Emmerdale new production team headed by executive producer Keith Richardson was brought in and the show's focus moved to the nearby village of Beckindale, with more dramatic storylines such as Pat Sugden's 1986 car crash and the 1988 Crossgill fire. By 1988, the show had been moved to an evening time slot in all ITV regions. "Emmerdale Farm" also began broadcasting episodes year-round that year. Reflecting its change in focus, the title was changed to "Emmerdale" on 14 November 1989. Coinciding with the title change was the introduction of the wealthy Tate family, bringing with them racier storylines. Under Richardson, the
Chrissie White (Emmerdale) manor and the rest of the village. So they're trying to bring that back in through this. They're trying to separate us by any means necessary I think. Marwood described Chrissie becoming a "soap bitch" as "empowering". Chrissie White (Emmerdale) Chrissie White (also Sugden) was a fictional character from the British ITV soap opera, "Emmerdale", played by Louise Marwood. She made her first screen appearance on 23 October 2014. The character and casting was announced on 4 October 2014. The character was the fiancé of established character Robert Sugden (Ryan Hawley), who announced the character to return to the series