Trek Bicycle Corporation Trek Bicycle Corporation Trek Bicycle Corporation is a bicycle and cycling product manufacturer and distributor under brand names Trek, Electra Bicycle Company, Gary Fisher, Bontrager, Diamant Bikes, Villiger Bikes and, until 2008, LeMond Racing Cycles and Klein. With its headquarters in Waterloo, Wisconsin, Trek bicycles are marketed through 1,700 dealers across North America, subsidiaries in Europe and Asia as well as distributors in 90 countries worldwide. 99% of Trek bicycles are manufactured outside the United States, in countries including the Netherlands, Germany, and China. In December, 1975, Richard (Dick) Burke and Bevil Hogg established Trek Bicycle as a wholly owned
Trek Bicycle Corporation in the company. Despite the split, Trek and Trek Travel enjoy a close working relationship. In 2003, Trek acquired Villiger, a Swiss bicycle company, and Diamant, the oldest bicycle company in Germany. The acquisition gave Trek a foothold in the active-leisure bicycle market, an important segment in Europe. As part of the acquisition, Trek took over ownership of the Villiger-Diamant production facility in Hartmannsdorf, Germany. Trek's global expansion continued in 2005, when Trek expanded into the Chinese market by opening two stores in Beijing and signing deals with 20 Chinese distributors. For the third time in its history, in 2005