Emmerdale new production team headed by executive producer Keith Richardson was brought in and the show's focus moved to the nearby village of Beckindale, with more dramatic storylines such as Pat Sugden's 1986 car crash and the 1988 Crossgill fire. By 1988, the show had been moved to an evening time slot in all ITV regions. "Emmerdale Farm" also began broadcasting episodes year-round that year. Reflecting its change in focus, the title was changed to "Emmerdale" on 14 November 1989. Coinciding with the title change was the introduction of the wealthy Tate family, bringing with them racier storylines. Under Richardson, the
Emmerdale dead wood, and reinvent the soap virtually from scratch," which included survivors changing the village name from "Beckindale" to "Emmerdale". Since the plane crash, "Emmerdale" has had increasingly dramatic storylines and glamorous characters. In 1994, former "Coronation Street" producer Mervyn Watson was hired to inject more humour into the show. New long-term characters, such as the Windsor and Dingle families, were also introduced in the 1990s. The Tates became the soap's leading family during the decade, overshadowing the Sugdens and remaining at Home Farm for 16 years. Family members left or died and the last, Zoe Tate, left in 2005.