Sinclair C5 computers like the hugely successful ZX81 and ZX Spectrum, an affordable electric vehicle could unleash pent-up demand for a market that did not previously exist. However, Sinclair performed no market research to ascertain whether there was actually a market for his electric vehicle; as the director of the Primary Contact advertising agency commented in January 1985, the project continued all the way to the prototype stage "purely on the convictions of Sir Clive". With Sinclair's new specifications in hand, Ogle worked on a three-wheeled design dubbed the C5, which bore similarities with the earlier three-wheeled Bond Bug – another Ogle
Personal public transport designated point within the coverage area. The user operates or directs, in an auto-drive vehicle, the vehicle to the destination versus this being done by a driver or conductor in traditional public transport options. Similar to traditional public transport options, the system is managed by a transit authority or private transport operator but the pricing model encourages users to return the vehicle quickly. Maximizing vehicle utility over revenue means operators seek revenue from other sources such as advertising, subsidy and system sponsorship. Personal public transport was conceptualized to explain the unique difference in service provided over traditional public transport options