Political life of Frank Sinatra 27, 1961, Sinatra played a benefit show at Carnegie Hall for Martin Luther King, Jr. and led his fellow Rat Pack members and Reprise label mates in boycotting hotels and casinos that refused entry to black patrons and performers. He often spoke from the stage on desegregation and repeatedly played benefits on behalf of King and his movement. According to his son, Frank Sinatra, Jr., King sat weeping in the audience at one of his father's concerts in 1963 as Sinatra sang "Ol' Man River", a song from the musical "Show Boat" that is sung by an African-American stevedore. His
Sammy Davis Jr. "Diamonds Are Forever", but the scene was cut. In Japan, Davis appeared in television commercials for coffee, and in the United States he joined Sinatra and Martin in a radio commercial for a Chicago car dealership. On May 27–28, 1973, Davis hosted (with Monty Hall) the first annual, 20-hour Highway Safety Foundation telethon. Guests included Muhammad Ali, Paul Anka, Jack Barry, Dr. Joyce Brothers, Ray Charles, Dick Clark, Roy Clark, Howard Cosell, Ossie Davis, Ruby Dee, Joe Franklin, Cliff Gorman, Richie Havens, Danny Kaye, Jerry Lewis, Hal Linden, Rich Little, Butterfly McQueen, Minnie Pearl, Boots Randolph, Tex Ritter, Phil Rizzuto,