Michael Jackson mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing." Gordy said of the performance: "From the first beat of 'Billie Jean', I was mesmerized, and when he did his iconic moonwalk, I was shocked, it was magic, Michael Jackson went into orbit, and never came down." In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement. The first Pepsi Cola campaign, which ran in the United States from 1983 to 1984 and launched its
Jackson Hewitt continued throughout the year, with more than 3,300 offices, owned by 600 franchisees. By year's end, the company was handling over 2.2 million tax returns a year. At its peak, Jackson Hewitt was the second-largest tax preparation firm in the U.S., a position it still holds. The firm prepared some 3.4 million tax returns for low- and middle-income customers through more than 7,400 franchised company-owned offices, including locations within Kmart, Walmart Stores and mall kiosks. Jackson Hewitt maintained two business segments: its franchise operations – consisting of its franchise business and associated royalty, marketing-advertising revenue, financial product fees and other