Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Winthrop Kellogg Edey Winthrop Kellogg Edey Winthrop Kellogg "Kelly" Edey (1938–1999) was a noted collector and horologist who lived in Manhattan, New York City. His collection of timepieces is now in the Frick Collection. He also makes appearances in Andy Warhol's "Screen Tests". Through his mother's family, Kelly was an heir of Morris W. Kellogg, founder of a major engineering company. He grew up in Upper Brookville, Long Island and graduated from Amherst College. His father, Maitland Edey, was an author and editor of Time-Life Books; his mother, Nancy Winthrop Edey was a psychiatrist and activist in the field of women's reproductive rights.