Robert L. May adaptation of Rudolph. Though the song was turned down by such popular vocalists as Bing Crosby and Dinah Shore, it was recorded by the singing cowboy Gene Autry. "Rudolph the Red-Nosed Reindeer" was released in 1949 and became a phenomenal success, selling more records than any other Christmas song, with the exception of "White Christmas". In 1941, May married another Ward employee, Virginia, and had five children with her. She was a devout Catholic, and he converted to Catholicism during the marriage. May wrote two sequels to "Rudolph the Red-Nosed Reindeer". The first is mostly in prose (except that Rudolph
The California Raisins big) came up with an idea for the new raisin commercial, saying, "We have tried everything but dancing raisins singing 'I Heard It Through the Grapevine'" (the 1968 song popularized by Marvin Gaye). To their surprise, the commercial became wildly popular, paving the way for several future commercials and opportunities through other media. The commercials were produced by Vinton Studios using their claymation technique, with character designs by Michael Brunsfeld. The following year, the Raisins appeared in the Emmy Award-winning "A Claymation Christmas Celebration", singing the Christmas carol "Rudolph the Red-Nosed Reindeer". The California Raisins released four studio albums on