Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Mark Rossiter North in a friendly. Rossiter captained the side in a 4–0 win over Phoenix in the Leinster Senior Cup Unfortunately he picked but a season-ending injury away to Derry City on 4 May 2012. Rossiter played for Dundalk for two seasons, winning his third League of Ireland medal and also a League Cup medal in 2014. He then signed for Longford Town on December 29, 2014 ahead of the 2015 season. Rossiter played a key role in helping Longford finish in a credible 6th place at the end of the 2015 League of Ireland Premier Division season. Injury limited his