Breakfast cereal he launched the Cornflakes brand, which overnight captured a national market. Soon there were forty rival manufacturers in the Battle Creek area. His brother William K. Kellogg (1860–1951) worked for him for many years until, in 1906, he broke away, bought the rights to Cornflakes, and set up the Kellogg Toasted Corn Flake Company. William Kellogg discarded the health food concept, opting for heavy advertising and commercial taste appeal. Later, his signature on every package became the company trademark. The second major innovator in the cereal industry was Charles W. Post, a salesman who was admitted to Kellogg's sanitarium as
Kellogg-Warden House Kellogg-Warden House The Kellogg-Warden House is a single-family house located at 500 North Main Street in Ann Arbor, Michigan. It was listed on the National Register of Historic Places in 1994. It now houses the Washtenaw County Historical Society's Museum on Main Street. This house was originally located at what is now 1015 Wall Street. Although the date of construction cannot be verified, tax and sales records suggest that the original section of the house was built about 1835. In 1837, Dan W. Kellogg purchased five contiguous lots, including the one this house sat on. In 1838, Kellogg sold them