Audi Cup Audi Cup The Audi Cup is a biennial two-day pre-season football tournament that features four teams, and is staged at the Allianz Arena in Munich, Germany. It is held on odd years since 2009, opposite the FIFA World Cup and UEFA Euro, before the start of the Bundesliga season. The first Audi Cup in 2009 was organised and promoted by car manufacturer Audi AG to celebrate their 100th year of trading and was won by hosts Bayern Munich. It was held in place of the Franz-Beckenbauer-Cup, which took place in 2007, 2008 and 2010. The second edition of the Audi
Audi & Co KG and s12 GmbH. Audio samples were created in Klangerfinder's sound studio in Stuttgart, becoming part of Audi Sound Studio collection. Other Audi Sound Studio components include The Brand Music Pool, The Brand Voice. Audi also developed Sound Branding Toolkit including certain instruments, sound themes, rhythm and car sounds which all are supposed to reflect the AUDI sound character. Audi started using a beating heart sound trademark beginning in 1996. An updated heartbeat sound logo, developed by agencies KLANGERFINDER GmbH & Co KG of Stuttgart and S12 GmbH of Munich, was first used in 2010 in an Audi