Shasta (soft drink) produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was
Cask ale display a special symbol indicating that their cask ale is of good quality, as judged by a series of surprise inspections. In 2016 there were 45 qualified assessors who make over 20,000 visits to pubs each year. Cask ale Cask ale or cask-conditioned beer is unfiltered and unpasteurised beer which is conditioned (including secondary fermentation) and served from a cask without additional nitrogen or carbon dioxide pressure. Cask ale is also sometimes referred to as real ale in the United Kingdom, a term coined by the Campaign for Real Ale (CAMRA), often now extended to cover bottle-conditioned beer as well.