Jim Fixx Jim Fixx James Fuller "Jim" Fixx (April 23, 1932 – July 20, 1984) was an American who wrote the 1977 best-selling book "The Complete Book of Running". He is credited with helping start America's fitness revolution, popularizing the sport of running and demonstrating the health benefits of regular jogging. He died of a heart attack while jogging at 52 years of age. His genetic predisposition for heart problems and other previous lifestyle factors may have caused his heart attack. Born in New York City, Fixx was a graduate of Trinity School in New York and Oberlin College in Ohio. His
Masters athletics 10-year age groups for all events. Inspired by these first nationals, participants founded their own masters meets across the United States and into Canada. Also helping light a fire under sedentary seniors was retired Air Force Maj. Kenneth H. Cooper, a physician whose 1968 book "Aerobics" created a running craze. Former University of Oregon coach Bill Bowerman, who in 1962 witnessed older people doing "jogging" in New Zealand, also is credited with fanning masters flames with his many articles written on the subject in the 1960s. In October 1971, Pain and his travel-agent wife, Helen, traveled to London, Munich, Copenhagen