Ruth Handler Club children's television show, Mattel invested heavily in television advertising. The TV commercials for the Barbie doll paid off and Barbie rocketed Mattel and the Handlers to fame and fortune. Subsequently, they would add a boyfriend for Barbie named Ken, after the Handlers' son, and many other "friends and family" to Barbie's world. Handler was diagnosed with breast cancer in 1970. She had a modified radical mastectomy, which was often used at the time to combat the disease, and because of difficulties in finding a good breast prosthesis, she decided to make her own. Handler went on to found a
Maco (toy company) Maco (toy company) Maco Toys, Inc., was the name of a popular toy company based in Brooklyn, New York which produced war-themed toys for children in the 1950s and 1960s. Their toys were sold in a catalog that was illustrated by Tony Tallarico and printed by Charlton Comicswhich presented itself as a war comic book. (These toys were also sold in toy stores.) Products included plastic guns (including the M1903 Springfield rifle and an Army Paratrooper Carbine ), grenades, and a plastic Molotov cocktail. The company's products were available in stores throughout the United States, but had a limited range