Sinclair C5 The C5 would be available initially by mail order at a cost of £399 and would subsequently be sold via high-street stores. Sinclair issued a glossy sales brochure characterising the vehicle as a part of an ongoing exercise in "cutting giants down to size, turning impersonal tyrants into personal servants". The brochure highlighted Sinclair's achievements in producing affordable pocket calculators, home computers, and pocket televisions and declared, "with the C5, Sinclair Vehicles puts personal, private transport back where it belongs – in the hands of the individual." The photographs accompanying the text showed housewives and teenagers driving the C5 to
Sinclair C5 managed to convince him that the project would work. In 1984, Sinclair Vehicles' new head office was established in Coventry in the West Midlands, an area with a long-established link with the motor industry. The project's prospects were boosted by changes in the British government's approach to electric vehicles. In March 1980, it had abolished Vehicle Excise Duty for electric vehicles and by the start of 1983, the Department of Transport was working on legislation that would introduce a new category of vehicle – the "electrically assisted pedal cycle". This had a number of significant advantages from Sinclair's point of