Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Joseph Kellogg became vice-president and director. Under Kellogg's supervision, this company built the steamboats "Governor Grover" and "Beaver". Soon later Kellogg sold out his interest in the Willamette Transportation Company and its boats, and formed a new transportation company with his brother, Jason, and his two sons. Kellogg then built the steamboats "Joseph Kellogg" and "Toledo" and placed his boats on the Columbia River, on the line to Washougal, Washington and the Cowlitz River. His two sons, Captains Orrin and Charles H., were put in command of these boats. The firm was incorporated as the Joseph Kellogg Transportation Company, and it became