Christmas in the post-war United States with Montgomery Ward. The song tells the story of a reindeer whose shiny red nose guides Santa's sleigh through the fog on Christmas Eve. Gene Autry's 1949 recording remained at #1 for a week and brought the song widespread fame. Only "White Christmas" has sold more copies. Autry had another hit in 1950 with "Frosty the Snowman", written by Jack Rollins and Steve Nelson as a direct attempt to create a success in the vein of "Rudolph The Red-Nosed Reindeer". The song tells the story of a magical snowman who has playful adventures with children. In 1963, "Frosty" hit its
Rudolph the Red-Nosed Reindeer Gillen, to draw "cute reindeer", using zoo deer as models. The alert, bouncy character Gillen developed convinced management to support the idea. Maxton Books published the first mass-market edition of "Rudolph" in 1947 and a sequel, "Rudolph the Red-Nosed Reindeer Shines Again", in 1954. In 1992, Applewood Books published "Rudolph's Second Christmas", an unpublished sequel that Robert May wrote in 1947. In 2003, Penguin Books issued a reprint version of the original "Rudolph the Red-Nosed Reindeer" with new artwork by Lisa Papp. Penguin also reprinted May's sequels, "Rudolph Shines Again" and "Rudolph's Second Christmas" (now retitled "Rudolph to the Rescue").