The Archers listening figures. Partly established with the aim towards educating farmers following World War II, "The Archers" soon became a popular source of entertainment for the population at large, attracting nine million listeners by 1953. "The Archers" is set in the fictional village of Ambridge in the fictional county of Borsetshire, in England. Borsetshire is situated between, in reality, the contiguous counties of Worcestershire and Warwickshire, south of Birmingham in The Midlands. Possibly based on the village of Cutnall Green, various other villages claim to be the inspiration for Ambridge; "The Bull", Ambridge's pub, is modelled on The Old Bull in
Soap opera early 1970s and in 1972, debuted "Emmerdale Farm" (now "Emmerdale"), based on the successful format of the Irish soap opera. In the late 1970s, "The Riordans" was controversially dropped. The creator of that series would then go on to produce the second of his "Agri-soap" trilogy "Bracken", starring Gabriel Byrne, whose character had appeared in the last few seasons of "The Riordans". Bracken was soon replaced by the third "Agri-soap" "Glenroe", which ran until 2001. As RTÉ wanted a drama series for its Sunday night lineup rather than a soap opera, "On Home Ground" (2001–2002), "The Clinic" (2002–2009) and "RAW"