John Harvey Kellogg and in 1898 released the first batch of Sanitas Toasted Corn Flakes. A modified version with a longer shelf life was released in 1902. By that time, both "Granose Biscuits" and "Granose Flakes" were available. Will Kellogg continued to develop and market flaked cereal. When he proposed adding sugar to the flakes, John would not agree to the change. So, in 1906, Will started his own company, the Battle Creek Toasted Corn Flake Company. This marked the start of a decades-long feud between the brothers. Will's Battle Creek Toasted Corn Flake Company would eventually became the Kellogg Company, while John
Sanford Brown Kellogg Sanford Brown Kellogg Sanford Brown Kellogg (April 13, 1822 – April 14, 1893) was an American lawyer and politician. Kellogg, third son of George C. and Clarissa (Brown) Kellogg, was born in New Hartford, Litchfield County, Connecticut, on April 13, 1822. He graduated from Yale College in 1843. He was admitted to the bar in New Haven, after three years of legal study, the last year being spent at the Yale Law School. He began the practice of law in St. Louis, Mo., in partnership with Samuel Knox, in October, 1846. He was liberal and public spirited, and actively interested