Frodo Lives! text 'Frodo Lives!' was displayed in large letters with a moving border. The term first became popular because of an increase in the availability and number of readers of the novel (which, up until that point, had been subject to rather mixed reviews) following release of the Ballantine Books paperback edition. While no longer as pervasive as it once was, the term continues to appear regularly in newspaper articles and popular culture related to Tolkien's stories. Frodo Lives! "Frodo Lives!" was a popular counterculture slogan in the 1960s and 1970s, referring to the character Frodo Baggins from J. R. R.
What Time Is Love? a "juddering rave anthem". On 14 July 2002, the "Pure Trance Original" was incorporated into DJ John Digweed's set at Fatboy Slim's free Brighton beach show, where it was played to a live audience of approximately 150,000 people and relayed to viewers of television channel E4. Digweed's set showcased the origins of trance music, with "What Time Is Love?" used alongside Underworld's "Dark & Long" and Paul Oakenfold's "Perfecto Mix" of U2's "Even Better Than the Real Thing". British band Kaiser Chiefs covered "What Time Is Love?" on 14 February 2006 on BBC Radio 1. At the end of the