Titanic (1997 film) the movie". Cameron also wanted to appease anxious studio executives and "saw that a hit song from his movie could only be a positive factor in guaranteeing its completion". 20th Century Fox and Paramount Pictures co-financed "Titanic", with Paramount handling the North American distribution and Fox handling the international release. They expected Cameron to complete the film for a release on July 2, 1997. The film was to be released on this date "in order to exploit the lucrative summer season ticket sales when blockbuster films usually do better". In April, Cameron said the film's special effects were too complicated
Blockbuster LLC and the UK. In 2009, Blockbuster sold off its Irish operations to Birchall Investments, with the few Xtra-vision stores in the UK being rebranded as Blockbuster. In 1998, when DVDs were emerging as the new video medium, Warner Bros. offered Antioco an exclusive rental deal. Blockbuster would have rights to rent new DVD releases for a period of time before they went on sale to the general public. The studio would receive 40% of rental revenues in return, which was the same deal already in place for VHS rentals. Blockbuster turned the offer down, and the studio responded by lowering