John Harvey Kellogg and in 1898 released the first batch of Sanitas Toasted Corn Flakes. A modified version with a longer shelf life was released in 1902. By that time, both "Granose Biscuits" and "Granose Flakes" were available. Will Kellogg continued to develop and market flaked cereal. When he proposed adding sugar to the flakes, John would not agree to the change. So, in 1906, Will started his own company, the Battle Creek Toasted Corn Flake Company. This marked the start of a decades-long feud between the brothers. Will's Battle Creek Toasted Corn Flake Company would eventually became the Kellogg Company, while John
Chris Kellogg Ithaca, New York, Kellogg became a part-time radio DJ at the college radio station, WICB. Upon graduation, Kellogg earned a night shift at WNKI, Wink 106 in Corning, New York. Kellogg's hosted his first full-time morning show a year later in Tupelo, Mississippi, at WWKZ. Kellogg is currently the morning host of "The Kellogg Krew" on 94.7 WMAS in Springfield, Massachusetts. It was while he was working at WCTZ-FM in Norwalk, Connecticut that Kellogg was hired by Citadel Broadcasting after a nationwide search for a new host in 2007. "The Kellogg Krew" morning show started on October 15, 2007 with