Oscar bait success of summer blockbusters like "Jaws" and "Star Wars" (both of which had also been nominated for Best Picture), independent filmmakers refined Carr's methods of exploiting the Oscars. Merchant Ivory, who produced lavish costume dramas, often based on novels by Henry James or E. M. Forster, began to time their releases to align with the awards season. Their 1985 adaptation of Forster's "A Room with a View" won three of the eight Oscars it was nominated for. By 1991 the modern film-release calendar, in which studios released the movies they had the highest Oscar hopes for in autumn and December,
Mrs. Brown's Boys a 51% share. Its opening in the UK won 16.4% of the ratings in its Monday night slot and was received well by viewers. Despite the critical reviews, 2.9 million viewers had tuned in by the third episode. In 2011, "Mrs. Brown's Boys" was nominated for an award at the British Academy Television Awards. In February 2012, it won an IFTA for Best Entertainment Programme. At the 2012 BAFTA Television Awards, "Mrs. Brown's Boys" won the award for Best Situation Comedy, and Brendan O'Carroll was nominated for the BAFTA for Best Male Performance in a Comedy Programme but lost to