Piada Italian Street Food Grill. Chris Doody, owner of the company, is a co-founder of the Bravo Brio Restaurant Group chain. He sold his stake to investors in 2006 and launched the Piada concept around the Italian "wrap-like sandwich" known as a Piada or Piadina, a street food he sampled in northern Italy. It is stuffed with pastas, meats, cheeses, sauce and vegetables. Piada also serves pasta bowls, chopped salads, tascas, soups, and cannoli chips—a dessert item. There is a kids menu featuring smaller versions of the main menu items. Piada Italian Street Food Piada Italian Street Food is a fast casual Italian cuisine
Food marketing marketing are often called the "four Ps" of the marketing mix because they relate to product, price, promotion, and place. One reason food manufacturers receive the largest percentage of the retail food dollar is that they provide the most differentiating, value-added service. The money that manufacturers invest in developing, pricing, promotion, and placing their products helps differentiate a food product on the basis of both quality and brand-name recognition. Overall, the marketing mix can add value to a food organisation's product. In deciding what type of new food products a consumer would most prefer, a manufacturer can either try to