The Simpsons their advertising. As a promotion for "The Simpsons Movie", twelve 7-Eleven stores were transformed into Kwik-E-Marts and sold "The Simpsons" related products. These included "Buzz Cola", "Krusty-O" cereal, pink doughnuts with sprinkles, and "Squishees". In 2008 consumers around the world spent $750 million on merchandise related to "The Simpsons", with half of the amount originating from the United States. By 2009, 20th Century Fox had greatly increased merchandising efforts. On April 9, 2009, the United States Postal Service unveiled a series of five 44-cent stamps featuring Homer, Marge, Bart, Lisa and Maggie, to commemorate the show's twentieth anniversary. "The Simpsons"
History of The Simpsons of "People", First Lady Barbara Bush called "The Simpsons" "the dumbest thing [she] had ever seen" which led to the writers sending a letter to Bush posing as Marge Simpson. Bush immediately sent a reply in which she apologized. A few years later, on January 27, 1992 then-President of the United States George H. W. Bush made a speech during his re-election campaign where he said, "We are going to keep on trying to strengthen the American family, to make American families a lot more like the Waltons and a lot less like the Simpsons." The writers decided that they