My Name Is Prince and Lauren Green as a studio anchor. In the video, fans are rioting to see Prince perform onstage. However, instead of performing onstage, he dances with his band in an alleyway while shooting his latest music video, wearing the outfit from the single's artwork (a police uniform and hat with chainmail obscuring his face), singing into a microphone in the shape of a gun, and inciting riots and general chaos. "My Name Is Prince" returned Prince and The NPG to radio and the Top 40 in the US after their previous single, the provocative "Sexy MF" failed to chart on
What Time Is Love? sound-alikes, entitled "The "What Time Is Love?" Story". "What Time Is Love?"'s European acclaim also contributed towards The KLF's change of musical direction following their abortive film project, "The White Room". As Drummond had predicted, the "Pure Trance" release received little attention from the music press. However, upon the release of "The "What Time Is Love?" Story", "Q Magazine" hailed the track as "a whirling house stomper ... not so much of a tune but a good beat". A 1990 version subtitled "Live at Trancentral" was the first of The KLF's upbeat "Stadium House Trilogy" and the single that introduced