Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Sinclair Radionics was failing, Clive Sinclair took steps to ensure that he would be able to continue to pursue his commercial goals: in February 1975, he changed the name of Ablesdeal Ltd. (an off-the-shelf company he bought in September 1973, for just such an eventuality) to Westminster Mail Order Ltd.; this was changed to Sinclair Instrument Ltd. in August 1975. Finding it inconvenient to share control after the NEB became involved in Radionics, Sinclair encouraged Chris Curry, who had been working for Radionics since 1966, to leave and get Sinclair Instrument up and running. Sinclair Instrument developed the "Wrist Calculator" to generate