BBC West Midlands schedule - and "Midlands Today" in 1964, one of the UK's first daily regional news programmes. Regional television had been established in 1957 with the launch of local evening news bulletins. Although it fared better than the struggling BBC North or BBC West (which was threatened for a while with being absorbed by the Midlands Region), it was clear that if BBC Midlands was too large to be truly local in the radio market, it was equally too small to be as self-sufficient across the full range of television programming as it had been in radio. The result was the
BBC Kids to launch BBC Kids, described as "a national English-language Category 2 specialty television service devoted to top-quality educational and entertaining programming for children and youth (ages 2-17). It will feature programming primarily from the UK and around the world. 65% of the programming will target children ages 2 to 11, the majority of which will target 6 to 11 years old and 35% will target youth ages 12 to 17." The channel was launched on November 5, 2001 as a joint venture between AAC and BBC Worldwide. The channel primarily aired programs from the UK, from which the vast majority