University Square (Madison) University Square (Madison) University Square Madison is a urban infill development in the City of Madison, Wisconsin. The planning for the University Square Project was started in 1999 by Greg Rice, owner of Executive Management, Inc. Greg chose Potter Lawson, Inc., in 1999 as the architect for the project. After years of planning, construction began on June 2, 2006 and was completed in August, 2008. The developer and majority owner of the project is Executive Management, Inc, a Madison based development firm, with Steve Brown Apartments and the University of Wisconsin as part owners. University Square consists of three main
Madison Square and Madison Square Park on 22nd Street where the Flatiron Building would eventually be built, had four-stories of its back wall facing Madison Square, so Eno rented it out to advertisers, including the "New York Times", who installed a sign made up of electric lights. Eno later put a canvas screen on the wall, and projected images on it from a magic lantern on top of one of his smaller buildings on the lot, presenting both advertisements and interesting pictures in alternation. Both the "Times" and the "New York Tribune" began using the screen for news bulletins, and on election nights crowds of tens