Rockefeller Center of "festivity" around it, unlike most other office buildings in America. Sigfried Giedion wrote in his book "Space, Time and Architecture" that Rockefeller Center's design was akin to a "civic center" whose design represented the 1930s version of the future. Henry Luce, the founder of Time Inc., said in 1941 that Rockefeller Center represented "the true world of tomorrow", as opposed to the 1939 New York World's Fair, whose "World of Tomorrow" representations "are today junk piles under the winter snow". Novelist Gertrude Stein said in 1935, "The view of Rockefeller Center from Fifth Avenue is the most beautiful thing
Rockefeller University Rockefeller Hospital's first director Rufus Cole retired in 1937 and was succeeded by Thomas Milton Rivers. As director of The Rockefeller Institute's virology laboratory, he established virology as an independent field apart from bacteriology. Notable figures to emerge from the institution include Alexis Carrel, Peyton Rous, Hideyo Noguchi, Thomas Milton Rivers, Richard Shope, Thomas Francis Jr, Oswald T. Avery, Rebecca Lancefield, Wendell Meredith Stanley, René Dubos, Ashton Carter, and Cornelius P. Rhoads. Others attained eminence before being drawn to the university. Joshua Lederberg, who won the Nobel Prize in Physiology or Medicine in 1958, served as president of the university