The Archers listening figures. Partly established with the aim towards educating farmers following World War II, "The Archers" soon became a popular source of entertainment for the population at large, attracting nine million listeners by 1953. "The Archers" is set in the fictional village of Ambridge in the fictional county of Borsetshire, in England. Borsetshire is situated between, in reality, the contiguous counties of Worcestershire and Warwickshire, south of Birmingham in The Midlands. Possibly based on the village of Cutnall Green, various other villages claim to be the inspiration for Ambridge; "The Bull", Ambridge's pub, is modelled on The Old Bull in
Soap opera into English). However, several South African soap operas started incorporating a multi-language format, the most prominent being 7de Laan, which incorporates Afrikaans, English, Zulu and several other Bantu languages which make up the 11 Official Languages of South Africa (the subtitles are always in English). In many soap operas, in particular daytime serials in the US, the characters are frequently attractive, seductive, glamorous and wealthy. Soap operas from the United Kingdom and Australia tend to focus on more everyday characters and situations, and are frequently set in working class environments. Many of the soaps produced in those two countries explore