Guinness created posters that included phrases such as "Guinness for Strength", "Lovely Day for a Guinness", "Guinness Makes You Strong", "My Goodness My Guinness" (or, alternatively, "My Goodness, My Christmas, It's Guinness!"), and most famously, "Guinness is Good For You". The posters featured Gilroy's distinctive artwork and more often than not featured animals such as a kangaroo, ostrich, seal, lion and notably a toucan, which has become as much a symbol of Guinness as the harp. (An advertisement from the 1940s ran with the following jingle: ""Toucans in their nests agree/Guinness is good for you/Try some today and see/What one or
Guinness beer, allowed to stand a minute, and then topped up with beer from a cask that had been pouring longer and had calmed down a bit. With the move to gas dispense in the 1960s, it was felt important to keep the 2 stage pour ritual, in order to bring better customer acceptance of the new process. What Diageo calls the "perfect pint" of Draught Guinness is the product of a "double pour", which according to the company should take 119.5 seconds. Guinness has promoted this wait with advertising campaigns such as "good things come to those who wait". Despite