Emmerdale new production team headed by executive producer Keith Richardson was brought in and the show's focus moved to the nearby village of Beckindale, with more dramatic storylines such as Pat Sugden's 1986 car crash and the 1988 Crossgill fire. By 1988, the show had been moved to an evening time slot in all ITV regions. "Emmerdale Farm" also began broadcasting episodes year-round that year. Reflecting its change in focus, the title was changed to "Emmerdale" on 14 November 1989. Coinciding with the title change was the introduction of the wealthy Tate family, bringing with them racier storylines. Under Richardson, the
Emmerdale By 2000, "Emmerdale" episodes were regularly getting 12 million viewers, and the number of episodes per week was increased from three to five. An ITV talent show, "Soapstars", was held in 2001 to cast the new five-member Calder family; the Calders made their debut on the show in November that year, and all members had left by August 2002. In 2004, "Emmerdale" became the first British soap opera to broadcast six episodes a week. By 2006, Emmerdale was contending with, and at times beating, "EastEnders" in viewership. The early and mid-2000s saw the introduction of major long-term characters, including the