Carl Lewis leg of the race; he broke the tape with a time of 37.83 s, setting a new world record. Although Lewis had achieved what he had set out to do—matching Jesse Owens' feat of winning four gold medals in the same events at a single Olympic Games—he did not receive the lucrative endorsement offers that he had expected. The long jump controversy was one reason and his self-congratulatory conduct did not impress several other track stars: "He rubs it in too much," said Edwin Moses, twice Olympic gold medalist in the 400 m hurdles. "A little humility is in order.
Carl Lewis to the accusations, Johnson replied "When Carl Lewis was winning everything, I never said a word against him. And when the next guy comes along and beats me, I won't complain about that either". Lewis not only lost the most publicized showdown in track and field in 1987, he also lost his father. When William Lewis died of cancer at age 60, Lewis placed the gold medal he won for the 100 m in 1984 in his hand to be buried with him. "Don't worry," he told his mother. "I'll get another one." Lewis repeatedly referred to his father as