Sex (boutique) the beginning of 1981 and collaborated for a further three years. "World's End" remains open as part of Vivienne Westwood's global fashion empire. Many people related with the punk scene worked at the shop in one way or another. A notable employee was Jordan (Pamela Rooke), whose provocative dress sense served as a walking advertisement for the shop. At various times, Glen Matlock, Chrissie Hynde and Sid Vicious also worked there. Sex (boutique) Sex was a boutique run by Malcolm McLaren and Vivienne Westwood at 430 King's Road, London between 1974 and 1976. It specialised in clothing that defined the
Bernard Rhodes plus a selection of rare vintage reggae records. During this time he became re-acquainted with previous friend Malcolm McLaren and his girlfriend Vivienne Westwood, who were operating out of SEX boutique at 430 King's Road. Finding they shared a similar philosophy, Rhodes and McLaren went into business together collaborating on several T-shirts which were then sold in SEX. Westwood wanted to expand the sleeveless T-shirt clothing line. Rhodes was an ideal colleague with his skill of printing and 'complex, meandering discourse threw up many new ideas." The T-shirt "You're Gonna Wake Up One Morning and Know What Side of the