Sense and Sensibility (film) editing process: It was the first film that I had done with Ang that was all in English, and it's Emma Thompson, Kate Winslet, Alan Rickman, and Hugh Grant — these great, great actors. When you get footage like that, you realise that your job is really not technical. It was my job to look at something that Emma Thompson had done and say, "Eh, that's not good, I'll use this other one instead." And not only was I allowed to pass judgment on these tremendous actors, I was required to. Scholar Louise Flavin has noted that Thompson's screenplay contains
Sense and Sensibility (film) Best Seller list for paperbacks in February 1996. In the United Kingdom, "Sense and Sensibility" was released on 23 February 1996 in order to "take advantage of the hype from "Pride and Prejudice"", another popular Austen adaptation recently broadcast. Columbia Tristar's head of UK marketing noted that "if there was any territory this film was going to work, it was in the UK." After receiving positive responses at previews, marketing strategies focused on selling it as both a costume drama and as a film attractive to mainstream audiences. Attention was also paid to marketing "Sense and Sensibility" internationally. Because the