American Idol (season 12) American Idol (season 12) The twelfth season of "American Idol" premiered on January 16, 2013, as part of the mid-season of the 2012–13 network television season. Ryan Seacrest returned to host. Randy Jackson returned for his twelfth season as judge and was joined by new judges Mariah Carey, Nicki Minaj and Keith Urban, who replaced Jennifer Lopez and Steven Tyler. The season was the third to have four judges, after the eighth and ninth seasons. It was also the first season in the show's history where all the finalists of one gender (male) were eliminated before any finalists of the
American Idol sponsorship deals and other income. One estimate puts the total TV revenue for the first eight seasons of American at $6.4 billion. Sponsors that bought fully integrated packages can expect a variety of promotions of their products on the show, such as product placement, adverts and product promotion integrated into the show, and various promotional opportunities. Other off-air promotional partners pay for the rights to feature "Idol" branding on their packaging, products and marketing programs. "American Idol" also partnered with Disney in its theme park attraction The American Idol Experience. "American Idol" became the most expensive series on broadcast networks