Emmerdale new production team headed by executive producer Keith Richardson was brought in and the show's focus moved to the nearby village of Beckindale, with more dramatic storylines such as Pat Sugden's 1986 car crash and the 1988 Crossgill fire. By 1988, the show had been moved to an evening time slot in all ITV regions. "Emmerdale Farm" also began broadcasting episodes year-round that year. Reflecting its change in focus, the title was changed to "Emmerdale" on 14 November 1989. Coinciding with the title change was the introduction of the wealthy Tate family, bringing with them racier storylines. Under Richardson, the
Emmerdale town of Hotten is Otley, 10 miles North West of Leeds. Benton Park School in Rawdon and the primary school in Farnley were also used for filming. Interiors are primarily filmed at Yorkshire Television's Emmerdale Production Centre in Leeds, next to Yorkshire's Leeds Studios. As of 28 March 2011, HD-capable studios in the ITV Studios building were used for most of the interior scenes. Four farms have been featured on "Emmerdale": "Emmerdale" first sponsor (from 14 December 1999 to 20 February 2002) was Daz detergent, followed by Heinz Tomato Ketchup and Heinz salad cream from May 2003 to May 2005.