Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Leonard Rossiter a collection of biting bons mots, stinging retorts, and insults divided into six main sections, illustrated with cartoons by Honeysett and including a definitive guide and a history of sarcasm. Rossiter's first marriage was to the actress Josephine Tewson, with whom he had worked many times in repertory theatre in the 1950s. The marriage ended in divorce in 1961. His second wife was the actress Gillian Raine, with whom he had a daughter, Camilla, and to whom he was still married at the time of his death. Rossiter had met Gillian Raine when he played the lead role of Fred