BBC West Midlands schedule - and "Midlands Today" in 1964, one of the UK's first daily regional news programmes. Regional television had been established in 1957 with the launch of local evening news bulletins. Although it fared better than the struggling BBC North or BBC West (which was threatened for a while with being absorbed by the Midlands Region), it was clear that if BBC Midlands was too large to be truly local in the radio market, it was equally too small to be as self-sufficient across the full range of television programming as it had been in radio. The result was the
BBC Alba Football League to broadcast live football games during the 2008–09 season. This began with the final of the Challenge Cup, which was also sponsored by MG Alba. BBC Alba then started broadcasting First Division games, beginning with the match between Airdrie United and Clyde on 22 February 2009. BBC Alba also struck a deal with the Scottish rugby authorities to show one live rugby, Scottish Premiership Division One match every weekend. For the 2015-16 season, BBC Alba will show 20 live matches (excluding Rangers) from either 2015-16 Scottish Championship (including the play-off final), League 1 or League 2 as well