Specialized Bicycle Components Italian bike components that were difficult to find in the United States, but the company began to produce its own bike parts by 1976, starting with the Specialized Touring Tire. In 1981, the company introduced its first two bikes, the Sequoia, a sport-touring design and the Allez, a road bike. Specialized also introduced the first major production mountain bike in the world, the Stumpjumper, in 1981. Like the Sequoia and Allez, the Stumpjumper was designed by Tim Neenan and based on an early Tom Ritchey design. Specialized continues to produce bikes under the Stumpjumper name, including both hardtail and full-suspension
Specialized Bicycle Components (nickname for Portland), alleging it resembled the Specialized model name Stumpjumper. Mountain Cycle closed doors shortly thereafter. In 2009 Specialized had a trademark dispute with a manufacturer of bicycle bags, Epic Designs, now Revelate Designs. In 2010 Specialized took NASCAR racing driver & team owner Robby Gordon to court over the logo used for his own "Speed energy drink", claiming it was visually similar to their own 'S' logo. Gordon sued Specialized after receiving a cease-and-desist letter in September 2010 and Specialized then counter-sued Gordon. Gordon was ordered by the court to remove the Speed 'S' logo from his racecars