Cranium (board game) Cranium (board game) Cranium is a party game created by Whit Alexander and Richard Tait in 1998, after Richard spent a weekend playing games with another family and recognized the need for a game involving a variety of skills. Richard left his job at Microsoft, convincing his friend and co-worker Whit Alexander to join him in the creation of "Cranium". "Cranium", manufactured by Hasbro subsidiary Cranium, Inc., is billed as "The Game for Your Whole Brain". Unlike many other party games, "Cranium" includes a wide variety of activities. Giorgio Davanzo handles packaging and branding for the game, and the artwork
Cranium, Inc. and toys. The company was bought out by Hasbro on January 4, 2008 for $77.5 million. Cranium, Inc. marketing strategies were considered unorthodox by traditional game marketing standards. Because "Cranium" came out after Christmas, and Cranium, Inc. did not want to compete in the traditional game buying market of toy stores, they decided to sell their game where their target audience would be. The target audience for Cranium was "25-35 year old, dating yuppies who wanted to connect to each other." Cranium, Inc. partnered with its investor, Starbucks, and sold the game at over 1500 Starbucks locations. Cranium, Inc. then