Super Bowl XLIX of the Seahawks. This was only the fourth time this has occurred. The other three times were in Super Bowl III (Weeb Ewbank's New York Jets vs. Ewbank's former team, Don Shula's Baltimore Colts), Super Bowl XXXIII (Dan Reeves's Atlanta Falcons vs. Mike Shanahan's Denver Broncos), and Super Bowl XXXVII (Jon Gruden's Tampa Bay Buccaneers vs. Gruden's former team, Bill Callahan's Oakland Raiders). The only previous time that the old coach's former team had won was in Super Bowl XXXIII. The Patriots had also appeared in the only other Super Bowl to be held at University of Phoenix Stadium to
Crash the Super Bowl poll that was run by Facebook. Facebook voters ranked "Sling Baby" the best commercial of the game and the Sling Baby team won the bonus money. On September 18, 2012, Frito-Lay announced the 6th installment of the Crash the Super Bowl commercial contest. In addition to the regular prizes, the director of the commercial that scored the highest on the USA Today ad meter would win a job working with director Michael Bay on "". On January 3, 2013, Doritos announced their list of the Top 5 finalists: "Goat 4 Sale" by Ben Callner of Atlanta, GA; "Road Chip" by