Mattel Matson sold his share to Handler due to poor health, and Handler's wife Ruth took Matson's role. In 1947, the company had its first hit toy, a ukulele called "Uke-A-Doodle". The company incorporated the next year in California. Mattel became the first year-round sponsor of the "Mickey Mouse Club" TV series in 1955. The Barbie doll debuted in 1959, becoming the company's best-selling toy in history. In 1960, Mattel introduced Chatty Cathy, a talking doll revolutionizing the toy industry, which led to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s. The company went public in
Evan Handler of his long journey toward gratitude in the years after his illness. The book was released in May 2008. Handler has written for several nationally distributed magazines, including "ELLE", "O, the Oprah Magazine", and "Mirabella". Handler contributes regularly to "The Huffington Post". Evan married Elisa Atti, an Italian-born chemist, in 2003, and they have a daughter, Sofia Clementina Handler (born January 17, 2007). Handler has a brother Lowell and a sister Lillian. Lowell Handler, a writer and photographer, is the author of the book "Twitch & Shout: A Touretter's Tale" and the star, narrator, and associate producer of the Emmy-nominated