Borsetshire Helen Titchener in the programme. Borsetshire Borsetshire is a fictional county in the BBC Radio 4 series "The Archers". Its county town is the equally fictional Borchester. The county is supposedly set between Worcestershire and Warwickshire, but is also intended as a generic West Midlands rural county. Its name also echoes Anthony Trollope's fictional Barsetshire and the real Dorsetshire. Other places in the county include Ambridge, where "The Archers" is mainly set, Lower Loxley, a nearby village and Felpersham, a cathedral city which appears to be larger than Borchester. Ambridge is on the B3980 six miles south of Borchester and
Soap opera leaving soap operas with 10 percent fewer viewers after the trial ended. Daytime programming alternatives such as talk shows, game shows, and court shows cost up to 50% less to produce than scripted dramas, making those formats more profitable and attractive to networks, even if they receive the same or slightly lower ratings than soap operas. A network may even prefer to return a timeslot to its local stations to keeping a soap opera with disappointing ratings on the air, as was the case with "Sunset Beach" and "Port Charles". Compounding the financial pressure on scripted programming in the 2007–2010