RMS Titanic and make a port of call on the northern coast of France, usually at Cherbourg. This allowed British ships to pick up clientele from continental Europe before recrossing the channel and picking up passengers at Queenstown. The "Southampton-Cherbourg-New York run" would become so popular that most British ocean liners began using the port after World War I. Out of respect for Liverpool, ships continued to be registered there until the early 1960s. "Queen Elizabeth 2" was one of the first ships registered in Southampton when introduced into service by Cunard in 1969. "Titanic"'s maiden voyage was intended to be the
RMS Titanic British ocean liners for both Cunard and White Star, such as "Lusitania" and "Mauretania", sailed out of Liverpool followed by a port of call in Queenstown, Ireland. Since the company's founding in 1871, a vast majority of their operations had taken place out of Liverpool. However, in 1907 White Star established another service out of the port of Southampton on England's south coast, which became known as White Star's "Express Service". Southampton had many advantages over Liverpool, the first being its proximity to London. In addition, Southampton, being on the south coast, allowed ships to easily cross the English Channel