Super Bowl XXXVII Raiders entered the game favored to win in their first Super Bowl in 19 years. They were also the first franchise to appear in the Super Bowl in four decades (1960s, 1970s, 1980s, 2000s; the 1990s was the only decade that they did not appear in the Super Bowl). However, much of the media hype surrounded the Gruden trade prior to the season. This forced league commissioner Paul Tagliabue to issue a statement that he might ban all future trades for coaches involving draft choices because it might compromise the draft. A distraction for the Raiders was that starting center
Super Bowl Super Bowl XLV, which returned to using current pop acts such as The Black Eyed Peas and Katy Perry. Excluding Super Bowl XXXIX, the famous "I'm going to Disney World!" advertising campaign took place in every Super Bowl since Super Bowl XXI when quarterback Phil Simms from the New York Giants became the first player to say the tagline. As of Super Bowl LII, 27 of 52 Super Bowls have been played in three cities: New Orleans (ten times), the Greater Miami area (ten times), and the Greater Los Angeles area (seven times). No market or region without an active