Wham-O called their new product the Hula Hoop. (The name had been used since the 18th century, but till then had not been registered as a trademark.) The Hula-Hoop became the biggest toy fad in modern history. Twenty-five million were sold in four months, and in two years sales reached more than 100 million. "Hula Hoop mania" continued through the end of 1959, and netted Wham-O US$45 million (US$346M adjusted for inflation to 2012). Shortly thereafter, the company had another huge success with the Frisbee. In 1955, inventor Fred Morrison began marketing a plastic flying disc called the Pluto Platter. He
Toy book shillings. Toy book Toy books were illustrated children's books that became popular in England's Victorian era. The earliest toy books were typically paperbound, with six illustrated pages and sold for sixpence; larger and more elaborate editions became popular later in the century. In the mid-19th century picture books began to be made for children, with illustrations dominating the text rather than supplementing the text. The earliest toy books were hand painted, but in the mid-19th century London publishing house Dean & Son began printing toy books using chromolithography to colour the illustrations. Edmund Evans was the premier engraver and printer