The Love Bug all the future scenes when Jim is braking. The second instance is on the ignition key, when Jim tries to shut down the braking Herbie. The later sequels produced, however, do promote the Volkswagen name (as sales of the Beetle were down when the sequels were produced). The VW "Wolfsburg" castle emblem on the steering wheel hub is also seen throughout the car's interior shots. Within the script, the car was only ever referred to as "Herbie", "the small car" or "the Bug"—the latter, although a common nickname for the Beetle, was not trademarked by Volkswagen at the time of
Volkswagen Beetle in Mexico Federal" to serve as a public transportation vehicle, thus becoming the standard taxi in Mexico City. In 1972, the Volkswagen Beetle received the larger front windows used on German Beetles since 1965, though the rear window remained the smaller 1965–71 size. The larger rear window, introduced on German Beetles in 1972, did not appear on the Mexican Beetle until 1985. Enlarged tail lights, first used on 1971–72 German models (except VW 1200), were also added. The 1973 model was highly popular, due to the previous year's improvements, as well as the new four bolt 15" (“small 4” as opposed to