Truth or Dare by Madonna collaborated with perfume maker Stephen Nilsen. A promotional campaign was announced for the release, with Madonna to be featured in print-ads, television, and online marketing campaign. The singer would collaborate with Fabien Baron on the promotional activities; Baron had worked with Madonna on her 1992 coffee table book, "Sex". To deliver the perfume to beauty editors, Madonna enlisted two handsome male models for the job. This was followed by the first advertisement for the fragrance, illustrating an image of the singer from her 2010 photoshoot with "Interview" magazine. In November 2011, Madonna announced plans of launching her own global lifestyle
Hardcore Holly the 1995 King of the Ring tournament, defeating Mantaur to qualify before losing to The Roadie in the quarterfinals. He was then the first WWF pay-per-view opponent of Hunter Hearst Helmsley, losing to him at "SummerSlam". At "Survivor Series", Holly was a part of the Underdogs team along with Marty Jannetty, Hakushi and Barry Horowitz. They were defeated by the Body Donnas team of Skip, Zip, Rad Radford and The 1-2-3 Kid. Despite lasting nearly 40 minutes in the Royal Rumble, Holly made very few television appearances in the WWF throughout 1996 and 1997. In February 1998, a newly-blonde Holly