The Archers listening figures. Partly established with the aim towards educating farmers following World War II, "The Archers" soon became a popular source of entertainment for the population at large, attracting nine million listeners by 1953. "The Archers" is set in the fictional village of Ambridge in the fictional county of Borsetshire, in England. Borsetshire is situated between, in reality, the contiguous counties of Worcestershire and Warwickshire, south of Birmingham in The Midlands. Possibly based on the village of Cutnall Green, various other villages claim to be the inspiration for Ambridge; "The Bull", Ambridge's pub, is modelled on The Old Bull in
Soap opera becoming more costly to perform. By the early 1970s, nearly all soap operas had transitioned to being taped. "As the World Turns" and "The Edge of Night" were the last to make the switch, in 1975. "Port Charles" used the practice of running 13-week "story arcs," in which the main events of the arc are played out and wrapped up over the 13 weeks, although some storylines did continue over more than one arc. According to the 2006 Preview issue of "Soap Opera Digest", it was briefly discussed that all ABC shows might do telenovela arcs, but this was rejected.