Circus (Britney Spears album) "Circus" marked the longest time she had spent recording an album, adding, "I think it is more urban [...] I'm writing every day, right here at the piano in this living room" and also described the album as her best work to date. Producer Claude Kelly discussed the album's initial lack of concept saying, "When I went in with [Dr. Luke] we knew we were going to maybe write something for [Britney], but there was no concept, it was just knowing her style and knowing what she does. Max Martin, who produced Spears' debut single "...Baby One More Time", produced
Piece of Me (Britney Spears song) can really go there and do something crazy and see what happens". An international version of the video was also officially released. This version is almost exactly the same as the original, with the only difference being that some early shots were Spears dances in front of the multicolored background are replaced by shots of Spears with a short blonde bob wig wearing a purple dress and in front of a black background with flashing lights. On November 27, 2007, MTV launched the contest "Britney Spears Wants a Piece of You", in which fans could direct a separate video for