The Archers listening figures. Partly established with the aim towards educating farmers following World War II, "The Archers" soon became a popular source of entertainment for the population at large, attracting nine million listeners by 1953. "The Archers" is set in the fictional village of Ambridge in the fictional county of Borsetshire, in England. Borsetshire is situated between, in reality, the contiguous counties of Worcestershire and Warwickshire, south of Birmingham in The Midlands. Possibly based on the village of Cutnall Green, various other villages claim to be the inspiration for Ambridge; "The Bull", Ambridge's pub, is modelled on The Old Bull in
Soap opera appear in some but not all episodes. UK and Australian soap operas move through storylines at a faster rate than daytime serials, making them closer to U.S. evening soap operas in this regard. American daytime soap operas feature stylistic elements that set them apart from other shows: Soap opera ratings have significantly fallen in the U.S. since the 2000s. No new major daytime soap opera has been created since "Passions" in 1999, while many have been cancelled. Since January 2012, four daytime soap operas – "General Hospital", "Days of Our Lives", "The Young and the Restless" and "The Bold and