John Harvey Kellogg and in 1898 released the first batch of Sanitas Toasted Corn Flakes. A modified version with a longer shelf life was released in 1902. By that time, both "Granose Biscuits" and "Granose Flakes" were available. Will Kellogg continued to develop and market flaked cereal. When he proposed adding sugar to the flakes, John would not agree to the change. So, in 1906, Will started his own company, the Battle Creek Toasted Corn Flake Company. This marked the start of a decades-long feud between the brothers. Will's Battle Creek Toasted Corn Flake Company would eventually became the Kellogg Company, while John
Joseph Kellogg (sternwheeler) head of navigation, from Kelso, near the mouth of the river. Instead, "Joseph Kellogg" would run on the Cowlitz, but only to Ostrander, Washington, about four miles upriver from Kelso. In May 1911, "Joseph Kellogg" was taken off the Cowlitz River route to have a new boiler and sternwheel shaft installed at the Supple yard in Portland. In place of Joseph Kellogg the "Sarah Dixon" would be operated on the Cowlitz river run under charter from the Shaver Transportation Company. Kellogg Transportation Co. was reported to be considering building a new shallow-draft steamer with the machinery removed from the "Joseph