Cranium Command the walls hung propaganda posters encouraging guests to enlist in the "Cranium Command" (similar signage could be seen advertising the show around the Wonders of Life pavilion). Also there was signage including brain teasers and humorous gags and puns, setting the stage for both the concept and tone. Guests were then led into a narrow, tall room with brightly colored carpeted walls. Facing the guests was a plain movie screen, and closed automatic doors to their left. The movie screen would soon illuminate showing an animated segment featuring the boisterous and loud General Knowledge (voiced by Corey Burton) briefing his
What Is the What writes: "Over the course of many years, Dave and I have collaborated to tell my story... I told [him] what I knew and what I could remember, and from that material he created this work of art." The book is typical of Eggers' style: blending non-fictional and fictional elements into a non-fiction novel or memoir. By classifying the book a novel, Eggers says, he freed himself to re-create conversations, streamline complex relationships, add relevant detail and manipulate time and space in helpful ways—all while maintaining the essential truthfulness of the storytelling. However, not all critics were impressed. Lee Siegel sees