Wham-O called their new product the Hula Hoop. (The name had been used since the 18th century, but till then had not been registered as a trademark.) The Hula-Hoop became the biggest toy fad in modern history. Twenty-five million were sold in four months, and in two years sales reached more than 100 million. "Hula Hoop mania" continued through the end of 1959, and netted Wham-O US$45 million (US$346M adjusted for inflation to 2012). Shortly thereafter, the company had another huge success with the Frisbee. In 1955, inventor Fred Morrison began marketing a plastic flying disc called the Pluto Platter. He
Pluto (mythology) that; for in their liberated state he can bind them with the desire of virtue, but while they are flustered and maddened by the body, not even father Cronos himself would suffice to keep them with him in his own far-famed chains." Since "the union of body and soul is not better than the loosing," death is not an evil. Walter Burkert thus sees Pluto as a "god of dissolution." Among the titles of Pluto was "Isodaitēs", "divider into equal portions," a title that connects him to the fate goddesses the Moirai. "Isodaitēs" was also a cult title for Dionysus