Bud Luckey Flakes (Tony the Tiger), Froot Loops (Toucan Sam), and Rice Krispies (Snap, Crackle and Pop), as well as Interstate Bakeries' Dolly Madison products featuring Charles M. Schulz' "Peanuts" characters. He created the "Bosco Dumbunnies" characters for the Best Foods Chocolate Flavor Milk Amplifier product Bosco Chocolate Syrup – the commercial spots were animated by renowned animators Fred Wolf and Jimmy Murakami. In 1966, Luckey won a Clio Award for the General Mills commercial Betty Crocker – "Magic Faucet." Luckey also worked with Alex Anderson, who created the characters of Rocky the Flying Squirrel, Bullwinkle, and Dudley Do-Right, as well as
Rice cultivation in Arkansas that he had yet to master the techniques of rice cultivation, and so in 1898 embarked with fellow Nebraskan farmer John Morris back to Louisiana to perfect these techniques. Fuller returned to Arkansas in 1903 a master of rice farming, sowing acres of it in 1904, from which he harvested over 5,000 bushels. The annual Arkansas rice crop is crucially integral to the state's economy, contributing more than $6 billion to the state's economy every year and accounts for over 25,000 jobs. Being such a large system with many interrelated factors, the factors that impact the profitability of Arkansas rice