Crush (soft drink) Crush (soft drink) Crush is a brand of carbonated soft drinks owned and marketed internationally by Keurig Dr Pepper, originally created as an orange soda. Crush mainly competes with Coca-Cola's Fanta. It was created in 1911 by Canadian beverage and extract chemist Neil C. Ward. Most flavors of Crush are caffeine-free. In 1911, Clayton J. Howel, president and founder of the Orange Crush Company, partnered with Neil C. Ward and incorporated the company. Ward made the recipe for Orange Crush. Howel was not new to the soft drink business, having earlier introduced Howel’s Orange Julep. Soft drinks of the time
Storm (soft drink) storm varieties. Pepsi already had an existing offering, lemon-lime Slice, although it, like Sprite, was caffeine-free. Pepsi dropped Storm while it was still in the test market stage. Test markets included Denver, Indianapolis, Omaha, San Francisco, Las Vegas, Milwaukee, and Philadelphia. Lemon-lime Slice was dropped in favor of a new formula, marketed as Sierra Mist in 2000. Storm (soft drink) Storm was a lightly carbonated, caffeinated lemon-lime flavored soft drink. It was test marketed by PepsiCo in some areas of the U.S. in 1998 as part of Pepsi's attempt to become more competitive in the U.S. clear lemon-lime soda market,