HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
White-fronted plover light greyish brown, with pale brown to grey fringing feathers. The upper covert and central feathers of the tail are black, and the lateral feathers are white. Primaries and secondaries are dark brown with white shafts, bases, and inner webs. White-fronted plovers also have a pale dusky-brown lateral patch on the upper breast, and white underparts, occasionally with a washed chestnut lower breast and upper belly. The eyes are brown, the bill is black, and the legs are pale grey, green-grey, or pale green/olive. Adult females have a similar appearance to adult males, however the black crown band is less