Cova da Beira wine Cova da Beira wine Cova da Beira is a Portuguese wine region centered on the Cova da Beira region between the Dão and Vinho Verde DOCs in the wider Beiras VR wine region. Cova da Beira was initially a separate "Indicação de Proveniencia Regulamentada" (IPR) region (and was the largest IPR in Portugal in terms of land planted with vines), but in 2005, it became one of three subregions of the Beira Interior DOC, which has the higher "Denominação de Origem Controlada" (DOC) status. Its name may still be indicated together with that of Beira Interior, as Beira Interior-Cova da
Ellis Verdi manager for PepsiCo working on the different diet brands and Mountain Dew accounts. In 1984, Verdi became vice president of account management for the Grey Group where he stayed for four years before founding DeVito/Verdi in 1988. In 1988 the origin of the DeVito/Verdi agency was opened as Follis & Verdi by Ellis Verdi and John Follis, partner and creative director. In 1991, DeVito joined the firm as a second partner and creative director and the name becomes Follis/DeVito/Verdi. In the fall of 1991, Verdi came under criticism for running a print ad for a discount clothier named Daffy's that