Frank Sinatra of the hotel and were blocked by the security guard, Sinatra and Sammy Davis, Jr. forced the hotel management to begin hiring black waiters and busboys. On January 27, 1961, Sinatra played a benefit show at Carnegie Hall for Martin Luther King, Jr. and led his fellow Rat Pack members and Reprise label mates in boycotting hotels and casinos that refused entry to black patrons and performers. According to his son, Frank Sinatra Jr., King sat weeping in the audience at one of his father's concerts in 1963 as Sinatra sang "Ol' Man River", a song from the musical "Show
Frank Sinatra Enterprises as the company which administers the rights for the usage of Frank Sinatra's recordings from his time spent on the Reprise Records label, as well as a number of other recordings, films and images. It also issues licences for the usage of Sinatra's name and likeness. It was formed by Warner Music Group alongside the Sinatra family; specifically his children, Frank Sinatra, Jr., Nancy Sinatra and Tina Sinatra. Prior to the founding of the new label, Tina and attorney Robert A. Finkelstein were managing the Sinatra rights, but found that the work required a larger team to work on it.