Fennel Fennel Fennel ("Foeniculum vulgare") is a flowering plant species in the carrot family. It is a hardy, perennial herb with yellow flowers and feathery leaves. It is indigenous to the shores of the Mediterranean but has become widely naturalized in many parts of the world, especially on dry soils near the sea-coast and on riverbanks. It is a highly aromatic and flavorful herb used in cookery and, along with the similar-tasting anise, is one of the primary ingredients of absinthe. Florence fennel or finocchio is a selection with a swollen, bulb-like stem base that is used as a vegetable. Fennel
Madame Flavour a Victorian finalist in the Telstra Business Women's awards. In 2012, the infuser pods were a finalist in the Beverages category of the Food Magazine Awards. A "Let beautiful happen" branding campaign by Nourish Brands was a finalist in the 2013 Melbourne Design Awards in the Advertising-Print category. In 2014, Madame Flavour supported the Fish Creek Tea Cosy Festival. Noyes spoke on 'conscious marketing' and product values, at the ADMA (Association for Data-Driven Marketing & Advertising) Global Forum in August 2015. In 2016, the brand worked with Smiling Mind to create a three-minute tea-infusion meditation ritual. The app-based ritual is