Snap, Crackle and Pop Snap, Crackle and Pop Snap, Crackle and Pop are the cartoon mascots of Kellogg's crisped-rice breakfast cereal Rice Krispies. The gnomic elves characters were originally designed by illustrator Vernon Grant in the early 1930s. The names are an onomatopoeia and were derived from a Rice Krispies radio ad: The first character appeared on the product's packaging in 1933, Grant added two more and named the trio Snap, Crackle and Pop. Snap is usually portrayed with a chef's toque on his head; Crackle often is shown wearing a red (or striped) tomte's tuque or "sleeping cap," and Pop often wears a
Cake (advertisement) of white-uniformed cooks moving trolleys of ingredients and performing cake preparation work such as zesting oranges and mechanically mixing cake batter. Several large blocks of madeira cake are taken from the oven, starting a time-lapse sequence of the brick-like cakes being arranged into a pile and being mortared with buttercream icing. After a shot of gloved hands kneading orange sugar paste, a woman pours melted chocolate into a pot of Rice Krispies. The sugar paste is pressed between rollers, and the pot of Rice Krispies emptied into a mould. Layers of Battenberg cake are mortared together with raspberry jam. The