Casablanca (film) right. The Jack Benny Fan Club can feel vindicated." The film was based on Murray Burnett and Joan Alison's then-unproduced play "Everybody Comes to Rick's". The Warner Bros. story analyst who read the play, Stephen Karnot, called it (approvingly) "sophisticated hokum", and story editor Irene Diamond, who had discovered the unproduced play on a trip to New York in 1941, convinced producer Hal Wallis to buy the rights in January 1942 for $20,000, the most anyone in Hollywood had ever paid for an unproduced play. The project was renamed "Casablanca", apparently in imitation of the 1938 hit "Algiers". Although an
Casablanca Records eventually given by Warner and Bogart started the new label, bringing Harris, Holmes, and Reingold with him. Bogart called the label Casablanca as it was the name of his favorite film, and he also had the same last name as its star Humphrey Bogart. Also, since Warner Bros. owned the rights to the title of the film "Casablanca", Bogart knew there would be no lawsuit against him regarding the name Casablanca Records. The label's first signing was the rock group Kiss, however, the label's first single was Bill Amesbury's "Virginia (Touch Me Like You Do)" which became a minor hit