The Simpsons their advertising. As a promotion for "The Simpsons Movie", twelve 7-Eleven stores were transformed into Kwik-E-Marts and sold "The Simpsons" related products. These included "Buzz Cola", "Krusty-O" cereal, pink doughnuts with sprinkles, and "Squishees". In 2008 consumers around the world spent $750 million on merchandise related to "The Simpsons", with half of the amount originating from the United States. By 2009, 20th Century Fox had greatly increased merchandising efforts. On April 9, 2009, the United States Postal Service unveiled a series of five 44-cent stamps featuring Homer, Marge, Bart, Lisa and Maggie, to commemorate the show's twentieth anniversary. "The Simpsons"
The Simpsons: Cartoon Studio of "The San Diego Union-Tribune" called it "quite a challenging product" which produces cartoons that "really look professional." Benjamin Svetkey of "Entertainment Weekly" gave it a B+ rating, commenting that the cartoons created "can be entertaining, but they're hampered by a failing common to the make-your-own-movie genre: Since "Cartoon Studio" has a limited number of voice clips ('Ay, caramba!', 'Mmm... donuts', and about 50 variations on 'Bart!'), your plot choices are restricted to the usual pranks, pratfalls, and catchphrases. Still, as Homer would say, "The Simpsons Cartoon Studio" is more 'Woohoo!' than 'D'oh!'." "Wired"s Erika Milvy commented that "Fox's "Simpsons