Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Clinton Rossiter Cornell University), Clinton, and Joan Rossiter. He was raised to give priority to family and social expectations. He attended Westminster preparatory school in Simsbury, Connecticut and graduated Phi Beta Kappa from Cornell University in 1939, where he was also a member of the Quill and Dagger society. In 1942, Princeton University awarded him a doctorate for his thesis "Constitutional Dictatorship: Crisis Government in the Modern Democracies". Immediately after American entry into World War II, Rossiter joined the United States Naval Reserves and served for three years as a gunnery officer, mostly on the in the Pacific Theater, reaching the rank