The Love Bug all the future scenes when Jim is braking. The second instance is on the ignition key, when Jim tries to shut down the braking Herbie. The later sequels produced, however, do promote the Volkswagen name (as sales of the Beetle were down when the sequels were produced). The VW "Wolfsburg" castle emblem on the steering wheel hub is also seen throughout the car's interior shots. Within the script, the car was only ever referred to as "Herbie", "the small car" or "the Bug"—the latter, although a common nickname for the Beetle, was not trademarked by Volkswagen at the time of
The Woggle-Bug Book January 1905, to help publicize a new musical play, "The Woggle-Bug", that was being mounted that year. (The play flopped.) The book was copiously illustrated, with pictures and text alternating on recto and verso pages; it was printed in bright colors in a large format, eleven by fifteen inches. "The Woggle-Bug Book" features the broad ethnic humor that was accepted and popular in its era, and which Baum employed in various works. The Woggle-Bug, who favors flashy clothes with bright colors (he dresses in "gorgeous reds and yellows and blues and greens" and carries a pink handkerchief), falls in love