Joy Adamson Bally, who gave her the nickname "Joy". She met her third husband, senior wildlife warden George Adamson, while on safari in the early 1940s and married him in 1944. They made their home together in Kenya. Joy Adamson is best known for her conservation efforts associated with Elsa the Lioness. In 1956, Joy's third husband, George Adamson, in the course of his job as game warden of the Northern Frontier District in Kenya, shot and killed a lioness as she charged him and another warden. George later realized the lioness was just protecting her cubs, which were found nearby in
Born Free (Matt Monro song) a corporate sponsor of the Born Free Foundation. and their vehicles having been mentioned prominently in the original Joy Adamson book. In November 2012 Queen guitarist Brian May and West End and Broadway singer Kerry Ellis released their version of "Born Free" in aid of the Born Free Foundation. The 2012 video game features the song which can be heard throughout on gramophones. The significance of "Born Free" is in relation to the game's theme of prison and captivity. In 2018 Born Free was used in a UK television commercial for Cow & Gate’s Follow on Milk. Born Free (Matt