Birds (advertisement) Birds (advertisement) "Birds" is an award-winning television commercial for the Washington Lottery; it won a Silver Lion at the 2009 Cannes Lions International Advertising Festival, and "Best in Show" at the 2009 National ADDY Awards. "SHOOT" magazine placed it on their Top 10 list for Summer 2008. First broadcast in June 2008, it depicts three flightless birds—a penguin, a chicken, and an emu—being taken hang-gliding (the chicken and the penguin are shown wearing harnesses strapped to the chest of the glider pilots; the emu's harness is suspended between two gliders). The images of the birds in mid-air were produced by
Flightless bird the ability to fly for extended periods, although their ancestral species, the red junglefowl and mallard, respectively, are capable of extended flight. A few particularly bred birds, such as the Broad Breasted White turkey, have become totally flightless as a result of selective breeding; the birds were bred to grow massive breast meat that weighs too much for the bird's wings to support in flight. Flightlessness has evolved in many different birds independently. There were also other families of flightless birds, such as the now extinct Phorusrhacidae, that evolved to be powerful terrestrial predators. Taking this to a greater extreme,