Willie Hammerstein built in its place, the first movie palace in Times Square. Notes Citations Sources Willie Hammerstein William Hammerstein (26 September 1875 – 10 June 1914) was an American theater manager. He ran the Victoria Theatre on what became Times Square, Manhattan, presenting very popular vaudeville shows with a wide variety of acts. He was known for "freak acts", where celebrities or people notorious for scandals appeared on stage. Hammerstein's Victoria Theatre became the most successful in New York. William Hammerstein was born in New York City on 26 September 1875, son of Oscar Hammerstein, the theater impresario, and his first
Arthur Hammerstein his father had a disagreement with money spending and Arthur vowed never to speak to him again. With his father's support, Arthur embarked on his first production, "Naughty Marietta". Arthur's brother Willie Hammerstein died in June 1914, and Arthur took over management of the family's Victoria Theater. However, the theater was not financially viable and would be closed the next year. On its site, the first movie palace in Times Square, the Rialto Theatre, was built. Hammerstein was the producer of the Rudolf Friml operettas "The Firefly" (1912), "Katinka" (1915) and "Rose-Marie" (1924), which he collaborated on with his nephew,