October (Roman month) October (Roman month) October (from Latin "octo", "eight") or mensis October was the eighth of ten months on the oldest Roman calendar. It had 31 days. October followed September (from "septem", "seven") and preceded November ("novem", "nine"). After the calendar reform that resulted in a 12-month year, October became the tenth month, but retained its numerical name, as did the other months from September through December. Some of the observances in October marked the close of the season for military campaigning and farming, which commenced in March ("Martius", "Mars' month"). October was under the guardianship "(tutela)" of Mars. The Romans
Eight O'Clock Coffee that they typically drank coffee at 8 a.m. and 8 p.m. A&P then went ahead and took out the word "Breakfast" from the name, rebranding its signature coffee as simply "Eight O'Clock". In the 1930s, Eight O'Clock coffee had gained over a quarter of the U.S. market share. By 1930, it was the most popular brand of coffee in the United States. A&P, however, began to decline in the 1950s, closing stores and leaving some mass U.S. markets in the process. In 1979, the company licensed its branding division, Compass Foods, Inc., to sell Eight O'Clock Coffee to other retailers