Arachnophobia (film) helped produce it. Marshall meant for the film to be like Alfred Hitchcock's "The Birds", and added, "People like to be scared but laughing, like a roller coaster. No one wants to be terrified." The film also has similarities with the 1977 film "Kingdom of the Spiders". Producer Igo Kantor hinted in his "Fangoria" interview that "Arachnophobia", which Spielberg produced, bears several similarities to "Kingdom of the Spiders". "I thought it was a copy", Kantor stated, "but you don't go and sue Spielberg!" Jamie Hyneman, of "MythBusters" fame, stated in "Popular Mechanics" that "Arachnophobia" was one of the first movies
Fear appeal Fear appeal Fear appeal is a term used in psychology, sociology and marketing. It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear. A well-known example in television advertising was a commercial employing the musical jingle: "Never pick up a stranger, pick up Prestone anti-freeze." This was accompanied by images of shadowy strangers (hitchhikers) who would presumably do one harm if picked up. The commercial's main appeal was not to the positive features of Prestone anti-freeze, but to the fear of what a "strange" brand