The Simpsons their advertising. As a promotion for "The Simpsons Movie", twelve 7-Eleven stores were transformed into Kwik-E-Marts and sold "The Simpsons" related products. These included "Buzz Cola", "Krusty-O" cereal, pink doughnuts with sprinkles, and "Squishees". In 2008 consumers around the world spent $750 million on merchandise related to "The Simpsons", with half of the amount originating from the United States. By 2009, 20th Century Fox had greatly increased merchandising efforts. On April 9, 2009, the United States Postal Service unveiled a series of five 44-cent stamps featuring Homer, Marge, Bart, Lisa and Maggie, to commemorate the show's twentieth anniversary. "The Simpsons"
The Simpsons: Road Rage "The Simpsons: Road Rage" was a patent infringement of Sega's "Crazy Taxi". In that game, the main objective is also to pick up passengers and drive them to their chosen destinations quickly. According to IGN, ""Road Rage" features similar game play, to the point where some reviews commented negatively on the parallels." The case, "Sega of America, Inc. v. Fox Interactive, et al.", was settled in private for an undisclosed amount. By July 2006, the PlayStation 2 version of "The Simpsons: Road Rage" had sold 1.6 million copies and earned $41 million in the United States. "Next Generation" ranked it