Fry and the Slurm Factory a movie adaptation of the novel "Charlie and the Chocolate Factory" by Roald Dahl. The characters whom the factory paid to pretend to be workers, the Grunka Lunkas, resemble the Oompa Loompas from the film version of "Willy Wonka and the Chocolate Factory" and the tour guide, Glurmo, also wears a Willy Wonka-like attire, and speaks in a Gene Wilder-like voice. Slurms McKenzie, the Slurm party worm, is a parody of Spuds MacKenzie, the Bud Light spokesdog. Professor Farnsworth's F-Ray reveals a 6502 microprocessor—a widely used CPU in home computers of the 1970s and early 1980s—in Bender's head. Head writer
Willy Wonka & the Chocolate Factory to buy the rights to the book and finance the picture for the purpose of promoting a new Quaker Oats "Wonka Bar". David L. Wolper and Roald Dahl agreed that the film would be a children's musical, and that Dahl himself would write the screenplay. However, Wolper changed the title to "Willy Wonka and the Chocolate Factory". Screenwriter David Seltzer conceived a gimmick exclusively for the film that had Wonka quoting numerous literary sources, such as Arthur O'Shaughnessy's "Ode", Oscar Wilde's "The Importance of Being Earnest", Samuel Taylor Coleridge's "The Rime of the Ancient Mariner" and William Shakespeare's "The Merchant