High Noon Saloon the western themed Gary Cooper film, High Noon. The building previously housed the "Buy & Sell" shop, a Madison resale shop with an unusually large neon colored fish on its roof. Numerous national and local bands practiced and recorded in the basement of the Buy & Sell shop who would eventually play upstairs in the High Noon Saloon. Turbonegro recorded two songs of their Ass Cobra album with Sean Bovine at Green Room studios in the south-east corner of the basement. No Name printing would churn out their flyers in the basement, also home to Rhetoric Records. Brainerd recorded their
High Noon in Hong Kong Angeles-based Londoner, in June 1994, who asked him to provide boxers for the event. American boxing promoter Bob Arum was providing Tommy Morrison and Barry Hearn would provide Herbie Hide and Steve Collins. Mickey Duff and Jarvis Astaire provided Frank Bruno for a non-title fight with Ray Mercer, as well as Billy Schwer for the IBF lightweight title challenge against Rafael Ruelas. The four-fight High Noon show at the Hong Kong Stadium was offered as pay-per-view with a cash flow estimated at US$2.3 million, expected from the American public. Barry Hearn withdrew his boxers, Herbie Hide and Steve Collins, when