Emmerdale new production team headed by executive producer Keith Richardson was brought in and the show's focus moved to the nearby village of Beckindale, with more dramatic storylines such as Pat Sugden's 1986 car crash and the 1988 Crossgill fire. By 1988, the show had been moved to an evening time slot in all ITV regions. "Emmerdale Farm" also began broadcasting episodes year-round that year. Reflecting its change in focus, the title was changed to "Emmerdale" on 14 November 1989. Coinciding with the title change was the introduction of the wealthy Tate family, bringing with them racier storylines. Under Richardson, the
Scheduling of Emmerdale Monday and Friday in-between Crossroads. From January 1984, Anglia Television, Grampian Television and Thames Television showed Emmerdale Farm at 17:15 Monday and Tuesday, Scottish Television following suit in October 1984. In 1985 Thames Television/Television South West moved series back to 7 pm in line with the network. Anglia Television, Grampian Television and Scottish Television Kept the 17.15 slot until December 1987, which results in episode being broadcast in an hour-long format on Sunday afternoon if network programming required the 17.15 slot. From 6 January 1988, all ITV regions networked the show in the Wednesday and Thursday 18.30 slot. Anglia Television