Cocoa Krispies over as the mascot. Ogg the Caveman took over towards the end of 1967. By the end of 1973, Tusk the Elephant became the mascot of the cereal, and he remained until the end of 1982, when Snap, Crackle and Pop (the mascots of Rice Krispies) replaced and retired Tusk the Elephant. In 1991, the mascot became Coco the Monkey. In 2001, Snap, Crackle, and Pop returned and they have remained the product's mascots to date. The cereal was introduced in the United Kingdom under the "Coco Pops" name in 1961, with Mr. Jinks as the mascot. Later in the
Rice Krispies Treats Rice Krispies Treats Rice Krispies Treats (also called Rice Krispie Treats, Rice Krispies squares, RKTs, bars, buns, cakes, or Marshmallow Squares) are a confection commonly made through binding Kellogg's Rice Krispies or another crisp rice cereal together using a combination of butter or margarine and melted marshmallows or marshmallow creme. While traditionally home-made, Kellogg's began to market the treats themselves in 1995. Rice Krispies Treats were invented in 1939 by Malitta Jensen and Mildred Day at the Kellogg Company Home economics department as a fund raiser for Camp Fire Girls. Kellogg's began to commercially produce plain and chocolate-based treats under