Coca-Cola Zero Sugar Coca-Cola Zero Sugar Coca-Cola Zero Sugar, also called Coke Zero Sugar, is a diet cola produced by The Coca-Cola Company. In some countries it is sold as Coca-Cola No Sugar. Coca-Cola Zero Sugar replaced an earlier drink, known as Coca-Cola Zero and Coke Zero, which was similarly a no-calorie cola. Many fans of Coke Zero were furious about the change. Coca-Cola Zero was Coca-Cola's largest product launch in 22 years. The global campaign was done by creative agency Crispin Porter + Bogusky. It was marketed as having a taste that is indistinguishable from standard Coca-Cola, as opposed to Diet Coke,
Coca-Cola drink was "injurious to health", leading to amended food safety legislation. The Coca-Cola Company, its subsidiaries and products have been subject to sustained criticism by both consumer groups, leftist activists, and watchdogs, particularly since the early 2000s. Coca-Cola Classic is rich in sugar (or sweetners in some countries) especially sucrose, which causes dental caries when consumed regularly. Besides this, the high caloric value of the sugars themselves can contribute to obesity. Both are major health issues in the developed world. In July 2001, the Coca-Cola company was sued over its alleged use of political far-right wing death squads (the United