The Love Bug all the future scenes when Jim is braking. The second instance is on the ignition key, when Jim tries to shut down the braking Herbie. The later sequels produced, however, do promote the Volkswagen name (as sales of the Beetle were down when the sequels were produced). The VW "Wolfsburg" castle emblem on the steering wheel hub is also seen throughout the car's interior shots. Within the script, the car was only ever referred to as "Herbie", "the small car" or "the Bug"—the latter, although a common nickname for the Beetle, was not trademarked by Volkswagen at the time of
Volkswagen Beetle in Mexico produced. For the 1971 model year, three design changes were made: new bumpers, an engine cover featuring two lateral groups of five louvers each and vertical headlights with their characteristic chromed molding, similar to the cover on the 1968 German Beetle. The Mexican Beetle retained the small windows seen in German models from 1958 to 1964, as well as the five-bolt wheels, similar to those on Brazilian Beetles at that time. In 1971, the 200,000th Mexican Volkswagen Beetle was produced, and exports to Costa Rica and Europe began. That year, the Volkswagen Sedán was selected by the "Departamento del Distrito