Coca-Cola with Lemon was only on shelves until supplies lasted. There are different variations of the drink, one being Coca-Cola Lemon Zero Sugar. This drink is only exclusive only to Italy. The drink is sold in a glass bottle, PET, and aluminium cans. Coca-Cola with Lemon Coca-Cola with Lemon is a soft drink brand owned by The Coca-Cola Company, launched to compete with Pepsi Twist. It is produced and distributed by The Coca-Cola Company's bottlers. Diet Coke with Lemon was introduced in the United States in 2001 and is still available as a semi-sugar free version in Coca-Cola Freestyle machines. Coca-Cola Light with
The Coca-Cola Company space. Coca-Cola employs a diverse range of integrated marketing communications to advertise through direct marketing, web based media, social media, and sales promotions (Stringer, 2015). The company carefully considers all touch points a consumer (or prospective consumer) has with the brand as potential delivery channels for the brand's message, and makes use of all relevant communication systems. This well established, long-standing, consistent approach has created a longing for the product that by far "superseded the desire for that typically associated with a drink to quench one's thirst" (Dudovskiy, 2015). They have exclusive vendor company partnerships, which eliminates competition, e.g. cinemas