Rockefeller Center of "festivity" around it, unlike most other office buildings in America. Sigfried Giedion wrote in his book "Space, Time and Architecture" that Rockefeller Center's design was akin to a "civic center" whose design represented the 1930s version of the future. Henry Luce, the founder of Time Inc., said in 1941 that Rockefeller Center represented "the true world of tomorrow", as opposed to the 1939 New York World's Fair, whose "World of Tomorrow" representations "are today junk piles under the winter snow". Novelist Gertrude Stein said in 1935, "The view of Rockefeller Center from Fifth Avenue is the most beautiful thing
30 Rockefeller Plaza building was too expensive for the opera to fund by itself, and it needed an endowment, and the project ultimately gained the support of John D. Rockefeller Jr. The planned opera house was canceled in December 1929 due to various issues. Raymond Hood, Rockefeller Center's lead architect, came up with the idea to negotiate with the Radio Corporation of America (RCA) and its subsidiaries, National Broadcasting Company (NBC) and Radio-Keith-Orpheum (RKO), to build a mass media entertainment complex on the site. By May 1930, RCA and its affiliates had made an agreement with Rockefeller Center managers. RCA would lease of