The Hunt for Red October (film) takes place in 1984 during the Cold War. Tony Seiniger designed the film's poster and drew inspiration from Soviet poster art, utilizing bold red, white and black graphics. According to him, the whole ad campaign was designed to have a "techno-suspense quality to it". The idea was to play up the thriller aspects and downplay the political elements. The film caused a minor sensation in the black projects submarine warfare technology community. In one scene, where USS "Dallas" is chasing "Red October" through the submarine canyon, the crew can be heard calling out that they have various "milligal anomalies". This
The Hunt for Red October sales qualifying the bestseller lists from mass market paperback back to hardcover, a trend that other “brand-name” authors such as Stephen King, Clive Cussler, Michael Crichton, and Danielle Steel would later follow. On April 20, 2018, "The Hunt for Red October" was included in the list of 100 most-loved books in the U.S., compiled by PBS as part of their new series and multi-platform initiative "The Great American Read". The book appeared in a fake commercial ad serving as a teaser trailer for the third season of the Netflix web television series "Stranger Things", which was released on July 16,