The Simpsons their advertising. As a promotion for "The Simpsons Movie", twelve 7-Eleven stores were transformed into Kwik-E-Marts and sold "The Simpsons" related products. These included "Buzz Cola", "Krusty-O" cereal, pink doughnuts with sprinkles, and "Squishees". In 2008 consumers around the world spent $750 million on merchandise related to "The Simpsons", with half of the amount originating from the United States. By 2009, 20th Century Fox had greatly increased merchandising efforts. On April 9, 2009, the United States Postal Service unveiled a series of five 44-cent stamps featuring Homer, Marge, Bart, Lisa and Maggie, to commemorate the show's twentieth anniversary. "The Simpsons"
The Simpsons (franchise) Some examples are: "The Simpsons Loser Takes All!", the "Don't Have A Cow" dice game, "The Simpsons Mystery of Life", "The Simpsons Lost and Found!", and "The Simpsons Guessing Game" (similar to Guess Who?). As a promotion for "The Simpsons Movie", the convenience store chain 7-Eleven transformed 11 of its stores in the U.S. and one in Canada into Kwik-E-Marts, at the cost of approximately $10 million. 7-Eleven also sold "Simpsons"-themed merchandise in many of its stores. This included "Squishees", "Buzz Cola", "Krusty-O's" Cereal, and "Pink Movie Donuts". This promotion resulted in a 30% increase in profits for the altered