Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Joan Collins (politician) is no longer on register of political parties. At the 2016 general election, she stood as an Independents 4 Change candidate, and was elected. Joan Collins (politician) Joan Collins (born 4 June 1961) is an Irish Independents 4 Change politician who has been a Teachta Dála (TD) for the Dublin South-Central constituency since the 2011 general election. A post office clerk by profession, Collins was elected to Dublin City Council at the 2004 local elections for the Crumlin-Kimmage local electoral area. She was involved in the Anti-Bin Tax Campaign. She is a former member of the Socialist Party, leaving with