Borchester Borchester Borchester is a fictional town in the BBC Radio 4 radio series "The Archers". It is the county town of the fictional county of Borsetshire. According to series tradition it is located 6 miles north-east of Ambridge in the Am Vale and is an historic market and wool town. These typically English country-town features are complemented by more modern additions, such as Underwoods (an upmarket department store), Jaxx bar, which was previously a café both managed by Kenton Archer, and Ambridge Organics, the shop run by Helen Archer, who also makes the Borsetshire Blue cheese sold in Underwoods. As
Soap opera period was a decline in advertising during the Great Recession, which led shows to reduce their budgets and cast sizes. In addition to these external factors, a litany of production decisions has been cited by soap opera fans as contributing to the genre's decline, such as cliched plots, a lack of diversity that narrowed audience appeal, and the elimination of core families. Serials produced for primetime slots have also found success. The first primetime soap opera was "Faraway Hill" (1946), which aired on October 2, 1946, on the now-defunct DuMont Television Network. "Faraway Hill" ran for 12 episodes and was