Rice Krispies Rice Krispies Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the "Snap, crackle and pop" sounds. Rice Krispies cereal has a long advertising history, with the elf cartoon characters Snap,
Rice–Texas football rivalry of losing to Texas; however, the two football teams had split 5–5 in their previous 10 meetings and would tie the following month. On the other hand, Kennedy's comments about Rice-Texas might have been as forward-looking as his statements about going to the moon (which did occur in 1969): Since 1963, Rice has gone just 2-42 against Texas, including 28 straight losses between 1966 and 1993 and 12 straight from 1995 to the present. Rice–Texas football rivalry The Rice–Texas football rivalry is an American college football rivalry between the Rice Owls and Texas Longhorns. Texas leads the series 72–21–1 through