Truth or Dare by Madonna brand, called Truth or Dare by Madonna; it is her second lifestyle brand following Material Girl with her daughter Lourdes. The architect of the brand is "MG Icon" which is a joint venture between Iconix Brand Group Inc., Madonna and her manager Guy Oseary. The chief executive officer of Iconix Brand Group, Neil Cole, felt that there is enough interest behind fashion brands introduced by Madonna. Drawing the example of the Material Girl brand—which was already a commercial success—Cole believed that there would be high demand for a brand that is endoresed solely by Madonna. Truth or Dare would be
Holly Barton "What's on TV" writer, Miller explained that Aaron uses Holly to convince people that he is not gay. When asked if Aaron fancies Holly or if he is just using her, Miller said "He does genuinely like Holly but he's sexually confused and constantly questioning himself 'Am I gay? Am I not gay? Do I want Holly? Or Adam?' It's a love triangle in the most confusing sense for Aaron. He wants to convince everyone, including himself, he isn't gay." Adam later tells Holly that Aaron tried to kiss him, but she does not believe him. Holly breaks up with