Schwinn Bicycle Company a separate deal with the China Bicycle Co. (CBC) to produce bicycles to be sold under the Schwinn brand. In retaliation, Giant introduced its own line of Giant-branded bikes for sale to retailers carrying Schwinn bikes. Both Giant and CBC used the dies, plans, and technological expertise from Schwinn to greatly expand the market share of bicycles made under their own proprietary brands, first in Europe, and later in the United States. By 1990, other United States bicycle companies with reputations for excellence in design such as Trek, Specialized, and Cannondale had cut further into Schwinn's market. Unable to produce
Specialized Stumpjumper Specialized Stumpjumper The Specialized Stumpjumper is a mountain bike produced by Specialized Bicycle Components. When it was first produced in 1981, the Stumpjumper was the first mass-production mountain bike. The Stumpjumper is still in production, although its design has changed significantly since it was first sold. Stumpjumpers have been raced professionally by riders including Christoph Sauser and Ned Overend. Specialized started to produce the Stumpjumper in 1981, making it the first mass-production mountain bike. The first Stumpjumper was produced in Japan and was based on a design for a custom-made bike originally marketed by Tom Ritchey, Gary Fisher and Charles