Polaroid Corporation in 2001, its brand and assets were sold off. The "new" Polaroid formed as a result, and itself declared bankruptcy in 2008, resulting in a further sale and in the present-day Polaroid Corporation. In May 2017, the brand and intellectual property of the Polaroid corporation were acquired by the largest shareholder of the Impossible Project, which had originally started out in 2008 by producing new instant films for Polaroid cameras. The Impossible Project was renamed Polaroid Originals in September 2017. The original Polaroid Corporation was founded in Cambridge, Massachusetts, by Edwin Land in 1937. Described by "The Boston Globe" as
Polaroid SX-70 Polaroid SX-70 The SX-70 is a folding single lens reflex Land camera which was produced by the Polaroid Corporation from 1972 to 1981. In 1947, Polaroid introduced its first consumer camera. The Land Camera Model 95 was the first camera to use instant film to quickly produce photographs without developing them in a laboratory. The popular Model 95 and subsequent Land Cameras required complex procedures to take and produce good photographs. Photographic paper had to be manually removed from cameras, peeled open after 60 seconds, needed several minutes to dry, and often left developing chemicals on hands. The instructions for