Portuguese wine order to protect its superior wines from inferior ones. The quality and great variety of wines in Portugal are due to noble castas, microclimates, soils and proper technology. Official designations: Vinho Verde: This region is mainly in the Minho province and is in the extreme north-west of Portugal. There are six areas : Vinho Verde derived its name from the fact that the grapes used are 'green' meaning slightly under-ripe. Vinho Verde wines are now largely exported, and are the most exported Portuguese wines after the Port Wine. The most popular variety in Portugal and abroad are the white wines,
Ellis Verdi renamed DeVito/Verdi. During the first years of the agency, Verdi worked in his home living room and made more than 100 cold calls a day and ended up being hired by the South Street Seaport was well as Solgar Vitamins. In the 1990s, Verdi was credited with coining the marketing term, "top-of-mind awareness". In 1993, DeVito/Verdi won the CarMax account and Verdi helped to create a national retail brand for this chain of used automobile dealers. The agency was hired even before the first location opened and Verdi executed the campaign and additional television advertisements over the course of a