Emmerdale new production team headed by executive producer Keith Richardson was brought in and the show's focus moved to the nearby village of Beckindale, with more dramatic storylines such as Pat Sugden's 1986 car crash and the 1988 Crossgill fire. By 1988, the show had been moved to an evening time slot in all ITV regions. "Emmerdale Farm" also began broadcasting episodes year-round that year. Reflecting its change in focus, the title was changed to "Emmerdale" on 14 November 1989. Coinciding with the title change was the introduction of the wealthy Tate family, bringing with them racier storylines. Under Richardson, the
Max King (Emmerdale) Max King (Emmerdale) Max King is a fictional character and the main protagonist from the British ITV soap opera, "Emmerdale", portrayed by Charlie Kemp. Max arrived in "Emmerdale" in early 2005, nearly a year after the introduction of the rest of his family. He and his girlfriend had been backpacking around the world but Max went home for his father's ill-fated wedding to Charity Tate Max was seen by many as the black sheep of his family and was, like his elder brother Jimmy, a lot less hard-headed than a "typical King". He did not work for the family business