Schwinn Bicycle Company a separate deal with the China Bicycle Co. (CBC) to produce bicycles to be sold under the Schwinn brand. In retaliation, Giant introduced its own line of Giant-branded bikes for sale to retailers carrying Schwinn bikes. Both Giant and CBC used the dies, plans, and technological expertise from Schwinn to greatly expand the market share of bicycles made under their own proprietary brands, first in Europe, and later in the United States. By 1990, other United States bicycle companies with reputations for excellence in design such as Trek, Specialized, and Cannondale had cut further into Schwinn's market. Unable to produce
Bicycle industry road does at a macro level to increase transport, the bicycle supports at the micro level. The bicycle, in that sense, can be one of the best means to eradicate poverty in poor nations. World Bicycle Relief, which specializes in large-scale, comprehensive bicycle distribution programs to aid poverty relief and disaster recovery initiatives in developing countries around the world, includes among its sponsors such notable companies as Accell Group, Bicycle Technologies International, Giant Bicycles, GT Bicycles, Quality Bicycle Products, Shimano, SRAM Corporation, Specialized Bicycle Components, and Trek Bicycle Corporation. Notable publications about bicycles and cycling include: Bicycle industry The Bicycle