Hammerstein Ballroom Hammerstein Ballroom The Hammerstein Ballroom is a two-tiered, ballroom located within the Manhattan Center at 311 West 34th Street in Midtown Manhattan, New York City. The capacity of the ballroom is dependent on the configuration of the room; it seats 2,500 people for theatrical productions and musical performances, and several thousand for events held within a central ring. The two main balconies – which are unusually close to the ground and gently sloped – seat a total of 1,200. The Manhattan Center was constructed in 1906 by Oscar Hammerstein I as the Manhattan Opera House, the home for his Manhattan
Oscar Hammerstein I (1896). While it was positively received by "The New York Times", Hammerstein's personal experience was less than peaceful, with the production being plagued by monetary issues with the cast and stage set. In the end, Hammerstein had profited only one-tenth of the costs that were put into the "Santa Maria" production. Nine years later, Longacre Square was renamed Times Square, and the area had become, through his efforts, a thriving theater district. Hammerstein built three more theaters there, the Victoria Theatre (1899), which turned to vaudeville presentation in 1904 and was managed by his son, Willie Hammerstein before closing in