5-7-9 liquidated, sold the 5-7-9 stores to a newly formed subsidiary of A.I.J.J. Enterprises, Inc., owner of Rainbow Shops. Rainbow is headquartered in Brooklyn, New York 5-7-9 5-7-9 is a low to mid-end fashion retailer, commonly found in malls throughout the continental United States and Puerto Rico, and formerly Hawaii. It is a sister company to Rainbow Shops. The chain offers mid to low-priced fashions for young teens and young women between 13 and 22 years of age. The store's name refers to the junior miss clothing sizes the store specializes in. In 1970, Edison Brothers Stores purchased the 5-7-9 chain,
How Many Licks? "a celebration of autonomous female sexuality" to a "vulgar, demeaning moment of black female objectification". Some critics compared "How Many Licks?" to Trinidadian-American rapper Nicki Minaj's 2014 single, "Anaconda". Alex Kristelis of "Bustle" noted that both songs focused on men's appreciation of the singer's body. A "Khaleej Times" writer called "Anaconda" a "blatant copy" of "How Many Licks?", with Minaj's song sharing "the lyrical blue print and theme" of Lil' Kim's. "Westword"'s Cory Lamz wrote that Minaj parodied "How Many Licks?" and its associated visuals in the music video for her 2011 single "Stupid Hoe". According to Michael Arceneaux, "How