Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Clive Sinclair in the publication as an assistant editor in March 1962. Sinclair described making silicon planar transistors, their properties and applications and hoped they might be available by the end of 1962. Sinclair's obsession with miniaturisation became more obvious as his career progressed. Sinclair undertook a survey for "Instrument Practice" of semiconductor devices, which appeared in four sections between September 1962 and January 1963. His last appearance as assistant editor was in April 1969. Through UTP, Sinclair had access to thousands of devices from 36 manufacturers. He contacted Semiconductors Ltd (who at that time sold semiconductors made by Plessey) and ordered