Emmerdale new production team headed by executive producer Keith Richardson was brought in and the show's focus moved to the nearby village of Beckindale, with more dramatic storylines such as Pat Sugden's 1986 car crash and the 1988 Crossgill fire. By 1988, the show had been moved to an evening time slot in all ITV regions. "Emmerdale Farm" also began broadcasting episodes year-round that year. Reflecting its change in focus, the title was changed to "Emmerdale" on 14 November 1989. Coinciding with the title change was the introduction of the wealthy Tate family, bringing with them racier storylines. Under Richardson, the
John Barton (Emmerdale) Farm a success. John was good at business and employed a modern approach to farming. He and his wife, Moira (Natalie J. Robb), were childhood sweethearts and their marriage was initially solid. However, John shared a kiss with Eve Jenson (Suzanne Shaw) and two years later Moira had an affair with Cain Dingle (Jeff Hordley). John struggled to forgive Moira for her infidelity, but eventually realised that he could not be without her. On 22 May 2009, it was announced a new farming family called the Bartons would be introduced to "Emmerdale" in July. Kris Green of Digital Spy reported