Polaroid Corporation it had asked for. In 1977, Land introduced the Polaroid Instant Home Movie camera named Polavision, based on the Dufaycolor process. However, the product arrived on the market when videotape-based systems were rapidly gaining popularity. Thus it failed to sell well in retail stores and has been described as the swan song for Polaroid. After four decades as chairman, Edwin Land was coerced into resigning and leaving the corporation he had founded. He died in 1991. The "Polavision" debacle eventually caused the company to write off $89 million, including most of the manufactured products. The underlying technology of Polavision was
Polaroid Corporation cameras, followed in 2011 with the release of much improved color films for Polaroid 600, SX-70 and Spectra Cameras. Polaroid had originally announced a new camera, styled after older models to coincide with the new films, but this was due before Christmas 2010—a deadline which passed with no new information on this new camera. On April 28, 2012, the documentary "Time Zero: The Last Year of Polaroid Film", directed by Grant Hamilton, was released in the U.S. It covers the rise, fall, and grass-roots revival of Polaroid's instant film technology. In summer 2008 Polaroid released the PoGo, an instant photo