Norman Macdonnell an anthology series they had done. Their boss at CBS, Harry Ackerman, and other network executives dismissed that title, preferring "Gunsmoke", a program heading that Ackerman himself was credited with conceiving. Once given permission to proceed with "Gunsmoke", Macdonnell began developing a detailed production schedule for the new series' 30-minute episodes and arranging auditions to cast its recurring characters. His and Meston’s "Jeff Spain" soon became United States Marshal Matt Dillon, and veteran voice actor William Conrad was chosen by Macdonnell, Meston, and two other CBS screeners to portray that lead character. Other seasoned actors soon filled the needed regular
Matt Dillon (Gunsmoke) difficult to accept at times, and she would occasionally decide to leave Dodge City to pursue other opportunities or relationships. This occurred more often in the television episodes than it did in the radio episodes, and it typically occurred after Matt had inadvertently been thoughtless. Kitty always returned to Dodge City and to her duties at the Long Branch, though, and on occasion Matt would demonstrate a profound depth of feeling for her. In any event, they always remained devoted to one another in their own unique fashion. Over time, Matt also learned to have considerable respect for Kitty's ability