Specialized Bicycle Components Specialized Bicycle Components Specialized Bicycle Components, Inc., commonly called "Specialized", is a United States-based company that designs, manufactures and markets bicycles, bicycle components and related products under the brand name "Specialized". The Morgan Hill, California-based company was founded in 1974 by Mike Sinyard — and since 2001 has been 49% owned by Taiwan-based Merida Bikes. The company was founded in 1974 by Mike Sinyard, a cycling enthusiast who sold his Volkswagen Bus for $1,500 to fund a cycle tour of Europe, where he bought handlebars and stems made by Cinelli to take back to the US. Sinyard started out importing
Trek Bicycle Corporation Trek discontinued the Exercycle line, spinning off its fitness division into an independently-owned company, renamed Vision Fitness. In 1995, Trek introduced its full suspension Y bike, a departure from traditional bike design. The Y bike sold well, and won an "Outstanding Design and Engineering Award" from "Popular Mechanics" magazine. Also in 1995, Trek made a number of business moves in order to diversify its product offering and gain market share, acquiring Klein Bicycles, a Chehalis, WA, manufacturer of premium aluminum-framed bicycles, as well as Bontrager Cycles, a Santa Cruz, CA-based manufacturer of bicycle components and hand-built steel frames. Trek also