The Weather Channel 2014. Aside from location-based weather forecast information, the apps provided radar maps, and tropical and seasonal updates, as well as social media related functions that track weather-related Twitter messages and allow users to send Facebook friends severe weather alerts. The channel also disseminated severe weather information, and photos and videos submitted by meteorologists and viewers, on its Twitter feed (@TWCBreaking, which also served as a hashtag usable for posts). In July 2012, The Weather Company (former owner of The Weather Channel) purchased competing weather website Weather Underground. While The Weather Channel already had success with its own mobile apps, it
History of The Weather Channel history, there was no slogan or unifying theme. "WeatherScope" was replaced with "Weather Center", a program which essentially comprised The Weather Channel's entire 24-hour daily programming schedule at the time in the form of three separate programs ("Weather Center AM", a morning program focusing primarily on business, commuter and leisure travel weather; "Weather Center PM", an evening program with a focus on forecasts for the day ahead; and an afternoon broadcast simply using the "Weather Center" title, which focused on ongoing weather conditions). April 1998 saw updates to "The Front" image campaign; one of the new advertisements specifically mentioned the