University Square (Madison) University Square (Madison) University Square Madison is a urban infill development in the City of Madison, Wisconsin. The planning for the University Square Project was started in 1999 by Greg Rice, owner of Executive Management, Inc. Greg chose Potter Lawson, Inc., in 1999 as the architect for the project. After years of planning, construction began on June 2, 2006 and was completed in August, 2008. The developer and majority owner of the project is Executive Management, Inc, a Madison based development firm, with Steve Brown Apartments and the University of Wisconsin as part owners. University Square consists of three main
Madison Square and Madison Square Park the Flatiron Building, the Toy Center, the New York Life Building, the New York Merchandise Mart, the Appellate Division Courthouse, the Met Life Tower, and One Madison Park, a 50-story condominium tower. The area where Madison Square is now had been a swampy hunting ground crossed by Cedar Creek – which was later renamed Madison Creek – from east to west, and first came into use as a public space in 1686. It was a Potter's Field in the 1700s. In 1807, "The Parade", a tract of about 240 acres (97.12 hectares) from 23rd to 34th Streets and Third to