Mirae Asset Daewoo Securities cars and ships and operating steel works. The South Korean state encouraged large and paternalistic conglomerates to use their capital to expand into unrelated businesses, protected by high tariff barriers and arcane regulations. In this way the car and steel giant Daewoo branched out into dealing in securities. In the 1990s this strategy hit problems as South Korea opened its markets to foreign competition and at the same time the founders of these conglomerates grew too old to run their creations and passed the reins on to their less focused children. Daewoo Securities was spun off from the Daewoo Corporation
Daewoo Motors changed to Daewoo Motor Co. Until 1996, all cars were based on models from General Motors. All Saehan models were named Daewoos, the Maepsy being refreshed became the Maepsy-Na. The Royale Series models were kept, Daewoo adding the Royale XQ and Royale Duke (March 1982), Royale Prince (July 1983) and Royale Salon Super (March 1986). Above the Royale range, the Daewoo Imperial flagship luxury car was added in 1989, with styling reminiscent of the contemporary Chrysler Imperial and New Yorker, but also luxury Japanese sedans. It was produced until 1993. The first Daewoo addition was the 1986 Daewoo LeMans, based