BBC One until the first Independent Television station began to broadcast on 22 September 1955, when ITV started broadcasting. The competition quickly forced the channel to change its identity and priorities following a large reduction in its audience. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. The station, renamed BBC TV in 1960, became BBC1 when BBC2 was launched on 20 April 1964 transmitting an incompatible 625-line image on UHF. The only way to receive all channels was
BBC UKTV assumed full control of UKTV. BBC Worldwide previously had a 20 per cent stake in UKTV in a three way partnership with Foxtel and Fremantle Media. BBC Worldwide launched two new Australian channels, BBC Knowledge (documentary and non-fiction programming) and CBeebies (an advertising-free channel for 0 to six-year-olds) on 1 November 2008. On 3 October 2009 UKTV revealed a new logo, displaying that of the BBC, although its name remained unchanged. On 15 November 2009 the channel launched an HD simulcast, replacing BBC HD. In April 2013, the channel changed its logo and name to BBC UKTV. On 1 July