University Square (Madison) University Square (Madison) University Square Madison is a urban infill development in the City of Madison, Wisconsin. The planning for the University Square Project was started in 1999 by Greg Rice, owner of Executive Management, Inc. Greg chose Potter Lawson, Inc., in 1999 as the architect for the project. After years of planning, construction began on June 2, 2006 and was completed in August, 2008. The developer and majority owner of the project is Executive Management, Inc, a Madison based development firm, with Steve Brown Apartments and the University of Wisconsin as part owners. University Square consists of three main
Madison Square Mall Center in late 2014. In addition to the in-line mall stores, several other businesses are located in the Madison Square complex, including a Holiday Inn hotel, a Steak 'n Shake restaurant, and a TouchStar Cinemas movie theater. Former businesses in the complex include Romano's Macaroni Grill and Lone Star Steakhouse & Saloon. Madison Square Mall had been renovated twice since its opening, first in 1994 and again in 2006. In the years following the renovation of 2006, a decrease in foot traffic and an increased crime threat lead to many tenants of the mall relocating to other locations. A riot