Razor razors were the most common form of shaving before the 20th century and remained common in many countries until the 1950s. Barbers were specially trained to give customers a thorough and quick shave, and a collection of straight razors ready for use was a common sight in most barbershops. Barbers still have them, but they use them less often. Straight razors eventually fell out of fashion. Their first challenger was manufactured by King C. Gillette: a double-edged safety razor with replaceable blades. Gillette's idea was the use of the "loss leader" concept, in which the razors were sold at a
Razor Creative Razor Creative Razor Creative is a boutique design, branding, advertising, and marketing firm located in Moncton, New Brunswick. The company was founded as Razor Communications Inc. in December 2003 by Stephen Brander and Rich Gould. In 2005 the company changed its operating name to Razor Creative. In 2008 the company was awarded a Canadian trademark for their slogan: Cut through. In February 2017, Razor Creative was acquired by BrainWorks marketing. The following is an incomplete list of notable clients. Razor Creative's work for McCain Foods Roasters was featured in the November 2004 issue of Strategy Magazine. The company's 2Tongues.ca work