13: Fear Is Real 13: Fear Is Real 13: Fear Is Real is a 2009 American horror reality competition series which premiered on January 7, 2009. It follows a group of 13 contestants as they are trying to survive in a setting inspired by horror movies. On May 27, 2009, The CW canceled the series after one season. "13: Fear Is Real" was produced by Magic Molehill Productions, Inc. and Warner Horizon Television Inc. in association with Jay Bienstock Productions and Ghost House Pictures with executive producers Jay Bienstock ("Survivor", "The Apprentice"), Sam Raimi (the "Spider-Man" films, the "Evil Dead" films) and Robert Tapert
Fear appeal that the effect of fear on intentions is mediated by the perceived severity. That is, fear does not act directly on intentions, but increases the level of perceived severity, which in turn raises intentions to act on the message. Indeed, the strength of the fear appeal is believed to be positively correlated with the perceived severity of the threat. Severity seems to produce the strongest effects on perceptions. The previous components are thought to determine what response an individual has to the message. One of these potential reactions to the fear appeal that is of the most negative consequence is