Liddle Kiddles Liddle Kiddles Kiddles were dolls originally produced by toymakers Mattel Inc. in 1965. They were introduced at the 1966 New York Toy Fair and put on the market soon after. Initially about 3 inches tall, they were tiny by doll standards. The sensation they created in the toy world caused other toy companies to produce their own tiny dolls. Mattel founder Elliot Handler oversaw the project. He told engineers and sculptors that he wanted the dolls to resemble little children in neighborhoods across America. Martha Armstrong-Hand, the famous doll sculptor at Mattel, made the first Kiddles in 1965. She explained
Ideal Toy Company Ideal Toy Company Ideal Toy Company was an American toy company founded by Morris and Rose Michtom. During the post–World War II baby boom era, Ideal became the largest doll-making company in the United States. Their most popular dolls included Betsy Wetsy, Toni, Saucy Walker, Shirley Temple, Miss Revlon, Patti Playpal, Tammy, Thumbelina, Tiny Thumbelina, and Crissy. Their last big hit was the Rubik's Cube. Morris and Rose Michtom founded the Ideal Novelty and Toy Company in Brooklyn when they invented the Teddy bear in 1903. After Michtom's death in 1938, the company changed its name to the Ideal Toy