Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Clive Sinclair 1,000 a month, placing orders with suppliers for 10,000 of each component to be delivered. Sinclair wrote a book for Bernard's Publishing, "Practical transistor receivers Book 1", which appeared in January 1959. It was re-printed late that year and nine times subsequently. His practical stereo handbook was published in June 1959 and reprinted seven times over 14 years. The last book Sinclair wrote as an employee of Bernard's was "Modern Transistor Circuits for Beginners", published in May 1962. At Bernard Babani he produced 13 constructors' books. In 1961 Sinclair registered Sinclair Radionics Ltd. His original choice, "Sinclair Electronics", was taken;