Al Capone charities and was viewed by many as "modern-day Robin Hood". However, the Saint Valentine's Day Massacre, in which seven gang rivals were murdered in broad daylight, damaged Chicago's and Capone's image, leading influential citizens to demand government action and newspapers to dub Capone "Public Enemy No. 1". The federal authorities became intent on jailing Capone and prosecuted him in 1931 for tax evasion. During a highly publicized case, the judge admitted as evidence Capone's admissions of his income and unpaid taxes during prior (and ultimately abortive) negotiations to pay the government taxes he owed. He was convicted and sentenced to
Al Capone in the city. Capone indulged in custom suits, cigars, gourmet food and drink (his preferred liquor was Templeton Rye from Iowa), and female companionship. He was particularly known for his flamboyant and costly jewelry. His favorite responses to questions about his activities were: "I am just a businessman, giving the people what they want"; and, "All I do is satisfy a public demand." Capone had become a national celebrity and talking point. He based himself in Cicero, Illinois after using bribery and widespread intimidation to take over town council elections, and this made it difficult for the North Siders to