John Harvey Kellogg and in 1898 released the first batch of Sanitas Toasted Corn Flakes. A modified version with a longer shelf life was released in 1902. By that time, both "Granose Biscuits" and "Granose Flakes" were available. Will Kellogg continued to develop and market flaked cereal. When he proposed adding sugar to the flakes, John would not agree to the change. So, in 1906, Will started his own company, the Battle Creek Toasted Corn Flake Company. This marked the start of a decades-long feud between the brothers. Will's Battle Creek Toasted Corn Flake Company would eventually became the Kellogg Company, while John
Belle Kellogg Towne Belle Kellogg Towne Isabella Electa "Belle" Kellogg Towne (June 1, 1844 -1923) was an author and journalist. Isabella Electa "Belle" Kellogg was born in Sylvania, Wisconsin, on June 1, 1844. She was the daughter of Seth H. and Electa S. Kellogg. In the 1880s Belle Kellogg Towne was asked to take charge of the various young people's papers published by the David C. Cook Publishing Company, of Chicago. There she found a wide field, not only for her literary gift, but executive ability. The "Young People's Weekly", the most noted of the periodicals published by that firm, was ranked among