Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Mark Handler Disney Channel from a pay TV model to a straightforward tier cable channel. During his tenure, the subscription base grew from one million to fifteen million subscriptions. Prior to his union with Disney, Handler spent six years with Cox Communications, working in marketing and several general management positions. Handler was also named executive vice president, international, for GO.com, the internet business of The Walt Disney Company which later would be renamed to Walt Disney Internet Group. A fifteen-year Disney veteran, Handler was tasked with further developing the Walt Disney Internet Group’s international expansion in Asia Pacific, Europe and Latin America.