Coca-Cola Enterprises Coca-Cola Enterprises Coca-Cola Enterprises was a marketer, producer, and distributor of Coca-Cola products. It was formerly the anchor bottler for Western Europe and most of North America. Coca-Cola Enterprises' products included Coca-Cola, Diet Coke, Coke Zero, Sprite, Fanta, Capri-Sun, Dr Pepper, Chaudfontaine, Schweppes, Monster and Relentless. The Coca-Cola Company decided to consolidate the many independent bottling groups in the Coca-Cola System. Previously, independent businesses in remote geographic areas bottled Coca-Cola products and distributed the merchandise to stores. In 1980, Coca-Cola acquired the Coca-Cola Bottling Company of New York for $215 million. In 1982, Coca-Cola acquired the Associated Coca-Cola Bottling Company
Coca-Cola Life early research findings showed a positive view by consumers toward the drink. The company plans to host 4,000 events at stores where people can sample the drink for free. To help with its advertising and public marketing campaign, the company hired Fitzgerald and Company to develop strategy and promote the product on social media. Coca-Cola began offering the drink to U.K. customers in September 2014. The offering was the first new Coca-Cola product introduced in the U.K. in eight years. In 2016, it was reformulated and now contains even less sugar than regular Coke (45% less). On April 5, 2017,