Oxford Street and other areas of Central London such as Bond Street and Piccadilly due to "pickpocketing, fraud and theft". The advent of closed-circuit television has reduced the area's attraction to scam artists and illegal street traders. Every Christmas, Oxford Street is decorated with festive lights. The tradition of Christmas lights began in 1959, five years after neighbouring Regent Street. There were no light displays in 1976 or 1977 because of economic recession, but the lights returned in 1978 when Oxford Street organised a laser display, and have continued every year since. Current practice involves a celebrity turning the lights on in
Regent Street Reed's flagship store was at Nos. 103–113 Regent Street for more than 85 years. It had an atrium at its centre, housing glass lifts allowing viewing across all floors. The lower ground floor sold womenswear and also housed Austin's, the refurbished Art Deco Barber Shop. In May 2011, the British fashion retailer Superdry announced it would move into the building, paying £12m for the lease. In return, Austin Reed moved to a former Aquascutum shop on the other side of the road. In 2016, Austin Reed filed for administration, ending over 100 years' presence on Regent Street. In 2017, Microsoft