Born Free Foundation Born Free Foundation The Born Free Foundation is an international conservation and animal rights organisation based in the United Kingdom focusing on wild animals. It originated in 1984 as the "Zoo Check Campaign" by actors Virginia McKenna and her husband Bill Travers along with their son Will Travers and four associates. McKenna and Travers had been greatly affected by the plight of wild animals after starring together in the 1966 film "Born Free" which told the story of George and Joy Adamson as they returned Elsa the Lioness to the wilds of Africa. They appeared in several more films about
Born Free (Matt Monro song) a corporate sponsor of the Born Free Foundation. and their vehicles having been mentioned prominently in the original Joy Adamson book. In November 2012 Queen guitarist Brian May and West End and Broadway singer Kerry Ellis released their version of "Born Free" in aid of the Born Free Foundation. The 2012 video game features the song which can be heard throughout on gramophones. The significance of "Born Free" is in relation to the game's theme of prison and captivity. In 2018 Born Free was used in a UK television commercial for Cow & Gate’s Follow on Milk. Born Free (Matt