Willie Hammerstein Willie Hammerstein William Hammerstein (26 September 1875 – 10 June 1914) was an American theater manager. He ran the Victoria Theatre on what became Times Square, Manhattan, presenting very popular vaudeville shows with a wide variety of acts. He was known for "freak acts", where celebrities or people notorious for scandals appeared on stage. Hammerstein's Victoria Theatre became the most successful in New York. William Hammerstein was born in New York City on 26 September 1875, son of Oscar Hammerstein, the theater impresario, and his first wife, née Rose Blau. He started work as a press agent, then built a
Willie Hammerstein He was talented at promoting his shows, and was skilled at finding and booking profitable acts. The Victoria had been staging variety acts, plays and musicals. Willie Hammerstein started putting on popular low-brow vaudeville shows at low prices. He signed up stars and unknown new performers, celebrities of all types, physical freaks, illusionists and risqué exotic dancers. The highly varied programs drew large and often noisy audiences. Hammerstein ran the only vaudeville theater in Times Square, and had no other theatres. He was able to develop shows uniquely fitted to his local audience. The crowd at the Victoria like the