Willie Hammerstein big draw. Oscar Hammerstein went bankrupt in 1898. The Olympia theater was sold in an auction. Hammerstein managed to raise enough money to build the Victoria Theatre, which opened as a legitimate theater on 3 March 1899. On 26 June 1899 he opened a partially enclosed roof garden theater, the Venetian Terrace Garden, with an outdoor promenade that was attached to the roof garden of Hammerstein's Theatre Republic in 1900. Hammerstein enlarged the roof garden theater and reopened it in May 1901 as the Paradise Roof Garden. In February 1904 Willie Hammerstein took over management of his father's Victoria Theatre.
Willie Hammerstein one-week engagements in 1912 and 1913, a good fit with the audience through her suggestion of notoriety. Hammerstein often booked acts from Europe, who sometimes made up half the show. He introduced the dancers Gertrude Hoffmann and Constance Stewart-Richardson to the vaudeville stage. A review in the "New York Dramatic Mirror" of 12 August 1905 gives a sense of the shows: Willie Hammerstein became known for his "freak acts". Typically these featured people who had scandalized the public and gained notoriety. Members of love triangles involving murders or suicides were popular, if one of their members was free to appear