BBC One until the first Independent Television station began to broadcast on 22 September 1955, when ITV started broadcasting. The competition quickly forced the channel to change its identity and priorities following a large reduction in its audience. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. The station, renamed BBC TV in 1960, became BBC1 when BBC2 was launched on 20 April 1964 transmitting an incompatible 625-line image on UHF. The only way to receive all channels was
BBC fiercely opposed by unions, who have threatened a series of strikes; however, the BBC have stated that the cuts are essential to move the organisation forward and concentrate on increasing the quality of programming. On 20 October 2010, the Chancellor of the Exchequer George Osborne announced that the television licence fee would be frozen at its current level until the end of the current charter in 2016. The same announcement revealed that the BBC would take on the full cost of running the BBC World Service and the BBC Monitoring service from the Foreign and Commonwealth Office, and partially finance