Charlie and the Chocolate Factory (franchise) the sequel to "Charlie and the Chocolate Factory", continuing the story of Charlie Bucket and Willy Wonka as they travel in the Great Glass Elevator. "Charlie and the Great Glass Elevator" was first published in the United States by Alfred A. Knopf in 1972, and in the United Kingdom by George Allen & Unwin in 1973. "Willy Wonka & the Chocolate Factory" is a 1971 musical film adaptation of the 1964 novel "Charlie and the Chocolate Factory" by Roald Dahl. It was directed by Mel Stuart, and starred Gene Wilder as Wonka. The film tells the story of Charlie Bucket
Willy Wonka & the Chocolate Factory to buy the rights to the book and finance the picture for the purpose of promoting a new Quaker Oats "Wonka Bar". David L. Wolper and Roald Dahl agreed that the film would be a children's musical, and that Dahl himself would write the screenplay. However, Wolper changed the title to "Willy Wonka and the Chocolate Factory". Screenwriter David Seltzer conceived a gimmick exclusively for the film that had Wonka quoting numerous literary sources, such as Arthur O'Shaughnessy's "Ode", Oscar Wilde's "The Importance of Being Earnest", Samuel Taylor Coleridge's "The Rime of the Ancient Mariner" and William Shakespeare's "The Merchant