Local bike shop bike shops have begun themselves to sell products online. A recent development is the introduction of brand specific stores from bicycle manufacturers such as Trek Bicycle Corporation. Other manufacturers, such as Specialized are strengthening their channels with "concept stores". According to the National Bicycle Dealers Association, in 2007 there were approximately 4,400 "specialty bicycle retailers" in the USA; down from 4,800 in 2005. Although they sold only 17% of the bikes, up from 16% in 2005, they collected 49% of the dollars, up from 47% in 2005. In 2004, the average specialty bicycle retailer had gross sales of $550,000 per
Specialized Bicycle Components Choi and Forsman's attorney, Tyler Paetkau, that Specialized incurred more than $2M in legal fees to practice "competition by litigation." In September 2016, Volagi announced that it would close its doors after a founding member was injured in a bicycle accident involving an automobile. In 2013 Specialized mailed a small bike shop owner in Canada a cease and desist letter over its use of the city name Roubaix in its shop name and wheels, the name of a town in France that rose to prominence as a textile center in the 15th century and has hosted an iconic bicycle race