Joe Cocker "Mad Dogs & Englishmen," after the Noël Coward song of the same name. Cocker's music evolved into a more bluesy type of rock, compared to that of the Rolling Stones. During the ensuing Mad Dogs & Englishmen tour (later described by drummer Jim Keltner as "a big, wild party"), Cocker toured 48 cities, recorded a live album, and received very positive reviews from "Time" and "Life" for his performances. However, the pace of the tour was exhausting. Russell and Cocker had personal problems; Cocker became depressed and began drinking excessively as the tour wound down in May 1970. Meanwhile, he
Memphis Mad Dogs tried to copy the Baltimore Stallions' blueprint by getting staff and players who had previous CFL experience. As part of that blueprint, the Mad Dogs hired former CFL coach Adam Rita to become their new offensive coordinator. Rita had coached the Toronto Argonauts and the Edmonton Eskimos to Grey Cup championships in 1991 and 1993. The Mad Dogs then signed veteran QB Damon Allen, who won the Grey Cup with the Eskimos in 1987 and 1993 (the latter with Rita), earning Grey Cup MVP honors in both years. Other notable players on offense included Eddie Brown (SB), Joe Horn (WR)