John Harvey Kellogg and in 1898 released the first batch of Sanitas Toasted Corn Flakes. A modified version with a longer shelf life was released in 1902. By that time, both "Granose Biscuits" and "Granose Flakes" were available. Will Kellogg continued to develop and market flaked cereal. When he proposed adding sugar to the flakes, John would not agree to the change. So, in 1906, Will started his own company, the Battle Creek Toasted Corn Flake Company. This marked the start of a decades-long feud between the brothers. Will's Battle Creek Toasted Corn Flake Company would eventually became the Kellogg Company, while John
Ensign H. Kellogg Ensign H. Kellogg Ensign Hosmer Kellogg (July 6, 1812 – January 23, 1882) was a U.S. lawyer, businessman, and politician who served as a member of, and in 1850 as the Speaker of, the Massachusetts House of Representatives, in the Massachusetts State Senate. Kellogg was born in July 1812 to Elisha and Jane (Saxton) Kellogg in Sheffield, Massachusetts. Kellogg was president of the Western Massachusetts Insurance Company from 1857 to 1865, and the Berkshire Agricultural Society in 1860 and 1861. Kellogg was both president of the Pontoosuc Woolen Company from 1861, and of the Agricultural National Bank from 1866, until