Mattel Matson sold his share to Handler due to poor health, and Handler's wife Ruth took Matson's role. In 1947, the company had its first hit toy, a ukulele called "Uke-A-Doodle". The company incorporated the next year in California. Mattel became the first year-round sponsor of the "Mickey Mouse Club" TV series in 1955. The Barbie doll debuted in 1959, becoming the company's best-selling toy in history. In 1960, Mattel introduced Chatty Cathy, a talking doll revolutionizing the toy industry, which led to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s. The company went public in
Oxford (toy company) Oxford (toy company) Oxford Co., Ltd. () is a South Korean toy company, based in Busan, that makes interlocking brick toys. The company was first founded in 1961 as Dongjin Ind. Corp. In 1971, toy sales company Daegoo Lucky toy corp was established. In 1972, toy sales company Busan Lucky toy corp was established. In 1984, toy manufacturer PAPA toy Ind. Corp. was established. In 1992, PAPA was renamed to Oxford co., ltd. The company's small sized blocks are compatible with Lego brand bricks, and the company makes blocks in larger sizes for younger children. Oxford has licenses to make