Polaroid Corporation in 2001, its brand and assets were sold off. The "new" Polaroid formed as a result, and itself declared bankruptcy in 2008, resulting in a further sale and in the present-day Polaroid Corporation. In May 2017, the brand and intellectual property of the Polaroid corporation were acquired by the largest shareholder of the Impossible Project, which had originally started out in 2008 by producing new instant films for Polaroid cameras. The Impossible Project was renamed Polaroid Originals in September 2017. The original Polaroid Corporation was founded in Cambridge, Massachusetts, by Edwin Land in 1937. Described by "The Boston Globe" as
Polaroid i-Zone above the film. A mirror behind the lens would project the picture through the shutter onto the film below. One major marketing point for the camera was its ease of use: the camera had only three aperture settings, selected by a lever that pointed to a picture representing when each setting would be appropriate, be it indoors, outdoors on a sunny day, or outdoors on a cloudy day. After taking a photo, the lever would automatically revert to the off position to save power. Film for this camera was discontinued in 2006. Polaroid i-Zone The Polaroid i-Zone was a type