History of the camera in 1948. This was the Polaroid Model 95, the world's first viable instant-picture camera. Known as a Land Camera after its inventor, Edwin Land, the Model 95 used a patented chemical process to produce finished positive prints from the exposed negatives in under a minute. The Land Camera caught on despite its relatively high price and the Polaroid lineup had expanded to dozens of models by the 1960s. The first Polaroid camera aimed at the popular market, the Model 20 Swinger of 1965, was a huge success and remains one of the top-selling cameras of all time. The first camera
Polaroid Corporation cameras, followed in 2011 with the release of much improved color films for Polaroid 600, SX-70 and Spectra Cameras. Polaroid had originally announced a new camera, styled after older models to coincide with the new films, but this was due before Christmas 2010—a deadline which passed with no new information on this new camera. On April 28, 2012, the documentary "Time Zero: The Last Year of Polaroid Film", directed by Grant Hamilton, was released in the U.S. It covers the rise, fall, and grass-roots revival of Polaroid's instant film technology. In summer 2008 Polaroid released the PoGo, an instant photo