The Chronicles of Narnia: The Voyage of the Dawn Treader "Box Office Mojo" stated that "There certainly will be an audience for this picture, I just don't think it is going to restore the franchise to its former glory." He added that the film would be considered a relative success if it made anything close to "Prince Caspian"'s box office numbers, which would increase the likelihood of further Narnia films. Mark Johnson, the producer of the Narnia films, later remarked that "Prince Caspian" "had strayed from its core audience," referring to the Christian and family audience who catapulted "The Lion, the Witch, and the Wardrobe" to the top at the
The Chronicles of Narnia: The Voyage of the Dawn Treader credits to have visual interest, and also because they wished to include an acknowledgement to Baynes, who died in August 2008. After the success of the 3D release of "Avatar", 20th Century Fox announced in February 2010 that "The Voyage of the Dawn Treader" would be released in Digital 3D and RealD 3D formats; it is the first "Narnia" film to have a 3D release. Walden had previous experience creating 3D films, having released James Cameron's documentaries "Ghosts of the Abyss" and "Aliens of the Deep", as well as "Journey to the Center of the Earth" with New Line Cinema.