Snap, Crackle and Pop Snap, Crackle and Pop Snap, Crackle and Pop are the cartoon mascots of Kellogg's crisped-rice breakfast cereal Rice Krispies. The gnomic elves characters were originally designed by illustrator Vernon Grant in the early 1930s. The names are an onomatopoeia and were derived from a Rice Krispies radio ad: The first character appeared on the product's packaging in 1933, Grant added two more and named the trio Snap, Crackle and Pop. Snap is usually portrayed with a chef's toque on his head; Crackle often is shown wearing a red (or striped) tomte's tuque or "sleeping cap," and Pop often wears a
Cocoa Krispies Cocoa Krispies Cocoa Krispies, Choco Krispis, Choco Krispies, Coco Pops, or Choco Pops is a breakfast cereal produced by Kellogg's, coming both as a boxed cereal and as a snack bar with a 'dried milk' covered bottom, to make the cereal with milk tradition portable. It is a cocoa flavored version of Rice Krispies. Containing a substance imitating milk chocolate, the cereal can turn milk "chocolatey." The cereal was introduced in the United States in 1958. In 2003, the cereal was renamed Cocoa Rice Krispies, as Kellogg's endeavored to unite their Rice Krispies variations under a single marketing schema. In