James Paul McCartney (TV special) cars", while "The Washington Post" criticised the amount of screen time allocated to Linda McCartney, saying that "her previous careers ... certainly don't qualify her to perform in public." Writing for "Rolling Stone", Lenny Kaye found McCartney "remote and distant from the camera" and added: "if the consequent production did nothing to heal McCartney's ongoing image problem, it certainly didn't help his musical offerings, which came off as forgettably ordinary and certainly disappointing." Referring to the former Beatle's return to television, Alan Coren of "The Times" wrote: "["James Paul McCartney"] was not the sort of programme you make a come-back
Linda McCartney Foods did further work with Ross Young in 1995 to update the packaging with an emphasis on hand-written copy linked with the Linda McCartney persona. In October 1996, United Biscuits' McVitie's worked with Springett to update the woodcut design from country scenery to kitchen images. The campaign theme of "Delicious recipes created in Linda's kitchen," reflected a changed focus from mass production, to imply a personalised brand from McCartney's kitchen. The Linda McCartney Foods brand was preceded by the bestseller success of McCartney's cookbook, "Linda McCartney's Home Cooking", published in 1989. More than 40,000 copies were sold. The tour chef for