Truth or Dare by Madonna brand, called Truth or Dare by Madonna; it is her second lifestyle brand following Material Girl with her daughter Lourdes. The architect of the brand is "MG Icon" which is a joint venture between Iconix Brand Group Inc., Madonna and her manager Guy Oseary. The chief executive officer of Iconix Brand Group, Neil Cole, felt that there is enough interest behind fashion brands introduced by Madonna. Drawing the example of the Material Girl brand—which was already a commercial success—Cole believed that there would be high demand for a brand that is endoresed solely by Madonna. Truth or Dare would be
Hardcore Holly the 1995 King of the Ring tournament, defeating Mantaur to qualify before losing to The Roadie in the quarterfinals. He was then the first WWF pay-per-view opponent of Hunter Hearst Helmsley, losing to him at "SummerSlam". At "Survivor Series", Holly was a part of the Underdogs team along with Marty Jannetty, Hakushi and Barry Horowitz. They were defeated by the Body Donnas team of Skip, Zip, Rad Radford and The 1-2-3 Kid. Despite lasting nearly 40 minutes in the Royal Rumble, Holly made very few television appearances in the WWF throughout 1996 and 1997. In February 1998, a newly-blonde Holly