History of The Weather Channel capable set introduced in 2008. The Weather Channel also debuted two new slogans: "It's Amazing Out There" and "Weather All The Time". On December 2, 2013, The Weather Channel announced that "Good Morning America" weather anchor Sam Champion would be joining the network, serving as both the channel's weather editor and as an on-camera meteorologist. On March 17, 2014, Champion began hosting a new morning program on the channel, "America's Morning Headquarters", which replaced "Morning Rush" on that date. On January 14, 2014, DirecTV became the first major pay television provider to drop The Weather Channel, as a result of
History of The Weather Channel Boston, Massachusetts. In early 2005, The Weather Channel announced that it would undergo a major branding refresh in August. The rebranding was part of a long-running effort aimed at reducing the network's dependence on "commodity" viewers (those looking for forecast information) and attracting what then-TWC president Patrick Scott calls "vitalists" (those with an active interest in weather) and "planners" using the channel to plan the week. The new look officially debuted on August 15, 2005 at 5:00 a.m. Eastern Time, which included the debut of a simplified square logo and a new slogan ("Bringing Weather to Life"). Additional long-form programs