Superman: Whatever Happened to the Man of Tomorrow? reference to one of the nicknames of Superman as the "Man of Tomorrow", and was later again used in the title of another Superman . The comic book, "Action Comics" #1, published in April 1938 by "National Allied Publications" (later renamed DC Comics), marked the first publication of the character of Superman created by Jerry Siegel and Joe Shuster. The comic quickly became a success, and its editor soon realized that it was because of the popularity of the character. In an unprecedented move at the time, National Allied Publications introduced a second comic book, "Superman", exclusively featuring the popular
Superman in film it was in early development. Paul Levitz, president of DC Comics, still expected Routh to reprise the title role, but Routh's contract for a sequel expired in 2009. ""Superman Returns" didn't quite work as a film in the way that we wanted it to," Warner Bros. President of Production Jeff Robinov admitted in August 2008. "It didn't position the character the way he needed to be positioned. Had "Superman" worked in 2006, we would have had a movie for Christmas of this year or 2009. Now the plan is just to reintroduce Superman without regard to a Batman and Superman