Coca-Cola to create a special version of the famous Coca-Cola Contour bottle. A number of other limited edition bottles by fashion designers for Coca-Cola Light soda have been created in the last few years. In 2009, in Italy, Coca-Cola Light had a Tribute to Fashion to celebrate 100 years of the recognizable contour bottle. Well known Italian designers Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino, and Versace each designed limited edition bottles. Pepsi, the flagship product of PepsiCo, The Coca-Cola Company's main rival in the soft drink industry, is usually second to Coke in sales, and outsells Coca-Cola in some
Coca-Cola Cherry second low-calorie version, Coca-Cola Cherry Zero (based on Coca-Cola Zero), was added in 2007. The Coca-Cola Company would later introduce other flavored Coke variants, beginning with Vanilla Coke in May 2002, later followed by lime, raspberry, lemon, Black Cherry Vanilla and orange variants. Many of these are currently only sold in overseas markets and/or are microdispensed through Coca-Cola's Freestyle vending machines. Coca-Cola Cherry has been distributed in a number of different countries. Currently, in addition to the U.S., the drink is available in Albania, China, Ukraine, United Kingdom, Republic of Ireland, Finland, Germany, Belgium (only in cans and 1-litre bottles),