Wham-O called their new product the Hula Hoop. (The name had been used since the 18th century, but till then had not been registered as a trademark.) The Hula-Hoop became the biggest toy fad in modern history. Twenty-five million were sold in four months, and in two years sales reached more than 100 million. "Hula Hoop mania" continued through the end of 1959, and netted Wham-O US$45 million (US$346M adjusted for inflation to 2012). Shortly thereafter, the company had another huge success with the Frisbee. In 1955, inventor Fred Morrison began marketing a plastic flying disc called the Pluto Platter. He
Howard J. Morrison Gymnast and Hot Wheels Criss Cross Crash. Together with others, Morrison shares over 100 toy-related U.S. patents. Howard J. Morrison Howard J. Morrison (born 1932) is noted for his numerous contributions to the toy industry. Most notable is his work with Ralph H. Baer designing the game "Simon" while working for Marvin Glass at Marvin Glass and Associates. On leaving Marvin Glass and Associates, Morrison and his partners Jeffrey Breslow and Roben Terzian, were inducted into the Toy Industry Association Hall of Fame in 1998. Some of their best selling products include The Animal, Ants in the Pants, Guesstures (originally