Childline show, suggested to the BBC that they create "Childwatch", a programme about child abuse that was screened on 30 October 1986 on BBC1, the aim being to try to detect children at risk before their lives were in danger. Viewers were asked if they would take part in the survey in an edition of "That's Life!". A helpline was opened after the programme so that any child currently suffering abuse could call for help. Rantzen, together with her BBC producers Sarah Caplin and Ritchie Cogan, therefore suggested they should create a helpline specifically for children in danger or distress, to
S Club 7 "S Club 7 Go Wild!", which saw each band member support an endangered species. Teaming up with the World Wildlife Fund, each member travelled to different destinations worldwide with a hope to raise awareness about the seven endangered creatures, including the Siberian tiger and the hyacinth macaw. In October 2000, they launched the annual Poppy Appeal Campaign with Dame Thora Hird and supported Woolworth's Kids First Campaign throughout 1999 and 2000. The group also recorded vocals for "It's Only Rock 'N' Roll", which raised money for "Children's Promise", an alliance of seven children's charities: Barnardo's, Children in Need, ChildLine, The