Sarah Moon photography rather than modelling, adopting Sarah Moon as her new name. She successfully captured the fashionable atmosphere of London after the "swinging sixties", working closely with Barbara Hulanicki, who had launched the popular clothes store Biba. In 1972, she shot the "Pirelli" calendar, the first woman to do so. After working for a long time with Cacharel, her reputation grew and she also received commissions from Chanel, Dior, Comme des Garçons and "Vogue". In 1985, Moon moved into gallery and film work. She later directed the music video for Cheb Khaled's pop hit Aïcha. Sarah Moon Sarah Moon (born 1941),
Biba Apparels costumes from four of its movies "Taal", "Yaadein", "Pardes" and "Badhai Ho Badhai", thus tapping the Merchandising movie memorabilia of the Indian market. It made its first stint in Bollywood merchandising with its integration in "Na tum Jaano Na Hum", followed by many others including blockbuster movies such as "Devdas", "Hulchal" and "Baghban". In October 2012, BIBA joined hands with designer Manish Arora by taking up a 51% stake in the brand Indian by Manish Arora. This fashion apparel brand launched in 2009 and offers apparels such as salwar kameez, sarees, lehengas, kurtis, tunics, and T-shirts. With its design collaboration