Michael Jackson mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing." Gordy said of the performance: "From the first beat of 'Billie Jean', I was mesmerized, and when he did his iconic moonwalk, I was shocked, it was magic, Michael Jackson went into orbit, and never came down." In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement. The first Pepsi Cola campaign, which ran in the United States from 1983 to 1984 and launched its
The Beast with a Million Eyes of an original score or copyrighted cues. Studio publicist James H. Nicholson had come up with a title and ad treatment that had film exhibitors signed on before seeing the finished film. When Samuel Z. Arkoff of ARC received "The Beast with a Million Eyes" he was unhappy that it did not even feature "the beast" that was implicit in the title. Paul Blaisdell, responsible for the film's special effects, was hired to create a three-foot-tall spaceship (with "beast" alien) for a meager $200. Notably, the Art Director was Albert S. Ruddy, who would later win two "Best Picture" Academy