Polaroid Corporation a "juggernaut of innovation", in many respects Polaroid was the Apple of its time with a "leader in Edwin Land, a scientist who guided the company as the founding CEO for four decades". Polaroid’s initial market was in polarized sunglasses — spawned from Land’s self-guided research in light polarization. Land, having completed his freshman year at Harvard University, left to pursue this market, resulting in Polaroid's birth. Land later returned to Harvard to continue his research. Polaroid, owning patents to its polarizer technology, got its start by employing polarization in products that included 3-D movies and glare-reducing goggles for dogs.
Werner Pawlok In 1985 Kodak commissioned Pawlok for the series "Around the World in 40 days" shown at the 1986 photokina, Cologne in a solo exhibition. In 1988 he started working with the Polaroid 20×24-inch camera and moved to TriBeCa in New York City to work on his art projects. In the same year he invented the transfer technique using the 20×24 Polaroid Camera to start his series "Photography Paintings". With this series Werner Pawlok emphasizes his intention to dispel the traditional categorisation separating photography from painting. The concept of the shots aims to evoke the style of European classical portrait painting