Guinness created posters that included phrases such as "Guinness for Strength", "Lovely Day for a Guinness", "Guinness Makes You Strong", "My Goodness My Guinness" (or, alternatively, "My Goodness, My Christmas, It's Guinness!"), and most famously, "Guinness is Good For You". The posters featured Gilroy's distinctive artwork and more often than not featured animals such as a kangaroo, ostrich, seal, lion and notably a toucan, which has become as much a symbol of Guinness as the harp. (An advertisement from the 1940s ran with the following jingle: ""Toucans in their nests agree/Guinness is good for you/Try some today and see/What one or
Moseley v. V Secret Catalogue, Inc. that is similar to a trademark and causes an erosion of its uniqueness. Starting in 1946, various states began to adopt anti-dilution provisions in their trademark statutes. The federal government followed suit in 1995 with the Federal Trademark Dilution Act (FTDA). This federal legislation applied to famous marks and made a party liable if it used a similar mark that diluted a famous mark's distinctiveness. However, the legislation did not define terms to establish what constituted a famous mark or articulate a clear standard for determining liability. As a result, as trademark cases were litigated in federal courts, a split