Bohemian style was not really until the First World War that "many working women ... embarked on a revolution in fashion that greatly reduced the weight and restrictions imposed on them by their clothing". Some women working in factories wore trousers and the brassiere (invented in 1889 by the feminist Herminie Cadolle and patented in America by Mary Phelps Jacob in 1914) began gradually to supersede the corset. In shipyards "trouser suits" (the term, "pantsuit" was adopted in America in the 1920s) were virtually essential to enable women to shin up and down ladders. Music hall artists also helped to push the
Jacob (clothing retailer) Jacob (clothing retailer) Jacob (formally known as Boutique Jacob, Inc) is a private five store Canadian chain of women's and girls' clothing store chain based out of Montreal, Quebec. At its peak, Jacob once had over 200 stores all over Canada, usually in malls. In addition to its main brand Jacob, the company operated under the banners Jacob Connexion, Jacob Lingerie, Josef and Danz. The company was founded in 1977 by its current president Jacob Basmaji. The original store opened in Sorel-Tracy, Quebec and still operates. The first store outside of Quebec was opened in Toronto in 1985. Jacob opened