The Love Bug MG and a pearl white Volkswagen Beetle. The Volkswagen Beetle was chosen as it was the only one that elicited the crew to reach out and pet it. The Volkswagen brand name, logo or shield does not feature anywhere in the film, as the automaker did not permit Disney to use the name. The only logos can be briefly seen in at least two places, however. The first instance is on the brake pedals during the first scene where Herbie takes control with Jim inside (on the freeway when Herbie runs into Thorndyke's Rolls Royce), and it is shown in
Volkswagen Beetle NSU-based and larger K70. None of these models, aimed at more upscale markets, achieved the level of success of the Beetle. The over-reliance on a single model, now in decline, meant that Volkswagen was in financial crisis by 1974. It needed German government funding to produce the Beetle's replacement. Production lines at Wolfsburg switched to the new water-cooled, front-engined, front-wheel-drive Golf designed by Giorgetto Giugiaro in 1974, sold in North America at the time as the "Rabbit". The Golf eventually became Volkswagen's most successful model since the Beetle. It was periodically redesigned over its lifetime, with only a few components