Sense and Sensibility (film) the same time, Thompson wished to avoid depicting "a couple of women waiting around for men"; gradually her screenplay focused as much on the Dashwood sisters' relationship with each other as it did with their romantic interests. With the draft screenplay, Doran pitched the idea to various studios in order to finance the film, but found that many were wary of the beginner Thompson as the screenwriter. She was considered a risk, as her experience was as an actress who had never written a film script. Columbia Pictures executive Amy Pascal supported Thompson's work, and agreed to sign as the
Sense and Sensibility (film) Best Seller list for paperbacks in February 1996. In the United Kingdom, "Sense and Sensibility" was released on 23 February 1996 in order to "take advantage of the hype from "Pride and Prejudice"", another popular Austen adaptation recently broadcast. Columbia Tristar's head of UK marketing noted that "if there was any territory this film was going to work, it was in the UK." After receiving positive responses at previews, marketing strategies focused on selling it as both a costume drama and as a film attractive to mainstream audiences. Attention was also paid to marketing "Sense and Sensibility" internationally. Because the