Rudolph the Red-Nosed Reindeer (1948 film) difficult to get through. Nevertheless, he and his reindeer brave out the storm and go anyway. While on the way, an airplane throws them off course; they land at Rudolph's house, where Santa greets him. Telling Rudolph, "I need you tonight to guide my deer on the rest of our flight", Rudolph helps them. Due to his bravery and his glowing nose, he is accepted and respected by his fellow reindeer and made their commander-in-chief by Santa; the reindeer enjoy a merry Christmas together. This 8 minute animated interpretation of the Christmas poem preceded Gene Autry's 1949 song "Rudolph, the
Rudolph the Red-Nosed Reindeer Gillen, to draw "cute reindeer", using zoo deer as models. The alert, bouncy character Gillen developed convinced management to support the idea. Maxton Books published the first mass-market edition of "Rudolph" in 1947 and a sequel, "Rudolph the Red-Nosed Reindeer Shines Again", in 1954. In 1992, Applewood Books published "Rudolph's Second Christmas", an unpublished sequel that Robert May wrote in 1947. In 2003, Penguin Books issued a reprint version of the original "Rudolph the Red-Nosed Reindeer" with new artwork by Lisa Papp. Penguin also reprinted May's sequels, "Rudolph Shines Again" and "Rudolph's Second Christmas" (now retitled "Rudolph to the Rescue").