Sinclair C5 to guide development. Gus Desbarats, the C5's industrial designer, attributes the vehicle's flawed concept to Sinclair operating in a "bubble" and believes that Sinclair "failed to understand the difference between a new market, computing, and a mature one, transport, where there were more benchmarks to compare against". He comments that the experience of working on the C5 convinced him of the need for industrial designers such as himself to get "involved early in the innovation process, shaping basic configurations, never again [being] satisfied to simply decorate a fundamentally bad idea". Sinclair himself said in 2005 that the C5 "was early
Personal public transport designated point within the coverage area. The user operates or directs, in an auto-drive vehicle, the vehicle to the destination versus this being done by a driver or conductor in traditional public transport options. Similar to traditional public transport options, the system is managed by a transit authority or private transport operator but the pricing model encourages users to return the vehicle quickly. Maximizing vehicle utility over revenue means operators seek revenue from other sources such as advertising, subsidy and system sponsorship. Personal public transport was conceptualized to explain the unique difference in service provided over traditional public transport options