Willie Hammerstein Sullivan and Percy G. Williams. Later the Keith-Albee circuit booking office gave Hammerstein a monopoly on big-time vaudeville in Times Square. Willie's father was much more interested in grand opera, and in 1906 opened the Manhattan Opera House. Revenue from the Victoria kept the opera house running. At one point Oscar Hammerstein, always short of money, moved to sell the Victoria to the Shubert family. Willie and his brother Arthur, who produced shows, blocked the attempt. In March 1913 Keith and Albee paid Oscar Hamilton a reported $225,000 to give up his monopoly. They opened the Palace Theatre at 47th
Oscar Hammerstein II musical theater artists. According to Richard Kislan, "The shows of Rodgers and Hammerstein were the product of sincerity. In the light of criticism directed against them and their universe of sweetness and light, it is important to understand that they believed sincerely in what they wrote." According to Marc Bauch, "The Rodgers and Hammerstein musicals are romantic musical plays. Love is important." According to "The Rodgers and Hammerstein Story" by Stanley Green, "For three minutes, on the night of September first, the entire Times Square area in New York City was blacked out in honor of the man who had