BBC One pre-1969 idents theme. Following the 1962 Pilkington Report that suggested that the third television station be awarded to the BBC, the BBC launched BBC2 on 20 April 1964. In preparation to this, all 'BBC TV' branding had to disappear from the presentation of the soon to be called BBC1. The Globe was made smaller, surrounded by a thich black circle and encompassed in a large white box on a grey background. There was also a slanted BBC logo in the bottom right corner. The lack of on screen branding is unusual, but as this ident began its life on BBC TV and
BBC One "Blue Peter" and "Newsround", two of CBBC's flagship programmes; "Blue Peter" which recorded its lowest viewing numbers since it started in 1958, and "Newsround" with fewer than 100,000 viewers compared to 225,000 in 2007. As part of the Delivering Quality First proposals submitted by the BBC in October 2011 and approved by the BBC Trust in May 2012, all children's programming on BBC One and Two would be moved permanently to the CBBC and CBeebies channels following the digital switchover. It was found that the majority of child viewers watched the programmes on these channels already and that only 7%