Rice Krispies Rice Krispies Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the "Snap, crackle and pop" sounds. Rice Krispies cereal has a long advertising history, with the elf cartoon characters Snap,
Rice Krispies sold in the past. An extremely sweet, artificially-colored cereal, Razzle Dazzle Rice Krispies, was sold from late 1997 to 1999. Apple Cinnamon Rice Krispies, a cereal flavored with apple and cinnamon, was sold in the early 1990s. Also discontinued are Rice Krispies with berry flavors, including Berry Krispies and Berry Rice Krispies. In the late 1990s, Rice Krispies with honey, Honey Rice Krispies, was sold in the U.K. and Canada for a short period of time. In the late 1990s, Kellogg's sold Halloween versions of their regular cereal. This included Halloween Rice Krispies which featured a variety of orange krispies.