Ticker symbol parks in the United States, uses "FUN" as its symbol. Harley-Davidson uses "HOG" for its Harley Owners Group. Yamana Gold uses "AUY", because on the periodic table of elements, "Au" is the symbol for gold. Sotheby's (the famous auction house) uses the symbol "BID". While most symbols come from the company's name, sometimes it happens the other way around. Tricon Global, owner of KFC, Pizza Hut and Taco Bell, adopted the symbol "YUM" to represent its corporate mission when the company was spun out of PepsiCo in 1997. In 2002, the company changed its name to match its symbol, adopting
Symbol (chemistry) Symbol (chemistry) In relation to the chemical elements, a symbol is a code for a chemical element. Many functional groups have their own chemical symbol, e.g. Ph for the phenyl group, and Me for the methyl group. Chemical symbols for elements normally consist of one or two letters from the Latin alphabet, but can contain three when the element has a systematic temporary name (as of March 2017, no discovered elements have such a name), and are written with the first letter capitalized. Earlier chemical element symbols stem from classical Latin and Greek vocabulary. For some elements, this is because