Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Pale ale Belgian pale ale style, and is fermented with some brettanomyces in addition to saccharomyces yeast. Pale ale Pale ale is an ale made with predominantly pale malt. The highest proportion of pale malts results in a lighter colour. The term "pale ale" first appeared around 1703 for beers made from malts dried with coke, which resulted in a lighter colour than other beers popular at that time. Different brewing practices and hop levels have resulted in a range of taste and strength within the pale ale family. Coke had been first used for dry roasting malt in 1642, but it