James Cameron first feature film since 1997's "Titanic". It is composed almost entirely of computer-generated animation, using a more-advanced version of the "performance capture" technique used by director Robert Zemeckis in "The Polar Express". James Cameron had written an 80-page scriptment for "Avatar" in 1995 and announced in 1996 that he would make the film after completing "Titanic". In December 2006, Cameron explained that the delay in producing the film since the 1990s had been to wait until the technology necessary to create his project was advanced enough, since at the time no studio would finance for the development of the visual
Blockbuster LLC June 19, 2007, after a pilot program launched in late 2006, Blockbuster announced that it had chosen Blu-ray over HD DVD rental format to rent in a majority of its stores. In the pilot program, Blockbuster offered selected titles for rental and sale in 250 stores. Blockbuster stocked Blu-ray titles in almost 5,000 stores across the United States, Canada, the United Kingdom, Mexico, and Australia. On July 2, 2007, the company named James W. Keyes, former president and CEO of 7-Eleven, as the new chairman and CEO. He introduced a new business strategy that included enhancements to existing stores along