Breakfast cereal he launched the Cornflakes brand, which overnight captured a national market. Soon there were forty rival manufacturers in the Battle Creek area. His brother William K. Kellogg (1860–1951) worked for him for many years until, in 1906, he broke away, bought the rights to Cornflakes, and set up the Kellogg Toasted Corn Flake Company. William Kellogg discarded the health food concept, opting for heavy advertising and commercial taste appeal. Later, his signature on every package became the company trademark. The second major innovator in the cereal industry was Charles W. Post, a salesman who was admitted to Kellogg's sanitarium as
What Will Happen to the Gang Next Year? him an embarrassment to African Americans and a comfort to racists. Grizz and Dotcom set up a meeting with Dr. Cornel West to inspire him to do better. Tracy visits a civil rights museum, and there is inspired to emulate Tyler Perry by creating his own studio, solely employing African Americans in creative positions. "What Will Happen to the Gang Next Year?" was watched by 2.84 million viewers and earned a 1.4 rating/4 share in the 18–49 demographic. This means that it was seen by 1.4 percent of all 18- to 49-year-olds, and 4 percent of all 18- to 49-year-olds