EastEnders trouble. Co-creator Tony Holland was from a large East End family, and such families have typified "EastEnders". The first central family was the combination of the Fowler family, consisting of Pauline Fowler, her husband Arthur, and teenage children Mark and Michelle. Pauline's family, the Beales, consisted of Pauline's twin brother Pete Beale, his wife Kathy and their teenage son Ian. Pauline and Pete's domineering mother Lou Beale lived with Pauline and her family. Holland drew on the names of his own family for the characters. The Watts and Mitchell families have been central to many notable "EastEnders" storylines, the show
Pauline Fowler Fowler" campaign was launched. "Arthur Fowler Is Innocent" T-shirts were produced and a single was even released in the UK singles chart promoting the campaign. Arthur's imprisonment was a precursor to the final exit of actor Bill Treacher, who decided to leave "EastEnders" after 11 years playing Arthur. While Arthur goes to pieces in prison, Pauline is heavily embroiled in the storyline pertaining to his eventual release. For several months viewers witnessed Willy attempt to woo Pauline, but she eventually uncovers his deception and then resorts to uncharacteristic seduction to gain his confession. A critic for the "Sunday Mirror" commented,