Emmerdale new production team headed by executive producer Keith Richardson was brought in and the show's focus moved to the nearby village of Beckindale, with more dramatic storylines such as Pat Sugden's 1986 car crash and the 1988 Crossgill fire. By 1988, the show had been moved to an evening time slot in all ITV regions. "Emmerdale Farm" also began broadcasting episodes year-round that year. Reflecting its change in focus, the title was changed to "Emmerdale" on 14 November 1989. Coinciding with the title change was the introduction of the wealthy Tate family, bringing with them racier storylines. Under Richardson, the
Scheduling of Emmerdale making "Emmerdale" the first British soap to broadcast six episodes a week. In January 2008, as with "Coronation Street", ITV announced they would cease airing "Emmerdale" on a Sunday night; this meant that "Emmerdale" would still air at the same time on a Monday–Friday, but, to compensate, the Tuesday episode would run until 20:00. Producers of the soap revealed that "each hour-long episode on Tuesday will be specially written and won't be two half-hour ones put together. Each Tuesday episode was given an episode title but this practice was stopped in August 2008. The second half-hour of each Tuesday episode