Like a Prayer (song) use the commercial to launch "Like a Prayer" globally before its actual release—the first time something like this was being done in the music industry. Pepsi also benefited from having their product associated with Madonna, thereby creating promotion. According to the company's advertising head Alan Pottasch, "the global media buy and unprecedented debut of this long awaited single will put Pepsi first and foremost in consumer's minds". Madonna had initially refused to dance and sing in the commercial, but later accepted after being introduced to choreographer Vince Paterson. Pepsi premiered the commercial during the global telecast of the 31st Grammy
Anyone Who Had a Heart (song) around 950,000 copies. Petula Clark also recorded "Anyone Who Had a Heart" in several foreign language versions for the international market. Clark reached No.7 in France with "Ceux Qui Ont Un Coeur" in the spring of 1964, then No.5 in Italy with "Quelli che hanno un cuore" that September. In October 1964, Clark reached No.1 in Spain - for a two-week period - with "Tú no tienes corazón". "Anyone Who Had a Heart" was presented to Dionne Warwick in unfinished form while she, Burt Bacharach and Hal David were rehearsing in Bacharach's Manhattan apartment for an upcoming recording session. Bacharach