Polaroid Corporation it had asked for. In 1977, Land introduced the Polaroid Instant Home Movie camera named Polavision, based on the Dufaycolor process. However, the product arrived on the market when videotape-based systems were rapidly gaining popularity. Thus it failed to sell well in retail stores and has been described as the swan song for Polaroid. After four decades as chairman, Edwin Land was coerced into resigning and leaving the corporation he had founded. He died in 1991. The "Polavision" debacle eventually caused the company to write off $89 million, including most of the manufactured products. The underlying technology of Polavision was
Polaroid Originals products for use in some existing Polaroid cameras, beginning mass production and sales in 2010. They generated USD270,000 in profit on USD4 million in revenue and sold 500,000+ units. In January 2012, the company announced that it and Polaroid would launch a range of collectible products, called The Polaroid Classic range, that originate from different periods of Polaroid's history. Between six and ten products will be released each year. In July 2013, Florian Kaps announced his 'retirement' from the project and Creed O'Hanlon took over the role as CEO. In December 2014, The Impossible Project announced that Oskar Smołokowski would