Superman: Whatever Happened to the Man of Tomorrow? reference to one of the nicknames of Superman as the "Man of Tomorrow", and was later again used in the title of another Superman . The comic book, "Action Comics" #1, published in April 1938 by "National Allied Publications" (later renamed DC Comics), marked the first publication of the character of Superman created by Jerry Siegel and Joe Shuster. The comic quickly became a success, and its editor soon realized that it was because of the popularity of the character. In an unprecedented move at the time, National Allied Publications introduced a second comic book, "Superman", exclusively featuring the popular
Superman first toy was a wooden doll in 1939 made by the Ideal Novelty and Toy Company. "Superman" #5 (May 1940) carried an advertisement for a "Krypto-Raygun", which was a gun-shaped device that could project images on a wall. The majority of Superman merchandise is targeted at children, but since the 1970s, adults have been increasingly targeted because the comic book readership has gotten older. During World War 2, Superman was used to support the war effort. "Action Comics" and "Superman" carried messages urging readers to buy war bonds and participate in scrap drives. Superman has also featured as an inspiration