Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Ale-8-One all of its locations. In 2017, The Fresh Market began distributing Ale-8 and Diet Ale-8 in their stores in the eastern and Midwestern United States. Ale-8 was briefly shown in the movie "Prince Avalanche", when a trucker offered bottles of it to the two main characters. Ale-8 was seen in the 2005 film "Elizabethtown", where Orlando Bloom's character wears an Ale-8 T-shirt and drinks Ale-8 on a number of occasions throughout the film. Ale-8 is featured in the FX drama "Justified", which is set in and around Lexington and the hill country of Eastern Kentucky. Works cited Ale-8-One Ale-8-One, known