Every Loser Wins Every Loser Wins "Every Loser Wins" is a 1986 song performed by English actor and singer Nick Berry. Written and produced by Simon May, Stewart James and Bradley James, the song was heavily featured in the BBC soap opera "EastEnders" throughout the summer of 1986, sung by Berry's character Simon "Wicksy" Wicks and his band, The Banned. When released as a single, "Every Loser Wins" became a success, spending three weeks at number one on the UK Singles Chart in October and November 1986. It was the second biggest-selling single in the UK that year (after "Don't Leave Me This
Simon Wicks the highest climbing chart single ever until 2001, when it was eclipsed by "It's the Way You Make Me Feel" by Steps (which climbed from 72-2). "Every Loser Wins" sold over a million copies and earned composer Simon May an Ivor Novello award. The song "also provided levity" on-screen, when it was used as Lofty Holloway's break-up song after Michelle Fowler had jilted him at the altar. Although the plot produced two hit singles in the real world, the actual storyline was not a great success with viewers. "EastEnders" creators Julia Smith and Tony Holland both felt it lacked credibility