Construction of Rockefeller Center 19 buildings. Construction of Rockefeller Center The construction of the Rockefeller Center complex in New York City was conceived as an urban renewal project in the late 1920s, spearheaded by John D. Rockefeller Jr. to help revitalize Midtown Manhattan. Rockefeller Center is located on one of Columbia University's former campuses and is bounded by Fifth Avenue to the east, Sixth Avenue (Avenue of the Americas) to the west, 48th Street to the south, and 51st Street to the north. The center occupies in total, with some of office space. Columbia University had acquired the site in the early 19th century
Rockefeller Center to make a profit on the site as quickly as possible, Rockefeller devised new plans within a month so that the site could become profitable. The developers entered into talks with Radio Corporation of America (RCA) and its subsidiaries, National Broadcasting Company (NBC) and Radio-Keith-Orpheum (RKO), to build a mass media entertainment complex on the site. By May, RCA and its affiliates had made an agreement with Rockefeller Center managers to lease space and develop part of the complex. Todd released a new plan "G-3" in January 1930. Two months later, an "H plan" was released with facilities for "television,