History of Bordeaux wine became the base for Richard's French operations. As the popularity of Bordeaux wine increased, the vineyards expanded to accommodate the demands from abroad. Henry and Aliénor youngest son, John was in favor of promoting the wine industry, and to increase it further, abolished the "Grande Coutume" export tax to England from the Aquitaine region. In the 13th and 14th century, a code of business practices called the "police des vins" emerged to give Bordeaux wine a distinct trade advantage over its neighboring regions. The citizenry of Bordeaux worked diligently to promote and foster their relationship with the English market. In
History of Bordeaux wine varieties responded better to the grafting than others and these varieties—Cabernet Sauvignon, Cabernet franc, Merlot, Semillon, Sauvignon blanc and Muscadelle—became Bordeaux's leading grapes. Due to the lucrative nature of this business, other areas in France began growing their own wines and labeling them as Bordeaux products. As profits in the Aquitaine region declined, the vignerons demanded that the government impose a law declaring that only produce from Bordeaux could be labeled with that name. The INAO or Institut National des Appellations d'Origine was created for this purpose. In the twentieth century, the French wine market saw the effects of over