The Love Bug (1997 film) Volkswagen Beetle. Herbie was owned by an egotistic racing driver and car dealer named Simon Moore III (John Hannah). Due to his arrogance, he does not treat Herbie very well. During a race, Simon Moore III swears at Herbie, which caused Herbie to not want to listen to his owner. They end up in last place for the race. Simon was not pleased and he throws out Herbie to the junkyard. Hank Cooper ( Bruce Campbell), a small-town mechanic who works in a local garage, enters a junk-car race where drivers select a jalopy and attempt to start and race
Volkswagen Beetle (A5) during Super Bowl XLV in February 2011. To celebrate the global reveal, VW partnered with MTV, to make a debut on three continents on 18 April. The reveal began in Shanghai, China with a MTV Sound System celebration hosted by MTV VJs, followed by MTV World Stage events in Berlin and New York City. On 18 April 2011, the 2012 model was unveiled as the Volkswagen Beetle, dropping the word "New" from its name. It debuted at Auto Shanghai and the New York Auto Show. During the marketing campaign at Mexico, it was advertised as "The new Vocho" (oddly in