Bicycle industry Bicycle industry The Bicycle Industry or Cycling Industry can broadly be defined as the industry concerned with bicycles and cycling. It includes at least bicycle manufacturers, part or component manufacturers, and accessory manufacturers. It can also include distributors, retailers, bicycle organizations, bicycle event promoters, and bicycle related service providers. The Global Bicycle Industry generales sales for over $45 bn in 2017 and is forecasted, according to analist consensus, at 6-0% p.a. over the next 5yr In 2016 in the United States, it generated $6 billion of revenue and in Europe, it generated €14 bn in revenues. Besides advocating for greater
Trek Bicycle Corporation a mountain bike with the quick ride of a road bike: MultiTracks, Trek's first line of hybrid bikes, were born. That same year Trek also introduced its first line of kids’ bikes. In 1991 Trek opened its first company-owned retail store in nearby Madison, Wisconsin. In addition to showcasing a full line of Trek products, the Trek Store served as a hands-on sales training center for employees from Trek's headquarters who lacked retail experience. The store also provided an outlet for Trek to test merchandising and marketing ideas before expanding them to its network of independent bicycle dealers. In the