Santa's Little Helper event; however, their plan fails and a drunk shark that's discovered at the event becomes the new mascot instead. Santa's Little Helper gladly returns to the Simpson family. Santa's Little Helper's initial appearance on "The Simpsons" was in the first episode of the series, "Simpsons Roasting on an Open Fire", which aired on Dec. 17, 1989. Since then, he has become a recurring character. "The Simpsons" creator Matt Groening told "TV Guide" in 2000 that "we [the staff] painted ourselves into a corner with our Christmas episode. Once we wrote the dog into the show, we were stuck with him."
The Simpsons show. The celebration ended on January 10, 2010 (almost 20 years after "Bart the Genius" aired on January 14, 1990), with "The Simpsons 20th Anniversary Special – In 3-D! On Ice!", a documentary special by documentary filmmaker Morgan Spurlock that examines the "cultural phenomenon of "The Simpsons"". As of the twenty-first season (2009–2010), "The Simpsons" became the longest-running American scripted primetime television series, having surpassed "Gunsmoke". On April 29, 2018, "The Simpsons" also surpassed "Gunsmoke"s 635-episode count with the episode "Forgive and Regret." "The Simpsons" has won dozens of awards since it debuted as a series, including 31 Primetime Emmy