Local bike shop bike shops have begun themselves to sell products online. A recent development is the introduction of brand specific stores from bicycle manufacturers such as Trek Bicycle Corporation. Other manufacturers, such as Specialized are strengthening their channels with "concept stores". According to the National Bicycle Dealers Association, in 2007 there were approximately 4,400 "specialty bicycle retailers" in the USA; down from 4,800 in 2005. Although they sold only 17% of the bikes, up from 16% in 2005, they collected 49% of the dollars, up from 47% in 2005. In 2004, the average specialty bicycle retailer had gross sales of $550,000 per
Diamant (German bicycle company) Fahrradwerke GmbH by the Trek Bicycle Corporation, which has a positive effect. The company introduces more innovations in its model lineup, like the Drive+ system, which is an electronic drive-assist on the bicycle, and rolling out the line of Pedelecs eBikes. Today, the Diamant brand is focused on popular models, for city, touring and sports riding, focused on making the riding experience pleasurable. Along with Trek's racing bicycles, the two brands form cohesion and a complete offerings, spanning all markets. The company is not connected with the Norwegian bicycle manufacturer of the same name. Diamant (German bicycle company) Diamant is