Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Pale ale £3-10-0 (spoken as "three pound ten"), or £4, the use of values in shillings and pence only was somewhat more common than saying 300p, 350p and 400p in decimal £p currency.) Scotch ale is sometimes conflated with the term "wee heavy", as both are used to describe a strong beer. Examples of beers brewed in the US under the name "wee heavy" tend to be 7% abv and higher, while Scottish-brewed examples, such as Belhaven's Wee Heavy, are between 5.5% and 6.5% abv. McEwan's Scotch Ale is also 8% abv. In North East England, "best Scotch" refers to a beer