Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Personal transporter legislators discuss a rapidly emerging potential class of motor vehicle and its relationship to laws relating to other transport devices, including electric bicycles and mobility aids such as mobility scooters. Commonly used terms are used for these new devices include: Media: "rideable", "electric rideable", "electric personal transporter", "personal electric vehicle", "personal transporter" "portable electric vehicle" "portable personal vehicle" and "portable transporter". Legislative: "personal mobility device" (Singapore, Australia - Victoria Transport Policy Unit) "personal e-mobility device" (Underwriters Laboratory), "electrically motorized board" (California USA), "personal light electric vehicles" (European Union), "electric personal assistive mobility device" (Washington State USA), "powered transporters" (UK). Other