Super Bowl the decade. They would become only the second team in the history of the NFL to do so (after the 1990s Dallas Cowboys). In Super Bowl XXXVI, first-year starting quarterback Tom Brady led his team to a 20–17 upset victory over the St. Louis Rams. Brady would go on to win the MVP award for this game. The Patriots also won Super Bowls XXXVIII and XXXIX defeating the Carolina Panthers and the Philadelphia Eagles respectively. This four-year stretch of Patriot dominance was interrupted by the Tampa Bay Buccaneers' 48–21 Super Bowl XXXVII victory over the Oakland Raiders. The Pittsburgh Steelers
Crash the Super Bowl Top 3" spots on the USA Today Ad meter poll. Bonus prizes of $1,000,000, $600,000 and $400,000 were offered if a filmmakers scored the number one, two or three spot on the poll. If three Crash the Super Bowl commercials swept the top three spots on the ad meter, each team would receive an additional bonus of one million dollars. Six consumer-made ads were selected for the finals and each finalist received a prize of $25,000 plus a trip for two to the Super Bowl. Frito-Lay ultimately decided to air 4 of the 6 finalist commercials during Super Bowl XLIV.