Truth or Dare by Madonna brand, called Truth or Dare by Madonna; it is her second lifestyle brand following Material Girl with her daughter Lourdes. The architect of the brand is "MG Icon" which is a joint venture between Iconix Brand Group Inc., Madonna and her manager Guy Oseary. The chief executive officer of Iconix Brand Group, Neil Cole, felt that there is enough interest behind fashion brands introduced by Madonna. Drawing the example of the Material Girl brand—which was already a commercial success—Cole believed that there would be high demand for a brand that is endoresed solely by Madonna. Truth or Dare would be
Holly Cunningham Moss), but Rhys and Holly of ten argue. However, one day Holly apparently goes missing, although she is actually hiding from Rhys, who lures her out of hiding with an episode of University Challenge. Holly and Rhys end up striking a friendship, however, Cindy ends her relationship with him. Cindy's young half-brother and Holly's friend Tom Cunningham (Ellis Hollins) and Holly find out Mercedes Fisher (Jennifer Metcalfe) has been stealing food from Il Gnosh, which she begins selling for profit. The pair then expose her. Cindy begins to get close to Tony, who impresses both Cindy and Holly. Tony proposes