Willy Wonka elevator and go high to the sky where Wonka reveals that Charlie, as well as Grandpa Joe and his whole family will move into the factory and the grand prize is not really The Lifetime Supply of Chocolate but the entire factory itself, and Charlie will take over its business when Wonka retires, reminding Charlie not to forget what happened to the man who got everything he ever wanted: "He lived happily ever after." Willy Wonka (portrayed by Johnny Depp, Blair Dunlop as young Willy Wonka), the owner of a famous chocolate factory, has long closed access to his factory
Willy Wonka & the Chocolate Factory to buy the rights to the book and finance the picture for the purpose of promoting a new Quaker Oats "Wonka Bar". David L. Wolper and Roald Dahl agreed that the film would be a children's musical, and that Dahl himself would write the screenplay. However, Wolper changed the title to "Willy Wonka and the Chocolate Factory". Screenwriter David Seltzer conceived a gimmick exclusively for the film that had Wonka quoting numerous literary sources, such as Arthur O'Shaughnessy's "Ode", Oscar Wilde's "The Importance of Being Earnest", Samuel Taylor Coleridge's "The Rime of the Ancient Mariner" and William Shakespeare's "The Merchant