Childline show, suggested to the BBC that they create "Childwatch", a programme about child abuse that was screened on 30 October 1986 on BBC1, the aim being to try to detect children at risk before their lives were in danger. Viewers were asked if they would take part in the survey in an edition of "That's Life!". A helpline was opened after the programme so that any child currently suffering abuse could call for help. Rantzen, together with her BBC producers Sarah Caplin and Ritchie Cogan, therefore suggested they should create a helpline specifically for children in danger or distress, to
ChildLine Concert hoped to raise €400,000 from the concert. Speaking on their continued sponsorship of the concert, Alison Healy of Cheerios said "we are delighted to once again be sponsoring the Cheerios Childline Concert and are very much looking forward to another great night in The O2." Special "Cheer for ChildLine" packs of Cheerios were also sold allowing people to send "cheer" to their favourite act and raise more money. The 17th annual ChildLine Concert took place on 30 November 2014 at the 3Arena in Dublin, and was hosted by Nicky Byrne. Performers included Boyzone, Olly Murs, McBusted, Shane Filan, Jedward, and