American Idol (season 13) runner-up. There were a number of other major changes in the season, from the judges to the format of the show itself including the opening intro, which used the "Gyroscope 2.0". On May 9, 2013, Randy Jackson announced that he would no longer serve as a judge. On May 30, 2013, Mariah Carey and Nicki Minaj also announced they would not return to the judging panel. On August 1, 2013, it was confirmed that Keith Urban would return as a judge for another season. Executive producers Nigel Lythgoe and Ken Warwick were succeeded by Per Blankens, previously of "Idol", the
American Idol sponsorship deals and other income. One estimate puts the total TV revenue for the first eight seasons of American at $6.4 billion. Sponsors that bought fully integrated packages can expect a variety of promotions of their products on the show, such as product placement, adverts and product promotion integrated into the show, and various promotional opportunities. Other off-air promotional partners pay for the rights to feature "Idol" branding on their packaging, products and marketing programs. "American Idol" also partnered with Disney in its theme park attraction The American Idol Experience. "American Idol" became the most expensive series on broadcast networks