Giant Bicycles Giant Bicycles Giant Manufacturing Co. Ltd. (commonly known as Giant) is a Taiwanese bicycle manufacturer that is recognized as the world's largest bicycle manufacturer. Giant has manufacturing facilities in Taiwan, the Netherlands, and China. Giant was established in 1972 in Dajia, Taichung County (now part of Taichung City), by King Liu and several friends. A major breakthrough came in 1977 when Giant’s chief executive, Tony Lo, negotiated a deal with Schwinn to begin manufacturing bikes as an OEM, manufacturing bicycles to be sold exclusively under other brand names as a private label. As bike sales increased in the U.S., and
Specialized Bicycle Components since 1896. This follows on from Specialized's trademarking of the word in Canada. The situation and behavior towards the shop owner caused some reactions from cyclists worldwide in the days after a story on the matter was published by the Calgary Herald in early December 2013. On 9 December Fuji Bikes owner, Advanced Sports International of Philadelphia said that in fact, they are the legal owner of worldwide rights to the Roubaix trademark. Fuji has had a "Fuji Roubaix" road bike model in its lineup since 1992, and has licensed the name to Specialized since 2003. The dispute between Specialized,