Cranium, Inc. Your Whole Brain." Unlike many other party games, "Cranium" includes a wide variety of activities. Giorgio Davanzo created the packaging and brand identity for the game, and Gary Baseman, creator of the animated series "Teacher's Pet", did the art. "Cranium Cadoo", a version for kids (7 and up), won the "Game of the Year" award for 2002 from the Toy Industry Association. "Cranium Hullabaloo", a version of the game aimed at young kids (4 and up), won the "Game of the Year" award for 2003 from the Toy Industry Association. "Cranium" was named "Game of the Year" for 2001 by
Cranium, Inc. partnered with Barnes & Noble to have their games sold at their locations. "Cranium" became the first game sold at the bookstore chain. In 1998, Cranium, Inc. had only spent $15,000, a relatively low figure, on marketing and advertising. While most other games advertised on TV, Cranium, Inc. advertised "Cranium" on the radio. Radio jocks would ask its listeners "Cranium"s trivia questions and winners got the game for free. Also, Cranium, Inc. made partnerships where Cranium questions were featured on Delta Song Airlines napkins, Dr. Pepper bottles at KFC, and on packages of Land O' Lakes butter. Bill Furlong, Cranium,