Glow by JLo fragrance line. Glow has spawned several flankers, with the first being Miami Glow, and most recent being L.A. Glow. In May 2012, she released her eighteenth fragrance, Glowing by JLo, which was described as the "evolution" of Glow and marked her 10-year anniversary working with Coty, Inc. Since Glow, Lopez has been credited with influencing other celebrity endorsements of fragrance, which has included Halle Berry, Beyoncé, Lady Gaga and Madonna, among others. On April 2, 1998, it was announced during a press conference that Lopez would be launching a clothing line, entitled J.Lo by Jennifer Lopez, in time for the
Warm-glow giving in his 2015 book, "The Most Good You Can Do". Singer states that these types of donors "give small amounts to many charities [and] are not so interested in whether what they are doing helps others." He references "empathetic concern" and "personal distress" as two distinct components of warm-glow givers. Warm glow may offer an explanation for some of the observed inefficiencies in charitable giving. For example, United States citizens directed more than 60% of their total charitable contributions to religious groups, education institutions, art organizations, and foundations in 2017; compared to under 7% in foreign aid. According to models