Coca-Cola to create a special version of the famous Coca-Cola Contour bottle. A number of other limited edition bottles by fashion designers for Coca-Cola Light soda have been created in the last few years. In 2009, in Italy, Coca-Cola Light had a Tribute to Fashion to celebrate 100 years of the recognizable contour bottle. Well known Italian designers Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino, and Versace each designed limited edition bottles. Pepsi, the flagship product of PepsiCo, The Coca-Cola Company's main rival in the soft drink industry, is usually second to Coke in sales, and outsells Coca-Cola in some
Coca-Cola FEMSA Colombia: On the strategic moves undertaken by Coca-Cola FEMSA and five other Mexican firms during the 2008 financial crisis and subsequent recession: Coca-Cola FEMSA Coca-Cola FEMSA, S.A.B. de C.V., known as Coca-Cola FEMSA or KOF, is a Mexican multinational beverage company headquartered in Mexico City, Mexico. It is a subsidiary of FEMSA which owns 48% of its stock, with 28% held by wholly owned subsidiaries of The Coca-Cola Company and the remaining 24% listed publicly on the Mexican Stock Exchange (since 1993) and the New York Stock Exchange (since 1998). The largest franchise Coca-Cola bottler in the world, the company