The Simpsons their advertising. As a promotion for "The Simpsons Movie", twelve 7-Eleven stores were transformed into Kwik-E-Marts and sold "The Simpsons" related products. These included "Buzz Cola", "Krusty-O" cereal, pink doughnuts with sprinkles, and "Squishees". In 2008 consumers around the world spent $750 million on merchandise related to "The Simpsons", with half of the amount originating from the United States. By 2009, 20th Century Fox had greatly increased merchandising efforts. On April 9, 2009, the United States Postal Service unveiled a series of five 44-cent stamps featuring Homer, Marge, Bart, Lisa and Maggie, to commemorate the show's twentieth anniversary. "The Simpsons"
The Simpsons (1991). More modern games include "" (2001), "" (2003) and "The Simpsons Game" (2007). Electronic Arts, which produced "The Simpsons Game", has owned the exclusive rights to create video games based on the show since 2005. In 2010, they released a game called "The Simpsons Arcade" for iOS. Another EA-produced mobile game, "", was released in 2012 for iOS users, then in 2013 for Android and Kindle users. Two "Simpsons" pinball machines have been produced: one that was available briefly after the first season, and another in 2007, both out of production. The cable television network FXX has exclusive cable