Michael Jackson the most popular black singer ever." In 1990, "Vanity Fair" cited Jackson as the most popular artist in the history of show business. In 2003, "Daily Telegraph" writer Tom Utley described Jackson as "extremely important" and a "genius". In 2007, Jackson said: "Music has been my outlet, my gift to all of the lovers in this world. Through it, my music, I know I will live forever." At Jackson's memorial service on July 7, 2009, Motown founder Berry Gordy proclaimed Jackson "the greatest entertainer that ever lived". In a June 28, 2009 "Baltimore Sun" article titled "7 Ways Michael Jackson
Michael Jackson benefit concert in Modena, Italy. The show was in support of the nonprofit organization War Child, and raised a million dollars for the refugees of Kosovo, FR Yugoslavia, and additional funds for the children of Guatemala. Later that month, Jackson organized a series of "Michael Jackson & Friends" benefit concerts in Germany and Korea. Other artists involved included Slash, The Scorpions, Boyz II Men, Luther Vandross, Mariah Carey, A. R. Rahman, Prabhu Deva Sundaram, Shobana, Andrea Bocelli, and Luciano Pavarotti. The proceeds went to the Nelson Mandela Children's Fund, the Red Cross and UNESCO. From August 1999 through 2000, he