Cocoa Krispies over as the mascot. Ogg the Caveman took over towards the end of 1967. By the end of 1973, Tusk the Elephant became the mascot of the cereal, and he remained until the end of 1982, when Snap, Crackle and Pop (the mascots of Rice Krispies) replaced and retired Tusk the Elephant. In 1991, the mascot became Coco the Monkey. In 2001, Snap, Crackle, and Pop returned and they have remained the product's mascots to date. The cereal was introduced in the United Kingdom under the "Coco Pops" name in 1961, with Mr. Jinks as the mascot. Later in the
Rice diet "enough calories or protein for most people to sustain." Rice diet The Rice Diet started as a radical treatment for malignant hypertension before the advent of antihypertensive drugs; the original diet included strict dietary restriction and hospitalization for monitoring. Some contemporary versions have been greatly relaxed, and have been described as fad diets. The Rice Diet Program was founded in 1939 by Dr. Walter Kempner (1903-1997), a refugee from the Nazis, who was at that time associated with Duke University. Kempner's implementation was very strict, but also careful - patients were hospitalized for several weeks at the beginning of treatment.