Frisbee Plastics, the original molder. After learning that he could produce his own disc more cheaply, in 1955 Morrison designed a new model, the Pluto Platter, the archetype of all modern flying discs. He sold the rights to Wham-O on January 23, 1957, and in 1958 Morrison was awarded U.S. Design Patent D183,626 for his product. In June 1957, Wham-O co-founders Richard Knerr and Arthur "Spud" Melin gave the disc the brand name "Frisbee" (pronounced "friz'-bee") after learning that Northeastern college students were calling the Pluto Platter by that term, which derived from the name of the Connecticut-based pie manufacturer, Frisbie
Toy Biz Marvel Enterprises licensed the rights to the Toy Biz name to a Hong Kong-based toy manufacturer, Toy Biz Worldwide Ltd., with the two companies holding a manufacturing partnership. Toy Biz designed the toys, Toy Biz Worldwide manufactured most (but not all) of them, and Marvel Enterprises distributed. The concept being that Marvel Enterprises could instead focus less on manufacturing, and more on design, marketing and distribution. In late 2001, Toy Biz became master toy license holders for The Lord of the Rings film trilogy released by New Line Cinema. The films released every December from 2001 to 2003. In September