Circus (Britney Spears album) "Circus" marked the longest time she had spent recording an album, adding, "I think it is more urban [...] I'm writing every day, right here at the piano in this living room" and also described the album as her best work to date. Producer Claude Kelly discussed the album's initial lack of concept saying, "When I went in with [Dr. Luke] we knew we were going to maybe write something for [Britney], but there was no concept, it was just knowing her style and knowing what she does. Max Martin, who produced Spears' debut single "...Baby One More Time", produced
Blackout (Britney Spears album) stated that Spears' objective was to make a fun, danceable album with uptempo, high-energy music, saying, "She wanted to stay away from being personal. It's fun, it's basic and there's nothing wrong with that. It's about feeling good, celebrating womanhood." "Blackout" is a primarily dance-pop and electropop album. The album opens with the first single "Gimme More", a dance-pop and electropop song. The song opens with a spoken intro in which Spears says the line "It's Britney, bitch". While the lyrics appear to be about dance and sex, they are actually about the media's fascination with her private life, as