Charlie and the Chocolate Factory (musical) Wonka calls for the Oompa Loompas to bring more screens to try to find him faster. Mike jumps from screen to screen until his mother pulls him out, now as a doll-sized boy ("Vidiots"). Mrs. Teavee is relieved that her son won't be able to cause trouble anymore, and leaves the factory satisfied with her son in her purse. Charlie is the only one left. Wonka leads him and Grandpa Joe to the Imagining room, where Wonka writes his ideas into a notebook. When Grandpa Joe asks about their lifetime supply of candy, Wonka replies by giving Charlie an Everlasting
Willy Wonka & the Chocolate Factory to buy the rights to the book and finance the picture for the purpose of promoting a new Quaker Oats "Wonka Bar". David L. Wolper and Roald Dahl agreed that the film would be a children's musical, and that Dahl himself would write the screenplay. However, Wolper changed the title to "Willy Wonka and the Chocolate Factory". Screenwriter David Seltzer conceived a gimmick exclusively for the film that had Wonka quoting numerous literary sources, such as Arthur O'Shaughnessy's "Ode", Oscar Wilde's "The Importance of Being Earnest", Samuel Taylor Coleridge's "The Rime of the Ancient Mariner" and William Shakespeare's "The Merchant