Coca-Cola to create a special version of the famous Coca-Cola Contour bottle. A number of other limited edition bottles by fashion designers for Coca-Cola Light soda have been created in the last few years. In 2009, in Italy, Coca-Cola Light had a Tribute to Fashion to celebrate 100 years of the recognizable contour bottle. Well known Italian designers Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino, and Versace each designed limited edition bottles. Pepsi, the flagship product of PepsiCo, The Coca-Cola Company's main rival in the soft drink industry, is usually second to Coke in sales, and outsells Coca-Cola in some
Coca-Cola Vanilla Coca Cola then thought about returning Vanilla Coca-Cola to the United Kingdom sooner or later. It was reintroduced on March as part of Papa Johns promotion campaign before becoming available elsewhere.In April 2017 Vanilla Zero Sugar will be available in the UK. In May 2013, Coca-Cola Vanilla appeared in stores in Romania (imported), expanding to more stores through the year, due to demand, while there is still no official word from Coca-Cola. In July 2013, the drink re-appeared in stores around Belgium and the Netherlands as well. In October 2013, Coca-Cola Vanilla appeared in stores in Czech Republic and Slovakia.