American Idol (season 14) talent. Some of these changes came in response to the falling popularity and viewership of "Idol" in comparison to NBC's competing series "The Voice"; viewership of the thirteenth season had fallen by 27%. Former judge Randy Jackson, who served as a mentor on the previous season, left the show and was succeeded by Big Machine Records founder Scott Borchetta. In May 2014, Ryan Seacrest signed a two-year extension to remain host of "Idol" through 2016, which would be the show's final season. Long-time sponsor Coca-Cola ended its relationship with the series, and the Ford Motor Company maintained a reduced role.
American Idol multicentered popular culture of the future." Others focused on the personalities in the show; Ramin Setoodeh of "Newsweek" accused judge Simon Cowell's cruel critiques in the show of helping to establish in the wider world a culture of meanness, that "Simon Cowell has dragged the rest of us in the mud with him." Some such as singer John Mayer disparaged the contestants, suggesting that those who appeared on "Idol" are not real artists with self-respect. Some in the entertainment industry were critical of the star-making aspect of the show. Usher, a mentor on the show, bemoaning the loss of the