Breakfast cereal he launched the Cornflakes brand, which overnight captured a national market. Soon there were forty rival manufacturers in the Battle Creek area. His brother William K. Kellogg (1860–1951) worked for him for many years until, in 1906, he broke away, bought the rights to Cornflakes, and set up the Kellogg Toasted Corn Flake Company. William Kellogg discarded the health food concept, opting for heavy advertising and commercial taste appeal. Later, his signature on every package became the company trademark. The second major innovator in the cereal industry was Charles W. Post, a salesman who was admitted to Kellogg's sanitarium as
Samuel Kellogg she was seventy-seven. The wedding was a notable event. Samuel Kellogg Samuel Kellogg (February 19, 1673 – October 13, 1757) was a member of the Connecticut House of Representatives from Norwalk in the May 1714 session. He was the son of Daniel Kellogg, the Norwalk settler and Bridget Bouton. Samuel owned land in what is now New Canaan, including property on Marvin's Ridge, and Clapboard Hill. In 1703, he was the collector of Norwalk. In 1705 and 1714, he was a selectman. On June 3, 1723, he was appointed to a committee to seat the new meeting house. He was