Snap, Crackle and Pop Snap, Crackle and Pop Snap, Crackle and Pop are the cartoon mascots of Kellogg's crisped-rice breakfast cereal Rice Krispies. The gnomic elves characters were originally designed by illustrator Vernon Grant in the early 1930s. The names are an onomatopoeia and were derived from a Rice Krispies radio ad: The first character appeared on the product's packaging in 1933, Grant added two more and named the trio Snap, Crackle and Pop. Snap is usually portrayed with a chef's toque on his head; Crackle often is shown wearing a red (or striped) tomte's tuque or "sleeping cap," and Pop often wears a
Cocoa Krispies resembling a strong teenager while keeping the head of the mascot, the cereal too had a recipe transformation to add more vitamins and minerals in order to focus the product into a health is fun type of communication. In Australia, the mascot is Coco the Monkey. Coco Pops received two stars out of five on the Australian Government's health star ratings. Kellogg's was criticized by health authorities in the United States and consumer experts in October 2009, when it unveiled a description on its boxes of Cocoa Krispies cereal that stated "now helps support your child's immunity". Kellogg's responded that