Marx Brothers sell more ad time, putting his job on the line. In "Everyone Says I Love You" (1996), Woody Allen and Goldie Hawn dress as Groucho for a Marx Brothers celebration in France, and the song "Hooray for Captain Spaulding", from "Animal Crackers", is performed, with various actors dressed as the brothers, striking poses famous to Marx fans. (The film itself is named after a song from "Horse Feathers", a version of which plays over the opening credits.) Harpo Marx appeared as himself in a sketch on "I Love Lucy" in which he and Lucille Ball reprised the mirror routine from
The Screen On The Green every Sunday. The Rex closed on 20 June 1970. The cinema re-opened on 13 September 1970 as The Screen On The Green after being purchased by Romaine Hart's Mainline Pictures Group. It was comprehensively refurbished and modernised in February 1981 to plans by architect Fletcher Priest, one of the main modifications being the creation of foyer space, something the original building never had. This reduced the seating capacity to 300. It was operated as part of the small independent Screen Cinemas circuit until 2008, when the circuit was sold to the Everyman Media Group. In December 2009 the cinema underwent