Wham-O called their new product the Hula Hoop. (The name had been used since the 18th century, but till then had not been registered as a trademark.) The Hula-Hoop became the biggest toy fad in modern history. Twenty-five million were sold in four months, and in two years sales reached more than 100 million. "Hula Hoop mania" continued through the end of 1959, and netted Wham-O US$45 million (US$346M adjusted for inflation to 2012). Shortly thereafter, the company had another huge success with the Frisbee. In 1955, inventor Fred Morrison began marketing a plastic flying disc called the Pluto Platter. He
Pluto (Disney) feature in a picture book under title "Mickey Mouse and Pluto the Pup" by Whitman Publishing. Pluto runs his own neighborhood in Disney's Toontown Online. It's called the Brrrgh and it's always snowing there except during Halloween. During April Toons Week, a weekly event that is very silly, Pluto switches playgrounds with Minnie (all other characters do this as well). Pluto actually talks in Minnie's Melodyland. Pluto has also appeared in the television series "Mickey Mouse Works" (1999–2000), "Disney's House of Mouse" (2001–2002), "Mickey Mouse Clubhouse" (2006–2016), the new Mickey Mouse shorts ( 2013–present), and Mickey & the Roadster Racers