HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
Howard Junior Brown Howard Junior Brown Dr. Howard Brown (April 15, 1924–February 1, 1975), a founder of the National Gay Task Force (now the National Gay and Lesbian Task Force) and a former New York City Health Services Administrator, helped change the image of gay men and lesbians in the United States by coming out publicly in 1973. Born in Peoria, Illinois, on April 15, 1924, to a civil engineer, Howard Junior Brown spent his childhood in several small towns in Ohio. At the age of eighteen, he realized that he was gay when he became attracted to another student at Hiram College