Cranium, Inc. Your Whole Brain." Unlike many other party games, "Cranium" includes a wide variety of activities. Giorgio Davanzo created the packaging and brand identity for the game, and Gary Baseman, creator of the animated series "Teacher's Pet", did the art. "Cranium Cadoo", a version for kids (7 and up), won the "Game of the Year" award for 2002 from the Toy Industry Association. "Cranium Hullabaloo", a version of the game aimed at young kids (4 and up), won the "Game of the Year" award for 2003 from the Toy Industry Association. "Cranium" was named "Game of the Year" for 2001 by
Cranium, Inc. clay, and answer trivia questions. Tait and Alexander created "a board-game where everyone has heroic moments". Cranium, Inc. tested and modified their new game over and over. They knew they had a hit game on their hands when one day the game testers tried to steal the game. Without having a retail outlet to sell their game, Cranium, Inc. ordered 20,000 units to be manufactured in China. Cranium, Inc. did have big name investors, such as Starbucks, where they were able to raise US$35 million. Cranium, Inc. went on to win over 130 awards and sell over 22 million games