Lara Croft were produced by Toy Biz, based on the video game version of the character. Playmates Toys released a series of action figures that depict Croft in different outfits and accessories from the video games, later producing figures modelled after Jolie for "Lara Croft: Tomb Raider". Graphic designer Marc Klinnert of Studio OXMOX released scale model kits of the character, and later built a full-scale version. "Arcade: The Videogame Magazine" and "PlayStation Magazine" promoted life-size Croft statues as contest prizes. Spurred by a rumour that Eidos provided Lara Croft autographs, fans wrote to the company to obtain them. The quantity prompted
Tomb Raider (1996 video game) Lara's portrayal to be a positive, visual metaphor of sexual empowerment, or objectifying and sexist. Aside from game appearances, Lara was featured on covers of magazines, in comic books and movies. The amount of media coverage Lara received at the time was previously unheard of, with many magazines also outside the video game industry printing articles on her. Several large corporations, such as Timberland, and Lucozade wanted to use her as their spokesperson. The image of Lara Croft was used by U2 in their PopMart Tour. The "Tomb Raider" series was credited with six official "Guinness World Records" in the