The Love Bug all the future scenes when Jim is braking. The second instance is on the ignition key, when Jim tries to shut down the braking Herbie. The later sequels produced, however, do promote the Volkswagen name (as sales of the Beetle were down when the sequels were produced). The VW "Wolfsburg" castle emblem on the steering wheel hub is also seen throughout the car's interior shots. Within the script, the car was only ever referred to as "Herbie", "the small car" or "the Bug"—the latter, although a common nickname for the Beetle, was not trademarked by Volkswagen at the time of
Volkswagen Beetle in Mexico early 2012. It was in the month of June 2003 that the Volkswagen Sedán Última Edición was introduced. A totally nostalgic car, which resembles the past glories of the Volkswagen Beetle. This Final Edition consisted of 2,999 units for sale to the general public in Volkswagen dealers across Mexico, while one (the last one to be produced), would be immediately shipped to the Volkswagen Museum in Wolfsburg, Germany, testifying a historic age which ended on July 30, 2003, when the last Volkswagen Beetle (the unit number 21'529,464) leaves the production line in what was now called "the hall of sorrow",