Big Red (soft drink) by mixing orange and lemon oils with the traditional vanilla used in other cream sodas. Big Red is produced and distributed by various independent soft drink bottlers including Keurig Dr Pepper, CCE, and Pepsi Bottling Group under license from Big Red, Inc., based in Austin, Texas. Big Red was the sixth-highest selling soft drink company in the United States from 2002–2004, after Coca-Cola, Pepsi, Dr Pepper/7Up, Cott and National Beverage Company. As a preeminent red creme soda in the South, it is a staple of many Juneteenth celebrations. In 2007 Big Red Ltd. was purchased by Gary Smith, with backing
Soft drink report examined statistics relating to the increase in soft drink consumption and claimed that consumption is "likely contributing to health problems". It also criticized marketing efforts by soft drink companies. In 2005, the CSPI called for warning labels on soft drinks, similar to those on cigarettes and alcohol. From 1977 to 2002, Americans doubled their consumption of sweetened beverages—a trend that was paralleled by doubling the prevalence of obesity. The consumption of sugar-sweetened beverages is associated with weight and obesity, and changes in consumption can help predict changes in weight. It remains possible that the correlation is due to a