Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Stuart Rossiter Stuart Rossiter Percival Stuart Bryce Rossiter (25 February 1923–1982) was a renowned British philatelist and postal historian who wrote extensively about British postal history and postage stamps of British colonies in Africa and was involved in numerous philatelic institutions. In his Will he created "The Stuart Rossiter Trust" which has become a leading publisher of books on postal history. Stuart was educated at Framlingham College in Suffolk, leaving in 1941, after which he served in RAF Fighter Command during World War II, achieving the rank of Flying Officer. After the war he completed his education at King's College, Cambridge, where