Audi Driving Experience Audis 'trademark' quattro four-wheel drive system. These activities are all carried out in a safe (but realistic) environment, away from public roads/highways. AUDI AG provides all of the vehicles, along with hospitality at each facility. The Audi Driving Experience originated in Audi's home country of Germany. Subsequently rolled out to other locations in mainland Europe, the Audi Driving Experience is offered in differing formats, including the Nordschleife of the Nürburgring, and ice driving in Finland for ijskonijnen. In the United Kingdom, it is organised by Audi UK, and is based at the Silverstone motor racing circuit. Audi of America and
Audi Audi brand, Auto Union engineers under the leadership of Ludwig Kraus developed the first Audi 100 in secret, without Nordhoff's knowledge. When presented with a finished prototype, Nordhoff was so impressed he authorised the car for production, which when launched in 1968, went on to be a huge success. With this, the resurrection of the Audi brand was now complete, this being followed by the first generation Audi 80 in 1972, which would in turn provide a template for VW's new front-wheel-drive water-cooled range which debuted from the mid-1970s onward. In 1969, Auto Union merged with NSU, based in Neckarsulm,