Joss Whedon respects, the show had an average of 4.7 million viewers at the time and was ranked 98th in Nielsen ratings, which led to the series' cancelation by Fox. Whedon took to Universal Pictures as a means of achieving a continuation of the story. Following "Firefly" was "Serenity", a follow-up film taking place after the events of the final episode. This developed into a franchise that led to graphic novels, books and other media. New Scientist magazine held a poll in 2005 to find "The World's Best Space Sci-Fi Ever", in which "Firefly" and "Serenity" took first and second place, respectively.
Sci-Fi on the Rock competed again in the fifth Geek Survivor challenge, but was dethroned by Ford Cooke, who was crowned as the fifth Ultra Geek on April 17, 2011. In 2012, the winner of Geek Survivor was a patron who was identified only as "Star Wars guy", and 2013 saw the rise of Jason Gosse as Newfoundland's Ultra Geek. In 2011, Sci-Fi on the Rock teamed up with a local company, to bring forth the festival's first annual film festival as a large-scale addition to the festival attractions. This festival offered the JFE Audience Choice Award, sponsored by Justin Foley Entertainment, which was