Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Burton Ale (Brewers of South Suburbia), an Illinois not-for-profit corporation, recreated Allsopp's Artic Ale. Pretty Things Beer & Ale Project recreated a 1901 Burton Ale KK, which has been described in the following terms: “What’s old is new again! Originating in Burton-on-Trent, the Burton ale was a popular English ale before being supplanted by pale ales and IPAs. The KK designation denotes that the beer was for ‘keeping’, meaning it was high in both alcohol and hopping. When Pretty Things Beer and Ale Project attempted to recreated the style using a historical recipe from 1901, the brewers discovered that the combination of