Charlie and the Chocolate Factory in spies to steal his secret recipes, which led him to close the factory forever. The next day, the newspaper announces that Wonka is reopening the factory and has invited five children to come on a tour, after they find a Golden Ticket in a Wonka Bar. Each ticket find is a media sensation and each finder becomes a celebrity. The first four golden tickets are found by the gluttonous Augustus Gloop, the spoiled and petulant Veruca Salt, the gum-addicted Violet Beauregarde, and the TV-obsessed Mike Teavee. One day, Charlie sees a fifty-pence coin (dollar bill in the US version)
Willy Wonka & the Chocolate Factory is actually Mr. Wilkinson, an employee of Wonka, and the offer to buy the Gobstopper was a morality test that only Charlie passed. The trio enter the "Wonkavator", a multi-directional glass elevator that flies out of the factory. Soaring over the city, Wonka reveals that his actual prize is the factory; Wonka created the contest to find an heir worthy enough, and so Charlie and his family can immediately move in. Wonka then reminds Charlie not to forget about the man who suddenly received everything he ever wanted. Charlie asks, "What happened?" to which Wonka replies, "He lived happily ever