Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Walter Rossiter touch with the work of George Samuel Elgood and Ernest Arthur Rowe, both garden painters living in Kent. In 1918 after the Exhibition at the Pastel Society, Rossiter received a mention by the critic Ezra Pound on The New Age Magazine. Walter Rossiter was a member of the Pastel society and Founder of the Coventry and Warwickshire Society of Artists. Walter Rossiter Walter Rossiter PS (16 February 1871 - 1948) was an English landscape and garden painter mainly in pastel and watercolour although he also produced some fine examples in oil. Born in Bath, Walter studied in Paris and Rouen