Truth or Dare by Madonna initially launched with handbags, footwear, accessories, intimates and fragrances. Since the Material Girl clothing was aimed at teenagers, Madonna's targe for the brand was women in the age range of 27–50. In an interview with "Women's Wear Daily", Madonna stated her inspiration behind the name Truth or Dare: Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality. I have always been obsessed by fragrance and for years wanted to create something personal that
Holly Yashi Holly Yashi Holly Yashi, Inc. is a jewelry designer and manufacturer located in the northern California town of Arcata, CA. Founded in 1981, Holly Yashi produces handmade jewelry designed by Holly Hosterman, who has been recognized for her distinctive use of the precious and highly reactive metal niobium. Holly Yashi is also known for its technical innovations in working with niobium, such as the development of proprietary hand-coloration and image-embossing processes, as well as the employment of a powerful water jet which uses tiny fragments of crushed garnets to produce intricate filigree. Hosterman and Paul Lubitz founded Holly Yashi in