Coca-Cola to create a special version of the famous Coca-Cola Contour bottle. A number of other limited edition bottles by fashion designers for Coca-Cola Light soda have been created in the last few years. In 2009, in Italy, Coca-Cola Light had a Tribute to Fashion to celebrate 100 years of the recognizable contour bottle. Well known Italian designers Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino, and Versace each designed limited edition bottles. Pepsi, the flagship product of PepsiCo, The Coca-Cola Company's main rival in the soft drink industry, is usually second to Coke in sales, and outsells Coca-Cola in some
Coca-Cola Life Coca-Cola Life Coca-Cola Life is a lower-calorie version of Coca-Cola, made using stevia and sugar as sweeteners. It has 27 kilocalories/100 mL, containing only 60% of the calories of regular Coca-Cola. It was created in Argentina and Chile after five years of research together in these countries. The drink contains stevia leaf extract, the first branded Coke product to use it. However, it is not the first product owned by the Coca-Cola Company to use stevia. Over 45 products distributed by Coca-Cola use stevia extract, including Vitamin Water and Seagram's Ginger Ale. Coca-Cola Life contains sugar, but uses less sugar