Specialized Bicycle Components Specialized Bicycle Components Specialized Bicycle Components, Inc., commonly called "Specialized", is a United States-based company that designs, manufactures and markets bicycles, bicycle components and related products under the brand name "Specialized". The Morgan Hill, California-based company was founded in 1974 by Mike Sinyard — and since 2001 has been 49% owned by Taiwan-based Merida Bikes. The company was founded in 1974 by Mike Sinyard, a cycling enthusiast who sold his Volkswagen Bus for $1,500 to fund a cycle tour of Europe, where he bought handlebars and stems made by Cinelli to take back to the US. Sinyard started out importing
Trek Bicycle Corporation 1993 Trek also acquired Gary Fisher Mountain Bikes, named after Gary Fisher, one of the inventors of the mountain bike and one of the most popular names in off-road cycling. Fisher had founded Gary Fisher Mountain Bikes in 1983 and sold his company in 1991 to Taiwan's Anlen company, remaining on as President. In 1992, Howie Cohen, who had previously imported Nishiki, Azuki and Kuwahara bicycles, assisted Gary Fisher with his brand — 18 months later brokering the acquisition of Fisher by Trek (in 1993). In 1994 Trek entered the growing home fitness arena, introducing Trek Fitness Exercycles. In 1996