Arachnophobia (film) Students and staff were used in the football scenes and group events. The locker room and players were the actual students and players from CUHS. To create the sound effects of spiders being stepped on or squished, Foley artists stepped on mustard packs or squashed potato chips. "Arachnophobia" was the first film released by Hollywood Pictures. Advertisers were uncertain as to whether they should market the film as a thriller or a comedy. Therefore, television spots promoting the film billed it as a "thrill-omedy". "Arachnophobia" debuted at #3 behind "Ghost" and "Die Hard 2" with $8 million in its first
Fear appeal Fear appeal Fear appeal is a term used in psychology, sociology and marketing. It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear. A well-known example in television advertising was a commercial employing the musical jingle: "Never pick up a stranger, pick up Prestone anti-freeze." This was accompanied by images of shadowy strangers (hitchhikers) who would presumably do one harm if picked up. The commercial's main appeal was not to the positive features of Prestone anti-freeze, but to the fear of what a "strange" brand