Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Ale-8-One Ale-8-One Ale-8-One, known colloquially as Ale-8, pronounced as A Late One, is a regional ginger- and citrus-flavored soft drink, distributed primarily to brick and mortar retailers in Kentucky. Ale-8 could be described as a ginger pop with a "kick". It is a ginger and citrus blend, containing less carbonation, and fewer calories than conventional soda. It is bottled by the Ale-8-One Bottling Company in Winchester, Kentucky. The formula for Ale-8-One was developed by soda bottler G. L. Wainscott in the 1920s. Wainscott, who had been in the soda business in Winchester, Kentucky since 1902, had developed Roxa-Kola, his previous flagship