Colin McRae the standings in either 1996 or 1997, on both occasions behind Finland and Mitsubishi Ralliart's Tommi Mäkinen. He helped Subaru complete their run of three consecutive manufacturers' titles during this time. In what would turn out to be his final season with the team, in 1998 he won three more rallies and placed third in the standings, as well as winning the Race of Champions in Gran Canaria, the Canary Islands. After several years of varying success, McRae switched to the M-Sport-run Ford factory team for 1999, driving the new Ford Focus rally car. The deal saw McRae earning six
Colin McRae the Xsara WRC, helped complete a 1–2–3 finish, transpired to be the finest result he would achieve for the team, for the season was to end with seventh in the drivers' championship, with no victories. Rule changes that were to be brought in for the 2004 season changed the previous practice of having three nominated points-scorers within a team to two. With Loeb partway through a multiple year contract, this meant the Citroën factory team, under Guy Frequelin's leadership, were forced to choose between dropping McRae or Sainz. With Sainz being the more successful of the two during the 2003