Burl Ives Disney's "Summer Magic" with Hayley Mills, Dorothy McGuire, and Eddie Hodges, and a score by Robert and Richard Sherman. In 1964, he played the genie in the movie "The Brass Bottle" with Tony Randall and Barbara Eden. Ives' "A Holly Jolly Christmas" and "Silver and Gold" became Christmas standards after they were first featured in the 1964 NBC-TV presentation of the Rankin/Bass stop-motion animated family special "Rudolph the Red-Nosed Reindeer". Johnny Marks had composed the title song (originally an enormous hit for singing cowboy Gene Autry) in 1949, and producers Rankin and Bass retained him to compose the TV special's
Rudolph the Red-Nosed Reindeer (1948 film) Red-Nosed Reindeer" and the animated 1964 version. It was based on Robert L. May's 1939 story, rather than the song. The 1964 film more closely resembles the song rather than the original story. This short film was created to advertise Montgomery Ward department stores, the publisher of the original story. The original release included a credit for the company, and it lacked the "Rudolph the Red Nosed Reindeer" song, with the opening credits instead playing over an instrumental version of Silent Night, Holy Night. The 1951 re-release of the film added a choral version of the song to the credits