Norman Macdonnell an anthology series they had done. Their boss at CBS, Harry Ackerman, and other network executives dismissed that title, preferring "Gunsmoke", a program heading that Ackerman himself was credited with conceiving. Once given permission to proceed with "Gunsmoke", Macdonnell began developing a detailed production schedule for the new series' 30-minute episodes and arranging auditions to cast its recurring characters. His and Meston’s "Jeff Spain" soon became United States Marshal Matt Dillon, and veteran voice actor William Conrad was chosen by Macdonnell, Meston, and two other CBS screeners to portray that lead character. Other seasoned actors soon filled the needed regular
Gunsmoke to entrap him. In 1990, the second telefilm, "Gunsmoke: The Last Apache", premiered. Since Amanda Blake had died the year before, the writers decided to revisit a 1973 episode for the movie. The episode was based on "Matt's Love Story", which was noted for the marshal's first overnight visit to a female's lodgings. In the episode, Matt loses his memory and his heart during a brief liaison with "Mike" Yardner (played by Michael Learned). In the film, Learned returns as Mike, who reveals to Marshal Dillon that he is the father of their daughter. Beth (played by Amy Stock-Poynton) and