Polaroid Eyewear Polaroid Eyewear Polaroid Eyewear manufactures polarized sunglasses and polarized lenses, as well as optical frames, reading glasses, and clip-on lenses. Polaroid Eyewear was a part of the StyleMark group and sold to the Safilo Group in November 2011. Polaroid headquarters is located in Padua (Italy). Edwin Land, born in 1909 in Connecticut, invented Polaroid, the world's first polarizing material for commercial use, in 1929. He founded the Polaroid Corporation in 1937 in Cambridge, Massachusetts. The company initially produced Polaroid Day Glasses, the first sunglasses with a polarizing filter. In 1935 Land negotiated with American Optical Company to produce polarized sunglasses.
Polaroid Corporation several former Polaroid employees to their staff. The company expects the agreement to yield $1.3 billion in retail sales over an unspecified period beginning in 2009. On January 5, 2010, Polaroid appointed Lady Gaga as "Creative Director" for the company. A press release stated that she would be the "new face" of Polaroid. In 2017, the holding corporation for Polaroid, PLR IP Holdings, LLC, was acquired by Polish investor Oskar Smołokowski. The last factory producing Polaroid instant picture film cartridges in Enschede, Netherlands, under the trademark "Impossible", which had already been led by Smołokowski as CEO, was rebranded to "Polaroid