The Simpsons their advertising. As a promotion for "The Simpsons Movie", twelve 7-Eleven stores were transformed into Kwik-E-Marts and sold "The Simpsons" related products. These included "Buzz Cola", "Krusty-O" cereal, pink doughnuts with sprinkles, and "Squishees". In 2008 consumers around the world spent $750 million on merchandise related to "The Simpsons", with half of the amount originating from the United States. By 2009, 20th Century Fox had greatly increased merchandising efforts. On April 9, 2009, the United States Postal Service unveiled a series of five 44-cent stamps featuring Homer, Marge, Bart, Lisa and Maggie, to commemorate the show's twentieth anniversary. "The Simpsons"
The Simpsons Game Simpsons Game", which parodies video games from 30 years prior to 2007, was forced to have some of its content removed after several video game companies complained about it. Rizzer, however, was still pleased with the amount of parody in the game and considered "The Simpsons" the "perfect vehicle to poke fun at the games industry". At the 2007 Games Convention in Leipzig, Germany, a poster for "Grand Theft Scratchy", one of the levels in "The Simpsons Game" and a parody of "Grand Theft Auto", was asked to be taken down by an employee of Rockstar Games, the company that