James Cameron first feature film since 1997's "Titanic". It is composed almost entirely of computer-generated animation, using a more-advanced version of the "performance capture" technique used by director Robert Zemeckis in "The Polar Express". James Cameron had written an 80-page scriptment for "Avatar" in 1995 and announced in 1996 that he would make the film after completing "Titanic". In December 2006, Cameron explained that the delay in producing the film since the 1990s had been to wait until the technology necessary to create his project was advanced enough, since at the time no studio would finance for the development of the visual
Blockbuster LLC portray the brand as family-friendly. However, the company did carry R-rated and unrated films. Blockbuster Entertainment Inc. ran an awards show annually from 1995 to 2001 called the "Blockbuster Entertainment Awards". In November 2001, Blockbuster announced that it would cancel the 2002 award show following concerns about viewership and celebrity attendance after the September 11 attacks. Blockbuster Express was a movie-rental kiosk brand sublicensed for use by licensee NCR Corporation. In 2011, nearly 10,000 Blockbuster Express kiosks were in operation. Apart from the license to use the Blockbuster brand name, Blockbuster Express kiosks are unrelated to Blockbuster LLC, its stores,