Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Personal public transport for a single trip on public thoroughfares either shared by other modes or segregated. The user is responsible for adhering to all laws and regulations while using the vehicle and enforcement is done through existing public law enforcement mechanisms such as licensing and ticketing. While a PPT is a general public transport service, it generally requires users to be registered with the system or to pay a deposit to ensure the return of the vehicle in good working condition. The tipping point of successful PPT systems has been the application of information technology systems (ITS) enabling user identification and vehicle