Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Brent Handler a partner in his entrepreneurial pursuits. Handler knew he wanted to be an entrepreneur from the age of 23 and experienced early business success at Colorado's ExecuTrain, a computer training company. As the company's second employee, he sold millions of dollars' worth of computer training classes, and performed so well the company's owner had difficulty paying his commission. He later became a co-owner of the company. After his initial success at ExecuTrain, and the sale of the company, Handler went on to launch two businesses before finding success in the destination club industry. In 2002, along with his brother Brad