Colin McRae season, it was McRae who had to look elsewhere for 2004. David Richards, McRae's former boss at Subaru, who had by now taken over WRC's commercial rights holders ISC and worried that the loss of a character like McRae would damage his ability to market the sport, set about trying to help McRae find a drive for 2004. McRae was unable to find a team, and for the first time in over ten years he would not be competing in the World Rally Championship. As the only other potential alternative suitors, Subaru instead eventually chose Mikko Hirvonen to partner Petter
Colin McRae the Xsara WRC, helped complete a 1–2–3 finish, transpired to be the finest result he would achieve for the team, for the season was to end with seventh in the drivers' championship, with no victories. Rule changes that were to be brought in for the 2004 season changed the previous practice of having three nominated points-scorers within a team to two. With Loeb partway through a multiple year contract, this meant the Citroën factory team, under Guy Frequelin's leadership, were forced to choose between dropping McRae or Sainz. With Sainz being the more successful of the two during the 2003