Glow by JLo holiday season. The line, which would eventually also include eyewear, swimwear, accessories and a fragrance, was backed up by an investment group led by Andy Hilfiger and Larry Stemmerman. Of the fragrance, Lopez said: "I wanted "Glow" to be fresh and clean, but still sexy and sensual – something that feels like you just came out of the shower and are the sexiest person in the world." "Glow by J.Lo" contains notes of: orange, grapefruit, jasmine, orris, irises, vanilla and musk. Lopez said the fragrance was created to fit what she would want to wear herself. The perfume is a
Glow by JLo not an afterthought. It is a central part of building a brand. And if you build it one way it’s going to extend in other areas." Lopez has been credited with the resurrection of celebrity's endorsement of fragrances. Chief executive of Coty, Bernd Beetz, stated that he believes Lopez could last longer than Elizabeth Taylor and her fragrance, White Diamonds. In 2002 Glow Industries filed a lawsuit against Lopez and Coty, Inc asking that Lopez and her company to stop using the name as their own perfume, which would be released in August 2003, as it can cause confusion. A