Culture of Portugal associated Portugal with its God of Wine Bacchus. Today, many Portuguese wines are known as some of the world's best: Vinho do Douro, Vinho do Alentejo, Vinho do Dão, Vinho Verde, Rosé and the sweet: Port wine (Vinho do Porto, literally Porto's wine), Madeira wine, Muscatel of Setúbal, and Moscatel of Favaios. Beer is also widely consumed, with the largest national beer brands being Sagres and Super Bock. Liqueurs, like Licor Beirão and ginjinha, are popular. Portuguese literature has developed since the 12th century from the lyrical works of João Soares de Paiva, Paio Soares de Taveirós and King D.Dinis.
Ellis Verdi manager for PepsiCo working on the different diet brands and Mountain Dew accounts. In 1984, Verdi became vice president of account management for the Grey Group where he stayed for four years before founding DeVito/Verdi in 1988. In 1988 the origin of the DeVito/Verdi agency was opened as Follis & Verdi by Ellis Verdi and John Follis, partner and creative director. In 1991, DeVito joined the firm as a second partner and creative director and the name becomes Follis/DeVito/Verdi. In the fall of 1991, Verdi came under criticism for running a print ad for a discount clothier named Daffy's that