Virgin Atlantic at Port Stanley Airport, and the time it would take to improve it, would render a route to the Falklands commercially unviable, thus the idea of such a service was dropped. In its place, Hellary and Fields commenced efforts to secure a licence to operate a route Gatwick Airport, London and John F. Kennedy International Airport, New York City. During May 1983, a three-day inquiry was conducted, which chose to reject the application following objections from British Airways, British Caledonian and BAA. Hellary and Fields then applied for a licence between Gatwick and Newark, New Jersey, using a 380-seat McDonnell
Virgin Atlantic Little Red Airport, six daily flights between Heathrow and Edinburgh Airport, and three daily flights between Heathrow and Aberdeen Airport. The airline brand made its first flight on 31 March 2013, flying from Manchester to Heathrow. The new service was launched in 2013 with owner Sir Richard Branson stating his intent to compete with BA with "Virgin's rock and roll spirit" and to allow Virgin Atlantic's long haul passengers to connect to the rest of the UK using Virgin. In its first six months of operation, Little Red transported 250,000 passengers. Despite Branson's aim and a rise in passenger numbers during the