Willy Wonka Willy Wonka Willy Wonka is a fictional character who appears in Roald Dahl's 1964 children's novel "Charlie and the Chocolate Factory" and its sequel "Charlie and the Great Glass Elevator". In Charlie and the Chocolate Factory, Wonka has hidden five Golden Tickets inside chocolate bars, with the finders being rewarded with a tour of his factory and a promise of a lifetimes supply of chocolate, throughout the tour four of the children, with Charlie Bucket being left as the winner. At this point Wonka reveals that the real prize is the factory, as Wonka needs someone to take over the
Willy Wonka & the Chocolate Factory to buy the rights to the book and finance the picture for the purpose of promoting a new Quaker Oats "Wonka Bar". David L. Wolper and Roald Dahl agreed that the film would be a children's musical, and that Dahl himself would write the screenplay. However, Wolper changed the title to "Willy Wonka and the Chocolate Factory". Screenwriter David Seltzer conceived a gimmick exclusively for the film that had Wonka quoting numerous literary sources, such as Arthur O'Shaughnessy's "Ode", Oscar Wilde's "The Importance of Being Earnest", Samuel Taylor Coleridge's "The Rime of the Ancient Mariner" and William Shakespeare's "The Merchant