Ticker symbol parks in the United States, uses "FUN" as its symbol. Harley-Davidson uses "HOG" for its Harley Owners Group. Yamana Gold uses "AUY", because on the periodic table of elements, "Au" is the symbol for gold. Sotheby's (the famous auction house) uses the symbol "BID". While most symbols come from the company's name, sometimes it happens the other way around. Tricon Global, owner of KFC, Pizza Hut and Taco Bell, adopted the symbol "YUM" to represent its corporate mission when the company was spun out of PepsiCo in 1997. In 2002, the company changed its name to match its symbol, adopting
Symbol grounding problem suggested two properties that might be required to make this difference: One property that static paper or, usually, even a dynamic computer lack that the brain possesses is the capacity to pick out symbols' referents. This is what we were discussing earlier, and it is what the hitherto undefined term "grounding" refers to. A symbol system alone, whether static or dynamic, cannot have this capacity (any more than a book can), because picking out referents is not just a computational (implementation-independent) property; it is a dynamical (implementation-dependent) property. To be grounded, the symbol system would have to be augmented with