Emmerdale new production team headed by executive producer Keith Richardson was brought in and the show's focus moved to the nearby village of Beckindale, with more dramatic storylines such as Pat Sugden's 1986 car crash and the 1988 Crossgill fire. By 1988, the show had been moved to an evening time slot in all ITV regions. "Emmerdale Farm" also began broadcasting episodes year-round that year. Reflecting its change in focus, the title was changed to "Emmerdale" on 14 November 1989. Coinciding with the title change was the introduction of the wealthy Tate family, bringing with them racier storylines. Under Richardson, the
Ivan Jones (Emmerdale) had staying power". Ivan Jones (Emmerdale) Ivan Jones is a fictional character from the British ITV soap opera, "Emmerdale", played by Daniel Brocklebank. He appeared in the series from 5 May 2005 until 2 August 2006. Ivan was originally introduced to participate in a storyline about the character of Jarvis Skelton (Richard Moore) and only meant to feature in three episodes. The serial's producers were impressed with Brocklebank and made Ivan a regular character. The character is a Geordie, which required the actor to adopt the accent. Ivan is characterised as a “good-humoured" and "charming" dustman, while Brocklebank described him