Sinclair C5 computers like the hugely successful ZX81 and ZX Spectrum, an affordable electric vehicle could unleash pent-up demand for a market that did not previously exist. However, Sinclair performed no market research to ascertain whether there was actually a market for his electric vehicle; as the director of the Primary Contact advertising agency commented in January 1985, the project continued all the way to the prototype stage "purely on the convictions of Sir Clive". With Sinclair's new specifications in hand, Ogle worked on a three-wheeled design dubbed the C5, which bore similarities with the earlier three-wheeled Bond Bug – another Ogle
Sinclair C5 selling some of his own shares in Sinclair Research to fund a separate company that would focus on electric vehicles. A £12 million deal was reached in March 1983, of which £8.3 million was used to fund the establishment of the new Sinclair Vehicles company. Sinclair recruited Barrie Wills, a veteran former employee of the DeLorean Motor Company, to lead Sinclair Vehicles as its managing director. Although Wills initially expressed scepticism about the viability of an electric vehicle – his twenty-five years in the motor industry had convinced him that an electric car was never going to happen – Sinclair