Mattel the world's second largest toy maker in terms of revenue, after The Lego Group. In 2014, it ranked #403 on the Fortune 500 list. On January 17, 2017, Mattel named former Google executive Margo Georgiadis as CEO. Georgiadis stepped down as CEO of Mattel on April 19, 2018. Her last day was on April 26, 2018. Ynon Kreiz is now the new CEO of Mattel. The name Mattel is a portmanteau of Harold "Matt" Matson and Elliot Handler, the company's founders. Harold "Matt" Matson and Elliot Handler founded "Mattel" in 1945. The company sold picture frames, and later dollhouse furniture.
Ideal Toy Company Uneeda Kid, after a biscuit company. One of Ideal's most lasting products was Betsy Wetsy, introduced in 1934 and in production for more than 50 years. The doll was named after the daughter of Abraham Katz, the head of the company. Ideal, via the Betsy Wetsy doll, was also one of the first doll manufacturers to produce an African American version of a popular doll. In 2003, the Toy Industry Association named Betsy Wetsy to its Century of Toys List, a compilation commemorating the 100 most memorable and most creative toys of the 20th century. Debuting in 1934, the Shirley