Carl Lewis or final attempt. Lewis's first jump was , a World Championship record, and a mark bested by only three others beside Lewis all-time. Powell, jumping first, had faltered in the first round, but jumped to claim second place in the second round. Lewis jumped , a wind-aided leap, in the third round, a mark that would have won all but two long jump competitions in history. Powell responded with a long foul, estimated to be around . Lewis's next jump made history: the first leap ever beyond Bob Beamon's record. The wind gauge indicated the jump was wind-aided, so it
Carl Lewis I think the American public wants you to look macho," said Don Coleman, a Nike representative. "They started looking for ways to get rid of me," Lewis said. "Everyone there was so scared and so cynical they did not know what to do." (Lewis and Nike eventually did split, and Lewis signed an endorsement deal with Mizuno.) Lewis himself would lay the blame on some inaccurate reporting, especially the "Carl bashing," as he put it, typified by a "Sports Illustrated" article before the Olympics. At year's end, Lewis was again awarded the top rankings in the 100 m and the