Sinclair C5 to guide development. Gus Desbarats, the C5's industrial designer, attributes the vehicle's flawed concept to Sinclair operating in a "bubble" and believes that Sinclair "failed to understand the difference between a new market, computing, and a mature one, transport, where there were more benchmarks to compare against". He comments that the experience of working on the C5 convinced him of the need for industrial designers such as himself to get "involved early in the innovation process, shaping basic configurations, never again [being] satisfied to simply decorate a fundamentally bad idea". Sinclair himself said in 2005 that the C5 "was early
Sinclair C5 a snow- and ice-covered hill – later prompted criticism even from Sinclair executives, who admitted off the record that spring conditions might have been better for a vehicle with so little protection from the British climate. The "Financial Times" called it "the worst possible timing to launch what was proclaimed to be a serious, road-going vehicle". Sinclair's biographer Rodney Dale describes it as "a calculated (or miscalculated) risk", pointing out that production was already underway, details were beginning to leak out to the press and "the launch could hardly have been held up until the possibility of a bright spring