Frank Sinatra 50th birthday, prompted "Billboard" to proclaim that he may have reached the "peak of his eminence". In June 1965, Sinatra, Sammy Davis, Jr., and Dean Martin played live in St. Louis to benefit Dismas House, a prisoner rehabilitation and training center with nationwide programs that in particular helped serve African Americans. The Rat Pack concert, called The Frank Sinatra Spectacular, was broadcast live via satellite to numerous movie theaters across America. The album "September of My Years" was released September 1965, and went on to win the Grammy Award for best album of the year. Granata considers the album to
Frank Sinatra artists were promised creative control over their music, as well as a guarantee that they would eventually gain "complete ownership of their work, including publishing rights." Under Sinatra the company developed into a music industry "powerhouse", and he later sold it for an estimated $80million. His first album on the label, "Ring-a-Ding-Ding!" (1961), was a major success, peaking at No.4 on "Billboard". The album was released in February 1961, the same month that Reprise Records released Ben Webster's "The Warm Moods", Sammy Davis, Jr.'s "The Wham of Sam", Mavis River's "Mavis" and Joe E. Lewis's "It is Now Post Time".