My Name Is Prince and Lauren Green as a studio anchor. In the video, fans are rioting to see Prince perform onstage. However, instead of performing onstage, he dances with his band in an alleyway while shooting his latest music video, wearing the outfit from the single's artwork (a police uniform and hat with chainmail obscuring his face), singing into a microphone in the shape of a gun, and inciting riots and general chaos. "My Name Is Prince" returned Prince and The NPG to radio and the Top 40 in the US after their previous single, the provocative "Sexy MF" failed to chart on
What Time Is Love? a "juddering rave anthem". On 14 July 2002, the "Pure Trance Original" was incorporated into DJ John Digweed's set at Fatboy Slim's free Brighton beach show, where it was played to a live audience of approximately 150,000 people and relayed to viewers of television channel E4. Digweed's set showcased the origins of trance music, with "What Time Is Love?" used alongside Underworld's "Dark & Long" and Paul Oakenfold's "Perfecto Mix" of U2's "Even Better Than the Real Thing". British band Kaiser Chiefs covered "What Time Is Love?" on 14 February 2006 on BBC Radio 1. At the end of the