Logo of the BBC announcer would say "This is BBC Television." while the globe spun. 1964 saw the creation of BBC1 and BBC2 brands, with the distinctive horizontal stripes across the screen. In April 1964, BBC2 was launched. Its logo was similar to that of BBC1, featuring the distinctive horizontal stripe, but with a large 2 in the centre with the BBC blocks beneath. As part of the publicity campaign for the new channel, artist Desmond Marwood created images of a kangaroo, named Hullabaloo with a baby named Custard in its pouch, to represent the new station. In 1969, when BBC 1 began broadcasting
BBC Kids to launch BBC Kids, described as "a national English-language Category 2 specialty television service devoted to top-quality educational and entertaining programming for children and youth (ages 2-17). It will feature programming primarily from the UK and around the world. 65% of the programming will target children ages 2 to 11, the majority of which will target 6 to 11 years old and 35% will target youth ages 12 to 17." The channel was launched on November 5, 2001 as a joint venture between AAC and BBC Worldwide. The channel primarily aired programs from the UK, from which the vast majority