History of French wine of Aquitaine and the future King Henry II of England brought a large portion of southwest France under English rule. When Henry's son John inherited the English crown, he sought to curry favor among the Gascons by bestowing upon them many privileges-the most notable of which was an exemption among Bordeaux merchants from the Grand Coutume export tax. With this exemption and favored treatment in London, Bordeaux wine became the cheapest wine in the London market and gained immense popularity among the English, who call it claret. For over the next 300 years much of Gascony, particular Bordeaux, benefited by
South West France (wine region) Gironde estuary) and their tributaries, as well as the wine-producing areas of Gascony including Béarn, and the Northern Basque Country. However, only areas closer to the Atlantic than to the Mediterranean are included in the region, with the city of Toulouse being situated roughly halfway between the South West wine region and the Languedoc-Roussillon wine region on the Mediterranean. The brandy-producing region Armagnac is situated within Gascony and the wine region of South West France, and some of its grapes are used to make Vin de Pays under the designation "Vin de Pays de Côtes de Gascogne" or mixed with