Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Joan Collins grandchildren. Collins maintains residences in London, Los Angeles, New York City, and France, describing her life in 2010 as being "that of a gypsy". Collins' younger sister was Jackie Collins, a pioneer of romantic novels, who died in September 2015. Collins was told only two weeks before her sister's death about the breast cancer she had battled for over six years. In 2004, Collins became a patron of the United Kingdom Independence Party. She said: "I do feel that my country – I am English – is losing a lot of what I grew up with. I feel we are