Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
When Jones' Ale was New drink and dye his old face,<br> When Jones's ale was new, my boys, when Jones's ale was new.<br> In the Copper Family version, "The Jovial Tradesmen" from rural Sussex: The first to come in was the ploughman with sweat all on his brow,<br> Up with the lark at the break of day he guides the speedy plough.<br> He drives his team, how they do toil<br> O'er hill and valley to turn the soil,<br> When Jones's ale was new, my boys, when Jones's ale was new.<br> (The Copper Family version also includes verses introducing a blacksmith and a scytheman, both important