The Love Bug all the future scenes when Jim is braking. The second instance is on the ignition key, when Jim tries to shut down the braking Herbie. The later sequels produced, however, do promote the Volkswagen name (as sales of the Beetle were down when the sequels were produced). The VW "Wolfsburg" castle emblem on the steering wheel hub is also seen throughout the car's interior shots. Within the script, the car was only ever referred to as "Herbie", "the small car" or "the Bug"—the latter, although a common nickname for the Beetle, was not trademarked by Volkswagen at the time of
Volkswagen Beetle (A5) in November 2012 when it also went on sale. Head of Technical Development for VW, Frank Welsch, indicated at the 2018 Geneva Motor Show that this would be the Beetle's final generation. On 13 September 2018, Volkswagen announced that the Beetle will cease production in July 2019. On 22 November 2010, on the final episode of the "Oprah's Favorite Things" special, Oprah Winfrey and Volkswagen announced every audience member that day would receive one of the Beetles upon its release in 2011. VW staff gave the audience their special keys to the car. This was followed by a teaser commercial