Sport in the United Kingdom low nine figures or the tens of millions. For example, cricket is highly dependent on its TV contract, which was worth £55 million a year for the 2006-09 seasons. Athletics, and also most sports outside the top ten or so in popularity, are heavily dependent on public funding. The government agency which funnels this is UK Sport, which has affiliates in each of the home nations, for example Sport England. These agencies are also responsible for distributing money raised for sport by the National Lottery. In 2005, when it was announced London would host the 2012 Games, UK Sport announced
Sport communication basis and works best with people that are willing to work collectively as a team. If everyone is on board with positive thoughts and communication, it becomes very dismantling to the person receiving the message. It is not only for positive talk, though, because negative sports communication happens all the time. Personal and Organizational Communication in Sport could involve intrapersonal, interpersonal, and small-group communication in sport, while organizational communication research could include intra- and interorganizational communication in sport. Sports creates a context for positive communication and pro-social behaviors that often occur off of the field or court. For example, many