Vibration theory of olfaction have a vibrational energy mode compatible with the difference in energies between two energy levels on the receptor, so electrons can travel through the molecule via inelastic electron tunneling, triggering the signal transduction pathway. The vibration theory is discussed in a popular but controversial book by Chandler Burr. The odor character is encoded in the ratio of activities of receptors tuned to different vibration frequencies, in the same way that color is encoded in the ratio of activities of cone cell receptors tuned to different frequencies of light. An important difference, though, is that the odorant has to be able
Unit price it. The price of a statistical unit can be expressed either as a total price for the bundle of SKUs comprising it, or in terms of that total price divided by the total volume of its contents. The former might be called the 'price per statistical unit'; the latter, the 'unit price per statistical unit.' Unit price Average prices represent, quite simply, total sales revenue divided by total units sold. Many products, however, are sold in multiple variants, such as bottle sizes. In these cases, managers face a challenge: they must determine 'comparable' units. Average prices can be calculated by