The Jerry Lewis MDA Labor Day Telethon individual stations, airing on ABC on Sunday, September 1, 2013, and running two hours. The final edition aired on ABC on August 31, 2014, again as a two-hour special, beginning at 9PM ET/PT. It was announced on May 1, 2015 that the MDA would be discontinuing the annual event for good. Jerry Lewis began hosting telethons to benefit the Muscular Dystrophy Associations of America (MDAA) in 1952 after a plea from a staff member who worked with Lewis and Dean Martin on "The Colgate Comedy Hour". Lewis had previously taken part in what has been described as the very first
Jerry Lewis Lewis in profile. Initially 158 territories were franchised, with a buy-in fee of $10,000 or $15,000 depending on the territory, for what was called an "individual exhibitor". For $50,000, Jerry Lewis Cinemas offered an opportunity known as an "area directorship", in which investors controlled franchising opportunities in a territory as well as their own cinemas. The success of the chain was hampered by a policy of only booking second-run, family-friendly films. Eventually the policy was changed, and the Jerry Lewis Cinemas were allowed to show more competitive movies. But after a decade the chain failed and both Lewis and National