Orange Man (advertisement) Tango can on top of the orange man's head, which bears the slogan "You Know When You've Been Tango'd". A deep male voice (Gil Scott-Heron) says the slogan at the same time. At the time of the advertisement's production, successful soft drink television advertising was dominated by Coca-Cola; Trevor Robinson, co-creator of "Orange Man", recalled that "Coca-Cola was the big name in soft-drink advertising then. Nothing was taking on the Coke ads; nothing came close." Robinson recalled that "cause and effect advertising" was very popular on British advertisement at the time, which he described as advertisements where "you come into
Soft drink In Australia and New Zealand, "fizzy drink" or "soft drink" is typically used. In South African English, "cool drink" and "cold drink" are used, but in South African Indian English, "cool drink" is most prevalent. Older people often use the term 'mineral'. In Spanish, speakers often use the word "refresco", meaning 'refreshment'. Given its carbonated content, it is also commonly called "gaseosa", from "agua gaseosa". The origins of soft drinks lie in the development of fruit-flavored drinks. In the medieval Middle East, a variety of fruit-flavoured soft drinks were widely drunk, such as sharbat, and were often sweetened with ingredients