Carl Lewis leg of the race; he broke the tape with a time of 37.83 s, setting a new world record. Although Lewis had achieved what he had set out to do—matching Jesse Owens' feat of winning four gold medals in the same events at a single Olympic Games—he did not receive the lucrative endorsement offers that he had expected. The long jump controversy was one reason and his self-congratulatory conduct did not impress several other track stars: "He rubs it in too much," said Edwin Moses, twice Olympic gold medalist in the 400 m hurdles. "A little humility is in order.
Carl Lewis Lewis won with relative ease. His behavior in winning this event stoked controversy, even as knowledgeable observers agreed that his tactics were correct. Since Lewis still had heats and finals in the 200 m and the 4 × 100 m relay to compete in, he chose to take as few jumps as necessary to win the event. He risked injury in the cool conditions of the day if he over-extended himself, and his ultimate goal to win four golds might be at risk. He knew that his first jump at was sufficient to win the event. He fouled on his