History of Chrysler stake in the firm. Financial performance improved and Chrysler was generating a significant part of Daimler-Chrysler's profits from 2004 to 2005, as the other subsidiary, Mercedes-Benz, incurred costs for restructuring. By 2005, Chrysler was said to be the healthiest of the Detroit Three automakers (compared to General Motors and Ford Motor Company). As a result of Zetsche's apparent success in a turnaround of Chrysler, Juergen Schrempp, the CEO of parent company Daimler-Chrysler, was pressured to retire early. Zetsche was elevated to CEO of Daimler-Chrysler on January 1, 2006, and Thomas W. LaSorda became President and CEO of Chrysler Group. However,
General Motors Firebird immobile, trapped in an insufferable freeway traffic jam. In a flashforward to the future, they are cruising at high speed in air conditioned comfort along an automated freeway (with no other vehicles to be seen) in their turbine-powered Firebird. The movie's concept (now more than fifty years old) was that this future was not unreasonably remote, and General Motors would provide it—and yet it is consistent with current projections (2008) for future automotive travel using electronic vehicle control and improved highway infrastructure. General Motors Firebird The General Motors Firebird comprises a quartet of prototype cars that General Motors engineered for