Political life of Frank Sinatra policy. In 1961, an African-American couple entered the lobby of the hotel and were blocked by the security guard, witnessed by Sinatra and Davis. Sinatra told the guards that they were his guests and let them into the hotel. Sinatra subsequently swore profusely down the phone to Sands executive Carl Cohen at how ridiculous the situation was, and the following day, Davis approached Jack Entratter and the hotel soon began hiring black waiters and busboys. Sinatra's support for Sammy Davis, Jr., however, didn't stop the occasional racist jibe from him and the other Rat Pack members at concerts. On January
Frank Sinatra Enterprises as the company which administers the rights for the usage of Frank Sinatra's recordings from his time spent on the Reprise Records label, as well as a number of other recordings, films and images. It also issues licences for the usage of Sinatra's name and likeness. It was formed by Warner Music Group alongside the Sinatra family; specifically his children, Frank Sinatra, Jr., Nancy Sinatra and Tina Sinatra. Prior to the founding of the new label, Tina and attorney Robert A. Finkelstein were managing the Sinatra rights, but found that the work required a larger team to work on it.