Like a Prayer (song) use the commercial to launch "Like a Prayer" globally before its actual release—the first time something like this was being done in the music industry. Pepsi also benefited from having their product associated with Madonna, thereby creating promotion. According to the company's advertising head Alan Pottasch, "the global media buy and unprecedented debut of this long awaited single will put Pepsi first and foremost in consumer's minds". Madonna had initially refused to dance and sing in the commercial, but later accepted after being introduced to choreographer Vince Paterson. Pepsi premiered the commercial during the global telecast of the 31st Grammy
Anyone Who Had a Heart (song) the Land of Make Believe" and included session drummer Gary Chester. According to published reports, Warwick nailed the tune in only one take – though an alternative remix of the take appears on a compilation album released in 1976 by Springboard International. Released on the Scepter label in November 1963, "Anyone Who Had a Heart" broke in Detroit, where it reached No.1 that December. The track became Warwick's first Top Ten single in January 1964, peaking at No.8 on the "Billboard" Hot 100 and the "Cash Box" Pop 100 that February, also reaching No.6 on the "Cash Box" R&B chart.