Port wine be labelled as "port" or "Porto". In the United States, wines labelled "port" may come from anywhere in the world, while the names "Oporto", "Porto", and "Vinho do Porto" have been recognized as foreign, non-generic names for port wines originating in Portugal. Port is produced from grapes grown and processed in the demarcated Douro region. The wine produced is then fortified by the addition of a neutral grape spirit known as aguardente in order to stop the fermentation, leaving residual sugar in the wine, and to boost the alcohol content. The fortification spirit is sometimes referred to as brandy but
Ellis Verdi Ellis Verdi Ellis Verdi (born December 11, 1955) is an American marketing and advertising executive based in New York City, New York. He is the founder, along with Sal DeVito of the DeVito/Verdi advertising agency. Verdi was born at Mount Sinai Hospital in New York City and grew up in Switzerland and France until teenager and then moved back to New York and attended school in Manhattan. In 1978 Verdi started his career with C&W working on Procter & Gamble's Folgers coffee account. In 1980 he became a brand manager for American Home Products. In 1982 Verdi became a product