John Harvey Kellogg and in 1898 released the first batch of Sanitas Toasted Corn Flakes. A modified version with a longer shelf life was released in 1902. By that time, both "Granose Biscuits" and "Granose Flakes" were available. Will Kellogg continued to develop and market flaked cereal. When he proposed adding sugar to the flakes, John would not agree to the change. So, in 1906, Will started his own company, the Battle Creek Toasted Corn Flake Company. This marked the start of a decades-long feud between the brothers. Will's Battle Creek Toasted Corn Flake Company would eventually became the Kellogg Company, while John
Winthrop Kellogg never as an animal, particularly a pet" . It would be Robert Yerkes who would help Kellogg with his plan. Kellogg received the Social Science Research Council fellowship to work at the Yale Anthropoid Station in Florida in order to prepare for the project in 1931. That summer the Kellogg family moved to Florida. To his surprise, soon after arriving Kellogg learned that another post-doctoral fellow Carlyle Jacobsen had been studying an infant ape since its birth a year prior. To Kellogg's benefit, there had been no clear attempt to "humanize the ape". Shortly after arriving, and earlier than expected,