The Love Bug all the future scenes when Jim is braking. The second instance is on the ignition key, when Jim tries to shut down the braking Herbie. The later sequels produced, however, do promote the Volkswagen name (as sales of the Beetle were down when the sequels were produced). The VW "Wolfsburg" castle emblem on the steering wheel hub is also seen throughout the car's interior shots. Within the script, the car was only ever referred to as "Herbie", "the small car" or "the Bug"—the latter, although a common nickname for the Beetle, was not trademarked by Volkswagen at the time of
Volkswagen Beetle Volkswagen Beetle into Australia began in 1953, with local assembly operations commencing the following year. Volkswagen Australia was formed in 1957, and by 1960 locally produced body panels were being used for the first time. When the European Type One body received the larger windows for the 1965 model year, Volkswagen Australia decided not to update, but continued to produce the smaller-windowed bodies, with unique features to the Australian versions. This was due to the limited size of the market and the costs involved in retooling. Australian content had reached almost 95% by this time. The Australian subsidiary continued to