Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Karavali Ale He was arrested along with his wife Rohini on charges of defamation and disturbing communal harmony. This led to widespread protests by the civil society and journalists’ fraternity, including the Editors’ Guild of India. The "Karavali Ale web site"was launched on December 1, 2016. The web portal dispenses regular updates of local and state-level news. Karavali Ale Karavali Ale (Kannada: ಕರಾವಳಿ ಅಲೆ), meaning "Coastal Waves" in Kannada, is a local Kannada daily newspaper published in Mangalore, Karnataka, India. The publication is owned and managed by its founders B. V. Seetaram and Rohini S. It is edited by Sathish N. Vaidya.