Iron Man (2008 film) big band-style arrangement of the Iron Man theme song from the 1966 cartoon "The Marvel Super Heroes" from frequent Favreau collaborators John O'Brien and Rick Boston. A soundtrack featuring Djawadi's score was released by Lions Gate Records on April 29, 2008. Marvel and Paramount modeled their marketing campaign for "Iron Man" on that of "Transformers". In May 2008, Sega released an official tie-in video game based on the film on multiple gaming platforms. Downey, Howard and Toub reprise their roles from the film. A 30-second spot for the film aired during a Super Bowl XLII break. 6,400 7-Eleven stores in
Iron Man (2008 film) the star, the superhero is the star. The success of "X-Men" and "Spider-Man" without being star-driven pieces reassures [executives] that the film does have an upside commercially." However, in September 2006, Robert Downey, Jr. was cast in the role. Favreau chose Downey, a fan of the comic, because he felt the actor's past made him an appropriate choice for the part, explaining "The best and worst moments of Robert's life have been in the public eye. He had to find an inner balance to overcome obstacles that went far beyond his career. That's Tony Stark." Favreau faced opposition from Marvel