Tourism in West Bengal of much of the architectural variety in Kolkata owes its origins to European styles and tastes imported by the British and, to a much lesser extent, by the Portuguese and French. Currently Bollywood star Shah Rukh Khan is the brand ambassador of West Bengal Tourism. The promotional films on West Bengal starring Shah Rukh Khan have been directed by Indian National Award winning filmmaker Aniruddha Roy Chowdhury. The state of West Bengal has significant architectural and natural heritage. The capital of the state, Kolkata is also known as the "City of Palaces". West Bengal is famous for its terracotta temples
Hinduism in West Bengal that crept into the Hindu society during the Middle Ages. But they also played an important role in the resurgence of Hindu nationalism in Bengal. This inherent Hindu identity was the chief factor in Bengali Hindu Homeland Movement which successfully resisted the plan to create a United Bengal and campaigned for the establishing a separate state of West Bengal in India on the eve of Partition of India in 1947. The language of the Hindus in West Bengal is Bengali. A large number of Hindu religious texts like biographies of Chaitanya Mahaprabhu, Mangal-kavyas, Bratakathas and Panchalis as well as dharmik