Madison Square Garden in the city and a roof garden cabaret. The building cost $3 million. Madison Square Garden II was unsuccessful like the first Garden, and the New York Life Insurance Company, which held the mortgage on it, decided to tear it down in 1925 to make way for a new headquarters building, which would become the landmark Cass Gilbert-designed New York Life Building. A third Madison Square Garden opened in a new location, on 8th Avenue between 49th and 50th Streets, from 1925 to 1968. Groundbreaking on the third Madison Square Garden took place on January 9, 1925. Designed by the
Madison Square and Madison Square Park Madison Square Park" lead, in fits and starts between 1998 and 2001, to the renovation and restoration of the south end of the park, the addition of a dog run and the return of to the southeast corner. An outgrowth of the fund-raising campaign was the formation of Madison Square Park Conservancy, a public-private partnership whose mission is to keep it "a bright, beautiful and active public park." One amenity, added to the park in July 2004, is the Shake Shack, a popular permanent stand that serves hamburgers, hot dogs, shakes and other similar food, as well as wine. Its