Rudolph the Red-Nosed Reindeer (1948 film) difficult to get through. Nevertheless, he and his reindeer brave out the storm and go anyway. While on the way, an airplane throws them off course; they land at Rudolph's house, where Santa greets him. Telling Rudolph, "I need you tonight to guide my deer on the rest of our flight", Rudolph helps them. Due to his bravery and his glowing nose, he is accepted and respected by his fellow reindeer and made their commander-in-chief by Santa; the reindeer enjoy a merry Christmas together. This 8 minute animated interpretation of the Christmas poem preceded Gene Autry's 1949 song "Rudolph, the
Rudolph the Red-Nosed Reindeer owned by The Rudolph Company, LP and has been adapted in numerous forms including a popular song, the iconic 1964 television special and sequels, and and sequel. Character Arts, LLC manages the licensing for the Rudolph Company, LP. In many countries, Rudolph has become a figure of Christmas folklore. 2014 marked the 75th anniversary of the character and the 50th anniversary of the television special. A series of postage stamps featuring Rudolph was issued by the United States Postal Service on November 6, 2014. Robert L. May created Rudolph in 1939 as an assignment for Chicago-based Montgomery Ward. The retailer