Willie Hammerstein Willie Hammerstein William Hammerstein (26 September 1875 – 10 June 1914) was an American theater manager. He ran the Victoria Theatre on what became Times Square, Manhattan, presenting very popular vaudeville shows with a wide variety of acts. He was known for "freak acts", where celebrities or people notorious for scandals appeared on stage. Hammerstein's Victoria Theatre became the most successful in New York. William Hammerstein was born in New York City on 26 September 1875, son of Oscar Hammerstein, the theater impresario, and his first wife, née Rose Blau. He started work as a press agent, then built a
Willie Hammerstein rather jaded and cynical atmosphere, the stage slang and black humor. Acts could afford to include more sexual innuendo than in other houses. To keep costs and prices down, a typical Hammerstein bill would feature a few well-paid stars and a large number of lower-priced novelty acts. Hammerstein made the Victoria the most popular venue for vaudeville in New York. The Victoria was a grand building, and played some high-quality acts. As of 1905 the theater owners who booked through the William Morris Agency seemed likely to become dominant in the vaudeville industry. They included Hammerstein, Frederick Freeman Proctor, Timothy