Association of Volleyball Professionals Beach, California in October 2011. In April 2012, the AVP was bought over by Donald Sun and two tournaments, the Cincinnati Open and the 2012 AVP Championships, were held later that year. The first full AVP season under Sun began in 2013. Facing competition from the NVL, the AVP required players competing on the 2017 AVP Pro Beach Volleyball Tour to sign a four-year exclusivity contract. Since its re-emergence in 2013, the AVP Pro Beach Volleyball Tour has once again established itself as the biggest professional beach volleyball tour in the United States, with most of the top American players
Beach volleyball California, beach volleyball is strongly associated with a casual, beach-centric lifestyle. As it developed nearly in parallel with modern surfing, beach volleyball culture shares some similarities with surf culture. The beach bum archetype is one such example. Professional beach volleyball matches often have a "party atmosphere", with loud music, announcers and dancers in between points and during time-outs. Fashion often extends from the clothing worn during play, like the bikini or boardshorts. And much like surfers, beach volleyball players are at the mercy of the weather; patterns of play often develop based on weather conditions like sun and wind. Nudists