Carl Lewis leg of the race; he broke the tape with a time of 37.83 s, setting a new world record. Although Lewis had achieved what he had set out to do—matching Jesse Owens' feat of winning four gold medals in the same events at a single Olympic Games—he did not receive the lucrative endorsement offers that he had expected. The long jump controversy was one reason and his self-congratulatory conduct did not impress several other track stars: "He rubs it in too much," said Edwin Moses, twice Olympic gold medalist in the 400 m hurdles. "A little humility is in order.
Winter Olympic Games and mixed team alpine skiing to the programme. On the ice, the Netherlands again dominated the speed skating, winning gold medals in seven of the ten individual events. Dutch speed skater Sven Kramer won gold in the men's 5000m event, becoming the only male speed skater to win the same Olympic event three times. On the snow, Norway led the medal tally in cross-country skiing, with Marit Bjørgen winning bronze in the women's team sprint and gold in the 30 kilometre classical event, bringing her total Olympic medal haul to fifteen, the most won by any athlete (male or female)