Super Bowl XXIII "cursive font" logo during this broadcast. Before, it was just the 1986 peacock logo with "NBC SPORTS" in their generic corporate font. With the win, the 49ers became the first team to win Super Bowls televised on three different networks (CBS–XVI, ABC–XIX, and NBC). Since then, the Washington Redskins (in 1992), the Green Bay Packers (in 1997), the Pittsburgh Steelers (in 2006), the New York Giants (in 2008), and the New England Patriots (in 2015) have accomplished this same feat. The movie "Brotherhood of the Rose" aired after the game. This game also marked the debut of the USA Today
Super Bowl XL carried by CBS, their win in Super Bowl XXV was carried by ABC, their win in Super Bowl XLII was carried by Fox, and their win in Super Bowl XLVI was carried by NBC.) Before this game, the NFC was 6–0 in Super Bowls broadcast on ABC. Chris Berman, from Disney-owned corporate sibling ESPN, returned to host ABC's pregame show, as he had done for the network's coverage of Super Bowls XXXIV and XXXVII. Berman was joined by his fellow analysts from ESPN's "Sunday NFL Countdown" pregame show: Michael Irvin, Tom Jackson, and Steve Young, along with co-host Mike Tirico