Buell Motorcycle Company Buell Motorcycle Company The Buell Motorcycle Company was an American motorcycle manufacturer based in East Troy, Wisconsin, and was founded in 1983 by ex-Harley-Davidson engineer Erik Buell. Harley-Davidson acquired 49% of Buell in 1993, and Buell became a wholly owned subsidiary of Harley-Davidson by 2003. On November 17, 2006, Buell announced that it had produced and shipped its 100,000th motorcycle. On October 15, 2009, Harley-Davidson announced the discontinuation of the Buell product line as part of its strategy to focus on the Harley-Davidson brand. The last Buell motorcycle was produced on October 30, 2009, bringing the number manufactured to 136,923.
Motorcycle design Motorcycle design Motorcycle design can be described as activities that define the appearance, function and engineering of motorcycles. Professionally it is a branch of industrial design, similar to automotive design using identical techniques and methodology, but confined by a set of conventions about what is acceptable to the buying public. These conventions have been defined by the acceptance of the industry and media as a whole to the assumption that the public will only purchase machines that bear more than a passing resemblance to competition machines of whatever kind. In some large OEM motorcycle manufacturers, the term designer can also