Super Bowl the decade. They would become only the second team in the history of the NFL to do so (after the 1990s Dallas Cowboys). In Super Bowl XXXVI, first-year starting quarterback Tom Brady led his team to a 20–17 upset victory over the St. Louis Rams. Brady would go on to win the MVP award for this game. The Patriots also won Super Bowls XXXVIII and XXXIX defeating the Carolina Panthers and the Philadelphia Eagles respectively. This four-year stretch of Patriot dominance was interrupted by the Tampa Bay Buccaneers' 48–21 Super Bowl XXXVII victory over the Oakland Raiders. The Pittsburgh Steelers
Crash the Super Bowl the game from a private box in the stadium. The ad that won the public vote was "Free Doritos" by Joe and Dave Herbert of Batesville, IN. "Free Doritos" did score the #1 spot on the 2009 Ad Meter poll and the Herbert Brothers won the million dollar bonus. Frito-Lay also decided to air a bonus Crash the Super Bowl ad, "The Power of the Crunch", later in the game. The third installment of the Crash the Super Bowl commercial contest was launched in the fall of 2009. In this version of the contest, fans were encouraged to "Take the