Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Evan Handler of his long journey toward gratitude in the years after his illness. The book was released in May 2008. Handler has written for several nationally distributed magazines, including "ELLE", "O, the Oprah Magazine", and "Mirabella". Handler contributes regularly to "The Huffington Post". Evan married Elisa Atti, an Italian-born chemist, in 2003, and they have a daughter, Sofia Clementina Handler (born January 17, 2007). Handler has a brother Lowell and a sister Lillian. Lowell Handler, a writer and photographer, is the author of the book "Twitch & Shout: A Touretter's Tale" and the star, narrator, and associate producer of the Emmy-nominated