Breakfast cereal he launched the Cornflakes brand, which overnight captured a national market. Soon there were forty rival manufacturers in the Battle Creek area. His brother William K. Kellogg (1860–1951) worked for him for many years until, in 1906, he broke away, bought the rights to Cornflakes, and set up the Kellogg Toasted Corn Flake Company. William Kellogg discarded the health food concept, opting for heavy advertising and commercial taste appeal. Later, his signature on every package became the company trademark. The second major innovator in the cereal industry was Charles W. Post, a salesman who was admitted to Kellogg's sanitarium as
What Katie Did (company) What Katie Did (company) What Katie Did is a British lingerie design house founded in 1999 by Katie Thomas. In 1999, being unable to afford fully fashioned stockings, Thomas decided to invest in nylons to sell at The London Fetish Fair. This led to Thomas creating her own website. In 2002, What Katie Did's first reproduction of the Bullet bra was launched, the first to be produced in the country. The next year, the company opened a boutique in London Portobello. In 2010, Thomas was asked to advise on an bra of Marilyn Monroe that was put up for auction.