Madison Square Garden in the city and a roof garden cabaret. The building cost $3 million. Madison Square Garden II was unsuccessful like the first Garden, and the New York Life Insurance Company, which held the mortgage on it, decided to tear it down in 1925 to make way for a new headquarters building, which would become the landmark Cass Gilbert-designed New York Life Building. A third Madison Square Garden opened in a new location, on 8th Avenue between 49th and 50th Streets, from 1925 to 1968. Groundbreaking on the third Madison Square Garden took place on January 9, 1925. Designed by the
Madison Square Theatre management of Walter N. Lawrence until Eno's descendents demolished the building and the Fifth Avenue Hotel in 1908. By that time the "Theater District" had moved uptown to the Times Square area around 42nd Street. In its forty years of operation some 250 plays were produced at the Madison Square Theatre. Following are productions that ran at least six weeks, noting runs of 100 or more performances. Daly Era (1869-1873) Mackaye and Mallory Eras (1879-1885) Palmer Era (1885-1891) Hoyt-McKee-Lawrence Era (1894-1908) Madison Square Theatre The Madison Square Theatre was a Broadway theatre in Manhattan, on the south side of 24th