The Love Bug MG and a pearl white Volkswagen Beetle. The Volkswagen Beetle was chosen as it was the only one that elicited the crew to reach out and pet it. The Volkswagen brand name, logo or shield does not feature anywhere in the film, as the automaker did not permit Disney to use the name. The only logos can be briefly seen in at least two places, however. The first instance is on the brake pedals during the first scene where Herbie takes control with Jim inside (on the freeway when Herbie runs into Thorndyke's Rolls Royce), and it is shown in
Volkswagen Beetle (A5) during Super Bowl XLV in February 2011. To celebrate the global reveal, VW partnered with MTV, to make a debut on three continents on 18 April. The reveal began in Shanghai, China with a MTV Sound System celebration hosted by MTV VJs, followed by MTV World Stage events in Berlin and New York City. On 18 April 2011, the 2012 model was unveiled as the Volkswagen Beetle, dropping the word "New" from its name. It debuted at Auto Shanghai and the New York Auto Show. During the marketing campaign at Mexico, it was advertised as "The new Vocho" (oddly in