Guacamole stores, often available refrigerated, frozen or in high pressure packaging which pasteurizes and extends shelf life if products are maintained at . National Guacamole Day is celebrated on the same day as Mexican Independence Day, September 16. On September 3, 2017, 815 gastronomy students set the world record in Concepción de Buenos Aires, Jalisco, Mexico for the largest serving of guacamole, which weighed . On April 6, 2018, Junta Local de Sanidad Vegetal de Tancítaro, Mexico, achieved the Guinness World Records for the largest serving of guacamole. They created it as part of Tancítaro's 7th Annual Avocado Festival in Tancítaro,
Ingredient branding end product manufacturer purchases components from two suppliers. Results show that the reason that there is seldom supplier providing a cooperative advertising program to his manufacturer is that his unit profit margin is too low. They also show that some suppliers could offer their common manufacturer a cooperative advertising program cooperatively. Co-branding Ingredient branding In marketing, ingredient-branding is creating a brand for an ingredient or component of a product, to project the high quality or performance of the ingredient. Ingredient-branding takes a special position in marketing, as it cannot be clearly allocated to either industrial or consumer goods marketing. On