Ariel (The Little Mermaid) released a four-issue "The Little Mermaid Limited Series" comic book series. In 1994 Marvel Comics released its own title, "Disney's The Little Mermaid", which ran for twelve issues. All these comics are prequels to the film, and feature Ariel a mermaid living under the sea having adventures with Flounder and Sebastian, and thwarting villains that wish to take over or destroy Atlantica. In 2000, Ariel became an official member of the newly launched Disney Princess line, an umbrella franchise that includes various Disney princesses under its banner. Ariel is one of the original 8 characters that were included at the
Ursula (The Little Mermaid) Disney's strongest villain in decades. Meanwhile, Carroll's performance has garnered similar acclaim to the point that the role has eclipsed her previous body of work, ultimately becoming virtually synonymous with the character. At the behest of Disney executives Michael Eisner and Jeffrey Katzenberg, director and screenwriter Ron Clements was among several filmmakers instructed to research new story ideas that could potentially be adapted into the studio's next major animated film release. Clements first discovered Hans Christian Andersen's classic fairy tale "The Little Mermaid" at a local bookstore, and began deliberating why Disney had never attempted to adapt the story before.