Bordeaux wine year. Sales in Britain dropped 33% in value during the same period. The UK, a major market, now imports more wine from Australia than from France. Amongst the possible causes for this economic crisis are that many consumers tend to prefer wine labels that state the variety of grape used, and often find the required French AOC labels difficult to understand. Christian Delpeuch, president emeritus of Plan Bordeaux hoped to reduce production, improve quality, and sell more wine in the United States. However, two years after the beginning of the program, Mr Delpeuch resigned, "citing the failure of the French
Ancient Rome and wine ripening of grapes. In the 1st century AD, Pliny notes that the settlement of Vienne (near what is now the Côte-Rôtie AOC) produced a resinated wine that fetched high prices in Rome. Wine historian Hanneke Wilson notes that this Rhone wine was the first truly French wine to receive international acclaim. The first mention of Roman interest in the Bordeaux region was in Strabo's report to Augustus that there were no vines down the river Tarn towards Garonne into the region known as Burdigala. The wine for this seaport was being supplied by the "high country" region of Gaillac in