Safety razor the razor to sever the hair without danger of cutting the skin." The Kampfe Brothers produced razors under their own name following the 1880 patent and improved the design in a series of subsequent patents. These models were manufactured under the "Star Safety Razor" brand. A third pivotal innovation was a safety razor using a disposable double-edge blade that King Camp Gillette submitted a patent application for in 1901 and was granted in 1904. The success of Gillette's invention was largely a result of his having been awarded a contract to supply the American troops in World War I with
Razor loss, but the replacement blades earned a high margin and provided continuous sales. They were immensely successful because of advertising campaigns and slogans denigrating the straight razor's effectiveness and questioning its safety. These new safety razors did not require any serious tutelage to use. The blades were extremely hard to sharpen, and were meant to be thrown away after one use, and rusted quickly if not discarded. They also required a smaller initial investment, though they cost more over time. Despite its long-term advantages, the straight razor lost significant market share. And as shaving became less intimidating and men began