Black business suits. Women's fashion was revolutionized and simplified in 1926 by the French designer Coco Chanel, who published a drawing of a simple black dress in "Vogue" magazine. She famously said, "A woman needs just three things; a black dress, a black sweater, and, on her arm, a man she loves." Other designers contributed to the trend of the little black dress. The Italian designer Gianni Versace said, "Black is the quintessence of simplicity and elegance," and French designer Yves Saint Laurent said, "black is the liaison which connects art and fashion. One of the most famous black dresses of
Cocktail dress among the American elite. While French couture relied on travel and American department stores, American designers relied on fashion magazines, such as "Vogue" and "Vanity Fair", and the need to dress semi-formally for cocktail hour. In 1948, Christian Dior labeled this business-casual dress with the term "cocktail dress". This allowed department store to advertise specifically “cocktail” garments and accessories, increasing the growth of fashion stores. The craze for cocktail culture drove sales in cocktail merchandise as well, such as cocktail and martini-printed fabrics. The American cocktail dress could be anything from a "little black dress" to a floral-printed dress or