Super Bowl XV Super Bowl. The Eagles defeated the Raiders 10–7 on November 23 at Veterans Stadium. This game marked the first Super Bowl where both teams used the 3–4 defensive formation as their base defense. The Raiders were the first team to use the 3–4 in the Super Bowl in Super Bowl XI against the Minnesota Vikings, although the Miami Dolphins used a version of the 3–4 ("53 defense") in Super Bowl VI, Super Bowl VII and Super Bowl VIII. The 3–4 would be used by at least one team in every Super Bowl between Super Bowl XV and game XXVIII. The
Crash the Super Bowl Ad Meter poll. Later in the game, Frito-Lay surprised the finalists by also airing a second Crash the Super Bowl ad, "Check Out Girl." In December 2007, Time.com named "Live the Flavor" the 9th best commercial of the year. Frito-Lay's PR company, Ketchum Inc., won a Golden World Award from the International Public Relations Association for their work on the 2006–2007 Crash the Super Bowl contest. According to the IPRA, the competition led to a 12% increase in sales of Doritos in January, 2007 and nearly one million people visited the Crash The Super Bowl website to view the submissions