The Simpsons (pinball) game to the press as "fun – a whole package ... voices, music, artwork, great ramps." He also noted that "This game is already on its way to becoming a monster hit." In 2007, Stern said in an interview with "License!" that "While we export about one-third of our games, that first ["The Simpsons" pinball] model did especially well in the U.S." The "Simpsons" pinball machine won the award for best pinball game in 1990 by the Amusement and Music Operators Association, a group that represents coin machine operators. According to the "Chicago Sun-Times" article, pinball players have cited Data
Pinball Lebowski". In 2017, Multimorphic began shipping their pinball machine platform after several years of development. It is a modular design where different games can be swapped into the cabinet. It also has a large interactive display as the playfield surface, which is different from all prior pinball machines that were traditionally made of plywood and embedded with translucent plastic inserts for lighting. Pinball machines, like many other mechanical games, were sometimes used as gambling devices. Some pinball machines, such as Bally's "bingos", featured a grid on the backglass scoring area with spaces corresponding to targets or holes on the playfield.