The Simpsons their advertising. As a promotion for "The Simpsons Movie", twelve 7-Eleven stores were transformed into Kwik-E-Marts and sold "The Simpsons" related products. These included "Buzz Cola", "Krusty-O" cereal, pink doughnuts with sprinkles, and "Squishees". In 2008 consumers around the world spent $750 million on merchandise related to "The Simpsons", with half of the amount originating from the United States. By 2009, 20th Century Fox had greatly increased merchandising efforts. On April 9, 2009, the United States Postal Service unveiled a series of five 44-cent stamps featuring Homer, Marge, Bart, Lisa and Maggie, to commemorate the show's twentieth anniversary. "The Simpsons"
The Call of the Simpsons DVD Movie Guide said in a review that "while [the episode] doesn’t offer the continuous highs of the best Simpsons, it’s a generally solid show" and added that "the episode uses a wackier tone than usual for this era, but it works, and the program is consistently fun". The Call of the Simpsons "The Call of the Simpsons" is the seventh episode of "The Simpsons"<nowiki>'</nowiki> first season. It originally aired on the Fox network in the United States on February 18, 1990. It was written by John Swartzwelder and directed by Wesley Archer. Albert Brooks made his first guest appearance