Jim Fixx Jim Fixx James Fuller "Jim" Fixx (April 23, 1932 – July 20, 1984) was an American who wrote the 1977 best-selling book "The Complete Book of Running". He is credited with helping start America's fitness revolution, popularizing the sport of running and demonstrating the health benefits of regular jogging. He died of a heart attack while jogging at 52 years of age. His genetic predisposition for heart problems and other previous lifestyle factors may have caused his heart attack. Born in New York City, Fixx was a graduate of Trinity School in New York and Oberlin College in Ohio. His
Jim Fixx Book of Running" (which spent 11 weeks at No. 1 on the best-seller list) was published, he was 60 pounds (27 kg) lighter and smoke-free. In his books and on television talk shows, he extolled the benefits of physical exercise and how it considerably increased the average life expectancy. The cover of his book "The Complete Book of Running" featured Fixx's muscular legs against a red cover. The book sold over a million copies. In 1980 Fixx wrote a follow-up book titled "Jim Fixx's Second Book of Running: The Companion Volume to The Complete Book of Running". In 1982 Fixx