Hank Aaron announced the sale of the Atlanta Braves. In that announcement, Baseball Commissioner Bud Selig also announced that Aaron would be playing a major role in the management of Braves, forming programs through major league baseball that will encourage the influx of minorities into baseball. Aaron founded the Hank Aaron Rookie League program. His autobiography, "I Had a Hammer" was published in 1990. The book's title is a play on his nickname, "The Hammer" or "Hammerin' Hank", and the title of the folk song "If I Had a Hammer". Aaron now owns Hank Aaron BMW of south Atlanta in Union City,
Hank Aaron began referring to him publicly as "Hank" in order to suggest more accessibility. The nickname quickly gained currency, but "Henry" continued to be cited frequently in the media, both sometimes appearing in the same article, and Aaron would answer to either one. During his rookie year, his other well-known nicknames, "Hammerin' Hank" (by teammates) and "Bad Henry" (by opposing pitchers) are reported to have arisen. Aaron hit .314 with 27 home runs and 106 RBI, in 1955. He was named to the NL All-Star roster for the first time; it was the first of a record 21 All-Star selections and