Truth or Dare by Madonna collaborated with perfume maker Stephen Nilsen. A promotional campaign was announced for the release, with Madonna to be featured in print-ads, television, and online marketing campaign. The singer would collaborate with Fabien Baron on the promotional activities; Baron had worked with Madonna on her 1992 coffee table book, "Sex". To deliver the perfume to beauty editors, Madonna enlisted two handsome male models for the job. This was followed by the first advertisement for the fragrance, illustrating an image of the singer from her 2010 photoshoot with "Interview" magazine. In November 2011, Madonna announced plans of launching her own global lifestyle
Holly Barton fashion magazines and she wears whatever she is comfortable in. Powles told the "Liverpool Daily Post" Holly "loves who she is and she's really happy. She's not image conscious and doesn't waste time thinking 'I'm too fat' or 'I'm too thin'." Upon her entrance to the show, Holly had not had a boyfriend before. Susan Griffin of the "Liverpool Daily Post" said she would not go short of an admirer or two, and Powles added "Holly wouldn't go for someone who was typically good-looking. She doesn't go for the obvious." The actress thought Holly may have some unexpected friendships and