Construction of Rockefeller Center Construction of Rockefeller Center The construction of the Rockefeller Center complex in New York City was conceived as an urban renewal project in the late 1920s, spearheaded by John D. Rockefeller Jr. to help revitalize Midtown Manhattan. Rockefeller Center is located on one of Columbia University's former campuses and is bounded by Fifth Avenue to the east, Sixth Avenue (Avenue of the Americas) to the west, 48th Street to the south, and 51st Street to the north. The center occupies in total, with some of office space. Columbia University had acquired the site in the early 19th century but had
Rockefeller family were particularly prominent in this area. The family was honored for its conservation efforts in November 2005, by the National Audubon Society, one of America's largest and oldest conservation organizations, at which over 30 family members attended. At the event, the society's president, John Flicker, notably stated: "Cumulatively, no other family in America has made the contribution to conservation that the Rockefeller family has made". In 2016 fifth-generation descendants of John Sr. criticized ExxonMobil, one of the successors to his company Standard Oil, for their record on climate change. The Rockefeller Brothers Fund and the Rockefeller Family Fund both backed