Snap, Crackle and Pop the early 1990s, but later returned to their original elf-like form. Likewise, there was briefly a fourth gnome in the 1950s named Pow who represented the claimed explosive nutritional value of Rice Krispies. Leo Burnett Worldwide assigned Chicago-based cartoonist Don Margolis to do Snap, Crackle and Pop for the Rice Krispies boxes as well as other applications. Davidson Marketing also used him for their Rice Krispies assignments. Don did the three gnomes until the end of 1998. "Snap", "crackle" and "pop" are terms, based on the Rice Krispies mascots, used for the fourth, fifth and sixth time derivatives of position.
International Rice Research Institute impact of IRRI's breeding work in three countries in South East Asia between 1985 and 2009. It found IRRI's breeding work delivered an annual benefit of US$1.46 billion and boosted rice yields up to 13%. IRRI, the Chinese Academy of Agricultural Sciences, and BGI (formerly known as the Beijing Genomics Institute) have "identified the exact genetic makeup of more than 3,000 different families of rice for the first time in what is being heralded as a major advancement in rice science." For five decades, IRRI has provided a place for scientists and future leaders in rice research to learn. Since