Oscar bait nominated for Oscars. For that reason studios plan their Oscar promotional campaigns long before the movie is even released. It has been estimated that The Weinstein Company spent $15 million on its Oscar campaign for "The King's Speech", almost as much as was spent on the Oscar campaign of Weinstein-produced 1998 Best Picture Winner "Shakespeare in Love". Actors, too, benefit at least financially from Oscar wins. Agents and managers estimate that their clients can get as much as 20% more money for their next projects if they win an Oscar or at least received a nomination. Natalie Portman was expected
Mrs. Doubtfire of frosting from a cake found in his refrigerator. Frank and Jack quickly make him a new and slightly older mask. The children initially struggle under Mrs. Doubtfire's authority, but soon come around and thrive, and further, Miranda learns to become closer with her children. Daniel, as Mrs. Doubtfire, learns several household skills as part of the role, further improving himself. However, this has created another barrier for Daniel to see his children, as Miranda has put more trust into Mrs. Doubtfire than him, and she cannot bring herself to dismiss her. One night, Lydia and Chris discover Daniel's plan