Frodo Lives! text 'Frodo Lives!' was displayed in large letters with a moving border. The term first became popular because of an increase in the availability and number of readers of the novel (which, up until that point, had been subject to rather mixed reviews) following release of the Ballantine Books paperback edition. While no longer as pervasive as it once was, the term continues to appear regularly in newspaper articles and popular culture related to Tolkien's stories. Frodo Lives! "Frodo Lives!" was a popular counterculture slogan in the 1960s and 1970s, referring to the character Frodo Baggins from J. R. R.
Frodo Baggins Inglorion calls him "Elf-friend" in acknowledgement of his ability to speak Elvish. After the Council of Elrond he is given the title "Ring-bearer". After the fulfilment of the quest bards call him "Nine-fingered Frodo" or "Frodo of the Nine Fingers", as Gollum had bitten off his finger to take the Ring from him. Frodo is the only prominent hobbit whose name is not explained in Tolkien’s Appendices to "The Lord of the Rings". In his letters Tolkien states that it is derived from Old English "fród" meaning "wise by experience". A character from Norse mythology called Fróði is mentioned in