Retail design the middle of town. The first shopping centre in the Netherlands was built in the 1950s, as retail design ideas began spreading east. The next evolution of retail design was the creation of the boutique in the 1960s, which emphasized retail design run by individuals. Some of the earliest examples of boutiques are the Biba boutique created by Barbara Hulanicki and the Habitat line of stores made by Terence Conran. The rise of the boutique was followed, in the next two decades, with an overall increase in consumer spending across the developed world. This rise made retail design shift to
Biba that the clothes became more expensive and the Biba styles then appeared to be designed for more sophisticated and richer young women in their 20s. The Kensington High Street store also lost the cozy boudoir look of its predecessor, which had been so appealing to its teenage customers, and took on the more sophisticated look of the upscale Kensington/Knightsbridge designer stores. The Biba logo played a crucial part in Biba’s success; the logo was gold and black which reflected the growing taste in youth for art deco. The logo was designed by Antony Little. To create a look for Biba