Harbhajan Singh Khalsa to feel they were contributing to a world of peace and social justice. Yogi Bhajan offered them all these things with vigorous yoga, an embracing holistic vision, and an optimistic spirit of sublime destiny. Meanwhile, the surviving communal businesses had incorporated and many had grown exponentially to keep pace with the rising demand for health-oriented products and services. This period also saw an increased interest in yoga worldwide. To serve the changing times, Harbhajan Singh created the International Kundalini Yoga Teachers Association, dedicated to setting standards for teachers and the propagation of the teachings. In 1994, the 3HO Foundation joined
Harbhajan Singh at The Oval in London, was partly attributed to his marketability. Harbhajan had generated a large personal following in the western London suburb of Southall, which boasts a majority Punjabi Sikh population, when he lived there in 1998 while training under Fred Titmus. In 2006 Harbhajan's endorsements generated controversy when he appeared without his turban in an advertisement for Royal Stag whisky. This angered many orthodox Sikhs, leading to anti-Harbhajan protests in the Sikh holy city of Amritsar, with effigies of Harbhajan being burnt. The Sikh clergy and Shiromani Gurdwara Prabandhak Committee demanded an apology from him and asked Seagram's