The Revenge (Seinfeld) The Revenge (Seinfeld) "The Revenge" is the seventh episode of the second season of the NBC sitcom "Seinfeld", and the show's 12th episode overall. The story revolves around George Costanza's (Jason Alexander) plot to exact revenge on his boss, with his friend Elaine Benes' (Julia Louis-Dreyfus) help, after he quits his job at Rick Barr Properties and is refused re-employment. Meanwhile, Jerry (Jerry Seinfeld) and his neighbor Kramer (Michael Richards) get even with a laundromat owner—who they believe has stolen money from Jerry—by pouring cement into one of his washing machines. Written by series co-creator Larry David and directed by
The Shoes (Seinfeld) the Super Bowl. It's revealed in the DVD "Inside Look" that many on the show were worried that people would be viewing "Seinfeld" for the first time in this new spot and therefore would know nothing about the story arc of Jerry and George's NBC pilot. The show's popularity skyrocketed through the rest of the season, however, starting its successful run. As David Sims wrote at "The A.V. Club", "The whole thing was promoted during the Super Bowl and was the start of "Seinfeld" moving from semi-popular critical hit to world-invading zeitgeist water-cooler explosion." Reviewer David Sims gave the episode