Truth or Dare by Madonna initially launched with handbags, footwear, accessories, intimates and fragrances. Since the Material Girl clothing was aimed at teenagers, Madonna's targe for the brand was women in the age range of 27–50. In an interview with "Women's Wear Daily", Madonna stated her inspiration behind the name Truth or Dare: Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality. I have always been obsessed by fragrance and for years wanted to create something personal that
Holly Cunningham man in and apologize, finding out his name is Wes and that he coincidentally already knows Jade. Wes forgives them, but when Wes and Holly are alone, Wes acts violent towards her. Holly tells Callum about this although Callum refuses to believe it, causing them to argue. During a house party on the trip, Wes joins Holly alone in the bedroom and forces her to let him take topless pictures of her or he will report her to the police for nearly shooting him. He is then interrupted by Theresa, who is also at the party, and Wes then leaves.