Sinclair C5 computers like the hugely successful ZX81 and ZX Spectrum, an affordable electric vehicle could unleash pent-up demand for a market that did not previously exist. However, Sinclair performed no market research to ascertain whether there was actually a market for his electric vehicle; as the director of the Primary Contact advertising agency commented in January 1985, the project continued all the way to the prototype stage "purely on the convictions of Sir Clive". With Sinclair's new specifications in hand, Ogle worked on a three-wheeled design dubbed the C5, which bore similarities with the earlier three-wheeled Bond Bug – another Ogle
Clive Steele Clive Steele Major General Sir Clive Selwyn Steele, (30 September 1892 – 5 August 1955) was an engineer and a senior officer of the Australian Army who served in both the First and Second World Wars. He was instrumental in the expansion of the Royal Australian Engineers (RAE) in preparation for the war against Japan. Born on 30 September 1892 at Canterbury, Melbourne the son of Herbert Selwyn Steele and Alice Lydia née Sinclair, Clive was educated at Scotch College (prefect and captain of boats, 1910), and the University of Melbourne (B.C.E. 1919). He joined the Militia in 1912. Appointed