Shaving razor was essentially a small piece of a straight razor attached to a handle using a clamp mechanism. Before each shave the blade had to be attached to a special holder, stropped with a leather belt, and placed back into the razor. After a time, the blade needed to be honed by a cutler. In 1895, King Camp Gillette invented the double-edged safety razor, which utilised inexpensive, disposable blades sharpened from two sides. It took him until 1901 to build a working, patentable model, and commercial production began in 1903. The razor gained popularity during World War I when the
Razor Creative Razor Creative Razor Creative is a boutique design, branding, advertising, and marketing firm located in Moncton, New Brunswick. The company was founded as Razor Communications Inc. in December 2003 by Stephen Brander and Rich Gould. In 2005 the company changed its operating name to Razor Creative. In 2008 the company was awarded a Canadian trademark for their slogan: Cut through. In February 2017, Razor Creative was acquired by BrainWorks marketing. The following is an incomplete list of notable clients. Razor Creative's work for McCain Foods Roasters was featured in the November 2004 issue of Strategy Magazine. The company's 2Tongues.ca work