Polaroid Corporation it had asked for. In 1977, Land introduced the Polaroid Instant Home Movie camera named Polavision, based on the Dufaycolor process. However, the product arrived on the market when videotape-based systems were rapidly gaining popularity. Thus it failed to sell well in retail stores and has been described as the swan song for Polaroid. After four decades as chairman, Edwin Land was coerced into resigning and leaving the corporation he had founded. He died in 1991. The "Polavision" debacle eventually caused the company to write off $89 million, including most of the manufactured products. The underlying technology of Polavision was
Polaroid Originals in 2018, the company released a version with a built-in viewfinder that makes framing more accurate, the OneStep 2 Viewfinder. In September 2018, Polaroid Originals introduced the Polaroid OneStep+ instant film camera that uses i-Type film and 600 film. The OneStep+ has built-in Bluetooth wireless technology that allows the camera to be paired with the Polaroid Originals app on an iOS or Android smartphone or tablet. This enables six new features: remote trigger, double exposure, light painting, self timer (with up to a 12 s countdown), manual mode (controlling aperture, shutter speed, flash intensity and photos ejection) and noise trigger.