Guacamole Michoacán, Mexico. The serving weighed 3,788 kg (8,351 lb) and had more than 350 people help prepare it. Guacamole Guacamole (; informally shortened to "guac" in English-speaking territories since the 1980s) is an avocado-based dip, spread, or salad first developed by the Aztecs in what is now Mexico. In addition to its use in modern Mexican cuisine, it has become part of international and American cuisine as a dip, condiment and salad ingredient. The name comes from an Aztec dialect via Nahuatl , which literally translates to "avocado sauce", from "āhuacatl" ("avocado") + "molli" ("sauce", literally "concoction"). In Mexican Spanish,
Ingredient branding Ingredient branding In marketing, ingredient-branding is creating a brand for an ingredient or component of a product, to project the high quality or performance of the ingredient. Ingredient-branding takes a special position in marketing, as it cannot be clearly allocated to either industrial or consumer goods marketing. On the one hand, the consumer is the end-user of the ingredient, but at the same time is not part of the buying decision for the component, as this is up to the producer of the end product. On the other hand the producer will only decide on the usage of the ingredient