Britney Spears doll just in time for the holidays in 2000. A porcelain version of the Britney Doll was also released. The doll wears the classic outfit worn by Spears in the "...Baby One More Time" music video and is accompanied by a stand for easy display. On October 15, 1999, the first Britney Spears Doll was released. The initial doll sold over 800,000 units. To date, over 5 million of the assorted Britney Dolls have been sold. According to the Winnipeg Free Press, the doll is the second best-selling celebrity doll of all time, behind only the Spice Girls dolls. The first
Britney Spears industry. On the decision, Gan stated, "who in our world did not grow up listening to her music?" In May 2016, Spears launched a casual role-play gaming application titled "Britney Spears: American Dream". The app, created by Glu Mobile, was made available through both iOS and Google Play. On May 22, 2016, Spears performed a medley of her past singles at the 2016 Billboard Music Awards. In addition to opening the show, Spears was honored with the Billboard Millennium Award. On July 14, 2016, Spears released the lead single, "Make Me...", from her ninth studio album, featuring guest vocals from