John Harvey Kellogg and in 1898 released the first batch of Sanitas Toasted Corn Flakes. A modified version with a longer shelf life was released in 1902. By that time, both "Granose Biscuits" and "Granose Flakes" were available. Will Kellogg continued to develop and market flaked cereal. When he proposed adding sugar to the flakes, John would not agree to the change. So, in 1906, Will started his own company, the Battle Creek Toasted Corn Flake Company. This marked the start of a decades-long feud between the brothers. Will's Battle Creek Toasted Corn Flake Company would eventually became the Kellogg Company, while John
W. K. Kellogg Foundation W. K. Kellogg Foundation The W. K. Kellogg Foundation was founded in June 1930 as the W. K. Kellogg Child Welfare Foundation by breakfast cereal pioneer Will Keith Kellogg. In 1934, Kellogg donated more than $66 million in Kellogg Company stock and other investments to the W. K. Kellogg Trust (equivalent to $ in ). As with other endowments, the yearly income from this trust funds the foundation. In the early 21st century, the foundation is the seventh largest philanthropic foundation in the U.S. In 2005, the foundation reported that the total assets of the foundation and its trust were