Dick Martin (comedian) was an immediate hit, becoming the #1 American television program within two months of its debut. It was the top-rated show in its second and third seasons. "Laugh-In" had a kaleidoscopic format, with what was then a uniquely fast-paced stream-of-consciousness style of blackout gags, double entendre, topical satire and catchphrases, much of it delivered by a cast of then-unknowns such as Goldie Hawn, Lily Tomlin, and Arte Johnson. At the center of the maelstrom stood the veterans Rowan and Martin, who bemusedly made no effort to slow down the program. Martin later said, "We designed it so that we are
Rowan & Martin's Laugh-In his life that appearing on "Laugh-In" is what got him elected. And I believe that. And I've had to live with that." In an episode of the ill-fated 1977 revival, a Nixon impersonator says, "I invited the American people to sock-it-to-me... you can stop now". On multiple occasions, producer George Schlatter attempted to get William F. Buckley Jr. to appear on the show, only to be refused each time until he suddenly agreed to an appearance. In the episode that aired December 28, 1970, Buckley appeared in an unusual sit-down segment (portions of which were scattered throughout the episode) flanked