Presidency of Calvin Coolidge Presidency of Calvin Coolidge The presidency of Calvin Coolidge began on August 2, 1923, when Calvin Coolidge became President of the United States upon the sudden death of Warren G. Harding, and ended on March 4, 1929. A member of the Republican Party, Coolidge had been Vice President of the United States for when he became the 30th President of the United States. Elected to a full four–year term in 1924, Coolidge gained a reputation as a small-government conservative. Coolidge was succeeded by Secretary of Commerce Herbert Hoover after the 1928 presidential election. Coolidge adeptly handled the aftermath of several
Presidency of Calvin Coolidge in 1912, would allow a Democrat to win the presidency. After the conventions and the death of his younger son Calvin, Coolidge became withdrawn; he later said that "when he [the son] died, the power and glory of the Presidency went with him." It was the most subdued campaign since 1896, partly because of Coolidge's grief, but also because of his naturally non-confrontational style. Coolidge relied on advertising executive Bruce Barton to lead his messaging campaign, and Barton's ads depicted Coolidge as a symbol of solidity in an era of speculation. Although the Harding administration had been tarred by several