Rice Krispies Rice Krispies Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the "Snap, crackle and pop" sounds. Rice Krispies cereal has a long advertising history, with the elf cartoon characters Snap,
Rice Krispies Treats the trademark brand-names of "Rice Krispies Treats" (in the U.S. and Mexico), "Squares" (in Canada and the U.K.) and "LCMs" (in Australia and New Zealand) in 1995; however, other manufacturers had offered similar products under variant names (such as "Crisped Rice Treats" or "Marshmallow Treats") prior to this. Kellogg's has also offered a breakfast cereal based on the confection since the 1990s. Rice Krispies Treats Rice Krispies Treats (also called Rice Krispie Treats, Rice Krispies squares, RKTs, bars, buns, cakes, or Marshmallow Squares) are a confection commonly made through binding Kellogg's Rice Krispies or another crisp rice cereal together using