Sex (boutique) the beginning of 1981 and collaborated for a further three years. "World's End" remains open as part of Vivienne Westwood's global fashion empire. Many people related with the punk scene worked at the shop in one way or another. A notable employee was Jordan (Pamela Rooke), whose provocative dress sense served as a walking advertisement for the shop. At various times, Glen Matlock, Chrissie Hynde and Sid Vicious also worked there. Sex (boutique) Sex was a boutique run by Malcolm McLaren and Vivienne Westwood at 430 King's Road, London between 1974 and 1976. It specialised in clothing that defined the
Vivienne Westwood Vivienne Westwood Dame Vivienne Isabel Westwood (née Swire; born 8 April 1941) is a British fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream. Westwood came to public notice when she made clothes for Malcolm McLaren's boutique in the King's Road, which became known as "SEX". It was their ability to synthesise clothing and music that shaped the 1970s UK punk scene, dominated by McLaren's band, the Sex Pistols. She was inspired by the shock-value of punk—"seeing if one could put a spoke in the system". Westwood went on to open four