Titanic (1997 film) the movie". Cameron also wanted to appease anxious studio executives and "saw that a hit song from his movie could only be a positive factor in guaranteeing its completion". 20th Century Fox and Paramount Pictures co-financed "Titanic", with Paramount handling the North American distribution and Fox handling the international release. They expected Cameron to complete the film for a release on July 2, 1997. The film was to be released on this date "in order to exploit the lucrative summer season ticket sales when blockbuster films usually do better". In April, Cameron said the film's special effects were too complicated
Blockbuster LLC threats to the traditional videostore, he made the decision to sell Blockbuster to Viacom and pull out. Viacom acquired Blockbuster in 1994 for $8.4 billion to help finance its bid for Paramount in the bidding war with QVC Network Inc. Blockbuster's stock trade had been dropping steadily the months before the merger, with a small rise after the deal was announced, and three years later, in 1997, it's worth was estimated to just $4.6 billion. The Blockbuster Block Party concept was test-marketed in Albuquerque, New Mexico and Indianapolis, Indiana in 1994. It was an "entertainment complex" aimed at adults, containing