1. FC Herzogenaurach 1. FC Herzogenaurach The 1. FC Herzogenaurach is a German association football club from the city of Herzogenaurach, Bavaria. The history of the club is strongly intertwined with the Sports equipment manufacturer Puma, then just a local company and sponsor of the "FC" and its rivalry to ASV Herzogenaurach, which was sponsored by another local company, Adidas. Formed in 1916, the club did not begin to play competitive football till 1919 due to the difficult circumstances of the First World War. Between the two world wars, the club played on local Middle Franconian level, at times as high as the
Adidas Adidas Adidas AG (; stylized as ɑdidɑs since 1949) is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade golf company (including Ashworth), Runtastic, an Austrian fitness technology company and 8.33% of German football club Bayern Munich. Adidas' revenue for 2016 was listed at €19.29 billion. The company was started by Adolf Dassler in his mother's house; he