HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
Ralph S. Brown I will not take time to defend it. It does require judges to be deaf to complaints that "It isn't fair." Brown followed this up with an admonition to the bar: "Do not be greedy; do not try to pile one on top of the other. . . . I think it's unholy, if not unconstitutional, to carve up the public domain." Ralph S. Brown Ralph Sharp Brown (1913–1998) was a professor of intellectual property from 1946 to 1983 at the Yale Law School, and after his 1983 retirement to emeritus status he taught at New York Law School until