Rudolph the Red-Nosed Reindeer (song) Rudolph's general acceptance in the mythology as the lead reindeer of Joulupukki, the Finnish Santa. Rudolph the Red-Nosed Reindeer (song) "Rudolph, the Red-Nosed Reindeer" is a song by songwriter Johnny Marks based on the 1939 story "Rudolph the Red-Nosed Reindeer" published by the Montgomery Ward Company. Gene Autry's recording hit No. 1 on the U.S. charts the week of Christmas 1949. In 1939 Marks's brother-in-law, Robert L. May, created the character Rudolph as an assignment for Montgomery Ward and Marks decided to adapt the story of Rudolph into a song. The song had an added introduction, paraphrasing the poem "A
Rudolph the Red-Nosed Reindeer was pondering how best to craft a Christmas story about a reindeer, while staring out his office window in downtown Chicago, a thick fog from Lake Michigan blocked his view—giving him a flash of inspiration. "Suddenly I had it!" he recalled. "A nose! A bright red nose that would shine through fog like a spotlight." The cultural significance of a red nose has changed since the story's publication. In 1930s popular culture, a bright red nose was closely associated with chronic alcoholism and drunkards, so the story idea was initially rejected. May asked his illustrator friend at Montgomery Ward, Denver