The Love Bug all the future scenes when Jim is braking. The second instance is on the ignition key, when Jim tries to shut down the braking Herbie. The later sequels produced, however, do promote the Volkswagen name (as sales of the Beetle were down when the sequels were produced). The VW "Wolfsburg" castle emblem on the steering wheel hub is also seen throughout the car's interior shots. Within the script, the car was only ever referred to as "Herbie", "the small car" or "the Bug"—the latter, although a common nickname for the Beetle, was not trademarked by Volkswagen at the time of
History of Volkswagen in Ireland 1980, Beetle sales in Ireland averaged at 3,000 - 4,000 units per annum peaking in 1972 when 5,288 units were sold. In 1953, O'Flaherty acquired the Volkswagen franchise for the United Kingdom, which he sold to the Thomas Tilling group in 1957. In 1956, Volkswagen sales were high enough to cause concern in Dáil Éireann that it was adversely affecting the balance of payments. The Volkswagen Golf Mk1 was introduced in 1975 and the Beetle ceased to be sold in 1980. The rights to distribute the Audi brand were acquired in 1967 and the rights for Skoda acquired in 1993.