Cocktail umbrella to the fact that the Hawaiian margarita contains tequila instead of rum. Nobody is quite certain exactly when the cocktail umbrella came into use. One possible source is Donn Beach, owner of the Hollywood, California-based restaurant and bar chain Don the Beachcomber. According to cocktail historian Dale DeGroff, Beach started the trend in 1932 after spending much of his time collecting things from around the world, most notably from the South Pacific. Beach sold his merchandise, including the cocktail umbrellas, to Victor Bergeron, owner of the Emeryville, California-based bar chain Trader Vic’s. According to Bergeron’s son Joe, Trader Vic’s used
Brass Monkey (cocktail) mL. At the time that the Brass Monkey cocktail was produced, liquor stores carried mostly beer, wine, and hard alcohol; there were very few premixed alternatives. The drink was named by Steve Doniger, an advertising executive, after an alleged World War II spy named H. E. Rasske. The ad campaign was created by Allan Kaufman, who crafted a series of stories about the alleged spy using an old photo of his father as the image of Rasske. Sales and popularity of Heublein's Brass Monkey spirit cocktail increased in the 1980s after the release of the Beastie Boys' song of the