John Harvey Kellogg and in 1898 released the first batch of Sanitas Toasted Corn Flakes. A modified version with a longer shelf life was released in 1902. By that time, both "Granose Biscuits" and "Granose Flakes" were available. Will Kellogg continued to develop and market flaked cereal. When he proposed adding sugar to the flakes, John would not agree to the change. So, in 1906, Will started his own company, the Battle Creek Toasted Corn Flake Company. This marked the start of a decades-long feud between the brothers. Will's Battle Creek Toasted Corn Flake Company would eventually became the Kellogg Company, while John
Joseph Kellogg (sternwheeler) on "Joseph Kellogg", went missing and was believed to have drowned. Smith was last seen on deck as he chopped wood. When Smith was noticed to be missing for some time by other crew members, a search was instituted, but he could not be located. Smith had worked on various steamers on the Willamette and Columbia rivers for many years. In January 1893, "Joseph Kellogg" hit a snag near Caples, Washington, and had to be beached to escape sinking, leaving the boat in what was reported to be a badly damaged condition. On Friday October 12, 1894, "Joseph Kellogg" sank