Specialized Bicycle Components Specialized Bicycle Components Specialized Bicycle Components, Inc., commonly called "Specialized", is a United States-based company that designs, manufactures and markets bicycles, bicycle components and related products under the brand name "Specialized". The Morgan Hill, California-based company was founded in 1974 by Mike Sinyard — and since 2001 has been 49% owned by Taiwan-based Merida Bikes. The company was founded in 1974 by Mike Sinyard, a cycling enthusiast who sold his Volkswagen Bus for $1,500 to fund a cycle tour of Europe, where he bought handlebars and stems made by Cinelli to take back to the US. Sinyard started out importing
Trek Bicycle Corporation performance enhancing substances". The complaint includes examples of Trek threatening its ties with LeMond in 2001 and 2004 after he made public statements against doping, Michele Ferrari, and Lance Armstrong Trek responded in April 2008 by suing to sever business ties with LeMond. Trek's press release said that "LeMond's suit was characterized by Burke as containing false and irresponsible allegations ". Burke also said "for years, Greg LeMond has done and said things that have damaged the LeMond brand and the Trek brand as a whole". . . . "His actions are inconsistent with our values—values we believe in and