Sense and Sensibility (film) could capture Mr. Palmer's disenchantment and redemption so perfectly, and make it funny." Thompson wrote the part of Edward Ferrars with Grant in mind, and he agreed to receive a lower salary in line with the film's budget. Grant called her screenplay "genius", explaining "I've always been a philistine about Jane Austen herself, and I think Emma's script is miles better than the book and much more amusing." Grant's casting was criticised by the Jane Austen Society of North America (JASNA), whose representatives said that he was too handsome for the part. Actress Kate Winslet initially intended to audition for
Sense and Sensibility (film) Best Seller list for paperbacks in February 1996. In the United Kingdom, "Sense and Sensibility" was released on 23 February 1996 in order to "take advantage of the hype from "Pride and Prejudice"", another popular Austen adaptation recently broadcast. Columbia Tristar's head of UK marketing noted that "if there was any territory this film was going to work, it was in the UK." After receiving positive responses at previews, marketing strategies focused on selling it as both a costume drama and as a film attractive to mainstream audiences. Attention was also paid to marketing "Sense and Sensibility" internationally. Because the