Frodo Lives! Frodo Lives! "Frodo Lives!" was a popular counterculture slogan in the 1960s and 1970s, referring to the character Frodo Baggins from J. R. R. Tolkien's fantasy novel "The Lord of the Rings". The term was used frequently in graffiti, buttons, bumper-stickers, T-shirts, and other materials. It was commonly associated with the hippie movement. Other examples of use include a "Frodo Lives" album released by Smash Records and merchandising items for the New Line Cinema "The Lord of the Rings" film trilogy. The phrase was also displayed during the activation of a computer virus in the early 1990s, in which the
What Time Is Love? sound-alikes, entitled "The "What Time Is Love?" Story". "What Time Is Love?"'s European acclaim also contributed towards The KLF's change of musical direction following their abortive film project, "The White Room". As Drummond had predicted, the "Pure Trance" release received little attention from the music press. However, upon the release of "The "What Time Is Love?" Story", "Q Magazine" hailed the track as "a whirling house stomper ... not so much of a tune but a good beat". A 1990 version subtitled "Live at Trancentral" was the first of The KLF's upbeat "Stadium House Trilogy" and the single that introduced