Table wine defined by national wine laws with the EU regulations as a framework. Most EU countries have a national classification called "table wine" in the country's official language. Examples include "vin de table" in France, "vino da tavola" in Italy, "vino de mesa" in Spain, "vinho de mesa" in Portugal, "Tafelwein" in Germany, "επιτραπέζιος οίνος" ("epitrapézios oínos") in Greece. These classifications generally represent the lowest level of classification in their country. The Alcohol and Tobacco Tax and Trade Bureau and Code of Federal Regulations define table wine as grape wine having an alcoholic strength of maximum 14 percent alcohol by volume.
Ellis Verdi manager for PepsiCo working on the different diet brands and Mountain Dew accounts. In 1984, Verdi became vice president of account management for the Grey Group where he stayed for four years before founding DeVito/Verdi in 1988. In 1988 the origin of the DeVito/Verdi agency was opened as Follis & Verdi by Ellis Verdi and John Follis, partner and creative director. In 1991, DeVito joined the firm as a second partner and creative director and the name becomes Follis/DeVito/Verdi. In the fall of 1991, Verdi came under criticism for running a print ad for a discount clothier named Daffy's that