The Simpsons their advertising. As a promotion for "The Simpsons Movie", twelve 7-Eleven stores were transformed into Kwik-E-Marts and sold "The Simpsons" related products. These included "Buzz Cola", "Krusty-O" cereal, pink doughnuts with sprinkles, and "Squishees". In 2008 consumers around the world spent $750 million on merchandise related to "The Simpsons", with half of the amount originating from the United States. By 2009, 20th Century Fox had greatly increased merchandising efforts. On April 9, 2009, the United States Postal Service unveiled a series of five 44-cent stamps featuring Homer, Marge, Bart, Lisa and Maggie, to commemorate the show's twentieth anniversary. "The Simpsons"
Springfield (The Simpsons) places shown in "The Simpsons" exist at Universal Studios Florida, including one based on Luigi's. The Frying Dutchman is a maritime-themed restaurant operated by Sea Captain Horatio MacAllister. Its cuisine specializes in seafood (to which Marge is allergic), and even the bread has fish in it. Homer sued for their refusal to honor the 'all you can eat' promise in the episode "New Kid on the Block" and was given a job as a freak attraction "more stomach than man" (to Marge's great embarrassment). Places based on places shown in "The Simpsons" exist at Universal Studios Florida, including one based