The Weather Channel 2014. Aside from location-based weather forecast information, the apps provided radar maps, and tropical and seasonal updates, as well as social media related functions that track weather-related Twitter messages and allow users to send Facebook friends severe weather alerts. The channel also disseminated severe weather information, and photos and videos submitted by meteorologists and viewers, on its Twitter feed (@TWCBreaking, which also served as a hashtag usable for posts). In July 2012, The Weather Company (former owner of The Weather Channel) purchased competing weather website Weather Underground. While The Weather Channel already had success with its own mobile apps, it
History of The Weather Channel and mobile apps for consumers to access on-demand weather content as the reason for dropping TWC and its services. The late-summer of 2015 saw the start of extensive changes to The Weather Channel's schedule and operations. First on August 24, the channel premiered "Weather Underground", a two-hour early-evening program hosted by Mike Bettes, which is co-branded with the sister website of the same name (which was purchased by The Weather Company in 2012), featuring an in-depth look at the mechanisms of weather. On September 1, Vivian Brown announced that she would be departing The Weather Channel after 29 years, having