Truth or Dare by Madonna collaborated with perfume maker Stephen Nilsen. A promotional campaign was announced for the release, with Madonna to be featured in print-ads, television, and online marketing campaign. The singer would collaborate with Fabien Baron on the promotional activities; Baron had worked with Madonna on her 1992 coffee table book, "Sex". To deliver the perfume to beauty editors, Madonna enlisted two handsome male models for the job. This was followed by the first advertisement for the fragrance, illustrating an image of the singer from her 2010 photoshoot with "Interview" magazine. In November 2011, Madonna announced plans of launching her own global lifestyle
Holly Yashi Holly Yashi Holly Yashi, Inc. is a jewelry designer and manufacturer located in the northern California town of Arcata, CA. Founded in 1981, Holly Yashi produces handmade jewelry designed by Holly Hosterman, who has been recognized for her distinctive use of the precious and highly reactive metal niobium. Holly Yashi is also known for its technical innovations in working with niobium, such as the development of proprietary hand-coloration and image-embossing processes, as well as the employment of a powerful water jet which uses tiny fragments of crushed garnets to produce intricate filigree. Hosterman and Paul Lubitz founded Holly Yashi in