Daewoo Motor Sales Daewoo Motor Sales Zyle Daewoo Motor Sales () is an auto sales company headquartered in Seoul, South Korea. It was established in 1991. Daewoo Motor Sales operates dealerships in South Korea which sell vehicles from Daewoo Bus. It is the largest motor sales company in Korea. Daewoo Motor Sales was a partner in MMSK Corporation, a joint venture involved in the import and distribution of vehicles from Mitsubishi Motors. 85% of the venture was owned by Daewoo Motor Sales, with the remaining 15% owned by Mitsubishi Corp and Mitsubishi Corp (Korea) Ltd. Retail sales in South Korea of Mitsubishi cars
Daewoo and the government reduced positive discrimination (affirmative action), to encourage free market trade and to force the chaebol to be more aggressive abroad. Daewoo responded by establishing a number of joint ventures with U.S. and European companies. It expanded exports of machine tools, defense products (under the S&T Daewoo company), aerospace interests, and semiconductor design and manufacturing. Eventually, it began to build civilian helicopters and airplanes, priced considerably cheaper than those produced by its U.S. counterparts. It also expanded efforts in the automotive industry and was ranked as the seventh largest car exporter and the sixth largest car manufacturer in