Ursa Major Ursa Major Ursa Major (; also known as the Great Bear) is a constellation in the northern sky, whose associated mythology likely dates back into prehistory. Its Latin name means "greater (or larger) she-bear", standing as a reference to and in direct contrast with nearby Ursa Minor, the lesser bear. In antiquity, it was one of the original 48 constellations listed by Ptolemy (2nd century AD), and is now the third largest constellation of the 88 modern constellations. Ursa Major is primarily known from the asterism of its main seven relatively bright stars comprising the "Big Dipper", "the Wagon", "Charles's
What Bird is That? according to their usual habitat. The accompanying text included brief notes on distribution, breeding and behaviour. While initial sales were poor, history tells us that Cayley had accurately discerned a market need and successfully responded to it. During WWII sales accelerated and Cayley’s first collection, reprinted time and time again, eventually became a household name among birdwatchers and the book was recognised as an Australian classic. The original sponsorship of "What Bird is That?" proved a great investment for the Gould League, who benefited from the sale of its numerous reprints and revised editions. By 1960, it was rated the