American Idol (season 14) talent. Some of these changes came in response to the falling popularity and viewership of "Idol" in comparison to NBC's competing series "The Voice"; viewership of the thirteenth season had fallen by 27%. Former judge Randy Jackson, who served as a mentor on the previous season, left the show and was succeeded by Big Machine Records founder Scott Borchetta. In May 2014, Ryan Seacrest signed a two-year extension to remain host of "Idol" through 2016, which would be the show's final season. Long-time sponsor Coca-Cola ended its relationship with the series, and the Ford Motor Company maintained a reduced role.
Randy Jackson was later decided that he would remain as a judge for season 12. On May 9, 2013, Jackson announced that he would be leaving "American Idol" after twelve seasons due to him wanting to focus on other business ventures. On September 3, 2013, it was announced that Jackson would replace Jimmy Iovine as the in-house mentor on "American Idol". He departed the series for good in November 2014. Jackson produces "America's Best Dance Crew", an American group dance competition and reality television show, which premiered on February 7, 2008 on MTV and was cancelled in 2010 due to declining ratings.