Joe Cocker "Mad Dogs & Englishmen," after the Noël Coward song of the same name. Cocker's music evolved into a more bluesy type of rock, compared to that of the Rolling Stones. During the ensuing Mad Dogs & Englishmen tour (later described by drummer Jim Keltner as "a big, wild party"), Cocker toured 48 cities, recorded a live album, and received very positive reviews from "Time" and "Life" for his performances. However, the pace of the tour was exhausting. Russell and Cocker had personal problems; Cocker became depressed and began drinking excessively as the tour wound down in May 1970. Meanwhile, he
Memphis Mad Dogs Grey Cup. By February 1996, the Barracudas, Texans and Shreveport Pirates had also folded while the Stallions had reconstituted themselves as the third incarnation of the Montreal Alouettes, ending the CFL's three-year experiment south of the border. Besides financial and attendance problems, the Mad Dogs were hobbled by the promotional efforts of the CFL itself. The league positioned itself directly against the NFL when it attempted to move south of the border. The CFL adopted the marketing slogan, "Longer, Wider, Faster" to appeal to the American football market. Rodgers had expressed frustration in the efforts to market the Mad Dogs