Joy Adamson lost track of the cubs in their new home. After describing a fruitless search, Joy Adamson contemplated a pair of lions: "My heart was with them wherever they were. But it was also with these two lions here in front of us; and as I watched this beautiful pair, I realized how all the characteristics of our cubs were inherent in them. Indeed, in every lion I saw during our searches I recognized the intrinsic nature of Elsa, Jespah, Gopa and Little Elsa, the spirit of all the magnificent lions in Africa". During Elsa's lifetime, Joy and George Adamson needed
Born Free (Matt Monro song) a corporate sponsor of the Born Free Foundation. and their vehicles having been mentioned prominently in the original Joy Adamson book. In November 2012 Queen guitarist Brian May and West End and Broadway singer Kerry Ellis released their version of "Born Free" in aid of the Born Free Foundation. The 2012 video game features the song which can be heard throughout on gramophones. The significance of "Born Free" is in relation to the game's theme of prison and captivity. In 2018 Born Free was used in a UK television commercial for Cow & Gate’s Follow on Milk. Born Free (Matt