Carl Lewis leg of the race; he broke the tape with a time of 37.83 s, setting a new world record. Although Lewis had achieved what he had set out to do—matching Jesse Owens' feat of winning four gold medals in the same events at a single Olympic Games—he did not receive the lucrative endorsement offers that he had expected. The long jump controversy was one reason and his self-congratulatory conduct did not impress several other track stars: "He rubs it in too much," said Edwin Moses, twice Olympic gold medalist in the 400 m hurdles. "A little humility is in order.
Simon Ammann in the Individual Normal Hill event at the FIS Nordic World Ski Championships 2009 in Liberec, Czech Republic. In 2010, competing in his fourth Olympics in Vancouver, British Columbia, Canada, Ammann won the gold medal in the Individual Normal Hill event. He became the first man in Olympic history to win gold medals in the Individual Normal Hill event in two Olympics. On 20 February 2010, he also won a gold medal in the Individual Large Hill event at the Winter Olympics in Vancouver, thus becoming the first man to win gold medals in both individual ski jumping events in