Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Burton Ale favour of the brewers of Burton ale, to exempt them from the new tax, because they brewed not for home consumption, but exportation. Lord North said the clause would open a door to fraud, and consequently it ought not to be admitted. The motion therefore was rejected." In the 1790s Charles Lamb the writer, John Mathew Gutch the journalist and James White, founder of the UK's first advertising agency, were "in the habit of meeting at the "Feathers" in Hand Court, Holborn, to drink nips of Burton ale, as they were called". White's "Falstaff's letters" turns the "Feathers" into the