Harbhajan Singh Khalsa "Maclean's Magazine" in Canada published favorable articles about Harbhajan Singh in 1977, James Wilde of "Time" wrote a critical article that year, titled "Yogi Bhajan's Synthetic Sikhism". Wilde alleged that Gurucharan Singh Tohra, former President of the Shiromani Gurdwara Parbandhak Committee (SGPC), had stated that Harbhajan Singh is not the leader of Sikhism in the Western World as he claimed, and that Tohra had denied the SGPC had ever given the title of Siri Singh Sahib to Singh. The "Time" article was followed by emphatic rebuttals from Tohra. There was also a demonstration held outside "Time"'s London office and a
Harbhajan Singh at The Oval in London, was partly attributed to his marketability. Harbhajan had generated a large personal following in the western London suburb of Southall, which boasts a majority Punjabi Sikh population, when he lived there in 1998 while training under Fred Titmus. In 2006 Harbhajan's endorsements generated controversy when he appeared without his turban in an advertisement for Royal Stag whisky. This angered many orthodox Sikhs, leading to anti-Harbhajan protests in the Sikh holy city of Amritsar, with effigies of Harbhajan being burnt. The Sikh clergy and Shiromani Gurdwara Prabandhak Committee demanded an apology from him and asked Seagram's