Mattel Matson sold his share to Handler due to poor health, and Handler's wife Ruth took Matson's role. In 1947, the company had its first hit toy, a ukulele called "Uke-A-Doodle". The company incorporated the next year in California. Mattel became the first year-round sponsor of the "Mickey Mouse Club" TV series in 1955. The Barbie doll debuted in 1959, becoming the company's best-selling toy in history. In 1960, Mattel introduced Chatty Cathy, a talking doll revolutionizing the toy industry, which led to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s. The company went public in
Elliot Philipp Elliot Philipp Elliot Philipp (July 20, 1915 – September 27, 2010) was a British gynaecologist and obstetrician who worked with Patrick Steptoe and Robert Edwards in developing in-vitro fertilisation and authored "The Technique of Sex" (1939) with the assistance of Sigmund Freud. Phillip was born to a Jewish family in Stoke Newington, the son of Clarisse (née Weil) and Oscar Philipp. His father - who was a cousin to Martha Bernays, the wife of Sigmund Freud - immigrated in 1908 to London from Hamburg to set up the metal trading firm Philipp Brothers. In 1939, he married Lucie Ruth Hackenbroch;