Rice Krispies Rice Krispies Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the "Snap, crackle and pop" sounds. Rice Krispies cereal has a long advertising history, with the elf cartoon characters Snap,
Rice diet Rice diet The Rice Diet started as a radical treatment for malignant hypertension before the advent of antihypertensive drugs; the original diet included strict dietary restriction and hospitalization for monitoring. Some contemporary versions have been greatly relaxed, and have been described as fad diets. The Rice Diet Program was founded in 1939 by Dr. Walter Kempner (1903-1997), a refugee from the Nazis, who was at that time associated with Duke University. Kempner's implementation was very strict, but also careful - patients were hospitalized for several weeks at the beginning of treatment. The initial treatment was stopping all medication and putting