Alan Durband pounds by means of innovative seven-year tax-free covenants for the conversion of the building. It was a popular theatre specialising in local Liverpool settings & political subjects which gave opportunities to new playwrights – most famous of whom is probably Willy Russell (to whom Durband lent his Welsh cottage to write 'Educating Rita') and to actors such as: Bill Nighy, Pete Postlethwaite, Jonathan Pryce & Julie Walters who joined the Theatre company around 1975. To mark this era, Willy Russell unveiled a plaque in memory of Alan Durband at the theatre in 1998 in the company of actor Pete Postlethwaite
Willy Russell West End run, the play has been translated and produced in almost every part the globe garnering awards both for its author and for many of the actors who have played the roles of Rita and Frank. Returning to the Liverpool Everyman in 1986, Russell created "Shirley Valentine" which went on to an acclaimed West End run, earning Olivier awards for both its author and star, Pauline Collins, before transferring to New York for a highly successful Broadway run and a Tony Best Actress award for Collins. Like the earlier "Educating Rita", "Shirley Valentine" became an international hit. Both "Shirley