The Simpsons their advertising. As a promotion for "The Simpsons Movie", twelve 7-Eleven stores were transformed into Kwik-E-Marts and sold "The Simpsons" related products. These included "Buzz Cola", "Krusty-O" cereal, pink doughnuts with sprinkles, and "Squishees". In 2008 consumers around the world spent $750 million on merchandise related to "The Simpsons", with half of the amount originating from the United States. By 2009, 20th Century Fox had greatly increased merchandising efforts. On April 9, 2009, the United States Postal Service unveiled a series of five 44-cent stamps featuring Homer, Marge, Bart, Lisa and Maggie, to commemorate the show's twentieth anniversary. "The Simpsons"
The Simpsons: Road Rage in which the two players compete to pick up the same passengers and drive them to their destinations. "The Simpsons: Road Rage" was developed by Radical Entertainment and published by Electronic Arts. The PlayStation 2 version was released first, on November 24, 2001 in North America, and the Xbox and GameCube versions followed in December of that year. The cast members of "The Simpsons" provided their voices for the game. Voice samples original to the game, as well as one-liners from the show, can be heard in "Road Rage". A version for the hand-held Game Boy Advance (GBA), developed by