Frodo Lives! Frodo Lives! "Frodo Lives!" was a popular counterculture slogan in the 1960s and 1970s, referring to the character Frodo Baggins from J. R. R. Tolkien's fantasy novel "The Lord of the Rings". The term was used frequently in graffiti, buttons, bumper-stickers, T-shirts, and other materials. It was commonly associated with the hippie movement. Other examples of use include a "Frodo Lives" album released by Smash Records and merchandising items for the New Line Cinema "The Lord of the Rings" film trilogy. The phrase was also displayed during the activation of a computer virus in the early 1990s, in which the
What Is This? following week. The group decided to change their name to the Red Hot Chili Peppers, played several more shows at various L.A. clubs and musical venues, and eventually recorded a demo tape, all while Slovak and Irons were still playing with What Is This?. A few months later, What Is This received a record deal with MCA Records and the Red Hot Chili Peppers received a joint deal with EMI America and Enigma Records. Hillel Slovak and Jack Irons decided to leave the Red Hot Chili Peppers and stay with What Is This? as the latter was their primary musical