Joy Adamson promote the book, which contributed to the Adamsons' new-found international celebrity. She spent the rest of her life raising money for wildlife, thanks to the popularity of "Born Free". The book was followed by "Living Free", which is about Elsa as a mother to her cubs, and "Forever Free", which tells of the release of the cubs Jespah, Gopa and Little Elsa. Adamson shared book proceeds with various conservation projects. While television specials kept the Adamsons' cause in the spotlight, Adamson spent her last 10 years travelling the world, giving speeches about the perils faced by wildlife in Africa. A
Born Free (Matt Monro song) a corporate sponsor of the Born Free Foundation. and their vehicles having been mentioned prominently in the original Joy Adamson book. In November 2012 Queen guitarist Brian May and West End and Broadway singer Kerry Ellis released their version of "Born Free" in aid of the Born Free Foundation. The 2012 video game features the song which can be heard throughout on gramophones. The significance of "Born Free" is in relation to the game's theme of prison and captivity. In 2018 Born Free was used in a UK television commercial for Cow & Gate’s Follow on Milk. Born Free (Matt