Specialized Bicycle Components Costco. The move angered some Specialized dealers. In 1996, Specialized withdrew the Full Force line and Mike Sinyard wrote a letter of apology to dealers. By the end of 1996, Specialized had lost 30% of its bike shop sales and, according to Sinyard, "came within a few hundred dollars of declaring bankruptcy". In 2001, Merida Bikes of Taiwan bought 49% of Specialized for a reported US$30 million. Mike Sinyard remained majority owner and CEO of the company. , Specialized is one of the biggest bicycle brands operating in the United States, alongside Trek Bicycle Corporation and Giant Bicycles. In 2012
Diamant (German bicycle company) Fahrradwerke GmbH by the Trek Bicycle Corporation, which has a positive effect. The company introduces more innovations in its model lineup, like the Drive+ system, which is an electronic drive-assist on the bicycle, and rolling out the line of Pedelecs eBikes. Today, the Diamant brand is focused on popular models, for city, touring and sports riding, focused on making the riding experience pleasurable. Along with Trek's racing bicycles, the two brands form cohesion and a complete offerings, spanning all markets. The company is not connected with the Norwegian bicycle manufacturer of the same name. Diamant (German bicycle company) Diamant is