Delia Smith for Sainsbury's. In May 1993 she and her husband launched New Crane Publishing to publish Sainsbury's Magazine: the company also published several of Smith's books for BBC Worldwide. Although Smith and Wynn-Jones sold New Crane Publishing in 2005, Smith continues to be a consultant for Seven Publishing which now publishes the magazine. Smith has developed other business interests outside of her culinary ventures, notably a majority shareholding in the Championship football team Norwich City, with her husband. Both Smith and Wynn-Jones were season ticket holders at Norwich and were invited to invest in the club, which had fallen on hard
Delia Smith was supporting the Labour Party in the forthcoming election. In 2010 she appeared in a five-episode series, "Delia through the Decades", with each episode exploring a new decade of her cooking. In March 2010, Smith and Heston Blumenthal were signed up to appear in a series of 40 commercials on British television for the supermarket chain Waitrose. In February 2013 she announced that she had retired from television cookery programmes, and would concentrate on offering her recipes online. It has been claimed that Smith's television series "Delia's How to Cook" led to a 10% rise in egg sales in Britain