Rodgers and Hammerstein It was a great success, winning Rodgers and Hammerstein their lone Oscar, for the song "It Might as Well Be Spring", but it was also unadventurous material for them, compared with several of their Broadway shows. In 1962, an unsuccessful remake of the musical film was released. In 1969, the St. Louis Municipal Opera presented the world stage premiere of "State Fair" starring Ozzie and Harriet Nelson. The production was directed by James Hammerstein, supervised by Richard Rodgers and choreographed by Tommy Tune. "State Fair" finally arrived on Broadway on March 27, 1996, with Donna McKechnie and Andrea McArdle, produced
Oscar Hammerstein I (1896). While it was positively received by "The New York Times", Hammerstein's personal experience was less than peaceful, with the production being plagued by monetary issues with the cast and stage set. In the end, Hammerstein had profited only one-tenth of the costs that were put into the "Santa Maria" production. Nine years later, Longacre Square was renamed Times Square, and the area had become, through his efforts, a thriving theater district. Hammerstein built three more theaters there, the Victoria Theatre (1899), which turned to vaudeville presentation in 1904 and was managed by his son, Willie Hammerstein before closing in