MGM-British Studios Meanwhile, Amalgamated Studios Ltd constructed a large studio on the north side of Elstree Way between 1935 and 1937. A January 1937 deal for eight films to be made for the American studio Columbia Pictures soon collapsed. The company was unable to meet the cost of building work, and sold the facility to the Rank Organisation, which was not interested in using the studios itself, but wanted to stop John Maxwell's rival British International Pictures (BIP) from being able to compete more effectively with its own new Pinewood Studios. During the war, the studios were leased from Rank by the
Somerville Open Studios year. Orange balloons have become a signature of SOS, where they mark an artist's studio which is open to be visited. Orange information kiosks have been introduced to provide more guidance. Several trolley-cars are also rented for the duration of event, on which volunteer guides direct people to workspaces and local landmarks. In 2002 the organization introduced the Artist’s Choice Exhibit at the Somerville Museum. In 2011 a Volunteer Art Show was initiated to reward those who volunteer at the event. In 2012 was the first runway-style SOS Fashion Show, along with an SOS Film Festival for video artists. As