Polaroid Corporation in 2001, its brand and assets were sold off. The "new" Polaroid formed as a result, and itself declared bankruptcy in 2008, resulting in a further sale and in the present-day Polaroid Corporation. In May 2017, the brand and intellectual property of the Polaroid corporation were acquired by the largest shareholder of the Impossible Project, which had originally started out in 2008 by producing new instant films for Polaroid cameras. The Impossible Project was renamed Polaroid Originals in September 2017. The original Polaroid Corporation was founded in Cambridge, Massachusetts, by Edwin Land in 1937. Described by "The Boston Globe" as
Polaroid SX-70 cost of $180 for the camera and $6.90 for each film pack of ten pictures ($ and $, respectively, adjusted for inflation) limited demand, Polaroid sold 700,000 by mid-1974. In 1973–4, the Skylab 3 and 4 astronauts used an SX-70 to photograph a video display screen to be able to compare the Sun's features from one orbit to the next. There were a variety of models beginning in 1972 with the original SX-70, though all shared the same basic design. The first model had a plain focusing screen (the user was expected to be able to see the difference between