Frodo Lives! text 'Frodo Lives!' was displayed in large letters with a moving border. The term first became popular because of an increase in the availability and number of readers of the novel (which, up until that point, had been subject to rather mixed reviews) following release of the Ballantine Books paperback edition. While no longer as pervasive as it once was, the term continues to appear regularly in newspaper articles and popular culture related to Tolkien's stories. Frodo Lives! "Frodo Lives!" was a popular counterculture slogan in the 1960s and 1970s, referring to the character Frodo Baggins from J. R. R.
What Is This? following week. The group decided to change their name to the Red Hot Chili Peppers, played several more shows at various L.A. clubs and musical venues, and eventually recorded a demo tape, all while Slovak and Irons were still playing with What Is This?. A few months later, What Is This received a record deal with MCA Records and the Red Hot Chili Peppers received a joint deal with EMI America and Enigma Records. Hillel Slovak and Jack Irons decided to leave the Red Hot Chili Peppers and stay with What Is This? as the latter was their primary musical