Newport Jazz Festival Saratoga Performing Arts Center during the following year. He established the Newport Jazz Festival-Saratoga and remained in New York City, retaining the Newport Jazz Festival-New York in what amounted to an expansion. The Saratoga addition began a trend of using the "Newport Jazz Festival" name outside of Newport, as in the Newport Jazz Festival in Madarao, Japan, from 1982 to 2004. During the 1970s, the Newport Jazz Festival pioneered corporate sponsorship of music festivals. Working with Schlitz and KOOL, the festival changed its name based on what company was sponsoring. In 1981, George Wein brought the Newport Jazz Festival back
Love Supreme Jazz Festival broader styles of R&B, Funk, Soul and Blues; The Big Top, which plays host to the biggest names in Jazz and its neighbouring styles; The Arena, which hosts contemporary and progressive acts in the jazz sphere and The Bandstand, which hosts up and coming acts as well as local performers. The latest addition is Bands & Voices, which showcases a range of spoken word, dance and cabaret. Since its launch in 2013, the festival has hosted artists such as South African visionary, the late Hugh Masekela, Herbie Hancock, Earth, Wind and Fire, Grace Jones, Van Morrison, Laura Mvula, Jamie Cullum,