Circus (Britney Spears album) "Circus" marked the longest time she had spent recording an album, adding, "I think it is more urban [...] I'm writing every day, right here at the piano in this living room" and also described the album as her best work to date. Producer Claude Kelly discussed the album's initial lack of concept saying, "When I went in with [Dr. Luke] we knew we were going to maybe write something for [Britney], but there was no concept, it was just knowing her style and knowing what she does. Max Martin, who produced Spears' debut single "...Baby One More Time", produced
Britney Spears industry. On the decision, Gan stated, "who in our world did not grow up listening to her music?" In May 2016, Spears launched a casual role-play gaming application titled "Britney Spears: American Dream". The app, created by Glu Mobile, was made available through both iOS and Google Play. On May 22, 2016, Spears performed a medley of her past singles at the 2016 Billboard Music Awards. In addition to opening the show, Spears was honored with the Billboard Millennium Award. On July 14, 2016, Spears released the lead single, "Make Me...", from her ninth studio album, featuring guest vocals from