Bud Luckey Flakes (Tony the Tiger), Froot Loops (Toucan Sam), and Rice Krispies (Snap, Crackle and Pop), as well as Interstate Bakeries' Dolly Madison products featuring Charles M. Schulz' "Peanuts" characters. He created the "Bosco Dumbunnies" characters for the Best Foods Chocolate Flavor Milk Amplifier product Bosco Chocolate Syrup – the commercial spots were animated by renowned animators Fred Wolf and Jimmy Murakami. In 1966, Luckey won a Clio Award for the General Mills commercial Betty Crocker – "Magic Faucet." Luckey also worked with Alex Anderson, who created the characters of Rocky the Flying Squirrel, Bullwinkle, and Dudley Do-Right, as well as
Edgar Rice Burroughs, Inc. book Tarzan Presley, which blended the Tarzan mythos with the life of Elvis Presley. The book has not been reprinted since its initial publication. In 2012, the company sued Dynamite Comics for trademark infringement. Dynamite's series "Lord of the Jungle" and "Warlord of Mars" were based on Burrough's novels that had fallen into public domain. However, ERB claimed that use of trademarked characters Tarzan and John Carter constituted infringement and unfair competition. Dynamite and ERB settled the claim in 2014, and signed a contract to clear the way for both series to continue. Edgar Rice Burroughs, Inc. Edgar Rice Burroughs,