Paul Reubens for a full-length Pee-wee Herman film. Reubens' original idea was to do a remake of "Pollyanna", which Reubens claims is his favorite film. Halfway through writing the script, Reubens noticed everyone at Warner Bros. had a bike with them, which inspired Reubens to start on a new script with Phil Hartman. When Reubens and the producers of "Pee-wee's Big Adventure" saw Tim Burton's work on "Vincent" and "Frankenweenie", they chose Burton to be the film's director. The film tells the story of Pee-wee Herman embarking on nationwide adventure in search of his stolen bicycle. The movie went on to gross
Paul Reubens of junk food, all the while trying to release his own sugar-free cereal "Ralston Purina Pee-wee Chow cereal", a project that died after a blind test. With his positive attitude and quirkiness, Pee-wee became an instant cult figure, earning a star on the Hollywood Walk of Fame by 1989, and successfully building a Pee-wee franchise, with toys, clothes and other items generating more than $25 million at its peak in 1988. Reubens also published a book as Pee-wee in 1989 called "Travels with Pee-Wee". CBS aired reruns of "Playhouse" until July 1991, when Reubens was arrested, pulling from their schedule