Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Clive Sinclair Clive Sinclair Sir Clive Marles Sinclair (born 30 July 1940) is an English entrepreneur and inventor, most commonly known for his work in consumer electronics in the late 1970s and early 1980s. After spending several years as assistant editor of "Instrument Practice", Sinclair founded Sinclair Radionics in 1961, where he produced the first slim-line electronic pocket calculator in 1972 (the Sinclair Executive). Sinclair later moved into the production of home computers and produced the Sinclair ZX80, the UK's first mass-market home computer for less than £100, and later, with Sinclair Research, the ZX81 and ZX Spectrum; the latter is widely