Humphrey Bogart Warner Bros. wanted to cast the then much better known Edward G. Robinson for the film adaptation; however Leslie Howard, who played the protagonist in both the play and the film, insisted on Bogart being given the part. His breakthrough came in 1941 when his performances in "High Sierra" and "The Maltese Falcon" made him a star. His first true romantic lead role came in 1942's "Casablanca", breaking his typecasting as a gangster. He and Lauren Bacall starred together in "To Have and Have Not" (1944). After they married, she also played his love interest in "The Big Sleep" (1946),
The Kid in You The Kid in You The Kid in You is an advertising slogan developed for Kellogg's Frosted Mini-Wheats by the Leo Burnett Agency in the mid-1980s. The slogan was aimed at adults who were concerned with their perceived maturity but still wanted a sweet tasting children's cereal. "The Kid in You" campaign, started in 1984, proved to be a brilliant response to demographic challenges facing the breakfast cereal industry in the 1980s. As baby boomers aged and consumers showed an increasing interest in nutritious alternatives to the heavily sweetened, child-oriented cereals that had driven growth for two decades, the breakfast cereal