Hank Aaron announced the sale of the Atlanta Braves. In that announcement, Baseball Commissioner Bud Selig also announced that Aaron would be playing a major role in the management of Braves, forming programs through major league baseball that will encourage the influx of minorities into baseball. Aaron founded the Hank Aaron Rookie League program. His autobiography, "I Had a Hammer" was published in 1990. The book's title is a play on his nickname, "The Hammer" or "Hammerin' Hank", and the title of the folk song "If I Had a Hammer". Aaron now owns Hank Aaron BMW of south Atlanta in Union City,
Hank Aaron Aaron, the most dignified of athletes, was besieged with hate mail and trapped by the cobwebs and goblins that lurk in baseball's attic? At the end of the 1973 season, Aaron received a plaque from the US Postal Service for receiving more mail (930,000 pieces) than any person excluding politicians. Aaron received an outpouring of public support in response to the bigotry. Newspaper cartoonist Charles Schulz created a series of "Peanuts" strips printed in August 1973 in which Snoopy attempts to break the Ruth record, only to be besieged with hate mail. Lucy says in the August 11 strip, "Hank