Rodgers and Hammerstein Rodgers and Hammerstein Rodgers and Hammerstein refers to composer Richard Rodgers (1902–1979) and lyricist-dramatist Oscar Hammerstein II (1895–1960), who together were an influential, innovative and successful American musical theatre writing team. They created a string of popular Broadway musicals in the 1940s and 1950s, initiating what is considered the "golden age" of musical theatre. Five of their Broadway shows, "Oklahoma!", "Carousel", "South Pacific", "The King and I" and "The Sound of Music", were outstanding successes, as was the television broadcast of "Cinderella" (1957). Of the other four that the team produced on Broadway during their lifetimes, "Flower Drum Song" was
Oscar Hammerstein I (1896). While it was positively received by "The New York Times", Hammerstein's personal experience was less than peaceful, with the production being plagued by monetary issues with the cast and stage set. In the end, Hammerstein had profited only one-tenth of the costs that were put into the "Santa Maria" production. Nine years later, Longacre Square was renamed Times Square, and the area had become, through his efforts, a thriving theater district. Hammerstein built three more theaters there, the Victoria Theatre (1899), which turned to vaudeville presentation in 1904 and was managed by his son, Willie Hammerstein before closing in