Bud Luckey Flakes (Tony the Tiger), Froot Loops (Toucan Sam), and Rice Krispies (Snap, Crackle and Pop), as well as Interstate Bakeries' Dolly Madison products featuring Charles M. Schulz' "Peanuts" characters. He created the "Bosco Dumbunnies" characters for the Best Foods Chocolate Flavor Milk Amplifier product Bosco Chocolate Syrup – the commercial spots were animated by renowned animators Fred Wolf and Jimmy Murakami. In 1966, Luckey won a Clio Award for the General Mills commercial Betty Crocker – "Magic Faucet." Luckey also worked with Alex Anderson, who created the characters of Rocky the Flying Squirrel, Bullwinkle, and Dudley Do-Right, as well as
Cocoa Krispies resembling a strong teenager while keeping the head of the mascot, the cereal too had a recipe transformation to add more vitamins and minerals in order to focus the product into a health is fun type of communication. In Australia, the mascot is Coco the Monkey. Coco Pops received two stars out of five on the Australian Government's health star ratings. Kellogg's was criticized by health authorities in the United States and consumer experts in October 2009, when it unveiled a description on its boxes of Cocoa Krispies cereal that stated "now helps support your child's immunity". Kellogg's responded that