Bing Crosby ARSC Journal, 43(1), 127–130. Bing Crosby Harry Lillis "Bing" Crosby Jr. (; May 3, 1903 – October 14, 1977) was an American singer and actor. The first multimedia star, Crosby was a leader in record sales, radio ratings, and motion picture grosses from 1931 to 1954. His early career coincided with recording innovations such as the microphone. This allowed him to develop an intimate singing style that influenced many male singers who followed him, including Perry Como, Frank Sinatra, Dick Haymes, and Dean Martin. "Yank" magazine said that he was the person who had done the most for American soldiers'
The Bing Crosby – Chesterfield Show in June 1949. Crosby then returned to CBS where Chesterfield cigarettes picked up the sponsorship tab for his show. The show was named The Bing Crosby Show for Chesterfield and premiered on September 21, 1949. Following his three-year stint with Philco which had concluded in the previous June, Bing Crosby’s first programme with his new sponsors was broadcast on the 21st September 1949. The decade which was drawing to a close had consolidated Crosby’s position as the world’s most popular singer and in comparison to periods of a similar duration, was his most productive in terms of feature films, records,