121st IOC Session 121st IOC Session The 121st International Olympic Committee (IOC) Session was held on October 1–9, 2009 in Copenhagen, Denmark, during which Rio de Janeiro was selected as the host city of the 2016 Summer Olympics. The city of Copenhagen was chosen on February 8, 2006 by the 118th IOC Session held in Turin, Italy to stage the 13th Olympic Congress, together with the meetings of the Executive Board and the 121st IOC Session. The other candidates were Athens (Greece), Busan (South Korea), Cairo (Egypt), Riga (Latvia), Singapore (Singapore), Taipei (Chinese Taipei). Convened on the initiative of President Jacques Rogge, the
Olympic Games Indian Foot Powder became official sponsors of the London Olympic Games. Coca-Cola sponsored the 1928 Summer Olympics, and has subsequently remained a sponsor to the current time. Before the IOC took control of sponsorship, national organising committees were responsible for negotiating their own contracts for sponsorship and the use of the Olympic symbols. The IOC originally resisted funding by corporate sponsors. It was not until the retirement of IOC president Avery Brundage, in 1972, that the IOC began to explore the potential of the television medium and the lucrative advertising markets available to them. Under the leadership of Juan Antonio