HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
Howard Brown (pianist) Walter, and Healey Willan. He later studied in England in 1957 through a grant from the Royal Society of Canada with harpsichordist Valda Aveling and pianist Harold Craxton. Brown served as the chair of the piano faculty at both Maritime Conservatory of Music (1949-1950) and Mount Allison University (1950-1953) before becoming the head of the music department at the latter university from 1953-1967. He was then head of the music department at Bishop's University from 1967 to 1983, and where he was made a professor emeritus upon his retirement in 1984. Howard Brown (pianist) Howard Fuller Brown (24 July 1920