Sinclair C5 to guide development. Gus Desbarats, the C5's industrial designer, attributes the vehicle's flawed concept to Sinclair operating in a "bubble" and believes that Sinclair "failed to understand the difference between a new market, computing, and a mature one, transport, where there were more benchmarks to compare against". He comments that the experience of working on the C5 convinced him of the need for industrial designers such as himself to get "involved early in the innovation process, shaping basic configurations, never again [being] satisfied to simply decorate a fundamentally bad idea". Sinclair himself said in 2005 that the C5 "was early
Sinclair Executive Sinclair Executive The Sinclair Executive was the world's first "slimline" pocket calculator, and the first to be produced by Clive Sinclair's company Sinclair Radionics. Introduced in 1972, there were at least two different versions of the Sinclair Executive, with different keyboard markings, and another called the Sinclair Executive Memory, introduced in 1973. Its small size was made possible by pulsing the current to the Texas Instruments TMS1802 "calculator on a chip" integrated circuit, reducing the power consumption by a factor of more than 10. The Executive was highly successful, making of profit for Sinclair and winning a Design Council Award