Polaroid Corporation a "juggernaut of innovation", in many respects Polaroid was the Apple of its time with a "leader in Edwin Land, a scientist who guided the company as the founding CEO for four decades". Polaroid’s initial market was in polarized sunglasses — spawned from Land’s self-guided research in light polarization. Land, having completed his freshman year at Harvard University, left to pursue this market, resulting in Polaroid's birth. Land later returned to Harvard to continue his research. Polaroid, owning patents to its polarizer technology, got its start by employing polarization in products that included 3-D movies and glare-reducing goggles for dogs.
Invented (album) think it's our best work so far. I have little complaints about it." On August 10, 2010, "My Best Theory" was released as a single, and released to radio on August 17. "Invented " was released on September 28 through Interscope Records. Upon release, "Invented" included four individual pictures, designed to look like instant camera photographs, outwith the album's standard CD artwork. "Coffee and Cigarettes" was released to radio on November 23. In May and June 2011, the group went on a headlining tour of the US. Following this, the group appeared at Glastonbury Festival in the UK. "Invented" received