Charlie and the Chocolate Factory (film) estranged father-son relationship had previously appeared in "Big Fish", similarly directed by Burton and written by August. Warner Bros. and the director held differences over the characterizations of Charlie Bucket and Willy Wonka. The studio wanted to entirely delete Mr. Bucket and make Willy Wonka the idyllic father figure Charlie had longed for his entire life. Burton believed that Wonka would not be a good father, finding the character similar to a recluse. Burton said, "In some ways, he's more screwed up than the kids." Warner Bros. also wanted Charlie to be a whiz kid, but Burton resisted the characterization.
The Willy Wonka Candy Company – then owned by Sunmark Corporation – was acquired by Nestlé. Nestlé sells sweets and chocolate under the Willy Wonka brand name in the United States, Canada, the United Kingdom, the Republic of Ireland, Australia, New Zealand, Japan, South Africa, Mexico, Colombia, Brazil, Argentina, Costa Rica, Panama, Dominican Republic and the Middle East. In mid-2015 the Willy Wonka brand name was dropped by Nestlé, in favour of special "throwback" packaging before eventually renaming the entire brand as "Nestlé Candy Shop". Candies previously made by the Willy Wonka brand are now under the Nestlé brand naming, excluding the Wonka brand name