The Archers listening figures. Partly established with the aim towards educating farmers following World War II, "The Archers" soon became a popular source of entertainment for the population at large, attracting nine million listeners by 1953. "The Archers" is set in the fictional village of Ambridge in the fictional county of Borsetshire, in England. Borsetshire is situated between, in reality, the contiguous counties of Worcestershire and Warwickshire, south of Birmingham in The Midlands. Possibly based on the village of Cutnall Green, various other villages claim to be the inspiration for Ambridge; "The Bull", Ambridge's pub, is modelled on The Old Bull in
Soap opera Shoots, He Scores"), "Loving Friends and Perfect Couples" and "The City". The "Degrassi" franchise of youth dramas also incorporated some elements of the soap opera format. On French-language television in Quebec, the "téléroman" has been a popular mainstay of network programming since the 1950s. Notable téléromans have included "Rue des Pignons", "Les Belles Histoires des pays d'en haut", "Diva", "La famille Plouffe", and the soap opera parody "Le Cœur a ses raisons". Unlike the season based production in most countries, most of Indian television fiction tends to be regular-broadcasting soap opera. These started in the late 1990s, as more and