Polaroid Eyewear Such glasses could screen out glare rather than simply darken the landscape. Land and Wheelwright contracted to begin production of Polaroid Day Glasses, a longtime source of revenue for Polaroid. With venture capital from railroad tycoon W. Averill Harriman and merchant banker and part-time songwriter James P. Warburg, Edwin Land, George Wheelwright, and Julius Silver incorporated Polaroid Corporation on September 13, 1937. Polaroid began the manufacturing of polarizing sheet for windows in railroad observation cars. In 1939 Day Glasses were the source of most of Polaroid's $35,000 profit. Although sales rose to $1 million in 1941, the company's 1940 losses
Polaroid i-Zone above the film. A mirror behind the lens would project the picture through the shutter onto the film below. One major marketing point for the camera was its ease of use: the camera had only three aperture settings, selected by a lever that pointed to a picture representing when each setting would be appropriate, be it indoors, outdoors on a sunny day, or outdoors on a cloudy day. After taking a photo, the lever would automatically revert to the off position to save power. Film for this camera was discontinued in 2006. Polaroid i-Zone The Polaroid i-Zone was a type