Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Chris Kellogg Ithaca, New York, Kellogg became a part-time radio DJ at the college radio station, WICB. Upon graduation, Kellogg earned a night shift at WNKI, Wink 106 in Corning, New York. Kellogg's hosted his first full-time morning show a year later in Tupelo, Mississippi, at WWKZ. Kellogg is currently the morning host of "The Kellogg Krew" on 94.7 WMAS in Springfield, Massachusetts. It was while he was working at WCTZ-FM in Norwalk, Connecticut that Kellogg was hired by Citadel Broadcasting after a nationwide search for a new host in 2007. "The Kellogg Krew" morning show started on October 15, 2007 with