Number 2 (Austin Powers) having invested in Starbucks (presumably as the main shareholder and thus, owner of the company), and in "Austin Powers in Goldmember", lowering the agent fee of Hollywood Talent Agency (another front company for Dr. Evil) to 9% rather than 10%, allowing them to sign big stars like George Clooney, Julia Roberts, and Leonardo DiCaprio. Number 2 shows more interest in conquering the world economy than the world itself. He often tries to convince Dr. Evil to devote his time to lucrative legitimate enterprises rather than world domination, but is ignored. At one point, he claims that shifting resources towards Starbucks
Austin Powers: The Spy Who Shagged Me only gave part of the title ("Austin Powers: The Spy Who—") before cutting off with one of a range of slightly suggestive scenes from the film, such as Austin squeezing out the contents of a massage oil bottle. The post-watershed adverts, aired later in the evening, gave the full title. There were also two variations of the posters; one of them asterisked out the middle of the offending word. Other posters had named the film as "Austin Powers 2". According to the "Collins English Dictionary", the use of the word "shag" in the film's title helped to increase the word's