Daewoo Motor Sales Daewoo Motor Sales Zyle Daewoo Motor Sales () is an auto sales company headquartered in Seoul, South Korea. It was established in 1991. Daewoo Motor Sales operates dealerships in South Korea which sell vehicles from Daewoo Bus. It is the largest motor sales company in Korea. Daewoo Motor Sales was a partner in MMSK Corporation, a joint venture involved in the import and distribution of vehicles from Mitsubishi Motors. 85% of the venture was owned by Daewoo Motor Sales, with the remaining 15% owned by Mitsubishi Corp and Mitsubishi Corp (Korea) Ltd. Retail sales in South Korea of Mitsubishi cars
Daewoo Motors was launched, the first Daewoo model to be produced in their then new Kunsan motor plant. It was designed by the Italian-based I.DE.A Institute. In March 1997, the mid-sized Leganza followed, also designed by Giorgetto Giugiaro, borrowing some styling cues from the existing 1990 Jaguar Kensington concept car. In 1998 one of Daewoo's best known cars was introduced, the Matiz. The design was again signed by Giorgetto Giugiaro and based on his 1992 "Lucciola" concept car, which was initially imagined as a replacement for the Fiat Cinquecento. This car became Daewoo Motor's best-seller for the next four years. In 1999,