Cinema of Argentina because harassment led to the exile of a number of prominent actors, among them Alberto de Mendoza, Arturo García Buhr, Niní Marshall and Libertad Lamarque, whose rivalry with her colleague Eva Duarte turned against her when the latter became First Lady in 1946. Argentine cinema began losing viewership as foreign titles gained an increasing foothold in the Argentine market. The problem eventually became so bad that Argentina tried to curb the influx with the Cinema Law of 1957, establishing the "Instituto Nacional de Cinematografía" to provide education and funding. Among the era's most successful films were: "Historia de una noche,"
First Lady Prensa" also called her ""primera dama"" when writing about her activities. In the early days of the United States, there was no generally accepted title for the wife of the president. Many early first ladies expressed their own preference for how they were addressed, including the use of such titles as "Lady". One of the earliest uses of the term "first lady" was applied to Martha Washington in a profile by Mrs. C. H. Sigourney in 1838: Mrs. Sigourney, discussing how Martha Washington had not changed, even after her husband George became president, wrote that "The first lady of the