Norman Macdonnell an anthology series they had done. Their boss at CBS, Harry Ackerman, and other network executives dismissed that title, preferring "Gunsmoke", a program heading that Ackerman himself was credited with conceiving. Once given permission to proceed with "Gunsmoke", Macdonnell began developing a detailed production schedule for the new series' 30-minute episodes and arranging auditions to cast its recurring characters. His and Meston’s "Jeff Spain" soon became United States Marshal Matt Dillon, and veteran voice actor William Conrad was chosen by Macdonnell, Meston, and two other CBS screeners to portray that lead character. Other seasoned actors soon filled the needed regular
Gunsmoke radio episode "Billy the Kid" (April 26, 1952) as "Francie Richards", a former girlfriend of Matt Dillon and the widow of a criminal. "Miss Kitty" did not appear until the May 10, 1952, episode "Jaliscoe". Kitty's profession was hinted at, but never explicit; in a 1953 interview with "Time," Macdonnell declared, "Kitty is just someone Matt has to visit every once in a while". The magazine observed that she is "obviously not selling chocolate bars". An out-take from the program makes this hilariously obvious. The television show first portrayed Kitty as a saloon employee (dance-hall girl/prostitute), then from season 3