CNN Checkout Channel Channel was only available at a total of 840 stores covering 17 markets. The "Philadelphia Inquirer" likened CNN Checkout Channel to a "cut-down" version of CNN Headline News; its news programming consisted of summaries of headlines and short feature segments. Commercials, which last 15 to 30 seconds, took 40 percent of the airtime. The service's news content was tailored to different demographics based on two dayparts; the stories focused more on women by day and men by night. CNN held full editorial control over the content broadcast by the CNN Checkout Channel, and had a staff of 30 employees dedicated
CNN Philippines in exchange of locally produced news, current affairs and lifestyle programs and rolling news coverage from 9News, all based on the standards of CNN. Also, 9News will be trained by CNN staff at the CNN Center in Atlanta, Georgia to enhance their reporting that will also help them to contribute reports for CNN International along with its news bureaus scattered worldwide; as consultants from the latter will help Nine Media/RPN for further development and expansion of CNN Philippines. The official news website, 9news.ph will be redesigned and changed into CNNPhilippines.com. On the day of the soft launching of CNN Philippines