Super Bowl XXIV by completing 13 consecutive passes during the game. Montana became the third player in league history to win both the Super Bowl MVP and the AP Most Valuable Player Award during the same season, after Bart Starr and Terry Bradshaw who did so in the 1966 and 1978 seasons, respectively. NFL owners voted to award Super Bowl XXIV to New Orleans, Louisiana on March 14, 1985 during their March 10–15, 1985 meetings held in Phoenix. This would be a record seventh time that New Orleans hosted the Super Bowl. Tulane Stadium was the site of Super Bowls IV, VI, and
Super Bowl commercials much as we would have liked". At Super Bowl XLIX, Intuit did not hold the promotion, but still aired an ad for its own TurboTax product. The contest returned in 2015 for Super Bowl 50, and was won by Death Wish Coffee. Disney Parks is known for an advertising campaign associated with the Super Bowl entitled "What's Next?", but more popularly known as "I'm going to Disney World!". The ads feature a player from the winning team (typically the MVP) responding with the eponymous declaration after being asked what they would do after the game. These ads typically premiere on