HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
Sandy Howard Sandy Howard Sandy Howard (August 1, 1927 – May 16, 2008) was an American film producer and television producer. A native of the Bronx, New York City, Howard wrote short stories for publication in magazines like "Liberty", and worked as a publicist for Broadway shows until he became a director for the "Howdy Doody" show at the age of nineteen; he later produced the "Captain Kangaroo" show. He cooperated with Ray Heatherton creating the TV show "The Merry Mailman" in the early 1950s. He was producer of "The Barry Gray Radio Show" (1951–1958). In the 1960s, Howard moved to Hollywood