Michael Jackson mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing." Gordy said of the performance: "From the first beat of 'Billie Jean', I was mesmerized, and when he did his iconic moonwalk, I was shocked, it was magic, Michael Jackson went into orbit, and never came down." In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement. The first Pepsi Cola campaign, which ran in the United States from 1983 to 1984 and launched its
Jackson Brewing Company after Andrew Jackson and Jackson Square. It soon grew to be a prominent regional brewery, and was the only New Orleans brewery to survive Prohibition. In 1935, Jackson Brewing Company entered a legal dispute with Jacksonville Brewing Company over the "Jax Beer" trademark, used by both companies. This resulted in a compromise in which Jacksonville Brewing Company got exclusive rights to sell in Florida, Georgia, South Carolina, and North Carolina, while Jackson Brewing got states to the west. Jackson Brewing expanded in the 1940s, as demand increased. In the 1950s, the company suffered competition from the growing national breweries. In