Oscar bait nominated for Oscars. For that reason studios plan their Oscar promotional campaigns long before the movie is even released. It has been estimated that The Weinstein Company spent $15 million on its Oscar campaign for "The King's Speech", almost as much as was spent on the Oscar campaign of Weinstein-produced 1998 Best Picture Winner "Shakespeare in Love". Actors, too, benefit at least financially from Oscar wins. Agents and managers estimate that their clients can get as much as 20% more money for their next projects if they win an Oscar or at least received a nomination. Natalie Portman was expected
Mrs. Puff that episodes about Mrs. Puff's Boating School were fan favorites. Scott Lecter of "DVD Talk" said in his review of the show's first theatrical film that Mrs. Puff, Sandy and Squidward "make for some of the biggest laughs in the episodes". Francis Rizzo of "DVD Talk" called Mrs. Puff's voice "spot-on" thanks to "the perfectly cast Mary Jo Catlett". Mary Jo Catlett's voiceover work as Mrs. Puff was nominated for a 2001 Annie Award in the category Outstanding Individual Achievement for Voice Acting by a Female Performer in an Animated Television Production. Tom Kenny was nominated at the same ceremony