HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
Rowland S. Howard ready to go because they have been sick for a long time, but Rowland really wanted to live. Things were going well for him outside his health and he wanted to take advantage of that, and he was very disappointed that he wasn't well enough to do so". In October 2011, filmmaker Richard Lowenstein ("Dogs in Space") and Lynn-Maree Milburn ("We're Living on Dogfood" – documentary maker), released a 110-minute documentary film on the life of Rowland S. Howard titled "Autoluminescent: Rowland S. Howard" which had a limited release for cinema. On 24 April 2013, Port Phillip Council approved a