Sense and Sensibility (film) Emma Thompson had written. Doran believed the humour and style of writing was "exactly what [she'd] been searching for." Thompson and Doran were already working together on Mirage's 1991 film "Dead Again." A week after its completion, the producer selected Thompson to adapt "Sense and Sensibility", although she knew that Thompson had never written a screenplay. Also a fan of Austen, Thompson first suggested they adapt "Persuasion" or "Emma" before agreeing to Doran's proposal. The actress found that "Sense and Sensibility" contained more action than she had remembered, and decided it would translate well to drama. Thompson spent five years
Sense and Sensibility (film) Best Seller list for paperbacks in February 1996. In the United Kingdom, "Sense and Sensibility" was released on 23 February 1996 in order to "take advantage of the hype from "Pride and Prejudice"", another popular Austen adaptation recently broadcast. Columbia Tristar's head of UK marketing noted that "if there was any territory this film was going to work, it was in the UK." After receiving positive responses at previews, marketing strategies focused on selling it as both a costume drama and as a film attractive to mainstream audiences. Attention was also paid to marketing "Sense and Sensibility" internationally. Because the