Mattel Matson sold his share to Handler due to poor health, and Handler's wife Ruth took Matson's role. In 1947, the company had its first hit toy, a ukulele called "Uke-A-Doodle". The company incorporated the next year in California. Mattel became the first year-round sponsor of the "Mickey Mouse Club" TV series in 1955. The Barbie doll debuted in 1959, becoming the company's best-selling toy in history. In 1960, Mattel introduced Chatty Cathy, a talking doll revolutionizing the toy industry, which led to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s. The company went public in
Daniel Handler an incident in which Handler had made inappropriate jokes directed at her, such as "Are you a virgin, too?!" and "These children's book events always turn into orgies!" This led to many other women accusing Handler of verbal sexual harassment at book conferences; among the public accusations are stories of Handler telling a woman he had just met to kiss a random stranger, making crass comments to a teenage girl and walking off without apology when confronted, referring to a stranger as a "hot blonde" and making a "uni-ball" double entendre in front of young children. The incident is part