Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Clive Gallop Clive Gallop Colonel Reginald Clive Gallop (4 February 1892 - 7 September 1960) was an engineer, racing driver and First World War pilot. He was one of the team which developed their first engine for Bentley Motors. Clive Gallop joined the Royal Flying Corps, flying aeroplanes over the Western Front. He commanded a number of flights, including No. 56 Squadron. London racing driver, motor vehicle dealer and engineer W. O. Bentley had suggested aluminium pistons to his car supplier Doriot, Flandrin & Parant and had them installed in those cars he imported. Following commissioning on the outbreak of war as