Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
John Harvey Kellogg the "Herald" where the book was typeset and ready to print. When it finally appeared in 1903, the book was sharply criticized by White for what she considered its many statements of pantheism. Over the next few years, there was increasing conflict between Kellogg, General Conference President A. G. Daniells and others. In 1907, Kellogg was "disfellowshipped", as part of a schism that split the church. Kellogg retained control of the Battle Creek Sanitarium and the American Medical Missionary College, and continued to promote Adventist ideas of health and well-being at those institutions. In later life, Kellogg spoke positively of