Phil Spencer Phil Spencer Philip John Edward Spencer "Phil" Spencer (born 11 December 1969) is a British media personality, television presenter and journalist, best known as the co-presenter of Channel 4 property show "Location, Location, Location" along with its spin-off "Relocation, Relocation" between 2004 and 2011 alongside Kirstie Allsopp. In 2011, Phil presented the holiday programme "Vacation, Vacation, Vacation", but since 2012 has hosted property show, "" and Love It Or List It for Channel 4. Spencer was educated at Uppingham School, a co-educational independent school in the small market town of Uppingham, Rutland, in the Midlands, where he was Head Boy.
Location-based advertising Location-based advertising Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices. According to Bruner and Kumar (2007), "LBA refers to marketer-controlled information specially tailored for the place where users access an advertising medium". There are two types of location-based services in general: push and pull. The push approach is more versatile and is divided into two types. A not requested service (opt-out) is the more common approach amongst the two approaches, as this allows advertisers to target