James Cameron and "Titanic" (1997). In June 2010, Cameron met in Washington with the EPA to discuss possible solutions to the 2010 Deepwater Horizon (BP) oil spill. Later that week at the All Things Digital Conference, he attracted some notoriety when he stated, "Over the last few weeks I've watched ... and been thinking, 'Those morons don't know what they're doing'." Reportedly, Cameron had offered BP help to plug the oil well, but it declined. The oil spill was eventually stopped using techniques similar to those Cameron recommended. On March 7, 2012, Cameron took the "Deepsea Challenger" submersible to the bottom of
Blockbuster LLC to help sustain and support future growth that allowed new stores to open quickly. Blockbuster would often custom-tailor a store's inventory to its neighborhood, based on local demographics. In 1987, the company won a court case against Nintendo, which paved the way for video game rental. Also that year, Waste Management co-founder Wayne Huizenga, who originally had reservations about entering the video rental industry, agreed to acquire several Blockbuster stores. At that point the number of stores counted 19, and attracted Huizenga's associate John Melk's attention due to its efficiency, family-friendly image and business model, and convinced Huizenga to have