IPod as we cannibalize ourselves with the iPod Touch and the iPhone." Since 2009, the company's iPod sales have continually decreased every financial quarter and in 2013 a new model was not introduced onto the market. , Apple reported that total number of iPods sold worldwide was 350 million. iPods have won several awards ranging from engineering excellence, to most innovative audio product, to fourth best computer product of 2006. iPods often receive favorable reviews; scoring on looks, clean design, and ease of use. PC World says that iPod line has "altered the landscape for portable audio players". Several industries are
IPhone 3GS more favorable reviews mainly because it comes pre-installed with iOS 4. Jason Snell of Macworld praised the iPhone 3GS, saying that "the device's internal changes shines in the iOS 4 update, making the iPhone 3GS a worthwhile upgrade compared to its predecessor although a little too late compared to the iPhone 4." TIPB stated that "aside from hardware specific features like FaceTime, Retina Display, and gyroscope support, the bottom line is iPhone 3GS users are getting the same software that makes the iPhone 4 great." Shortly after the release of the iPhone 3GS, some users reported overheating of the device