Mattel Matson sold his share to Handler due to poor health, and Handler's wife Ruth took Matson's role. In 1947, the company had its first hit toy, a ukulele called "Uke-A-Doodle". The company incorporated the next year in California. Mattel became the first year-round sponsor of the "Mickey Mouse Club" TV series in 1955. The Barbie doll debuted in 1959, becoming the company's best-selling toy in history. In 1960, Mattel introduced Chatty Cathy, a talking doll revolutionizing the toy industry, which led to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s. The company went public in
Ruth Roche (comics) the first Muslim superhero, published in the comic book Bomber Comics from Elliot Publishing Company. She soon became Iger's associate editor; later they became business partners, and the studio became the Roche-Iger studio. She stayed with the Roche-Iger studio until it ceased operations in 1961. She later married a man named Schaffer (or possibly "Schaefer"). She died in 1983. Trina Robbins and Catherine Yronwode dedicated their 1985 book, "Women in the Comics", to Roche. Ruth Roche (comics) Ruth Ann Roche (1921–1983), also credited as R. A. Roche and Rod Roche, was a writer and editor in the Golden Age of