Cranium, Inc. the Toy Industry Association. Cranium, Inc. Cranium, Inc. was a toy and board game developer. The company was founded in 1998 by two former Microsoft executives, Richard Tait and Whit Alexander. They co-developed the "Cranium" board game. After realizing that he always won at the game "Pictionary", but lost more than frequently at the game "Scrabble", Tait decided to make a game where everyone could win at something. Drawing inspiration from the HBDI thinking styles assessment they completed at Microsoft, Tait and Alexander aimed to create a "Whole Brain" game. Taking certain aspects of other favorite games, "Cranium" requires players
Cranium Command '40s - very dry and condescending. No amount of style could make up for the lack of substance. And even though Colossal was executing Imagineering's story, their inability to interpret the story into something workable sunk them." In May 1989, director Jerry Rees was approached by Peter Schneider, (at the time) president of Walt Disney Feature Animation, to speak with several Disney brass members including Eisner, Jeffrey Katzenberg, Marty Sklar and Tom Fitzgerald. They all unanimously loathed Colossal Pictures' take on "Cranium Command" and sought him out to fix it. After a brief review, Rees cited the various issues and