Howard Brown (Halifax Bank) sing in that particular advert as it was performed by Matt Thornfield and Brown only appeared in cartoon form. In 2004, the Bank Of Scotland dropped Brown from their versions of the adverts, as the style of the adverts was not well received by its customers. In 2005, he released a cover of the Barry White song "You're the First, the Last, My Everything" as a charity single. It peaked at number 13 in the UK Singles Chart. From April 2008, Brown no longer starred in the Halifax adverts, instead taking a role in its public relations department. In 2011,
HBOS Marketing Campaign with news agency Reuters, Brown said: In 2004, the Bank Of Scotland dropped Howard from their versions of the adverts. The Bank of Scotland stated that Scottish customers could not stand him because he was "too in-your face, and particulary annoying". HBOS admitted mistakes have been made in promoting the new image north of the border, as it did not take into account the Bank of Scotland brand nor its heritage. The replacement advertising campaign instead feature Scottish members of staff, although the animated version of Howard were used north of the border. HBOS Marketing Campaign In late 2000, UK