Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Biff Elliot Maine. Elliot had a childhood nickname "Bith" but later adapted it to "Biff" when he went into boxing, which he did when he was 16 and his family had moved to Presque Isle. He then became known as Biff Harris. Eventually Elliot went on to become the North Maine champion and even reached the New England regional championship, but once his mother found out about his boxing, she refused to allow him to continue. In 1943 Elliot signed up for the United States Army, was placed in the 34th Infantry Division and later stationed to North Africa. Once the war