Frodo Lives! text 'Frodo Lives!' was displayed in large letters with a moving border. The term first became popular because of an increase in the availability and number of readers of the novel (which, up until that point, had been subject to rather mixed reviews) following release of the Ballantine Books paperback edition. While no longer as pervasive as it once was, the term continues to appear regularly in newspaper articles and popular culture related to Tolkien's stories. Frodo Lives! "Frodo Lives!" was a popular counterculture slogan in the 1960s and 1970s, referring to the character Frodo Baggins from J. R. R.
Frodo Baggins 2005) that the themes and internal logic of the Jackson films are undermined by the portrayal of Frodo, whom he considers a weakening of Tolkien's original. Elijah Wood reprised his role of Frodo in "", the first part of "The Hobbit" trilogy (2012–2014). On stage, Frodo was portrayed by James Loye in the three-hour stage production of "The Lord of the Rings", which opened in Toronto in 2006, and was brought to London in 2007. In the United States, Frodo was portrayed by Joe Sofranko in the Cincinnati productions of "The Fellowship of the Ring" (2001), "The Two Towers" (2002),