Viscum album originally described by Linnaeus. Its species name is the Latin adjective "albus" "white". It and the other members of the genus "Viscum" were originally classified in the mistletoe family Viscaceae, but this family has since been sunk into the larger family Santalaceae. Several subspecies are commonly accepted. They differ in fruit colour, leaf shape and size, and most obviously in the host trees utilised. European mistletoe is potentially fatal, in a concentrated form, and people can become seriously ill from eating the berries. The toxic lectin viscumin has been isolated from "Viscum album". Viscumin is a cytotoxic protein (ribosome inactivating
Plant-for-the-Planet name. Colin Mummert helped spearhead the Munich campaign for Plant for the Planet. After one year, 150,000 trees had been planted, and in 2008 Finkbeiner was able to reach a larger audience after he was elected to the children's board of the United Nations Environment Programme (UNEP) during the International UNEP Children's Conference in Norway. Since its creation in 2007, the organisation has developed into a worldwide movement. In August 2009, Finkbeiner spoke at the UNEP Tunza Children and Youth Conference in Daejeon, South Korea. There he promoted Plant-for-the-Planet and recruited children all around the world to promise to plant