1966 FIFA World Cup later discovered wrapped in newspaper as the dog sniffed under some bushes in London. The FA commissioned a replica cup in case the original cup was not found in time. This replica is held at the English National Football Museum in Manchester, where it is on display. "World Cup Willie", the mascot for the 1966 competition, was the first World Cup mascot, and one of the first mascots to be associated with a major sporting competition. "World Cup Willie" is a lion, a typical symbol of the United Kingdom, wearing a Union Flag jersey emblazoned with the words "WORLD CUP".
FIFA World Cup Cup Willie", the mascot for the 1966 competition, was the first World Cup mascot. World Cups feature official match balls specially designed for each tournament. Each World Cup also has an official song, which have been performed by artists ranging from Shakira to Will Smith. Other songs, such as “Nessun dorma”, performed by The Three Tenors at four World Cup concerts, have also become identified with the tournament. Forming a partnership with FIFA in 1970, Panini published its first sticker album for the 1970 World Cup. Since then, collecting and trading stickers has become part of the World Cup experience,