Mattel Matson sold his share to Handler due to poor health, and Handler's wife Ruth took Matson's role. In 1947, the company had its first hit toy, a ukulele called "Uke-A-Doodle". The company incorporated the next year in California. Mattel became the first year-round sponsor of the "Mickey Mouse Club" TV series in 1955. The Barbie doll debuted in 1959, becoming the company's best-selling toy in history. In 1960, Mattel introduced Chatty Cathy, a talking doll revolutionizing the toy industry, which led to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s. The company went public in
Ron Handler John Hiatt, Diane Warren, Holly Knight, Mike Chapman (Tina Turner), Gerry Goffin (Aretha Franklin), and Robbie Robertson. Ron is featured in the book On the Record: Over 150 of the most talented people in music share the secrets of their success. Currently, Ron formed Handler Entertainment, an independent film production company producing feature documentaries and short form internet content. Ron Handler Ronald Craig Handler is a music publisher, A & R executive and artist manager, who lives in Los Angeles. He has worked for influential companies such as Arista Music Publishing, BMG, EMI, DreamWorks and Interscope/Geffen. During his career, he