Superman of the Übermensch; they never acknowledged as much. Since 1938, Superman stories have been regularly published in periodical comic books published by DC Comics. The first and oldest of these is "Action Comics", which began in April 1938. "Action Comics" was initially an anthology magazine, but it eventually became dedicated to Superman stories. The second oldest periodical is "Superman", which began in June 1939. "Action Comics" and "Superman" have been published without interruption (ignoring changes to the title and numbering scheme). A number of other shorter-lived Superman periodicals have been published over the years. Superman is part of the DC
Superman first toy was a wooden doll in 1939 made by the Ideal Novelty and Toy Company. "Superman" #5 (May 1940) carried an advertisement for a "Krypto-Raygun", which was a gun-shaped device that could project images on a wall. The majority of Superman merchandise is targeted at children, but since the 1970s, adults have been increasingly targeted because the comic book readership has gotten older. During World War 2, Superman was used to support the war effort. "Action Comics" and "Superman" carried messages urging readers to buy war bonds and participate in scrap drives. Superman has also featured as an inspiration