American Idol (season 14) talent. Some of these changes came in response to the falling popularity and viewership of "Idol" in comparison to NBC's competing series "The Voice"; viewership of the thirteenth season had fallen by 27%. Former judge Randy Jackson, who served as a mentor on the previous season, left the show and was succeeded by Big Machine Records founder Scott Borchetta. In May 2014, Ryan Seacrest signed a two-year extension to remain host of "Idol" through 2016, which would be the show's final season. Long-time sponsor Coca-Cola ended its relationship with the series, and the Ford Motor Company maintained a reduced role.
American Idol (season 9) the show as the new permanent fourth judge for the rounds held at CBS Television City for Hollywood Week and thereafter, onto the live shows. In addition, Simon Cowell announced shortly before the ninth season began that it would be his last season on "American Idol". Cowell left the show to begin preparations for an American version of his talent show "The X-Factor". Also, DeGeneres announced on July 29, 2010 that she would not return to the judging panel because it was not the right fit for her. DioGuardi would also not return as a judge for the tenth season