Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
India pale ale India pale ale India pale ale (IPA) is a hoppy beer style within the broader category of pale ale. The term "pale ale" originally denoted an ale brewed from pale malt. Among the first brewers known to export beer to India was George Hodgson's Bow Brewery, on the Middlesex-Essex border. Bow Brewery beers became popular among East India Company traders in the late 18th century because of the brewery's location near the East India Docks. Demand for the export style of pale ale, which had become known as India pale ale, developed in England around 1840 and it later became