Summer Olympic Games demand for tickets to all levels of each event, there was controversy when seats set aside for sponsors and National Delegations went unused in the early days. A system of reallocation was put in place so the empty seats were filled throughout the Games. Rio de Janeiro, Brazil hosted the 2016 Summer Olympics, becoming the third city in the Southern Hemisphere to host the Olympic Games after Melbourne, Australia, in 1956 and Sydney, Australia, in 2000, and the first South American city to host the Olympics. The preparation for these Games was overshadowed by controversies, including the instability of Brazil's
Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,