Willie Hammerstein two Eunuch Servants." Hammerstein also put on novelties like Don the Talking Dog. Sports celebrities like boxer James J. Corbett and baseball pitcher Rube Marquard also drew audiences. Hammerstein was unusual in making a sharp separation between his work in the theater, which he loved, and his home life. He would not pose for a photograph, and told his press agents not to use his name in publicity. Hammerstein married Alice Nimmo in 1893, and they had two sons, Oscar and Reginald. They lived at 315 Central Park West. His wife died in 1910 and he married her sister, Annie
Arthur Hammerstein productions were "Luana" and "Ballyhoo" in 1930, which were considered failures. Hammerstein suffered bankruptcy in 1931 due to some musical failures and went into retirement. In 1925-1927 Hammerstein built what is now known as the Ed Sullivan Theater at 1697 Broadway in Manhattan. Hammerstein made an appearance as himself in an episode of the film series "Popular Science" in 1949. He was one of the writers of the song "Because of You," a major hit (#1 for 10 weeks) for Tony Bennett in 1951. Hammerstein wrote the song in 1940. It was used in the film "I Was an American