Charlie and the Chocolate Factory in spies to steal his secret recipes, which led him to close the factory forever. The next day, the newspaper announces that Wonka is reopening the factory and has invited five children to come on a tour, after they find a Golden Ticket in a Wonka Bar. Each ticket find is a media sensation and each finder becomes a celebrity. The first four golden tickets are found by the gluttonous Augustus Gloop, the spoiled and petulant Veruca Salt, the gum-addicted Violet Beauregarde, and the TV-obsessed Mike Teavee. One day, Charlie sees a fifty-pence coin (dollar bill in the US version)
Charlie and the Chocolate Factory (musical) all the hoopla on the red carpet. Finally, the moment of truth arrives. With a choral fanfare, the factory door swings open and all eyes to turn to see the mysterious Willy Wonka, invites the Golden Ticket winners into his factory to see all the wonders ("It Must Be Believed to Be Seen"). Wonka gathers the ticket winners and explains the rules and regulations of the factory ("Strike That! Reverse It!"). With the contracts signed, Wonka then welcomes them into the Chocolate Room. As the children explore, the parents ask Wonka what its purpose is and Wonka bemusedly explains that