The Satanic Verses controversy to one observer, "almost all the British book reviewers" were unaware of the book's connection to Islam because Rushdie has used the name Mahound instead of Muhammad for his chapter on Islam. In Islamic communities, the novel became instantly controversial, because of what some Muslims considered blasphemous references. Rushdie was accused of misusing freedom of speech. By October 1988, letters and phone calls arrived at Viking Penguin from Muslims, angry with the book and demanding that it be withdrawn. Before the end of the month, the import of the book was banned in India, although possession of the book is
The Satanic Verses controversy "a mere hundred copies a week of the book in mid-January 1989", it "flew off the shelves" following the fatwa. In America it sold an "unprecedented" five times more copies than the number two book, "Star" by Danielle Steel, selling more than 750,000 copies of the book by May 1989. B. Dalton, a bookstore chain that decided not to stock the book for security reasons, changed its mind when it found the book "was selling so fast that even as we tried to stop it, it was flying off the shelves". Rushdie earned about $2 million within the first year