Rice Krispies Rice Krispies Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the "Snap, crackle and pop" sounds. Rice Krispies cereal has a long advertising history, with the elf cartoon characters Snap,
Wild rice the highly toxic fungus ergot, which is dangerous if eaten. Infected grains have pink or purplish blotches or growths of the fungus, from the size of a seed to several times larger. Anthropologists since the early 1900s have focused on wild rice as a food source, often with an emphasis on the harvesting of the aquatic plant in the Lake Superior region by the Anishinaabe people, also known as the Chippewa, Ojibwa and Ojibwe (Densmore 1929: 128). The Smithsonian Institution's Bureau of American Ethnology published "The Wild Rice Gatherers in the Upper Great Lakes: A Study in American Primitive Economics"