Truth or Dare by Madonna collaborated with perfume maker Stephen Nilsen. A promotional campaign was announced for the release, with Madonna to be featured in print-ads, television, and online marketing campaign. The singer would collaborate with Fabien Baron on the promotional activities; Baron had worked with Madonna on her 1992 coffee table book, "Sex". To deliver the perfume to beauty editors, Madonna enlisted two handsome male models for the job. This was followed by the first advertisement for the fragrance, illustrating an image of the singer from her 2010 photoshoot with "Interview" magazine. In November 2011, Madonna announced plans of launching her own global lifestyle
Taller in More Ways 'Try Again'", further concluding it as "not the best album in the world or even of the year, not obscurantist schizeclecto meta-pop like Annie or M.I.A. or loaded down with po-mo pop.cult. signifiers like Girls Aloud, it doesn't impart a skewed existential narrative like Britney, but 'Taller In More Ways' is absolutely bursting with tunes, and as such it's hard to resist." The album was ranked number 23 on Observer Music Monthly's Top 100 Albums list in 2005. "Taller in More Ways" became a commercial success. On 22 October 2005, the album debuted at number one on the UK Albums