The Simpsons their advertising. As a promotion for "The Simpsons Movie", twelve 7-Eleven stores were transformed into Kwik-E-Marts and sold "The Simpsons" related products. These included "Buzz Cola", "Krusty-O" cereal, pink doughnuts with sprinkles, and "Squishees". In 2008 consumers around the world spent $750 million on merchandise related to "The Simpsons", with half of the amount originating from the United States. By 2009, 20th Century Fox had greatly increased merchandising efforts. On April 9, 2009, the United States Postal Service unveiled a series of five 44-cent stamps featuring Homer, Marge, Bart, Lisa and Maggie, to commemorate the show's twentieth anniversary. "The Simpsons"
The Simpsons: Hit & Run television series, and called it the most accurate representation of Springfield ever put into a game. "Official Xbox Magazine" said that the game did the show justice, and "Play" felt that it was "essentially the show in real time", summing up its review by calling the game a "truly great cross-over product". GameSpot thought that the humor that the game offered included many excellent self-referential jokes, and TeamXbox concluded its review by predicting that the game would be extremely appealing to gamers, especially hardcore "Simpsons" fans. Entertainment magazine "Variety" surmised that "Hit & Run" was the first "Simpsons" game to