Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Milton Handler he represented corporations such as Xerox, Pepsico, the American Tobacco Company and Texaco. Handler married Marion Winter Kahn in 1931, who died in 1953. He married second wife Miriam Adler in 1955 (she predeceased him in 1997). He is survived by his daughter Carole E. Handler and two granddaughters, Alisa Marion Schoenbach and Ilana Abigail Schoenbach. Milton Handler Milton Handler (1903 - November 10, 1998), an American lawyer and professor of law, was considered a "leading antitrust expert and drafter of some of the nation's best-known laws." Born in the Bronx in 1903, he was the youngest of seven children.