HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
Chestnut-fronted macaw Chestnut-fronted macaw The chestnut-fronted macaw or severe macaw ("Ara severus") is one of the largest of the mini-macaws. It reaches a size of around of which around half is the length of the tail. They can be found over a large part of Northern South America from Panama south into Amazonian Brazil and central Bolivia. Their lifespan is listed as anything from 30 to 80 years of age. The chestnut-fronted or severe macaw is mostly green in colour with patches of red and blue on the wings. The head has a chestnut brown patch just above the beak. The beak