Like a Prayer (song) the soft drink, she did not bother to hold even a can of the product, leading the author to comment that "Madonna the pop star was going to do it her way, no matter what Madonna the businesswoman had agreed to do". She maintained all along that the Pepsi commercial and the music video were two different commodities and she was right to stand her ground. Taraborrelli noted that after "Like a Prayer", the recruitment of pop stars and athletes to sell soft drinks became commonplace. However, none of them generated the level of excitement on par with Pepsi's failed
I Say a Little Prayer by the RIAA. "Prayer" became Franklin's ninth and last consecutive Hot 100 top 10 hit on the Atlantic label. Franklin's "Prayer" has a special significance in her UK career, as with its September 1968 No. 4 peak it became Franklin's biggest UK hit; subsequently Franklin has surpassed that track's UK peak only with her No. 1 collaboration with George Michael, "I Knew You Were Waiting (For Me)". In February 1987, UK music weekly "New Musical Express" published its critics' top 150 singles of all time, with Franklin's "I Say a Little Prayer" ranked at No. 1, followed by Al Green's