Budd–Michelin rubber-tired rail cars which featured innovative and distinctive pneumatic tires. The company claimed that its application of tires on its rail cars afforded both a substantially more cushioned ride and increased the cars' traction by 35%. The design of Michelin's tired wheels included an aluminum safety ring and a flange that were only used in the event of a puncture or other type of tire failure; during normal operation, only the rubber tire made contact with the rail. Inspired by Michelin's success, the Budd Company set its sights on marrying the new rubber rail tires with its shot-welded, stainless-steel carbodies; it had developed
United States Rubber Company stocks in 1928 and U.S. Rubber was dropped. In an effort to increase its share of the automobile tire market in 1931, U.S. Rubber Company bought a substantial portion of the Gillette Safety Tire Company. The company was founded in 1916 by Raymond B. Gillette and its primary manufacturing plant was located in Eau Claire, Wisconsin. The Gillette plant held large contracts with the General Motors Corporation and with the addition of U.S. Rubber products, became one of the world's largest suppliers of original equipment tires. U.S. Rubber produced tires under the Gillette, Ward, Atlas, U.S. Rubber and U.S. Royal