Tom Cruise not renew their production contract with him. In addition, Marketing Evaluations reported that Cruise's Q score (a measure of the popularity of celebrities), had fallen 40 percent. October 10, 2006, was declared "Tom Cruise Day" in Japan; the Japan Memorial Day Association said that he was awarded with a special day because he has made more trips to Japan than any other Hollywood star. While reviewing "Days of Thunder", film critic Roger Ebert noted the similarities between several of Cruise's 1980s films and nicknamed the formula the "Tom Cruise Picture". Some of Cruise's later films like "A Few Good Men"
Tom Cruise series, and grossed nearly $400 million at the box office. In 2007, Cruise took a rare supporting role for the second time in "Lions for Lambs", which was a commercial disappointment. This was followed by an unrecognizable appearance as "Les Grossman" in the 2008 comedy "Tropic Thunder" with Ben Stiller, Jack Black, and Robert Downey Jr. This performance earned Cruise a Golden Globe nomination. Cruise played the central role in the historical thriller "Valkyrie" released on December 25, 2008 to box office success. In March 2010, Cruise completed filming the action-comedy "Knight and Day", in which he re-teamed with former