Joy Adamson promote the book, which contributed to the Adamsons' new-found international celebrity. She spent the rest of her life raising money for wildlife, thanks to the popularity of "Born Free". The book was followed by "Living Free", which is about Elsa as a mother to her cubs, and "Forever Free", which tells of the release of the cubs Jespah, Gopa and Little Elsa. Adamson shared book proceeds with various conservation projects. While television specials kept the Adamsons' cause in the spotlight, Adamson spent her last 10 years travelling the world, giving speeches about the perils faced by wildlife in Africa. A
Born Free released in 1969. The film follows "Born Free"-actor Bill Travers as he journeys to a remote area in Kenya to visit George Adamson, and several of Adamson's lion friends. In 1974, a 13-episode American television series was broadcast by NBC, entitled "Born Free", starring Diana Muldaur and Gary Collins as Joy and George Adamson. The series was later followed by television film in 1996 called "", with Linda Purl and Chris Noth. Joy and George Adamson do not appear as the main characters in the story. "To Walk with Lions" (1999) depicts the last years of George Adamson's life, as