Straight razor King C. Gillette: a double-edged safety razor with replaceable blades. These new safety razors did not require any serious tutelage to use. The blades were extremely hard to sharpen, and were meant to be thrown away after one use, and rusted quickly if not discarded. They also required a smaller initial investment, although they cost more over time. Despite its long-term advantages, the straight razor lost significant market share. As shaving became less intimidating and men began to shave themselves more, the demand for barbers providing straight razor shaves decreased. Since 2012, production of straight razors has increased multifold. Straight
Razor Creative Razor Creative Razor Creative is a boutique design, branding, advertising, and marketing firm located in Moncton, New Brunswick. The company was founded as Razor Communications Inc. in December 2003 by Stephen Brander and Rich Gould. In 2005 the company changed its operating name to Razor Creative. In 2008 the company was awarded a Canadian trademark for their slogan: Cut through. In February 2017, Razor Creative was acquired by BrainWorks marketing. The following is an incomplete list of notable clients. Razor Creative's work for McCain Foods Roasters was featured in the November 2004 issue of Strategy Magazine. The company's 2Tongues.ca work