Triumph Bonneville petrol tank covers, tank badges, panniers, and other items to allow Bonneville owners the opportunity to customise their bikes for considerably less cost than traditional customisations. The adoption of the EFI engine in 2008 rendered many of these accessories obsolete, since tank covers, tank badges etc. would not fit the redesigned tank. The original T120 Bonneville was a speed-orientated motorcycle, but the new Bonnevilles are softer and aimed at the roadster market. In particular, the 865cc Bonneville competes directly with the Harley-Davidson 883; and MotorCycle News declares that "Triumph Bonneville is unquestionably the better motorcycle. The handling is more than
Bonneville International cluster. In anticipation of a rule change, Bonneville purchased four additional Salt Lake radio stations in 2002. The FCC did not grant approval for this purchase until 2003, upon which the stations were acquired by Bonneville. The status of this deal is still uncertain—the FCC has only granted a waiver to Bonneville, and a recent court ruling has put the FCC cross-ownership rule changes into question. On October 4, 2004, Bonneville International announced plans to buy three stations from Emmis Communications in the Phoenix, Arizona market, in exchange for WLUP "The Loop" in Chicago and cash. On January 4, 2006,