The Archers listening figures. Partly established with the aim towards educating farmers following World War II, "The Archers" soon became a popular source of entertainment for the population at large, attracting nine million listeners by 1953. "The Archers" is set in the fictional village of Ambridge in the fictional county of Borsetshire, in England. Borsetshire is situated between, in reality, the contiguous counties of Worcestershire and Warwickshire, south of Birmingham in The Midlands. Possibly based on the village of Cutnall Green, various other villages claim to be the inspiration for Ambridge; "The Bull", Ambridge's pub, is modelled on The Old Bull in
The Soap Opera Encyclopedia (Schemering book) and characters. Schemering also includes a "Short History of Television Soap Opera," as well as profiles of major performers, writers and producers in the genre in a section entitled "Who's Who in Soap Opera." Finally, the book contains 30 pages of photos from various programs. Published in a time before the internet, the "Encyclopedia" was a primary source of background information and commentary on soap opera; it and Schemering have been quoted in various articles, books and web pages. It was revised and reprinted in 1987 () and 1988. According to the "Encyclopedia", Schemering "spent fifteen years collecting memorabilia and