Truth or Dare by Madonna brand, called Truth or Dare by Madonna; it is her second lifestyle brand following Material Girl with her daughter Lourdes. The architect of the brand is "MG Icon" which is a joint venture between Iconix Brand Group Inc., Madonna and her manager Guy Oseary. The chief executive officer of Iconix Brand Group, Neil Cole, felt that there is enough interest behind fashion brands introduced by Madonna. Drawing the example of the Material Girl brand—which was already a commercial success—Cole believed that there would be high demand for a brand that is endoresed solely by Madonna. Truth or Dare would be
Holly Barton a drugs counsellor again. Holly becomes disillusioned with her life in the village and decides to move to London to live with Roz, who has got a job there. Holly is also offered a job in designing. Adam is angry and believes that the family should stick together due to their father's death, but Holly is adamant that she is going and Hannah decides to join her. After a farewell drinks gathering in The Woolpack, Holly and Hannah bid farewell to Moira and Adam and leave the village. Four years later, Holly returns and takes Cain's car. Moira and Cain