Cocoa Krispies over as the mascot. Ogg the Caveman took over towards the end of 1967. By the end of 1973, Tusk the Elephant became the mascot of the cereal, and he remained until the end of 1982, when Snap, Crackle and Pop (the mascots of Rice Krispies) replaced and retired Tusk the Elephant. In 1991, the mascot became Coco the Monkey. In 2001, Snap, Crackle, and Pop returned and they have remained the product's mascots to date. The cereal was introduced in the United Kingdom under the "Coco Pops" name in 1961, with Mr. Jinks as the mascot. Later in the
International Rice Research Institute impact of IRRI's breeding work in three countries in South East Asia between 1985 and 2009. It found IRRI's breeding work delivered an annual benefit of US$1.46 billion and boosted rice yields up to 13%. IRRI, the Chinese Academy of Agricultural Sciences, and BGI (formerly known as the Beijing Genomics Institute) have "identified the exact genetic makeup of more than 3,000 different families of rice for the first time in what is being heralded as a major advancement in rice science." For five decades, IRRI has provided a place for scientists and future leaders in rice research to learn. Since