Elliot Handler doll, Chatty Cathy, using a pull string talking mechanism, revolutionizing the toy industry. Mattel continued to develop a number of talking toys, including Chatty Baby, Tiny Chatty Baby, and Charmin' Chatty. Toys were made for cartoon favorites such as Bugs Bunny and Porky Pig, and for television characters such as Herman Munster and Mr. Ed. Handler was primarily responsible for two additional Mattel product lines. In 1966, Mattel introduced smaller dolls called Liddle Kiddles. Handler claimed he wanted them to resemble little children in neighborhoods across America. They were sculpted by doll artist Martha Armstrong-Hand. Kiddles were a great success
Ruth Handler after resigning, they continued to create new ideas. One project Handler took on in the 1980s was Barbie and the Rockers. She was credited as a writer of the 1987 film "". Handler was inducted into the Junior Achievement U.S. Business Hall of Fame in 1997. She died in California from complications of surgery for colon cancer on April 27, 2002, aged 85. Her husband Elliot died nine years later at the age of 94. Ruth Handler Ruth Marianna Handler (née Mosko; November 4, 1916 – April 27, 2002) was an American businesswoman and inventor. She served as the president