Cowley, Oxfordshire European headquarters of Harley-Davidson Motorcycles and the headquarters of international aid charity Oxfam GB. Cowley has a strong sporting tradition. In 1938 Oxford Stadium was built to host the sport of greyhound racing. In 1939 motorcycle speedway moved to Oxford Stadium. After a few years Oxford's speedway team were named Oxford Cheetahs, a name they still bear today. In 2001, Oxford United FC moved from its former ground in Headington to the new Kassam Stadium at Minchery Farm, which is just outside Cowley. Until 2009 on Watlington Road, opposite the Mini factory, stood Johnson's Café, which fed thousands of Morris
Cowley Road, Oxford European, Chinese and African arrivals. Alongside these ethnic groups, East Oxford plays host to many members of the city's academic population, both undergraduate and academic staff, and is home to many politically active groups. Cowley Road has high levels of both road traffic and pedestrian traffic, and space for both is limited. In 2005, Oxfordshire County Council invested about £1,000,000 from central government to re-model the busiest part of Cowley Road. The carriageway has been realigned and colourfully resurfaced, the pavements have been repaved, cycle lanes have been enhanced in some places and removed from others and in one section