John Harvey Kellogg and in 1898 released the first batch of Sanitas Toasted Corn Flakes. A modified version with a longer shelf life was released in 1902. By that time, both "Granose Biscuits" and "Granose Flakes" were available. Will Kellogg continued to develop and market flaked cereal. When he proposed adding sugar to the flakes, John would not agree to the change. So, in 1906, Will started his own company, the Battle Creek Toasted Corn Flake Company. This marked the start of a decades-long feud between the brothers. Will's Battle Creek Toasted Corn Flake Company would eventually became the Kellogg Company, while John
The Road to Wellville (film) bath, and the discovery of yet another death, Will suffers a breakdown, flees the sanitarium, gets drunk and eats meat. At a restaurant, he meets Ossining, and agrees to invest $1,000 in his health food business. Will returns drunk to the sanitarium, where he is reprimanded by Dr. Kellogg and is abandoned by a distraught Eleanor. Ossining's business is a disaster, with no edible product. He and the partners resort to stealing Kellogg's cornflakes and repackaging them in their own boxes. Ossining meets his aunt, his sole investor, on visiting day at Kellogg's sanitarium, and is there exposed as a