Cinema of Argentina because harassment led to the exile of a number of prominent actors, among them Alberto de Mendoza, Arturo García Buhr, Niní Marshall and Libertad Lamarque, whose rivalry with her colleague Eva Duarte turned against her when the latter became First Lady in 1946. Argentine cinema began losing viewership as foreign titles gained an increasing foothold in the Argentine market. The problem eventually became so bad that Argentina tried to curb the influx with the Cinema Law of 1957, establishing the "Instituto Nacional de Cinematografía" to provide education and funding. Among the era's most successful films were: "Historia de una noche,"
First Lady of the United States about "the First Lady in the Land", referring to Mary Todd Lincoln. The title first gained nationwide recognition in 1877, when newspaper journalist Mary C. Ames referred to Lucy Webb Hayes as "the First Lady of the Land" while reporting on the inauguration of Rutherford B. Hayes. The frequent reporting on Lucy Hayes' activities helped spread use of the title outside Washington. A popular 1911 comedic play about Dolley Madison by playwright Charles Nirdlinger, titled "The First Lady in the Land", popularized the title further. By the 1930s, it was in wide use. Use of the title later spread from