Walter Frederick Morrison disc more cheaply. In 1955, he and Lu designed the Pluto Platter, the archetype of all modern flying discs. On January 23, 1957, they sold the rights for the Pluto Platter to the Wham-O toy company. Initially Wham-O continued to market the toy solely as the "Pluto Platter", but by June 1957 they also began using the name "Frisbee" after learning that college students in the Northeast were calling the Pluto Platter by that name. Morrison also invented several other products for Wham-O, but none were as successful as the Pluto Platter. Morrison and his wife, Lu Nay Morrison had
Herbert Morrison Secretary. He was hailed as "Lord Festival" for his successful leadership of the Festival of Britain, a critical and popular success in 1951 that attracted millions of visitors to fun-filled educational exhibits and events in London and across the country. Morrison was widely expected to succeed Attlee as Labour leader, but Attlee, who disliked him, postponed stepping down until 1955. Morrison, who was by then considered too old, came a poor third in the ensuing Labour leadership election. Morrison was born in Stockwell Lambeth, London, to Priscilla (née Lyon; died 1907) and Henry Morrison (died 1917), one of six children