Tourism in West Bengal of much of the architectural variety in Kolkata owes its origins to European styles and tastes imported by the British and, to a much lesser extent, by the Portuguese and French. Currently Bollywood star Shah Rukh Khan is the brand ambassador of West Bengal Tourism. The promotional films on West Bengal starring Shah Rukh Khan have been directed by Indian National Award winning filmmaker Aniruddha Roy Chowdhury. The state of West Bengal has significant architectural and natural heritage. The capital of the state, Kolkata is also known as the "City of Palaces". West Bengal is famous for its terracotta temples
Hinduism in West Bengal Jainism were popular too. Gaur, the first sovereign Hindu kingdom in Bengal with its capital in Karnasubarna in modern-day Murshidabad district, was set up by Shashanka, a Shaivaite king who ruled approximately between 600 AD and 625 AD. The modern structure of Bengali Hindu society was developed during the rule of the Sena dynasty in the 12th century AD. West Bengal has been home to several famous religious teachers, including Sri Chaitanya, Sri Ramakrishna, Rammohan Roy, Swami Vivekananda, A. C. Bhaktivedanta Swami Prabhupada and Paramahansa Yogananda who helped to abolish archaic practices like sati, dowry, and caste-based discrimination or untouchability