Sense and Sensibility (film) of many of the landmarks and locations depicted; according to the scholar Sue Parrill, they became "instant meccas for viewers." When "Sense and Sensibility" was released in cinemas in the US, "Town & Country" published a six-page article entitled "Jane Austen's England", which focused on the landscape and sites shown in the film. A press book released by the studio, as well as Thompson's published screenplay and diaries, listed all the filming locations and helped to boost tourism. Saltram House for instance was carefully promoted during the film's release, and saw a 57 percent increase in attendance. In 1996, JASNA's
Sense and Sensibility (film) Best Seller list for paperbacks in February 1996. In the United Kingdom, "Sense and Sensibility" was released on 23 February 1996 in order to "take advantage of the hype from "Pride and Prejudice"", another popular Austen adaptation recently broadcast. Columbia Tristar's head of UK marketing noted that "if there was any territory this film was going to work, it was in the UK." After receiving positive responses at previews, marketing strategies focused on selling it as both a costume drama and as a film attractive to mainstream audiences. Attention was also paid to marketing "Sense and Sensibility" internationally. Because the