James Bond in film pursue. As part of the settlement, MGM paid $10 million for the rights to "Casino Royale", which had come into Sony's possession. Daniel Craig played Bond in a short film, "Happy and Glorious", produced by Lisa Osborne for the BBC and directed by Danny Boyle as part of the opening ceremony of the 2012 Summer Olympics in London. In the film Bond is summoned to Buckingham Palace by Queen Elizabeth II—played by herself—and escorts her by helicopter to the Olympic Stadium. Bond and Her Majesty jump from the helicopter into the stadium with Union Flag parachutes. For the parachute jump,
Motifs in the James Bond film series for the film: "you put in three girls ... Girl number one is pro-Bond. She stays around roughly through the first reel of the picture. Then she is bumped off by the enemy, preferably in Bond's arms." The next girl is anti-Bond and normally captures him, but Bond will save himself by using his charm and sexual potency: she is normally killed midway through the film. Girl number three will survive and end the film in Bond's embrace. Academic Kimberly A. Neuendorf notes that James Bond promotes stereotypical, sex-typed male attitudes, especially when interacting with women and in doing so