Snap, Crackle and Pop Snap, Crackle and Pop Snap, Crackle and Pop are the cartoon mascots of Kellogg's crisped-rice breakfast cereal Rice Krispies. The gnomic elves characters were originally designed by illustrator Vernon Grant in the early 1930s. The names are an onomatopoeia and were derived from a Rice Krispies radio ad: The first character appeared on the product's packaging in 1933, Grant added two more and named the trio Snap, Crackle and Pop. Snap is usually portrayed with a chef's toque on his head; Crackle often is shown wearing a red (or striped) tomte's tuque or "sleeping cap," and Pop often wears a
Hybrid rice in three Indian states varied from being equally profitable as other rice to 34% more profitable. Outside of China other institutes are also researching hybrid rice, including the International Rice Research Institute, which also coordinates the Hybrid Rice Development Consortium. Hybrid rice Hybrid rice is grown from hybrid rice seed which is produced by growing an inbred rice variety having sterile pollen which is cross pollinated with normal pollen from adjacent rice plants of a different inbred variety. Hybrid rice therefore has two genetically different parents. As with other types of hybrids, hybrid rice typically displays heterosis (or hybrid vigor)