Hard Rock Cafe The first Hard Rock Cafe (HRC) opened on 14 June 1971 at Old Park Lane, Mayfair, London, under the ownership of young Americans Isaac Tigrett and Peter Morton. Hard Rock initially had an eclectic decor, but it later started to display memorabilia. The chain began to expand worldwide in 1982 with locations in (among others) Toronto, Los Angeles, San Francisco, Chicago, Paris, and Berlin. Hard Rock Cafe locations in the United States vary from smaller, more tourist driven markets (Biloxi, Pigeon Forge, Key West, etc.) to large metropolises (Houston, Philadelphia, New York City, Chicago, Boston, Washington DC, etc.). Hard Rock
Archibald Motley the Smithsonian Institution, Motley explained this disapproval of racism he tries to dispel with "Nightlife" and other paintings: And that's why I say that racism is the first thing that they have got to get out of their heads, forget about this damned racism, to hell with racism. ... That means nothing to an artist. We're all human beings. And the sooner that's forgotten and the sooner that you can come back to yourself and do the things that you want to do. (Motley 1978) In this excerpt, Motley calls for the removal of racism from social norms. He goes