History of Bordeaux wine became the base for Richard's French operations. As the popularity of Bordeaux wine increased, the vineyards expanded to accommodate the demands from abroad. Henry and Aliénor youngest son, John was in favor of promoting the wine industry, and to increase it further, abolished the "Grande Coutume" export tax to England from the Aquitaine region. In the 13th and 14th century, a code of business practices called the "police des vins" emerged to give Bordeaux wine a distinct trade advantage over its neighboring regions. The citizenry of Bordeaux worked diligently to promote and foster their relationship with the English market. In
South West France (wine region) Armagnac to produce the mistelle Floc de Gascogne. South West France is a rather heterogeneous region in terms of its wines and how they are marketed. It is rare to see wines being sold as "Vins du Sud-Ouest". Rather, the smaller areas and individual appellations market their wines under their own (smaller) umbrella, in contrast with common practice in e.g. the Bordeaux region. The areas closest to Bordeaux produce wines in a style similar to those of Bordeaux, and largely from the same grape varieties. Further south, wines are still rather similar to those of Bordeaux, but several grape varieties