Big Red (soft drink) from Citigroup Venture Capital and Goldman Sachs. Gary Smith now serves as the Chairman and CEO of Big Red and All Sport, Inc. In 2008 Keurig Dr Pepper purchased a minority interest in Big Red, Inc. Dr Pepper distributes almost 80% of the product that Big Red sells annually. Although the production facility is still in Waco, Texas, Big Red relocated their corporate headquarters to Austin, Texas in 2009. Big Red (soft drink) Big Red is a soft drink created in 1937 by Grover C. Thomsen and R.H. Roark in Waco, Texas and originally known as Sun Tang Red Cream
Independent soft drink Mexico. Independent soft drink An independent soft drink is a soft drink generally made by smaller privately run businesses or smaller corporations who use alternative marketing strategies to promote their product. The label was arguably started in the early 1970s in response to Coca-Cola and Pepsi Cola's mass media campaigns for the edge in the beverage market. Several groups decided to protest by making and in some cases publicly distributing their homemade brew. Jones Soda is one of the more commonly known "independent" companies, founded in 1987, as well as Jarritos, a popular "independent" soft drink company based from Guadalajara,