Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Malt drink Malt drink A malt drink is a fermented drink in which the primary ingredient is the grain, or seed, of the barley plant, which has been allowed to sprout slightly in a traditional way called "malting" before it is processed. By far the most predominant malt drink is beer (naturally fermented barley sugars flavoured with hops), of which there are two main styles: ale and lager. A low alcohol level drink brewed in this fashion is technically identical to "non-alcoholic beer." Such a drink may be prepared by using a slightly altered brewing process that yields negligible alcohol (technically less