Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Personal air vehicle breakthroughs. A ground transport alternative is enabled by unmanned aircraft technologies: Autonomous Systems and electric propulsion. Barriers include aviation safety, airworthiness, operating costs, usability, airspace integration, aircraft noise and emissions, tackled first by small UAS certification then experience. Other names discussed include PIVITOLs (Personal Vertical TakeOff vehicles), Air-cars, PACs (Personal AirCraft), AVs (Air Vehicles). The first technical paper to explain the difference in vehicle characteristics between PAVs and existing General Aviation single engine piston aircraft was "Personal Air Vehicles: A Rural/Regional and Intra-Urban On-Demand Transportation System" by Mark D. Moore (the NASA PAV Sector Manager) from NASA Langley Research Center.