Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Ella Eaton Kellogg Ella Eaton Kellogg Ella Eaton Kellogg (April 7, 1853 - June 14, 1920) was an American pioneer in dietetics who taught and wrote on the subject. She was educated in Alfred University (B.A. 1872, A.M. 1875); and the American School Household Economics (1909). In 1875, Kellogg visited the Battle Creek Sanitarium, became interested in the subjects of sanitation and hygiene, and a year later enrolled in the Sanitarium School of Hygiene. Later on, she joined the editorial staff of "Good Health" magazine, and in 1879, married Dr. John Harvey Kellogg, superintendent of the Battle Creek Sanitarium. Kellogg was prominently identified