Oscar bait nominated for Oscars. For that reason studios plan their Oscar promotional campaigns long before the movie is even released. It has been estimated that The Weinstein Company spent $15 million on its Oscar campaign for "The King's Speech", almost as much as was spent on the Oscar campaign of Weinstein-produced 1998 Best Picture Winner "Shakespeare in Love". Actors, too, benefit at least financially from Oscar wins. Agents and managers estimate that their clients can get as much as 20% more money for their next projects if they win an Oscar or at least received a nomination. Natalie Portman was expected
Howard Shore scores for "M. Butterfly" (another collaboration with Cronenberg), "Philadelphia" (his second collaboration with Jonathan Demme), and "Mrs. Doubtfire", directed by Chris Columbus. The latter two films were highly successful, "Philadelphia" winning Tom Hanks his first Oscar. Shore scored another three films in 1994: "The Client", "Ed Wood", and "Nobody's Fool". "Ed Wood" is notable for being one of the three films directed by Tim Burton that did not feature a score by Danny Elfman. Shore continued to score numerous films from 1995 to 2001, including two David Fincher films, "Seven" (1995) and "The Game" (1997), and "The Truth About Cats