Polaroid Corporation it had asked for. In 1977, Land introduced the Polaroid Instant Home Movie camera named Polavision, based on the Dufaycolor process. However, the product arrived on the market when videotape-based systems were rapidly gaining popularity. Thus it failed to sell well in retail stores and has been described as the swan song for Polaroid. After four decades as chairman, Edwin Land was coerced into resigning and leaving the corporation he had founded. He died in 1991. The "Polavision" debacle eventually caused the company to write off $89 million, including most of the manufactured products. The underlying technology of Polavision was
Polaroid i-Zone above the film. A mirror behind the lens would project the picture through the shutter onto the film below. One major marketing point for the camera was its ease of use: the camera had only three aperture settings, selected by a lever that pointed to a picture representing when each setting would be appropriate, be it indoors, outdoors on a sunny day, or outdoors on a cloudy day. After taking a photo, the lever would automatically revert to the off position to save power. Film for this camera was discontinued in 2006. Polaroid i-Zone The Polaroid i-Zone was a type