Legoland Discovery Center Chicago Legoland Discovery Center Chicago Legoland Discovery Center Chicago is an indoor family entertainment center located in The Streets of Woodfield shopping center in Schaumburg, Illinois. The attraction includes Lego-theme rides, a soft play area, a 4D cinema and a gift shop. Legoland Discovery Center Chicago is owned and operated by British leisure group Merlin Entertainments. Lego bricks were invented by Danish carpenter Ole Kirk Kristiansen in 1958. Employees at the Lego factory in Billund, Denmark started to put Lego models outside. These models were instantly very popular with visitors to the factory so it was decided to turn them into
Legoland Billund Resort to the Lego factory that was founded by Ole Kirk Christiansen in 1949. His son, Godtfred, took over the family business in 1957 when his father died and just two years later he bought out his three brothers. In 1968 Godtfred decided to open a 14-acre Legoland Park to promote his toy business. The park became an instant success and has over the years added many original rides. The now 45-acre park is divided into nine themed areas, including Duplo Land, Imagination Zone, LEGOREDO Town, Adventure Land, Lego City, Knight's Kingdom, Mini Land, Pirate Land, and Polar Land. Today, Legoland