Schwinn Bicycle Company a separate deal with the China Bicycle Co. (CBC) to produce bicycles to be sold under the Schwinn brand. In retaliation, Giant introduced its own line of Giant-branded bikes for sale to retailers carrying Schwinn bikes. Both Giant and CBC used the dies, plans, and technological expertise from Schwinn to greatly expand the market share of bicycles made under their own proprietary brands, first in Europe, and later in the United States. By 1990, other United States bicycle companies with reputations for excellence in design such as Trek, Specialized, and Cannondale had cut further into Schwinn's market. Unable to produce
CCM (bicycle company) wheels. CCM (bicycle company) CCM was an initialism for Canada Cycle & Motor Co. Ltd. The company would eventually split into two separate entities both maintaining the CCM trademark, one maintaining bicycle manufacturing and the other, CCM (The Hockey Company), producing hockey equipment. The formation of C.C.M. came at the same time as an American bicycle industry consolidation: "42 manufacturers formed the American Bicycle Company and soon afterwards announced plans to open a branch plant in Canada called the National Cycle Company." C.C.M. was established "when the operations of four major Canadian bicycle manufacturers amalgamated: H.A. Lozier, Massey-Harris, Goold, and