Walter Frederick Morrison disc more cheaply. In 1955, he and Lu designed the Pluto Platter, the archetype of all modern flying discs. On January 23, 1957, they sold the rights for the Pluto Platter to the Wham-O toy company. Initially Wham-O continued to market the toy solely as the "Pluto Platter", but by June 1957 they also began using the name "Frisbee" after learning that college students in the Northeast were calling the Pluto Platter by that name. Morrison also invented several other products for Wham-O, but none were as successful as the Pluto Platter. Morrison and his wife, Lu Nay Morrison had
Morrison, Illinois which operated under the name Ice Cooling Appliance Corporation (ICA), purchased the plant. The toy factory, Rich Illinois Manufacturing, moved to Clinton, Iowa. In 1954, ICA was sold to American Air Filter Company, Inc. at Louisville, Kentucky, which had consolidated with Herman Nelson Corporation of Moline, Illinois. In 1957, the Herman Nelson division established a factory in Morrison to manufacture air blowers, small portable heaters, and air conditioners, which eventually closed in 1966, moving to Brownsville, Tennessee. General Electric started its Morrison plant in 1949, as a branch of the Schenectady, New York department. It became the Appliance Control Department