Like a Prayer (song) use the commercial to launch "Like a Prayer" globally before its actual release—the first time something like this was being done in the music industry. Pepsi also benefited from having their product associated with Madonna, thereby creating promotion. According to the company's advertising head Alan Pottasch, "the global media buy and unprecedented debut of this long awaited single will put Pepsi first and foremost in consumer's minds". Madonna had initially refused to dance and sing in the commercial, but later accepted after being introduced to choreographer Vince Paterson. Pepsi premiered the commercial during the global telecast of the 31st Grammy
Like a Prayer (song) also included on the soundtrack EP, "". The cover version reached number 28 in Australia, number 27 in Canada, number two in Ireland, and number 16 in the United Kingdom. In the United States, the song reached number 27 on the "Billboard" Hot 100, while debuting and peaking on the Hot Digital Songs chart at number ten, with sales of 87,000 copies. DJs Meck and Dino created a mashup of the former's 2007 single, "Feels Like Home", with "Like a Prayer" and released it with the name as "Feels Like a Prayer". The song reached the top ten in Belgium