Trek Bicycle Corporation Design (WSD) bicycle and accessories. WSD products are designed to fit female riders, and feature sizing and proportions appropriate for women. In October 2001, Trek introduced a custom bike program named Project One, which gave customers the opportunity to customize their Trek bike by selecting the bike's paint scheme and component mix. Hoping to expand into a new market segment, Trek introduced Trek Travel in December 2002, a provider of luxury and performance cycling vacations in Europe and North America. Trek Travel operated as a wholly owned subsidiary of Trek Bicycle until January 2007, when Trek spun off its interests
Trek Bicycle Corporation annual Trek World dealer convention in Madison, Wisconsin. Central to 1 World 2 Wheels is its "Go By Bike" initiative, which urges Americans to ride their bikes instead of drive their cars for trips of two miles (3 km) or less. Through 1 World 2 Wheels Trek also pledged $1,000,000 to help fund the League of American Bicyclists’ "Bicycle Friendly Community" program and committed $600,000 to the International Mountain Bicycling Association's (IMBA) Trail Solutions Services. On January 6, 2014, Trek announced the acquisition of the Electra Bicycle Company. In 2009, Trek created the Trek Women Triathlon Series. 2011, Trek sponsored