Specialized Bicycle Components Costco. The move angered some Specialized dealers. In 1996, Specialized withdrew the Full Force line and Mike Sinyard wrote a letter of apology to dealers. By the end of 1996, Specialized had lost 30% of its bike shop sales and, according to Sinyard, "came within a few hundred dollars of declaring bankruptcy". In 2001, Merida Bikes of Taiwan bought 49% of Specialized for a reported US$30 million. Mike Sinyard remained majority owner and CEO of the company. , Specialized is one of the biggest bicycle brands operating in the United States, alongside Trek Bicycle Corporation and Giant Bicycles. In 2012
Roadster (bicycle) due to the resurgence in the bicycle as local city transport where the roadster is ideally suited due to its upright riding position, ability to carry shopping loads, simplicity and low maintenance. In the United Kingdom, there are a number of bicycle manufacturers (such as Pashley Cycles) which make updated versions of the classic roadster and many more are imported from the continent, such as those from Dutch manufacturers such as Royal Dutch Gazelle. They are popular as student transport at universities, especially at Cambridge and Oxford, and are increasingly seen in other British cities, including London. In Australia, there