Sinclair C5 of Liverpool, which planned to sell 1,000 of them to an Egyptian businessman for use on a university campus while another 1,500 were intended to be sold in the UK. Many reasons have been suggested for the failure of Sinclair Vehicles and what Dale calls "the jigsaw of the C5's disappointment". One of the receivers of Sinclair Vehicles, John Sapte, suggested that Sinclair had taken the wrong tack with its marketing of the C5: "It was presented as a serious transport, when perhaps it should have been presented as a luxury product, an up-market plaything." Ellar's director Maurice Levensohn took
Sinclair Research Sinclair Research Sinclair Research Ltd is a British consumer electronics company founded by Clive Sinclair in Cambridge. It was originally incorporated in 1973 as Westminster Mail Order Ltd, renamed Sinclair Instrument Ltd, then Science of Cambridge Ltd, then Sinclair Computers Ltd, and finally Sinclair Research Ltd. It remained dormant until 1976, when it was activated with the intention of continuing Sinclair's commercial work from his earlier company Sinclair Radionics, and adopted the name Sinclair Research in 1981. In 1980, Clive Sinclair entered the home computer market with the ZX80 at £99.95, at that time the cheapest personal computer for sale