Like a Prayer (song) use the commercial to launch "Like a Prayer" globally before its actual release—the first time something like this was being done in the music industry. Pepsi also benefited from having their product associated with Madonna, thereby creating promotion. According to the company's advertising head Alan Pottasch, "the global media buy and unprecedented debut of this long awaited single will put Pepsi first and foremost in consumer's minds". Madonna had initially refused to dance and sing in the commercial, but later accepted after being introduced to choreographer Vince Paterson. Pepsi premiered the commercial during the global telecast of the 31st Grammy
The Boy Who Had an Eating Match with a Troll The Boy Who Had an Eating Match with a Troll The Boy Who Had an Eating Match with a Troll () is a Norwegian fairy tale collected by Asbjørnsen and Moe. The troll is, as commonly depicted, not very intelligent and has poor vision, while the boy is clever, outwitting the troll to win an eating contest. A farmer sent his sons to cut wood in a forest he owned, to pay off debts. A troll threatened them as they came, one by one; the two older ones allowed themselves to be chased off, but the youngest son (known in