Willie Hammerstein built in its place, the first movie palace in Times Square. Notes Citations Sources Willie Hammerstein William Hammerstein (26 September 1875 – 10 June 1914) was an American theater manager. He ran the Victoria Theatre on what became Times Square, Manhattan, presenting very popular vaudeville shows with a wide variety of acts. He was known for "freak acts", where celebrities or people notorious for scandals appeared on stage. Hammerstein's Victoria Theatre became the most successful in New York. William Hammerstein was born in New York City on 26 September 1875, son of Oscar Hammerstein, the theater impresario, and his first
Willie Hammerstein Street and 7th Avenue, advertising "refined glamour" and featuring the biggest stars of vaudeville. Acts became harder to book, since performers did not want to be connected with a rival of the powerful Keith's circuit. Performers enjoyed playing the Victoria. Buster Keaton thought it was the greatest of the vaudeville houses. Hammerstein asked performers back many times if he liked them, as with the British comedian Harry Tate. In June 1905 Willie Hammerstein signed up Will Rogers to perform in the Victoria for afternoon matinees and in the Paradise Roof Garden in the evenings. The young Mae West played eleven