Legoland Legoland Legoland (trademark in uppercase as LEGOLAND) is a chain of family theme parks, which has its main focus on the toy Lego. They are not fully owned by The Lego Group itself; rather they are owned and operated by the British theme park company Merlin Entertainments. The Legoland Billund Resort opened in Billund, Denmark in 1968, followed by the Legoland Windsor Resort in Windsor, England in 1996. Further parks opened in Germany, Japan, Malaysia, Dubai, the United States (California and Florida). Parks in South Korea, New York, and Shanghai are currently under construction. The parks are marketed to families
Legoland with younger children (11 and under), and although the attractions include a number of roller coasters, the roller coasters are not as numerous or as extreme as those in other parks, and there is a greater emphasis on rides suitable for younger children. Legoland parks are split into various areas, which are consistent among the chain's parks. For example, all six of the parks include a Lego miniland, a model village which includes models of landmarks and scenes from around the world, made from millions of genuine Lego bricks. An important aspect of Legoland is education and learning. Examples include: