Coca-Cola Bottling Company United and the largest privately held Coca-Cola bottler employing more than 10,000 employees. Coca-Cola UNITED is principally engaged in the production, marketing, and distribution of over 750 non-alcoholic beverages, which include over 200 no or low-calorie options. Among the brands are Coca-Cola, Coke Zero, Diet Coke, Sprite, Dr Pepper, Fanta, Dasani, Powerade, Minute Maid, and vitaminwater and many more under exclusive franchise agreements with The Coca-Cola Company and other soft drink manufacturers. Coca-Cola Bottling Company United Coca-Cola Bottling Company UNITED, Inc. is a private Coca-Cola bottling company headquartered in Birmingham, Alabama, USA. Coca-Cola UNITED is the largest privately held Coca-Cola bottler
The Coca-Cola Company space. Coca-Cola employs a diverse range of integrated marketing communications to advertise through direct marketing, web based media, social media, and sales promotions (Stringer, 2015). The company carefully considers all touch points a consumer (or prospective consumer) has with the brand as potential delivery channels for the brand's message, and makes use of all relevant communication systems. This well established, long-standing, consistent approach has created a longing for the product that by far "superseded the desire for that typically associated with a drink to quench one's thirst" (Dudovskiy, 2015). They have exclusive vendor company partnerships, which eliminates competition, e.g. cinemas