Mercury (toy manufacturer) Marklin, the company was started in 1932, by Attilio Clemente and Antonio Cravero, but its first toy was a gun produced about 1939 (Batazzi et al 1974; Force 1992, 5; History of Mercury 2013; Ralston 2009, 62). The company first began making toy cars just after World War II, so is one of the earliest diecast model makers preceding Corgi and many others and it was the earliest producer in Italy (Richardson 1999, 134). In Italy there was little competition for Mercury through most of the 1950s (Force 1992, 5). Early cars were more Tootsietoy-like with simple cast bodies, wheels
James Bond Car Collection used later. After the Rolls-Royce had been distributed, the series finished until being redistributed as Bond in Motion in 2017. The James Bond Car Collection was a fortnightly (later monthly) release of James Bond model cars displayed in detailed scenes from the James Bond movies. From Bond's first car, the Sunbeam Alpine, to his newest, the Aston Martin DBS V12. The most legendary and some not so legendary cars from more than 50 years of Bond movies are featured. Each magazine issue came with a 1:43-scale model car from an Eon Productions James Bond movie, diecast in metal, with some