History of Portuguese wine much to spread viticulture and winemaking further north. Portuguese wines were first shipped to England in the 12th century from the Entre Douro e Minho region (which today includes modern Portuguese wine regions such as the douro and vinho verde). In 1386, Portugal and England signed the Treaty of Windsor which fostered close diplomatic relations between the two countries and opened the door for extensive trade opportunities. The 1703 Methuen Treaty furthered advanced English economic interest in Portugal by reducing tariffs and giving Portuguese wines preferential treatment in the British wine market over French wines. Around this time, the fortified
Ellis Verdi manager for PepsiCo working on the different diet brands and Mountain Dew accounts. In 1984, Verdi became vice president of account management for the Grey Group where he stayed for four years before founding DeVito/Verdi in 1988. In 1988 the origin of the DeVito/Verdi agency was opened as Follis & Verdi by Ellis Verdi and John Follis, partner and creative director. In 1991, DeVito joined the firm as a second partner and creative director and the name becomes Follis/DeVito/Verdi. In the fall of 1991, Verdi came under criticism for running a print ad for a discount clothier named Daffy's that