Truth or Dare by Madonna brand, called Truth or Dare by Madonna; it is her second lifestyle brand following Material Girl with her daughter Lourdes. The architect of the brand is "MG Icon" which is a joint venture between Iconix Brand Group Inc., Madonna and her manager Guy Oseary. The chief executive officer of Iconix Brand Group, Neil Cole, felt that there is enough interest behind fashion brands introduced by Madonna. Drawing the example of the Material Girl brand—which was already a commercial success—Cole believed that there would be high demand for a brand that is endoresed solely by Madonna. Truth or Dare would be
Holly Coat-of-arms. The Druids held that "leaves of holly offered protection against evil spirits" and thus "wore holly in their hair". In the "Harry Potter" novels, holly is used as the wood in Harry's wand. In some Traditions of Wicca, the Holly King is one of the faces of the Sun God. He is born at Midsummer and rules from Mabon to Ostara. Holly Ilex , or holly, is a genus of about 480 species of flowering plants in the family Aquifoliaceae, and the only living genus in that family. The species are evergreen or deciduous trees, shrubs, and climbers from