Vanity Fair (magazine) the Great Depression and declining advertising revenues, although its circulation, at 90,000 copies, was at its peak. Condé Nast announced in December 1935 that "Vanity Fair" would be folded into "Vogue" (circulation 156,000) as of the March 1936 issue. Condé Nast Publications, under the ownership of S.I. Newhouse, announced in June 1981 that it was reviving the magazine. The first issue was released in February 1983 (cover date March), edited by Richard Locke, formerly of "The New York Times Book Review". After three issues, Locke was replaced by Leo Lerman, veteran features editor of "Vogue". He was followed by editors
Vogue (magazine) the magazine's editor, comments on the initiative by stating "as one of the fashion industry's most powerful voices, "Vogue" has a unique opportunity to engage with relevant issues where we feel we can make a difference." The name "Vogue" means "style" in French. "Vogue" was described by book critic Caroline Weber in a December 2006 edition of "The New York Times" as "the world's most influential fashion magazine": The publication claims to reach 11 million readers in the US and 12.5 million internationally. Furthermore, Wintour was described as one of the most powerful figures in fashion. Google partnered with "Vogue"