Truth or Dare by Madonna brand, called Truth or Dare by Madonna; it is her second lifestyle brand following Material Girl with her daughter Lourdes. The architect of the brand is "MG Icon" which is a joint venture between Iconix Brand Group Inc., Madonna and her manager Guy Oseary. The chief executive officer of Iconix Brand Group, Neil Cole, felt that there is enough interest behind fashion brands introduced by Madonna. Drawing the example of the Material Girl brand—which was already a commercial success—Cole believed that there would be high demand for a brand that is endoresed solely by Madonna. Truth or Dare would be
Herman Taller Herman Taller Herman Taller (5 May 1906, Baia de Aramă - June 1984, Warsaw, Poland) was a Romanian-born American doctor who advocated weight loss based on a low-carbohydrate diet with polyunsaturated fats including safflower oil. He was the author of the controversial best selling book, "Calories Don't Count". The FDA charged that the 1961 book, which cited a specific source of safflower oil capsules in the first printings, existed solely to promote the sales of safflower oil capsules. In 1962, FDA Commissioner George Larrick said: "This bestselling book was deliberately created and used to promote these worthless safflower oil capsules