Cruiser bicycle Sears, Roebuck and Company, the Elgin Motor Bike was advertised, and the term motor-bike was explained as follows, "The term "Moto-Bike" has reference only to the type of frame, meaning that it is built on the order of a motorcycle". Schwinn was one of many manufacturers who contributed to the development of the cruiser at a time when U.S. bicycle sales had declined sharply due to the Great Depression; adults purchased few bicycles, which were seen as luxury products intended largely for sport or recreation. In response to other manufacturers' innovations, Schwinn conceived their own sturdy, affordable bicycle designed for
Wilderness Trail Bikes of Marin and to market the components that they were producing. In 1988, Patrick Seidler, began working with WTB. This new company focused on licensing technology developed by WTB to mainstream bicycle industry manufacturers. Examples of technology developed by WTB that were produced under license include designs for tires made by Specialized Bicycle Components, the Blackburn B-52 water bottle cage, geometry for the 1987 Trek Bicycle Corporation mountain bike line and the use of Greaseguard in the top-end Suntour XC Pro component group. In 2002, Cunningham and Potts ceased to be part of WTB, leaving Mark Slate as the sole