Crush (soft drink) Crush (soft drink) Crush is a brand of carbonated soft drinks owned and marketed internationally by Keurig Dr Pepper, originally created as an orange soda. Crush mainly competes with Coca-Cola's Fanta. It was created in 1911 by Canadian beverage and extract chemist Neil C. Ward. Most flavors of Crush are caffeine-free. In 1911, Clayton J. Howel, president and founder of the Orange Crush Company, partnered with Neil C. Ward and incorporated the company. Ward made the recipe for Orange Crush. Howel was not new to the soft drink business, having earlier introduced Howel’s Orange Julep. Soft drinks of the time
Soft drink report examined statistics relating to the increase in soft drink consumption and claimed that consumption is "likely contributing to health problems". It also criticized marketing efforts by soft drink companies. In 2005, the CSPI called for warning labels on soft drinks, similar to those on cigarettes and alcohol. From 1977 to 2002, Americans doubled their consumption of sweetened beverages—a trend that was paralleled by doubling the prevalence of obesity. The consumption of sugar-sweetened beverages is associated with weight and obesity, and changes in consumption can help predict changes in weight. It remains possible that the correlation is due to a