Polaroid Corporation to design the Impossible Project mass market instant camera. Polaroid Corporation Polaroid is an American company that is a brand licensor and marketer of its portfolio of consumer electronics to companies that distribute consumer electronics and eyewear. It is best known for its Polaroid instant film and cameras. In 2017, its parent company was acquired by Polish investor Oskar Smołokowski. The company was founded in 1937 by Edwin H. Land, to exploit the use of its Polaroid polarizing polymer. Land ran the company until 1981. Its peak employment was 21,000 in 1978, and its peak revenue was $3 billion in
Polaroid Corporation several former Polaroid employees to their staff. The company expects the agreement to yield $1.3 billion in retail sales over an unspecified period beginning in 2009. On January 5, 2010, Polaroid appointed Lady Gaga as "Creative Director" for the company. A press release stated that she would be the "new face" of Polaroid. In 2017, the holding corporation for Polaroid, PLR IP Holdings, LLC, was acquired by Polish investor Oskar Smołokowski. The last factory producing Polaroid instant picture film cartridges in Enschede, Netherlands, under the trademark "Impossible", which had already been led by Smołokowski as CEO, was rebranded to "Polaroid