American Idol the first season where neither finalist achieved significant album sales. The tenth season of the series premiered on January 19, 2011. Many changes were introduced this season, from the format to the personnel of the show. Jennifer Lopez and Steven Tyler joined Randy Jackson as judges following the departures of Simon Cowell (who left to launch the U.S. version of "The X Factor"), Kara DioGuardi (whose contract was not renewed) and Ellen DeGeneres, while Nigel Lythgoe returned as executive producer. Jimmy Iovine, chairman of the Interscope Geffen A&M label group, the new partner of "American Idol", acted as the in-house
American Idol United States 10% more likely to watch "American Idol" during the eighth season in 2009, and those in the East Central region, such as Kentucky, were 16 percent more likely to tune into the series. Data from Nielsen SoundScan, a music-sales tracking service, showed that of the 47 million CDs sold by "Idol" contestants through January 2010, 85 percent were by contestants with ties to the American South. Theories given for the success of Southerners on "Idol" have been: more versatility with musical genres, as the Southern U.S. is home to several music genre scenes; not having as many opportunities