Ruth Handler Club children's television show, Mattel invested heavily in television advertising. The TV commercials for the Barbie doll paid off and Barbie rocketed Mattel and the Handlers to fame and fortune. Subsequently, they would add a boyfriend for Barbie named Ken, after the Handlers' son, and many other "friends and family" to Barbie's world. Handler was diagnosed with breast cancer in 1970. She had a modified radical mastectomy, which was often used at the time to combat the disease, and because of difficulties in finding a good breast prosthesis, she decided to make her own. Handler went on to found a
Maco (toy company) of products and did not operate in other countries. Competitors included Hawk Model Company, Applause Inc, and Louis Marx and Company. In 1955, the New York City Council passed a bill to "ban the manufacture, sale or possession of imitation revolvers that resemble the real article too closely". In a debate about the measure, an Army .45 caliber automatic manufactured by Maco was used as an example of a toy gun which was similar enough to the real model to be used as a weapon in a robbery. Maco (toy company) Maco Toys, Inc., was the name of a popular