Cranium, Inc. Cranium, Inc. Cranium, Inc. was a toy and board game developer. The company was founded in 1998 by two former Microsoft executives, Richard Tait and Whit Alexander. They co-developed the "Cranium" board game. After realizing that he always won at the game "Pictionary", but lost more than frequently at the game "Scrabble", Tait decided to make a game where everyone could win at something. Drawing inspiration from the HBDI thinking styles assessment they completed at Microsoft, Tait and Alexander aimed to create a "Whole Brain" game. Taking certain aspects of other favorite games, "Cranium" requires players to spell, draw, mold
Cranium, Inc. and toys. The company was bought out by Hasbro on January 4, 2008 for $77.5 million. Cranium, Inc. marketing strategies were considered unorthodox by traditional game marketing standards. Because "Cranium" came out after Christmas, and Cranium, Inc. did not want to compete in the traditional game buying market of toy stores, they decided to sell their game where their target audience would be. The target audience for Cranium was "25-35 year old, dating yuppies who wanted to connect to each other." Cranium, Inc. partnered with its investor, Starbucks, and sold the game at over 1500 Starbucks locations. Cranium, Inc. then