Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Ale Houses Act 1551 Ale Houses Act 1551 The Ale Houses Act 1551 (5 & 6 Edw. 6 c. 25), or "An Act for Keepers of Ale-houses to be bound by Recognisances", sometimes the Licensing Act 1551, was an Act of the Parliament of England passed in 1552. It was passed to control the "abuses and disorders as are had and used in common ale-houses", and laid the foundation of modern licensing law. It provided that the Justices of the Peace were given power within their jurisdiction to stop the common selling of ale and beer in common ale-houses and tippling-houses, where they felt