The Simpsons their advertising. As a promotion for "The Simpsons Movie", twelve 7-Eleven stores were transformed into Kwik-E-Marts and sold "The Simpsons" related products. These included "Buzz Cola", "Krusty-O" cereal, pink doughnuts with sprinkles, and "Squishees". In 2008 consumers around the world spent $750 million on merchandise related to "The Simpsons", with half of the amount originating from the United States. By 2009, 20th Century Fox had greatly increased merchandising efforts. On April 9, 2009, the United States Postal Service unveiled a series of five 44-cent stamps featuring Homer, Marge, Bart, Lisa and Maggie, to commemorate the show's twentieth anniversary. "The Simpsons"
History of The Simpsons "The Cosby Show" and averaged an 18.4 Nielsen rating and 29% of the audience. In the weeks ratings, it finished tied for eighth behind "The Cosby Show" which had an 18.5 rating. However, an estimated 33.6 million viewers watched the episode, making it the number one show in terms of actual viewers that week. At the time, it was the most watched episode in the history of the Fox Network. Ratings wise, new episodes of "The Cosby Show" beat "The Simpsons" every time during the second season and "The Simpsons" eventually fell out of the top 10. At the end