Herzogenaurach Herzogenaurach Herzogenaurach (; East Franconian: "Herziaura") is a town in the district of Erlangen-Höchstadt, in Bavaria, Germany. It is best known for being the home of the sporting goods companies Adidas and Puma, as well as the large car parts manufacturer Schaeffler Group. Herzogenaurach is situated in the Middle Franconia area of Bavaria, approx. 23 km (or 14 miles) northwest of Nuremberg. The town is located on the Aurach river, a tributary of the Regnitz river. Herzogenaurach was first mentioned in a document from 1002 under the name of "Uraha" when Holy Roman Emperor Henry II granted the town to
Avia (shoes) Avia (shoes) Avia is an American footwear and clothing company that specializes in running, yoga and lifestyle activewear, shoes and accessories. Avia was founded in 1979 by Jerry Stubblefield, and is currently a subsidiary of the Sequential Brands Group. Avia was founded in Oregon in 1979 by Jerry Stubblefield. Stubblefield reportedly came up with the word "avia" (derived from the Latin ""avis"", meaning "bird") while on a jet flight, and decided to use it as a brand name for a sports shoe to suggest aviation. Jerry Stubblefield and his son Don Stubblefield developed shoe designs that revolutionized athletic footwear. The