Truth or Dare by Madonna collaborated with perfume maker Stephen Nilsen. A promotional campaign was announced for the release, with Madonna to be featured in print-ads, television, and online marketing campaign. The singer would collaborate with Fabien Baron on the promotional activities; Baron had worked with Madonna on her 1992 coffee table book, "Sex". To deliver the perfume to beauty editors, Madonna enlisted two handsome male models for the job. This was followed by the first advertisement for the fragrance, illustrating an image of the singer from her 2010 photoshoot with "Interview" magazine. In November 2011, Madonna announced plans of launching her own global lifestyle
Holly Cunningham Moss), but Rhys and Holly of ten argue. However, one day Holly apparently goes missing, although she is actually hiding from Rhys, who lures her out of hiding with an episode of University Challenge. Holly and Rhys end up striking a friendship, however, Cindy ends her relationship with him. Cindy's young half-brother and Holly's friend Tom Cunningham (Ellis Hollins) and Holly find out Mercedes Fisher (Jennifer Metcalfe) has been stealing food from Il Gnosh, which she begins selling for profit. The pair then expose her. Cindy begins to get close to Tony, who impresses both Cindy and Holly. Tony proposes