Barbie Barbie, effect self-image in young girls. Dittmar, Halliwell, and Ive gave picture books to girls age 5–8, one with photos of Barbie and the other with photos of Emme, a doll with more realistic physical features. The girls were then asked about their ideal body size. Their research found that the girls who were exposed to the images of Barbie had significantly lower self-esteem than the girls who had photos of Emme. Barbie Barbie is a fashion doll manufactured by the American toy company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation
Maco (toy company) of products and did not operate in other countries. Competitors included Hawk Model Company, Applause Inc, and Louis Marx and Company. In 1955, the New York City Council passed a bill to "ban the manufacture, sale or possession of imitation revolvers that resemble the real article too closely". In a debate about the measure, an Army .45 caliber automatic manufactured by Maco was used as an example of a toy gun which was similar enough to the real model to be used as a weapon in a robbery. Maco (toy company) Maco Toys, Inc., was the name of a popular