The Italian Job (2003 film) film upon which it was based. "BusinessWeek" reported in April 2004 that sales of the Mini in 2003—the year in which "The Italian Job" was theatrically released—had increased 22 percent over the previous year. A sequel to "The Italian Job", tentatively titled "The Brazilian Job", was in development by the summer of 2004, but has since faced multiple delays. Principal photography was initially slated to begin in March 2005, with a projected release date in November or December 2005. However, the script was never finalized, and the release date was pushed back to sometime in 2006, and later summer 2007.
The Italian Job (charity event) sponsored run, raising money for children’s charities."" John Cooper was an early supporter of The Italian Job and introduced Freddie to Denis Chick, then Marketing Director of Rover Group, who was equally enthusiastic. Both men were frequent attendees at early Italian Job events, and at the Gala Dinners. The Italian Job developed to encompass exclusive visits to Italian Grand Prix circuits, has toured numerous Italian cities and other historic sites, and often includes the key locations in Turin that were featured in the original film. The event’s slogan is "Raising money for children in a fun way", has raised over