Emmerdale new production team headed by executive producer Keith Richardson was brought in and the show's focus moved to the nearby village of Beckindale, with more dramatic storylines such as Pat Sugden's 1986 car crash and the 1988 Crossgill fire. By 1988, the show had been moved to an evening time slot in all ITV regions. "Emmerdale Farm" also began broadcasting episodes year-round that year. Reflecting its change in focus, the title was changed to "Emmerdale" on 14 November 1989. Coinciding with the title change was the introduction of the wealthy Tate family, bringing with them racier storylines. Under Richardson, the
Emmerdale 2017 were broadcast in Finland in October 2018. "Emmerdale" attracts an average of 300,000 to 400,000 viewers per episode, being the most watched non-Finnish every-weekday program in Finnish television. "Emmerdale" is broadcast in New Zealand weekdays on ONE, with an hour-long episode Monday to Thursday and a half-hour episode on Friday from 12:30 to 13:00. It is the second-most-watched daytime programme, after the news. Episodes are broadcast a month behind ITV's. "Emmerdale" was broadcast in Australia for the first time in July 2006, when UKTV began airing the 2006 series with episode 4288. As of April 2016, UKTV episodes are