Super Bowl XXXVII Raiders entered the game favored to win in their first Super Bowl in 19 years. They were also the first franchise to appear in the Super Bowl in four decades (1960s, 1970s, 1980s, 2000s; the 1990s was the only decade that they did not appear in the Super Bowl). However, much of the media hype surrounded the Gruden trade prior to the season. This forced league commissioner Paul Tagliabue to issue a statement that he might ban all future trades for coaches involving draft choices because it might compromise the draft. A distraction for the Raiders was that starting center
Crash the Super Bowl “The Cowboy Kid” by Amber Gill of Ladera Ranch, California; “Breakroom Ostrich” by Eric Haviv of Atlanta, Georgia; and “Finger Cleaner” by Thomas Noakes of Sydney, Australia. The two fan-made ads that aired during the 2014 Super Bowl were "The Cowboy Kid" and "Time Machine." The next day, Frito-Lay announced that "Time Machine" had received the most votes during the Pre-Super Bowl voting which meant that "Time Machine" was the contest's grand prize winner. In early September 2014, Frito-Lay announced the return of the Crash the Super Bowl contest. In the 2014-2015 installment, judges would pick 10 finalists and one