Rudolph the Red-Nosed Reindeer (song) Rudolph the Red-Nosed Reindeer (song) "Rudolph, the Red-Nosed Reindeer" is a song by songwriter Johnny Marks based on the 1939 story "Rudolph the Red-Nosed Reindeer" published by the Montgomery Ward Company. Gene Autry's recording hit No. 1 on the U.S. charts the week of Christmas 1949. In 1939 Marks's brother-in-law, Robert L. May, created the character Rudolph as an assignment for Montgomery Ward and Marks decided to adapt the story of Rudolph into a song. The song had an added introduction, paraphrasing the poem "A Visit from Saint Nicholas" (public domain by the time the song was written), stating the
Rudolph the Red-Nosed Reindeer had been buying and giving away coloring books for Christmas every year and it was decided that creating their own book would save money. Robert May considered naming the reindeer "Rollo" or "Reginald" before deciding upon using the name "Rudolph". In its first year of publication, Montgomery Ward distributed 2.4 million copies of Rudolph's story. The story is written as a poem in anapestic tetrameter, the same meter as "A Visit from St. Nicholas" (also known as "'Twas the Night Before Christmas"). Publication and reprint rights for the book "Rudolph the Red-Nosed Reindeer" are controlled by Pearson PLC. While May