Logo of the BBC announcer would say "This is BBC Television." while the globe spun. 1964 saw the creation of BBC1 and BBC2 brands, with the distinctive horizontal stripes across the screen. In April 1964, BBC2 was launched. Its logo was similar to that of BBC1, featuring the distinctive horizontal stripe, but with a large 2 in the centre with the BBC blocks beneath. As part of the publicity campaign for the new channel, artist Desmond Marwood created images of a kangaroo, named Hullabaloo with a baby named Custard in its pouch, to represent the new station. In 1969, when BBC 1 began broadcasting
BBC Radio 2 and evolved from the Light Programme, with some of the Light Programme's music shows transferring to the newly launched BBC Radio 1. The first show had started at 5:30am (on the Light Programme) but continued with "Breakfast Special" from Paul Hollingdale as Radio 1 split. In early years, much programming and music was common to both stations, particularly on the shared FM frequency. Radio 1 was targeted at the audience of pirate radio stations whereas Radio 2 settled down as a middle-of-the-road station playing laid-back pop/rock, folk and country, jazz and big-band music, easy listening, light classics, and oldies, with