Pinewood Studios continued to be based at the studios since then. J. Arthur Rank (by now Lord Rank) retired as chairman in 1962 and was succeeded by John Davis, who had begun to move the Rank Organisation away from mass film production and towards more profitable and less risky businesses like bingo and holidays. The 1970s were an uncertain period for Pinewood and the film industry in general, with the studios being used more for television programmes, including ITC Entertainment's "UFO" (1970), "The Persuaders!" (1971), starring Tony Curtis and Roger Moore, and "" (1975–77). Throughout the lean years of the 1970s the
Somerville Open Studios year. Orange balloons have become a signature of SOS, where they mark an artist's studio which is open to be visited. Orange information kiosks have been introduced to provide more guidance. Several trolley-cars are also rented for the duration of event, on which volunteer guides direct people to workspaces and local landmarks. In 2002 the organization introduced the Artist’s Choice Exhibit at the Somerville Museum. In 2011 a Volunteer Art Show was initiated to reward those who volunteer at the event. In 2012 was the first runway-style SOS Fashion Show, along with an SOS Film Festival for video artists. As