Super Bowl XLIX of the Seahawks. This was only the fourth time this has occurred. The other three times were in Super Bowl III (Weeb Ewbank's New York Jets vs. Ewbank's former team, Don Shula's Baltimore Colts), Super Bowl XXXIII (Dan Reeves's Atlanta Falcons vs. Mike Shanahan's Denver Broncos), and Super Bowl XXXVII (Jon Gruden's Tampa Bay Buccaneers vs. Gruden's former team, Bill Callahan's Oakland Raiders). The only previous time that the old coach's former team had won was in Super Bowl XXXIII. The Patriots had also appeared in the only other Super Bowl to be held at University of Phoenix Stadium to
Super Bowl XL Cardinals became the second team to have their full team name painted in their end zone, as their geographic location name (Arizona) was painted above the team nickname (Cardinals). For all other Super Bowl teams, end zones have featured only the team nickname. The Seahawks entered Super Bowl XL after finishing the regular season with an NFC-best 13–3 record. After a rocky 2–2 start, they won 11 consecutive games before losing to the Green Bay Packers to finish the season. The 13–3 record and 11-game winning streak set new team records. This was Seattle's first Super Bowl appearance in the