Carl Lewis 1996, Lewis qualified for the Olympic team in the long jump for the fifth time, the first time an American man has done so. At the Atlanta Olympics, injuries to world-record holder Mike Powell and the leading long-jumper in the world, Iván Pedroso, affected their performances. Lewis, on the other hand, was in good form. Though he did not match past performances, his third-round leap of won gold by over second-place finisher James Beckford of Jamaica. He became the third Olympian to win the same individual event four times (and one of only four), joining Danish sailor Paul Elvstrøm and
Carl Lewis I think the American public wants you to look macho," said Don Coleman, a Nike representative. "They started looking for ways to get rid of me," Lewis said. "Everyone there was so scared and so cynical they did not know what to do." (Lewis and Nike eventually did split, and Lewis signed an endorsement deal with Mizuno.) Lewis himself would lay the blame on some inaccurate reporting, especially the "Carl bashing," as he put it, typified by a "Sports Illustrated" article before the Olympics. At year's end, Lewis was again awarded the top rankings in the 100 m and the