Elliot Handler doll, Chatty Cathy, using a pull string talking mechanism, revolutionizing the toy industry. Mattel continued to develop a number of talking toys, including Chatty Baby, Tiny Chatty Baby, and Charmin' Chatty. Toys were made for cartoon favorites such as Bugs Bunny and Porky Pig, and for television characters such as Herman Munster and Mr. Ed. Handler was primarily responsible for two additional Mattel product lines. In 1966, Mattel introduced smaller dolls called Liddle Kiddles. Handler claimed he wanted them to resemble little children in neighborhoods across America. They were sculpted by doll artist Martha Armstrong-Hand. Kiddles were a great success
Ideal Toy Company Ideal from 1963–1980. Some of the company's most popular dolls during this period were Tammy (1962–1966), Flatsy dolls (1969–1973), Crissy (1969–1974), and Tressy (1970–1972). Popular Ideal toys in the 1970s included a full line of Evel Knievel toys, Snoopy toys, and the Tuesday Taylor and Wake-up Thumbelina dolls. For a short time, the company had a huge seller with the Magic Cube, which it imported from Hungary in 1980 and renamed Rubik's Cube. (Reference Packaging) https://www.ebay.com/itm/Vintage-1952-Lucille-Ball-Beautiful-I-Love-Lucy-Rag-Doll-Mint-in-Original-Box-/152788070611?_trksid=p2047675.l2557&ssPageName=STRK%3AMEBIDX%3AIT&nma=true&si=%252FkTztth6WWZnnOCVdUpZDONlz%252FY%253D&orig_cvip=true&rt=nc Ideal Toy Company Ideal Toy Company was an American toy company founded by Morris and Rose Michtom. During the post–World War II baby boom