Schwinn Bicycle Company a separate deal with the China Bicycle Co. (CBC) to produce bicycles to be sold under the Schwinn brand. In retaliation, Giant introduced its own line of Giant-branded bikes for sale to retailers carrying Schwinn bikes. Both Giant and CBC used the dies, plans, and technological expertise from Schwinn to greatly expand the market share of bicycles made under their own proprietary brands, first in Europe, and later in the United States. By 1990, other United States bicycle companies with reputations for excellence in design such as Trek, Specialized, and Cannondale had cut further into Schwinn's market. Unable to produce
Roadster (bicycle) due to the resurgence in the bicycle as local city transport where the roadster is ideally suited due to its upright riding position, ability to carry shopping loads, simplicity and low maintenance. In the United Kingdom, there are a number of bicycle manufacturers (such as Pashley Cycles) which make updated versions of the classic roadster and many more are imported from the continent, such as those from Dutch manufacturers such as Royal Dutch Gazelle. They are popular as student transport at universities, especially at Cambridge and Oxford, and are increasingly seen in other British cities, including London. In Australia, there