Elliot Handler daughter, Barbara, who was the namesake of Barbie dolls; and a son, Kenneth (who died of a brain tumor in 1994) who was the namesake of Ken dolls. While a struggling art student and designer of light fixtures, Handler partnered with Harold Matson to design a realistic-looking miniature piano that received roughly 300,000 orders; however, they mispriced the product and lost a dime on each one produced. Mattel received its name from business partners Harold Matt Matson and Elliot Handler in 1945. Elliot's wife, Ruth, took Matson's role when the Handlers bought his share in the late 1940's. Ruth Handler
Brent Handler a partner in his entrepreneurial pursuits. Handler knew he wanted to be an entrepreneur from the age of 23 and experienced early business success at Colorado's ExecuTrain, a computer training company. As the company's second employee, he sold millions of dollars' worth of computer training classes, and performed so well the company's owner had difficulty paying his commission. He later became a co-owner of the company. After his initial success at ExecuTrain, and the sale of the company, Handler went on to launch two businesses before finding success in the destination club industry. In 2002, along with his brother Brad