Santa's Little Helper the show in minor appearances, although there have been some episodes that feature him heavily, including the first episode of "The Simpsons". In that episode, "Simpsons Roasting on an Open Fire" (season one, 1989), Homer discovers that he has no money to buy Christmas presents for the family. Desperate for a miracle, he and Bart go to the greyhound racing track on Christmas Eve in hopes of winning some money. Although Homer has inside information on which dog is the most likely to win, he instead bets on a last-minute entry, Santa's Little Helper (here despite being brown), believing the
Media in The Simpsons this mocks "how many children's programs have become little more than the ad to the merchandise". Gray also writes that "The Simpsons" "illustrates how the ad as genre has itself already invaded many, if not all, genres. Ads and marketing do not limit themselves to the space between programs; rather, they are themselves textual invaders, and part of "The Simpsons" parodic attack on ads involves revealing their hiding places in other texts." "The Itchy & Scratchy Show" is a show within a show that appears occasionally in episodes of "The Simpsons". They typically appear in the form of 15-60 second