Plymouth Gin gin, purportedly due to a higher than usual proportion of root ingredients, which bring a more 'earthy' feel to the gin as well as a softened juniper flavour. There is also a 'navy strength' variety which is 57% ABV (100° English proof), being the traditional strength demanded by the British Royal Navy. <ref name="http://www.plymouthgin.com"></ref> A 47% ABV (94 U.S. proof) version is distributed worldwide. Plymouth also produces a sloe gin, but has discontinued its Fruit cups and Damson liqueur. Gin, originally being a relatively cheap alcoholic beverage, was bought by the poor and caused considerable social problems, illustrated by the
Gin illustrated by William Hogarth in his engravings "Beer Street and Gin Lane" (1751), described by the BBC as "arguably the most potent anti-drug poster ever conceived." The negative reputation of gin survives today in the English language, in terms like "gin mills" or the American phrase "gin joints" to describe disreputable bars, or "gin-soaked" to refer to drunks. The epithet "mother's ruin" is a common British name for gin, the origin of which is the subject of ongoing debate. The Gin Act 1736 imposed high taxes on retailers and led to riots in the streets. The prohibitive duty was gradually