Neverland Ranch Neverland Ranch Neverland Valley Ranch (renamed Sycamore Valley Ranch) is a developed property in Santa Barbara County, California, located at 5225 Figueroa Mountain Road, Los Olivos, California 93441, that was first named Neverland in 1988. It is most famous for being the home of the American entertainer Michael Jackson. Jackson named the property after Neverland, the fantasy island in the story of Peter Pan, a boy who never grows up. Jackson's first encounter with the ranch came when he visited Paul McCartney, who was staying there during their filming of the "Say Say Say" video. According to La Toya Jackson,
The New Neverland was, however, more critical of the episode's cliffhanger, saying "Apparently, amnesiacs accept teenage dictators as entirely legitimate. I thought we were done with the curse plotline? Does that really need to be resurrected?" Lily Sparks of "TV.com" gave the episode a negative review, noting the show's returning to old themes, saying "there was definitely a sense of “This again?” in "The New Neverland." Maybe it was just Ginnifer Goodwin’s wig that was giving me deja vu." The New Neverland "The New Neverland" is the tenth episode of the third season of the American fantasy drama series "Once Upon a Time",