Truth or Dare by Madonna brand, called Truth or Dare by Madonna; it is her second lifestyle brand following Material Girl with her daughter Lourdes. The architect of the brand is "MG Icon" which is a joint venture between Iconix Brand Group Inc., Madonna and her manager Guy Oseary. The chief executive officer of Iconix Brand Group, Neil Cole, felt that there is enough interest behind fashion brands introduced by Madonna. Drawing the example of the Material Girl brand—which was already a commercial success—Cole believed that there would be high demand for a brand that is endoresed solely by Madonna. Truth or Dare would be
Holly Barton being a "free spirit with a sense of adventure." Powles opined Holly is "the kind of girl who will get on with anybody." She becomes friends with the people she meets and does not judge a book by its cover. Holly is loyal to her family and close to her mother, who she shares a strong bond with. Holly and her brother, Adam, have grown up together and there is only a year between them. Adam is quite protective of his sister. Holly loves Hannah to bits and they enjoy teasing each other. Holly does not spend her time reading