Coca-Cola to create a special version of the famous Coca-Cola Contour bottle. A number of other limited edition bottles by fashion designers for Coca-Cola Light soda have been created in the last few years. In 2009, in Italy, Coca-Cola Light had a Tribute to Fashion to celebrate 100 years of the recognizable contour bottle. Well known Italian designers Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino, and Versace each designed limited edition bottles. Pepsi, the flagship product of PepsiCo, The Coca-Cola Company's main rival in the soft drink industry, is usually second to Coke in sales, and outsells Coca-Cola in some
Coca-Cola BlāK Coca-Cola BlāK Coca-Cola BlāK was a coffee-flavored soft drink introduced by Coca-Cola in 2006 and discontinued in 2008. The mid-calorie drink was introduced first in France and subsequently in other markets, including Czech Republic, Slovakia, Lithuania and Slovenia. Coca-Cola BlāK launched in the United States on April 3, 2006. Coca-Cola BlāK launched in Canada on August 29, 2006 in Toronto, Ontario at Dundas Square. In August 2007, trade magazine Beverage Digest noted that Coca-Cola would discontinue the drink within the United States. The French and Canadian versions of Coca-Cola BlāK were sweetened with sugar. The U.S. version of Coca-Cola BlāK