HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
Howard S. Irwin The Irwins have a strong commitment to conservation, placing a conservation restriction on their property within the Cape Cod National Seashore which was purchased by Anne Lieb Irwin's grandparents in 1920. Howard S. Irwin Howard Samuel Irwin (1928 - ) is an American botanist and taxonomist who specializes in the genus "Cassia" and worked as an administrator at the New York Botanical Garden, Long Island University, and the Brooklyn Botanic Garden. Irwin was born in Louisville, KY in 1928. He began his education at Mount Hermon School in Massachusetts, after which point he entered Hofstra College to pursue a career