Titanic (1997 film) the movie". Cameron also wanted to appease anxious studio executives and "saw that a hit song from his movie could only be a positive factor in guaranteeing its completion". 20th Century Fox and Paramount Pictures co-financed "Titanic", with Paramount handling the North American distribution and Fox handling the international release. They expected Cameron to complete the film for a release on July 2, 1997. The film was to be released on this date "in order to exploit the lucrative summer season ticket sales when blockbuster films usually do better". In April, Cameron said the film's special effects were too complicated
Blockbuster LLC portray the brand as family-friendly. However, the company did carry R-rated and unrated films. Blockbuster Entertainment Inc. ran an awards show annually from 1995 to 2001 called the "Blockbuster Entertainment Awards". In November 2001, Blockbuster announced that it would cancel the 2002 award show following concerns about viewership and celebrity attendance after the September 11 attacks. Blockbuster Express was a movie-rental kiosk brand sublicensed for use by licensee NCR Corporation. In 2011, nearly 10,000 Blockbuster Express kiosks were in operation. Apart from the license to use the Blockbuster brand name, Blockbuster Express kiosks are unrelated to Blockbuster LLC, its stores,