Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Winthrop Kellogg problems to solve new problems. While continuing to test Paddy, Kellogg and his colleague Rice found a difference in her responding when presenting a stimulus in the air versus in the water. Of 25 pairs of stimuli presented under water, Paddy was correct 84% of the time. Of the pairs presented above the water, Paddy was never correct except when she had discriminated the pair under water previously. Wondering what might be wrong, Kellogg decided to see the set-up from Paddy's point of view. July 14, 1962, Kellogg wrote: For the first time we made some dives to see what