Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Cock ale "The Compleat Housewife": Thomas Fuller's "Pharmacopœia extemporanea" (1710) offers a recipe for Pectoral Ale (a cough medicine), which, with the addition of the afore-mentioned bird, parboiled, could apparently be turned into Cock ale. Fuller explained that the drink "sweetens the Acrimony of the blood and humours, incites clammy phlegm, facilitates expectoration, invigorates the lungs, supplies soft nourishment, and is very profitable even in a consumption itself, if not too far gone." The drink's supposed medicinal qualities were also advertised in John Nott's "Cooks and Confectioner's Dictionary" (1723), which claims that Cock ale is "good against a Consumption, and to restore