Like a Prayer (song) use the commercial to launch "Like a Prayer" globally before its actual release—the first time something like this was being done in the music industry. Pepsi also benefited from having their product associated with Madonna, thereby creating promotion. According to the company's advertising head Alan Pottasch, "the global media buy and unprecedented debut of this long awaited single will put Pepsi first and foremost in consumer's minds". Madonna had initially refused to dance and sing in the commercial, but later accepted after being introduced to choreographer Vince Paterson. Pepsi premiered the commercial during the global telecast of the 31st Grammy
Anyone Who Had a Heart (song) No.5 in Italy with "Quelli che hanno un cuore" that September; in October 1964 Clark reached No.1 in Spain - for a two-week period - with "Tú no tienes corazón". The success of Petula Clark's translated version of "Anyone Who Had a Heart" did not preclude the Dionne Warwick original reaching No.7 in Spain; Warwick's version also charted in France at No.57 and in Italy at No.30. In Germany, Clark's specialized cover, "Alles ist nun vorbei", was assigned a tandem chart ranking with both the Dionne Warwick and the Cilla Black versions of "Anyone Who Had a Heart" by with