Bonanza the Cartwrights longtime Chinese chef (Hop Sing) and a white woman (Missy). "Bonanza" has had a highly profitable merchandising history. Currently, Bonanza Ventures, Inc. grants merchandising and licensing rights worldwide. The original series has spawned several successful novelty western/folk albums from 1962–1965; three dozen Dell and Gold Key comic books from 1962 through 1970; a short-lived comic book adaptation by Dutch comics artist Hans G. Kresse between 1965-1966, Jim Beam Whiskey Ponderosa Ranch decanters 1964–1966; a series of "Big-Little" books from 1966–1969; Revel Bonanza model character sets from 1966–1968; a chain of Bonanza and Ponderosa steakhouses from 1963–present; the Lake
Bonanza became the Cartwright's foreman. Initially, "Bonanza" aired on Saturday evenings opposite "Dick Clark's Saturday Night Beech-Nut Show" and "John Gunther's High Road" on ABC, and "Perry Mason" on CBS. "Bonanza"s initial ratings were respectable, often coming in behind Mason but ahead of the ABC line-up. Ironically, executives considered canceling the show before its premiere because of its high cost. NBC kept it because "Bonanza" was one of the first series to be filmed and broadcast in color, including scenes of picturesque Lake Tahoe, Nevada, although most of the episodes were obviously filmed on soundstages until the seasons near the end