FIFA World Cup hosts second of these, the 1938 FIFA World Cup, in France was controversial, as the South American countries had been led to understand that the World Cup would rotate between the two continents. Both Argentina and Uruguay thus boycotted the tournament. The first tournament following World War II, held in Brazil in 1950, had three teams withdraw for either financial problems or disagreements with the organization. To avoid any future boycotts or controversy, FIFA began a pattern of alternation between the Americas and Europe, which continued until the 2002 FIFA World Cup in Asia. The system evolved so that the host
2014 FIFA World Cup marketing 2014 FIFA World Cup marketing The marketing of the 2014 FIFA World Cup includes sale of tickets, support from sponsors and promotion through events that utilize the symbols and songs of the tournament. The official logo of the competition is entitled "Inspiration", and was created by Brazilian agency "Africa". The design is based around a photograph of three victorious hands together raising the World Cup trophy and its yellow and green colouring is meant to represent Brazil warmly welcoming the world to their country. It was unveiled at a ceremony held during the 2010 World Cup in Johannesburg. The design