American Idol the first season where neither finalist achieved significant album sales. The tenth season of the series premiered on January 19, 2011. Many changes were introduced this season, from the format to the personnel of the show. Jennifer Lopez and Steven Tyler joined Randy Jackson as judges following the departures of Simon Cowell (who left to launch the U.S. version of "The X Factor"), Kara DioGuardi (whose contract was not renewed) and Ellen DeGeneres, while Nigel Lythgoe returned as executive producer. Jimmy Iovine, chairman of the Interscope Geffen A&M label group, the new partner of "American Idol", acted as the in-house
American Idol its impact is felt particularly strongly in the country music format. According to a CMT exec, reflecting on the success of Idol alumni in the country genre, "if you want to try and get famous fast by going to a cattle call audition on TV, Idol reasonably remains the first choice for anyone", and that country music and Idol "go together well". "American Idol" was nominated for the Emmy's Outstanding Reality Competition Program for nine years but never won. Director Bruce Gower won a Primetime Emmy Award for Outstanding Directing For A Variety, Music Or Comedy Series in 2009, and