Bing Crosby ARSC Journal, 43(1), 127–130. Bing Crosby Harry Lillis "Bing" Crosby Jr. (; May 3, 1903 – October 14, 1977) was an American singer and actor. The first multimedia star, Crosby was a leader in record sales, radio ratings, and motion picture grosses from 1931 to 1954. His early career coincided with recording innovations such as the microphone. This allowed him to develop an intimate singing style that influenced many male singers who followed him, including Perry Como, Frank Sinatra, Dick Haymes, and Dean Martin. "Yank" magazine said that he was the person who had done the most for American soldiers'
The Bing Crosby Show for General Electric Chesterfield cigarettes on CBS radio which had ended in June 1952. Crosby remained with CBS and General Electric took over as sponsor for his show. The show was named The Bing Crosby Show for General Electric and premiered on Thursday, October 9, 1952. Notable guest stars and appearances on the series included Frank Sinatra, Jack Benny, Ella Fitzgerald, Connee Boswell, Bob Hope, Dinah Shore, Rosemary Clooney, Peggy Lee, The Bell Sisters and Kay Starr. The competition of television was causing radio audiences to fall away dramatically and the Crosby show had to adapt to this over its two-year run. Crosby