Trek Bicycle Corporation Design (WSD) bicycle and accessories. WSD products are designed to fit female riders, and feature sizing and proportions appropriate for women. In October 2001, Trek introduced a custom bike program named Project One, which gave customers the opportunity to customize their Trek bike by selecting the bike's paint scheme and component mix. Hoping to expand into a new market segment, Trek introduced Trek Travel in December 2002, a provider of luxury and performance cycling vacations in Europe and North America. Trek Travel operated as a wholly owned subsidiary of Trek Bicycle until January 2007, when Trek spun off its interests
Trek Bicycle Corporation Trek again expanded its worldwide headquarters in Waterloo, adding another to house its burgeoning engineering, R&D, and marketing departments. As part of the expansion, Trek included an atrium exhibit to display a number of historically significant bikes from Trek's family of brands, including one of the first mountain bikes ever built by Gary Fisher, and seven bikes used by Lance during his historic Tour de France run (one from each year, 1999–2005). After years of behind-the-scenes support for the League of American Bicyclists and the Bikes Belong Coalition, Trek announced its 1 World 2 Wheels bicycle advocacy campaign at its