Michael Jackson mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing." Gordy said of the performance: "From the first beat of 'Billie Jean', I was mesmerized, and when he did his iconic moonwalk, I was shocked, it was magic, Michael Jackson went into orbit, and never came down." In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement. The first Pepsi Cola campaign, which ran in the United States from 1983 to 1984 and launched its
The Greatest Story Ever Told km or 1136 miles, roughly the radius of the Moon). The budget ran to $20 million (equivalent to $142 million in 2010) plus additional editing and promotion charges, making it the most expensive film shot in the U.S. The film was advertised on its first run as being shown in Cinerama. While it was shown on an ultra-curved screen, it was with one projector. True Cinerama required three projectors running simultaneously. A dozen other films were presented this way in the 1960s. "The Greatest Story Ever Told" premiered 15 February 1965, 18 months after filming wrapped, at the Warner Cinerama