Carl Lewis leg of the race; he broke the tape with a time of 37.83 s, setting a new world record. Although Lewis had achieved what he had set out to do—matching Jesse Owens' feat of winning four gold medals in the same events at a single Olympic Games—he did not receive the lucrative endorsement offers that he had expected. The long jump controversy was one reason and his self-congratulatory conduct did not impress several other track stars: "He rubs it in too much," said Edwin Moses, twice Olympic gold medalist in the 400 m hurdles. "A little humility is in order.
Steve Lewis (sprinter) and then slashed this time the following day, when he won his semi-final in 44.11. Despite this performance, Lewis could only finish third in the final in 44.37, having been well beaten by his older compatriots, Butch Reynolds and his UCLA teammate, Danny Everett. In the Olympic Games at Seoul, Reynolds was the clear favourite to win the gold medal, and few people took Lewis' chances seriously, but in the Olympic final Lewis set a fast pace in the early stages while Reynolds held back. Although Reynolds closed near the finish, Lewis held on to win in 43.87, still the