Mattel Matson sold his share to Handler due to poor health, and Handler's wife Ruth took Matson's role. In 1947, the company had its first hit toy, a ukulele called "Uke-A-Doodle". The company incorporated the next year in California. Mattel became the first year-round sponsor of the "Mickey Mouse Club" TV series in 1955. The Barbie doll debuted in 1959, becoming the company's best-selling toy in history. In 1960, Mattel introduced Chatty Cathy, a talking doll revolutionizing the toy industry, which led to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s. The company went public in
Clover (toy company) Clover (toy company) Clover was a Japanese toy company founded in 1973. It closed in 1983. Today it is mainly known as the sponsor of the original Gundam TV-series in 1979. As such, it was responsible for canceling the show early because it didn't sell enough toys. The show was mainly popular among older kids and young adults who didn't buy toys, and sales suffered as a result. Also Clovers designs were not based on the finished version of the show and thus were not very accurate. Gundam ended up being very popular after it was re-edited into a movie-trilogy