Super Bowl XXVIII VIII). He also became the fourth player to rush for touchdowns in back-to-back Super Bowls (joining Franco Harris, John Riggins and Thomas). Smith also became the first player to lead the league in rushing yards, win the NFL Most Valuable Player Award, and win Super Bowl MVP all in the same season. He was also the fourth player, after Bart Starr (1966), Terry Bradshaw (1978), and Joe Montana (1989) to win both the NFL MVP and Super Bowl MVP during the same season. Defensively, James Washington, who began as the nickel-back to counter Buffalo's "no-huddle" and frequent use of three
Super Bowl 50 MVP. This game was also the final game of Peyton Manning's career; the Broncos quarterback, who also won Super Bowl XLI, announced his retirement in March 2016. CBS' broadcast of the game was the third most-watched program in American television history with an average of 111.9 million viewers. The network charged an average of $5 million for a 30-second commercial during the game. It remains the highest-rated program in the history of CBS. The Super Bowl 50 halftime show was headlined by Coldplay, with special guest performers Beyoncé and Bruno Mars. In early 2012, NFL Commissioner Roger Goodell stated that