The Love Bug MG and a pearl white Volkswagen Beetle. The Volkswagen Beetle was chosen as it was the only one that elicited the crew to reach out and pet it. The Volkswagen brand name, logo or shield does not feature anywhere in the film, as the automaker did not permit Disney to use the name. The only logos can be briefly seen in at least two places, however. The first instance is on the brake pedals during the first scene where Herbie takes control with Jim inside (on the freeway when Herbie runs into Thorndyke's Rolls Royce), and it is shown in
Volkswagen Beetle (A5) in November 2012 when it also went on sale. Head of Technical Development for VW, Frank Welsch, indicated at the 2018 Geneva Motor Show that this would be the Beetle's final generation. On 13 September 2018, Volkswagen announced that the Beetle will cease production in July 2019. On 22 November 2010, on the final episode of the "Oprah's Favorite Things" special, Oprah Winfrey and Volkswagen announced every audience member that day would receive one of the Beetles upon its release in 2011. VW staff gave the audience their special keys to the car. This was followed by a teaser commercial