Mercury (toy manufacturer) Marklin, the company was started in 1932, by Attilio Clemente and Antonio Cravero, but its first toy was a gun produced about 1939 (Batazzi et al 1974; Force 1992, 5; History of Mercury 2013; Ralston 2009, 62). The company first began making toy cars just after World War II, so is one of the earliest diecast model makers preceding Corgi and many others and it was the earliest producer in Italy (Richardson 1999, 134). In Italy there was little competition for Mercury through most of the 1950s (Force 1992, 5). Early cars were more Tootsietoy-like with simple cast bodies, wheels
Die-cast toy with BBC TV for the "Top Gear" programme and UK Haulier Eddie Stobart followed as they expanded into licensed product. Die-cast toys and models come in various scales, the most popular ones being: Items such as toy restaurants and filling stations are sometimes sold separately from the cars, to be used as playsets. Toy raceways are also sold for use with die-cast cars, which have become more complicated in recent years, usually involving loops and complicated curves. Also produced are carry cases made specifically for children to be able to travel with their cars. Die-cast toy The term die-cast toy