Bud Luckey Flakes (Tony the Tiger), Froot Loops (Toucan Sam), and Rice Krispies (Snap, Crackle and Pop), as well as Interstate Bakeries' Dolly Madison products featuring Charles M. Schulz' "Peanuts" characters. He created the "Bosco Dumbunnies" characters for the Best Foods Chocolate Flavor Milk Amplifier product Bosco Chocolate Syrup – the commercial spots were animated by renowned animators Fred Wolf and Jimmy Murakami. In 1966, Luckey won a Clio Award for the General Mills commercial Betty Crocker – "Magic Faucet." Luckey also worked with Alex Anderson, who created the characters of Rocky the Flying Squirrel, Bullwinkle, and Dudley Do-Right, as well as
Cocoa Krispies Italy, Greece, Sweden, Belgium, South Africa, Kenya, Uganda, Ukraine, Botswana, Hong Kong, Lebanon, Australia, Turkey and Republic of Korea and as Choco Pops in France. Later in the 1960s, the name was changed to Coco Krispies, but subsequently reverted to Coco Pops. The cereal was available in Canada for a time, but was discontinued at some point in the early 1990s. Instead, Kellogg's sells a variant called Rice Krispies Cocoa, which is simply Rice Krispies with a light chocolate flavor. Several spin off cereals using the "Coco Pops" name, such as Caramel Flavoured Coco Pops, Coco Pops Crunchers, Coco Chex,