Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Clive Sinclair These included Anamartic Ltd. (wafer-scale integration), http://www.ivorcatt.org/icrew2003jun_0002.htm , Shaye Communications Ltd. (CT2 mobile telephony) and Cambridge Computer Ltd. (Z88 portable computer and satellite TV receivers). By 1990, Sinclair Research consisted of Sinclair and two other employees, and its activities have since concentrated on personal transport, the Zike electric bicycle, Zeta bicycle motor and the A-bike folding bicycle. By 1997, Sinclair Research consisted of Sinclair himself. By 2003, Sinclair Research was collaborating with Hong Kong-based firm Daka. A laboratory was set up for Daka near Croydon to develop products on a royalty basis. The two firms collaborated on a Sea Scooter