Oscar Hammerstein Award Oscar Hammerstein Award The Oscar Hammerstein Award for Lifetime Achievement in Musical Theatre is named in honor of American lyricist and librettist Oscar Hammerstein, who helped shape American theater music through his collaborations with a number of different composers and writers. The award was created in 1988 by Janet Hayes Walker, the Founding Artistic Director of The York Theatre Company, and is presented with the endorsement of the Rodgers & Hammerstein Organization and the Hammerstein family. The Oscar Hammerstein Award Gala is the major annual fundraising event of The York, a mainstay of the Off-Broadway scene for more than 45
Oscar Hammerstein I (1896). While it was positively received by "The New York Times", Hammerstein's personal experience was less than peaceful, with the production being plagued by monetary issues with the cast and stage set. In the end, Hammerstein had profited only one-tenth of the costs that were put into the "Santa Maria" production. Nine years later, Longacre Square was renamed Times Square, and the area had become, through his efforts, a thriving theater district. Hammerstein built three more theaters there, the Victoria Theatre (1899), which turned to vaudeville presentation in 1904 and was managed by his son, Willie Hammerstein before closing in