Super Bowl XXVIII VIII). He also became the fourth player to rush for touchdowns in back-to-back Super Bowls (joining Franco Harris, John Riggins and Thomas). Smith also became the first player to lead the league in rushing yards, win the NFL Most Valuable Player Award, and win Super Bowl MVP all in the same season. He was also the fourth player, after Bart Starr (1966), Terry Bradshaw (1978), and Joe Montana (1989) to win both the NFL MVP and Super Bowl MVP during the same season. Defensively, James Washington, who began as the nickel-back to counter Buffalo's "no-huddle" and frequent use of three
Super Bowl XLII served as the halftime show sponsor. The halftime show itself, produced by Don Mischer and White Cherry Entertainment in association with NFL Network, was nominated for an Emmy Award in 2009. Former Redskins quarterback Doug Williams, MVP in Super Bowl XXII, commemorating the twentieth anniversary of becoming the first African American quarterback to lead a team to victory in the Super Bowl, took part in the Vince Lombardi Trophy presentation ceremony after the game. Eli Manning was awarded the Pete Rozelle Trophy for being named MVP, and also received the keys to a 2009 Cadillac Escalade hybrid SUV. Though not