The War of the Worlds (radio drama) the show in its "Leading Events of the Week" ("Tonight – Play: H. G. Wells' 'War of the Worlds'") and published a photograph of Welles with some of the Mercury players, captioned, "Tonight's show is H. G. Wells' 'War of the Worlds'". Announcements that "The War of the Worlds" is a dramatization of a work of fiction were made on the full CBS network at four points during the broadcast October 30, 1938: at the beginning, before the middle break, after the middle break, and at the end. The middle break was delayed 10 minutes to accommodate the dramatic content.
The War of the Worlds (radio drama) because "The Mercury Theatre on the Air", an unsponsored CBS cultural program with a relatively small audience, ran at the same time as the NBC Red Network's popular "Chase and Sanborn Hour" featuring ventriloquist Edgar Bergen. At the time, many Americans assumed that a significant number of "Chase and Sanborn" listeners changed stations when the first comic sketch ended and a musical number by Nelson Eddy began and then tuned in "The War of the Worlds" after the opening announcements, but historian A. Brad Schwartz, after studying hundreds of letters from people who heard "The War of the Worlds", as