Television Infrared Observation Satellite Television Infrared Observation Satellite TIROS, or Television Infrared Observation Satellite, is a series of early weather satellites launched by the United States, beginning with TIROS-1 in 1960. TIROS was the first satellite that was capable of remote sensing of the Earth, enabling scientists to view the Earth from a new perspective: space. The program, promoted by Harry Wexler, proved the usefulness of satellite weather observation, at a time when military reconnaissance satellites were secretly in development or use. TIROS demonstrated at that time that "the key to genius is often simplicity." TIROS is an acronym of "Television InfraRed Observation Satellite"
History of The Weather Channel Boston, Massachusetts. In early 2005, The Weather Channel announced that it would undergo a major branding refresh in August. The rebranding was part of a long-running effort aimed at reducing the network's dependence on "commodity" viewers (those looking for forecast information) and attracting what then-TWC president Patrick Scott calls "vitalists" (those with an active interest in weather) and "planners" using the channel to plan the week. The new look officially debuted on August 15, 2005 at 5:00 a.m. Eastern Time, which included the debut of a simplified square logo and a new slogan ("Bringing Weather to Life"). Additional long-form programs