Charlie and the Chocolate Factory in spies to steal his secret recipes, which led him to close the factory forever. The next day, the newspaper announces that Wonka is reopening the factory and has invited five children to come on a tour, after they find a Golden Ticket in a Wonka Bar. Each ticket find is a media sensation and each finder becomes a celebrity. The first four golden tickets are found by the gluttonous Augustus Gloop, the spoiled and petulant Veruca Salt, the gum-addicted Violet Beauregarde, and the TV-obsessed Mike Teavee. One day, Charlie sees a fifty-pence coin (dollar bill in the US version)
Charlie and the Chocolate Factory and personalities. Augustus gets sucked up the pipe after falling into the Chocolate River in the Chocolate Room, Violet blows up into a giant blueberry after sampling an experimental three-course chewing gum meal in the Inventing Room, Veruca is thrown down the rubbish chute in the Nut Room after the nut-testing squirrels consider her a "bad nut," and Mike gets shrunk after he tries to be the first person to be sent by television in the Television Room's Television Chocolate Technology. With only Charlie remaining, Wonka congratulates him for "winning" the factory and, after explaining his true age and the