Instant camera Instant camera The instant camera is a type of camera which uses self-developing film to create a chemically developed print shortly after taking the picture. Polaroid Corporation pioneered (and patented) consumer friendly instant cameras and film, and were followed by various other manufacturers. The invention of commercially viable instant cameras,are which were easy to use, is generally credited to American scientist Edwin Land, who unveiled the first commercial instant camera, the model 95 Land Camera, in 1948, a year after unveiling instant film in New York City. The earliest instant camera, which consisted of a camera and portable wet darkroom
Polaroid Corporation several former Polaroid employees to their staff. The company expects the agreement to yield $1.3 billion in retail sales over an unspecified period beginning in 2009. On January 5, 2010, Polaroid appointed Lady Gaga as "Creative Director" for the company. A press release stated that she would be the "new face" of Polaroid. In 2017, the holding corporation for Polaroid, PLR IP Holdings, LLC, was acquired by Polish investor Oskar Smołokowski. The last factory producing Polaroid instant picture film cartridges in Enschede, Netherlands, under the trademark "Impossible", which had already been led by Smołokowski as CEO, was rebranded to "Polaroid