Boeing 707 Douglas competition, Boeing soon realized this would not provide a viable payload, so it widened the fuselage to to allow five-abreast seating and use of the KC-135's tooling. Douglas Aircraft had launched its DC-8 with a fuselage width of . The airlines liked the extra space and six-abreast seating, so Boeing increased the 707's width again to compete, this time to . The first flight of the first-production 707-120 took place on December 20, 1957, and FAA certification followed on September 18, 1958. Both test pilots Joseph John "Tym" Tymczyszyn and James R. Gannett were awarded the first Iven C.
El Al ("Starting Dec. 23, the Atlantic Ocean will be 20% smaller") to promote its non-stop transatlantic flights. This was a bold step: the airline industry had never used images of the ocean in its advertising because of the widespread public fear of airline crashes. The advertisement, which ran only once, proved effective. Within a year, El Al's sales tripled. Despite the purchase of its Britannias and inauguration of non-stop transatlantic flights the airline remained unprofitable. When Efraim Ben-Arzi took over the company in the late 1950s, the Britannias were replaced in the next decade by the Boeing 707 and Boeing 720