Super Bowl XLIX of the Seahawks. This was only the fourth time this has occurred. The other three times were in Super Bowl III (Weeb Ewbank's New York Jets vs. Ewbank's former team, Don Shula's Baltimore Colts), Super Bowl XXXIII (Dan Reeves's Atlanta Falcons vs. Mike Shanahan's Denver Broncos), and Super Bowl XXXVII (Jon Gruden's Tampa Bay Buccaneers vs. Gruden's former team, Bill Callahan's Oakland Raiders). The only previous time that the old coach's former team had won was in Super Bowl XXXIII. The Patriots had also appeared in the only other Super Bowl to be held at University of Phoenix Stadium to
Crash the Super Bowl and vote for the finalists. In the months following the Super Bowl, Frito-Lay chose to air all five commercials that had made the Crash the Super Bowl finals. In the Fall of 2007, Frito-Lay announced that they would once again run the Crash the Super Bowl contest. But instead of being a commercial contest, the 2007–2008 installment would give an aspiring musician the chance to "Crash" the Super Bowl and have their music heard by millions of viewers. The winner would also receive a record deal with Interscope Geffen A&M Records. The winner of the public vote was 22-year-old Kina