Rockefeller Center of "festivity" around it, unlike most other office buildings in America. Sigfried Giedion wrote in his book "Space, Time and Architecture" that Rockefeller Center's design was akin to a "civic center" whose design represented the 1930s version of the future. Henry Luce, the founder of Time Inc., said in 1941 that Rockefeller Center represented "the true world of tomorrow", as opposed to the 1939 New York World's Fair, whose "World of Tomorrow" representations "are today junk piles under the winter snow". Novelist Gertrude Stein said in 1935, "The view of Rockefeller Center from Fifth Avenue is the most beautiful thing
Rockefeller family were particularly prominent in this area. The family was honored for its conservation efforts in November 2005, by the National Audubon Society, one of America's largest and oldest conservation organizations, at which over 30 family members attended. At the event, the society's president, John Flicker, notably stated: "Cumulatively, no other family in America has made the contribution to conservation that the Rockefeller family has made". In 2016 fifth-generation descendants of John Sr. criticized ExxonMobil, one of the successors to his company Standard Oil, for their record on climate change. The Rockefeller Brothers Fund and the Rockefeller Family Fund both backed