American Idol (season 10) rating in the Adults 18–49 demographic. The show's success helped Fox network achieve the longest winning streak in broadcast history of seven consecutive season in the Adult 18–49 demo. American Idol (season 10) The tenth season of "American Idol" premiered on January 19, 2011 and concluded on May 25, 2011, on the Fox television network. The show underwent a number of changes from the ninth season, including the return of Nigel Lythgoe as executive producer. Randy Jackson returned as judge for his tenth season while Jennifer Lopez and Steven Tyler joined the judging panel following the departures of Simon Cowell,
American Idol sponsorship deals and other income. One estimate puts the total TV revenue for the first eight seasons of American at $6.4 billion. Sponsors that bought fully integrated packages can expect a variety of promotions of their products on the show, such as product placement, adverts and product promotion integrated into the show, and various promotional opportunities. Other off-air promotional partners pay for the rights to feature "Idol" branding on their packaging, products and marketing programs. "American Idol" also partnered with Disney in its theme park attraction The American Idol Experience. "American Idol" became the most expensive series on broadcast networks