Coca-Cola Zero Sugar Coca-Cola Zero Sugar Coca-Cola Zero Sugar, also called Coke Zero Sugar, is a diet cola produced by The Coca-Cola Company. In some countries it is sold as Coca-Cola No Sugar. Coca-Cola Zero Sugar replaced an earlier drink, known as Coca-Cola Zero and Coke Zero, which was similarly a no-calorie cola. Many fans of Coke Zero were furious about the change. Coca-Cola Zero was Coca-Cola's largest product launch in 22 years. The global campaign was done by creative agency Crispin Porter + Bogusky. It was marketed as having a taste that is indistinguishable from standard Coca-Cola, as opposed to Diet Coke,
The Coca-Cola Company Monster will transfer its ownership in Hansen's Natural Sodas and Peace Iced Tea to Coke. Muhtar Kent, Coke's chief executive officer, stated that the company has the option to increase its stake to 25 percent but cannot exceed that percentage in the next four years. Coca-Cola's advertising expenses accounted for US$3.256 billion in 2011. Coca-Cola sponsored the English Football League from the beginning of the 2004–05 season (beginning August 2004) to the start of 2010/11 season, when the Football League replaced it with NPower. Along with this, Coca-Cola sponsored the Coca-Cola Football Camp, that took place in Pretoria, South Africa