University Square (Madison) University Square (Madison) University Square Madison is a urban infill development in the City of Madison, Wisconsin. The planning for the University Square Project was started in 1999 by Greg Rice, owner of Executive Management, Inc. Greg chose Potter Lawson, Inc., in 1999 as the architect for the project. After years of planning, construction began on June 2, 2006 and was completed in August, 2008. The developer and majority owner of the project is Executive Management, Inc, a Madison based development firm, with Steve Brown Apartments and the University of Wisconsin as part owners. University Square consists of three main
Madison Square and Madison Square Park Madison Square Park" lead, in fits and starts between 1998 and 2001, to the renovation and restoration of the south end of the park, the addition of a dog run and the return of to the southeast corner. An outgrowth of the fund-raising campaign was the formation of Madison Square Park Conservancy, a public-private partnership whose mission is to keep it "a bright, beautiful and active public park." One amenity, added to the park in July 2004, is the Shake Shack, a popular permanent stand that serves hamburgers, hot dogs, shakes and other similar food, as well as wine. Its