Thriller (Michael Jackson album) the opinion that he was a "musical phenomenon" and that "in the world of pop music, there is Michael Jackson and there is everybody else". Jackson changed the way the industry functioned: both as an artistic persona and as a financial, profitable entity. His attorney John Branca observed that Jackson achieved the highest royalty rate in the music industry to that point: approximately $2 (US$ in dollars) for each album sold. As a result, Jackson earned record-breaking profits from compact disc sales and from the sale of copies of the documentary, "The Making of Michael Jackson's Thriller", produced by Jackson
Thriller (Michael Jackson album) House. The album was one of the first to use music videos as successful promotional tools, and the videos for the songs "Thriller", "Billie Jean", and "Beat It" all received regular rotation on MTV. In 2001, a special edition reissue was released, which contains additional audio interviews, demo recordings and the song "Someone in the Dark", a Grammy-winning track from the "E.T. the Extra-Terrestrial" storybook. In 2008, "Thriller" was reissued again as "Thriller 25", containing remixes with contemporary artists, previously unreleased songs, and a DVD with three music videos and Jackson's performance of "Billie Jean" from the 1983 television special