1966 FIFA World Cup later discovered wrapped in newspaper as the dog sniffed under some bushes in London. The FA commissioned a replica cup in case the original cup was not found in time. This replica is held at the English National Football Museum in Manchester, where it is on display. "World Cup Willie", the mascot for the 1966 competition, was the first World Cup mascot, and one of the first mascots to be associated with a major sporting competition. "World Cup Willie" is a lion, a typical symbol of the United Kingdom, wearing a Union Flag jersey emblazoned with the words "WORLD CUP".
FIFA World Cup final match of this tournament (a ninth of the entire population of the planet). The 2006 World Cup draw, which decided the distribution of teams into groups, was watched by 300 million viewers. The World Cup attracts many sponsors such as Coca-Cola, McDonald's and Adidas. For these companies and many more, being a sponsor strongly impacts their global brands. Host countries typically experience a multimillion-dollar revenue increase from the month-long event. The governing body of the sport, FIFA, generated $4.8 billion in revenue from the 2014 tournament. Each FIFA World Cup since 1966 has its own mascot or logo. "World