IPhone towards a phone. Apple created the device during a secretive collaboration with Cingular Wireless (which became AT&T Mobility) at the time—at an estimated development cost of US$150 million over thirty months. According to Steve Jobs, the "i" word in "iMac" (and therefore "iPod", "iPhone" and "iPad") stands for internet, individual, instruct, inform, and inspire. Apple rejected the "design by committee" approach that had yielded the Motorola ROKR E1, a largely unsuccessful collaboration with Motorola. Among other deficiencies, the ROKR E1's firmware limited storage to only 100 iTunes songs to avoid competing with Apple's iPod nano. Cingular gave Apple the liberty
IPhone (1st generation) the phone." Jobs introduced the iPhone as a combination of three devices: a "widescreen iPod with touch controls"; a "revolutionary mobile phone"; and a "breakthrough Internet communicator". Six weeks before the iPhone was to be released, the plastic screen was replaced with a glass one, after Jobs was upset that the screen of the prototype he was carrying in his pocket had been scratched by his keys. The quick switch led to a bidding process for a manufacturing contractor that was won by Foxconn, which had just opened up a new wing of its Shenzhen factory complex specifically for this