Santa's Little Helper Springfield series, and plush toys. Santa's Little Helper has made an impact on real life in that an espresso-based drink has been named after him at the award-winning restaurant and bar Bambara in Salt Lake City's Hotel Monaco. Bartender Ethan Moore told "The Salt Lake Tribune" in 2004 that it is "one of the most popular holiday drinks" at Bambara. In addition, a dog walking and pet sitting company in New York City, called "Santa's Little Helper Dog Walking and Pet Sitting", has been named after him. The greyhound has also appeared by himself on the cover of the issue
Brother's Little Helper in the ratings, according to Nielsen Media Research, making it the most watched television program on Fox that night. Despite being the most watched program of the network, the ratings were considered disappointing by the "Deseret News". On October 7, 2008, the episode was released as part of "The Simpsons - The Complete Eleventh Season" DVD box set. Mike Scully, George Meyer, Mark Kirkland, Ian Maxtone-Graham, Matt Selman and Tim Long participated in the DVD audio commentary of the episode. Following its broadcast, "Brother's Little Helper" received positive reviews from critics. About nine years after its original broadcast, Robert Canning