Shark Tale the world, measuring more than six stories tall and over . It required of air to inflate and more than 50 tons of water for stabilization. The premiere was attended by 6,000 visitors, including Will Smith, Angelina Jolie, Robert De Niro, and Michael Imperioli. Jeffrey Katzenberg, the executive producer of the film, explained that they "wanted to find a unique way to introduce this movie to the world. We needed a big idea. … More than anything, we are in showbusiness. This is the show part." "Shark Tale" opened at #1 with $47.6 million, which was, at the time, the
Shark Tale under the title of "Sharkslayer". By September 2003, however, it had been retitled "Shark Tale", to make the title sound less violent and more family friendly. Bill Damaschke, the producer of the film, explained the change of the title: "We set out to make a movie a little more noir, perhaps a little darker than where we've landed." In April 2002, production officially began. The film was produced concurrently with "Finding Nemo", another animated film set underwater, which was released a year and a half before "Shark Tale". DreamWorks Animation's CEO, Jeffrey Katzenberg, defended the film, saying that "any similarities