The Rocky Horror Show 230-seat Chelsea Classic Cinema nearby on Kings Road from 14 August 1973 to 20 October 1973. "Rocky Horror" found a quasi-permanent home at the 500-seat King's Road Theatre—another cinema house, even further down Kings Road—from 3 November 1973. The show received critical praise and won the 1973 "Evening Standard" Award for Best Musical. When Richard O'Brien played Riff Raff in the original Broadway production of "Rocky Horror" in 1974 Robert Longden took over the role in London. The show's run at the King's Road Theatre ended on 31 March 1979; it then transferred to the Comedy Theatre (now the Harold
The Rocky Horror Picture Show verbatim at each screening. Performance groups became a staple at "Rocky Horror" screenings due in part to the prominent New York City fan cast. The New York City cast was originally run by former schoolteacher and stand-up comic Sal Piro and his friend Dori Hartley. Hartley who portrayed Dr. Frank N. Furter, was one of several performers, including Will Kohler as Brad Majors, Nora Poses as Janet, and Lilias Piro as Magenta in a flexible rotating cast. The performances of the audience was scripted and actively discouraged improvising, being conformist in a similar way to the repressed characters. On Halloween