Truth or Dare by Madonna collaborated with perfume maker Stephen Nilsen. A promotional campaign was announced for the release, with Madonna to be featured in print-ads, television, and online marketing campaign. The singer would collaborate with Fabien Baron on the promotional activities; Baron had worked with Madonna on her 1992 coffee table book, "Sex". To deliver the perfume to beauty editors, Madonna enlisted two handsome male models for the job. This was followed by the first advertisement for the fragrance, illustrating an image of the singer from her 2010 photoshoot with "Interview" magazine. In November 2011, Madonna announced plans of launching her own global lifestyle
Holly Barton a drugs counsellor again. Holly becomes disillusioned with her life in the village and decides to move to London to live with Roz, who has got a job there. Holly is also offered a job in designing. Adam is angry and believes that the family should stick together due to their father's death, but Holly is adamant that she is going and Hannah decides to join her. After a farewell drinks gathering in The Woolpack, Holly and Hannah bid farewell to Moira and Adam and leave the village. Four years later, Holly returns and takes Cain's car. Moira and Cain