Born Free: A New Adventure teach the lioness how to survive in the wild. In 1960, Joy Adamson published a book called "Born Free", based on her (and her husband, George Adamson) experience raising the lioness Elsa. The book was followed by two others, "Living Free" (1961) and "Forever Free" (1963). In 1966, the first book was adapted into a movie. The film was a commercial and critical success, leading to a 1969 documentary called "The Lions are Free" and then a sequel, released in 1972 and based on the third book, but using the name of the second book. In 1974, the NBC did
Born Free (Matt Monro song) a corporate sponsor of the Born Free Foundation. and their vehicles having been mentioned prominently in the original Joy Adamson book. In November 2012 Queen guitarist Brian May and West End and Broadway singer Kerry Ellis released their version of "Born Free" in aid of the Born Free Foundation. The 2012 video game features the song which can be heard throughout on gramophones. The significance of "Born Free" is in relation to the game's theme of prison and captivity. In 2018 Born Free was used in a UK television commercial for Cow & Gate’s Follow on Milk. Born Free (Matt