Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Ryan Rossiter Ryan Rossiter Ryan Rossiter (born September 14, 1989) is an American professional basketball power forward with the Link Tochigi Brex of the Japan Basketball League. Rossiter was named Metro Atlantic Athletic Conference player of the year and an All-American as a senior at Siena College in 2010–11. Rossiter, a 6'9" big man out of Monsignor Farrell High School in Staten Island, New York, played college basketball at Siena College. Rossiter showed signs of potential as a freshman, starting 11 games as the Saints made the 2008 NCAA tournament. As a sophomore, he started all 34 games and averaged 10.0 points