Oxford Street No. 400. Most of the southern side west of Davies Street was completely rebuilt between 1865 and 1890, allowing a more uniform freehold ownership. By the 1930s, the street was almost entirely retail, a position that remains today. However, unlike nearby streets such as Bond Street and Park Lane, there remained a seedy element including street traders and prostitutes. Aside from a number of fixed places, there are no provisions for selling licensed goods on Oxford Street. Oxford Street suffered considerable bombing during the Second World War. During the night and early hours of 17 to 18 September 1940, 268
Selfridges, Oxford Street influenced by John Burnet's 1904 extension to the British Museum. The steel supporting columns are hidden behind Ionic columns, to create a facade which present a visually uniform, classical, Beaux-Arts appearance. The distinctive polychrome sculpture above the Oxford Street entrance is the work of British sculptor Gilbert Bayes. The final frontage, through use of cast iron window frames to a maximum size of by , means that both the Oxford Street and Duke Street frontages are made up of more glass than stone or iron works. Opened on 15 March 1909, the store was built in phases. The first phase