Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Ginger ale in South Carolina; unlike most other brands, it is available in several degrees of spiciness: Old #3 Hot, #5 Not as Hot, and #9 Diet. Ginger ale Ginger ale is a carbonated soft drink flavoured with ginger. It is drunk on its own or used as a mixer, often with spirit-based drinks. There are two main types of ginger ale. The golden style is credited to the Irish doctor, Thomas Joseph Cantrell. The dry style (also called the pale style) is a paler drink with a much milder ginger flavour, was created by Canadian John McLaughlin. Thomas Joseph Cantrell, an