Charlie and the Chocolate Factory (musical) ponder all of the adventures that are to come. The play opens with Willy Wonka introducing himself, revealing that he's looking for an heir to run his legendary chocolate factory ("The Candy Man"). Wonka disguises himself as the storeowner of a local candy shop, which quickly attracts the attention of the town's residents and candy- obsessed Charlie Bucket. Despite having no money to spend on sweets, Charlie frequents the shop regularly and befriends the owner, unaware that he is Willy Wonka. Charlie tells him about Wonka's career ("Willy Wonka! Willy Wonka!") and remarks that he would do anything to see
Charlie and the Chocolate Factory (film) to help Wonka confront and reconcile with his estranged father; Wonka finally realizes the value of family, while his father learns to accept his son for who he is, and not what he does. In the end, Wonka finally allows Charlie's family to move into the factory. Author Roald Dahl disapproved of the 1971 film adaptation and declined the film rights to produce the sequel, "Charlie and the Great Glass Elevator". Warner Bros. and Brillstein-Grey Entertainment entered discussions with the Dahl estate in 1991, hoping to purchase the rights to produce another film version of "Charlie and the Chocolate Factory".