Truth or Dare by Madonna collaborated with perfume maker Stephen Nilsen. A promotional campaign was announced for the release, with Madonna to be featured in print-ads, television, and online marketing campaign. The singer would collaborate with Fabien Baron on the promotional activities; Baron had worked with Madonna on her 1992 coffee table book, "Sex". To deliver the perfume to beauty editors, Madonna enlisted two handsome male models for the job. This was followed by the first advertisement for the fragrance, illustrating an image of the singer from her 2010 photoshoot with "Interview" magazine. In November 2011, Madonna announced plans of launching her own global lifestyle
Holly Barton Holly is later disowned by her father and she runs away. Holly meets Dan Cravely (James Boyland), a drug dealer, who allows Holly to stay with him. Powles explained Dan is everything Holly wants, he may not be a nice person, but he can supply her with drugs. Powles said Holly is using drugs heavily and not being at home means she can take the drugs whenever she likes. Holly runs into Scarlett Nicholls (Kelsey-Beth Crossley) and Eve Jenson (Suzanne Shaw) in town and she asks Scarlett for money, but Scarlett lies that she does not have any. Scarlett later