Santa's Little Helper event; however, their plan fails and a drunk shark that's discovered at the event becomes the new mascot instead. Santa's Little Helper gladly returns to the Simpson family. Santa's Little Helper's initial appearance on "The Simpsons" was in the first episode of the series, "Simpsons Roasting on an Open Fire", which aired on Dec. 17, 1989. Since then, he has become a recurring character. "The Simpsons" creator Matt Groening told "TV Guide" in 2000 that "we [the staff] painted ourselves into a corner with our Christmas episode. Once we wrote the dog into the show, we were stuck with him."
Brother's Little Helper medication. The episode features former Major League Baseball player Mark McGwire as himself. Finishing in 51st place, ratings for "Brother's Little Helper" were considered disappointing by "Deseret News", although the episode became the most watched program on the network that night. Following its broadcast, the episode was positively received by critics. In response to the episode, five months after the episode originally aired, United States president Bill Clinton held the first ever White House conference on Mental Health. Principal Skinner holds a Fire Prevention site at the Springfield Elementary Schoolyard. Then a skit featuring Ned and Maude Flanders goes awry.