Ruth Handler of plastics, Lucite and Plexiglas. Ruth Handler suggested that he start doing this commercially and they began a furniture business. Ruth Handler worked as the sales force for the new business, landing contracts with Douglas Aircraft Company and others. Her husband Elliot Handler and his business partner Harold "Matt" Matson formed a small company to manufacture picture frames, calling it "Mattel" by combining part of their names ("Matt" and "Elliot"). Later, they began using scraps from the manufacturing process to make dollhouse furniture. The furniture was more profitable than the picture frames and it was decided to concentrate on toy
Elliot Easton 2013, the Gibson Guitar Company launched the Elliot Easton "Tikibird" Firebird guitar, which is a modified version of their Firebird model. Elliot Easton married twice and is now married to his second wife Jill Easton. He has a daughter Sydney from his first marriage. He lives in Bell Canyon, California. Guns N' Roses and Velvet Revolver guitarist Slash has cited Easton as one of his musical influences. Elliot Easton Elliot Easton (born Elliot Steinberg, December 18, 1953, in Brooklyn, New York) is an American musician, guitarist, singer and songwriter. He plays lead guitar and sings backing vocals for the Cars.