Super Bowl XXIV by completing 13 consecutive passes during the game. Montana became the third player in league history to win both the Super Bowl MVP and the AP Most Valuable Player Award during the same season, after Bart Starr and Terry Bradshaw who did so in the 1966 and 1978 seasons, respectively. NFL owners voted to award Super Bowl XXIV to New Orleans, Louisiana on March 14, 1985 during their March 10–15, 1985 meetings held in Phoenix. This would be a record seventh time that New Orleans hosted the Super Bowl. Tulane Stadium was the site of Super Bowls IV, VI, and
Super Bowl LI Reeves. This was also Brady's seventh Super Bowl appearance, the most appearances by a player in Super Bowl history. The Atlanta Falcons, under second-year head coach Dan Quinn, finished the 2016 season with an 11–5 record, earning them the No. 2 seed in the NFC playoffs. It was a big reversal of declining fortunes for the team, who had failed to qualify to play in the playoffs in each of the last three seasons. The Falcons were loaded with offensive firepower, leading all NFL teams in scoring with 540 points. Nine-year veteran quarterback Matt Ryan earned the NFL MVP and