Jacob (clothing retailer) to Jacob Connexion. Jacob Connexion's target demographic is 25- to 35-year-old women. The Jacob Lingerie boutique features items like bras, panties, lingerie, sleepwear and loungewear. Bra selection is sized 32A-B-C, 34A-B-C-D, 36A-B-C-D, 38A-B-C; panties XS-S-M-L; most other items sized XS-L. Josef stores opened in 2005 (5 initial stores). The product line is targeting 35+ years old women. Jacob Jr. was the branch for preschoolers to pre-teens. They featured a conservative line of clothing for girls ages five to 14. The line included sweaters, lingerie, jackets, jeans, sports attire, tees, camisoles and other accessories. They also carried a line of undergarments
Jacob (clothing retailer) mid-forties. They are known for a more formal attire compared to Jacob Connexion (listed below) including business suits and semi-formal dresses into their line of clothing. Sizes range from XS-L. The line includes jewellery and accessories along with dress pants, sweaters, cardigans, dress shirts, blouses, knit tunics, leggings, etc. Most Jacob stores are set up to have Jacob Lingerie embedded within, some are located side by side. The store was cited in "The Globe and Mail" in 2005 as being part of the retail movement to supply women over 35 years old, which included Gap and Yzza, a new brand