Britney Spears doll just in time for the holidays in 2000. A porcelain version of the Britney Doll was also released. The doll wears the classic outfit worn by Spears in the "...Baby One More Time" music video and is accompanied by a stand for easy display. On October 15, 1999, the first Britney Spears Doll was released. The initial doll sold over 800,000 units. To date, over 5 million of the assorted Britney Dolls have been sold. According to the Winnipeg Free Press, the doll is the second best-selling celebrity doll of all time, behind only the Spice Girls dolls. The first
Britney Spears she released her first multi-platform video game, "Britney's Dance Beat", which received positive reviews. In March 2009, Spears was announced as the new face of clothing brand "Candie's". Dari Marder, chief marketing officer for the brand, explained why they choose the singer, saying, "everybody loves a comeback and nobody's doing it better than Britney. She's just poised for even greater success." In 2010, Spears designed a limited edition line for the brand, which was released in stores in July 2010. In 2011, she teamed up with Sony, Make Up For Ever and PlentyofFish to release her music video for "Hold