Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Jordan Rossiter Rossiter has represented England at U16, U17, U18 and U19 level. He captained England U16 as they won the 2012 Victory Shield. In November 2013, Rossiter was described as one of the "fab four" Liverpudlian players who were at the heart of the England U17 squad. Rossiter represented England U17 in the 2014 Algarve Tournament, with England coming second to Germany after a 1–0 loss in the final game. In September 2014 Rossiter received his first England U18 call-up for a double-header against the Netherlands, and made his U18 debut in a 4–1 victory. On 27 August 2015, Rossiter received