Christmas in the post-war United States with Montgomery Ward. The song tells the story of a reindeer whose shiny red nose guides Santa's sleigh through the fog on Christmas Eve. Gene Autry's 1949 recording remained at #1 for a week and brought the song widespread fame. Only "White Christmas" has sold more copies. Autry had another hit in 1950 with "Frosty the Snowman", written by Jack Rollins and Steve Nelson as a direct attempt to create a success in the vein of "Rudolph The Red-Nosed Reindeer". The song tells the story of a magical snowman who has playful adventures with children. In 1963, "Frosty" hit its
Rudolph the Red-Nosed Reindeer (1948 film) Red-Nosed Reindeer" and the animated 1964 version. It was based on Robert L. May's 1939 story, rather than the song. The 1964 film more closely resembles the song rather than the original story. This short film was created to advertise Montgomery Ward department stores, the publisher of the original story. The original release included a credit for the company, and it lacked the "Rudolph the Red Nosed Reindeer" song, with the opening credits instead playing over an instrumental version of Silent Night, Holy Night. The 1951 re-release of the film added a choral version of the song to the credits