Snap, Crackle and Pop Snap, Crackle and Pop Snap, Crackle and Pop are the cartoon mascots of Kellogg's crisped-rice breakfast cereal Rice Krispies. The gnomic elves characters were originally designed by illustrator Vernon Grant in the early 1930s. The names are an onomatopoeia and were derived from a Rice Krispies radio ad: The first character appeared on the product's packaging in 1933, Grant added two more and named the trio Snap, Crackle and Pop. Snap is usually portrayed with a chef's toque on his head; Crackle often is shown wearing a red (or striped) tomte's tuque or "sleeping cap," and Pop often wears a
Triples (cereal) Triples (cereal) Triples was a breakfast cereal produced by General Mills in the 1990s that was similar to Rice Krispies. The name was derived from the three grains — corn, wheat, and rice — that the product was composed of. A television commercial for Triples involved participants shaking their heads three times to a strange sound (a "triple take"). Consumer surveys reported that it made the milk a perfect level of sweetness while only using 4g of sugar per serving. A box of Triples was often featured alongside other cereals on a shelf in Jerry's kitchen on the sitcom "Seinfeld".