Super Bowl XLIX of the Seahawks. This was only the fourth time this has occurred. The other three times were in Super Bowl III (Weeb Ewbank's New York Jets vs. Ewbank's former team, Don Shula's Baltimore Colts), Super Bowl XXXIII (Dan Reeves's Atlanta Falcons vs. Mike Shanahan's Denver Broncos), and Super Bowl XXXVII (Jon Gruden's Tampa Bay Buccaneers vs. Gruden's former team, Bill Callahan's Oakland Raiders). The only previous time that the old coach's former team had won was in Super Bowl XXXIII. The Patriots had also appeared in the only other Super Bowl to be held at University of Phoenix Stadium to
Crash the Super Bowl the game from a private box in the stadium. The ad that won the public vote was "Free Doritos" by Joe and Dave Herbert of Batesville, IN. "Free Doritos" did score the #1 spot on the 2009 Ad Meter poll and the Herbert Brothers won the million dollar bonus. Frito-Lay also decided to air a bonus Crash the Super Bowl ad, "The Power of the Crunch", later in the game. The third installment of the Crash the Super Bowl commercial contest was launched in the fall of 2009. In this version of the contest, fans were encouraged to "Take the