EastEnders created the Beale and Fowler family, drawing on his own background. His mother, Ethel Holland, was one of four sisters raised in Walthamstow. Her eldest sister, Lou, had married a man named Albert Beale and had two children, named Peter and Pauline. These family members were the basis for Lou Beale, Pete Beale and Pauline Fowler. Holland also created Pauline's unemployed husband Arthur Fowler, their children Mark Fowler and Michelle Fowler, Pete's wife Kathy Beale and their son Ian Beale. Smith used her personal memories of East End residents she met when researching Victorian squares. Ethel Skinner was based on
Pauline Fowler introduced, who then accompanied her and Prince Philip on their tour of the set. Despite being popular with many, the character of Pauline has also garnered much criticism over the years. Persistent criticism has been given to the character's dowdy attire, particularly the perception that she rarely wears anything but a baggy cardigan; a claim that Wendy Richard herself categorically disputes. In addition, Pauline has also received much criticism for her miserable demeanour—"a face like a month of wet weekends" and "a voice that could curdle milk." She has been described as the "Wicked Witch of Walford" and "a character