Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Personal public transport such as bus, rail, taxi and rapid transit as well as paratransit and personal rapid transport. Instead of utilizing routes, in the way that traditional public transport does, a PPT system operates within a defined area, termed the coverage area. Vehicles can be found or left anywhere the law allows within that area or at specific locations within the coverage area. Examples of specific locations can be public or private demarcated areas shared with other vehicles or specific station locations. The vehicle is designed to cater to an individual user or a small party’s transport needs. The vehicles are intended