Bud Luckey Flakes (Tony the Tiger), Froot Loops (Toucan Sam), and Rice Krispies (Snap, Crackle and Pop), as well as Interstate Bakeries' Dolly Madison products featuring Charles M. Schulz' "Peanuts" characters. He created the "Bosco Dumbunnies" characters for the Best Foods Chocolate Flavor Milk Amplifier product Bosco Chocolate Syrup – the commercial spots were animated by renowned animators Fred Wolf and Jimmy Murakami. In 1966, Luckey won a Clio Award for the General Mills commercial Betty Crocker – "Magic Faucet." Luckey also worked with Alex Anderson, who created the characters of Rocky the Flying Squirrel, Bullwinkle, and Dudley Do-Right, as well as
Cocoa Krispies 2006, the name was changed back to Cocoa Krispies. Kellogg's has released variations of Cocoa Krispies such as Cocoa Krispies Cereal Straws, Cocoa Krispies Choconilla, and Chocos. The cereal is known as Choco Krispis in Mexico, the Dominican Republic, El Salvador, Costa Rica, Honduras, Colombia, Guatemala, Panama, Venezuela, Ecuador, Peru, Bolivia, Brazil, Chile, Paraguay, Uruguay, and Argentina, and Choco Krispies in Portugal, Spain, Germany, Austria, and Switzerland. It was introduced in the United Kingdom as Coco Pops in 1961, and is also known by that name in the Netherlands, Denmark, Nigeria, Bulgaria, Ghana, Malta, New Zealand, Republic of Ireland, Finland,