Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Clive Sinclair "Sinclair Radio" was available but did not sound right. Sinclair Radionics was formed on 25 July 1961. Sinclair made two attempts to raise startup capital to advertise his inventions and buy components. He designed PCB kits and licensed some technology. Then he took his design for a miniature transistor pocket radio and sought a backer for its production in kit form. Eventually he found someone who agreed to buy 55% of his company for £3,000 but the deal did not go through. Sinclair, unable to find capital, joined United Trade Press (UTP) as technical editor of "Instrument Practice". Sinclair appeared