Frank Sinatra of the hotel and were blocked by the security guard, Sinatra and Sammy Davis, Jr. forced the hotel management to begin hiring black waiters and busboys. On January 27, 1961, Sinatra played a benefit show at Carnegie Hall for Martin Luther King, Jr. and led his fellow Rat Pack members and Reprise label mates in boycotting hotels and casinos that refused entry to black patrons and performers. According to his son, Frank Sinatra Jr., King sat weeping in the audience at one of his father's concerts in 1963 as Sinatra sang "Ol' Man River", a song from the musical "Show
Sammy Davis Jr. "Diamonds Are Forever", but the scene was cut. In Japan, Davis appeared in television commercials for coffee, and in the United States he joined Sinatra and Martin in a radio commercial for a Chicago car dealership. On May 27–28, 1973, Davis hosted (with Monty Hall) the first annual, 20-hour Highway Safety Foundation telethon. Guests included Muhammad Ali, Paul Anka, Jack Barry, Dr. Joyce Brothers, Ray Charles, Dick Clark, Roy Clark, Howard Cosell, Ossie Davis, Ruby Dee, Joe Franklin, Cliff Gorman, Richie Havens, Danny Kaye, Jerry Lewis, Hal Linden, Rich Little, Butterfly McQueen, Minnie Pearl, Boots Randolph, Tex Ritter, Phil Rizzuto,