Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Adam S. Radomsky Adam S. Radomsky Adam S. Radomsky is a Professor in the Department of Psychology at Concordia University in Montreal, Canada. Dr. Radomsky trained with Professor Stanley Rachman, a recognized leader in the research and treatment of obsessive-compulsive disorder (OCD). Dr. Radomsky currently directs an Anxiety and Obsessive-Compulsive Disorders research laboratory as well as a clinical practice, both focusing on the research and treatment of obsessive-compulsive disorder (OCD) as well as related anxiety disorders. Dr. Radomsky has received numerous awards including the ADAA Trainee Travel Award, the AABT Anxiety Disorders Special Interest Group Early Career Award and the Canadian Institutes of