Norman Macdonnell an anthology series they had done. Their boss at CBS, Harry Ackerman, and other network executives dismissed that title, preferring "Gunsmoke", a program heading that Ackerman himself was credited with conceiving. Once given permission to proceed with "Gunsmoke", Macdonnell began developing a detailed production schedule for the new series' 30-minute episodes and arranging auditions to cast its recurring characters. His and Meston’s "Jeff Spain" soon became United States Marshal Matt Dillon, and veteran voice actor William Conrad was chosen by Macdonnell, Meston, and two other CBS screeners to portray that lead character. Other seasoned actors soon filled the needed regular
Matt Dillon (Gunsmoke) Matt Dillon (Gunsmoke) Matt Dillon is a fictional character featured on both the radio and television versions of "Gunsmoke". He serves as the U.S. Marshal of Dodge City, Kansas, who works to preserve law and order in the western frontier of the 1870s. The character was created by writer John Meston, who envisioned him as a man "...whose hair is probably red, if he's got any left. He'd be handsomer than he is if he had better manners but life and his enemies have left him looking a little beat up, and I suppose having seen his mother (back about