Carl Lewis leg of the race; he broke the tape with a time of 37.83 s, setting a new world record. Although Lewis had achieved what he had set out to do—matching Jesse Owens' feat of winning four gold medals in the same events at a single Olympic Games—he did not receive the lucrative endorsement offers that he had expected. The long jump controversy was one reason and his self-congratulatory conduct did not impress several other track stars: "He rubs it in too much," said Edwin Moses, twice Olympic gold medalist in the 400 m hurdles. "A little humility is in order.
Michael Phelps in the event as well as his 4th in the Games. He became the first swimmer to win the same individual event four times, surpassing the previous record of three held by Dawn Fraser and Krisztina Egerszegi. He also became the third Olympian to win the same individual event four times, after athletes Al Oerter and Carl Lewis. With that 13th individual gold medal, Phelps broke a 2,168-year-old ancient Olympic record, set by Leonidas of Rhodes, who had held the most Olympic individual titles of all time, with twelve. In the 100 m butterfly, Phelps was defeated in his last