BBC One until the first Independent Television station began to broadcast on 22 September 1955, when ITV started broadcasting. The competition quickly forced the channel to change its identity and priorities following a large reduction in its audience. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. The station, renamed BBC TV in 1960, became BBC1 when BBC2 was launched on 20 April 1964 transmitting an incompatible 625-line image on UHF. The only way to receive all channels was
BBC One the television licence fee together with the BBC's other domestic television stations, and therefore shows uninterrupted programming without commercial advertising. It is currently the most watched television channel in the United Kingdom, ahead of its traditional rival for ratings leadership, ITV. The BBC began its own regular television programming from the basement of Broadcasting House, London, on 22 August 1932. The BBC Television Service officially began regular broadcasts on 2 November 1936 from a converted wing of the Alexandra Palace in London. On 1 September 1939, two days before Britain declared war on Germany, the station was taken off air