Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Horse's Neck Horse's Neck A Horse's Neck is an American cocktail recognised by the IBA, identifiably sporting a long, curling strip of lemon rind. It is made with brandy (or sometimes bourbon) and ginger ale, with a long spiral of lemon peel (zest) draped over the edge of an 'old-fashioned' or highball glass. When made with Ale-8-One and Maker's Mark this drink is commonly referred to as a Kentucky Gentleman. A similar Canadian drink, the Rye & Ginger, is made with Canadian whisky and ginger ale. Dating back to the 1890s, it was a non-alcoholic mixture of ginger ale, ice and lemon