Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Ale conner in the community. Ale-conners sometimes had to be impressed into service, and the post was often rotated amongst a number of individuals. The tradition is still maintained in the City of London. The 1911 "Encyclopædia Britannica" reports: The officers are chosen by the liverymen of London to inspect the measures used in the public houses. The title is a sinecure. It is sometimes said that: The Ale Conner was a type of early tax-man whose job it was to test the quality and strength of beer, not by quaffing, but by sitting in a puddle of it! They travelled from