American Safety Razor Company American Safety Razor Company "For the company of the same name that was founded in 1901 and renamed as the Gillette Safety Razor Company, see Gillette (brand)" American Safety Razor Company is a personal care brand founded in the early 20th century (1906) by a merging of the Gem Cutlery Company & Ever-Ready and has been a principal competitor to Gillette for a century and more. Unrelated to the Gillette company which also used the name " 'American Safety Razor Company' " in 1901 until 1904 before it was renamed for its founder, King C. Gillette. The company produces a
Straight razor After their introduction in 1680, straight razors became the principal method of manual shaving for more than two hundred years, and remained in common use until the mid-20th century. Straight razor production eventually fell behind that of the safety razor, which was introduced in the late 19th century, and featured a disposable blade. Electric razors have also reduced the market share of the straight razors, especially since the 1950s. Since 2012, production of straight razors has increased multifold. Straight razor sales are increasing globally and manufacturers have difficulty satisfying demand. Sales started increasing since the product was featured in the