1966 FIFA World Cup later discovered wrapped in newspaper as the dog sniffed under some bushes in London. The FA commissioned a replica cup in case the original cup was not found in time. This replica is held at the English National Football Museum in Manchester, where it is on display. "World Cup Willie", the mascot for the 1966 competition, was the first World Cup mascot, and one of the first mascots to be associated with a major sporting competition. "World Cup Willie" is a lion, a typical symbol of the United Kingdom, wearing a Union Flag jersey emblazoned with the words "WORLD CUP".
2007 Cricket World Cup such as due to player injury. The World Cup had grown as a media event with each tournament. The sponsorship and television rights that were awarded primarily to cover the 2003 and 2007 World Cups raised over US$550 million. The 2007 World Cup was televised in over 200 countries to a viewing audience estimated at more than two billion viewers and was expected to generate more than 100,000 unique visitors to the West Indies travelling solely for the tournament. The 2007 Cricket World Cup featured an orange, anthropomorphic raccoon-like creature named "Mello" as its mascot. It was announced during matches