Michael Jackson mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing." Gordy said of the performance: "From the first beat of 'Billie Jean', I was mesmerized, and when he did his iconic moonwalk, I was shocked, it was magic, Michael Jackson went into orbit, and never came down." In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement. The first Pepsi Cola campaign, which ran in the United States from 1983 to 1984 and launched its
Michael Jackson celebrate his accomplishments in the art form in the 1980s; in 1991 the first award was renamed in his honor. "Black or White" was accompanied by a controversial music video, which, on November 14, 1991, simultaneously premiered in 27 countries with an estimated audience of 500 million people, the largest viewing ever for a music video at that time. Complaints that it featured scenes of violence and a sexually-suggestive dance led to the offending scenes in the final half of the 14-minute version being edited to prevent the video from being banned, and Jackson apologized. Along with Jackson, it featured