Rowan & Martin's Laugh-In producer mollified him, but had announcer Gary Owens read Johnson's credit as a separate sentence: "Starring Dan Rowan and Dick Martin! And Arte Johnson! With Ruth Buzzi ..." This maneuver gave Johnson star billing, but made it sound like he was still part of the ensemble cast. Johnson left the show after the 1970–71 season. Henry Gibson also departed after the 1970–71 season. Johnson and he were replaced by former "Hogan's Heroes" stars Richard Dawson and Larry Hovis, both of whom had appeared occasionally in the first season. However, the loss of Johnson's many popular characters caused ratings to drop
Rowan & Martin's Laugh-In mentioned, the show created numerous catchphrases: A humor magazine tie-in, "Laugh-In Magazine", was published for one year (12 issues: October 1968 through October 1969—no issue was published December 1968), and a syndicated newspaper comic strip was drawn by Roy Doty and eventually collected for a paperback reprint. The "Laugh-In" trading cards from Topps had a variety of items, such as a card with a caricature of Jo Anne Worley with a large open mouth. With a die-cut hole, the card became interactive; a finger could be inserted through the hole to simulate Worley's tongue. Little doors opened on Joke Wall