Coca-Cola Zero Sugar Coca-Cola Zero Sugar Coca-Cola Zero Sugar, also called Coke Zero Sugar, is a diet cola produced by The Coca-Cola Company. In some countries it is sold as Coca-Cola No Sugar. Coca-Cola Zero Sugar replaced an earlier drink, known as Coca-Cola Zero and Coke Zero, which was similarly a no-calorie cola. Many fans of Coke Zero were furious about the change. Coca-Cola Zero was Coca-Cola's largest product launch in 22 years. The global campaign was done by creative agency Crispin Porter + Bogusky. It was marketed as having a taste that is indistinguishable from standard Coca-Cola, as opposed to Diet Coke,
Coca-Cola "Mean Joe" Greene, leading to the two opening the Coca-Cola Great Hall at Heinz Field in 2001 and a more recent Coca-Cola Zero commercial featuring Troy Polamalu. Coca-Cola is the official soft drink of many collegiate football teams throughout the nation, partly due to Coca-Cola providing those schools with upgraded athletic facilities in exchange for Coca-Cola's sponsorship. This is especially prevalent at the high school level, which is more dependent on such contracts due to tighter budgets. Coca-Cola was one of the official sponsors of the 1996 Cricket World Cup held on the Indian subcontinent. Coca-Cola is also one of