Willy Wonka Willy Wonka Willy Wonka is a fictional character who appears in Roald Dahl's 1964 children's novel "Charlie and the Chocolate Factory" and its sequel "Charlie and the Great Glass Elevator". In Charlie and the Chocolate Factory, Wonka has hidden five Golden Tickets inside chocolate bars, with the finders being rewarded with a tour of his factory and a promise of a lifetimes supply of chocolate, throughout the tour four of the children, with Charlie Bucket being left as the winner. At this point Wonka reveals that the real prize is the factory, as Wonka needs someone to take over the
Charlie and the Chocolate Factory (film) to help Wonka confront and reconcile with his estranged father; Wonka finally realizes the value of family, while his father learns to accept his son for who he is, and not what he does. In the end, Wonka finally allows Charlie's family to move into the factory. Author Roald Dahl disapproved of the 1971 film adaptation and declined the film rights to produce the sequel, "Charlie and the Great Glass Elevator". Warner Bros. and Brillstein-Grey Entertainment entered discussions with the Dahl estate in 1991, hoping to purchase the rights to produce another film version of "Charlie and the Chocolate Factory".