Joy Adamson promote the book, which contributed to the Adamsons' new-found international celebrity. She spent the rest of her life raising money for wildlife, thanks to the popularity of "Born Free". The book was followed by "Living Free", which is about Elsa as a mother to her cubs, and "Forever Free", which tells of the release of the cubs Jespah, Gopa and Little Elsa. Adamson shared book proceeds with various conservation projects. While television specials kept the Adamsons' cause in the spotlight, Adamson spent her last 10 years travelling the world, giving speeches about the perils faced by wildlife in Africa. A
Born Free (TV series) in 1996, starring Linda Purl and Chris Noth. Joy and George Adamson do not appear as the main characters in the story. Guest stars included Peter Lawford, Barbara Parkins, Alex Cord, Susan Dey. Juliet Mills had a recurring role as Dr. Claire Hanley. "Born Free" was scheduled opposite ABC's Top 20 hit "The Rookies" and CBS's Top 30 hit "Gunsmoke". Rating for the series were low and it was canceled in the middle of the 1974-75 television season after thirteen episodes. The series was set in Kenya and filmed in East Africa. The series "Born Free" was released in DVD