The Super Bowl Shuffle Best Show on WFMU", Scott Aukerman of "Comedy Bang! Bang!", David Wain of "The State" and Stella, Kyle Kinane, and Dave Hill), and other notables (wrestler Colt Cabana and internet cat celebrity Lil Bub). Organized by radio host Sean Cannon with production from musician Alexander Smith, all proceeds from sales were to be donated to Reading Is Fundamental. The Super Bowl Shuffle "The Super Bowl Shuffle" is a rap song performed by players of the Chicago Bears football team in . It was released December 3, 1985 and recorded the day after their only loss of the season at the
Crash the Super Bowl Ad Meter poll. Later in the game, Frito-Lay surprised the finalists by also airing a second Crash the Super Bowl ad, "Check Out Girl." In December 2007, Time.com named "Live the Flavor" the 9th best commercial of the year. Frito-Lay's PR company, Ketchum Inc., won a Golden World Award from the International Public Relations Association for their work on the 2006–2007 Crash the Super Bowl contest. According to the IPRA, the competition led to a 12% increase in sales of Doritos in January, 2007 and nearly one million people visited the Crash The Super Bowl website to view the submissions