Christopher Reeve later made even higher gains for "Superman III" (1983), though for "" (1987), he decided it would be healthier to focus more on cardiovascular workouts. One of the reasons Reeve could not work out as much for "" was an emergency appendectomy he had in June 1986. Reeve was never a Superman or comic book fan, though he had watched "Adventures of Superman" starring George Reeves. Reeve found the role offered a suitable challenge because it was a dual role. He said, "there must be some difference stylistically between Clark and Superman. Otherwise, you just have a pair of glasses
Christopher and Dana Reeve Foundation & Dana Reeve Foundation launched a campaign to raise public awareness of the Reeve Foundation and its mission by selling Superman Tags. The dogtags feature the Superman S-Shield logo and the foundation's motto, "Go Forward." Because all proceeds from the sale of the tags support the Foundation's work in finding treatments and cures for paralysis, Warner Bros. allowed the Foundation to use the Superman logo royalty-free. The Reeve Foundation hoped to achieve the same level of success and popularity that the Lance Armstrong Foundation has enjoyed with the LIVESTRONG wristband. Celebrities who have been "tagged" include Brandon Routh, who starred