Willie Hammerstein Sullivan and Percy G. Williams. Later the Keith-Albee circuit booking office gave Hammerstein a monopoly on big-time vaudeville in Times Square. Willie's father was much more interested in grand opera, and in 1906 opened the Manhattan Opera House. Revenue from the Victoria kept the opera house running. At one point Oscar Hammerstein, always short of money, moved to sell the Victoria to the Shubert family. Willie and his brother Arthur, who produced shows, blocked the attempt. In March 1913 Keith and Albee paid Oscar Hamilton a reported $225,000 to give up his monopoly. They opened the Palace Theatre at 47th
Willie Hammerstein rather jaded and cynical atmosphere, the stage slang and black humor. Acts could afford to include more sexual innuendo than in other houses. To keep costs and prices down, a typical Hammerstein bill would feature a few well-paid stars and a large number of lower-priced novelty acts. Hammerstein made the Victoria the most popular venue for vaudeville in New York. The Victoria was a grand building, and played some high-quality acts. As of 1905 the theater owners who booked through the William Morris Agency seemed likely to become dominant in the vaudeville industry. They included Hammerstein, Frederick Freeman Proctor, Timothy