Ruth Handler of plastics, Lucite and Plexiglas. Ruth Handler suggested that he start doing this commercially and they began a furniture business. Ruth Handler worked as the sales force for the new business, landing contracts with Douglas Aircraft Company and others. Her husband Elliot Handler and his business partner Harold "Matt" Matson formed a small company to manufacture picture frames, calling it "Mattel" by combining part of their names ("Matt" and "Elliot"). Later, they began using scraps from the manufacturing process to make dollhouse furniture. The furniture was more profitable than the picture frames and it was decided to concentrate on toy
Worlds of Wonder (toy company) Worlds of Wonder (toy company) Worlds of Wonder or WoW was a 1980s American toy company founded by former Atari employees, including Don Kingsborough and Mark Robert Goldberg. Class Act is a product line of school supplies created by Worlds of Wonder in 1987. The line is "high-tech" in style though the only one piece of the ensemble that is "high-tech" in nature is "Express It": The Locker Answering Machine. The line consisted of: There were also decorated Trapper Keeper-styled folders and pencils as part of the line. When Worlds of Wonder declared bankruptcy in 1988 the line was severely