Schwinn Bicycle Company a separate deal with the China Bicycle Co. (CBC) to produce bicycles to be sold under the Schwinn brand. In retaliation, Giant introduced its own line of Giant-branded bikes for sale to retailers carrying Schwinn bikes. Both Giant and CBC used the dies, plans, and technological expertise from Schwinn to greatly expand the market share of bicycles made under their own proprietary brands, first in Europe, and later in the United States. By 1990, other United States bicycle companies with reputations for excellence in design such as Trek, Specialized, and Cannondale had cut further into Schwinn's market. Unable to produce
French bicycle industry for the rebirth of the French industry. In 1881, Paul de Vivie, a man of twenty-eight, bought his first bicycle, an "ordinary". By 1887, de Vivie decided to devote his attention to his avocation; he sold his business, and moved to Saint-Étienne, where he opened a bicycle shop and started a magazine, "Le Cycliste". Velocio, as de Vivie was known, began to import bicycles from Coventry; within two years, however, he had begun to produce his own bicycles. His 1889 "La Gauloise" was the first bicycle produced in France. French bicycle manufacturers have included: French bicycle component manufacturers have included: