Biba signed with Asda to produce three to four collections of clothing retailing between £11 and £18. In 2014, it was announced that Hulanicki would be a consultant to the Biba brand, after signing an agreement with House of Fraser. Biba Biba was a London fashion store of the 1960s and 1970s. Biba was started and primarily run by the Polish-born Barbara Hulanicki with help of her husband Stephen Fitz-Simon. Biba's early years were rather humble, with many of the outfits being cheap and available to the public by mail order. Biba’s postal boutique had its first significant success in May
Steve Thomas (artist) Paul McCartney as well as brands such as Levi's, Lucky Strike, Subaru and British American Racing. With Alwyn W. Turner, Thomas is the author of Welcome To Big Biba. In 2008 Thomas was the subject of the exhibition Big Biba And Other Stories at London gallery Chelsea Space. Thomas attended Latymer Upper School in Hammersmith, west London, and studied painting at Chelsea School of Art, supplementing his grant with work as a male model and waiter at restaurants on the adjacent King's Road. He also helped realise the psychedelic design by art collective Binder Edwards & Vaughn for the facade