Like a Prayer (song) use the commercial to launch "Like a Prayer" globally before its actual release—the first time something like this was being done in the music industry. Pepsi also benefited from having their product associated with Madonna, thereby creating promotion. According to the company's advertising head Alan Pottasch, "the global media buy and unprecedented debut of this long awaited single will put Pepsi first and foremost in consumer's minds". Madonna had initially refused to dance and sing in the commercial, but later accepted after being introduced to choreographer Vince Paterson. Pepsi premiered the commercial during the global telecast of the 31st Grammy
I Say a Little Prayer by the RIAA. "Prayer" became Franklin's ninth and last consecutive Hot 100 top 10 hit on the Atlantic label. Franklin's "Prayer" has a special significance in her UK career, as with its September 1968 No. 4 peak it became Franklin's biggest UK hit; subsequently Franklin has surpassed that track's UK peak only with her No. 1 collaboration with George Michael, "I Knew You Were Waiting (For Me)". In February 1987, UK music weekly "New Musical Express" published its critics' top 150 singles of all time, with Franklin's "I Say a Little Prayer" ranked at No. 1, followed by Al Green's