Rodgers and Hammerstein Rodgers and Hammerstein Rodgers and Hammerstein refers to composer Richard Rodgers (1902–1979) and lyricist-dramatist Oscar Hammerstein II (1895–1960), who together were an influential, innovative and successful American musical theatre writing team. They created a string of popular Broadway musicals in the 1940s and 1950s, initiating what is considered the "golden age" of musical theatre. Five of their Broadway shows, "Oklahoma!", "Carousel", "South Pacific", "The King and I" and "The Sound of Music", were outstanding successes, as was the television broadcast of "Cinderella" (1957). Of the other four that the team produced on Broadway during their lifetimes, "Flower Drum Song" was
Willie Hammerstein He was talented at promoting his shows, and was skilled at finding and booking profitable acts. The Victoria had been staging variety acts, plays and musicals. Willie Hammerstein started putting on popular low-brow vaudeville shows at low prices. He signed up stars and unknown new performers, celebrities of all types, physical freaks, illusionists and risqué exotic dancers. The highly varied programs drew large and often noisy audiences. Hammerstein ran the only vaudeville theater in Times Square, and had no other theatres. He was able to develop shows uniquely fitted to his local audience. The crowd at the Victoria like the