Burl Ives Disney's "Summer Magic" with Hayley Mills, Dorothy McGuire, and Eddie Hodges, and a score by Robert and Richard Sherman. In 1964, he played the genie in the movie "The Brass Bottle" with Tony Randall and Barbara Eden. Ives' "A Holly Jolly Christmas" and "Silver and Gold" became Christmas standards after they were first featured in the 1964 NBC-TV presentation of the Rankin/Bass stop-motion animated family special "Rudolph the Red-Nosed Reindeer". Johnny Marks had composed the title song (originally an enormous hit for singing cowboy Gene Autry) in 1949, and producers Rankin and Bass retained him to compose the TV special's
Rudolph the Red-Nosed Reindeer Gillen, to draw "cute reindeer", using zoo deer as models. The alert, bouncy character Gillen developed convinced management to support the idea. Maxton Books published the first mass-market edition of "Rudolph" in 1947 and a sequel, "Rudolph the Red-Nosed Reindeer Shines Again", in 1954. In 1992, Applewood Books published "Rudolph's Second Christmas", an unpublished sequel that Robert May wrote in 1947. In 2003, Penguin Books issued a reprint version of the original "Rudolph the Red-Nosed Reindeer" with new artwork by Lisa Papp. Penguin also reprinted May's sequels, "Rudolph Shines Again" and "Rudolph's Second Christmas" (now retitled "Rudolph to the Rescue").