Political life of Frank Sinatra policy. In 1961, an African-American couple entered the lobby of the hotel and were blocked by the security guard, witnessed by Sinatra and Davis. Sinatra told the guards that they were his guests and let them into the hotel. Sinatra subsequently swore profusely down the phone to Sands executive Carl Cohen at how ridiculous the situation was, and the following day, Davis approached Jack Entratter and the hotel soon began hiring black waiters and busboys. Sinatra's support for Sammy Davis, Jr., however, didn't stop the occasional racist jibe from him and the other Rat Pack members at concerts. On January
Frank Sinatra artists were promised creative control over their music, as well as a guarantee that they would eventually gain "complete ownership of their work, including publishing rights." Under Sinatra the company developed into a music industry "powerhouse", and he later sold it for an estimated $80million. His first album on the label, "Ring-a-Ding-Ding!" (1961), was a major success, peaking at No.4 on "Billboard". The album was released in February 1961, the same month that Reprise Records released Ben Webster's "The Warm Moods", Sammy Davis, Jr.'s "The Wham of Sam", Mavis River's "Mavis" and Joe E. Lewis's "It is Now Post Time".