Cocoa Krispies over as the mascot. Ogg the Caveman took over towards the end of 1967. By the end of 1973, Tusk the Elephant became the mascot of the cereal, and he remained until the end of 1982, when Snap, Crackle and Pop (the mascots of Rice Krispies) replaced and retired Tusk the Elephant. In 1991, the mascot became Coco the Monkey. In 2001, Snap, Crackle, and Pop returned and they have remained the product's mascots to date. The cereal was introduced in the United Kingdom under the "Coco Pops" name in 1961, with Mr. Jinks as the mascot. Later in the
Rice Krispies created by illustrator Vernon Grant in the 1930s. The original gnome-like Snap! first appeared in 1933 on a package of Kellogg's Rice Krispies. Crackle! and Pop! came later, and since 1939, the three have been together in many forms of advertising, including radio, movie shorts, and comic strips. An updated version of the elf-like Snap! Crackle! and Pop! appeared for the first time on television in 1960; before that it was advertised by Woody Woodpecker. They are the first and longest-running cartoon characters to represent a Kellogg's product. The cereal is marketed on the basis of the noises it produces