Cova da Beira wine Cova da Beira wine Cova da Beira is a Portuguese wine region centered on the Cova da Beira region between the Dão and Vinho Verde DOCs in the wider Beiras VR wine region. Cova da Beira was initially a separate "Indicação de Proveniencia Regulamentada" (IPR) region (and was the largest IPR in Portugal in terms of land planted with vines), but in 2005, it became one of three subregions of the Beira Interior DOC, which has the higher "Denominação de Origem Controlada" (DOC) status. Its name may still be indicated together with that of Beira Interior, as Beira Interior-Cova da
Ellis Verdi renamed DeVito/Verdi. During the first years of the agency, Verdi worked in his home living room and made more than 100 cold calls a day and ended up being hired by the South Street Seaport was well as Solgar Vitamins. In the 1990s, Verdi was credited with coining the marketing term, "top-of-mind awareness". In 1993, DeVito/Verdi won the CarMax account and Verdi helped to create a national retail brand for this chain of used automobile dealers. The agency was hired even before the first location opened and Verdi executed the campaign and additional television advertisements over the course of a