Charlie and the Chocolate Factory (franchise) the same name by Roald Dahl. The film was directed by Tim Burton. The film stars Freddie Highmore as Charlie Bucket and Johnny Depp as Willy Wonka. The storyline concerns Charlie, who takes a tour he has won, led by Wonka, through the most magnificent chocolate factory in the world. Development for another adaptation of "Charlie and the Chocolate Factory", filmed previously as "Willy Wonka & the Chocolate Factory", began in 1991, 20 years after the first film version, which resulted in Warner Bros. providing the Dahl Estate with total artistic control. Prior to Burton's involvement, directors such as Gary
Willy Wonka & the Chocolate Factory to buy the rights to the book and finance the picture for the purpose of promoting a new Quaker Oats "Wonka Bar". David L. Wolper and Roald Dahl agreed that the film would be a children's musical, and that Dahl himself would write the screenplay. However, Wolper changed the title to "Willy Wonka and the Chocolate Factory". Screenwriter David Seltzer conceived a gimmick exclusively for the film that had Wonka quoting numerous literary sources, such as Arthur O'Shaughnessy's "Ode", Oscar Wilde's "The Importance of Being Earnest", Samuel Taylor Coleridge's "The Rime of the Ancient Mariner" and William Shakespeare's "The Merchant