Charlie and the Chocolate Factory (film) factory, who then leads them into the facility. Individual character flaws cause four children to give into temptation and the Oompa-Loompas (Deep Roy) sing a song of morality after each elimination. During the tour, flashbacks reveal Wonka's troubled past; his father, a prominent dentist named Wilbur (Christopher Lee), strictly forbade Wonka from consuming candy due to the potential risk to his teeth. After sneaking over a piece of candy, Wonka was instantly hooked, and ran away to follow his dreams. When he returned, both his father and their house were gone. After the tour, the four children leave the factory
The Willy Wonka Candy Company film version in exchange for the candy bar tie-in. Quaker, who had previous experience in the film industry, bought the rights to the book and financed the picture for the purpose of promoting their new "Wonka Bar". The name of Dahl's "Charlie and the Chocolate Factory" however was renamed to "Willy Wonka & the Chocolate Factory" for promotion purposes. The new brand was produced by Chicago-based company Breaker Confections (a subsidiary of Quaker Oats), which in 1975 was acquired by Sunmark Corporation of Saint Louis, Missouri. The original Wonka Bars never saw store shelves due to factory production problems prior