Super Bowl the decade. They would become only the second team in the history of the NFL to do so (after the 1990s Dallas Cowboys). In Super Bowl XXXVI, first-year starting quarterback Tom Brady led his team to a 20–17 upset victory over the St. Louis Rams. Brady would go on to win the MVP award for this game. The Patriots also won Super Bowls XXXVIII and XXXIX defeating the Carolina Panthers and the Philadelphia Eagles respectively. This four-year stretch of Patriot dominance was interrupted by the Tampa Bay Buccaneers' 48–21 Super Bowl XXXVII victory over the Oakland Raiders. The Pittsburgh Steelers
Crash the Super Bowl The Crash the Super Bowl spot, "UnderDog", was ranked the second best commercial on the USA Today ad Meter so the team that made that entry won a bonus of $600,000. On September 15, 2010, Frito-Lay announced that Pepsi Max was joining Doritos for the 2010–2011 installment of the annual contest. Consumers could submit 30 second commercials for either product. Judges selected five Pepsi Max finalists and five Doritos finalists. Three commercials for each product then aired during the 2011 Super Bowl. The Doritos' commercial "Pug Attack" tied for first place on the USA Today Ad Meter poll and its