Dead Sea on the Israeli side allows production of magnesium metal (by a subsidiary, Dead Sea Magnesium Ltd.). Due to the popularity of the sea's therapeutic and healing properties, several companies have also shown interest in the manufacturing and supplying of Dead Sea salts as raw materials for body and skin care products. Since 1930, when its surface was and its level was below sea level, the Dead Sea has been monitored continuously. In recent decades, the Dead Sea has been rapidly shrinking because of diversion of incoming water from the Jordan River to the north. The southern end is fed by
Premier Dead Sea the disputed occupied territories, but some campaigners do not always distinguish between the two regions. The tactics of Dead Sea products (Although not Premier Dead Sea products) sales staff have come under fire as overly aggressive. In 2014, LynnMall in Auckland in New Zealand evicted a Dead Sea products kiosk after its staff bullied an 82-year-old woman into buying $5,000 worth of cosmetics. Another similar problem happened when a man with short-term memory loss was tricked into spending more than $13,000 on Dead Sea Spa cosmetics at Sylvia Park. Dead Sea Salt Premier Dead Sea Dead Sea Premier Cosmetics Laboratories