Norman Macdonnell an anthology series they had done. Their boss at CBS, Harry Ackerman, and other network executives dismissed that title, preferring "Gunsmoke", a program heading that Ackerman himself was credited with conceiving. Once given permission to proceed with "Gunsmoke", Macdonnell began developing a detailed production schedule for the new series' 30-minute episodes and arranging auditions to cast its recurring characters. His and Meston’s "Jeff Spain" soon became United States Marshal Matt Dillon, and veteran voice actor William Conrad was chosen by Macdonnell, Meston, and two other CBS screeners to portray that lead character. Other seasoned actors soon filled the needed regular
Gunsmoke Dunning writes that Meston was especially disgusted by the archetypal Western hero and set out "to destroy [that type of] character he loathed". In Meston's view, "Dillon was almost as scarred as the homicidal psychopaths who drifted into Dodge from all directions." Chester was played by Parley Baer on radio, and by Dennis Weaver on television. Chester's character had no surname until Baer ad libbed "Proudfoot" during an early rehearsal. Initial "Gunsmoke" scripts gave him no name at all; his lines were simply slugged to be spoken by "Townsman". Again, Conrad's sense of what the program would be supervened, and