Like a Prayer (song) use the commercial to launch "Like a Prayer" globally before its actual release—the first time something like this was being done in the music industry. Pepsi also benefited from having their product associated with Madonna, thereby creating promotion. According to the company's advertising head Alan Pottasch, "the global media buy and unprecedented debut of this long awaited single will put Pepsi first and foremost in consumer's minds". Madonna had initially refused to dance and sing in the commercial, but later accepted after being introduced to choreographer Vince Paterson. Pepsi premiered the commercial during the global telecast of the 31st Grammy
The Boy Who Had an Eating Match with a Troll the boy took his gold and silver and paid off the family debt. The story was adapted into a 1967 puppet animation directed by Ivo Caprino, titled "Gutten som kappåt med trollet". The film credits Peter Christen Asbjørnsen as having collected the tale, despite "Norwegian Folktales" attributing it to Jørgen Moe. The Boy Who Had an Eating Match with a Troll The Boy Who Had an Eating Match with a Troll () is a Norwegian fairy tale collected by Asbjørnsen and Moe. The troll is, as commonly depicted, not very intelligent and has poor vision, while the boy is clever,