Frodo Lives! Frodo Lives! "Frodo Lives!" was a popular counterculture slogan in the 1960s and 1970s, referring to the character Frodo Baggins from J. R. R. Tolkien's fantasy novel "The Lord of the Rings". The term was used frequently in graffiti, buttons, bumper-stickers, T-shirts, and other materials. It was commonly associated with the hippie movement. Other examples of use include a "Frodo Lives" album released by Smash Records and merchandising items for the New Line Cinema "The Lord of the Rings" film trilogy. The phrase was also displayed during the activation of a computer virus in the early 1990s, in which the
Frodo Baggins Fellowship since Moria, seeking to reclaim the Ring he had possessed for centuries. After Gollum attacked the hobbits, Frodo subdued him with Sting. He then took pity on Gollum, and spared his life (just as Bilbo had done in "The Hobbit"), instead binding him to a promise to guide them through the Dead Marshes to the Black Gate, which Gollum did. Gollum said that there was "another way" into Mordor, and Frodo, over Sam's objections, allowed him to lead them south into Ithilien. It was there that they met Faramir, younger brother of Boromir, who took them to Henneth Annûn.