Michael Jackson mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing." Gordy said of the performance: "From the first beat of 'Billie Jean', I was mesmerized, and when he did his iconic moonwalk, I was shocked, it was magic, Michael Jackson went into orbit, and never came down." In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement. The first Pepsi Cola campaign, which ran in the United States from 1983 to 1984 and launched its
Programme for the Endorsement of Forest Certification "Programme for the Endorsement of Forest Certification Schemes". The endorsement of the Canadian standard in 2005 made PEFC the world’s largest resource of certified wood, with more than 100 million hectares of certified forest area. Three years later, PEFC certified area grew to 200 million hectares, which is equivalent to two-thirds of the total area certified against credible forest certification globally. Today, PEFC is the world’s largest forest certification system and the certification system of choice for small forest owners. PEFC International is the only international forest certification scheme that bases its criteria on internationally accepted intergovernmental conventions and guidelines,