Cruiser bicycle Sears, Roebuck and Company, the Elgin Motor Bike was advertised, and the term motor-bike was explained as follows, "The term "Moto-Bike" has reference only to the type of frame, meaning that it is built on the order of a motorcycle". Schwinn was one of many manufacturers who contributed to the development of the cruiser at a time when U.S. bicycle sales had declined sharply due to the Great Depression; adults purchased few bicycles, which were seen as luxury products intended largely for sport or recreation. In response to other manufacturers' innovations, Schwinn conceived their own sturdy, affordable bicycle designed for
Specialized Bicycle Components Specialized issued a recall on about 12,000 bicycles sold through retailers from 2007 until July 2012 for a faulty front fork. Recalled models include the company's "Globe" products. A customized version of the Specialized Rockhopper mountain bike is currently used by the London Ambulance Service to equip their Cycle Response Units which operate in congested areas of the city. In 1990, Specialized tried to sue RockShox Inc, claiming the company's name too closely resembled the bicycle model name "Rockhopper" The case was ultimately dismissed with prejudice. In 2006 Specialized sued Mountain Cycle over its use of the model name "Stumptown"