Like a Prayer (song) use the commercial to launch "Like a Prayer" globally before its actual release—the first time something like this was being done in the music industry. Pepsi also benefited from having their product associated with Madonna, thereby creating promotion. According to the company's advertising head Alan Pottasch, "the global media buy and unprecedented debut of this long awaited single will put Pepsi first and foremost in consumer's minds". Madonna had initially refused to dance and sing in the commercial, but later accepted after being introduced to choreographer Vince Paterson. Pepsi premiered the commercial during the global telecast of the 31st Grammy
Livin' on a Prayer second-hardest hit state after New York, suffering hundreds of casualties among both WTC workers and first responders – the band performed an acoustic version of this song for New York. Bon Jovi performed a similar version as part of the special "". In 2006, online voters rated "Livin' on a Prayer" No. 1 on VH1's list of The 100 Greatest Songs of the '80s. More recently, in New Zealand, "Livin' on a Prayer" was No. 1 on the C4 music channel's show "U Choose 40", on the 80's Icons list. It was also No. 1 on the "Sing-a-long Classics List".