The Coca-Cola Company become available in many different flavors now such as grape, peach, grapefruit, apple, pineapple, and strawberry. In 1961, Coca-Cola introduced Sprite, a lemon-lime soft drink, and another of the company's bestsellers and its response to 7 Up. Tab was Coca-Cola's first attempt to develop a diet soft drink, using saccharin as a sugar substitute. Introduced in 1963, the product is still sold today, although its sales have dwindled since the introduction of Diet Coke. Coca-Cola South Africa also released Valpre Bottled "still" and "sparkling" water. In 1969, the company released Simba, which was a take on Mountain Dew, and had
The Coca-Cola Company food service distributors. Outside the United States, these bottlers also control the fountain business. Since the early 1980s, the company has actively encouraged the consolidation of bottlers, with the company often owning a share of these "anchor bottlers". The company's largest bottlers outside North America are: In the United States, the company bypasses bottlers and is responsible for the manufacture and sale of fountain syrups directly to authorized fountain wholesalers and some fountain retailers. After purchasing the North American assets of Coca-Cola Enterprises, as of 2014 the company directly owns 100% of Coca-Cola Refreshments, the anchor bottler of Coca-Cola products