Like a Prayer (song) jail and tells the police that she had witnessed the crime and that the black man is innocent; the police release him. The video ends as Madonna dances in front of the burning crosses, and then everybody involved in the story line takes a bow as curtains come down on the set. In January 1989, while the music video was still being filmed, Pepsi-Cola announced that they had signed Madonna for US$5 million deal to feature the singer and "Like a Prayer" for the company's television commercial. The deal also included Pepsi sponsoring Madonna's next world tour. Madonna wanted to
Like a Prayer (song) really like to thank Pepsi for causing so much controversy." "Like a Prayer" also topped video countdowns and critic lists. It was number one on MTV's countdown of "100 Videos That Broke The Rules" in 2005, and for the 25th anniversary of MTV, viewers voted it as the "Most Groundbreaking Music Video of All Time". In addition, the clip was ranked at number 20 on "Rolling Stone"s "The 100 Top Music Videos" and at number two on VH1's 100 Greatest Videos. Fuse TV named "Like a Prayer" one of its 10 "Videos That Rocked The World". In a 2011 poll