Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Chelsea Handler publishing imprint, Borderline Amazing/A Chelsea Handler Book. She also signed a three-book deal with the imprint, the first of which is called "Lies That Chelsea Handler Told Me", where her coworkers and family members discuss their experiences with Handler, which was released in May 2011 and also hit the top of the bestseller list. Handler has her own columns in "Cosmopolitan" and "NOW", a UK celebrity magazine. In May 2009, she was the host of the 20th Annual GLAAD Media Awards in San Francisco. In June 2009, she was named as Grand Marshal of the 2009 Los Angeles Pride celebration