The Banned (EastEnders) to be a successful merchandising tool for the serial, as it spawned two hit singles in the "real world". Actor Nick Berry released a ballad entitled "Every Loser Wins" in October 1986, having previously sung the song in character on-screen (accompanied by a piano). The song was written and produced by Stewart and Bradley James, along with Simon May who famously composed the "EastEnders" theme tune. "Every Loser Wins" was a smash hit, reaching number 1 in the UK singles chart, where it stayed for three weeks, knocking Madonna's "True Blue" off the top spot. It was the second biggest-selling
Love the One You're With Isley Brothers, whose unique gospel-driven cover of the song sent it to the charts again reaching number three R&B and number eighteen pop, giving the group their fifth US top 40 pop single. UK pop group Bucks Fizz covered the song as their eighteenth single in 1986. The single, released in August, was the follow-up to the group's comeback top ten hit "New Beginning (Mamba Seyra)" and was seen as a make or break release. Ultimately the song peaked at a low No.47 in the UK Singles Chart during a three-week run. In a review, music magazine "Number One" said