Dancing Astronaut as "The voice of the EDM generation." Profiling the notable companies in the rapidly expanding industry of electronic dance music, Billboard’s article titled The Takeover of EDM also praised Dancing Astronaut for its "style that resonates with EDM’s young fan base" and as a "content company with a strong, recognizable brand already in place." Billboard positioned Dancing Astronaut as a valuable asset if it were to be acquired by Robert Sillerman’s SFX Entertainment. In January 2014, Dancing Astronaut re-launched their website to "showcase interactive media in dynamic, innovative ways." Expanding beyond the original blogroll format, Dancing Astronaut introduced a new
What Is This? What Is This? What Is This (known prior to 1980 as Anthym) was a rock band that originated in Fairfax High School in California and would play numerous shows along the coast of California. It was formed by guitarist Hillel Slovak, drummer Jack Irons, vocalist Alain Johannes, and bassist Todd Strassman. Originally named Chain Reaction, the band would later change its name to Anthem, then later to Anthym (as there was already a band using the former moniker), and then finally to What Is This, which was a tongue-in-cheek reference to the reaction they usually received from first-time listeners. During