Carl Lewis leg of the race; he broke the tape with a time of 37.83 s, setting a new world record. Although Lewis had achieved what he had set out to do—matching Jesse Owens' feat of winning four gold medals in the same events at a single Olympic Games—he did not receive the lucrative endorsement offers that he had expected. The long jump controversy was one reason and his self-congratulatory conduct did not impress several other track stars: "He rubs it in too much," said Edwin Moses, twice Olympic gold medalist in the 400 m hurdles. "A little humility is in order.
Carl Lewis running 19.79 s, but did so in second place to Joe DeLoach, who claimed the new record and Olympic gold in 19.75 s. In the final event he entered, the 4 × 100 m relay, Lewis never made it to the track as the Americans fumbled an exchange in a heat and were disqualified. A subsequent honor would follow: Lewis eventually was credited with the 100 m world record for the 9.92 s he ran in Seoul. Though Ben Johnson's 9.79 s time was never ratified as a world record, the 9.83 s he ran the year before was. However,