Bud Luckey Flakes (Tony the Tiger), Froot Loops (Toucan Sam), and Rice Krispies (Snap, Crackle and Pop), as well as Interstate Bakeries' Dolly Madison products featuring Charles M. Schulz' "Peanuts" characters. He created the "Bosco Dumbunnies" characters for the Best Foods Chocolate Flavor Milk Amplifier product Bosco Chocolate Syrup – the commercial spots were animated by renowned animators Fred Wolf and Jimmy Murakami. In 1966, Luckey won a Clio Award for the General Mills commercial Betty Crocker – "Magic Faucet." Luckey also worked with Alex Anderson, who created the characters of Rocky the Flying Squirrel, Bullwinkle, and Dudley Do-Right, as well as
Rice Owls football he used the Rice football team to challenge America to send a man to the moon. † 15–27–2 overall per NCAA due to 1975 forfeit win over Mississippi State. Rice has won seven conference championships, four outright and three shared. † Co-championship Rice has participated in twelve bowl games, garnering a record of 7–5. Rice Stadium was built in 1950, and has been the home of Owls football ever since. It hosted the NFL Super Bowl in January 1974. It replaced the old Rice Field (now Rice Track/Soccer Stadium) to increase seating. Total seating capacity in the current stadium was