Cocoa Krispies over as the mascot. Ogg the Caveman took over towards the end of 1967. By the end of 1973, Tusk the Elephant became the mascot of the cereal, and he remained until the end of 1982, when Snap, Crackle and Pop (the mascots of Rice Krispies) replaced and retired Tusk the Elephant. In 1991, the mascot became Coco the Monkey. In 2001, Snap, Crackle, and Pop returned and they have remained the product's mascots to date. The cereal was introduced in the United Kingdom under the "Coco Pops" name in 1961, with Mr. Jinks as the mascot. Later in the
Arthur Rice Arthur Rice Arthur Rice (born December 27, 1962 in Asheville, North Carolina) is the lead singer for the Kingdom Heirs. He has been with the Kingdom Heirs since 1995. He previously traveled with The Kingsmen and Squire Parsons. Married to Tammy Rice, they have 2 boys; Kaleb and Bradley. The son of Julius and Nedra Wade Rice, he has been nominated for numerous Singing News Fan Awards, including favorite newcomer (twice), male vocalist (18 times), favorite lead (19 times), favorite baritone (once), and along with the rest of the band has won favorite band (8 times). The Kingdom Heirs have