Charlie and the Chocolate Factory (musical) is desolate. His parents sing about how they wish they could raise their son together and about how they hope for a better life ("If Your Mother Were Here"). Winter comes, and one day Charlie finds some money dropped by a rich couple. Encouraged by the mysterious tramp, he buys a Wonka Bar, and finds a Golden Ticket inside that prompts Grandpa Joe to get out of bed and walk for the first time in forty years ("Don't Ya Pinch Me, Charlie"). On the day they are to enter the factory, Charlie and Grandpa Joe feel out of place amidst
The Willy Wonka Candy Company film version in exchange for the candy bar tie-in. Quaker, who had previous experience in the film industry, bought the rights to the book and financed the picture for the purpose of promoting their new "Wonka Bar". The name of Dahl's "Charlie and the Chocolate Factory" however was renamed to "Willy Wonka & the Chocolate Factory" for promotion purposes. The new brand was produced by Chicago-based company Breaker Confections (a subsidiary of Quaker Oats), which in 1975 was acquired by Sunmark Corporation of Saint Louis, Missouri. The original Wonka Bars never saw store shelves due to factory production problems prior