The Love Bug (1997 film) installment of the "Herbie" franchise, this film is part remake and part sequel, in that the events of the original 1968 film are repeated while the storyline plots to follow 1980's "Herbie Goes Bananas". It can also be thought a prototype of "" (2005), in that both show a later racer finding Herbie in a junkyard and restoring him. The film also marks the first new appearance of Herbie in 15 years, following the Bug's lone television series "Herbie, the Love Bug", which had ended after five episodes. The narrator, Jim Douglas (Dean Jones), unfolds the story of Herbie the
Volkswagen Beetle brand image, and the humble Beetle clashed with this identity, as seen in the Touareg and Passat luxury vehicles. In the late 1990s consumers strongly preferred more modern cars such as the Mexican Chevy, the Nissan Tsuru, and the Volkswagen Pointer and Lupo. However, demand for the Beetle was relatively high, especially in the 1990s, with the workforce increasing at the start of the decade. The price of the base model (without even a radio) was pegged with the official minimum wage, by an agreement between the company and the government. In 1990 it cost US$5,300. Official importation of the