Michael Jackson mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing." Gordy said of the performance: "From the first beat of 'Billie Jean', I was mesmerized, and when he did his iconic moonwalk, I was shocked, it was magic, Michael Jackson went into orbit, and never came down." In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement. The first Pepsi Cola campaign, which ran in the United States from 1983 to 1984 and launched its
Gone with the Wind (film) 1978, CBS signed a deal worth $35 million to broadcast the film twenty times over as many years. Turner Entertainment acquired the MGM film library in 1986, but the deal did not include the television rights to "Gone with the Wind", which were still held by CBS. A deal was struck in which the rights were returned to Turner Entertainment and CBS's broadcast rights to "The Wizard of Oz" were extended. It was used to launch two cable channels owned by Turner Broadcasting System: Turner Network Television (1988) and Turner Classic Movies (1994). It debuted on videocassette in March 1985,