Polaroid Corporation in 2001, its brand and assets were sold off. The "new" Polaroid formed as a result, and itself declared bankruptcy in 2008, resulting in a further sale and in the present-day Polaroid Corporation. In May 2017, the brand and intellectual property of the Polaroid corporation were acquired by the largest shareholder of the Impossible Project, which had originally started out in 2008 by producing new instant films for Polaroid cameras. The Impossible Project was renamed Polaroid Originals in September 2017. The original Polaroid Corporation was founded in Cambridge, Massachusetts, by Edwin Land in 1937. Described by "The Boston Globe" as
Camera fixed format. With some systems it was also possible to create an instant image negative, from which then could be made copies in the photo lab. The ultimate development was the SX-70 system of Polaroid, in which a row of ten shots – engine driven – could be made without having to remove any cover sheets from the picture. There were instant cameras for a variety of formats, as well as cartridges with instant film for normal system cameras. In the single-lens reflex camera, the photographer sees the scene through the camera lens. This avoids the problem of parallax which