Polaroid Corporation to design the Impossible Project mass market instant camera. Polaroid Corporation Polaroid is an American company that is a brand licensor and marketer of its portfolio of consumer electronics to companies that distribute consumer electronics and eyewear. It is best known for its Polaroid instant film and cameras. In 2017, its parent company was acquired by Polish investor Oskar Smołokowski. The company was founded in 1937 by Edwin H. Land, to exploit the use of its Polaroid polarizing polymer. Land ran the company until 1981. Its peak employment was 21,000 in 1978, and its peak revenue was $3 billion in
MiNT camera generation was released in 2013 with improved charging time and an auto-sleep function. It can be used with color filters and provides a sync port to trigger external flashes. The MiNT Lens Set was also released in the same year. It can be used with any Polaroid SX-70 camera. The set includes an ND filter, blue filter, yellow filter, close-up lens and a fisheye lens to create different effects. Since Polaroid Originals (Impossible Project) film will exhibit red or yellow colour casts under bright sunlight and hot weather, using a blue filter will correct the white balance to a more