Doctor Octopus Bugle" shortly after the disappearance/retirement of Spider-Man, killing editor-in-chief Joseph "Robbie" Robertson. This motivates "Bugle" publisher J. Jonah Jameson to initiate "Project: Human Fly", an attempt to create a government controlled superhero. Mercenaries (later revealed to be in the employ of Doctor Octopus) attempt to steal the Human Fly suit, but are thwarted when Jameson's grandson takes the suit (the controls of which bond to the first user) and becomes the superhero The Buzz. The Buzz and Spider-Girl eventually apprehend Doctor Octopus, who—now being struck with cancer—falls into a coma from which he is not expected to recover. Later, the
Daily Bugle 1602" setting, Jameson is publisher of the first "news-sheet" in the New World; the "Daily Trumpet". In this alternate reality, the "Daily Bugle" exists mostly as a propaganda machine for the ruling mutant hierarchy. Stories can be and are repressed if they aren't favorable enough to mutants. In this reality, a blue-skinned woman named Cerena Taylor is the editor-in-chief. Other staff members include Bugman (the "Daily Bugle"'s paparazzi driver), Jacob Guntherson (the Daily Bugle's photographer), and Triporter (the Daily Bugle's three-eyed reporter). In the "Ultimate Marvel" universe, the "Bugle" is much the same as in the 616 version. The main