EastEnders created the Beale and Fowler family, drawing on his own background. His mother, Ethel Holland, was one of four sisters raised in Walthamstow. Her eldest sister, Lou, had married a man named Albert Beale and had two children, named Peter and Pauline. These family members were the basis for Lou Beale, Pete Beale and Pauline Fowler. Holland also created Pauline's unemployed husband Arthur Fowler, their children Mark Fowler and Michelle Fowler, Pete's wife Kathy Beale and their son Ian Beale. Smith used her personal memories of East End residents she met when researching Victorian squares. Ethel Skinner was based on
Arthur Fowler that saw Pauline turn violent and hit Arthur in the face with a frying pan. This episode (written by Tony McHale and directed by Keith Boak) was chosen by writer Colin Brake as the episode of the year in "EastEnders: The First Ten Years". Arthur became one of "EastEnders" best loved characters, and his reputation as an eternal loser endeared him to viewers. In 1995 audiences were shocked and horrified when Arthur was framed for the embezzlement of the Flowering Wilderness Campaign funds and wrongfully imprisoned. There was a public outcry and a nationwide Free Arthur Fowler campaign was launched.