Billy Ocean with whom he released "On The Run" backed with "Let's Put Our Emotions in Motion" in 1974. Ocean took his stage name from the Ocean Estate, Stepney in London's East End, where he was living at the time. In 1976, he recorded his first album, "Billy Ocean", with its first single release, "Love Really Hurts Without You", charting at No. 2 in the UK Singles Chart and No. 22 in the US "Billboard" Hot 100. He enjoyed club success from the songs "Are You Ready" and "Stay The Night" from the album "City Limit"—both of which were later covered by
What Time Is Love? sound-alikes, entitled "The "What Time Is Love?" Story". "What Time Is Love?"'s European acclaim also contributed towards The KLF's change of musical direction following their abortive film project, "The White Room". As Drummond had predicted, the "Pure Trance" release received little attention from the music press. However, upon the release of "The "What Time Is Love?" Story", "Q Magazine" hailed the track as "a whirling house stomper ... not so much of a tune but a good beat". A 1990 version subtitled "Live at Trancentral" was the first of The KLF's upbeat "Stadium House Trilogy" and the single that introduced