Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Chelsea (drink) appetites for alcoholic drinks. The drink, available in 10 oz., 32 oz. glass bottles and 12 oz. aluminum cans, was legal for all ages and tasted like ginger ale with a slightly beerish aftertaste (ingredients included lemon and lime juice, apple flavor, and ginger). A small brochure explaining Chelsea was included with the 4-pack of 10 oz. bottles. On one page of the brochure the alcohol issue was addressed this way: "The not so soft drink is not so ordinary... "The fact is most soft drinks contain a very small amount of alcohol. New Chelsea contains a bit more alcohol