Emmerdale new production team headed by executive producer Keith Richardson was brought in and the show's focus moved to the nearby village of Beckindale, with more dramatic storylines such as Pat Sugden's 1986 car crash and the 1988 Crossgill fire. By 1988, the show had been moved to an evening time slot in all ITV regions. "Emmerdale Farm" also began broadcasting episodes year-round that year. Reflecting its change in focus, the title was changed to "Emmerdale" on 14 November 1989. Coinciding with the title change was the introduction of the wealthy Tate family, bringing with them racier storylines. Under Richardson, the
Jimmy King (Emmerdale) and got a large settlement from Richard in exchange for not going to the police. In February 2009, Jimmy and Nicola De Souza (Nicola Wheeler) drowned their sorrows together and ended up in the back of an Emmerdale Haulage van, waking up the next morning naked and on their way to Hull. Nicola was horrified; Jimmy was amused. Nicola felt she was too good for Jimmy and refused to consider a relationship. A few weeks later, she asked him to go with her to Home Farm but Jimmy was uncomfortable and got drunk before spending the night with Nicola again.