Shaving razor was essentially a small piece of a straight razor attached to a handle using a clamp mechanism. Before each shave the blade had to be attached to a special holder, stropped with a leather belt, and placed back into the razor. After a time, the blade needed to be honed by a cutler. In 1895, King Camp Gillette invented the double-edged safety razor, which utilised inexpensive, disposable blades sharpened from two sides. It took him until 1901 to build a working, patentable model, and commercial production began in 1903. The razor gained popularity during World War I when the
Razor loss, but the replacement blades earned a high margin and provided continuous sales. They were immensely successful because of advertising campaigns and slogans denigrating the straight razor's effectiveness and questioning its safety. These new safety razors did not require any serious tutelage to use. The blades were extremely hard to sharpen, and were meant to be thrown away after one use, and rusted quickly if not discarded. They also required a smaller initial investment, though they cost more over time. Despite its long-term advantages, the straight razor lost significant market share. And as shaving became less intimidating and men began