Michael Jackson mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing." Gordy said of the performance: "From the first beat of 'Billie Jean', I was mesmerized, and when he did his iconic moonwalk, I was shocked, it was magic, Michael Jackson went into orbit, and never came down." In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement. The first Pepsi Cola campaign, which ran in the United States from 1983 to 1984 and launched its
Andy Roddick Roddick, Roddick signed a five-year, $25 million endorsement deal with Lacoste in April 2005. In November, he signed an agreement to endorse Lacoste eyewear for four years worth between $750,000 and $1 million. In June 2013, Roddick became an investor and brand ambassador to TravisMathew Apparel. Roddick, as well as fellow American tennis players James Blake and Mardy Fish, wear TravisMathew's TM Red headwear, shirts and shorts during matches. In 2005, Roddick signed a multiyear worldwide endorsement deal with carmaker Lexus. His other endorsement deals include American Express, Rolex, Powerade in 2002, Parlux Fragrances, Arizona Beverage Company in 2009, Microsoft