Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Kyle Rossiter Kyle Rossiter Kyle Rossiter (born June 9, 1980 in Edmonton, Alberta) is a Canadian former professional ice hockey defenceman who played in the National Hockey League for the Florida Panthers and the Atlanta Thrashers. Rossiter began has career with the Spokane Chiefs of the Western Hockey League and was later drafted 30th overall by the Panthers in the 1998 NHL Entry Draft. He spent most of his career in AHL affiliates and managed to play 11 regular season games (9 with Florida and 2 with Atlanta) scoring 1 assist and collecting 11 penalty minutes. In 2005, Rossiter moved to Europe,