John Harvey Kellogg and in 1898 released the first batch of Sanitas Toasted Corn Flakes. A modified version with a longer shelf life was released in 1902. By that time, both "Granose Biscuits" and "Granose Flakes" were available. Will Kellogg continued to develop and market flaked cereal. When he proposed adding sugar to the flakes, John would not agree to the change. So, in 1906, Will started his own company, the Battle Creek Toasted Corn Flake Company. This marked the start of a decades-long feud between the brothers. Will's Battle Creek Toasted Corn Flake Company would eventually became the Kellogg Company, while John
Clark Kellogg Clark Kellogg Clark Clifton Kellogg, Jr. (born July 2, 1961) is the former VP of player relations for the Indiana Pacers, the lead college basketball analyst for CBS Sports, and a former player in the National Basketball Association (NBA). Clark "Special K" Kellogg grew up in East Cleveland, Ohio, attended Chambers Elementary, W.H. Kirk Middle School (both in East Cleveland), and St. Joseph High School in Cleveland, Ohio, and had a high school basketball career generally regarded as the finest in Cleveland history. The highlight was a 79–65 loss in the state championship game to Columbus East that saw Kellogg