In the Shadow of the Sword (book) tale by the ears, conjuring the half-vanished past with such gusto that characters and places fairly bound from the page." Jones goes on to finish his review by asking, "Is this Satanic Verses territory?" Holland quotes Salman Rushdie at the very beginning of the book, acknowledging, wryly, another British author who ventured onto the sticky wicket of Islam’s origin myths." Ziauddin Sardar, writing for the "New Statesman", was highly critical of the book. He says "the real aim of the book is to examine the validity of 'Muslim sources' and to assess the extent of Muslim scholarship down the centuries.
The Satanic Verses controversy "a mere hundred copies a week of the book in mid-January 1989", it "flew off the shelves" following the fatwa. In America it sold an "unprecedented" five times more copies than the number two book, "Star" by Danielle Steel, selling more than 750,000 copies of the book by May 1989. B. Dalton, a bookstore chain that decided not to stock the book for security reasons, changed its mind when it found the book "was selling so fast that even as we tried to stop it, it was flying off the shelves". Rushdie earned about $2 million within the first year