Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Adam S. Radomsky Health New Investigator Award. He has published several book chapters and research articles on cognition, emotion and behaviour in OCD and other anxiety disorders and is frequently invited to present his research findings at national and international conferences. His current research focuses on thoughts, beliefs and memory in OCD as well as on new investigations of compulsive checking and contamination-based OCD. He is also the Editor-in-Chief of the Journal of Behavior Therapy and Experimental Psychiatry. Adam S. Radomsky Adam S. Radomsky is a Professor in the Department of Psychology at Concordia University in Montreal, Canada. Dr. Radomsky trained with Professor