Coca-Cola Bottling Company United and the largest privately held Coca-Cola bottler employing more than 10,000 employees. Coca-Cola UNITED is principally engaged in the production, marketing, and distribution of over 750 non-alcoholic beverages, which include over 200 no or low-calorie options. Among the brands are Coca-Cola, Coke Zero, Diet Coke, Sprite, Dr Pepper, Fanta, Dasani, Powerade, Minute Maid, and vitaminwater and many more under exclusive franchise agreements with The Coca-Cola Company and other soft drink manufacturers. Coca-Cola Bottling Company United Coca-Cola Bottling Company UNITED, Inc. is a private Coca-Cola bottling company headquartered in Birmingham, Alabama, USA. Coca-Cola UNITED is the largest privately held Coca-Cola bottler
The Coca-Cola Company division launched the Simply Orange brand of juices including orange juice. In 2016, Coca-Cola India introduced Vio (flavoured milk) to enter into the value-added dairy category. The product lays the foundation for Coca-Cola's new segment after carbonated beverages, water and juices. In 2004, perhaps in response to the burgeoning popularity of low-carbohydrate diets such as the Atkins diet, Coca-Cola announced its intention to develop and sell a low-carbohydrate alternative to Coke Classic, dubbed C2 Cola. C2 contains a mix of high fructose corn syrup, aspartame, sucralose, and Acesulfame potassium. C2 is designed to more closely emulate the taste of Coca-Cola