Snap, Crackle and Pop The first derivative of position with respect to time is velocity, the second is acceleration, and the third is jerk. The fourth is snap, or jounce, while the fifth and sixth are sometimes called crackle and pop. Snap, Crackle and Pop Snap, Crackle and Pop are the cartoon mascots of Kellogg's crisped-rice breakfast cereal Rice Krispies. The gnomic elves characters were originally designed by illustrator Vernon Grant in the early 1930s. The names are an onomatopoeia and were derived from a Rice Krispies radio ad: The first character appeared on the product's packaging in 1933, Grant added two more and
International Rice Research Institute impact of IRRI's breeding work in three countries in South East Asia between 1985 and 2009. It found IRRI's breeding work delivered an annual benefit of US$1.46 billion and boosted rice yields up to 13%. IRRI, the Chinese Academy of Agricultural Sciences, and BGI (formerly known as the Beijing Genomics Institute) have "identified the exact genetic makeup of more than 3,000 different families of rice for the first time in what is being heralded as a major advancement in rice science." For five decades, IRRI has provided a place for scientists and future leaders in rice research to learn. Since