Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Sinclair Radionics on the NewBrain microcomputer project, which was later taken over by Newbury Laboratories. In May 1979, the NEB announced that it intended to sell Radionics' calculator and TV interests; they were bought by the ESL Bristol group (as Radionic Products Ltd.) and Binatone respectively. In July Clive Sinclair resigned with a £10,000 golden handshake. In September the NEB renamed what was left of Radionics (i.e. the scientific instrument business) as Sinclair Electronics Ltd.; in January 1980 this was changed to Thandar Electronics Ltd. As of 2008 this business continues, now called Thurlby Thandar Instruments. When it became clear that Radionics