Snap, Crackle and Pop the early 1990s, but later returned to their original elf-like form. Likewise, there was briefly a fourth gnome in the 1950s named Pow who represented the claimed explosive nutritional value of Rice Krispies. Leo Burnett Worldwide assigned Chicago-based cartoonist Don Margolis to do Snap, Crackle and Pop for the Rice Krispies boxes as well as other applications. Davidson Marketing also used him for their Rice Krispies assignments. Don did the three gnomes until the end of 1998. "Snap", "crackle" and "pop" are terms, based on the Rice Krispies mascots, used for the fourth, fifth and sixth time derivatives of position.
Rice University departments. Roughly three-quarters of Rice's undergraduate population lives on campus. Housing is divided among eleven residential colleges, which form an integral part of student life at the university (see Residential colleges of Rice University). The colleges are named for university historical figures and benefactors, and while there is wide variation in their appearance, facilities, and dates of founding, are an important source of identity for Rice students, functioning as dining halls, residence halls, sports teams, among other roles. Rice does not have or endorse a Greek system, with the residential college system taking its place. Five colleges, McMurtry, Duncan, Martel,