Liddle Kiddles Liddle Kiddles Kiddles were dolls originally produced by toymakers Mattel Inc. in 1965. They were introduced at the 1966 New York Toy Fair and put on the market soon after. Initially about 3 inches tall, they were tiny by doll standards. The sensation they created in the toy world caused other toy companies to produce their own tiny dolls. Mattel founder Elliot Handler oversaw the project. He told engineers and sculptors that he wanted the dolls to resemble little children in neighborhoods across America. Martha Armstrong-Hand, the famous doll sculptor at Mattel, made the first Kiddles in 1965. She explained
Welly (toy company) Welly (toy company) Welly Die Casting Factory Limited is a manufacturer of die-cast toy cars and has been in the scale model business since 1979. The company's factories are located in Guangdong Province of China, and employ over 3000 workers. At the beginning of the 1980s, Welly mainly produced die-cast toy cars roughly 3 inches in length (approx. ). 4.75 inch die-cast toy cars (approx. ) were added later that decade. In the 1990s, the company developed models, then added 1:18 scale ones. Welly currently manufactures a wide range of scales for its customers, namely , , , 1:38, ,