BBC One pre-1969 idents theme. Following the 1962 Pilkington Report that suggested that the third television station be awarded to the BBC, the BBC launched BBC2 on 20 April 1964. In preparation to this, all 'BBC TV' branding had to disappear from the presentation of the soon to be called BBC1. The Globe was made smaller, surrounded by a thich black circle and encompassed in a large white box on a grey background. There was also a slanted BBC logo in the bottom right corner. The lack of on screen branding is unusual, but as this ident began its life on BBC TV and
BBC Radio Stoke most of the area except in some parts of the Staffordshire Moorlands (Cheadle in particular) and Stafford (which has its own relays). The Stoke digital multiplex has half the number of stations compared to other areas (BBC Radio Stoke, Signal 1, Signal 2 and Kiss). UTV Media own 70% of the multiplex. The station can also be heard on the Internet via streaming audio. The majority of the station's programming is produced and broadcast from Stoke. On weekday nights and weekend evenings, BBC Radio Stoke also carries some regional programming for the Midlands, produced from sister stations BBC WM and