BBC One until the first Independent Television station began to broadcast on 22 September 1955, when ITV started broadcasting. The competition quickly forced the channel to change its identity and priorities following a large reduction in its audience. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. The station, renamed BBC TV in 1960, became BBC1 when BBC2 was launched on 20 April 1964 transmitting an incompatible 625-line image on UHF. The only way to receive all channels was
BBC Kids to launch BBC Kids, described as "a national English-language Category 2 specialty television service devoted to top-quality educational and entertaining programming for children and youth (ages 2-17). It will feature programming primarily from the UK and around the world. 65% of the programming will target children ages 2 to 11, the majority of which will target 6 to 11 years old and 35% will target youth ages 12 to 17." The channel was launched on November 5, 2001 as a joint venture between AAC and BBC Worldwide. The channel primarily aired programs from the UK, from which the vast majority