St George (advertisement) which they planned as a 90-second advertisement–the longest Tango advertisement so far–which would not attack Coca-Cola but instead present the drink as very "British" and present another confrontational style of advertising the product. The decision to make the advertisement longer came from both Tango's desire to surprise its customers and because the only soft drink brand that could afford to do such a long commercial was Coca-Cola. Using a majority of the advertisement's budget on the production (rather than airtime) and only airing it 10 times was a risk that Tango believed was worth taking. HHCL hired television actor Ray
Sprite (soft drink) Sprite (soft drink) Sprite is a colorless, caffeine-free, lemon and lime-flavored soft drink created by The Coca-Cola Company. It was first developed in West Germany in 1959 as Fanta Klare Zitrone (“Clear Lemon Fanta”) and was introduced in the United States under the current brand name Sprite in 1961 as a competitor to 7 Up. Bottles of Sprite are usually transparent green in color, with a green and yellow label, whereas cans are colored silver, green, and blue, and aluminum bottles have a solid lime green color. Sprite advertising often makes use of the portmanteau word "lymon", a combination of