Youth Olympic Games YOG, and four of them include bringing together the world's best young athletes, offering an introduction into Olympism, innovating in educating and debating Olympic values. The city of Singapore was announced as the host of the inaugural Summer Youth Olympics on 21 February 2008. On 12 December 2008 the IOC announced that Innsbruck, host of the 1964 and 1976 Winter Olympics, would be the host of the inaugural Winter Youth Olympics in 2012. The scale of the Youth Olympic Games is smaller than that of the Olympics, which is intentional and allows for smaller cities to host an Olympic event.
Olympic Games Indian Foot Powder became official sponsors of the London Olympic Games. Coca-Cola sponsored the 1928 Summer Olympics, and has subsequently remained a sponsor to the current time. Before the IOC took control of sponsorship, national organising committees were responsible for negotiating their own contracts for sponsorship and the use of the Olympic symbols. The IOC originally resisted funding by corporate sponsors. It was not until the retirement of IOC president Avery Brundage, in 1972, that the IOC began to explore the potential of the television medium and the lucrative advertising markets available to them. Under the leadership of Juan Antonio