Michael Jackson mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing." Gordy said of the performance: "From the first beat of 'Billie Jean', I was mesmerized, and when he did his iconic moonwalk, I was shocked, it was magic, Michael Jackson went into orbit, and never came down." In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement. The first Pepsi Cola campaign, which ran in the United States from 1983 to 1984 and launched its
History of the Nintendo Entertainment System million in the fourth quarter of 1986 to market their consoles; later, Nintendo said it planned to spend $16 million and Sega said more than $9 million. Nintendo obtained a distribution deal with toy company Worlds of Wonder, which leveraged its popular Teddy Ruxpin and Lazer Tag products to solicit more stores to carry the console. The largest retailer Sears sold it through its Christmas catalog and the second largest retailer Kmart sold it in 700 stores. Nintendo sold 1.1 million consoles in 1986, estimating that it could have sold 1.4 million if inventory had held out. Nintendo earned $310