Oscar bait nominated for Oscars. For that reason studios plan their Oscar promotional campaigns long before the movie is even released. It has been estimated that The Weinstein Company spent $15 million on its Oscar campaign for "The King's Speech", almost as much as was spent on the Oscar campaign of Weinstein-produced 1998 Best Picture Winner "Shakespeare in Love". Actors, too, benefit at least financially from Oscar wins. Agents and managers estimate that their clients can get as much as 20% more money for their next projects if they win an Oscar or at least received a nomination. Natalie Portman was expected
Mrs. Doubtfire critics compared "Mrs. Doubtfire" unfavorably with "Some Like It Hot" (1959) and others who viewed the film favorably noted its similarity to "Tootsie" (1982). On Rotten Tomatoes, "Mrs. Doubtfire" has a rating of 71%, based on 49 reviews, with an average rating of 5.8/10. The site's critical reception reads: On Metacritic, the film holds a score of 53 out of 100, based on 16 critics, indicating 'mixed or average reviews'. In 2000, the American Film Institute placed the film on its 100 Years...100 Laughs list, where it was ranked #67. In 2001, "Mrs. Doubtfire 2" began being developed by Bonnie