Truth or Dare by Madonna brand, called Truth or Dare by Madonna; it is her second lifestyle brand following Material Girl with her daughter Lourdes. The architect of the brand is "MG Icon" which is a joint venture between Iconix Brand Group Inc., Madonna and her manager Guy Oseary. The chief executive officer of Iconix Brand Group, Neil Cole, felt that there is enough interest behind fashion brands introduced by Madonna. Drawing the example of the Material Girl brand—which was already a commercial success—Cole believed that there would be high demand for a brand that is endoresed solely by Madonna. Truth or Dare would be
Taller in More Ways 'Try Again'", further concluding it as "not the best album in the world or even of the year, not obscurantist schizeclecto meta-pop like Annie or M.I.A. or loaded down with po-mo pop.cult. signifiers like Girls Aloud, it doesn't impart a skewed existential narrative like Britney, but 'Taller In More Ways' is absolutely bursting with tunes, and as such it's hard to resist." The album was ranked number 23 on Observer Music Monthly's Top 100 Albums list in 2005. "Taller in More Ways" became a commercial success. On 22 October 2005, the album debuted at number one on the UK Albums