Arachnophobia (film) town from San Francisco. He faces a lack of patients due to elderly rival Sam Metcalf, who was supposed to retire and shift his patients to Ross, but decided to maintain his practice. The Amazonian spider mates with a female domestic house spider and makes a nest in Jennings' barn, producing hundreds of infertile drone offspring, all of which have a lethal bite. Ross, along with his son Tommy, has arachnophobia, making them targets of ridicule to wife Molly and daughter Shelly. Ross's first patient, Margaret Hollins, dies after being bitten. Metcalf diagnoses a heart attack, although Ross suspects that
Fear appeal Fear appeal Fear appeal is a term used in psychology, sociology and marketing. It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear. A well-known example in television advertising was a commercial employing the musical jingle: "Never pick up a stranger, pick up Prestone anti-freeze." This was accompanied by images of shadowy strangers (hitchhikers) who would presumably do one harm if picked up. The commercial's main appeal was not to the positive features of Prestone anti-freeze, but to the fear of what a "strange" brand