The Banned (EastEnders) to be a successful merchandising tool for the serial, as it spawned two hit singles in the "real world". Actor Nick Berry released a ballad entitled "Every Loser Wins" in October 1986, having previously sung the song in character on-screen (accompanied by a piano). The song was written and produced by Stewart and Bradley James, along with Simon May who famously composed the "EastEnders" theme tune. "Every Loser Wins" was a smash hit, reaching number 1 in the UK singles chart, where it stayed for three weeks, knocking Madonna's "True Blue" off the top spot. It was the second biggest-selling
One-hit wonder just once." This formal definition can include acts with greater success outside their lone pop hit and who are not typically considered one-hit wonders, while at the same time excluding acts who have multiple hits which have been overshadowed by one signature song, or those performers who never hit the top 40, but had exactly one song achieve mainstream popularity in some other fashion (that is, a "turntable hit" or a song that was ineligible for the top-40 charts). One-hit wonders are usually exclusive to a specific market, either a country or a genre; a performer may be a one-hit