Wham-O called their new product the Hula Hoop. (The name had been used since the 18th century, but till then had not been registered as a trademark.) The Hula-Hoop became the biggest toy fad in modern history. Twenty-five million were sold in four months, and in two years sales reached more than 100 million. "Hula Hoop mania" continued through the end of 1959, and netted Wham-O US$45 million (US$346M adjusted for inflation to 2012). Shortly thereafter, the company had another huge success with the Frisbee. In 1955, inventor Fred Morrison began marketing a plastic flying disc called the Pluto Platter. He
Thomas Platter Thomas Platter Thomas Platter the Elder (; ; 12 February 1499, Grächen, Valais – 26 January 1582, Basel) was a Swiss humanist scholar and writer. Thomas Platter (the Elder) was a master of several languages, knowing Latin, Greek, and Hebrew, among others. He grew up in poverty and, as a student, made a prolonged tour through Germany. After his return he first lived in Zürich, where he was an assistant to reformator Huldrych Zwingli. In 1531 he was an eye-witness of the Battle of Kappel, when Huldrych Zwingli was killed. Considering the political situation in Zürich after this war, he