Like a Prayer (song) use the commercial to launch "Like a Prayer" globally before its actual release—the first time something like this was being done in the music industry. Pepsi also benefited from having their product associated with Madonna, thereby creating promotion. According to the company's advertising head Alan Pottasch, "the global media buy and unprecedented debut of this long awaited single will put Pepsi first and foremost in consumer's minds". Madonna had initially refused to dance and sing in the commercial, but later accepted after being introduced to choreographer Vince Paterson. Pepsi premiered the commercial during the global telecast of the 31st Grammy
Like a Prayer (song) to ecstatic effect, the whole thing takes you there again and again". Sal Cinquemani from "Slant Magazine" was impressed with the production of the song, complimenting its "church-like" reverence and the religious sentiments. In the United States, "Like a Prayer" debuted at number 38 on the "Billboard" Hot 100, and reached the top of the chart on the issue dated April 22, 1989. It was number one for three weeks, before being replaced by Bon Jovi's "I'll Be There for You". The track topped the Dance Club Songs chart, while reaching number three on the Adult Contemporary chart and number