Norman Macdonnell an anthology series they had done. Their boss at CBS, Harry Ackerman, and other network executives dismissed that title, preferring "Gunsmoke", a program heading that Ackerman himself was credited with conceiving. Once given permission to proceed with "Gunsmoke", Macdonnell began developing a detailed production schedule for the new series' 30-minute episodes and arranging auditions to cast its recurring characters. His and Meston’s "Jeff Spain" soon became United States Marshal Matt Dillon, and veteran voice actor William Conrad was chosen by Macdonnell, Meston, and two other CBS screeners to portray that lead character. Other seasoned actors soon filled the needed regular
Matt Dillon (Gunsmoke) room to restore "Gunsmoke", which had just been canceled, to the schedule at the insistence of William S. Paley's wife. In an early episode of "Have Gun Will Travel", Paladin is vying for a job against another bounty hunter, who claims to have been Matt Dillon's deputy when Dillon was the marshal in Austin, Texas. Paladin calls the man a fraud, saying Dillon never served in Austin. In Maverick a character called Matt Pickle was Marshall of towns that the Maverick brothers would invariably run through. One 2nd season episode was a full parody of a gunsmoke episode. Later episodes