Charlie and the Chocolate Factory (film) critics, indicating "generally favorable reviews". Audiences polled by CinemaScore gave the film an average grade of "A–" on an A+ to F scale. Owen Gleiberman of "Entertainment Weekly" praised "Charlie and the Chocolate Factory", writing "Johnny Depp as Willy Wonka may be a stone freak, but he is also one of Burton's classic crackpot conjurers, like "Beetlejuice" or "Ed Wood"." Roger Ebert gave an overall positive review and enjoyed the film. He was primarily impressed by Tim Burton's direction of the younger cast members, but was disappointed with Depp's performance: "What was Depp thinking of? In "" he was famously
Willy Wonka & the Chocolate Factory to buy the rights to the book and finance the picture for the purpose of promoting a new Quaker Oats "Wonka Bar". David L. Wolper and Roald Dahl agreed that the film would be a children's musical, and that Dahl himself would write the screenplay. However, Wolper changed the title to "Willy Wonka and the Chocolate Factory". Screenwriter David Seltzer conceived a gimmick exclusively for the film that had Wonka quoting numerous literary sources, such as Arthur O'Shaughnessy's "Ode", Oscar Wilde's "The Importance of Being Earnest", Samuel Taylor Coleridge's "The Rime of the Ancient Mariner" and William Shakespeare's "The Merchant