Polaroid Corporation to design the Impossible Project mass market instant camera. Polaroid Corporation Polaroid is an American company that is a brand licensor and marketer of its portfolio of consumer electronics to companies that distribute consumer electronics and eyewear. It is best known for its Polaroid instant film and cameras. In 2017, its parent company was acquired by Polish investor Oskar Smołokowski. The company was founded in 1937 by Edwin H. Land, to exploit the use of its Polaroid polarizing polymer. Land ran the company until 1981. Its peak employment was 21,000 in 1978, and its peak revenue was $3 billion in
Werner Pawlok In 1985 Kodak commissioned Pawlok for the series "Around the World in 40 days" shown at the 1986 photokina, Cologne in a solo exhibition. In 1988 he started working with the Polaroid 20×24-inch camera and moved to TriBeCa in New York City to work on his art projects. In the same year he invented the transfer technique using the 20×24 Polaroid Camera to start his series "Photography Paintings". With this series Werner Pawlok emphasizes his intention to dispel the traditional categorisation separating photography from painting. The concept of the shots aims to evoke the style of European classical portrait painting