The Coca-Cola Company Classic. Even with less than half of the food energy and carbohydrates of standard soft drinks, C2 is not a replacement for zero-calorie soft drinks such as Diet Coke. C2 went on sale in the U.S. on June 11, 2004, and in Canada in August 2004. C2's future is uncertain due to disappointing sales. Starting in 2009, The Coca-Cola Company invested in Innocent Drinks, first with a minor stake, increasing to 90% in the first quarter of 2013. It was in May 2014 when Finley, a sparkling fruit-flavoured drink, was launched in France. It was launched in other countries later,
Coca-Cola Life it was announced that due to a decrease in sales, and increase in Coca-Cola Zero Sugar sales, that Life would no longer be sold and it was discontinued in June 2017. To promote the drink, at one event the company hired British model and actress Rosie Huntington-Whiteley, who promoted the drink at a launch party in London in September. In August, "The Telegraph" sent a correspondent, Harry Wallop, and a film crew onto the streets of Victoria to conduct a taste test of random people. In a video news segment produced from the taste test, Wallop says that most people