Superman (1978 film) average rating of 8/10. The website's critical consensus reads, ""Superman" deftly blends humor and gravitas, taking advantage of the perfectly cast Reeve to craft a loving, nostalgic tribute to an American pop culture icon." Metacritic collected an average score of 88, resulting in "universal acclaim", based on twelve reviews. The film was widely regarded as one of top 10 films of 1978. "Superman" creators Jerry Siegel and Joe Shuster gave a positive reaction. Shuster was "delighted to see Superman on the screen. I got chills. Chris Reeve has just the right touch of humor. He really is Superman." Roger Ebert
Christopher and Dana Reeve Foundation & Dana Reeve Foundation launched a campaign to raise public awareness of the Reeve Foundation and its mission by selling Superman Tags. The dogtags feature the Superman S-Shield logo and the foundation's motto, "Go Forward." Because all proceeds from the sale of the tags support the Foundation's work in finding treatments and cures for paralysis, Warner Bros. allowed the Foundation to use the Superman logo royalty-free. The Reeve Foundation hoped to achieve the same level of success and popularity that the Lance Armstrong Foundation has enjoyed with the LIVESTRONG wristband. Celebrities who have been "tagged" include Brandon Routh, who starred