Tourism in West Bengal of much of the architectural variety in Kolkata owes its origins to European styles and tastes imported by the British and, to a much lesser extent, by the Portuguese and French. Currently Bollywood star Shah Rukh Khan is the brand ambassador of West Bengal Tourism. The promotional films on West Bengal starring Shah Rukh Khan have been directed by Indian National Award winning filmmaker Aniruddha Roy Chowdhury. The state of West Bengal has significant architectural and natural heritage. The capital of the state, Kolkata is also known as the "City of Palaces". West Bengal is famous for its terracotta temples
Bengal Chamber of Commerce and Industry partition of India and the partition of Bengal in 1947, with West Bengal becoming part of the new Union of India and East Bengal going to Pakistan. Despite this, changes in the Chamber were later described as "slow and incremental". New businesses joined the Chamber, and its first Indian President of the new era was elected in 1958. It developed from a gentlemen's club of able merchants whose chief concern was with trade into a modern organization with as much concern for industry as for trade. Whereas the officers and committee members had previously been the owners of capital, they