Postage stamp design includes designs that are simply rejected by the stamp-buying public. The of the US is a well-known example; it consists merely of the slogan "Alcoholism: You Can Beat It!", which must have looked good during the design process, but affixed to the corner of an envelope it suggests that the recipient is an alcoholic in need of public encouragement, and few people ever used this stamp on their mail. Postage stamp design Postage stamp design is the activity of graphic design as applied to postage stamps. Many thousands of designs have been created since a profile bust of Queen Victoria
First stamp of the Russian Empire green, blue, black, and carmine. However, these stamps were eventually not approved. A new design of the first Russian postage stamp, of rectangular shape, was created by an ESSP's senior engraver Franz (Feodor) Kepler who submitted it for consideration on 21 October 1856. Preparing his stamp sketch, Kepler carefully examined all materials brought by Charukovsky from abroad including the original designs and samples of stamps of different countries. As a prototype for creating the Russian postage stamp, Kepler took a printer's sample stamp made by a Prague firm & Sons that was proposed for the Austrian stamps of rectangular shape.