Charlie and the Chocolate Factory (franchise) the sequel to "Charlie and the Chocolate Factory", continuing the story of Charlie Bucket and Willy Wonka as they travel in the Great Glass Elevator. "Charlie and the Great Glass Elevator" was first published in the United States by Alfred A. Knopf in 1972, and in the United Kingdom by George Allen & Unwin in 1973. "Willy Wonka & the Chocolate Factory" is a 1971 musical film adaptation of the 1964 novel "Charlie and the Chocolate Factory" by Roald Dahl. It was directed by Mel Stuart, and starred Gene Wilder as Wonka. The film tells the story of Charlie Bucket
The Willy Wonka Candy Company film version in exchange for the candy bar tie-in. Quaker, who had previous experience in the film industry, bought the rights to the book and financed the picture for the purpose of promoting their new "Wonka Bar". The name of Dahl's "Charlie and the Chocolate Factory" however was renamed to "Willy Wonka & the Chocolate Factory" for promotion purposes. The new brand was produced by Chicago-based company Breaker Confections (a subsidiary of Quaker Oats), which in 1975 was acquired by Sunmark Corporation of Saint Louis, Missouri. The original Wonka Bars never saw store shelves due to factory production problems prior