Association of Volleyball Professionals Beach, California in October 2011. In April 2012, the AVP was bought over by Donald Sun and two tournaments, the Cincinnati Open and the 2012 AVP Championships, were held later that year. The first full AVP season under Sun began in 2013. Facing competition from the NVL, the AVP required players competing on the 2017 AVP Pro Beach Volleyball Tour to sign a four-year exclusivity contract. Since its re-emergence in 2013, the AVP Pro Beach Volleyball Tour has once again established itself as the biggest professional beach volleyball tour in the United States, with most of the top American players
Beach volleyball competition, amid concerns the uniform was inappropriate. In early 2012, the FIVB announced it would allow shorts (maximum length above the knee) and sleeved tops at the London 2012 Olympics. The federation spokesman said that "many of these countries have religious and cultural requirements so the uniform needed to be more flexible". And in fact, the weather was so cold for the evening games at London 2012 that the players sometimes had to wear shirts and leggings. Beach volleyball culture includes the people, language, fashion, and life surrounding the sport of modern beach volleyball. With its origins in Hawaii and