Polaroid Corporation in 2001, its brand and assets were sold off. The "new" Polaroid formed as a result, and itself declared bankruptcy in 2008, resulting in a further sale and in the present-day Polaroid Corporation. In May 2017, the brand and intellectual property of the Polaroid corporation were acquired by the largest shareholder of the Impossible Project, which had originally started out in 2008 by producing new instant films for Polaroid cameras. The Impossible Project was renamed Polaroid Originals in September 2017. The original Polaroid Corporation was founded in Cambridge, Massachusetts, by Edwin Land in 1937. Described by "The Boston Globe" as
Polaroid Land Camera 1000 Polaroid Land Camera 1000 The Land Camera 1000 is an instant camera manufactured by Polaroid Corporation. In the United States, it was marketed as the OneStep. Based on the Polaroid SX-70, the camera includes a one element plastic lens, fixed focus and an exposure compensation dial knob. It uses the SX-70 time zero film, now manufactured by Polaroid Originals. There is a flash specifically made for this model: the Q-light flash. They had two unique shutter colors: red and green. The Polaroid SX-70, while popular when released, was considered expensive at a cost of $180. Thus, Polaroid created cheaper alternatives: