Snap, Crackle and Pop the early 1990s, but later returned to their original elf-like form. Likewise, there was briefly a fourth gnome in the 1950s named Pow who represented the claimed explosive nutritional value of Rice Krispies. Leo Burnett Worldwide assigned Chicago-based cartoonist Don Margolis to do Snap, Crackle and Pop for the Rice Krispies boxes as well as other applications. Davidson Marketing also used him for their Rice Krispies assignments. Don did the three gnomes until the end of 1998. "Snap", "crackle" and "pop" are terms, based on the Rice Krispies mascots, used for the fourth, fifth and sixth time derivatives of position.
Calasparra rice Calasparra rice Calasparra rice () is a variety of rice native to the region of Murcia, Spain. Along with rice produced in Valencia and the Ebro Delta, it is one of three Spanish rices with a Denominación de Origen, since 1986. It is named for the municipality of Calasparra. Rice cultivation is documented in Murcia dating back to the 14th century, and is thought to have been introduced to the area by Muslim occupiers. The use of terrace irrigation and well-drained soil make the region ideal for rice cultivation. Calasparra rice is matured longer than other strains of rice, and