Frodo Lives! text 'Frodo Lives!' was displayed in large letters with a moving border. The term first became popular because of an increase in the availability and number of readers of the novel (which, up until that point, had been subject to rather mixed reviews) following release of the Ballantine Books paperback edition. While no longer as pervasive as it once was, the term continues to appear regularly in newspaper articles and popular culture related to Tolkien's stories. Frodo Lives! "Frodo Lives!" was a popular counterculture slogan in the 1960s and 1970s, referring to the character Frodo Baggins from J. R. R.
What Is Life about it …" In September 2014, this instrumental version also appeared as a bonus track on the 2014 "Apple Years 1968–75" reissue of "All Things Must Pass".<ref name="Marchese/SecondDisc">Joe Marchese, "Give Me Love: George Harrison’s 'Apple Years' Are Collected On New Box Set", The Second Disc, 2 September 2014 (retrieved 26 September 2014).</ref> Coinciding with the release, Harrison's widow and son, Olivia and Dhani, held an online competition in which filmmakers were invited to create a video clip for "What Is Life". The winner received a $5000 cash prize and their entry became the official video for the track, appearing on