Emmerdale new production team headed by executive producer Keith Richardson was brought in and the show's focus moved to the nearby village of Beckindale, with more dramatic storylines such as Pat Sugden's 1986 car crash and the 1988 Crossgill fire. By 1988, the show had been moved to an evening time slot in all ITV regions. "Emmerdale Farm" also began broadcasting episodes year-round that year. Reflecting its change in focus, the title was changed to "Emmerdale" on 14 November 1989. Coinciding with the title change was the introduction of the wealthy Tate family, bringing with them racier storylines. Under Richardson, the
Chrissie White (Emmerdale) they're pitching me against Charity a bit, so I think we might have [that] at some point. I think that’s still happening, where they're vying for queen bee in the village. I think that’s still going to happen, which will be fun because she's brilliant. It doesn't end well for any of them though, does it? I think what they're trying to do again is separate Home Farm from the village because we've sort of been on par with everyone and the way that Emmerdale used to be is that there was very much the ladies and lords of the