Local bike shop bike shops have begun themselves to sell products online. A recent development is the introduction of brand specific stores from bicycle manufacturers such as Trek Bicycle Corporation. Other manufacturers, such as Specialized are strengthening their channels with "concept stores". According to the National Bicycle Dealers Association, in 2007 there were approximately 4,400 "specialty bicycle retailers" in the USA; down from 4,800 in 2005. Although they sold only 17% of the bikes, up from 16% in 2005, they collected 49% of the dollars, up from 47% in 2005. In 2004, the average specialty bicycle retailer had gross sales of $550,000 per
Specialized Bicycle Components ASI and the Canadian shop owner was resolved in December 2013, and Specialized vowed to be more cautious in its pursuit of trademark violators going forward. In 2014, Specialized forced bicycle builder Neil Pryde to change the name of their Alize bike model. Many riders in recent years have used Specialized bicycles in the North American and European professional cycling circuits. In 2016, the professional road teams sponsored by Specialized are Etixx–Quick-Step, Astana Pro Team, Tinkoff, Boels–Dolmans and Axeon–Hagens Berman. Mountain bike riders sponsored by Specialized include the downhill world champion Loïc Bruni, who rides for the Specialized Gravity Team,