Wham-O called their new product the Hula Hoop. (The name had been used since the 18th century, but till then had not been registered as a trademark.) The Hula-Hoop became the biggest toy fad in modern history. Twenty-five million were sold in four months, and in two years sales reached more than 100 million. "Hula Hoop mania" continued through the end of 1959, and netted Wham-O US$45 million (US$346M adjusted for inflation to 2012). Shortly thereafter, the company had another huge success with the Frisbee. In 1955, inventor Fred Morrison began marketing a plastic flying disc called the Pluto Platter. He
Toy (chewing gum) Toy (chewing gum) Toy was a much liked chewing gum sold in Sweden. Toy was created in 1930 by Marabou. In the 1960s and 1970s the chewing gum was an enormously popular in both Sweden and Norway and 600 - 700 tonnes of chewing gum were sold every year. Production was later taken over by Malaco who moved the manufacturing to Denmark. During the 1990s a few hundred tons of chewing gum per year was made, but in 1998 the production was discontinued due to increased competition, mainly from sugar free chewing gums. The launch of sugar free Toy failed.