Charlie and the Chocolate Factory in spies to steal his secret recipes, which led him to close the factory forever. The next day, the newspaper announces that Wonka is reopening the factory and has invited five children to come on a tour, after they find a Golden Ticket in a Wonka Bar. Each ticket find is a media sensation and each finder becomes a celebrity. The first four golden tickets are found by the gluttonous Augustus Gloop, the spoiled and petulant Veruca Salt, the gum-addicted Violet Beauregarde, and the TV-obsessed Mike Teavee. One day, Charlie sees a fifty-pence coin (dollar bill in the US version)
Willy Wonka & the Chocolate Factory those rare, genuinely imaginative children's entertainments at which no adult need be embarrassed to be seen." By the mid-1980s, "Willy Wonka & the Chocolate Factory" had experienced a spike in popularity thanks in large part to repeated television broadcasts and home video sales. Following a 25th anniversary theatrical re-release in 1996, it was released on DVD the next year, allowing it to reach a new generation of viewers. The film was released as a remastered special edition on DVD and VHS in 2001 to commemorate the film's 30th anniversary. In 2003, "Entertainment Weekly" ranked it 25th in the "Top 50