Super Bowl Most Valuable Player Award from the winning team every year except 1971, when Dallas Cowboys linebacker Chuck Howley won the award despite the Cowboys' loss in Super Bowl V to the Baltimore Colts. Harvey Martin and Randy White were named co-MVPs of Super Bowl XII, the only time co-MVPs have been chosen. Including the Super Bowl XII co-MVPs, seven Cowboys players have won Super Bowl MVP awards, the most of any NFL team. Quarterbacks have earned the honor 29 times in 52 games. Super Bowl Most Valuable Player Award The Super Bowl Most Valuable Player Award, or Super Bowl MVP, is presented annually to
Super Bowl XLII served as the halftime show sponsor. The halftime show itself, produced by Don Mischer and White Cherry Entertainment in association with NFL Network, was nominated for an Emmy Award in 2009. Former Redskins quarterback Doug Williams, MVP in Super Bowl XXII, commemorating the twentieth anniversary of becoming the first African American quarterback to lead a team to victory in the Super Bowl, took part in the Vince Lombardi Trophy presentation ceremony after the game. Eli Manning was awarded the Pete Rozelle Trophy for being named MVP, and also received the keys to a 2009 Cadillac Escalade hybrid SUV. Though not