Rice Krispies Rice Krispies Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the "Snap, crackle and pop" sounds. Rice Krispies cereal has a long advertising history, with the elf cartoon characters Snap,
Houston–Rice rivalry which Houston was a member, and again made the rivalry more relevant for conference titles as well. The two schools were once again in separate conferences after the 2012–13 school year once Houston joined the American Athletic Conference. The winner of the Silver Glove series between UH and Rice receives an award dubbed the "Silver Cup Trophy." The teams played against each other for the first time in 1948. Through the 2014 season, Rice leads the series 101–80. Both teams compete in the annual Houston College Classic, which began in 2001. Since 2002, Rice and Houston have competed for an