Polaroid Corporation in 2001, its brand and assets were sold off. The "new" Polaroid formed as a result, and itself declared bankruptcy in 2008, resulting in a further sale and in the present-day Polaroid Corporation. In May 2017, the brand and intellectual property of the Polaroid corporation were acquired by the largest shareholder of the Impossible Project, which had originally started out in 2008 by producing new instant films for Polaroid cameras. The Impossible Project was renamed Polaroid Originals in September 2017. The original Polaroid Corporation was founded in Cambridge, Massachusetts, by Edwin Land in 1937. Described by "The Boston Globe" as
Instant camera but similar modifications on other Fujifilm cartridges can be made. Fujifilm was one of the first manufactures who have added different shooting modes to Polaroid cameras. "Kid mode" for example, will shoot photos at a faster shutter speed for capturing fast moving objects or people. Fujifilm later introduced Instax Mini 8 and advertised as the "cutest camera" targeting young women and girls. Shortly after, they introduced Instax Mini 90 and Instax mini 70, Targeting middle-aged men with the new sleek and classic design. In the late 1990s Fujifilm introduced a new series of cameras using a new film called Instax