Michael Jackson mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing." Gordy said of the performance: "From the first beat of 'Billie Jean', I was mesmerized, and when he did his iconic moonwalk, I was shocked, it was magic, Michael Jackson went into orbit, and never came down." In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement. The first Pepsi Cola campaign, which ran in the United States from 1983 to 1984 and launched its
Product placement product integration in a scripted show. YouTubers are allowed to do product placement. For instance, the "LinusTechTips" channel by Linus Sebastian. Notifying YouTube is required, and YouTube reserves the right to ban it. In 2001, British author Fay Weldon published "The Bulgari Connection", a novel commissioned by Italian jewellery company Bulgari. According to "The Independent", this was the first instance of a literary product-placement deal between an established writer of fiction and a commercial partner. Much of U.S. broadcast law pertaining to on-air product promotion dates to the payola scandals of 1950s broadcast radio. An investigation launched in November 1959