Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Joseph Kellogg (sternwheeler) on "Joseph Kellogg", went missing and was believed to have drowned. Smith was last seen on deck as he chopped wood. When Smith was noticed to be missing for some time by other crew members, a search was instituted, but he could not be located. Smith had worked on various steamers on the Willamette and Columbia rivers for many years. In January 1893, "Joseph Kellogg" hit a snag near Caples, Washington, and had to be beached to escape sinking, leaving the boat in what was reported to be a badly damaged condition. On Friday October 12, 1894, "Joseph Kellogg" sank