Fennel similar spices – anise, star anise, and coriander. In 2014, India produced 60% of the world total of fennel, with China and Bulgaria as leading secondary producers (table). Many species in the family Apiaceae or Umbelliferae are superficially similar to fennel, and some, such as poison hemlock, are toxic, so it is unwise, and potentially extremely dangerous, to use any part of any of these plants as an herb or vegetable unless it can be positively identified as being edible. Dill, coriander, and caraway are similar-looking herbs, but shorter-growing than fennel, reaching only . Dill has thread-like, feathery leaves and
Madame Flavour a Victorian finalist in the Telstra Business Women's awards. In 2012, the infuser pods were a finalist in the Beverages category of the Food Magazine Awards. A "Let beautiful happen" branding campaign by Nourish Brands was a finalist in the 2013 Melbourne Design Awards in the Advertising-Print category. In 2014, Madame Flavour supported the Fish Creek Tea Cosy Festival. Noyes spoke on 'conscious marketing' and product values, at the ADMA (Association for Data-Driven Marketing & Advertising) Global Forum in August 2015. In 2016, the brand worked with Smiling Mind to create a three-minute tea-infusion meditation ritual. The app-based ritual is