Joan Collins maintained, having promoted the airline for more than three decades. In 1978, she appeared alongside Leonard Rossiter in a series of Cinzano TV commercials in which the drink was spilled down her dress. It was named as one of the Top 100 British Adverts in a Channel 4 poll. In the mid-1980s, Collins appeared in print advertisements for Canada Dry Ginger Ale and Sanyo and was the face of Revlon's Scoundrel perfume. In 1992, she appeared in internationally broadcast television commercials for Marca Bravaria beer, while acting as the face of the perfume Spectacular. Since 2000, she has appeared in
Joan Collins achievement. In 2015, Collins was made a Dame by Queen Elizabeth II for services to charity. Since the late-1970s, Collins has written several books (including beauty and autobiographical books). In 1988, she published her first novel, "Prime Time", and she has continued to publish various kinds of writing. A member of the Conservative Party, Collins was invited to attend the funeral of former UK Prime Minister Margaret Thatcher in April 2013. Collins was born in Paddington, London, and brought up in Maida Vale, the daughter of Elsa Collins (née Bessant), a dance teacher and nightclub hostess, and Joseph William Collins