Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Old ale Belgian brewing, for instance Oud bruin and Rodenbach Grand Cru, although there is one surviving British example, Gales Prize Old Ale. A number of breweries, particularly in Sussex, produce a weaker style of old ale with some resemblance to a mild ale. Examples include King and Barnes (later W. J King) (4.5% ABV) and Harveys (4.3% ABV) These are typically consumed on draught dispense. Examples of old ales include: Old ale Old ale is a term commonly applied to dark, malty beers in England, generally above 5% ABV, also to dark ales of any strength in Australia. Sometimes associated with