Super Bowl XLIX became only the fourth team to win a Super Bowl despite losing the turnover battle (after the Baltimore Colts in Super Bowl V and the Pittsburgh Steelers in both Super Bowls XIV and XL). In winning, Brady became the third quarterback in NFL history with four Super Bowl victories. Brady was also named MVP for a third time, tying the record set by Joe Montana. The Seahawks became the first defending champion since the Green Bay Packers in Super Bowl XXXII to lose in the Super Bowl the next year. This also marked the 10th consecutive Super Bowl without a
Super Bowl XL the U.S. automotive industry. In a related note, Roger Penske, owner of a car dealership, racing team, and other related companies, headed the Super Bowl XL host committee. This was the first Super Bowl to be played on the newer FieldTurf surface; each of the previous Super Bowls had been played either on natural grass or on the first-generation AstroTurf. The Seahawks became the first team to have their full team name painted in their end zone for a Super Bowl, as their geographic location name (Seattle) was painted above the team nickname (Seahawks). In Super Bowl XLIII, the Arizona