Rice Krispies Rice Krispies Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the "Snap, crackle and pop" sounds. Rice Krispies cereal has a long advertising history, with the elf cartoon characters Snap,
Arthur Rice Arthur Rice Arthur Rice (born December 27, 1962 in Asheville, North Carolina) is the lead singer for the Kingdom Heirs. He has been with the Kingdom Heirs since 1995. He previously traveled with The Kingsmen and Squire Parsons. Married to Tammy Rice, they have 2 boys; Kaleb and Bradley. The son of Julius and Nedra Wade Rice, he has been nominated for numerous Singing News Fan Awards, including favorite newcomer (twice), male vocalist (18 times), favorite lead (19 times), favorite baritone (once), and along with the rest of the band has won favorite band (8 times). The Kingdom Heirs have