Dead Sea on the Israeli side allows production of magnesium metal (by a subsidiary, Dead Sea Magnesium Ltd.). Due to the popularity of the sea's therapeutic and healing properties, several companies have also shown interest in the manufacturing and supplying of Dead Sea salts as raw materials for body and skin care products. Since 1930, when its surface was and its level was below sea level, the Dead Sea has been monitored continuously. In recent decades, the Dead Sea has been rapidly shrinking because of diversion of incoming water from the Jordan River to the north. The southern end is fed by
Dead Sea Works the Dead Sea by mining them directly, the company makes use of solar evaporation with 2-meter deep evaporation ponds. Dead Sea Works has been blamed by conservationists for polluting the environment and contributing to the Dead Sea's slow evaporation. Dead Sea Works The Dead Sea Works (, "Mif'alei Yam HaMelakh") is an Israeli potash plant in Sdom, on the Dead Sea coast of Israel. The company was established in 1930 by Moshe Novomeysky. It was known then as the Palestine Potash Company. From 1936, it was a profitable enterprise despite attempts by the German potash cartel to strangle the business