Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Cask ale while the middle and upper classes could indulge themselves with such expensive luxuries, the ordinary folk continued to drink their beer served direct from the cask. India Pale Ale (IPA), the famous ale that was shipped to India, was delivered in casks, and only transferred to the bottle for the civilian middle classes; the troops drank their beer the same way they drank it back home, from flagons filled direct from the cask. But as beer developed and became paler and lower in alcohol, so it became more difficult to keep it fresh tasting in the cask, especially in countries