Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Performo Toy Company cartoon characters in the history of animation industry. The similarities between both mice have led to speculation that Walt Disney stole his most successful idea from the Performo Toy Company. The wooden mouse was very popular in New York City (where Performo's distributor was located) in 1928. Coincidentally, at about the same time, Disney thought of the idea for his animation studio's new character and began drafting cartoons, which then aired as shorts, padding the time between one film and the next, and were extremely popular. Other shorts included newsreels, which showed film of events from around the world, much