The Wiz (film) as the film was Ross's final theatrical feature. In his book "Blockbuster", Tom Shone referred to "The Wiz" as "expensive crud". In the book "Mr. and Mrs. Hollywood", the author criticized the script, noting, ""The Wiz" was too scary for children, and too silly for adults." Ray Bolger, who played the Scarecrow in the 1939 "The Wizard of Oz" film, did not think highly of "The Wiz", stating ""The Wiz" is overblown and will never have the universal appeal that the classic MGM musical has obtained." Jackson's performance as the Scarecrow was one of the only positively reviewed elements of
Michael Jackson mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing." Gordy said of the performance: "From the first beat of 'Billie Jean', I was mesmerized, and when he did his iconic moonwalk, I was shocked, it was magic, Michael Jackson went into orbit, and never came down." In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement. The first Pepsi Cola campaign, which ran in the United States from 1983 to 1984 and launched its