Miss World Sweden the original winner was fired when her lawyer suggested her not to sign the contract written by the agency. The first and second runners-up each declined the crown for various reasons. The Miss World Sweden Organization was created in 2003 to focus more on the Miss World pageant. Miss Sweden which ran from 1949 to 2003, by the female magazine "VeckoRevyn" and production company "Strix" in partnership with MTG. Miss World Sweden Miss World Sweden is a national Beauty pageant that has selected Sweden's representative to the Miss World pageant. Firstly, Miss Sweden which ran from 1949 to 2003, by
Alternative Miss World "The Alternative Miss World". The first Alternative Miss World was held on 25 March 1972 in the studio of Andrew Logan in Downham Road, Hackney which was a converted jigsaw factory. The event was inspired by a visit to the Crufts dog show, and the contestants in the competition would be judged on the same criteria as the dogs at Crufts: poise, personality and originality. The competition follows the format used by Miss World whereby the contestants are required to wear three separate sets of costumes – daywear, swimwear and evening wear. The first event was attended by David Hockney