Bing Crosby ARSC Journal, 43(1), 127–130. Bing Crosby Harry Lillis "Bing" Crosby Jr. (; May 3, 1903 – October 14, 1977) was an American singer and actor. The first multimedia star, Crosby was a leader in record sales, radio ratings, and motion picture grosses from 1931 to 1954. His early career coincided with recording innovations such as the microphone. This allowed him to develop an intimate singing style that influenced many male singers who followed him, including Perry Como, Frank Sinatra, Dick Haymes, and Dean Martin. "Yank" magazine said that he was the person who had done the most for American soldiers'
The Bing Crosby Show (1954–1956) sad let-down. Instead of the carefree, casual banter which Bing and Ken used to exchange so amusingly, the opening programs of this season's Crosby series found Bing stumbling through inept monologues... Finally, this Crosby series is being broadcast sustaining (and how could one better epitomize the plight of network radio than by the single sorry fact that the whole high-powered CBS sales staff was unable to find a sponsor for a man whose products are still top sellers in record shops and movie houses?)... Estimated production cost: $2,700 per 15-minute program." The show ran until December 31st 1956 without a