The Satanic Verses controversy vilified the companions of the Prophet, calling them "bums from Persia" and "clowns", yet the character saying this is a hack poet hired to write propaganda against the Prophet and does not reflect the author's beliefs; that the book criticised Islam for having too many rules and seeking to control every aspect of life, yet while characters in the book do make such remarks these cannot constitute blasphemy since they do not vilify God or the Prophet. Before the publication of "The Satanic Verses", the publisher received "warnings from the publisher's editorial consultant" that the book might be controversial. Later,
The Satanic Verses controversy Rushdie would reflect upon the time that the book was about to be published. Speaking to an interviewer, he said, "I expected a few mullahs would be offended, call me names, and then I could defend myself in public... I honestly never expected anything like this". "The Satanic Verses" was published by Viking Penguin on 26 September 1988 in the UK, and on 22 February 1989 in the US. Upon its publication the book garnered considerable critical acclaim in the United Kingdom. On 8 November 1988, the work received the Whitbread Award for novel of the year, worth £20,000. According