Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Parish ale not seldom the feast, designed to begin and end in a day, was protracted into a demoralising debauch of a week's or even a month's duration. Parish ale The Parish ale or church ale was a party or festivity in an English parish at which ale was the chief drink. These were typically fundraising occasions for the parish, which might include music, dancing and other activities. Very common in the later Middle Ages, they encountered some opposition after the English Reformation, though some survived until modern times in some form. The word "ale", in the sense of an ale-drinking party,