Audi 100 three-speed automatic transmission sourced from Volkswagen. The Audi 100 included a rough engine note that was described as unlikely to discourage buyers whose first car had been a Volkswagen and who aspired to drive a diesel powered (pre-turbo) Mercedes-Benz. The Ingolstadt production line was at full capacity, but supply fell short of demand that during the summer of 1970 an additional production line for Audi 100s was set up in Volkswagen's own Wolfsburg plant, which made it the first water-cooled car to be produced in Germany's (and by some criteria the world's) largest car plant. For the Swiss market, the
Audi India in the country with ambitious growths plans. Audi’s goal is to become the leading automobile luxury brand in the Indian market, and has been since 2015. The Audi India strategy encompasses significant investments in branding, marketing, manufacturing (locally assemble engines to cut down its import bill in a range of 10–30%), exclusive dealerships and after sales services. In 2007, only 2 per cent of the new car buyers in India knew Audi. In 2008, it went up to 13 per cent. Audi's sold in India are imported or assembled in India Audi uses Škoda Auto India Private Limited manufacturing facilities