Snap, Crackle and Pop the early 1990s, but later returned to their original elf-like form. Likewise, there was briefly a fourth gnome in the 1950s named Pow who represented the claimed explosive nutritional value of Rice Krispies. Leo Burnett Worldwide assigned Chicago-based cartoonist Don Margolis to do Snap, Crackle and Pop for the Rice Krispies boxes as well as other applications. Davidson Marketing also used him for their Rice Krispies assignments. Don did the three gnomes until the end of 1998. "Snap", "crackle" and "pop" are terms, based on the Rice Krispies mascots, used for the fourth, fifth and sixth time derivatives of position.
Cocoa Krispies the rest of the world. However, sales quickly declined, and in the spring 1999, telephone and internet poll with over one million voters found that 92% of voters wanted the name changed back to Coco Pops. Thus, Kellogg's reverted to the original name in May 1999. The adverts featured newsreader Alastair Burnet and Screaming Lord Sutch as the returning officer. Cocoa Krispies first appeared in the United States in 1958, represented by a monkey named Jose. He was reportedly replaced by Coco the Elephant in 1960 when Mexican-Americans complained about the ethnic stereotype. In 1963, the Hanna-Barbera character Snagglepuss took