Ticker symbol parks in the United States, uses "FUN" as its symbol. Harley-Davidson uses "HOG" for its Harley Owners Group. Yamana Gold uses "AUY", because on the periodic table of elements, "Au" is the symbol for gold. Sotheby's (the famous auction house) uses the symbol "BID". While most symbols come from the company's name, sometimes it happens the other way around. Tricon Global, owner of KFC, Pizza Hut and Taco Bell, adopted the symbol "YUM" to represent its corporate mission when the company was spun out of PepsiCo in 1997. In 2002, the company changed its name to match its symbol, adopting
Chemical element These are often a single capital letter, and the letters are reserved and not used for names of specific elements. For example, an "X" indicates a variable group (usually a halogen) in a class of compounds, while "R" is a radical, meaning a compound structure such as a hydrocarbon chain. The letter "Q" is reserved for "heat" in a chemical reaction. "Y" is also often used as a general chemical symbol, although it is also the symbol of yttrium. "Z" is also frequently used as a general variable group. "E" is used in organic chemistry to denote an electron-withdrawing group