Truth or Dare by Madonna collaborated with perfume maker Stephen Nilsen. A promotional campaign was announced for the release, with Madonna to be featured in print-ads, television, and online marketing campaign. The singer would collaborate with Fabien Baron on the promotional activities; Baron had worked with Madonna on her 1992 coffee table book, "Sex". To deliver the perfume to beauty editors, Madonna enlisted two handsome male models for the job. This was followed by the first advertisement for the fragrance, illustrating an image of the singer from her 2010 photoshoot with "Interview" magazine. In November 2011, Madonna announced plans of launching her own global lifestyle
Holly Barton being a "free spirit with a sense of adventure." Powles opined Holly is "the kind of girl who will get on with anybody." She becomes friends with the people she meets and does not judge a book by its cover. Holly is loyal to her family and close to her mother, who she shares a strong bond with. Holly and her brother, Adam, have grown up together and there is only a year between them. Adam is quite protective of his sister. Holly loves Hannah to bits and they enjoy teasing each other. Holly does not spend her time reading