Rudolph the Red-Nosed Reindeer (1948 film) difficult to get through. Nevertheless, he and his reindeer brave out the storm and go anyway. While on the way, an airplane throws them off course; they land at Rudolph's house, where Santa greets him. Telling Rudolph, "I need you tonight to guide my deer on the rest of our flight", Rudolph helps them. Due to his bravery and his glowing nose, he is accepted and respected by his fellow reindeer and made their commander-in-chief by Santa; the reindeer enjoy a merry Christmas together. This 8 minute animated interpretation of the Christmas poem preceded Gene Autry's 1949 song "Rudolph, the
Rudolph the Red-Nosed Reindeer had been buying and giving away coloring books for Christmas every year and it was decided that creating their own book would save money. Robert May considered naming the reindeer "Rollo" or "Reginald" before deciding upon using the name "Rudolph". In its first year of publication, Montgomery Ward distributed 2.4 million copies of Rudolph's story. The story is written as a poem in anapestic tetrameter, the same meter as "A Visit from St. Nicholas" (also known as "'Twas the Night Before Christmas"). Publication and reprint rights for the book "Rudolph the Red-Nosed Reindeer" are controlled by Pearson PLC. While May