Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Kellogg, Idaho up-and-coming resort town. The Silver Mountain Resort is a ski resort which includes Kellogg Peak at and Wardner Peak () and is accessed by taking the world's longest single-cabin gondola from the city of Kellogg to the lodge at on Kellogg Mountain. In May 1972, the Sunshine Mine of Kellogg was the site of one of the worst U.S. mining accidents, resulting in the deaths of 91 miners; as a result, every miner in the U.S. now carries a "self-rescuer" (a breathing apparatus made with hopcalite and much simpler than a SCBA), which gives the miner a chance to avoid