Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Sussex Golden Ginger Ale Sussex Golden Ginger Ale Sussex Golden Ginger Ale is a "golden" ginger ale originally bottled in the town of Sussex, New Brunswick, Canada. It is produced by Canada Dry Mott's, a subsidiary of the Dr Pepper Snapple Group. The beverage is retailed in Canada's Maritime Provinces and northern areas in the state of Maine. Ginger ales generally come in two varieties. Golden ginger ale; which is dark colored and more strongly flavoured; and dry ginger ale, which is more common today. Dry ginger ale was developed during prohibition when ginger ale was used as a mixer for alcoholic beverages which