Sinclair C5 of Liverpool, which planned to sell 1,000 of them to an Egyptian businessman for use on a university campus while another 1,500 were intended to be sold in the UK. Many reasons have been suggested for the failure of Sinclair Vehicles and what Dale calls "the jigsaw of the C5's disappointment". One of the receivers of Sinclair Vehicles, John Sapte, suggested that Sinclair had taken the wrong tack with its marketing of the C5: "It was presented as a serious transport, when perhaps it should have been presented as a luxury product, an up-market plaything." Ellar's director Maurice Levensohn took
Sinclair Zike public. The price (mail order) was £499, comparable with a top of the range tourer or mountain bike at that time. The initial production target was 10,000 Zikes a month. In May 1993 press reports stated that Tudor Webasto had terminated production because of low sales and that Sinclair was seeking a new manufacturer. In the end only around 2,000 units were sold. Sinclair himself moved on to the development of the Sinclair ZETA (Zero Emission Transport Accessory)—a detachable powerpack intended to sit on the wheel of any bicycle to help power it along. Sinclair put the failure of the