Mount Rushmore Black Hills region of South Dakota in order to promote tourism in the region. His initial idea was to sculpt the Needles; however, Gutzon Borglum rejected the Needles because of the poor quality of the granite and strong opposition from American Indian groups. They settled on Mount Rushmore, which also has the advantage of facing southeast for maximum sun exposure. Robinson wanted it to feature American West heroes such as Lewis and Clark, Red Cloud, and Buffalo Bill Cody, but Borglum decided that the sculpture should have broader appeal and chose the four presidents. Senator Peter Norbeck sponsored the project
Mount Rushmore in popular culture operates as the Hotel Alex Johnson. The "North by Northwest" appearance has been parodied in several venues. In "North by North Quahog", a 2005 episode of the animated series "Family Guy", Mount Rushmore's forested plateau was the location of the villain's home, and characters Peter and Lois are chased down the monument by Mel Gibson. In "Richie Rich", the Rich family's imitation of Mount Rushmore becomes the setting for the film's finale, echoing the finale of "North by Northwest". Alan Weisman, in his book "The World Without Us", suggests that the Mount Rushmore memorial could last up to 7.2 million