Konig's Westphalian Gin fermented, juniper berries from the bushes of that plant that grow on the slopes of the nearby Teutoburg Forest. In the nineteenth century around twenty companies produced the spirit. Only gins distilled near Steinhagen can legally be called "Steinhäger" gins. Since Konig's gin was much like other "Steinhäger" gins, it sought to differentiate itself from its competitors through exaggerated advertising slogans. The gin claimed unlikely medicinal benefits under the slogan, "The Spirit that rejuvenates". Other such slogans included "The only perfect gin", "The Royal Liqueur" and "The Royal Appetiser & Digestive". Its advertising included the obviously spurious claim that it
Plymouth Gin Distillery distillery provides several tours. Since 2005 the brand and premises have been owned by the Scandinavian V&S Group, better known for making Absolut Vodka, who in turn were later acquired by Pernod-Ricard. Plymouth Gin is still made here, and in recent years there has been an increase in the popularity of the distinctive sweeter and lighter but stronger Plymouth flavour, compared to the more usual London Dry Gin. The company has produced a large range of promotional items, including Dartmouth Potteries Gurgle Jugs, miniatures, glasses, ashtrays, match strikers, etc. Many of these have become very collectable. On the afternoon of