Cranium Command also came a new take on the concept along with its final name. Now titled "Cranium Command", the show featured a military theme wherein "brain pilots" take control of a mechanized human head. The main audio-animatronic character was dubbed "Captain Cortex" and ran the body, now that of a young boy, much like one would a military craft. He reports under his commanding officer "General Knowledge", who lectured the audience during the pre-show and then to Cortex in the main show. With time and resources running low, Imagineering outsourced production of the animated and live-action film portions to Colossal Pictures,
Cranium, Inc. partnered with Barnes & Noble to have their games sold at their locations. "Cranium" became the first game sold at the bookstore chain. In 1998, Cranium, Inc. had only spent $15,000, a relatively low figure, on marketing and advertising. While most other games advertised on TV, Cranium, Inc. advertised "Cranium" on the radio. Radio jocks would ask its listeners "Cranium"s trivia questions and winners got the game for free. Also, Cranium, Inc. made partnerships where Cranium questions were featured on Delta Song Airlines napkins, Dr. Pepper bottles at KFC, and on packages of Land O' Lakes butter. Bill Furlong, Cranium,