Vanity Fair (U.S. magazine 1913–36) editor for some time. However, it became a casualty of the Great Depression and declining advertising revenues, although its circulation, at 90,000 copies, was at its peak. Condé Nast announced in December 1935 that "Vanity Fair" would be merged with "Vogue" (circulation 156,000) as of the March 1936 issue. In 1983 "Vanity Fair" was revived by Condé Nast Publications as a magazine of pop culture, fashion and politics. Vanity Fair (U.S. magazine 1913–36) Vanity Fair is an American society magazine published from 1913 to 1936. It was highly successful until the Great Depression led to its becoming unprofitable, and it
Vogue (magazine) December 17 of that year, with a cover price of 10 cents (). Turnure's intention was to create a publication that celebrated the "ceremonial side of life"; one that "attracts the sage as well as debutante, men of affairs as well as the belle." From its inception, the magazine targeted the new New York upper class. "Vogue" glamorously "recount[ed] their habits, their leisure activities, their social gatherings, the places they frequented, and the clothing they wore...and everyone who wanted to look like them and enter their exclusive circle." The magazine at this time was primarily concerned with fashion, with coverage