CNN Checkout Channel Channel was only available at a total of 840 stores covering 17 markets. The "Philadelphia Inquirer" likened CNN Checkout Channel to a "cut-down" version of CNN Headline News; its news programming consisted of summaries of headlines and short feature segments. Commercials, which last 15 to 30 seconds, took 40 percent of the airtime. The service's news content was tailored to different demographics based on two dayparts; the stories focused more on women by day and men by night. CNN held full editorial control over the content broadcast by the CNN Checkout Channel, and had a staff of 30 employees dedicated
William Headline Navy prior to his career in journalism. He worked for Louis Harris and Associates in New York gathering polling information. CBS News in New York hired him to work on coverage of the 1964 presidential election. Headline was promoted to senior vice president and later moved to Washington in 1974 as the network's assistant bureau chief. In his years at CBS News, Headline supervised the network's coverage of political conventions, overseas presidential trips and papal visits, and was the network pool producer during President Richard Nixon's resignation. Headline was hired by CNN in 1983, and was appointed as the network's