Schwinn Bicycle Company a separate deal with the China Bicycle Co. (CBC) to produce bicycles to be sold under the Schwinn brand. In retaliation, Giant introduced its own line of Giant-branded bikes for sale to retailers carrying Schwinn bikes. Both Giant and CBC used the dies, plans, and technological expertise from Schwinn to greatly expand the market share of bicycles made under their own proprietary brands, first in Europe, and later in the United States. By 1990, other United States bicycle companies with reputations for excellence in design such as Trek, Specialized, and Cannondale had cut further into Schwinn's market. Unable to produce
Edinburgh Bicycle Co-operative Edinburgh Bicycle Co-operative Edinburgh Bicycle Co-operative is a bicycle retailer with three stores across Scotland and two stores in Northern England, and an online store selling worldwide. The co-operative is the longest established worker co-operative in Scotland, having originally been founded as a bicycle repair service in Edinburgh in 1977. In recent years the co-operative has grown to be, arguably, the dominant bicycle retailer in Scotland, with the largest bicycle stores in each respective city. The business offers products from many leadings brands including Specialized, Whyte, Brompton, Kalkhoff, Frog and Giant. The longest established of all Edinburgh Bicycle Cooperative stores