Frodo Lives! text 'Frodo Lives!' was displayed in large letters with a moving border. The term first became popular because of an increase in the availability and number of readers of the novel (which, up until that point, had been subject to rather mixed reviews) following release of the Ballantine Books paperback edition. While no longer as pervasive as it once was, the term continues to appear regularly in newspaper articles and popular culture related to Tolkien's stories. Frodo Lives! "Frodo Lives!" was a popular counterculture slogan in the 1960s and 1970s, referring to the character Frodo Baggins from J. R. R.
Frodo Baggins and one hundred and eleventh birthdays, respectively. Frodo inherited the Ring at this point, and due to its influence he still appeared about 33 during the War of the Ring, though his age was closer to 50. Frodo, like Bilbo and his Took ancestors, was considered by many others in Hobbiton to be a little odd. His interest in the outside world and fascination with Elves and faraway places such as Bilbo had visited in "The Hobbit" were uncommon among hobbits. When the hobbits were waylaid by the Barrow-wight, they found long daggers made by Dúnedain in the wight's treasure.