Bud Luckey Flakes (Tony the Tiger), Froot Loops (Toucan Sam), and Rice Krispies (Snap, Crackle and Pop), as well as Interstate Bakeries' Dolly Madison products featuring Charles M. Schulz' "Peanuts" characters. He created the "Bosco Dumbunnies" characters for the Best Foods Chocolate Flavor Milk Amplifier product Bosco Chocolate Syrup – the commercial spots were animated by renowned animators Fred Wolf and Jimmy Murakami. In 1966, Luckey won a Clio Award for the General Mills commercial Betty Crocker – "Magic Faucet." Luckey also worked with Alex Anderson, who created the characters of Rocky the Flying Squirrel, Bullwinkle, and Dudley Do-Right, as well as
International Rice Research Institute impact of IRRI's breeding work in three countries in South East Asia between 1985 and 2009. It found IRRI's breeding work delivered an annual benefit of US$1.46 billion and boosted rice yields up to 13%. IRRI, the Chinese Academy of Agricultural Sciences, and BGI (formerly known as the Beijing Genomics Institute) have "identified the exact genetic makeup of more than 3,000 different families of rice for the first time in what is being heralded as a major advancement in rice science." For five decades, IRRI has provided a place for scientists and future leaders in rice research to learn. Since