Carl Lewis leg of the race; he broke the tape with a time of 37.83 s, setting a new world record. Although Lewis had achieved what he had set out to do—matching Jesse Owens' feat of winning four gold medals in the same events at a single Olympic Games—he did not receive the lucrative endorsement offers that he had expected. The long jump controversy was one reason and his self-congratulatory conduct did not impress several other track stars: "He rubs it in too much," said Edwin Moses, twice Olympic gold medalist in the 400 m hurdles. "A little humility is in order.
Ski jumping at the 1964 Winter Olympics Ski jumping at the 1964 Winter Olympics Ski jumping at the 1964 Winter Olympics consisted of two events held from 31 January to 9 February, with the large hill event taking place at Bergiselschanze, and the normal hill event at Seefeld. For the first time at the olympics, more than one ski jumping event was contested, with the addition of a large hill competition. Norway led the medal table with four, one gold. Since this was the first Olympics with more than one ski jumping event, the four ski jumping medals were the highest for any nation in Olympic history