John Harvey Kellogg and in 1898 released the first batch of Sanitas Toasted Corn Flakes. A modified version with a longer shelf life was released in 1902. By that time, both "Granose Biscuits" and "Granose Flakes" were available. Will Kellogg continued to develop and market flaked cereal. When he proposed adding sugar to the flakes, John would not agree to the change. So, in 1906, Will started his own company, the Battle Creek Toasted Corn Flake Company. This marked the start of a decades-long feud between the brothers. Will's Battle Creek Toasted Corn Flake Company would eventually became the Kellogg Company, while John
Mark Kellogg (reporter) 31, 1831, in Brighton, Ontario, Canada, Kellogg was the third of ten children. Kellogg's family moved a number of times in his youth before they eventually settled in La Crosse, Wisconsin. While there Kellogg learned to operate a telegraph and went to work for both the Northwestern Telegraph Company and the Atlantic and Pacific Telegraph Company. He married Martha J. Robinson in 1861 and they had two daughters. During the years of the American Civil War, Kellogg became the assistant editor for the "La Crosse Democrat" newspaper. He also unsuccessfully ran for the office of city clerk in 1867 and