Polaroid Corporation a "juggernaut of innovation", in many respects Polaroid was the Apple of its time with a "leader in Edwin Land, a scientist who guided the company as the founding CEO for four decades". Polaroid’s initial market was in polarized sunglasses — spawned from Land’s self-guided research in light polarization. Land, having completed his freshman year at Harvard University, left to pursue this market, resulting in Polaroid's birth. Land later returned to Harvard to continue his research. Polaroid, owning patents to its polarizer technology, got its start by employing polarization in products that included 3-D movies and glare-reducing goggles for dogs.
Instant camera but similar modifications on other Fujifilm cartridges can be made. Fujifilm was one of the first manufactures who have added different shooting modes to Polaroid cameras. "Kid mode" for example, will shoot photos at a faster shutter speed for capturing fast moving objects or people. Fujifilm later introduced Instax Mini 8 and advertised as the "cutest camera" targeting young women and girls. Shortly after, they introduced Instax Mini 90 and Instax mini 70, Targeting middle-aged men with the new sleek and classic design. In the late 1990s Fujifilm introduced a new series of cameras using a new film called Instax