Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Maco (toy company) of products and did not operate in other countries. Competitors included Hawk Model Company, Applause Inc, and Louis Marx and Company. In 1955, the New York City Council passed a bill to "ban the manufacture, sale or possession of imitation revolvers that resemble the real article too closely". In a debate about the measure, an Army .45 caliber automatic manufactured by Maco was used as an example of a toy gun which was similar enough to the real model to be used as a weapon in a robbery. Maco (toy company) Maco Toys, Inc., was the name of a popular