Charlie and the Chocolate Factory of this, both companies became highly protective of their chocolate-making processes. It was a combination of this secrecy and the elaborate, often gigantic, machines in the factory that inspired Dahl to write the story. 11-year-old Charlie Bucket lives in poverty in a small house with his parents and four grandparents. His grandparents share the only bed in the house, located in the only bedroom. Charlie and his parents sleep on mattresses on the floor. One day, Grandpa Joe tells him about the legendary and eccentric chocolatier Willy Wonka and all the wonderful candies he made until the other candymakers sent
The Willy Wonka Candy Company film version in exchange for the candy bar tie-in. Quaker, who had previous experience in the film industry, bought the rights to the book and financed the picture for the purpose of promoting their new "Wonka Bar". The name of Dahl's "Charlie and the Chocolate Factory" however was renamed to "Willy Wonka & the Chocolate Factory" for promotion purposes. The new brand was produced by Chicago-based company Breaker Confections (a subsidiary of Quaker Oats), which in 1975 was acquired by Sunmark Corporation of Saint Louis, Missouri. The original Wonka Bars never saw store shelves due to factory production problems prior