Paul Reubens fashion houses and designers like Christopher Bailey, Ennio Capasa, Miuccia Prada, Viktor & Rolf, and Thom Browne creating tightly cut suits with high armholes and short trousers that have been compared to Pee-wee's. In early 2007 Nike released a collection of Nike SB sneakers called "Fallen Heroes". The collection was loosely inspired by Milli Vanilli, MC Hammer, Vanilla Ice, and Pee-wee Herman. Pee-wee's sneakers use a gray and white color scheme with red detail, with an illustration on the insole of a man in a suit sitting alone in a theatre with his hand on his lap suggesting Reubens' 1991
Paul Reubens of junk food, all the while trying to release his own sugar-free cereal "Ralston Purina Pee-wee Chow cereal", a project that died after a blind test. With his positive attitude and quirkiness, Pee-wee became an instant cult figure, earning a star on the Hollywood Walk of Fame by 1989, and successfully building a Pee-wee franchise, with toys, clothes and other items generating more than $25 million at its peak in 1988. Reubens also published a book as Pee-wee in 1989 called "Travels with Pee-Wee". CBS aired reruns of "Playhouse" until July 1991, when Reubens was arrested, pulling from their schedule