HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
HBOS Marketing Campaign Following the merger the Lloyds Bank, Halfax and Bank of Scotland took different routes for its advertisement. In addition to the numerous singing and non singing adverts, between 2002 and 2006 an animated version of Brown also appearing in adverts, voiced by London actor Paul Shearer and created in conjunction with Paris-based animation stars Numéro Six, which used the "Who Gives You Extra?" at the end of each advert. The real Howard Brown has continued to appear in the live-action adverts. Further adverts were Written and art directed by Richard Lovell and Martin Cox at DLKW (London). In an interview