Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Long drink Long drink A long drink or tall drink is an alcoholic mixed drink with a relatively large volume (> 12 cl, frequently 16–40 cl or between 5–9 fluid ounces). A long drink will have a tall glass full of mixer, in contrast to a short drink which has less mixer. Short drinks are generally stronger since both types tend to contain the same amount of alcohol. Long drinks are therefore generally more dilute than short drinks. A classic long drink is a Tom Collins. A simple style of long drink is the highball, a cocktail composed of one liquor and