Steve Collins a brain scan. Collins defeated the previously unbeaten long-reigning champion Chris Eubank in Millstreet, County Cork, Ireland in March 1995 to win the WBO super-middleweight title. Collins had enlisted the help of a guru, and they led the press to believe that Collins would be hypnotised for the fight. True to form, Collins sat in his corner and did not move, listening to headphones during Eubank's ring entrance. In the rematch, Collins set a fast pace and adopted wild, brawling tactics that Eubank struggled to deal with, and Collins again won a decision. He defended this title successfully seven times,
World Boxing Organization champions Michael Moorer, Riddick Bowe, and Henry Akinwande relinquishing the title to pursue other options. Boxing publication "The Ring" also did not recognize the WBO, despite having recognized the IBF after its inception in 1983, five years prior to the WBO. In the lighter weight divisions, however, long-reigning champions during the 1990s such as Chris Eubank, Dariusz Michalczewski, Johnny Tapia, and Naseem Hamed gave the WBO title increasingly more prestige. The WBO was also made popular by boxers such as Marco Antonio Barrera, Oscar De La Hoya, Nigel Benn, Ronald "Winky" Wright, Joe Calzaghe, and Wladimir Klitschko, all of whom