Humphrey Bogart in "Watch on the Rhine". The film vaulted Bogart from fourth place to first in the studio's roster, finally overtaking James Cagney. By 1946 he'd more than doubled his annual salary to over $460,000, making him the highest-paid actor in the world. Between 1943 and 1944, Bogart went on the United Service Organizations and War Bond tours accompanied by Methot, enduring arduous travels to Italy and North Africa, including Casablanca. Bogart met Lauren Bacall while filming "To Have and Have Not" (1944), a loose adaptation of the Ernest Hemingway novel. The movie has many similarities with "Casablanca"—the same enemies, the
The Kid in You that it was permissible for serious adults to indulge in their childhood tastes. Kellogg's considered Burnett's approach for Frosted Mini-Wheats to be a resounding success. Between 1990 and 1994, the brand doubled in sales and, by 1994, was ranked the number three cereal in the United States. The Kid in You The Kid in You is an advertising slogan developed for Kellogg's Frosted Mini-Wheats by the Leo Burnett Agency in the mid-1980s. The slogan was aimed at adults who were concerned with their perceived maturity but still wanted a sweet tasting children's cereal. "The Kid in You" campaign, started in