Audi Driving Experience Audis 'trademark' quattro four-wheel drive system. These activities are all carried out in a safe (but realistic) environment, away from public roads/highways. AUDI AG provides all of the vehicles, along with hospitality at each facility. The Audi Driving Experience originated in Audi's home country of Germany. Subsequently rolled out to other locations in mainland Europe, the Audi Driving Experience is offered in differing formats, including the Nordschleife of the Nürburgring, and ice driving in Finland for ijskonijnen. In the United Kingdom, it is organised by Audi UK, and is based at the Silverstone motor racing circuit. Audi of America and
Audi & Co KG and s12 GmbH. Audio samples were created in Klangerfinder's sound studio in Stuttgart, becoming part of Audi Sound Studio collection. Other Audi Sound Studio components include The Brand Music Pool, The Brand Voice. Audi also developed Sound Branding Toolkit including certain instruments, sound themes, rhythm and car sounds which all are supposed to reflect the AUDI sound character. Audi started using a beating heart sound trademark beginning in 1996. An updated heartbeat sound logo, developed by agencies KLANGERFINDER GmbH & Co KG of Stuttgart and S12 GmbH of Munich, was first used in 2010 in an Audi