The Archers listening figures. Partly established with the aim towards educating farmers following World War II, "The Archers" soon became a popular source of entertainment for the population at large, attracting nine million listeners by 1953. "The Archers" is set in the fictional village of Ambridge in the fictional county of Borsetshire, in England. Borsetshire is situated between, in reality, the contiguous counties of Worcestershire and Warwickshire, south of Birmingham in The Midlands. Possibly based on the village of Cutnall Green, various other villages claim to be the inspiration for Ambridge; "The Bull", Ambridge's pub, is modelled on The Old Bull in
Soap opera "Sti skia tou hrimatos" ("Money Shadows"), which ran from 1990 to 1991. September 1991 saw the debut of "Lampsi" ("the Shining"), from creator Nicos Foskolos. The series would become Greece's longest-running soap opera. After the success of "Lampsi" came the short lived "To galazio diamandi" ("Blue Diamond") and "Simphonia siopis" ("Omertà"). "Lampsi" was canceled in June 2005 due to declining ratings. It was replaced by "Erotas" ("Love"), a soap that ran from 2005 to 2008. After that series ended, ANT1 abandoned the soap opera genre and focused on comedy series and weekly dramas. Greece's second longest-running soap is "Kalimera Zoi"