Biba in 1975, Biba was closed by the British Land Company. The Dorothy Perkins shareholder decided that the Derry and Toms building that housed Big Biba was worth more than the ailing business itself. It sold the trademark to a consortium with no connection to Barbara Hulanicki, who opened a store in London on 27 November 1978, on two floors in Conduit Street in London's Mayfair. The store was not a success, and closed less than two years later. There have been several attempts to relaunch Biba, the first occurring as soon after its closure as 1977. Another relaunch took place
Youthquake (movement) source of inspiration to the street style of the youth. Boutiques Biba, Bazaar and Paraphernalia housed talent like Betsey Johnson and Emmanuelle Khanh and utilized mass-production to fill their shops with the latest trends. These boutiques were key players in London and the US as they were the first to cater specifically to the youth market with a modern approach: "clothes displayed like art in a gallery, cooler-than-thou young salesgirls, and rock and roll blaring from the speakers—shops that marketed clothes as part of a whole, deliriously amusing lifestyle". The Scott Paper Company took advantage of mass-production and created disposable