Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Sinclair Research to Amstrad. Sinclair Research Ltd still exists as a one-man company, continuing to market Clive Sinclair's inventions. On 25 July 1961, Clive Sinclair founded his first company, Sinclair Radionics Ltd. in Cambridge. The company developed hi-fi products, radios, calculators and scientific instruments. When it became clear that Radionics was failing, Sinclair took steps to ensure that he would be able to continue to pursue his commercial goals. In February 1975, he changed the name of Ablesdeal Ltd (a shelf company he had bought in September 1973 for just such an eventuality) to Westminster Mail Order Ltd. The name was changed