Austin Powers in Goldmember of the film, "Goldmember", led to legal action being taken by MGM, the distributors of the "James Bond" film franchise, that briefly led to the film's title being removed from promotional material and trailers. The dispute was quickly resolved and the film title remained unchanged on the provision that the film would include trailers in its cinema releases for the then-upcoming James Bond film, "Die Another Day", and "". Austin Powers (Myers), having conquered the '90s and the '60s, travels back to the 1970s and teams up with his nemesis Dr. Evil (also played by Myers) to thwart a new
Austin Powers: The Spy Who Shagged Me only gave part of the title ("Austin Powers: The Spy Who—") before cutting off with one of a range of slightly suggestive scenes from the film, such as Austin squeezing out the contents of a massage oil bottle. The post-watershed adverts, aired later in the evening, gave the full title. There were also two variations of the posters; one of them asterisked out the middle of the offending word. Other posters had named the film as "Austin Powers 2". According to the "Collins English Dictionary", the use of the word "shag" in the film's title helped to increase the word's