Michael Jackson mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing." Gordy said of the performance: "From the first beat of 'Billie Jean', I was mesmerized, and when he did his iconic moonwalk, I was shocked, it was magic, Michael Jackson went into orbit, and never came down." In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement. The first Pepsi Cola campaign, which ran in the United States from 1983 to 1984 and launched its
Andre Agassi 1999 and 2000, he signed a multimillion-dollar, multiyear endorsement deal with Schick and became the worldwide spokesman for the company. Agassi signed a multiyear contract with Twinlab and promoted the company's nutritional supplements. In mid-2003, he was named the spokesman of Aramis Life, a fragrance by Aramis and signed a five-year deal with the company. In March 2004, he signed a ten-year agreement worth $1.5 million a year with 24 Hour Fitness, which will open five Andre Agassi fitness centers by year-end. Prior to the 2012 Australian Open, Agassi and Australian winemaker Jacobs Creek announced a three-year partnership and created