Rice Krispies Rice Krispies Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the "Snap, crackle and pop" sounds. Rice Krispies cereal has a long advertising history, with the elf cartoon characters Snap,
Vernon Simeon Plemion Grant Vernon Grant. Vernon Simeon Plemion Grant Vernon Simeon Plemion Grant (April 26, 1902 – July 9, 1990) was an American illustrator known for his whimsical gnome characters and fairy tale drawings. Over seven decades, Grant created hundreds of illustrations for advertising (General Electric, Gillette, Hershey's. Kellogg's) and major magazines, including "Judge" and "Ladies' Home Journal". He is best known as creator of Kellogg's Rice Krispies cereal characters Snap! Crackle! and Pop! Grant was born on April 26, 1902, in Coleridge, Nebraska, to Oliver Simeon Grant and Chloe Barkley Grant. When Grant was six years old, his family moved to South