The Lion King Simba is given some valuable perspective from his childhood friend, Nala, and his shaman, Rafiki, before returning to challenge Scar to end his tyranny and take his place in the Circle of Life as the rightful King. Development of "The Lion King" began in 1988 during a meeting between Jeffrey Katzenberg, Roy E. Disney, and Peter Schneider while promoting "Oliver & Company" in Europe. Thomas Disch wrote a film treatment, and Woolverton developed the first scripts, while George Scribner was signed on as director, being later joined by Allers. Production began in 1991 concurrently with "Pocahontas", which wound up attracting
Simba "The Lion King"-related products. The character's likeness has been used in and adapted into a variety of items, including plush toys and figurines, clothing, bedding, household decor and appliances. The success of the Broadway musical has also led to its own line of merchandising, including the Simba beanbag doll, based on the character's appearance and costume in the Broadway show. Since the film's 1994 debut, Simba has appeared as a playable character in a variety of video game releases, both directly and indirectly associated with the franchise. The character's first appearance as a video game character was in "The Lion