Breakfast cereal he launched the Cornflakes brand, which overnight captured a national market. Soon there were forty rival manufacturers in the Battle Creek area. His brother William K. Kellogg (1860–1951) worked for him for many years until, in 1906, he broke away, bought the rights to Cornflakes, and set up the Kellogg Toasted Corn Flake Company. William Kellogg discarded the health food concept, opting for heavy advertising and commercial taste appeal. Later, his signature on every package became the company trademark. The second major innovator in the cereal industry was Charles W. Post, a salesman who was admitted to Kellogg's sanitarium as
Remington Kellogg 1964. He died of a heart attack at his home in Washington on 8 May 1969 whilst recuperating from a broken pelvis. Remington Kellogg Remington Kellogg (5 October 1892 – 8 May 1969) was an American naturalist and a director of the United States National Museum. He was born in Davenport, Iowa. His parents named him Arthur Remington Kellogg but he quickly dropped the "Arthur". From a young age he devoted his free time to the study of wildlife. He built up his own small collection of mounted birds and mammals and by the time he came to choose a