Trek Bicycle Corporation Design (WSD) bicycle and accessories. WSD products are designed to fit female riders, and feature sizing and proportions appropriate for women. In October 2001, Trek introduced a custom bike program named Project One, which gave customers the opportunity to customize their Trek bike by selecting the bike's paint scheme and component mix. Hoping to expand into a new market segment, Trek introduced Trek Travel in December 2002, a provider of luxury and performance cycling vacations in Europe and North America. Trek Travel operated as a wholly owned subsidiary of Trek Bicycle until January 2007, when Trek spun off its interests
Butterfly Trek Madone Butterfly Trek Madone The Butterfly Trek Madone, an artwork utilizing a bicycle by Damien Hirst, became the world's most expensive bicycle when it was bought at auction for $500,000. It was designed by Hirst, who used real butterfly wings that were placed onto the actual frame and rims of the bicycle. The bike had been ridden by Lance Armstrong in the 2009 Tour de France. The "Butterfly Trek Madone" currently holds the title of the most expensive bike sold in the world. The second most expensive bike ever sold was the Trek Yoshitomo Nara Speed Concept that was sold for