Rice Krispies Rice Krispies Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the "Snap, crackle and pop" sounds. Rice Krispies cereal has a long advertising history, with the elf cartoon characters Snap,
Edgar Rice Burroughs, Inc. book Tarzan Presley, which blended the Tarzan mythos with the life of Elvis Presley. The book has not been reprinted since its initial publication. In 2012, the company sued Dynamite Comics for trademark infringement. Dynamite's series "Lord of the Jungle" and "Warlord of Mars" were based on Burrough's novels that had fallen into public domain. However, ERB claimed that use of trademarked characters Tarzan and John Carter constituted infringement and unfair competition. Dynamite and ERB settled the claim in 2014, and signed a contract to clear the way for both series to continue. Edgar Rice Burroughs, Inc. Edgar Rice Burroughs,