Rudolph the Red-Nosed Reindeer (1948 film) difficult to get through. Nevertheless, he and his reindeer brave out the storm and go anyway. While on the way, an airplane throws them off course; they land at Rudolph's house, where Santa greets him. Telling Rudolph, "I need you tonight to guide my deer on the rest of our flight", Rudolph helps them. Due to his bravery and his glowing nose, he is accepted and respected by his fellow reindeer and made their commander-in-chief by Santa; the reindeer enjoy a merry Christmas together. This 8 minute animated interpretation of the Christmas poem preceded Gene Autry's 1949 song "Rudolph, the
Ross Bagdasarian Sr. play any musical instrument in the accepted sense of the word." Bagdasarian owned Chipmunk Enterprises, which sponsored Chipmunk-related sales. By 1963 some 15 companies were using or planned to use Alvin figures. By that year "Billboard" magazine estimated that the total income from the Chipmunks' record sales (including overseas sales) and record club sales to be around $20 million (around $165 million adjusted for inflation). In the following years the Chipmunks released several hit songs: "Alvin's Harmonica" (1959), "Ragtime Cowboy Joe" (1959), "Alvin's Orchestra" (1960), "Rudolph the Red Nosed Reindeer" (1960), "The Alvin Twist" (1962), and the album "The Chipmunks