Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Clive Steele Clive Steele Major General Sir Clive Selwyn Steele, (30 September 1892 – 5 August 1955) was an engineer and a senior officer of the Australian Army who served in both the First and Second World Wars. He was instrumental in the expansion of the Royal Australian Engineers (RAE) in preparation for the war against Japan. Born on 30 September 1892 at Canterbury, Melbourne the son of Herbert Selwyn Steele and Alice Lydia née Sinclair, Clive was educated at Scotch College (prefect and captain of boats, 1910), and the University of Melbourne (B.C.E. 1919). He joined the Militia in 1912. Appointed