Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Personal public transport lengths of time. Some car sharing systems are also examples of PPT. Personal public transport Personal public transport (PPT) is a network of vehicles distributed throughout an area and available to the general public in such a way that each user has the ability to determine the route and schedule on a self-service basis. The design of a PPT system encourages utility (usually trips) over revenue. While most public transport systems operate on specific routes with set timetables, PPT systems utilize a network of vehicles at various locations for users when they desire them, allowing those users to take any