Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Cock ale Francis Grose's "Classical Dictionary of the Vulgar Tongue" (1785), which also calls it provocative. Writing in 1929, William Henry Nugent claimed that Cock ale was a concoction of bread and ale fed to fighting birds. Several authors have theorised that "Cock ale" may have mutated into "cocktail", an American word first used in 1806 whose origin is now lost. Cock ale Cock ale, popular in 17th and 18th-century England, was an ale whose recipe consisted of normal ale brewed inside a container, to which was later added a bag stuffed with a parboiled, skinned and gutted cock, and various fruits