Miss World Sweden Miss World Sweden Miss World Sweden is a national Beauty pageant that has selected Sweden's representative to the Miss World pageant. Firstly, Miss Sweden which ran from 1949 to 2003, by the female magazine "VeckoRevyn" and production company "Strix" in partnership with MTG. The competition qualified delegates to the global contest Miss World. As the competition stopped running, it was replaced by separate pageants with various franchises, but lost the franchise in 2003. The pageant is under sponsorship by Studio Fashion Inc and the marketing is made by the women's magazine "Hänt Extra". Sweden has the longest unbroken participation at
Alternative Miss World "The Alternative Miss World". The first Alternative Miss World was held on 25 March 1972 in the studio of Andrew Logan in Downham Road, Hackney which was a converted jigsaw factory. The event was inspired by a visit to the Crufts dog show, and the contestants in the competition would be judged on the same criteria as the dogs at Crufts: poise, personality and originality. The competition follows the format used by Miss World whereby the contestants are required to wear three separate sets of costumes – daywear, swimwear and evening wear. The first event was attended by David Hockney