Burl Ives Disney's "Summer Magic" with Hayley Mills, Dorothy McGuire, and Eddie Hodges, and a score by Robert and Richard Sherman. In 1964, he played the genie in the movie "The Brass Bottle" with Tony Randall and Barbara Eden. Ives' "A Holly Jolly Christmas" and "Silver and Gold" became Christmas standards after they were first featured in the 1964 NBC-TV presentation of the Rankin/Bass stop-motion animated family special "Rudolph the Red-Nosed Reindeer". Johnny Marks had composed the title song (originally an enormous hit for singing cowboy Gene Autry) in 1949, and producers Rankin and Bass retained him to compose the TV special's
Rudolph the Red-Nosed Reindeer (TV special) 1965, to make room for Santa traveling to the Island of Misfit Toys, leaves the audience to assume that Cornelius was attempting to find either silver or gold by taste alone. The 1965 broadcast also included a new duet between Rudolph and Hermey called "Fame and Fortune", which replaced a scene in which the same characters sang "We're a Couple of Misfits". Viewers of the 1964 special complained that Santa was not shown fulfilling his promise to the Misfit Toys (to include them in his annual toy delivery). In reaction, a new scene for subsequent rebroadcasts was produced with Santa