Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Sinclair Zike miniaturisation" but stated that "a quick test ride suggested the Zike is too unstable and lacking in power to make a cyclist feel secure on the nightmarish roads of London." Similarly Nik Berg for "Auto Express" noted that the Zike was lightweight and portable, but expressed concern about the lack of power and stated that "potholes should be avoided at all costs—the tiny wheels just get swallowed." Sinclair Zike The Zike, or Sinclair Zike, was a lightweight electric bicycle invented by Clive Sinclair and marketed by his company Sinclair Research Ltd in 1992. It was a commercial failure, selling only