Like a Prayer (song) use the commercial to launch "Like a Prayer" globally before its actual release—the first time something like this was being done in the music industry. Pepsi also benefited from having their product associated with Madonna, thereby creating promotion. According to the company's advertising head Alan Pottasch, "the global media buy and unprecedented debut of this long awaited single will put Pepsi first and foremost in consumer's minds". Madonna had initially refused to dance and sing in the commercial, but later accepted after being introduced to choreographer Vince Paterson. Pepsi premiered the commercial during the global telecast of the 31st Grammy
Anyone Who Had a Heart (song) "Billboard" reported that the sales tally for Black's "Anyone Who Had a Heart" was nearing one million units. Internationally, Black's version also reached No.1 in Ireland, New Zealand and South Africa. In The Netherlands the song reached the No.6 position and in Australia it peaked at No.34. In May 2010, research published by BBC Radio 2 revealed that "Anyone Who Had a Heart" by Cilla Black was the biggest female UK chart hit of the 1960s. Despite the international success and recognition of Warwick's original version, the besting in Great Britain by Black's version has long been a sore point