American Idol that season, but left after just one season. On January 11, 2010, Simon Cowell left the show to pursue introducing the American version of his show "The X Factor" for 2011. Jennifer Lopez and Steven Tyler joined the judging panel in the tenth season, but both left after two seasons. They were replaced by three new judges, Mariah Carey, Nicki Minaj and Keith Urban, who joined Randy Jackson in the twelfth season. However both Carey and Minaj left after one season, and Randy Jackson departed the show after twelve seasons as a judge but would return as a mentor. Urban
American Idol sponsorship deals and other income. One estimate puts the total TV revenue for the first eight seasons of American at $6.4 billion. Sponsors that bought fully integrated packages can expect a variety of promotions of their products on the show, such as product placement, adverts and product promotion integrated into the show, and various promotional opportunities. Other off-air promotional partners pay for the rights to feature "Idol" branding on their packaging, products and marketing programs. "American Idol" also partnered with Disney in its theme park attraction The American Idol Experience. "American Idol" became the most expensive series on broadcast networks