Rockefeller Center of "festivity" around it, unlike most other office buildings in America. Sigfried Giedion wrote in his book "Space, Time and Architecture" that Rockefeller Center's design was akin to a "civic center" whose design represented the 1930s version of the future. Henry Luce, the founder of Time Inc., said in 1941 that Rockefeller Center represented "the true world of tomorrow", as opposed to the 1939 New York World's Fair, whose "World of Tomorrow" representations "are today junk piles under the winter snow". Novelist Gertrude Stein said in 1935, "The view of Rockefeller Center from Fifth Avenue is the most beautiful thing
Rockefeller University on York Avenue. Richard P. Lifton—previously the executive director of the Center for Human Genetics and Genomics at Yale University—became the university's eleventh president on September 1, 2016. The Rockefeller University Press publishes the "Journal of Experimental Medicine", the "Journal of Cell Biology", and "The Journal of General Physiology". The Rockefeller University was founded in June 1901 as The Rockefeller Institute for Medical Research—often called simply The Rockefeller Institute—by John D. Rockefeller, who had founded the University of Chicago in 1889, upon advice by his adviser Frederick T. Gates and action taken in March 1901 by his son, John D.