Ponderosa Ranch "Bonanza" episodes were shot at the theme park's Virginia City site, although the town was prominently featured in three "Bonanza" television movies. Because the movies showcased the next generation of Cartwrights, they began circa 1905. The Ponderosa park expanded beyond the buggy era to include an exhibit featuring antique cars. It was a fledgling endeavor as tourists wanted to see horses flanked by Cartwright saddles. The idea for the theme park came about in 1965. Bill and Joyce Anderson owned a small horse ranch, which is located in about the same area as the fictional Ponderosa on the burning map.
Bonanza became the Cartwright's foreman. Initially, "Bonanza" aired on Saturday evenings opposite "Dick Clark's Saturday Night Beech-Nut Show" and "John Gunther's High Road" on ABC, and "Perry Mason" on CBS. "Bonanza"s initial ratings were respectable, often coming in behind Mason but ahead of the ABC line-up. Ironically, executives considered canceling the show before its premiere because of its high cost. NBC kept it because "Bonanza" was one of the first series to be filmed and broadcast in color, including scenes of picturesque Lake Tahoe, Nevada, although most of the episodes were obviously filmed on soundstages until the seasons near the end