HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
Ralph S. Brown Ralph S. Brown Ralph Sharp Brown (1913–1998) was a professor of intellectual property from 1946 to 1983 at the Yale Law School, and after his 1983 retirement to emeritus status he taught at New York Law School until 1998. He was co-author, with Benjamin Kaplan of the Harvard Law School, of one of the first casebooks on copyright and unfair competition law. Brown was also a recognized expert in legal rights and issues relating to defamation, privacy, and publicity. Brown was born April 1, 1913, in Federalsburg, Md., and graduated from Phillips Exeter Academy. He received a B.A. in 1935