Oscar bait nominated for Oscars. For that reason studios plan their Oscar promotional campaigns long before the movie is even released. It has been estimated that The Weinstein Company spent $15 million on its Oscar campaign for "The King's Speech", almost as much as was spent on the Oscar campaign of Weinstein-produced 1998 Best Picture Winner "Shakespeare in Love". Actors, too, benefit at least financially from Oscar wins. Agents and managers estimate that their clients can get as much as 20% more money for their next projects if they win an Oscar or at least received a nomination. Natalie Portman was expected
University of California, Berkeley later made into a film of the same name starring Oscar winner Charlton Heston as Michelangelo. Mona Simpson (BA 1979) wrote the novel "Anywhere But Here", which was later made into a film of the same name starring Oscar-winning actress Susan Sarandon. Terry McMillan (BA 1986) wrote "How Stella Got Her Groove Back", which was later made into a film of the same name starring Oscar-nominated actress Angela Bassett. Randi Mayem Singer (BA 1979) wrote the screenplay for "Mrs. Doubtfire", which starred Oscar-winning actor Robin Williams and Oscar-winning actress Sally Field. Audrey Wells (BA 1981) wrote the screenplay "The Truth