Walter Cronkite of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like." He was the lead broadcaster of the network's coverage of the 1960 Winter Olympics, the first-ever time such an event was televised in the United States. He replaced Jim McKay, who had suffered a mental breakdown. On April 16, 1962, Cronkite succeeded Douglas Edwards as anchorman of the CBS's nightly feature newscast, tentatively renamed "Walter Cronkite with the News", but later the "CBS Evening
Walter Cronkite were four Peabody awards for excellence in broadcasting. In 2003, Cronkite was honored by the Vienna Philharmonic with the Franz Schalk Gold Medal, in view of his contributions to the New Year's Concert and the cultural image of Austria. A few years after Cronkite retired, Tom Chauncey, an owner of KTSP-TV, the then-CBS affiliate in Phoenix, contacted Cronkite, an old friend, and asked him if he would be willing to have the journalism school at Arizona State University named after him. Cronkite immediately agreed. The ASU program acquired status and respect from its namesake. Cronkite was not just a namesake,