East of Elephant Rock East of Elephant Rock East of Elephant Rock is a 1977 British independent drama film directed by Don Boyd and starring John Hurt, Jeremy Kemp and Judi Bowker. It was Boyd's second feature film following his little-noticed 1975 "Intimate Reflections". Like William Somerset Maugham's 1927 play "The Letter" and two subsequent film adaptations, its narrative content depended on the 1911 Ethel Proudlock murder in Kuala Lumpur, Malaysia, which became a "cause célèbre" scandalising British colonial society and which had been featured in a "Sunday Observer" article as recently as the year before. Boyd, drawing in part on his own experience
Elephant (1993 film) into an elephant to demonstrate that in a collision at 30 miles per hour, a passenger not wearing a seatbelt can be thrown forward at the force of 3 and a half tons, equivalent to an elephant charging directly at the person in front. The weight of the "elephant" forces the driver through the windscreen, and the front seat passenger gapes in horror as the camera closes in on the driver's body and the wreckage of the car. This was the last public information film about seatbelts to use the Clunk Click Every Trip slogan, here abbreviated to an onomatopoeic