Frodo Lives! text 'Frodo Lives!' was displayed in large letters with a moving border. The term first became popular because of an increase in the availability and number of readers of the novel (which, up until that point, had been subject to rather mixed reviews) following release of the Ballantine Books paperback edition. While no longer as pervasive as it once was, the term continues to appear regularly in newspaper articles and popular culture related to Tolkien's stories. Frodo Lives! "Frodo Lives!" was a popular counterculture slogan in the 1960s and 1970s, referring to the character Frodo Baggins from J. R. R.
Frodo Baggins Council of Elrond met and resolved to destroy the Ring by casting it into Mount Doom in Mordor, the realm of Sauron. Frodo, realizing that he was destined for this task, stepped forward to be the Ring-bearer. A Fellowship of nine companions was formed to guide and protect him: the hobbits, Gandalf, Aragorn, the dwarf Gimli, the elf Legolas of Mirkwood, and Boromir, a man of Gondor. Together they set out from Rivendell. Frodo was armed with Sting, Bilbo's Elvish knife, and wore Bilbo's coat of Dwarven mail made of "mithril". The company, seeking a way over the Misty Mountains,