Mattel the world's second largest toy maker in terms of revenue, after The Lego Group. In 2014, it ranked #403 on the Fortune 500 list. On January 17, 2017, Mattel named former Google executive Margo Georgiadis as CEO. Georgiadis stepped down as CEO of Mattel on April 19, 2018. Her last day was on April 26, 2018. Ynon Kreiz is now the new CEO of Mattel. The name Mattel is a portmanteau of Harold "Matt" Matson and Elliot Handler, the company's founders. Harold "Matt" Matson and Elliot Handler founded "Mattel" in 1945. The company sold picture frames, and later dollhouse furniture.
Ideal Toy Company Ideal from 1963–1980. Some of the company's most popular dolls during this period were Tammy (1962–1966), Flatsy dolls (1969–1973), Crissy (1969–1974), and Tressy (1970–1972). Popular Ideal toys in the 1970s included a full line of Evel Knievel toys, Snoopy toys, and the Tuesday Taylor and Wake-up Thumbelina dolls. For a short time, the company had a huge seller with the Magic Cube, which it imported from Hungary in 1980 and renamed Rubik's Cube. (Reference Packaging) https://www.ebay.com/itm/Vintage-1952-Lucille-Ball-Beautiful-I-Love-Lucy-Rag-Doll-Mint-in-Original-Box-/152788070611?_trksid=p2047675.l2557&ssPageName=STRK%3AMEBIDX%3AIT&nma=true&si=%252FkTztth6WWZnnOCVdUpZDONlz%252FY%253D&orig_cvip=true&rt=nc Ideal Toy Company Ideal Toy Company was an American toy company founded by Morris and Rose Michtom. During the post–World War II baby boom