General Motors General Motors General Motors Company, commonly referred to as General Motors (GM), is an American multinational corporation headquartered in Detroit that designs, manufactures, markets, and distributes vehicles and vehicle parts, and sells financial services, with global headquarters in Detroit's Renaissance Center. It was originally founded by William C. Durant on September 16, 1908 as a holding company. The company is the largest American automobile manufacturer, and one of the world's largest. As of 2018, General Motors is ranked #10 on the Fortune 500 rankings of the largest United States corporations by total revenue. General Motors manufactures vehicles in 37 countries;
General Motors Companion Make Program General Motors Companion Make Program The General Motors Companion Make Program was a mid-1920s program to introduce brands to fill pricing and design gaps in GM's brand (mark) lineup General Motors pioneered the idea that consumers would aspire to buy up an automotive product ladder if a company met certain price points. As General Motors entered the 1920s, the product ladder started with the price-leading Chevrolet make, and then progressed in price, power and appointments to Oakland, Oldsmobile, Buick and ultimately to the luxury Cadillac marque. However, by the mid-1920s, a sizable price gap existed between Chevrolet and Oakland, while