The Love Bug all the future scenes when Jim is braking. The second instance is on the ignition key, when Jim tries to shut down the braking Herbie. The later sequels produced, however, do promote the Volkswagen name (as sales of the Beetle were down when the sequels were produced). The VW "Wolfsburg" castle emblem on the steering wheel hub is also seen throughout the car's interior shots. Within the script, the car was only ever referred to as "Herbie", "the small car" or "the Bug"—the latter, although a common nickname for the Beetle, was not trademarked by Volkswagen at the time of
Volkswagen Beetle in Mexico produced by General Motors in 1997. The Chevy Pop replaced the Volkswagen Beetle in its first place on sales in Mexico by offering modernity at a price just a little higher than the Vocho. However, the Volkswagen Beetle kept being the Mexican taxi driver favorite, until, in 2002, a decree emerged under the mandate of Andrés Manuel López Obrador, then Mexico City's governor. This decree prohibited the granting of permits for public transportation in the form of taxis in Mexico City to two-door cars, restricting even more the marketing of the "Vocho" in favor of the Nissan Tsuru (third generation