IPhone towards a phone. Apple created the device during a secretive collaboration with Cingular Wireless (which became AT&T Mobility) at the time—at an estimated development cost of US$150 million over thirty months. According to Steve Jobs, the "i" word in "iMac" (and therefore "iPod", "iPhone" and "iPad") stands for internet, individual, instruct, inform, and inspire. Apple rejected the "design by committee" approach that had yielded the Motorola ROKR E1, a largely unsuccessful collaboration with Motorola. Among other deficiencies, the ROKR E1's firmware limited storage to only 100 iTunes songs to avoid competing with Apple's iPod nano. Cingular gave Apple the liberty
IPhone 5S iOS 7 and OS X Yosemite (version 10.10) noticeably departs from skeuomorphic elements such as green felt in Game Center, wood in Newsstand, and leather in Calendar, in favor of flat, colorful design. iOS 7 adds AirDrop, an ad-hoc Wi-Fi sharing platform. Users can share files with the iPhone 5 onwards, the iPod Touch (5th generation), iPad (4th generation) onwards, or iPad Mini (1st generation) onwards. The operating system also adds Control Center, a control panel accessed by swiping up from the bottom of the screen. Control Center contains a number of commonly used functions, such as volume and brightness