Santa's Little Helper greyhound's lack of intelligence. In an article that compared "The Simpsons" to the animated series "Family Guy", Todd Camp of the "Fort Worth Star-Telegram" noted that "though Santa's Little Helper may be the only Simpson who's dumber than Homer, the Griffins' pooch <nowiki>[</nowiki>Brian Griffin<nowiki>]</nowiki> is the brainiest member of the household". In 1991, Copley News Service's Alison Ashton described Santa's Little Helper as a "sweet and stupid dog". Tom Coombe of "The Morning Call" wrote in 2002 that "fans of "The Simpsons" will tell you that the cartoon family's dog [...] is often dumb, disobedient and skittish. Fans of the
Media in The Simpsons this mocks "how many children's programs have become little more than the ad to the merchandise". Gray also writes that "The Simpsons" "illustrates how the ad as genre has itself already invaded many, if not all, genres. Ads and marketing do not limit themselves to the space between programs; rather, they are themselves textual invaders, and part of "The Simpsons" parodic attack on ads involves revealing their hiding places in other texts." "The Itchy & Scratchy Show" is a show within a show that appears occasionally in episodes of "The Simpsons". They typically appear in the form of 15-60 second