Cruiser bicycle Sears, Roebuck and Company, the Elgin Motor Bike was advertised, and the term motor-bike was explained as follows, "The term "Moto-Bike" has reference only to the type of frame, meaning that it is built on the order of a motorcycle". Schwinn was one of many manufacturers who contributed to the development of the cruiser at a time when U.S. bicycle sales had declined sharply due to the Great Depression; adults purchased few bicycles, which were seen as luxury products intended largely for sport or recreation. In response to other manufacturers' innovations, Schwinn conceived their own sturdy, affordable bicycle designed for
Trek Bicycle Corporation three women's triathlon series; the Trek Women Triathlon Series, the Danskin Series and the Iron Girl Series. As from the 2014 season, Trek became the main sponsor of Pro Tour cycling team Trek Factory Racing, a continuation of its bike sponsorship of Team RadioShack and co-sponsorship of Team Leopard-Trek. In 2017, Trek paid equal prize money to the male and female winners of the Cyclocross World Cup race hosted at their headquarters in Waterloo, Wisconsin, which was, "the first time in the history of the sport that women would be paid as much as men for racing the same course