Bordeaux wine year. Sales in Britain dropped 33% in value during the same period. The UK, a major market, now imports more wine from Australia than from France. Amongst the possible causes for this economic crisis are that many consumers tend to prefer wine labels that state the variety of grape used, and often find the required French AOC labels difficult to understand. Christian Delpeuch, president emeritus of Plan Bordeaux hoped to reduce production, improve quality, and sell more wine in the United States. However, two years after the beginning of the program, Mr Delpeuch resigned, "citing the failure of the French
South West France (wine region) Armagnac to produce the mistelle Floc de Gascogne. South West France is a rather heterogeneous region in terms of its wines and how they are marketed. It is rare to see wines being sold as "Vins du Sud-Ouest". Rather, the smaller areas and individual appellations market their wines under their own (smaller) umbrella, in contrast with common practice in e.g. the Bordeaux region. The areas closest to Bordeaux produce wines in a style similar to those of Bordeaux, and largely from the same grape varieties. Further south, wines are still rather similar to those of Bordeaux, but several grape varieties