Like a Prayer (song) use the commercial to launch "Like a Prayer" globally before its actual release—the first time something like this was being done in the music industry. Pepsi also benefited from having their product associated with Madonna, thereby creating promotion. According to the company's advertising head Alan Pottasch, "the global media buy and unprecedented debut of this long awaited single will put Pepsi first and foremost in consumer's minds". Madonna had initially refused to dance and sing in the commercial, but later accepted after being introduced to choreographer Vince Paterson. Pepsi premiered the commercial during the global telecast of the 31st Grammy
The Woman Who Had No Shadow The Woman Who Had No Shadow "The Woman Who Had No Shadow" is a Scandinavian fairy tale, included by Sven Grundtvig in "Gamle danske Minder i Folkemunde" and Ella Ohlson in "Sagor från Ångermanland". It is Aarne-Thompson type 755, Sin and grace. A woman, wishing to have no children, threw rocks into a well at a witch's direction. Thereafter, she had no shadow. Her husband, the parson, demanded to know why and threw her out, saying that their slate roof would blossom with flowers before she was forgiven. One day, a beggar woman sought refuge there; she died in the