Willy Wonka & the Chocolate Factory the tickets will receive a factory tour and a lifetime supply of chocolate. The first four tickets are found by the gluttonous Augustus Gloop, the spoiled Veruca Salt, the gum-chewing Violet Beauregarde, and the television-obsessed Mike Teevee. As each winner is announced on TV, a man whispers to them. Charlie opens two Wonka Bars but finds no Golden Ticket. The newspapers announce the fifth ticket was found by a millionaire in Paraguay causing Charlie to lose hope. The next day, Charlie finds some money in a gutter in the street and uses it to buy a Scrumdiddlyumptious bar. With the
Willy Wonka & the Chocolate Factory to buy the rights to the book and finance the picture for the purpose of promoting a new Quaker Oats "Wonka Bar". David L. Wolper and Roald Dahl agreed that the film would be a children's musical, and that Dahl himself would write the screenplay. However, Wolper changed the title to "Willy Wonka and the Chocolate Factory". Screenwriter David Seltzer conceived a gimmick exclusively for the film that had Wonka quoting numerous literary sources, such as Arthur O'Shaughnessy's "Ode", Oscar Wilde's "The Importance of Being Earnest", Samuel Taylor Coleridge's "The Rime of the Ancient Mariner" and William Shakespeare's "The Merchant