Super Bowl XXXVII won a playoff game since. Super Bowl XXXVII Super Bowl XXXVII was an American football game between the American Football Conference (AFC) champion Oakland Raiders and the National Football Conference (NFC) champion Tampa Bay Buccaneers to decide the National Football League (NFL) champion for the 2002 season. The Buccaneers defeated the Raiders by the score of 48–21, tied with Super Bowl XXXV for the seventh largest Super Bowl margin of victory, and winning their first ever Super Bowl. The game, played on January 26, 2003 at Qualcomm Stadium in San Diego, California, was the sixth Super Bowl to be held
Crash the Super Bowl Ad Meter poll. Later in the game, Frito-Lay surprised the finalists by also airing a second Crash the Super Bowl ad, "Check Out Girl." In December 2007, Time.com named "Live the Flavor" the 9th best commercial of the year. Frito-Lay's PR company, Ketchum Inc., won a Golden World Award from the International Public Relations Association for their work on the 2006–2007 Crash the Super Bowl contest. According to the IPRA, the competition led to a 12% increase in sales of Doritos in January, 2007 and nearly one million people visited the Crash The Super Bowl website to view the submissions