Sinclair C5 of Liverpool, which planned to sell 1,000 of them to an Egyptian businessman for use on a university campus while another 1,500 were intended to be sold in the UK. Many reasons have been suggested for the failure of Sinclair Vehicles and what Dale calls "the jigsaw of the C5's disappointment". One of the receivers of Sinclair Vehicles, John Sapte, suggested that Sinclair had taken the wrong tack with its marketing of the C5: "It was presented as a serious transport, when perhaps it should have been presented as a luxury product, an up-market plaything." Ellar's director Maurice Levensohn took
Clive Sinclair kit, the MK14, based on the National SC/MP chip. By July 1978, a personal computer project was under way. When Sinclair learned the NewBrain could not be sold at below £100 as he envisaged, he turned to a simpler computer. In May 1979 Jim Westwood started the ZX80 project at Science of Cambridge; it was launched in February 1980 at £79.95 in kit form and £99.95 ready-built. In November, Science of Cambridge was renamed Sinclair Computers Ltd. In March 1981, Sinclair Computers was renamed again as Sinclair Research Ltd and the Sinclair ZX81 was launched at £49.95 in kit form