Oscar bait nominated for Oscars. For that reason studios plan their Oscar promotional campaigns long before the movie is even released. It has been estimated that The Weinstein Company spent $15 million on its Oscar campaign for "The King's Speech", almost as much as was spent on the Oscar campaign of Weinstein-produced 1998 Best Picture Winner "Shakespeare in Love". Actors, too, benefit at least financially from Oscar wins. Agents and managers estimate that their clients can get as much as 20% more money for their next projects if they win an Oscar or at least received a nomination. Natalie Portman was expected
Mrs. Doubtfire Alan Menken, lyrics by David Zippel, and a book by Harvey Fierstein. Producer Kevin McCollum had previously spoken to the New York Times in 2013 about the 1993 movie's musical prospects, noting that the plot was 'tailored for Broadway audiences'. However, in 2016, Menken told Digital Spy that the project was put on 'creative hiatus', citing changes in the creative team as the problem. Nevertheless, in 2018 McCollum revealed that the adaptation was still aiming for a Broadway bow, but with an entirely different creative team which includes Karey and Wayne Kirkpatrick composing the score, and John O'Farrell and Karey