Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Kellogg Switchboard & Supply Company switchboard, which became the flagship product of the new company. This switchboard offered greater flexibility and efficiency than earlier designs in handling a large telephone subscriber base at urban exchanges. Kellogg primarily supplied local independent telephone companies. In 1901, Kellogg fell seriously ill. His brother-in-law, Wallace DeWolf, proved to be a poor manager. Concerned that the company might fail, DeWolf secretly sold a majority of Kellogg's stock to Western Electric. Easily manipulated by Western Electric executives and legal advisors, DeWolf also helped Western Electric attempt to take over the country's other large telephone equipment manufacturer, Stromberg-Carlson. A bitter stockholder fight