Ticker symbol parks in the United States, uses "FUN" as its symbol. Harley-Davidson uses "HOG" for its Harley Owners Group. Yamana Gold uses "AUY", because on the periodic table of elements, "Au" is the symbol for gold. Sotheby's (the famous auction house) uses the symbol "BID". While most symbols come from the company's name, sometimes it happens the other way around. Tricon Global, owner of KFC, Pizza Hut and Taco Bell, adopted the symbol "YUM" to represent its corporate mission when the company was spun out of PepsiCo in 1997. In 2002, the company changed its name to match its symbol, adopting
.au domain registration on 1 July 2002. Since this new regime, any registration has to be ordered via a registrar. Oversight of ".au" is by .au Domain Administration (auDA). It is a not-for-profit organisation whose membership is derived from Internet organisations, industry members and interested individuals. The organisation operates with the endorsement of the Australian Government and with the delegated authority of ICANN. Policy for .au is devised by "policy development panels". These panels are convened by auDA and combine public input with industry representation to derive policy. The day-to-day operation of the .au registry technical facility is tendered out by