Truth or Dare by Madonna initially launched with handbags, footwear, accessories, intimates and fragrances. Since the Material Girl clothing was aimed at teenagers, Madonna's targe for the brand was women in the age range of 27–50. In an interview with "Women's Wear Daily", Madonna stated her inspiration behind the name Truth or Dare: Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality. I have always been obsessed by fragrance and for years wanted to create something personal that
Holly Barton fashion magazines and she wears whatever she is comfortable in. Powles told the "Liverpool Daily Post" Holly "loves who she is and she's really happy. She's not image conscious and doesn't waste time thinking 'I'm too fat' or 'I'm too thin'." Upon her entrance to the show, Holly had not had a boyfriend before. Susan Griffin of the "Liverpool Daily Post" said she would not go short of an admirer or two, and Powles added "Holly wouldn't go for someone who was typically good-looking. She doesn't go for the obvious." The actress thought Holly may have some unexpected friendships and