Epiphany (holiday) are on hand to bless the water, and rescuers are on hand to monitor the safety of the swimmers in the ice-cold water. Others limit their participation in the Epiphany rites to those conducted inside churches, where priests perform the Great Blessing of Waters, both on Epiphany Eve and Epiphany (Theophany) proper. The water is then distributed to attendees who may store it to use in times of illness, to bless themselves, family members, and their homes, or to drink. Some Russians think any water – even from the taps on the kitchen sink – poured or bottled on Epiphany
Rose by Any Other Name... "Rose by Any Other Name ..." into a weekly TV series. According to Schickner after production had gotten underway "at the 11th hour as they were setting up to shoot the pilot the network expressed concern over how the cutting-edge social theme might play with some of their core viewership and decided to look at more data to see what kind of response the show might get". So with the assistance of American Institute of Bisexuality the project was turned into a Web series with each Webisode being posted on the FenceSitter Films YouTube channel. Episodes 7–9 and 11 are