Superman (1978 film) father on Earth. "Superman" was originally scheduled to be released in June 1978, the 40th anniversary of "Action Comics 1", which first introduced Superman, but the problems during filming pushed the film back by six months. Editor Stuart Baird reflected, "Filming was finished in October 1978 and it is a miracle we had the film released two months later. Big-budgeted films today tend to take six to eight months." Donner, for his part, wished that he had "had another six months; I would have perfected a lot of things. But at some point, you've gotta turn the picture over." Warner
Christopher and Dana Reeve Foundation & Dana Reeve Foundation launched a campaign to raise public awareness of the Reeve Foundation and its mission by selling Superman Tags. The dogtags feature the Superman S-Shield logo and the foundation's motto, "Go Forward." Because all proceeds from the sale of the tags support the Foundation's work in finding treatments and cures for paralysis, Warner Bros. allowed the Foundation to use the Superman logo royalty-free. The Reeve Foundation hoped to achieve the same level of success and popularity that the Lance Armstrong Foundation has enjoyed with the LIVESTRONG wristband. Celebrities who have been "tagged" include Brandon Routh, who starred