Alan Durband pounds by means of innovative seven-year tax-free covenants for the conversion of the building. It was a popular theatre specialising in local Liverpool settings & political subjects which gave opportunities to new playwrights – most famous of whom is probably Willy Russell (to whom Durband lent his Welsh cottage to write 'Educating Rita') and to actors such as: Bill Nighy, Pete Postlethwaite, Jonathan Pryce & Julie Walters who joined the Theatre company around 1975. To mark this era, Willy Russell unveiled a plaque in memory of Alan Durband at the theatre in 1998 in the company of actor Pete Postlethwaite
Educating Rita relationships. The play borrows from the George Bernard Shaw play "Pygmalion", itself based upon archetypes from Greek myth. The play was adapted by Russell for a 1983 film with Michael Caine and Julie Walters, directed by Lewis Gilbert. The play was adapted by Russell for radio in 2009 – see "Educating Rita (radio play)". It starred Bill Nighy and Laura Dos Santos directed by Kirsty Williams, and was a 90-minute play broadcast on BBC Radio 4 on Boxing Day 2009. From June–July 2001, the Williamstown Theatre Festival mounted a production of Educating Rita at the Nikos Stage starring Jacqueline McKenzie