Michael Jackson mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing." Gordy said of the performance: "From the first beat of 'Billie Jean', I was mesmerized, and when he did his iconic moonwalk, I was shocked, it was magic, Michael Jackson went into orbit, and never came down." In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement. The first Pepsi Cola campaign, which ran in the United States from 1983 to 1984 and launched its
Alan Jackson sole endorsement of Ford Trucks. In his video for "Who's Cheatin' Who" he was behind the wheel of a "Big Foot" Ford F-150 pickup truck, and Ford's five NASCAR vehicles (at the time) were prominently featured. Additionally, he changed the lyrics "Crazy 'bout a Mercury" of the song "Mercury Blues" to "Crazy 'bout a Ford truck" in a TV ad for the Ford F-series. Jackson headlined the 1995 Fruit Of The Loom Comfort Tour, a deal worth $40 million. It began January 20 in New Orleans and ran for a hundred dates. Alan Jackson's 2004 concert tour launched January 23