Peace Now Peace Now Peace Now ( "Shalom Achshav", ) is a non-governmental organization, liberal advocacy and activist group in Israel with the aim of promoting a two-state solution to the Israeli-Palestinian conflict. Peace Now was formed during the 1978 Israeli-Egyptian peace talks between Israeli Prime Minister Menachem Begin and Egyptian President Anwar Sadat at a time when the talks looked close to collapse. 348 reserve officers and soldiers from Israeli army combat units published an open letter to the Prime Minister of Israel in which they called for the Israeli government not to squander the historic opportunity for peace between the
Anwar Sadat an Egyptian orientation following the 1973 war (see Egypt). The neighboring Arab countries believed that in signing the accords, Sadat had put Egypt's interests ahead of Arab unity, betraying Nasser's pan-Arabism, and destroyed the vision of a united "Arab front" for the support of the Palestinians against the "Zionist Entity". However, Sadat decided early on that peace is the solution. Sadat's shift towards a strategic relationship with the US was also seen as a betrayal by many Arabs. In the United States his peace moves gained him popularity among some Evangelical circles. He was awarded the Prince of Peace Award