Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Sinclair Zike Sinclair Zike The Zike, or Sinclair Zike, was a lightweight electric bicycle invented by Clive Sinclair and marketed by his company Sinclair Research Ltd in 1992. It was a commercial failure, selling only 2,000 units while originally intended to be produced at the rate of 10,000 a month. It was ended six months after introduction. The Sinclair Zike is a portable bicycle with a small electric motor driving the rear wheel and with batteries built into its frame. It weighs 11kg. The batteries fit inside the central shaft together with the motor. It uses nickel–cadmium batteries which have half the