Mattel Matson sold his share to Handler due to poor health, and Handler's wife Ruth took Matson's role. In 1947, the company had its first hit toy, a ukulele called "Uke-A-Doodle". The company incorporated the next year in California. Mattel became the first year-round sponsor of the "Mickey Mouse Club" TV series in 1955. The Barbie doll debuted in 1959, becoming the company's best-selling toy in history. In 1960, Mattel introduced Chatty Cathy, a talking doll revolutionizing the toy industry, which led to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s. The company went public in
Mark Handler board of the online digital media company called Direct Sports Network (formerly DeskSite). Mark Handler was the executive vice president and managing director of the Walt Disney Internet Group International. Handler was in charge of developing and leading WDIG’s international wire line and its mobile strategies for Asia Pacific, Europe and Latin America. He managed an assortment of businesses in these parts of the world, including: Disney's broadband offerings, downloadable internet games, twenty five localized versions of Disney.com, ToonTown, one expansive multiplayer online game, and Disney Mobile services. These services are now open to people living in 35 different international