Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Leo Rossiter Affairs and Provincial Secretary. After retiring from politics, Rossiter served as chair of the Workman's Compensation Board. He also served as chair of the Morell Village Commission. Rossiter died at the Queen Elizabeth Hospital in Charlottetown at the age of 73. Leo Rossiter Anglers' Park in Morell was named in his honour. Leo Rossiter Leo Francis Rossiter (January 15, 1923 – October 25, 1996) was a merchant, realtor and political figure on Prince Edward Island. He represented 2nd Kings in the Legislative Assembly of Prince Edward Island from 1955 to 1981 as a Progressive Conservative. He was born in Morell,