Sinclair C5 to guide development. Gus Desbarats, the C5's industrial designer, attributes the vehicle's flawed concept to Sinclair operating in a "bubble" and believes that Sinclair "failed to understand the difference between a new market, computing, and a mature one, transport, where there were more benchmarks to compare against". He comments that the experience of working on the C5 convinced him of the need for industrial designers such as himself to get "involved early in the innovation process, shaping basic configurations, never again [being] satisfied to simply decorate a fundamentally bad idea". Sinclair himself said in 2005 that the C5 "was early
Sinclair Research Sinclair Research Sinclair Research Ltd is a British consumer electronics company founded by Clive Sinclair in Cambridge. It was originally incorporated in 1973 as Westminster Mail Order Ltd, renamed Sinclair Instrument Ltd, then Science of Cambridge Ltd, then Sinclair Computers Ltd, and finally Sinclair Research Ltd. It remained dormant until 1976, when it was activated with the intention of continuing Sinclair's commercial work from his earlier company Sinclair Radionics, and adopted the name Sinclair Research in 1981. In 1980, Clive Sinclair entered the home computer market with the ZX80 at £99.95, at that time the cheapest personal computer for sale