James Bond filmography by Connery, was selected as the third-greatest hero in cinema history by the American Film Institute. When Sean Connery had been cast in November 1961, David Niven had been Fleming's choice for the role as the actor reflected his image of the character. In 1965 producer Charles Feldman signed Niven to play Sir James Bond for "Casino Royale", a film not made by Eon Productions. Connery and Peter Sellers had both turned down the role. Niven was 56 when he played Bond and his characterisation was that of an elderly man who had won the Victoria Cross at the Siege
James Bond greatest film hero. He was also placed at number 11 on a similar list by "Empire" and as the fifth greatest movie character of all time by "Premiere". The 23 James Bond films produced by Eon Productions, which have grossed $4,910 million in box office returns alone, have made the series one of the highest-grossing ever. It is estimated that since "Dr. No", a quarter of the world's population have seen at least one Bond film. The UK Film Distributors' Association have stated that the importance of the Bond series of films to the British film industry cannot be overstated,