Oscar bait nominated for Oscars. For that reason studios plan their Oscar promotional campaigns long before the movie is even released. It has been estimated that The Weinstein Company spent $15 million on its Oscar campaign for "The King's Speech", almost as much as was spent on the Oscar campaign of Weinstein-produced 1998 Best Picture Winner "Shakespeare in Love". Actors, too, benefit at least financially from Oscar wins. Agents and managers estimate that their clients can get as much as 20% more money for their next projects if they win an Oscar or at least received a nomination. Natalie Portman was expected
The Danish Girl (film) Oscar and all other prizes in the supporting actress category, in which many lead actresses have been nominated and even won. She was intentionally not shortlisted in the best actress category as she would have been competing against Brie Larson for her role in "Room", which would have decreased her chances of winning while the supporting actress category had little competition. At both the Golden Globe Awards and the British Academy Awards, Vikander's performance in "The Danish Girl" was nominated for Best Actress and she was included in the Best Supporting Actress category for her work in "Ex Machina". The