Ticker symbol parks in the United States, uses "FUN" as its symbol. Harley-Davidson uses "HOG" for its Harley Owners Group. Yamana Gold uses "AUY", because on the periodic table of elements, "Au" is the symbol for gold. Sotheby's (the famous auction house) uses the symbol "BID". While most symbols come from the company's name, sometimes it happens the other way around. Tricon Global, owner of KFC, Pizza Hut and Taco Bell, adopted the symbol "YUM" to represent its corporate mission when the company was spun out of PepsiCo in 1997. In 2002, the company changed its name to match its symbol, adopting
CB military symbol system. Military symbols evolved out of the First World War from the British in part for secrecy, and to simplify reference to chemicals by something other than a chemical name. These symbols were sometimes applied as marking on weapons to indicate the agent contents. Military symbols constantly changed and had transitory definitions. For example, mustard gas was assigned the military symbol originally HS for "Hun Stuff". Later in the First World War the S in HS signified mustard gas that had about 25% solvent added to it. This was only in England, as HS was adopted as the military symbol