Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Adam S. Veige Adam S. Veige Adam S. Veige is an associate professor of Chemistry at the University of Florida, his research focuses on the usage of inorganic compounds. Veige received a Ph.D. degree in Chemistry from Cornell University in 2003 under the direction of Peter T. Wolczanski. He pursued postdoctoral research under the direction of Daniel G. Nocera at Massachusetts Institute of Technology. Veige joined the faculty of the University of Florida as an assistant professor of chemistry (inorganic chemistry) in 2004. In 2010, Veige received the Alfred P. Sloan fellowship award, the only researcher to be so honored in Florida in