HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
George S. Howard in 1947 Howard's reputation as a conductor led to his commission as leader of the newly formed Air Force Band. Howard was elected President of the American Bandmasters Association in 1956, and became an Honorary Life Member in 1984. He served as Honorary Life President from 1986 until his death in 1995. The John Philip Sousa Foundation awards the Colonel George S. Howard Citation of Musical Excellence for Military Concert Bands in Col. Howard's memory and the Air Force Band's annual young artists competition is named in his memory. Howard, George, A Symphony in the Sky. San Antonio, TX: The