Dick Martin (comedian) was an immediate hit, becoming the #1 American television program within two months of its debut. It was the top-rated show in its second and third seasons. "Laugh-In" had a kaleidoscopic format, with what was then a uniquely fast-paced stream-of-consciousness style of blackout gags, double entendre, topical satire and catchphrases, much of it delivered by a cast of then-unknowns such as Goldie Hawn, Lily Tomlin, and Arte Johnson. At the center of the maelstrom stood the veterans Rowan and Martin, who bemusedly made no effort to slow down the program. Martin later said, "We designed it so that we are
Rowan & Martin's Laugh-In Mendelsohn, Dave Cox, Jim Carlson, Lorne Michaels and Hart Pomerantz, John Carsey, Gene Farmer, John Rappaport and Stephen Spears, Jeremy Lloyd, Jack Douglas, Jim Abell and Chet Dowling, Barry Took, E. Jack Kaplan, Larry Siegel and Jack S. Margolis, Don Reo and Allan Katz, Jack Wohl and Richard Goren (also credited as Rowby Greeber and Rowby Goren), Gene Perret and Bill Richmond, and Bob Howard. Script supervisors for "Laugh-In" included Digby Wolfe (season 1), Phil Hahn and Jack Hanrahan (season 2), Allan Manings (season 3), Marc London and David Panich (seasons 3–6), and Jim Mulligan (season 6). The musical director