Ruth Handler Club children's television show, Mattel invested heavily in television advertising. The TV commercials for the Barbie doll paid off and Barbie rocketed Mattel and the Handlers to fame and fortune. Subsequently, they would add a boyfriend for Barbie named Ken, after the Handlers' son, and many other "friends and family" to Barbie's world. Handler was diagnosed with breast cancer in 1970. She had a modified radical mastectomy, which was often used at the time to combat the disease, and because of difficulties in finding a good breast prosthesis, she decided to make her own. Handler went on to found a
Welly (toy company) Welly (toy company) Welly Die Casting Factory Limited is a manufacturer of die-cast toy cars and has been in the scale model business since 1979. The company's factories are located in Guangdong Province of China, and employ over 3000 workers. At the beginning of the 1980s, Welly mainly produced die-cast toy cars roughly 3 inches in length (approx. ). 4.75 inch die-cast toy cars (approx. ) were added later that decade. In the 1990s, the company developed models, then added 1:18 scale ones. Welly currently manufactures a wide range of scales for its customers, namely , , , 1:38, ,