History of the camera in 1948. This was the Polaroid Model 95, the world's first viable instant-picture camera. Known as a Land Camera after its inventor, Edwin Land, the Model 95 used a patented chemical process to produce finished positive prints from the exposed negatives in under a minute. The Land Camera caught on despite its relatively high price and the Polaroid lineup had expanded to dozens of models by the 1960s. The first Polaroid camera aimed at the popular market, the Model 20 Swinger of 1965, was a huge success and remains one of the top-selling cameras of all time. The first camera
Polaroid Corporation This type of managerial failure is also known as the success trap. After the bankruptcy, the Polaroid brand was licensed for use on other products with the assistance of Skadden, Arps, Slate, Meagher & Flom. In September 2002, World Wide Licenses, a subsidiary of The Character Group plc, was granted the exclusive rights for three years to manufacture and sell digital cameras under the Polaroid brand for distribution internationally. Polaroid branded LCDs and plasma televisions and portable DVD players had also appeared on the market. On April 27, 2005, Petters Group Worldwide announced its acquisition of PHC. Petters has in