Ruth Handler Club children's television show, Mattel invested heavily in television advertising. The TV commercials for the Barbie doll paid off and Barbie rocketed Mattel and the Handlers to fame and fortune. Subsequently, they would add a boyfriend for Barbie named Ken, after the Handlers' son, and many other "friends and family" to Barbie's world. Handler was diagnosed with breast cancer in 1970. She had a modified radical mastectomy, which was often used at the time to combat the disease, and because of difficulties in finding a good breast prosthesis, she decided to make her own. Handler went on to found a
Elliot Easton 2013, the Gibson Guitar Company launched the Elliot Easton "Tikibird" Firebird guitar, which is a modified version of their Firebird model. Elliot Easton married twice and is now married to his second wife Jill Easton. He has a daughter Sydney from his first marriage. He lives in Bell Canyon, California. Guns N' Roses and Velvet Revolver guitarist Slash has cited Easton as one of his musical influences. Elliot Easton Elliot Easton (born Elliot Steinberg, December 18, 1953, in Brooklyn, New York) is an American musician, guitarist, singer and songwriter. He plays lead guitar and sings backing vocals for the Cars.