Emmerdale new production team headed by executive producer Keith Richardson was brought in and the show's focus moved to the nearby village of Beckindale, with more dramatic storylines such as Pat Sugden's 1986 car crash and the 1988 Crossgill fire. By 1988, the show had been moved to an evening time slot in all ITV regions. "Emmerdale Farm" also began broadcasting episodes year-round that year. Reflecting its change in focus, the title was changed to "Emmerdale" on 14 November 1989. Coinciding with the title change was the introduction of the wealthy Tate family, bringing with them racier storylines. Under Richardson, the
Emmerdale episode was about three months. The series has appeared in Sweden as "Hem till gården" ("Home to the Farm") since the 1970s – originally on TV2 and since 1994 on TV4. Two episodes are broadcast every weekday at 12:00. "Emmerdale" is the most-watched daytime non-news programme in Sweden, attracting 150,000 to 200,000 viewers daily. Episodes are repeated overnight on TV4 and in prime time on digital channel TV4 Guld. The programme appears in Finland on MTV3 on primetime, every weekday at 18:25 – 18:55, with repeats the following weekday morning at 10:00. Episodes originally aired in the UK in December