Santa's Little Helper event; however, their plan fails and a drunk shark that's discovered at the event becomes the new mascot instead. Santa's Little Helper gladly returns to the Simpson family. Santa's Little Helper's initial appearance on "The Simpsons" was in the first episode of the series, "Simpsons Roasting on an Open Fire", which aired on Dec. 17, 1989. Since then, he has become a recurring character. "The Simpsons" creator Matt Groening told "TV Guide" in 2000 that "we [the staff] painted ourselves into a corner with our Christmas episode. Once we wrote the dog into the show, we were stuck with him."
Brother's Little Helper Meyer and directed by director Mark Kirkland. It was first broadcast on the Fox network in the United States on October 3, 1999. After the season 5 episode "Bart's Inner Child", Meyer got "a little burned out on writing scripts", so he wrote "Brother's Little Helper" in order to "try [his] hand again". While writing the episode, Meyer was going through "some psychological problems" and found the episode very difficult to write. He was initially so dissatisfied with the first draft that he turned it in with a pseudonym; Vance Jericho. Co-producer Tim Long jokingly commented that the script was