Elliot Handler doll, Chatty Cathy, using a pull string talking mechanism, revolutionizing the toy industry. Mattel continued to develop a number of talking toys, including Chatty Baby, Tiny Chatty Baby, and Charmin' Chatty. Toys were made for cartoon favorites such as Bugs Bunny and Porky Pig, and for television characters such as Herman Munster and Mr. Ed. Handler was primarily responsible for two additional Mattel product lines. In 1966, Mattel introduced smaller dolls called Liddle Kiddles. Handler claimed he wanted them to resemble little children in neighborhoods across America. They were sculpted by doll artist Martha Armstrong-Hand. Kiddles were a great success
Ideal Toy Company Uneeda Kid, after a biscuit company. One of Ideal's most lasting products was Betsy Wetsy, introduced in 1934 and in production for more than 50 years. The doll was named after the daughter of Abraham Katz, the head of the company. Ideal, via the Betsy Wetsy doll, was also one of the first doll manufacturers to produce an African American version of a popular doll. In 2003, the Toy Industry Association named Betsy Wetsy to its Century of Toys List, a compilation commemorating the 100 most memorable and most creative toys of the 20th century. Debuting in 1934, the Shirley