Sinclair C5 The C5 would be available initially by mail order at a cost of £399 and would subsequently be sold via high-street stores. Sinclair issued a glossy sales brochure characterising the vehicle as a part of an ongoing exercise in "cutting giants down to size, turning impersonal tyrants into personal servants". The brochure highlighted Sinclair's achievements in producing affordable pocket calculators, home computers, and pocket televisions and declared, "with the C5, Sinclair Vehicles puts personal, private transport back where it belongs – in the hands of the individual." The photographs accompanying the text showed housewives and teenagers driving the C5 to
Clive Sinclair kit, the MK14, based on the National SC/MP chip. By July 1978, a personal computer project was under way. When Sinclair learned the NewBrain could not be sold at below £100 as he envisaged, he turned to a simpler computer. In May 1979 Jim Westwood started the ZX80 project at Science of Cambridge; it was launched in February 1980 at £79.95 in kit form and £99.95 ready-built. In November, Science of Cambridge was renamed Sinclair Computers Ltd. In March 1981, Sinclair Computers was renamed again as Sinclair Research Ltd and the Sinclair ZX81 was launched at £49.95 in kit form