Carl Lewis leg of the race; he broke the tape with a time of 37.83 s, setting a new world record. Although Lewis had achieved what he had set out to do—matching Jesse Owens' feat of winning four gold medals in the same events at a single Olympic Games—he did not receive the lucrative endorsement offers that he had expected. The long jump controversy was one reason and his self-congratulatory conduct did not impress several other track stars: "He rubs it in too much," said Edwin Moses, twice Olympic gold medalist in the 400 m hurdles. "A little humility is in order.
Carl Lewis he failed to qualify for the American team, and Lewis won at Helsinki with relative ease. His winning leap of defeated silver medalist Jason Grimes by . He also won the 100 m with relative ease. There, Calvin Smith who had earlier that year set a new world record in the 100 m at altitude with a 9.93 s performance, was soundly beaten by Lewis 10.07 s to 10.21 s. Smith won the 200 m title, an event which Lewis had not entered, but even there he was partly in Lewis' shadow as Lewis had set an American record in