Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Clive Sinclair (author) also been the British Library Penguin Writer's Fellow, as well as a visiting lecturer, most frequently at the University of East Anglia, but also at the University of California, Santa Cruz, his special subjects being gothic fiction, creative writing, detective fiction, and Holocaust literature. His recent books include "Clive Sinclair's True Tales of the Wild West", "A Soap Opera From Hell: Essays on the Facts of Life and the Facts of Death" and "Death & Texas". Sinclair was elected a Fellow of the Royal Society of Literature in 1983. Sinclair died in March 2018, aged 70. A posthumous collection of