Bordeaux wine Bordeaux wines, Bordeaux AOC & Bordeaux Supérieur AOC today account for 55% of all Bordeaux wines consumed in the world. Plan Bordeaux is an initiative introduced in 2005 by ONIVINS, the French vintners association, designed to reduce France's wine glut and improve sales. Part of the plan is to uproot 17,000 hectares of the 124,000 hectares of vineyards in Bordeaux. The wine industry in Bordeaux has been experiencing economic problems in the face of strong international competition from New World wines and declining wine consumption in France. In 2004, exports to the U.S. plummeted 59% in value over the previous
History of Bordeaux wine varieties responded better to the grafting than others and these varieties—Cabernet Sauvignon, Cabernet franc, Merlot, Semillon, Sauvignon blanc and Muscadelle—became Bordeaux's leading grapes. Due to the lucrative nature of this business, other areas in France began growing their own wines and labeling them as Bordeaux products. As profits in the Aquitaine region declined, the vignerons demanded that the government impose a law declaring that only produce from Bordeaux could be labeled with that name. The INAO or Institut National des Appellations d'Origine was created for this purpose. In the twentieth century, the French wine market saw the effects of over