HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
Boxer TV A/S Boxer TV A/S Boxer TV A/S is a company that is broadcasting pay television channels on the digital terrestrial television network in Denmark since February 1, 2009. It is a subsidiary of Boxer TV Access, a Swedish company which is owned by Com Hem. Boxer won the right to build four multiplex networks to broadcast digital television in 2008. They were competing against "Danmarks Digital TV A/S" (owned by Telenor) and "Danmarks TV A/S" (owned by Modern Times Group, MTG). The procurement was organized by the government agency "Mediesekretariatet" and in March 2008 Radio- og TV-nævnet chose Swedish Boxer as