Bud Luckey Flakes (Tony the Tiger), Froot Loops (Toucan Sam), and Rice Krispies (Snap, Crackle and Pop), as well as Interstate Bakeries' Dolly Madison products featuring Charles M. Schulz' "Peanuts" characters. He created the "Bosco Dumbunnies" characters for the Best Foods Chocolate Flavor Milk Amplifier product Bosco Chocolate Syrup – the commercial spots were animated by renowned animators Fred Wolf and Jimmy Murakami. In 1966, Luckey won a Clio Award for the General Mills commercial Betty Crocker – "Magic Faucet." Luckey also worked with Alex Anderson, who created the characters of Rocky the Flying Squirrel, Bullwinkle, and Dudley Do-Right, as well as
Rice flour Rice flour Rice flour (also rice powder) is a form of flour made from finely milled rice. It is distinct from rice starch, which is usually produced by steeping rice in lye. Rice flour is a particularly good substitute for wheat flour, which irritates the digestive system of some people. Rice flour is also used as a thickening agent in recipes that are refrigerated or frozen since it inhibits liquid separation. Rice flour may be made from either white rice or brown rice. To make the flour, the husk of rice or paddy is removed and raw rice is obtained,