Elliot Handler doll, Chatty Cathy, using a pull string talking mechanism, revolutionizing the toy industry. Mattel continued to develop a number of talking toys, including Chatty Baby, Tiny Chatty Baby, and Charmin' Chatty. Toys were made for cartoon favorites such as Bugs Bunny and Porky Pig, and for television characters such as Herman Munster and Mr. Ed. Handler was primarily responsible for two additional Mattel product lines. In 1966, Mattel introduced smaller dolls called Liddle Kiddles. Handler claimed he wanted them to resemble little children in neighborhoods across America. They were sculpted by doll artist Martha Armstrong-Hand. Kiddles were a great success
Chelsea Handler publishing imprint, Borderline Amazing/A Chelsea Handler Book. She also signed a three-book deal with the imprint, the first of which is called "Lies That Chelsea Handler Told Me", where her coworkers and family members discuss their experiences with Handler, which was released in May 2011 and also hit the top of the bestseller list. Handler has her own columns in "Cosmopolitan" and "NOW", a UK celebrity magazine. In May 2009, she was the host of the 20th Annual GLAAD Media Awards in San Francisco. In June 2009, she was named as Grand Marshal of the 2009 Los Angeles Pride celebration