The Love Bug all the future scenes when Jim is braking. The second instance is on the ignition key, when Jim tries to shut down the braking Herbie. The later sequels produced, however, do promote the Volkswagen name (as sales of the Beetle were down when the sequels were produced). The VW "Wolfsburg" castle emblem on the steering wheel hub is also seen throughout the car's interior shots. Within the script, the car was only ever referred to as "Herbie", "the small car" or "the Bug"—the latter, although a common nickname for the Beetle, was not trademarked by Volkswagen at the time of
Bug (2006 film) comedy love story. He stated in an interview, that "It's not a genre film, but marketing works in mysterious ways. They have to find a genre for it. 'This is a comedy. This is a melodrama. This is a love story. This is a horror film. This is an adventure film.' "Bug" doesn't fit easily into any of those categories." "Bug" was released on DVD. It was also available on HD DVD as a German exclusive, and has subsequently been released on Blu-ray Disc in Germany as well. A North American Blu-ray Disc release never materialized. The film received mixed