The Love Bug at Walt Disney World in Orlando, Florida, Herbie has been immortalized in the "Love Bug" buildings 6 and 7. A West German film series of five films featuring a similar Volkswagen, called Dudu or Superbug were written and directed by as well as starring Rudolf Zehetgruber. The film was released on VHS on March 4, 1980. It was re-released on November 6, 1985, September 11, 1991 and on October 28, 1994 with "Herbie Rides Again". It was soon re-released again on September 16, 1997 along with the entire "Herbie the Love Bug" film series. It was released on DVD for
Volkswagen Beetle brand image, and the humble Beetle clashed with this identity, as seen in the Touareg and Passat luxury vehicles. In the late 1990s consumers strongly preferred more modern cars such as the Mexican Chevy, the Nissan Tsuru, and the Volkswagen Pointer and Lupo. However, demand for the Beetle was relatively high, especially in the 1990s, with the workforce increasing at the start of the decade. The price of the base model (without even a radio) was pegged with the official minimum wage, by an agreement between the company and the government. In 1990 it cost US$5,300. Official importation of the