Breakfast cereal he launched the Cornflakes brand, which overnight captured a national market. Soon there were forty rival manufacturers in the Battle Creek area. His brother William K. Kellogg (1860–1951) worked for him for many years until, in 1906, he broke away, bought the rights to Cornflakes, and set up the Kellogg Toasted Corn Flake Company. William Kellogg discarded the health food concept, opting for heavy advertising and commercial taste appeal. Later, his signature on every package became the company trademark. The second major innovator in the cereal industry was Charles W. Post, a salesman who was admitted to Kellogg's sanitarium as
Marjorie B. Kellogg Drama Desk nomination for both the 1982–83 and 1983-84 seasons. She was a 1992-94 Pew Charitable Trust Residency fellow with the Alliance Theatre in Atlanta, Georgia. She has taught at Princeton University, Columbia University, and Colgate University. Her stage adaptation of Madeleine L'Engle's "A Wrinkle in Time" was produced at the Children's Theatre Company in Minneapolis, and her musical, "Livin’ in the Garden", was produced at the Alliance Theatre in 1997. Marjorie B. Kellogg Marjorie Bradley Kellogg (born 1946) is an American theatre set designer as well as an author. She was born in Cambridge, Massachusetts, and graduated from Vassar