Casino Royale (novel) is given to the leading lady, named Valérie Mathis instead of Vesper Lynd. In March 1955 Ian Fleming sold the film rights of "Casino Royale" to the producer Gregory Ratoff for $6,000. After Ratoff's death, producer Charles K. Feldman represented Ratoff's widow and obtained the rights to make a film version. Feldman decided the best way to profit from the film rights was to make a satirical version, which was produced and released in 1967 by Columbia Pictures. The film, which cast David Niven as Bond, was made with five credited directors (plus one uncredited) and a cast that included
Motifs in the James Bond film series for the film: "you put in three girls ... Girl number one is pro-Bond. She stays around roughly through the first reel of the picture. Then she is bumped off by the enemy, preferably in Bond's arms." The next girl is anti-Bond and normally captures him, but Bond will save himself by using his charm and sexual potency: she is normally killed midway through the film. Girl number three will survive and end the film in Bond's embrace. Academic Kimberly A. Neuendorf notes that James Bond promotes stereotypical, sex-typed male attitudes, especially when interacting with women and in doing so