Ruth Handler company, Ruthton Corp., formed by her and Peyton Massey, which manufactured a more realistic version of a woman's breast, called "Nearly Me". She personally fitted one for the then first lady, Betty Ford. In 1974, Handler resigned from Mattel after investigations of producing fraudulent financial reports. In 1978, Handler was charged with fraud and false reporting to the Securities and Exchange Commission. She pleaded no contest, was fined $57,000 and sentenced to 2,500 hours of community service.She blamed her illness for making her "unfocused" on her business. Though the Handlers took a more hands-off approach to their company's business practice
Ideal Toy Company top three toy companies. By 1970, Ideal had outgrown its manufacturing complex in Hollis, Queens. The company wanted to build a new plant in College Point, Queens (later the site of Shea Stadium), but was unable to strike a deal with the Lindsay administration. Consequently, the company opened a new facility in Newark, New Jersey, in the early 1970s, while continuing to operate its factory in Hollis. Ideal had earnings of $3.7 million in fiscal year 1979-1980, but lost $15.5 million in fiscal year 1980-1981. (Sales both years averaged c. $150 million.) Trying to maximize profits on the Rubik's Cube