Alfred Hitchcock and the Making of Psycho reputation, including "Rope", "Rear Window", "To Catch a Thief", "The Man Who Knew Too Much", and "North by Northwest". The project, which Hitchcock tackled in part to compete with financially successful, low-budget, youth-oriented horror movies, went on to astound many by becoming a cultural watershed, an international box-office success, a film classic, and a forerunner of the violent, disorienting films and real-events of the turbulent 1960s and '70s. "Alfred Hitchcock and the Making of Psycho" was initially distributed in hardcover print by W.W. Norton for Dembner Books on April 15, 1990 in the United States. A trade paperback edition was
Alfred Hitchcock for the company, "The Man Who Knew Too Much" (1934), was a success; his second, "The 39 Steps" (1935), was acclaimed in the UK and made Hitchcock a star in the US. It also established the quintessential English "Hitchcock blonde" (Madeleine Carroll) as the template for his succession of ice-cold, elegant leading ladies. Screenwriter Robert Towne remarked, "It's not much of an exaggeration to say that all contemporary escapist entertainment begins with "The 39 Steps"". This film was one of the first to introduce the "MacGuffin" plot device, a term coined by the English screenwriter Angus MacPhail. The MacGuffin is