History of the Green Bay Packers (three consecutive league championships) for only the second time in franchise history and the first time since they were named league champions following the 1929–31 seasons. To this day, no other NFL team has matched or surpassed this record. The Packers' back-to-back wins in the first two Super Bowls remains a Super Bowl record, and has since been tied seven times by six other franchises: the Miami Dolphins won Super Bowls VII and VIII following the 1972 and 1973 seasons, the Pittsburgh Steelers won Super Bowls IX and X following the 1974 and 1975 seasons as well as Super Bowls
Super Bowl XL the U.S. automotive industry. In a related note, Roger Penske, owner of a car dealership, racing team, and other related companies, headed the Super Bowl XL host committee. This was the first Super Bowl to be played on the newer FieldTurf surface; each of the previous Super Bowls had been played either on natural grass or on the first-generation AstroTurf. The Seahawks became the first team to have their full team name painted in their end zone for a Super Bowl, as their geographic location name (Seattle) was painted above the team nickname (Seahawks). In Super Bowl XLIII, the Arizona