Super Bowl XVIII NFL minimum number of attempts to be recognized. The minimums are shown (in parenthesis). Source: Super Bowl XVIII Super Bowl XVIII was an American football game between the National Football Conference (NFC) champion Washington Redskins and the American Football Conference (AFC) champion Los Angeles Raiders to decide the National Football League (NFL) champion for the 1983 season. The Raiders defeated the Redskins by the score of 38–9. The Raiders' 38 points scored and 29-point margin of victory broke Super Bowl records; it remains the most points scored by an AFC team in a Super Bowl. The game was played on
Crash the Super Bowl Ad Meter poll. Later in the game, Frito-Lay surprised the finalists by also airing a second Crash the Super Bowl ad, "Check Out Girl." In December 2007, Time.com named "Live the Flavor" the 9th best commercial of the year. Frito-Lay's PR company, Ketchum Inc., won a Golden World Award from the International Public Relations Association for their work on the 2006–2007 Crash the Super Bowl contest. According to the IPRA, the competition led to a 12% increase in sales of Doritos in January, 2007 and nearly one million people visited the Crash The Super Bowl website to view the submissions