Super Bowl XXIV by completing 13 consecutive passes during the game. Montana became the third player in league history to win both the Super Bowl MVP and the AP Most Valuable Player Award during the same season, after Bart Starr and Terry Bradshaw who did so in the 1966 and 1978 seasons, respectively. NFL owners voted to award Super Bowl XXIV to New Orleans, Louisiana on March 14, 1985 during their March 10–15, 1985 meetings held in Phoenix. This would be a record seventh time that New Orleans hosted the Super Bowl. Tulane Stadium was the site of Super Bowls IV, VI, and
Super Bowl XX the game. After trumpeter Wynton Marsalis performed the national anthem, Bart Starr, MVP of Super Bowl I and Super Bowl II, tossed the coin. The performance event group Up with People performed during the halftime show titled "Beat of the Future". Up with People dancers portrayed various scenes into the future. This was the last Super Bowl to feature Up with People as a halftime show, though they later performed in the Super Bowl XXV pregame show. The halftime show was dedicated to the memory of Dr. Martin Luther King Jr. (the first observance of Martin Luther King Jr. Day