Key Largo (song) romance the singer compares to that depicted by the stars of the 1948 film "Key Largo", Humphrey Bogart and Lauren Bacall. The glamorous couple is recalled in the lyric "We had it all / Just like Bogie and Bacall / Starring in our own late late show / Sailin' away to Key Largo". (In the film, though, Bogart and Bacall do not sail to Key Largo; Bogart arrives on a bus, and Bacall is already living there.) The lyrics also draw from the film "Casablanca", in the lines "Here's looking at you, kid" and "Please say you will / Play
The Kid in You that it was permissible for serious adults to indulge in their childhood tastes. Kellogg's considered Burnett's approach for Frosted Mini-Wheats to be a resounding success. Between 1990 and 1994, the brand doubled in sales and, by 1994, was ranked the number three cereal in the United States. The Kid in You The Kid in You is an advertising slogan developed for Kellogg's Frosted Mini-Wheats by the Leo Burnett Agency in the mid-1980s. The slogan was aimed at adults who were concerned with their perceived maturity but still wanted a sweet tasting children's cereal. "The Kid in You" campaign, started in