Plant reproductive morphology be identical isospores or come in different sizes (microspores and megaspores), but strictly speaking, spores and sporophytes are neither male nor female because they do not produce gametes. The alternate generation, the gametophyte, produces gametes, eggs and/or sperm. A gametophyte can be monoicous (bisexual), producing both eggs and sperm or dioicous (unisexual), either female (producing eggs) or male (producing sperm). In the bryophytes (liverworts, mosses and hornworts), the sexual gametophyte is the dominant generation. In ferns and seed plants (including cycads, conifers, flowering plants, etc.) the sporophyte is the dominant generation. The obvious visible plant, whether a small herb or
Dominant logic of those top managers. Dominant logic consists of the mental maps developed through experience in the core business. Dominant logic Dominant logic relates to the main means a company uses to make a profit. In essence, it is an interpretation of how a company has succeeded. It describes the cultural norms and beliefs that the company espouses. Dominant logic can be useful when applied to corporate diversification. In this sense, dominant logic is a common way of thinking about strategy across different businesses. Negatively, it is logic which locks a company into thinking about making money in only one way.