Burl Ives Disney's "Summer Magic" with Hayley Mills, Dorothy McGuire, and Eddie Hodges, and a score by Robert and Richard Sherman. In 1964, he played the genie in the movie "The Brass Bottle" with Tony Randall and Barbara Eden. Ives' "A Holly Jolly Christmas" and "Silver and Gold" became Christmas standards after they were first featured in the 1964 NBC-TV presentation of the Rankin/Bass stop-motion animated family special "Rudolph the Red-Nosed Reindeer". Johnny Marks had composed the title song (originally an enormous hit for singing cowboy Gene Autry) in 1949, and producers Rankin and Bass retained him to compose the TV special's
Rudolph the Red-Nosed Reindeer The story chronicles the experiences of Rudolph, a youthful reindeer buck (male) who possesses an unusual luminous red nose. Mocked and excluded by his peers because of this trait, Rudolph proves himself one Christmas Eve with poor visibility due to inclement weather after Santa Claus catches sight of Rudolph's nose and asks Rudolph to lead his sleigh for the evening. Rudolph agrees and is finally favored by his fellow reindeer for his heroism and accomplishment. Rudolph made his first screen appearance in 1948, in a cartoon short produced by Max Fleischer for the Jam Handy Corporation that was more faithful