HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
Howard Junior Brown men throughout America. In 1973, most Americans commonly viewed gay men as effeminate narcissists too disturbed to be respectable members of society. Brown helped change that image. The discovery that a distinguished public figure, the very epitome of respectability as a physician, could also be a homosexual gave the cause of gay liberation a tremendous boost. In 1974 an alternative health center, specializing in sexually transmitted diseases, and catering to gay men and lesbians, was opened in Chicago as the Howard Brown Memorial Clinic (now known as Howard Brown Health Center). It has since become the premier Midwest health center