Dead Sea on the Israeli side allows production of magnesium metal (by a subsidiary, Dead Sea Magnesium Ltd.). Due to the popularity of the sea's therapeutic and healing properties, several companies have also shown interest in the manufacturing and supplying of Dead Sea salts as raw materials for body and skin care products. Since 1930, when its surface was and its level was below sea level, the Dead Sea has been monitored continuously. In recent decades, the Dead Sea has been rapidly shrinking because of diversion of incoming water from the Jordan River to the north. The southern end is fed by
Dead Sea products consumers and human rights groups have endorsed boycotts of Dead Sea products and other materials made in or along the West Bank of the Dead Sea, citing concerns such as blatant violation of human rights in Israel or of certain companies being "economically linked to Israel’s illegal occupation of the Palestinian territories.” Dead Sea products Dead Sea products refers to cosmetic products based on materials extracted from the Dead Sea, such as salt, mud, and potash. Ziva Gilad, a spa technician, came up with the idea of marketing Dead Sea mud after watching women tourists scooping up the mud to