Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Winthrop Kellogg never as an animal, particularly a pet" . It would be Robert Yerkes who would help Kellogg with his plan. Kellogg received the Social Science Research Council fellowship to work at the Yale Anthropoid Station in Florida in order to prepare for the project in 1931. That summer the Kellogg family moved to Florida. To his surprise, soon after arriving Kellogg learned that another post-doctoral fellow Carlyle Jacobsen had been studying an infant ape since its birth a year prior. To Kellogg's benefit, there had been no clear attempt to "humanize the ape". Shortly after arriving, and earlier than expected,