Pop art John-Moores-Exhibition in Liverpool in the same year. Apple and Hockney traveled together to New York during the Royal College's 1961 summer break, which is when Apple first made contact with Andy Warhol – both later moved to the United States and Apple became involved with the New York pop art scene. Although pop art began in the early 1950s, in America it was given its greatest impetus during the 1960s. The term "pop art" was officially introduced in December 1962; the occasion was a "Symposium on Pop Art" organized by the Museum of Modern Art. By this time, American advertising
New Orleans Pop Festival cultural highlight was undoubtedly the Woodstock Music and Art Fair on August 15–18, 1969, near White Lake, New York, the New Orleans Pop Festival was among several major pop festivals held that year in the deep South. Unlike several other pop festivals around the country, the local citizenry and governmental bodies were tolerant though wary of such a large crowd. The experiences of other festival promoters having to fight local government ordinances and prohibitions was not shared by promoter Steve Kapelow and his sponsoring company, Kesi, Inc, with the result that concert preparations were complete upon commencement of the festival.