Glow by JLo fragrance line. Glow has spawned several flankers, with the first being Miami Glow, and most recent being L.A. Glow. In May 2012, she released her eighteenth fragrance, Glowing by JLo, which was described as the "evolution" of Glow and marked her 10-year anniversary working with Coty, Inc. Since Glow, Lopez has been credited with influencing other celebrity endorsements of fragrance, which has included Halle Berry, Beyoncé, Lady Gaga and Madonna, among others. On April 2, 1998, it was announced during a press conference that Lopez would be launching a clothing line, entitled J.Lo by Jennifer Lopez, in time for the
Elixir (perfume) In an interview with "Women's Wear Daily", the singer claimed that the scent would display her "most sensual and exotic side" and had seemingly been inspired by the deserts of Morocco. Elixir belongs to the oriental olfactive family, which is known to contain intense and long lasting fragrances. The top notes of the perfume were described by Shakira as "floral and spicy" and include neroli, white pepper, and white flower; the heart notes were said to be "velvety and fruity" and are based on the scents of flowers like freesia and paeonia, and apricot; the base notes contain amber, benzoin,