Thriller (Michael Jackson album) the opinion that he was a "musical phenomenon" and that "in the world of pop music, there is Michael Jackson and there is everybody else". Jackson changed the way the industry functioned: both as an artistic persona and as a financial, profitable entity. His attorney John Branca observed that Jackson achieved the highest royalty rate in the music industry to that point: approximately $2 (US$ in dollars) for each album sold. As a result, Jackson earned record-breaking profits from compact disc sales and from the sale of copies of the documentary, "The Making of Michael Jackson's Thriller", produced by Jackson
Thriller (Michael Jackson album) through the use of complex story lines, dance routines, special effects and cameo appearances by well known personalities. When the 14-minute-long "Thriller" video aired, MTV ran it twice an hour to meet demand. The short film marked an increase in scale for music videos and has been routinely named the best music video ever. The popularity of the video sent the album back to number one in the album chart, but Jackson's label did not support the release of the third music video from the album. They were already pleased with its success, so Jackson convinced MTV to fund the