Blue Peter badge for a badges by corresponding with the show by post. Applications require a message of at least 50 words explaining why a badge is deserved and often include drawings, poems, or other creative works. There are different types of badges, representing different types of achievement. The badge was originally introduced in 1963, featuring the blue ship logo on a white plastic shield inspired by the ship from Disney's Peter Pan. This design remained unchanged until the 1990s when a revised badge featuring a raised moulding of the ship design by Tony Hart was introduced (more detailed and neater than the
Circle 7 logo interchangeable with the circular ABC logo (as redesigned in 1962 by legendary graphic designer Paul Rand) in network and station imaging, although since the late 1990s, the ABC logo was incorporated into the logo design in different variations. It also was used as the name of the production company for locally produced programming by ABC owned-and-operated stations, Circle 7 Productions, which existed prior to ABC's 1985 takeover by Capital Cities Communications. Originally a proprietary logo for ABC's owned-and-operated stations, stations affiliated with the network began using the logo as early as the 1970s. WXYZ-TV retained the logo after ABC's sale