The Cable Guy won by Columbia Pictures at a price of $1 million. The role of the Cable Guy was originally written for Chris Farley, who turned it down due to scheduling difficulties. Jim Carrey joined the production, receiving a then record $20 million to star. Following Carrey's signing, Columbia hired Judd Apatow to produce. The studio rebuffed Apatow's interest in directing, but accepted his suggestion to invite Ben Stiller, star of his eponymous show on which Apatow had worked. The original screenplay by Lou Holtz, Jr. was a lighter comedy, described by Apatow as "a "What About Bob?" annoying friend movie" where
Larry the Cable Guy on 98.9/KQRC, Kansas City. He also appeared on WJRR in Orlando, Florida. He was brought to New England on "Greg and the Morning Buzz" on WHEB 100.3 and WGIR-FM 101.1 in Portsmouth and Manchester, New Hampshire, respectively, doing two commentaries a week. Initially performing stand-up under his real name with limited success, he became famous after developing the Cable Guy character, a personality that he now maintains throughout his stage act. The Cable Guy character has a stereotypical redneck appearance and a thick Southern accent, recounts stories about his "family", and uses, among other common expressions, his own catchphrase "Git-R-Done!".