The Jacket (Seinfeld) The Jacket (Seinfeld) "The Jacket" is the third episode of the second season of the NBC sitcom "Seinfeld" and the show's eighth episode overall. In the episode, protagonist Jerry Seinfeld buys an expensive suede jacket and has dinner with the father of his ex-girlfriend Elaine Benes. Elaine's father Alton (Lawrence Tierney), a war veteran and writer, makes Jerry and his friend George Costanza (Jason Alexander) very uncomfortable. Elaine is delayed and Jerry and George are stuck with Alton waiting for her at the hotel. The episode was written by Larry David and Jerry Seinfeld and was directed by Tom Cherones.
The Shoes (Seinfeld) the Super Bowl. It's revealed in the DVD "Inside Look" that many on the show were worried that people would be viewing "Seinfeld" for the first time in this new spot and therefore would know nothing about the story arc of Jerry and George's NBC pilot. The show's popularity skyrocketed through the rest of the season, however, starting its successful run. As David Sims wrote at "The A.V. Club", "The whole thing was promoted during the Super Bowl and was the start of "Seinfeld" moving from semi-popular critical hit to world-invading zeitgeist water-cooler explosion." Reviewer David Sims gave the episode