Rice Krispies Rice Krispies Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the "Snap, crackle and pop" sounds. Rice Krispies cereal has a long advertising history, with the elf cartoon characters Snap,
Brewers rice Second heads, depending on their quality are used to make rice flour. "If the quality of the second heads are poor, they will be sold for pet food or dairy feed. Brewers rice is sold for pet food and dairy feed exclusively." since it is not considered aesthetically pleasing enough for human consumption. However, it offers the same nutritional value as white rice. Brewers rice Brewers' rice is the small milled fragments of rice kernels that have been separated from the larger kernels of milled rice. Brewers' rice is a processed rice product that is missing many of the nutrients