Polaroid Corporation to design the Impossible Project mass market instant camera. Polaroid Corporation Polaroid is an American company that is a brand licensor and marketer of its portfolio of consumer electronics to companies that distribute consumer electronics and eyewear. It is best known for its Polaroid instant film and cameras. In 2017, its parent company was acquired by Polish investor Oskar Smołokowski. The company was founded in 1937 by Edwin H. Land, to exploit the use of its Polaroid polarizing polymer. Land ran the company until 1981. Its peak employment was 21,000 in 1978, and its peak revenue was $3 billion in
Folding camera the Polaroid SX-70 Instant film camera, and the Speed Graphic press cameras used folding designs into the 1970s. The typical amateur camera of the early 20th Century made various "postcard" sized negatives around 4" × 5". By the 1930s 6cm × 9cm cameras for either the 120 or 620 film size, were highly popular. The use of folding cameras declined in the late 1930s with advances in lens technology allowing superior enlargement, high quality images on smaller negatives, and shorter distances between the lens and the film. 35mm film made small-sized cameras practical without using bellows. Lens technology allowed 120/620