The Weather Channel 2014. Aside from location-based weather forecast information, the apps provided radar maps, and tropical and seasonal updates, as well as social media related functions that track weather-related Twitter messages and allow users to send Facebook friends severe weather alerts. The channel also disseminated severe weather information, and photos and videos submitted by meteorologists and viewers, on its Twitter feed (@TWCBreaking, which also served as a hashtag usable for posts). In July 2012, The Weather Company (former owner of The Weather Channel) purchased competing weather website Weather Underground. While The Weather Channel already had success with its own mobile apps, it
The Weather Channel network in 2008, the network has participated in the "Green is Universal" campaign, which occurs twice a year, usually during April and November. The network's logo changes to a shade of green as part of the campaign promoting environmental conservation. On May 20, 2010, Dish Network announced that it was dropping The Weather Channel at 12:00 a.m. Eastern Time that day in favor of its own similar weather information channel, The Weather Cast. The carriage dispute was over the rates that The Weather Channel asked Dish Network to pay: from 11¢ per subscriber per month to 12¢, a 9% increase,