Sense and Sensibility (film) chick flick in period garb." New Market Press published Thompson's screenplay and film diary; in its first printing, the hard cover edition sold 28,500 copies in the US. British publisher Bloomsbury released a paperback edition of the novel containing film pictures, same title design, and the cast's names on the cover, whilst Signet Publishing in the US printed 250,000 copies instead of the typical 10,000 a year; actress Julie Christie read the novel in an audiobook released by Penguin Audiobooks. "Sense and Sensibility" increased dramatically in terms of its book sales, ultimately hitting tenth place on "The New York Times"
Sense and Sensibility (film) Best Seller list for paperbacks in February 1996. In the United Kingdom, "Sense and Sensibility" was released on 23 February 1996 in order to "take advantage of the hype from "Pride and Prejudice"", another popular Austen adaptation recently broadcast. Columbia Tristar's head of UK marketing noted that "if there was any territory this film was going to work, it was in the UK." After receiving positive responses at previews, marketing strategies focused on selling it as both a costume drama and as a film attractive to mainstream audiences. Attention was also paid to marketing "Sense and Sensibility" internationally. Because the