Breakfast cereal he launched the Cornflakes brand, which overnight captured a national market. Soon there were forty rival manufacturers in the Battle Creek area. His brother William K. Kellogg (1860–1951) worked for him for many years until, in 1906, he broke away, bought the rights to Cornflakes, and set up the Kellogg Toasted Corn Flake Company. William Kellogg discarded the health food concept, opting for heavy advertising and commercial taste appeal. Later, his signature on every package became the company trademark. The second major innovator in the cereal industry was Charles W. Post, a salesman who was admitted to Kellogg's sanitarium as
Kellogg Switchboard & Supply Company Kellogg Switchboard & Supply Company Kellogg Switchboard & Supply Company was an American manufacturer of telecommunication equipment. Anticipating the expiration of the earliest, fundamental Bell System patents, Milo G. Kellogg, an electrical engineer, founded the company in 1897 in Chicago under the laws of the state of Illinois to produce telephone exchange switching equipment and telephone apparatus. Along with Western Electric, which supplied the Bell System, Automatic Electric supplying General Telephone, and Stromberg-Carlson, also supplying the independent telephone markets, Kellogg shared in the business of providing the bulk of the nation's telephone equipment until after World War II. Milo G.