American Safety Razor Company American Safety Razor Company "For the company of the same name that was founded in 1901 and renamed as the Gillette Safety Razor Company, see Gillette (brand)" American Safety Razor Company is a personal care brand founded in the early 20th century (1906) by a merging of the Gem Cutlery Company & Ever-Ready and has been a principal competitor to Gillette for a century and more. Unrelated to the Gillette company which also used the name " 'American Safety Razor Company' " in 1901 until 1904 before it was renamed for its founder, King C. Gillette. The company produces a
Razor Much of the competition was based on designing blades that would fit only one style of razor until the blade shape was standardized by the inclusion of a multi-faceted central channel to the blade which would accommodate the various designs of blade securing systems; e.g. three pins, a slender metal bar, etc. Even today, these various securing forms still persist in their variety in DE razors, all accepting the same universal blade design. Exploiting the same razor and blades business model as pioneered in the early 20th century, cartridge razors were developed in the 1960s and are now the most