Cruiser bicycle Sears, Roebuck and Company, the Elgin Motor Bike was advertised, and the term motor-bike was explained as follows, "The term "Moto-Bike" has reference only to the type of frame, meaning that it is built on the order of a motorcycle". Schwinn was one of many manufacturers who contributed to the development of the cruiser at a time when U.S. bicycle sales had declined sharply due to the Great Depression; adults purchased few bicycles, which were seen as luxury products intended largely for sport or recreation. In response to other manufacturers' innovations, Schwinn conceived their own sturdy, affordable bicycle designed for
Specialized Bicycle Components models. An original Stumpjumper is displayed in the Smithsonian Institution in Washington, D.C. In 1989, Specialized introduced the Epic, the world's second mass-production carbon fibre mountain bike. In the early 1990s, Specialized introduced the Globe line of urban bikes. The line was the subject of a major relaunch in 2009, which saw Globe become its own distinct brand. The Globe brand has since been discontinued, and Specialized now markets "lifestyle" bikes under its main brand. In 1995, Specialized launched the Full Force brand. Full Force was a lower-end mountain bike brand sold through sports stores and discount retailers such as