Publication history of Superman have gone down to his local newsstand and asked a kid, "Why are you reading this one?" pointing to "Action Comics". "Because it's the one that has Superman in it, mister." The revised Superman first appeared in "Action Comics" #1, June 1938. Siegel and Shuster sold the rights to the company for $130 and a contract to supply the publisher with material. The "Saturday Evening Post" reported in 1960 that the pair was being paid $75,000 each per year, still a fraction of DC's Superman profits. In 1964, when Siegel and Shuster sued for more money, DC fired them, prompting
Superman first toy was a wooden doll in 1939 made by the Ideal Novelty and Toy Company. "Superman" #5 (May 1940) carried an advertisement for a "Krypto-Raygun", which was a gun-shaped device that could project images on a wall. The majority of Superman merchandise is targeted at children, but since the 1970s, adults have been increasingly targeted because the comic book readership has gotten older. During World War 2, Superman was used to support the war effort. "Action Comics" and "Superman" carried messages urging readers to buy war bonds and participate in scrap drives. Superman has also featured as an inspiration