Mercury (toy manufacturer) Marklin, the company was started in 1932, by Attilio Clemente and Antonio Cravero, but its first toy was a gun produced about 1939 (Batazzi et al 1974; Force 1992, 5; History of Mercury 2013; Ralston 2009, 62). The company first began making toy cars just after World War II, so is one of the earliest diecast model makers preceding Corgi and many others and it was the earliest producer in Italy (Richardson 1999, 134). In Italy there was little competition for Mercury through most of the 1950s (Force 1992, 5). Early cars were more Tootsietoy-like with simple cast bodies, wheels
Transformers: Revenge of the Fallen (toy line) form and emits sound effects and voice clips. Replacing the Cyber Slammers line of the first film, Battle Chargers are toy cars with pullback motors and sound effects. When they hit an object, their roofs transform into their robot modes. The line gets its name from a subset of Generation 1 Decepticons that instantly transformed from cars to robots. The Lights & Sounds line features non-transformable toy cars with pull-back action and electronic light and sound effects. Like the diecast line, each car has a molded illustration of their robot mode on their undercarriage. Multi-Packs are gift sets exclusive to