Superman (1978 film) that of "The Creation of Adam". The Christian imagery in the Reeve films has provoked comment on the Jewish origins of Superman. Rabbi Simcha Weinstein's book "Up, Up and Oy Vey: How Jewish History, Culture and Values Shaped the Comic Book Superhero", says that Superman is both a pillar of society and one whose cape conceals a "nebbish", saying "He's a bumbling, nebbish Jewish stereotype. He's Woody Allen." Ironically, it is also in the Reeve films that Clark Kent's persona has the greatest resemblance to Woody Allen, though his conscious model was Cary Grant's character in "Bringing Up Baby". This
Christopher and Dana Reeve Foundation & Dana Reeve Foundation launched a campaign to raise public awareness of the Reeve Foundation and its mission by selling Superman Tags. The dogtags feature the Superman S-Shield logo and the foundation's motto, "Go Forward." Because all proceeds from the sale of the tags support the Foundation's work in finding treatments and cures for paralysis, Warner Bros. allowed the Foundation to use the Superman logo royalty-free. The Reeve Foundation hoped to achieve the same level of success and popularity that the Lance Armstrong Foundation has enjoyed with the LIVESTRONG wristband. Celebrities who have been "tagged" include Brandon Routh, who starred