Howard Brown (Halifax Bank) sing in that particular advert as it was performed by Matt Thornfield and Brown only appeared in cartoon form. In 2004, the Bank Of Scotland dropped Brown from their versions of the adverts, as the style of the adverts was not well received by its customers. In 2005, he released a cover of the Barry White song "You're the First, the Last, My Everything" as a charity single. It peaked at number 13 in the UK Singles Chart. From April 2008, Brown no longer starred in the Halifax adverts, instead taking a role in its public relations department. In 2011,
Howard S. Becker learned from his professors and colleagues at the University of Chicago. Furthermore, Becker promotes systematic data collection and rigorous analysis as a way to make sense of social world. In "Telling About Society," considered the third installment in Becker's series of writing guides, Becker argues that socially produced texts, or artifacts can be valuable sources of information about the society which has produced them. As in earlier works, he stresses the importance of studying the activities and processes which have created these artifacts, as opposed to just studying the objects themselves. Howard S. Becker Howard Saul Becker (born April 18,