Kiki Byrne photographed while concealing her pregnancy. Although Byrne described her clothes as "exclusive clothes – at reasonable prices", Barbara Hulanicki, who went on to launch the original "Biba" boutique, remembered that one of Byrne's black dresses cost 20 guineas, which she thought quite expensive. Hulanicki would later recall how excited she and her friends were to discover Byrne designing the kind of nice, simple, youthful garments that they wanted to wear, but had difficulty finding. Byrne's designs, along with those of Foale & Tuffin, Sonia Rykiel, Quant, and Biba, were worn by the famously trendy Cathy McGowan on her influential music
Biba became the uniform of the era, with the added bonus of that whatever you bought, you could always get accessories to match. Miniskirts were causing a scene of their own, getting shorter by the week. Although not the first British designer to show the mini skirt, Biba was responsible for putting it on the high street and as miniskirts were in fashion, everything needed to be associated with them. Biba also brought out some of the first maxi coats. Biba's second store in London, the Kensington Church Street boutique, looked like an old apothecary on the outside with the wooden