The Simpsons (pinball) game to the press as "fun – a whole package ... voices, music, artwork, great ramps." He also noted that "This game is already on its way to becoming a monster hit." In 2007, Stern said in an interview with "License!" that "While we export about one-third of our games, that first ["The Simpsons" pinball] model did especially well in the U.S." The "Simpsons" pinball machine won the award for best pinball game in 1990 by the Amusement and Music Operators Association, a group that represents coin machine operators. According to the "Chicago Sun-Times" article, pinball players have cited Data
Pinball the use of ColorDMD that is used to replace the standard mono color dot-matrix displays or the addition of features, e.g. figures or other toys. A few notable examples of custom pinball machines include a "Ghostbusters" theme machine, a "Matrix" style game, Bill Paxton Pinball, "Sonic", "Star Fox", and "Predator" machines. Data East was one of few regular pinball company that manufactured custom pinball games (e.g. for Aaron Spelling, Michael Jordan and the movie "Richie Rich"), though these were basically mods of existing or soon to be released pinball machines (e.g. "Lethal Weapon 3" or "The Who's Tommy Pinball Wizard").