St George (advertisement) which they planned as a 90-second advertisement–the longest Tango advertisement so far–which would not attack Coca-Cola but instead present the drink as very "British" and present another confrontational style of advertising the product. The decision to make the advertisement longer came from both Tango's desire to surprise its customers and because the only soft drink brand that could afford to do such a long commercial was Coca-Cola. Using a majority of the advertisement's budget on the production (rather than airtime) and only airing it 10 times was a risk that Tango believed was worth taking. HHCL hired television actor Ray
Names for soft drinks in the United States Names for soft drinks in the United States Names for soft drinks in the United States vary regionally. "Soda" and "pop" are the most common terms for soft drinks nationally, although other terms are used, especially "coke" (a genericized name for Coca-Cola) in the South. Since individual names tend to dominate regionally, the use of a particular term can be an act of geographic identity. The choice of terminology is most closely associated with geographic origin, rather than other factors such as race, age, or income. The differences in naming have been the subject of scholarly studies. Cambridge linguist Bert