Polaroid Corporation to design the Impossible Project mass market instant camera. Polaroid Corporation Polaroid is an American company that is a brand licensor and marketer of its portfolio of consumer electronics to companies that distribute consumer electronics and eyewear. It is best known for its Polaroid instant film and cameras. In 2017, its parent company was acquired by Polish investor Oskar Smołokowski. The company was founded in 1937 by Edwin H. Land, to exploit the use of its Polaroid polarizing polymer. Land ran the company until 1981. Its peak employment was 21,000 in 1978, and its peak revenue was $3 billion in
Instant camera it was from the appearance of this that the artist had interest in giving this more personal touch and in experimenting with the photographs, and that is that the film of this camera allowed to modify, scratch and distort the emulsion, resulting in an image with varied effects. The artist Lucas Samaras, for example, was among the first to modify the images taken with the Polaroid SX-70 through the "Polaroid transfer". Thus, he developed the series "autoentrevistas", a set of self-portraits in which he takes the place of a model in different circumstances. John Reuter, the director of the 20