Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Leo Rossiter Leo Rossiter Leo Francis Rossiter (January 15, 1923 – October 25, 1996) was a merchant, realtor and political figure on Prince Edward Island. He represented 2nd Kings in the Legislative Assembly of Prince Edward Island from 1955 to 1981 as a Progressive Conservative. He was born in Morell, Prince Edward Island, the son of J. Edward Rossiter and Catherine Clarkin, and was educated at Saint Dunstan's University. Rossiter operated a general store and sold farm equipment. In 1946, he married Anna Pierce. He served in the province's Executive Council as Minister of Natural Resources, Minister of Fisheries, Minister of Municipal