Super Bowl XXIV by completing 13 consecutive passes during the game. Montana became the third player in league history to win both the Super Bowl MVP and the AP Most Valuable Player Award during the same season, after Bart Starr and Terry Bradshaw who did so in the 1966 and 1978 seasons, respectively. NFL owners voted to award Super Bowl XXIV to New Orleans, Louisiana on March 14, 1985 during their March 10–15, 1985 meetings held in Phoenix. This would be a record seventh time that New Orleans hosted the Super Bowl. Tulane Stadium was the site of Super Bowls IV, VI, and
Super Bowl XLVII named Super Bowl MVP, after Drew Brees at Super Bowl XLIV, Aaron Rodgers at Super Bowl XLV, and Eli Manning at Super Bowl XLVI. CBS broadcast the game in the U.S., and charged an average of $4 million for a 30-second commercial during the game, the highest rate for any Super Bowl. According to Nielsen, Super Bowl XLVII was viewed by an estimated average of 108.69 million people in the United States, with a record 164.1 million tuning into at least six minutes of the game. Beyoncé performed in the Super Bowl XLVII halftime show, which featured a reunion with