St George (advertisement) which they planned as a 90-second advertisement–the longest Tango advertisement so far–which would not attack Coca-Cola but instead present the drink as very "British" and present another confrontational style of advertising the product. The decision to make the advertisement longer came from both Tango's desire to surprise its customers and because the only soft drink brand that could afford to do such a long commercial was Coca-Cola. Using a majority of the advertisement's budget on the production (rather than airtime) and only airing it 10 times was a risk that Tango believed was worth taking. HHCL hired television actor Ray
Soft drink In Australia and New Zealand, "fizzy drink" or "soft drink" is typically used. In South African English, "cool drink" and "cold drink" are used, but in South African Indian English, "cool drink" is most prevalent. Older people often use the term 'mineral'. In Spanish, speakers often use the word "refresco", meaning 'refreshment'. Given its carbonated content, it is also commonly called "gaseosa", from "agua gaseosa". The origins of soft drinks lie in the development of fruit-flavored drinks. In the medieval Middle East, a variety of fruit-flavoured soft drinks were widely drunk, such as sharbat, and were often sweetened with ingredients