Legoland Discovery Center Chicago Legoland Discovery Center Chicago Legoland Discovery Center Chicago is an indoor family entertainment center located in The Streets of Woodfield shopping center in Schaumburg, Illinois. The attraction includes Lego-theme rides, a soft play area, a 4D cinema and a gift shop. Legoland Discovery Center Chicago is owned and operated by British leisure group Merlin Entertainments. Lego bricks were invented by Danish carpenter Ole Kirk Kristiansen in 1958. Employees at the Lego factory in Billund, Denmark started to put Lego models outside. These models were instantly very popular with visitors to the factory so it was decided to turn them into
Legoland with younger children (11 and under), and although the attractions include a number of roller coasters, the roller coasters are not as numerous or as extreme as those in other parks, and there is a greater emphasis on rides suitable for younger children. Legoland parks are split into various areas, which are consistent among the chain's parks. For example, all six of the parks include a Lego miniland, a model village which includes models of landmarks and scenes from around the world, made from millions of genuine Lego bricks. An important aspect of Legoland is education and learning. Examples include: