Newport Jazz Festival Saratoga Performing Arts Center during the following year. He established the Newport Jazz Festival-Saratoga and remained in New York City, retaining the Newport Jazz Festival-New York in what amounted to an expansion. The Saratoga addition began a trend of using the "Newport Jazz Festival" name outside of Newport, as in the Newport Jazz Festival in Madarao, Japan, from 1982 to 2004. During the 1970s, the Newport Jazz Festival pioneered corporate sponsorship of music festivals. Working with Schlitz and KOOL, the festival changed its name based on what company was sponsoring. In 1981, George Wein brought the Newport Jazz Festival back
Cheltenham Jazz Festival Peyroux, Robert Mitchell, Alex Wilson, Pat Martino, Dave Douglas, Don Byron, John Surman, Nikki Yeoh, BBC Concert Orchestra, Dave Liebman, Imelda May, Lea Delaria, and the Scratch Perverts. After being previous partners with the Festival (as the 'official drink' in 2007, hosting the popular 'Budvar Jazz Marquee' and hosting the competition 'Budvar Brewed Jazz' in 2008), the year 2009 saw the Czech beer company Budvar successfully become the title sponsors of Cheltenham's Jazz Festival, making the full name "Budvar Cheltenham Jazz Festival". Eartha Kitt (in her last-ever UK performance), Cleo Laine, Maceo Parker, Carol Brewster, Dennis Rollins, John Dankworth, Ruby