Super Bowl XXXVII Raiders entered the game favored to win in their first Super Bowl in 19 years. They were also the first franchise to appear in the Super Bowl in four decades (1960s, 1970s, 1980s, 2000s; the 1990s was the only decade that they did not appear in the Super Bowl). However, much of the media hype surrounded the Gruden trade prior to the season. This forced league commissioner Paul Tagliabue to issue a statement that he might ban all future trades for coaches involving draft choices because it might compromise the draft. A distraction for the Raiders was that starting center
Super Bowl commercials roundly condemned, and it was today. GoDaddy did the right thing by swiftly promoting adoption." As a byproduct of the increased cost of ad time at the Super Bowl, financial software company Intuit made its debut at Super Bowl XLVIII by hosting a promotion known as "Small Business Big Game", in which small businesses with "inspiring" stories competed for a chance to earn a commercial during the Super Bowl funded by Intuit, as decided by user votes. Company CEO Brad D. Smith explained that the promotion was an extension of the company's goals to improve financial lives "in a way