American Idol (season 5) American Idol (season 5) The fifth season of reality television singing competition "American Idol" began on January 17, 2006, and concluded on May 24, 2006. Randy Jackson, Paula Abdul and Simon Cowell returned to judge, and Ryan Seacrest returned to host. It is the most successful season to date ratings-wise, and resulted in 18 contestants (including all of the top 10 and a few semifinalists) getting record deals – nine of them with major labels. It was the first season with a male winner (Taylor Hicks) and a female runner-up (Katharine McPhee). It was also the first season of the
American Idol sponsorship deals and other income. One estimate puts the total TV revenue for the first eight seasons of American at $6.4 billion. Sponsors that bought fully integrated packages can expect a variety of promotions of their products on the show, such as product placement, adverts and product promotion integrated into the show, and various promotional opportunities. Other off-air promotional partners pay for the rights to feature "Idol" branding on their packaging, products and marketing programs. "American Idol" also partnered with Disney in its theme park attraction The American Idol Experience. "American Idol" became the most expensive series on broadcast networks