The Cable Guy won by Columbia Pictures at a price of $1 million. The role of the Cable Guy was originally written for Chris Farley, who turned it down due to scheduling difficulties. Jim Carrey joined the production, receiving a then record $20 million to star. Following Carrey's signing, Columbia hired Judd Apatow to produce. The studio rebuffed Apatow's interest in directing, but accepted his suggestion to invite Ben Stiller, star of his eponymous show on which Apatow had worked. The original screenplay by Lou Holtz, Jr. was a lighter comedy, described by Apatow as "a "What About Bob?" annoying friend movie" where
The Cable Guy the Cable Guy was a likeable loser who intrudes upon the cable subscriber's life, but never in a physically threatening way. Carrey, Apatow and Stiller liked the setup of "somebody who is really smart with technology invading somebody's life", and opted to add slapstick and darker tones, changing into a satire of thrillers such as "Cape Fear", "Unlawful Entry" and "The Hand That Rocks the Cradle". The dialogue would also fit Carrey's style of comedy. Holtz wrote four additional drafts, each one darker than the previous, before leaving the project and giving Apatow the opportunity to take over the writing.