Truth or Dare by Madonna brand, called Truth or Dare by Madonna; it is her second lifestyle brand following Material Girl with her daughter Lourdes. The architect of the brand is "MG Icon" which is a joint venture between Iconix Brand Group Inc., Madonna and her manager Guy Oseary. The chief executive officer of Iconix Brand Group, Neil Cole, felt that there is enough interest behind fashion brands introduced by Madonna. Drawing the example of the Material Girl brand—which was already a commercial success—Cole believed that there would be high demand for a brand that is endoresed solely by Madonna. Truth or Dare would be
Holly Barton fashion magazines and she wears whatever she is comfortable in. Powles told the "Liverpool Daily Post" Holly "loves who she is and she's really happy. She's not image conscious and doesn't waste time thinking 'I'm too fat' or 'I'm too thin'." Upon her entrance to the show, Holly had not had a boyfriend before. Susan Griffin of the "Liverpool Daily Post" said she would not go short of an admirer or two, and Powles added "Holly wouldn't go for someone who was typically good-looking. She doesn't go for the obvious." The actress thought Holly may have some unexpected friendships and