Oxford Street and other areas of Central London such as Bond Street and Piccadilly due to "pickpocketing, fraud and theft". The advent of closed-circuit television has reduced the area's attraction to scam artists and illegal street traders. Every Christmas, Oxford Street is decorated with festive lights. The tradition of Christmas lights began in 1959, five years after neighbouring Regent Street. There were no light displays in 1976 or 1977 because of economic recession, but the lights returned in 1978 when Oxford Street organised a laser display, and have continued every year since. Current practice involves a celebrity turning the lights on in
Regent Street a regular visitor to the shop. Henry Morton Stanley is known to have worn Jaeger clothing during his search for Dr. David Livingstone in Africa, as is Robert Falcon Scott on his fated trip to the South Pole. The company moved to Regent Street in 1935. The Apple Store opened on Regent Street on 20 November 2004. At the time, this was the first such store in Europe, with the others being in the United States and Japan. It was the largest Apple store worldwide until the opening of an even larger store in Covent Garden in August 2010. Austin