Rice Krispies Rice Krispies Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the "Snap, crackle and pop" sounds. Rice Krispies cereal has a long advertising history, with the elf cartoon characters Snap,
Calasparra rice is exceptionally absorbent, making it well-suited for the preparation of paella. Calasparra rice Calasparra rice () is a variety of rice native to the region of Murcia, Spain. Along with rice produced in Valencia and the Ebro Delta, it is one of three Spanish rices with a Denominación de Origen, since 1986. It is named for the municipality of Calasparra. Rice cultivation is documented in Murcia dating back to the 14th century, and is thought to have been introduced to the area by Muslim occupiers. The use of terrace irrigation and well-drained soil make the region ideal for rice cultivation.