Borchester Borchester Borchester is a fictional town in the BBC Radio 4 radio series "The Archers". It is the county town of the fictional county of Borsetshire. According to series tradition it is located 6 miles north-east of Ambridge in the Am Vale and is an historic market and wool town. These typically English country-town features are complemented by more modern additions, such as Underwoods (an upmarket department store), Jaxx bar, which was previously a café both managed by Kenton Archer, and Ambridge Organics, the shop run by Helen Archer, who also makes the Borsetshire Blue cheese sold in Underwoods. As
Soap opera leaving soap operas with 10 percent fewer viewers after the trial ended. Daytime programming alternatives such as talk shows, game shows, and court shows cost up to 50% less to produce than scripted dramas, making those formats more profitable and attractive to networks, even if they receive the same or slightly lower ratings than soap operas. A network may even prefer to return a timeslot to its local stations to keeping a soap opera with disappointing ratings on the air, as was the case with "Sunset Beach" and "Port Charles". Compounding the financial pressure on scripted programming in the 2007–2010