Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Daniel Handler an incident in which Handler had made inappropriate jokes directed at her, such as "Are you a virgin, too?!" and "These children's book events always turn into orgies!" This led to many other women accusing Handler of verbal sexual harassment at book conferences; among the public accusations are stories of Handler telling a woman he had just met to kiss a random stranger, making crass comments to a teenage girl and walking off without apology when confronted, referring to a stranger as a "hot blonde" and making a "uni-ball" double entendre in front of young children. The incident is part