Super Bowl the decade. They would become only the second team in the history of the NFL to do so (after the 1990s Dallas Cowboys). In Super Bowl XXXVI, first-year starting quarterback Tom Brady led his team to a 20–17 upset victory over the St. Louis Rams. Brady would go on to win the MVP award for this game. The Patriots also won Super Bowls XXXVIII and XXXIX defeating the Carolina Panthers and the Philadelphia Eagles respectively. This four-year stretch of Patriot dominance was interrupted by the Tampa Bay Buccaneers' 48–21 Super Bowl XXXVII victory over the Oakland Raiders. The Pittsburgh Steelers
Crash the Super Bowl Ad Meter poll. Later in the game, Frito-Lay surprised the finalists by also airing a second Crash the Super Bowl ad, "Check Out Girl." In December 2007, Time.com named "Live the Flavor" the 9th best commercial of the year. Frito-Lay's PR company, Ketchum Inc., won a Golden World Award from the International Public Relations Association for their work on the 2006–2007 Crash the Super Bowl contest. According to the IPRA, the competition led to a 12% increase in sales of Doritos in January, 2007 and nearly one million people visited the Crash The Super Bowl website to view the submissions