Polaroid Corporation in 2001, its brand and assets were sold off. The "new" Polaroid formed as a result, and itself declared bankruptcy in 2008, resulting in a further sale and in the present-day Polaroid Corporation. In May 2017, the brand and intellectual property of the Polaroid corporation were acquired by the largest shareholder of the Impossible Project, which had originally started out in 2008 by producing new instant films for Polaroid cameras. The Impossible Project was renamed Polaroid Originals in September 2017. The original Polaroid Corporation was founded in Cambridge, Massachusetts, by Edwin Land in 1937. Described by "The Boston Globe" as
Instant camera it was from the appearance of this that the artist had interest in giving this more personal touch and in experimenting with the photographs, and that is that the film of this camera allowed to modify, scratch and distort the emulsion, resulting in an image with varied effects. The artist Lucas Samaras, for example, was among the first to modify the images taken with the Polaroid SX-70 through the "Polaroid transfer". Thus, he developed the series "autoentrevistas", a set of self-portraits in which he takes the place of a model in different circumstances. John Reuter, the director of the 20