Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Clive Sinclair rejects to repair. He produced a design for a miniature radio powered by a couple of hearing aid cells and made a deal with Semiconductors to buy its micro-alloy transistors at 6d (2½p) each in boxes of 10,000. He then carried out his own quality control tests, and marketed his renamed MAT 100 and 120 at 7s 9d (38¾p) and 101 and 121 at 8s 6d (42½p). Sinclair formed another company, initially called Ablesdeal Ltd, in 1973. This changed name several times, eventually becoming "Science of Cambridge Ltd" in July 1977. In June 1978 Science of Cambridge launched a microcomputer