EastEnders created the Beale and Fowler family, drawing on his own background. His mother, Ethel Holland, was one of four sisters raised in Walthamstow. Her eldest sister, Lou, had married a man named Albert Beale and had two children, named Peter and Pauline. These family members were the basis for Lou Beale, Pete Beale and Pauline Fowler. Holland also created Pauline's unemployed husband Arthur Fowler, their children Mark Fowler and Michelle Fowler, Pete's wife Kathy Beale and their son Ian Beale. Smith used her personal memories of East End residents she met when researching Victorian squares. Ethel Skinner was based on
Pauline Fowler states, "If I accepted, my character was to be Pauline Fowler. A middle-aged mother of two teenagers, with a late baby on the way, Pauline worked part-time at the launderette, voted Labour and supported Arsenal. She was married to Arthur, who was out of work and was really a bit of a failure, not much good at anything in life." Richard thought it sounded like a challenging role. There were initial fears that Richard's glamorous image would not work for the character and Smith also feared that Richard would be apprehensive about playing Pauline, who would be anything but glamorous,