Ruth Handler company, Ruthton Corp., formed by her and Peyton Massey, which manufactured a more realistic version of a woman's breast, called "Nearly Me". She personally fitted one for the then first lady, Betty Ford. In 1974, Handler resigned from Mattel after investigations of producing fraudulent financial reports. In 1978, Handler was charged with fraud and false reporting to the Securities and Exchange Commission. She pleaded no contest, was fined $57,000 and sentenced to 2,500 hours of community service.She blamed her illness for making her "unfocused" on her business. Though the Handlers took a more hands-off approach to their company's business practice
Applause (toy company) which came with the licenses to Disney, Sesame Street, and Raggedy Ann and Andy. In 1986, the company changed its name to Applause Inc. and released California Raisins merchandise. It would also produce various Batman merchandise, focusing largely on small figures and dolls, from the late 1980s into the early 1990s. In 1992, Applause released the Magic Trolls Babies toy line. From 1991 to 1995, the company built a strong retail business by focusing on its classic entertainment licensed brands with in-store merchandising displays as a platform for entertainment event properties, e.g. The Lion King, The Flintstones, Pocahontas, The Little