Truth or Dare by Madonna collaborated with perfume maker Stephen Nilsen. A promotional campaign was announced for the release, with Madonna to be featured in print-ads, television, and online marketing campaign. The singer would collaborate with Fabien Baron on the promotional activities; Baron had worked with Madonna on her 1992 coffee table book, "Sex". To deliver the perfume to beauty editors, Madonna enlisted two handsome male models for the job. This was followed by the first advertisement for the fragrance, illustrating an image of the singer from her 2010 photoshoot with "Interview" magazine. In November 2011, Madonna announced plans of launching her own global lifestyle
Herman Taller Herman Taller Herman Taller (5 May 1906, Baia de Aramă - June 1984, Warsaw, Poland) was a Romanian-born American doctor who advocated weight loss based on a low-carbohydrate diet with polyunsaturated fats including safflower oil. He was the author of the controversial best selling book, "Calories Don't Count". The FDA charged that the 1961 book, which cited a specific source of safflower oil capsules in the first printings, existed solely to promote the sales of safflower oil capsules. In 1962, FDA Commissioner George Larrick said: "This bestselling book was deliberately created and used to promote these worthless safflower oil capsules