Oscar bait nominated for Oscars. For that reason studios plan their Oscar promotional campaigns long before the movie is even released. It has been estimated that The Weinstein Company spent $15 million on its Oscar campaign for "The King's Speech", almost as much as was spent on the Oscar campaign of Weinstein-produced 1998 Best Picture Winner "Shakespeare in Love". Actors, too, benefit at least financially from Oscar wins. Agents and managers estimate that their clients can get as much as 20% more money for their next projects if they win an Oscar or at least received a nomination. Natalie Portman was expected
Dude (Looks Like a Lady) song was prominently featured in the film "Mrs. Doubtfire", during a montage of the main character bonding with his family in disguise as a woman. The song was also used in the film's TV ads. Randi Mayem Singer, the writer of "Mrs. Doubtfire", credits "Dude (Looks Like a Lady)" as one of the most important songs ever written and as the direct influence for writing the script. She was quoted as saying "Without ['Dude (Looks Like a Lady)'], there would be no "Mrs. Doubtfire"". The song was also featured in the movie "It's Pat" where the title character (played by