" featured the international hit