Georges Braque everything, places and a figures and houses, to geometric schemas, to cubes". Vauxcelles, on 25 March 1909, used the terms "bizarreries cubiques" (cubic oddities) after seeing a painting by Braque at the Salon des Indépendants. The term 'Cubism', first pronounced in 1911 with reference to artists exhibiting at the Salon des Indépendants, quickly gained wide use but Picasso and Braque did not adopt it initially. Art historian Ernst Gombrich described Cubism as "the most radical attempt to stamp out ambiguity and to enforce one reading of the picture—that of a man-made construction, a colored canvas." The Cubist style spread quickly
Crystal Cubism towards the end of 1916, with an art world still under the pressures of war, to show the parallels between the poetic theories of Guillaume Apollinaire of Max Jacob and himself in marking the burgeoning of a new era for poetry and artistic reflection. In "Nord-Sud" Reverdy, with the help of Dermée and Georges Braque, exposed his literary theories, and outlined a coherent theoretical stance on the latest developments in Cubism. His treatise "On Cubism", published in the first issue of "Nord-Sud", did so perhaps most influentially. With his characteristic preference for offense rather than defense, Reverdy launched an attack