Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Cock ale Cock ale Cock ale, popular in 17th and 18th-century England, was an ale whose recipe consisted of normal ale brewed inside a container, to which was later added a bag stuffed with a parboiled, skinned and gutted cock, and various fruits and spices. The "Oxford English Dictionary", which describes Cock ale as "ale mixed with the jelly or minced meat of a boiled cock, besides other ingredients", dates the drink's earliest mention to the mid 17th century, in Kenelm Digby's "Closet Opened" (published in 1669). Included as a recipe, Digby's guide prescribes: A similar recipe was printed in 1739 in