Bud Luckey Flakes (Tony the Tiger), Froot Loops (Toucan Sam), and Rice Krispies (Snap, Crackle and Pop), as well as Interstate Bakeries' Dolly Madison products featuring Charles M. Schulz' "Peanuts" characters. He created the "Bosco Dumbunnies" characters for the Best Foods Chocolate Flavor Milk Amplifier product Bosco Chocolate Syrup – the commercial spots were animated by renowned animators Fred Wolf and Jimmy Murakami. In 1966, Luckey won a Clio Award for the General Mills commercial Betty Crocker – "Magic Faucet." Luckey also worked with Alex Anderson, who created the characters of Rocky the Flying Squirrel, Bullwinkle, and Dudley Do-Right, as well as
Heap's Rice Mill Heap's Rice Mill Heap's Rice Mill was a rice mill founded by Joseph Heap with Joseph Heap & Sons Ltd. in either 1778 or 1780 on Pownall Street in Liverpool, Merseyside. It originated as a rice mill, with warehouses added and later combined into a single building. The rice in Kellogg's Rice Krispies was once ground at Heap's. It is constructed in brick with some sandstone dressings, and has roofs of slate, tiles and corrugated sheeting and a frame of timber and cast iron. The building has a square plan, and is mainly in seven storeys. Until about the 1880s,