The Weather Channel 2014. Aside from location-based weather forecast information, the apps provided radar maps, and tropical and seasonal updates, as well as social media related functions that track weather-related Twitter messages and allow users to send Facebook friends severe weather alerts. The channel also disseminated severe weather information, and photos and videos submitted by meteorologists and viewers, on its Twitter feed (@TWCBreaking, which also served as a hashtag usable for posts). In July 2012, The Weather Company (former owner of The Weather Channel) purchased competing weather website Weather Underground. While The Weather Channel already had success with its own mobile apps, it
The Weather Channel particular weather event) and nationwide, depending upon the impact of the weather phenomenon/story and if a local provider utilizes a later model WeatherStar unit that allows the use of dual feeds that can substitute programming with long-form weather coverage in a given area. And also, during all of these events, the jingles that WCL uses are used to replace the normal one on Local on the 8s. In a move that caused controversy with many longtime viewers, The Weather Channel began airing weather-related movies on Friday nights on October 30, 2009. The first feature to be broadcast by the channel