Konig's Westphalian Gin fermented, juniper berries from the bushes of that plant that grow on the slopes of the nearby Teutoburg Forest. In the nineteenth century around twenty companies produced the spirit. Only gins distilled near Steinhagen can legally be called "Steinhäger" gins. Since Konig's gin was much like other "Steinhäger" gins, it sought to differentiate itself from its competitors through exaggerated advertising slogans. The gin claimed unlikely medicinal benefits under the slogan, "The Spirit that rejuvenates". Other such slogans included "The only perfect gin", "The Royal Liqueur" and "The Royal Appetiser & Digestive". Its advertising included the obviously spurious claim that it
Gin Ichimaru can swing a Zanpakutō like it is nobody's business as well, but it is his smile that gets us more than anything else...". Another IGN review of "Bleach" volume 17 used Gin as an example of "Bleach"<nowiki>'</nowiki>s colorful and well-developed supporting cast, and remarked that his story would be capable of filling a manga series of its own. Gin Ichimaru Gin's most prominent characteristic is his expression; with his slitted eyes and ever-present grin, his face looks like that of a fox. Ichigo Kurosaki derisively nicknames him "fox-face" in their first meeting because of this (in the English dub, he