Michael Jackson mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing." Gordy said of the performance: "From the first beat of 'Billie Jean', I was mesmerized, and when he did his iconic moonwalk, I was shocked, it was magic, Michael Jackson went into orbit, and never came down." In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement. The first Pepsi Cola campaign, which ran in the United States from 1983 to 1984 and launched its
British Ever Ready Electrical Company British Ever Ready Electrical Company The British Ever Ready Electrical Company (BEREC) was a British electrical firm formed in 1906 as the export branch of the American Eveready Battery Company. In 1914 it became independent of its American parent company. For decades the firm dominated the UK consumer battery market and had several factories in the UK, the largest of which was built at Tanfield Lea, County Durham, in 1968. Other factories included Dawley, Four Ashes, Maldon, Newburn, London (Victoria Works and Forest Road) and Park Lane, Wolverhampton. The company's research effort was centred upon the Central Laboratories, later known