Babe Ruth Red Sox owner Harry Frazee sold Ruth to the Yankees amid controversy. The trade fueled Boston's subsequent 86 year championship drought and popularized the "Curse of the Bambino" superstition. In his 15 years with the Yankees, Ruth helped the team win seven American League (AL) pennants and four World Series championships. His big swing led to escalating home run totals that not only drew fans to the ballpark and boosted the sport's popularity but also helped usher in baseball's live-ball era, which evolved from a low-scoring game of strategy to a sport where the home run was a major factor.
Babe Ruth backfired. Inexperienced as a manager, Barrow had player Harry Hooper advise him on baseball game strategy. Hooper urged his manager to allow Ruth to play another position when he was not pitching, arguing to Barrow, who had invested in the club, that the crowds were larger on days when Ruth played, as they were attracted by his hitting. Barrow gave in early in May; Ruth promptly hit home runs in four consecutive games (one an exhibition), the last off of Walter Johnson. For the first time in his career (disregarding pinch-hitting appearances), Ruth was assigned a place in the batting