Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Don Rossiter Don Rossiter Donald Rossiter (8 June 1935 – 18 February 2016) was an English professional association football player turned politician. During his footballing career he made only two appearances in The Football League, but did gain a winner's medal in the FA Amateur Cup. He later moved into local politics and served as mayor of Rochester, Kent. Born in Strood, Rossiter represented Kent at football and played local youth football before being spotted by Arsenal and signed up at the age of 15. The club loaned him to amateur club Walthamstow Avenue of the Isthmian League for the 1951–52 season.