Emmerdale new production team headed by executive producer Keith Richardson was brought in and the show's focus moved to the nearby village of Beckindale, with more dramatic storylines such as Pat Sugden's 1986 car crash and the 1988 Crossgill fire. By 1988, the show had been moved to an evening time slot in all ITV regions. "Emmerdale Farm" also began broadcasting episodes year-round that year. Reflecting its change in focus, the title was changed to "Emmerdale" on 14 November 1989. Coinciding with the title change was the introduction of the wealthy Tate family, bringing with them racier storylines. Under Richardson, the
Major Emmerdale storylines Rogers), wanted to move in straight away, but Matt was happy with his life in Emmerdale Farm. Phil Pearce (Peter Alexander), had decided to renovate the cottage in early 1988; however, one day, he carelessly left some rags, which caught fire. Annie Sugden (Sheila Mercier), who had been inspecting the cottage on Matt and Dolly's behalf, was trapped in the inferno. Luckily, Dolly and Phil had been on the way to the cottage that afternoon and witnessed one of the windows explode and heard Annie's cries for help. Phil dashed into the burning cottage and rescued Annie just in time.