Ticker symbol parks in the United States, uses "FUN" as its symbol. Harley-Davidson uses "HOG" for its Harley Owners Group. Yamana Gold uses "AUY", because on the periodic table of elements, "Au" is the symbol for gold. Sotheby's (the famous auction house) uses the symbol "BID". While most symbols come from the company's name, sometimes it happens the other way around. Tricon Global, owner of KFC, Pizza Hut and Taco Bell, adopted the symbol "YUM" to represent its corporate mission when the company was spun out of PepsiCo in 1997. In 2002, the company changed its name to match its symbol, adopting
Term symbol database, neutral atoms are identified as I, singly ionized atoms as II, etc. Neutral atoms of the chemical elements have the same term symbol "for each column" in the s-block and p-block elements, but may differ in d-block and f-block elements, if the ground state electron configuration changes within a column. Ground state term symbols for chemical elements are given below. For light atoms, the spin-orbit interaction (or coupling) is small so that the total orbital angular momentum "L" and total spin "S" are good quantum numbers. The interaction between "L" and "S" is known as "LS coupling," "Russell-Saunders" "coupling"