Postage stamp design includes designs that are simply rejected by the stamp-buying public. The of the US is a well-known example; it consists merely of the slogan "Alcoholism: You Can Beat It!", which must have looked good during the design process, but affixed to the corner of an envelope it suggests that the recipient is an alcoholic in need of public encouragement, and few people ever used this stamp on their mail. Postage stamp design Postage stamp design is the activity of graphic design as applied to postage stamps. Many thousands of designs have been created since a profile bust of Queen Victoria
Presidents of the United States on U.S. postage stamps this tradition, being the first U.S. definitive issue on which no presidential portrait appeared; and presidents played only a minor role in the subsequent Great Americans series. Every U.S. president who was deceased has appeared on at least one U.S. postage stamp, and all but Richard Nixon and Gerald Ford have appeared on at least two. George H. W. Bush, who died November 30, 2018, is the only decesased president to not yet be featured on a U.S. postage stamp. The portrayals of various American presidents made their first appearances on U.S. postage at different times for very different reasons.