Local bike shop bike shops have begun themselves to sell products online. A recent development is the introduction of brand specific stores from bicycle manufacturers such as Trek Bicycle Corporation. Other manufacturers, such as Specialized are strengthening their channels with "concept stores". According to the National Bicycle Dealers Association, in 2007 there were approximately 4,400 "specialty bicycle retailers" in the USA; down from 4,800 in 2005. Although they sold only 17% of the bikes, up from 16% in 2005, they collected 49% of the dollars, up from 47% in 2005. In 2004, the average specialty bicycle retailer had gross sales of $550,000 per
Specialized Bicycle Components Specialized issued a recall on about 12,000 bicycles sold through retailers from 2007 until July 2012 for a faulty front fork. Recalled models include the company's "Globe" products. A customized version of the Specialized Rockhopper mountain bike is currently used by the London Ambulance Service to equip their Cycle Response Units which operate in congested areas of the city. In 1990, Specialized tried to sue RockShox Inc, claiming the company's name too closely resembled the bicycle model name "Rockhopper" The case was ultimately dismissed with prejudice. In 2006 Specialized sued Mountain Cycle over its use of the model name "Stumptown"