Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Welly (toy company) the Russian market. In South Korea, Pino B&D and Innocean sell 1:38 Hyundai & Kia diecasts. Welly (toy company) Welly Die Casting Factory Limited is a manufacturer of die-cast toy cars and has been in the scale model business since 1979. The company's factories are located in Guangdong Province of China, and employ over 3000 workers. At the beginning of the 1980s, Welly mainly produced die-cast toy cars roughly 3 inches in length (approx. ). 4.75 inch die-cast toy cars (approx. ) were added later that decade. In the 1990s, the company developed models, then added 1:18 scale ones. Welly