Borsetshire Borsetshire Borsetshire is a fictional county in the BBC Radio 4 series "The Archers". Its county town is the equally fictional Borchester. The county is supposedly set between Worcestershire and Warwickshire, but is also intended as a generic West Midlands rural county. Its name also echoes Anthony Trollope's fictional Barsetshire and the real Dorsetshire. Other places in the county include Ambridge, where "The Archers" is mainly set, Lower Loxley, a nearby village and Felpersham, a cathedral city which appears to be larger than Borchester. Ambridge is on the B3980 six miles south of Borchester and seventeen miles west of Felpersham.
Soap opera episode per week are more likely to feature the entire cast in each episode, and to represent all current storylines in each episode. Evening soap operas and serials that run for only part of the year tend to bring things to a dramatic end-of-season cliffhanger. In 1976, "Time" magazine described American daytime television as "TV's richest market," noting the loyalty of the soap opera fan base and the expansion of several half-hour series into hour-long broadcasts in order to maximize ad revenues. The article explained that at that time, many prime time series lost money, while daytime serials earned profits