The Simpsons their advertising. As a promotion for "The Simpsons Movie", twelve 7-Eleven stores were transformed into Kwik-E-Marts and sold "The Simpsons" related products. These included "Buzz Cola", "Krusty-O" cereal, pink doughnuts with sprinkles, and "Squishees". In 2008 consumers around the world spent $750 million on merchandise related to "The Simpsons", with half of the amount originating from the United States. By 2009, 20th Century Fox had greatly increased merchandising efforts. On April 9, 2009, the United States Postal Service unveiled a series of five 44-cent stamps featuring Homer, Marge, Bart, Lisa and Maggie, to commemorate the show's twentieth anniversary. "The Simpsons"
The War of the Simpsons Blend said "The War of the Simpsons" felt "a bit flat", but "even in [its] lowest points, humor is easy to find." Jeremy Kleinman of DVD Talk said it was "another great episode, featuring first, a new level of Homer's debauchery after drinking way too much at a party the Simpsons host, Reverend Lovejoy's marital retreat, and an epic battle with a legendary fish named General Sherman. Each of these portions of the episode are filled with laughs, perhaps the funniest being Homer's distorted high-society recollection of the previous night's events in which he is hailed as charming and a