Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
James Rossiter James Rossiter James Rossiter (born 25 August 1983) is a professional racing driver from England. He is currently driving for TOM'S in Super GT and in Super Formula. Previously he was an F1 test driver for the Honda, Super Aguri and Force India Formula One teams. He has participated in karting, Formula Renault, British Formula 3 and Formula 3 Euro Series. His father, Jeremy, was also a racing driver. Born in Oxford, Rossiter started his race career at 14 when he started Karting in TKM and Rotax Max karts and within 3 years, in 2001, he graduated to single seaters