Oscar Hammerstein II influenced Stephen Sondheim, a friend of the Hammerstein family from childhood. Sondheim has attributed his success in theater, and especially as a lyricist, directly to Hammerstein's influence and guidance. The Oscar Hammerstein Award for Lifetime Achievement in Musical Theatre is presented annually. The York Theatre Company in New York City is the Administrator of the award. The 2009 winners were Jerry Bock and Sheldon Harnick. Past awardees are composers such as Stephen Sondheim and performers such as Carol Channing. The 2010 award went to Thomas Meehan. Oscar Hammerstein was a member of the American Theater Hall of Fame. Oscar Hammerstein
Willie Hammerstein He was talented at promoting his shows, and was skilled at finding and booking profitable acts. The Victoria had been staging variety acts, plays and musicals. Willie Hammerstein started putting on popular low-brow vaudeville shows at low prices. He signed up stars and unknown new performers, celebrities of all types, physical freaks, illusionists and risqué exotic dancers. The highly varied programs drew large and often noisy audiences. Hammerstein ran the only vaudeville theater in Times Square, and had no other theatres. He was able to develop shows uniquely fitted to his local audience. The crowd at the Victoria like the