Carl Lewis leg of the race; he broke the tape with a time of 37.83 s, setting a new world record. Although Lewis had achieved what he had set out to do—matching Jesse Owens' feat of winning four gold medals in the same events at a single Olympic Games—he did not receive the lucrative endorsement offers that he had expected. The long jump controversy was one reason and his self-congratulatory conduct did not impress several other track stars: "He rubs it in too much," said Edwin Moses, twice Olympic gold medalist in the 400 m hurdles. "A little humility is in order.
Ski jumping at the 1928 Winter Olympics Ski jumping at the 1928 Winter Olympics The men's ski jumping at the 1928 Winter Olympics took place at the Olympiaschanze in St. Moritz, Switzerland, on 18 February. Thirty-eight competitors from thirteen nations competed, with the event being won by Norway's Alf Andersen ahead of countryman Sigmund Ruud and Czechoslovakia's Rudolf Burkert. Norway sent a strong contingent with four jumpers able to win the event, including reigning Olympic and world champion Jacob Tullin Thams. Andersen had won all eight Norwegian qualification events. World record holder Nels Nelsen from Canada was not permitted to participate due to financial problems. Japan participated