Daybreak (2010 TV programme) the new show, started on 23 August, with short break-bumpers in between the start and end of an advertisement break, broadcast during the evening schedule of ITV1. Adverts featuring presenters Adrian Chiles and Christine Bleakley were broadcast throughout the day from 31 August 2010. Chiles and Bleakley presented "The One Show" on BBC One together for nearly three years before leaving in 2010 to join ITV. The first edition of "Daybreak" was broadcast on 6 September 2010 with ex-hosts Chiles and Bleakley introducing viewers to the new set and admiring the view from the window. It included an interview with
Christine Lampard BBC Northern Ireland in November 2017. She moved to ITV less than three hours after the BBC had withdrawn their £1 million offer for her to remain on the channel. She joined ITV on a four-year contract worth £4 million. On 6 September 2010, she joined Adrian Chiles to host ITV Breakfast's "Daybreak". The programme suffered mixed reviews and poor viewing figures in its first weeks on air, and Lampard herself was the subject of criticism. On 18 November 2011, she and co-presenter Adrian Chiles were replaced by Dan Lobb and Kate Garraway who presented on an interim basis. In