Carl Lewis leg of the race; he broke the tape with a time of 37.83 s, setting a new world record. Although Lewis had achieved what he had set out to do—matching Jesse Owens' feat of winning four gold medals in the same events at a single Olympic Games—he did not receive the lucrative endorsement offers that he had expected. The long jump controversy was one reason and his self-congratulatory conduct did not impress several other track stars: "He rubs it in too much," said Edwin Moses, twice Olympic gold medalist in the 400 m hurdles. "A little humility is in order.
Carl Gustaf Lewenhaupt the Olympic Congresses in Lausanne and Paris. Carl Gustaf Lewenhaupt Carl Gustaf Moritz Thure Lewenhaupt (7 January 1884 – 11 May 1935) was a Swedish horse rider who competed in the 1920 and 1924 Summer Olympics. In 1920 he won a bronze medal in the individual jumping event. In 1924 he was a non-scoring member of the Swedish team that won a silver medal in team three-day eventing; he failed to finish his individual routine. Lewenhaupt came from a noble family and was the son of Count Carl-Johan Lewenhaupt. In 1904 he became second lieutenant in a King’s dragoons regiment,