Rice Krispies when milk is added to the bowl. The onomatopoeic noises differ by country and language: In 1938 and 1939, Vernon Grant, the illustrator who created Snap, Crackle and Pop!, produced a set of six illustrations of Mother Goose themes including Humpty Dumpty, Jack and Jill, Jack Be Nimble, Little Jack Horner, Peter Peter Pumpkin Eater, and Twinkle Twinkle Little Star that were offered as premiums in exchange for two Rice Krispies boxtops and a three-cent stamp. In 2004 packets of Pop Rocks were packed inside specially marked boxes of Rice Krispies. Television commercials showed the candy exciting Pop!, who shouts
Rice Krispies in advertising on Rice Krispies boxes. Claims made by the company included "now helps support your child's immunity" and "has been improved to include antioxidants and nutrients that your family needs to help them stay healthy." The FTC had previously found fault with Kellogg's claims that Frosted Mini-Wheats cereal improved kids' attentiveness by nearly 20%. The names of other products within the Rice Krispies family vary depending on where they are sold: Many generic versions of Rice Krispies (including frosted and chocolate variants) have been produced by other manufacturers under many different names. Rice Krispies with dehydrated miniature marshmallows (Marshmallow