Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
History of personal computers and only about 2 million machines were produced by the end of their production run. Sinclair Research Ltd is a British consumer electronics company founded by Sir Clive Sinclair in Cambridge. It was incorporated in 1973 as Ablesdeal Ltd. and renamed "Westminster Mail Order Ltd" and then "Sinclair Instrument Ltd." in 1975. The company remained dormant until 1976, when it was activated with the intention of continuing Sinclair's commercial work from his earlier company Sinclair Radionics; it adopted the name Sinclair Research in 1981. In 1980, Clive Sinclair entered the home computer market with the ZX80 at £99.95, at the