Willie Hammerstein Sullivan and Percy G. Williams. Later the Keith-Albee circuit booking office gave Hammerstein a monopoly on big-time vaudeville in Times Square. Willie's father was much more interested in grand opera, and in 1906 opened the Manhattan Opera House. Revenue from the Victoria kept the opera house running. At one point Oscar Hammerstein, always short of money, moved to sell the Victoria to the Shubert family. Willie and his brother Arthur, who produced shows, blocked the attempt. In March 1913 Keith and Albee paid Oscar Hamilton a reported $225,000 to give up his monopoly. They opened the Palace Theatre at 47th
Arthur Hammerstein his father had a disagreement with money spending and Arthur vowed never to speak to him again. With his father's support, Arthur embarked on his first production, "Naughty Marietta". Arthur's brother Willie Hammerstein died in June 1914, and Arthur took over management of the family's Victoria Theater. However, the theater was not financially viable and would be closed the next year. On its site, the first movie palace in Times Square, the Rialto Theatre, was built. Hammerstein was the producer of the Rudolf Friml operettas "The Firefly" (1912), "Katinka" (1915) and "Rose-Marie" (1924), which he collaborated on with his nephew,