Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Ale Municipality Democratic Party 32,34% Left Party 6,30% Green Party 5,63% Sweden Democrats 16,25% Feminist Initiative 2,51% Other Parties 0,96% Ale Municipality Ale Municipality ("Ale kommun") is a municipality in Västra Götaland County in western Sweden. Its seat is located in the town of Nödinge-Nol, more precisely in Alafors at Ale Municipality was created in 1974, when the former municipalities of Nödinge, Skepplanda and Starrkärr were amalgamated. The new entity got its name from the old Ale Hundred, which had approximately the same territory. It built one of the first indoor bandy arenas in Sweden (and subsequently in the world), which was