Burl Ives Disney's "Summer Magic" with Hayley Mills, Dorothy McGuire, and Eddie Hodges, and a score by Robert and Richard Sherman. In 1964, he played the genie in the movie "The Brass Bottle" with Tony Randall and Barbara Eden. Ives' "A Holly Jolly Christmas" and "Silver and Gold" became Christmas standards after they were first featured in the 1964 NBC-TV presentation of the Rankin/Bass stop-motion animated family special "Rudolph the Red-Nosed Reindeer". Johnny Marks had composed the title song (originally an enormous hit for singing cowboy Gene Autry) in 1949, and producers Rankin and Bass retained him to compose the TV special's
Rudolph the Red-Nosed Reindeer (TV special) based on thirteen reviews. In December 2018, a "Hollywood Reporter"/"Morning Consult" poll which surveyed 2,200 adults from Nov. 15-18, 2018, named "Rudolph the Red-Nosed Reindeer" the most beloved holiday film, with 83 percent of respondents having a generally favorable response to the title. The Rankin/Bass special, which currently airs on CBS, inspired numerous television sequels made by the same studio: The television special's familiarity to American audiences through its annual rebroadcasts, along with its primitive stop-motion animation that is easy to recreate with modern technology and the special's ambiguous copyright status, has lent itself to numerous parodies and homages over