Like a Prayer (song) the soft drink, she did not bother to hold even a can of the product, leading the author to comment that "Madonna the pop star was going to do it her way, no matter what Madonna the businesswoman had agreed to do". She maintained all along that the Pepsi commercial and the music video were two different commodities and she was right to stand her ground. Taraborrelli noted that after "Like a Prayer", the recruitment of pop stars and athletes to sell soft drinks became commonplace. However, none of them generated the level of excitement on par with Pepsi's failed
The Man Who Had No Idea others." John Clute, however, found it to be "unaccountably genial and without formal bite", such that its "potentially formidable idea gradually declines into doodle". In a 1984 interview, Disch described it as "a story about what our social relationships are really like" and "a springboard to the subject of what do we talk about when we talk about anything. What are all these social interactions "about"? What is the "subject" of them?" The Man Who Had No Idea "The Man Who Had No Idea" is a 1978 science fiction story by Thomas M. Disch. It was first published in "The