Alan Durband pounds by means of innovative seven-year tax-free covenants for the conversion of the building. It was a popular theatre specialising in local Liverpool settings & political subjects which gave opportunities to new playwrights – most famous of whom is probably Willy Russell (to whom Durband lent his Welsh cottage to write 'Educating Rita') and to actors such as: Bill Nighy, Pete Postlethwaite, Jonathan Pryce & Julie Walters who joined the Theatre company around 1975. To mark this era, Willy Russell unveiled a plaque in memory of Alan Durband at the theatre in 1998 in the company of actor Pete Postlethwaite
Willy Russell Valentine" and "Educating Rita" became successful feature films with Michael Caine, Julie Walters and Pauline Collins all winning Oscar nominations for their respective roles, as did Russell for his "Educating Rita" screenplay. Russell's other worldwide theatrical success has been "Blood Brothers", 'a Liverpudlian folk opera' about a pair of twins separated at birth and brought up in completely different environments. "Blood Brothers" won the Laurence Olivier Award for Best New Musical in 1983 and its 1987 revival saw over 10,000 consecutive performances during its 24-year West End run. Simultaneously, UK touring and international productions (including a two-year run on Broadway)