Superhero film (which debuted in Marvel Comics) and set the stage for further comic book film adaptations. After the comic book boom and the success of several comic book adaptation films (including superhero films) in the 1990s, the first decade of the 21st century brought increased interest in the genre and some of the most profitable superhero franchises, many from Marvel Enterprises. The success of the "X-Men" TV series had made 20th Century Fox license the film rights in 1994. After the success of "Men in Black" in 1997, Columbia Pictures licensed the film rights of "Spider-Man" in 1999. 20th Century Fox's
Superhero the debut of sci-fi/horror series Ultra Q created by Eiji Tsuburaya this would eventually lead on to the sequel Ultraman, spawning a successful franchise focused upon the Giant Hero subgenre where the Superheroes would be as big as giant monsters (Kaiju) that they fought. In 1971, "Kamen Rider" launched the "Henshin Boom" on Japanese television in the early 1970s, greatly impacting the tokusatsu superhero genre in Japan. In 1972, the "Science Ninja Team Gatchaman" anime debuted, which built upon the superhero team idea of the live-action "Phantom Agents" as well as introducing different colors for team members and special vehicles