HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
Howard Brown (pianist) Howard Brown (pianist) Howard Fuller Brown (24 July 1920 in Arkona, Ontario – 2001), a Canadian pianist, harpsichordist, and music educator, was active as a concert pianist and recitalist in Atlantic Canada during the mid-twentieth century, appearing as a soloist with many important Canadian symphony orchestras. He also performed on numerous broadcasts with CBC Radio. A graduate of The Royal Conservatory of Music (Associate diploma, 1939), the University of Toronto (B.A., 1943; B. Mus., 946), and the University of Michigan (MA in music literature, 1954), Brown studied under such teachers as Harry Dean, Lubka Kolessa, Boris Roubakine, Leo Smith, Arnold