The Rocky Horror Show 230-seat Chelsea Classic Cinema nearby on Kings Road from 14 August 1973 to 20 October 1973. "Rocky Horror" found a quasi-permanent home at the 500-seat King's Road Theatre—another cinema house, even further down Kings Road—from 3 November 1973. The show received critical praise and won the 1973 "Evening Standard" Award for Best Musical. When Richard O'Brien played Riff Raff in the original Broadway production of "Rocky Horror" in 1974 Robert Longden took over the role in London. The show's run at the King's Road Theatre ended on 31 March 1979; it then transferred to the Comedy Theatre (now the Harold
The Rocky Horror Picture Show run when lines began to be shouted by the audience. Louis Farese Jr., a normally quiet teacher who, upon seeing the character Janet place a newspaper over her head to protect herself from rain, yelled, "Buy an umbrella, you cheap bitch". Originally Louis and other "Rocky Horror" pioneers, including Amy Lazarus, Theresa Krakauskas, and Bill O'Brian, did this to entertain each other, each week trying to come up with something new to make each other laugh. This quickly caught on with other theater goers and thus began this self-proclaimed "counter point dialogue", which became standard practice and was repeated nearly