Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Old ale the blend. In London especially, Burton was a synonym for old ale. A "winter warmer" is a traditional malty-sweet strong ale that is brewed in the winter months. It is usually quite dark, but not as dark as a stout, with a big malt presence. Sometimes, winter warmers have a few spices, especially in the United States, although spices are not necessarily a required ingredient in a winter warmer. The primary characteristic is strength; the average alcohol content by volume ranges from 6.0% to 8.0% ABV and some winter warmers reach 10% ABV or more. Christmas beer is another type