Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Oxford (toy company) Oxford (toy company) Oxford Co., Ltd. () is a South Korean toy company, based in Busan, that makes interlocking brick toys. The company was first founded in 1961 as Dongjin Ind. Corp. In 1971, toy sales company Daegoo Lucky toy corp was established. In 1972, toy sales company Busan Lucky toy corp was established. In 1984, toy manufacturer PAPA toy Ind. Corp. was established. In 1992, PAPA was renamed to Oxford co., ltd. The company's small sized blocks are compatible with Lego brand bricks, and the company makes blocks in larger sizes for younger children. Oxford has licenses to make