The Weather Channel 2014. Aside from location-based weather forecast information, the apps provided radar maps, and tropical and seasonal updates, as well as social media related functions that track weather-related Twitter messages and allow users to send Facebook friends severe weather alerts. The channel also disseminated severe weather information, and photos and videos submitted by meteorologists and viewers, on its Twitter feed (@TWCBreaking, which also served as a hashtag usable for posts). In July 2012, The Weather Company (former owner of The Weather Channel) purchased competing weather website Weather Underground. While The Weather Channel already had success with its own mobile apps, it
The Weather Company technology assets to IBM on January 29, 2016, but retained possession of The Weather Channel cable network until March 2018, when it was sold to Entertainment Studios. As part of the 2016 spin-off, the Bain/Blackstone/NBCUniversal consortium entered into a long-term licensing agreement with IBM for use of its weather data and "The Weather Channel" name and branding. The Weather Company The Weather Company is a weather forecasting and information technology company that owns and operates weather.com, intellicast.com, and Weather Underground. The Weather Company is a subsidiary of the Watson & Cloud Platform business unit of IBM. The Weather Company started