Mattel the world's second largest toy maker in terms of revenue, after The Lego Group. In 2014, it ranked #403 on the Fortune 500 list. On January 17, 2017, Mattel named former Google executive Margo Georgiadis as CEO. Georgiadis stepped down as CEO of Mattel on April 19, 2018. Her last day was on April 26, 2018. Ynon Kreiz is now the new CEO of Mattel. The name Mattel is a portmanteau of Harold "Matt" Matson and Elliot Handler, the company's founders. Harold "Matt" Matson and Elliot Handler founded "Mattel" in 1945. The company sold picture frames, and later dollhouse furniture.
Elliot Easton 2013, the Gibson Guitar Company launched the Elliot Easton "Tikibird" Firebird guitar, which is a modified version of their Firebird model. Elliot Easton married twice and is now married to his second wife Jill Easton. He has a daughter Sydney from his first marriage. He lives in Bell Canyon, California. Guns N' Roses and Velvet Revolver guitarist Slash has cited Easton as one of his musical influences. Elliot Easton Elliot Easton (born Elliot Steinberg, December 18, 1953, in Brooklyn, New York) is an American musician, guitarist, singer and songwriter. He plays lead guitar and sings backing vocals for the Cars.