Carl Lewis leg of the race; he broke the tape with a time of 37.83 s, setting a new world record. Although Lewis had achieved what he had set out to do—matching Jesse Owens' feat of winning four gold medals in the same events at a single Olympic Games—he did not receive the lucrative endorsement offers that he had expected. The long jump controversy was one reason and his self-congratulatory conduct did not impress several other track stars: "He rubs it in too much," said Edwin Moses, twice Olympic gold medalist in the 400 m hurdles. "A little humility is in order.
Barrel jumping part of ABC's Wide World of Sports starting in the 1960s. Following the 1932 Winter Olympics in Lake Placid, double Olympic speed skating gold medalist Irving Jaffee, took a job as Winter Sports Director at the Borscht Belt entertainment mecca Grossinger's Catskill Resort Hotel. One of his innovations was to hold the World Barrel Jumping Championships. When his friend Roone Arledge began producing Wide World of Sports, it became a staple, first broadcast on January 14, 1962. It turned out to be a natural made for TV event years before Evel Knievel would gain attention for distance jumping objects like