Rice Krispies Rice Krispies Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the "Snap, crackle and pop" sounds. Rice Krispies cereal has a long advertising history, with the elf cartoon characters Snap,
Chinese fried rice popular. Fried rice is believed to have started as a way to avoid throwing away unconsumed rice, thus prevent wasting food. As a method to pleasantly and safely consume leftovers through stir-frying, since the heat from cooking prevents the propagation of dangerous microbes. Traditionally Southern Chinese prefer their rice polished and plain, as a base staple to consume flavorful seasoned meat and vegetables. The vegetables, meat and rice leftovers from yesterday—which has passed their prime but still good to consume, and too good to be fed to their domesticated animals (domestic pig or chicken); are seasoned with soy sauce, lard