Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Sinclair Executive Sinclair Executive The Sinclair Executive was the world's first "slimline" pocket calculator, and the first to be produced by Clive Sinclair's company Sinclair Radionics. Introduced in 1972, there were at least two different versions of the Sinclair Executive, with different keyboard markings, and another called the Sinclair Executive Memory, introduced in 1973. Its small size was made possible by pulsing the current to the Texas Instruments TMS1802 "calculator on a chip" integrated circuit, reducing the power consumption by a factor of more than 10. The Executive was highly successful, making of profit for Sinclair and winning a Design Council Award