Trek Bicycle Corporation signed a long-term licensing agreement with Greg LeMond, the 3-time Tour de France champion and the first American to win the Tour—to design, build, and distribute LeMond Racing Cycles. 1995 was also the year Trek opened a state-of-the-art assembly facility in Whitewater, Wisconsin, leaving the Waterloo location free to focus solely on frame production. In 1997, Trek helped sign former world road race champion (1993) Lance Armstrong to the Trek-sponsored United States Postal Service Pro Cycling Team. Armstrong won his first Tour de France in 1999 aboard a Trek 5500, becoming the first American to win the Tour on an
Specialized Bicycle Components Choi and Forsman's attorney, Tyler Paetkau, that Specialized incurred more than $2M in legal fees to practice "competition by litigation." In September 2016, Volagi announced that it would close its doors after a founding member was injured in a bicycle accident involving an automobile. In 2013 Specialized mailed a small bike shop owner in Canada a cease and desist letter over its use of the city name Roubaix in its shop name and wheels, the name of a town in France that rose to prominence as a textile center in the 15th century and has hosted an iconic bicycle race