Coca-Cola Zero Sugar Coca-Cola Zero Sugar Coca-Cola Zero Sugar, also called Coke Zero Sugar, is a diet cola produced by The Coca-Cola Company. In some countries it is sold as Coca-Cola No Sugar. Coca-Cola Zero Sugar replaced an earlier drink, known as Coca-Cola Zero and Coke Zero, which was similarly a no-calorie cola. Many fans of Coke Zero were furious about the change. Coca-Cola Zero was Coca-Cola's largest product launch in 22 years. The global campaign was done by creative agency Crispin Porter + Bogusky. It was marketed as having a taste that is indistinguishable from standard Coca-Cola, as opposed to Diet Coke,
The Coca-Cola Company of its two main ingredients (coca leaves and kola nuts) and because it sounded like an alliteration. John Pemberton had taken a break and left Robinson to make, promote, as well as sell Coca-Cola on his own. He promoted the drink the best he could with the limited budget that he had and succeeded. In 1894, American businessman Asa Candler purchased the company from Pemberton's heirs with the intent to advertise and sell it as a beverage to regular consumers. Candler was one of the first businessmen to use merchandising in his advertising strategy. By 1895, Coca-Cola was being sold