Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Brad Handler announced it had acquired nearly 2,000 club members. The company has also been active philanthropically, helping raise over $1.5 million, as of August 2012, for nonprofit organizations, schools and hospitals across the country by providing vacation homes for auction at fundraising events. In addition to his entrepreneurial pursuits, Handler is a lecturer at Stanford Law School and the University of Virginia School of Law. He is a board member of New Moon Girls magazine. He is also an active angel investor and is credited with numerous patents. Handler is a contributor to Forbes.com. Brad Handler Brad Handler (born July 19,