Frank Sinatra 50th birthday, prompted "Billboard" to proclaim that he may have reached the "peak of his eminence". In June 1965, Sinatra, Sammy Davis, Jr., and Dean Martin played live in St. Louis to benefit Dismas House, a prisoner rehabilitation and training center with nationwide programs that in particular helped serve African Americans. The Rat Pack concert, called The Frank Sinatra Spectacular, was broadcast live via satellite to numerous movie theaters across America. The album "September of My Years" was released September 1965, and went on to win the Grammy Award for best album of the year. Granata considers the album to
The Hollywood Palace known as Avalon Hollywood. A little-known starlet named Raquel Welch was cast during the first season as the "Billboard Girl", who placed the names of the acts on a placard (similar to that of a vaudeville house). Unlike similar programs such as "The Ed Sullivan Show", the series used a different host each week. Among the performers and hosts on the show were Bing Crosby (who made the first and the most appearances as guest host: 31 in all, including his family on several of the annual Christmas shows), Dean Martin, Liberace, Frank Sinatra, Milton Berle, Sammy Davis Jr., Sid