Super Bowl XL which Madden retired from broadcasting altogether. With the Steelers win, they became the fourth team to win Super Bowls on three networks (NBC-IX and XIII, CBS–X and XIV, and ABC) joining the Green Bay Packers (NBC- I, CBS-II, Fox- XXXI and XLV), San Francisco 49ers (NBC- XXIII, CBS- XVI and XXIV, ABC- XIX and XXIX), and Washington Redskins (NBC- XVII, ABC- XXII, CBS- XXVI). (These teams have since been joined by the New York Giants, who also surpassed them by winning a Super Bowl on each of the networks that carried the game; their win in Super Bowl XXI was
Super Bowl XL the U.S. automotive industry. In a related note, Roger Penske, owner of a car dealership, racing team, and other related companies, headed the Super Bowl XL host committee. This was the first Super Bowl to be played on the newer FieldTurf surface; each of the previous Super Bowls had been played either on natural grass or on the first-generation AstroTurf. The Seahawks became the first team to have their full team name painted in their end zone for a Super Bowl, as their geographic location name (Seattle) was painted above the team nickname (Seahawks). In Super Bowl XLIII, the Arizona