Carl Lewis long jump controversy; this was because history's second 29 ft long-jumper was in the field: Robert Emmiyan had leaped at altitude in May, just 4 cm short of Bob Beamon's record. But Emmiyan's best was an leap that day, second to Lewis's . Lewis cleared four times. In the 4 × 100 m relay, Lewis anchored the gold-medal team to a time of 37.90 s, the third-fastest of all time. The 100 m final was the most talked about event and caused the most drama. Johnson had run under 10.00 s three times in the year before Rome, while Lewis
Carl Lewis I think the American public wants you to look macho," said Don Coleman, a Nike representative. "They started looking for ways to get rid of me," Lewis said. "Everyone there was so scared and so cynical they did not know what to do." (Lewis and Nike eventually did split, and Lewis signed an endorsement deal with Mizuno.) Lewis himself would lay the blame on some inaccurate reporting, especially the "Carl bashing," as he put it, typified by a "Sports Illustrated" article before the Olympics. At year's end, Lewis was again awarded the top rankings in the 100 m and the