Daybreak (2010 TV programme) the new show, started on 23 August, with short break-bumpers in between the start and end of an advertisement break, broadcast during the evening schedule of ITV1. Adverts featuring presenters Adrian Chiles and Christine Bleakley were broadcast throughout the day from 31 August 2010. Chiles and Bleakley presented "The One Show" on BBC One together for nearly three years before leaving in 2010 to join ITV. The first edition of "Daybreak" was broadcast on 6 September 2010 with ex-hosts Chiles and Bleakley introducing viewers to the new set and admiring the view from the window. It included an interview with
Ben Shephard June 2010, Shephard announced his departure from "GMTV", two months before the end of the programme, stating that he wished to spend more time with his family and focus on his charity work. Ben presented his final episode of GMTV on 30 July 2010, before the programme was axed two months later in September. The show was later replaced by "Daybreak" hosted Adrian Chiles and Christine Bleakley and then later by Lorraine Kelly, Kate Garraway and Aled Jones. After just four years on air, "Daybreak" was axed in spring 2014 to make way for a brand new ITV Breakfast programme