Like a Prayer (song) jail and tells the police that she had witnessed the crime and that the black man is innocent; the police release him. The video ends as Madonna dances in front of the burning crosses, and then everybody involved in the story line takes a bow as curtains come down on the set. In January 1989, while the music video was still being filmed, Pepsi-Cola announced that they had signed Madonna for US$5 million deal to feature the singer and "Like a Prayer" for the company's television commercial. The deal also included Pepsi sponsoring Madonna's next world tour. Madonna wanted to
Like a Prayer (album) platinum by the Canadian Recording Industry Association (CRIA) for shipments of 500,000 copies. In the United Kingdom, "Like a Prayer" debuted at number one on the UK Albums Chart, on April 1, 1989. It remained on this position for two weeks and a total of 72 weeks on the chart. The album was certified four times platinum on February 1, 1995 for shipments of 1,200,000 copies. In France, the album debuted at number one on the French Albums Chart on April 9, 1989, staying there for two weeks, then descending down the chart, having spent a total of thirty-six weeks