The Archers listening figures. Partly established with the aim towards educating farmers following World War II, "The Archers" soon became a popular source of entertainment for the population at large, attracting nine million listeners by 1953. "The Archers" is set in the fictional village of Ambridge in the fictional county of Borsetshire, in England. Borsetshire is situated between, in reality, the contiguous counties of Worcestershire and Warwickshire, south of Birmingham in The Midlands. Possibly based on the village of Cutnall Green, various other villages claim to be the inspiration for Ambridge; "The Bull", Ambridge's pub, is modelled on The Old Bull in
Soap opera the network cancelled "Neighbours", it was immediately picked up by Channel Ten, which revamped the cast and scripts slightly and aired the series in the 7.00 p.m. slot starting 20 January 1986. It initially attracted low audiences, however after a concerted publicity drive, Ten managed to transform the series into a major success, turning several of its actors into major international stars. The show's popularity eventually declined and it was moved to the 6.30 p.m. slot in 1992. In January 2011 it moved to Eleven and is Australia's longest-running soap opera. The success of "Neighbours" in the 1980s prompted the