Like a Prayer (song) use the commercial to launch "Like a Prayer" globally before its actual release—the first time something like this was being done in the music industry. Pepsi also benefited from having their product associated with Madonna, thereby creating promotion. According to the company's advertising head Alan Pottasch, "the global media buy and unprecedented debut of this long awaited single will put Pepsi first and foremost in consumer's minds". Madonna had initially refused to dance and sing in the commercial, but later accepted after being introduced to choreographer Vince Paterson. Pepsi premiered the commercial during the global telecast of the 31st Grammy
Big '80s Big '80s Big '80s was an all 1980s music channel on Sirius Satellite Radio channel 8 and Dish Network channel 6008. It was replaced by XM's The 80s on 8 on November 12, 2008, as part of the Sirius XM Merger. It featured all four living original MTV VJs who are now on The 80s on 8 channel. Big '80s was SIRIUS's highest rated music channel during its early days. Nina Blackwood's countdown show was dropped and replaced by "AT40 Flashback" (which had always been broadcast on '80s On 8) when Sirius XM replaced this channel with '80s on 8.