The Weather Channel 2014. Aside from location-based weather forecast information, the apps provided radar maps, and tropical and seasonal updates, as well as social media related functions that track weather-related Twitter messages and allow users to send Facebook friends severe weather alerts. The channel also disseminated severe weather information, and photos and videos submitted by meteorologists and viewers, on its Twitter feed (@TWCBreaking, which also served as a hashtag usable for posts). In July 2012, The Weather Company (former owner of The Weather Channel) purchased competing weather website Weather Underground. While The Weather Channel already had success with its own mobile apps, it
The Weather Company The Weather Company The Weather Company is a weather forecasting and information technology company that owns and operates weather.com, intellicast.com, and Weather Underground. The Weather Company is a subsidiary of the Watson & Cloud Platform business unit of IBM. The Weather Company started as The Weather Channel in 1982. In 2012, the company created a broader holding company replaced the word "Channel" with "Company" to better reflect their growing lineup of digital products. The Weather Company was previously owned by a consortium made up of The Blackstone Group, Bain Capital, and NBCUniversal. That consortium sold The Weather Company's product and