Like a Prayer (song) use the commercial to launch "Like a Prayer" globally before its actual release—the first time something like this was being done in the music industry. Pepsi also benefited from having their product associated with Madonna, thereby creating promotion. According to the company's advertising head Alan Pottasch, "the global media buy and unprecedented debut of this long awaited single will put Pepsi first and foremost in consumer's minds". Madonna had initially refused to dance and sing in the commercial, but later accepted after being introduced to choreographer Vince Paterson. Pepsi premiered the commercial during the global telecast of the 31st Grammy
Like a Prayer (album) on it. On July, 1989, it was certified Platinum by the Syndicat National de l'Édition Phonographique (SNEP) for shipments of 300,000 copies, and once again on 2001, for shipments of 600,000 copies. In the Netherlands, "Like a Prayer" entered the MegaCharts at number four during the week of April 4, 1990. It eventually reached the top position, staying a total of thirty-two weeks on the chart. In Germany, "Like a Prayer" topped the Media Control albums chart for one month, and was later certified there times gold by the Bundesverband Musikindustrie (BVMI) for having shipped over 750,000 copies. The album