Mattel Matson sold his share to Handler due to poor health, and Handler's wife Ruth took Matson's role. In 1947, the company had its first hit toy, a ukulele called "Uke-A-Doodle". The company incorporated the next year in California. Mattel became the first year-round sponsor of the "Mickey Mouse Club" TV series in 1955. The Barbie doll debuted in 1959, becoming the company's best-selling toy in history. In 1960, Mattel introduced Chatty Cathy, a talking doll revolutionizing the toy industry, which led to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s. The company went public in
Brad Handler responsible for eBay’s user agreement, privacy policy and eBay’s government relations group. He was also instrumental in the establishment of the eBay Foundation in 1998, creating the first framework for allocating pre-IPO shares into a company foundation. Handler left his full-time position at eBay in December 2001, but continued as a consultant for another 18 months. In 2002, Handler and his brother Brent, along with Tom Filippini, founded destination club Exclusive Resorts after coming up with the idea while sitting on the beach together in Hawaii. Brad Handler served as the company’s chairman, CEO and vice-chairman between 2002 and 2009,