Like a Prayer (song) jail and tells the police that she had witnessed the crime and that the black man is innocent; the police release him. The video ends as Madonna dances in front of the burning crosses, and then everybody involved in the story line takes a bow as curtains come down on the set. In January 1989, while the music video was still being filmed, Pepsi-Cola announced that they had signed Madonna for US$5 million deal to feature the singer and "Like a Prayer" for the company's television commercial. The deal also included Pepsi sponsoring Madonna's next world tour. Madonna wanted to
The Man Who Had No Idea others." John Clute, however, found it to be "unaccountably genial and without formal bite", such that its "potentially formidable idea gradually declines into doodle". In a 1984 interview, Disch described it as "a story about what our social relationships are really like" and "a springboard to the subject of what do we talk about when we talk about anything. What are all these social interactions "about"? What is the "subject" of them?" The Man Who Had No Idea "The Man Who Had No Idea" is a 1978 science fiction story by Thomas M. Disch. It was first published in "The