House of Tudor did not think of them as ‘Tudors’, or of themselves as ‘Tudor people’". Princes and Princesses would have been known as "of England". The medieval practice of colloquially calling princes after their place birth (e.g. Henry of Bolingbroke for Henry IV or Henry of Monmouth for Henry V) was not followed. Henry VII was likely known as "Henry of Richmond" before his taking of the throne. The Tudors' claim to the throne was the strongest one at the end of the Wars of the Roses, as it combined the Lancastrian claim in their descent from the Beauforts and the Royal
House of Tudor of his son, Edward, in 1471, Henry became the person upon whom the Lancastrian cause rested. Concerned for his young nephew's life, Jasper Tudor took Henry to Brittany for safety. Lady Margaret remained in England and remarried, living quietly while advancing the Lancastrian (and her son's) cause. Capitalizing on the growing unpopularity of Richard III (King of England from 1483), she was able to forge an alliance with discontented Yorkists in support of her son. Two years after Richard III was crowned, Henry and Jasper sailed from the mouth of the Seine to the Milford Haven Waterway and defeated Richard