Santa Cruz de Tenerife City Council and managed by the Society for Development, is set in motion an ambitious plan for revitalization of the city under the brand name "Santa Cruz + Viva ', in accordance with Cabildo Insular de Tenerife and Government of the Canary Islands. In Santa Cruz de Tenerife have drafted the three provincial newspapers ("Diario de Avisos", "La Opinión de Tenerife" and "El Día"), as well as editors of newspapers regional "La Gaceta de Canarias". Also located in the city the headquarters of various TV channels, most of which broadcast on the island: Spanish Television in the Canary Islands, Television
What Is This? following week. The group decided to change their name to the Red Hot Chili Peppers, played several more shows at various L.A. clubs and musical venues, and eventually recorded a demo tape, all while Slovak and Irons were still playing with What Is This?. A few months later, What Is This received a record deal with MCA Records and the Red Hot Chili Peppers received a joint deal with EMI America and Enigma Records. Hillel Slovak and Jack Irons decided to leave the Red Hot Chili Peppers and stay with What Is This? as the latter was their primary musical