Snap, Crackle and Pop the early 1990s, but later returned to their original elf-like form. Likewise, there was briefly a fourth gnome in the 1950s named Pow who represented the claimed explosive nutritional value of Rice Krispies. Leo Burnett Worldwide assigned Chicago-based cartoonist Don Margolis to do Snap, Crackle and Pop for the Rice Krispies boxes as well as other applications. Davidson Marketing also used him for their Rice Krispies assignments. Don did the three gnomes until the end of 1998. "Snap", "crackle" and "pop" are terms, based on the Rice Krispies mascots, used for the fourth, fifth and sixth time derivatives of position.
Alice Hegan Rice Alice Hegan Rice Alice Hegan Rice, also known as Alice Caldwell Hegan, (January 11, 1870 – February 10, 1942) was an American novelist. Born in Shelbyville, Kentucky, she wrote over two dozen books, the most famous of which is "Mrs. Wiggs of the Cabbage Patch". The book was a best seller in 1902 and is set in Louisville, Kentucky where she then lived. It was made into a successful play in 1903, and there were three Hollywood movie versions of it. The best known is the 1934 film starring Pauline Lord and W. C. Fields. Hegan was married to poet