Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Adam Kadmon Ila'a" (Aramaic: "upper man") or "Adam Elyon" (Hebrew: "upper man"). The soul of Adam HaRishon ("the first man") was the supreme essence of mankind. It contained within it all subsequent souls. In the midrash, he is sometimes referred to as "Adam HaKadmoni" ("the ancient man"), "Adam Tata'a" (Aramaic: "lower man") or "Adam Tachton" (Hebrew: "lower man"). The anthropomorphic name of Adam Kadmon denotes that it contains both the ultimate divine purpose for creation, i.e., mankind, as well as an embodiment of the Sefirot (divine attributes). Adam Kadmon is paradoxically both "Adam" and divine ("Kadmon-Primary"). Adam Kadmon preceded the manifestation of