Bing Crosby ARSC Journal, 43(1), 127–130. Bing Crosby Harry Lillis "Bing" Crosby Jr. (; May 3, 1903 – October 14, 1977) was an American singer and actor. The first multimedia star, Crosby was a leader in record sales, radio ratings, and motion picture grosses from 1931 to 1954. His early career coincided with recording innovations such as the microphone. This allowed him to develop an intimate singing style that influenced many male singers who followed him, including Perry Como, Frank Sinatra, Dick Haymes, and Dean Martin. "Yank" magazine said that he was the person who had done the most for American soldiers'
The Bing Crosby – Chesterfield Show to use their advertising budget on the new medium. The show did not reach the top 20 Nielsen ratings and the most highly rated radio show for the season was the "Amos ‘n’ Andy" program with 17.0. The series ended on June 25, 1952. Sponsorship for Crosby moved from Chesterfield to General Electric and in the fall of 1952, "The Bing Crosby Show for General Electric" premiered. The Bing Crosby – Chesterfield Show The Bing Crosby Show for Chesterfield was a 30-minute musical variety old-time radio program starring entertainer Bing Crosby. The series ran on CBS Radio from 1949–1952. The