Fennel is used as a food plant by the larvae of some Lepidoptera species including in its native range the mouse moth and the Old-World swallowtail. Where it has been introduced in North America it may be used by the anise swallowtail. The word "fennel" developed from the Middle English "fenel" or "fenyl". This came from the Old English "fenol" or "finol", which in turn came from the Latin "feniculum" or "foeniculum", the diminutive of "fenum" or "faenum", meaning "hay". The Latin word for the plant was "ferula", which is now used as the genus name of a related plant. The
Madame Flavour a Victorian finalist in the Telstra Business Women's awards. In 2012, the infuser pods were a finalist in the Beverages category of the Food Magazine Awards. A "Let beautiful happen" branding campaign by Nourish Brands was a finalist in the 2013 Melbourne Design Awards in the Advertising-Print category. In 2014, Madame Flavour supported the Fish Creek Tea Cosy Festival. Noyes spoke on 'conscious marketing' and product values, at the ADMA (Association for Data-Driven Marketing & Advertising) Global Forum in August 2015. In 2016, the brand worked with Smiling Mind to create a three-minute tea-infusion meditation ritual. The app-based ritual is