The Simpsons their advertising. As a promotion for "The Simpsons Movie", twelve 7-Eleven stores were transformed into Kwik-E-Marts and sold "The Simpsons" related products. These included "Buzz Cola", "Krusty-O" cereal, pink doughnuts with sprinkles, and "Squishees". In 2008 consumers around the world spent $750 million on merchandise related to "The Simpsons", with half of the amount originating from the United States. By 2009, 20th Century Fox had greatly increased merchandising efforts. On April 9, 2009, the United States Postal Service unveiled a series of five 44-cent stamps featuring Homer, Marge, Bart, Lisa and Maggie, to commemorate the show's twentieth anniversary. "The Simpsons"
The Simpsons (franchise) adapted "The Simpsons" into a half-hour series for the Fox Broadcasting Company. The team included what is now the Klasky Csupo animation house. The half-hour series premiered on December 17, 1989 with "Simpsons Roasting on an Open Fire", a Christmas special. "Some Enchanted Evening" was the first full-length episode produced, but it did not broadcast until May 1990 because of animation problems. "The Simpsons" takes place in the fictional American town of Springfield, without any geographical coordinates or references to U.S. states that might identify which part of the country it represents. For "The Simpsons", Harry Shearer and Hank Azaria