The Deal (Seinfeld) The Deal (Seinfeld) "The Deal" is the ninth episode of the second season of NBC's "Seinfeld", and the show's 14th episode overall. The episode centers on protagonists Jerry (Jerry Seinfeld) and Elaine Benes (Julia Louis-Dreyfus) who decide to have a sexual relationship, with a set of ground rules. However, as their "relationship" progresses, they experience difficulties maintaining their original friendship. Series co-creator Larry David wrote the episode in a response to NBC's continued efforts to get the two characters back together. The main inspiration behind the episode was a similar agreement David once made with a woman. The episode, which
The Shoes (Seinfeld) the Super Bowl. It's revealed in the DVD "Inside Look" that many on the show were worried that people would be viewing "Seinfeld" for the first time in this new spot and therefore would know nothing about the story arc of Jerry and George's NBC pilot. The show's popularity skyrocketed through the rest of the season, however, starting its successful run. As David Sims wrote at "The A.V. Club", "The whole thing was promoted during the Super Bowl and was the start of "Seinfeld" moving from semi-popular critical hit to world-invading zeitgeist water-cooler explosion." Reviewer David Sims gave the episode