Truth or Dare by Madonna brand, called Truth or Dare by Madonna; it is her second lifestyle brand following Material Girl with her daughter Lourdes. The architect of the brand is "MG Icon" which is a joint venture between Iconix Brand Group Inc., Madonna and her manager Guy Oseary. The chief executive officer of Iconix Brand Group, Neil Cole, felt that there is enough interest behind fashion brands introduced by Madonna. Drawing the example of the Material Girl brand—which was already a commercial success—Cole believed that there would be high demand for a brand that is endoresed solely by Madonna. Truth or Dare would be
Holly Hunter struggles among Kentucky coal-mine workers. Hunter would continue her small screen streak with a role in "When Billie Beat Bobby", playing tennis pro Billie Jean King in the fact-based story of King's famed exhibition match with Bobby Riggs; and as narrator of "Eco Challenge New Zealand" before returning to film work with a minor role in the 2002 drama "Moonlight Mile". The following year found Hunter in the redemption drama "Levity". Also in 2003, Hunter had the role of a mother named Melanie Freeland, whose daughter is troubled and going through the perils of being a teenager in the film