Rudolph the Red-Nosed Reindeer to May's original story than Marks' song, which had not yet been written. It was reissued in 1951 with the song added. May's brother-in-law, Johnny Marks, adapted the story of Rudolph into a song. Gene Autry's recording of the song hit No. 1 on the "Billboard" pop singles chart the week of Christmas 1949. Autry's recording sold 2.5 million copies the first year, eventually selling a total of 25 million, and it remained the second best-selling record of all time until the 1980s. DC Comics, then known as National Periodical Publications, published a series of 13 annuals titled "Rudolph the
Rudolph the Red-Nosed Reindeer (TV special) concept designs and storyboards for "Rudolph" were done by Arthur Rankin, Jr. and his staff of artists at Rankin/Bass in New York City. The company's trademark stop motion animation process, known as "Animagic", was filmed at MOM Productions in Tokyo with supervision by Tadahito Mochinaga and associate direction by Kizo Nagashima. Besides "Rudolph", Mochinaga and the rest of the Japanese puppet animation staff are also known for their partnership with Rankin/Bass on their other Animagic productions almost throughout the 1960s, from "The New Adventures of Pinocchio", to "Willy McBean and his Magic Machine", to "The Daydreamer" and "Mad Monster Party?"