Michael Jackson mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing." Gordy said of the performance: "From the first beat of 'Billie Jean', I was mesmerized, and when he did his iconic moonwalk, I was shocked, it was magic, Michael Jackson went into orbit, and never came down." In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement. The first Pepsi Cola campaign, which ran in the United States from 1983 to 1984 and launched its
Bo Jackson in the fourth round, 105th overall, in the 1986 amateur draft. Shortly after the draft, Jackson signed a 3 year contract with the Kansas City Royals worth just over $1 million. He spent 53 games with the Memphis Chicks, the Royals' Class AA minor league affiliate, and was called up to the majors in September 1986. He made the Royals' roster in 1987 and hit 22 home runs, with 53 RBIs and 10 stolen bases as a left fielder. Jackson began to show his true potential in 1989, when he was voted to start for the American League All-Star team,