Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Ale It can be any strength or colour, although most are dark brown and low in strength, typically between 3 and 3.5%. An example of a lighter coloured mild is Banks's Mild. Burton ale is a strong, dark, somewhat sweet ale, sometimes used as stock ale for blending with younger beers. Bass No.1 was a classic example of Burton ale. Some consider Fullers 1845 Celebration Ale a rare modern example of a Burton ale. In England, old ale was strong beer traditionally kept for about a year, gaining sharp, acetic flavours as it did so. The term is now applied to