Coca-Cola to create a special version of the famous Coca-Cola Contour bottle. A number of other limited edition bottles by fashion designers for Coca-Cola Light soda have been created in the last few years. In 2009, in Italy, Coca-Cola Light had a Tribute to Fashion to celebrate 100 years of the recognizable contour bottle. Well known Italian designers Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino, and Versace each designed limited edition bottles. Pepsi, the flagship product of PepsiCo, The Coca-Cola Company's main rival in the soft drink industry, is usually second to Coke in sales, and outsells Coca-Cola in some
Coca-Cola Hellenic Bottling Company under the laws of Greece in 1969, with headquarters in Athens. The Coca-Cola Company granted to the company its bottling rights in the country in 1969. In August 2000 Hellenic Bottling Company S.A. acquired Coca-Cola Beverages Ltd, the former European operations of Coca-Cola Amatil, and formed "Coca-Cola Hellenic Bottling Company S.A." In October 2012, the company announced that it was moving its operational headquarters to Switzerland and would switch its main market listing to London. This was a major blow to the Athens stock market, as Coca-Cola Hellenic was its largest listed company by value. Reasons for the move included