Fuji Bikes a steep decline in touring and road bike sales. This allowed manufacturers such as Specialized, Giant, and Trek to make inroads into Fuji's share of U.S. bicycle sales, often using frames produced at lower cost in Taiwan. With the continued rise of the yen, Fuji fell on hard times in the early 1990s. One of the last Japanese bike companies to shift production to Taiwan after the fall of the dollar, Fuji bicycles cost more in the United States than most competing brands, causing a drop in sales. Fuji bicycles produced in Taiwan were not as well regarded by U.S.
Giant Bicycles the 2017 Tour de France. In off-road cycling, Giant sponsors the Giant Factory Off-Road Team. Cyclists include Marcelo Gutierrez, 5 time Colombian downhill national champion, and Jacob Dickson, 4 time Irish junior downhill champion. Giant also sponsors individual athletes, including Tim van Berkel, Ben Dijkstra, and Matt Bottrill. Giant Bicycles Giant Manufacturing Co. Ltd. (commonly known as Giant) is a Taiwanese bicycle manufacturer that is recognized as the world's largest bicycle manufacturer. Giant has manufacturing facilities in Taiwan, the Netherlands, and China. Giant was established in 1972 in Dajia, Taichung County (now part of Taichung City), by King Liu and