Carl Lewis leg of the race; he broke the tape with a time of 37.83 s, setting a new world record. Although Lewis had achieved what he had set out to do—matching Jesse Owens' feat of winning four gold medals in the same events at a single Olympic Games—he did not receive the lucrative endorsement offers that he had expected. The long jump controversy was one reason and his self-congratulatory conduct did not impress several other track stars: "He rubs it in too much," said Edwin Moses, twice Olympic gold medalist in the 400 m hurdles. "A little humility is in order.
Doping at the Olympic Games His gold medal was subsequently stripped and awarded to runner-up Carl Lewis, who himself had tested positive for banned substances prior to the Olympics, but had not been banned due to a lack of consistency in the application of the rules. At that time National Olympic Committees had leeway to determine whether a specific athlete met the criteria to be banned from Olympic competition. In the late 1990s, the IOC took the initiative in a more organized battle against doping, leading to the formation of the World Anti-Doping Agency (WADA) in 1999. The 2000 Summer Olympics and 2002 Winter Olympics