Super Bowl XXIII "cursive font" logo during this broadcast. Before, it was just the 1986 peacock logo with "NBC SPORTS" in their generic corporate font. With the win, the 49ers became the first team to win Super Bowls televised on three different networks (CBS–XVI, ABC–XIX, and NBC). Since then, the Washington Redskins (in 1992), the Green Bay Packers (in 1997), the Pittsburgh Steelers (in 2006), the New York Giants (in 2008), and the New England Patriots (in 2015) have accomplished this same feat. The movie "Brotherhood of the Rose" aired after the game. This game also marked the debut of the USA Today
Super Bowl XI bought marijuana from Red Hot Chili Peppers' singer Anthony Kiedis’ father, Blackie Dammett, and smoked it before the game, and played the game under the effects of the drug. This was revealed on Kiedis’ biography from 2004, "Scar Tissue". The Vikings, coached by Bud Grant, won the NFC Central for the eighth time in the last nine seasons with an 11–2–1 record, and advanced to their fourth Super Bowl in eight years. They were the only team who had lost three Super Bowls (they had previously lost Super Bowls IV, VIII and IX), and did not want to be the