Super Bowl XXX a franchise (5). The Cowboys, who posted a 12–4 regular season record, were making their eighth Super Bowl appearance, while the Steelers, who recorded an 11–5 regular season record, were making their fifth appearance. This game was also the fifth rematch between Super Bowl teams. Moreover, it was the third meeting between the two longtime rivals in a Super Bowl (after Super Bowl X and Super Bowl XIII), the most between any two NFL teams. Dallas became the first team to win three Super Bowls in four years, while Pittsburgh's defeat was their first Super Bowl loss in team history.
Super Bowl XL the U.S. automotive industry. In a related note, Roger Penske, owner of a car dealership, racing team, and other related companies, headed the Super Bowl XL host committee. This was the first Super Bowl to be played on the newer FieldTurf surface; each of the previous Super Bowls had been played either on natural grass or on the first-generation AstroTurf. The Seahawks became the first team to have their full team name painted in their end zone for a Super Bowl, as their geographic location name (Seattle) was painted above the team nickname (Seahawks). In Super Bowl XLIII, the Arizona