Carl Lewis named C.L.E.G., which markets and brands products and services including his own. Frederick Carlton Lewis was born in Birmingham, Alabama, on July 1, 1961, the son of William Lewis (1927–1987) and Evelyn née Lawler Lewis. His sister was a hurdler on the 1951 Pan-Am team. His parents ran a local athletics club that provided a crucial influence on both Carl and his sister Carol. She became an elite long jumper, finishing 9th at the 1984 Olympics and taking bronze at the 1983 World Championships. Lewis was initially coached by his father, who also coached other local athletes to elite status.
1928 United States Olympic Trials (track and field) (47.0) two months earlier, was surprisingly eliminated as he only placed fifth; Spencer and the sixth finalist, Fred Alderman, were named to the Olympic 4 × 400 meter relay team. The other two Olympic relay runners were decided by an extra race for those eliminated in the semi-finals, won by George Baird ahead of John Lewis; however, Lewis was replaced with Barbuti after the latter won an Olympic gold in the individual event. The 400 meter hurdles final was run before the storm arrived; Morgan Taylor, the 1924 Olympic champion, set a new world record (52.0) but still only narrowly