Mercury (toy manufacturer) Marklin, the company was started in 1932, by Attilio Clemente and Antonio Cravero, but its first toy was a gun produced about 1939 (Batazzi et al 1974; Force 1992, 5; History of Mercury 2013; Ralston 2009, 62). The company first began making toy cars just after World War II, so is one of the earliest diecast model makers preceding Corgi and many others and it was the earliest producer in Italy (Richardson 1999, 134). In Italy there was little competition for Mercury through most of the 1950s (Force 1992, 5). Early cars were more Tootsietoy-like with simple cast bodies, wheels
Tin Toy he kept alive with annual investment. The film was officially a test of the PhotoRealistic RenderMan software, and proved new challenges to the animation team, namely the difficult task of realistically animating Billy. "Tin Toy" later gained attention from Disney, who sealed an agreement to create "Toy Story" starring Tom Hanks and Tim Allen, which was primarily inspired by elements from "Tin Toy". The short premiered in a partially completed edit at the SIGGRAPH convention in August 1988 to a standing ovation from scientists and engineers. "Tin Toy" went on to claim Pixar's first Oscar with the 1988 Academy Award