Oscar bait nominated for Oscars. For that reason studios plan their Oscar promotional campaigns long before the movie is even released. It has been estimated that The Weinstein Company spent $15 million on its Oscar campaign for "The King's Speech", almost as much as was spent on the Oscar campaign of Weinstein-produced 1998 Best Picture Winner "Shakespeare in Love". Actors, too, benefit at least financially from Oscar wins. Agents and managers estimate that their clients can get as much as 20% more money for their next projects if they win an Oscar or at least received a nomination. Natalie Portman was expected
Mrs. Doubtfire February 1994, "The Independent" reported that the censors refused to give the film a U or PG certificate, and gave it a 12 instead, which was due to 20th Century Fox refusing to remove three controversial lines. After the film's distributors requested the BBFC to reconsider a compromise was reached in which the film was re-rated PG, with the thirteen seconds of sexual innuendos cut, and it was re-released in May 1994. The cut version was also used in subsequent VHS and DVD releases in the United Kingdom. In November 2012 the distributors resubmitted the uncut version to the BBFC