Robert L. May adaptation of Rudolph. Though the song was turned down by such popular vocalists as Bing Crosby and Dinah Shore, it was recorded by the singing cowboy Gene Autry. "Rudolph the Red-Nosed Reindeer" was released in 1949 and became a phenomenal success, selling more records than any other Christmas song, with the exception of "White Christmas". In 1941, May married another Ward employee, Virginia, and had five children with her. She was a devout Catholic, and he converted to Catholicism during the marriage. May wrote two sequels to "Rudolph the Red-Nosed Reindeer". The first is mostly in prose (except that Rudolph
Rudolph the Red-Nosed Reindeer Gillen, to draw "cute reindeer", using zoo deer as models. The alert, bouncy character Gillen developed convinced management to support the idea. Maxton Books published the first mass-market edition of "Rudolph" in 1947 and a sequel, "Rudolph the Red-Nosed Reindeer Shines Again", in 1954. In 1992, Applewood Books published "Rudolph's Second Christmas", an unpublished sequel that Robert May wrote in 1947. In 2003, Penguin Books issued a reprint version of the original "Rudolph the Red-Nosed Reindeer" with new artwork by Lisa Papp. Penguin also reprinted May's sequels, "Rudolph Shines Again" and "Rudolph's Second Christmas" (now retitled "Rudolph to the Rescue").