Specialized Bicycle Components Finn Iles, Jaroslav Kulhavy, Christoph Sauser, Lea Davison, Martin Soderstrom, Simon Andreassen, Sam Gaze, Hannah Barnes, Annika Langvad, Kate Courtney, Mitch Ropelato, Curtis Keene, 2:1 Racing, Nicholi Rogatkin, Dylan Dunkerton, Curtis Robinson, Matt Hunter and Howard Grotts. Sponsored triathletes include Brent McMahon, Jenson Button, Ruben Ruzafa, Non Stanford, Conrad Stoltz, Richard Murray, Melissa Hauschildt, Tim Don, Lisa Norden, Chris McCormack, Francisco Javier Gómez Noya, Gwen Jorgensen, Lucy Charles and Benjamin Hoffman. Specialized Bicycle Components Specialized Bicycle Components, Inc., commonly called "Specialized", is a United States-based company that designs, manufactures and markets bicycles, bicycle components and related products under the brand
Schwinn Bicycle Company with Schwinn-designed chrome-molybdenum alloy steel frames. Supplied by manufacturers in Asia, the new arrangement enabled Schwinn to reduce costs and stay competitive with Asian bicycle companies. In Taiwan, Schwinn was able to conclude a new production agreement with Giant Bicycles, transferring Schwinn's frame design and manufacturing expertise to Giant in the process. With this partnership, Schwinn increased their bicycle sales to 500,000 per year by 1985. Schwinn annual sales soon neared the million mark, and the company turned a profit in the late 1980s. However, after unsuccessfully attempting to purchase a minority share in Giant Bicycles, Edward Schwinn Jr. negotiated