Polaroid Eyewear Such glasses could screen out glare rather than simply darken the landscape. Land and Wheelwright contracted to begin production of Polaroid Day Glasses, a longtime source of revenue for Polaroid. With venture capital from railroad tycoon W. Averill Harriman and merchant banker and part-time songwriter James P. Warburg, Edwin Land, George Wheelwright, and Julius Silver incorporated Polaroid Corporation on September 13, 1937. Polaroid began the manufacturing of polarizing sheet for windows in railroad observation cars. In 1939 Day Glasses were the source of most of Polaroid's $35,000 profit. Although sales rose to $1 million in 1941, the company's 1940 losses
Polaroid Corporation several former Polaroid employees to their staff. The company expects the agreement to yield $1.3 billion in retail sales over an unspecified period beginning in 2009. On January 5, 2010, Polaroid appointed Lady Gaga as "Creative Director" for the company. A press release stated that she would be the "new face" of Polaroid. In 2017, the holding corporation for Polaroid, PLR IP Holdings, LLC, was acquired by Polish investor Oskar Smołokowski. The last factory producing Polaroid instant picture film cartridges in Enschede, Netherlands, under the trademark "Impossible", which had already been led by Smołokowski as CEO, was rebranded to "Polaroid