American Safety Razor Company American Safety Razor Company "For the company of the same name that was founded in 1901 and renamed as the Gillette Safety Razor Company, see Gillette (brand)" American Safety Razor Company is a personal care brand founded in the early 20th century (1906) by a merging of the Gem Cutlery Company & Ever-Ready and has been a principal competitor to Gillette for a century and more. Unrelated to the Gillette company which also used the name " 'American Safety Razor Company' " in 1901 until 1904 before it was renamed for its founder, King C. Gillette. The company produces a
American Safety Razor Company and blade production remained in Brooklyn. By 1921, it had produced 1,800,000 safety razors; 110,000,000 razor blades; 1,000,000 shaving brushes; 2,000,000 cakes of shaving soap. By 1942, it had introduced and popularized the phrase "five o'clock shadow". In 1953, it acquired the Pal, Treet and Personna brands after purchasing the Pal Blade Company. These two product names continue to be made today. In 1954 the factory relocated to Staunton, Virginia, after the Brooklyn City Planning Commission's planned civic center encroached on the factory with plans to redevelop the industrial area into office and residential use. The American Safety Razor factory