Coca-Cola over your blouse?) The best selling artist of all time Elvis Presley, promoted Coca-Cola during his last tour of 1977. The Coca-Cola Company used Elvis' image to promote the product. For example, the company used a song performed by Presley, A Little Less Conversation, in a Japanese Coca-Cola commercial. Other artists that promoted Coca-Cola include David Bowie, George Michael, Elton John, and Whitney Houston, who appeared in the Diet Coke commercial, among many others. Not all musical references to Coca-Cola went well. A line in "Lola" by the Kinks was originally recorded as "You drink champagne and it tastes just
Coca-Cola Classic (college football) Coca-Cola Classic (college football) The Coca-Cola Classic was a regular season National Collegiate Athletic Association (NCAA) college football game played in Tokyo, Japan, from 1977 to 1993. It was originally sponsored by Mitsubishi and known as the Mirage Bowl, and later sponsored by The Coca-Cola Company and renamed for the soft drink Coca-Cola Classic. Because the game was merely a re-location of a regular season game, it was not considered a traditional, postseason bowl game. The Mirage Bowl was hosted by Mitsubishi Motors in Japan from its inception through 1985. The name refers to Mitsubishi's Mirage line of subcompact cars.