Audi Driving Experience Audis 'trademark' quattro four-wheel drive system. These activities are all carried out in a safe (but realistic) environment, away from public roads/highways. AUDI AG provides all of the vehicles, along with hospitality at each facility. The Audi Driving Experience originated in Audi's home country of Germany. Subsequently rolled out to other locations in mainland Europe, the Audi Driving Experience is offered in differing formats, including the Nordschleife of the Nürburgring, and ice driving in Finland for ijskonijnen. In the United Kingdom, it is organised by Audi UK, and is based at the Silverstone motor racing circuit. Audi of America and
Audi India in the country with ambitious growths plans. Audi’s goal is to become the leading automobile luxury brand in the Indian market, and has been since 2015. The Audi India strategy encompasses significant investments in branding, marketing, manufacturing (locally assemble engines to cut down its import bill in a range of 10–30%), exclusive dealerships and after sales services. In 2007, only 2 per cent of the new car buyers in India knew Audi. In 2008, it went up to 13 per cent. Audi's sold in India are imported or assembled in India Audi uses Škoda Auto India Private Limited manufacturing facilities