Norman Macdonnell an anthology series they had done. Their boss at CBS, Harry Ackerman, and other network executives dismissed that title, preferring "Gunsmoke", a program heading that Ackerman himself was credited with conceiving. Once given permission to proceed with "Gunsmoke", Macdonnell began developing a detailed production schedule for the new series' 30-minute episodes and arranging auditions to cast its recurring characters. His and Meston’s "Jeff Spain" soon became United States Marshal Matt Dillon, and veteran voice actor William Conrad was chosen by Macdonnell, Meston, and two other CBS screeners to portray that lead character. Other seasoned actors soon filled the needed regular
Matt Dillon (Gunsmoke) cause trouble and he would occasionally mete out harsh treatment to those who publicly challenged his authority or unwisely pushed him too far. He was fast and accurate with the single gun he carried and could easily outdraw almost any adversary, despite the fact that he virtually always allowed them to draw first. Matt was also notably compassionate toward those who had fallen on hard times or who had lost a loved one to crime or violence. In both the television and the radio versions, his closest friends were his assistant Chester Goode (Dennis Weaver), town physician Charles "Doc" Adams