Frodo Lives! text 'Frodo Lives!' was displayed in large letters with a moving border. The term first became popular because of an increase in the availability and number of readers of the novel (which, up until that point, had been subject to rather mixed reviews) following release of the Ballantine Books paperback edition. While no longer as pervasive as it once was, the term continues to appear regularly in newspaper articles and popular culture related to Tolkien's stories. Frodo Lives! "Frodo Lives!" was a popular counterculture slogan in the 1960s and 1970s, referring to the character Frodo Baggins from J. R. R.
Frodo Baggins Fellowship since Moria, seeking to reclaim the Ring he had possessed for centuries. After Gollum attacked the hobbits, Frodo subdued him with Sting. He then took pity on Gollum, and spared his life (just as Bilbo had done in "The Hobbit"), instead binding him to a promise to guide them through the Dead Marshes to the Black Gate, which Gollum did. Gollum said that there was "another way" into Mordor, and Frodo, over Sam's objections, allowed him to lead them south into Ithilien. It was there that they met Faramir, younger brother of Boromir, who took them to Henneth Annûn.