Leonard Rossiter Reynolds", an episode of the 1977 Yorkshire Television series "The Galton & Simpson Playhouse", as well as the short films "The Waterloo Bridge Handicap" (1978), and the Galton and Simpson-scripted "Le Pétomane" (1979). After his portrayal of Reginald Perrin, Rossiter's non-comedy roles on television became less frequent, although there were exceptions such as a debt collector in the one-off HTV thriller "Machinegunner" (1976), and Frank Harris in "Fearless Frank, or Tit-bits from the Life of an Adventurer" (1978), a BBC "Play of the Week". From 1978–83, Rossiter performed in ten commercials for Cinzano. The iconic series of adverts was created
My Friend Leonard buys the cheapest bottle of wine with the intention of drinking it. He spends the night in his car and does not drink the alcohol. James asks Leonard for thirty thousand dollars, which he uses to bury Lilly and her grandmother. Leonard had told James while they were in the treatment center that he would look out for James as though he were his son. He gives the money to James on two conditions: 1) James must agree to tell Leonard later what he did with the money, and 2) if James does decide to drink the bottle of wine