St George (advertisement) which they planned as a 90-second advertisement–the longest Tango advertisement so far–which would not attack Coca-Cola but instead present the drink as very "British" and present another confrontational style of advertising the product. The decision to make the advertisement longer came from both Tango's desire to surprise its customers and because the only soft drink brand that could afford to do such a long commercial was Coca-Cola. Using a majority of the advertisement's budget on the production (rather than airtime) and only airing it 10 times was a risk that Tango believed was worth taking. HHCL hired television actor Ray
Corona (soft drink) Corona (soft drink) Corona was a brand of carbonated soft drink produced by Thomas & Evans Ltd in South Wales, and distributed across the United Kingdom. The firm was created by grocers William Thomas and William Evans when they saw a market for soft drinks caused by the growing influence of the temperance movement. The company's first factory was based in Porth, Rhondda, eventually expanding to 87 depots and factories throughout Britain. Corona was sold to The Beecham Group in the 1950s and subsequently to Britvic Soft Drinks, but stopped trading as a brand in the late 1990s. William Thomas