The Little Mermaid (TV series) Little Mermaid" soared in sales during 1990 and early 1991, Disney quietly dropped plans for "The Little Mermaid's Island" in favor of a more ambitious plan: an animated weekly series for the CBS network. The new show would concern the adventures of Ariel and her friends before the events in the movie. Jamie Mitchell, an artist and graphic designer who worked on "Disney's Adventures of the Gummi Bears", was named the producer and director of the new series. Patsy Cameron and Tedd Anasti were the story editors and wrote almost all of the episodes for the show's second and third
The Little Mermaid (franchise) due to various circumstances. In 1985, "The Great Mouse Detective" co-director Ron Clements discovered a collection of Andersen's fairy tales while browsing a bookstore. He presented a two-page draft of a movie based on "The Little Mermaid" to CEO Michael Eisner and Walt Disney Studios chairman Jeffrey Katzenberg at a "gong show" idea suggestion meeting. Eisner and Katzenberg passed the project over, because at that time the studio was in development on a sequel to their live-action mermaid comedy "Splash" (1984) and felt "The Little Mermaid" would be too similar a project. The next day, however, Walt Disney Studios chairman