John Rockefeller Prentice John Rockefeller Prentice John Rockefeller Prentice (December 17, 1902 – June 13, 1972) was born to Chicago lawyer Ezra Parmalee Prentice and Alta Rockefeller Prentice in New York. Prentice's maternal grandfather is the Standard Oil tycoon, John D. Rockefeller (1839–1937). While attending Yale University, Prentice became a member of the Skull and Bones society and was elected to Phi Beta Kappa. He graduated in 1928. During his years at Yale, Prentice had accumulated debts and consequently was cut off from his parents. He worked in Boston for a wholesale hardware firm for four years to make enough money to return
Rockefeller Center to make a profit on the site as quickly as possible, Rockefeller devised new plans within a month so that the site could become profitable. The developers entered into talks with Radio Corporation of America (RCA) and its subsidiaries, National Broadcasting Company (NBC) and Radio-Keith-Orpheum (RKO), to build a mass media entertainment complex on the site. By May, RCA and its affiliates had made an agreement with Rockefeller Center managers to lease space and develop part of the complex. Todd released a new plan "G-3" in January 1930. Two months later, an "H plan" was released with facilities for "television,