The Simpsons their advertising. As a promotion for "The Simpsons Movie", twelve 7-Eleven stores were transformed into Kwik-E-Marts and sold "The Simpsons" related products. These included "Buzz Cola", "Krusty-O" cereal, pink doughnuts with sprinkles, and "Squishees". In 2008 consumers around the world spent $750 million on merchandise related to "The Simpsons", with half of the amount originating from the United States. By 2009, 20th Century Fox had greatly increased merchandising efforts. On April 9, 2009, the United States Postal Service unveiled a series of five 44-cent stamps featuring Homer, Marge, Bart, Lisa and Maggie, to commemorate the show's twentieth anniversary. "The Simpsons"
History of The Simpsons and, in short, Groening developed a dysfunctional family that became the Simpsons. Garth Ancier contends that Groening created the characters at home and brought them the next day, while Phil Roman claims Groening sketched out the characters on the drive to Fox. Groening's account states he hurriedly formulated "The Simpsons" while waiting in the lobby of Brooks's office for the pitch meeting, which is the most common and famous story. He named the characters after his own family members, substituting "Bart" for his own name, adapting an anagram of the word "brat". Fox negotiated a deal which would prove extremely