Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Edward Rossiter 1645. In 1646 he was elected Member of Parliament for Great Grimsby as a recruiter to the Long Parliament. He was elected MP for Lincolnshire in 1654 for the First Protectorate Parliament, in 1656 for the Second Protectorate Parliament and in 1659 for the Third Protectorate Parliament. In 1660 he was re-elected MP for Lincolnshire in the Convention Parliament. Rossiter married Lady Arabella Holles, daughter of John Holles, 2nd Earl of Clare. Edward Rossiter Colonel Sir Edward Rossiter (1618–1669) was an English politician who sat in the House of Commons at various times between 1646 and 1660. He fought in