American Idol the winner determined by American viewers using phones, Internet, and SMS text voting. The winners of the first sixteen seasons, as chosen by viewers, are Kelly Clarkson, Ruben Studdard, Fantasia Barrino, Carrie Underwood, Taylor Hicks, Jordin Sparks, David Cook, Kris Allen, Lee DeWyze, Scotty McCreery, Phillip Phillips, Candice Glover, Caleb Johnson, Nick Fradiani, Trent Harmon, and Maddie Poppe, respectively. "American Idol" employs a panel of vocal judges who critique the contestants' performances. The original judges, for the first through eighth seasons, were record producer and music manager Randy Jackson, singer and choreographer Paula Abdul, and music executive and manager Simon
American Idol sponsorship deals and other income. One estimate puts the total TV revenue for the first eight seasons of American at $6.4 billion. Sponsors that bought fully integrated packages can expect a variety of promotions of their products on the show, such as product placement, adverts and product promotion integrated into the show, and various promotional opportunities. Other off-air promotional partners pay for the rights to feature "Idol" branding on their packaging, products and marketing programs. "American Idol" also partnered with Disney in its theme park attraction The American Idol Experience. "American Idol" became the most expensive series on broadcast networks