Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Keith Rossiter however, his first championship game was against Offaly. Since then Rossiter has played at corner-back and was the captain of the Wexford side in 2006. In January 2015, Rossiter announced his retirement from inter-county hurling. Keith Rossiter Keith Rossiter (born 16 January 1984 in Oulart, County Wexford) is an Irish sportsman. He plays hurling for Wexford and his club, Oulart the Ballagh. He was named the Captain of the Wexford team for the 2006 hurling championship. Rossiter was born in the parish of Oulart in County Wexford in 1984. He was educated locally and later studied Business at Enniscorthy Vocational