Truth or Dare by Madonna initially launched with handbags, footwear, accessories, intimates and fragrances. Since the Material Girl clothing was aimed at teenagers, Madonna's targe for the brand was women in the age range of 27–50. In an interview with "Women's Wear Daily", Madonna stated her inspiration behind the name Truth or Dare: Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality. I have always been obsessed by fragrance and for years wanted to create something personal that
Holly Barton Holly is later disowned by her father and she runs away. Holly meets Dan Cravely (James Boyland), a drug dealer, who allows Holly to stay with him. Powles explained Dan is everything Holly wants, he may not be a nice person, but he can supply her with drugs. Powles said Holly is using drugs heavily and not being at home means she can take the drugs whenever she likes. Holly runs into Scarlett Nicholls (Kelsey-Beth Crossley) and Eve Jenson (Suzanne Shaw) in town and she asks Scarlett for money, but Scarlett lies that she does not have any. Scarlett later