Rockefeller Center of "festivity" around it, unlike most other office buildings in America. Sigfried Giedion wrote in his book "Space, Time and Architecture" that Rockefeller Center's design was akin to a "civic center" whose design represented the 1930s version of the future. Henry Luce, the founder of Time Inc., said in 1941 that Rockefeller Center represented "the true world of tomorrow", as opposed to the 1939 New York World's Fair, whose "World of Tomorrow" representations "are today junk piles under the winter snow". Novelist Gertrude Stein said in 1935, "The view of Rockefeller Center from Fifth Avenue is the most beautiful thing
Rockefeller Center approval of the complex's status, the commission wrote, "Rockefeller Center ranks among the grandest architectural projects ever undertaken in the United States". The buildings became a National Historic Landmark two years later. The United States Department of the Interior wrote in its report that the center was "one of the most successful urban planning projects in the history of American architecture". Columbia University was not making enough money from Rockefeller Center leases by the 1970s, since a series of negotiations with Rockefeller Center Inc. (now Rockefeller Group) had effectively reduced the annual lease payment to $11 million. The university's funds