The Coca-Cola Company Classic. Even with less than half of the food energy and carbohydrates of standard soft drinks, C2 is not a replacement for zero-calorie soft drinks such as Diet Coke. C2 went on sale in the U.S. on June 11, 2004, and in Canada in August 2004. C2's future is uncertain due to disappointing sales. Starting in 2009, The Coca-Cola Company invested in Innocent Drinks, first with a minor stake, increasing to 90% in the first quarter of 2013. It was in May 2014 when Finley, a sparkling fruit-flavoured drink, was launched in France. It was launched in other countries later,
The Coca-Cola Company of its two main ingredients (coca leaves and kola nuts) and because it sounded like an alliteration. John Pemberton had taken a break and left Robinson to make, promote, as well as sell Coca-Cola on his own. He promoted the drink the best he could with the limited budget that he had and succeeded. In 1894, American businessman Asa Candler purchased the company from Pemberton's heirs with the intent to advertise and sell it as a beverage to regular consumers. Candler was one of the first businessmen to use merchandising in his advertising strategy. By 1895, Coca-Cola was being sold