It Was Written "Illmatic", the album contains a more detailed and elaborate production, while it shares similarity to the G-funk sound, relying heavily on sampled and looped funk grooves. "It Was Written" has Nas experimenting with a theatrical mafioso concept under the alias of "Nas Escobar" (inspired by the Colombian drug lord Pablo Escobar). The album's subject matter has been noted for its focus on materialistic excess and other mafioso lyrical themes. Jon Pareles of "The New York Times" wrote of Nas's shift in lyrical themes from "Illmatic", stating he "repeatedly cites the Colombian drug kingpin Pablo Escobar and drops brand names of
Pablo Escobar first trip, Pablo bought a paltry of paste in what was noted as the first step towards building his empire. At first, he smuggled the cocaine in old plane tires, and a pilot could return as much as US $500,000 per flight, dependent on the quantity smuggled. Soon, the demand for cocaine was greatly increasing in the United States, and Escobar organized more smuggling shipments, routes, and distribution networks in South Florida, California, and other parts of the country. He and cartel co-founder Carlos Lehder worked together to develop a new trans-shipment point in the Bahamas, an island called Norman's