The Italian Job (charity event) part in 1992. The Italian Job (charity event) The Italian Job is an annual fundraising event, inspired by the original 1969 film The Italian Job, starring Michael Caine and Noël Coward. The run takes place during late October and early November, and involves Minis and other cars driving from the UK to northern Italy and back. A wide variety of Minis have participated in this modern-day self-preservation society, ranging from models built as early as 1959, the first year of production of the Mini, to brand new BMW MINIs, via derivatives such as the Innocenti, Mini Moke, Mini Marcos, Domino
The Italian Job (2003 film) the plot device of "a first task that elucidates the roles and skills of team members but which is sabotaged by betrayal, necessitating a re-constitution of the team." The use of BMW's then-new line of retro-styled Minis in the film was mentioned by critics and business analysts alike as a prime example of modern product placement, or more specifically "brand integration". Film critic Joe Morgenstern called "The Italian Job" "the best car commercial ever". Zacharek and Mathews both noted the cars' prominence in their reviews of the film, also writing that their presence served as a connection to the 1969