The Satanic Verses controversy insult to those millions of Moslems whose sacred beliefs have been violated and are suffering in restrained silence the added embarrassment of the Ayatollah's irresponsibility". He also held that Rushdie must have been aware of the response his book would evoke: "The author, a well-versed analyst of Moslem beliefs, must have anticipated a horrified reaction throughout the Islamic world". He saw a need to be "sensitive to the concern and anger" of Muslims and thought severing diplomatic relations with Iran would be an "overreaction". Among authors, Roald Dahl was scathing and called Rushdie's book sensationalist and Rushdie "a dangerous opportunist".
The Satanic Verses controversy "a mere hundred copies a week of the book in mid-January 1989", it "flew off the shelves" following the fatwa. In America it sold an "unprecedented" five times more copies than the number two book, "Star" by Danielle Steel, selling more than 750,000 copies of the book by May 1989. B. Dalton, a bookstore chain that decided not to stock the book for security reasons, changed its mind when it found the book "was selling so fast that even as we tried to stop it, it was flying off the shelves". Rushdie earned about $2 million within the first year