Vanity Fair (magazine) the Great Depression and declining advertising revenues, although its circulation, at 90,000 copies, was at its peak. Condé Nast announced in December 1935 that "Vanity Fair" would be folded into "Vogue" (circulation 156,000) as of the March 1936 issue. Condé Nast Publications, under the ownership of S.I. Newhouse, announced in June 1981 that it was reviving the magazine. The first issue was released in February 1983 (cover date March), edited by Richard Locke, formerly of "The New York Times Book Review". After three issues, Locke was replaced by Leo Lerman, veteran features editor of "Vogue". He was followed by editors
Vogue (magazine) December 17 of that year, with a cover price of 10 cents (). Turnure's intention was to create a publication that celebrated the "ceremonial side of life"; one that "attracts the sage as well as debutante, men of affairs as well as the belle." From its inception, the magazine targeted the new New York upper class. "Vogue" glamorously "recount[ed] their habits, their leisure activities, their social gatherings, the places they frequented, and the clothing they wore...and everyone who wanted to look like them and enter their exclusive circle." The magazine at this time was primarily concerned with fashion, with coverage