Postage stamp design includes designs that are simply rejected by the stamp-buying public. The of the US is a well-known example; it consists merely of the slogan "Alcoholism: You Can Beat It!", which must have looked good during the design process, but affixed to the corner of an envelope it suggests that the recipient is an alcoholic in need of public encouragement, and few people ever used this stamp on their mail. Postage stamp design Postage stamp design is the activity of graphic design as applied to postage stamps. Many thousands of designs have been created since a profile bust of Queen Victoria
Postage stamp paper also be identified when the paper changes either within the issue or with the next issue. When colored paper is used for the stamp, the ink colors are listed first and then the paper's color is listed next in "italics". Sometimes the paper is described as "ordinary", which simply means that the common paper of the period was used. Coated paper is usually not listed but may be surmised by the printing process used to print the stamp. For example, photogravure printing yields the best clarity when printed on coated papers. Examples of different security paper used on postage stamps.