Joy Adamson promote the book, which contributed to the Adamsons' new-found international celebrity. She spent the rest of her life raising money for wildlife, thanks to the popularity of "Born Free". The book was followed by "Living Free", which is about Elsa as a mother to her cubs, and "Forever Free", which tells of the release of the cubs Jespah, Gopa and Little Elsa. Adamson shared book proceeds with various conservation projects. While television specials kept the Adamsons' cause in the spotlight, Adamson spent her last 10 years travelling the world, giving speeches about the perils faced by wildlife in Africa. A
Lioness Records Lioness Records Lioness Records is a British record label, founded in 2009 by British singer Amy Winehouse. Winehouse stated she was inspired by Berry Gordy's Motown Records, and The Specials' 2 Tone Records to create her own label. Lioness Records was formed in 2009, due to Winehouse's wish of signing Dionne Bromfield. Winehouse stated that "the first time I heard Dionne sing, I couldn't believe what I was hearing, such an amazing voice from such a young cat. She’s so much better than I was at her age. I'm just so proud of her". The name Lioness Records comes from