Specialized Bicycle Components Costco. The move angered some Specialized dealers. In 1996, Specialized withdrew the Full Force line and Mike Sinyard wrote a letter of apology to dealers. By the end of 1996, Specialized had lost 30% of its bike shop sales and, according to Sinyard, "came within a few hundred dollars of declaring bankruptcy". In 2001, Merida Bikes of Taiwan bought 49% of Specialized for a reported US$30 million. Mike Sinyard remained majority owner and CEO of the company. , Specialized is one of the biggest bicycle brands operating in the United States, alongside Trek Bicycle Corporation and Giant Bicycles. In 2012
Butterfly Trek Madone Butterfly Trek Madone The Butterfly Trek Madone, an artwork utilizing a bicycle by Damien Hirst, became the world's most expensive bicycle when it was bought at auction for $500,000. It was designed by Hirst, who used real butterfly wings that were placed onto the actual frame and rims of the bicycle. The bike had been ridden by Lance Armstrong in the 2009 Tour de France. The "Butterfly Trek Madone" currently holds the title of the most expensive bike sold in the world. The second most expensive bike ever sold was the Trek Yoshitomo Nara Speed Concept that was sold for