Polaroid Corporation a "juggernaut of innovation", in many respects Polaroid was the Apple of its time with a "leader in Edwin Land, a scientist who guided the company as the founding CEO for four decades". Polaroid’s initial market was in polarized sunglasses — spawned from Land’s self-guided research in light polarization. Land, having completed his freshman year at Harvard University, left to pursue this market, resulting in Polaroid's birth. Land later returned to Harvard to continue his research. Polaroid, owning patents to its polarizer technology, got its start by employing polarization in products that included 3-D movies and glare-reducing goggles for dogs.
Instant camera at least 25% per year in the first decade of the 21st century. In 2009, Polaroid was acquired by PLR IP Holdings, LLC make which uses the Polaroid brand to market various products often relating to instant cameras. Among the products it markets are a Polaroid branded Fuji Instax instant camera, and various digital cameras and portable printers. , film continues to be made by the Polaroid Originals (previously the Impossible Project) for several models of Polaroid camera, and for the 8×10 inch format. Other brands such as Lomography, Leica, Fuji-Film, and etc. have innovated new models and features to