Trek Bicycle Corporation Design (WSD) bicycle and accessories. WSD products are designed to fit female riders, and feature sizing and proportions appropriate for women. In October 2001, Trek introduced a custom bike program named Project One, which gave customers the opportunity to customize their Trek bike by selecting the bike's paint scheme and component mix. Hoping to expand into a new market segment, Trek introduced Trek Travel in December 2002, a provider of luxury and performance cycling vacations in Europe and North America. Trek Travel operated as a wholly owned subsidiary of Trek Bicycle until January 2007, when Trek spun off its interests
Trek Bicycle Corporation performance enhancing substances". The complaint includes examples of Trek threatening its ties with LeMond in 2001 and 2004 after he made public statements against doping, Michele Ferrari, and Lance Armstrong Trek responded in April 2008 by suing to sever business ties with LeMond. Trek's press release said that "LeMond's suit was characterized by Burke as containing false and irresponsible allegations ". Burke also said "for years, Greg LeMond has done and said things that have damaged the LeMond brand and the Trek brand as a whole". . . . "His actions are inconsistent with our values—values we believe in and