Masters of the Universe a third year; however, He-Man often appeared in episodes of "She-Ra" to aid his sister, and several other characters from "He-Man and the Masters of the Universe", both heroic and evil, also appeared in multiple crossovers. She-Ra was born as Princess Adora on Eternia, Prince Adam/He-Man's twin sister and daughter of King Randor and Queen Marlena. As an infant, Adora is kidnapped by Hordak (vampire/demon-faced sorcerer with a cowl of bones, who can transform his body into various mechanical devices) and Skeletor (Hordak's apprentice at the time), and taken to the world of Etheria (a planet ruled by the Horde,
He-Man and the Masters of the Universe than actually punching enemies), though he still could not use his sword often; more often than not He-Man opted to pick up his opponents and toss them away rather than hit them. The cartoon was controversial in that it was produced in connection with marketing a line of toys; advertising to children was itself controversial during this period. In the United Kingdom, advertising regulations forbade commercials for He-Man toys to accompany the program itself. In similar fashion to other shows at the time, notably "", an attempt to mitigate the negative publicity generated by this controversy was made by including