Super Bowl XLIX of the Seahawks. This was only the fourth time this has occurred. The other three times were in Super Bowl III (Weeb Ewbank's New York Jets vs. Ewbank's former team, Don Shula's Baltimore Colts), Super Bowl XXXIII (Dan Reeves's Atlanta Falcons vs. Mike Shanahan's Denver Broncos), and Super Bowl XXXVII (Jon Gruden's Tampa Bay Buccaneers vs. Gruden's former team, Bill Callahan's Oakland Raiders). The only previous time that the old coach's former team had won was in Super Bowl XXXIII. The Patriots had also appeared in the only other Super Bowl to be held at University of Phoenix Stadium to
Crash the Super Bowl The Crash the Super Bowl spot, "UnderDog", was ranked the second best commercial on the USA Today ad Meter so the team that made that entry won a bonus of $600,000. On September 15, 2010, Frito-Lay announced that Pepsi Max was joining Doritos for the 2010–2011 installment of the annual contest. Consumers could submit 30 second commercials for either product. Judges selected five Pepsi Max finalists and five Doritos finalists. Three commercials for each product then aired during the 2011 Super Bowl. The Doritos' commercial "Pug Attack" tied for first place on the USA Today Ad Meter poll and its