Glow by JLo fragrance line. Glow has spawned several flankers, with the first being Miami Glow, and most recent being L.A. Glow. In May 2012, she released her eighteenth fragrance, Glowing by JLo, which was described as the "evolution" of Glow and marked her 10-year anniversary working with Coty, Inc. Since Glow, Lopez has been credited with influencing other celebrity endorsements of fragrance, which has included Halle Berry, Beyoncé, Lady Gaga and Madonna, among others. On April 2, 1998, it was announced during a press conference that Lopez would be launching a clothing line, entitled J.Lo by Jennifer Lopez, in time for the
Because of You... Because of You... Because of You... is a perfume endorsed by American pop/R&B singer, songwriter Jordin Sparks, which she created alongside Belmay Fragrances. The product was released exclusively to Dots Department Stores on October 6, 2010. Because of You... was followed by two additional releases. Fascinate was intended to be more of a daytime fragrance, and Ambition. Each scent was followed with its own Eau De Parfum release and multiple gift sets. It was announced on October 3, 2010 that Jordin Sparks would release her first fragrance, titled Because of You... that same month. The fragrance was created by Sparks