Frisbee Plastics, the original molder. After learning that he could produce his own disc more cheaply, in 1955 Morrison designed a new model, the Pluto Platter, the archetype of all modern flying discs. He sold the rights to Wham-O on January 23, 1957, and in 1958 Morrison was awarded U.S. Design Patent D183,626 for his product. In June 1957, Wham-O co-founders Richard Knerr and Arthur "Spud" Melin gave the disc the brand name "Frisbee" (pronounced "friz'-bee") after learning that Northeastern college students were calling the Pluto Platter by that term, which derived from the name of the Connecticut-based pie manufacturer, Frisbie
Morrison, Illinois which operated under the name Ice Cooling Appliance Corporation (ICA), purchased the plant. The toy factory, Rich Illinois Manufacturing, moved to Clinton, Iowa. In 1954, ICA was sold to American Air Filter Company, Inc. at Louisville, Kentucky, which had consolidated with Herman Nelson Corporation of Moline, Illinois. In 1957, the Herman Nelson division established a factory in Morrison to manufacture air blowers, small portable heaters, and air conditioners, which eventually closed in 1966, moving to Brownsville, Tennessee. General Electric started its Morrison plant in 1949, as a branch of the Schenectady, New York department. It became the Appliance Control Department