EastEnders created the Beale and Fowler family, drawing on his own background. His mother, Ethel Holland, was one of four sisters raised in Walthamstow. Her eldest sister, Lou, had married a man named Albert Beale and had two children, named Peter and Pauline. These family members were the basis for Lou Beale, Pete Beale and Pauline Fowler. Holland also created Pauline's unemployed husband Arthur Fowler, their children Mark Fowler and Michelle Fowler, Pete's wife Kathy Beale and their son Ian Beale. Smith used her personal memories of East End residents she met when researching Victorian squares. Ethel Skinner was based on
Pauline Fowler settling into the show as a replacement father figure for Mark and Martin and as Pauline's best friend. In 2005, Pauline embarks on a romance with a new character, Joe Macer (Ray Brooks), whom she meets at salsa classes. A relationship develops, and despite her initial trepidation, Pauline remarries in 2006, after almost a decade alone. Pauline's marriage to Joe was an attempt to give the character a "new lease of life", and her wedding day was screened to coincide with "EastEnders"' 21st anniversary. Richard was openly opposed to her character remarrying, but she was eventually convinced by the executive