Polaroid Corporation in 2001, its brand and assets were sold off. The "new" Polaroid formed as a result, and itself declared bankruptcy in 2008, resulting in a further sale and in the present-day Polaroid Corporation. In May 2017, the brand and intellectual property of the Polaroid corporation were acquired by the largest shareholder of the Impossible Project, which had originally started out in 2008 by producing new instant films for Polaroid cameras. The Impossible Project was renamed Polaroid Originals in September 2017. The original Polaroid Corporation was founded in Cambridge, Massachusetts, by Edwin Land in 1937. Described by "The Boston Globe" as
Polaroid Corporation Pablo Montoya's #42 Chevy Impala in the NASCAR Sprint Cup Series and entries in the IRL Indy Car Series, including the car driven by Dario Franchitti. The Polaroid name has also been associated with the NOPI drift series. Polaroid was the principal sponsor of the Nissan 350Z driven by Nick Bollea in the 2007 season. On February 8, 2008, Polaroid (under the control of Thomas J. Petters of Petters Group Worldwide) announced that the company has decided to gradually cease production and withdraw from analog instant film products completely in 2008. Since March 2010, instant film materials for vintage Polaroid