Stella Hammerstein Stella Hammerstein Stella Hammerstein was an American actress. She was sometimes billed as Stella Steele. Hammerstein was the daughter of Oscar Hammerstein I and Malvina Jacobi Hammerstein, both of whom initially opposed her going into show business as a profession. In 1908, she told a "New York Times" reporter of her father's reaction when, at age 20, she told him that she was going into musical comedy: "Papa without more ado piled me over his knee and applied the hairbrush vigorously." Eventually he accepted her desire to be an actress. In 1902, Hammerstein joined the stock theater company headed by
Willie Hammerstein He was talented at promoting his shows, and was skilled at finding and booking profitable acts. The Victoria had been staging variety acts, plays and musicals. Willie Hammerstein started putting on popular low-brow vaudeville shows at low prices. He signed up stars and unknown new performers, celebrities of all types, physical freaks, illusionists and risqué exotic dancers. The highly varied programs drew large and often noisy audiences. Hammerstein ran the only vaudeville theater in Times Square, and had no other theatres. He was able to develop shows uniquely fitted to his local audience. The crowd at the Victoria like the