Cranium Command also came a new take on the concept along with its final name. Now titled "Cranium Command", the show featured a military theme wherein "brain pilots" take control of a mechanized human head. The main audio-animatronic character was dubbed "Captain Cortex" and ran the body, now that of a young boy, much like one would a military craft. He reports under his commanding officer "General Knowledge", who lectured the audience during the pre-show and then to Cortex in the main show. With time and resources running low, Imagineering outsourced production of the animated and live-action film portions to Colossal Pictures,
Cranium, Inc. Inc.'s Director of Marketing had said that the game company "was giving people a chance to try their game everywhere from the grocery store, to 30,000 feet in the air on Delta Song Airplane". Cranium, Inc. also found advertisement in celebrity endorsements. On "The Oprah Winfrey Show", Julia Roberts stated that "Cranium" "was the most fun game ever" and that she and boyfriend Benjamin Bratt "could not stop playing it. Al Gore and Bill Gates, Tait and Alexander's former boss, even endorsed the game. "Cranium" is a party board game based on "Ludo". It is billed as "The Game for