Frank Sinatra of the hotel and were blocked by the security guard, Sinatra and Sammy Davis, Jr. forced the hotel management to begin hiring black waiters and busboys. On January 27, 1961, Sinatra played a benefit show at Carnegie Hall for Martin Luther King, Jr. and led his fellow Rat Pack members and Reprise label mates in boycotting hotels and casinos that refused entry to black patrons and performers. According to his son, Frank Sinatra Jr., King sat weeping in the audience at one of his father's concerts in 1963 as Sinatra sang "Ol' Man River", a song from the musical "Show
Frank Sinatra Enterprises running from March to September at the Lincoln Center called "Sinatra: An American Icon", alongside The Grammy Museum. After September 4, a national tour began. An exhibition of previously unseen photographs of Sinatra, called "The Sinatra Experience" was held at the Morrison Hotel Gallery in New York City during March. Frank Sinatra Enterprises Frank Sinatra Enterprises (LLC) is a speciality record label founded in 2007 by Warner Music Group and the Sinatra family to manage the licence likeness rights to Frank Sinatra, as well as the singer's recordings at Reprise Records during the 1960s. In 2013, it was announced that