Charlie and the Chocolate Factory (film) Palin (as well as the other three Monty Python members) had all previously expressed interest in playing Wonka in the 1971 film adaptation. Johnny Depp was the only actor Burton considered for the role, although Dwayne Johnson was Burton's second choice in case Depp was unavailable. Depp signed on without reading the script under the intention of going with a completely different approach than what Gene Wilder did in the 1971 film adaptation. Depp said regardless of the original film, Gene Wilder's characterization of Willy Wonka stood out as a unique portrayal. Depp and Burton derived their Willy Wonka from
Willy Wonka & the Chocolate Factory to buy the rights to the book and finance the picture for the purpose of promoting a new Quaker Oats "Wonka Bar". David L. Wolper and Roald Dahl agreed that the film would be a children's musical, and that Dahl himself would write the screenplay. However, Wolper changed the title to "Willy Wonka and the Chocolate Factory". Screenwriter David Seltzer conceived a gimmick exclusively for the film that had Wonka quoting numerous literary sources, such as Arthur O'Shaughnessy's "Ode", Oscar Wilde's "The Importance of Being Earnest", Samuel Taylor Coleridge's "The Rime of the Ancient Mariner" and William Shakespeare's "The Merchant