John Harvey Kellogg and in 1898 released the first batch of Sanitas Toasted Corn Flakes. A modified version with a longer shelf life was released in 1902. By that time, both "Granose Biscuits" and "Granose Flakes" were available. Will Kellogg continued to develop and market flaked cereal. When he proposed adding sugar to the flakes, John would not agree to the change. So, in 1906, Will started his own company, the Battle Creek Toasted Corn Flake Company. This marked the start of a decades-long feud between the brothers. Will's Battle Creek Toasted Corn Flake Company would eventually became the Kellogg Company, while John
Joseph Kellogg initial command of Capt. John C. Ainsworth, "Lot Whitcomb" ran between Milwaukie and Astoria for several years, after which they sold it in San Francisco. Later Kellogg withdrew from the firm, forming a partnership with Bradbury and Eddy, who together built the Standard Flour Mills, which for years were the most extensive in the state of Oregon. In 1863 Kellogg built the sternwheeler "Senator", which he sold to the People's Transportation Company. Kellogg became an owner of the People's Transportation Company in 1864. In 1867, Kellogg superintended the building of a basin above Willamette Falls, in 1867, which made it