Coca-Cola Zero Sugar Coca-Cola Zero Sugar Coca-Cola Zero Sugar, also called Coke Zero Sugar, is a diet cola produced by The Coca-Cola Company. In some countries it is sold as Coca-Cola No Sugar. Coca-Cola Zero Sugar replaced an earlier drink, known as Coca-Cola Zero and Coke Zero, which was similarly a no-calorie cola. Many fans of Coke Zero were furious about the change. Coca-Cola Zero was Coca-Cola's largest product launch in 22 years. The global campaign was done by creative agency Crispin Porter + Bogusky. It was marketed as having a taste that is indistinguishable from standard Coca-Cola, as opposed to Diet Coke,
Coca-Cola Zero Sugar which has a different flavor profile. In 2017, despite increasing sales in the United States, the Coca-Cola Company announced that Coca-Cola Zero would be replaced by Coca-Cola Zero Sugar, intended to taste more like standard Coca-Cola. Coca-Cola Zero Sugar was first tested in the United Kingdom in June 2016, with plans to roll it out in other countries in the following months. Many fans of Coke Zero were outraged and discouraged about the new flavor. "The Washington Post" noted Coke Zero is very popular, and that fans compared the change to the launch of New Coke in 1985. In Australia,