Bordeaux wine year. Sales in Britain dropped 33% in value during the same period. The UK, a major market, now imports more wine from Australia than from France. Amongst the possible causes for this economic crisis are that many consumers tend to prefer wine labels that state the variety of grape used, and often find the required French AOC labels difficult to understand. Christian Delpeuch, president emeritus of Plan Bordeaux hoped to reduce production, improve quality, and sell more wine in the United States. However, two years after the beginning of the program, Mr Delpeuch resigned, "citing the failure of the French
History of Bordeaux wine affair between the Bordeaux chateaux, the privateers and the London auction houses to get around the war time politics of the period. In 1725, the spread of vineyards throughout Bordeaux was so vast that it was divided into specific areas so that the consumer could tell exactly where each wine was from. The collection of districts was known as the "Vignoble de Bordeaux", and bottles were labeled with both the region and the area from which they originated. During this period, Nicolas-Alexandre, marquis de Ségur rose to prominence as the "Prince of Vignes" due to his ownership of some of