Santa's Little Helper event; however, their plan fails and a drunk shark that's discovered at the event becomes the new mascot instead. Santa's Little Helper gladly returns to the Simpson family. Santa's Little Helper's initial appearance on "The Simpsons" was in the first episode of the series, "Simpsons Roasting on an Open Fire", which aired on Dec. 17, 1989. Since then, he has become a recurring character. "The Simpsons" creator Matt Groening told "TV Guide" in 2000 that "we [the staff] painted ourselves into a corner with our Christmas episode. Once we wrote the dog into the show, we were stuck with him."
Brother's Little Helper which Homer and Marge go to see. Homer says that, since taking Focusyn, Bart has gone "from Goofus to Gallant", a reference to the characters Goofus and Gallant from the children's magazine "Highlights". When Lou sketches Bart based on Homer and Marge's description he ends up drawing Dennis from the comic strip "Dennis the Menace". A shirt at the military base Fort Fragg reads "I Went to the Persian Gulf and All I Got Was This Lousy Syndrome", a reference to Gulf War syndrome. In its original American broadcast on October 3, 1999, "Brother's Little Helper" finished at no. 51