Santa Cruz de Tenerife City Council and managed by the Society for Development, is set in motion an ambitious plan for revitalization of the city under the brand name "Santa Cruz + Viva ', in accordance with Cabildo Insular de Tenerife and Government of the Canary Islands. In Santa Cruz de Tenerife have drafted the three provincial newspapers ("Diario de Avisos", "La Opinión de Tenerife" and "El Día"), as well as editors of newspapers regional "La Gaceta de Canarias". Also located in the city the headquarters of various TV channels, most of which broadcast on the island: Spanish Television in the Canary Islands, Television
Tenerife in Tenerife. Aside from Parque Nacional del Teide, it counts the Parque Natural de Canarias (Crown Forest), two rural parks (Anaga and Teno), four integral natural reserves, six special natural reserves, a total of fourteen natural monuments, nine protected landscapes and up to six sites of scientific interest. Also located on the island Macizo de Anaga since 2015 is Biosphere Reserve and is the place that has the largest number of endemic species in Europe. Tenerife island's government resides with the Cabildo Insular de Tenerife located at the Plaza de España at the island's capital city (Palacio Insular de Tenerife).