Fuji Bikes a steep decline in touring and road bike sales. This allowed manufacturers such as Specialized, Giant, and Trek to make inroads into Fuji's share of U.S. bicycle sales, often using frames produced at lower cost in Taiwan. With the continued rise of the yen, Fuji fell on hard times in the early 1990s. One of the last Japanese bike companies to shift production to Taiwan after the fall of the dollar, Fuji bicycles cost more in the United States than most competing brands, causing a drop in sales. Fuji bicycles produced in Taiwan were not as well regarded by U.S.
Specialized Bicycle Components models. An original Stumpjumper is displayed in the Smithsonian Institution in Washington, D.C. In 1989, Specialized introduced the Epic, the world's second mass-production carbon fibre mountain bike. In the early 1990s, Specialized introduced the Globe line of urban bikes. The line was the subject of a major relaunch in 2009, which saw Globe become its own distinct brand. The Globe brand has since been discontinued, and Specialized now markets "lifestyle" bikes under its main brand. In 1995, Specialized launched the Full Force brand. Full Force was a lower-end mountain bike brand sold through sports stores and discount retailers such as