Carl Lewis named C.L.E.G., which markets and brands products and services including his own. Frederick Carlton Lewis was born in Birmingham, Alabama, on July 1, 1961, the son of William Lewis (1927–1987) and Evelyn née Lawler Lewis. His sister was a hurdler on the 1951 Pan-Am team. His parents ran a local athletics club that provided a crucial influence on both Carl and his sister Carol. She became an elite long jumper, finishing 9th at the 1984 Olympics and taking bronze at the 1983 World Championships. Lewis was initially coached by his father, who also coached other local athletes to elite status.
Barrel jumping part of ABC's Wide World of Sports starting in the 1960s. Following the 1932 Winter Olympics in Lake Placid, double Olympic speed skating gold medalist Irving Jaffee, took a job as Winter Sports Director at the Borscht Belt entertainment mecca Grossinger's Catskill Resort Hotel. One of his innovations was to hold the World Barrel Jumping Championships. When his friend Roone Arledge began producing Wide World of Sports, it became a staple, first broadcast on January 14, 1962. It turned out to be a natural made for TV event years before Evel Knievel would gain attention for distance jumping objects like