Barbie play with paper dolls, and noticed that she often enjoyed giving them adult roles. At the time, most children's toy dolls were representations of infants. Realizing that there could be a gap in the market, Handler suggested the idea of an adult-bodied doll to her husband Elliot, a co-founder of the Mattel toy company. He was unenthusiastic about the idea, as were Mattel's directors. During a trip to Europe in 1956 with her children Barbara and Kenneth, Ruth Handler came across a German toy doll called Bild Lilli. The adult-figured doll was exactly what Handler had in mind, so she
Oxford (toy company) themed sets from Disney, Hello Kitty, Robocar Poli and Pororo. Oxford manufactures Kre-O bricks on behalf of Hasbro. Oxford sets are commonly copied by Chinese toy companies Sluban and Woma, sometimes with slight changes. The company produces small block sets in several themes including: Oxford (toy company) Oxford Co., Ltd. () is a South Korean toy company, based in Busan, that makes interlocking brick toys. The company was first founded in 1961 as Dongjin Ind. Corp. In 1971, toy sales company Daegoo Lucky toy corp was established. In 1972, toy sales company Busan Lucky toy corp was established. In 1984,