Specialized Bicycle Components Costco. The move angered some Specialized dealers. In 1996, Specialized withdrew the Full Force line and Mike Sinyard wrote a letter of apology to dealers. By the end of 1996, Specialized had lost 30% of its bike shop sales and, according to Sinyard, "came within a few hundred dollars of declaring bankruptcy". In 2001, Merida Bikes of Taiwan bought 49% of Specialized for a reported US$30 million. Mike Sinyard remained majority owner and CEO of the company. , Specialized is one of the biggest bicycle brands operating in the United States, alongside Trek Bicycle Corporation and Giant Bicycles. In 2012
Trek Bicycle Corporation at the World Cup level." In 2014, the UCI unified the two classifications into a single classification in line with regulations for current track pursuit bikes. Following the change in the rules, German Jens Voigt became the first rider to attempt the hour record, on 18 September 2014 at the Velodrome Suisse, Grenchen, Switzerland on a Trek bicycle. He set a new record of 51.110 km, beating the previous record set by Sosenka by 1.410 km. For the year 2010, Trek teamed with multiple suppliers to provide eco-friendly products. This includes brand new bikes that are economically priced and are