Carona Shoes Carona Shoes Incorporated in 1953, Carona Shoes, managed by the Sahu family till 1984, was earlier called as Carona Sahu Shoe company. In 1984, the company headquarters in D N Road (near Fort) was engulfed fire and in one sense the slide began from there. In 1984, the company was acquired by the Khataus after which it got the present name. The company used to manufacture canvas and rubber footwear of all kinds. It had its manufacturing facilities in Mumbai (Jogeshwari), Aurangabad and Ahmedabad. In 1989, the company entered into a technical agreement with Puma AG Rudolf Dassler Sport, Germany,
Adidas on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful that Dassler described Adidas as "The three stripes company". The brand name is uncapitalized and is stylized with a lower case "a". Adidas was founded by Adolf "Adi" Dassler who made sports shoes in his mother's scullery or laundry room in Herzogenaurach, Germany after his return from World War I. In July 1924, his older brother Rudolf joined the business, which became Dassler Brothers Shoe Factory (). The electricity supply in Herzogenaurach was