Daewoo stores market Daewoo Electronics products under their "Trutech" brand on an ODM basis. In 2004, General Motors pulled the Daewoo brand of vehicles out of Australia and New Zealand, citing irreparable brand damage. Later that same year, GM announced that Daewoo Motors in Europe would change its name to Chevrolet on 1 January 2005. In 2005, it was announced that Daewoo cars would have a Holden badge in Australia and New Zealand. In South Africa, Thailand, and the Middle East, Daewoo models were already branded Chevrolet. In South Korea, Daewoo was renamed GM Korea. As part of the company reorganization,
Daewoo LeMans two-model line-up in Britain from January 1995. Daewoo was the first manufacturer to sell cars on the British market directly to customers rather than setting up a conventional dealer network, and the appeal of its cars was further enhanced by a low and fixed asking price as well as a comprehensive warranty and free servicing for three years after the car's sale. Despite making use of a design which was by then more than a decade old, the Nexia was one of the most popular budget family cars in Britain and helped Daewoo gain a 1% share of the new