The Love Bug at Walt Disney World in Orlando, Florida, Herbie has been immortalized in the "Love Bug" buildings 6 and 7. A West German film series of five films featuring a similar Volkswagen, called Dudu or Superbug were written and directed by as well as starring Rudolf Zehetgruber. The film was released on VHS on March 4, 1980. It was re-released on November 6, 1985, September 11, 1991 and on October 28, 1994 with "Herbie Rides Again". It was soon re-released again on September 16, 1997 along with the entire "Herbie the Love Bug" film series. It was released on DVD for
Volkswagen Beetle (A5) in November 2012 when it also went on sale. Head of Technical Development for VW, Frank Welsch, indicated at the 2018 Geneva Motor Show that this would be the Beetle's final generation. On 13 September 2018, Volkswagen announced that the Beetle will cease production in July 2019. On 22 November 2010, on the final episode of the "Oprah's Favorite Things" special, Oprah Winfrey and Volkswagen announced every audience member that day would receive one of the Beetles upon its release in 2011. VW staff gave the audience their special keys to the car. This was followed by a teaser commercial