Breakfast cereal he launched the Cornflakes brand, which overnight captured a national market. Soon there were forty rival manufacturers in the Battle Creek area. His brother William K. Kellogg (1860–1951) worked for him for many years until, in 1906, he broke away, bought the rights to Cornflakes, and set up the Kellogg Toasted Corn Flake Company. William Kellogg discarded the health food concept, opting for heavy advertising and commercial taste appeal. Later, his signature on every package became the company trademark. The second major innovator in the cereal industry was Charles W. Post, a salesman who was admitted to Kellogg's sanitarium as
Set It Up Set It Up Set It Up is a 2018 U.S. romantic comedy film directed by Claire Scanlon, written by Katie Silberman, and starring Zoey Deutch, Glen Powell, Taye Diggs and Lucy Liu. The plot follows two overworked assistants who try to set up their demanding bosses on dates in New York City. The film was released on June 15, 2018, by Netflix. Harper (Zoey Deutch) is the 25-year-old assistant to Kirsten (Lucy Liu) a former journalist and now editor of an online sports journalism empire. Charlie (Glen Powell) is a 28-year-old assistant to the high-strung venture capitalist Rick (Taye Diggs).