Tango (drink) carbonated soft drink launched in the United Kingdom by Britvic Soft Drinks Ltd in 1996. The drink is notable for the multiple award-winning television commercial from 1997, St George, which was used to promote it. The drink has since been discontinued. A previous ad for the drink aired in 1996. Blackcurrant Tango was relaunched in August 2011, as an exclusive flavour to Asda, and since December 2012, is sold by other retailers. For the launch of Blackcurrant Tango in 1996, HHCL produced the "St. George" television and cinema advertisement. In the advertisement, a member of Tango's customer service staff, Ray
Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was