Breakfast cereal he launched the Cornflakes brand, which overnight captured a national market. Soon there were forty rival manufacturers in the Battle Creek area. His brother William K. Kellogg (1860–1951) worked for him for many years until, in 1906, he broke away, bought the rights to Cornflakes, and set up the Kellogg Toasted Corn Flake Company. William Kellogg discarded the health food concept, opting for heavy advertising and commercial taste appeal. Later, his signature on every package became the company trademark. The second major innovator in the cereal industry was Charles W. Post, a salesman who was admitted to Kellogg's sanitarium as
Kellogg Bridge Co. v. Hamilton Kellogg Bridge Co. v. Hamilton Kellogg Bridge Company v. Hamilton, 110 U.S. 108 (1884), was an Implied warranty of fitness for a particular purpose lawsuit which took place in 1884. The company Kellogg Bridge Co. undertook to construct for the Lake Shore and Michigan Southern Railway Company an iron bridge across Maumee River at Toledo, Ohio. After doing a portion of the work it entered into a written contract with Hamilton (a subcontractor) for the completion of the bridge. The bridge was put up in several spans and in order to support the spans, falsework, consisting of piles driven in