Dead Sea on the Israeli side allows production of magnesium metal (by a subsidiary, Dead Sea Magnesium Ltd.). Due to the popularity of the sea's therapeutic and healing properties, several companies have also shown interest in the manufacturing and supplying of Dead Sea salts as raw materials for body and skin care products. Since 1930, when its surface was and its level was below sea level, the Dead Sea has been monitored continuously. In recent decades, the Dead Sea has been rapidly shrinking because of diversion of incoming water from the Jordan River to the north. The southern end is fed by
Dead Sea balsam tree, which could be made into perfume. By the 19th century, Jericho's fertility had disappeared. There are several small communities near the Dead Sea. These include Ein Gedi, Neve Zohar and the Israeli settlements in the Megilot Regional Council: Kalya, Mitzpe Shalem and Avnat. There is a nature preserve at Ein Gedi, and several Dead Sea hotels are located on the southwest end at Ein Bokek near Neve Zohar. Highway 90 runs north-south on the Israeli side for a total distance of from Metula on the Lebanese border in the north to its southern terminus at the Egyptian border