Ruth Handler Club children's television show, Mattel invested heavily in television advertising. The TV commercials for the Barbie doll paid off and Barbie rocketed Mattel and the Handlers to fame and fortune. Subsequently, they would add a boyfriend for Barbie named Ken, after the Handlers' son, and many other "friends and family" to Barbie's world. Handler was diagnosed with breast cancer in 1970. She had a modified radical mastectomy, which was often used at the time to combat the disease, and because of difficulties in finding a good breast prosthesis, she decided to make her own. Handler went on to found a
Ruth Roche (comics) the first Muslim superhero, published in the comic book Bomber Comics from Elliot Publishing Company. She soon became Iger's associate editor; later they became business partners, and the studio became the Roche-Iger studio. She stayed with the Roche-Iger studio until it ceased operations in 1961. She later married a man named Schaffer (or possibly "Schaefer"). She died in 1983. Trina Robbins and Catherine Yronwode dedicated their 1985 book, "Women in the Comics", to Roche. Ruth Roche (comics) Ruth Ann Roche (1921–1983), also credited as R. A. Roche and Rod Roche, was a writer and editor in the Golden Age of