Super Bowl XXIII "cursive font" logo during this broadcast. Before, it was just the 1986 peacock logo with "NBC SPORTS" in their generic corporate font. With the win, the 49ers became the first team to win Super Bowls televised on three different networks (CBS–XVI, ABC–XIX, and NBC). Since then, the Washington Redskins (in 1992), the Green Bay Packers (in 1997), the Pittsburgh Steelers (in 2006), the New York Giants (in 2008), and the New England Patriots (in 2015) have accomplished this same feat. The movie "Brotherhood of the Rose" aired after the game. This game also marked the debut of the USA Today
Super Bowl XXXVIII made it the second straight year that a team from the NFC South division made the Super Bowl, with the Tampa Bay Buccaneers winning Super Bowl XXXVII. The Patriots were seeking their second Super Bowl title in three years after posting a 14–2 record. NFL fans and sports writers widely consider this game one of the most well-played and thrilling Super Bowls; "Sports Illustrated" writer Peter King hailed it as the "Greatest Super Bowl of all time." Although neither team could score in the first and third quarters, they ended up with a combined total of 868 yards and 61