Coca-Cola to create a special version of the famous Coca-Cola Contour bottle. A number of other limited edition bottles by fashion designers for Coca-Cola Light soda have been created in the last few years. In 2009, in Italy, Coca-Cola Light had a Tribute to Fashion to celebrate 100 years of the recognizable contour bottle. Well known Italian designers Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino, and Versace each designed limited edition bottles. Pepsi, the flagship product of PepsiCo, The Coca-Cola Company's main rival in the soft drink industry, is usually second to Coke in sales, and outsells Coca-Cola in some
Coca-Cola Zero Sugar which has a different flavor profile. In 2017, despite increasing sales in the United States, the Coca-Cola Company announced that Coca-Cola Zero would be replaced by Coca-Cola Zero Sugar, intended to taste more like standard Coca-Cola. Coca-Cola Zero Sugar was first tested in the United Kingdom in June 2016, with plans to roll it out in other countries in the following months. Many fans of Coke Zero were outraged and discouraged about the new flavor. "The Washington Post" noted Coke Zero is very popular, and that fans compared the change to the launch of New Coke in 1985. In Australia,