Fuji Bikes a steep decline in touring and road bike sales. This allowed manufacturers such as Specialized, Giant, and Trek to make inroads into Fuji's share of U.S. bicycle sales, often using frames produced at lower cost in Taiwan. With the continued rise of the yen, Fuji fell on hard times in the early 1990s. One of the last Japanese bike companies to shift production to Taiwan after the fall of the dollar, Fuji bicycles cost more in the United States than most competing brands, causing a drop in sales. Fuji bicycles produced in Taiwan were not as well regarded by U.S.
Specialized Bicycle Components ASI and the Canadian shop owner was resolved in December 2013, and Specialized vowed to be more cautious in its pursuit of trademark violators going forward. In 2014, Specialized forced bicycle builder Neil Pryde to change the name of their Alize bike model. Many riders in recent years have used Specialized bicycles in the North American and European professional cycling circuits. In 2016, the professional road teams sponsored by Specialized are Etixx–Quick-Step, Astana Pro Team, Tinkoff, Boels–Dolmans and Axeon–Hagens Berman. Mountain bike riders sponsored by Specialized include the downhill world champion Loïc Bruni, who rides for the Specialized Gravity Team,