Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
John Rossiter John Rossiter Sir John Frederick Rossiter KBE (17 December 1913 – 18 January 1988) was an Australian politician. Born in Melbourne to public servant James Alexander Rossiter and Sarah (née Nicholas) Rossiter, he attended Middle Park State School, Melbourne High School and the University of Melbourne, studying for his Bachelor of Arts. He then went to Melbourne Teachers' College and taught from 1937 to 1940 before enlisting in the Royal Australian Air Force, in which he served from 1940-46. On 1 March 1939 he married Joan Stewart, with whom he had three children. From 1946 to 1955 he was a