Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Kellogg Switchboard & Supply Company & Supply Company in 1951, rebranding the new division's equipment as ITT Kellogg for a decade. It then became ITT Telecommunications, but reverted to ITT Kellogg in 1986. Among ITT Kellogg's acquisitions in the 1950s was telephone manufacturer Federal Telephone & Radio. In 1958, ITT Kellogg was a contractor to the U.S. Air Force, for which Kellogg build a ground communication system for the ballistic missile base at Cooke Air Force Base. In 1989, ITT sold its telecommunications product lines, including ITT Kellogg, to Alcatel, now Alcatel-Lucent. The company's U.S. operations were later sold and privatized. The remaining business of