Joan Collins maintained, having promoted the airline for more than three decades. In 1978, she appeared alongside Leonard Rossiter in a series of Cinzano TV commercials in which the drink was spilled down her dress. It was named as one of the Top 100 British Adverts in a Channel 4 poll. In the mid-1980s, Collins appeared in print advertisements for Canada Dry Ginger Ale and Sanyo and was the face of Revlon's Scoundrel perfume. In 1992, she appeared in internationally broadcast television commercials for Marca Bravaria beer, while acting as the face of the perfume Spectacular. Since 2000, she has appeared in
Joan Collins the Joan Collins Wing of the Children's Hospital of Michigan in Detroit. In 1990, she was made an honorary founding member of the National Society for the Prevention of Cruelty to Children. In 1994, Collins was awarded the lifetime achievement award from the Association of Breast Cancer Studies in Great Britain for her contribution to breast cancer awareness in the UK. Collins is patron of Fight for Sight; in 2003, she became a patron of the Shooting Star Chase Children's Hospice in Great Britain, while continuing to support several foster children in India, something she has done for the past