The Complete Book of Running The Complete Book of Running The Complete Book of Running is a 1977 non-fiction book written by Jim Fixx. The book discusses not only the physical benefits of running, but its psychological benefits as well: increasing self-esteem, acquiring a "high" from running, and being able to cope better with pressure and tension. Jim Fixx was the author of the 1977 best-seller "The Complete Book of Running", which sold over one million copies. Fixx is credited with popularizing the sport of running and contributing to the 1970s running boom through regular media appearances that touted the health benefits of exercise. Predisposed
Masters athletics 10-year age groups for all events. Inspired by these first nationals, participants founded their own masters meets across the United States and into Canada. Also helping light a fire under sedentary seniors was retired Air Force Maj. Kenneth H. Cooper, a physician whose 1968 book "Aerobics" created a running craze. Former University of Oregon coach Bill Bowerman, who in 1962 witnessed older people doing "jogging" in New Zealand, also is credited with fanning masters flames with his many articles written on the subject in the 1960s. In October 1971, Pain and his travel-agent wife, Helen, traveled to London, Munich, Copenhagen