Coca-Cola to create a special version of the famous Coca-Cola Contour bottle. A number of other limited edition bottles by fashion designers for Coca-Cola Light soda have been created in the last few years. In 2009, in Italy, Coca-Cola Light had a Tribute to Fashion to celebrate 100 years of the recognizable contour bottle. Well known Italian designers Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino, and Versace each designed limited edition bottles. Pepsi, the flagship product of PepsiCo, The Coca-Cola Company's main rival in the soft drink industry, is usually second to Coke in sales, and outsells Coca-Cola in some
Dixie Coca-Cola Bottling Company Plant second level. The building was built in 1891, and was from 1900-01 home to the Dixi Coca-Cola Bottling Company, established by Benjamin Franklin Thomas and Joseph Brown Whitehead in 1899 as the exclusive bottler of Coca-Cola for a large part of the United States. Of ten sites definitively established with the early history of Coca-Cola (which was first distributed as a fountain drink from facilities in the city in 1887), it is the only one still standing. Since 1966, it has served as Georgia State University's Baptist Student Center. It had deteriorated in condition by the 1970s, including some loss