Walter Frederick Morrison disc more cheaply. In 1955, he and Lu designed the Pluto Platter, the archetype of all modern flying discs. On January 23, 1957, they sold the rights for the Pluto Platter to the Wham-O toy company. Initially Wham-O continued to market the toy solely as the "Pluto Platter", but by June 1957 they also began using the name "Frisbee" after learning that college students in the Northeast were calling the Pluto Platter by that name. Morrison also invented several other products for Wham-O, but none were as successful as the Pluto Platter. Morrison and his wife, Lu Nay Morrison had
Toy Biz Marvel Enterprises licensed the rights to the Toy Biz name to a Hong Kong-based toy manufacturer, Toy Biz Worldwide Ltd., with the two companies holding a manufacturing partnership. Toy Biz designed the toys, Toy Biz Worldwide manufactured most (but not all) of them, and Marvel Enterprises distributed. The concept being that Marvel Enterprises could instead focus less on manufacturing, and more on design, marketing and distribution. In late 2001, Toy Biz became master toy license holders for The Lord of the Rings film trilogy released by New Line Cinema. The films released every December from 2001 to 2003. In September