Michael Jackson mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing." Gordy said of the performance: "From the first beat of 'Billie Jean', I was mesmerized, and when he did his iconic moonwalk, I was shocked, it was magic, Michael Jackson went into orbit, and never came down." In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement. The first Pepsi Cola campaign, which ran in the United States from 1983 to 1984 and launched its
Cindy Klassen 2006 Winter Olympic games. After her success at the Turin Olympics, she was named flagbearer for the closing ceremony. Her winning the largest number of medals at the Turin Olympics caused IOC president Jacques Rogge to call her the "woman of the games". The following day, February 27, Klassen signed the most lucrative endorsement deal ever for a Canadian amateur athlete, with Manitoba Telecom Services (MTS), estimated at about $1 million. Klassen also signed an endorsement deal with McDonald's. On December 11, she was named as the winner of the Lou Marsh Trophy as Canadian athlete of the year, beating