Delia Smith for Sainsbury's. In May 1993 she and her husband launched New Crane Publishing to publish Sainsbury's Magazine: the company also published several of Smith's books for BBC Worldwide. Although Smith and Wynn-Jones sold New Crane Publishing in 2005, Smith continues to be a consultant for Seven Publishing which now publishes the magazine. Smith has developed other business interests outside of her culinary ventures, notably a majority shareholding in the Championship football team Norwich City, with her husband. Both Smith and Wynn-Jones were season ticket holders at Norwich and were invited to invest in the club, which had fallen on hard
Delia Smith in the 1970s and early 1980s when she was an occasional guest on the BBC's Saturday morning children's programme "Multicoloured Swap Shop", giving basic cooking demonstrations. Her 1995 book "Delia Smith's The Winter Collection" sold 2 million copies in hardback, becoming the fifth biggest-selling book of the 1990s. In 2003 Smith announced her retirement from television. However, she returned for an eponymous six-part series airing on the BBC in Spring 2008. The accompanying book, an update of her 1971 best-seller "How to Cheat at Cooking", was published in February 2008, again becoming a best-seller. In 2005, Smith announced that she