Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Rail Ale Ramble was a greater range of traditional breweries still supplying this "living" beer. More than thirty years later Crookham Travel still runs several Rail Ale Rambles each year as well as longer trips to explore surviving regional and local breweries and the increasing number of new microbreweries throughout Britain and beyond. Meanwhile, the term Rail Ale has been adopted by organisations such as the Devon & Cornwall Rail Partnership, who promote rural train routes in the English West Country as Rail Ale Trails. Rail Ale Ramble Sometimes now used as a generic expression in the United Kingdom for a day tour