Super Bowl XV Super Bowl. The Eagles defeated the Raiders 10–7 on November 23 at Veterans Stadium. This game marked the first Super Bowl where both teams used the 3–4 defensive formation as their base defense. The Raiders were the first team to use the 3–4 in the Super Bowl in Super Bowl XI against the Minnesota Vikings, although the Miami Dolphins used a version of the 3–4 ("53 defense") in Super Bowl VI, Super Bowl VII and Super Bowl VIII. The 3–4 would be used by at least one team in every Super Bowl between Super Bowl XV and game XXVIII. The
Super Bowl XL ad). Agency BBDO was the biggest single producer of commercials, creating 19. ABC also aired several 60-second commercials for some of its shows, including "Lost", "Desperate Housewives", and "Grey's Anatomy". Notably, this was the first Super Bowl during which commercials, in addition to the game itself, were broadcast in HDTV. During typical HDTV broadcasts at the time, commercials themselves were broadcast in standard definition. Google Video and America Online each catalogued ads for later viewing. The "USA Today Super Bowl Ad Meter" and ADBOWL, which both measure viewer online reaction to all Super Bowl ads, found the Bud Light "Magic