Snap, Crackle and Pop Snap, Crackle and Pop Snap, Crackle and Pop are the cartoon mascots of Kellogg's crisped-rice breakfast cereal Rice Krispies. The gnomic elves characters were originally designed by illustrator Vernon Grant in the early 1930s. The names are an onomatopoeia and were derived from a Rice Krispies radio ad: The first character appeared on the product's packaging in 1933, Grant added two more and named the trio Snap, Crackle and Pop. Snap is usually portrayed with a chef's toque on his head; Crackle often is shown wearing a red (or striped) tomte's tuque or "sleeping cap," and Pop often wears a
Edgar Rice Burroughs, Inc. book Tarzan Presley, which blended the Tarzan mythos with the life of Elvis Presley. The book has not been reprinted since its initial publication. In 2012, the company sued Dynamite Comics for trademark infringement. Dynamite's series "Lord of the Jungle" and "Warlord of Mars" were based on Burrough's novels that had fallen into public domain. However, ERB claimed that use of trademarked characters Tarzan and John Carter constituted infringement and unfair competition. Dynamite and ERB settled the claim in 2014, and signed a contract to clear the way for both series to continue. Edgar Rice Burroughs, Inc. Edgar Rice Burroughs,