Arthur Hammerstein Arthur Hammerstein Arthur Hammerstein (December 21, 1872 – October 12, 1955) was an American songwriter, dramatist, playwright and theater manager Born and educated to a Jewish family in New York City, Hammerstein was the son of the theater impresario and composer Oscar Hammerstein I. Arthur started out as a bricklayer and plasterer, working on projects with his father including the Victoria Theater and Manhattan Opera House. In 1908 Hammerstein started working on becoming a producer, signing Italian singer Luisa Tetrazzini to the family's Manhattan Center and negotiating with Otto Kahn before moving to London in 1910. While there Arthur and
Oscar Hammerstein I (1896). While it was positively received by "The New York Times", Hammerstein's personal experience was less than peaceful, with the production being plagued by monetary issues with the cast and stage set. In the end, Hammerstein had profited only one-tenth of the costs that were put into the "Santa Maria" production. Nine years later, Longacre Square was renamed Times Square, and the area had become, through his efforts, a thriving theater district. Hammerstein built three more theaters there, the Victoria Theatre (1899), which turned to vaudeville presentation in 1904 and was managed by his son, Willie Hammerstein before closing in