The Love Bug The Love Bug The Love Bug (sometimes referred to as Herbie the Love Bug) is a 1968 American comedy film and the first in a series of films made by Walt Disney Productions that starred an anthropomorphic pearl-white, fabric-sunroofed 1963 Volkswagen racing Beetle named Herbie. It was based on the 1961 book "Car, Boy, Girl" by Gordon Buford. The movie follows the adventures of Herbie, Herbie's driver, Jim Douglas (Dean Jones), and Jim's love interest, Carole Bennett (Michele Lee). It also features Buddy Hackett as Jim's enlightened, kind-hearted friend, Tennessee Steinmetz, a character who creates "art" from used car parts.
Volkswagen Beetle brand image, and the humble Beetle clashed with this identity, as seen in the Touareg and Passat luxury vehicles. In the late 1990s consumers strongly preferred more modern cars such as the Mexican Chevy, the Nissan Tsuru, and the Volkswagen Pointer and Lupo. However, demand for the Beetle was relatively high, especially in the 1990s, with the workforce increasing at the start of the decade. The price of the base model (without even a radio) was pegged with the official minimum wage, by an agreement between the company and the government. In 1990 it cost US$5,300. Official importation of the