Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Clover (toy company) Clover (toy company) Clover was a Japanese toy company founded in 1973. It closed in 1983. Today it is mainly known as the sponsor of the original Gundam TV-series in 1979. As such, it was responsible for canceling the show early because it didn't sell enough toys. The show was mainly popular among older kids and young adults who didn't buy toys, and sales suffered as a result. Also Clovers designs were not based on the finished version of the show and thus were not very accurate. Gundam ended up being very popular after it was re-edited into a movie-trilogy