EastEnders created the Beale and Fowler family, drawing on his own background. His mother, Ethel Holland, was one of four sisters raised in Walthamstow. Her eldest sister, Lou, had married a man named Albert Beale and had two children, named Peter and Pauline. These family members were the basis for Lou Beale, Pete Beale and Pauline Fowler. Holland also created Pauline's unemployed husband Arthur Fowler, their children Mark Fowler and Michelle Fowler, Pete's wife Kathy Beale and their son Ian Beale. Smith used her personal memories of East End residents she met when researching Victorian squares. Ethel Skinner was based on
Pauline Fowler Fowler" campaign was launched. "Arthur Fowler Is Innocent" T-shirts were produced and a single was even released in the UK singles chart promoting the campaign. Arthur's imprisonment was a precursor to the final exit of actor Bill Treacher, who decided to leave "EastEnders" after 11 years playing Arthur. While Arthur goes to pieces in prison, Pauline is heavily embroiled in the storyline pertaining to his eventual release. For several months viewers witnessed Willy attempt to woo Pauline, but she eventually uncovers his deception and then resorts to uncharacteristic seduction to gain his confession. A critic for the "Sunday Mirror" commented,