Simon Wicks singles in the "real world". Actor Nick Berry released a ballad entitled "Every Loser Wins" in October 1986, having previously sung the song in character on-screen (accompanied by a piano). The song was written and produced by Simon May, who famously composed the "EastEnders" theme tune. "Every Loser Wins" was a smash hit, reaching number 1 in the UK singles chart, where it stayed for three weeks, knocking Madonna's "True Blue" off the top spot. It was the second biggest-selling single in the UK that year after "Don't Leave Me This Way" by The Communards, and held the record as
Nick Berry and thus Wicksy was introduced rather sooner than originally planned and Berry was cast with minimal delay. He was quickly hailed as "EastEnders"' top pin-up and during this time was besieged by fan mail from female admirers. Berry soon took a break from "EastEnders" to tour and make an album from which the number-one single "Every Loser Wins" came in 1986. The song was heavily featured within "EastEnders" in a plotline referred to as The Banned in which the youths of Albert Square formed a pop group and performed the songs on screen. It was the second-biggest-selling single in the