Super Bowl XXVIII VIII). He also became the fourth player to rush for touchdowns in back-to-back Super Bowls (joining Franco Harris, John Riggins and Thomas). Smith also became the first player to lead the league in rushing yards, win the NFL Most Valuable Player Award, and win Super Bowl MVP all in the same season. He was also the fourth player, after Bart Starr (1966), Terry Bradshaw (1978), and Joe Montana (1989) to win both the NFL MVP and Super Bowl MVP during the same season. Defensively, James Washington, who began as the nickel-back to counter Buffalo's "no-huddle" and frequent use of three
Super Bowl commercials much as we would have liked". At Super Bowl XLIX, Intuit did not hold the promotion, but still aired an ad for its own TurboTax product. The contest returned in 2015 for Super Bowl 50, and was won by Death Wish Coffee. Disney Parks is known for an advertising campaign associated with the Super Bowl entitled "What's Next?", but more popularly known as "I'm going to Disney World!". The ads feature a player from the winning team (typically the MVP) responding with the eponymous declaration after being asked what they would do after the game. These ads typically premiere on