Will Keith Kellogg a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the "Battle Creek Toasted Corn Flake Company", later becoming the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on
Joseph Kellogg (sternwheeler) Kellogg". On Sunday, June 16, 1912, "Joseph Kellogg" made what was believed to be a record fast trip to Kelso from Portland in three hours and five minutes. The total distance was 58 miles, with the steamer having to comply with speed limitations going downriver in the Willamette. The return trip took about three and a half hours. In July 1913, "Joseph Kellogg" carried a party of automobile excursionists on this trip who were returning to Puget Sound from the Rose Festival. Roads between Vancouver, Washington and Kelso were then so poor that automobiles often had to be transported by