Kiki Byrne photographed while concealing her pregnancy. Although Byrne described her clothes as "exclusive clothes – at reasonable prices", Barbara Hulanicki, who went on to launch the original "Biba" boutique, remembered that one of Byrne's black dresses cost 20 guineas, which she thought quite expensive. Hulanicki would later recall how excited she and her friends were to discover Byrne designing the kind of nice, simple, youthful garments that they wanted to wear, but had difficulty finding. Byrne's designs, along with those of Foale & Tuffin, Sonia Rykiel, Quant, and Biba, were worn by the famously trendy Cathy McGowan on her influential music
Biba picture describing the department. These were commissioned by Thomas and Whitmore and designed by Kasia Charko. The store had an Art Deco-interior reminiscent of the Golden Age of Hollywood and non-traditional displays, such as a giant Snoopy and his doghouse in the children's department, where merchandise based on the "Peanuts" comic strip was sold. The Biba Food Hall was also designed ingeniously, each part being aimed at one particular kind of product; a unit made to look like a dog (based on Hulanicki's own dog, a Great Dane named Othello) consisted of dog food; a huge baked beans tin can