HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
Howard S. Becker learned from his professors and colleagues at the University of Chicago. Furthermore, Becker promotes systematic data collection and rigorous analysis as a way to make sense of social world. In "Telling About Society," considered the third installment in Becker's series of writing guides, Becker argues that socially produced texts, or artifacts can be valuable sources of information about the society which has produced them. As in earlier works, he stresses the importance of studying the activities and processes which have created these artifacts, as opposed to just studying the objects themselves. Howard S. Becker Howard Saul Becker (born April 18,