Ozone layer breakdown of ozone in the stratosphere results in reduced absorption of ultraviolet radiation. Consequently, unabsorbed and dangerous ultraviolet radiation is able to reach the Earth’s surface at a higher intensity. Ozone levels have dropped by a worldwide average of about 4 percent since the late 1970s. For approximately 5 percent of the Earth's surface, around the north and south poles, much larger seasonal declines have been seen, and are described as "ozone holes". The discovery of the annual depletion of ozone above the Antarctic was first announced by Joe Farman, Brian Gardiner and Jonathan Shanklin, in a paper which appeared
Ozone layer in "Nature" on May 16, 1985. To support successful regulation attempts, the ozone case was communicated to lay persons "with easy-to-understand bridging metaphors derived from the popular culture" and related to "immediate risks with everyday relevance". The specific metaphors used in the discussion (ozone shield, ozone hole) proved quite useful and, compared to global climate change, the ozone case was much more seen as a "hot issue" and imminent risk. Lay people were cautious about a depletion of the ozone layer and the risks of skin cancer. In 1978, the United States, Canada and Norway enacted bans on CFC-containing aerosol