Emmerdale new production team headed by executive producer Keith Richardson was brought in and the show's focus moved to the nearby village of Beckindale, with more dramatic storylines such as Pat Sugden's 1986 car crash and the 1988 Crossgill fire. By 1988, the show had been moved to an evening time slot in all ITV regions. "Emmerdale Farm" also began broadcasting episodes year-round that year. Reflecting its change in focus, the title was changed to "Emmerdale" on 14 November 1989. Coinciding with the title change was the introduction of the wealthy Tate family, bringing with them racier storylines. Under Richardson, the
Emmerdale show is set in Emmerdale (known as Beckindale until 1994), a fictional village in the Yorkshire Dales. A farmhouse, Emmerdale Farm, was the original focal point of the show when it first broadcast in 1972. The farm was the home of the Sugden family, having been purchased by Jacob Sugden in the 1930s. Jacob ran the farm into the ground, drinking away its profits. The badly-maintained farm's future looked bleak when it was passed on to Jacob's son Jack upon the latter's death. The farmhouse was written out of the series in the early 1990s. Local public house, The Woolpack,