James Bond in film the villains into the house. I don't know why but I thought that Vesper [Lynd] had to be in the sinking house and Bond has to want to kill her and then try and save her". In February 2005 Martin Campbell was announced as the film's director and the next Bond film was revealed to be "Casino Royale", although the identity of the new Bond was still unknown; the producers had chosen not to renew Pierce Brosnan's contract, and in October Eon announced that the part of Bond would be taken by Daniel Craig. Principal photography for "Casino Royale" commenced
Motifs in the James Bond film series for the film: "you put in three girls ... Girl number one is pro-Bond. She stays around roughly through the first reel of the picture. Then she is bumped off by the enemy, preferably in Bond's arms." The next girl is anti-Bond and normally captures him, but Bond will save himself by using his charm and sexual potency: she is normally killed midway through the film. Girl number three will survive and end the film in Bond's embrace. Academic Kimberly A. Neuendorf notes that James Bond promotes stereotypical, sex-typed male attitudes, especially when interacting with women and in doing so