History of the camera in 1948. This was the Polaroid Model 95, the world's first viable instant-picture camera. Known as a Land Camera after its inventor, Edwin Land, the Model 95 used a patented chemical process to produce finished positive prints from the exposed negatives in under a minute. The Land Camera caught on despite its relatively high price and the Polaroid lineup had expanded to dozens of models by the 1960s. The first Polaroid camera aimed at the popular market, the Model 20 Swinger of 1965, was a huge success and remains one of the top-selling cameras of all time. The first camera
Instant camera to a rectangular format. Captiva, Joycam, and Popshots (single use) cameras used a smaller 500 series film in rectangular format. I-zone cameras use a very small film format which was offered in a sticker format. Finally, Mio cameras used Polaroid Mio film which was Fuji Instax mini, branded as Polaroid and which is still available in 2015 as Fuji Instax Mini. This size produces a billfold sized photo. Polaroid still markets a mini format camera built by Fuji branded as Polaroid 300 and the film is available with both the Polaroid name and as Fuji Instax mini which are interchangeable.