Super Bowl XXXVII won a playoff game since. Super Bowl XXXVII Super Bowl XXXVII was an American football game between the American Football Conference (AFC) champion Oakland Raiders and the National Football Conference (NFC) champion Tampa Bay Buccaneers to decide the National Football League (NFL) champion for the 2002 season. The Buccaneers defeated the Raiders by the score of 48–21, tied with Super Bowl XXXV for the seventh largest Super Bowl margin of victory, and winning their first ever Super Bowl. The game, played on January 26, 2003 at Qualcomm Stadium in San Diego, California, was the sixth Super Bowl to be held
Super Bowl XL ad). Agency BBDO was the biggest single producer of commercials, creating 19. ABC also aired several 60-second commercials for some of its shows, including "Lost", "Desperate Housewives", and "Grey's Anatomy". Notably, this was the first Super Bowl during which commercials, in addition to the game itself, were broadcast in HDTV. During typical HDTV broadcasts at the time, commercials themselves were broadcast in standard definition. Google Video and America Online each catalogued ads for later viewing. The "USA Today Super Bowl Ad Meter" and ADBOWL, which both measure viewer online reaction to all Super Bowl ads, found the Bud Light "Magic