St George (advertisement) which they planned as a 90-second advertisement–the longest Tango advertisement so far–which would not attack Coca-Cola but instead present the drink as very "British" and present another confrontational style of advertising the product. The decision to make the advertisement longer came from both Tango's desire to surprise its customers and because the only soft drink brand that could afford to do such a long commercial was Coca-Cola. Using a majority of the advertisement's budget on the production (rather than airtime) and only airing it 10 times was a risk that Tango believed was worth taking. HHCL hired television actor Ray
Soft drink easy access to soft drinks violates that responsibility. Vending machine proponents believe that obesity is a complex issue and soft drinks are not the only cause. A 2011 bill to tax soft drinks in California failed, with some opposing lawmakers arguing that parents—not the government—should be responsible for children's drink choices. On May 3, 2006, the Alliance for a Healthier Generation, Cadbury Schweppes, The Coca-Cola Company, PepsiCo, and the American Beverage Association announced new guidelines that will voluntarily remove high-calorie soft drinks from all U.S. schools. On May 19, 2006, the British education secretary, Alan Johnson, announced new minimum nutrition