James Cameron and "Titanic" (1997). In June 2010, Cameron met in Washington with the EPA to discuss possible solutions to the 2010 Deepwater Horizon (BP) oil spill. Later that week at the All Things Digital Conference, he attracted some notoriety when he stated, "Over the last few weeks I've watched ... and been thinking, 'Those morons don't know what they're doing'." Reportedly, Cameron had offered BP help to plug the oil well, but it declined. The oil spill was eventually stopped using techniques similar to those Cameron recommended. On March 7, 2012, Cameron took the "Deepsea Challenger" submersible to the bottom of
Blockbuster LLC June 19, 2007, after a pilot program launched in late 2006, Blockbuster announced that it had chosen Blu-ray over HD DVD rental format to rent in a majority of its stores. In the pilot program, Blockbuster offered selected titles for rental and sale in 250 stores. Blockbuster stocked Blu-ray titles in almost 5,000 stores across the United States, Canada, the United Kingdom, Mexico, and Australia. On July 2, 2007, the company named James W. Keyes, former president and CEO of 7-Eleven, as the new chairman and CEO. He introduced a new business strategy that included enhancements to existing stores along