The Love Bug all the future scenes when Jim is braking. The second instance is on the ignition key, when Jim tries to shut down the braking Herbie. The later sequels produced, however, do promote the Volkswagen name (as sales of the Beetle were down when the sequels were produced). The VW "Wolfsburg" castle emblem on the steering wheel hub is also seen throughout the car's interior shots. Within the script, the car was only ever referred to as "Herbie", "the small car" or "the Bug"—the latter, although a common nickname for the Beetle, was not trademarked by Volkswagen at the time of
Volkswagen Beetle in Mexico Limited Edition was launched: El "Volkswagen Beetle Jeans". This new version, painted in "Jean Blue", had chromed hub caps, tinted windows, side and rear "Jeans" anagrams, and a blue jean upholstery on its seats. 1996, the same way than 1973, was divided into two different phases on the Mexican Volkswagen Beetle history. On the first one all the characteristic chrome moldings were dropped. However, the door handles, side moldings, stirrups moldings and side mirrors, now had a black matte finish, the window moldings disappear completely. Bumpers and headlight moldings from now were painted the color of the car. The colors