Michael Jackson mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing." Gordy said of the performance: "From the first beat of 'Billie Jean', I was mesmerized, and when he did his iconic moonwalk, I was shocked, it was magic, Michael Jackson went into orbit, and never came down." In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement. The first Pepsi Cola campaign, which ran in the United States from 1983 to 1984 and launched its
The Jackson 5 in Las Vegas and spreading throughout the states. By 1975, most of the Jacksons opted out of recording any more music for Motown, desiring creative control and royalties after learning that they were earning only 2.8% of royalties from Motown. Joe Jackson began negotiating to have his boys sign a lucrative contract with another company, settling for Epic Records which had offered a royalty rate of 20% per record; he signed with the company in June 1975. Absent from the deal was Jermaine Jackson who decided to stay in Motown, followed by his marriage to Hazel Berry, and Randy Jackson