Super Bowl XXXVII Raiders entered the game favored to win in their first Super Bowl in 19 years. They were also the first franchise to appear in the Super Bowl in four decades (1960s, 1970s, 1980s, 2000s; the 1990s was the only decade that they did not appear in the Super Bowl). However, much of the media hype surrounded the Gruden trade prior to the season. This forced league commissioner Paul Tagliabue to issue a statement that he might ban all future trades for coaches involving draft choices because it might compromise the draft. A distraction for the Raiders was that starting center
Super Bowl XLVII named Super Bowl MVP, after Drew Brees at Super Bowl XLIV, Aaron Rodgers at Super Bowl XLV, and Eli Manning at Super Bowl XLVI. CBS broadcast the game in the U.S., and charged an average of $4 million for a 30-second commercial during the game, the highest rate for any Super Bowl. According to Nielsen, Super Bowl XLVII was viewed by an estimated average of 108.69 million people in the United States, with a record 164.1 million tuning into at least six minutes of the game. Beyoncé performed in the Super Bowl XLVII halftime show, which featured a reunion with