Postage stamp design includes designs that are simply rejected by the stamp-buying public. The of the US is a well-known example; it consists merely of the slogan "Alcoholism: You Can Beat It!", which must have looked good during the design process, but affixed to the corner of an envelope it suggests that the recipient is an alcoholic in need of public encouragement, and few people ever used this stamp on their mail. Postage stamp design Postage stamp design is the activity of graphic design as applied to postage stamps. Many thousands of designs have been created since a profile bust of Queen Victoria
Postage stamp design stamps, and often used for routine post, they are intended to appeal particularly to stamp collectors. Stamps that are collected without being used are paid for, but the purchaser chooses not to use the postal service purchased, leaving 100% clear profit. First day covers, often containing more stamps than are required for postage, are an additional source of revenue. This source of money is not inexhaustible, as excessive stamp issues go unpurchased. Some countries, usually poorer ones, produce many special issues intended purely for collectors from other countries. These stamps are designed for visual appeal, with attractive brightly coloured designs