Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Pale ale for beer of the type described abroad as "Scotch ale", are "light", "heavy", and "export", also referred to in "shilling categories" as "60/-", "70/-" and "80/-" respectively, dating back to a 19th century method of invoicing beers according to their strengths. The "/-" was the symbol used for "shillings exactly", that is, shillings and zero pence, in the pre-decimal £sd British currency, so the names are read as "60 (or 70 or 80) shilling (or bob) ale". (Although it was normal to express values over £1 in terms of pounds, shillings and pence, which would give, in this example, £3,