Biba Biba Biba was a London fashion store of the 1960s and 1970s. Biba was started and primarily run by the Polish-born Barbara Hulanicki with help of her husband Stephen Fitz-Simon. Biba's early years were rather humble, with many of the outfits being cheap and available to the public by mail order. Biba’s postal boutique had its first significant success in May 1964 when it offered a pink gingham dress with a hole cut out of the back of the neck with a matching triangular kerchief to readers of the "Daily Mirror". The dress had celebrity appeal, as a similar dress
Biba this massive undertaking, Hulanicki said, "Every time I went into the shop, I was afraid it would be for the last time." No one was aware of how serious the financial difficulties were going to be - and they proved too much for the new entrepreneurs; as a result Dorothy Perkins and Dennis Day came to save the day and bought 75% of Biba. This led to the formation of Biba Ltd, which meant that the brand and the store could now be properly financed. After disagreements with the Board over creative control, Hulanicki left the company and, shortly afterwards