Like a Prayer (song) jail and tells the police that she had witnessed the crime and that the black man is innocent; the police release him. The video ends as Madonna dances in front of the burning crosses, and then everybody involved in the story line takes a bow as curtains come down on the set. In January 1989, while the music video was still being filmed, Pepsi-Cola announced that they had signed Madonna for US$5 million deal to feature the singer and "Like a Prayer" for the company's television commercial. The deal also included Pepsi sponsoring Madonna's next world tour. Madonna wanted to
I Say a Little Prayer by the RIAA. "Prayer" became Franklin's ninth and last consecutive Hot 100 top 10 hit on the Atlantic label. Franklin's "Prayer" has a special significance in her UK career, as with its September 1968 No. 4 peak it became Franklin's biggest UK hit; subsequently Franklin has surpassed that track's UK peak only with her No. 1 collaboration with George Michael, "I Knew You Were Waiting (For Me)". In February 1987, UK music weekly "New Musical Express" published its critics' top 150 singles of all time, with Franklin's "I Say a Little Prayer" ranked at No. 1, followed by Al Green's