Kenneth Tynan theatre critic until mid-1963 when he joined the National Theatre. In 1963, Laurence Olivier became the British National Theatre Company's first artistic director. Tynan had been highly dismissive of Olivier's achievements as artistic director of the Chichester Festival Theatre, which had opened in 1962, but he recommended himself for the role of literary manager. Olivier was initially outraged by Tynan's presumption but Olivier's wife, Joan Plowright, convinced him that Tynan would be an asset at the National Theatre Company, then based at the Old Vic theatre. When he became the National Theatre's literary manager, Tynan ceased to be the theatre
New Vic Theatre and this shortened name was formally adopted later. Whereas the old theatre had a seating capacity of 389, the main auditorium in the new theatre has a capacity of just over 600, with the audience surrounding a central stage as before. The acoustics for music are good and the Lindsay String Quartet performed there regularly, as they had done at the old theatre. The theatre continues to keep close to its Potteries roots. One of the plays in its re-opening season was by local playwright Arthur Berry. In 1998 Peter Cheeseman retired as Artistic Director, and was succeeded by Gwenda