Coca-Cola Julmust outsells Coca-Cola during the Christmas season. In Scotland, the locally produced Irn-Bru was more popular than Coca-Cola until 2005, when Coca-Cola and Diet Coke began to outpace its sales. In the former East Germany, Vita Cola, invented during Communist rule, is gaining popularity. In India, Coca-Cola ranked third behind the leader, Pepsi-Cola, and local drink Thums Up. The Coca-Cola Company purchased Thums Up in 1993. , Coca-Cola held a 60.9% market-share in India. Tropicola, a domestic drink, is served in Cuba instead of Coca-Cola, due to a United States embargo. French brand Mecca Cola and British brand Qibla Cola
The Coca-Cola Company Championship by Coca-Cola held at the East Lake Golf Club in Atlanta, Georgia. The Tour Championship is the season ending tournament of the PGA Tour. In the Philippines, it has a team in the Philippine Basketball Association, the Powerade Tigers. The company sponsored the popular Fox singing-competition series "American Idol" from 2002 until 2014. Coca-Cola is a sponsor of the nightly talk show on PBS, "Charlie Rose" in the US. Coca-Cola are also executive producers of Coke Studio (Pakistan). There are various adaptations of Coke Studio such as Coke Studio (India) and Coke Studio (Middle East). While not necessarily having