Walter Frederick Morrison disc more cheaply. In 1955, he and Lu designed the Pluto Platter, the archetype of all modern flying discs. On January 23, 1957, they sold the rights for the Pluto Platter to the Wham-O toy company. Initially Wham-O continued to market the toy solely as the "Pluto Platter", but by June 1957 they also began using the name "Frisbee" after learning that college students in the Northeast were calling the Pluto Platter by that name. Morrison also invented several other products for Wham-O, but none were as successful as the Pluto Platter. Morrison and his wife, Lu Nay Morrison had
Pluto (mythology) that; for in their liberated state he can bind them with the desire of virtue, but while they are flustered and maddened by the body, not even father Cronos himself would suffice to keep them with him in his own far-famed chains." Since "the union of body and soul is not better than the loosing," death is not an evil. Walter Burkert thus sees Pluto as a "god of dissolution." Among the titles of Pluto was "Isodaitēs", "divider into equal portions," a title that connects him to the fate goddesses the Moirai. "Isodaitēs" was also a cult title for Dionysus