Specialized Bicycle Components Finn Iles, Jaroslav Kulhavy, Christoph Sauser, Lea Davison, Martin Soderstrom, Simon Andreassen, Sam Gaze, Hannah Barnes, Annika Langvad, Kate Courtney, Mitch Ropelato, Curtis Keene, 2:1 Racing, Nicholi Rogatkin, Dylan Dunkerton, Curtis Robinson, Matt Hunter and Howard Grotts. Sponsored triathletes include Brent McMahon, Jenson Button, Ruben Ruzafa, Non Stanford, Conrad Stoltz, Richard Murray, Melissa Hauschildt, Tim Don, Lisa Norden, Chris McCormack, Francisco Javier Gómez Noya, Gwen Jorgensen, Lucy Charles and Benjamin Hoffman. Specialized Bicycle Components Specialized Bicycle Components, Inc., commonly called "Specialized", is a United States-based company that designs, manufactures and markets bicycles, bicycle components and related products under the brand
Trek Bicycle Corporation subsidiary of Roth Corporation, a Milwaukee-based appliance distributor. In early 1976, with a payroll of five, Trek started manufacturing steel touring frames in Waterloo, Wisconsin, taking aim at the mid to high-end market dominated by Japanese and Italian made models. Trek built nearly 900 custom hand-brazed framesets that first year, each selling for just under $200. Later that same year Trek Bicycle was incorporated. In 1977, Penn Cycle in Richfield, Minnesota became the first Trek dealer in the world. Within three years, Trek sales approached $2,000,000. Hampered without additional manufacturing capacity, Trek sales plateaued in the late 1970s. In just