1966 FIFA World Cup later discovered wrapped in newspaper as the dog sniffed under some bushes in London. The FA commissioned a replica cup in case the original cup was not found in time. This replica is held at the English National Football Museum in Manchester, where it is on display. "World Cup Willie", the mascot for the 1966 competition, was the first World Cup mascot, and one of the first mascots to be associated with a major sporting competition. "World Cup Willie" is a lion, a typical symbol of the United Kingdom, wearing a Union Flag jersey emblazoned with the words "WORLD CUP".
History of the FIFA World Cup Soviet goalkeeper Lev Yashin. The 1966 World Cup, hosted by England, was the first to embrace marketing, featuring a mascot and official logo for the first time. The trophy was stolen in the run-up to the tournament but was found a week later by a dog named "Pickles". South Africa was banned for violating the anti-discrimination charter (apartheid). The ban remained in effect until 1992 when the South Africa Football Association was finally accepted by FIFA. The qualifying rounds of the tournament saw a controversy when the African nations decided to withdraw in protest of only one qualifying place allocated