EastEnders created the Beale and Fowler family, drawing on his own background. His mother, Ethel Holland, was one of four sisters raised in Walthamstow. Her eldest sister, Lou, had married a man named Albert Beale and had two children, named Peter and Pauline. These family members were the basis for Lou Beale, Pete Beale and Pauline Fowler. Holland also created Pauline's unemployed husband Arthur Fowler, their children Mark Fowler and Michelle Fowler, Pete's wife Kathy Beale and their son Ian Beale. Smith used her personal memories of East End residents she met when researching Victorian squares. Ethel Skinner was based on
EastEnders his family and reminding everyone to pull together in times of trouble. Additionally, Derek commonly refers to himself, Max Branning and Jack Branning as "the Branning brothers." "EastEnders" has an emphasis on strong family matriarchs, with examples including Pauline Fowler and Peggy Mitchell, helping to attract a female audience. John Yorke, then the BBC's head of drama production, put this down to Tony Holland's "gay sensibility, which showed a love for strong women". The matriarchal role is one that has been seen in various reincarnations since the programme's inception, often depicted as the centre of the family unit. The original