Like a Prayer (song) in separate contexts. Taraborrelli commented that "in the end, the events surrounding 'Like a Prayer' only served to enhance Madonna's reputation as a shrewd businesswoman, someone who knows how to sell a concept." Before Madonna's deal with Pepsi, pop stars in general were not given much artistic freedom by sponsors. However, Madonna made it a point to have the commercial be dictated by her. While she said that it was never her intention for Pepsi to get entangled in the controversy of the music video, Taraborrelli observed that Madonna stayed true to herself. Although the commercial intended to promote Pepsi
I Say a Little Prayer by the RIAA. "Prayer" became Franklin's ninth and last consecutive Hot 100 top 10 hit on the Atlantic label. Franklin's "Prayer" has a special significance in her UK career, as with its September 1968 No. 4 peak it became Franklin's biggest UK hit; subsequently Franklin has surpassed that track's UK peak only with her No. 1 collaboration with George Michael, "I Knew You Were Waiting (For Me)". In February 1987, UK music weekly "New Musical Express" published its critics' top 150 singles of all time, with Franklin's "I Say a Little Prayer" ranked at No. 1, followed by Al Green's