Casablanca (film) 14, 2012, at Sotheby's for more than $600,000 to an anonymous bidder. The piano Sam "plays" in Rick's Café Américain, put up for auction with other film memorabilia by Turner Classic Movies at Bonhams in New York in November 2014, sold for $3.4 million. Although an initial release date was anticipated for early 1943, the film premiered at the Hollywood Theater in New York City on November 26, 1942, to coincide with the Allied invasion of North Africa and the capture of Casablanca. It went into general release on January 23, 1943, to take advantage of the Casablanca Conference, a
Casablanca which is "Ad-dar Al Baidaa"', although Arabic also has its own version of Casablanca (كازابلانكا, "Kāzāblānkā"). The city is still nicknamed "Casa" by many locals and outsiders to the city. In many other cities with a different dialect, it is called "Ad-dar Al-Bida", instead. The area which is today Casablanca was founded and settled by Berbers by at least the seventh century BC. It was used as a port by the Phoenicians and later the Romans. In his book Description of Africa, Leo Africanus refers to ancient Casablanca as "Anfa", a great city founded in the Berber kingdom of Barghawata