Polaroid Corporation Polaroid Corporation Polaroid is an American company that is a brand licensor and marketer of its portfolio of consumer electronics to companies that distribute consumer electronics and eyewear. It is best known for its Polaroid instant film and cameras. In 2017, its parent company was acquired by Polish investor Oskar Smołokowski. The company was founded in 1937 by Edwin H. Land, to exploit the use of its Polaroid polarizing polymer. Land ran the company until 1981. Its peak employment was 21,000 in 1978, and its peak revenue was $3 billion in 1991. When the original Polaroid Corporation was declared bankrupt
Polaroid Originals in 2018, the company released a version with a built-in viewfinder that makes framing more accurate, the OneStep 2 Viewfinder. In September 2018, Polaroid Originals introduced the Polaroid OneStep+ instant film camera that uses i-Type film and 600 film. The OneStep+ has built-in Bluetooth wireless technology that allows the camera to be paired with the Polaroid Originals app on an iOS or Android smartphone or tablet. This enables six new features: remote trigger, double exposure, light painting, self timer (with up to a 12 s countdown), manual mode (controlling aperture, shutter speed, flash intensity and photos ejection) and noise trigger.