Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Sinclair Research Sinclair Research Sinclair Research Ltd is a British consumer electronics company founded by Clive Sinclair in Cambridge. It was originally incorporated in 1973 as Westminster Mail Order Ltd, renamed Sinclair Instrument Ltd, then Science of Cambridge Ltd, then Sinclair Computers Ltd, and finally Sinclair Research Ltd. It remained dormant until 1976, when it was activated with the intention of continuing Sinclair's commercial work from his earlier company Sinclair Radionics, and adopted the name Sinclair Research in 1981. In 1980, Clive Sinclair entered the home computer market with the ZX80 at £99.95, at that time the cheapest personal computer for sale