Willie Hammerstein Nimmo. He never took part in Broadway night life, and he did not want his two sons to get involved in theater. However, Oscar Hammerstein II became famous as a lyricist and musical comedy writer. Willie Hammerstein suffered from a disease of the kidneys, and died in New York on 10 June 1914. He was aged 38. He had made the Victoria his own. His brother, Arthur, took over management but was unable to recapture the spirit. The theater soon had to be closed. The Victoria Theatre was pulled down two years after Willie Hammerstein died, and the Rialto was
Willie Hammerstein He was talented at promoting his shows, and was skilled at finding and booking profitable acts. The Victoria had been staging variety acts, plays and musicals. Willie Hammerstein started putting on popular low-brow vaudeville shows at low prices. He signed up stars and unknown new performers, celebrities of all types, physical freaks, illusionists and risqué exotic dancers. The highly varied programs drew large and often noisy audiences. Hammerstein ran the only vaudeville theater in Times Square, and had no other theatres. He was able to develop shows uniquely fitted to his local audience. The crowd at the Victoria like the