The Love Bug all the future scenes when Jim is braking. The second instance is on the ignition key, when Jim tries to shut down the braking Herbie. The later sequels produced, however, do promote the Volkswagen name (as sales of the Beetle were down when the sequels were produced). The VW "Wolfsburg" castle emblem on the steering wheel hub is also seen throughout the car's interior shots. Within the script, the car was only ever referred to as "Herbie", "the small car" or "the Bug"—the latter, although a common nickname for the Beetle, was not trademarked by Volkswagen at the time of
In the Name of the Law (1922 film) was generally well-received by the public. The film producers, however, had a grander scheme to generate even more revenue. They implemented a promotional strategy which teamed city police departments with local theater owners in order to mutually promote the film. In many cases, even the local merchants jumped on the promotional bandwagon. The film was titled "In the Name of the Law". It starred Ralph Lewis and a "superb cast." It depicted law enforcement in a new light. Police were no longer shown as bumbling stumblebums featured in the trendy comedic short subject films of the early part of the