Emmerdale new production team headed by executive producer Keith Richardson was brought in and the show's focus moved to the nearby village of Beckindale, with more dramatic storylines such as Pat Sugden's 1986 car crash and the 1988 Crossgill fire. By 1988, the show had been moved to an evening time slot in all ITV regions. "Emmerdale Farm" also began broadcasting episodes year-round that year. Reflecting its change in focus, the title was changed to "Emmerdale" on 14 November 1989. Coinciding with the title change was the introduction of the wealthy Tate family, bringing with them racier storylines. Under Richardson, the
Sean Reynolds (Emmerdale) edginess" of his character, saying "If you are playing some doe-eyed hero it's cool but it's more fun to play baddies." Sean Reynolds first arrived in Emmerdale on 10 March 1999 along with his wife Angie, and two children Marc and Ollie. Sean settled down with his family in Emmerdale, and set up his own haulage firm. However, he found himself in stiff competition with rival businessman Chris Tate, who, like Sean, owned a successful haulage firm. Sean's stubbornness not to let Chris gain the upper-hand often got in the way of his own business, and there were several confrontations