Cova da Beira wine Cova da Beira wine Cova da Beira is a Portuguese wine region centered on the Cova da Beira region between the Dão and Vinho Verde DOCs in the wider Beiras VR wine region. Cova da Beira was initially a separate "Indicação de Proveniencia Regulamentada" (IPR) region (and was the largest IPR in Portugal in terms of land planted with vines), but in 2005, it became one of three subregions of the Beira Interior DOC, which has the higher "Denominação de Origem Controlada" (DOC) status. Its name may still be indicated together with that of Beira Interior, as Beira Interior-Cova da
Ellis Verdi Ellis Verdi Ellis Verdi (born December 11, 1955) is an American marketing and advertising executive based in New York City, New York. He is the founder, along with Sal DeVito of the DeVito/Verdi advertising agency. Verdi was born at Mount Sinai Hospital in New York City and grew up in Switzerland and France until teenager and then moved back to New York and attended school in Manhattan. In 1978 Verdi started his career with C&W working on Procter & Gamble's Folgers coffee account. In 1980 he became a brand manager for American Home Products. In 1982 Verdi became a product