Snap, Crackle and Pop the early 1990s, but later returned to their original elf-like form. Likewise, there was briefly a fourth gnome in the 1950s named Pow who represented the claimed explosive nutritional value of Rice Krispies. Leo Burnett Worldwide assigned Chicago-based cartoonist Don Margolis to do Snap, Crackle and Pop for the Rice Krispies boxes as well as other applications. Davidson Marketing also used him for their Rice Krispies assignments. Don did the three gnomes until the end of 1998. "Snap", "crackle" and "pop" are terms, based on the Rice Krispies mascots, used for the fourth, fifth and sixth time derivatives of position.
David Talbot Rice came back to Scotland and established an Honours degree at the University which combined art history and studio art and is still offered today. His ambition to establish an arts centre in the University was realised posthumously when the Talbot Rice Gallery was founded and named after him. From 1952 to 1954, he led the excavations of the Great Palace of Constantinople in Istanbul, Turkey. He was made a Commander of the Order of the British Empire (CBE) in the 1968 Birthday Honours. David Talbot Rice David Talbot Rice (11 July 1903 in Rugby – 12 March 1972 in Cheltenham)