The Love Bug The Love Bug The Love Bug (sometimes referred to as Herbie the Love Bug) is a 1968 American comedy film and the first in a series of films made by Walt Disney Productions that starred an anthropomorphic pearl-white, fabric-sunroofed 1963 Volkswagen racing Beetle named Herbie. It was based on the 1961 book "Car, Boy, Girl" by Gordon Buford. The movie follows the adventures of Herbie, Herbie's driver, Jim Douglas (Dean Jones), and Jim's love interest, Carole Bennett (Michele Lee). It also features Buddy Hackett as Jim's enlightened, kind-hearted friend, Tennessee Steinmetz, a character who creates "art" from used car parts.
Volkswagen Beetle in Mexico de C.V. (Central Volkswagen Distributor), which opened its doors the following year as Mexico's first Volkswagen dealership. In 1961, the first 250 cars were assembled through Automex (later Chrysler de México). In June of that year, a six-month contract was signed with Studebaker-Packard de México to assemble the Beetle from CKD kits (“complete knock down,” or separated pieces) imported from Germany. The following year, 1962, the first Volkswagen assembly plant was established in Xalostoc, State of Mexico, under the name PROMEXA ("Promotora Mexicana de Automóviles" - Mexican Automobile Promotor). Opening in June, the plant turned out 10 assembled units per