Dick Martin (comedian) was an immediate hit, becoming the #1 American television program within two months of its debut. It was the top-rated show in its second and third seasons. "Laugh-In" had a kaleidoscopic format, with what was then a uniquely fast-paced stream-of-consciousness style of blackout gags, double entendre, topical satire and catchphrases, much of it delivered by a cast of then-unknowns such as Goldie Hawn, Lily Tomlin, and Arte Johnson. At the center of the maelstrom stood the veterans Rowan and Martin, who bemusedly made no effort to slow down the program. Martin later said, "We designed it so that we are
Rowan & Martin's Laugh-In of DVDs subtitled "The Sock-It-To-Me Collection", with each DVD containing two episodes. On June 19, 2017, Time Life, another direct-response marketer, released "Rowan & Martin's Laugh-In: The Complete Series" on DVD in Region 1 for the very first time, in a deal with current rightsholder Proven Entertainment. The 38-disc set contains all 140 episodes of the series, complete and uncut, restored and remastered as well as many bonus features and a special 32-page collector's book. On September 5, 2017, Time Life began releasing individual complete season sets on DVD, beginning with the first season. This was followed by the second