Truth or Dare by Madonna collaborated with perfume maker Stephen Nilsen. A promotional campaign was announced for the release, with Madonna to be featured in print-ads, television, and online marketing campaign. The singer would collaborate with Fabien Baron on the promotional activities; Baron had worked with Madonna on her 1992 coffee table book, "Sex". To deliver the perfume to beauty editors, Madonna enlisted two handsome male models for the job. This was followed by the first advertisement for the fragrance, illustrating an image of the singer from her 2010 photoshoot with "Interview" magazine. In November 2011, Madonna announced plans of launching her own global lifestyle
Holly Cunningham man in and apologize, finding out his name is Wes and that he coincidentally already knows Jade. Wes forgives them, but when Wes and Holly are alone, Wes acts violent towards her. Holly tells Callum about this although Callum refuses to believe it, causing them to argue. During a house party on the trip, Wes joins Holly alone in the bedroom and forces her to let him take topless pictures of her or he will report her to the police for nearly shooting him. He is then interrupted by Theresa, who is also at the party, and Wes then leaves.