Santa's Little Helper Springfield series, and plush toys. Santa's Little Helper has made an impact on real life in that an espresso-based drink has been named after him at the award-winning restaurant and bar Bambara in Salt Lake City's Hotel Monaco. Bartender Ethan Moore told "The Salt Lake Tribune" in 2004 that it is "one of the most popular holiday drinks" at Bambara. In addition, a dog walking and pet sitting company in New York City, called "Santa's Little Helper Dog Walking and Pet Sitting", has been named after him. The greyhound has also appeared by himself on the cover of the issue
Brother's Little Helper at the time, I didn't think I needed to be taught a lesson while I watched The Simpsons. I still don't." He did, however, "love" the "tag back" to the volunteer fire department seen in the beginning of the episode, and "the fact that they can't find how to fight a satellite fire in their handbook". In his review of "The Simpsons - The Complete Eleventh Season", Brian Tallerico of The Deadbolt considered "Brother's Little Helper" to be one of the season's best episodes. Colin Jacobsson of DVD Movie Guide was favorable as well, calling the episode "pretty good" and