Guacamole stores, often available refrigerated, frozen or in high pressure packaging which pasteurizes and extends shelf life if products are maintained at . National Guacamole Day is celebrated on the same day as Mexican Independence Day, September 16. On September 3, 2017, 815 gastronomy students set the world record in Concepción de Buenos Aires, Jalisco, Mexico for the largest serving of guacamole, which weighed . On April 6, 2018, Junta Local de Sanidad Vegetal de Tancítaro, Mexico, achieved the Guinness World Records for the largest serving of guacamole. They created it as part of Tancítaro's 7th Annual Avocado Festival in Tancítaro,
Vital ingredient being a record year for both sales and profit. In 2011 Vital Ingredient secured £2.75 million in funding from Santander Corporate & Commercial’s Breakthrough programme. The company's annual turnover has since doubled to £12 million. In April 2016 the chain underwent a £12m management buyout led by Alex Heynes, which was backed by private equity house LDC. The chain also secured £4 million in growth capital from Santander as they look to grow to over 40 stores Vital Ingredient primarily markets its own range of tossed salads and soups made on site. Juices, smoothies and hot breakfasts are also included