The Wiz (film) a threat to the Jacksons group cohesion. Cohen moved Michael and his sister La Toya Jackson into a Manhattan apartment, allowing him to be on his own for the first time. During the production, he became a frequent visitor to New York's famous Studio 54. Jackson was dedicated to the Scarecrow role, and watched videotapes of gazelles, cheetahs and panthers in order to learn graceful movements for his part. The long hours of uncomfortable prosthetic makeup by Stan Winston did not bother him. During the production of the film, Jackson asked Quincy Jones who he would recommend as a producer
Michael Jackson mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing." Gordy said of the performance: "From the first beat of 'Billie Jean', I was mesmerized, and when he did his iconic moonwalk, I was shocked, it was magic, Michael Jackson went into orbit, and never came down." In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement. The first Pepsi Cola campaign, which ran in the United States from 1983 to 1984 and launched its