Rockefeller Center Christmas Tree (2012–present), and Hoda Kotb (2017–present). Tallest Tree on Record Rockefeller Center Christmas Tree The Rockefeller Center Christmas Tree is a large Christmas tree placed annually in Rockefeller Center, in Midtown Manhattan. The tree is erected in mid November and lit in a public ceremony in late November or early December. Since 1997, the lighting has been broadcast live, to hundreds of millions, on NBC's "Christmas in Rockefeller Center" telecast on a Wednesday after Thanksgiving. The broadcast features live entertainment and a tree lighting ceremony, where the tree is lit by the current Mayor of New York City and special guests.
Rockefeller Center to make a profit on the site as quickly as possible, Rockefeller devised new plans within a month so that the site could become profitable. The developers entered into talks with Radio Corporation of America (RCA) and its subsidiaries, National Broadcasting Company (NBC) and Radio-Keith-Orpheum (RKO), to build a mass media entertainment complex on the site. By May, RCA and its affiliates had made an agreement with Rockefeller Center managers to lease space and develop part of the complex. Todd released a new plan "G-3" in January 1930. Two months later, an "H plan" was released with facilities for "television,