Daewoo financed industrialization, and provided protection from competition to the chaebol in exchange for a company's political support. In the beginning, the Korean government instigated a series of five-year plans under which the chaebol were required to achieve a number of basic objectives. Daewoo did not become a major player until the second five-year plan. Daewoo benefited from government-sponsored cheap loans based on potential export profits. The company initially concentrated on labor-intensive clothing and textile industries that provided high profit margins because of South Korea's large and relatively inexpensive workforce. The third and fourth of the five-year plans occurred from 1973
Daewoo LeMans two-model line-up in Britain from January 1995. Daewoo was the first manufacturer to sell cars on the British market directly to customers rather than setting up a conventional dealer network, and the appeal of its cars was further enhanced by a low and fixed asking price as well as a comprehensive warranty and free servicing for three years after the car's sale. Despite making use of a design which was by then more than a decade old, the Nexia was one of the most popular budget family cars in Britain and helped Daewoo gain a 1% share of the new