Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Gordon Rossiter by the Scottish Highlands and Swedish forests and lakes. He has also painted many West Country English villages, as well as Swedish villages, in oils and aquarelle. Rossiter drew his first Salvation Army motif already when he was seven years old, since then, art has been a natural part of his life. After leaving secondary school he studied art at the Royal West of England Academy in Bristol for three years, and went on to complement his education by studying ceramics at Weston-Super-Mare Polytechnic. Rossiter had his first exhibitions in the late 1970s in the UK, after which he has