American Idol (season 9) spots of the season. Viewership for the Tuesday episodes averaged 22.974 million, while the Wednesday episodes averaged 21.951 million. American Idol (season 9) The ninth season of "American Idol" premiered on January 12, 2010 and concluded on May 26, 2010 on Fox. Simon Cowell, Randy Jackson and Kara DioGuardi returned to the judging panel. Ellen DeGeneres joined the panel as a replacement for Paula Abdul after guest judges filled in during the auditions. Idol Gives Back also returned for the season and was held on April 21, 2010, during the top seven results show. The top 24 semi-finals format used
American Idol sponsorship deals and other income. One estimate puts the total TV revenue for the first eight seasons of American at $6.4 billion. Sponsors that bought fully integrated packages can expect a variety of promotions of their products on the show, such as product placement, adverts and product promotion integrated into the show, and various promotional opportunities. Other off-air promotional partners pay for the rights to feature "Idol" branding on their packaging, products and marketing programs. "American Idol" also partnered with Disney in its theme park attraction The American Idol Experience. "American Idol" became the most expensive series on broadcast networks