Wham-O called their new product the Hula Hoop. (The name had been used since the 18th century, but till then had not been registered as a trademark.) The Hula-Hoop became the biggest toy fad in modern history. Twenty-five million were sold in four months, and in two years sales reached more than 100 million. "Hula Hoop mania" continued through the end of 1959, and netted Wham-O US$45 million (US$346M adjusted for inflation to 2012). Shortly thereafter, the company had another huge success with the Frisbee. In 1955, inventor Fred Morrison began marketing a plastic flying disc called the Pluto Platter. He
Morrison, Illinois which operated under the name Ice Cooling Appliance Corporation (ICA), purchased the plant. The toy factory, Rich Illinois Manufacturing, moved to Clinton, Iowa. In 1954, ICA was sold to American Air Filter Company, Inc. at Louisville, Kentucky, which had consolidated with Herman Nelson Corporation of Moline, Illinois. In 1957, the Herman Nelson division established a factory in Morrison to manufacture air blowers, small portable heaters, and air conditioners, which eventually closed in 1966, moving to Brownsville, Tennessee. General Electric started its Morrison plant in 1949, as a branch of the Schenectady, New York department. It became the Appliance Control Department