St George (advertisement) which they planned as a 90-second advertisement–the longest Tango advertisement so far–which would not attack Coca-Cola but instead present the drink as very "British" and present another confrontational style of advertising the product. The decision to make the advertisement longer came from both Tango's desire to surprise its customers and because the only soft drink brand that could afford to do such a long commercial was Coca-Cola. Using a majority of the advertisement's budget on the production (rather than airtime) and only airing it 10 times was a risk that Tango believed was worth taking. HHCL hired television actor Ray
Cresta (soft drink) was created by John Webster of Boase Massimi Pollitt, who also invented the Smash instant potato advertisements featuring robotic aliens and the Honey Monster in Sugar Puffs campaigns. Cresta is mentioned, several times, in the song "The Unfortunate Gwatkin" by the band Half Man Half Biscuit on their 2014 album "Urge For Offal". Cresta (soft drink) Cresta was a frothy fruit-flavoured drink produced in the United Kingdom from the early 1970s through to around 2007. It originally came in four different flavours: strawberry, lemon & lime, pineapple and orange; blackcurrant was added later. Cresta is widely remembered for its 1970s