Michael Jackson mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing." Gordy said of the performance: "From the first beat of 'Billie Jean', I was mesmerized, and when he did his iconic moonwalk, I was shocked, it was magic, Michael Jackson went into orbit, and never came down." In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement. The first Pepsi Cola campaign, which ran in the United States from 1983 to 1984 and launched its
Co-promotion the board, the project managers should understand that company capital and wealth will be focused on the partnership. It is important to confirm with your partner that there is a sharing philosophy. As with any other important business decisions, diverse situations and strategies should be evaluated, companies need to have extensive internal debates to face several principal questions: Why is this proposed deal important for the company? Where do we want this deal to take us? How does the proposed deal fit within the company’s short and long-term goals? When considering a co-promotion deal, a company should keep in mind