Emmerdale new production team headed by executive producer Keith Richardson was brought in and the show's focus moved to the nearby village of Beckindale, with more dramatic storylines such as Pat Sugden's 1986 car crash and the 1988 Crossgill fire. By 1988, the show had been moved to an evening time slot in all ITV regions. "Emmerdale Farm" also began broadcasting episodes year-round that year. Reflecting its change in focus, the title was changed to "Emmerdale" on 14 November 1989. Coinciding with the title change was the introduction of the wealthy Tate family, bringing with them racier storylines. Under Richardson, the
Emmerdale One of Oates' aims was to feature more of the village and rural countryside locations, and to bring more "balance" to the show instead of focusing on "a few very high-profile stories". Major storylines during this period included a helicopter crash that killed Ruby Haswell and Val Pollard, and a multi-car pile-up. In 2016, "Emmerdale" was named Best British Soap for the first time at The British Soap Awards. "Emmerdale" has had a large number of characters since it began, with its cast gradually expanding in size. The programme has also had changing residences and businesses for its characters. The