Trek Bicycle Corporation signed a long-term licensing agreement with Greg LeMond, the 3-time Tour de France champion and the first American to win the Tour—to design, build, and distribute LeMond Racing Cycles. 1995 was also the year Trek opened a state-of-the-art assembly facility in Whitewater, Wisconsin, leaving the Waterloo location free to focus solely on frame production. In 1997, Trek helped sign former world road race champion (1993) Lance Armstrong to the Trek-sponsored United States Postal Service Pro Cycling Team. Armstrong won his first Tour de France in 1999 aboard a Trek 5500, becoming the first American to win the Tour on an
Trek Bicycle Corporation a mountain bike with the quick ride of a road bike: MultiTracks, Trek's first line of hybrid bikes, were born. That same year Trek also introduced its first line of kids’ bikes. In 1991 Trek opened its first company-owned retail store in nearby Madison, Wisconsin. In addition to showcasing a full line of Trek products, the Trek Store served as a hands-on sales training center for employees from Trek's headquarters who lacked retail experience. The store also provided an outlet for Trek to test merchandising and marketing ideas before expanding them to its network of independent bicycle dealers. In the