The Love Bug MG and a pearl white Volkswagen Beetle. The Volkswagen Beetle was chosen as it was the only one that elicited the crew to reach out and pet it. The Volkswagen brand name, logo or shield does not feature anywhere in the film, as the automaker did not permit Disney to use the name. The only logos can be briefly seen in at least two places, however. The first instance is on the brake pedals during the first scene where Herbie takes control with Jim inside (on the freeway when Herbie runs into Thorndyke's Rolls Royce), and it is shown in
Volkswagen Beetle Show. In 1950, Volkswagen Beetles started arriving into Dublin packed in crates in what was termed "completely knocked down" (CKD) form ready to be assembled. The vehicles were assembled in a former tram depot at 162 Shelbourne Road in Ballsbridge. This is now the premises for Ballsbridge Motors which is still a Volkswagen dealer. The first Volkswagen ever assembled outside Germany was built here. This vehicle is now on display at the Volkswagen Museum in Wolfsburg. In 1952, John Colborne-Baber began to import small numbers of Beetles largely to satisfy demand from US Air Force personnel stationed in Kent. Today,