Coca-Cola Julmust outsells Coca-Cola during the Christmas season. In Scotland, the locally produced Irn-Bru was more popular than Coca-Cola until 2005, when Coca-Cola and Diet Coke began to outpace its sales. In the former East Germany, Vita Cola, invented during Communist rule, is gaining popularity. In India, Coca-Cola ranked third behind the leader, Pepsi-Cola, and local drink Thums Up. The Coca-Cola Company purchased Thums Up in 1993. , Coca-Cola held a 60.9% market-share in India. Tropicola, a domestic drink, is served in Cuba instead of Coca-Cola, due to a United States embargo. French brand Mecca Cola and British brand Qibla Cola
Coca-Cola Life According to "The Grocer," all seven tasters preferred the taste of Life to the other products. (The article in "The Grocer" did not specify which products Life was tested against.) However, all seven tasters said that they thought they had been tasting Coca-Cola Classic. In Argentina, the launch of Coca-Cola Life placed an emphasis on the recyclable bottle. The drink is distributed in Coca-Cola's "PlantBottle", which is made up of recyclable petroleum-based material plus around 30 percent plant-based material. Coca-Cola released a television ad in Argentina called "Parents" to promote Coca-Cola Life. Marketing in Argentina was focused, much like in