Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Sinclair Zike public. The price (mail order) was £499, comparable with a top of the range tourer or mountain bike at that time. The initial production target was 10,000 Zikes a month. In May 1993 press reports stated that Tudor Webasto had terminated production because of low sales and that Sinclair was seeking a new manufacturer. In the end only around 2,000 units were sold. Sinclair himself moved on to the development of the Sinclair ZETA (Zero Emission Transport Accessory)—a detachable powerpack intended to sit on the wheel of any bicycle to help power it along. Sinclair put the failure of the