The Archers listening figures. Partly established with the aim towards educating farmers following World War II, "The Archers" soon became a popular source of entertainment for the population at large, attracting nine million listeners by 1953. "The Archers" is set in the fictional village of Ambridge in the fictional county of Borsetshire, in England. Borsetshire is situated between, in reality, the contiguous counties of Worcestershire and Warwickshire, south of Birmingham in The Midlands. Possibly based on the village of Cutnall Green, various other villages claim to be the inspiration for Ambridge; "The Bull", Ambridge's pub, is modelled on The Old Bull in
Mobile soap opera Tatiana Gregorieva, Riki Lee Coulter,Amy Erbacher, and starred Marty Worrall, & Daniel O'Connor. Random Place was sponsored by Vodafone and produced by Bill Roberts. Another mobile Soap FanTESStic produced in Spain by Telefónica, was translated and sold into five other markets including UK, Chile & Australia (on April 8, 2005). The concept was awarded the Best Mobile Application Award Europe 2003. Mobile soap opera A mobile soap opera is a soap opera developed for the mobile phone platform. The series can be viewed by mobile phones, the internet or MSN Messenger. Subscribers register online and receive two episodes a day,