Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Joan Collins "Warning Shot" (1967), a drama; "Subterfuge" (1968), a thriller; and "If It's Tuesday, This Must Be Belgium" (1969), a comedy; She also appeared in Newley's autobiographical "Can Heironymus Merkin Ever Forget Mercy Humppe and Find True Happiness?" (1969). She was in a thriller with George Peppard, "The Executioner" (1970) and a quasi sequel to "Three in the Attic", "Up in the Cellar" (1970). In the early 1970s Collins returned to Britain and starred in a series of local movies, mostly thrillers and horror films: "Revenge" (1971), a revenge thriller; "Quest for Love" (1971), a romantic science fiction piece; "Tales from