Breakfast cereal he launched the Cornflakes brand, which overnight captured a national market. Soon there were forty rival manufacturers in the Battle Creek area. His brother William K. Kellogg (1860–1951) worked for him for many years until, in 1906, he broke away, bought the rights to Cornflakes, and set up the Kellogg Toasted Corn Flake Company. William Kellogg discarded the health food concept, opting for heavy advertising and commercial taste appeal. Later, his signature on every package became the company trademark. The second major innovator in the cereal industry was Charles W. Post, a salesman who was admitted to Kellogg's sanitarium as
What I Was the austere self-sufficiency of the period, which appeals to Hilary. The sinking of England's eastern coastline is also often mentioned. The sunken city and Roman fort are the focus of a sailing expedition in the earlier part of the book. Later in the same year, Finn's shack becomes flooded. In the closing chapter, set in the mid-21st century, the old man's boat passes over the school, now completely consumed by the rising sea. What I Was What I Was is Meg Rosoff's third novel for young adults. The book was published in 2007, and was shortlisted for both the Costa