Simon Wicks singles in the "real world". Actor Nick Berry released a ballad entitled "Every Loser Wins" in October 1986, having previously sung the song in character on-screen (accompanied by a piano). The song was written and produced by Simon May, who famously composed the "EastEnders" theme tune. "Every Loser Wins" was a smash hit, reaching number 1 in the UK singles chart, where it stayed for three weeks, knocking Madonna's "True Blue" off the top spot. It was the second biggest-selling single in the UK that year after "Don't Leave Me This Way" by The Communards, and held the record as
Simon Wicks the highest climbing chart single ever until 2001, when it was eclipsed by "It's the Way You Make Me Feel" by Steps (which climbed from 72-2). "Every Loser Wins" sold over a million copies and earned composer Simon May an Ivor Novello award. The song "also provided levity" on-screen, when it was used as Lofty Holloway's break-up song after Michelle Fowler had jilted him at the altar. Although the plot produced two hit singles in the real world, the actual storyline was not a great success with viewers. "EastEnders" creators Julia Smith and Tony Holland both felt it lacked credibility