Charlie and the Chocolate Factory (musical) gets on his feet, and dances gleefully with Mrs. Bucket and Charlie ("Grandpa Joe/I've Got a Golden Ticket!"). The big day arrives, and the five winners are greeted at the factory gates by paparazzi and "Chocolate TV" reporters Cherry Sunday and Jerry Jubilee, making Charlie and Grandpa Joe feel out of place. Willy Wonka appears at last, and ushers the group into his factory ("It Must Be Believed to be Seen"). The five winners and their families check in with Wonka, where he explains the rules and regulations of his factory and has the parents sign a ridiculously long and
The Willy Wonka Candy Company film version in exchange for the candy bar tie-in. Quaker, who had previous experience in the film industry, bought the rights to the book and financed the picture for the purpose of promoting their new "Wonka Bar". The name of Dahl's "Charlie and the Chocolate Factory" however was renamed to "Willy Wonka & the Chocolate Factory" for promotion purposes. The new brand was produced by Chicago-based company Breaker Confections (a subsidiary of Quaker Oats), which in 1975 was acquired by Sunmark Corporation of Saint Louis, Missouri. The original Wonka Bars never saw store shelves due to factory production problems prior