Superman and Lois Lane Superman and Lois Lane Superman and Lois Lane are among the best known fictional couples. They were the very first superhero comic book romance. Created by writer Jerry Siegel and artist Joe Shuster, both characters (including Superman's alter ego, Clark Kent) first appeared in DC Comics' "Action Comics" #1 (June 1938). They have remained in a complicated relationship ever since. The couple has been portrayed in multiple Superman adaptations in different media. The characters' relationship was based for a long time in a love triangle in which Clark was interested in Lois who was smitten with the superhero Superman. Clark,
Superman beyond the comic books. Superman, Inc. merged with DC Comics in October 1946. After DC Comics merged with Warner Communications in 1967, licensing for Superman was handled by the Licensing Corporation of America. The Licensing Letter (an American market research firm) estimated that Superman licensed merchandise made $722 million in sales globally in 2017. 44.7% of this revenue came from the North American market. For comparison, in the same year, Spider-Man merchandise made $1.4 billion and Star Wars merchandise made $2.4 billion globally. The earliest paraphernalia appeared in 1939: a button proclaiming membership in the Supermen of America club. The