Polaroid Corporation a "juggernaut of innovation", in many respects Polaroid was the Apple of its time with a "leader in Edwin Land, a scientist who guided the company as the founding CEO for four decades". Polaroid’s initial market was in polarized sunglasses — spawned from Land’s self-guided research in light polarization. Land, having completed his freshman year at Harvard University, left to pursue this market, resulting in Polaroid's birth. Land later returned to Harvard to continue his research. Polaroid, owning patents to its polarizer technology, got its start by employing polarization in products that included 3-D movies and glare-reducing goggles for dogs.
Land Camera to expose, develop, and fix the photo into a plastic envelope commonly associated with a Polaroid photo. The Polaroid SX-70 camera was the first to utilize this film. Improvements in SX-70 film led to the higher speed 600 series film, then to different formats such as 500 series (captiva), and spectra. The original cameras folded into the body and used bellows to protect the light path. The film was put on two spools, one with the negative roll, and one with the positive paper and reagent pods. The film developed inside the camera. The exception to this is the Polaroid