Burl Ives Disney's "Summer Magic" with Hayley Mills, Dorothy McGuire, and Eddie Hodges, and a score by Robert and Richard Sherman. In 1964, he played the genie in the movie "The Brass Bottle" with Tony Randall and Barbara Eden. Ives' "A Holly Jolly Christmas" and "Silver and Gold" became Christmas standards after they were first featured in the 1964 NBC-TV presentation of the Rankin/Bass stop-motion animated family special "Rudolph the Red-Nosed Reindeer". Johnny Marks had composed the title song (originally an enormous hit for singing cowboy Gene Autry) in 1949, and producers Rankin and Bass retained him to compose the TV special's
Rudolph the Red-Nosed Reindeer (TV special) Since 1972, the special has aired on CBS; the network unveiled a high-definition, digitally remastered version of the program in 2005. As with "A Charlie Brown Christmas" and "How the Grinch Stole Christmas", "Rudolph" no longer airs just once annually, but several times during the Christmas and holiday season on CBS. Unlike other holiday specials that also air on several cable channels (including Freeform), "Rudolph" airs only on CBS. It has been telecast every year since 1964, making it the longest continuously running Christmas TV special in history. 2014 marked the 50th anniversary of the television special and a series