History of Bordeaux wine became the base for Richard's French operations. As the popularity of Bordeaux wine increased, the vineyards expanded to accommodate the demands from abroad. Henry and Aliénor youngest son, John was in favor of promoting the wine industry, and to increase it further, abolished the "Grande Coutume" export tax to England from the Aquitaine region. In the 13th and 14th century, a code of business practices called the "police des vins" emerged to give Bordeaux wine a distinct trade advantage over its neighboring regions. The citizenry of Bordeaux worked diligently to promote and foster their relationship with the English market. In
Ancient Rome and wine ripening of grapes. In the 1st century AD, Pliny notes that the settlement of Vienne (near what is now the Côte-Rôtie AOC) produced a resinated wine that fetched high prices in Rome. Wine historian Hanneke Wilson notes that this Rhone wine was the first truly French wine to receive international acclaim. The first mention of Roman interest in the Bordeaux region was in Strabo's report to Augustus that there were no vines down the river Tarn towards Garonne into the region known as Burdigala. The wine for this seaport was being supplied by the "high country" region of Gaillac in