13: Fear Is Real 13: Fear Is Real 13: Fear Is Real is a 2009 American horror reality competition series which premiered on January 7, 2009. It follows a group of 13 contestants as they are trying to survive in a setting inspired by horror movies. On May 27, 2009, The CW canceled the series after one season. "13: Fear Is Real" was produced by Magic Molehill Productions, Inc. and Warner Horizon Television Inc. in association with Jay Bienstock Productions and Ghost House Pictures with executive producers Jay Bienstock ("Survivor", "The Apprentice"), Sam Raimi (the "Spider-Man" films, the "Evil Dead" films) and Robert Tapert
Fear appeal Fear appeal Fear appeal is a term used in psychology, sociology and marketing. It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear. A well-known example in television advertising was a commercial employing the musical jingle: "Never pick up a stranger, pick up Prestone anti-freeze." This was accompanied by images of shadowy strangers (hitchhikers) who would presumably do one harm if picked up. The commercial's main appeal was not to the positive features of Prestone anti-freeze, but to the fear of what a "strange" brand