Paul Reubens the ethics of reciprocity. Reubens believed that children liked the "Playhouse" because it was fast-paced, colorful and "never talked them down"; while parents liked the "Playhouse" because it reminded them of the past. In 1986, Reubens (billed as Paul Mall) was the voice of the ship's computer in "Flight of the Navigator". In 1987, Reubens provided the voice of REX, the main robot in the George Lucas produced Disneyland attraction, Star Tours, and reprised the role of Pee-wee Herman in cameo appearances in the film "Back to the Beach" and TV show "Sesame Street", the latter of which made a
Paul Reubens of junk food, all the while trying to release his own sugar-free cereal "Ralston Purina Pee-wee Chow cereal", a project that died after a blind test. With his positive attitude and quirkiness, Pee-wee became an instant cult figure, earning a star on the Hollywood Walk of Fame by 1989, and successfully building a Pee-wee franchise, with toys, clothes and other items generating more than $25 million at its peak in 1988. Reubens also published a book as Pee-wee in 1989 called "Travels with Pee-Wee". CBS aired reruns of "Playhouse" until July 1991, when Reubens was arrested, pulling from their schedule