Bud Luckey Flakes (Tony the Tiger), Froot Loops (Toucan Sam), and Rice Krispies (Snap, Crackle and Pop), as well as Interstate Bakeries' Dolly Madison products featuring Charles M. Schulz' "Peanuts" characters. He created the "Bosco Dumbunnies" characters for the Best Foods Chocolate Flavor Milk Amplifier product Bosco Chocolate Syrup – the commercial spots were animated by renowned animators Fred Wolf and Jimmy Murakami. In 1966, Luckey won a Clio Award for the General Mills commercial Betty Crocker – "Magic Faucet." Luckey also worked with Alex Anderson, who created the characters of Rocky the Flying Squirrel, Bullwinkle, and Dudley Do-Right, as well as
Rice Krispies Rice Krispies, also known as Marshmallow Krispies, along with a tropical version, Fruity Marshmallow Krispies) were sold briefly in the United States and Canada. Despite surviving longer in Canada than the United States, they were finally discontinued altogether during the late 1990s. Rice Krispies with strawberry flavor included 1983's Strawberry Krispies and 1997's Strawberry Rice Krispies. Australia had Strawberry Pops, a strawberry version of Rice Bubbles which was discontinued along with other similarly coloured and sweetened foods in the mid-1970s due to concerns about the additives causing cancer. Banana-flavored Rice Krispies, including Banana Bubbles and Banana Krispies, have also been