American Safety Razor Company American Safety Razor Company "For the company of the same name that was founded in 1901 and renamed as the Gillette Safety Razor Company, see Gillette (brand)" American Safety Razor Company is a personal care brand founded in the early 20th century (1906) by a merging of the Gem Cutlery Company & Ever-Ready and has been a principal competitor to Gillette for a century and more. Unrelated to the Gillette company which also used the name " 'American Safety Razor Company' " in 1901 until 1904 before it was renamed for its founder, King C. Gillette. The company produces a
Safety razor above the razor, resulting in the Good News Plus. The purported benefit of the aloe strip is to ease any discomfort felt on the face while shaving. In direct response to Wilkinson's Bonded cartridge, during the following year Gillette introduced the twin-blade Trac II. They claimed that research showed the tandem action of the two blades to give a closer shave than a single blade, because of a "hysteresis" effect. In addition to the cutting action of the first blade, it is also supposed to pull the hair out of the follicle into which it does not fully retract before