University Square (Madison) University Square (Madison) University Square Madison is a urban infill development in the City of Madison, Wisconsin. The planning for the University Square Project was started in 1999 by Greg Rice, owner of Executive Management, Inc. Greg chose Potter Lawson, Inc., in 1999 as the architect for the project. After years of planning, construction began on June 2, 2006 and was completed in August, 2008. The developer and majority owner of the project is Executive Management, Inc, a Madison based development firm, with Steve Brown Apartments and the University of Wisconsin as part owners. University Square consists of three main
Madison Square and Madison Square Park and Chelsea is to the west. Within the area, Madison Avenue continues to be primarily a business district, while Broadway just north of the square holds many small "wholesale" and import shops. The area west of the square remains mostly commercial, but with many residential structures being built. In 1989, the city's Landmarks Preservation Commission had created the Ladies' Mile Historic District to protect and preserve the area. Additionally, since 2001, the Madison Square North Historic District for the area north and west of the park, in the neighborhood that since 1999 has been referred to as NoMad ("NOrth of