The Simpsons their advertising. As a promotion for "The Simpsons Movie", twelve 7-Eleven stores were transformed into Kwik-E-Marts and sold "The Simpsons" related products. These included "Buzz Cola", "Krusty-O" cereal, pink doughnuts with sprinkles, and "Squishees". In 2008 consumers around the world spent $750 million on merchandise related to "The Simpsons", with half of the amount originating from the United States. By 2009, 20th Century Fox had greatly increased merchandising efforts. On April 9, 2009, the United States Postal Service unveiled a series of five 44-cent stamps featuring Homer, Marge, Bart, Lisa and Maggie, to commemorate the show's twentieth anniversary. "The Simpsons"
The Simpsons longest-running sitcom (animated or live action) in the United States. In 2009, "The Simpsons" surpassed "The Adventures of Ozzie and Harriet"s record of 435 episodes and is now recognized by "Guinness World Records" as the world's longest running sitcom (in terms of episode count). In October 2004, "Scooby-Doo" briefly overtook "The Simpsons" as the American animated show with the highest number of episodes (albeit under several different iterations). However, network executives in April 2005 again cancelled "Scooby-Doo", which finished with 371 episodes, and "The Simpsons" reclaimed the title with 378 episodes at the end of their seventeenth season. In May