Sex (boutique) the beginning of 1981 and collaborated for a further three years. "World's End" remains open as part of Vivienne Westwood's global fashion empire. Many people related with the punk scene worked at the shop in one way or another. A notable employee was Jordan (Pamela Rooke), whose provocative dress sense served as a walking advertisement for the shop. At various times, Glen Matlock, Chrissie Hynde and Sid Vicious also worked there. Sex (boutique) Sex was a boutique run by Malcolm McLaren and Vivienne Westwood at 430 King's Road, London between 1974 and 1976. It specialised in clothing that defined the
Sheridan Barnett recalled how the duo had set up shop in South Molton Street opposite Browns adding: "We did the clothes that everybody wanted. If they couldn't afford them – they had giant buttons – they would steal the buttons off the clothes. We were in every fashion magazine; we were the feted couple". By the early 1980s, Barnett had become an established part of what Brenda Polan and Roger Tredre described as London fashion's "creative renaissance", with a peer group that included Vivienne Westwood, Wendy Dagworthy, BodyMap and Katharine Hamnett He won the Dress of the Year award in 1983 –