University Square (Madison) University Square (Madison) University Square Madison is a urban infill development in the City of Madison, Wisconsin. The planning for the University Square Project was started in 1999 by Greg Rice, owner of Executive Management, Inc. Greg chose Potter Lawson, Inc., in 1999 as the architect for the project. After years of planning, construction began on June 2, 2006 and was completed in August, 2008. The developer and majority owner of the project is Executive Management, Inc, a Madison based development firm, with Steve Brown Apartments and the University of Wisconsin as part owners. University Square consists of three main
Madison Square and Madison Square Park relentlessly moving uptown, had reached the Madison Square area. Initially, the houses around the park were narrow, crowded and dark brownstone rowhouses with small rooms easily subject to becoming cluttered. Today, the only remnant of these brownstones is a single building at 14 East 23rd Street. Despite this beginning, through the 1870s, the neighborhood became an aristocratic one of brownstone row houses and mansions where the elite of the city lived; Theodore Roosevelt, Edith Wharton and Winston Churchill's mother, Jennie Jerome, were all born here. Madison Cottage was torn down in 1852 to make way for Franconi's Hippodrome, which lasted