Charlie and the Chocolate Factory in spies to steal his secret recipes, which led him to close the factory forever. The next day, the newspaper announces that Wonka is reopening the factory and has invited five children to come on a tour, after they find a Golden Ticket in a Wonka Bar. Each ticket find is a media sensation and each finder becomes a celebrity. The first four golden tickets are found by the gluttonous Augustus Gloop, the spoiled and petulant Veruca Salt, the gum-addicted Violet Beauregarde, and the TV-obsessed Mike Teavee. One day, Charlie sees a fifty-pence coin (dollar bill in the US version)
Willy Wonka into his factory, where he then tempts each of them with a weakness. Finally, only Charlie is left. Willy Wonka and Charlie board Wonka's "Great Glass Elevator" which takes off over the audience. Early on in the production of the 2005 film, Nicolas Cage was under discussions for portraying Willy Wonka, but lost interest. Warner Bros. president Alan F. Horn wanted Tom Shadyac to direct Jim Carrey as Willy Wonka, believing the duo could make "Charlie and the Chocolate Factory" relevant to mainstream audiences, but Roald Dahl's widow Liccy Dahl opposed this. After Tim Burton was hired as director in