Truth or Dare by Madonna initially launched with handbags, footwear, accessories, intimates and fragrances. Since the Material Girl clothing was aimed at teenagers, Madonna's targe for the brand was women in the age range of 27–50. In an interview with "Women's Wear Daily", Madonna stated her inspiration behind the name Truth or Dare: Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality. I have always been obsessed by fragrance and for years wanted to create something personal that
Holly Barton a drugs counsellor again. Holly becomes disillusioned with her life in the village and decides to move to London to live with Roz, who has got a job there. Holly is also offered a job in designing. Adam is angry and believes that the family should stick together due to their father's death, but Holly is adamant that she is going and Hannah decides to join her. After a farewell drinks gathering in The Woolpack, Holly and Hannah bid farewell to Moira and Adam and leave the village. Four years later, Holly returns and takes Cain's car. Moira and Cain