Sinclair C5 to guide development. Gus Desbarats, the C5's industrial designer, attributes the vehicle's flawed concept to Sinclair operating in a "bubble" and believes that Sinclair "failed to understand the difference between a new market, computing, and a mature one, transport, where there were more benchmarks to compare against". He comments that the experience of working on the C5 convinced him of the need for industrial designers such as himself to get "involved early in the innovation process, shaping basic configurations, never again [being] satisfied to simply decorate a fundamentally bad idea". Sinclair himself said in 2005 that the C5 "was early
Sinclair Zike public. The price (mail order) was £499, comparable with a top of the range tourer or mountain bike at that time. The initial production target was 10,000 Zikes a month. In May 1993 press reports stated that Tudor Webasto had terminated production because of low sales and that Sinclair was seeking a new manufacturer. In the end only around 2,000 units were sold. Sinclair himself moved on to the development of the Sinclair ZETA (Zero Emission Transport Accessory)—a detachable powerpack intended to sit on the wheel of any bicycle to help power it along. Sinclair put the failure of the