Elliot Handler doll, Chatty Cathy, using a pull string talking mechanism, revolutionizing the toy industry. Mattel continued to develop a number of talking toys, including Chatty Baby, Tiny Chatty Baby, and Charmin' Chatty. Toys were made for cartoon favorites such as Bugs Bunny and Porky Pig, and for television characters such as Herman Munster and Mr. Ed. Handler was primarily responsible for two additional Mattel product lines. In 1966, Mattel introduced smaller dolls called Liddle Kiddles. Handler claimed he wanted them to resemble little children in neighborhoods across America. They were sculpted by doll artist Martha Armstrong-Hand. Kiddles were a great success
Maco (toy company) of products and did not operate in other countries. Competitors included Hawk Model Company, Applause Inc, and Louis Marx and Company. In 1955, the New York City Council passed a bill to "ban the manufacture, sale or possession of imitation revolvers that resemble the real article too closely". In a debate about the measure, an Army .45 caliber automatic manufactured by Maco was used as an example of a toy gun which was similar enough to the real model to be used as a weapon in a robbery. Maco (toy company) Maco Toys, Inc., was the name of a popular