Thriller (Michael Jackson album) and John Landis. Funded by MTV, the film sold over 350,000 copies in its first few months. In a market then driven by singles, "Thriller" raised the significance of albums, yet its multiple hit singles changed perceived notions as to the number of successful singles that could be taken from an individual album. The era saw the arrival of novelties like the Michael Jackson doll, that appeared in stores in May 1984 at a price of $12 (US$ in dollars). "Thriller" retains a position in American culture; biographer J. Randy Taraborrelli explains, "At some point, "Thriller" stopped selling like a
Thriller 25 extended "Billie Jean" and a digital booklet. Copies bought in Target, Best Buy, Circuit City and Independent Music Stores in the US feature the bonus tracks "Billie Jean (Four on the Floor Club Mix)", "Thriller (Def Thrill Remix)", "Wanna Be Startin' Somethin' (Extended 12" Mix)" and "Billie Jean (Four on the Floor Radio Mix)" respectively. Sony also released a "fan pack" containing "Thriller 25" and the "Number Ones" DVD. To help promote the album, Jackson's website was recreated and accounts on both MySpace and Facebook were set up. On February 3, 2008 a Sobe advertisement was aired during Super Bowl