Emmerdale new production team headed by executive producer Keith Richardson was brought in and the show's focus moved to the nearby village of Beckindale, with more dramatic storylines such as Pat Sugden's 1986 car crash and the 1988 Crossgill fire. By 1988, the show had been moved to an evening time slot in all ITV regions. "Emmerdale Farm" also began broadcasting episodes year-round that year. Reflecting its change in focus, the title was changed to "Emmerdale" on 14 November 1989. Coinciding with the title change was the introduction of the wealthy Tate family, bringing with them racier storylines. Under Richardson, the
Emmerdale largely outdoors, and Yorkshire Television sent people to its set in County Meath to see the programme's production firsthand. The show's early years as "Emmerdale Farm" centred on the Sugden family and rural farm life. The show was originally broadcast twice a week in the afternoon, and was regarded by critics as a "sleepy soap" where not much happened. The first episode aired on 16 October 1972 at 1.30pm, and began with the serial's characters convening in the fictional village of Beckindale for Jacob Sugden's funeral. Jacob upset the family when he left Emmerdale Farm to his eldest son, Jack,