Frank Sinatra 50th birthday, prompted "Billboard" to proclaim that he may have reached the "peak of his eminence". In June 1965, Sinatra, Sammy Davis, Jr., and Dean Martin played live in St. Louis to benefit Dismas House, a prisoner rehabilitation and training center with nationwide programs that in particular helped serve African Americans. The Rat Pack concert, called The Frank Sinatra Spectacular, was broadcast live via satellite to numerous movie theaters across America. The album "September of My Years" was released September 1965, and went on to win the Grammy Award for best album of the year. Granata considers the album to
Sammy Davis Jr. "Diamonds Are Forever", but the scene was cut. In Japan, Davis appeared in television commercials for coffee, and in the United States he joined Sinatra and Martin in a radio commercial for a Chicago car dealership. On May 27–28, 1973, Davis hosted (with Monty Hall) the first annual, 20-hour Highway Safety Foundation telethon. Guests included Muhammad Ali, Paul Anka, Jack Barry, Dr. Joyce Brothers, Ray Charles, Dick Clark, Roy Clark, Howard Cosell, Ossie Davis, Ruby Dee, Joe Franklin, Cliff Gorman, Richie Havens, Danny Kaye, Jerry Lewis, Hal Linden, Rich Little, Butterfly McQueen, Minnie Pearl, Boots Randolph, Tex Ritter, Phil Rizzuto,