BBC One until the first Independent Television station began to broadcast on 22 September 1955, when ITV started broadcasting. The competition quickly forced the channel to change its identity and priorities following a large reduction in its audience. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. The station, renamed BBC TV in 1960, became BBC1 when BBC2 was launched on 20 April 1964 transmitting an incompatible 625-line image on UHF. The only way to receive all channels was
BBC iPlayer when one of its channels offers on demand programming to Sky receivers. BBC iPlayer via Sky requires a subscription to Sky TV channels or to Sky+ and a Sky+ HD box with an internet connection. In December 2009, Cello Electronics released the Marks & Spencer branded iViewer TV. The television is internet enabled, allowing for the viewing of online content including the BBC iPlayer, which has its own physical button on the remote, although BBC iPlayer HD wasn't available until 2010. On 11 January 2010, the BBC announced that BBC iPlayer would be built directly into TVs that would be