Norman Macdonnell an anthology series they had done. Their boss at CBS, Harry Ackerman, and other network executives dismissed that title, preferring "Gunsmoke", a program heading that Ackerman himself was credited with conceiving. Once given permission to proceed with "Gunsmoke", Macdonnell began developing a detailed production schedule for the new series' 30-minute episodes and arranging auditions to cast its recurring characters. His and Meston’s "Jeff Spain" soon became United States Marshal Matt Dillon, and veteran voice actor William Conrad was chosen by Macdonnell, Meston, and two other CBS screeners to portray that lead character. Other seasoned actors soon filled the needed regular
Gunsmoke the main characters were largely left to the imagination of the viewer. Matt Dillon spent his early years in foster care, knew the Bible, was a wayward, brawling cowboy, and was later mentored by a caring lawman. In a few episodes he mentions having spent some time in the army. Kitty Russell was born in New Orleans and reared by a flashy foster mother (who once visited Dodge), although her father visited Dodge on one occasion and wished to have her return to New Orleans. Barkeep Sam is said to be married, but no wife is ever seen. (In the