Barbie Barbie, effect self-image in young girls. Dittmar, Halliwell, and Ive gave picture books to girls age 5–8, one with photos of Barbie and the other with photos of Emme, a doll with more realistic physical features. The girls were then asked about their ideal body size. Their research found that the girls who were exposed to the images of Barbie had significantly lower self-esteem than the girls who had photos of Emme. Barbie Barbie is a fashion doll manufactured by the American toy company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation
Maco (toy company) Maco (toy company) Maco Toys, Inc., was the name of a popular toy company based in Brooklyn, New York which produced war-themed toys for children in the 1950s and 1960s. Their toys were sold in a catalog that was illustrated by Tony Tallarico and printed by Charlton Comicswhich presented itself as a war comic book. (These toys were also sold in toy stores.) Products included plastic guns (including the M1903 Springfield rifle and an Army Paratrooper Carbine ), grenades, and a plastic Molotov cocktail. The company's products were available in stores throughout the United States, but had a limited range