The Rocky Horror Show 230-seat Chelsea Classic Cinema nearby on Kings Road from 14 August 1973 to 20 October 1973. "Rocky Horror" found a quasi-permanent home at the 500-seat King's Road Theatre—another cinema house, even further down Kings Road—from 3 November 1973. The show received critical praise and won the 1973 "Evening Standard" Award for Best Musical. When Richard O'Brien played Riff Raff in the original Broadway production of "Rocky Horror" in 1974 Robert Longden took over the role in London. The show's run at the King's Road Theatre ended on 31 March 1979; it then transferred to the Comedy Theatre (now the Harold
The Rocky Horror Picture Show in 1976, people attended in costume and talked back to the screen, and by mid-1978, "Rocky Horror" was playing in over 50 locations on Fridays and Saturdays at midnight. Newsletters were published by local performance groups, and fans gathered for "Rocky Horror" conventions. By the end of 1979, there were twice-weekly showings at over 230 theatres. The National Fan Club was established in 1977 and later merged with the International Fan Club. The fan publication "The Transylvanian" printed a number of issues, and a semi-regular poster magazine was published as well as an official magazine. The Los Angeles area performance