Polaroid Corporation a "juggernaut of innovation", in many respects Polaroid was the Apple of its time with a "leader in Edwin Land, a scientist who guided the company as the founding CEO for four decades". Polaroid’s initial market was in polarized sunglasses — spawned from Land’s self-guided research in light polarization. Land, having completed his freshman year at Harvard University, left to pursue this market, resulting in Polaroid's birth. Land later returned to Harvard to continue his research. Polaroid, owning patents to its polarizer technology, got its start by employing polarization in products that included 3-D movies and glare-reducing goggles for dogs.
Instant camera the Lomo'Instant, by raising over US $1,000,000 on Kickstarter. Like Fujifilm's Instax Mini camera, the Lomo'Instant uses Instax Mini film. The following year, the company released the Lomo'Instant Wide, a variation on the original Lomo'Instant which shot larger photos using Fujifilm's Instax Wide film. These images are more similar in size to original Polaroid film. In the summer of 2016, Lomography announced the development of a new instant camera. Called the Lomo'Instant Automat, Lomography describes it as "the most advanced automatic instant camera.” Most recently in August 2017, Lomography has release a new camera the Lomo'Instant Square Glass. It takes