Coca-Cola Enterprises Coca-Cola Enterprises Coca-Cola Enterprises was a marketer, producer, and distributor of Coca-Cola products. It was formerly the anchor bottler for Western Europe and most of North America. Coca-Cola Enterprises' products included Coca-Cola, Diet Coke, Coke Zero, Sprite, Fanta, Capri-Sun, Dr Pepper, Chaudfontaine, Schweppes, Monster and Relentless. The Coca-Cola Company decided to consolidate the many independent bottling groups in the Coca-Cola System. Previously, independent businesses in remote geographic areas bottled Coca-Cola products and distributed the merchandise to stores. In 1980, Coca-Cola acquired the Coca-Cola Bottling Company of New York for $215 million. In 1982, Coca-Cola acquired the Associated Coca-Cola Bottling Company
The Coca-Cola Company of its two main ingredients (coca leaves and kola nuts) and because it sounded like an alliteration. John Pemberton had taken a break and left Robinson to make, promote, as well as sell Coca-Cola on his own. He promoted the drink the best he could with the limited budget that he had and succeeded. In 1894, American businessman Asa Candler purchased the company from Pemberton's heirs with the intent to advertise and sell it as a beverage to regular consumers. Candler was one of the first businessmen to use merchandising in his advertising strategy. By 1895, Coca-Cola was being sold