Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
The Road to Wellville (film) bath, and the discovery of yet another death, Will suffers a breakdown, flees the sanitarium, gets drunk and eats meat. At a restaurant, he meets Ossining, and agrees to invest $1,000 in his health food business. Will returns drunk to the sanitarium, where he is reprimanded by Dr. Kellogg and is abandoned by a distraught Eleanor. Ossining's business is a disaster, with no edible product. He and the partners resort to stealing Kellogg's cornflakes and repackaging them in their own boxes. Ossining meets his aunt, his sole investor, on visiting day at Kellogg's sanitarium, and is there exposed as a