The Archers listening figures. Partly established with the aim towards educating farmers following World War II, "The Archers" soon became a popular source of entertainment for the population at large, attracting nine million listeners by 1953. "The Archers" is set in the fictional village of Ambridge in the fictional county of Borsetshire, in England. Borsetshire is situated between, in reality, the contiguous counties of Worcestershire and Warwickshire, south of Birmingham in The Midlands. Possibly based on the village of Cutnall Green, various other villages claim to be the inspiration for Ambridge; "The Bull", Ambridge's pub, is modelled on The Old Bull in
Soap opera radio serial was the long-running soap opera "Blue Hills", which was created by Gwen Meredith and ran from 1949 to 1976. With the advent of Australian television in 1956, daytime television serials followed. The first Australian television soap opera was "Autumn Affair" (1958) featuring radio personality and "Blue Hills" star Queenie Ashton making the transition to television. Each episode of this serial ran for 15 minutes and aired each weekday on the Seven Network. "Autumn Affair" failed to secure a sponsor and ended in 1959 after 156 episodes. It was followed by "The Story of Peter Grey" (1961), another Seven