Glow by JLo judge denied their request; as Glow Industries hadn't demonstrated how consumer confusion would occur, or even a likelihood for it. Lopez and Coty, Inc's representative, Lisa Pearson, argued that the two separate products had completely different packages and wouldn't even be sold in similar outlets. The products for "Glow By JLo"− Lopez released a limited edition of Glow, entitled Miami Glow by JLo, on December 17, 2004 at select department stores. Speaking about the theme of the perfume, Lopez stated: "Besides my home town of New York, Miami is my favorite city in the whole world. I love the air
Glow by JLo not an afterthought. It is a central part of building a brand. And if you build it one way it’s going to extend in other areas." Lopez has been credited with the resurrection of celebrity's endorsement of fragrances. Chief executive of Coty, Bernd Beetz, stated that he believes Lopez could last longer than Elizabeth Taylor and her fragrance, White Diamonds. In 2002 Glow Industries filed a lawsuit against Lopez and Coty, Inc asking that Lopez and her company to stop using the name as their own perfume, which would be released in August 2003, as it can cause confusion. A