Cocoa Krispies over as the mascot. Ogg the Caveman took over towards the end of 1967. By the end of 1973, Tusk the Elephant became the mascot of the cereal, and he remained until the end of 1982, when Snap, Crackle and Pop (the mascots of Rice Krispies) replaced and retired Tusk the Elephant. In 1991, the mascot became Coco the Monkey. In 2001, Snap, Crackle, and Pop returned and they have remained the product's mascots to date. The cereal was introduced in the United Kingdom under the "Coco Pops" name in 1961, with Mr. Jinks as the mascot. Later in the
Yellowed rice regulation on mycotoxins in rice, the contamination scare following World War II did influence Japan's food safety guidelines. The discovery of "P. citreonigrum" led to the strengthening of rice hygiene standards by the Rice Utilization Institute, which later became the Food Control Bureau Institute. The collaborative investigations that followed the discoveries of each of the three yellow rice strains resulted in the founding of the Japanese Association for Mycotoxicology in 1973. Due to these extensive efforts by researcher, no human deaths have been reported as a result of Islandia Yellow Rice or Citrinum Yellow Rice. Yellowed rice Yellowed rice (also