Sinclair C5 exactly this tack when he purchased Sinclair Vehicles' remaining stock, saying that his company would market them as "a sophisticated toy": "If you were a little boy, wouldn't you want your parents to get you one this Christmas?" His strategy was notably successful; Ellar sold nearly 7,000 C5s at up to £700 each, far more (and at a higher price) than Sinclair had ever managed. Some commentators attributed the C5's failure to problems with Sinclair's marketing strategy; only a year after the demise of Sinclair Vehicles, the "Globe and Mail" newspaper called it "one of the great marketing bombs of
Sinclair Radionics Radionics for £650,000, and in October the National Research and Development Council agreed to provide £1 million for a revived portable TV project, which was finally launched in January 1977 as the Microvision TV1A and MON1A at £99.95. Supply exceeded demand, and 12,000 units were left unsold until they were sold off cheaply. This resulted in a £480,000 loss for Sinclair. Sir Clive Sinclair was certain that the TV1B model released in 1978 would be more successful, but sales were disappointing. In July 1977, the NEB increased its stake in Radionics to 73%. By June 1978 Sinclair Radionics was working