Snap, Crackle and Pop Snap, Crackle and Pop Snap, Crackle and Pop are the cartoon mascots of Kellogg's crisped-rice breakfast cereal Rice Krispies. The gnomic elves characters were originally designed by illustrator Vernon Grant in the early 1930s. The names are an onomatopoeia and were derived from a Rice Krispies radio ad: The first character appeared on the product's packaging in 1933, Grant added two more and named the trio Snap, Crackle and Pop. Snap is usually portrayed with a chef's toque on his head; Crackle often is shown wearing a red (or striped) tomte's tuque or "sleeping cap," and Pop often wears a
Rice Krispies Treats the trademark brand-names of "Rice Krispies Treats" (in the U.S. and Mexico), "Squares" (in Canada and the U.K.) and "LCMs" (in Australia and New Zealand) in 1995; however, other manufacturers had offered similar products under variant names (such as "Crisped Rice Treats" or "Marshmallow Treats") prior to this. Kellogg's has also offered a breakfast cereal based on the confection since the 1990s. Rice Krispies Treats Rice Krispies Treats (also called Rice Krispie Treats, Rice Krispies squares, RKTs, bars, buns, cakes, or Marshmallow Squares) are a confection commonly made through binding Kellogg's Rice Krispies or another crisp rice cereal together using