HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
Howard Clifton Brown Howard Clifton Brown Brigadier-General Howard Clifton Brown (3 April 1868 – 11 September 1946) was a British army officer and Conservative Party politician who served as the Member of Parliament (MP) for Newbury. Clifton Brown was the son of James Clifton Brown, an earlier MP for the same constituency, by his wife Amelia Rowe. He was commissioned into the 12th Lancers as a second-lieutenant on 8 June 1889, promoted to lieutenant on 3 September 1890, and to captain on 1 October 1896. He served with the regiment in the Second Boer War in South Africa 1899–1901, where he took part