Barbie Barbie, effect self-image in young girls. Dittmar, Halliwell, and Ive gave picture books to girls age 5–8, one with photos of Barbie and the other with photos of Emme, a doll with more realistic physical features. The girls were then asked about their ideal body size. Their research found that the girls who were exposed to the images of Barbie had significantly lower self-esteem than the girls who had photos of Emme. Barbie Barbie is a fashion doll manufactured by the American toy company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation
Ruth Handler after resigning, they continued to create new ideas. One project Handler took on in the 1980s was Barbie and the Rockers. She was credited as a writer of the 1987 film "". Handler was inducted into the Junior Achievement U.S. Business Hall of Fame in 1997. She died in California from complications of surgery for colon cancer on April 27, 2002, aged 85. Her husband Elliot died nine years later at the age of 94. Ruth Handler Ruth Marianna Handler (née Mosko; November 4, 1916 – April 27, 2002) was an American businesswoman and inventor. She served as the president