HBOS Marketing Campaign HBOS Marketing Campaign In late 2000, UK bank Halifax began a long-running television advertisement campaign featuring staff singing popular songs with the words changed to reflect its financial services products. The campaign was the brainchild of DLKW Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000. Brown was the first and most frequently featured star of these adverts. His first advert saw him
S-Bank S-Bank S-Bank Ltd (, ) is the bank of the S-Group (Finnish: S-ryhmä), a Finnish retailing cooperative organisation. S-Bank is the first so-called "supermarket bank" in Finland. Changes in legislation about personal accounts at cooperatives made them uncompetitive, such that founding an entirely new bank was actually easier than keeping the personal accounts as cooperative funds. The cooperative did, and the bank continued to, offer a relatively high interest to deposited funds. It was 2.5% in February 2008, although this was cut to 0.2% due to the global recession since 2008. The existing network of supermarket service desks is used