Breakfast cereal he launched the Cornflakes brand, which overnight captured a national market. Soon there were forty rival manufacturers in the Battle Creek area. His brother William K. Kellogg (1860–1951) worked for him for many years until, in 1906, he broke away, bought the rights to Cornflakes, and set up the Kellogg Toasted Corn Flake Company. William Kellogg discarded the health food concept, opting for heavy advertising and commercial taste appeal. Later, his signature on every package became the company trademark. The second major innovator in the cereal industry was Charles W. Post, a salesman who was admitted to Kellogg's sanitarium as
Nick Kellogg but was waived on November 4. Nick Kellogg Nick Kellogg (born December 11, 1991) is an American professional basketball player who plays for Paris Basketball. He is the son of former National Basketball Association (NBA) player Clark Kellogg. He went to St. Francis DeSales High School in Columbus, Ohio where he played basketball and competed in consecutive state Final Fours. He played collegiate basketball for Ohio University. Kellogg was a four-year starter for the Ohio Bobcats men's basketball team, helping the Bobcats win the MAC Tournament in 2012. In the 2013–14 season, he set the school record for career 3