Super Bowl XXIII "cursive font" logo during this broadcast. Before, it was just the 1986 peacock logo with "NBC SPORTS" in their generic corporate font. With the win, the 49ers became the first team to win Super Bowls televised on three different networks (CBS–XVI, ABC–XIX, and NBC). Since then, the Washington Redskins (in 1992), the Green Bay Packers (in 1997), the Pittsburgh Steelers (in 2006), the New York Giants (in 2008), and the New England Patriots (in 2015) have accomplished this same feat. The movie "Brotherhood of the Rose" aired after the game. This game also marked the debut of the USA Today
Super Bowl VIII Cowboys, 27–10, in the playoffs. Meanwhile, the Dolphins defeated the AFC Central champion Cincinnati Bengals 34–16 in the divisional round, and the AFC West Champion Oakland Raiders, 27–10 for the AFC Championship. The Dolphins were the first team to appear in three consecutive Super Bowls. Just as in the regular season, Miami relied primarily on their run game in the playoffs, racking up 241 rushing yards against Cincinnati and 266 vs the Raiders. The ground game was particularly crucial against Oakland, as it enabled them to win despite completing just 3 of 6 passes for 34 yards in the game.