Willy Wonka & the Chocolate Factory the tickets will receive a factory tour and a lifetime supply of chocolate. The first four tickets are found by the gluttonous Augustus Gloop, the spoiled Veruca Salt, the gum-chewing Violet Beauregarde, and the television-obsessed Mike Teevee. As each winner is announced on TV, a man whispers to them. Charlie opens two Wonka Bars but finds no Golden Ticket. The newspapers announce the fifth ticket was found by a millionaire in Paraguay causing Charlie to lose hope. The next day, Charlie finds some money in a gutter in the street and uses it to buy a Scrumdiddlyumptious bar. With the
The Willy Wonka Candy Company film version in exchange for the candy bar tie-in. Quaker, who had previous experience in the film industry, bought the rights to the book and financed the picture for the purpose of promoting their new "Wonka Bar". The name of Dahl's "Charlie and the Chocolate Factory" however was renamed to "Willy Wonka & the Chocolate Factory" for promotion purposes. The new brand was produced by Chicago-based company Breaker Confections (a subsidiary of Quaker Oats), which in 1975 was acquired by Sunmark Corporation of Saint Louis, Missouri. The original Wonka Bars never saw store shelves due to factory production problems prior