Fuji Bikes a steep decline in touring and road bike sales. This allowed manufacturers such as Specialized, Giant, and Trek to make inroads into Fuji's share of U.S. bicycle sales, often using frames produced at lower cost in Taiwan. With the continued rise of the yen, Fuji fell on hard times in the early 1990s. One of the last Japanese bike companies to shift production to Taiwan after the fall of the dollar, Fuji bicycles cost more in the United States than most competing brands, causing a drop in sales. Fuji bicycles produced in Taiwan were not as well regarded by U.S.
Specialized Bicycle Components and later agreed with Specialized he would change the drink's logo. In 2011 Portland wheel builder Epic Wheel Works was forced to change its name due to potential trademark conflict with Specialized. In 2012 the company sued two former employees after they started the bicycle brand Volagi Cycles, for theft of trade secrets and breach of employment contract, as well as other charges. Of Specialized's nine claims, eight were thrown out of court, and the jury awarded Specialized one dollar in damages on the remaining count (breach of employment contract) that went to trial. It was estimated by (Volagi's founders)