American Idol the first season where neither finalist achieved significant album sales. The tenth season of the series premiered on January 19, 2011. Many changes were introduced this season, from the format to the personnel of the show. Jennifer Lopez and Steven Tyler joined Randy Jackson as judges following the departures of Simon Cowell (who left to launch the U.S. version of "The X Factor"), Kara DioGuardi (whose contract was not renewed) and Ellen DeGeneres, while Nigel Lythgoe returned as executive producer. Jimmy Iovine, chairman of the Interscope Geffen A&M label group, the new partner of "American Idol", acted as the in-house
American Idol acquisition of BMG. Sony Music was partnered with "American Idol" and distribute its music, and In 2010, Sony was replaced by as the music label for "American Idol" by UMG's Interscope-Geffen-A&M Records. "American Idol" video games On February 14, 2009, The Walt Disney Company debuted "The American Idol Experience" at its Disney's Hollywood Studios theme park at the Walt Disney World Resort in Florida. In this live production, co-produced by 19 Entertainment, park guests chose from a list of songs and auditioned privately for Disney cast members. Those selected then performed on a stage in a 1000-seat theater replicating the