Mattel the world's second largest toy maker in terms of revenue, after The Lego Group. In 2014, it ranked #403 on the Fortune 500 list. On January 17, 2017, Mattel named former Google executive Margo Georgiadis as CEO. Georgiadis stepped down as CEO of Mattel on April 19, 2018. Her last day was on April 26, 2018. Ynon Kreiz is now the new CEO of Mattel. The name Mattel is a portmanteau of Harold "Matt" Matson and Elliot Handler, the company's founders. Harold "Matt" Matson and Elliot Handler founded "Mattel" in 1945. The company sold picture frames, and later dollhouse furniture.
Performo Toy Company other toy companies and other luxury goods producers while the movie tie-in enabled Disney's nascent toys and novelties business to weather the hard times of the Great Depression. "The Simpsons" episode "The Day the Violence Died" bears a remarkable similar story line to the Grove–Disney debate. In the July 15, 1933 edition of the Middletown Press and Journal, the Performo Toy Company announced they were filing for bankruptcy. It is believed that the Great Depression forced them to padlock their doors. Performo Toy Company The Performo Toy Company was established in 1925 by Torrence Leroy Dietz, in Middletown, Dauphin County,