Gary Lightbody industry, specifically how music is obtained by consumers. He questions the public's motive to buy the songs which they have already listened to, and blames Myspace for it. Of Snow Patrol, Lightbody has said that all albums they managed to sell in the early days were from touring, as there were no unauthorized copies of their music available then. He believes if the current state of the industry continues, it would become impossible for bands starting out to become full-time. Despite this, he observes that the band might not have survived if they had been successful early in their career,
Take Back the City September 2008. The band invited fans in the age bracket of 18–35 to be a part of the video as extras. Interested people were required to email their details and photograph to the production company Partizan. The ones chosen were utilized for the pub scene, and scenes were shot on 11 August 2008 after midnight. The video was described by "RockTog" magazine as a "fast paced, headache inducing visual spectacle", but it criticized it for featuring lead singer Gary Lightbody over the other band members. The video is stop-motion shots of London skyscrapers and Gary Lightbody walking through the city