Mattel Matson sold his share to Handler due to poor health, and Handler's wife Ruth took Matson's role. In 1947, the company had its first hit toy, a ukulele called "Uke-A-Doodle". The company incorporated the next year in California. Mattel became the first year-round sponsor of the "Mickey Mouse Club" TV series in 1955. The Barbie doll debuted in 1959, becoming the company's best-selling toy in history. In 1960, Mattel introduced Chatty Cathy, a talking doll revolutionizing the toy industry, which led to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s. The company went public in
Biff Elliot Maine. Elliot had a childhood nickname "Bith" but later adapted it to "Biff" when he went into boxing, which he did when he was 16 and his family had moved to Presque Isle. He then became known as Biff Harris. Eventually Elliot went on to become the North Maine champion and even reached the New England regional championship, but once his mother found out about his boxing, she refused to allow him to continue. In 1943 Elliot signed up for the United States Army, was placed in the 34th Infantry Division and later stationed to North Africa. Once the war