Glow by JLo other fragrances in the line, which all have a charm of some sort attached to their bottles. Wild Glow by JLo is the eighth flanker of Glow, endorsed by Jennifer Lopez. The fragrance is a limited edition that was released in December 2014. The perfume's inspiration was the "upbeat rhythm of music that pulses through the club and bright lights that represent the joys of life." The perfume has notes of blackcurrent, tropical fruits, heliotrope and jasmine. Like Rio Glow before it, the fragrance has no charms attached its bottle. Glow by JLo Glow by JLo is a women's fragrance
Glow by JLo not an afterthought. It is a central part of building a brand. And if you build it one way it’s going to extend in other areas." Lopez has been credited with the resurrection of celebrity's endorsement of fragrances. Chief executive of Coty, Bernd Beetz, stated that he believes Lopez could last longer than Elizabeth Taylor and her fragrance, White Diamonds. In 2002 Glow Industries filed a lawsuit against Lopez and Coty, Inc asking that Lopez and her company to stop using the name as their own perfume, which would be released in August 2003, as it can cause confusion. A