John Harvey Kellogg and in 1898 released the first batch of Sanitas Toasted Corn Flakes. A modified version with a longer shelf life was released in 1902. By that time, both "Granose Biscuits" and "Granose Flakes" were available. Will Kellogg continued to develop and market flaked cereal. When he proposed adding sugar to the flakes, John would not agree to the change. So, in 1906, Will started his own company, the Battle Creek Toasted Corn Flake Company. This marked the start of a decades-long feud between the brothers. Will's Battle Creek Toasted Corn Flake Company would eventually became the Kellogg Company, while John
Winthrop Kellogg problems to solve new problems. While continuing to test Paddy, Kellogg and his colleague Rice found a difference in her responding when presenting a stimulus in the air versus in the water. Of 25 pairs of stimuli presented under water, Paddy was correct 84% of the time. Of the pairs presented above the water, Paddy was never correct except when she had discriminated the pair under water previously. Wondering what might be wrong, Kellogg decided to see the set-up from Paddy's point of view. July 14, 1962, Kellogg wrote: For the first time we made some dives to see what