Rudolph the Red-Nosed Reindeer to May's original story than Marks' song, which had not yet been written. It was reissued in 1951 with the song added. May's brother-in-law, Johnny Marks, adapted the story of Rudolph into a song. Gene Autry's recording of the song hit No. 1 on the "Billboard" pop singles chart the week of Christmas 1949. Autry's recording sold 2.5 million copies the first year, eventually selling a total of 25 million, and it remained the second best-selling record of all time until the 1980s. DC Comics, then known as National Periodical Publications, published a series of 13 annuals titled "Rudolph the
Rudolph the Red-Nosed Reindeer (1948 film) Red-Nosed Reindeer" and the animated 1964 version. It was based on Robert L. May's 1939 story, rather than the song. The 1964 film more closely resembles the song rather than the original story. This short film was created to advertise Montgomery Ward department stores, the publisher of the original story. The original release included a credit for the company, and it lacked the "Rudolph the Red Nosed Reindeer" song, with the opening credits instead playing over an instrumental version of Silent Night, Holy Night. The 1951 re-release of the film added a choral version of the song to the credits