The Love Bug all the future scenes when Jim is braking. The second instance is on the ignition key, when Jim tries to shut down the braking Herbie. The later sequels produced, however, do promote the Volkswagen name (as sales of the Beetle were down when the sequels were produced). The VW "Wolfsburg" castle emblem on the steering wheel hub is also seen throughout the car's interior shots. Within the script, the car was only ever referred to as "Herbie", "the small car" or "the Bug"—the latter, although a common nickname for the Beetle, was not trademarked by Volkswagen at the time of
Volkswagen Beetle at a glance. bumper-equipped North American models retained fender-top front indicators. The 1303 received rack and pinion steering. In North America, the 1303/Super Beetle sedan was moved upmarket and was now christened La Grande Bug. Similar to the Big Beetle of 1974, La Grande Bug was available in blue or green metallic paint in the U.S. and blue, green or gold metallic in Canada and was equipped with the same features as the 1974 Sun Bug. Mid-year, the Love Bug was introduced for North America: based on the standard Beetle, it was available only in Phoenix Red or Ravenna Green