IPhone of the iPhone have also garnered praise. The iPhone is one of the most widely used smartphones in the world, and its success has been credited with helping Apple become one of the world's most valuable publicly traded companies. Development of what was to become the iPhone began in 2004, when Apple started to gather a team of 1,000 employees (including Jonathan Ive, the designer behind the iMac and iPod) to work on the highly confidential "Project Purple." Apple CEO Steve Jobs steered the original focus away from a tablet (which Apple eventually revisited in the form of the iPad)
IPod Touch date has been introduced with the same release number of iOS as the contemporary iPhone model. Successive updates to iOS since the initial release in 2007 have released additional features. iPhone OS 2.0, released on July 11, 2008, introduced the App Store, which allowed third-party applications for the first time. iPhone OS 3.0, released on June 17, 2009, added features such as cut, copy, and paste, data tethering and push notification support. iOS 4.0, released on June 21, 2010, introduced iBooks, FaceTime, and multitasking. It dropped support for the first generation iPod Touch. In June 2011, iOS 5, the fifth