Charlie and the Chocolate Factory (franchise) the same name by Roald Dahl. The film was directed by Tim Burton. The film stars Freddie Highmore as Charlie Bucket and Johnny Depp as Willy Wonka. The storyline concerns Charlie, who takes a tour he has won, led by Wonka, through the most magnificent chocolate factory in the world. Development for another adaptation of "Charlie and the Chocolate Factory", filmed previously as "Willy Wonka & the Chocolate Factory", began in 1991, 20 years after the first film version, which resulted in Warner Bros. providing the Dahl Estate with total artistic control. Prior to Burton's involvement, directors such as Gary
The Willy Wonka Candy Company film version in exchange for the candy bar tie-in. Quaker, who had previous experience in the film industry, bought the rights to the book and financed the picture for the purpose of promoting their new "Wonka Bar". The name of Dahl's "Charlie and the Chocolate Factory" however was renamed to "Willy Wonka & the Chocolate Factory" for promotion purposes. The new brand was produced by Chicago-based company Breaker Confections (a subsidiary of Quaker Oats), which in 1975 was acquired by Sunmark Corporation of Saint Louis, Missouri. The original Wonka Bars never saw store shelves due to factory production problems prior