Santa Cruz de Tenerife City Council and managed by the Society for Development, is set in motion an ambitious plan for revitalization of the city under the brand name "Santa Cruz + Viva ', in accordance with Cabildo Insular de Tenerife and Government of the Canary Islands. In Santa Cruz de Tenerife have drafted the three provincial newspapers ("Diario de Avisos", "La Opinión de Tenerife" and "El Día"), as well as editors of newspapers regional "La Gaceta de Canarias". Also located in the city the headquarters of various TV channels, most of which broadcast on the island: Spanish Television in the Canary Islands, Television
Sport in Tenerife and followed by all the island. The Federación Tinerfeña de Fútbol (Football Federation of Tenerife) has a total of 305 teams competing in the different leagues, and football fields are spread throughout the island territory. Chelsea and Spain forward Pedro Rodriguez was born in Tenerife. The most prominent football team in Tenerife is Club Deportivo Tenerife, who play in the Segunda División (Spanish Second Division). Another team from Tenerife is Club Deportivo San Isidro. The city has a roller hockey team, CP Tenerife, one of the most important in Spain, and dispute the main League OK Liga. In Tenerife, there