Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Ginger ale bubbly libation that would be patented in 1907 as "Canada Dry Ginger Ale". An instant success, Canada Dry products were accepted by appointment to the Vice-Regal Household of the Governor General of Canada. The dry-style also became popular in the United States during the Prohibition era, when it was used as a mixer for alcoholic beverages. Dry ginger ale quickly surpassed golden ginger ale in popularity. Today, golden ginger ale is an uncommon, more regional drink exemplified by Vernors. By contrast, dry ginger ale is produced on a large scale internationally, and is a staple in supermarkets and bars, and