Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Mark Handler board of the online digital media company called Direct Sports Network (formerly DeskSite). Mark Handler was the executive vice president and managing director of the Walt Disney Internet Group International. Handler was in charge of developing and leading WDIG’s international wire line and its mobile strategies for Asia Pacific, Europe and Latin America. He managed an assortment of businesses in these parts of the world, including: Disney's broadband offerings, downloadable internet games, twenty five localized versions of Disney.com, ToonTown, one expansive multiplayer online game, and Disney Mobile services. These services are now open to people living in 35 different international