Cowley, Oxfordshire European headquarters of Harley-Davidson Motorcycles and the headquarters of international aid charity Oxfam GB. Cowley has a strong sporting tradition. In 1938 Oxford Stadium was built to host the sport of greyhound racing. In 1939 motorcycle speedway moved to Oxford Stadium. After a few years Oxford's speedway team were named Oxford Cheetahs, a name they still bear today. In 2001, Oxford United FC moved from its former ground in Headington to the new Kassam Stadium at Minchery Farm, which is just outside Cowley. Until 2009 on Watlington Road, opposite the Mini factory, stood Johnson's Café, which fed thousands of Morris
Cowley Road, Oxford the speed limit has been reduced to . The Cowley Road area has played a prominent part in the Oxford music scene. A number of successful bands made their formative performances in local venues such as the O2 Academy Oxford (formerly known as The Zodiac), and The Bullingdon (formerly The Art Bar). Famous Oxford bands have included Supergrass, Radiohead and Ride. Cowley Road is also home to the Cowley Road Carnival, an annual event when the road is pedestrianised, and which features live music, static sound systems, a parade, and food from around the world. Cowley Road Carnival has become