Sinclair C5 of Liverpool, which planned to sell 1,000 of them to an Egyptian businessman for use on a university campus while another 1,500 were intended to be sold in the UK. Many reasons have been suggested for the failure of Sinclair Vehicles and what Dale calls "the jigsaw of the C5's disappointment". One of the receivers of Sinclair Vehicles, John Sapte, suggested that Sinclair had taken the wrong tack with its marketing of the C5: "It was presented as a serious transport, when perhaps it should have been presented as a luxury product, an up-market plaything." Ellar's director Maurice Levensohn took
Personal public transport designated point within the coverage area. The user operates or directs, in an auto-drive vehicle, the vehicle to the destination versus this being done by a driver or conductor in traditional public transport options. Similar to traditional public transport options, the system is managed by a transit authority or private transport operator but the pricing model encourages users to return the vehicle quickly. Maximizing vehicle utility over revenue means operators seek revenue from other sources such as advertising, subsidy and system sponsorship. Personal public transport was conceptualized to explain the unique difference in service provided over traditional public transport options