PEOPLE Party as the party of environmental concern. Party co-founder Tony Whittaker noted in an interview with Derek Wall '… voters did not connect PEOPLE with ecology. What I wanted was something that the media could look up in their files so that, when they wanted a spokesman of the issue of ecology, they could find the Ecology Party and pick up the phone. It was as brutal and basic as that. PEOPLE didn't communicate what we had hoped it would communicate'. Derek Wall, in his history of the Green Party, contends that the new political movement focused initially on the theme
Ecology Party Election, entitling them to radio and television election broadcasts. Though many considered this a gamble, the plan, encouraged by Porritt, worked, as the Party received 39,918 votes (an average of 1.5%) and membership jumped tenfold from around 500 to 5,000 or more. This, Derek Wall notes, meant that the Ecology Party "became the fourth Party in UK politics, ahead of the National Front and Socialist Unity". Following this electoral success, the party introduced annual spring conferences to accompany autumn conferences, and a process of building up a large compendium of policies began, culminated in today’s "Policies for a Sustainable Society"