Coca-Cola to create a special version of the famous Coca-Cola Contour bottle. A number of other limited edition bottles by fashion designers for Coca-Cola Light soda have been created in the last few years. In 2009, in Italy, Coca-Cola Light had a Tribute to Fashion to celebrate 100 years of the recognizable contour bottle. Well known Italian designers Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino, and Versace each designed limited edition bottles. Pepsi, the flagship product of PepsiCo, The Coca-Cola Company's main rival in the soft drink industry, is usually second to Coke in sales, and outsells Coca-Cola in some
Coca-Cola Amatil is the bottler of Coca-Cola products in Australia, New Zealand, Indonesia, Papua New Guinea, Fiji, and Samoa. Coca-Cola Amatil is listed on the Australian Securities Exchange, however The Coca-Cola Company has a 29.37% shareholding in Coca-Cola Amatil, as it does with each of its primary or "anchor" bottlers in the worldwide Coca-Cola system. At the same time, Coca-Cola Amatil is joint owner with The Coca-Cola Company of Coca-Cola Bottling Indonesia (CCBI). The company's Australian origins date back to 1904 as the tobacco company British Tobacco (Australia). Its first foray into soft drinks came in 1964 with the purchase of Coca-Cola