The Archers listening figures. Partly established with the aim towards educating farmers following World War II, "The Archers" soon became a popular source of entertainment for the population at large, attracting nine million listeners by 1953. "The Archers" is set in the fictional village of Ambridge in the fictional county of Borsetshire, in England. Borsetshire is situated between, in reality, the contiguous counties of Worcestershire and Warwickshire, south of Birmingham in The Midlands. Possibly based on the village of Cutnall Green, various other villages claim to be the inspiration for Ambridge; "The Bull", Ambridge's pub, is modelled on The Old Bull in
Soap opera (2010–2013) replaced the agri-soaps of the previous decades. In 1989, RTÉ decided to produce its first Dublin-based soap opera since the 1960s. "Fair City", which is set in the fictional city of Carrickstown, initially aired one night a week during the 1989-90 season, and similar to its rural soaps, much of the footage was filmed on location – in a suburb of Dublin City. In 1992, RTÉ made a major investment into the series by copying the houses used in the on-location shoots for an on-site set in RTÉ's Headquarters in Dublin 4. By the early 1990s, it was airing