Daybreak (2010 TV programme) the new show, started on 23 August, with short break-bumpers in between the start and end of an advertisement break, broadcast during the evening schedule of ITV1. Adverts featuring presenters Adrian Chiles and Christine Bleakley were broadcast throughout the day from 31 August 2010. Chiles and Bleakley presented "The One Show" on BBC One together for nearly three years before leaving in 2010 to join ITV. The first edition of "Daybreak" was broadcast on 6 September 2010 with ex-hosts Chiles and Bleakley introducing viewers to the new set and admiring the view from the window. It included an interview with
Adrian Chiles the new Friday presenter in a revamped one-hour format, Chiles left the BBC for ITV in a four-year contract, speculated to be worth £1million per year. Chiles left the BBC on 30 April 2010. From May 2010, Chiles fronted ITV's football coverage. He made his ITV debut on 24 May 2010, presenting the England v Mexico friendly at Wembley (England won the match 3-1). On 6 September 2010, he made his first appearance on "Daybreak", ITV's new breakfast television programme. The show failed to capture a larger market share than its competitor "Breakfast", and on 18 November 2011 it was