HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
Howard Cosell on American sports coverage: "He entered sports broadcasting in the mid-1950s, when the predominant style was unabashed adulation, [and] offered a brassy counterpoint that was first ridiculed, then copied until it became the dominant note of sports broadcasting." In 1993, "TV Guide" named Howard Cosell The All-Time Best Sportscaster in its issue celebrating 40 years of television. In 1996, Howard Cosell was ranked #47 on "TV Guide"s 50 Greatest TV Stars of All Time. Cosell was born in Winston-Salem, North Carolina, to accountant Isidore Cohen and his wife Nellie (Rosenthal) Cohen. The grandson of a rabbi, he was raised in