Cinzano of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. The Cinzano bicycling team had a central role in the film "Breaking Away". Cinzano was well known in Britain for its humorous television advertisements featuring Leonard Rossiter and Joan Collins. One of these featured the pair on a plane journey, with Rossiter accidentally hitting the "recline" switch on Collins chair, causing her to spill a
Alun Rossiter 2002. In 2003, Terry Russell bought the promoting rights for the Robins, and soon after Rossiter was installed as co-promoter and team manager. In 2010 he won the Elite League Championship with the Coventry Bees defeating the Poole Pirates. In 2012 he won the Elite League Championship with the Swindon Robins defeating the Poole Pirates. In 2017 he won the Elite League Championship with the Swindon Robins defeating the Wolverhampton Wolves. Alun Rossiter Alun John Rossiter (born 23 July 1965, in Swindon, England) is a retired speedway rider, and team manager of British Elite League team the Swindon Robins. Rossiter