Breakfast cereal he launched the Cornflakes brand, which overnight captured a national market. Soon there were forty rival manufacturers in the Battle Creek area. His brother William K. Kellogg (1860–1951) worked for him for many years until, in 1906, he broke away, bought the rights to Cornflakes, and set up the Kellogg Toasted Corn Flake Company. William Kellogg discarded the health food concept, opting for heavy advertising and commercial taste appeal. Later, his signature on every package became the company trademark. The second major innovator in the cereal industry was Charles W. Post, a salesman who was admitted to Kellogg's sanitarium as
Ajinomoto result of this development in technology, local production in the countries, where “AJI-NO-MOTO” was imported, could be quickly implemented. Domestic production began in Thailand in 1962, followed by the Philippines (1962), Malaysia (1965), Peru (1969), Indonesia (1970) and Brazil (1977). Production volume in the six countries exceeded 51 thousand tons in 1979, approximately 90% of in Japan. Meanwhile, in the 1960s, diversification into the food business sector accelerated through the alliances with international food companies. In 1962, they cooperated with Kellogg Company in the U.S. to manufacture and sell cornflakes. In 1963, they began a partnership with CPC International Inc.,