General Motors General Motors General Motors Company, commonly referred to as General Motors (GM), is an American multinational corporation headquartered in Detroit that designs, manufactures, markets, and distributes vehicles and vehicle parts, and sells financial services, with global headquarters in Detroit's Renaissance Center. It was originally founded by William C. Durant on September 16, 1908 as a holding company. The company is the largest American automobile manufacturer, and one of the world's largest. As of 2018, General Motors is ranked #10 on the Fortune 500 rankings of the largest United States corporations by total revenue. General Motors manufactures vehicles in 37 countries;
Chrysler R platform Chrysler R platform The Chrysler R platform was introduced for the 1979 model year as an attempt to compete with General Motors' downsized standard line (introduced 1977) and the new Ford Panther series. It comprised six models and lasted just three years. As the middle of the 1970s approached, Chrysler was facing an increasingly worrisome organizational and financial situation due to a combination of internal and external factors. The company had suffered the embarrassment of releasing new, bulkier full-sized C-body models for 1974 which promptly flopped due to the 1973 OPEC oil embargo, and unable to fix the mounting difficulties