Political life of Frank Sinatra 27, 1961, Sinatra played a benefit show at Carnegie Hall for Martin Luther King, Jr. and led his fellow Rat Pack members and Reprise label mates in boycotting hotels and casinos that refused entry to black patrons and performers. He often spoke from the stage on desegregation and repeatedly played benefits on behalf of King and his movement. According to his son, Frank Sinatra, Jr., King sat weeping in the audience at one of his father's concerts in 1963 as Sinatra sang "Ol' Man River", a song from the musical "Show Boat" that is sung by an African-American stevedore. His
SLS Las Vegas hotel was purchased by Del Webb. In 1962, a Don the Beachcomber restaurant opened in the hotel, becoming a top attraction to not only hotel guests but a variety of celebrities as well. The 24-story Alexandria Tower was added in 1963, which made the hotel the tallest building in Las Vegas. The resort was the site of the annual Jerry Lewis Labor Day Telethon for many years, mostly in the 1970s, and for a brief time in the 1990s. Performers at the resort over the years have included Frank Sinatra, Dean Martin, Sammy Davis Jr., Peter Lawford, Judy Garland, Marlene