Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Tommy Collins (singer) in 1988. After several years in the ministry, Collins returned to recording. In 1965, he had a comeback hit with "If You Can't Bite, Don't Growl". In the 1970s, he wrote several hits for Merle Haggard, including the No. 1 hits "Carolyn" and "The Roots of My Raising". In 1981, Haggard recorded a biographical tribute to Collins called "Leonard". Collins was the inspiration and character talked about in Craig Morgan's song, "I Wish I Could See Bakersfield". Collins remained active in the songwriting business. He died March 14, 2000, at his home in Ashland City, Tennessee. Tommy Collins (singer) Leonard