Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Kellogg Switchboard & Supply Company Kellogg was born into a prominent and wealthy New England family. He attended prep school, and received two degrees in engineering from the University of Rochester. He married a member of one of Chicago's most prestigious families, and relocated to Illinois. In the 1880s, Kellogg was a manager at Western Electric as superintendent of its Chicago manufacturing and research plant, and also at the Southern Telephone and Telegraph Company. In 1897, with expiring, Kellogg set up a manufacturing firm, the Kellogg Switchboard & Supply Company. Kellogg himself held more than 150 patents, and had invented and the divided multiple telephone