The Satanic Verses a reflection of the author’s dilemmas." The work is an "albeit surreal, record of its own author's continuing identity crisis." Ally said that the book reveals the author ultimately as "the victim of nineteenth-century British colonialism." Rushdie himself spoke confirming this interpretation of his book, saying that it was not about Islam, "but about migration, metamorphosis, divided selves, love, death, London and Bombay." He has also said "It's a novel which happened to contain a castigation of Western materialism. The tone is comic." After the "Satanic Verses" controversy developed, some scholars familiar with the book and the whole of Rushdie's
The Satanic Verses controversy "a mere hundred copies a week of the book in mid-January 1989", it "flew off the shelves" following the fatwa. In America it sold an "unprecedented" five times more copies than the number two book, "Star" by Danielle Steel, selling more than 750,000 copies of the book by May 1989. B. Dalton, a bookstore chain that decided not to stock the book for security reasons, changed its mind when it found the book "was selling so fast that even as we tried to stop it, it was flying off the shelves". Rushdie earned about $2 million within the first year