Tom Cruise not renew their production contract with him. In addition, Marketing Evaluations reported that Cruise's Q score (a measure of the popularity of celebrities), had fallen 40 percent. October 10, 2006, was declared "Tom Cruise Day" in Japan; the Japan Memorial Day Association said that he was awarded with a special day because he has made more trips to Japan than any other Hollywood star. While reviewing "Days of Thunder", film critic Roger Ebert noted the similarities between several of Cruise's 1980s films and nicknamed the formula the "Tom Cruise Picture". Some of Cruise's later films like "A Few Good Men"
Tom Cruise: An Unauthorized Biography has known for a matter of days? ... What was going on? I wanted to know more." In an interview with the "Associated Press", Morton stated that he asked Cruise for an interview, but was turned down: "I asked Tom for an interview and he declined. The Church of Scientology has got a very controversial reputation and that is what he is linked with. An unauthorized biography would essentially be a compromise … I want to investigate it without any kind of fetters." Morton consulted with private investigator and former adult film actor Paul Baressi, who investigated Cruise's private life.