Emmerdale new production team headed by executive producer Keith Richardson was brought in and the show's focus moved to the nearby village of Beckindale, with more dramatic storylines such as Pat Sugden's 1986 car crash and the 1988 Crossgill fire. By 1988, the show had been moved to an evening time slot in all ITV regions. "Emmerdale Farm" also began broadcasting episodes year-round that year. Reflecting its change in focus, the title was changed to "Emmerdale" on 14 November 1989. Coinciding with the title change was the introduction of the wealthy Tate family, bringing with them racier storylines. Under Richardson, the
John Barton (Emmerdale) the show's series producer, Gavin Blyth was introducing the new family as part of an ongoing reinvention of the soap. The family, which consisted of five members – a mother, father, two daughters and a son – took over the running of Butler's Farm. Of the family, Blyth said "I don't want to make "Emmerdale" a show about teenagers and young people, it's about family values. The Bartons are sexy, modern and contemporary. They're almost happy – and in soapland that's quite strange!" Natalie J. Robb was cast in the role of Moira Barton and Adam Thomas, Sophie Powles and