Cranium, Inc. Your Whole Brain." Unlike many other party games, "Cranium" includes a wide variety of activities. Giorgio Davanzo created the packaging and brand identity for the game, and Gary Baseman, creator of the animated series "Teacher's Pet", did the art. "Cranium Cadoo", a version for kids (7 and up), won the "Game of the Year" award for 2002 from the Toy Industry Association. "Cranium Hullabaloo", a version of the game aimed at young kids (4 and up), won the "Game of the Year" award for 2003 from the Toy Industry Association. "Cranium" was named "Game of the Year" for 2001 by
Cranium, Inc. and toys. The company was bought out by Hasbro on January 4, 2008 for $77.5 million. Cranium, Inc. marketing strategies were considered unorthodox by traditional game marketing standards. Because "Cranium" came out after Christmas, and Cranium, Inc. did not want to compete in the traditional game buying market of toy stores, they decided to sell their game where their target audience would be. The target audience for Cranium was "25-35 year old, dating yuppies who wanted to connect to each other." Cranium, Inc. partnered with its investor, Starbucks, and sold the game at over 1500 Starbucks locations. Cranium, Inc. then