Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Mary Craig Sinclair Mary Craig Sinclair Mary Craig Sinclair (1882–1961) was a writer and the wife of Upton Sinclair. She was born Mary Craig Kimbrough in Greenwood, Mississippi on February 12, 1882, the oldest child of Mary Hunter (Southworth) and Allan McCaskill Kimbrough, a judge. Beginning at age 13, Mary studied at the Mississippi State College for Women (starting with what were essentially high school classes) and graduated from the Gardner School for Young Ladies in New York City in 1900. Her father was a wealthy attorney with banking interests, and a member of one of the oldest elite Mississippi families. Kimbrough (called