The Simpsons their advertising. As a promotion for "The Simpsons Movie", twelve 7-Eleven stores were transformed into Kwik-E-Marts and sold "The Simpsons" related products. These included "Buzz Cola", "Krusty-O" cereal, pink doughnuts with sprinkles, and "Squishees". In 2008 consumers around the world spent $750 million on merchandise related to "The Simpsons", with half of the amount originating from the United States. By 2009, 20th Century Fox had greatly increased merchandising efforts. On April 9, 2009, the United States Postal Service unveiled a series of five 44-cent stamps featuring Homer, Marge, Bart, Lisa and Maggie, to commemorate the show's twentieth anniversary. "The Simpsons"
History of The Simpsons wanted to respond by adding a response to the next broadcast of "The Simpsons", which was a rerun of "Stark Raving Dad" on January 30. The broadcast included a new tongue-in-cheek opening where they watch Bush's speech. Bart replies, "Hey, we're just like the Waltons. We're praying for an end to the Depression, too". The criticism eventually led to the idea for the episode "Two Bad Neighbors", which has George and Barbara move into the house across the street from the Simpsons. "The Simpsons" first season was the Fox network's first TV series to rank among a season's top 30