Charlie and the Chocolate Factory (film) "Willy Wonka & the Chocolate Factory" in 1971) began in 1991, which resulted in Warner Bros. providing the Dahl Estate with total artistic control. Prior to Burton's involvement, directors such as Gary Ross, Rob Minkoff, Martin Scorsese and Tom Shadyac had been involved, while actors Bill Murray, Nicolas Cage, Jim Carrey, Michael Keaton, Brad Pitt, Will Smith, Adam Sandler, and many others, were either in discussion with or considered by the studio to play Wonka. Burton immediately brought regular collaborators Depp and Danny Elfman aboard. "Charlie and the Chocolate Factory" represents the first time since "The Nightmare Before Christmas" that
The Willy Wonka Candy Company film version in exchange for the candy bar tie-in. Quaker, who had previous experience in the film industry, bought the rights to the book and financed the picture for the purpose of promoting their new "Wonka Bar". The name of Dahl's "Charlie and the Chocolate Factory" however was renamed to "Willy Wonka & the Chocolate Factory" for promotion purposes. The new brand was produced by Chicago-based company Breaker Confections (a subsidiary of Quaker Oats), which in 1975 was acquired by Sunmark Corporation of Saint Louis, Missouri. The original Wonka Bars never saw store shelves due to factory production problems prior