Polaroid Corporation a "juggernaut of innovation", in many respects Polaroid was the Apple of its time with a "leader in Edwin Land, a scientist who guided the company as the founding CEO for four decades". Polaroid’s initial market was in polarized sunglasses — spawned from Land’s self-guided research in light polarization. Land, having completed his freshman year at Harvard University, left to pursue this market, resulting in Polaroid's birth. Land later returned to Harvard to continue his research. Polaroid, owning patents to its polarizer technology, got its start by employing polarization in products that included 3-D movies and glare-reducing goggles for dogs.
Polaroid Swinger the 1960s and 1970s. Polaroid Swinger The Polaroid Model 20 "Swinger" was a popular Land Camera produced by the Polaroid Corporation between 1965 and 1970. At $19.95 () it was the first truly inexpensive instant camera, a fact that helped fuel its enormous popularity and made it one of the top-selling cameras of all time. The Swinger was especially successful in the youth market due to its low price, stylish appearance, and catchy "Meet the Swinger" jingle. The Swinger featured an extinction exposure meter tied to the aperture which displayed the word "YES" in a window below the viewfinder when