Oscar bait nominated for Oscars. For that reason studios plan their Oscar promotional campaigns long before the movie is even released. It has been estimated that The Weinstein Company spent $15 million on its Oscar campaign for "The King's Speech", almost as much as was spent on the Oscar campaign of Weinstein-produced 1998 Best Picture Winner "Shakespeare in Love". Actors, too, benefit at least financially from Oscar wins. Agents and managers estimate that their clients can get as much as 20% more money for their next projects if they win an Oscar or at least received a nomination. Natalie Portman was expected
Peter Finch the Hollywood Forever Cemetery. Finch was nominated for an Oscar for "Network" and went on to posthumously win the award, which was accepted by his widow, Eletha Finch. Although James Dean, Spencer Tracy and Massimo Troisi were also posthumously nominated for a Best Actor Oscar, Finch was the first actor to have won the award posthumously, as well as the first Australian actor to win a Best Actor award. He was the only posthumous winner of an Oscar in an acting category until fellow Australian Heath Ledger won the Academy Award for Best Supporting Actor in 2009; there were many