Oscar bait nominated for Oscars. For that reason studios plan their Oscar promotional campaigns long before the movie is even released. It has been estimated that The Weinstein Company spent $15 million on its Oscar campaign for "The King's Speech", almost as much as was spent on the Oscar campaign of Weinstein-produced 1998 Best Picture Winner "Shakespeare in Love". Actors, too, benefit at least financially from Oscar wins. Agents and managers estimate that their clients can get as much as 20% more money for their next projects if they win an Oscar or at least received a nomination. Natalie Portman was expected
Cyclone Oscar started to move south-eastwards towards Fiji. On February 23, the Fiji Meteorological Service started to monitor a shallow depression, that had developed about to the north-northwest of Suva, Fiji. The system subsequently developed further as it moved westwards and was declared a tropical cyclone and named Oscar by the FMS during February 24. Over the next few days Oscar subsequently intensified as it moved westwards and gradually developed further. During February 27, Oscar became equivalent to a Category 3 Severe Tropical Cyclone, on the modern day Australian tropical cyclone intensity scale as it started to move towards the south-east and