Barbie Barbie, effect self-image in young girls. Dittmar, Halliwell, and Ive gave picture books to girls age 5–8, one with photos of Barbie and the other with photos of Emme, a doll with more realistic physical features. The girls were then asked about their ideal body size. Their research found that the girls who were exposed to the images of Barbie had significantly lower self-esteem than the girls who had photos of Emme. Barbie Barbie is a fashion doll manufactured by the American toy company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation
Performo Toy Company as does a nightly news broadcast in the heyday of television broadcasting. There is a well known legend in Middletown about how Performo Toy Company sued The Walt Disney Company, which included some coverage in the local paper. A conspiracy theory might have arisen from this story, however, "History Detectives", a television program on PBS, conducted an extensive investigation on the topic. The historians and researchers of the PBS program conducted a nationwide search, finding that there are no records nor evidence of any legal action between the two parties. Inquiries to Disney historians and archivists resulted in a letter