Schwinn Bicycle Company a separate deal with the China Bicycle Co. (CBC) to produce bicycles to be sold under the Schwinn brand. In retaliation, Giant introduced its own line of Giant-branded bikes for sale to retailers carrying Schwinn bikes. Both Giant and CBC used the dies, plans, and technological expertise from Schwinn to greatly expand the market share of bicycles made under their own proprietary brands, first in Europe, and later in the United States. By 1990, other United States bicycle companies with reputations for excellence in design such as Trek, Specialized, and Cannondale had cut further into Schwinn's market. Unable to produce
Wilderness Trail Bikes of Marin and to market the components that they were producing. In 1988, Patrick Seidler, began working with WTB. This new company focused on licensing technology developed by WTB to mainstream bicycle industry manufacturers. Examples of technology developed by WTB that were produced under license include designs for tires made by Specialized Bicycle Components, the Blackburn B-52 water bottle cage, geometry for the 1987 Trek Bicycle Corporation mountain bike line and the use of Greaseguard in the top-end Suntour XC Pro component group. In 2002, Cunningham and Potts ceased to be part of WTB, leaving Mark Slate as the sole