Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Cask ale great stronghold of natural beer was about to be wiped out. In 1971 the Campaign for Real Ale (CAMRA) was founded in Britain to save what they came to term "real ale". The campaign was extremely successful and real ale is now almost universally available and sought after in British pubs. Many smaller breweries were founded or revived to meet this demand, competing successfully with large conglomerates which had promoted the move towards keg products. Real ale is the name coined by the Campaign for Real Ale (CAMRA) in 1973 for a type of beer defined as "beer brewed from