Legoland Legoland Legoland (trademark in uppercase as LEGOLAND) is a chain of family theme parks, which has its main focus on the toy Lego. They are not fully owned by The Lego Group itself; rather they are owned and operated by the British theme park company Merlin Entertainments. The Legoland Billund Resort opened in Billund, Denmark in 1968, followed by the Legoland Windsor Resort in Windsor, England in 1996. Further parks opened in Germany, Japan, Malaysia, Dubai, the United States (California and Florida). Parks in South Korea, New York, and Shanghai are currently under construction. The parks are marketed to families
Legoland Windsor Resort mainly targeted at children between three and twelve. The park had 2.2 million visitors in 2017, making it the most visited theme park in the United Kingdom and the 10th-most visited in Europe. From 1969 to 1992, the site of today´s Legoland Windsor belonged to Windsor Safari Park, which had been founded by the Billy Smart's Circus. The Lego Group began research for the development of a second Legoland park after Legoland Billund in 1987, with over 1000 sites considered. In January 1992, Windsor Safari Park went into receivership and the site was chosen. Throughout 1992 and 1993, planning, design,