Ticker symbol parks in the United States, uses "FUN" as its symbol. Harley-Davidson uses "HOG" for its Harley Owners Group. Yamana Gold uses "AUY", because on the periodic table of elements, "Au" is the symbol for gold. Sotheby's (the famous auction house) uses the symbol "BID". While most symbols come from the company's name, sometimes it happens the other way around. Tricon Global, owner of KFC, Pizza Hut and Taco Bell, adopted the symbol "YUM" to represent its corporate mission when the company was spun out of PepsiCo in 1997. In 2002, the company changed its name to match its symbol, adopting
Symbol Hence, "outward sign" of something. The meaning "something which stands for something else" was first recorded in 1590, in Edmund Spenser's "Faerie Queene". In considering the effect of a symbol on the psyche, in his seminal essay "The Symbol without Meaning" Joseph Campbell proposes the following definition: "A symbol is an energy evoking, and directing, agent". Later, expanding on what he means by this definition Campbell says: Jared Elisha defined symbolism that is something that stands for another, it can be place, object, or a person Heinrich Zimmer gives a concise overview of the nature, and perennial relevance, of symbols.