Biba signed with Asda to produce three to four collections of clothing retailing between £11 and £18. In 2014, it was announced that Hulanicki would be a consultant to the Biba brand, after signing an agreement with House of Fraser. Biba Biba was a London fashion store of the 1960s and 1970s. Biba was started and primarily run by the Polish-born Barbara Hulanicki with help of her husband Stephen Fitz-Simon. Biba's early years were rather humble, with many of the outfits being cheap and available to the public by mail order. Biba’s postal boutique had its first significant success in May
Biba of mail-order catalogues followed in 1968, which allowed customers to buy Biba style without having to come to London. The next move, in 1969, was to Kensington High Street, into a store which previously sold carpet. Again, it was unique; a mix of Art Nouveau decor and Rock and Roll decadence. On 1 May 1971 a bomb was set off inside the store by The Angry Brigade. They claimed responsibility for it in Communique 8, which was published in "IT" magazine. In 1973 with the backing of Dorothy Perkins and British Land, the store moved to the seven-storey Derry &