Mekhong (spirit) was newly produced in 1941. Despite being known as a whisky, Mekhong is much more a rum. The distilled spirit is made from 95 percent sugar cane/molasses and five percent rice. The distilled spirit is then blended with indigenous herbs and spices to produce its aroma and taste. Mekhong is distilled, blended, and bottled at the Bangyikhan Distillery on the outskirts of Bangkok. It contains 35 percent alcohol by volume, and it is used in a cocktail called the "Thai Sabai". Mekhong Whisky is mentioned several times on the album "Hell's Ditch" by The Pogues, along with other common Thai
Cocktail party effect will likely cease directing resources to it and instead focus on less taxing tasks. Kahneman's model explains the cocktail party phenomenon in that "momentary intentions" might allow one to expressly focus on a particular auditory stimulus, but that "enduring dispositions" (which can include new events, and perhaps words of particular semantic importance) can capture our attention. It is important to note that Kahneman's model doesn't necessarily contradict selection models, and thus can be used to supplement them. Some research has demonstrated that the cocktail party effect may not be simply an auditory phenomenon, and that relevant effects can be obtained