Black a dark blue tuxedo looked blacker than black itself. For women's fashion, the defining moment was the invention of the simple black dress by Coco Chanel in 1926. (See history.) Thereafter, a long black gown was used for formal occasions, while the simple black dress could be used for everything else. The designer Karl Lagerfeld, explaining why black was so popular, said: "Black is the color that goes with everything. If you're wearing black, you're on sure ground." Skirts have gone up and down and fashions have changed, but the black dress has not lost its position as the essential
Beth Levine (fashion designer) boots to women's fashion in the 1960s and the popularization of the shoe style known as mules. When Nancy Sinatra wore Levine boots in publicity shots for the 1960s hit song "These Boots Are Made for Walkin'", demand for fashion boots leaped so much that Saks Fifth Avenue opened a special section its shoe department called "Beth's Bootery". Levine was hired in 1965, along with famed couturier Emilio Pucci and designer Alexander Girard, to help overhaul a new look and style for Braniff International Airways. The campaign, developed by Jack Tinker and Partner's Mary Wells Lawrence, was dubbed The End