Austin Powers love, his use of obscure impressions and his clothing style. The films poke fun at the outrageous plots, rampant sexual innuendo, and two dimensional stock characters associated with 1960s spy films, as well as the cliché of the ultra suave super spy. Contrary to the handsome, super smooth leading men of the James Bond genre, Austin Powers is not conventionally attractive (he is especially known for his bad teeth), although female characters seem to find him irresistible. The general theme of the films is that the arch villain Dr. Evil plots to extort large sums of money from governments or
Austin Powers: The Spy Who Shagged Me only gave part of the title ("Austin Powers: The Spy Who—") before cutting off with one of a range of slightly suggestive scenes from the film, such as Austin squeezing out the contents of a massage oil bottle. The post-watershed adverts, aired later in the evening, gave the full title. There were also two variations of the posters; one of them asterisked out the middle of the offending word. Other posters had named the film as "Austin Powers 2". According to the "Collins English Dictionary", the use of the word "shag" in the film's title helped to increase the word's