Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Ale quite similar to pale ale yet there are some notable differences—it is paler, brewed with lager or low temperature ale malts and it is served at colder temperatures. The strength of golden ales varies from 3.5% to 5.3%. While the full range of ales are produced in Scotland, the term Scotch ale is used internationally to denote a malty, strong ale, amber-to-dark red in colour. The malt may be slightly caramelised to impart toffee notes; generally, Scottish beers tend to be sweeter, darker, and less hoppy than English beers. The classic styles are Light, Heavy and Export, also referred to