Frodo Lives! text 'Frodo Lives!' was displayed in large letters with a moving border. The term first became popular because of an increase in the availability and number of readers of the novel (which, up until that point, had been subject to rather mixed reviews) following release of the Ballantine Books paperback edition. While no longer as pervasive as it once was, the term continues to appear regularly in newspaper articles and popular culture related to Tolkien's stories. Frodo Lives! "Frodo Lives!" was a popular counterculture slogan in the 1960s and 1970s, referring to the character Frodo Baggins from J. R. R.
Is This What You Want? the Walrus",<ref name="Staunton/RM 04">Terry Staunton, "Jackie Lomax: "Is This What You Want?"", "Record Collector", July 2004; available at Rock's Backpages (subscription required; retrieved 31 October 2012).</ref> and, conversely, pre-empting the similar-sounding "Come Together" by a full year.<ref name="Unterberger/AM">Richie Unterberger, "Jackie Lomax "Is This What You Want?"", AllMusic (retrieved 31 October 2012).</ref> Recording for "Is This What You Want?" began at EMI Studios in London in June 1968 and continued through the summer in between Harrison's work on the Beatles' White Album. While working alone at Trident Studios, down the hall from where the band were recording, Lomax was invited to