Super Bowl XXXII Rice and Stallworth. Denver was the first team with a previous 0–2 Super Bowl record to win (their record had been 0–4). The Broncos' victory snapped the NFC's 13-game winning streak in the Super Bowl, becoming the first AFC team to win the NFL championship since the Los Angeles Raiders defeated the Washington Redskins in Super Bowl XVIII. Denver also became the first team to score on four 1-yard touchdown runs in a Super Bowl. The Packers became the third defending Super Bowl champion to lose the Super Bowl, joining the Dallas Cowboys (won Super Bowl XII, lost Super Bowl
Super Bowl XL ad). Agency BBDO was the biggest single producer of commercials, creating 19. ABC also aired several 60-second commercials for some of its shows, including "Lost", "Desperate Housewives", and "Grey's Anatomy". Notably, this was the first Super Bowl during which commercials, in addition to the game itself, were broadcast in HDTV. During typical HDTV broadcasts at the time, commercials themselves were broadcast in standard definition. Google Video and America Online each catalogued ads for later viewing. The "USA Today Super Bowl Ad Meter" and ADBOWL, which both measure viewer online reaction to all Super Bowl ads, found the Bud Light "Magic