AFI's 100 Years...100 Movie Quotes AFI's 100 Years...100 Movie Quotes Part of The American Film Institute (AFI 100 Years... series), AFI's 100 Years... 100 Movie Quotes is a list of the top 100 movie quotations in American cinema. The American Film Institute revealed the list on June 21, 2005, in a three-hour television program on CBS. The program was hosted by actor Pierce Brosnan and had commentary from many Hollywood actors and filmmakers. A jury consisting of 1,500 film artists, critics, and historians selected "Frankly, my dear, I don't give a damn," spoken by Clark Gable as Rhett Butler in the 1939 American Civil War
Frankly, my dear, I don't give a damn the Production Code a month and a half before the film's release, on November 1, 1939, that allowed use of the words "hell" or "damn" when their use "shall be essential and required for portrayal, in proper historical context, of any scene or dialogue based upon historical fact or folklore...or a quotation from a literary work, provided that no such use shall be permitted which is intrinsically objectionable or offends good taste". With that amendment, the Production Code Administration had no further objection to Rhett's closing line. It is actually the second use of "damn" in the film. The term