Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Clark Kellogg Clark Kellogg Clark Clifton Kellogg, Jr. (born July 2, 1961) is the former VP of player relations for the Indiana Pacers, the lead college basketball analyst for CBS Sports, and a former player in the National Basketball Association (NBA). Clark "Special K" Kellogg grew up in East Cleveland, Ohio, attended Chambers Elementary, W.H. Kirk Middle School (both in East Cleveland), and St. Joseph High School in Cleveland, Ohio, and had a high school basketball career generally regarded as the finest in Cleveland history. The highlight was a 79–65 loss in the state championship game to Columbus East that saw Kellogg