Elliot Handler and continued to be produced in different versions until the early 1970s. Another product line was Hot Wheels, introduced in 1968, which gave rise to 10,000 different models. First called Mattel Creations, the company has become the largest toy maker in the world in terms of revenue. In April 2008, Mattel honored Handler with a 90th birthday party at its headquarters in El Segundo, California. Guests included his daughter Barbara Segal, the namesake of the Barbie doll. Handler died of heart failure at home in Century City, a district of Los Angeles, California, at age 95 on July 21, 2011.
Cyclops (toy company) Toy of the Year and Wheel Toy of the Year awards. In the 1970s that company was facing bankruptcy and was taken over by another British company. In the late 1980s the toys were being manufactured offshore, but it was returned to Australian ownership when purchased by Hunter Toyline Pty Ltd (Now Hunter Leisure Pty Ltd) in 1992. Cyclops Toys were a major part of Australian childhood. Although the original style of toy is no longer available their appeal has continued as they are viewed as Australian icons and for many bring back memories of childhood. Groups such as Pedalmania