Rice Krispies Rice Krispies Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the "Snap, crackle and pop" sounds. Rice Krispies cereal has a long advertising history, with the elf cartoon characters Snap,
Cocoa Krispies Coco Rocks, Coco Pops Straws, Coco Pops Moon & Stars, Coco Pops Choc-N-Roll and Coco Pops Croc Prints (shaped like Crafty Croc's feet) have also been released by Kellogg's in some countries. Chocos were introduced in some countries as Coco Pops Mega Munchers. A chocolate flavor porridge variant had been available in the end of 2000s called Coco Pops Porridge, but didn't last long. Since 2014, they have been brought back. In February 1998, the British arm of Kellogg's renamed the brand in the country Choco Krispies, so it would be similar to the way the product was branded in