George Fenneman series, and then with John Stephenson when Dragnet returned to TV in 1967. It was Fenneman's voice which announced, "The story you are about to see is true. The names have been changed to protect the innocent." while Stephenson would be heard at the end of the episode describing the court trials and verdicts. He was the principal commercial announcer for the radio version of "Gunsmoke", and frequently introduced "Matt Dillon" (William Conrad) after the episode to extoll the virtues of L&M or Chesterfield cigarettes. He appeared on screen in the 1951 film "The Thing from Another World" and the
Gunsmoke was backed on that Capitol record by Rex Koury and the radio "Gunsmoke" orchestra. William Lava composed the original theme music for television, as noted in the program credits. Other notable composers included: The "Gunsmoke" brand was used to endorse numerous products, from cottage cheese to cigarettes. Lowell Toy Manufacturing Corporation ("It's a Lowell Game") issued "Gunsmoke" as their game No. 822. Other products include "Gunsmoke" puzzles, In 1985, Capcom released a video game for the arcade (and its corresponding game for the NES in 1988) with a Western theme, called "Gun.Smoke". Other than the Western theme, the show and