Super Bowl XXXVII Raiders entered the game favored to win in their first Super Bowl in 19 years. They were also the first franchise to appear in the Super Bowl in four decades (1960s, 1970s, 1980s, 2000s; the 1990s was the only decade that they did not appear in the Super Bowl). However, much of the media hype surrounded the Gruden trade prior to the season. This forced league commissioner Paul Tagliabue to issue a statement that he might ban all future trades for coaches involving draft choices because it might compromise the draft. A distraction for the Raiders was that starting center
Super Bowl commercials much as we would have liked". At Super Bowl XLIX, Intuit did not hold the promotion, but still aired an ad for its own TurboTax product. The contest returned in 2015 for Super Bowl 50, and was won by Death Wish Coffee. Disney Parks is known for an advertising campaign associated with the Super Bowl entitled "What's Next?", but more popularly known as "I'm going to Disney World!". The ads feature a player from the winning team (typically the MVP) responding with the eponymous declaration after being asked what they would do after the game. These ads typically premiere on