Coca-Cola to create a special version of the famous Coca-Cola Contour bottle. A number of other limited edition bottles by fashion designers for Coca-Cola Light soda have been created in the last few years. In 2009, in Italy, Coca-Cola Light had a Tribute to Fashion to celebrate 100 years of the recognizable contour bottle. Well known Italian designers Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino, and Versace each designed limited edition bottles. Pepsi, the flagship product of PepsiCo, The Coca-Cola Company's main rival in the soft drink industry, is usually second to Coke in sales, and outsells Coca-Cola in some
Coca-Cola Hellenic Bottling Company emerging markets include Russia, Bosnia and Herzegovina, Ukraine, Belarus, Romania, Montenegro, Armenia, Moldova, the Republic of Macedonia, Bulgaria, Serbia, Kosovo, and Nigeria. The company's stock is 23.3% owned by the Kar-Tess Holding (a Luxembourg company) and 23.2% by the Coca-Cola Company. The remaining 53.5% are in free float of which about two-thirds are held by UK and US institutional investors. Coca-Cola Hellenic Bottling Company Coca-Cola HBC A.G. also known as Coca-Cola Hellenic Bottling Company or just Coca-Cola Hellenic is the world's second-largest Coca-Cola anchor bottler in terms of volume with sales of more than 2 billion unit cases. Coca-Cola HBC‘s