Bordeaux wine year. Sales in Britain dropped 33% in value during the same period. The UK, a major market, now imports more wine from Australia than from France. Amongst the possible causes for this economic crisis are that many consumers tend to prefer wine labels that state the variety of grape used, and often find the required French AOC labels difficult to understand. Christian Delpeuch, president emeritus of Plan Bordeaux hoped to reduce production, improve quality, and sell more wine in the United States. However, two years after the beginning of the program, Mr Delpeuch resigned, "citing the failure of the French
History of French wine known as chaptalization. Chaptal's treatise was a turning point in the history of wine technology as it synthesized the knowledge current to the beginning of the 19th century. By the mid 19th century, the wine industry of France enjoyed a golden period of prosperity. A new class of consumers, the bourgeoisie, emerged as a strong market for wine and other culinary products. The Gironde region of Bordeaux, in particular, enjoyed a swell of interest from both the Parisian market as well as its steady trade with England. For the 1855 Paris Exposition, Emperor Napoleon III commissioned the Bordeaux merchants to