History of Portuguese wine much to spread viticulture and winemaking further north. Portuguese wines were first shipped to England in the 12th century from the Entre Douro e Minho region (which today includes modern Portuguese wine regions such as the douro and vinho verde). In 1386, Portugal and England signed the Treaty of Windsor which fostered close diplomatic relations between the two countries and opened the door for extensive trade opportunities. The 1703 Methuen Treaty furthered advanced English economic interest in Portugal by reducing tariffs and giving Portuguese wines preferential treatment in the British wine market over French wines. Around this time, the fortified
Ellis Verdi renamed DeVito/Verdi. During the first years of the agency, Verdi worked in his home living room and made more than 100 cold calls a day and ended up being hired by the South Street Seaport was well as Solgar Vitamins. In the 1990s, Verdi was credited with coining the marketing term, "top-of-mind awareness". In 1993, DeVito/Verdi won the CarMax account and Verdi helped to create a national retail brand for this chain of used automobile dealers. The agency was hired even before the first location opened and Verdi executed the campaign and additional television advertisements over the course of a