The Archers listening figures. Partly established with the aim towards educating farmers following World War II, "The Archers" soon became a popular source of entertainment for the population at large, attracting nine million listeners by 1953. "The Archers" is set in the fictional village of Ambridge in the fictional county of Borsetshire, in England. Borsetshire is situated between, in reality, the contiguous counties of Worcestershire and Warwickshire, south of Birmingham in The Midlands. Possibly based on the village of Cutnall Green, various other villages claim to be the inspiration for Ambridge; "The Bull", Ambridge's pub, is modelled on The Old Bull in
Soap opera feature scenes shot outdoors in each episode. This footage is shot on videotape on a purpose-built outdoor set that represents the community that the soap focuses on. In their early years "Coronation Street" and "Emmerdale" used 16 mm film for footage shot on location. Later soap operas "Hollyoaks" and "Family Affairs" were taped on high-definition video, and used the filmizing process. UK soap operas do not incorporate recap sequences at the beginning of each episode, which would be appropriate for the fact that when an episode ends, it picks up the story during the following episode. However, in 2012, "Hollyoaks"