Cruiser bicycle Sears, Roebuck and Company, the Elgin Motor Bike was advertised, and the term motor-bike was explained as follows, "The term "Moto-Bike" has reference only to the type of frame, meaning that it is built on the order of a motorcycle". Schwinn was one of many manufacturers who contributed to the development of the cruiser at a time when U.S. bicycle sales had declined sharply due to the Great Depression; adults purchased few bicycles, which were seen as luxury products intended largely for sport or recreation. In response to other manufacturers' innovations, Schwinn conceived their own sturdy, affordable bicycle designed for
Specialized Bicycle Components since 1896. This follows on from Specialized's trademarking of the word in Canada. The situation and behavior towards the shop owner caused some reactions from cyclists worldwide in the days after a story on the matter was published by the Calgary Herald in early December 2013. On 9 December Fuji Bikes owner, Advanced Sports International of Philadelphia said that in fact, they are the legal owner of worldwide rights to the Roubaix trademark. Fuji has had a "Fuji Roubaix" road bike model in its lineup since 1992, and has licensed the name to Specialized since 2003. The dispute between Specialized,