Tom Cruise not renew their production contract with him. In addition, Marketing Evaluations reported that Cruise's Q score (a measure of the popularity of celebrities), had fallen 40 percent. October 10, 2006, was declared "Tom Cruise Day" in Japan; the Japan Memorial Day Association said that he was awarded with a special day because he has made more trips to Japan than any other Hollywood star. While reviewing "Days of Thunder", film critic Roger Ebert noted the similarities between several of Cruise's 1980s films and nicknamed the formula the "Tom Cruise Picture". Some of Cruise's later films like "A Few Good Men"
Tom Cruise: Unauthorized that the author was contacting individuals involved with the Church of Scientology in the course of his research on Cruise, an attorney for Cruise contacted the publisher of "Tom Cruise: Unauthorized". Attorney Bertram Fields' letter stated: "I represent Tom Cruise. I have been advised that you intend to publish a biography of Mr. Cruise. I believe that your book may contain numerous false and defamatory statements about Mr. Cruise. I urge you to check your facts very carefully before publication, since it is certainly Mr. Cruise's intention to institute an appropriate action should your book contain such statements." Though Clarkson's