Specialized Bicycle Components Costco. The move angered some Specialized dealers. In 1996, Specialized withdrew the Full Force line and Mike Sinyard wrote a letter of apology to dealers. By the end of 1996, Specialized had lost 30% of its bike shop sales and, according to Sinyard, "came within a few hundred dollars of declaring bankruptcy". In 2001, Merida Bikes of Taiwan bought 49% of Specialized for a reported US$30 million. Mike Sinyard remained majority owner and CEO of the company. , Specialized is one of the biggest bicycle brands operating in the United States, alongside Trek Bicycle Corporation and Giant Bicycles. In 2012
Bicycle suspension RockShox, and (to a lesser extent) X-Fusion, RST, Suntour and Magura. Some bicycle manufacturers (notably Cannondale and Specialized) also make their own suspension systems to fully complement and integrate the bike set-up. Although much less common, some road bicycles do incorporate suspensions, particularly the Soft Tail variety mentioned above. One example is Trek Bicycle Corporation's s.p.a (Suspension Performance Advantage) rear suspension, offered on some of their Pilot models, but the system was removed for the 2008 model year. Virtually all bicycles produced by Alex Moulton bicycles also have very effective full suspension, due to the low unsuspended mass of the