Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Guaro (drink) Guaro (drink) Guaro is a liquor made in many places in Latin America. A clear liquid distilled from sugar cane juices, it has a slightly sweeter taste than comparable liquors (40% Alcohol). It is popular in Colombia, Panama, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, and Nicaragua, although in many places the word "guaro" can refer to almost any liquor. The name "guaro" came from Central America. Colombians call it aguardiente. Sometimes it is referred to as a "soft vodka" because it has a lower alcohol content than vodka. In Costa Rica, the government nationalized its manufacture in an effort