Like a Prayer (song) use the commercial to launch "Like a Prayer" globally before its actual release—the first time something like this was being done in the music industry. Pepsi also benefited from having their product associated with Madonna, thereby creating promotion. According to the company's advertising head Alan Pottasch, "the global media buy and unprecedented debut of this long awaited single will put Pepsi first and foremost in consumer's minds". Madonna had initially refused to dance and sing in the commercial, but later accepted after being introduced to choreographer Vince Paterson. Pepsi premiered the commercial during the global telecast of the 31st Grammy
Like a Prayer (album) language and imagery". According to the list of "All-TIME 100 Albums" by "Time" magazine's critics, "Like a Prayer" is one of the 100 greatest and most influential musical compilations since 1954. In 2003, "Rolling Stone" magazine named it the 239th greatest album of all time. Apart from that the album was also featured in the "Women Who Rock" list made in 2012, at number 18. "Like a Prayer" is also featured in the book "1001 Albums You Must Hear Before You Die". In 2006, "Q" magazine placed the album at number 14 in its list of "40 Best Albums of