Like a Prayer (song) use the commercial to launch "Like a Prayer" globally before its actual release—the first time something like this was being done in the music industry. Pepsi also benefited from having their product associated with Madonna, thereby creating promotion. According to the company's advertising head Alan Pottasch, "the global media buy and unprecedented debut of this long awaited single will put Pepsi first and foremost in consumer's minds". Madonna had initially refused to dance and sing in the commercial, but later accepted after being introduced to choreographer Vince Paterson. Pepsi premiered the commercial during the global telecast of the 31st Grammy
Anyone Who Had a Heart (song) chart for the following week at No.42; by then Black's version had reached No.10, ascending in the subsequent two weeks to No.2 and then No.1, while Warwick's version concurrently ended its chart run with two weeks at No.47. On the chart dated 29 February 1964, besides Black's "Anyone Who Had a Heart" at No.1 for the first of three weeks and Warwick's version in its final chart week at No.47, the UK Top 50 featured a third version of "Anyone Who Had a Heart" as the version by Mary May made its one-week appearance at No.49. On 25 April 1964,