Oscar bait nominated for Oscars. For that reason studios plan their Oscar promotional campaigns long before the movie is even released. It has been estimated that The Weinstein Company spent $15 million on its Oscar campaign for "The King's Speech", almost as much as was spent on the Oscar campaign of Weinstein-produced 1998 Best Picture Winner "Shakespeare in Love". Actors, too, benefit at least financially from Oscar wins. Agents and managers estimate that their clients can get as much as 20% more money for their next projects if they win an Oscar or at least received a nomination. Natalie Portman was expected
The Last of Mrs. Cheyney (play) film version of "The Last of Mrs. Cheyney" was released in 1929, and starred Norma Shearer and Basil Rathbone. It was nominated for an Oscar in 1930 for "Best Writing, Achievement" for Hanns Kräly. "The Last of Mrs. Cheyney", released in 1937, was the second film adaptation. It starred Joan Crawford, William Powell, Robert Montgomery, Benita Hume and Frank Morgan. The final American film version of the Lonsdale play starred Greer Garson and was titled "The Law and the Lady" (1951). A German film version was "The Last of Mrs. Cheyney" (1961) with Lilli Palmer. The Last of Mrs. Cheyney