It Was Written "Illmatic", the album contains a more detailed and elaborate production, while it shares similarity to the G-funk sound, relying heavily on sampled and looped funk grooves. "It Was Written" has Nas experimenting with a theatrical mafioso concept under the alias of "Nas Escobar" (inspired by the Colombian drug lord Pablo Escobar). The album's subject matter has been noted for its focus on materialistic excess and other mafioso lyrical themes. Jon Pareles of "The New York Times" wrote of Nas's shift in lyrical themes from "Illmatic", stating he "repeatedly cites the Colombian drug kingpin Pablo Escobar and drops brand names of
Pablo Escobar houses and football fields in western Colombia, which gained him popularity among the locals of the towns that he frequented. However, Colombia became the "murder capital of the world", and Escobar was vilified by the Colombian and American governments. In 1993, Escobar was shot and killed in his hometown by Colombian National Police, one day after his 44th birthday. Pablo Emilio Escobar Gaviria was born on 1 December 1949, in Rionegro, in the Antioquia Department of Colombia. He was the third of seven children of the farmer Abel de Jesús Dari Escobar Echeverri (1910–2001), with his wife Hemilda de los