Kiki Byrne photographed while concealing her pregnancy. Although Byrne described her clothes as "exclusive clothes – at reasonable prices", Barbara Hulanicki, who went on to launch the original "Biba" boutique, remembered that one of Byrne's black dresses cost 20 guineas, which she thought quite expensive. Hulanicki would later recall how excited she and her friends were to discover Byrne designing the kind of nice, simple, youthful garments that they wanted to wear, but had difficulty finding. Byrne's designs, along with those of Foale & Tuffin, Sonia Rykiel, Quant, and Biba, were worn by the famously trendy Cathy McGowan on her influential music
Biba Apparels store in Mumbai in 2004. Kishore Biyani’s Future Group acquired a 6.5% stake in Biba in 2007.Future group divested from Biba Apparels in 2013. In 2014, Biba Apparels acquired a minority stake in the designer label Anju Modi. Biba, in October 2014, launched its own e-commerce portal biba.in, to leverage the country's fast growing e-commerce space. In order to tap the value segment market and the youth segment of tier 2 and 3 cities, a new line of Indian wear under brand Rangriti was launched by Biba in 2014. In 2002, BIBA tied up with Mukta Arts to replicate designer