Audi Cup Audi Cup The Audi Cup is a biennial two-day pre-season football tournament that features four teams, and is staged at the Allianz Arena in Munich, Germany. It is held on odd years since 2009, opposite the FIFA World Cup and UEFA Euro, before the start of the Bundesliga season. The first Audi Cup in 2009 was organised and promoted by car manufacturer Audi AG to celebrate their 100th year of trading and was won by hosts Bayern Munich. It was held in place of the Franz-Beckenbauer-Cup, which took place in 2007, 2008 and 2010. The second edition of the Audi
Audi fosters golf sport: for example with the Audi quattro Cup and the HypoVereinsbank Ladies German Open presented by Audi. In sailing, Audi is engaged in the Medcup regatta and supports the team Luna Rossa during the Louis Vuitton Pacific Series and also is the primary sponsor of the Melges 20 sailboat. Further, Audi sponsors the regional teams ERC Ingolstadt (hockey) and FC Ingolstadt 04 (soccer). In 2009, the year of Audi's 100th anniversary, the company organized the Audi Cup for the first time. Audi also sponsor the New York Yankees as well. In October 2010 they agreed to a three