Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Sanford Brown Kellogg son was a member of the class of 1895, Yale College. Sanford Brown Kellogg Sanford Brown Kellogg (April 13, 1822 – April 14, 1893) was an American lawyer and politician. Kellogg, third son of George C. and Clarissa (Brown) Kellogg, was born in New Hartford, Litchfield County, Connecticut, on April 13, 1822. He graduated from Yale College in 1843. He was admitted to the bar in New Haven, after three years of legal study, the last year being spent at the Yale Law School. He began the practice of law in St. Louis, Mo., in partnership with Samuel Knox, in