Delia Smith for Sainsbury's. In May 1993 she and her husband launched New Crane Publishing to publish Sainsbury's Magazine: the company also published several of Smith's books for BBC Worldwide. Although Smith and Wynn-Jones sold New Crane Publishing in 2005, Smith continues to be a consultant for Seven Publishing which now publishes the magazine. Smith has developed other business interests outside of her culinary ventures, notably a majority shareholding in the Championship football team Norwich City, with her husband. Both Smith and Wynn-Jones were season ticket holders at Norwich and were invited to invest in the club, which had fallen on hard
Delia Smith times. In February 2005, Smith attracted attention during the half-time break of a home match against Manchester City. At the time Norwich were fighting an ultimately unsuccessful battle against relegation from the Premier League, and to rally the crowd, Smith grabbed the microphone from the club announcer on the pitch and said: "A message for the best football supporters in the world: we need a 12th man here. Where are you? Where are you? Let's be 'avin' you! Come on!" Norwich lost the match 3–2. Smith denied suggestions in the media that she had been drunk while delivering the speech.