Santa Cruz de Tenerife City Council and managed by the Society for Development, is set in motion an ambitious plan for revitalization of the city under the brand name "Santa Cruz + Viva ', in accordance with Cabildo Insular de Tenerife and Government of the Canary Islands. In Santa Cruz de Tenerife have drafted the three provincial newspapers ("Diario de Avisos", "La Opinión de Tenerife" and "El Día"), as well as editors of newspapers regional "La Gaceta de Canarias". Also located in the city the headquarters of various TV channels, most of which broadcast on the island: Spanish Television in the Canary Islands, Television
Flag of Tenerife Tenerife as Nivaria, derived from the Latin words "nix", "nivis" or "nives", meaning snow, in clear reference to the snow-covered peak of the Teide volcano. The name of Tenerife is derived from the language of the Benehaorits - the natives of nearby La Palma. "Tene" means "mountain" and "ife" means "white". After colonisation by Spain, the letter "r" was added, uniting both words. The flag was first adopted as a maritime registry flag of the maritime province of the Canary Islands. It was initially adopted in 1845 by Royal Order and was adopted as the flag of Tenerife by an