Delia Smith In 2008, it was reported that Smith had rejected an offer from Norfolk-born billionaire Peter Cullum, who wished to invest £20 million in the club, but wanted Smith and the other shareholders to relinquish their holdings. Both Smith and Cullin denied this offer had been made, with Smith telling the football club's AGM that she and her husband would be "very happy to stand aside" as majority shareholders if someone came along with an offer to buy them out. In August 2011, Smith announced that, anticipating her 70th birthday, she was stepping down from her catering role at Norwich City's
Delia Smith was supporting the Labour Party in the forthcoming election. In 2010 she appeared in a five-episode series, "Delia through the Decades", with each episode exploring a new decade of her cooking. In March 2010, Smith and Heston Blumenthal were signed up to appear in a series of 40 commercials on British television for the supermarket chain Waitrose. In February 2013 she announced that she had retired from television cookery programmes, and would concentrate on offering her recipes online. It has been claimed that Smith's television series "Delia's How to Cook" led to a 10% rise in egg sales in Britain