Cocoa Krispies over as the mascot. Ogg the Caveman took over towards the end of 1967. By the end of 1973, Tusk the Elephant became the mascot of the cereal, and he remained until the end of 1982, when Snap, Crackle and Pop (the mascots of Rice Krispies) replaced and retired Tusk the Elephant. In 1991, the mascot became Coco the Monkey. In 2001, Snap, Crackle, and Pop returned and they have remained the product's mascots to date. The cereal was introduced in the United Kingdom under the "Coco Pops" name in 1961, with Mr. Jinks as the mascot. Later in the
Heap's Rice Mill Heap's Rice Mill Heap's Rice Mill was a rice mill founded by Joseph Heap with Joseph Heap & Sons Ltd. in either 1778 or 1780 on Pownall Street in Liverpool, Merseyside. It originated as a rice mill, with warehouses added and later combined into a single building. The rice in Kellogg's Rice Krispies was once ground at Heap's. It is constructed in brick with some sandstone dressings, and has roofs of slate, tiles and corrugated sheeting and a frame of timber and cast iron. The building has a square plan, and is mainly in seven storeys. Until about the 1880s,