Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Hail to the Ale, Wolverhampton Hail to the Ale, Wolverhampton Hail to the Ale is a micropub at Claregate, Wolverhampton, WV6 9JN. The pub is owned by Gary and Angela Morton of Morton Brewery, based in nearby Essington, Staffordshire. The pub was the first micropub to open in the West Midlands, opening on 5 September 2013 in a building that was previously occupied by the former Claregate Post Office and an antiques shop. Hail to the Ale won the Campaign for Real Ale's Wolverhampton City Pub of the Year 2015, 2016, 2017 and 2018 as well as the Campaign for Real Ale's West Midlands Regional