Guinness created posters that included phrases such as "Guinness for Strength", "Lovely Day for a Guinness", "Guinness Makes You Strong", "My Goodness My Guinness" (or, alternatively, "My Goodness, My Christmas, It's Guinness!"), and most famously, "Guinness is Good For You". The posters featured Gilroy's distinctive artwork and more often than not featured animals such as a kangaroo, ostrich, seal, lion and notably a toucan, which has become as much a symbol of Guinness as the harp. (An advertisement from the 1940s ran with the following jingle: ""Toucans in their nests agree/Guinness is good for you/Try some today and see/What one or
Guinness share-trading fraud of Lyons, who was suffering from ill health, served prison sentences. The case was brought by the Serious Fraud Office. The defendants bought shares in Guinness plc to enable Guinness (by supporting its share price) to take over Distillers, a much larger company. The Distillers board favoured Guinness as partners and were facing a hostile bid by Argyll. The Guinness executives guaranteed without limit the defendants' losses if the value of their Guinness shares dropped; this gave the defendants an unfair advantage in what should be a fair market. The prosecution relied on a new law; the defendants claimed that