Coca-Cola to create a special version of the famous Coca-Cola Contour bottle. A number of other limited edition bottles by fashion designers for Coca-Cola Light soda have been created in the last few years. In 2009, in Italy, Coca-Cola Light had a Tribute to Fashion to celebrate 100 years of the recognizable contour bottle. Well known Italian designers Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino, and Versace each designed limited edition bottles. Pepsi, the flagship product of PepsiCo, The Coca-Cola Company's main rival in the soft drink industry, is usually second to Coke in sales, and outsells Coca-Cola in some
Coca-Cola Orange or "probably" buy the new drink. Coca Cola Orange was produced in 330ml cans, 500ml plastic bottles, and two litre plastic bottles. Coca Cola Orange is no longer available in the United Kingdom, except in Coca-Cola Freestyle fountain machines; the drink is also available in Latvia and Russia. Coca-Cola Orange was available for a limited time in the first half of 2017, in Brazil, as part of the brand's seasonal product portfolio. In Germany in the 1970s, Coca Cola sold its beverage Mezzo Mix a drink with a very similar if not exact formula as the Coca Cola meets orange.