The Love Bug all the future scenes when Jim is braking. The second instance is on the ignition key, when Jim tries to shut down the braking Herbie. The later sequels produced, however, do promote the Volkswagen name (as sales of the Beetle were down when the sequels were produced). The VW "Wolfsburg" castle emblem on the steering wheel hub is also seen throughout the car's interior shots. Within the script, the car was only ever referred to as "Herbie", "the small car" or "the Bug"—the latter, although a common nickname for the Beetle, was not trademarked by Volkswagen at the time of
Volkswagen Beetle in Mexico the car. In the model 2002 one of the last limited editions was introduced, the "Volkswagen Beetle Summer". This was characterized by two special colors: A new shade of yellow, and a new shade of blue original from the European Volkswagen Lupo. Its chrome wheel caps contrasted with its monochrome scheme. Like other editions, the Beetle "Summer" had rear and side "Summer" anagrams. In March 2003 the end of the "Vocho" production was announced, due to the gradual and continuous decline in demand for this model, which began with the introduction of the Chevy Pop (Opel Corsa B) in Mexico