Borsetshire Borsetshire Borsetshire is a fictional county in the BBC Radio 4 series "The Archers". Its county town is the equally fictional Borchester. The county is supposedly set between Worcestershire and Warwickshire, but is also intended as a generic West Midlands rural county. Its name also echoes Anthony Trollope's fictional Barsetshire and the real Dorsetshire. Other places in the county include Ambridge, where "The Archers" is mainly set, Lower Loxley, a nearby village and Felpersham, a cathedral city which appears to be larger than Borchester. Ambridge is on the B3980 six miles south of Borchester and seventeen miles west of Felpersham.
Soap opera largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations the following year. The Daytime Emmy Awards, which honor soap operas and other daytime shows, moved from primetime network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.’s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, "Guiding Light", barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after a 72-year run. "As the