Michael Jackson's Thriller (music video) zombies who attended rehearsals at nearby Mecca Live Studio in the weeks leading up to the parade. Lexington’s annual Thriller Parade attracts around 20,000 spectators and features multiple actors playing the role of Michael Jackson. In 2011, the red jacket worn by Jackson in the video was auctioned for $1.8 million. A Hollywood production company attempted to turn Jackson's song "Billie Jean", which is also featured on Jackson's "Thriller" album, into a feature film, but no plans were completed. In 2009, Jackson sold the "Thriller" rights to the Nederlander Organization to stage a Broadway musical based on the video. "Thriller"
Thriller 25 extended "Billie Jean" and a digital booklet. Copies bought in Target, Best Buy, Circuit City and Independent Music Stores in the US feature the bonus tracks "Billie Jean (Four on the Floor Club Mix)", "Thriller (Def Thrill Remix)", "Wanna Be Startin' Somethin' (Extended 12" Mix)" and "Billie Jean (Four on the Floor Radio Mix)" respectively. Sony also released a "fan pack" containing "Thriller 25" and the "Number Ones" DVD. To help promote the album, Jackson's website was recreated and accounts on both MySpace and Facebook were set up. On February 3, 2008 a Sobe advertisement was aired during Super Bowl