Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
James Patrick Rossiter James Patrick Rossiter James Patrick Rossiter (September 13, 1890 in Philadelphia, Pennsylvania – September 26, 1943 in Erie, Pennsylvania) was a prominent politician in Pennsylvania. He was the second of seven children of Louis T. Rossiter, an insurance company superintendent, and his wife Elizabeth C. "Lizzie" (Griffin) Rossiter. The family moved to the Philadelphia suburbs in New Jersey after James was born and by 1900 was living in the town of Wenonah in Gloucester County. His father brought the family to Erie in 1903, where he again worked in the insurance field. By 1910, the family lived at 439 West