Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Copper ale Copper ale Copper ale is a style of ale known in part for its copper color. Some varieties of copper ale may be produced to have a bitter flavor, such as that of a bitter, the English term for pale ale. Beer brewed with dark malt may contribute to a copper-colored beer. Copper ale is the flagship beer of Otter Creek Brewing, a craft brewery located in Middlebury, Vermont. It is also produced by other U.S. companies, such as Boulder Beer Company in Boulder, Colorado. In Australia, the James Squire brand of copper ale named The Constable Copper Ale is