Charlie and the Chocolate Factory (film) critics, indicating "generally favorable reviews". Audiences polled by CinemaScore gave the film an average grade of "A–" on an A+ to F scale. Owen Gleiberman of "Entertainment Weekly" praised "Charlie and the Chocolate Factory", writing "Johnny Depp as Willy Wonka may be a stone freak, but he is also one of Burton's classic crackpot conjurers, like "Beetlejuice" or "Ed Wood"." Roger Ebert gave an overall positive review and enjoyed the film. He was primarily impressed by Tim Burton's direction of the younger cast members, but was disappointed with Depp's performance: "What was Depp thinking of? In "" he was famously
The Willy Wonka Candy Company film version in exchange for the candy bar tie-in. Quaker, who had previous experience in the film industry, bought the rights to the book and financed the picture for the purpose of promoting their new "Wonka Bar". The name of Dahl's "Charlie and the Chocolate Factory" however was renamed to "Willy Wonka & the Chocolate Factory" for promotion purposes. The new brand was produced by Chicago-based company Breaker Confections (a subsidiary of Quaker Oats), which in 1975 was acquired by Sunmark Corporation of Saint Louis, Missouri. The original Wonka Bars never saw store shelves due to factory production problems prior