Truth or Dare by Madonna brand, called Truth or Dare by Madonna; it is her second lifestyle brand following Material Girl with her daughter Lourdes. The architect of the brand is "MG Icon" which is a joint venture between Iconix Brand Group Inc., Madonna and her manager Guy Oseary. The chief executive officer of Iconix Brand Group, Neil Cole, felt that there is enough interest behind fashion brands introduced by Madonna. Drawing the example of the Material Girl brand—which was already a commercial success—Cole believed that there would be high demand for a brand that is endoresed solely by Madonna. Truth or Dare would be
Holly Yashi Holly Yashi Holly Yashi, Inc. is a jewelry designer and manufacturer located in the northern California town of Arcata, CA. Founded in 1981, Holly Yashi produces handmade jewelry designed by Holly Hosterman, who has been recognized for her distinctive use of the precious and highly reactive metal niobium. Holly Yashi is also known for its technical innovations in working with niobium, such as the development of proprietary hand-coloration and image-embossing processes, as well as the employment of a powerful water jet which uses tiny fragments of crushed garnets to produce intricate filigree. Hosterman and Paul Lubitz founded Holly Yashi in