Breakfast cereal he launched the Cornflakes brand, which overnight captured a national market. Soon there were forty rival manufacturers in the Battle Creek area. His brother William K. Kellogg (1860–1951) worked for him for many years until, in 1906, he broke away, bought the rights to Cornflakes, and set up the Kellogg Toasted Corn Flake Company. William Kellogg discarded the health food concept, opting for heavy advertising and commercial taste appeal. Later, his signature on every package became the company trademark. The second major innovator in the cereal industry was Charles W. Post, a salesman who was admitted to Kellogg's sanitarium as
Amy Kellogg Amy Kellogg Amy Kellogg is a news reporter for the Fox News Channel. She has been with the network since 1999 and is based out of the network's Milan news bureau. She worked at WNEP-TV, WBRE-TV, and WSYT-TV before working at Fox News Channel at their London bureau. Kellogg received her B.A. from Brown University in Soviet studies, and her M.A. from Stanford University in Russian and East European studies. Kellogg is fluent in Russian, Spanish, and French. She spent the second semester of her junior year at Leningrad State University, in the former Soviet Union. After graduating from Stanford,