IPhone towards a phone. Apple created the device during a secretive collaboration with Cingular Wireless (which became AT&T Mobility) at the time—at an estimated development cost of US$150 million over thirty months. According to Steve Jobs, the "i" word in "iMac" (and therefore "iPod", "iPhone" and "iPad") stands for internet, individual, instruct, inform, and inspire. Apple rejected the "design by committee" approach that had yielded the Motorola ROKR E1, a largely unsuccessful collaboration with Motorola. Among other deficiencies, the ROKR E1's firmware limited storage to only 100 iTunes songs to avoid competing with Apple's iPod nano. Cingular gave Apple the liberty
IPod Touch (5th generation) were sold with the iPod Touch include the lanyard for the iPod Touch loop (not available for the 16 GB model). Andrew Williams from "TrustedReviews" noted the 5th generation iPod touch's common features with the iPhone 5, while praising the design and the respectable connectivity. Graham Barlow of "TechRadar" commended the improved screen, more color variants, greater quality earphones and the iPod's light weight while criticizing the "reset" of the lightning port. Scott Stein of CNET praised the enhanced camera quality and design, but remarked that the iPod touch is still weaker and outclassed compared to other iOS devices. IPod