Willie Hammerstein built in its place, the first movie palace in Times Square. Notes Citations Sources Willie Hammerstein William Hammerstein (26 September 1875 – 10 June 1914) was an American theater manager. He ran the Victoria Theatre on what became Times Square, Manhattan, presenting very popular vaudeville shows with a wide variety of acts. He was known for "freak acts", where celebrities or people notorious for scandals appeared on stage. Hammerstein's Victoria Theatre became the most successful in New York. William Hammerstein was born in New York City on 26 September 1875, son of Oscar Hammerstein, the theater impresario, and his first
Willie Hammerstein vaudeville theatre on 110th Street, Manhattan, called Little Coney Island. He also managed burlesque shows. Willie Hammerstein managed his father's Olympia Theater, which opened in 1895. In November 1896 Willie Hammerstein brought the Cherry Sisters to the Olympia roof garden. The sisters put on a terrible act where they sang sentimental, dialect or patriotic songs. One of them played the piano and another banged a drum. Willie knew how bad they were. He provided a net that protected them when the audience, as expected, started throwing produce and garbage at the stage. The word spread, and the sisters became a