Cranium Command the walls hung propaganda posters encouraging guests to enlist in the "Cranium Command" (similar signage could be seen advertising the show around the Wonders of Life pavilion). Also there was signage including brain teasers and humorous gags and puns, setting the stage for both the concept and tone. Guests were then led into a narrow, tall room with brightly colored carpeted walls. Facing the guests was a plain movie screen, and closed automatic doors to their left. The movie screen would soon illuminate showing an animated segment featuring the boisterous and loud General Knowledge (voiced by Corey Burton) briefing his
Cranium, Inc. partnered with Barnes & Noble to have their games sold at their locations. "Cranium" became the first game sold at the bookstore chain. In 1998, Cranium, Inc. had only spent $15,000, a relatively low figure, on marketing and advertising. While most other games advertised on TV, Cranium, Inc. advertised "Cranium" on the radio. Radio jocks would ask its listeners "Cranium"s trivia questions and winners got the game for free. Also, Cranium, Inc. made partnerships where Cranium questions were featured on Delta Song Airlines napkins, Dr. Pepper bottles at KFC, and on packages of Land O' Lakes butter. Bill Furlong, Cranium,