EastEnders created the Beale and Fowler family, drawing on his own background. His mother, Ethel Holland, was one of four sisters raised in Walthamstow. Her eldest sister, Lou, had married a man named Albert Beale and had two children, named Peter and Pauline. These family members were the basis for Lou Beale, Pete Beale and Pauline Fowler. Holland also created Pauline's unemployed husband Arthur Fowler, their children Mark Fowler and Michelle Fowler, Pete's wife Kathy Beale and their son Ian Beale. Smith used her personal memories of East End residents she met when researching Victorian squares. Ethel Skinner was based on
Pauline Fowler specifics, such as her fictional time of her birth: "It was vital that we should get to know our own characters intimately and so the cast initially sat together in family groups to learn our lines and bond with our 'relations' ... it was essential to develop the rapport that families, who'd been together for years, would naturally have." Richard's casting was considered to be "a giant leap of faith" by co-creators Holland and Smith, but one that ultimately "landed on its feet", because Pauline went on to be one of the longest running characters in "EastEnders"' history, remaining with