Groen (political party) party thus ran under the name Anders Gaan Arbeiden, Leven, En Vrijen (English: going to work, live and have sex differently), improvised and not entirely serious, but legally correct. After the 2003 election defeat the party renewed its political profile. This also involved a name change to Groen! (English: Green!). The name conveyed a closer alliance to the worldwide green movement with the word green and an independent and positive nature with exclamation mark. In January 2012 the party underwent another name change by removing the exclamation mark from the end of its name. As a traditional green party, the
Ecology Party Election, entitling them to radio and television election broadcasts. Though many considered this a gamble, the plan, encouraged by Porritt, worked, as the Party received 39,918 votes (an average of 1.5%) and membership jumped tenfold from around 500 to 5,000 or more. This, Derek Wall notes, meant that the Ecology Party "became the fourth Party in UK politics, ahead of the National Front and Socialist Unity". Following this electoral success, the party introduced annual spring conferences to accompany autumn conferences, and a process of building up a large compendium of policies began, culminated in today’s "Policies for a Sustainable Society"