HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
Kathy Secker Kathy Secker Kathy Secker (18 February 1945 – 15 December 2015) was a British broadcaster, best known for her work at Tyne Tees Television and BBC Radio Newcastle. After she had worked as a secretary to an ENT specialist and as a bank clerk, her husband persuaded her to consider a career as a model, which proved to be successful. Secker became the face of an advertising campaign for the Northern Gas Board. In later years, she also fronted TV adverts for Co-op stores in the North East. The popularity of the gas board campaign led to Secker's being offered