Biba in 1975, Biba was closed by the British Land Company. The Dorothy Perkins shareholder decided that the Derry and Toms building that housed Big Biba was worth more than the ailing business itself. It sold the trademark to a consortium with no connection to Barbara Hulanicki, who opened a store in London on 27 November 1978, on two floors in Conduit Street in London's Mayfair. The store was not a success, and closed less than two years later. There have been several attempts to relaunch Biba, the first occurring as soon after its closure as 1977. Another relaunch took place
Dedicated Follower of Fashion mocks would later take its title to heart. In the mid-1960s fashion in Britain was becoming increasingly daring and outrageous, driven by the youth-oriented culture of Swinging London. Boutiques such as Biba, designers like Mary Quant, and the television personalities like Cathy McGowan who popularised them became celebrated as much as the entertainers who wore their mod clothes. Fashion trends changed rapidly, and the Carnaby Street shops did a brisk business from those trying to avoid seeming out of step with the latest craze. Ray Davies saw all this and satirised the hypothetical extreme, a superficial dandy whose ""clothes are