Daewoo financed industrialization, and provided protection from competition to the chaebol in exchange for a company's political support. In the beginning, the Korean government instigated a series of five-year plans under which the chaebol were required to achieve a number of basic objectives. Daewoo did not become a major player until the second five-year plan. Daewoo benefited from government-sponsored cheap loans based on potential export profits. The company initially concentrated on labor-intensive clothing and textile industries that provided high profit margins because of South Korea's large and relatively inexpensive workforce. The third and fourth of the five-year plans occurred from 1973
Daewoo Motors got a slight refresh, and all variants (three, four and five-door) were then sold under the Cielo model name. The first authentic Daewoo Motor product, the Lanos, was introduced in late 1996. It spawned three variants: four-door, three-door, called Romeo, and a five-door, the Juliet, being the first model of a whole new family of cars to be created. Styling was by Giorgetto Giugiaro's Italdesign firm. One of its main features was the new three-parts corporate grill, reminiscent of the Daewoo Motor emblem, which was to be used on many of the following Daewoo cars. In February 1997, the Nubira