Polaroid Corporation to design the Impossible Project mass market instant camera. Polaroid Corporation Polaroid is an American company that is a brand licensor and marketer of its portfolio of consumer electronics to companies that distribute consumer electronics and eyewear. It is best known for its Polaroid instant film and cameras. In 2017, its parent company was acquired by Polish investor Oskar Smołokowski. The company was founded in 1937 by Edwin H. Land, to exploit the use of its Polaroid polarizing polymer. Land ran the company until 1981. Its peak employment was 21,000 in 1978, and its peak revenue was $3 billion in
Instant camera camera at the subject, framed it and took the photo. The camera and film did the rest, including adjusting the exposure settings, taking care of focusing (Sonar autofocus models only), utilising a flash if necessary (600 series and up), and ejecting the film, which developed without intervention from the photographer. The SX-70 instant camera (1972–1981) not only revolutionized the photographic market, but also influenced the art and way of taking photographs. Many photographers began to see the Polaroid as an unfinished canvas that needed a personal touch and, although some already retouched their snapshots before the appearance of the SX-70,