Tom Cruise not renew their production contract with him. In addition, Marketing Evaluations reported that Cruise's Q score (a measure of the popularity of celebrities), had fallen 40 percent. October 10, 2006, was declared "Tom Cruise Day" in Japan; the Japan Memorial Day Association said that he was awarded with a special day because he has made more trips to Japan than any other Hollywood star. While reviewing "Days of Thunder", film critic Roger Ebert noted the similarities between several of Cruise's 1980s films and nicknamed the formula the "Tom Cruise Picture". Some of Cruise's later films like "A Few Good Men"
Tom Cruise: An Unauthorized Biography a lot of things right now." Paula Wagner, Tom Cruise's business partner in their company Cruise/Wagner Productions, released a statement supporting Cruise and criticizing Morton's work. Wagner called the book "a disgraceful piece of gossip-mongering, filled with distortions and outright lies that no sensible person will take seriously." Eliot Abelson said that the Church had attempted to contact Morton and give him a tour, but "received nothing." Abelson stated "This was a pre-ordained mission to trash Tom Cruise. He didn't ask to speak to David Miscavige and wrote some horrible things about him which are totally untrue. No one has