Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Stuart Rossiter Stamp Atlas, which was finally completed after his death in 1982. Some of Rossiter's works include: In 1982 Rossiter died from leukaemia at the age of fifty nine and left all of his estate to the Stuart Rossiter Trust, as did his mother after him. The Trust has become a major publisher of postal history and is involved in the study of the postal history around the world. Stuart Rossiter Percival Stuart Bryce Rossiter (25 February 1923–1982) was a renowned British philatelist and postal historian who wrote extensively about British postal history and postage stamps of British colonies in Africa