Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Personal rapid transit Personal rapid transit Personal rapid transit (PRT), also referred to as podcars, is a public transport mode featuring small automated vehicles operating on a network of specially built guideways. PRT is a type of automated guideway transit (AGT), a class of system which also includes larger vehicles all the way to small subway systems. In terms of routing, it tends towards personal public transport systems. PRT vehicles are sized for individual or small group travel, typically carrying no more than three to six passengers per vehicle. Guideways are arranged in a network topology, with all stations located on sidings, and