Mattel Matson sold his share to Handler due to poor health, and Handler's wife Ruth took Matson's role. In 1947, the company had its first hit toy, a ukulele called "Uke-A-Doodle". The company incorporated the next year in California. Mattel became the first year-round sponsor of the "Mickey Mouse Club" TV series in 1955. The Barbie doll debuted in 1959, becoming the company's best-selling toy in history. In 1960, Mattel introduced Chatty Cathy, a talking doll revolutionizing the toy industry, which led to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s. The company went public in
Daniel Handler on the Verdi opera "Rigoletto", as well as "Kill the Poor", which was based on the novel by Joel Rose. Handler was involved in the screenwriting process for the film "Lemony Snicket's A Series of Unfortunate Events", but was ultimately removed from the project. He had completed eight separate drafts of the film before giving up following a change in those who were producing the film. Robert Gordon was hired to replace Handler and eventually received credit for the film's screenplay, under Handler's request. Handler did submit a commentary track for the DVD version, alongside director Brad Silberling. In character