Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Laura Cornelius Kellogg were often thought to be very risky what others called "self-serving" Due to this claim, both of the Kelloggs were arrested with the charges of "Pretense of Indian Agents with intent to invest Indian funds". The charges against Laura Cornelius Kellogg and her husband were eventually dropped; however, because of her actions, Kellogg was removed from the Society of American Indians (SAI). Reportedly, Kellogg thought her removal was "an injustice and humiliation". Deeply hurt, Kellogg never forgave the SAI. Kellogg's reputation was not completely ruined. After writing "Our Democracy and the American Indian", Kellogg was once again recognized as a