HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
Black-fronted tern gull ("Larus dominicanus") and South Island oystercatchers ("Haematopus finschi") also raiding. Introduced mammals such as the cat ("Felis catus"), stoat ("Mustela erminea"), hedgehog ("Erinaceus europaeus occidentalis") and black rat ("Rattus rattus") have also been recorded. Numbers of black-fronted terns are decreasing across its range, and the species is classified as endangered. Threats include several species introduced to New Zealand - stoats ("Mustela" spp.), feral cats, the brown rat ("Rattus norvegicus"), hedgehog, dog, and from Australia, the common brushtail possum ("Trichosurus vulpecula"), and Australian magpie ("Gymnorhina tibicen"). Black-fronted tern The black-fronted tern ("Chlidonias albostriatus") also known as sea martin, ploughboy, inland