Willie Hammerstein big draw. Oscar Hammerstein went bankrupt in 1898. The Olympia theater was sold in an auction. Hammerstein managed to raise enough money to build the Victoria Theatre, which opened as a legitimate theater on 3 March 1899. On 26 June 1899 he opened a partially enclosed roof garden theater, the Venetian Terrace Garden, with an outdoor promenade that was attached to the roof garden of Hammerstein's Theatre Republic in 1900. Hammerstein enlarged the roof garden theater and reopened it in May 1901 as the Paradise Roof Garden. In February 1904 Willie Hammerstein took over management of his father's Victoria Theatre.
Rodgers and Hammerstein named after Rodgers. "Forbes" named Rodgers and Hammerstein second on its list of top-earning dead celebrities in 2009 at $235 million. In 2010, the original film arrangements of the team's music were restored and performed at the Proms concerts in London's Royal Albert Hall by the John Wilson Orchestra. Rodgers and Hammerstein appeared on live telecasts several times. They were guests on the very first broadcast of "Toast of the Town", the original name of "The Ed Sullivan Show", when it debuted on CBS in June 1948. In 1954, they appeared on a memorable TV musical special, "". They were