Super Bowl XXXVII Raiders entered the game favored to win in their first Super Bowl in 19 years. They were also the first franchise to appear in the Super Bowl in four decades (1960s, 1970s, 1980s, 2000s; the 1990s was the only decade that they did not appear in the Super Bowl). However, much of the media hype surrounded the Gruden trade prior to the season. This forced league commissioner Paul Tagliabue to issue a statement that he might ban all future trades for coaches involving draft choices because it might compromise the draft. A distraction for the Raiders was that starting center
Super Bowl commercials our approach to advocacy submissions after it became apparent that our stance did not reflect public sentiment or industry norms on the issue." Avid Life Media, an operator of online dating services, has had two Super Bowl ads rejected by broadcasters. In 2009, NBC rejected an ad for the extramarital dating site Ashley Madison, which featured the tagline "Who Are You Doing After the Game?", from appearing during Super Bowl XLIII. Avid Life Media's CEO Noel Biderman felt the rejection was "ridiculous", noting an apparent double standard of allowing advertisements for alcoholic beverages to air during NFL games despite the