Mattel Matson sold his share to Handler due to poor health, and Handler's wife Ruth took Matson's role. In 1947, the company had its first hit toy, a ukulele called "Uke-A-Doodle". The company incorporated the next year in California. Mattel became the first year-round sponsor of the "Mickey Mouse Club" TV series in 1955. The Barbie doll debuted in 1959, becoming the company's best-selling toy in history. In 1960, Mattel introduced Chatty Cathy, a talking doll revolutionizing the toy industry, which led to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s. The company went public in
Cyclops (toy company) Toy of the Year and Wheel Toy of the Year awards. In the 1970s that company was facing bankruptcy and was taken over by another British company. In the late 1980s the toys were being manufactured offshore, but it was returned to Australian ownership when purchased by Hunter Toyline Pty Ltd (Now Hunter Leisure Pty Ltd) in 1992. Cyclops Toys were a major part of Australian childhood. Although the original style of toy is no longer available their appeal has continued as they are viewed as Australian icons and for many bring back memories of childhood. Groups such as Pedalmania