IPhone of the iPhone have also garnered praise. The iPhone is one of the most widely used smartphones in the world, and its success has been credited with helping Apple become one of the world's most valuable publicly traded companies. Development of what was to become the iPhone began in 2004, when Apple started to gather a team of 1,000 employees (including Jonathan Ive, the designer behind the iMac and iPod) to work on the highly confidential "Project Purple." Apple CEO Steve Jobs steered the original focus away from a tablet (which Apple eventually revisited in the form of the iPad)
IPod Touch (5th generation) were sold with the iPod Touch include the lanyard for the iPod Touch loop (not available for the 16 GB model). Andrew Williams from "TrustedReviews" noted the 5th generation iPod touch's common features with the iPhone 5, while praising the design and the respectable connectivity. Graham Barlow of "TechRadar" commended the improved screen, more color variants, greater quality earphones and the iPod's light weight while criticizing the "reset" of the lightning port. Scott Stein of CNET praised the enhanced camera quality and design, but remarked that the iPod touch is still weaker and outclassed compared to other iOS devices. IPod