Local bike shop bike shops have begun themselves to sell products online. A recent development is the introduction of brand specific stores from bicycle manufacturers such as Trek Bicycle Corporation. Other manufacturers, such as Specialized are strengthening their channels with "concept stores". According to the National Bicycle Dealers Association, in 2007 there were approximately 4,400 "specialty bicycle retailers" in the USA; down from 4,800 in 2005. Although they sold only 17% of the bikes, up from 16% in 2005, they collected 49% of the dollars, up from 47% in 2005. In 2004, the average specialty bicycle retailer had gross sales of $550,000 per
Specialized Bicycle Components models. An original Stumpjumper is displayed in the Smithsonian Institution in Washington, D.C. In 1989, Specialized introduced the Epic, the world's second mass-production carbon fibre mountain bike. In the early 1990s, Specialized introduced the Globe line of urban bikes. The line was the subject of a major relaunch in 2009, which saw Globe become its own distinct brand. The Globe brand has since been discontinued, and Specialized now markets "lifestyle" bikes under its main brand. In 1995, Specialized launched the Full Force brand. Full Force was a lower-end mountain bike brand sold through sports stores and discount retailers such as