Norman Macdonnell an anthology series they had done. Their boss at CBS, Harry Ackerman, and other network executives dismissed that title, preferring "Gunsmoke", a program heading that Ackerman himself was credited with conceiving. Once given permission to proceed with "Gunsmoke", Macdonnell began developing a detailed production schedule for the new series' 30-minute episodes and arranging auditions to cast its recurring characters. His and Meston’s "Jeff Spain" soon became United States Marshal Matt Dillon, and veteran voice actor William Conrad was chosen by Macdonnell, Meston, and two other CBS screeners to portray that lead character. Other seasoned actors soon filled the needed regular
Matt Dillon (Gunsmoke) His earlier service in the United States Army was briefly mentioned. Certain of Matt's characteristics remained common to both the radio and television versions. Throughout both, Matt remained steadfast, honest, absolutely incorruptible, and dedicated to the cause of bringing genuine law and order to the violent and untamed American West. He rarely acted in an impetuous manner and he was invariably fair and impartial in the performance of his duties, even when it required subordinating his personal views concerning people or incidents. However, a certain edge was often evident in his voice when dealing with individuals who seemed destined to