Blue Peter badge Blue Peter ship logo, designed by Tony Hart. The badge provides the wearer with free entry to many British attractions, particularly museums and exhibitions that are featured on the show although many of the attractions will only allow one badge holder for each full price paying adult. The programme producers suspended the privileges amid concerns about the badges being sold in March 2006, but they were reintroduced with additional security a few months later. The presenters almost always wear their badges on the show – the only exception being when their apparel is incompatible (for example, a life jacket), in
The National (TV program) for the words "CBC News" underneath. A new opening and look for the show appeared in 1997 that retained the style of the 1995 opening but used somewhat more sophisticated and modern computer animation. In 2001, a logo was introduced that used the typeface Microgramma, centred on two lines, with the CBC News logo underneath in Frutiger. It was short-lived, lasting only a few months. In the fall of 2001, the presentation of "The National" was updated along with the corporate redesign of the entire network to have one consistent branding. The New York design firm Razorfish designed the look