The Love Bug all the future scenes when Jim is braking. The second instance is on the ignition key, when Jim tries to shut down the braking Herbie. The later sequels produced, however, do promote the Volkswagen name (as sales of the Beetle were down when the sequels were produced). The VW "Wolfsburg" castle emblem on the steering wheel hub is also seen throughout the car's interior shots. Within the script, the car was only ever referred to as "Herbie", "the small car" or "the Bug"—the latter, although a common nickname for the Beetle, was not trademarked by Volkswagen at the time of
Volkswagen Beetle in Mexico the Mexican Beetle was sold. At this time, the Mexican "Volkswagen" receives the larger rear window from 1972 and later German Beetles, and the bulged rear apron of the 1975 and later German Beetles. In mid-1986, a new Limited Edition was launched in Mexico: The "Volkswagen Europa Edition 1". This was the first "Volkswagen" available in Mexico in many years painted in black; besides this special painting, this new Limited Edition had chrome hub caps (the norm in the 80's were matt finished hub caps), inside it had seats upholstered in a honeycomb black and white design with Recaro headrests,