Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Cheers (Drink to That) and rhythmic radio in the United States on August 2, 2011. "Cheers (Drink to That)" was written by hip hop production duo Andrew Harr and Jermaine Jackson, Stacey Barthe, Laura Pergolizzi, Corey Gibson, Chris Ivery, Lauren Christy, Graham Edwards, Avril Lavigne and Scott Spock, and the main vocal track(s) were produced by Makeba Riddick, while its instrumental & backing vocal track(s) was produced by Harr and Jackson under their stage name, The Runners. In an interview with MTV News in late 2010, Rihanna spoke of how "Cheers (Drink to That)" was one of her favorite songs on the album, saying