American Idol (season 14) talent. Some of these changes came in response to the falling popularity and viewership of "Idol" in comparison to NBC's competing series "The Voice"; viewership of the thirteenth season had fallen by 27%. Former judge Randy Jackson, who served as a mentor on the previous season, left the show and was succeeded by Big Machine Records founder Scott Borchetta. In May 2014, Ryan Seacrest signed a two-year extension to remain host of "Idol" through 2016, which would be the show's final season. Long-time sponsor Coca-Cola ended its relationship with the series, and the Ford Motor Company maintained a reduced role.
American Idol sponsorship deals and other income. One estimate puts the total TV revenue for the first eight seasons of American at $6.4 billion. Sponsors that bought fully integrated packages can expect a variety of promotions of their products on the show, such as product placement, adverts and product promotion integrated into the show, and various promotional opportunities. Other off-air promotional partners pay for the rights to feature "Idol" branding on their packaging, products and marketing programs. "American Idol" also partnered with Disney in its theme park attraction The American Idol Experience. "American Idol" became the most expensive series on broadcast networks