The Weather Channel 2014. Aside from location-based weather forecast information, the apps provided radar maps, and tropical and seasonal updates, as well as social media related functions that track weather-related Twitter messages and allow users to send Facebook friends severe weather alerts. The channel also disseminated severe weather information, and photos and videos submitted by meteorologists and viewers, on its Twitter feed (@TWCBreaking, which also served as a hashtag usable for posts). In July 2012, The Weather Company (former owner of The Weather Channel) purchased competing weather website Weather Underground. While The Weather Channel already had success with its own mobile apps, it
The Weather Channel the channel's original owner Landmark Communications (now Landmark Media Enterprises). The channel launched at 8:00 p.m. Eastern Time on May 2, 1982. Originally, regional and local information was obtained by the National Weather Service for broadcast. Since 2002, all forecasting has been done on-site in Atlanta. The Weather Channel uses special proprietary equipment that inserts information on current and future local weather conditions, and weather alerts issued by the National Weather Service and the Storm Prediction Center and National Hurricane Center, if it is viewed on a cable television provider. The original WeatherStar technology has been upgraded on larger cable