Daewoo Nubira Daewoo Nubira The Daewoo Nubira is a compact car which was produced by the South Korean automaker Daewoo from 1997 to 2002 as a 4-door sedan, 5-door hatchback and a 5-door station wagon. Daewoo Nubira (J100 platform) was released in 1997 reflecting Daewoo's new found design and manufacturing prowess. Built in Kunsan, South Korea in a factory equipped with sophisticated laser-guided robots, it was developed as a replacement for the Daewoo Nexia and styled in Italy by Italian I.DE.A Institute. Engineering was carried out and overseen by former Porsche engineer Ulrich Bez (later of Aston Martin) using experience Daewoo gained
Daewoo and the government reduced positive discrimination (affirmative action), to encourage free market trade and to force the chaebol to be more aggressive abroad. Daewoo responded by establishing a number of joint ventures with U.S. and European companies. It expanded exports of machine tools, defense products (under the S&T Daewoo company), aerospace interests, and semiconductor design and manufacturing. Eventually, it began to build civilian helicopters and airplanes, priced considerably cheaper than those produced by its U.S. counterparts. It also expanded efforts in the automotive industry and was ranked as the seventh largest car exporter and the sixth largest car manufacturer in