Dead Sea on the Israeli side allows production of magnesium metal (by a subsidiary, Dead Sea Magnesium Ltd.). Due to the popularity of the sea's therapeutic and healing properties, several companies have also shown interest in the manufacturing and supplying of Dead Sea salts as raw materials for body and skin care products. Since 1930, when its surface was and its level was below sea level, the Dead Sea has been monitored continuously. In recent decades, the Dead Sea has been rapidly shrinking because of diversion of incoming water from the Jordan River to the north. The southern end is fed by
Dead Sea a density of 1.24 kg/litre, which makes swimming similar to floating. The Dead Sea is receding at an alarming rate. Multiple canals and pipelines were proposed to reduce its recession, which had begun causing many problems. The Red Sea–Dead Sea Water Conveyance project, carried out by Jordan, will provide water to neighbouring countries, while the brine will be carried to the Dead Sea to help stabilise its levels. The first phase of the project is scheduled to begin in 2018 and be completed in 2021. In Hebrew, the Dead Sea is ' (), meaning "sea of salt" (Genesis 14:3). The