CNN Checkout Channel Channel was only available at a total of 840 stores covering 17 markets. The "Philadelphia Inquirer" likened CNN Checkout Channel to a "cut-down" version of CNN Headline News; its news programming consisted of summaries of headlines and short feature segments. Commercials, which last 15 to 30 seconds, took 40 percent of the airtime. The service's news content was tailored to different demographics based on two dayparts; the stories focused more on women by day and men by night. CNN held full editorial control over the content broadcast by the CNN Checkout Channel, and had a staff of 30 employees dedicated
William Headline William Headline William Headline (December 24, 1931 – October 20, 2008) served as Washington bureau chief for 12 years during the formative years of CNN and headed the Voter News Service during the United States 2000 presidential election. Given his name and his profession, Wolf Blitzer described Headline as having "the best name in news". William Headline was born in Cleveland, Ohio and grew up in East Aurora, New York. The family surname had been Americanized by his Swedish immigrant ancestors. Headline attended Ohio Wesleyan University where he majored in geology. He was an intelligence officer in the United States