Ticker symbol parks in the United States, uses "FUN" as its symbol. Harley-Davidson uses "HOG" for its Harley Owners Group. Yamana Gold uses "AUY", because on the periodic table of elements, "Au" is the symbol for gold. Sotheby's (the famous auction house) uses the symbol "BID". While most symbols come from the company's name, sometimes it happens the other way around. Tricon Global, owner of KFC, Pizza Hut and Taco Bell, adopted the symbol "YUM" to represent its corporate mission when the company was spun out of PepsiCo in 1997. In 2002, the company changed its name to match its symbol, adopting
Tangible symbol systems of communication for individuals who are unable to understand or communicate using abstract systems, such as speech or sign language. Properties of tangible symbols include permanency, capacity to be manipulated by both the user and the communication partner, and an obvious relationship between the symbol and the referent. They can represent items, people, activities and/or events, and look or feel similar to what they refer to. For example, a cup can be used as three-dimensional tangible symbol to represent the action: "drink". A photograph of a cup can be used as a two-dimensional tangible symbol to also represent the action