Konig's Westphalian Gin fermented, juniper berries from the bushes of that plant that grow on the slopes of the nearby Teutoburg Forest. In the nineteenth century around twenty companies produced the spirit. Only gins distilled near Steinhagen can legally be called "Steinhäger" gins. Since Konig's gin was much like other "Steinhäger" gins, it sought to differentiate itself from its competitors through exaggerated advertising slogans. The gin claimed unlikely medicinal benefits under the slogan, "The Spirit that rejuvenates". Other such slogans included "The only perfect gin", "The Royal Liqueur" and "The Royal Appetiser & Digestive". Its advertising included the obviously spurious claim that it
Broker's Gin be recognised for its Englishness – a gentleman wearing a bowler hat. Such a gentleman would typically have been a stockbroker in the City of London, hence the name “Broker’s” for the brand. Every bottle of Broker’s Gin is topped with a miniature plastic bowler hat. Broker’s Gin is distributed across the United States and in over 40 other countries. It was introduced to the U.S. market in 2001 in partnership with Hood River Distillers, Inc. The base spirit for Broker's Gin is quadruple-distilled pure grain spirit made from English wheat. The flavour is provided by ten natural botanical ingredients,