Glow by JLo fragrance line. Glow has spawned several flankers, with the first being Miami Glow, and most recent being L.A. Glow. In May 2012, she released her eighteenth fragrance, Glowing by JLo, which was described as the "evolution" of Glow and marked her 10-year anniversary working with Coty, Inc. Since Glow, Lopez has been credited with influencing other celebrity endorsements of fragrance, which has included Halle Berry, Beyoncé, Lady Gaga and Madonna, among others. On April 2, 1998, it was announced during a press conference that Lopez would be launching a clothing line, entitled J.Lo by Jennifer Lopez, in time for the
Glow by JLo not an afterthought. It is a central part of building a brand. And if you build it one way it’s going to extend in other areas." Lopez has been credited with the resurrection of celebrity's endorsement of fragrances. Chief executive of Coty, Bernd Beetz, stated that he believes Lopez could last longer than Elizabeth Taylor and her fragrance, White Diamonds. In 2002 Glow Industries filed a lawsuit against Lopez and Coty, Inc asking that Lopez and her company to stop using the name as their own perfume, which would be released in August 2003, as it can cause confusion. A