Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Winthrop Kellogg dolphins and sonar. Winthrop Niles Kellogg was born in 1898 in Mount Vernon, New York. He began undergraduate study in 1916 at Cornell University for one year before joining the Great War (World War I) in Europe. For two years he served as part of the American Expeditionary Forces in the US Army Air Service, earning him the prestigious Croix de Guerre. After the war, he returned to undergraduate study at Indiana University. There he met Luella Dorothy Agger of Indianapolis, whom he would marry in 1920. Kellogg and Agger had two children, Donald Agger Kellogg and Shirley Mae Kellogg.