Sinclair C5 computers like the hugely successful ZX81 and ZX Spectrum, an affordable electric vehicle could unleash pent-up demand for a market that did not previously exist. However, Sinclair performed no market research to ascertain whether there was actually a market for his electric vehicle; as the director of the Primary Contact advertising agency commented in January 1985, the project continued all the way to the prototype stage "purely on the convictions of Sir Clive". With Sinclair's new specifications in hand, Ogle worked on a three-wheeled design dubbed the C5, which bore similarities with the earlier three-wheeled Bond Bug – another Ogle
Clive Beddoe would relinquish his duties as chief executive officer, passing the torch to then-president Sean Durfy. In April 2010 Gregg Saretsky replaced Sean Durfy as President and Chief Executive Officer. Clive remains Chairman of the board. He is currently on the board for AIMCO, and head of their compensation committee. In his personal time he is an avid sailor and participated in the 2006 ARC, racing across the Atlantic. Clive Beddoe was inducted to the Order of the Canadian Business Hall of Fame in 2012. Beddoe was also inducted into Canada's Aviation Hall of Fame in 2014. Clive Beddoe Clive Beddoe