HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
Howard Brown Health Center Road was opened, which included a pharmacy that specialized in AIDS/HIV medications. In 2004 the Lesbian Community Cancer Project moved into this facility, and in 2007 the group merged with Howard Brown Health, becoming an agency project. In 2006, Howard Brown Health was selected to lead a joint effort to provide services for LGBTQ seniors. Funded by the National Gay and Lesbian Task Force (now the National LGBTQ Task Force), the initiative combines the resources of Rush University Medical Center, Heartland Alliance, the Council for Jewish Elderly (now CJE SeniorLife), and Midwest Hospice and Palliative Care to create a comprehensive