Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Jordan Rossiter made his debut for Liverpool U18s on his 15th birthday. Still aged 15 he made his U19 debut side in a NextGen series match against Inter Milan, during the game ex-Liverpool striker Robbie Fowler said Rossiter was a talent comparable to Liverpool captain Steven Gerrard. For the 2013–14 season Rossiter, then 16, became a permanent fixture of Liverpool's U21 Premier League side and at the end of the season won Liverpool's Academy Player of the Year award. In September 2014, Rossiter was named as captain of Liverpool under-19s for the 2014–15 UEFA Youth League. During the 2013–14 season Rossiter trained