Super Bowl XXIII "cursive font" logo during this broadcast. Before, it was just the 1986 peacock logo with "NBC SPORTS" in their generic corporate font. With the win, the 49ers became the first team to win Super Bowls televised on three different networks (CBS–XVI, ABC–XIX, and NBC). Since then, the Washington Redskins (in 1992), the Green Bay Packers (in 1997), the Pittsburgh Steelers (in 2006), the New York Giants (in 2008), and the New England Patriots (in 2015) have accomplished this same feat. The movie "Brotherhood of the Rose" aired after the game. This game also marked the debut of the USA Today
Super Bowl XV Raiders became the first team to appear in a Super Bowl in three different decades (1960s, 1970s and 1980s), having previously played in Super Bowls II and XI. The game was broadcast in the United States by NBC, with Dick Enberg handling the play-by-play duties (Enberg's first Super Bowl in that role) and Merlin Olsen serving as color analyst. (John Brodie and Len Dawson, in a separate broadcast booth, also provided occasional analysis during the game.) Bryant Gumbel and Mike Adamle of "NFL '80" anchored the pregame, halftime, and postgame coverage. Also taking part on NBC's coverage of the game