Rice Krispies Rice Krispies Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the "Snap, crackle and pop" sounds. Rice Krispies cereal has a long advertising history, with the elf cartoon characters Snap,
Richard Rice (athlete) Richard Rice (athlete) Richard Goodenough Rice (19 March 1886 – 15 October 1939) was a British track and field athlete who competed in the 1912 Summer Olympics. He was one of three brothers to attend Abingdon School where he was educated from 1895 until 1903, the brothers were called Geoffrey Cecil Rice and Alexander Guy Campbell Rice. He gained colours at the school in soccer and cricket. After leaving Abingdon he went to London University playing soccer and winning the United Hospital Sports 100 yards title in 1905. He then won the Inter Hospitals title three years running from 1907-1909.