Bordeaux wine year. Sales in Britain dropped 33% in value during the same period. The UK, a major market, now imports more wine from Australia than from France. Amongst the possible causes for this economic crisis are that many consumers tend to prefer wine labels that state the variety of grape used, and often find the required French AOC labels difficult to understand. Christian Delpeuch, president emeritus of Plan Bordeaux hoped to reduce production, improve quality, and sell more wine in the United States. However, two years after the beginning of the program, Mr Delpeuch resigned, "citing the failure of the French
Margaret River (wine region) with only 200 millimetres of the annual 1160 millimetres falling between October and April. The low diurnal and seasonal temperature range means an unusually even accumulation of warmth. Overall the climate is similar to that of Bordeaux in a dry vintage. Although the region produces just three percent of total Australian grape production, it produces over 20 percent of Australia's premium wine market. The principal grape varieties are fairly evenly split between red and white; Cabernet Sauvignon, Chardonnay, Sauvignon blanc, Sémillon, Shiraz, Merlot, Chenin blanc and Verdelho. There are no official Margaret River subregions, although in 1999 viticultural scientist Dr