Retail design the middle of town. The first shopping centre in the Netherlands was built in the 1950s, as retail design ideas began spreading east. The next evolution of retail design was the creation of the boutique in the 1960s, which emphasized retail design run by individuals. Some of the earliest examples of boutiques are the Biba boutique created by Barbara Hulanicki and the Habitat line of stores made by Terence Conran. The rise of the boutique was followed, in the next two decades, with an overall increase in consumer spending across the developed world. This rise made retail design shift to
Biba at one point was a young Anna Wintour, later editor of "Vogue". The Biba look consisted of what Hulanicki called "Auntie Colours" - blackish mulberries, blueberries, rusts and plums. Hulanicki described them as "look[ing] like a funeral". Regarding her designs, she stated "I didn't want to make clothes for kept women, I wanted to make clothes for people in the street, and Fitz and I always tried to get prices down, down to the bare minimum." Biba smocks were uncomfortable and itchy, and stopped women’s arms from bending - something that did not stop customers from buying the clothes. They