The Love Bug all the future scenes when Jim is braking. The second instance is on the ignition key, when Jim tries to shut down the braking Herbie. The later sequels produced, however, do promote the Volkswagen name (as sales of the Beetle were down when the sequels were produced). The VW "Wolfsburg" castle emblem on the steering wheel hub is also seen throughout the car's interior shots. Within the script, the car was only ever referred to as "Herbie", "the small car" or "the Bug"—the latter, although a common nickname for the Beetle, was not trademarked by Volkswagen at the time of
Volkswagen Beetle in Mexico day. In January 1964, "Volkswagen de México", S.A. de C.V. was established. Production from the Xalostoc plant was unable to meet the growing demand, and in June 1965, a new plant opened in the suburbs of Puebla, Puebla on a [more commonly measured as 204 hectares or 505 acres] On October 23, 1967, the first Volkswagen Beetle rolled off the assembly line at the Puebla plant. In mid-1968, a new 1500cc engine was introduced, replacing the previous 1200cc engine. A "VW 1500" badge or insignia appeared on the car's rear deck lid. On June 12, 1968, Mexico's 100,000th Beetle was