HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
Savoy Brown Metal Kids and is currently active with that group. Singer Ralph Morman disappeared from the scene in the mid-1980s until emerging in 2011 with plans for a solo project. Guitarist Barry Paul became a successful studio owner in Los Angeles. Singer Jimmy Kunes, who fronted the band during the mid-1980s, is currently the singer for the reformed supergroup Cactus. Savoy Brown contributed the song "A Man Alone" for the soundtrack to the movie "Kickboxer 2". In 2008, "Train to Nowhere" was used, and figured as a clue, in the TV series "," in Season 4, Episode 10 – "The Thing