Humphrey Bogart in a cast list at the trailer's end. Robinson's role is evocative of Duke Mantee in "The Petrified Forest" (1936), a Bogart leading man breakthrough the studio had originally earmarked for Robinson. The enormous success of "Casablanca" redefined Bogart's career. For the first time, Bogart could be cast successfully as both a tough, strong man and vulnerable love interest. Despite his elevated standing, he did not yet have a contractual right of script refusal. When he got weak scripts he simply dug in his heels and locked horns again with the front office, as he did on the film "Conflict"
The Kid in You that it was permissible for serious adults to indulge in their childhood tastes. Kellogg's considered Burnett's approach for Frosted Mini-Wheats to be a resounding success. Between 1990 and 1994, the brand doubled in sales and, by 1994, was ranked the number three cereal in the United States. The Kid in You The Kid in You is an advertising slogan developed for Kellogg's Frosted Mini-Wheats by the Leo Burnett Agency in the mid-1980s. The slogan was aimed at adults who were concerned with their perceived maturity but still wanted a sweet tasting children's cereal. "The Kid in You" campaign, started in