Culture of Portugal associated Portugal with its God of Wine Bacchus. Today, many Portuguese wines are known as some of the world's best: Vinho do Douro, Vinho do Alentejo, Vinho do Dão, Vinho Verde, Rosé and the sweet: Port wine (Vinho do Porto, literally Porto's wine), Madeira wine, Muscatel of Setúbal, and Moscatel of Favaios. Beer is also widely consumed, with the largest national beer brands being Sagres and Super Bock. Liqueurs, like Licor Beirão and ginjinha, are popular. Portuguese literature has developed since the 12th century from the lyrical works of João Soares de Paiva, Paio Soares de Taveirós and King D.Dinis.
Ellis Verdi renamed DeVito/Verdi. During the first years of the agency, Verdi worked in his home living room and made more than 100 cold calls a day and ended up being hired by the South Street Seaport was well as Solgar Vitamins. In the 1990s, Verdi was credited with coining the marketing term, "top-of-mind awareness". In 1993, DeVito/Verdi won the CarMax account and Verdi helped to create a national retail brand for this chain of used automobile dealers. The agency was hired even before the first location opened and Verdi executed the campaign and additional television advertisements over the course of a