Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Ensign H. Kellogg Ensign H. Kellogg Ensign Hosmer Kellogg (July 6, 1812 – January 23, 1882) was a U.S. lawyer, businessman, and politician who served as a member of, and in 1850 as the Speaker of, the Massachusetts House of Representatives, in the Massachusetts State Senate. Kellogg was born in July 1812 to Elisha and Jane (Saxton) Kellogg in Sheffield, Massachusetts. Kellogg was president of the Western Massachusetts Insurance Company from 1857 to 1865, and the Berkshire Agricultural Society in 1860 and 1861. Kellogg was both president of the Pontoosuc Woolen Company from 1861, and of the Agricultural National Bank from 1866, until