Harbhajan Singh Khalsa detailed demand for a retraction published under the title "Time Will Tell" in the 3HO publication "Beads of Truth", Issue 36, Fall 1977. Harbhajan Singh is mentioned in a range of reference works, including the "New Age Encyclopedia". Western scholarly appraisal of his work may be found in Hew McLeod's "Who is a Sikh?" and "Sikhism", and in Verne A. Dusenbery's article "Punjabi Sikhs and Gora Sikhs: Conflicting Assertions of Sikh Identity in North America". BBC interviewed Singh at the 300th anniversary celebration of the Baisakhi holiday at Anandpur Sahib, India in 1999. Harbhajan Singh is also featured in books
Harbhajan Singh at The Oval in London, was partly attributed to his marketability. Harbhajan had generated a large personal following in the western London suburb of Southall, which boasts a majority Punjabi Sikh population, when he lived there in 1998 while training under Fred Titmus. In 2006 Harbhajan's endorsements generated controversy when he appeared without his turban in an advertisement for Royal Stag whisky. This angered many orthodox Sikhs, leading to anti-Harbhajan protests in the Sikh holy city of Amritsar, with effigies of Harbhajan being burnt. The Sikh clergy and Shiromani Gurdwara Prabandhak Committee demanded an apology from him and asked Seagram's