Specialized Bicycle Components Costco. The move angered some Specialized dealers. In 1996, Specialized withdrew the Full Force line and Mike Sinyard wrote a letter of apology to dealers. By the end of 1996, Specialized had lost 30% of its bike shop sales and, according to Sinyard, "came within a few hundred dollars of declaring bankruptcy". In 2001, Merida Bikes of Taiwan bought 49% of Specialized for a reported US$30 million. Mike Sinyard remained majority owner and CEO of the company. , Specialized is one of the biggest bicycle brands operating in the United States, alongside Trek Bicycle Corporation and Giant Bicycles. In 2012
Specialized Bicycle Components Specialized issued a recall on about 12,000 bicycles sold through retailers from 2007 until July 2012 for a faulty front fork. Recalled models include the company's "Globe" products. A customized version of the Specialized Rockhopper mountain bike is currently used by the London Ambulance Service to equip their Cycle Response Units which operate in congested areas of the city. In 1990, Specialized tried to sue RockShox Inc, claiming the company's name too closely resembled the bicycle model name "Rockhopper" The case was ultimately dismissed with prejudice. In 2006 Specialized sued Mountain Cycle over its use of the model name "Stumptown"