Super Bowl V committed by a Super Bowl champion. Dallas also set a Super Bowl record with ten penalties, costing them 133 yards. It was finally settled when Colts rookie kicker Jim O'Brien made a 32-yard field goal with five seconds left in regulation time. In order to win the game, Baltimore had to overcome a 13–6 deficit after three quarters, and losing their starting quarterback Johnny Unitas in the second quarter. It is the only Super Bowl in which the Most Valuable Player Award was given to a member of the losing team: Cowboys' linebacker Chuck Howley, the first non-quarterback to win
Super Bowl XXI Giants were the first team to initiate what has now become a standard post-game celebration, and the Super Bowl telecast enabled a large, national audience to first witness what has become commonplace. Super Bowl XXI MVP Phil Simms became the first athlete to appear in an "I'm going to Disney World!" television ad, being recorded shouting the phrase while celebrating the team's victory immediately after the game. On the Broncos' first play after receiving the opening kickoff, quarterback John Elway faked a handoff, then spun around and ran in the opposite direction for a 10-yard gain to the Denver 34-yard