Truth or Dare by Madonna initially launched with handbags, footwear, accessories, intimates and fragrances. Since the Material Girl clothing was aimed at teenagers, Madonna's targe for the brand was women in the age range of 27–50. In an interview with "Women's Wear Daily", Madonna stated her inspiration behind the name Truth or Dare: Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality. I have always been obsessed by fragrance and for years wanted to create something personal that
Holly Barton "What's on TV" writer, Miller explained that Aaron uses Holly to convince people that he is not gay. When asked if Aaron fancies Holly or if he is just using her, Miller said "He does genuinely like Holly but he's sexually confused and constantly questioning himself 'Am I gay? Am I not gay? Do I want Holly? Or Adam?' It's a love triangle in the most confusing sense for Aaron. He wants to convince everyone, including himself, he isn't gay." Adam later tells Holly that Aaron tried to kiss him, but she does not believe him. Holly breaks up with