Port wine be labelled as "port" or "Porto". In the United States, wines labelled "port" may come from anywhere in the world, while the names "Oporto", "Porto", and "Vinho do Porto" have been recognized as foreign, non-generic names for port wines originating in Portugal. Port is produced from grapes grown and processed in the demarcated Douro region. The wine produced is then fortified by the addition of a neutral grape spirit known as aguardente in order to stop the fermentation, leaving residual sugar in the wine, and to boost the alcohol content. The fortification spirit is sometimes referred to as brandy but
Ellis Verdi manager for PepsiCo working on the different diet brands and Mountain Dew accounts. In 1984, Verdi became vice president of account management for the Grey Group where he stayed for four years before founding DeVito/Verdi in 1988. In 1988 the origin of the DeVito/Verdi agency was opened as Follis & Verdi by Ellis Verdi and John Follis, partner and creative director. In 1991, DeVito joined the firm as a second partner and creative director and the name becomes Follis/DeVito/Verdi. In the fall of 1991, Verdi came under criticism for running a print ad for a discount clothier named Daffy's that