Sinclair C5 of Liverpool, which planned to sell 1,000 of them to an Egyptian businessman for use on a university campus while another 1,500 were intended to be sold in the UK. Many reasons have been suggested for the failure of Sinclair Vehicles and what Dale calls "the jigsaw of the C5's disappointment". One of the receivers of Sinclair Vehicles, John Sapte, suggested that Sinclair had taken the wrong tack with its marketing of the C5: "It was presented as a serious transport, when perhaps it should have been presented as a luxury product, an up-market plaything." Ellar's director Maurice Levensohn took
ZX81 consumer electronics". This and other disputes led to Sinclair resigning from Radionics in July 1979. While he was struggling with the NEB, Clive Sinclair turned to a "corporate lifeboat" in the shape of an existing corporate shell under his exclusive control – a company called Ablesdeal Ltd, which he had established in 1973 and later renamed Science of Cambridge. It became a vehicle through which he could pursue his own projects, free of the interference of the NEB. Despite his later success in the field, Sinclair saw computers as merely a means to an end. As he told the "Sunday