Oscar bait nominated for Oscars. For that reason studios plan their Oscar promotional campaigns long before the movie is even released. It has been estimated that The Weinstein Company spent $15 million on its Oscar campaign for "The King's Speech", almost as much as was spent on the Oscar campaign of Weinstein-produced 1998 Best Picture Winner "Shakespeare in Love". Actors, too, benefit at least financially from Oscar wins. Agents and managers estimate that their clients can get as much as 20% more money for their next projects if they win an Oscar or at least received a nomination. Natalie Portman was expected
Mrs. Doubtfire and the 12 certificate was reinstated for home video along with a 12A certificate for cinema release in 2014. On March 4, 2013, the uncut version was released on Blu-ray and downloads in the United Kingdom. Over 30 minutes of deleted scenes were omitted from the final cut of the film, some of which were featured in the 2008 DVD release of "Mrs. Doubtfire" called the "Behind-the-Seams Edition." These include an entire subplot featuring Daniel's conflict with his nosy neighbor Gloria (Polly Holliday) and an extended scene at "Bridges" restaurant. In 2016 three further scenes, included in the aforementioned 2013