History of The Weather Channel Network, and the "Forecast Earth"/environmental unit (however, certain portions of the "Forecast Earth" unit remain with TWC). The layoffs took effect on November 30 (The Weather Channel later stated it would air other environmental programs). With the shutdown of NBC Weather Plus that month as a result of NBC Universal's partial acquisition of The Weather Channel, certain meteorologists from the digital broadcast network were eventually integrated into TWC's on-camera weather staff; forecasting, radar and graphics systems used by other NBC Universal television news properties (including NBC News, CNBC and MSNBC) replaced the Weather Plus-branded banner graphics to fit The Weather
History of The Weather Channel Boston, Massachusetts. In early 2005, The Weather Channel announced that it would undergo a major branding refresh in August. The rebranding was part of a long-running effort aimed at reducing the network's dependence on "commodity" viewers (those looking for forecast information) and attracting what then-TWC president Patrick Scott calls "vitalists" (those with an active interest in weather) and "planners" using the channel to plan the week. The new look officially debuted on August 15, 2005 at 5:00 a.m. Eastern Time, which included the debut of a simplified square logo and a new slogan ("Bringing Weather to Life"). Additional long-form programs