Herzogenaurach Herzogenaurach Herzogenaurach (; East Franconian: "Herziaura") is a town in the district of Erlangen-Höchstadt, in Bavaria, Germany. It is best known for being the home of the sporting goods companies Adidas and Puma, as well as the large car parts manufacturer Schaeffler Group. Herzogenaurach is situated in the Middle Franconia area of Bavaria, approx. 23 km (or 14 miles) northwest of Nuremberg. The town is located on the Aurach river, a tributary of the Regnitz river. Herzogenaurach was first mentioned in a document from 1002 under the name of "Uraha" when Holy Roman Emperor Henry II granted the town to
Converse (shoe company) Converse (shoe company) Converse is an American shoe company that primarily produces skating shoes and lifestyle brand footwear and apparel. Founded in 1908, it has been a subsidiary of Nike, Inc. since 2003. During World War II, the company shifted its manufacturing from the public, and instead made footwear for the military. It was one of the few producers of athletic shoes and for over a half century the company dominated the American court shoe market. From the 1970s, the company lost its dominant position after other companies presented their own styles. Converse shoes are distinguished by a number of