Joy Adamson promote the book, which contributed to the Adamsons' new-found international celebrity. She spent the rest of her life raising money for wildlife, thanks to the popularity of "Born Free". The book was followed by "Living Free", which is about Elsa as a mother to her cubs, and "Forever Free", which tells of the release of the cubs Jespah, Gopa and Little Elsa. Adamson shared book proceeds with various conservation projects. While television specials kept the Adamsons' cause in the spotlight, Adamson spent her last 10 years travelling the world, giving speeches about the perils faced by wildlife in Africa. A
George Adamson and devoted himself to raising lions who could not look after themselves and training them to survive in the wild. In 1970, he moved to the Kora National Reserve in northern Kenya to continue the rehabilitation of captive or orphaned big cats for eventual reintroduction into the wild. George and Joy separated in 1970, but continued to spend Christmas holidays together until she was murdered on 3 January 1980. On 20 August 1989, George Adamson was murdered near his camp in Kora National Park, by Somali bandits, when he went to the rescue of his assistant and a young European