Bordeaux wine year. Sales in Britain dropped 33% in value during the same period. The UK, a major market, now imports more wine from Australia than from France. Amongst the possible causes for this economic crisis are that many consumers tend to prefer wine labels that state the variety of grape used, and often find the required French AOC labels difficult to understand. Christian Delpeuch, president emeritus of Plan Bordeaux hoped to reduce production, improve quality, and sell more wine in the United States. However, two years after the beginning of the program, Mr Delpeuch resigned, "citing the failure of the French
South West France (wine region) South West France (wine region) South West France, or in French "Sud-Ouest", is a wine region in France covering several wine-producing areas situated respectively inland from, and south of, the wine region of Bordeaux. These areas, which have a total of 16,000 hectares (40,000 acres) of vineyards, consist of several discontinuous wine "islands" throughout the Aquitaine region (where Bordeaux region itself is situated), and more or less to the west of the Midi-Pyrénées region. Thus, South West France covers both the upstream areas around the rivers Dordogne and Garonne (which also flow through Bordeaux where they combine to form the