Scheduling of Emmerdale and Central Television chose to move the programme to 19:00 on Tuesdays and Thursdays in February 1989, This was the first time Anglia had screened "Emmerdale Farm" in the 19:00 slot, Central were simply returning to the slots they used until December 1987, for a period Anglia and Central saw episodes one week later than other regions. From January 1990 all other regions followed the Central and Anglia schedule in the familiar Tuesday and Thursday 19:00 slot. Most companies continued to broadcast the series at 7 pm on Tuesdays and Thursdays, repeats was shown in the daytime slot of the
Scheduling of Emmerdale was broadcast at the same time as the BBC's soap "EastEnders"; this was unusual, as the main terrestrial channels in the UK usually schedule their soap operas to avoid clashes like this. On 8 July 2009, ITV announced that they were to revamp their schedule yet again. This time, "Emmerdale"'s Tuesday hour-long episode was reduced back down to 30 minutes, and replaced with a second Thursday episode. "Emmerdale" and "EastEnders" ratings have improved thanks to this, with "Emmerdale" getting 7.7 million, its highest in over 6 months, on 1 October 2009. Old episodes of "Emmerdale Farm" were repeated in the