Rice Krispies Rice Krispies Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the "Snap, crackle and pop" sounds. Rice Krispies cereal has a long advertising history, with the elf cartoon characters Snap,
Yellowed rice Yellowed rice Yellowed rice (also yellow rice, Japanese: 黄変米 Ouhenmai) refers to three kinds of rice grains contaminated with different strains of Penicillium fungi-- Yellow rice ("P. citreonigrum"), Citrinum yellow rice ("P. citrinum"), and Islandia yellow rice ("P. islandicum"). These rice grains were first identified in Japan in 1964, after the research was interrupted by World War II. The first of the yellowed rice strains has been linked to shoshin-kakke (heart-attacking paralysis). Citrinum yellow rice and Islandia yellow rice are not known to have caused any adverse effects in human populations. In 1891, Junjiro Sakaki began studying molded rice and