Snap, Crackle and Pop the early 1990s, but later returned to their original elf-like form. Likewise, there was briefly a fourth gnome in the 1950s named Pow who represented the claimed explosive nutritional value of Rice Krispies. Leo Burnett Worldwide assigned Chicago-based cartoonist Don Margolis to do Snap, Crackle and Pop for the Rice Krispies boxes as well as other applications. Davidson Marketing also used him for their Rice Krispies assignments. Don did the three gnomes until the end of 1998. "Snap", "crackle" and "pop" are terms, based on the Rice Krispies mascots, used for the fourth, fifth and sixth time derivatives of position.
Hybrid rice in three Indian states varied from being equally profitable as other rice to 34% more profitable. Outside of China other institutes are also researching hybrid rice, including the International Rice Research Institute, which also coordinates the Hybrid Rice Development Consortium. Hybrid rice Hybrid rice is grown from hybrid rice seed which is produced by growing an inbred rice variety having sterile pollen which is cross pollinated with normal pollen from adjacent rice plants of a different inbred variety. Hybrid rice therefore has two genetically different parents. As with other types of hybrids, hybrid rice typically displays heterosis (or hybrid vigor)