Santa's Little Helper their old pet. Bart eventually gives Santa's Little Helper away instead of Laddie when repo men take back everything he fraudulently purchased. Feeling guilty about this disloyalty and bored with his too perfect new dog, Bart tries to get him back. When he finally finds him, Santa's Little Helper is serving as a seeing-eye dog for a blind man, but eventually decides to return to the family. In "Stop or My Dog Will Shoot" (season 18, 2007), Santa's Little Helper becomes a local hero after finding a lost Homer, and the Simpsons decide to enroll him in the Animal Police
Media in The Simpsons this mocks "how many children's programs have become little more than the ad to the merchandise". Gray also writes that "The Simpsons" "illustrates how the ad as genre has itself already invaded many, if not all, genres. Ads and marketing do not limit themselves to the space between programs; rather, they are themselves textual invaders, and part of "The Simpsons" parodic attack on ads involves revealing their hiding places in other texts." "The Itchy & Scratchy Show" is a show within a show that appears occasionally in episodes of "The Simpsons". They typically appear in the form of 15-60 second