Rice Krispies Crackle and Pop touting the brand. In 1963, The Rolling Stones recorded a short song for a Rice Krispies television advertisement. Rice Krispies contain rice, sugar, salt, malt flavoring, iron, ascorbic acid (vitamin C), alpha tocopherol acetate (vitamin E), niacinamide, vitamin A palmitate, pyridoxine hydrochloride (vitamin B6), riboflavin (vitamin B2), thiamin hydrochloride (vitamin B1), folic acid, vitamin B12, and vitamin D. According to Kellogg's, the rice used in the US version of the cereal is grown in the states of Louisiana and Arkansas. Kellogg Company was found by the Federal Trade Commission to be making unsubstantiated and misleading health claims
Chemistry of ascorbic acid titration with an oxidizing agent, and several procedures have been developed. The popular iodometry approach uses iodine in the presence of a starch indicator. Iodine is reduced by ascorbic acid, and, when all the ascorbic acid has reacted, the iodine is then in excess, forming a blue-black complex with the starch indicator. This indicates the end-point of the titration. As an alternative, ascorbic acid can be treated with iodine in excess, followed by back titration with sodium thiosulfate using starch as an indicator. This iodometric method has been revised to exploit reaction of ascorbic acid with iodate and iodide in