Super Bowl XV Super Bowl. The Eagles defeated the Raiders 10–7 on November 23 at Veterans Stadium. This game marked the first Super Bowl where both teams used the 3–4 defensive formation as their base defense. The Raiders were the first team to use the 3–4 in the Super Bowl in Super Bowl XI against the Minnesota Vikings, although the Miami Dolphins used a version of the 3–4 ("53 defense") in Super Bowl VI, Super Bowl VII and Super Bowl VIII. The 3–4 would be used by at least one team in every Super Bowl between Super Bowl XV and game XXVIII. The
Super Bowl 50 their own Doritos ads for a chance to have it aired during the game. Nintendo and The Pokémon Company also made their Super Bowl debut, Hyundai placed in both first and fifth place respectively on "USA Today"s Super Bowl Ad Meter survey, with their ads "First Date" (for the Hyundai Genesis) and "Ryanville" (for the 2017 Hyundai Elantra). First-time advertisers at Super Bowl 50 included Amazon.com, Colgate toothpaste, Death Wish Coffee (who beat 10 other small businesses in a contest held by Intuit, who paid for the ad time as a prize), LG Electronics, Marmot, Nintendo (promoting the 20th anniversary