Frank Sinatra of the hotel and were blocked by the security guard, Sinatra and Sammy Davis, Jr. forced the hotel management to begin hiring black waiters and busboys. On January 27, 1961, Sinatra played a benefit show at Carnegie Hall for Martin Luther King, Jr. and led his fellow Rat Pack members and Reprise label mates in boycotting hotels and casinos that refused entry to black patrons and performers. According to his son, Frank Sinatra Jr., King sat weeping in the audience at one of his father's concerts in 1963 as Sinatra sang "Ol' Man River", a song from the musical "Show
Frank Sinatra Enterprises Frank Sinatra Enterprises Frank Sinatra Enterprises (LLC) is a speciality record label founded in 2007 by Warner Music Group and the Sinatra family to manage the licence likeness rights to Frank Sinatra, as well as the singer's recordings at Reprise Records during the 1960s. In 2013, it was announced that a deal was struck with Universal Music Group to combine those recordings with his work at Capitol Records from the 1950s under UMG imprint called Signature Sinatra. A series of events to celebrate Sinatra's centenary in 2015 was organised and entitled "Sinatra 100". Frank Sinatra Enterprises was founded in 2007