Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Ryan Rossiter and 7.9 rebounds per game as the Saints made another NCAA tournament appearance. As a junior Rossiter broke out, averaging 13.8 points and 11.1 rebounds per game and leading the conference in rebounding and field goal percentage (.571). Rossiter was named first team all-conference as the Saints won their third straight MAAC title and NCAA appearance. As a senior, Rossiter improved again. He averaged 18.7 points and 13.2 rebounds per game (placing him second nationally in rebounds per game to Morehead State's Kenneth Faried). Rossiter was named MAAC player of the year and an honorable mention Associated Press All-American. Rossiter