Snap, Crackle and Pop the early 1990s, but later returned to their original elf-like form. Likewise, there was briefly a fourth gnome in the 1950s named Pow who represented the claimed explosive nutritional value of Rice Krispies. Leo Burnett Worldwide assigned Chicago-based cartoonist Don Margolis to do Snap, Crackle and Pop for the Rice Krispies boxes as well as other applications. Davidson Marketing also used him for their Rice Krispies assignments. Don did the three gnomes until the end of 1998. "Snap", "crackle" and "pop" are terms, based on the Rice Krispies mascots, used for the fourth, fifth and sixth time derivatives of position.
Arthur Rice Arthur Rice Arthur Rice (born December 27, 1962 in Asheville, North Carolina) is the lead singer for the Kingdom Heirs. He has been with the Kingdom Heirs since 1995. He previously traveled with The Kingsmen and Squire Parsons. Married to Tammy Rice, they have 2 boys; Kaleb and Bradley. The son of Julius and Nedra Wade Rice, he has been nominated for numerous Singing News Fan Awards, including favorite newcomer (twice), male vocalist (18 times), favorite lead (19 times), favorite baritone (once), and along with the rest of the band has won favorite band (8 times). The Kingdom Heirs have