BBC One until the first Independent Television station began to broadcast on 22 September 1955, when ITV started broadcasting. The competition quickly forced the channel to change its identity and priorities following a large reduction in its audience. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. The station, renamed BBC TV in 1960, became BBC1 when BBC2 was launched on 20 April 1964 transmitting an incompatible 625-line image on UHF. The only way to receive all channels was
BBC Radio Stoke most of the area except in some parts of the Staffordshire Moorlands (Cheadle in particular) and Stafford (which has its own relays). The Stoke digital multiplex has half the number of stations compared to other areas (BBC Radio Stoke, Signal 1, Signal 2 and Kiss). UTV Media own 70% of the multiplex. The station can also be heard on the Internet via streaming audio. The majority of the station's programming is produced and broadcast from Stoke. On weekday nights and weekend evenings, BBC Radio Stoke also carries some regional programming for the Midlands, produced from sister stations BBC WM and