Biba in 1975, Biba was closed by the British Land Company. The Dorothy Perkins shareholder decided that the Derry and Toms building that housed Big Biba was worth more than the ailing business itself. It sold the trademark to a consortium with no connection to Barbara Hulanicki, who opened a store in London on 27 November 1978, on two floors in Conduit Street in London's Mayfair. The store was not a success, and closed less than two years later. There have been several attempts to relaunch Biba, the first occurring as soon after its closure as 1977. Another relaunch took place
Biba straying from the original concept of low-priced clothes for teenagers, needing 'more polish', as they 'had a Biba flavour but lacked the retro details that the original Biba designs had.' Freud's second attempt, Autumn/Winter 2007 was also panned as 'the kind of thing that's already over-available in fast fashion chains.' Freud left the company after just 2 seasons in June 2007 to relaunch her own label. The Biba relaunch failed and the company went into administration for a second time in 2008. House of Fraser bought the company in November 2009 for a second relaunch by an in-house design team,