Joan Collins maintained, having promoted the airline for more than three decades. In 1978, she appeared alongside Leonard Rossiter in a series of Cinzano TV commercials in which the drink was spilled down her dress. It was named as one of the Top 100 British Adverts in a Channel 4 poll. In the mid-1980s, Collins appeared in print advertisements for Canada Dry Ginger Ale and Sanyo and was the face of Revlon's Scoundrel perfume. In 1992, she appeared in internationally broadcast television commercials for Marca Bravaria beer, while acting as the face of the perfume Spectacular. Since 2000, she has appeared in
Leonard Rossiter by film director Alan Parker and, at Rossiter's suggestion, used an old music hall joke where he spills a drink over his wife (played by Joan Collins). In the Channel 4 programme "The 100 Greatest TV Ads" (2000) Terry Lovelock, the director of two of the commercials, said that Rossiter used to refer jokingly to Collins as "The Prop". In the animated adaptation of "The Perishers" (1978) Rossiter provided the voice for Boot the dog. He reprised Rigsby for a film version of "Rising Damp" in 1980, thus achieving the distinction of playing the same role on stage, television and