Willie Hammerstein built in its place, the first movie palace in Times Square. Notes Citations Sources Willie Hammerstein William Hammerstein (26 September 1875 – 10 June 1914) was an American theater manager. He ran the Victoria Theatre on what became Times Square, Manhattan, presenting very popular vaudeville shows with a wide variety of acts. He was known for "freak acts", where celebrities or people notorious for scandals appeared on stage. Hammerstein's Victoria Theatre became the most successful in New York. William Hammerstein was born in New York City on 26 September 1875, son of Oscar Hammerstein, the theater impresario, and his first
Hammerstein Ballroom being bought by Sun Myung Moon's Unification Church, the ballroom's current owner. The building was renamed Manhattan Center Studios in 1986, and in 1997 the former theater was renamed the Hammerstein Ballroom and underwent extensive renovation, with the hand painted ceiling being completely restored. Hammerstein Ballroom The Hammerstein Ballroom is a two-tiered, ballroom located within the Manhattan Center at 311 West 34th Street in Midtown Manhattan, New York City. The capacity of the ballroom is dependent on the configuration of the room; it seats 2,500 people for theatrical productions and musical performances, and several thousand for events held within a