Straight razor King C. Gillette: a double-edged safety razor with replaceable blades. These new safety razors did not require any serious tutelage to use. The blades were extremely hard to sharpen, and were meant to be thrown away after one use, and rusted quickly if not discarded. They also required a smaller initial investment, although they cost more over time. Despite its long-term advantages, the straight razor lost significant market share. As shaving became less intimidating and men began to shave themselves more, the demand for barbers providing straight razor shaves decreased. Since 2012, production of straight razors has increased multifold. Straight
Safety razor entitled "Fuck Everything, We're Doing Five Blades" predicted the release of five-blade cartridges, two years before their commercial introduction. South Korean manufacturer Dorco released their own six-blade cartridge in 2012, and later released a seven-blade cartridge. Gillette has also produced powered variants of the Mach3 (M3Power, M3Power Nitro) and Fusion (Fusion Power and Fusion Power Phantom) razors. These razors accept a single AAA battery which is used to produce vibration in the razor; this action was purported to raise hair up and away from the skin prior to being cut. These claims were ruled in an American court as "unsubstantiated