Rice Krispies Rice Krispies Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the "Snap, crackle and pop" sounds. Rice Krispies cereal has a long advertising history, with the elf cartoon characters Snap,
Rice University USA in 2005. Rice is the second-smallest school, measured by undergraduate enrollment, competing in NCAA Division I FBS football, only ahead of Tulsa. The Rice baseball team won the 2003 College World Series, defeating Stanford, giving Rice its only national championship in a team sport. The victory made Rice University the smallest school in 51 years to win a national championship at the highest collegiate level of the sport. The Rice baseball team has played on campus at Reckling Park since the 2000 season. As of 2010, the baseball team has won 14 consecutive conference championships in three different conferences: