BBC West Midlands schedule - and "Midlands Today" in 1964, one of the UK's first daily regional news programmes. Regional television had been established in 1957 with the launch of local evening news bulletins. Although it fared better than the struggling BBC North or BBC West (which was threatened for a while with being absorbed by the Midlands Region), it was clear that if BBC Midlands was too large to be truly local in the radio market, it was equally too small to be as self-sufficient across the full range of television programming as it had been in radio. The result was the
BBC One "Blue Peter" and "Newsround", two of CBBC's flagship programmes; "Blue Peter" which recorded its lowest viewing numbers since it started in 1958, and "Newsround" with fewer than 100,000 viewers compared to 225,000 in 2007. As part of the Delivering Quality First proposals submitted by the BBC in October 2011 and approved by the BBC Trust in May 2012, all children's programming on BBC One and Two would be moved permanently to the CBBC and CBeebies channels following the digital switchover. It was found that the majority of child viewers watched the programmes on these channels already and that only 7%