Bing Crosby ARSC Journal, 43(1), 127–130. Bing Crosby Harry Lillis "Bing" Crosby Jr. (; May 3, 1903 – October 14, 1977) was an American singer and actor. The first multimedia star, Crosby was a leader in record sales, radio ratings, and motion picture grosses from 1931 to 1954. His early career coincided with recording innovations such as the microphone. This allowed him to develop an intimate singing style that influenced many male singers who followed him, including Perry Como, Frank Sinatra, Dick Haymes, and Dean Martin. "Yank" magazine said that he was the person who had done the most for American soldiers'
Bing Crosby Entertains at 5:30 p.m. Pacific Time. Musical support came from Lennie Hayton’s orchestra and Ken Niles was the announcer. The guest was eighteen-year-old songstress, Mary Lou Raymond. Bing was paid $1,750 per broadcast for a minimum of 13 weeks plus a figure to be agreed for a further six broadcasts. The shows opened with Ken Niles saying: “Bing Crosby entertains” followed by a word of welcome from Crosby and an opening song. “After that Niles would deliver a message from Woodbury whose slogan: “For the skin you love to touch,” represented considerable aesthetic improvement for Crosby over coughless cigarettes and saliva-free