Oscar bait line is "Go for "Oscar Gold"!" In the British comedy series "Extras", actress Kate Winslet plays a caricature of herself desperate for an Oscar. During the episode, Winslet tells the character Andy Millman (portrayed by Ricky Gervais) that she took the role in the unnamed Holocaust film, claiming that films such as "Schindler's List" and "The Pianist" have "Oscars coming out of the arse". Later in the episode, Winslet also muses that "playing a mental" also guarantees an Oscar win. Winslet would later win her first Academy Award, Best Actress, for her role as an illiterate former Nazi in "The
Oscar bait nominated for Oscars. For that reason studios plan their Oscar promotional campaigns long before the movie is even released. It has been estimated that The Weinstein Company spent $15 million on its Oscar campaign for "The King's Speech", almost as much as was spent on the Oscar campaign of Weinstein-produced 1998 Best Picture Winner "Shakespeare in Love". Actors, too, benefit at least financially from Oscar wins. Agents and managers estimate that their clients can get as much as 20% more money for their next projects if they win an Oscar or at least received a nomination. Natalie Portman was expected