The Love Bug all the future scenes when Jim is braking. The second instance is on the ignition key, when Jim tries to shut down the braking Herbie. The later sequels produced, however, do promote the Volkswagen name (as sales of the Beetle were down when the sequels were produced). The VW "Wolfsburg" castle emblem on the steering wheel hub is also seen throughout the car's interior shots. Within the script, the car was only ever referred to as "Herbie", "the small car" or "the Bug"—the latter, although a common nickname for the Beetle, was not trademarked by Volkswagen at the time of
Volkswagen Beetle (A5) market and will be the first car available through Volkswagen’s new Vehicle Pre-Order program. A Beetle Turbo Black made an appearance at the 30th annual Wörthersee Treffen in June 2011 in Reifnitz, Austria. It was located on the floating barge showcase at the entrance to the show. Other cars on the barge included a Reifnitz Edition GTI and the Touareg Racer. A heavily modified in-house electric-powered Beetle, called E-Bugster, was unveiled at 2012 North American International Auto Show. Unlike other new Beetles, the E-Bugster is a two-seater instead of 2+2. In 2012, Volkswagen partnered with Fender Musical Instruments Corporation to