Santa's Little Helper event; however, their plan fails and a drunk shark that's discovered at the event becomes the new mascot instead. Santa's Little Helper gladly returns to the Simpson family. Santa's Little Helper's initial appearance on "The Simpsons" was in the first episode of the series, "Simpsons Roasting on an Open Fire", which aired on Dec. 17, 1989. Since then, he has become a recurring character. "The Simpsons" creator Matt Groening told "TV Guide" in 2000 that "we [the staff] painted ourselves into a corner with our Christmas episode. Once we wrote the dog into the show, we were stuck with him."
Media in The Simpsons this mocks "how many children's programs have become little more than the ad to the merchandise". Gray also writes that "The Simpsons" "illustrates how the ad as genre has itself already invaded many, if not all, genres. Ads and marketing do not limit themselves to the space between programs; rather, they are themselves textual invaders, and part of "The Simpsons" parodic attack on ads involves revealing their hiding places in other texts." "The Itchy & Scratchy Show" is a show within a show that appears occasionally in episodes of "The Simpsons". They typically appear in the form of 15-60 second