Cocoa Krispies over as the mascot. Ogg the Caveman took over towards the end of 1967. By the end of 1973, Tusk the Elephant became the mascot of the cereal, and he remained until the end of 1982, when Snap, Crackle and Pop (the mascots of Rice Krispies) replaced and retired Tusk the Elephant. In 1991, the mascot became Coco the Monkey. In 2001, Snap, Crackle, and Pop returned and they have remained the product's mascots to date. The cereal was introduced in the United Kingdom under the "Coco Pops" name in 1961, with Mr. Jinks as the mascot. Later in the
Puffa Puffa Rice Puffa Puffa Rice Puffa Puffa Rice was a brand of breakfast cereal produced by the Kellogg Company. Somewhere between Puffed Wheat and Rice Krispies, the product was a form of puffed rice with a sweet, smooth texture and flavoured with brown sugar. Puffa Puffa Rice was introduced in 1967 marketed with a Hawaiian theme and the product shown arriving on a surfboard. In 1972 the box was re-designed to feature a toy steam locomotive. In 1973 it changed again to feature popular puppet character Sooty waving a magician's wand over the cereal. Puffa Puffa Rice was abruptly phased out during