Safety razor the razor to sever the hair without danger of cutting the skin." The Kampfe Brothers produced razors under their own name following the 1880 patent and improved the design in a series of subsequent patents. These models were manufactured under the "Star Safety Razor" brand. A third pivotal innovation was a safety razor using a disposable double-edge blade that King Camp Gillette submitted a patent application for in 1901 and was granted in 1904. The success of Gillette's invention was largely a result of his having been awarded a contract to supply the American troops in World War I with
American Safety Razor Company building at 333 Jay Street then became the new campus for the Polytechnic Institute of Brooklyn. Seeking diversification Philip Morris acquires American Safety Razor in 1960. In 1963 American Safety Razor is the first maker of stainless steel blades, which were sold under the Personna brand name. In 1968, Philip Morris, purchased the Burma-Vita Company, makers of Burma-Shave. In 1970, the first blade made with tungsten steel was introduced, the Personna 74. In 1974 American Line Brand of industrial products was introduced, expanding the company into industrial blades. In 1977, executives purchased Personna American Safety Razor Company from Philip Morris