American Idol (season 14) talent. Some of these changes came in response to the falling popularity and viewership of "Idol" in comparison to NBC's competing series "The Voice"; viewership of the thirteenth season had fallen by 27%. Former judge Randy Jackson, who served as a mentor on the previous season, left the show and was succeeded by Big Machine Records founder Scott Borchetta. In May 2014, Ryan Seacrest signed a two-year extension to remain host of "Idol" through 2016, which would be the show's final season. Long-time sponsor Coca-Cola ended its relationship with the series, and the Ford Motor Company maintained a reduced role.
American Idol positive, Michael Slezak, again of "Entertainment Weekly", thought that "for all its bloated, synthetic, product-shilling, money-making trappings, "Idol" provides a once-a-year chance for the average American to combat the evils of today's music business." Singer Sheryl Crow, who was later to act as a mentor on the show, however took the view that the show "undermines art in every way and promotes commercialism". Pop music critic Ann Powers nevertheless suggested that Idol has "reshaped the American songbook", "led us toward a new way of viewing ourselves in relationship to mainstream popular culture", and connects "the classic Hollywood dream to the