Schwinn Bicycle Company a separate deal with the China Bicycle Co. (CBC) to produce bicycles to be sold under the Schwinn brand. In retaliation, Giant introduced its own line of Giant-branded bikes for sale to retailers carrying Schwinn bikes. Both Giant and CBC used the dies, plans, and technological expertise from Schwinn to greatly expand the market share of bicycles made under their own proprietary brands, first in Europe, and later in the United States. By 1990, other United States bicycle companies with reputations for excellence in design such as Trek, Specialized, and Cannondale had cut further into Schwinn's market. Unable to produce
Giant Bicycles the 2017 Tour de France. In off-road cycling, Giant sponsors the Giant Factory Off-Road Team. Cyclists include Marcelo Gutierrez, 5 time Colombian downhill national champion, and Jacob Dickson, 4 time Irish junior downhill champion. Giant also sponsors individual athletes, including Tim van Berkel, Ben Dijkstra, and Matt Bottrill. Giant Bicycles Giant Manufacturing Co. Ltd. (commonly known as Giant) is a Taiwanese bicycle manufacturer that is recognized as the world's largest bicycle manufacturer. Giant has manufacturing facilities in Taiwan, the Netherlands, and China. Giant was established in 1972 in Dajia, Taichung County (now part of Taichung City), by King Liu and