Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Ale-8-One product, in 1906. In creating the formula for Ale-8-One, Wainscott drew upon his knowledge of ginger-based recipes acquired in northern Europe. Wainscott began bottling Ale-8-One in 1926. To choose a name for the drink, he sponsored a name-the-product contest; "A Late One" was chosen as the winning entry. The "Ale-8-One" logo is a pun of the phrase suggesting that his product was "the latest thing" in soft drinks. In 1935, Wainscott purchased a livery stable in Winchester and converted it to a bottling factory to expand his operation. Upon Wainscott's death in 1944, half of his company stock went to