Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Rail ale trail featured a rail ale trail in 2007 The North TransPennine Ale Trail from Stalybridge to Batley features 9 Real Ale pubs, all of which located within short walking distance from the stations. This trail was featured on the BBC2 programme, Oz and James Drink to Britain. Wokingham Council provide a "Real Ale by Rail in Henley" guide to several pubs along the Henley Branch Line (the "Regatta Line") from Twyford, Berkshire, to Henley-on-Thames, Oxfordshire. A trail has been created for the Derwent Valley Line between Derby and Matlock. A scheme called "Ale Track" operates on the Wherry Lines from to