Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Ryan Rossiter graduated as Siena's all-time leading rebounder with 1,151 in his four years. He finished with 1,457 points and 167 blocked shots (third in school history). After the completion of his college career, Rossiter was not selected in the 2011 NBA Draft. He signed with Denain ASC Voltaire of the French LNB Pro B in August 2011. For the season, Rossiter averaged 13.8 points and 9.7 rebounds per game. In 2012, Rossiter made the roster of the Canton Charge of the NBA Development League. In 2013, he joined Link Tochigi Brex in Japan. Rossiter won the Japan National Basketball League's MVP