Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Hoppy (drink) Hoppy (drink) Despite its beer-like flavor, Hoppy contains no purine bases. At the time of its launch, Hoppy mixed with "shōchū" (a Japanese distilled beverage) was considered a substitute for beer, which was beyond the reach of ordinary people. The mixed drink is referred to as Hoppy as well. It is still a staple among some Tokyo residents, and has experienced a retro revival of late. It is a popular item at izakaya (Japanese-style pubs), especially within the suburban old town area along the Keisei Main Line. Legally speaking, Hoppy is a non-alcoholic drink; however, it does contain about 0.8