Michael Jackson mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing." Gordy said of the performance: "From the first beat of 'Billie Jean', I was mesmerized, and when he did his iconic moonwalk, I was shocked, it was magic, Michael Jackson went into orbit, and never came down." In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement. The first Pepsi Cola campaign, which ran in the United States from 1983 to 1984 and launched its
Books-A-Million Books-A-Million Books-A-Million, Inc., also known as BAM!, owns and operates the second largest bookstore chain in the United States, operating 260 stores in 32 states. Stores range in size from 4,000 to 30,000 square feet and sell books, magazines, collectibles, toys, technology, and gifts. Most Books-A-Million stores feature "Joe Muggs" cafés, a coffee and espresso bar. Stores operate under the names Books-A-Million, Bookland, Books & Company, and 2nd & Charles. The company owns Yogurt Mountain Holding, a frozen yogurt retailer and franchisor with 40 locations. The company also owns Preferred Growth Properties, which develops and manages commercial real estate investments.