Charlie and the Chocolate Factory (musical) the Teavees board the S.S. Wonka, a bathtub-shaped boat, and travel through an underground river deep below the factory. Charlie and Grandpa Joe, who were too slow to catch the boat, are forced to swim behind them wearing scuba helmets. Wonka leads them into the TV room, much to Mike's delight. Wonka demonstrates Chocolate Television, which uses a machine to send chocolate bars to TV screens. Mike's obsession with electronics overcomes him and, despite his mother and Wonka's protests, he uses the machine to teleport himself into a television set. However, they cannot locate him on the usual channel, so
The Willy Wonka Candy Company film version in exchange for the candy bar tie-in. Quaker, who had previous experience in the film industry, bought the rights to the book and financed the picture for the purpose of promoting their new "Wonka Bar". The name of Dahl's "Charlie and the Chocolate Factory" however was renamed to "Willy Wonka & the Chocolate Factory" for promotion purposes. The new brand was produced by Chicago-based company Breaker Confections (a subsidiary of Quaker Oats), which in 1975 was acquired by Sunmark Corporation of Saint Louis, Missouri. The original Wonka Bars never saw store shelves due to factory production problems prior