Retail design the middle of town. The first shopping centre in the Netherlands was built in the 1950s, as retail design ideas began spreading east. The next evolution of retail design was the creation of the boutique in the 1960s, which emphasized retail design run by individuals. Some of the earliest examples of boutiques are the Biba boutique created by Barbara Hulanicki and the Habitat line of stores made by Terence Conran. The rise of the boutique was followed, in the next two decades, with an overall increase in consumer spending across the developed world. This rise made retail design shift to
Biba in the first store, Little painted the Biba sign above the shop and blacked out all the windows. The blacked out windows didn’t allow the store’s interior to receive any sunlight, which was vital for the Biba’s art nouveau atmosphere. The Biba logo was customized in various ways to be appropriate for all the different products. Every product had the Biba logo on it. The labels showing size, color and price all resembled a similar style. Biba was the first to set a standard for brand marketing and the first high street store to create a look for itself. The