Emmerdale new production team headed by executive producer Keith Richardson was brought in and the show's focus moved to the nearby village of Beckindale, with more dramatic storylines such as Pat Sugden's 1986 car crash and the 1988 Crossgill fire. By 1988, the show had been moved to an evening time slot in all ITV regions. "Emmerdale Farm" also began broadcasting episodes year-round that year. Reflecting its change in focus, the title was changed to "Emmerdale" on 14 November 1989. Coinciding with the title change was the introduction of the wealthy Tate family, bringing with them racier storylines. Under Richardson, the
Scheduling of Emmerdale previous evening episode, in certain regions. By 1 January 1997, ITV had opted to increase their output to three episodes a week with the additional episode being screened on Wednesdays Scottish Television used the 19:00 slot to broadcast daily regional programmes, including Take the High Road resulting in "Emmerdale" moving to 17:10, from early September 1993 until early 1998 when the show went back to the 19:00 slot. From 2 October 2000, a further two episodes were added on a Monday and Friday evening, thus making "Emmerdale" a daily soap. A sixth episode begin to air on Sundays in 2004,