Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Clive Sinclair and £69.95 ready-built, by mail order. In February 1982 Timex obtained a licence to manufacture and market Sinclair's computers in the United States under the name Timex Sinclair. In April the ZX Spectrum was launched at £125 for the 16 kB RAM version and £175 for the 48 kB version. In March 1982 the company made an £8.55 million profit on turnover of £27.17 million, including £383,000 government grants for the TV80 flat-screen portable television. In 1982 Sinclair converted the Barker & Wadsworth mineral water bottling factory into the company's headquarters. (This was sold to Cambridgeshire County Council in December