Local bike shop bike shops have begun themselves to sell products online. A recent development is the introduction of brand specific stores from bicycle manufacturers such as Trek Bicycle Corporation. Other manufacturers, such as Specialized are strengthening their channels with "concept stores". According to the National Bicycle Dealers Association, in 2007 there were approximately 4,400 "specialty bicycle retailers" in the USA; down from 4,800 in 2005. Although they sold only 17% of the bikes, up from 16% in 2005, they collected 49% of the dollars, up from 47% in 2005. In 2004, the average specialty bicycle retailer had gross sales of $550,000 per
Bicycle helmet laws by country helmet use. Australia was the first country to enact mandatory bicycle helmet use for all cyclists. Mexico City has had mandatory cycle helmet laws repealed, and in Italy the Federazione Italiana Amici della Bicicletta managed to block a proposed helmet law. While bicycle helmets are not required to be worn by law in the United Kingdom the British Medical Association advocates the compulsory use of helmets. Cycling UK, the largest cycling advocacy organisation in the UK, consider helmet wearing as personal choice rather than being mandated by legislation. In 2002 an attempt was made to introduce bicycle helmet legislation in