Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Karavali Ale V. Seetaram, popularly referred to by the acronym BVSee, is the editor-in-chief of Karavali Ale. Prior to starting his own journalistic venture, Seetaram has worked at Samyukta Karnataka, The Indian Express, and The Hindu. He is acknowledged for his radical and unreserved take on various socio-political topics. Spearheaded by Seetaram, the editorial team of Karavali Ale has raked up several significant issues and has been hailed for pro-people journalism. On a number of occasions, Seetaram has been involved in controversies with local as well as national right-wing political parties and groups of Karnataka for his bold remarks on their policies.