Super Bowl XLIX of the Seahawks. This was only the fourth time this has occurred. The other three times were in Super Bowl III (Weeb Ewbank's New York Jets vs. Ewbank's former team, Don Shula's Baltimore Colts), Super Bowl XXXIII (Dan Reeves's Atlanta Falcons vs. Mike Shanahan's Denver Broncos), and Super Bowl XXXVII (Jon Gruden's Tampa Bay Buccaneers vs. Gruden's former team, Bill Callahan's Oakland Raiders). The only previous time that the old coach's former team had won was in Super Bowl XXXIII. The Patriots had also appeared in the only other Super Bowl to be held at University of Phoenix Stadium to
Crash the Super Bowl Top 3" spots on the USA Today Ad meter poll. Bonus prizes of $1,000,000, $600,000 and $400,000 were offered if a filmmakers scored the number one, two or three spot on the poll. If three Crash the Super Bowl commercials swept the top three spots on the ad meter, each team would receive an additional bonus of one million dollars. Six consumer-made ads were selected for the finals and each finalist received a prize of $25,000 plus a trip for two to the Super Bowl. Frito-Lay ultimately decided to air 4 of the 6 finalist commercials during Super Bowl XLIV.