The Lion King (franchise) of The Lion King from Timon's point-of-view was released on February 24. 2012 for iOS devices. The story is set in a kingdom of anthropomorphic animals in Africa known as the Pride Lands, where a lion rules over the other animals as king. "The Lion King" begins when Rafiki, a mandrill, anoints Simba, the newborn son of King Mufasa and Queen Sarabi, presenting him to a gathering of animals at the Pride Rock. Simba is next seen as a young cub, with Mufasa teaching him about the "Circle of Life". Simba's uncle and Mufasa's brother Scar plots to take the
Simba "The Lion King"-related products. The character's likeness has been used in and adapted into a variety of items, including plush toys and figurines, clothing, bedding, household decor and appliances. The success of the Broadway musical has also led to its own line of merchandising, including the Simba beanbag doll, based on the character's appearance and costume in the Broadway show. Since the film's 1994 debut, Simba has appeared as a playable character in a variety of video game releases, both directly and indirectly associated with the franchise. The character's first appearance as a video game character was in "The Lion