Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Joseph Kellogg (sternwheeler) cabin. The engines for "Joseph Kellogg" came from the older steamer "Dayton". "Dayton" had been built at Canemah, Oregon in 1868. The boiler was wood-fired, at least as initially constructed. "Joseph Kellogg" was placed on a route running from Portland to the Cowlitz River. "Joseph Kellogg" was intended to replace the dismantled sternwheeler "Dayton" on the route from Portland to Monticello,W.T. (now a part of Kelso, Washington). "Joseph Kellogg" was reported to have made its first trip to Monticello on October 27, 1881. According to a contemporaneous source, every member of the boat’s company was a member of the Kellogg