Hard Rock Cafe The first Hard Rock Cafe (HRC) opened on 14 June 1971 at Old Park Lane, Mayfair, London, under the ownership of young Americans Isaac Tigrett and Peter Morton. Hard Rock initially had an eclectic decor, but it later started to display memorabilia. The chain began to expand worldwide in 1982 with locations in (among others) Toronto, Los Angeles, San Francisco, Chicago, Paris, and Berlin. Hard Rock Cafe locations in the United States vary from smaller, more tourist driven markets (Biloxi, Pigeon Forge, Key West, etc.) to large metropolises (Houston, Philadelphia, New York City, Chicago, Boston, Washington DC, etc.). Hard Rock
Hard Rock Cafe converted into a 160-room Hard Rock Hotel and opened in 2014. A location in Atlantic City, New Jersey was planned, but canceled. All-inclusive resorts operate under the Hard Rock brand in Mexico and the Dominican Republic. In 2013, the Hard Rock Rocksino Northfield Park, opened as a joint slot machine and track venture. The Rocksino is located near Cleveland. In 2015, Hard Rock announced a new hotel in Bogotá, Colombia, which will open in 2019. The company had plans to open in the biggest financial district in Colombia, the "Centro Internacional", but it revised those plans. The hotel will be