The Love Bug all the future scenes when Jim is braking. The second instance is on the ignition key, when Jim tries to shut down the braking Herbie. The later sequels produced, however, do promote the Volkswagen name (as sales of the Beetle were down when the sequels were produced). The VW "Wolfsburg" castle emblem on the steering wheel hub is also seen throughout the car's interior shots. Within the script, the car was only ever referred to as "Herbie", "the small car" or "the Bug"—the latter, although a common nickname for the Beetle, was not trademarked by Volkswagen at the time of
Volkswagen Beetle (A5) the New Beetle, produced from 1997 to 2011, which never approached the success of the first Beetle. The second generation "new" Beetle shares the "A5" (PQ35) platform with the current generation Volkswagen Jetta and is built alongside the Jetta, Golf Variant and the old Jetta ("Clásico") at Volkswagen's plant in Puebla, Mexico. It is longer than the previous New Beetle at and also has a lower profile, lower than its predecessor, and wider. The trunk is now , up from . A convertible version followed the coupé for the 2013 model year, first shown at the Los Angeles Auto Show