Polaroid Corporation a "juggernaut of innovation", in many respects Polaroid was the Apple of its time with a "leader in Edwin Land, a scientist who guided the company as the founding CEO for four decades". Polaroid’s initial market was in polarized sunglasses — spawned from Land’s self-guided research in light polarization. Land, having completed his freshman year at Harvard University, left to pursue this market, resulting in Polaroid's birth. Land later returned to Harvard to continue his research. Polaroid, owning patents to its polarizer technology, got its start by employing polarization in products that included 3-D movies and glare-reducing goggles for dogs.
Instant camera it was from the appearance of this that the artist had interest in giving this more personal touch and in experimenting with the photographs, and that is that the film of this camera allowed to modify, scratch and distort the emulsion, resulting in an image with varied effects. The artist Lucas Samaras, for example, was among the first to modify the images taken with the Polaroid SX-70 through the "Polaroid transfer". Thus, he developed the series "autoentrevistas", a set of self-portraits in which he takes the place of a model in different circumstances. John Reuter, the director of the 20