Barbie play with paper dolls, and noticed that she often enjoyed giving them adult roles. At the time, most children's toy dolls were representations of infants. Realizing that there could be a gap in the market, Handler suggested the idea of an adult-bodied doll to her husband Elliot, a co-founder of the Mattel toy company. He was unenthusiastic about the idea, as were Mattel's directors. During a trip to Europe in 1956 with her children Barbara and Kenneth, Ruth Handler came across a German toy doll called Bild Lilli. The adult-figured doll was exactly what Handler had in mind, so she
Welly (toy company) the Russian market. In South Korea, Pino B&D and Innocean sell 1:38 Hyundai & Kia diecasts. Welly (toy company) Welly Die Casting Factory Limited is a manufacturer of die-cast toy cars and has been in the scale model business since 1979. The company's factories are located in Guangdong Province of China, and employ over 3000 workers. At the beginning of the 1980s, Welly mainly produced die-cast toy cars roughly 3 inches in length (approx. ). 4.75 inch die-cast toy cars (approx. ) were added later that decade. In the 1990s, the company developed models, then added 1:18 scale ones. Welly