BBC One until the first Independent Television station began to broadcast on 22 September 1955, when ITV started broadcasting. The competition quickly forced the channel to change its identity and priorities following a large reduction in its audience. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. The station, renamed BBC TV in 1960, became BBC1 when BBC2 was launched on 20 April 1964 transmitting an incompatible 625-line image on UHF. The only way to receive all channels was
BBC Studios would be merged into BBC Studios effective 1 April 2018. The BBC stated that by handling both the production and sales of its programming within one unit, it would improve efficiency and be in line with the "global norms" of other major international media companies. Technically, BBC Ventures Group Ltd. was renamed BBC Studios Group Ltd. on 3 April 2018, and then BBC Studios Ltd. 1 October 2018; also in October, the production company established in 2015 was renamed BBC Studios Productions Ltd., and so did BBC Worldwide Ltd., which was renamed BBC Studios Distribution Ltd. BBC Studios BBC Studios