Bud Luckey Flakes (Tony the Tiger), Froot Loops (Toucan Sam), and Rice Krispies (Snap, Crackle and Pop), as well as Interstate Bakeries' Dolly Madison products featuring Charles M. Schulz' "Peanuts" characters. He created the "Bosco Dumbunnies" characters for the Best Foods Chocolate Flavor Milk Amplifier product Bosco Chocolate Syrup – the commercial spots were animated by renowned animators Fred Wolf and Jimmy Murakami. In 1966, Luckey won a Clio Award for the General Mills commercial Betty Crocker – "Magic Faucet." Luckey also worked with Alex Anderson, who created the characters of Rocky the Flying Squirrel, Bullwinkle, and Dudley Do-Right, as well as
Cocoa Krispies Cocoa Krispies Cocoa Krispies, Choco Krispis, Choco Krispies, Coco Pops, or Choco Pops is a breakfast cereal produced by Kellogg's, coming both as a boxed cereal and as a snack bar with a 'dried milk' covered bottom, to make the cereal with milk tradition portable. It is a cocoa flavored version of Rice Krispies. Containing a substance imitating milk chocolate, the cereal can turn milk "chocolatey." The cereal was introduced in the United States in 1958. In 2003, the cereal was renamed Cocoa Rice Krispies, as Kellogg's endeavored to unite their Rice Krispies variations under a single marketing schema. In