Meru National Park and Joy Adamson raised Elsa the Lioness made famous in the best selling book and award winning movie "Born Free". Elsa the Lioness is buried in this park and part of Joy's ashes were scattered on her gravesite. Between the years 2000 and 2005, the Kenya Wildlife Service, helped by the International Fund for Animal Welfare (IFAW), restored Meru National Park from near ruin to one of the most promising tourist destinations in Eastern Africa, solving the parks poaching problem. IFAW donated $1.25 million to this major restoration project, and with this money aided in improving the basic infrastructure and
Born Free (Matt Monro song) a corporate sponsor of the Born Free Foundation. and their vehicles having been mentioned prominently in the original Joy Adamson book. In November 2012 Queen guitarist Brian May and West End and Broadway singer Kerry Ellis released their version of "Born Free" in aid of the Born Free Foundation. The 2012 video game features the song which can be heard throughout on gramophones. The significance of "Born Free" is in relation to the game's theme of prison and captivity. In 2018 Born Free was used in a UK television commercial for Cow & Gate’s Follow on Milk. Born Free (Matt