Serenity (2005 film) they will likely continue their pursuit in retribution for getting the word out. "Serenity" takes off with River as Mal's new pilot. The film is based on "Firefly", a television series canceled by the Fox Broadcasting Company in December 2002, after 11 of its 14 produced episodes had aired. Attempts to have other networks acquire the series failed, and creator Joss Whedon started to sell it as a film. He had been working on a film script since the show's cancellation. Shortly after the cancellation, he contacted Barry Mendel, who was working with Universal Studios, and "flat-out asked him" for
Sci-Fi on the Rock readings, auctions and more. In September 2009, Sci-Fi on the Rock put together "Sci-Fi on the Rock TV", a webshow that would appear on YouTube and Facebook, as well as on the Sci-Fi on the Rock website. Each "webisode" runs approximately 10 minutes in length, and would serve as publicity for the festival, as well as a video newsletter, as it were. It is hosted by Steve Lake and Ellen Curtis, and is directed and produced by Darren Hann. The first episode "aired" on YouTube and Facebook on Friday, September 11, 2009. The guests were Darren Hann (Sci-Fi on the