Rice Krispies Rice Krispies Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the "Snap, crackle and pop" sounds. Rice Krispies cereal has a long advertising history, with the elf cartoon characters Snap,
Rice Stadium (Rice University) tie the following month. On the other hand, Kennedy's comments about Rice-Texas might have been as forward-looking as his statements about going to the moon (which did occur in 1969): Since 1963, Rice has gone just 2-42 against Texas, including 28 straight losses between 1966 and 1993 and 12 straight from 1995 to the present. As originally built, Rice Stadium seated 70,000, the second-largest stadium in the Southwest Conference (behind the Cotton Bowl). Rice Stadium was built before professional football came to Houston, and 70,000 fans might be expected to attend a college football game there. However, Rice found it