American Safety Razor Company American Safety Razor Company "For the company of the same name that was founded in 1901 and renamed as the Gillette Safety Razor Company, see Gillette (brand)" American Safety Razor Company is a personal care brand founded in the early 20th century (1906) by a merging of the Gem Cutlery Company & Ever-Ready and has been a principal competitor to Gillette for a century and more. Unrelated to the Gillette company which also used the name " 'American Safety Razor Company' " in 1901 until 1904 before it was renamed for its founder, King C. Gillette. The company produces a
Razor shell the straight razor gives it its name. The razor shell has been known to reach in length. The dorsal margin is straight while the ventral margin is curved. It can easily be confused with the slightly shorter and more curved "E. ensis" (in which both front and back are curved in parallel). Razor shells have a fragile shell, with open ends. The shell is smooth on the outside and whitish in color, with vertical and horizontal reddish-brown or purplish-brown markings separated by a diagonal line. The periostracum is olive-green. The inner surface is white with a purple tinge and the