Oxford Street No. 400. Most of the southern side west of Davies Street was completely rebuilt between 1865 and 1890, allowing a more uniform freehold ownership. By the 1930s, the street was almost entirely retail, a position that remains today. However, unlike nearby streets such as Bond Street and Park Lane, there remained a seedy element including street traders and prostitutes. Aside from a number of fixed places, there are no provisions for selling licensed goods on Oxford Street. Oxford Street suffered considerable bombing during the Second World War. During the night and early hours of 17 to 18 September 1940, 268
Regent Street Reed's flagship store was at Nos. 103–113 Regent Street for more than 85 years. It had an atrium at its centre, housing glass lifts allowing viewing across all floors. The lower ground floor sold womenswear and also housed Austin's, the refurbished Art Deco Barber Shop. In May 2011, the British fashion retailer Superdry announced it would move into the building, paying £12m for the lease. In return, Austin Reed moved to a former Aquascutum shop on the other side of the road. In 2016, Austin Reed filed for administration, ending over 100 years' presence on Regent Street. In 2017, Microsoft