Trek Bicycle Corporation Design (WSD) bicycle and accessories. WSD products are designed to fit female riders, and feature sizing and proportions appropriate for women. In October 2001, Trek introduced a custom bike program named Project One, which gave customers the opportunity to customize their Trek bike by selecting the bike's paint scheme and component mix. Hoping to expand into a new market segment, Trek introduced Trek Travel in December 2002, a provider of luxury and performance cycling vacations in Europe and North America. Trek Travel operated as a wholly owned subsidiary of Trek Bicycle until January 2007, when Trek spun off its interests
Trek Bicycle Corporation Trek discontinued the Exercycle line, spinning off its fitness division into an independently-owned company, renamed Vision Fitness. In 1995, Trek introduced its full suspension Y bike, a departure from traditional bike design. The Y bike sold well, and won an "Outstanding Design and Engineering Award" from "Popular Mechanics" magazine. Also in 1995, Trek made a number of business moves in order to diversify its product offering and gain market share, acquiring Klein Bicycles, a Chehalis, WA, manufacturer of premium aluminum-framed bicycles, as well as Bontrager Cycles, a Santa Cruz, CA-based manufacturer of bicycle components and hand-built steel frames. Trek also