Super Bowl the 20 Super Bowls during these two decades, including 13 straight from Super Bowl XIX to Super Bowl XXXI. The NFC's winning streak was only interrupted when the Los Angeles Raiders routed the Washington Redskins, 38-9 in Super Bowl XVIII. The most successful team of the 1980s was the San Francisco 49ers, which featured the West Coast offense of Hall of Fame head coach Bill Walsh. This offense was led by three-time Super Bowl MVP and Hall of Fame quarterback Joe Montana, Super Bowl MVP and Hall of Fame wide receiver Jerry Rice, running back Roger Craig, and defensive safety/cornerback
Super Bowl XL ad). Agency BBDO was the biggest single producer of commercials, creating 19. ABC also aired several 60-second commercials for some of its shows, including "Lost", "Desperate Housewives", and "Grey's Anatomy". Notably, this was the first Super Bowl during which commercials, in addition to the game itself, were broadcast in HDTV. During typical HDTV broadcasts at the time, commercials themselves were broadcast in standard definition. Google Video and America Online each catalogued ads for later viewing. The "USA Today Super Bowl Ad Meter" and ADBOWL, which both measure viewer online reaction to all Super Bowl ads, found the Bud Light "Magic