Prodrive Hummingbird. In 1990, Prodrive began a long-standing and highly successful relationship with Subaru, forming the Subaru World Rally Team. Prodrive was tasked with running Subaru's rallying campaigns, helping them to three Drivers' and three Manufacturers' World Rally Championships (WRC). Starting out with the Subaru Legacy, they achieved minor success in the WRC with regular drivers Colin McRae and Ari Vatanen. The first Subaru victory in the WRC was by McRae in a Legacy during the 1993 Rally New Zealand. The smaller and more agile Impreza became the platform which Prodrive would be most successful within rally. Scotland’s Colin McRae won
Colin McRae in the Ascar (UK version of NASCAR) race at the Rockingham Motor Speedway, Northamptonshire; eventually finishing in sixth place. McRae rejoined Prodrive for the 2004 24 Hours of Le Mans where he took third place in the GTS class, and ninth position overall in a Ferrari 550-GTS Maranello partnering Darren Turner and Rickard Rydell. Fellow countryman, and Le Mans winner Allan McNish commented that "Colin has adapted far better than people expected" to endurance sportscar racing. McRae, made his debut on the gruelling Dakar Rally Raid with Nissan in January 2004, and impressed the team by scoring two stage wins