Logo of the BBC announcer would say "This is BBC Television." while the globe spun. 1964 saw the creation of BBC1 and BBC2 brands, with the distinctive horizontal stripes across the screen. In April 1964, BBC2 was launched. Its logo was similar to that of BBC1, featuring the distinctive horizontal stripe, but with a large 2 in the centre with the BBC blocks beneath. As part of the publicity campaign for the new channel, artist Desmond Marwood created images of a kangaroo, named Hullabaloo with a baby named Custard in its pouch, to represent the new station. In 1969, when BBC 1 began broadcasting
BBC Worldwide to bid on tenders to produce its in-house non-news programmes over the next 11 years. On 29 November 2017, the BBC announced that BBC Worldwide would be merged into BBC Studios in April 2018, which gave the broadcaster an integrated division involved in both the production and sale of programming. The company was technically not abolished, but was renamed from BBC Worldwide Ltd. to BBC Studios Distribution Ltd. on 1 October 2018. Historical price conversion as per RPI figures from In 2013, BBC Worldwide reorganised the company along geographical, rather than divisional, lines to better serve its audiences around the