American Idol the first season where neither finalist achieved significant album sales. The tenth season of the series premiered on January 19, 2011. Many changes were introduced this season, from the format to the personnel of the show. Jennifer Lopez and Steven Tyler joined Randy Jackson as judges following the departures of Simon Cowell (who left to launch the U.S. version of "The X Factor"), Kara DioGuardi (whose contract was not renewed) and Ellen DeGeneres, while Nigel Lythgoe returned as executive producer. Jimmy Iovine, chairman of the Interscope Geffen A&M label group, the new partner of "American Idol", acted as the in-house
American Idol multicentered popular culture of the future." Others focused on the personalities in the show; Ramin Setoodeh of "Newsweek" accused judge Simon Cowell's cruel critiques in the show of helping to establish in the wider world a culture of meanness, that "Simon Cowell has dragged the rest of us in the mud with him." Some such as singer John Mayer disparaged the contestants, suggesting that those who appeared on "Idol" are not real artists with self-respect. Some in the entertainment industry were critical of the star-making aspect of the show. Usher, a mentor on the show, bemoaning the loss of the