Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Richard B. Handler 2012, Handler and Chairman of the Jefferies Executive Committee Brian Friedman formed the Jefferies Global Senior Advisory Board, which now includes James D. Robinson III, Lord Hollick, Michael Goldstein, Bernard Bourigeaud, Dennis Archer, Sir David Reid, Gilles Pélisson, and G. Richard Wagoner. In August 2012, Handler played a lead role in saving Knight Capital Group after they suffered a $440 million loss due to a 'technology glitch.' Together with Brian Friedman, Handler structured and led the rescue, which included making Jefferies the largest shareholder with an investment of $125 million. In November 2011, ratings company Egan-Jones issued a negative report