Mattel Matson sold his share to Handler due to poor health, and Handler's wife Ruth took Matson's role. In 1947, the company had its first hit toy, a ukulele called "Uke-A-Doodle". The company incorporated the next year in California. Mattel became the first year-round sponsor of the "Mickey Mouse Club" TV series in 1955. The Barbie doll debuted in 1959, becoming the company's best-selling toy in history. In 1960, Mattel introduced Chatty Cathy, a talking doll revolutionizing the toy industry, which led to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s. The company went public in
Milton Handler he represented corporations such as Xerox, Pepsico, the American Tobacco Company and Texaco. Handler married Marion Winter Kahn in 1931, who died in 1953. He married second wife Miriam Adler in 1955 (she predeceased him in 1997). He is survived by his daughter Carole E. Handler and two granddaughters, Alisa Marion Schoenbach and Ilana Abigail Schoenbach. Milton Handler Milton Handler (1903 - November 10, 1998), an American lawyer and professor of law, was considered a "leading antitrust expert and drafter of some of the nation's best-known laws." Born in the Bronx in 1903, he was the youngest of seven children.