Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Sinclair Research In April the ZX Spectrum was launched. In July Timex launched the TS 1000 (a version of the ZX81) in the United States. In March 1982 Sinclair Research Ltd made an £8.55m profit on turnover of £27.17m, including a £383,000 government grant to develop a flat screen. In 1982 Clive Sinclair converted the Barker & Wadsworth mineral water bottling factory at 25 Willis Road, Cambridge, into the company's new headquarters. (Following Sinclair's financial troubles, the premises were sold to Cambridgeshire County Council in December 1985.) In January 1983 the ZX Spectrum personal computer was presented at the Las Vegas Consumer