Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Clara Louise Kellogg in London, but was principally engaged in America. In 1874 Kellogg organized an opera company widely known in the United States, and her enterprise and energy in directing it were remarkable. The company weathered a tragedy on May 26, 1882, when two members -virtuoso pianist Herman Rietzel and bass singer George Conly- drowned on Lake Spofford while on tour. Kellogg retired after marrying Carl Strakosch in Elkhart, Indiana on November 6, 1886. In 1913 she published her memoirs under the title "Memoirs of an American Prima Donna". She died in New Hartford, Connecticut. Clara Louise Kellogg Clara Louise Kellogg (July