Specialized Bicycle Components Costco. The move angered some Specialized dealers. In 1996, Specialized withdrew the Full Force line and Mike Sinyard wrote a letter of apology to dealers. By the end of 1996, Specialized had lost 30% of its bike shop sales and, according to Sinyard, "came within a few hundred dollars of declaring bankruptcy". In 2001, Merida Bikes of Taiwan bought 49% of Specialized for a reported US$30 million. Mike Sinyard remained majority owner and CEO of the company. , Specialized is one of the biggest bicycle brands operating in the United States, alongside Trek Bicycle Corporation and Giant Bicycles. In 2012
Specialized Stumpjumper Specialized Stumpjumper The Specialized Stumpjumper is a mountain bike produced by Specialized Bicycle Components. When it was first produced in 1981, the Stumpjumper was the first mass-production mountain bike. The Stumpjumper is still in production, although its design has changed significantly since it was first sold. Stumpjumpers have been raced professionally by riders including Christoph Sauser and Ned Overend. Specialized started to produce the Stumpjumper in 1981, making it the first mass-production mountain bike. The first Stumpjumper was produced in Japan and was based on a design for a custom-made bike originally marketed by Tom Ritchey, Gary Fisher and Charles