Walter Frederick Morrison disc more cheaply. In 1955, he and Lu designed the Pluto Platter, the archetype of all modern flying discs. On January 23, 1957, they sold the rights for the Pluto Platter to the Wham-O toy company. Initially Wham-O continued to market the toy solely as the "Pluto Platter", but by June 1957 they also began using the name "Frisbee" after learning that college students in the Northeast were calling the Pluto Platter by that name. Morrison also invented several other products for Wham-O, but none were as successful as the Pluto Platter. Morrison and his wife, Lu Nay Morrison had
Pluto (mythology) when other epithets appear in the source text. The abduction myth was a popular subject for Greek and Roman art, and recurs throughout Western art and literature, where the name "Pluto" becomes common (see Pluto in Western art and literature below). Narrative details from Ovid and Claudian influence these later versions in which the abductor is named as Pluto, especially the role of Venus and Cupid in manipulating Pluto with love and desire. Throughout the Middle Ages and Renaissance, and certainly by the time of Natale Conti's influential "Mythologiae" (1567), the traditions pertaining to the various rulers of the classical