Paul Reubens person". Later on he would even prefer his parents be known only as Honey Herman and Herman Herman. In the early and mid-1980s, Reubens made several guest appearances on "Late Night with David Letterman" as Pee-wee Herman which gave Pee-wee an even bigger following. During the mid-1980s, Reubens traveled the United States with a whole new "The Pee-wee Herman Show", playing notably at the Guthrie Theater in Minneapolis, Caroline's in New York City and, in 1984, in front of a full Carnegie Hall. The success of "The Pee-wee Herman Show" prompted Warner Bros. to hire Reubens to write a script
Paul Reubens of junk food, all the while trying to release his own sugar-free cereal "Ralston Purina Pee-wee Chow cereal", a project that died after a blind test. With his positive attitude and quirkiness, Pee-wee became an instant cult figure, earning a star on the Hollywood Walk of Fame by 1989, and successfully building a Pee-wee franchise, with toys, clothes and other items generating more than $25 million at its peak in 1988. Reubens also published a book as Pee-wee in 1989 called "Travels with Pee-Wee". CBS aired reruns of "Playhouse" until July 1991, when Reubens was arrested, pulling from their schedule