Joss Whedon respects, the show had an average of 4.7 million viewers at the time and was ranked 98th in Nielsen ratings, which led to the series' cancelation by Fox. Whedon took to Universal Pictures as a means of achieving a continuation of the story. Following "Firefly" was "Serenity", a follow-up film taking place after the events of the final episode. This developed into a franchise that led to graphic novels, books and other media. New Scientist magazine held a poll in 2005 to find "The World's Best Space Sci-Fi Ever", in which "Firefly" and "Serenity" took first and second place, respectively.
Sci-Fi on the Rock special guests were among the entertained audience members, showcasing that the Sci-Fi on the Rock offerings as well as the inherent charm of Newfoundland and Labrador made this event equally as entertaining to the guests themselves as it did to the patrons. Continuing again with its trend of breaking its own attendance numbers, Sci-Fi on the Rock 7 was met with a staggering increase in popularity. The Sci-Fi on the Rock International Film Festival entered its third year, and received some of its best submissions. Films were received from Newfoundland, Ontario, Alberta, the United States, Spain and the United Kingdom.