Wham-O called their new product the Hula Hoop. (The name had been used since the 18th century, but till then had not been registered as a trademark.) The Hula-Hoop became the biggest toy fad in modern history. Twenty-five million were sold in four months, and in two years sales reached more than 100 million. "Hula Hoop mania" continued through the end of 1959, and netted Wham-O US$45 million (US$346M adjusted for inflation to 2012). Shortly thereafter, the company had another huge success with the Frisbee. In 1955, inventor Fred Morrison began marketing a plastic flying disc called the Pluto Platter. He
Pluto (Disney) the use of a shoulder angel/devil who speak directly to Pluto. ("Mickey's Elephant", "Lend a Paw"). Pluto is generally a cheerful and adventurous dog, although he can be given to sheer panic when confronted with something unknown. Common themes in Pluto's stories involve him becoming jealous of Mickey getting another pet ("Mickey's Elephant", "Lend a Paw", "Mickey and the Seal"), Pluto accidentally and unwittingly swallowing something and panicking when he realizes it ("Playful Pluto", "Donald and Pluto"), Pluto getting entangled with something inanimate, or Pluto being pestered by a smaller animal ("Private Pluto", "Squatter's Rights"). In many of his appearances