Motifs in the James Bond film series instruction was honoured by the AFI as the 90th most-memorable cinema quotation. In order to distance his version of Bond from Sean Connery's, Roger Moore did not order a martini. The martini was present in the first Ian Fleming novel, "Casino Royale", where Bond eventually named it "The Vesper", after Vesper Lynd. The same recipe was then used for the 2006 film of the novel, with the martini ordered by Daniel Craig's Bond. Motifs in the James Bond film series The "James Bond" series of films contain a number of repeating, distinctive motifs which date from the series' inception with
James Bond greatest film hero. He was also placed at number 11 on a similar list by "Empire" and as the fifth greatest movie character of all time by "Premiere". The 23 James Bond films produced by Eon Productions, which have grossed $4,910 million in box office returns alone, have made the series one of the highest-grossing ever. It is estimated that since "Dr. No", a quarter of the world's population have seen at least one Bond film. The UK Film Distributors' Association have stated that the importance of the Bond series of films to the British film industry cannot be overstated,