Polaroid Corporation in 2001, its brand and assets were sold off. The "new" Polaroid formed as a result, and itself declared bankruptcy in 2008, resulting in a further sale and in the present-day Polaroid Corporation. In May 2017, the brand and intellectual property of the Polaroid corporation were acquired by the largest shareholder of the Impossible Project, which had originally started out in 2008 by producing new instant films for Polaroid cameras. The Impossible Project was renamed Polaroid Originals in September 2017. The original Polaroid Corporation was founded in Cambridge, Massachusetts, by Edwin Land in 1937. Described by "The Boston Globe" as
Instant camera at least 25% per year in the first decade of the 21st century. In 2009, Polaroid was acquired by PLR IP Holdings, LLC make which uses the Polaroid brand to market various products often relating to instant cameras. Among the products it markets are a Polaroid branded Fuji Instax instant camera, and various digital cameras and portable printers. , film continues to be made by the Polaroid Originals (previously the Impossible Project) for several models of Polaroid camera, and for the 8×10 inch format. Other brands such as Lomography, Leica, Fuji-Film, and etc. have innovated new models and features to