History of The Weather Channel Network, and the "Forecast Earth"/environmental unit (however, certain portions of the "Forecast Earth" unit remain with TWC). The layoffs took effect on November 30 (The Weather Channel later stated it would air other environmental programs). With the shutdown of NBC Weather Plus that month as a result of NBC Universal's partial acquisition of The Weather Channel, certain meteorologists from the digital broadcast network were eventually integrated into TWC's on-camera weather staff; forecasting, radar and graphics systems used by other NBC Universal television news properties (including NBC News, CNBC and MSNBC) replaced the Weather Plus-branded banner graphics to fit The Weather
The Weather Channel transition toward a mix of weather forecast programming and weather-related entertainment programming that paralleled the launch of sister network Weatherscan, the evolution of the always-on "L" bar/weather ticker, the development of weather.com and popular branded mobile phone applications, and the increased viewing and interest in documentary programs on the topic of weather. In November 2013, the channel introduced a new initiative of "weather all the time" in response to the criticism; all original programming – which was rebranded under the tagline "Natural Drama" – now had direct relevance to weather-related subjects, and the network reemphasized its promise to interrupt original