Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Pale ale hops in the style of APA and use the name "pale ale", was the Sierra Nevada Brewing Company, which brewed the first experimental batch of Sierra Nevada Pale Ale in November 1980, distributing the finished version in March 1981. Anchor Liberty Ale, a 6% abv ale originally brewed by the Anchor Brewing Company as a special in 1975 to commemorate Paul Revere's midnight ride in 1775, which marked the start of the American War of Independence, was seen by Michael Jackson, a writer on beverages, as the first modern American ale. Fritz Maytag, the owner of Anchor, visited British breweries