Thriller (Michael Jackson album) the opinion that he was a "musical phenomenon" and that "in the world of pop music, there is Michael Jackson and there is everybody else". Jackson changed the way the industry functioned: both as an artistic persona and as a financial, profitable entity. His attorney John Branca observed that Jackson achieved the highest royalty rate in the music industry to that point: approximately $2 (US$ in dollars) for each album sold. As a result, Jackson earned record-breaking profits from compact disc sales and from the sale of copies of the documentary, "The Making of Michael Jackson's Thriller", produced by Jackson
Thriller 25 extended "Billie Jean" and a digital booklet. Copies bought in Target, Best Buy, Circuit City and Independent Music Stores in the US feature the bonus tracks "Billie Jean (Four on the Floor Club Mix)", "Thriller (Def Thrill Remix)", "Wanna Be Startin' Somethin' (Extended 12" Mix)" and "Billie Jean (Four on the Floor Radio Mix)" respectively. Sony also released a "fan pack" containing "Thriller 25" and the "Number Ones" DVD. To help promote the album, Jackson's website was recreated and accounts on both MySpace and Facebook were set up. On February 3, 2008 a Sobe advertisement was aired during Super Bowl