Super Bowl Most Valuable Player Award from the winning team every year except 1971, when Dallas Cowboys linebacker Chuck Howley won the award despite the Cowboys' loss in Super Bowl V to the Baltimore Colts. Harvey Martin and Randy White were named co-MVPs of Super Bowl XII, the only time co-MVPs have been chosen. Including the Super Bowl XII co-MVPs, seven Cowboys players have won Super Bowl MVP awards, the most of any NFL team. Quarterbacks have earned the honor 29 times in 52 games. Super Bowl Most Valuable Player Award The Super Bowl Most Valuable Player Award, or Super Bowl MVP, is presented annually to
Super Bowl XXX anniversary of the Challenger disaster, the flyover was done in a Missing Man formation. To honor the 30th Super Bowl game, several past Super Bowl MVPs joined the coin toss ceremony (similar to 10 years earlier in Super Bowl XX, and then subsequently repeated every 10 years thereafter in Super Bowl XL and Super Bowl 50). Joe Montana, MVP of Super Bowls XVI, XIX, and XXIV, tossed the coin. Diana Ross performed during the halftime show, titled "Take Me Higher: A Celebration of 30 years of the Super Bowl". The show featured a number of her songs along with pyrotechnics,