Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Sussex Golden Ginger Ale made the stronger flavour of the golden variety undesirable. Dry ginger ale quickly became more popular than golden, and today golden ginger ales like Sussex are an uncommon and usually a regional drink. People who visit the Maritime Provinces often bring Sussex Ginger Ale back home for friends and relatives who have connections to the Maritime Provinces. Other soft drinks with the Sussex name have been Sussex Old English Ginger Beer, Sussex Pale Dry Ginger Ale, Sussex Red Oval Ginger Ale, and Sussex Cola. The brand has had various owners including Sussex Mineral Spring Co., Sussex Ginger Ale Ltd., Maritime