Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Hugh Macdonald Sinclair Hugh Macdonald Sinclair Hugh Macdonald Sinclair, FRCP (4 February 1910 – 22 June 1990) was a doctor, medical researcher, and expert in human nutrition. He is most widely known for claiming that what he called "diseases of civilization" such as coronary heart disease, cancer, diabetes, inflammation, strokes and skin disease are worsened by "bad fats". Hugh Macdonald Sinclair was the third of the four children of Colonel Hugh Montgomerie Sinclair and Rosalie Sybil Jackson. Through his father, he was descended from the Viking monarch of Finland, Woldonius, and the St Clair cousins of William the Conqueror. His great grandfather was