Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Ruth Roche (comics) the first Muslim superhero, published in the comic book Bomber Comics from Elliot Publishing Company. She soon became Iger's associate editor; later they became business partners, and the studio became the Roche-Iger studio. She stayed with the Roche-Iger studio until it ceased operations in 1961. She later married a man named Schaffer (or possibly "Schaefer"). She died in 1983. Trina Robbins and Catherine Yronwode dedicated their 1985 book, "Women in the Comics", to Roche. Ruth Roche (comics) Ruth Ann Roche (1921–1983), also credited as R. A. Roche and Rod Roche, was a writer and editor in the Golden Age of