PEOPLE Party as the party of environmental concern. Party co-founder Tony Whittaker noted in an interview with Derek Wall '… voters did not connect PEOPLE with ecology. What I wanted was something that the media could look up in their files so that, when they wanted a spokesman of the issue of ecology, they could find the Ecology Party and pick up the phone. It was as brutal and basic as that. PEOPLE didn't communicate what we had hoped it would communicate'. Derek Wall, in his history of the Green Party, contends that the new political movement focused initially on the theme
Svoboda (political party) 'new' party following its transformation. However, according to Polish lawyer and political scientist , party leader Tyahnybok never concealed that these changes were made primarily for image purposes. The party remained associated with the 'wide social nationalist movement' (consisting of numerous organisations and websites) and gathered around the Social-Nationalist Assembly which was set up in 2008. Yuri Mykhailyshyn, Tyahnybok's adviser who topped the list of Svoboda's Lviv branch in the 2010 municipal council elections, founded the Internet "Joseph Goebbels Political Research Centre" (the centre later changed Goebbels for Ernst Jünger) in 2005. Ukraine's Patriot, a paramilitary organisation dissolved in 2004