Tom Cruise not renew their production contract with him. In addition, Marketing Evaluations reported that Cruise's Q score (a measure of the popularity of celebrities), had fallen 40 percent. October 10, 2006, was declared "Tom Cruise Day" in Japan; the Japan Memorial Day Association said that he was awarded with a special day because he has made more trips to Japan than any other Hollywood star. While reviewing "Days of Thunder", film critic Roger Ebert noted the similarities between several of Cruise's 1980s films and nicknamed the formula the "Tom Cruise Picture". Some of Cruise's later films like "A Few Good Men"
Tom Cruise: An Unauthorized Biography willing to speak freely, and in some cases vengefully, about the group’s purported inner workings. Mr. Morton’s eagerness to include their voices leads him to push the limits of responsible reporting." She also stated that Morton, while "readily assailable" for some of his remarks in the book, "is in some larger sense an astute observer. His overall impression of Mr. Cruise makes sense." In a separate review, Ada Calhoun of "The New York Times" wrote that Morton "…champions the indignation of mostly anonymous former Scientologists in this brutal biography of the controversial religion’s most famous advocate, Tom Cruise", noted that