The Archers listening figures. Partly established with the aim towards educating farmers following World War II, "The Archers" soon became a popular source of entertainment for the population at large, attracting nine million listeners by 1953. "The Archers" is set in the fictional village of Ambridge in the fictional county of Borsetshire, in England. Borsetshire is situated between, in reality, the contiguous counties of Worcestershire and Warwickshire, south of Birmingham in The Midlands. Possibly based on the village of Cutnall Green, various other villages claim to be the inspiration for Ambridge; "The Bull", Ambridge's pub, is modelled on The Old Bull in
Soap opera oil boom, premiering on September 27, 2015 during the 2015-16 TV season. The telenovela, a shorter-form format of serial melodrama, shares some thematic and especially stylistic similarity to the soap opera, enough that the colloquialism "Spanish soap opera" has arisen to describe the format. The chief difference between the two is length of series; while soap operas usually have indefinite runs, telenovelas typically have a central story arc with a prescribed ending within a year or two of the show's launch, requiring more concise storytelling. Spanish-language networks, chiefly Univision and Telemundo, have found success airing telenovelas for the growing U.S.