Pee-wee Herman funding, a finished script, and a director lined up. Reubens is also developing a new TV show, which he says could potentially be an update on the popular "Pee-wee's Playhouse". He added that a more-detailed announcement is "imminent." Reubens told "Short of something unforeseen like the studio going out of business, I think it's very likely both these projects will happen next year." In 2014, it was announced that the film will be on Netflix. Paul Reubens confirmed in a January 2009 interview with "Swindle" magazine that there are indeed negotiations under way for the Pee-wee Herman stage show to
Paul Reubens of junk food, all the while trying to release his own sugar-free cereal "Ralston Purina Pee-wee Chow cereal", a project that died after a blind test. With his positive attitude and quirkiness, Pee-wee became an instant cult figure, earning a star on the Hollywood Walk of Fame by 1989, and successfully building a Pee-wee franchise, with toys, clothes and other items generating more than $25 million at its peak in 1988. Reubens also published a book as Pee-wee in 1989 called "Travels with Pee-Wee". CBS aired reruns of "Playhouse" until July 1991, when Reubens was arrested, pulling from their schedule