Glow by JLo fragrance line. Glow has spawned several flankers, with the first being Miami Glow, and most recent being L.A. Glow. In May 2012, she released her eighteenth fragrance, Glowing by JLo, which was described as the "evolution" of Glow and marked her 10-year anniversary working with Coty, Inc. Since Glow, Lopez has been credited with influencing other celebrity endorsements of fragrance, which has included Halle Berry, Beyoncé, Lady Gaga and Madonna, among others. On April 2, 1998, it was announced during a press conference that Lopez would be launching a clothing line, entitled J.Lo by Jennifer Lopez, in time for the
Elixir (perfume) Elixir (perfume) Elixir is a women's fragrance by Colombian singer songwriter Shakira, developed in a collaboration with international fashion company Puig. After the release of her first two fragrances, Puig enlisted several perfumers to work on Shakira's third fragrance, which she claimed would capture her "most sensual and exotic side." The final product was Elixir, an oriental perfume based on various spicy and woody sources. The flacon of the perfume is inspired by apothecary bottles and is made to resemble a magical potion, featuring a light golden colour scheme. Shakira launched the fragrance at a press release in São Paulo,