Joan Collins maintained, having promoted the airline for more than three decades. In 1978, she appeared alongside Leonard Rossiter in a series of Cinzano TV commercials in which the drink was spilled down her dress. It was named as one of the Top 100 British Adverts in a Channel 4 poll. In the mid-1980s, Collins appeared in print advertisements for Canada Dry Ginger Ale and Sanyo and was the face of Revlon's Scoundrel perfume. In 1992, she appeared in internationally broadcast television commercials for Marca Bravaria beer, while acting as the face of the perfume Spectacular. Since 2000, she has appeared in
Joan Collins to her plus a further $1 million for the first completed manuscript, but that the publisher did not have to pay for the second manuscript since it was essentially a reworking of the first. "Guinness World Records" cites Collins as holding the record for retaining the world's largest unreturned payment for an unpublished manuscript. In the early 1950s, Collins appeared as a teenager in a Gas Board Commercial. In the early 1970s, she appeared in television and magazine advertisements for British Airways, in which she was referred to as their "Most Frequent Flyer of First Class", a title she has