Trek Bicycle Corporation Design (WSD) bicycle and accessories. WSD products are designed to fit female riders, and feature sizing and proportions appropriate for women. In October 2001, Trek introduced a custom bike program named Project One, which gave customers the opportunity to customize their Trek bike by selecting the bike's paint scheme and component mix. Hoping to expand into a new market segment, Trek introduced Trek Travel in December 2002, a provider of luxury and performance cycling vacations in Europe and North America. Trek Travel operated as a wholly owned subsidiary of Trek Bicycle until January 2007, when Trek spun off its interests
Bicycle helmet laws by country helmet use. Australia was the first country to enact mandatory bicycle helmet use for all cyclists. Mexico City has had mandatory cycle helmet laws repealed, and in Italy the Federazione Italiana Amici della Bicicletta managed to block a proposed helmet law. While bicycle helmets are not required to be worn by law in the United Kingdom the British Medical Association advocates the compulsory use of helmets. Cycling UK, the largest cycling advocacy organisation in the UK, consider helmet wearing as personal choice rather than being mandated by legislation. In 2002 an attempt was made to introduce bicycle helmet legislation in