Local bike shop bike shops have begun themselves to sell products online. A recent development is the introduction of brand specific stores from bicycle manufacturers such as Trek Bicycle Corporation. Other manufacturers, such as Specialized are strengthening their channels with "concept stores". According to the National Bicycle Dealers Association, in 2007 there were approximately 4,400 "specialty bicycle retailers" in the USA; down from 4,800 in 2005. Although they sold only 17% of the bikes, up from 16% in 2005, they collected 49% of the dollars, up from 47% in 2005. In 2004, the average specialty bicycle retailer had gross sales of $550,000 per
Specialized Bicycle Components (nickname for Portland), alleging it resembled the Specialized model name Stumpjumper. Mountain Cycle closed doors shortly thereafter. In 2009 Specialized had a trademark dispute with a manufacturer of bicycle bags, Epic Designs, now Revelate Designs. In 2010 Specialized took NASCAR racing driver & team owner Robby Gordon to court over the logo used for his own "Speed energy drink", claiming it was visually similar to their own 'S' logo. Gordon sued Specialized after receiving a cease-and-desist letter in September 2010 and Specialized then counter-sued Gordon. Gordon was ordered by the court to remove the Speed 'S' logo from his racecars