Coca-Cola Raspberry Coca-Cola Raspberry Coca-Cola Raspberry is a Coca-Cola drink with a raspberry flavor that was sold in New Zealand on a trial basis. A Diet Coke Raspberry version was also sold. Both were first introduced on June 1, 2005 and had been discontinued by the end of the year. In the summer of 2017, the drink was brought back in New Zealand for a limited release. It was reintroduced as a summer flavour in Australia. In August of 2018 it also came as zero flavor in Finland and Norway. Raspberry was the third flavor added to original Coke in New Zealand.
The Coca-Cola Company space. Coca-Cola employs a diverse range of integrated marketing communications to advertise through direct marketing, web based media, social media, and sales promotions (Stringer, 2015). The company carefully considers all touch points a consumer (or prospective consumer) has with the brand as potential delivery channels for the brand's message, and makes use of all relevant communication systems. This well established, long-standing, consistent approach has created a longing for the product that by far "superseded the desire for that typically associated with a drink to quench one's thirst" (Dudovskiy, 2015). They have exclusive vendor company partnerships, which eliminates competition, e.g. cinemas