Polaroid Corporation a "juggernaut of innovation", in many respects Polaroid was the Apple of its time with a "leader in Edwin Land, a scientist who guided the company as the founding CEO for four decades". Polaroid’s initial market was in polarized sunglasses — spawned from Land’s self-guided research in light polarization. Land, having completed his freshman year at Harvard University, left to pursue this market, resulting in Polaroid's birth. Land later returned to Harvard to continue his research. Polaroid, owning patents to its polarizer technology, got its start by employing polarization in products that included 3-D movies and glare-reducing goggles for dogs.
Polaroid Corporation cameras, followed in 2011 with the release of much improved color films for Polaroid 600, SX-70 and Spectra Cameras. Polaroid had originally announced a new camera, styled after older models to coincide with the new films, but this was due before Christmas 2010—a deadline which passed with no new information on this new camera. On April 28, 2012, the documentary "Time Zero: The Last Year of Polaroid Film", directed by Grant Hamilton, was released in the U.S. It covers the rise, fall, and grass-roots revival of Polaroid's instant film technology. In summer 2008 Polaroid released the PoGo, an instant photo