Non-English versions of The Simpsons Newt Gingrich in Quebec is generally replaced with one to Mike Harris. Most of the recurring characters keep their English names in each French version. Two exceptions are Sideshow Bob and Sideshow Mel, who are known as Tahiti Bob and Tahiti Mel in France, as the word "sideshow" has no direct translation. In Quebec, the title "sideshow" is kept as an Anglicism. Another exception is made for the Simpsons family's dog, Santa's Little Helper, who is called "Le p'tit renne au nez rouge" (the French name for the song "Rudolph the Red-Nosed Reindeer", which literally means "Little Red-Nosed Reindeer") in
Media in The Simpsons this mocks "how many children's programs have become little more than the ad to the merchandise". Gray also writes that "The Simpsons" "illustrates how the ad as genre has itself already invaded many, if not all, genres. Ads and marketing do not limit themselves to the space between programs; rather, they are themselves textual invaders, and part of "The Simpsons" parodic attack on ads involves revealing their hiding places in other texts." "The Itchy & Scratchy Show" is a show within a show that appears occasionally in episodes of "The Simpsons". They typically appear in the form of 15-60 second