Rudolph the Red-Nosed Reindeer (1948 film) difficult to get through. Nevertheless, he and his reindeer brave out the storm and go anyway. While on the way, an airplane throws them off course; they land at Rudolph's house, where Santa greets him. Telling Rudolph, "I need you tonight to guide my deer on the rest of our flight", Rudolph helps them. Due to his bravery and his glowing nose, he is accepted and respected by his fellow reindeer and made their commander-in-chief by Santa; the reindeer enjoy a merry Christmas together. This 8 minute animated interpretation of the Christmas poem preceded Gene Autry's 1949 song "Rudolph, the
The California Raisins big) came up with an idea for the new raisin commercial, saying, "We have tried everything but dancing raisins singing 'I Heard It Through the Grapevine'" (the 1968 song popularized by Marvin Gaye). To their surprise, the commercial became wildly popular, paving the way for several future commercials and opportunities through other media. The commercials were produced by Vinton Studios using their claymation technique, with character designs by Michael Brunsfeld. The following year, the Raisins appeared in the Emmy Award-winning "A Claymation Christmas Celebration", singing the Christmas carol "Rudolph the Red-Nosed Reindeer". The California Raisins released four studio albums on