Superman the offer. Siegel and Shuster submitted their work in late February and were paid $130 (AFI $) for those 13 pages. In early March they signed a contract (at Liebowitz's request) in which they released the copyright for Superman to Detective Comics, Inc. This was normal practice in the business, and Siegel and Shuster had given away the copyrights to their previous works as well. Superman was finally published on April 18, 1938, in the first issue of "Action Comics". The magazine sold very well, and feedback from readers showed it was because of Superman. Siegel and Shuster read pulp
Superman first toy was a wooden doll in 1939 made by the Ideal Novelty and Toy Company. "Superman" #5 (May 1940) carried an advertisement for a "Krypto-Raygun", which was a gun-shaped device that could project images on a wall. The majority of Superman merchandise is targeted at children, but since the 1970s, adults have been increasingly targeted because the comic book readership has gotten older. During World War 2, Superman was used to support the war effort. "Action Comics" and "Superman" carried messages urging readers to buy war bonds and participate in scrap drives. Superman has also featured as an inspiration