Cruiser bicycle Sears, Roebuck and Company, the Elgin Motor Bike was advertised, and the term motor-bike was explained as follows, "The term "Moto-Bike" has reference only to the type of frame, meaning that it is built on the order of a motorcycle". Schwinn was one of many manufacturers who contributed to the development of the cruiser at a time when U.S. bicycle sales had declined sharply due to the Great Depression; adults purchased few bicycles, which were seen as luxury products intended largely for sport or recreation. In response to other manufacturers' innovations, Schwinn conceived their own sturdy, affordable bicycle designed for
CCM (bicycle company) wheels. CCM (bicycle company) CCM was an initialism for Canada Cycle & Motor Co. Ltd. The company would eventually split into two separate entities both maintaining the CCM trademark, one maintaining bicycle manufacturing and the other, CCM (The Hockey Company), producing hockey equipment. The formation of C.C.M. came at the same time as an American bicycle industry consolidation: "42 manufacturers formed the American Bicycle Company and soon afterwards announced plans to open a branch plant in Canada called the National Cycle Company." C.C.M. was established "when the operations of four major Canadian bicycle manufacturers amalgamated: H.A. Lozier, Massey-Harris, Goold, and