BBC One until the first Independent Television station began to broadcast on 22 September 1955, when ITV started broadcasting. The competition quickly forced the channel to change its identity and priorities following a large reduction in its audience. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. The station, renamed BBC TV in 1960, became BBC1 when BBC2 was launched on 20 April 1964 transmitting an incompatible 625-line image on UHF. The only way to receive all channels was
BBC Television Tony Hall became Director General in April 2013, he reverted the division to its original name of BBC Television. As Television it was responsible for the commissioning, scheduling and broadcasting of all programming on the BBC's television channels and online, as well as producing content for broadcast. Following the 2016 Licence Fee settlement, BBC Television was split into two divisions, with in-house television production being separated into a new division called BBC Studios controlled by Mark Linsey and the remaining parts of television (channels and genre commissioning, BBC Sport, BBC Three and BBC iPlayer) being renamed as BBC Content, controlled