Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Ale conner Ale conner An ale-conner (sometimes aleconner or ale-kenner) is an officer appointed yearly at the court-leet of ancient English communities to ensure the goodness and wholesomeness of bread, ale, and beer. There were many different names for this position which varied from place to place: "ale-tasters", "gustatores cervisiae," "ale-founders", and "ale-conners". Ale-conners were also often trusted to ensure that the beer was sold at a fair price. Four ale-conners are still chosen annually by the Common-Hall of the City of London. Ale-conners were sworn "to examine and assay the beer and ale, and to take care that they were good