Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Ron Handler John Hiatt, Diane Warren, Holly Knight, Mike Chapman (Tina Turner), Gerry Goffin (Aretha Franklin), and Robbie Robertson. Ron is featured in the book On the Record: Over 150 of the most talented people in music share the secrets of their success. Currently, Ron formed Handler Entertainment, an independent film production company producing feature documentaries and short form internet content. Ron Handler Ronald Craig Handler is a music publisher, A & R executive and artist manager, who lives in Los Angeles. He has worked for influential companies such as Arista Music Publishing, BMG, EMI, DreamWorks and Interscope/Geffen. During his career, he