Polaroid Corporation a "juggernaut of innovation", in many respects Polaroid was the Apple of its time with a "leader in Edwin Land, a scientist who guided the company as the founding CEO for four decades". Polaroid’s initial market was in polarized sunglasses — spawned from Land’s self-guided research in light polarization. Land, having completed his freshman year at Harvard University, left to pursue this market, resulting in Polaroid's birth. Land later returned to Harvard to continue his research. Polaroid, owning patents to its polarizer technology, got its start by employing polarization in products that included 3-D movies and glare-reducing goggles for dogs.
Polaroid Land Camera 1000 rigid plastic Pronto, and the OneStep series. With a release price of $40 (), the Land Camera 1000 became the best-selling camera of the 1977 Christmas shopping season. Later, Polaroid released Type 600 integral series cameras, utilizing the same film format and cartridge but with a different film formulation. Polaroid Land Camera 1000 The Land Camera 1000 is an instant camera manufactured by Polaroid Corporation. In the United States, it was marketed as the OneStep. Based on the Polaroid SX-70, the camera includes a one element plastic lens, fixed focus and an exposure compensation dial knob. It uses the SX-70