The Love Bug at Walt Disney World in Orlando, Florida, Herbie has been immortalized in the "Love Bug" buildings 6 and 7. A West German film series of five films featuring a similar Volkswagen, called Dudu or Superbug were written and directed by as well as starring Rudolf Zehetgruber. The film was released on VHS on March 4, 1980. It was re-released on November 6, 1985, September 11, 1991 and on October 28, 1994 with "Herbie Rides Again". It was soon re-released again on September 16, 1997 along with the entire "Herbie the Love Bug" film series. It was released on DVD for
Volkswagen Beetle (A5) during Super Bowl XLV in February 2011. To celebrate the global reveal, VW partnered with MTV, to make a debut on three continents on 18 April. The reveal began in Shanghai, China with a MTV Sound System celebration hosted by MTV VJs, followed by MTV World Stage events in Berlin and New York City. On 18 April 2011, the 2012 model was unveiled as the Volkswagen Beetle, dropping the word "New" from its name. It debuted at Auto Shanghai and the New York Auto Show. During the marketing campaign at Mexico, it was advertised as "The new Vocho" (oddly in