Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Clive Sinclair (author) Clive Sinclair (author) Clive John Sinclair (19 February 1948 – 5 March 2018) was a British author who published several award-winning novels and collections of short stories, including "The Lady with the Laptop" and "Bedbugs". Sinclair, who was born into a Jewish family originally named Smolensky, grew up in Hendon, North London, and was educated at the University of East Anglia (BA, PhD), the University of California, Santa Cruz, and at the University of Exeter. Although his writing career began with short stories that appeared in magazines and journals, his first book was a novel – "Bibliosexuality" – which was