Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Sinclair Radionics Sinclair Radionics Sinclair Radionics Ltd was a company founded by Sir Clive Sinclair in Cambridge, England which developed hi-fi products, radios, calculators and scientific instruments. After raising funds to start the business by writing articles for "Practical Wireless" magazine, and borrowing £50, Clive Sinclair founded Sinclair Radionics Ltd. on 25 July 1961. Sinclair initially worked alone in the evenings out of a room in London (he was still a technical journalist during the day), selling radio kits by mail order. Radionics initially developed hi-fi equipment; it released its first product, the Sinclair Micro-amplifier, in December 1962. The assembly and distribution