Willie Hammerstein built in its place, the first movie palace in Times Square. Notes Citations Sources Willie Hammerstein William Hammerstein (26 September 1875 – 10 June 1914) was an American theater manager. He ran the Victoria Theatre on what became Times Square, Manhattan, presenting very popular vaudeville shows with a wide variety of acts. He was known for "freak acts", where celebrities or people notorious for scandals appeared on stage. Hammerstein's Victoria Theatre became the most successful in New York. William Hammerstein was born in New York City on 26 September 1875, son of Oscar Hammerstein, the theater impresario, and his first
Willie Hammerstein one-week engagements in 1912 and 1913, a good fit with the audience through her suggestion of notoriety. Hammerstein often booked acts from Europe, who sometimes made up half the show. He introduced the dancers Gertrude Hoffmann and Constance Stewart-Richardson to the vaudeville stage. A review in the "New York Dramatic Mirror" of 12 August 1905 gives a sense of the shows: Willie Hammerstein became known for his "freak acts". Typically these featured people who had scandalized the public and gained notoriety. Members of love triangles involving murders or suicides were popular, if one of their members was free to appear