Animal sexual behaviour however, is proving to be false as, "most hormones don’t influence behaviour directly. Rather, they affect thinking and emotions in variable ways (Azar, 40)." There is much more involved in sexual behaviour in the mammalian animal than oxytocin and vasopressin can explain. It is often assumed that animals do not have sex for pleasure, or alternatively that humans, pigs, bonoboes (and perhaps dolphins and one or two more species of primates) are the only species that do. This is sometimes stated as "animals mate only for reproduction". This view is considered a misconception by some scholars. Jonathan Balcombe argues that
False pleasure false problem of value" in a world where "reification or materialization is a key structural feature of both modernism and mass culture". Slavoj Žižek had added a further twist to the debate for the 21st century, arguing that in a postmodern age dominated by what he calls "the superego injunction to enjoy that permeates our discourse", the quest for pleasure has become more of a duty than a pleasure: for Žižek, "psychoanalysis is the only discipline in which you are allowed "not" to enjoy" ! False pleasure False pleasure may be a pleasure based on a false belief (as of