Polaroid Corporation to design the Impossible Project mass market instant camera. Polaroid Corporation Polaroid is an American company that is a brand licensor and marketer of its portfolio of consumer electronics to companies that distribute consumer electronics and eyewear. It is best known for its Polaroid instant film and cameras. In 2017, its parent company was acquired by Polish investor Oskar Smołokowski. The company was founded in 1937 by Edwin H. Land, to exploit the use of its Polaroid polarizing polymer. Land ran the company until 1981. Its peak employment was 21,000 in 1978, and its peak revenue was $3 billion in
Land Camera to expose, develop, and fix the photo into a plastic envelope commonly associated with a Polaroid photo. The Polaroid SX-70 camera was the first to utilize this film. Improvements in SX-70 film led to the higher speed 600 series film, then to different formats such as 500 series (captiva), and spectra. The original cameras folded into the body and used bellows to protect the light path. The film was put on two spools, one with the negative roll, and one with the positive paper and reagent pods. The film developed inside the camera. The exception to this is the Polaroid