Super Bowl XXIII "cursive font" logo during this broadcast. Before, it was just the 1986 peacock logo with "NBC SPORTS" in their generic corporate font. With the win, the 49ers became the first team to win Super Bowls televised on three different networks (CBS–XVI, ABC–XIX, and NBC). Since then, the Washington Redskins (in 1992), the Green Bay Packers (in 1997), the Pittsburgh Steelers (in 2006), the New York Giants (in 2008), and the New England Patriots (in 2015) have accomplished this same feat. The movie "Brotherhood of the Rose" aired after the game. This game also marked the debut of the USA Today
Super Bowl XL the U.S. automotive industry. In a related note, Roger Penske, owner of a car dealership, racing team, and other related companies, headed the Super Bowl XL host committee. This was the first Super Bowl to be played on the newer FieldTurf surface; each of the previous Super Bowls had been played either on natural grass or on the first-generation AstroTurf. The Seahawks became the first team to have their full team name painted in their end zone for a Super Bowl, as their geographic location name (Seattle) was painted above the team nickname (Seahawks). In Super Bowl XLIII, the Arizona