James Bond in film process. Connery, however, was somewhat resigned to the project, lacking the enthusiasm he sported for "Thunderball". A press conference on his arrival had been tense, "soured by aggressive questioning of Connery's crumpled, jet-lagged appearance". Primary and secondary photography finished in December; the special effects filming for the space scenes were undertaken between January and March 1967, prior to the film's release on 12 June. The cinema posters for the film stated "Sean Connery IS James Bond", to distance the Eon-produced picture from the independent "Casino Royale", which had been released two months earlier. However, during the production, Connery announced that
Motifs in the James Bond film series for the film: "you put in three girls ... Girl number one is pro-Bond. She stays around roughly through the first reel of the picture. Then she is bumped off by the enemy, preferably in Bond's arms." The next girl is anti-Bond and normally captures him, but Bond will save himself by using his charm and sexual potency: she is normally killed midway through the film. Girl number three will survive and end the film in Bond's embrace. Academic Kimberly A. Neuendorf notes that James Bond promotes stereotypical, sex-typed male attitudes, especially when interacting with women and in doing so