Breakfast cereal he launched the Cornflakes brand, which overnight captured a national market. Soon there were forty rival manufacturers in the Battle Creek area. His brother William K. Kellogg (1860–1951) worked for him for many years until, in 1906, he broke away, bought the rights to Cornflakes, and set up the Kellogg Toasted Corn Flake Company. William Kellogg discarded the health food concept, opting for heavy advertising and commercial taste appeal. Later, his signature on every package became the company trademark. The second major innovator in the cereal industry was Charles W. Post, a salesman who was admitted to Kellogg's sanitarium as
Chris Kellogg He has 2 step children, and just had a baby named Olivia who was born March 20, 2012. He and his family lives in Chicopee, MA Chris Kellogg Chris Kellogg (born May 11, 1972) is an American morning radio host, and a party and wedding dj. In November, 2013, Kellogg was named top air personality for Massachusetts, for the WMAS-FM "Kellogg Krew" morning show by the Massachusetts Broadcasters Association. Kellogg grew up in Suffield, Connecticut, and moved to eight different states hosting radio morning shows. He attended Suffield High School and graduated before being accepted a place at Ithaca College