Frisbee Plastics, the original molder. After learning that he could produce his own disc more cheaply, in 1955 Morrison designed a new model, the Pluto Platter, the archetype of all modern flying discs. He sold the rights to Wham-O on January 23, 1957, and in 1958 Morrison was awarded U.S. Design Patent D183,626 for his product. In June 1957, Wham-O co-founders Richard Knerr and Arthur "Spud" Melin gave the disc the brand name "Frisbee" (pronounced "friz'-bee") after learning that Northeastern college students were calling the Pluto Platter by that term, which derived from the name of the Connecticut-based pie manufacturer, Frisbie
Pluto (mythology) when other epithets appear in the source text. The abduction myth was a popular subject for Greek and Roman art, and recurs throughout Western art and literature, where the name "Pluto" becomes common (see Pluto in Western art and literature below). Narrative details from Ovid and Claudian influence these later versions in which the abductor is named as Pluto, especially the role of Venus and Cupid in manipulating Pluto with love and desire. Throughout the Middle Ages and Renaissance, and certainly by the time of Natale Conti's influential "Mythologiae" (1567), the traditions pertaining to the various rulers of the classical