Scheduling of Emmerdale and Central Television chose to move the programme to 19:00 on Tuesdays and Thursdays in February 1989, This was the first time Anglia had screened "Emmerdale Farm" in the 19:00 slot, Central were simply returning to the slots they used until December 1987, for a period Anglia and Central saw episodes one week later than other regions. From January 1990 all other regions followed the Central and Anglia schedule in the familiar Tuesday and Thursday 19:00 slot. Most companies continued to broadcast the series at 7 pm on Tuesdays and Thursdays, repeats was shown in the daytime slot of the
Emmerdale Reckitt Benckiser took over until 2009, advertising Calgon, Air Wick, Veet, and Lemsip. Tombola Bingo underwrote the show from November 2009 to March 2012, followed by Bet365 Bingo until March 2014. McCain Foods began a two-year, £8 million sponsorship on 7 April 2014. An average "Emmerdale" episode generally attracts 6–8 million viewers, making it one of Britain's most popular television programmes. During the 1990s, the series had an average of 10–11 million viewers per episode. On 30 December 1993, "Emmerdale" had its largest-ever audience of 18 million when a plane crashed into the village. On 27 May 1997, 13 million