Dead Sea on the Israeli side allows production of magnesium metal (by a subsidiary, Dead Sea Magnesium Ltd.). Due to the popularity of the sea's therapeutic and healing properties, several companies have also shown interest in the manufacturing and supplying of Dead Sea salts as raw materials for body and skin care products. Since 1930, when its surface was and its level was below sea level, the Dead Sea has been monitored continuously. In recent decades, the Dead Sea has been rapidly shrinking because of diversion of incoming water from the Jordan River to the north. The southern end is fed by
Red Sea–Dead Sea Water Conveyance build a "pilot" pipe 180 km long from the Red Sea to the Dead Sea. The pipe would pump 200 million cubic metres per year. Half of this would be desalinated for Jordanian consumption and half put into the Dead Sea. In October 2009 the Jordanian government announced that it would unilaterally tender a Jordan Red Sea Project (JRSP). According to the government, this project could be considered as the first phase of the Red Sea–Dead Sea Project. The project is to be implemented by a private company under authority granted by the government. The project would also serve as