Mattel the world's second largest toy maker in terms of revenue, after The Lego Group. In 2014, it ranked #403 on the Fortune 500 list. On January 17, 2017, Mattel named former Google executive Margo Georgiadis as CEO. Georgiadis stepped down as CEO of Mattel on April 19, 2018. Her last day was on April 26, 2018. Ynon Kreiz is now the new CEO of Mattel. The name Mattel is a portmanteau of Harold "Matt" Matson and Elliot Handler, the company's founders. Harold "Matt" Matson and Elliot Handler founded "Mattel" in 1945. The company sold picture frames, and later dollhouse furniture.
Applause (toy company) KFC, Kellogg's, General Mills, and Pillsbury. In 1998 the company produced fast food toys for "A Bug's Life", "Mulan", "Pokémon" (KFC) and "Godzilla". In 2004 CEO Bob Solomon shot himself after it was apparent that the company was not going to survive. The company filed for bankruptcy shortly after his death. The Applause name was acquired by Russ Berrie in a bankruptcy auction. Applause (toy company) Applause Inc. was a company that produced stuffed toys and collectible figurines. The company produced licensed toys from Warner Bros., Disney, and Jim Henson's Muppets. Its principal subsidiaries included Dakin Inc. and International Tropic-Cal