Tom Cruise not renew their production contract with him. In addition, Marketing Evaluations reported that Cruise's Q score (a measure of the popularity of celebrities), had fallen 40 percent. October 10, 2006, was declared "Tom Cruise Day" in Japan; the Japan Memorial Day Association said that he was awarded with a special day because he has made more trips to Japan than any other Hollywood star. While reviewing "Days of Thunder", film critic Roger Ebert noted the similarities between several of Cruise's 1980s films and nicknamed the formula the "Tom Cruise Picture". Some of Cruise's later films like "A Few Good Men"
Tom Cruise costar Cameron Diaz; the film was released on June 23, 2010. On February 9, 2010, Cruise confirmed that he would star in "", the fourth installment in the "" series. The film was released in December 2011 to high critical acclaim and box office success. Unadjusted for ticket price inflation, it is Cruise's biggest commercial success to date. On May 6, 2011, Cruise was awarded a humanitarian award from the Simon Wiesenthal Centre and Museum of Tolerance for his work as a dedicated philanthropist. In mid-2011, Cruise started shooting the movie "Rock of Ages", in which he played the character