Christmas in the post-war United States with Montgomery Ward. The song tells the story of a reindeer whose shiny red nose guides Santa's sleigh through the fog on Christmas Eve. Gene Autry's 1949 recording remained at #1 for a week and brought the song widespread fame. Only "White Christmas" has sold more copies. Autry had another hit in 1950 with "Frosty the Snowman", written by Jack Rollins and Steve Nelson as a direct attempt to create a success in the vein of "Rudolph The Red-Nosed Reindeer". The song tells the story of a magical snowman who has playful adventures with children. In 1963, "Frosty" hit its
Ross Bagdasarian Sr. play any musical instrument in the accepted sense of the word." Bagdasarian owned Chipmunk Enterprises, which sponsored Chipmunk-related sales. By 1963 some 15 companies were using or planned to use Alvin figures. By that year "Billboard" magazine estimated that the total income from the Chipmunks' record sales (including overseas sales) and record club sales to be around $20 million (around $165 million adjusted for inflation). In the following years the Chipmunks released several hit songs: "Alvin's Harmonica" (1959), "Ragtime Cowboy Joe" (1959), "Alvin's Orchestra" (1960), "Rudolph the Red Nosed Reindeer" (1960), "The Alvin Twist" (1962), and the album "The Chipmunks