British Airways ethnic liveries Under service with Qantas, the British Airways titles were removed and replaced with Qantas' own, but the remainder of the livery was left unchanged. Finally in May 2001 the new Chief Executive, Rod Eddington, announced the entire fleet would receive the new Union flag livery. Eddington argued that while an attempt to increase the airline's appeal was not a bad thing, the exercise hurt the image of the carrier among its core customers — those that are attracted by the British identity, which the ethnic tailfins diluted somewhat. British Airways ethnic liveries In 1997 British Airways (BA) adopted a new
City Airline established in 1997, originally operating wet leases for British Midland Airways. On 10 September 2001, it started its own regional services from Gothenburg, much of which correspond to the needs of large companies based in Gothenburg, most notably Volvo Cars with its links to Birmingham (Jaguar Cars), Volvo Trucks with links to Lyon (Renault Trucks) and AstraZeneca with links to Manchester Airport. It has from around 2008 expanded in the leisure market with destinations such as Barcelona, Nice and Mallorca. City Airline has signed a codeshare agreement with Scandinavian Airlines. On 29 April 2011, City Airline announced that Swedish regional