Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Cock ale a decay'd Nature." A contemporary biographer claimed that King William III preferred Cock ale over wine. The drink's entry in Robert Nares's "Glossary" describes it as "a sort of ale which was very celebrated in the seventeenth century for its superior quality". Also included in that entry is a quote from Ned Ward's "The London Spy", which calls Cock ale "a mixture of small-beer and treacle", although the author continues: "if this be "cock-ale", said I, e'en let "cocks-combs" drink it." Nathan Bailey's "Dictionarium britannicum" (1736) describes it as a "pleasant drink, said to be provocative", a sentiment mirrored by