Mattel Matson sold his share to Handler due to poor health, and Handler's wife Ruth took Matson's role. In 1947, the company had its first hit toy, a ukulele called "Uke-A-Doodle". The company incorporated the next year in California. Mattel became the first year-round sponsor of the "Mickey Mouse Club" TV series in 1955. The Barbie doll debuted in 1959, becoming the company's best-selling toy in history. In 1960, Mattel introduced Chatty Cathy, a talking doll revolutionizing the toy industry, which led to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s. The company went public in
Ruth Handler after resigning, they continued to create new ideas. One project Handler took on in the 1980s was Barbie and the Rockers. She was credited as a writer of the 1987 film "". Handler was inducted into the Junior Achievement U.S. Business Hall of Fame in 1997. She died in California from complications of surgery for colon cancer on April 27, 2002, aged 85. Her husband Elliot died nine years later at the age of 94. Ruth Handler Ruth Marianna Handler (née Mosko; November 4, 1916 – April 27, 2002) was an American businesswoman and inventor. She served as the president