Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Burton Ale roasty, dark malts and aggressive hopping was a dead ringer for a more modern beer style: the Black IPA.” Burton Ale Burton Ale is a type of strong ale which has been described as "a draught beer darker and sweeter than bitter, named originally after the great brewing town of Burton-on-Trent but now common to all breweries wherever they are". The Beer Judge Certification Program has defined a style guideline for Burton Ale, which it describes as "A rich, malty, sweet, and bitter dark ale of moderately strong alcohol. Full bodied and chewy with a balanced hoppy finish and complex