Breakfast cereal he launched the Cornflakes brand, which overnight captured a national market. Soon there were forty rival manufacturers in the Battle Creek area. His brother William K. Kellogg (1860–1951) worked for him for many years until, in 1906, he broke away, bought the rights to Cornflakes, and set up the Kellogg Toasted Corn Flake Company. William Kellogg discarded the health food concept, opting for heavy advertising and commercial taste appeal. Later, his signature on every package became the company trademark. The second major innovator in the cereal industry was Charles W. Post, a salesman who was admitted to Kellogg's sanitarium as
Stephen Kellogg Entertainment in 2009 and 2010 to bring “home” to the troops in places like Kuwait, Israel, Bahrain and Ramstein Hospital in Germany. “Playing music and thanking them for their service was probably much more powerful for us,” says Kellogg. “They got a little diversion but it was life changing for us.” In 2010, "Stephen Kellogg & the Sixers" were named the "Armed Forces Entertainer of the Year." During the summer of 2014, Stephen traveled to Africa and again, to the Middle East to play for troops. Stephen grew up in Southern Connecticut and in 1997 began his musical career in