Specialized Bicycle Components Costco. The move angered some Specialized dealers. In 1996, Specialized withdrew the Full Force line and Mike Sinyard wrote a letter of apology to dealers. By the end of 1996, Specialized had lost 30% of its bike shop sales and, according to Sinyard, "came within a few hundred dollars of declaring bankruptcy". In 2001, Merida Bikes of Taiwan bought 49% of Specialized for a reported US$30 million. Mike Sinyard remained majority owner and CEO of the company. , Specialized is one of the biggest bicycle brands operating in the United States, alongside Trek Bicycle Corporation and Giant Bicycles. In 2012
Trek Bicycle Corporation a few years Trek had outgrown its original "red barn" manufacturing facility—a former carpet warehouse. Recognizing the need for expansion, in 1980 Trek broke ground on a new corporate headquarters on the outskirts of Waterloo. Company co-founder Dick Burke would later recall that "it wasn’t until we built the new factory that we became a business." With more factory space available, Trek expanded its manufacturing to include complete bikes. In 1981 Trek entered the steel road racing bike market, introducing the "Pro" line, including the 750 and 950 models, and in 1983 Trek built its first mountain bike, the 850.