American Idol (season 14) talent. Some of these changes came in response to the falling popularity and viewership of "Idol" in comparison to NBC's competing series "The Voice"; viewership of the thirteenth season had fallen by 27%. Former judge Randy Jackson, who served as a mentor on the previous season, left the show and was succeeded by Big Machine Records founder Scott Borchetta. In May 2014, Ryan Seacrest signed a two-year extension to remain host of "Idol" through 2016, which would be the show's final season. Long-time sponsor Coca-Cola ended its relationship with the series, and the Ford Motor Company maintained a reduced role.
American Idol has been a cause of resentment for some in the industry. LeAnn Rimes, commenting on Carrie Underwood winning Best Female Artist in Country Music Awards over Faith Hill in 2006, said that "Carrie has not paid her dues long enough to fully deserve that award". It is a common theme that has been echoed by many others. Elton John, who had appeared as a mentor in the show but turned down an offer to be a judge on "American Idol", commenting on talent shows in general, said that "there have been some good acts but the only way to sustain