Cranium Command also came a new take on the concept along with its final name. Now titled "Cranium Command", the show featured a military theme wherein "brain pilots" take control of a mechanized human head. The main audio-animatronic character was dubbed "Captain Cortex" and ran the body, now that of a young boy, much like one would a military craft. He reports under his commanding officer "General Knowledge", who lectured the audience during the pre-show and then to Cortex in the main show. With time and resources running low, Imagineering outsourced production of the animated and live-action film portions to Colossal Pictures,
Cranium, Inc. clay, and answer trivia questions. Tait and Alexander created "a board-game where everyone has heroic moments". Cranium, Inc. tested and modified their new game over and over. They knew they had a hit game on their hands when one day the game testers tried to steal the game. Without having a retail outlet to sell their game, Cranium, Inc. ordered 20,000 units to be manufactured in China. Cranium, Inc. did have big name investors, such as Starbucks, where they were able to raise US$35 million. Cranium, Inc. went on to win over 130 awards and sell over 22 million games