The Simpsons their advertising. As a promotion for "The Simpsons Movie", twelve 7-Eleven stores were transformed into Kwik-E-Marts and sold "The Simpsons" related products. These included "Buzz Cola", "Krusty-O" cereal, pink doughnuts with sprinkles, and "Squishees". In 2008 consumers around the world spent $750 million on merchandise related to "The Simpsons", with half of the amount originating from the United States. By 2009, 20th Century Fox had greatly increased merchandising efforts. On April 9, 2009, the United States Postal Service unveiled a series of five 44-cent stamps featuring Homer, Marge, Bart, Lisa and Maggie, to commemorate the show's twentieth anniversary. "The Simpsons"
The Simpsons Ride replacing the Back To The Future: The Store gift shop at Universal Studios Florida and the Time Travelers Depot gift shop at Universal Studios Hollywood. The stores sell "Simpsons"-related merchandise. Carts were opened near the stores which sell Squishees, (which are "The Simpsons"<nowiki>'</nowiki> parody of 7-Eleven's Slurpees.) At Universal Studios Florida and Universal Studios Hollywood, the park converted much of the World Expo and some of the Upper Lot in Universal Studios Hollywood into one based on Springfield. The new area includes some iconic landmarks from "The Simpsons" such as Krusty Burger, Frying Dutchman, Luigi's Pizza, Lard Lad Donuts, Bumblebee