Specialized Bicycle Components Costco. The move angered some Specialized dealers. In 1996, Specialized withdrew the Full Force line and Mike Sinyard wrote a letter of apology to dealers. By the end of 1996, Specialized had lost 30% of its bike shop sales and, according to Sinyard, "came within a few hundred dollars of declaring bankruptcy". In 2001, Merida Bikes of Taiwan bought 49% of Specialized for a reported US$30 million. Mike Sinyard remained majority owner and CEO of the company. , Specialized is one of the biggest bicycle brands operating in the United States, alongside Trek Bicycle Corporation and Giant Bicycles. In 2012
Trek Bicycle Corporation made out of steel. Steel is an easier material to obtain and recycle. Also, Trek is starting to provide bike shops with funds to start recycling old tubes to be sent to Alchemy Goods in Seattle, Washington, to be made into bags, seat bags, and panniers. Bontrager branded products include helmets, tires, wheels, handlebars, stems, seatposts, saddles, electronics and cycling shoes, water bottles and other cycling clothing and accessories The relationship between Trek and Tour-de-France winner Greg LeMond went back to at least 1995 when LeMond licensed Trek to produce LeMond branded bicycles. According to Trek, "In 1999, the LeMond