Charlie and the Chocolate Factory (film) "Willy Wonka & the Chocolate Factory" in 1971) began in 1991, which resulted in Warner Bros. providing the Dahl Estate with total artistic control. Prior to Burton's involvement, directors such as Gary Ross, Rob Minkoff, Martin Scorsese and Tom Shadyac had been involved, while actors Bill Murray, Nicolas Cage, Jim Carrey, Michael Keaton, Brad Pitt, Will Smith, Adam Sandler, and many others, were either in discussion with or considered by the studio to play Wonka. Burton immediately brought regular collaborators Depp and Danny Elfman aboard. "Charlie and the Chocolate Factory" represents the first time since "The Nightmare Before Christmas" that
Willy Wonka & the Chocolate Factory to buy the rights to the book and finance the picture for the purpose of promoting a new Quaker Oats "Wonka Bar". David L. Wolper and Roald Dahl agreed that the film would be a children's musical, and that Dahl himself would write the screenplay. However, Wolper changed the title to "Willy Wonka and the Chocolate Factory". Screenwriter David Seltzer conceived a gimmick exclusively for the film that had Wonka quoting numerous literary sources, such as Arthur O'Shaughnessy's "Ode", Oscar Wilde's "The Importance of Being Earnest", Samuel Taylor Coleridge's "The Rime of the Ancient Mariner" and William Shakespeare's "The Merchant