HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
Howard S. Becker Howard S. Becker Howard Saul Becker (born April 18, 1928) is an American sociologist who has made major contributions to the sociology of deviance, sociology of art, and sociology of music. Becker also wrote extensively on sociological writing styles and methodologies. Becker's 1963 book "Outsiders" provided the foundations for labeling theory. Becker is often called a symbolic interactionist or social constructionist, although he does not align himself with either method. A graduate of the University of Chicago, Becker is considered part of the second Chicago School of Sociology, which also includes Erving Goffman and Anselm Strauss. Howard Saul Becker was