Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Winthrop Kellogg Gua from her mother and other chimpanzees. Additionally, since the study had been written in public friendly way and picked up by media, some critics characterized the study as one seeking publicity and excitement. In 1950, Kellogg left Indiana University for Florida State University. While it marked the end of his research on conditioning in dogs, it also marked the beginning of an entirely new focus of research. Kellogg would shift his attention to the study of bottle-nosed dolphins, an area of interest that would fill up the next 13 years. At Florida State, Kellogg was given the opportunity to