Super Bowl XXIV by completing 13 consecutive passes during the game. Montana became the third player in league history to win both the Super Bowl MVP and the AP Most Valuable Player Award during the same season, after Bart Starr and Terry Bradshaw who did so in the 1966 and 1978 seasons, respectively. NFL owners voted to award Super Bowl XXIV to New Orleans, Louisiana on March 14, 1985 during their March 10–15, 1985 meetings held in Phoenix. This would be a record seventh time that New Orleans hosted the Super Bowl. Tulane Stadium was the site of Super Bowls IV, VI, and
Super Bowl XLII served as the halftime show sponsor. The halftime show itself, produced by Don Mischer and White Cherry Entertainment in association with NFL Network, was nominated for an Emmy Award in 2009. Former Redskins quarterback Doug Williams, MVP in Super Bowl XXII, commemorating the twentieth anniversary of becoming the first African American quarterback to lead a team to victory in the Super Bowl, took part in the Vince Lombardi Trophy presentation ceremony after the game. Eli Manning was awarded the Pete Rozelle Trophy for being named MVP, and also received the keys to a 2009 Cadillac Escalade hybrid SUV. Though not