Polaroid Corporation in 2001, its brand and assets were sold off. The "new" Polaroid formed as a result, and itself declared bankruptcy in 2008, resulting in a further sale and in the present-day Polaroid Corporation. In May 2017, the brand and intellectual property of the Polaroid corporation were acquired by the largest shareholder of the Impossible Project, which had originally started out in 2008 by producing new instant films for Polaroid cameras. The Impossible Project was renamed Polaroid Originals in September 2017. The original Polaroid Corporation was founded in Cambridge, Massachusetts, by Edwin Land in 1937. Described by "The Boston Globe" as
Polaroid Corporation cameras, followed in 2011 with the release of much improved color films for Polaroid 600, SX-70 and Spectra Cameras. Polaroid had originally announced a new camera, styled after older models to coincide with the new films, but this was due before Christmas 2010—a deadline which passed with no new information on this new camera. On April 28, 2012, the documentary "Time Zero: The Last Year of Polaroid Film", directed by Grant Hamilton, was released in the U.S. It covers the rise, fall, and grass-roots revival of Polaroid's instant film technology. In summer 2008 Polaroid released the PoGo, an instant photo