Blue Peter badge Blue Peter ship logo, designed by Tony Hart. The badge provides the wearer with free entry to many British attractions, particularly museums and exhibitions that are featured on the show although many of the attractions will only allow one badge holder for each full price paying adult. The programme producers suspended the privileges amid concerns about the badges being sold in March 2006, but they were reintroduced with additional security a few months later. The presenters almost always wear their badges on the show – the only exception being when their apparel is incompatible (for example, a life jacket), in
ITV Granada cut ITV's viewing share, decreasing advertising revenue, which was already suffering from competition with the internet. The failure of ITV Digital cost Granada and Carlton losses estimated at over £1 billion reducing the company's value from 2001 to 2003. On 28 October 2002, in a network-wide relaunch, Granada was rebranded as ITV1 Granada. The Granada name was shown before regional programmes, but this has ceased; its name has vanished from screens as have all other ITV regional identities. Since rebranding, all continuity announcements are made from London. The Granada logo appeared at the end of its own programmes until 31