The Love Bug all the future scenes when Jim is braking. The second instance is on the ignition key, when Jim tries to shut down the braking Herbie. The later sequels produced, however, do promote the Volkswagen name (as sales of the Beetle were down when the sequels were produced). The VW "Wolfsburg" castle emblem on the steering wheel hub is also seen throughout the car's interior shots. Within the script, the car was only ever referred to as "Herbie", "the small car" or "the Bug"—the latter, although a common nickname for the Beetle, was not trademarked by Volkswagen at the time of
Volkswagen Beetle in Mexico accompanied by a Mariachi singing the song "Las Golondrinas" (A Mexican folk song that speaks of a farewell). This latter Beetle was headed to the port of Veracruz where a ship would take it to its final destination. The rest of the units, in spite of costing MXP$84,000 (a "Unified" Volkswagen Beetle cost MXP$69,000), moved very quickly from dealerships, leaving many people with the desire to own one of these copies unsatisfied. At this time, Volkswagen presented some advertising with a nostalgic tone. In some of them, they showed a small space to park, and many cars that tried unsuccessfully