Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Sinclair C5 However, it imposed a number of restrictions that limited the performance of any vehicle that would qualify under the new standards. The maximum legal speed of the vehicle would be limited to only ; it could not weigh any more than , including the battery; and its motor could not be rated at any more than 250 watts. Despite these limitations, the vehicle was seen as only the first step in a series of increasingly ambitious electrical cars. Sinclair intended it to prove the viability of electric personal transport; the hope was that, just as Sinclair had found with home