EastEnders created the Beale and Fowler family, drawing on his own background. His mother, Ethel Holland, was one of four sisters raised in Walthamstow. Her eldest sister, Lou, had married a man named Albert Beale and had two children, named Peter and Pauline. These family members were the basis for Lou Beale, Pete Beale and Pauline Fowler. Holland also created Pauline's unemployed husband Arthur Fowler, their children Mark Fowler and Michelle Fowler, Pete's wife Kathy Beale and their son Ian Beale. Smith used her personal memories of East End residents she met when researching Victorian squares. Ethel Skinner was based on
EastEnders (Pauline Fowler) had a salary of £370,000. In 2017, it was revealed that Danny Dyer (Mick Carter) and Adam Woodyatt (Ian Beale) were the highest-paid actors in "EastEnders", earning between £200,000 and £249,999, followed by Laurie Brett (Jane Beale), Letitia Dean (Sharon Watts), Tameka Empson (Kim Fox), Linda Henry (Shirley Carter), Scott Maslen (Jack Branning), Diane Parish (Denise Fox), Gillian Taylforth (Kathy Beale) and Lacey Turner (Stacey Slater), earning between £150,000 and £199,999. A 2011 report from the National Audit Office (NAO) showed that "EastEnders" had an annual budget of £29.9 million. Of that, £2.9 million was spent on scripts