Norman Macdonnell an anthology series they had done. Their boss at CBS, Harry Ackerman, and other network executives dismissed that title, preferring "Gunsmoke", a program heading that Ackerman himself was credited with conceiving. Once given permission to proceed with "Gunsmoke", Macdonnell began developing a detailed production schedule for the new series' 30-minute episodes and arranging auditions to cast its recurring characters. His and Meston’s "Jeff Spain" soon became United States Marshal Matt Dillon, and veteran voice actor William Conrad was chosen by Macdonnell, Meston, and two other CBS screeners to portray that lead character. Other seasoned actors soon filled the needed regular
Gunsmoke was backed on that Capitol record by Rex Koury and the radio "Gunsmoke" orchestra. William Lava composed the original theme music for television, as noted in the program credits. Other notable composers included: The "Gunsmoke" brand was used to endorse numerous products, from cottage cheese to cigarettes. Lowell Toy Manufacturing Corporation ("It's a Lowell Game") issued "Gunsmoke" as their game No. 822. Other products include "Gunsmoke" puzzles, In 1985, Capcom released a video game for the arcade (and its corresponding game for the NES in 1988) with a Western theme, called "Gun.Smoke". Other than the Western theme, the show and