The Rocky Horror Show 230-seat Chelsea Classic Cinema nearby on Kings Road from 14 August 1973 to 20 October 1973. "Rocky Horror" found a quasi-permanent home at the 500-seat King's Road Theatre—another cinema house, even further down Kings Road—from 3 November 1973. The show received critical praise and won the 1973 "Evening Standard" Award for Best Musical. When Richard O'Brien played Riff Raff in the original Broadway production of "Rocky Horror" in 1974 Robert Longden took over the role in London. The show's run at the King's Road Theatre ended on 31 March 1979; it then transferred to the Comedy Theatre (now the Harold
The Rocky Horror Picture Show cult following how the fandom of "Rocky Horror" developed into a standardized ritual. The performances of the audience was scripted and actively discouraged improvising, being conformist in a similar way to the repressed characters. "Rocky Horror" helped shape conditions of cult film's transition from art-house to grind-house style. Early participation with the film took place at the original Westwood location of the film's first run with fans heard singing along. Waverly Theatre fans in New York are credited with the call back lines. Performance groups became a staple at "Rocky Horror" screenings due in large part to the prominent New York City