Mattel Matson sold his share to Handler due to poor health, and Handler's wife Ruth took Matson's role. In 1947, the company had its first hit toy, a ukulele called "Uke-A-Doodle". The company incorporated the next year in California. Mattel became the first year-round sponsor of the "Mickey Mouse Club" TV series in 1955. The Barbie doll debuted in 1959, becoming the company's best-selling toy in history. In 1960, Mattel introduced Chatty Cathy, a talking doll revolutionizing the toy industry, which led to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s. The company went public in
Elliot Easton 2013, the Gibson Guitar Company launched the Elliot Easton "Tikibird" Firebird guitar, which is a modified version of their Firebird model. Elliot Easton married twice and is now married to his second wife Jill Easton. He has a daughter Sydney from his first marriage. He lives in Bell Canyon, California. Guns N' Roses and Velvet Revolver guitarist Slash has cited Easton as one of his musical influences. Elliot Easton Elliot Easton (born Elliot Steinberg, December 18, 1953, in Brooklyn, New York) is an American musician, guitarist, singer and songwriter. He plays lead guitar and sings backing vocals for the Cars.