America's Game: The Super Bowl Champions interviews from three or more of the winning team (players, coaches, or administrators) and narration from a celebrity. In instances of teams winning multiple Super Bowls closely together different people are interviewed for each episode. For example, though Bill Belichick coached the New England Patriots to three Super Bowls in four years (2001, 2003, and 2004) he was only interviewed for the episode on the 2004 team. A handful of subjects were interviewed twice: Bill Curry (1966 Green Bay Packers and 1970 Baltimore Colts), Joe Greene (1974 and 1978 Pittsburgh Steelers), Eli Manning and Tom Coughlin, (2007 and 2011 New
Super Bowl V time took away some of the awe. I think we were able to focus better. There was no way we were going to let ourselves get beat again." Meanwhile, the game was a chance for the Cowboys to lose their nickname of "next year's champions" and their reputation of "not being able to win the big games". In the past five seasons, Dallas had won more games, 52 of 68, than any other professional football team, but they had yet to win a league title. The Cowboys had chances to go to the first two Super Bowls, but narrowly lost