Mattel Matson sold his share to Handler due to poor health, and Handler's wife Ruth took Matson's role. In 1947, the company had its first hit toy, a ukulele called "Uke-A-Doodle". The company incorporated the next year in California. Mattel became the first year-round sponsor of the "Mickey Mouse Club" TV series in 1955. The Barbie doll debuted in 1959, becoming the company's best-selling toy in history. In 1960, Mattel introduced Chatty Cathy, a talking doll revolutionizing the toy industry, which led to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s. The company went public in
Brad Handler announced it had acquired nearly 2,000 club members. The company has also been active philanthropically, helping raise over $1.5 million, as of August 2012, for nonprofit organizations, schools and hospitals across the country by providing vacation homes for auction at fundraising events. In addition to his entrepreneurial pursuits, Handler is a lecturer at Stanford Law School and the University of Virginia School of Law. He is a board member of New Moon Girls magazine. He is also an active angel investor and is credited with numerous patents. Handler is a contributor to Forbes.com. Brad Handler Brad Handler (born July 19,