Grant Mitchell (EastEnders) at the 1996, 1997, 1998 and 2006 National Television Awards, and British Soap Award nominations for 'Villain of the Year' in 1999, and 'Spectacular Scene of the Year' in 2006, for Grant's brush with death in 'Get Johnny Week'. The character has been the focus of varying "EastEnders" merchandise in other media, which includes the VHS "EastEnders - The Mitchells - Naked Truths" and "EastEnders: Blood Ties - The Life and Loves of Grant Mitchell", a novelisation written by Kate Lock, which chronicles facts about the character, explores his background and attempts to explain the source of his aggression and
Grant Mitchell (EastEnders) vulnerability. In 2009, a poll by magazine "Inside Soap" named Grant as the UK's favourite leading male character in a soap opera. Although popular with many viewers, the character has garnered criticism, mainly regarding the way his anti-social behaviour is sensationalised by the programme makers. In November 2005 the character was blamed for turning children into playground bullies by Dr. Sally Henry, who claimed that impressionable children look to male soap characters as role models and subsequently copy their violent behaviour. In addition, the character's predisposition to violence has allegedly been criticised by actor Ross Kemp. In 1998, press reports