Super Bowl the decade. They would become only the second team in the history of the NFL to do so (after the 1990s Dallas Cowboys). In Super Bowl XXXVI, first-year starting quarterback Tom Brady led his team to a 20–17 upset victory over the St. Louis Rams. Brady would go on to win the MVP award for this game. The Patriots also won Super Bowls XXXVIII and XXXIX defeating the Carolina Panthers and the Philadelphia Eagles respectively. This four-year stretch of Patriot dominance was interrupted by the Tampa Bay Buccaneers' 48–21 Super Bowl XXXVII victory over the Oakland Raiders. The Pittsburgh Steelers
Super Bowl XL ad). Agency BBDO was the biggest single producer of commercials, creating 19. ABC also aired several 60-second commercials for some of its shows, including "Lost", "Desperate Housewives", and "Grey's Anatomy". Notably, this was the first Super Bowl during which commercials, in addition to the game itself, were broadcast in HDTV. During typical HDTV broadcasts at the time, commercials themselves were broadcast in standard definition. Google Video and America Online each catalogued ads for later viewing. The "USA Today Super Bowl Ad Meter" and ADBOWL, which both measure viewer online reaction to all Super Bowl ads, found the Bud Light "Magic