Wham-O called their new product the Hula Hoop. (The name had been used since the 18th century, but till then had not been registered as a trademark.) The Hula-Hoop became the biggest toy fad in modern history. Twenty-five million were sold in four months, and in two years sales reached more than 100 million. "Hula Hoop mania" continued through the end of 1959, and netted Wham-O US$45 million (US$346M adjusted for inflation to 2012). Shortly thereafter, the company had another huge success with the Frisbee. In 1955, inventor Fred Morrison began marketing a plastic flying disc called the Pluto Platter. He
Pluto Press "Feminist Review" and others. A trade sales organisation, Volume Sales, was set up in partnership with Allison & Busby, under the direction of Ric Sissons. New departures in publishing included working with Max Stafford-Clark and the Royal Court Theatre to encourage theatre-goers to read playscripts by printing programmes that included the entire play. In 1987 Pluto Press was bought by Roger van Zwanenberg and Norman Drake. Drake later sold his shares to van Zwanenberg. Prior to Palgrave Macmillan, Pluto Press was distributed by The University of Michigan Press in the United States. However, in June 2008, The University of Michigan