Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Elliot Easton 2013, the Gibson Guitar Company launched the Elliot Easton "Tikibird" Firebird guitar, which is a modified version of their Firebird model. Elliot Easton married twice and is now married to his second wife Jill Easton. He has a daughter Sydney from his first marriage. He lives in Bell Canyon, California. Guns N' Roses and Velvet Revolver guitarist Slash has cited Easton as one of his musical influences. Elliot Easton Elliot Easton (born Elliot Steinberg, December 18, 1953, in Brooklyn, New York) is an American musician, guitarist, singer and songwriter. He plays lead guitar and sings backing vocals for the Cars.