Emmerdale new production team headed by executive producer Keith Richardson was brought in and the show's focus moved to the nearby village of Beckindale, with more dramatic storylines such as Pat Sugden's 1986 car crash and the 1988 Crossgill fire. By 1988, the show had been moved to an evening time slot in all ITV regions. "Emmerdale Farm" also began broadcasting episodes year-round that year. Reflecting its change in focus, the title was changed to "Emmerdale" on 14 November 1989. Coinciding with the title change was the introduction of the wealthy Tate family, bringing with them racier storylines. Under Richardson, the
Ivan Jones (Emmerdale) was originally employed for a guest role; then staying for a year-and-a-half had been "great". He added that he was pleased to see Ivan depart the series on a "high note" because he had enjoyed the experience. An "Emmerdale" spokesperson added that the character would become "a pawn in the rivalry" between his former employer King & Sons and Matthew King (Matt Healy) and Sadie King's (Patsy Kensit) new business. In addition they planned a "romantic liaison" for Ivan which would be a "big shock to viewers and villagers alike". Ivan departed the series in August 2006 when he left