The Coca-Cola Company become available in many different flavors now such as grape, peach, grapefruit, apple, pineapple, and strawberry. In 1961, Coca-Cola introduced Sprite, a lemon-lime soft drink, and another of the company's bestsellers and its response to 7 Up. Tab was Coca-Cola's first attempt to develop a diet soft drink, using saccharin as a sugar substitute. Introduced in 1963, the product is still sold today, although its sales have dwindled since the introduction of Diet Coke. Coca-Cola South Africa also released Valpre Bottled "still" and "sparkling" water. In 1969, the company released Simba, which was a take on Mountain Dew, and had
The Coca-Cola Company of its two main ingredients (coca leaves and kola nuts) and because it sounded like an alliteration. John Pemberton had taken a break and left Robinson to make, promote, as well as sell Coca-Cola on his own. He promoted the drink the best he could with the limited budget that he had and succeeded. In 1894, American businessman Asa Candler purchased the company from Pemberton's heirs with the intent to advertise and sell it as a beverage to regular consumers. Candler was one of the first businessmen to use merchandising in his advertising strategy. By 1895, Coca-Cola was being sold