Joan Collins maintained, having promoted the airline for more than three decades. In 1978, she appeared alongside Leonard Rossiter in a series of Cinzano TV commercials in which the drink was spilled down her dress. It was named as one of the Top 100 British Adverts in a Channel 4 poll. In the mid-1980s, Collins appeared in print advertisements for Canada Dry Ginger Ale and Sanyo and was the face of Revlon's Scoundrel perfume. In 1992, she appeared in internationally broadcast television commercials for Marca Bravaria beer, while acting as the face of the perfume Spectacular. Since 2000, she has appeared in
Leonard Rossiter at the Liverpool Collegiate School (1939–46). His ambition was to go to university to read modern languages and become a teacher. However, his father, who served as a voluntary ambulanceman during the Second World War, was killed in an air raid in 1941 and Rossiter had to support his mother. He therefore could not take up the place he had been offered at Liverpool University. Instead he did his National Service as a sergeant, initially in the Intelligence Corps, then in the Army Education Corps, spending much of the time in Germany writing letters home for other soldiers. After being