Iron Man (2008 film) big band-style arrangement of the Iron Man theme song from the 1966 cartoon "The Marvel Super Heroes" from frequent Favreau collaborators John O'Brien and Rick Boston. A soundtrack featuring Djawadi's score was released by Lions Gate Records on April 29, 2008. Marvel and Paramount modeled their marketing campaign for "Iron Man" on that of "Transformers". In May 2008, Sega released an official tie-in video game based on the film on multiple gaming platforms. Downey, Howard and Toub reprise their roles from the film. A 30-second spot for the film aired during a Super Bowl XLII break. 6,400 7-Eleven stores in
Robert Downey Jr. staff, and asked if he could produce or assist in an episode creation, as his son Indio is a fan of the show. The producers of the show accepted the offer and created the character of Patrick Pewterschmidt, Lois Griffin's long lost, mentally disturbed brother, for Downey. Downey signed on with publishers HarperCollins to write a memoir, which in 2006, was already being billed as a "candid look at the highs and lows of his life and career". In 2008, however, Downey returned his advance to the publishers, and canceled the book without further comment. In 2007, Downey appeared in