Trek Bicycle Corporation Design (WSD) bicycle and accessories. WSD products are designed to fit female riders, and feature sizing and proportions appropriate for women. In October 2001, Trek introduced a custom bike program named Project One, which gave customers the opportunity to customize their Trek bike by selecting the bike's paint scheme and component mix. Hoping to expand into a new market segment, Trek introduced Trek Travel in December 2002, a provider of luxury and performance cycling vacations in Europe and North America. Trek Travel operated as a wholly owned subsidiary of Trek Bicycle until January 2007, when Trek spun off its interests
Trek Bicycle Corporation a few years Trek had outgrown its original "red barn" manufacturing facility—a former carpet warehouse. Recognizing the need for expansion, in 1980 Trek broke ground on a new corporate headquarters on the outskirts of Waterloo. Company co-founder Dick Burke would later recall that "it wasn’t until we built the new factory that we became a business." With more factory space available, Trek expanded its manufacturing to include complete bikes. In 1981 Trek entered the steel road racing bike market, introducing the "Pro" line, including the 750 and 950 models, and in 1983 Trek built its first mountain bike, the 850.