Biba signed with Asda to produce three to four collections of clothing retailing between £11 and £18. In 2014, it was announced that Hulanicki would be a consultant to the Biba brand, after signing an agreement with House of Fraser. Biba Biba was a London fashion store of the 1960s and 1970s. Biba was started and primarily run by the Polish-born Barbara Hulanicki with help of her husband Stephen Fitz-Simon. Biba's early years were rather humble, with many of the outfits being cheap and available to the public by mail order. Biba’s postal boutique had its first significant success in May
Swinging Sixties Radio Caroline and Radio London, and from 1967 on BBC Radio One. During the Swinging Sixties, fashion and photography were featured in "Queen" magazine, which drew attention to fashion designer Mary Quant. Mod-related fashions such as the miniskirt stimulated fashionable London shopping areas such as Carnaby Street and King's Road, Chelsea. The model Jean Shrimpton was another icon and one of the world's first supermodels. She was the world's highest paid and most photographed model during this time. Shrimpton was called "The Face of the '60s", in which she has been considered by many as "the symbol of Swinging London"