Mattel Matson sold his share to Handler due to poor health, and Handler's wife Ruth took Matson's role. In 1947, the company had its first hit toy, a ukulele called "Uke-A-Doodle". The company incorporated the next year in California. Mattel became the first year-round sponsor of the "Mickey Mouse Club" TV series in 1955. The Barbie doll debuted in 1959, becoming the company's best-selling toy in history. In 1960, Mattel introduced Chatty Cathy, a talking doll revolutionizing the toy industry, which led to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s. The company went public in
Ideal Toy Company Ideal from 1963–1980. Some of the company's most popular dolls during this period were Tammy (1962–1966), Flatsy dolls (1969–1973), Crissy (1969–1974), and Tressy (1970–1972). Popular Ideal toys in the 1970s included a full line of Evel Knievel toys, Snoopy toys, and the Tuesday Taylor and Wake-up Thumbelina dolls. For a short time, the company had a huge seller with the Magic Cube, which it imported from Hungary in 1980 and renamed Rubik's Cube. (Reference Packaging) https://www.ebay.com/itm/Vintage-1952-Lucille-Ball-Beautiful-I-Love-Lucy-Rag-Doll-Mint-in-Original-Box-/152788070611?_trksid=p2047675.l2557&ssPageName=STRK%3AMEBIDX%3AIT&nma=true&si=%252FkTztth6WWZnnOCVdUpZDONlz%252FY%253D&orig_cvip=true&rt=nc Ideal Toy Company Ideal Toy Company was an American toy company founded by Morris and Rose Michtom. During the post–World War II baby boom