History of The Weather Channel capable set introduced in 2008. The Weather Channel also debuted two new slogans: "It's Amazing Out There" and "Weather All The Time". On December 2, 2013, The Weather Channel announced that "Good Morning America" weather anchor Sam Champion would be joining the network, serving as both the channel's weather editor and as an on-camera meteorologist. On March 17, 2014, Champion began hosting a new morning program on the channel, "America's Morning Headquarters", which replaced "Morning Rush" on that date. On January 14, 2014, DirecTV became the first major pay television provider to drop The Weather Channel, as a result of
The Weather Channel transition toward a mix of weather forecast programming and weather-related entertainment programming that paralleled the launch of sister network Weatherscan, the evolution of the always-on "L" bar/weather ticker, the development of weather.com and popular branded mobile phone applications, and the increased viewing and interest in documentary programs on the topic of weather. In November 2013, the channel introduced a new initiative of "weather all the time" in response to the criticism; all original programming – which was rebranded under the tagline "Natural Drama" – now had direct relevance to weather-related subjects, and the network reemphasized its promise to interrupt original