Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Jordan Rossiter season. On 11 July 2015, Rossiter was named in Liverpool's 30-man squad for their pre-season tour of Thailand, Australia and Malaysia. On 22 August, Brendan Rodgers stated Rossiter had become a valuable member of Liverpool's first team squad and would not be leaving the club on loan. On 24 August, Rossiter made his league debut, coming-on as 76th-minute substitute for Lucas Leiva in an away match against Arsenal at the Emirates Stadium. Rossiter made his European debut for the club on 17 September 2015 in the UEFA Europa League group stage game against Bordeaux. He started the match and played