Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
John Harvey Kellogg problems with James Caleb Jackson who already sold a wheat cereal under that name. In 1881, under threat of a lawsuit by Jackson, Kellogg changed the Sanitarium cereal's name to "Granola". It was used initially by patients at the Sanitarium, but slowly began to build up a following among former patients. In 1890, John formed the Sanitas Food Company to develop and market food products. The Kelloggs are best known for the invention of the famous breakfast cereal corn flakes. The development of the flaked cereal in 1894 has been variously described by those involved: Ella Eaton Kellogg, John Harvey