Frodo Lives! text 'Frodo Lives!' was displayed in large letters with a moving border. The term first became popular because of an increase in the availability and number of readers of the novel (which, up until that point, had been subject to rather mixed reviews) following release of the Ballantine Books paperback edition. While no longer as pervasive as it once was, the term continues to appear regularly in newspaper articles and popular culture related to Tolkien's stories. Frodo Lives! "Frodo Lives!" was a popular counterculture slogan in the 1960s and 1970s, referring to the character Frodo Baggins from J. R. R.
What Is Life song offers "little overall coherence between words and music". In a 2010 poll to find the "10 Best George Harrison Songs", AOL Radio listeners voted "What Is Life" third behind "My Sweet Lord" and "Blow Away". A similar list by Michael Galluci of Ultimate Classic Rock placed it second (behind "My Sweet Lord"), as Galluci wrote of the track having "a giant pop hook as its guide" as well as "the catchiest chorus Harrison ever penned".<ref name="Gallucci/UCR">Michael Gallucci, "Top 10 George Harrison Songs", Ultimate Classic Rock (retrieved 28 March 2014).</ref> In 2009, Matt Melis of Consequence of Sound listed it