Blue Peter badge for a badges by corresponding with the show by post. Applications require a message of at least 50 words explaining why a badge is deserved and often include drawings, poems, or other creative works. There are different types of badges, representing different types of achievement. The badge was originally introduced in 1963, featuring the blue ship logo on a white plastic shield inspired by the ship from Disney's Peter Pan. This design remained unchanged until the 1990s when a revised badge featuring a raised moulding of the ship design by Tony Hart was introduced (more detailed and neater than the
ITV Granada cut ITV's viewing share, decreasing advertising revenue, which was already suffering from competition with the internet. The failure of ITV Digital cost Granada and Carlton losses estimated at over £1 billion reducing the company's value from 2001 to 2003. On 28 October 2002, in a network-wide relaunch, Granada was rebranded as ITV1 Granada. The Granada name was shown before regional programmes, but this has ceased; its name has vanished from screens as have all other ITV regional identities. Since rebranding, all continuity announcements are made from London. The Granada logo appeared at the end of its own programmes until 31