Dorset rowing, sea kayaking and powerboating. Dorset has a varied landscape featuring broad elevated chalk downs, steep limestone ridges and low-lying clay valleys. Over half the county is designated as an Area of Outstanding Natural Beauty. Three-quarters of its coastline is part of the Jurassic Coast Natural World Heritage Site due to its geological and palaeontologic significance. It features notable landforms such as Lulworth Cove, the Isle of Portland, Chesil Beach and Durdle Door. Agriculture was traditionally the major industry of Dorset but is now in decline and tourism has become increasingly important to the economy. There are no motorways in
World Heritage Site in visitor numbers. A sizable lobbying industry has grown around the awards because World Heritage listing has the potential to significantly increase tourism revenue from sites selected. Site listing bids are often lengthy and costly, putting poorer countries at a disadvantage. Eritrea's efforts to promote Asmara are one example. In 2016, the Australian government was reported to have successfully lobbied for Great Barrier Reef conservation efforts to be removed from a UNESCO report titled 'World Heritage and Tourism in a Changing Climate'. The Australian government's actions were in response to their concern about the negative impact that an 'at risk'