Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Rail Ale Ramble Rail Ale Ramble Sometimes now used as a generic expression in the United Kingdom for a day tour of pubs and/or breweries by train, in search of "real ale" (cask-conditioned beer), the marketing name "Rail Ale Ramble" was originally conceived by Gerald Daniels, who runs an English tour company, Crookham Travel. In October 1977 he ran the first "RAR", a chartered train with 596 passengers from London to Bath, Somerset and Oxford. At that time traditional cask-conditioned beer was rare in London, but the Campaign for Real Ale (CAMRA) was beginning to have more impact in regional centres where there