Burl Ives Disney's "Summer Magic" with Hayley Mills, Dorothy McGuire, and Eddie Hodges, and a score by Robert and Richard Sherman. In 1964, he played the genie in the movie "The Brass Bottle" with Tony Randall and Barbara Eden. Ives' "A Holly Jolly Christmas" and "Silver and Gold" became Christmas standards after they were first featured in the 1964 NBC-TV presentation of the Rankin/Bass stop-motion animated family special "Rudolph the Red-Nosed Reindeer". Johnny Marks had composed the title song (originally an enormous hit for singing cowboy Gene Autry) in 1949, and producers Rankin and Bass retained him to compose the TV special's
Rudolph the Red-Nosed Reindeer (TV special) Rudolph the Red-Nosed Reindeer (TV special) Rudolph the Red-Nosed Reindeer is a 1964 Christmas stop motion animated television special produced by Videocraft International, Ltd. (later known as Rankin/Bass Productions) and currently distributed by Universal Television. It first aired Sunday, December 6, 1964, on the NBC television network in the United States, and was sponsored by General Electric under the umbrella title of "The General Electric Fantasy Hour". The special was based on the Johnny Marks song "Rudolph the Red-Nosed Reindeer" which was itself based on the poem of the same name written in 1939 by Marks' brother-in-law, Robert L. May.