Middle-earth in film also became the most-nominated in the Academy's history, surpassing the "Godfather" series' 28 (with the release of "The Hobbit", the series currently has 36 nominations total). Its 11 Oscars at the 2004 Academy Awards tied it for most awards won for one film with "Titanic" six years earlier and the 1959 version of "Ben-Hur." It also broke the previous "sweep" record, beating "Gigi" and "The Last Emperor" (which each took 9 out of 9). "The Return of the King" also made movie history as the highest-grossing film opening on a Wednesday and was the second film after "Titanic" to earn
Ben-Hur: A Tale of the Christ Royal Milling Company of Minneapolis, Minnesota, and a line of Ben-Hur toiletries, including Ben-Hur perfume from the Andrew Jergens Company of Cincinnati, Ohio. Other consumer goods included Ben-Hur bicycles, cigars, automobiles, clocks, and hair products. The Ben-Hur name and images also appeared in magazine advertisements for Honeywell, Ford, and Green Giant products. After MGM released the 1959 film adaptation of the novel, the studio licensed hundreds of companies to create related products, including "Ben-Hur"-related clothing, household goods, jewelry, food products, crafts, and action figures. In Alfred Bester's short story "Disappearing Act" (1953), one of the characters, an apparent time traveler,