The Weather Channel 2014. Aside from location-based weather forecast information, the apps provided radar maps, and tropical and seasonal updates, as well as social media related functions that track weather-related Twitter messages and allow users to send Facebook friends severe weather alerts. The channel also disseminated severe weather information, and photos and videos submitted by meteorologists and viewers, on its Twitter feed (@TWCBreaking, which also served as a hashtag usable for posts). In July 2012, The Weather Company (former owner of The Weather Channel) purchased competing weather website Weather Underground. While The Weather Channel already had success with its own mobile apps, it
History of The Weather Channel weather observations; while most cable operators added the Vocal Local feature, some did not employ it on their Weather Star XL units. The cycling of music playlist changes was increased from a quarterly to a monthly basis; as such, 2000 is considered to be the year the split between the "classic" TWC and "modern" TWC occurred by several websites. On August 23 of that year, the channel debuted "Atmospheres", a weekly newsmagazine-style program hosted by Jim Cantore and Mishelle "Mish" Michaels. Also in 2000, The Weather Channel starting moving away from showing 24/7 "Weather Center" with the introduction of two