Birds (advertisement) Birds (advertisement) "Birds" is an award-winning television commercial for the Washington Lottery; it won a Silver Lion at the 2009 Cannes Lions International Advertising Festival, and "Best in Show" at the 2009 National ADDY Awards. "SHOOT" magazine placed it on their Top 10 list for Summer 2008. First broadcast in June 2008, it depicts three flightless birds—a penguin, a chicken, and an emu—being taken hang-gliding (the chicken and the penguin are shown wearing harnesses strapped to the chest of the glider pilots; the emu's harness is suspended between two gliders). The images of the birds in mid-air were produced by
Southern Kangaroo Island Marine Park Park which is managed by the Government of South Australia. The marine park includes an ecosystem representative of the bioregion known as the "Spencer Gulf Shelf Province", a "key ecological feature" consisting of a feature known as the "Kangaroo Island Pool" and the associated "Eyre Peninsula upwelling" both notable for their "high productivity, breeding and feeding aggregations", a calving area for southern right whale and feeding areas for both the Australian sea lion and the great white shark. The marine park is classified as an IUCN Category VI protected area. Southern Kangaroo Island Marine Park Southern Kangaroo Island Marine Park