Oscar bait nominated for Oscars. For that reason studios plan their Oscar promotional campaigns long before the movie is even released. It has been estimated that The Weinstein Company spent $15 million on its Oscar campaign for "The King's Speech", almost as much as was spent on the Oscar campaign of Weinstein-produced 1998 Best Picture Winner "Shakespeare in Love". Actors, too, benefit at least financially from Oscar wins. Agents and managers estimate that their clients can get as much as 20% more money for their next projects if they win an Oscar or at least received a nomination. Natalie Portman was expected
Oscar de la Renta seventy-five locations. De la Renta's ready-to-wear designs are available in his retail stores, online, and with select wholesale partners worldwide. In 2014, the George W. Bush Presidential Center hosted an exhibit entitled "Oscar de la Renta: Five Decades of Style" which shared the designer's creations for Mrs. Bush and America's First Ladies. In 1977, de la Renta launched his fragrance, "OSCAR", followed by an accessories line in 2001 and a homewares line in 2002. The new business venture included 100 home furnishings for Century Furniture featuring dining tables, upholstered chairs, and couches. In 2004, he added a less expensive line