Truth or Dare by Madonna brand, called Truth or Dare by Madonna; it is her second lifestyle brand following Material Girl with her daughter Lourdes. The architect of the brand is "MG Icon" which is a joint venture between Iconix Brand Group Inc., Madonna and her manager Guy Oseary. The chief executive officer of Iconix Brand Group, Neil Cole, felt that there is enough interest behind fashion brands introduced by Madonna. Drawing the example of the Material Girl brand—which was already a commercial success—Cole believed that there would be high demand for a brand that is endoresed solely by Madonna. Truth or Dare would be
Holly Barton Holly is later disowned by her father and she runs away. Holly meets Dan Cravely (James Boyland), a drug dealer, who allows Holly to stay with him. Powles explained Dan is everything Holly wants, he may not be a nice person, but he can supply her with drugs. Powles said Holly is using drugs heavily and not being at home means she can take the drugs whenever she likes. Holly runs into Scarlett Nicholls (Kelsey-Beth Crossley) and Eve Jenson (Suzanne Shaw) in town and she asks Scarlett for money, but Scarlett lies that she does not have any. Scarlett later