Joy Adamson promote the book, which contributed to the Adamsons' new-found international celebrity. She spent the rest of her life raising money for wildlife, thanks to the popularity of "Born Free". The book was followed by "Living Free", which is about Elsa as a mother to her cubs, and "Forever Free", which tells of the release of the cubs Jespah, Gopa and Little Elsa. Adamson shared book proceeds with various conservation projects. While television specials kept the Adamsons' cause in the spotlight, Adamson spent her last 10 years travelling the world, giving speeches about the perils faced by wildlife in Africa. A
The Joy of Text BBC ultimately received more than 500,000 texts over the course of the evening, breaking a record and becoming the biggest ever mass text exercise. A selection of the received text messages were compiled into an accompanying tie-in book, also titled "The Joy of Text". The book was edited by Doug Young, who had previously edited the compilation book "100 Recipes in No Time At All". "The Joy of Text" was published by Transworld Publishers, and was released on 1 July 2001. The Joy of Text The Joy of Text was a themed night of television programmes centred on text messaging,