HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
Carla Brown UK Cyber Girl of the Week. Throughout her career she has appeared on television in music videos, adverts and programmes such as on Men & Motors and Playboy TV. In 2008 and 2009 she appeared on Nuts TV as one of the Nuts TV fitness foxes. Carla has appeared in music videos for comedy act Kunt and the Gang. Brown graduated with a Masters in Politics and International Relations from the University of Warwick. Her favourite movies are said to be "Shawshank Redemption" and "Withnail & I", she has a real phobia of spiders, she practises judo and aikido, she