Truth or Dare by Madonna initially launched with handbags, footwear, accessories, intimates and fragrances. Since the Material Girl clothing was aimed at teenagers, Madonna's targe for the brand was women in the age range of 27–50. In an interview with "Women's Wear Daily", Madonna stated her inspiration behind the name Truth or Dare: Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality. I have always been obsessed by fragrance and for years wanted to create something personal that
Holly Barton being a "free spirit with a sense of adventure." Powles opined Holly is "the kind of girl who will get on with anybody." She becomes friends with the people she meets and does not judge a book by its cover. Holly is loyal to her family and close to her mother, who she shares a strong bond with. Holly and her brother, Adam, have grown up together and there is only a year between them. Adam is quite protective of his sister. Holly loves Hannah to bits and they enjoy teasing each other. Holly does not spend her time reading