Santa's Little Helper event; however, their plan fails and a drunk shark that's discovered at the event becomes the new mascot instead. Santa's Little Helper gladly returns to the Simpson family. Santa's Little Helper's initial appearance on "The Simpsons" was in the first episode of the series, "Simpsons Roasting on an Open Fire", which aired on Dec. 17, 1989. Since then, he has become a recurring character. "The Simpsons" creator Matt Groening told "TV Guide" in 2000 that "we [the staff] painted ourselves into a corner with our Christmas episode. Once we wrote the dog into the show, we were stuck with him."
Bart's Dog Gets an "F" shorts, the characters spun off into their own half-hour prime-time show on the Fox network named "The Simpsons". Matt Groening, the series' creator, wanted Ullman to make a guest appearance in one of the shorts, but was told that she was too busy with the rest of "The Tracey Ullman Show". When her show was canceled in 1990, Ullman agreed to do a guest appearance on "The Simpsons" after being asked by Groening once again. The animal noises for the episode, including those by Santa's Little Helper, were performed by Frank Welker. It was the first "The Simpsons" episode Welker