The Love Bug MG and a pearl white Volkswagen Beetle. The Volkswagen Beetle was chosen as it was the only one that elicited the crew to reach out and pet it. The Volkswagen brand name, logo or shield does not feature anywhere in the film, as the automaker did not permit Disney to use the name. The only logos can be briefly seen in at least two places, however. The first instance is on the brake pedals during the first scene where Herbie takes control with Jim inside (on the freeway when Herbie runs into Thorndyke's Rolls Royce), and it is shown in
Volkswagen Beetle in Mexico de C.V. (Central Volkswagen Distributor), which opened its doors the following year as Mexico's first Volkswagen dealership. In 1961, the first 250 cars were assembled through Automex (later Chrysler de México). In June of that year, a six-month contract was signed with Studebaker-Packard de México to assemble the Beetle from CKD kits (“complete knock down,” or separated pieces) imported from Germany. The following year, 1962, the first Volkswagen assembly plant was established in Xalostoc, State of Mexico, under the name PROMEXA ("Promotora Mexicana de Automóviles" - Mexican Automobile Promotor). Opening in June, the plant turned out 10 assembled units per