Robert L. May adaptation of Rudolph. Though the song was turned down by such popular vocalists as Bing Crosby and Dinah Shore, it was recorded by the singing cowboy Gene Autry. "Rudolph the Red-Nosed Reindeer" was released in 1949 and became a phenomenal success, selling more records than any other Christmas song, with the exception of "White Christmas". In 1941, May married another Ward employee, Virginia, and had five children with her. She was a devout Catholic, and he converted to Catholicism during the marriage. May wrote two sequels to "Rudolph the Red-Nosed Reindeer". The first is mostly in prose (except that Rudolph
Rudolph the Red-Nosed Reindeer (TV special) concept designs and storyboards for "Rudolph" were done by Arthur Rankin, Jr. and his staff of artists at Rankin/Bass in New York City. The company's trademark stop motion animation process, known as "Animagic", was filmed at MOM Productions in Tokyo with supervision by Tadahito Mochinaga and associate direction by Kizo Nagashima. Besides "Rudolph", Mochinaga and the rest of the Japanese puppet animation staff are also known for their partnership with Rankin/Bass on their other Animagic productions almost throughout the 1960s, from "The New Adventures of Pinocchio", to "Willy McBean and his Magic Machine", to "The Daydreamer" and "Mad Monster Party?"