Frodo Lives! text 'Frodo Lives!' was displayed in large letters with a moving border. The term first became popular because of an increase in the availability and number of readers of the novel (which, up until that point, had been subject to rather mixed reviews) following release of the Ballantine Books paperback edition. While no longer as pervasive as it once was, the term continues to appear regularly in newspaper articles and popular culture related to Tolkien's stories. Frodo Lives! "Frodo Lives!" was a popular counterculture slogan in the 1960s and 1970s, referring to the character Frodo Baggins from J. R. R.
Frodo Baggins Bilbo in the same company's adaptation of "The Hobbit". In the 1981 BBC radio serial of "The Lord of the Rings", Frodo is played by Ian Holm, who later played Bilbo in Peter Jackson's film adaptation of "The Lord of the Rings". In the 1993 television miniseries "Hobitit" by Finnish broadcaster Yle, Frodo is played by Taneli Mäkelä. In "The Lord of the Rings" film trilogy (2001-2003) directed by Peter Jackson, Frodo is played by American actor Elijah Wood. Dan Timmons writes in the Mythopoeic Society's "Tolkien on Film: Essays on Peter Jackson’s The Lord of the Rings" (Mythopoeic Press,