Wham-O called their new product the Hula Hoop. (The name had been used since the 18th century, but till then had not been registered as a trademark.) The Hula-Hoop became the biggest toy fad in modern history. Twenty-five million were sold in four months, and in two years sales reached more than 100 million. "Hula Hoop mania" continued through the end of 1959, and netted Wham-O US$45 million (US$346M adjusted for inflation to 2012). Shortly thereafter, the company had another huge success with the Frisbee. In 1955, inventor Fred Morrison began marketing a plastic flying disc called the Pluto Platter. He
What Did the Biblical Writers Know and When Did They Know It? up the argument of the book, stating that there was an ancient Israel, that the bible was written from a genuine historical core, and that archaeology can identify this core and prevent Israel from being "written out of history". The book received mixed reviews. Conservative scholars commended Dever for his critique on minimalism but were disappointed by his failure to defend the historicity of the bible prior to the age of David and Solomon. Others chided his inability to distance himself from his obsessions: What Did the Biblical Writers Know and When Did They Know It? What Did the Biblical