Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Clinton Rossiter married Mary Ellen Crane in September 1947. They had three sons (all Cornell graduates): David Goodrich Rossiter (1949), Caleb Stewart Rossiter (1951) (Caleb also attended Westminster), and Winton Goodrich Rossiter (1954). Years later, his son would state that his father suffered a lifetime of debilitating clinical depression. He could no longer extract himself from it and overdosed on sleeping pills. External events had much to do with the last stages of this depression. His beloved Cornell was convulsed with racial conflict, including the infamous armed seizure of the student union building in April 1969. Rossiter became prominent as a moderate