Like a Prayer (song) use the commercial to launch "Like a Prayer" globally before its actual release—the first time something like this was being done in the music industry. Pepsi also benefited from having their product associated with Madonna, thereby creating promotion. According to the company's advertising head Alan Pottasch, "the global media buy and unprecedented debut of this long awaited single will put Pepsi first and foremost in consumer's minds". Madonna had initially refused to dance and sing in the commercial, but later accepted after being introduced to choreographer Vince Paterson. Pepsi premiered the commercial during the global telecast of the 31st Grammy
Like Omigod! The 80s Pop Culture Box (Totally) be from the lesser-known artists who were one-hit wonders, although music from the best-selling artists of the era are also included. In addition, many of the 1980s musical styles—rock, pop, country pop, new wave, funk, disco and rhythm and blues—are represented. A majority of the tracks on the first 5½ discs focus on 1980–1985, while the remaining tracks cover the period of 1986–1989. Like Omigod! The 80s Pop Culture Box (Totally) Like Omigod! The 80s Pop Culture Box (Totally) is a seven-disc, 142-track box set of popular music hits of the 1980s. Released by Rhino Records in 2002, the box