John Harvey Kellogg and in 1898 released the first batch of Sanitas Toasted Corn Flakes. A modified version with a longer shelf life was released in 1902. By that time, both "Granose Biscuits" and "Granose Flakes" were available. Will Kellogg continued to develop and market flaked cereal. When he proposed adding sugar to the flakes, John would not agree to the change. So, in 1906, Will started his own company, the Battle Creek Toasted Corn Flake Company. This marked the start of a decades-long feud between the brothers. Will's Battle Creek Toasted Corn Flake Company would eventually became the Kellogg Company, while John
Joseph Kellogg much easier to traverse the portage between the portions of the Willamette River above and below Willamette Falls. Kellogg was also connected with Capt. George A. Pease in the first navigation of the Tualatin River with the steamboat "Onward", and they also constructed the canal between that river and Sucker Lake, making it possible to bring freight from the Tualatin River to Oswego and thence to the Willamette river. Kellogg also laid out the town of Oswego. In 1870 the People's Transportation Company sold out to Ben Holladay, and soon afterward the Willamette Transportation Company was formed, of which Kellogg