Wham-O called their new product the Hula Hoop. (The name had been used since the 18th century, but till then had not been registered as a trademark.) The Hula-Hoop became the biggest toy fad in modern history. Twenty-five million were sold in four months, and in two years sales reached more than 100 million. "Hula Hoop mania" continued through the end of 1959, and netted Wham-O US$45 million (US$346M adjusted for inflation to 2012). Shortly thereafter, the company had another huge success with the Frisbee. In 1955, inventor Fred Morrison began marketing a plastic flying disc called the Pluto Platter. He
Pluto (mythology) below than what Zeus possesses! </poem> To Plato, the god of the underworld was "an agent in [the] beneficent cycle of death and rebirth" meriting worship under the name of "Plouton", a giver of spiritual wealth. In the dialogue "Cratylus", Plato has Socrates explain the etymology of "Plouton", saying that Pluto gives wealth ("ploutos"), and his name means "giver of wealth, which comes out of the earth beneath". Because the name Hades is taken to mean "the invisible", people fear what they cannot see; although they are in error about the nature of this deity's power, Socrates says, "the office