Norman Macdonnell an anthology series they had done. Their boss at CBS, Harry Ackerman, and other network executives dismissed that title, preferring "Gunsmoke", a program heading that Ackerman himself was credited with conceiving. Once given permission to proceed with "Gunsmoke", Macdonnell began developing a detailed production schedule for the new series' 30-minute episodes and arranging auditions to cast its recurring characters. His and Meston’s "Jeff Spain" soon became United States Marshal Matt Dillon, and veteran voice actor William Conrad was chosen by Macdonnell, Meston, and two other CBS screeners to portray that lead character. Other seasoned actors soon filled the needed regular
James Arness James Arness James Arness (born James King Aurness, May 26, 1923 – June 3, 2011) was an American actor, best known for portraying Marshal Matt Dillon for 20 years in the CBS television series "Gunsmoke". Arness has the distinction of having played the role of Dillon in five separate decades: 1955 to 1975 in the weekly series, then in "" (1987) and four more made-for-television "Gunsmoke" films in the 1990s. In Europe, Arness reached cult status for his role as Zeb Macahan in the western series "How the West Was Won". He was the older brother of actor Peter Graves.