Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Brent Handler 1969 in Denver, Colorado, the son of Suzanne and Norton Handler. Norton Handler owned a series of clothing manufacturers and shared his passion for entrepreneurism and real estate with both Brent and his older brother Brad during their early years. Handler attended Thomas Jefferson High School (Denver), where he played tennis and basketball, and graduated in 1987. He earned his undergraduate business degree from the University of Colorado at Boulder in 1991. In 1995, Handler married Kirsten Sweetman. They have three children. Brother, Brad Handler, went on to become the first in-house attorney at eBay and later joined Brent as