The Love Bug all the future scenes when Jim is braking. The second instance is on the ignition key, when Jim tries to shut down the braking Herbie. The later sequels produced, however, do promote the Volkswagen name (as sales of the Beetle were down when the sequels were produced). The VW "Wolfsburg" castle emblem on the steering wheel hub is also seen throughout the car's interior shots. Within the script, the car was only ever referred to as "Herbie", "the small car" or "the Bug"—the latter, although a common nickname for the Beetle, was not trademarked by Volkswagen at the time of
Volkswagen Beetle in Mexico Volkswagen Beetle in Mexico The Volkswagen Beetle was introduced to Mexico in March 1954, inside the exhibition "Alemania y su Industria" (Germany and its Industry). Four different Volkswagen vehicles were brought to Mexico through Veracruz City for the first time. Those vehicles were: two Sedans "113" in "Export" trim, a convertible, and a VW Bus in luxury trim. Officially, the Bug/Beetle was named "Type I sedan" and the Bus was named "Type II station wagon", though variants included single and double cab pickups. At this time, the Mexican car market was mostly characterized by American makes and models with large