Charlie and the Chocolate Factory in spies to steal his secret recipes, which led him to close the factory forever. The next day, the newspaper announces that Wonka is reopening the factory and has invited five children to come on a tour, after they find a Golden Ticket in a Wonka Bar. Each ticket find is a media sensation and each finder becomes a celebrity. The first four golden tickets are found by the gluttonous Augustus Gloop, the spoiled and petulant Veruca Salt, the gum-addicted Violet Beauregarde, and the TV-obsessed Mike Teavee. One day, Charlie sees a fifty-pence coin (dollar bill in the US version)
Charlie and the Chocolate Factory (film) Jim Carrey as Willy Wonka, believing the duo could make "Charlie and the Chocolate Factory" relevant to mainstream audiences, but Liccy Dahl opposed this. After receiving enthusiastic approval from the Dahl Estate, Warner Bros. hired Tim Burton to direct in May 2003. Burton compared the project's languishing development to "Batman" (1989), which he directed, in how there had been varied creative efforts with both films. He said, "Scott Frank's version was the best, probably the clearest, and the most interesting, but they had abandoned that." Liccy Dahl commented that Burton was the first and only director the estate was happy