Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Kellogg Interchange Occasionally Kellogg Hill is used to describe the interchange; however, most traffic reporters properly describe Kellogg Hill as the actual hill that the San Bernardino Freeway climbs between West Covina and the Kellogg Interchange. This hill is often backed up due to slow trucks, especially on the westbound side where there is no additional truck lane. The crest of the hill is near the Via Verde onramp in San Dimas. Until 2002, Interstate 210 connected with the Kellogg Interchange; that section of the 210 north of the interchange no longer exists as it has been resigned as State Route 57.