Willy Wonka May 2003, Burton immediately thought of Johnny Depp for the role of Willy Wonka, who joined the following August for his fourth collaboration with the director. Burton and screenwriter John August worked together in creating Wilbur Wonka, Willy's domineering dentist father. "You want a little bit of the flavor of why Wonka is the way he is," Burton reasoned. "Otherwise, what is he? He's just a weird guy." Warner Bros. and Burton held differences over the characterization of Willy Wonka. The studio wanted to make Willy Wonka the idyllic father figure Charlie Bucket had longed for his entire life. Burton
Willy Wonka & the Chocolate Factory humorous scenes related to the Wonka Bar hysteria. When interviewed for the 30th anniversary special edition, Gene Wilder stated that he enjoyed working with most of the child actors, but said that he and the crew had some problems with Paris Themmen, claiming that he was "a handful". Before its release, the film received advance publicity though TV commercials offering a "Willy Wonka candy factory kit" for sending $1.00 and two seals from boxes of Quaker cereals such as King Vitaman, Life and any of the Cap'n Crunch brands. "Willy Wonka" was released on June 30, 1971. The film was