Coca-Cola to create a special version of the famous Coca-Cola Contour bottle. A number of other limited edition bottles by fashion designers for Coca-Cola Light soda have been created in the last few years. In 2009, in Italy, Coca-Cola Light had a Tribute to Fashion to celebrate 100 years of the recognizable contour bottle. Well known Italian designers Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino, and Versace each designed limited edition bottles. Pepsi, the flagship product of PepsiCo, The Coca-Cola Company's main rival in the soft drink industry, is usually second to Coke in sales, and outsells Coca-Cola in some
Coca-Cola drink was "injurious to health", leading to amended food safety legislation. The Coca-Cola Company, its subsidiaries and products have been subject to sustained criticism by both consumer groups, leftist activists, and watchdogs, particularly since the early 2000s. Coca-Cola Classic is rich in sugar (or sweetners in some countries) especially sucrose, which causes dental caries when consumed regularly. Besides this, the high caloric value of the sugars themselves can contribute to obesity. Both are major health issues in the developed world. In July 2001, the Coca-Cola company was sued over its alleged use of political far-right wing death squads (the United