Daewoo financed industrialization, and provided protection from competition to the chaebol in exchange for a company's political support. In the beginning, the Korean government instigated a series of five-year plans under which the chaebol were required to achieve a number of basic objectives. Daewoo did not become a major player until the second five-year plan. Daewoo benefited from government-sponsored cheap loans based on potential export profits. The company initially concentrated on labor-intensive clothing and textile industries that provided high profit margins because of South Korea's large and relatively inexpensive workforce. The third and fourth of the five-year plans occurred from 1973
Daewoo Motors the Matiz and the Nexia for both the local market and export, as well as the Lacetti hatchback and sedan for the domestic market only. In 1994, Daewoo acquired the Automobile Craiova company in Craiova, Romania, which was producing a derivate of the Citroën Axel model, the Oltcit Club. The company's name was changed to Romanian Daewoo Motor, abbreviated Rodae, and later Daewoo Automobile Romania. The entire production facility was refurbished to mainly produce the Cielo model and later, other models. Until 2008, it was producing the Daewoo Cielo, Matiz and Nubira models for the Romanian market, but also car