Bud Luckey Flakes (Tony the Tiger), Froot Loops (Toucan Sam), and Rice Krispies (Snap, Crackle and Pop), as well as Interstate Bakeries' Dolly Madison products featuring Charles M. Schulz' "Peanuts" characters. He created the "Bosco Dumbunnies" characters for the Best Foods Chocolate Flavor Milk Amplifier product Bosco Chocolate Syrup – the commercial spots were animated by renowned animators Fred Wolf and Jimmy Murakami. In 1966, Luckey won a Clio Award for the General Mills commercial Betty Crocker – "Magic Faucet." Luckey also worked with Alex Anderson, who created the characters of Rocky the Flying Squirrel, Bullwinkle, and Dudley Do-Right, as well as
Brewers rice Brewers rice Brewers' rice is the small milled fragments of rice kernels that have been separated from the larger kernels of milled rice. Brewers' rice is a processed rice product that is missing many of the nutrients contained in whole ground rice and brown rice thus reducing the quality Brewers' rice and second heads are one of the many byproducts that rice milling creates. Second heads are milled rice kernels that are one half to three quarters of the original kernel. Brewers' rice is a milled rice kernel that is one quarter to half the size of a full kernel.