The Weather Channel the meteorologists seen on the television channel. For some affiliates, The Weather Channel provides a limited amount of live coverage during local severe weather events (with the Georgia-based announcers connected via ISDN). Distribution of TWC radio content is currently handled by Westwood One. Similarly, The Weather Channel also provides weather reports for a number of newspapers around the United States. This included a half-page national forecast for "USA Today", for which TWC provided content until September 2012, when rival AccuWeather replaced The Weather Channel as the paper's forecast provider with TWC's forecasts being replaced with AccuWeather's on the USAToday.com website
The Weather Channel outside of forecasts with the only interruption in its weather coverage coming from affiliates that carry children's programs to fulfill FCC educational programming requirements; however, WeatherNation has been criticized for its absence of live programming, which TWC does provide, especially during significant weather events). DirecTV stated that weather information is also available through broadcast television stations carried as part of its local channel tier, as well as the provider's designated emergency channels. The Weather Channel fought back by airing commercials encouraging people to not subscribe to DirecTV by parodying the provider's popular "When You..." ad campaign, which is this: On