Like a Prayer (song) in separate contexts. Taraborrelli commented that "in the end, the events surrounding 'Like a Prayer' only served to enhance Madonna's reputation as a shrewd businesswoman, someone who knows how to sell a concept." Before Madonna's deal with Pepsi, pop stars in general were not given much artistic freedom by sponsors. However, Madonna made it a point to have the commercial be dictated by her. While she said that it was never her intention for Pepsi to get entangled in the controversy of the music video, Taraborrelli observed that Madonna stayed true to herself. Although the commercial intended to promote Pepsi
Like a Prayer (song) really like to thank Pepsi for causing so much controversy." "Like a Prayer" also topped video countdowns and critic lists. It was number one on MTV's countdown of "100 Videos That Broke The Rules" in 2005, and for the 25th anniversary of MTV, viewers voted it as the "Most Groundbreaking Music Video of All Time". In addition, the clip was ranked at number 20 on "Rolling Stone"s "The 100 Top Music Videos" and at number two on VH1's 100 Greatest Videos. Fuse TV named "Like a Prayer" one of its 10 "Videos That Rocked The World". In a 2011 poll