Sinclair C5 The C5 would be available initially by mail order at a cost of £399 and would subsequently be sold via high-street stores. Sinclair issued a glossy sales brochure characterising the vehicle as a part of an ongoing exercise in "cutting giants down to size, turning impersonal tyrants into personal servants". The brochure highlighted Sinclair's achievements in producing affordable pocket calculators, home computers, and pocket televisions and declared, "with the C5, Sinclair Vehicles puts personal, private transport back where it belongs – in the hands of the individual." The photographs accompanying the text showed housewives and teenagers driving the C5 to
Personal public transport designated point within the coverage area. The user operates or directs, in an auto-drive vehicle, the vehicle to the destination versus this being done by a driver or conductor in traditional public transport options. Similar to traditional public transport options, the system is managed by a transit authority or private transport operator but the pricing model encourages users to return the vehicle quickly. Maximizing vehicle utility over revenue means operators seek revenue from other sources such as advertising, subsidy and system sponsorship. Personal public transport was conceptualized to explain the unique difference in service provided over traditional public transport options