Trek Bicycle Corporation Design (WSD) bicycle and accessories. WSD products are designed to fit female riders, and feature sizing and proportions appropriate for women. In October 2001, Trek introduced a custom bike program named Project One, which gave customers the opportunity to customize their Trek bike by selecting the bike's paint scheme and component mix. Hoping to expand into a new market segment, Trek introduced Trek Travel in December 2002, a provider of luxury and performance cycling vacations in Europe and North America. Trek Travel operated as a wholly owned subsidiary of Trek Bicycle until January 2007, when Trek spun off its interests
Trek Bicycle Corporation three women's triathlon series; the Trek Women Triathlon Series, the Danskin Series and the Iron Girl Series. As from the 2014 season, Trek became the main sponsor of Pro Tour cycling team Trek Factory Racing, a continuation of its bike sponsorship of Team RadioShack and co-sponsorship of Team Leopard-Trek. In 2017, Trek paid equal prize money to the male and female winners of the Cyclocross World Cup race hosted at their headquarters in Waterloo, Wisconsin, which was, "the first time in the history of the sport that women would be paid as much as men for racing the same course