Mattel Matson sold his share to Handler due to poor health, and Handler's wife Ruth took Matson's role. In 1947, the company had its first hit toy, a ukulele called "Uke-A-Doodle". The company incorporated the next year in California. Mattel became the first year-round sponsor of the "Mickey Mouse Club" TV series in 1955. The Barbie doll debuted in 1959, becoming the company's best-selling toy in history. In 1960, Mattel introduced Chatty Cathy, a talking doll revolutionizing the toy industry, which led to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s. The company went public in
Maco (toy company) of products and did not operate in other countries. Competitors included Hawk Model Company, Applause Inc, and Louis Marx and Company. In 1955, the New York City Council passed a bill to "ban the manufacture, sale or possession of imitation revolvers that resemble the real article too closely". In a debate about the measure, an Army .45 caliber automatic manufactured by Maco was used as an example of a toy gun which was similar enough to the real model to be used as a weapon in a robbery. Maco (toy company) Maco Toys, Inc., was the name of a popular