Bordeaux wine year. Sales in Britain dropped 33% in value during the same period. The UK, a major market, now imports more wine from Australia than from France. Amongst the possible causes for this economic crisis are that many consumers tend to prefer wine labels that state the variety of grape used, and often find the required French AOC labels difficult to understand. Christian Delpeuch, president emeritus of Plan Bordeaux hoped to reduce production, improve quality, and sell more wine in the United States. However, two years after the beginning of the program, Mr Delpeuch resigned, "citing the failure of the French
South West France (wine region) not used in Bordeaux are common, such as Tannat. Finally, in the areas closest to the Pyrenees, wines are made from local varieties, such as Gros Manseng and Petit Manseng. The south-west region was first cultivated by the Romans and had a flourishing wine trade long before the Bordeaux area was planted. As the port city of Bordeaux became established, wines from the "High Country" would descend via the tributaries of the Dordogne and Garonne to be sent to markets along the Atlantic coast. The climate of the inland region was generally warmer and more favorable than in Bordeaux, allowing