Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Clive Sinclair Sinclair was born to George Sinclair and Thora Edith Ella Marles in 1940 near Richmond, then in Surrey. He and his mother left London for safety to stay with an aunt in Devon, where they eventually travelled to Teignmouth. A telegram arrived shortly afterwards, bringing the news that their home in Richmond had been bombed. Sinclair's father found a house in Bracknell in Berkshire. His brother Iain was born in 1943 and his sister Fiona in 1947. At the age of 14, Sinclair designed a submarine. During holidays he could pursue his ideas and teach himself what he wanted to