Borchester Borchester Borchester is a fictional town in the BBC Radio 4 radio series "The Archers". It is the county town of the fictional county of Borsetshire. According to series tradition it is located 6 miles north-east of Ambridge in the Am Vale and is an historic market and wool town. These typically English country-town features are complemented by more modern additions, such as Underwoods (an upmarket department store), Jaxx bar, which was previously a café both managed by Kenton Archer, and Ambridge Organics, the shop run by Helen Archer, who also makes the Borsetshire Blue cheese sold in Underwoods. As
Soap opera slot and was set in rural Yorkshire. Increased viewership resulted in "Emmerdale" being moved to a prime-time slot in the 1980s. "Pobol y Cwm" ("People of the Valley") is a Welsh language serial that has been produced by the BBC since October 1974, and is the longest-running television soap opera produced by the broadcaster. "Pobol y Cwm" was originally broadcast on BBC Wales television from 1974 to 1982; it was then moved to the Welsh-language television station S4C when it opened in November 1982. The program was occasionally shown on BBC1 in London during periods of regional optout in the