Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Carole E. Handler 1998, Handler took on the case of Holocaust rescuer (Righteous Gentile) Irene Gut Opdyke when Opdyke tried to re-gain the rights to tell the "authorized" account of her life story, which she had previously assigned in a lawful motion picture option agreement. Handler worked with the parties to reach an agreement and the case was dismissed with prejudice. In an ironic twist, after the trial, all parties agreed that the promoter did "nothing wrong." Opdyke publicly acknowledged the promoter who she sued by thanking him in her book, “In My Hands” and agreed to give him a producer credit for