Logo of the BBC announcer would say "This is BBC Television." while the globe spun. 1964 saw the creation of BBC1 and BBC2 brands, with the distinctive horizontal stripes across the screen. In April 1964, BBC2 was launched. Its logo was similar to that of BBC1, featuring the distinctive horizontal stripe, but with a large 2 in the centre with the BBC blocks beneath. As part of the publicity campaign for the new channel, artist Desmond Marwood created images of a kangaroo, named Hullabaloo with a baby named Custard in its pouch, to represent the new station. In 1969, when BBC 1 began broadcasting
BBC One the television licence fee together with the BBC's other domestic television stations, and therefore shows uninterrupted programming without commercial advertising. It is currently the most watched television channel in the United Kingdom, ahead of its traditional rival for ratings leadership, ITV. The BBC began its own regular television programming from the basement of Broadcasting House, London, on 22 August 1932. The BBC Television Service officially began regular broadcasts on 2 November 1936 from a converted wing of the Alexandra Palace in London. On 1 September 1939, two days before Britain declared war on Germany, the station was taken off air