Oscar bait success of summer blockbusters like "Jaws" and "Star Wars" (both of which had also been nominated for Best Picture), independent filmmakers refined Carr's methods of exploiting the Oscars. Merchant Ivory, who produced lavish costume dramas, often based on novels by Henry James or E. M. Forster, began to time their releases to align with the awards season. Their 1985 adaptation of Forster's "A Room with a View" won three of the eight Oscars it was nominated for. By 1991 the modern film-release calendar, in which studios released the movies they had the highest Oscar hopes for in autumn and December,
Category management full 8-step process. The current industry trend is for supplier companies to use the standard process as a basis to develop their own more streamlined processes, tailored to their own particular products Market research company Nielsen has a similar process based on only 5 steps : reviewing the category, targeting consumers, planning merchandising, implementing strategy, evaluating results. It is commonplace for a particular supplier in a category to be nominated by the retailer as a category captain. The category captain will be expected to have the closest and most regular contact with the retailer and will also be expected to