Willie Hammerstein built in its place, the first movie palace in Times Square. Notes Citations Sources Willie Hammerstein William Hammerstein (26 September 1875 – 10 June 1914) was an American theater manager. He ran the Victoria Theatre on what became Times Square, Manhattan, presenting very popular vaudeville shows with a wide variety of acts. He was known for "freak acts", where celebrities or people notorious for scandals appeared on stage. Hammerstein's Victoria Theatre became the most successful in New York. William Hammerstein was born in New York City on 26 September 1875, son of Oscar Hammerstein, the theater impresario, and his first
Arthur Hammerstein productions were "Luana" and "Ballyhoo" in 1930, which were considered failures. Hammerstein suffered bankruptcy in 1931 due to some musical failures and went into retirement. In 1925-1927 Hammerstein built what is now known as the Ed Sullivan Theater at 1697 Broadway in Manhattan. Hammerstein made an appearance as himself in an episode of the film series "Popular Science" in 1949. He was one of the writers of the song "Because of You," a major hit (#1 for 10 weeks) for Tony Bennett in 1951. Hammerstein wrote the song in 1940. It was used in the film "I Was an American