Snap, Crackle and Pop the early 1990s, but later returned to their original elf-like form. Likewise, there was briefly a fourth gnome in the 1950s named Pow who represented the claimed explosive nutritional value of Rice Krispies. Leo Burnett Worldwide assigned Chicago-based cartoonist Don Margolis to do Snap, Crackle and Pop for the Rice Krispies boxes as well as other applications. Davidson Marketing also used him for their Rice Krispies assignments. Don did the three gnomes until the end of 1998. "Snap", "crackle" and "pop" are terms, based on the Rice Krispies mascots, used for the fourth, fifth and sixth time derivatives of position.
Rice Daubney Rice Daubney HDR|Rice Daubney, formerly Rice Daubney, is a Sydney based architectural practice with over 100 staff. It was established in 1976 by Kevin Rice and John Daubney, both formerly of Fombertaux Rice Hanly Pty. Ltd. Since 2003 the practice's head office has been located at 110 Walker St in , a building that was designed by Rice Daubney in the late 1980s. In 2013 the firm was acquired by HDR, Inc., a US-based architectural, engineering and consulting firm and rebranded as HDR|Rice Daubney. Rice Daubney have a broad range of work which covers most sectors of the architectural design