The Love Bug all the future scenes when Jim is braking. The second instance is on the ignition key, when Jim tries to shut down the braking Herbie. The later sequels produced, however, do promote the Volkswagen name (as sales of the Beetle were down when the sequels were produced). The VW "Wolfsburg" castle emblem on the steering wheel hub is also seen throughout the car's interior shots. Within the script, the car was only ever referred to as "Herbie", "the small car" or "the Bug"—the latter, although a common nickname for the Beetle, was not trademarked by Volkswagen at the time of
Volkswagen Beetle Show. In 1950, Volkswagen Beetles started arriving into Dublin packed in crates in what was termed "completely knocked down" (CKD) form ready to be assembled. The vehicles were assembled in a former tram depot at 162 Shelbourne Road in Ballsbridge. This is now the premises for Ballsbridge Motors which is still a Volkswagen dealer. The first Volkswagen ever assembled outside Germany was built here. This vehicle is now on display at the Volkswagen Museum in Wolfsburg. In 1952, John Colborne-Baber began to import small numbers of Beetles largely to satisfy demand from US Air Force personnel stationed in Kent. Today,