Dead Sea on the Israeli side allows production of magnesium metal (by a subsidiary, Dead Sea Magnesium Ltd.). Due to the popularity of the sea's therapeutic and healing properties, several companies have also shown interest in the manufacturing and supplying of Dead Sea salts as raw materials for body and skin care products. Since 1930, when its surface was and its level was below sea level, the Dead Sea has been monitored continuously. In recent decades, the Dead Sea has been rapidly shrinking because of diversion of incoming water from the Jordan River to the north. The southern end is fed by
Dead Sea be used to augment conventional medical therapy. The sea is called "dead" because its high salinity prevents macroscopic aquatic organisms, such as fish and aquatic plants, from living in it, though minuscule quantities of bacteria and microbial fungi are present. In times of flood, the salt content of the Dead Sea can drop from its usual 35% to 30% or lower. The Dead Sea temporarily comes to life in the wake of rainy winters. In 1980, after one such rainy winter, the normally dark blue Dead Sea turned red. Researchers from Hebrew University of Jerusalem found the Dead Sea to