Arachnophobia (film) Ross flings the general into the fire. As the egg sac hatches, the general jumps out of the fire. Ross shoots it with a nail gun and the projectile sends the burning spider into the egg sac, destroying the nest with fire and ending the plague. The Jennings family immediately moves back to San Francisco, appreciating city life once more, despite such minor inconveniences as earthquakes. Filmmaker Steven Spielberg was involved with "Arachnophobia", with one of his earlier producers Frank Marshall directing for the first time. Spielberg and Marshall are both the executive producers of the film. Amblin Entertainment also
Fear appeal Fear appeal Fear appeal is a term used in psychology, sociology and marketing. It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear. A well-known example in television advertising was a commercial employing the musical jingle: "Never pick up a stranger, pick up Prestone anti-freeze." This was accompanied by images of shadowy strangers (hitchhikers) who would presumably do one harm if picked up. The commercial's main appeal was not to the positive features of Prestone anti-freeze, but to the fear of what a "strange" brand