Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Joseph Kellogg much easier to traverse the portage between the portions of the Willamette River above and below Willamette Falls. Kellogg was also connected with Capt. George A. Pease in the first navigation of the Tualatin River with the steamboat "Onward", and they also constructed the canal between that river and Sucker Lake, making it possible to bring freight from the Tualatin River to Oswego and thence to the Willamette river. Kellogg also laid out the town of Oswego. In 1870 the People's Transportation Company sold out to Ben Holladay, and soon afterward the Willamette Transportation Company was formed, of which Kellogg