Babe Ruth Red Sox owner Harry Frazee sold Ruth to the Yankees amid controversy. The trade fueled Boston's subsequent 86 year championship drought and popularized the "Curse of the Bambino" superstition. In his 15 years with the Yankees, Ruth helped the team win seven American League (AL) pennants and four World Series championships. His big swing led to escalating home run totals that not only drew fans to the ballpark and boosted the sport's popularity but also helped usher in baseball's live-ball era, which evolved from a low-scoring game of strategy to a sport where the home run was a major factor.
Babe Ruth hyperbole of sports reporters. Reisler noted that recent sluggers who surpassed Ruth's 60-home run mark, such as Mark McGwire and Barry Bonds, generated much less excitement than when Ruth repeatedly broke the single-season home run record in the 1920s. Ruth dominated a relatively small sports world, while Americans of the present era have many sports available to watch. Creamer termed Ruth "a unique figure in the social history of the United States". Ruth has even entered the language: a dominant figure in a field, whether within or outside sports, is often referred to as "the Babe Ruth" of that field.