Rowan & Martin's Laugh-In for "Laugh-In" was Ian Bernard. He wrote the opening theme music, "Inquisitive Tango", plus the infamous "What's the news across the nation" number. He wrote all the musical "play-ons" that introduced comedy sketches like Lily Tomlin's character, Edith Ann, the little girl who sat in a giant rocking chair, and Arte Johnson's old man character, Tyrone, who always got hit with a purse. He also appeared in many of the cocktail scenes where he directed the band as they stopped and started between jokes. Composer-lyricist Billy Barnes wrote all of the original musical production numbers in the show, and often
Rowan & Martin's Laugh-In mentioned, the show created numerous catchphrases: A humor magazine tie-in, "Laugh-In Magazine", was published for one year (12 issues: October 1968 through October 1969—no issue was published December 1968), and a syndicated newspaper comic strip was drawn by Roy Doty and eventually collected for a paperback reprint. The "Laugh-In" trading cards from Topps had a variety of items, such as a card with a caricature of Jo Anne Worley with a large open mouth. With a die-cut hole, the card became interactive; a finger could be inserted through the hole to simulate Worley's tongue. Little doors opened on Joke Wall