Frodo Lives! text 'Frodo Lives!' was displayed in large letters with a moving border. The term first became popular because of an increase in the availability and number of readers of the novel (which, up until that point, had been subject to rather mixed reviews) following release of the Ballantine Books paperback edition. While no longer as pervasive as it once was, the term continues to appear regularly in newspaper articles and popular culture related to Tolkien's stories. Frodo Lives! "Frodo Lives!" was a popular counterculture slogan in the 1960s and 1970s, referring to the character Frodo Baggins from J. R. R.
Frodo Baggins fallen to the lure of the Ring, tried to take it by force from Frodo. Frodo escaped by putting on the Ring and becoming invisible. This event broke the Fellowship; Boromir was later slain defending Merry and Pippin from invading Orcs, who captured the two hobbits. Aragorn, Gimli and Legolas gave him a hero's funeral before setting out after the two hobbits. Frodo chose to continue the quest alone, but Sam followed his master, joining him on the journey to Mordor. Frodo and Sam made their way through Emyn Muil, followed by the creature Gollum, who had been tracking the