John Harvey Kellogg and in 1898 released the first batch of Sanitas Toasted Corn Flakes. A modified version with a longer shelf life was released in 1902. By that time, both "Granose Biscuits" and "Granose Flakes" were available. Will Kellogg continued to develop and market flaked cereal. When he proposed adding sugar to the flakes, John would not agree to the change. So, in 1906, Will started his own company, the Battle Creek Toasted Corn Flake Company. This marked the start of a decades-long feud between the brothers. Will's Battle Creek Toasted Corn Flake Company would eventually became the Kellogg Company, while John
Clara Louise Kellogg in London, but was principally engaged in America. In 1874 Kellogg organized an opera company widely known in the United States, and her enterprise and energy in directing it were remarkable. The company weathered a tragedy on May 26, 1882, when two members -virtuoso pianist Herman Rietzel and bass singer George Conly- drowned on Lake Spofford while on tour. Kellogg retired after marrying Carl Strakosch in Elkhart, Indiana on November 6, 1886. In 1913 she published her memoirs under the title "Memoirs of an American Prima Donna". She died in New Hartford, Connecticut. Clara Louise Kellogg Clara Louise Kellogg (July