HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
Howard Mayer Brown Howard Mayer Brown Howard Mayer Brown (April 13, 1930 – February 20, 1993) was an American musicologist. Brown obtained his BA from Harvard in 1951 and his Ph.D. in 1959, studying under Walter Piston and Otto Gombosi among others. He conducted and performed on flute often as a graduate student. He taught at Wellesley College, 1958–60, and then at the University of Chicago from 1960, where he became chair of the music department in 1970. In 1972 he became professor at King's College in London, but returned to Chicago in 1974. Brown was editor of "Renaissance Music in Facsimile", published