Bordeaux wine year. Sales in Britain dropped 33% in value during the same period. The UK, a major market, now imports more wine from Australia than from France. Amongst the possible causes for this economic crisis are that many consumers tend to prefer wine labels that state the variety of grape used, and often find the required French AOC labels difficult to understand. Christian Delpeuch, president emeritus of Plan Bordeaux hoped to reduce production, improve quality, and sell more wine in the United States. However, two years after the beginning of the program, Mr Delpeuch resigned, "citing the failure of the French
Ancient Rome and wine of Cordoba and the sherry winemaking region of Cádiz. While the Carthaginians and Phoenicians were the first to introduce viticulture to Spain, Rome's influential wine technology and the development of road networks brought new economic opportunities to the region, elevating grapes from a private agricultural crop to an important component of a viable commercial enterprise. Spanish wine was in Bordeaux before the region produced its own. French historian Roger Dion has suggested that the balisca vine (common in Spain's northern provinces, particularly Rioja) was brought from Rioja to plant the first Roman vineyards of Bordeaux. Spanish wines were frequently traded