Rice Krispies Rice Krispies Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the "Snap, crackle and pop" sounds. Rice Krispies cereal has a long advertising history, with the elf cartoon characters Snap,
Rice University departments. Roughly three-quarters of Rice's undergraduate population lives on campus. Housing is divided among eleven residential colleges, which form an integral part of student life at the university (see Residential colleges of Rice University). The colleges are named for university historical figures and benefactors, and while there is wide variation in their appearance, facilities, and dates of founding, are an important source of identity for Rice students, functioning as dining halls, residence halls, sports teams, among other roles. Rice does not have or endorse a Greek system, with the residential college system taking its place. Five colleges, McMurtry, Duncan, Martel,