Peace Now Peace Now Peace Now ( "Shalom Achshav", ) is a non-governmental organization, liberal advocacy and activist group in Israel with the aim of promoting a two-state solution to the Israeli-Palestinian conflict. Peace Now was formed during the 1978 Israeli-Egyptian peace talks between Israeli Prime Minister Menachem Begin and Egyptian President Anwar Sadat at a time when the talks looked close to collapse. 348 reserve officers and soldiers from Israeli army combat units published an open letter to the Prime Minister of Israel in which they called for the Israeli government not to squander the historic opportunity for peace between the
Menachem Begin an Arab state recognized Israel's legitimacy whereas Israel effectively accepted the land for peace principle as blueprint for resolving the Arab–Israeli conflict. Given Egypt’s prominent position within the Arab World, especially as Israel's biggest and most powerful enemy, the treaty had far reaching strategic and geopolitical implications. Almost overnight, Begin's public image of an irresponsible nationalist radical was transformed into that of a statesman of historic proportions. This image was reinforced by international recognition which culminated with him being awarded, together with Sadat, the Nobel Peace Prize in 1978. Yet while establishing Begin as a leader with broad public appeal,