Beach volleyball with more players, the most widely played version of the game, and the only one contested at an elite level, has only two players per team. Beach volleyball grew in popularity in the United States during the Great Depression in the 1930s as it was an inexpensive activity. The sport also began to appear in Europe during this time. By the 1940s, doubles tournaments were being played on the beaches of Santa Monica for trophies. In 1948 the first tournament to offer a prize was held in Los Angeles, California. It awarded the best teams with a case of Pepsi.
Beach volleyball competition, amid concerns the uniform was inappropriate. In early 2012, the FIVB announced it would allow shorts (maximum length above the knee) and sleeved tops at the London 2012 Olympics. The federation spokesman said that "many of these countries have religious and cultural requirements so the uniform needed to be more flexible". And in fact, the weather was so cold for the evening games at London 2012 that the players sometimes had to wear shirts and leggings. Beach volleyball culture includes the people, language, fashion, and life surrounding the sport of modern beach volleyball. With its origins in Hawaii and