Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Performo Toy Company as does a nightly news broadcast in the heyday of television broadcasting. There is a well known legend in Middletown about how Performo Toy Company sued The Walt Disney Company, which included some coverage in the local paper. A conspiracy theory might have arisen from this story, however, "History Detectives", a television program on PBS, conducted an extensive investigation on the topic. The historians and researchers of the PBS program conducted a nationwide search, finding that there are no records nor evidence of any legal action between the two parties. Inquiries to Disney historians and archivists resulted in a letter