Logo of the BBC announcer would say "This is BBC Television." while the globe spun. 1964 saw the creation of BBC1 and BBC2 brands, with the distinctive horizontal stripes across the screen. In April 1964, BBC2 was launched. Its logo was similar to that of BBC1, featuring the distinctive horizontal stripe, but with a large 2 in the centre with the BBC blocks beneath. As part of the publicity campaign for the new channel, artist Desmond Marwood created images of a kangaroo, named Hullabaloo with a baby named Custard in its pouch, to represent the new station. In 1969, when BBC 1 began broadcasting
BBC Television Tony Hall became Director General in April 2013, he reverted the division to its original name of BBC Television. As Television it was responsible for the commissioning, scheduling and broadcasting of all programming on the BBC's television channels and online, as well as producing content for broadcast. Following the 2016 Licence Fee settlement, BBC Television was split into two divisions, with in-house television production being separated into a new division called BBC Studios controlled by Mark Linsey and the remaining parts of television (channels and genre commissioning, BBC Sport, BBC Three and BBC iPlayer) being renamed as BBC Content, controlled