Michael Jackson mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing." Gordy said of the performance: "From the first beat of 'Billie Jean', I was mesmerized, and when he did his iconic moonwalk, I was shocked, it was magic, Michael Jackson went into orbit, and never came down." In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement. The first Pepsi Cola campaign, which ran in the United States from 1983 to 1984 and launched its
Books-A-Million books. The company operates a bi-annual donation drive whereby it donates coffee to troops overseas based on customer purchases at its cafes. The company runs a bi-annual educator's week whereby it gives discounts to teachers. In 2014, Books-A-Million was identified by "24/7 Wall Street" as America's worst company to work for, citing low satisfaction among employees due to "high stress and low pay... low chance of promotion, [and] hours are based on magazine and discount card sales." Books-A-Million Books-A-Million, Inc., also known as BAM!, owns and operates the second largest bookstore chain in the United States, operating 260 stores in