Carl Lewis leg of the race; he broke the tape with a time of 37.83 s, setting a new world record. Although Lewis had achieved what he had set out to do—matching Jesse Owens' feat of winning four gold medals in the same events at a single Olympic Games—he did not receive the lucrative endorsement offers that he had expected. The long jump controversy was one reason and his self-congratulatory conduct did not impress several other track stars: "He rubs it in too much," said Edwin Moses, twice Olympic gold medalist in the 400 m hurdles. "A little humility is in order.
Mark Lewis-Francis Lewis-Francis burst onto the scene at an early age but did not attend the 2000 Summer Olympics, instead competing at the World Junior Championships, in which he won gold. Lewis-Francis became Britain's top 100 m sprinter after Dwain Chambers was banned for drug use in 2003. He failed to make the final of the 100 m at the 2004 Summer Olympics, but days later ran the final leg of the 4 × 100 m relay, holding off former Olympic champion Maurice Greene, allowing the Great Britain team to narrowly win in a time of 38.07 seconds. The gold medal team