Like a Prayer (song) use the commercial to launch "Like a Prayer" globally before its actual release—the first time something like this was being done in the music industry. Pepsi also benefited from having their product associated with Madonna, thereby creating promotion. According to the company's advertising head Alan Pottasch, "the global media buy and unprecedented debut of this long awaited single will put Pepsi first and foremost in consumer's minds". Madonna had initially refused to dance and sing in the commercial, but later accepted after being introduced to choreographer Vince Paterson. Pepsi premiered the commercial during the global telecast of the 31st Grammy
The Man Who Had No Idea others." John Clute, however, found it to be "unaccountably genial and without formal bite", such that its "potentially formidable idea gradually declines into doodle". In a 1984 interview, Disch described it as "a story about what our social relationships are really like" and "a springboard to the subject of what do we talk about when we talk about anything. What are all these social interactions "about"? What is the "subject" of them?" The Man Who Had No Idea "The Man Who Had No Idea" is a 1978 science fiction story by Thomas M. Disch. It was first published in "The