Carl Lewis ranked number one, while Lewis slipped to number three, having lost more races than he won. He even seemed vulnerable in the long jump, an event he did not lose in 1986, or the year before, though he competed sparingly. Lewis ended up ranked second behind Soviet Robert Emmiyan, who had the longest legal jump of the year at . At the 1987 World Championships in Athletics in Rome, Lewis skipped the 200 m to focus on his strongest event, the long jump, and made sure to take all his attempts. This was not to answer critics from the 1984
Carl Lewis I think the American public wants you to look macho," said Don Coleman, a Nike representative. "They started looking for ways to get rid of me," Lewis said. "Everyone there was so scared and so cynical they did not know what to do." (Lewis and Nike eventually did split, and Lewis signed an endorsement deal with Mizuno.) Lewis himself would lay the blame on some inaccurate reporting, especially the "Carl bashing," as he put it, typified by a "Sports Illustrated" article before the Olympics. At year's end, Lewis was again awarded the top rankings in the 100 m and the