Logo of the BBC announcer would say "This is BBC Television." while the globe spun. 1964 saw the creation of BBC1 and BBC2 brands, with the distinctive horizontal stripes across the screen. In April 1964, BBC2 was launched. Its logo was similar to that of BBC1, featuring the distinctive horizontal stripe, but with a large 2 in the centre with the BBC blocks beneath. As part of the publicity campaign for the new channel, artist Desmond Marwood created images of a kangaroo, named Hullabaloo with a baby named Custard in its pouch, to represent the new station. In 1969, when BBC 1 began broadcasting
BBC Choice and Two programming as well as original programming such as "Backstage", which took viewers on a tour of the BBC every episode. The channel also provided exclusive coverage of music festivals such as Glastonbury and extended live coverage of sport, for when either BBC One or Two have to end their coverage early or their schedules are unable to provide live sport action. BBC Choice also introduced an innovative programme format known as 'Hotlink', which expanded on popular shows. Examples included "Watchdog Extra", where viewers could contact the show by phone or e-mail with either questions or feedback on the