Emmerdale new production team headed by executive producer Keith Richardson was brought in and the show's focus moved to the nearby village of Beckindale, with more dramatic storylines such as Pat Sugden's 1986 car crash and the 1988 Crossgill fire. By 1988, the show had been moved to an evening time slot in all ITV regions. "Emmerdale Farm" also began broadcasting episodes year-round that year. Reflecting its change in focus, the title was changed to "Emmerdale" on 14 November 1989. Coinciding with the title change was the introduction of the wealthy Tate family, bringing with them racier storylines. Under Richardson, the
Emmerdale since then, it has been broadcast year-round. Episodes air on ITV weekday evenings at 19:00, with a second Thursday episode at 20:00. The programme began broadcasting in high definition on 10 October 2011. "Emmerdale" is the United Kingdom's second-longest-running television soap opera (after ITV's "Coronation Street"), and attracts an average of five to seven million viewers per episode. October 2012 marked the 40th anniversary of the show. During that month, the show made a live episode to mark the anniversary. "Emmerdale Farm" came about after creator Kevin Laffan was asked to write a lunchtime farming serial for ITV, as the