Ruth Handler of plastics, Lucite and Plexiglas. Ruth Handler suggested that he start doing this commercially and they began a furniture business. Ruth Handler worked as the sales force for the new business, landing contracts with Douglas Aircraft Company and others. Her husband Elliot Handler and his business partner Harold "Matt" Matson formed a small company to manufacture picture frames, calling it "Mattel" by combining part of their names ("Matt" and "Elliot"). Later, they began using scraps from the manufacturing process to make dollhouse furniture. The furniture was more profitable than the picture frames and it was decided to concentrate on toy
Cyclops (toy company) Toy of the Year and Wheel Toy of the Year awards. In the 1970s that company was facing bankruptcy and was taken over by another British company. In the late 1980s the toys were being manufactured offshore, but it was returned to Australian ownership when purchased by Hunter Toyline Pty Ltd (Now Hunter Leisure Pty Ltd) in 1992. Cyclops Toys were a major part of Australian childhood. Although the original style of toy is no longer available their appeal has continued as they are viewed as Australian icons and for many bring back memories of childhood. Groups such as Pedalmania