Robert L. May adaptation of Rudolph. Though the song was turned down by such popular vocalists as Bing Crosby and Dinah Shore, it was recorded by the singing cowboy Gene Autry. "Rudolph the Red-Nosed Reindeer" was released in 1949 and became a phenomenal success, selling more records than any other Christmas song, with the exception of "White Christmas". In 1941, May married another Ward employee, Virginia, and had five children with her. She was a devout Catholic, and he converted to Catholicism during the marriage. May wrote two sequels to "Rudolph the Red-Nosed Reindeer". The first is mostly in prose (except that Rudolph
Rudolph the Red-Nosed Reindeer had been buying and giving away coloring books for Christmas every year and it was decided that creating their own book would save money. Robert May considered naming the reindeer "Rollo" or "Reginald" before deciding upon using the name "Rudolph". In its first year of publication, Montgomery Ward distributed 2.4 million copies of Rudolph's story. The story is written as a poem in anapestic tetrameter, the same meter as "A Visit from St. Nicholas" (also known as "'Twas the Night Before Christmas"). Publication and reprint rights for the book "Rudolph the Red-Nosed Reindeer" are controlled by Pearson PLC. While May