Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Sinclair Radionics cash, which soon became a commercial success selling in surprising figures. In July 1977 Sinclair Instrument Ltd was renamed to Science of Cambridge Ltd. Around about the same time Ian Williamson showed Chris Curry a prototype microcomputer based around a National Semiconductor SC/MP microprocessor and some parts taken from an earlier Sinclair calculator. This was sold as the MK14 microcomputer kit. Science of Cambridge ultimately became Sinclair Research Ltd. Sinclair Radionics Sinclair Radionics Ltd was a company founded by Sir Clive Sinclair in Cambridge, England which developed hi-fi products, radios, calculators and scientific instruments. After raising funds to start the