Bicycle industry Bicycle industry The Bicycle Industry or Cycling Industry can broadly be defined as the industry concerned with bicycles and cycling. It includes at least bicycle manufacturers, part or component manufacturers, and accessory manufacturers. It can also include distributors, retailers, bicycle organizations, bicycle event promoters, and bicycle related service providers. The Global Bicycle Industry generales sales for over $45 bn in 2017 and is forecasted, according to analist consensus, at 6-0% p.a. over the next 5yr In 2016 in the United States, it generated $6 billion of revenue and in Europe, it generated €14 bn in revenues. Besides advocating for greater
Giant Bicycles after workers at the Schwinn plant in Chicago went on strike in 1980, Giant became a key supplier, making more than two-thirds of Schwinn bikes by the mid-1980s, representing 75% of Giant’s sales. When Schwinn decided to find a new source and in 1987 signed a contract with the China Bicycle Company to produce bikes in Shenzhen, Giant, under new president Bill Austin (formerly vice-president marketing at Schwinn), established its own brand of bicycles to compete in the rapidly expanding $200-and-above price range. In 1984, Giant also set up a joint venture, "Giant Europe," with Andries Gaastra of Dutch bicycle