Construction of Rockefeller Center Construction of Rockefeller Center The construction of the Rockefeller Center complex in New York City was conceived as an urban renewal project in the late 1920s, spearheaded by John D. Rockefeller Jr. to help revitalize Midtown Manhattan. Rockefeller Center is located on one of Columbia University's former campuses and is bounded by Fifth Avenue to the east, Sixth Avenue (Avenue of the Americas) to the west, 48th Street to the south, and 51st Street to the north. The center occupies in total, with some of office space. Columbia University had acquired the site in the early 19th century but had
Rockefeller Center assistant, Lucienne Bloch.) Rivera's fresco in the Center was replaced with a larger mural by the Catalan artist Josep Maria Sert, titled "American Progress", depicting a vast allegorical scene of men constructing modern America. Containing figures of Abraham Lincoln, Mahatma Gandhi, and Ralph Waldo Emerson, it wraps around the west wall of 30 Rockefeller Plaza's Grand Lobby. In its earliest years, Rockefeller Center received largely negative and pessimistic reviews from architectural critics. The most cynical opinion came from renowned architectural scholar Lewis Mumford, who so hated the "weakly conceived, reckless, romantic chaos" of the March 1931 plans for Rockefeller Center