Truth or Dare by Madonna initially launched with handbags, footwear, accessories, intimates and fragrances. Since the Material Girl clothing was aimed at teenagers, Madonna's targe for the brand was women in the age range of 27–50. In an interview with "Women's Wear Daily", Madonna stated her inspiration behind the name Truth or Dare: Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality. I have always been obsessed by fragrance and for years wanted to create something personal that
Holly Butler (1984) in order to pursue her acting career. Born in Ceres, California, Holly moved to Los Angeles in 1981 to pursue an acting career. After the :20 Minute Work-out, Holly appeared in several television shows throughout the '80's and '90's including co-starring roles in "Hunter", "Jake and the Fat Man", "Cybill", "Crime Story", "Reasonable Doubts", "In Living Color", "Mike Hammer, Private Eye", "Rags to Riches", "Moloney" and "A Peaceable Kingdom." Holly had a starring role in the short lived teen soap opera "Tribes" which aired on the Fox network in 1990. Holly toured the U.S. throughout the late '80's and