Cultural depictions of spiders the West", and was remade as a 1967 Hong Kong cinema production. Many horror films have featured the spider, including 1955's "Tarantula", exploiting America's fear of atomic radiation during the nuclear arms race, the 1975 low-budget cult film "The Giant Spider Invasion", and "Kingdom of the Spiders", a 1977 film starring William Shatner, depicting the consequence of hungry spiders deprived of their natural food supply due to pesticides. The fear of spiders culminates in "Arachnophobia", a 1990 movie in which spiders multiply in large numbers. On the other hand, a person who admires spiders is referred to as an "arachnophile";
Fear appeal Fear appeal Fear appeal is a term used in psychology, sociology and marketing. It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear. A well-known example in television advertising was a commercial employing the musical jingle: "Never pick up a stranger, pick up Prestone anti-freeze." This was accompanied by images of shadowy strangers (hitchhikers) who would presumably do one harm if picked up. The commercial's main appeal was not to the positive features of Prestone anti-freeze, but to the fear of what a "strange" brand