Willie Hammerstein Sullivan and Percy G. Williams. Later the Keith-Albee circuit booking office gave Hammerstein a monopoly on big-time vaudeville in Times Square. Willie's father was much more interested in grand opera, and in 1906 opened the Manhattan Opera House. Revenue from the Victoria kept the opera house running. At one point Oscar Hammerstein, always short of money, moved to sell the Victoria to the Shubert family. Willie and his brother Arthur, who produced shows, blocked the attempt. In March 1913 Keith and Albee paid Oscar Hamilton a reported $225,000 to give up his monopoly. They opened the Palace Theatre at 47th
Willie Hammerstein vaudeville theatre on 110th Street, Manhattan, called Little Coney Island. He also managed burlesque shows. Willie Hammerstein managed his father's Olympia Theater, which opened in 1895. In November 1896 Willie Hammerstein brought the Cherry Sisters to the Olympia roof garden. The sisters put on a terrible act where they sang sentimental, dialect or patriotic songs. One of them played the piano and another banged a drum. Willie knew how bad they were. He provided a net that protected them when the audience, as expected, started throwing produce and garbage at the stage. The word spread, and the sisters became a