George Adamson Educated at Dean Close School, Cheltenham, England, he moved to Kenya in 1925. After a series of jobs, which included time as a gold prospector, goat trader and professional safari hunter, he joined Kenya's game department in 1938 and was Senior Wildlife Warden of the Northern Frontier District. Six years later, he married Joy. It was in 1956 that he raised the lioness cub, Elsa, whom he helped to release into the wild and who became the subject of the 1966 feature film "Born Free" based on the book written by Joy. Adamson retired as a wildlife warden in 1961
Born Free (Matt Monro song) a corporate sponsor of the Born Free Foundation. and their vehicles having been mentioned prominently in the original Joy Adamson book. In November 2012 Queen guitarist Brian May and West End and Broadway singer Kerry Ellis released their version of "Born Free" in aid of the Born Free Foundation. The 2012 video game features the song which can be heard throughout on gramophones. The significance of "Born Free" is in relation to the game's theme of prison and captivity. In 2018 Born Free was used in a UK television commercial for Cow & Gate’s Follow on Milk. Born Free (Matt