Location, Location, Location Location, Location, Location Location, Location, Location is a Channel 4 property programme, presented by Kirstie Allsopp and Phil Spencer and produced by IWC Media, part of the RDF Media Group. The reality show follows Allsopp and Spencer as they try to find the perfect home for a different set of buyers each week. It first aired in May 2000. The 2007 series had a major revamp. The opening titles logo was changed and the format of the show altered. Instead of only one couple per week looking for a house in a town, two couples with different tastes look for
Location-based advertising Location-based advertising Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices. According to Bruner and Kumar (2007), "LBA refers to marketer-controlled information specially tailored for the place where users access an advertising medium". There are two types of location-based services in general: push and pull. The push approach is more versatile and is divided into two types. A not requested service (opt-out) is the more common approach amongst the two approaches, as this allows advertisers to target