The Weather Channel the meteorologists seen on the television channel. For some affiliates, The Weather Channel provides a limited amount of live coverage during local severe weather events (with the Georgia-based announcers connected via ISDN). Distribution of TWC radio content is currently handled by Westwood One. Similarly, The Weather Channel also provides weather reports for a number of newspapers around the United States. This included a half-page national forecast for "USA Today", for which TWC provided content until September 2012, when rival AccuWeather replaced The Weather Channel as the paper's forecast provider with TWC's forecasts being replaced with AccuWeather's on the USAToday.com website
History of The Weather Channel Boston, Massachusetts. In early 2005, The Weather Channel announced that it would undergo a major branding refresh in August. The rebranding was part of a long-running effort aimed at reducing the network's dependence on "commodity" viewers (those looking for forecast information) and attracting what then-TWC president Patrick Scott calls "vitalists" (those with an active interest in weather) and "planners" using the channel to plan the week. The new look officially debuted on August 15, 2005 at 5:00 a.m. Eastern Time, which included the debut of a simplified square logo and a new slogan ("Bringing Weather to Life"). Additional long-form programs