BBC West Midlands schedule - and "Midlands Today" in 1964, one of the UK's first daily regional news programmes. Regional television had been established in 1957 with the launch of local evening news bulletins. Although it fared better than the struggling BBC North or BBC West (which was threatened for a while with being absorbed by the Midlands Region), it was clear that if BBC Midlands was too large to be truly local in the radio market, it was equally too small to be as self-sufficient across the full range of television programming as it had been in radio. The result was the
BBC Radio 2 and evolved from the Light Programme, with some of the Light Programme's music shows transferring to the newly launched BBC Radio 1. The first show had started at 5:30am (on the Light Programme) but continued with "Breakfast Special" from Paul Hollingdale as Radio 1 split. In early years, much programming and music was common to both stations, particularly on the shared FM frequency. Radio 1 was targeted at the audience of pirate radio stations whereas Radio 2 settled down as a middle-of-the-road station playing laid-back pop/rock, folk and country, jazz and big-band music, easy listening, light classics, and oldies, with