Ponderosa Ranch "Bonanza" episodes were shot at the theme park's Virginia City site, although the town was prominently featured in three "Bonanza" television movies. Because the movies showcased the next generation of Cartwrights, they began circa 1905. The Ponderosa park expanded beyond the buggy era to include an exhibit featuring antique cars. It was a fledgling endeavor as tourists wanted to see horses flanked by Cartwright saddles. The idea for the theme park came about in 1965. Bill and Joyce Anderson owned a small horse ranch, which is located in about the same area as the fictional Ponderosa on the burning map.
Ponderosa Ranch that visitors could have their pictures taken either on or alongside. The park also had a church that could be reserved for weddings near the church where the grave markers are located. In 1999, a VHS tour was made available to patrons. In 2002, David Canary appeared at the ranch in Candy's wardrobe for a special produced by PAX TV. The ranch and park remained a popular seasonal attraction for decades after the network run of "Bonanza" ended, having outlived most of the series' original cast. Business remained strong into the late 1990s. The land was purchased by billionaire software