Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Erta Ale Erta Ale Erta Ale (or Ertale or Irta'ale) is a continuously active basaltic shield volcano in the Afar Region of northeastern Ethiopia. It is situated in the Afar Depression, a badland desert area. Erta Ale is the most active volcano in Ethiopia. Erta Ale is high, with one or sometimes two active lava lakes at the summit which occasionally overflow on the south side of the volcano. It is notable for holding the longest-existing lava lake, present since the early years of the twentieth century (1906). Volcanoes with lava lakes are very rare: there are only six in the world.