Michael Jackson's Thriller (music video) zombies who attended rehearsals at nearby Mecca Live Studio in the weeks leading up to the parade. Lexington’s annual Thriller Parade attracts around 20,000 spectators and features multiple actors playing the role of Michael Jackson. In 2011, the red jacket worn by Jackson in the video was auctioned for $1.8 million. A Hollywood production company attempted to turn Jackson's song "Billie Jean", which is also featured on Jackson's "Thriller" album, into a feature film, but no plans were completed. In 2009, Jackson sold the "Thriller" rights to the Nederlander Organization to stage a Broadway musical based on the video. "Thriller"
Thriller (Michael Jackson album) House. The album was one of the first to use music videos as successful promotional tools, and the videos for the songs "Thriller", "Billie Jean", and "Beat It" all received regular rotation on MTV. In 2001, a special edition reissue was released, which contains additional audio interviews, demo recordings and the song "Someone in the Dark", a Grammy-winning track from the "E.T. the Extra-Terrestrial" storybook. In 2008, "Thriller" was reissued again as "Thriller 25", containing remixes with contemporary artists, previously unreleased songs, and a DVD with three music videos and Jackson's performance of "Billie Jean" from the 1983 television special