BBC One until the first Independent Television station began to broadcast on 22 September 1955, when ITV started broadcasting. The competition quickly forced the channel to change its identity and priorities following a large reduction in its audience. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. The station, renamed BBC TV in 1960, became BBC1 when BBC2 was launched on 20 April 1964 transmitting an incompatible 625-line image on UHF. The only way to receive all channels was
BBC Choice and Two programming as well as original programming such as "Backstage", which took viewers on a tour of the BBC every episode. The channel also provided exclusive coverage of music festivals such as Glastonbury and extended live coverage of sport, for when either BBC One or Two have to end their coverage early or their schedules are unable to provide live sport action. BBC Choice also introduced an innovative programme format known as 'Hotlink', which expanded on popular shows. Examples included "Watchdog Extra", where viewers could contact the show by phone or e-mail with either questions or feedback on the