Schwinn Bicycle Company a separate deal with the China Bicycle Co. (CBC) to produce bicycles to be sold under the Schwinn brand. In retaliation, Giant introduced its own line of Giant-branded bikes for sale to retailers carrying Schwinn bikes. Both Giant and CBC used the dies, plans, and technological expertise from Schwinn to greatly expand the market share of bicycles made under their own proprietary brands, first in Europe, and later in the United States. By 1990, other United States bicycle companies with reputations for excellence in design such as Trek, Specialized, and Cannondale had cut further into Schwinn's market. Unable to produce
Trek Bicycle Corporation performance enhancing substances". The complaint includes examples of Trek threatening its ties with LeMond in 2001 and 2004 after he made public statements against doping, Michele Ferrari, and Lance Armstrong Trek responded in April 2008 by suing to sever business ties with LeMond. Trek's press release said that "LeMond's suit was characterized by Burke as containing false and irresponsible allegations ". Burke also said "for years, Greg LeMond has done and said things that have damaged the LeMond brand and the Trek brand as a whole". . . . "His actions are inconsistent with our values—values we believe in and