Breakfast cereal he launched the Cornflakes brand, which overnight captured a national market. Soon there were forty rival manufacturers in the Battle Creek area. His brother William K. Kellogg (1860–1951) worked for him for many years until, in 1906, he broke away, bought the rights to Cornflakes, and set up the Kellogg Toasted Corn Flake Company. William Kellogg discarded the health food concept, opting for heavy advertising and commercial taste appeal. Later, his signature on every package became the company trademark. The second major innovator in the cereal industry was Charles W. Post, a salesman who was admitted to Kellogg's sanitarium as
Mike Kellogg Mike Kellogg Michael S. Kellogg (born September 27, 1941) is an American radio announcer and personality. He was known as the senior announcer with Moody Radio and host for "Music Thru The Night" until his retirement in 2014. Kellogg was born in [Detroit, Michigan] on September 26, 1941. He was later educated at Cedarville College in Cedarville, Ohio. Kellogg moved to [Valparaiso], Indiana. Kellogg first wanted to be a writer who later got a job for a newspaper company at a young age, and was later writing for the broadcasting company in Chicago. In late 1982 Kellogg was hired to