Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Sinclair C5 dry in the vehicle's open cockpit. Other accessories included seat cushions and spare batteries. Sir Clive Sinclair's interest in the possibilities of electric vehicles originated in the late 1950s during a holiday job for the electronics company Solatron. Fifteen years later, in the early 1970s, he was the head of his own successful electronics company, Sinclair Radionics, based in St Ives in Cambridgeshire. He tasked one of his employees, Chris Curry – later a co-founder of Acorn Computers – to carry out some preliminary research into electric vehicle design. Sinclair took the view that an electric vehicle needed to be