Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Personal air vehicle The winners were: List of Personal Air Vehicles with VTOL capability Personal air vehicle A personal air vehicle (PAV), also personal aerial vehicle, is an emergent aviation market that would provide on-demand aviation services. This term was first used by NASA in 2003 when it established the Personal Air Vehicle Sector Project, as part of the Aeronautics Vehicle Systems Program. This project was part of NASA Vehicle Integration, Strategy, and Technology Assessment (VISTA) office, which also included sectors for Subsonic Transports, VTOL Aircraft, Supersonic Aircraft, and High Altitude Long Endurance Aircraft. The objective of each sector was to establish vehicle