Oscar bait nominated for Oscars. For that reason studios plan their Oscar promotional campaigns long before the movie is even released. It has been estimated that The Weinstein Company spent $15 million on its Oscar campaign for "The King's Speech", almost as much as was spent on the Oscar campaign of Weinstein-produced 1998 Best Picture Winner "Shakespeare in Love". Actors, too, benefit at least financially from Oscar wins. Agents and managers estimate that their clients can get as much as 20% more money for their next projects if they win an Oscar or at least received a nomination. Natalie Portman was expected
Julianne Moore the Oscar Wilde play. Set in London at the end of the 19th century, her performance of Mrs. Laura Cheverly earned a Golden Globe nomination for Best Actress in a Musical or Comedy. She was also nominated in the Drama category that year for her work in "The End of the Affair" (1999). Based on the novel by Graham Greene, Moore played opposite Ralph Fiennes as an adulterous wife in 1940s Britain. The critic Michael Sragow was full of praise for her work, writing that her performance was "the critical element that makes [the film] necessary viewing". Moore received her