Hard Rock Cafe The first Hard Rock Cafe (HRC) opened on 14 June 1971 at Old Park Lane, Mayfair, London, under the ownership of young Americans Isaac Tigrett and Peter Morton. Hard Rock initially had an eclectic decor, but it later started to display memorabilia. The chain began to expand worldwide in 1982 with locations in (among others) Toronto, Los Angeles, San Francisco, Chicago, Paris, and Berlin. Hard Rock Cafe locations in the United States vary from smaller, more tourist driven markets (Biloxi, Pigeon Forge, Key West, etc.) to large metropolises (Houston, Philadelphia, New York City, Chicago, Boston, Washington DC, etc.). Hard Rock
Hard rock III" (1970) and "Led Zeppelin IV" (1971). The latter included the track "Stairway to Heaven", which would become the most played song in the history of album-oriented radio. Deep Purple continued to define hard rock, particularly with their album "Machine Head" (1972), which included the tracks "Highway Star" and "Smoke on the Water". In 1975 guitarist Ritchie Blackmore left, going on to form Rainbow and after the break-up of the band the next year, vocalist David Coverdale formed Whitesnake. 1970 saw the Who release "Live at Leeds", often seen as the archetypal hard rock live album, and the following year