Rockefeller Center Rockefeller Center Rockefeller Center is a large complex consisting of 19 commercial buildings covering between 48th and 51st Streets, facing Fifth Avenue, in New York City. Commissioned by the Rockefeller family, it is located in the center of Midtown Manhattan. The 14 original Art Deco buildings span the area between Fifth and Sixth Avenues, split by a large sunken square and a private street called Rockefeller Plaza. Five International Style buildings, built later, are located on the west side of Sixth Avenue and at the north end of Rockefeller Plaza. In 1928, the site's then-owner, Columbia University, leased the land
Rockefeller Center to make a profit on the site as quickly as possible, Rockefeller devised new plans within a month so that the site could become profitable. The developers entered into talks with Radio Corporation of America (RCA) and its subsidiaries, National Broadcasting Company (NBC) and Radio-Keith-Orpheum (RKO), to build a mass media entertainment complex on the site. By May, RCA and its affiliates had made an agreement with Rockefeller Center managers to lease space and develop part of the complex. Todd released a new plan "G-3" in January 1930. Two months later, an "H plan" was released with facilities for "television,