The Simpsons The Simpsons The Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of working-class life, epitomized by the Simpson family, which consists of Homer, Marge, Bart, Lisa, and Maggie. The show is set in the fictional town of Springfield and parodies American culture and society, television, and the human condition. The family was conceived by Groening shortly before a solicitation for a series of animated shorts with producer James L. Brooks. Groening created a dysfunctional family and named the characters after his own family members, substituting Bart for
The Simpsons Bart Simpson. Who the hell are you?" and "Underachiever ('And proud of it, man!')". "The Simpsons" merchandise sold well and generated $2 billion in revenue during the first 14 months of sales. Because of his popularity, Bart was often the most promoted member of the Simpson family in advertisements for the show, even for episodes in which he was not involved in the main plot. Due to the show's success, over the summer of 1990 the Fox Network decided to switch "The Simpsons" time slot so that it would move from 8:00 p.m. ET on Sunday night to the same