The Italian Job (charity event) for Children. From 2008 to 2011 the event supported Kids Out, a Bedfordshire based national grant giving children’s charity, before moving its support again in 2012 to Variety, the Children’s Charity and remained with Variety until 2017. In 2018 the Italian Job will support Buttle UK. The first run was billed as ""24 hours from Trento to Brighton!"" Fifty six teams responded to an advert that asked, ""Would you like to drive to northern Italy in aid of BBC Children in Need and Childline appeals?"" and included a team from Auto Express and the winner of the Oldest Mini –
The Italian Job (2003 film) the plot device of "a first task that elucidates the roles and skills of team members but which is sabotaged by betrayal, necessitating a re-constitution of the team." The use of BMW's then-new line of retro-styled Minis in the film was mentioned by critics and business analysts alike as a prime example of modern product placement, or more specifically "brand integration". Film critic Joe Morgenstern called "The Italian Job" "the best car commercial ever". Zacharek and Mathews both noted the cars' prominence in their reviews of the film, also writing that their presence served as a connection to the 1969