Cranium (board game) Cranium (board game) Cranium is a party game created by Whit Alexander and Richard Tait in 1998, after Richard spent a weekend playing games with another family and recognized the need for a game involving a variety of skills. Richard left his job at Microsoft, convincing his friend and co-worker Whit Alexander to join him in the creation of "Cranium". "Cranium", manufactured by Hasbro subsidiary Cranium, Inc., is billed as "The Game for Your Whole Brain". Unlike many other party games, "Cranium" includes a wide variety of activities. Giorgio Davanzo handles packaging and branding for the game, and the artwork
Cranium, Inc. partnered with Barnes & Noble to have their games sold at their locations. "Cranium" became the first game sold at the bookstore chain. In 1998, Cranium, Inc. had only spent $15,000, a relatively low figure, on marketing and advertising. While most other games advertised on TV, Cranium, Inc. advertised "Cranium" on the radio. Radio jocks would ask its listeners "Cranium"s trivia questions and winners got the game for free. Also, Cranium, Inc. made partnerships where Cranium questions were featured on Delta Song Airlines napkins, Dr. Pepper bottles at KFC, and on packages of Land O' Lakes butter. Bill Furlong, Cranium,