Super Bowl XXXV the Indianapolis Colts, the Pittsburgh Steelers, and the Patriots would have a Super Bowl appearance more than once, with New England and Pittsburgh winning more than once. The only other AFC team to make the Super Bowl in that stretch were the Oakland Raiders, in Super Bowl XXXVII. Had the Giants won, it would have marked the first year since 1989 that a Super Bowl and World Series champion came from the same metropolitan area. The New York Yankees won the World Series during the Giants' season. Including the New Jersey Devils' win in the Stanley Cup Finals and the
Crash the Super Bowl Ad Meter poll. Later in the game, Frito-Lay surprised the finalists by also airing a second Crash the Super Bowl ad, "Check Out Girl." In December 2007, Time.com named "Live the Flavor" the 9th best commercial of the year. Frito-Lay's PR company, Ketchum Inc., won a Golden World Award from the International Public Relations Association for their work on the 2006–2007 Crash the Super Bowl contest. According to the IPRA, the competition led to a 12% increase in sales of Doritos in January, 2007 and nearly one million people visited the Crash The Super Bowl website to view the submissions