Arachnophobia (film) Arachnophobia (film) Arachnophobia is a 1990 American black comedy horror film directed by Frank Marshall and starring Jeff Daniels and John Goodman. It was the first film released by The Walt Disney Studios' Hollywood Pictures label, as well as being the directorial debut of Marshall. The film's story centers on a newly discovered Venezuelan spider being transported to a small American town that produces a new species of deadly spiders, which begin killing the town's residents one by one. Shooting took place in Venezuela and California and the film was released in the United States on July 18, 1990. It
Fear appeal Fear appeal Fear appeal is a term used in psychology, sociology and marketing. It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear. A well-known example in television advertising was a commercial employing the musical jingle: "Never pick up a stranger, pick up Prestone anti-freeze." This was accompanied by images of shadowy strangers (hitchhikers) who would presumably do one harm if picked up. The commercial's main appeal was not to the positive features of Prestone anti-freeze, but to the fear of what a "strange" brand