Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Daniel Handler have leeches in a film. Daniel Handler wrote the lyrics to the song "Radio," performed by One Ring Zero, and the lyrics to "The Gibbons Girl" by Chris Ewen's The Hidden Variable. In 2017, Handler wrote the play "Imaginary Comforts", "or The Story of The Ghost of The Dead Rabbit", which was performed at the Berkeley Repertory Theatre. The satirical play follows the intertwining lives of three characters and is inspired by the grief Handler felt after the death of his father. Handler has also had some success in film work. He produced the screenplay for "Rick", which was based