Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Ale conner pub to pub clad in sturdy leather britches. Beer was poured on a wooden bench and the Conner sat in it. Depending on how sticky they felt it to be when they stood up, they were able to assess its alcoholic strength and impose the appropriate duty. Since 2007, Dr Christine Rigden, past Sheriff of London, has been one of the four Ale Conners and is the first female Ale Conner in the City of London in the role's 700-year history. Ale conner An ale-conner (sometimes aleconner or ale-kenner) is an officer appointed yearly at the court-leet of ancient English