Super Bowl XXIV by completing 13 consecutive passes during the game. Montana became the third player in league history to win both the Super Bowl MVP and the AP Most Valuable Player Award during the same season, after Bart Starr and Terry Bradshaw who did so in the 1966 and 1978 seasons, respectively. NFL owners voted to award Super Bowl XXIV to New Orleans, Louisiana on March 14, 1985 during their March 10–15, 1985 meetings held in Phoenix. This would be a record seventh time that New Orleans hosted the Super Bowl. Tulane Stadium was the site of Super Bowls IV, VI, and
Super Bowl 50 MVP. This game was also the final game of Peyton Manning's career; the Broncos quarterback, who also won Super Bowl XLI, announced his retirement in March 2016. CBS' broadcast of the game was the third most-watched program in American television history with an average of 111.9 million viewers. The network charged an average of $5 million for a 30-second commercial during the game. It remains the highest-rated program in the history of CBS. The Super Bowl 50 halftime show was headlined by Coldplay, with special guest performers Beyoncé and Bruno Mars. In early 2012, NFL Commissioner Roger Goodell stated that