Bud Luckey Flakes (Tony the Tiger), Froot Loops (Toucan Sam), and Rice Krispies (Snap, Crackle and Pop), as well as Interstate Bakeries' Dolly Madison products featuring Charles M. Schulz' "Peanuts" characters. He created the "Bosco Dumbunnies" characters for the Best Foods Chocolate Flavor Milk Amplifier product Bosco Chocolate Syrup – the commercial spots were animated by renowned animators Fred Wolf and Jimmy Murakami. In 1966, Luckey won a Clio Award for the General Mills commercial Betty Crocker – "Magic Faucet." Luckey also worked with Alex Anderson, who created the characters of Rocky the Flying Squirrel, Bullwinkle, and Dudley Do-Right, as well as
Alice Hegan Rice Alice Hegan Rice Alice Hegan Rice, also known as Alice Caldwell Hegan, (January 11, 1870 – February 10, 1942) was an American novelist. Born in Shelbyville, Kentucky, she wrote over two dozen books, the most famous of which is "Mrs. Wiggs of the Cabbage Patch". The book was a best seller in 1902 and is set in Louisville, Kentucky where she then lived. It was made into a successful play in 1903, and there were three Hollywood movie versions of it. The best known is the 1934 film starring Pauline Lord and W. C. Fields. Hegan was married to poet