Polaroid Corporation in 2001, its brand and assets were sold off. The "new" Polaroid formed as a result, and itself declared bankruptcy in 2008, resulting in a further sale and in the present-day Polaroid Corporation. In May 2017, the brand and intellectual property of the Polaroid corporation were acquired by the largest shareholder of the Impossible Project, which had originally started out in 2008 by producing new instant films for Polaroid cameras. The Impossible Project was renamed Polaroid Originals in September 2017. The original Polaroid Corporation was founded in Cambridge, Massachusetts, by Edwin Land in 1937. Described by "The Boston Globe" as
Instant camera camera at the subject, framed it and took the photo. The camera and film did the rest, including adjusting the exposure settings, taking care of focusing (Sonar autofocus models only), utilising a flash if necessary (600 series and up), and ejecting the film, which developed without intervention from the photographer. The SX-70 instant camera (1972–1981) not only revolutionized the photographic market, but also influenced the art and way of taking photographs. Many photographers began to see the Polaroid as an unfinished canvas that needed a personal touch and, although some already retouched their snapshots before the appearance of the SX-70,