Fuji Bikes a steep decline in touring and road bike sales. This allowed manufacturers such as Specialized, Giant, and Trek to make inroads into Fuji's share of U.S. bicycle sales, often using frames produced at lower cost in Taiwan. With the continued rise of the yen, Fuji fell on hard times in the early 1990s. One of the last Japanese bike companies to shift production to Taiwan after the fall of the dollar, Fuji bicycles cost more in the United States than most competing brands, causing a drop in sales. Fuji bicycles produced in Taiwan were not as well regarded by U.S.
Trek Bicycle Corporation Trek discontinued the Exercycle line, spinning off its fitness division into an independently-owned company, renamed Vision Fitness. In 1995, Trek introduced its full suspension Y bike, a departure from traditional bike design. The Y bike sold well, and won an "Outstanding Design and Engineering Award" from "Popular Mechanics" magazine. Also in 1995, Trek made a number of business moves in order to diversify its product offering and gain market share, acquiring Klein Bicycles, a Chehalis, WA, manufacturer of premium aluminum-framed bicycles, as well as Bontrager Cycles, a Santa Cruz, CA-based manufacturer of bicycle components and hand-built steel frames. Trek also