Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Ruth Handler after resigning, they continued to create new ideas. One project Handler took on in the 1980s was Barbie and the Rockers. She was credited as a writer of the 1987 film "". Handler was inducted into the Junior Achievement U.S. Business Hall of Fame in 1997. She died in California from complications of surgery for colon cancer on April 27, 2002, aged 85. Her husband Elliot died nine years later at the age of 94. Ruth Handler Ruth Marianna Handler (née Mosko; November 4, 1916 – April 27, 2002) was an American businesswoman and inventor. She served as the president