Rice Krispies Rice Krispies Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the "Snap, crackle and pop" sounds. Rice Krispies cereal has a long advertising history, with the elf cartoon characters Snap,
David Talbot Rice David Talbot Rice David Talbot Rice (11 July 1903 in Rugby – 12 March 1972 in Cheltenham) was an English art historian. His father was "Talbot-Rice" and both he and his wife published using "Talbot Rice" as a surname, but are also sometimes found under "Rice" alone. Born in Rugby and brought up in Gloucestershire (England), he was educated at Eton prior to reading archaeology and anthropology at Christ Church, Oxford. At Oxford his circle of friends included Evelyn Waugh and Harold Acton as well as his future wife (Elena) Tamara Abelson (1904–1993) whom he was to marry in 1927.