Sinclair C5 computers like the hugely successful ZX81 and ZX Spectrum, an affordable electric vehicle could unleash pent-up demand for a market that did not previously exist. However, Sinclair performed no market research to ascertain whether there was actually a market for his electric vehicle; as the director of the Primary Contact advertising agency commented in January 1985, the project continued all the way to the prototype stage "purely on the convictions of Sir Clive". With Sinclair's new specifications in hand, Ogle worked on a three-wheeled design dubbed the C5, which bore similarities with the earlier three-wheeled Bond Bug – another Ogle
Sinclair C5 dry in the vehicle's open cockpit. Other accessories included seat cushions and spare batteries. Sir Clive Sinclair's interest in the possibilities of electric vehicles originated in the late 1950s during a holiday job for the electronics company Solatron. Fifteen years later, in the early 1970s, he was the head of his own successful electronics company, Sinclair Radionics, based in St Ives in Cambridgeshire. He tasked one of his employees, Chris Curry – later a co-founder of Acorn Computers – to carry out some preliminary research into electric vehicle design. Sinclair took the view that an electric vehicle needed to be