British Airways ethnic liveries was used on Concorde only. By 1999, BA had repainted around 170 aircraft in its new colours but then Chief Executive, Bob Ayling, announced a review of this process. The aircraft already repainted would keep the new designs, but the remainder of the fleet (still showing the pre-1997 union flag design) would receive a variant of Concorde's Union Flag design. The announcement was timed to divert some attention from Virgin's relaunch. A single 747-400 leased from British Airways to Qantas in 2000, registered as VH-NLH whilst operating in Australia, wore a hybrid livery complete with the Denmark "Wings" tail design.
City Airline established in 1997, originally operating wet leases for British Midland Airways. On 10 September 2001, it started its own regional services from Gothenburg, much of which correspond to the needs of large companies based in Gothenburg, most notably Volvo Cars with its links to Birmingham (Jaguar Cars), Volvo Trucks with links to Lyon (Renault Trucks) and AstraZeneca with links to Manchester Airport. It has from around 2008 expanded in the leisure market with destinations such as Barcelona, Nice and Mallorca. City Airline has signed a codeshare agreement with Scandinavian Airlines. On 29 April 2011, City Airline announced that Swedish regional