Elliot Handler He was survived by his 70-year-old daughter Barbara. Ruth Handler died in 2002. Elliot Handler Elliot Handler (April 9, 1916 – July 21, 2011) was an American inventor, businessman, and co-founder of Mattel. With his wife, he developed some of the biggest-selling toys in American history, including Barbie, Chatty Cathy, Creepy Crawlers, and Hot Wheels. Handler was born to a Jewish family in Chicago, Illinois, on April 9, 1916, and grew up in Denver, Colorado. He studied industrial design at the Art Center College of Design in Pasadena, California. In 1929, he met his future wife Ruth Mosko at a
Ideal Toy Company Ideal Toy Company Ideal Toy Company was an American toy company founded by Morris and Rose Michtom. During the post–World War II baby boom era, Ideal became the largest doll-making company in the United States. Their most popular dolls included Betsy Wetsy, Toni, Saucy Walker, Shirley Temple, Miss Revlon, Patti Playpal, Tammy, Thumbelina, Tiny Thumbelina, and Crissy. Their last big hit was the Rubik's Cube. Morris and Rose Michtom founded the Ideal Novelty and Toy Company in Brooklyn when they invented the Teddy bear in 1903. After Michtom's death in 1938, the company changed its name to the Ideal Toy