Fuji Bikes a steep decline in touring and road bike sales. This allowed manufacturers such as Specialized, Giant, and Trek to make inroads into Fuji's share of U.S. bicycle sales, often using frames produced at lower cost in Taiwan. With the continued rise of the yen, Fuji fell on hard times in the early 1990s. One of the last Japanese bike companies to shift production to Taiwan after the fall of the dollar, Fuji bicycles cost more in the United States than most competing brands, causing a drop in sales. Fuji bicycles produced in Taiwan were not as well regarded by U.S.
Trek Bicycle Corporation in the company. Despite the split, Trek and Trek Travel enjoy a close working relationship. In 2003, Trek acquired Villiger, a Swiss bicycle company, and Diamant, the oldest bicycle company in Germany. The acquisition gave Trek a foothold in the active-leisure bicycle market, an important segment in Europe. As part of the acquisition, Trek took over ownership of the Villiger-Diamant production facility in Hartmannsdorf, Germany. Trek's global expansion continued in 2005, when Trek expanded into the Chinese market by opening two stores in Beijing and signing deals with 20 Chinese distributors. For the third time in its history, in 2005