The Old Vic and Laurence Olivier as its stars, performing mainly at the New Theatre (now the Noël Coward Theatre) until the Old Vic was ready to reopen in 1950. In 1946, an offshoot of the company was established in Bristol as the Bristol Old Vic. In 1963, the Old Vic company was dissolved and the new National Theatre Company, under the artistic direction of Lord Olivier, was based at the Old Vic until its own building was opened on the South Bank near Waterloo Bridge in 1976. In July 1974 the Old Vic presented a rock concert for the first time. National
Artistic director Artistic director An artistic director is the executive of an arts organization, particularly in a theatre or dance company, who handles the organization's artistic direction. They are generally a producer and director, but not in the sense of a mogul, since the organization is generally a non-profit organization. The artistic director of a theatre company is the individual with the overarching artistic control of the theatre's production choices, directorial choices, and overall artistic vision. In smaller theatres, the artistic director may be the founder of the theatre and the primary director of its plays. In larger non-profit theatres (often known