American Idol (season 14) talent. Some of these changes came in response to the falling popularity and viewership of "Idol" in comparison to NBC's competing series "The Voice"; viewership of the thirteenth season had fallen by 27%. Former judge Randy Jackson, who served as a mentor on the previous season, left the show and was succeeded by Big Machine Records founder Scott Borchetta. In May 2014, Ryan Seacrest signed a two-year extension to remain host of "Idol" through 2016, which would be the show's final season. Long-time sponsor Coca-Cola ended its relationship with the series, and the Ford Motor Company maintained a reduced role.
American Idol its impact is felt particularly strongly in the country music format. According to a CMT exec, reflecting on the success of Idol alumni in the country genre, "if you want to try and get famous fast by going to a cattle call audition on TV, Idol reasonably remains the first choice for anyone", and that country music and Idol "go together well". "American Idol" was nominated for the Emmy's Outstanding Reality Competition Program for nine years but never won. Director Bruce Gower won a Primetime Emmy Award for Outstanding Directing For A Variety, Music Or Comedy Series in 2009, and