Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Ale on Trent, which are often called pale ales regardless of the method of dispatch. In the nineteenth century, the Bow Brewery in England exported beer to India, including a pale ale that benefited from the duration of the voyage and was highly regarded among consumers in India. To avoid spoilage, Bow and other brewers added extra hops as a natural preservative. This beer was the first of a style of export ale that became known as India Pale Ale or IPA. Developed in hope of winning the younger people away from drinking lager in favour of cask ales, it is