Political life of Frank Sinatra policy. In 1961, an African-American couple entered the lobby of the hotel and were blocked by the security guard, witnessed by Sinatra and Davis. Sinatra told the guards that they were his guests and let them into the hotel. Sinatra subsequently swore profusely down the phone to Sands executive Carl Cohen at how ridiculous the situation was, and the following day, Davis approached Jack Entratter and the hotel soon began hiring black waiters and busboys. Sinatra's support for Sammy Davis, Jr., however, didn't stop the occasional racist jibe from him and the other Rat Pack members at concerts. On January
SLS Las Vegas hotel was purchased by Del Webb. In 1962, a Don the Beachcomber restaurant opened in the hotel, becoming a top attraction to not only hotel guests but a variety of celebrities as well. The 24-story Alexandria Tower was added in 1963, which made the hotel the tallest building in Las Vegas. The resort was the site of the annual Jerry Lewis Labor Day Telethon for many years, mostly in the 1970s, and for a brief time in the 1990s. Performers at the resort over the years have included Frank Sinatra, Dean Martin, Sammy Davis Jr., Peter Lawford, Judy Garland, Marlene