Bing Crosby Bing Crosby Harry Lillis "Bing" Crosby Jr. (; May 3, 1903 – October 14, 1977) was an American singer and actor. The first multimedia star, Crosby was a leader in record sales, radio ratings, and motion picture grosses from 1931 to 1954. His early career coincided with recording innovations such as the microphone. This allowed him to develop an intimate singing style that influenced many male singers who followed him, including Perry Como, Frank Sinatra, Dick Haymes, and Dean Martin. "Yank" magazine said that he was the person who had done the most for American soldiers' morale during World War
The Bing Crosby – Chesterfield Show advantage to be gained from visual presentation of their products. Liggett & Myers, manufacturers of Chesterfield cigarettes, were no exception, keeping a foot firmly placed in both camps. In addition to Bing Crosby, they had also acquired the services of Perry Como and Arthur Godfrey and were later to add, if only briefly, Bob Hope and Martin & Lewis. With Chesterfield cigarettes on board as Crosby's new sponsor after his stint with Philco on ABC Radio's "Philco Radio Time", Bing returned to his original home on radio, CBS. The network premiered The Bing Crosby Show for Chesterfield on Wednesday September