Arthur Hammerstein Arthur Hammerstein Arthur Hammerstein (December 21, 1872 – October 12, 1955) was an American songwriter, dramatist, playwright and theater manager Born and educated to a Jewish family in New York City, Hammerstein was the son of the theater impresario and composer Oscar Hammerstein I. Arthur started out as a bricklayer and plasterer, working on projects with his father including the Victoria Theater and Manhattan Opera House. In 1908 Hammerstein started working on becoming a producer, signing Italian singer Luisa Tetrazzini to the family's Manhattan Center and negotiating with Otto Kahn before moving to London in 1910. While there Arthur and
Willie Hammerstein Street and 7th Avenue, advertising "refined glamour" and featuring the biggest stars of vaudeville. Acts became harder to book, since performers did not want to be connected with a rival of the powerful Keith's circuit. Performers enjoyed playing the Victoria. Buster Keaton thought it was the greatest of the vaudeville houses. Hammerstein asked performers back many times if he liked them, as with the British comedian Harry Tate. In June 1905 Willie Hammerstein signed up Will Rogers to perform in the Victoria for afternoon matinees and in the Paradise Roof Garden in the evenings. The young Mae West played eleven