Biba in the mid-1990s with Monica Zipper as head designer. Barbara Hulanicki has not been involved with any of these relaunches, and due to the use of Biba's logo and similar labels, these garments are easy to pass off as original vintage pieces. The Biba label was relaunched again in May 2006 under designer Bella Freud. Again, Biba's founder, Barbara Hulanicki, was not contacted for the relaunch and said it was 'very, very painful', believing that the new Biba would 'betray its heritage.' Freud's first collection Spring/Summer 2007 was unveiled at London Fashion Week in September 2006, and was criticised for
Biba at one point was a young Anna Wintour, later editor of "Vogue". The Biba look consisted of what Hulanicki called "Auntie Colours" - blackish mulberries, blueberries, rusts and plums. Hulanicki described them as "look[ing] like a funeral". Regarding her designs, she stated "I didn't want to make clothes for kept women, I wanted to make clothes for people in the street, and Fitz and I always tried to get prices down, down to the bare minimum." Biba smocks were uncomfortable and itchy, and stopped women’s arms from bending - something that did not stop customers from buying the clothes. They