Norman Macdonnell an anthology series they had done. Their boss at CBS, Harry Ackerman, and other network executives dismissed that title, preferring "Gunsmoke", a program heading that Ackerman himself was credited with conceiving. Once given permission to proceed with "Gunsmoke", Macdonnell began developing a detailed production schedule for the new series' 30-minute episodes and arranging auditions to cast its recurring characters. His and Meston’s "Jeff Spain" soon became United States Marshal Matt Dillon, and veteran voice actor William Conrad was chosen by Macdonnell, Meston, and two other CBS screeners to portray that lead character. Other seasoned actors soon filled the needed regular
Gunsmoke they were little more than token efforts—especially in Conrad's case, due to his obesity. However, Meston was kept as the main writer. In the early years, a majority of the TV episodes were adapted from the radio scripts, often using identical scenes and dialogue. Dunning wrote, "That radio fans considered the TV show a sham and its players impostors should surprise no one. That the TV show was not a sham is due in no small part to the continued strength of Meston's scripts." Macdonnell and Meston continued the radio version of "Gunsmoke" until 1961, making it one of the