Willie Hammerstein Sullivan and Percy G. Williams. Later the Keith-Albee circuit booking office gave Hammerstein a monopoly on big-time vaudeville in Times Square. Willie's father was much more interested in grand opera, and in 1906 opened the Manhattan Opera House. Revenue from the Victoria kept the opera house running. At one point Oscar Hammerstein, always short of money, moved to sell the Victoria to the Shubert family. Willie and his brother Arthur, who produced shows, blocked the attempt. In March 1913 Keith and Albee paid Oscar Hamilton a reported $225,000 to give up his monopoly. They opened the Palace Theatre at 47th
Rodgers and Hammerstein Although there are exceptions to this generalization, it simplifies the audition process, and gives audiences an idea of what to expect vocally from a Rodgers and Hammerstein musical. However, this formula had been used in Viennese operetta, such as "The Merry Widow". William A. Everett and Paul R. Laird wrote that "Oklahoma!", "like "Show Boat", became a milestone, so that later historians writing about important moments in twentieth-century theatre would begin to identify eras according to their relationship to "Oklahoma!"" In "The Complete Book of Light Opera", Mark Lubbock adds, "After "Oklahoma!", Rodgers and Hammerstein were the most important contributors