Snap, Crackle and Pop the early 1990s, but later returned to their original elf-like form. Likewise, there was briefly a fourth gnome in the 1950s named Pow who represented the claimed explosive nutritional value of Rice Krispies. Leo Burnett Worldwide assigned Chicago-based cartoonist Don Margolis to do Snap, Crackle and Pop for the Rice Krispies boxes as well as other applications. Davidson Marketing also used him for their Rice Krispies assignments. Don did the three gnomes until the end of 1998. "Snap", "crackle" and "pop" are terms, based on the Rice Krispies mascots, used for the fourth, fifth and sixth time derivatives of position.
Richard Rice (athlete) Richard Rice (athlete) Richard Goodenough Rice (19 March 1886 – 15 October 1939) was a British track and field athlete who competed in the 1912 Summer Olympics. He was one of three brothers to attend Abingdon School where he was educated from 1895 until 1903, the brothers were called Geoffrey Cecil Rice and Alexander Guy Campbell Rice. He gained colours at the school in soccer and cricket. After leaving Abingdon he went to London University playing soccer and winning the United Hospital Sports 100 yards title in 1905. He then won the Inter Hospitals title three years running from 1907-1909.