Coca-Cola to create a special version of the famous Coca-Cola Contour bottle. A number of other limited edition bottles by fashion designers for Coca-Cola Light soda have been created in the last few years. In 2009, in Italy, Coca-Cola Light had a Tribute to Fashion to celebrate 100 years of the recognizable contour bottle. Well known Italian designers Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino, and Versace each designed limited edition bottles. Pepsi, the flagship product of PepsiCo, The Coca-Cola Company's main rival in the soft drink industry, is usually second to Coke in sales, and outsells Coca-Cola in some
Coca-Cola Bottling Company United Coca-Cola Bottling Company United Coca-Cola Bottling Company UNITED, Inc. is a private Coca-Cola bottling company headquartered in Birmingham, Alabama, USA. Coca-Cola UNITED is the largest privately held Coca-Cola bottler in the United States and the second largest in which The Coca-Cola Company does not own an interest. Coca-Cola UNITED is a direct store delivery bottler. Finished product is delivered to customers within a geographic area. Therefore, they are considered the brand's local Coca-Cola bottler distributors. Coca-Cola Bottling Company UNITED, Inc., founded in 1902 and headquartered in Birmingham, Alabama, is the third largest bottler of Coca-Cola products in the United States