Rice Krispies Rice Krispies Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the "Snap, crackle and pop" sounds. Rice Krispies cereal has a long advertising history, with the elf cartoon characters Snap,
Cocoa Krispies Italy, Greece, Sweden, Belgium, South Africa, Kenya, Uganda, Ukraine, Botswana, Hong Kong, Lebanon, Australia, Turkey and Republic of Korea and as Choco Pops in France. Later in the 1960s, the name was changed to Coco Krispies, but subsequently reverted to Coco Pops. The cereal was available in Canada for a time, but was discontinued at some point in the early 1990s. Instead, Kellogg's sells a variant called Rice Krispies Cocoa, which is simply Rice Krispies with a light chocolate flavor. Several spin off cereals using the "Coco Pops" name, such as Caramel Flavoured Coco Pops, Coco Pops Crunchers, Coco Chex,