It Was Written "Illmatic", the album contains a more detailed and elaborate production, while it shares similarity to the G-funk sound, relying heavily on sampled and looped funk grooves. "It Was Written" has Nas experimenting with a theatrical mafioso concept under the alias of "Nas Escobar" (inspired by the Colombian drug lord Pablo Escobar). The album's subject matter has been noted for its focus on materialistic excess and other mafioso lyrical themes. Jon Pareles of "The New York Times" wrote of Nas's shift in lyrical themes from "Illmatic", stating he "repeatedly cites the Colombian drug kingpin Pablo Escobar and drops brand names of
Pablo Escobar fragmentation of the Medellín Cartel, the cocaine market became dominated by the rival Cali Cartel until the mid-1990s when its leaders were either killed or captured by the Colombian government. The Robin Hood image that Escobar had cultivated maintained a lasting influence in Medellín. Many there, especially many of the city's poor whom Escobar had aided while he was alive, mourned his death, and over 25,000 people attended his funeral. Some of them consider him a saint and pray to him for receiving divine help. On July 4, 2006, Virginia Vallejo, the television anchorwoman who was romantically involved with Escobar