Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Sinclair Sovereign Sinclair Sovereign The Sinclair Sovereign was a high-end calculator introduced by Clive Sinclair's company Sinclair Radionics in 1976. It was an attempt to escape from the unprofitable low end of the market, and one of the last calculators Sinclair produced. Made with a case of pressed steel that a variety of finishes, it cost between and at a time when other calculators could be purchased for under . A number of factors meant that the Sovereign was not a commercial success, including the cost, high import levies on components, competition from cheaper calculators manufactured abroad, and the development of more