Leon Jackson enter, and also on the high-profile dismissals of judge Louis Walsh and presenter Kate Thornton, to be replaced by choreographer and "Grease Is the Word" judge Brian Friedman and "Big Brother's Little Brother" host Dermot O'Leary respectively. Before hiring Freidman and Minogue, Cowell had apparently approached colleague and fellow "American Idol" judge Randy Jackson, and close friend and "X Factor" mentor Sinitta. Walsh, however, was quickly reinstated, with Friedman becoming the show's choreographer. Jackson's prize as winner was a £1 million recording contract. His first single release was "When You Believe", arranged for the finalists by composer Stephen Schwartz and
American Idol sponsorship deals and other income. One estimate puts the total TV revenue for the first eight seasons of American at $6.4 billion. Sponsors that bought fully integrated packages can expect a variety of promotions of their products on the show, such as product placement, adverts and product promotion integrated into the show, and various promotional opportunities. Other off-air promotional partners pay for the rights to feature "Idol" branding on their packaging, products and marketing programs. "American Idol" also partnered with Disney in its theme park attraction The American Idol Experience. "American Idol" became the most expensive series on broadcast networks