The Archers listening figures. Partly established with the aim towards educating farmers following World War II, "The Archers" soon became a popular source of entertainment for the population at large, attracting nine million listeners by 1953. "The Archers" is set in the fictional village of Ambridge in the fictional county of Borsetshire, in England. Borsetshire is situated between, in reality, the contiguous counties of Worcestershire and Warwickshire, south of Birmingham in The Midlands. Possibly based on the village of Cutnall Green, various other villages claim to be the inspiration for Ambridge; "The Bull", Ambridge's pub, is modelled on The Old Bull in
Soap opera slot and was set in rural Yorkshire. Increased viewership resulted in "Emmerdale" being moved to a prime-time slot in the 1980s. "Pobol y Cwm" ("People of the Valley") is a Welsh language serial that has been produced by the BBC since October 1974, and is the longest-running television soap opera produced by the broadcaster. "Pobol y Cwm" was originally broadcast on BBC Wales television from 1974 to 1982; it was then moved to the Welsh-language television station S4C when it opened in November 1982. The program was occasionally shown on BBC1 in London during periods of regional optout in the