The Rocky Horror Show 230-seat Chelsea Classic Cinema nearby on Kings Road from 14 August 1973 to 20 October 1973. "Rocky Horror" found a quasi-permanent home at the 500-seat King's Road Theatre—another cinema house, even further down Kings Road—from 3 November 1973. The show received critical praise and won the 1973 "Evening Standard" Award for Best Musical. When Richard O'Brien played Riff Raff in the original Broadway production of "Rocky Horror" in 1974 Robert Longden took over the role in London. The show's run at the King's Road Theatre ended on 31 March 1979; it then transferred to the Comedy Theatre (now the Harold
The Rocky Horror Picture Show costume designer Sue Blane, musical director Richard Hartley, and stage producer Michael White, who was brought in to produce. As the musical went into rehearsal, the working title, "They Came from Denton High", was changed just before previews at the suggestion of Sharman to "The Rocky Horror Show". Having premiered in the small sixty-seat Royal Court Theatre, it quickly moved to larger venues in London, transferring to the 230-seat Chelsea Classic Cinema on Kings Road on 14 August 1973, before finding a quasi-permanent home at the 500-seat King's Road Theatre from 3 November 1973, running for six years. The musical