Harbhajan Singh Khalsa centre, was interviewed for national press and television, and helped set in motion the creation of eastern Canada's first Sikh temple in time for Guru Nanak's five hundredth birthday the following year. In 1969, Harbhajan Singh established the 3HO (Healthy, Happy, Holy Organization) Foundation to further his missionary work. The Yogi's brand of Sikhism appealed to the hippies who formed the bulk of his early converts. The Sikh practice of not cutting one's hair or beard was already accepted by the hippie culture, as was Sikh vegetarianism. They liked to experience elevated states of awareness and they also deeply wanted
Harbhajan Singh at The Oval in London, was partly attributed to his marketability. Harbhajan had generated a large personal following in the western London suburb of Southall, which boasts a majority Punjabi Sikh population, when he lived there in 1998 while training under Fred Titmus. In 2006 Harbhajan's endorsements generated controversy when he appeared without his turban in an advertisement for Royal Stag whisky. This angered many orthodox Sikhs, leading to anti-Harbhajan protests in the Sikh holy city of Amritsar, with effigies of Harbhajan being burnt. The Sikh clergy and Shiromani Gurdwara Prabandhak Committee demanded an apology from him and asked Seagram's