Charlie and the Chocolate Factory (musical) ponder all of the adventures that are to come. The play opens with Willy Wonka introducing himself, revealing that he's looking for an heir to run his legendary chocolate factory ("The Candy Man"). Wonka disguises himself as the storeowner of a local candy shop, which quickly attracts the attention of the town's residents and candy- obsessed Charlie Bucket. Despite having no money to spend on sweets, Charlie frequents the shop regularly and befriends the owner, unaware that he is Willy Wonka. Charlie tells him about Wonka's career ("Willy Wonka! Willy Wonka!") and remarks that he would do anything to see
The Willy Wonka Candy Company film version in exchange for the candy bar tie-in. Quaker, who had previous experience in the film industry, bought the rights to the book and financed the picture for the purpose of promoting their new "Wonka Bar". The name of Dahl's "Charlie and the Chocolate Factory" however was renamed to "Willy Wonka & the Chocolate Factory" for promotion purposes. The new brand was produced by Chicago-based company Breaker Confections (a subsidiary of Quaker Oats), which in 1975 was acquired by Sunmark Corporation of Saint Louis, Missouri. The original Wonka Bars never saw store shelves due to factory production problems prior