The Rocky Horror Show 230-seat Chelsea Classic Cinema nearby on Kings Road from 14 August 1973 to 20 October 1973. "Rocky Horror" found a quasi-permanent home at the 500-seat King's Road Theatre—another cinema house, even further down Kings Road—from 3 November 1973. The show received critical praise and won the 1973 "Evening Standard" Award for Best Musical. When Richard O'Brien played Riff Raff in the original Broadway production of "Rocky Horror" in 1974 Robert Longden took over the role in London. The show's run at the King's Road Theatre ended on 31 March 1979; it then transferred to the Comedy Theatre (now the Harold
The Rocky Horror Picture Show was able to talk distributors into midnight screenings, starting in New York City on April Fools' Day of 1976. The cult following started shortly after the film began its midnight run at the Waverly Theater in New York City., then spread to other counties in NYC, and to Uniondale, L.I. "Rocky Horror" was not only found in the larger cities but throughout the United States where many attendees would get in free if they arrived in costume. The western division of the film's release included the U.A. Cinemas in Fresno and Merced, the Cinema J. in Sacramento, California, and the