Publication history of Superman have gone down to his local newsstand and asked a kid, "Why are you reading this one?" pointing to "Action Comics". "Because it's the one that has Superman in it, mister." The revised Superman first appeared in "Action Comics" #1, June 1938. Siegel and Shuster sold the rights to the company for $130 and a contract to supply the publisher with material. The "Saturday Evening Post" reported in 1960 that the pair was being paid $75,000 each per year, still a fraction of DC's Superman profits. In 1964, when Siegel and Shuster sued for more money, DC fired them, prompting
The Death of Superman to do so because of an editorial mandate barring characters from DC's mature comics line appearing in mainstream books like "Superman". Kesel replaced him afterward. Because Jurgens did not want to simply use Superman's classic design when he was revived, he gave him long hair. The teams also deepened the red and blue of Superman's costume to signify that things would not be entirely the same for him. Superman briefly wears a black suit after his revival; this design came from a sketch Bogdanove made at a meeting. "The Death of Superman" was first alluded to in Simonson's "Superman: The