Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Belle Kellogg Towne Belle Kellogg Towne Isabella Electa "Belle" Kellogg Towne (June 1, 1844 -1923) was an author and journalist. Isabella Electa "Belle" Kellogg was born in Sylvania, Wisconsin, on June 1, 1844. She was the daughter of Seth H. and Electa S. Kellogg. In the 1880s Belle Kellogg Towne was asked to take charge of the various young people's papers published by the David C. Cook Publishing Company, of Chicago. There she found a wide field, not only for her literary gift, but executive ability. The "Young People's Weekly", the most noted of the periodicals published by that firm, was ranked among