Snap, Crackle and Pop the early 1990s, but later returned to their original elf-like form. Likewise, there was briefly a fourth gnome in the 1950s named Pow who represented the claimed explosive nutritional value of Rice Krispies. Leo Burnett Worldwide assigned Chicago-based cartoonist Don Margolis to do Snap, Crackle and Pop for the Rice Krispies boxes as well as other applications. Davidson Marketing also used him for their Rice Krispies assignments. Don did the three gnomes until the end of 1998. "Snap", "crackle" and "pop" are terms, based on the Rice Krispies mascots, used for the fourth, fifth and sixth time derivatives of position.
Houston–Rice rivalry which Houston was a member, and again made the rivalry more relevant for conference titles as well. The two schools were once again in separate conferences after the 2012–13 school year once Houston joined the American Athletic Conference. The winner of the Silver Glove series between UH and Rice receives an award dubbed the "Silver Cup Trophy." The teams played against each other for the first time in 1948. Through the 2014 season, Rice leads the series 101–80. Both teams compete in the annual Houston College Classic, which began in 2001. Since 2002, Rice and Houston have competed for an