Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Joseph Kellogg first commercial flour mill in Oregon. He also built several of the first sawmills. Kellogg's land claim was next to that of Lot Whitcomb, at Milwaukie. Kellogg, Whitcomb and William Torrence laid out the town site of what they hoped would be the principal city in Oregon. In Milwaukie, Kellogg built a sawmill and a schooner. Kellogg, Whitcomb and Torrence loaded the schooner with provisions from the adjoining farms, took it to California, and there sold both vessel and cargo, and with the proceeds they bought the brig "Forest", which they used in the lumber trade between Oregon and California.