Norman Macdonnell an anthology series they had done. Their boss at CBS, Harry Ackerman, and other network executives dismissed that title, preferring "Gunsmoke", a program heading that Ackerman himself was credited with conceiving. Once given permission to proceed with "Gunsmoke", Macdonnell began developing a detailed production schedule for the new series' 30-minute episodes and arranging auditions to cast its recurring characters. His and Meston’s "Jeff Spain" soon became United States Marshal Matt Dillon, and veteran voice actor William Conrad was chosen by Macdonnell, Meston, and two other CBS screeners to portray that lead character. Other seasoned actors soon filled the needed regular
Matt Dillon (Gunsmoke) empty barroom. Matt's sincerity is obvious inasmuch as he himself sometimes finds that the respectable citizens of Dodge City regard him with trepidation (and even suspicion) because his job involves being "...paid to handle a bad element." It is apparent that the incident at the dance has considerably strengthened the bond and the trust between Matt and Kitty. In a 1949 audition show (or pilot) for the radio series, the character was named "Mark Dillon", but by 1952, when the regular series aired, the name had been changed to Matt Dillon. When the program came to television in 1955, the