Charlie and the Chocolate Factory (musical) gets on his feet, and dances gleefully with Mrs. Bucket and Charlie ("Grandpa Joe/I've Got a Golden Ticket!"). The big day arrives, and the five winners are greeted at the factory gates by paparazzi and "Chocolate TV" reporters Cherry Sunday and Jerry Jubilee, making Charlie and Grandpa Joe feel out of place. Willy Wonka appears at last, and ushers the group into his factory ("It Must Be Believed to be Seen"). The five winners and their families check in with Wonka, where he explains the rules and regulations of his factory and has the parents sign a ridiculously long and
Willy Wonka & the Chocolate Factory to buy the rights to the book and finance the picture for the purpose of promoting a new Quaker Oats "Wonka Bar". David L. Wolper and Roald Dahl agreed that the film would be a children's musical, and that Dahl himself would write the screenplay. However, Wolper changed the title to "Willy Wonka and the Chocolate Factory". Screenwriter David Seltzer conceived a gimmick exclusively for the film that had Wonka quoting numerous literary sources, such as Arthur O'Shaughnessy's "Ode", Oscar Wilde's "The Importance of Being Earnest", Samuel Taylor Coleridge's "The Rime of the Ancient Mariner" and William Shakespeare's "The Merchant