CNN Checkout Channel Channel was only available at a total of 840 stores covering 17 markets. The "Philadelphia Inquirer" likened CNN Checkout Channel to a "cut-down" version of CNN Headline News; its news programming consisted of summaries of headlines and short feature segments. Commercials, which last 15 to 30 seconds, took 40 percent of the airtime. The service's news content was tailored to different demographics based on two dayparts; the stories focused more on women by day and men by night. CNN held full editorial control over the content broadcast by the CNN Checkout Channel, and had a staff of 30 employees dedicated
Social media as a news source say they get news from e-mail or social media sites updates, according to a report published by CNN. The survey suggests that Facebook and Twitter make news a more participatory experience than before as people share news articles and comment on other people's posts. According to CNN, in 2010 75% of people got their news forwarded through e-mail or social media posts, whereas 37% of people shared a news item via Facebook or Twitter. In the United States, 81% of people say they look online for news of the weather, first and foremost. National news at 73%, 52% for sports