America's Game: The Super Bowl Champions interviews from three or more of the winning team (players, coaches, or administrators) and narration from a celebrity. In instances of teams winning multiple Super Bowls closely together different people are interviewed for each episode. For example, though Bill Belichick coached the New England Patriots to three Super Bowls in four years (2001, 2003, and 2004) he was only interviewed for the episode on the 2004 team. A handful of subjects were interviewed twice: Bill Curry (1966 Green Bay Packers and 1970 Baltimore Colts), Joe Greene (1974 and 1978 Pittsburgh Steelers), Eli Manning and Tom Coughlin, (2007 and 2011 New
Super Bowl XL the U.S. automotive industry. In a related note, Roger Penske, owner of a car dealership, racing team, and other related companies, headed the Super Bowl XL host committee. This was the first Super Bowl to be played on the newer FieldTurf surface; each of the previous Super Bowls had been played either on natural grass or on the first-generation AstroTurf. The Seahawks became the first team to have their full team name painted in their end zone for a Super Bowl, as their geographic location name (Seattle) was painted above the team nickname (Seahawks). In Super Bowl XLIII, the Arizona