BBC One pre-1969 idents theme. Following the 1962 Pilkington Report that suggested that the third television station be awarded to the BBC, the BBC launched BBC2 on 20 April 1964. In preparation to this, all 'BBC TV' branding had to disappear from the presentation of the soon to be called BBC1. The Globe was made smaller, surrounded by a thich black circle and encompassed in a large white box on a grey background. There was also a slanted BBC logo in the bottom right corner. The lack of on screen branding is unusual, but as this ident began its life on BBC TV and
BBC One the television licence fee together with the BBC's other domestic television stations, and therefore shows uninterrupted programming without commercial advertising. It is currently the most watched television channel in the United Kingdom, ahead of its traditional rival for ratings leadership, ITV. The BBC began its own regular television programming from the basement of Broadcasting House, London, on 22 August 1932. The BBC Television Service officially began regular broadcasts on 2 November 1936 from a converted wing of the Alexandra Palace in London. On 1 September 1939, two days before Britain declared war on Germany, the station was taken off air