Super Bowl VIII to Dwight Stephenson, who like Langer is a member of the Hall of Fame. Source: "Note: A seven-official system was not used until the 1978 season." Leo Miles was the first African-American to officiate in a Super Bowl. Super Bowl VIII Super Bowl VIII was an American football game between the National Football Conference (NFC) champion Minnesota Vikings and the American Football Conference (AFC) champion Miami Dolphins to decide the National Football League (NFL) champion for the 1973 season. The Dolphins defeated the Vikings by the score of 24–7 to win their second consecutive Super Bowl, the first team to
Crash the Super Bowl Ad Meter poll. Later in the game, Frito-Lay surprised the finalists by also airing a second Crash the Super Bowl ad, "Check Out Girl." In December 2007, Time.com named "Live the Flavor" the 9th best commercial of the year. Frito-Lay's PR company, Ketchum Inc., won a Golden World Award from the International Public Relations Association for their work on the 2006–2007 Crash the Super Bowl contest. According to the IPRA, the competition led to a 12% increase in sales of Doritos in January, 2007 and nearly one million people visited the Crash The Super Bowl website to view the submissions