Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Clive Beddoe would relinquish his duties as chief executive officer, passing the torch to then-president Sean Durfy. In April 2010 Gregg Saretsky replaced Sean Durfy as President and Chief Executive Officer. Clive remains Chairman of the board. He is currently on the board for AIMCO, and head of their compensation committee. In his personal time he is an avid sailor and participated in the 2006 ARC, racing across the Atlantic. Clive Beddoe was inducted to the Order of the Canadian Business Hall of Fame in 2012. Beddoe was also inducted into Canada's Aviation Hall of Fame in 2014. Clive Beddoe Clive Beddoe