Bordeaux wine year. Sales in Britain dropped 33% in value during the same period. The UK, a major market, now imports more wine from Australia than from France. Amongst the possible causes for this economic crisis are that many consumers tend to prefer wine labels that state the variety of grape used, and often find the required French AOC labels difficult to understand. Christian Delpeuch, president emeritus of Plan Bordeaux hoped to reduce production, improve quality, and sell more wine in the United States. However, two years after the beginning of the program, Mr Delpeuch resigned, "citing the failure of the French
History of Bordeaux wine the principal wine region of Bordeaux. While there were some vines growing in the Entre-Deux-Mers, Saint-Émilion and Blaye, the Médoc during this period was virtually a barren marshland. At the turn of the 14th century, the town of Libourne was vying for dominance in the area, exporting 11,000 tons of wine to London from the 1308 vintage. A year earlier, this area fulfilled an order for 1,152,000 bottles to be used for the celebration of Edward II's wedding. The wine of this time period was highly alcoholic and fruity but did not age well, often spoiling a year after the