The Simpsons their advertising. As a promotion for "The Simpsons Movie", twelve 7-Eleven stores were transformed into Kwik-E-Marts and sold "The Simpsons" related products. These included "Buzz Cola", "Krusty-O" cereal, pink doughnuts with sprinkles, and "Squishees". In 2008 consumers around the world spent $750 million on merchandise related to "The Simpsons", with half of the amount originating from the United States. By 2009, 20th Century Fox had greatly increased merchandising efforts. On April 9, 2009, the United States Postal Service unveiled a series of five 44-cent stamps featuring Homer, Marge, Bart, Lisa and Maggie, to commemorate the show's twentieth anniversary. "The Simpsons"
The Call of the Simpsons realistic with many observational details such as trees, rocks, fences and the way the cars were positioned. Burger King figurines were made out of the camping designs of the Simpsons family in this episode. In its original American broadcast on February 18, 1990, "The Call of the Simpsons" finished third place in the ratings for that day, with a Nielsen rating of 14.6 and a 22 percent audience share. The episode was nominated for an Emmy Award in 1990 in the category "Outstanding Sound Mixing for a Comedy Series or a Special". IGN.com named Albert Brooks' guest performance in this