Rice Krispies Rice Krispies Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the "Snap, crackle and pop" sounds. Rice Krispies cereal has a long advertising history, with the elf cartoon characters Snap,
International Rice Research Institute impact of IRRI's breeding work in three countries in South East Asia between 1985 and 2009. It found IRRI's breeding work delivered an annual benefit of US$1.46 billion and boosted rice yields up to 13%. IRRI, the Chinese Academy of Agricultural Sciences, and BGI (formerly known as the Beijing Genomics Institute) have "identified the exact genetic makeup of more than 3,000 different families of rice for the first time in what is being heralded as a major advancement in rice science." For five decades, IRRI has provided a place for scientists and future leaders in rice research to learn. Since