Dick Martin (comedian) was an immediate hit, becoming the #1 American television program within two months of its debut. It was the top-rated show in its second and third seasons. "Laugh-In" had a kaleidoscopic format, with what was then a uniquely fast-paced stream-of-consciousness style of blackout gags, double entendre, topical satire and catchphrases, much of it delivered by a cast of then-unknowns such as Goldie Hawn, Lily Tomlin, and Arte Johnson. At the center of the maelstrom stood the veterans Rowan and Martin, who bemusedly made no effort to slow down the program. Martin later said, "We designed it so that we are
Rowan & Martin's Laugh-In mentioned, the show created numerous catchphrases: A humor magazine tie-in, "Laugh-In Magazine", was published for one year (12 issues: October 1968 through October 1969—no issue was published December 1968), and a syndicated newspaper comic strip was drawn by Roy Doty and eventually collected for a paperback reprint. The "Laugh-In" trading cards from Topps had a variety of items, such as a card with a caricature of Jo Anne Worley with a large open mouth. With a die-cut hole, the card became interactive; a finger could be inserted through the hole to simulate Worley's tongue. Little doors opened on Joke Wall