The Coca-Cola Company become available in many different flavors now such as grape, peach, grapefruit, apple, pineapple, and strawberry. In 1961, Coca-Cola introduced Sprite, a lemon-lime soft drink, and another of the company's bestsellers and its response to 7 Up. Tab was Coca-Cola's first attempt to develop a diet soft drink, using saccharin as a sugar substitute. Introduced in 1963, the product is still sold today, although its sales have dwindled since the introduction of Diet Coke. Coca-Cola South Africa also released Valpre Bottled "still" and "sparkling" water. In 1969, the company released Simba, which was a take on Mountain Dew, and had
Coca-Cola Vanilla Australia, France, Russia, Malaysia, and Germany. From February 19, 2007, Vanilla Coke was re-introduced into New Zealand. The official re-introduction of Vanilla Coke in the US began May 25, 2007 at the World of Coca-Cola Museum in Atlanta, Georgia. The Coca-Cola Company announced a partnership with Edy's Ice Cream to co-advertise with Coke on the launch, and featured a 10-ton Vanilla Coke float, which was certified by the Guinness World Records as the largest ice cream float in the world. A Coca-Cola Vanilla Zero has also been introduced. The re-released Coca-Cola Vanilla features a new packaging design. The advertising campaign