Truth or Dare by Madonna initially launched with handbags, footwear, accessories, intimates and fragrances. Since the Material Girl clothing was aimed at teenagers, Madonna's targe for the brand was women in the age range of 27–50. In an interview with "Women's Wear Daily", Madonna stated her inspiration behind the name Truth or Dare: Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality. I have always been obsessed by fragrance and for years wanted to create something personal that
Holly Cunningham Moss), but Rhys and Holly of ten argue. However, one day Holly apparently goes missing, although she is actually hiding from Rhys, who lures her out of hiding with an episode of University Challenge. Holly and Rhys end up striking a friendship, however, Cindy ends her relationship with him. Cindy's young half-brother and Holly's friend Tom Cunningham (Ellis Hollins) and Holly find out Mercedes Fisher (Jennifer Metcalfe) has been stealing food from Il Gnosh, which she begins selling for profit. The pair then expose her. Cindy begins to get close to Tony, who impresses both Cindy and Holly. Tony proposes