Wham-O called their new product the Hula Hoop. (The name had been used since the 18th century, but till then had not been registered as a trademark.) The Hula-Hoop became the biggest toy fad in modern history. Twenty-five million were sold in four months, and in two years sales reached more than 100 million. "Hula Hoop mania" continued through the end of 1959, and netted Wham-O US$45 million (US$346M adjusted for inflation to 2012). Shortly thereafter, the company had another huge success with the Frisbee. In 1955, inventor Fred Morrison began marketing a plastic flying disc called the Pluto Platter. He
Pluto (mythology) when other epithets appear in the source text. The abduction myth was a popular subject for Greek and Roman art, and recurs throughout Western art and literature, where the name "Pluto" becomes common (see Pluto in Western art and literature below). Narrative details from Ovid and Claudian influence these later versions in which the abductor is named as Pluto, especially the role of Venus and Cupid in manipulating Pluto with love and desire. Throughout the Middle Ages and Renaissance, and certainly by the time of Natale Conti's influential "Mythologiae" (1567), the traditions pertaining to the various rulers of the classical