Elliot Handler daughter, Barbara, who was the namesake of Barbie dolls; and a son, Kenneth (who died of a brain tumor in 1994) who was the namesake of Ken dolls. While a struggling art student and designer of light fixtures, Handler partnered with Harold Matson to design a realistic-looking miniature piano that received roughly 300,000 orders; however, they mispriced the product and lost a dime on each one produced. Mattel received its name from business partners Harold Matt Matson and Elliot Handler in 1945. Elliot's wife, Ruth, took Matson's role when the Handlers bought his share in the late 1940's. Ruth Handler
Brad Handler responsible for eBay’s user agreement, privacy policy and eBay’s government relations group. He was also instrumental in the establishment of the eBay Foundation in 1998, creating the first framework for allocating pre-IPO shares into a company foundation. Handler left his full-time position at eBay in December 2001, but continued as a consultant for another 18 months. In 2002, Handler and his brother Brent, along with Tom Filippini, founded destination club Exclusive Resorts after coming up with the idea while sitting on the beach together in Hawaii. Brad Handler served as the company’s chairman, CEO and vice-chairman between 2002 and 2009,