Guinness created posters that included phrases such as "Guinness for Strength", "Lovely Day for a Guinness", "Guinness Makes You Strong", "My Goodness My Guinness" (or, alternatively, "My Goodness, My Christmas, It's Guinness!"), and most famously, "Guinness is Good For You". The posters featured Gilroy's distinctive artwork and more often than not featured animals such as a kangaroo, ostrich, seal, lion and notably a toucan, which has become as much a symbol of Guinness as the harp. (An advertisement from the 1940s ran with the following jingle: ""Toucans in their nests agree/Guinness is good for you/Try some today and see/What one or
The Guinness Partnership 20th century, the Iveagh Trust based in Dublin took responsibility for Ireland. The Guinness Trust extended its objectives outside London in 1962, eventually operating in all parts of England. It was not related to the brewery company. The history of its first century was published by Peter Malpass in 1998. In 1992, the Guinness Trust Group acquired the Parchment Group, parent company of Hermitage Housing Association. The combined group is now known as The Guinness Partnership. Northern Counties Housing Association joined the Partnership in 2008. In 2012 the housing properties and operations of The Guinness Trust were combined with those