Ticker symbol parks in the United States, uses "FUN" as its symbol. Harley-Davidson uses "HOG" for its Harley Owners Group. Yamana Gold uses "AUY", because on the periodic table of elements, "Au" is the symbol for gold. Sotheby's (the famous auction house) uses the symbol "BID". While most symbols come from the company's name, sometimes it happens the other way around. Tricon Global, owner of KFC, Pizza Hut and Taco Bell, adopted the symbol "YUM" to represent its corporate mission when the company was spun out of PepsiCo in 1997. In 2002, the company changed its name to match its symbol, adopting
Chemical element "Sb" (stibium) for antimony. Chemical symbols are understood internationally when element names might require translation. There have sometimes been differences in the past. For example, Germans in the past have used "J" (for the alternate name Jod) for iodine, but now use "I" and "Iod". The first letter of a chemical symbol is always capitalized, as in the preceding examples, and the subsequent letters, if any, are always lower case (small letters). Thus, the symbols for californium and einsteinium are Cf and Es. There are also symbols in chemical equations for groups of chemical elements, for example in comparative formulas.