Cruiser bicycle Sears, Roebuck and Company, the Elgin Motor Bike was advertised, and the term motor-bike was explained as follows, "The term "Moto-Bike" has reference only to the type of frame, meaning that it is built on the order of a motorcycle". Schwinn was one of many manufacturers who contributed to the development of the cruiser at a time when U.S. bicycle sales had declined sharply due to the Great Depression; adults purchased few bicycles, which were seen as luxury products intended largely for sport or recreation. In response to other manufacturers' innovations, Schwinn conceived their own sturdy, affordable bicycle designed for
Trek Bicycle Corporation a mountain bike with the quick ride of a road bike: MultiTracks, Trek's first line of hybrid bikes, were born. That same year Trek also introduced its first line of kids’ bikes. In 1991 Trek opened its first company-owned retail store in nearby Madison, Wisconsin. In addition to showcasing a full line of Trek products, the Trek Store served as a hands-on sales training center for employees from Trek's headquarters who lacked retail experience. The store also provided an outlet for Trek to test merchandising and marketing ideas before expanding them to its network of independent bicycle dealers. In the