Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Bruder (toy manufacturer) Bruder (toy manufacturer) Bruder Spielwaren is a German toy manufacturer based in Fürth. Founded by Paul Bruder in 1926 as a manufacturer of toy components, the family-owned company is considered one of Europe's leading manufacturers of 1:16 scale model toys. The company was founded in 1926 by Paul Bruder and initially made brass reeds for toy trumpets. Paul's son Heinz Bruder joined the company in 1950 and production of small plastic toys began in 1958. Paul Heinz Bruder (son of Heinz Bruder) then joined in 1987, assuming responsibility for product development and production, after which the company underwent a period