Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Ale (album) Ale (album) Ale is the eighth studio album by Italian singer Alexia released in 2008. The album is the first release on the Edel label after Alexia left Sony Music in 2007 and was the first studio album Alexia had released since 2004's Gli Occhi Grandi Della Luna. The album was released in Italy on CD on 27 June 2008 and for digital download the next day. A version which included the song Biancaneve was released in Europe on 24 July 2009. Two singles were released from the album; Grande Coraggio which had two videos filmed, one of which contained