Breakfast cereal he launched the Cornflakes brand, which overnight captured a national market. Soon there were forty rival manufacturers in the Battle Creek area. His brother William K. Kellogg (1860–1951) worked for him for many years until, in 1906, he broke away, bought the rights to Cornflakes, and set up the Kellogg Toasted Corn Flake Company. William Kellogg discarded the health food concept, opting for heavy advertising and commercial taste appeal. Later, his signature on every package became the company trademark. The second major innovator in the cereal industry was Charles W. Post, a salesman who was admitted to Kellogg's sanitarium as
Vivian Kellogg Vivian Kellogg Vivian Caroline Kellogg [″Kelly″] (November 6, 1922 – December 13, 2013) was an American baseball player who played first base from through in the All-American Girls Professional Baseball League. She batted and threw right-handed. Kellogg was born and raised in Jackson, Michigan. She grew up playing sandlot ball with her neighborhood kids at an early age, most of them boys, but did not start playing organized softball until she was 16. Kellogg graduated from Jackson High School in 1943 and was approached by a scout of the AAGPBL when she was playing softball for the Jackson Regent Cafe