Super Bowl XXIII "cursive font" logo during this broadcast. Before, it was just the 1986 peacock logo with "NBC SPORTS" in their generic corporate font. With the win, the 49ers became the first team to win Super Bowls televised on three different networks (CBS–XVI, ABC–XIX, and NBC). Since then, the Washington Redskins (in 1992), the Green Bay Packers (in 1997), the Pittsburgh Steelers (in 2006), the New York Giants (in 2008), and the New England Patriots (in 2015) have accomplished this same feat. The movie "Brotherhood of the Rose" aired after the game. This game also marked the debut of the USA Today
Super Bowl XXXVII as the only NFL players at that time to earn 5 Super Bowl rings (Haley was also with the 49ers for Super Bowls XXIII and XXIV, and later earned rings when the Dallas Cowboys won Super Bowls XXVII, XXVIII, and XXX). The Raiders became the first team to appear in Super Bowls under four head coaches. John Rauch coached them in Super Bowl II, John Madden (who himself called Super Bowl XXXVII on ABC), coached them in Super Bowl XI and Tom Flores coached them in Super Bowl XV and XVIII. The teams combined for the most second half points