Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Stuart Rossiter "Postal History International". In 1975 Rossiter became the Editor of The London Philatelist. He became President of the "Society of Postal Historians" in 1977 and was also the editor of "The Postscript", its journal. As a collector of stamps and postal history Rossiter had a sizable collection which he often exhibited internationally. As a student of postal history, Rossiter realized that a knowledge of geographical and political changes was essential to a proper understanding of philately. The arduous task of locating such relevant information is what led Rossiter and John Flower, working through the renowned Blue Guides, to propose a