Undergarment Boudreaux showed the world that an American woman could establish and run a company, and she also caused a revolution in the underwear industry. In 1913, a New York socialite named Mary Phelps Jacob created the first modern brassiere by tying two handkerchiefs together with ribbon. Jacob's original intention was to cover the whalebone sticking out of her corset, which was visible through her sheer dress. Jacob began making brassieres for her family and friends, and news of the garment soon spread by word of mouth. By 1914, Jacob had a patent for her design and was marketing it throughout
Jacob (clothing retailer) mid-forties. They are known for a more formal attire compared to Jacob Connexion (listed below) including business suits and semi-formal dresses into their line of clothing. Sizes range from XS-L. The line includes jewellery and accessories along with dress pants, sweaters, cardigans, dress shirts, blouses, knit tunics, leggings, etc. Most Jacob stores are set up to have Jacob Lingerie embedded within, some are located side by side. The store was cited in "The Globe and Mail" in 2005 as being part of the retail movement to supply women over 35 years old, which included Gap and Yzza, a new brand