Big Red (soft drink) by mixing orange and lemon oils with the traditional vanilla used in other cream sodas. Big Red is produced and distributed by various independent soft drink bottlers including Keurig Dr Pepper, CCE, and Pepsi Bottling Group under license from Big Red, Inc., based in Austin, Texas. Big Red was the sixth-highest selling soft drink company in the United States from 2002–2004, after Coca-Cola, Pepsi, Dr Pepper/7Up, Cott and National Beverage Company. As a preeminent red creme soda in the South, it is a staple of many Juneteenth celebrations. In 2007 Big Red Ltd. was purchased by Gary Smith, with backing
Soft drink carbonation. In the United States, soft drinks (as well as other products such as non-alcoholic beer) are allowed by law to contain up to 0.5% alcohol by volume. Modern drinks introduce carbon dioxide for carbonation, but there is some speculation that alcohol might result from fermentation of sugars in a non-sterile environment. A small amount of alcohol is introduced in some soft drinks where alcohol is used in the preparation of the flavoring extracts such as vanilla extract. In every area of the world there are major soft drink producers. However, a few major North American companies are present in