Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Personal public transport designated point within the coverage area. The user operates or directs, in an auto-drive vehicle, the vehicle to the destination versus this being done by a driver or conductor in traditional public transport options. Similar to traditional public transport options, the system is managed by a transit authority or private transport operator but the pricing model encourages users to return the vehicle quickly. Maximizing vehicle utility over revenue means operators seek revenue from other sources such as advertising, subsidy and system sponsorship. Personal public transport was conceptualized to explain the unique difference in service provided over traditional public transport options