Oscar bait nominated for Oscars. For that reason studios plan their Oscar promotional campaigns long before the movie is even released. It has been estimated that The Weinstein Company spent $15 million on its Oscar campaign for "The King's Speech", almost as much as was spent on the Oscar campaign of Weinstein-produced 1998 Best Picture Winner "Shakespeare in Love". Actors, too, benefit at least financially from Oscar wins. Agents and managers estimate that their clients can get as much as 20% more money for their next projects if they win an Oscar or at least received a nomination. Natalie Portman was expected
Polly Holliday "The Golden Girls", where she played Rose Nylund's blind sister Lily, in a recurring role as Jill Taylor's mother on "Home Improvement", and a regular on "The Client". Holliday's notable roles in films include "All the President's Men", "Mrs. Doubtfire", the 1998 remake of "The Parent Trap" and her role as Mrs. Ruby Deagle in the 1984 box office smash "Gremlins". On the Broadway stage, she has appeared in revivals of "Arsenic and Old Lace" (1986) as Martha Brewster, one of the dotty, homicidal, sweet old aunties; "Cat on a Hot Tin Roof" (1990), for which she was nominated for