Trek Bicycle Corporation signed a long-term licensing agreement with Greg LeMond, the 3-time Tour de France champion and the first American to win the Tour—to design, build, and distribute LeMond Racing Cycles. 1995 was also the year Trek opened a state-of-the-art assembly facility in Whitewater, Wisconsin, leaving the Waterloo location free to focus solely on frame production. In 1997, Trek helped sign former world road race champion (1993) Lance Armstrong to the Trek-sponsored United States Postal Service Pro Cycling Team. Armstrong won his first Tour de France in 1999 aboard a Trek 5500, becoming the first American to win the Tour on an
Specialized Bicycle Components since 1896. This follows on from Specialized's trademarking of the word in Canada. The situation and behavior towards the shop owner caused some reactions from cyclists worldwide in the days after a story on the matter was published by the Calgary Herald in early December 2013. On 9 December Fuji Bikes owner, Advanced Sports International of Philadelphia said that in fact, they are the legal owner of worldwide rights to the Roubaix trademark. Fuji has had a "Fuji Roubaix" road bike model in its lineup since 1992, and has licensed the name to Specialized since 2003. The dispute between Specialized,