Like a Prayer (song) use the commercial to launch "Like a Prayer" globally before its actual release—the first time something like this was being done in the music industry. Pepsi also benefited from having their product associated with Madonna, thereby creating promotion. According to the company's advertising head Alan Pottasch, "the global media buy and unprecedented debut of this long awaited single will put Pepsi first and foremost in consumer's minds". Madonna had initially refused to dance and sing in the commercial, but later accepted after being introduced to choreographer Vince Paterson. Pepsi premiered the commercial during the global telecast of the 31st Grammy
Like a Prayer (song) really like to thank Pepsi for causing so much controversy." "Like a Prayer" also topped video countdowns and critic lists. It was number one on MTV's countdown of "100 Videos That Broke The Rules" in 2005, and for the 25th anniversary of MTV, viewers voted it as the "Most Groundbreaking Music Video of All Time". In addition, the clip was ranked at number 20 on "Rolling Stone"s "The 100 Top Music Videos" and at number two on VH1's 100 Greatest Videos. Fuse TV named "Like a Prayer" one of its 10 "Videos That Rocked The World". In a 2011 poll