Oscar bait success of summer blockbusters like "Jaws" and "Star Wars" (both of which had also been nominated for Best Picture), independent filmmakers refined Carr's methods of exploiting the Oscars. Merchant Ivory, who produced lavish costume dramas, often based on novels by Henry James or E. M. Forster, began to time their releases to align with the awards season. Their 1985 adaptation of Forster's "A Room with a View" won three of the eight Oscars it was nominated for. By 1991 the modern film-release calendar, in which studios released the movies they had the highest Oscar hopes for in autumn and December,
Oscar de la Renta seventy-five locations. De la Renta's ready-to-wear designs are available in his retail stores, online, and with select wholesale partners worldwide. In 2014, the George W. Bush Presidential Center hosted an exhibit entitled "Oscar de la Renta: Five Decades of Style" which shared the designer's creations for Mrs. Bush and America's First Ladies. In 1977, de la Renta launched his fragrance, "OSCAR", followed by an accessories line in 2001 and a homewares line in 2002. The new business venture included 100 home furnishings for Century Furniture featuring dining tables, upholstered chairs, and couches. In 2004, he added a less expensive line