Elliot Handler doll, Chatty Cathy, using a pull string talking mechanism, revolutionizing the toy industry. Mattel continued to develop a number of talking toys, including Chatty Baby, Tiny Chatty Baby, and Charmin' Chatty. Toys were made for cartoon favorites such as Bugs Bunny and Porky Pig, and for television characters such as Herman Munster and Mr. Ed. Handler was primarily responsible for two additional Mattel product lines. In 1966, Mattel introduced smaller dolls called Liddle Kiddles. Handler claimed he wanted them to resemble little children in neighborhoods across America. They were sculpted by doll artist Martha Armstrong-Hand. Kiddles were a great success
Maco (toy company) Maco (toy company) Maco Toys, Inc., was the name of a popular toy company based in Brooklyn, New York which produced war-themed toys for children in the 1950s and 1960s. Their toys were sold in a catalog that was illustrated by Tony Tallarico and printed by Charlton Comicswhich presented itself as a war comic book. (These toys were also sold in toy stores.) Products included plastic guns (including the M1903 Springfield rifle and an Army Paratrooper Carbine ), grenades, and a plastic Molotov cocktail. The company's products were available in stores throughout the United States, but had a limited range