The Banned (EastEnders) to be a successful merchandising tool for the serial, as it spawned two hit singles in the "real world". Actor Nick Berry released a ballad entitled "Every Loser Wins" in October 1986, having previously sung the song in character on-screen (accompanied by a piano). The song was written and produced by Stewart and Bradley James, along with Simon May who famously composed the "EastEnders" theme tune. "Every Loser Wins" was a smash hit, reaching number 1 in the UK singles chart, where it stayed for three weeks, knocking Madonna's "True Blue" off the top spot. It was the second biggest-selling
Loser (Big Bang song) "Loser" became the second best selling single of the year, with 988,321 copies sold. On July 16, the song reached one million sales in South Korea, less than three months after its release. The song became the third-best-selling single of the year in South Korea. "Loser" debuted on "Billboard"'s "World Digital Songs" chart at number one on May 7. The music video was the third most viewed K-pop video in the U.S. and around the world for the month of April, according to Billboard, with only two days worth of views. The song also ranked third as the most popular