Super Bowl XXXII Rice and Stallworth. Denver was the first team with a previous 0–2 Super Bowl record to win (their record had been 0–4). The Broncos' victory snapped the NFC's 13-game winning streak in the Super Bowl, becoming the first AFC team to win the NFL championship since the Los Angeles Raiders defeated the Washington Redskins in Super Bowl XVIII. Denver also became the first team to score on four 1-yard touchdown runs in a Super Bowl. The Packers became the third defending Super Bowl champion to lose the Super Bowl, joining the Dallas Cowboys (won Super Bowl XII, lost Super Bowl
Crash the Super Bowl Ad Meter poll. Later in the game, Frito-Lay surprised the finalists by also airing a second Crash the Super Bowl ad, "Check Out Girl." In December 2007, Time.com named "Live the Flavor" the 9th best commercial of the year. Frito-Lay's PR company, Ketchum Inc., won a Golden World Award from the International Public Relations Association for their work on the 2006–2007 Crash the Super Bowl contest. According to the IPRA, the competition led to a 12% increase in sales of Doritos in January, 2007 and nearly one million people visited the Crash The Super Bowl website to view the submissions