Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Joan Collins based on the creation and behind-the-scenes production of "Dynasty." In early 2006, Collins toured the United Kingdom in "An Evening with Joan Collins", a one-woman show in which she detailed the highs and lows of her career and life, directed by her by-then husband Percy Gibson. In 2006, she reunited with her "Dynasty" co-stars for the nonfiction special "Dynasty Reunion: Catfights and Caviar". Later that year, she began a tour of North America in the play "Legends!" with former "Dynasty" co-star Linda Evans, which concluded in May 2007 after a 30-week run. In 2005, Collins joined the cast of the