American Idol (season 8) American Idol (season 8) The eighth season of "American Idol" premiered on January 13, 2009, and concluded on May 20, 2009. Judges Simon Cowell, Paula Abdul, and Randy Jackson continued to judge the show's contestants, along with Ryan Seacrest as host. The season introduced Kara DioGuardi as the fourth judge on the "Idol" panel. It was also Abdul's final season as a judge. Kris Allen, a native of Conway, Arkansas, was announced the winner of the competition on May 20, 2009, defeating runner-up Adam Lambert after nearly 100 million votes. This was the second season where both of the final
American Idol sponsorship deals and other income. One estimate puts the total TV revenue for the first eight seasons of American at $6.4 billion. Sponsors that bought fully integrated packages can expect a variety of promotions of their products on the show, such as product placement, adverts and product promotion integrated into the show, and various promotional opportunities. Other off-air promotional partners pay for the rights to feature "Idol" branding on their packaging, products and marketing programs. "American Idol" also partnered with Disney in its theme park attraction The American Idol Experience. "American Idol" became the most expensive series on broadcast networks