Polaroid Corporation in 2001, its brand and assets were sold off. The "new" Polaroid formed as a result, and itself declared bankruptcy in 2008, resulting in a further sale and in the present-day Polaroid Corporation. In May 2017, the brand and intellectual property of the Polaroid corporation were acquired by the largest shareholder of the Impossible Project, which had originally started out in 2008 by producing new instant films for Polaroid cameras. The Impossible Project was renamed Polaroid Originals in September 2017. The original Polaroid Corporation was founded in Cambridge, Massachusetts, by Edwin Land in 1937. Described by "The Boston Globe" as
Land Camera to expose, develop, and fix the photo into a plastic envelope commonly associated with a Polaroid photo. The Polaroid SX-70 camera was the first to utilize this film. Improvements in SX-70 film led to the higher speed 600 series film, then to different formats such as 500 series (captiva), and spectra. The original cameras folded into the body and used bellows to protect the light path. The film was put on two spools, one with the negative roll, and one with the positive paper and reagent pods. The film developed inside the camera. The exception to this is the Polaroid