Amelia Earhart of Earhart's interests and passions, especially women's causes. After flying with Earhart, Roosevelt obtained a student permit but did not further pursue her plans to learn to fly. The two friends communicated frequently throughout their lives. Another famous flyer, Jacqueline Cochran, who was considered to be Earhart's greatest rival by both media and the public, also became a confidante and friend during this period. On January 11, 1935, Earhart became the first aviator to fly solo from Honolulu, Hawaii to Oakland, California. Although this transoceanic flight had been attempted by many others, notably by the unfortunate participants in the 1927
Amelia Earhart promoted (marketed as Modernaire Earhart Luggage) also bore her unmistakable stamp. A wide range of promotional items bearing the Earhart name appeared. Celebrity endorsements helped Earhart finance her flying. Accepting a position as associate editor at "Cosmopolitan" magazine, she turned this forum into an opportunity to campaign for greater public acceptance of aviation, especially focusing on the role of women entering the field. In 1929, Earhart was among the first aviators to promote commercial air travel through the development of a passenger airline service; along with Charles Lindbergh, she represented Transcontinental Air Transport (TAT, later TWA) and invested time and