Polaroid Corporation a "juggernaut of innovation", in many respects Polaroid was the Apple of its time with a "leader in Edwin Land, a scientist who guided the company as the founding CEO for four decades". Polaroid’s initial market was in polarized sunglasses — spawned from Land’s self-guided research in light polarization. Land, having completed his freshman year at Harvard University, left to pursue this market, resulting in Polaroid's birth. Land later returned to Harvard to continue his research. Polaroid, owning patents to its polarizer technology, got its start by employing polarization in products that included 3-D movies and glare-reducing goggles for dogs.
Polaroid Originals products for use in some existing Polaroid cameras, beginning mass production and sales in 2010. They generated USD270,000 in profit on USD4 million in revenue and sold 500,000+ units. In January 2012, the company announced that it and Polaroid would launch a range of collectible products, called The Polaroid Classic range, that originate from different periods of Polaroid's history. Between six and ten products will be released each year. In July 2013, Florian Kaps announced his 'retirement' from the project and Creed O'Hanlon took over the role as CEO. In December 2014, The Impossible Project announced that Oskar Smołokowski would