Ruth Handler Club children's television show, Mattel invested heavily in television advertising. The TV commercials for the Barbie doll paid off and Barbie rocketed Mattel and the Handlers to fame and fortune. Subsequently, they would add a boyfriend for Barbie named Ken, after the Handlers' son, and many other "friends and family" to Barbie's world. Handler was diagnosed with breast cancer in 1970. She had a modified radical mastectomy, which was often used at the time to combat the disease, and because of difficulties in finding a good breast prosthesis, she decided to make her own. Handler went on to found a
Worlds of Wonder (toy company) Worlds of Wonder (toy company) Worlds of Wonder or WoW was a 1980s American toy company founded by former Atari employees, including Don Kingsborough and Mark Robert Goldberg. Class Act is a product line of school supplies created by Worlds of Wonder in 1987. The line is "high-tech" in style though the only one piece of the ensemble that is "high-tech" in nature is "Express It": The Locker Answering Machine. The line consisted of: There were also decorated Trapper Keeper-styled folders and pencils as part of the line. When Worlds of Wonder declared bankruptcy in 1988 the line was severely