Bordeaux wine year. Sales in Britain dropped 33% in value during the same period. The UK, a major market, now imports more wine from Australia than from France. Amongst the possible causes for this economic crisis are that many consumers tend to prefer wine labels that state the variety of grape used, and often find the required French AOC labels difficult to understand. Christian Delpeuch, president emeritus of Plan Bordeaux hoped to reduce production, improve quality, and sell more wine in the United States. However, two years after the beginning of the program, Mr Delpeuch resigned, "citing the failure of the French
South West France (wine region) Gironde estuary) and their tributaries, as well as the wine-producing areas of Gascony including Béarn, and the Northern Basque Country. However, only areas closer to the Atlantic than to the Mediterranean are included in the region, with the city of Toulouse being situated roughly halfway between the South West wine region and the Languedoc-Roussillon wine region on the Mediterranean. The brandy-producing region Armagnac is situated within Gascony and the wine region of South West France, and some of its grapes are used to make Vin de Pays under the designation "Vin de Pays de Côtes de Gascogne" or mixed with