Breakfast cereal he launched the Cornflakes brand, which overnight captured a national market. Soon there were forty rival manufacturers in the Battle Creek area. His brother William K. Kellogg (1860–1951) worked for him for many years until, in 1906, he broke away, bought the rights to Cornflakes, and set up the Kellogg Toasted Corn Flake Company. William Kellogg discarded the health food concept, opting for heavy advertising and commercial taste appeal. Later, his signature on every package became the company trademark. The second major innovator in the cereal industry was Charles W. Post, a salesman who was admitted to Kellogg's sanitarium as
Marjorie B. Kellogg Marjorie B. Kellogg Marjorie Bradley Kellogg (born 1946) is an American theatre set designer as well as an author. She was born in Cambridge, Massachusetts, and graduated from Vassar College in 1967. Kellogg is the author of a tetralogy of fantasy novels, "The Dragon Quartet". The series feature four elemental dragons (Earth, Air, Fire, and Water), and each dragon has a human companion. The series begins in medieval Europe and travels on to the future, as the world is embroiled in a war that pits the forces of greed and fanaticism against the dragons and their guides and those who