Cumulus Media Networks the market, it was sold in 1943 to businessman Edward J. Noble, owner of Life Savers candy and the Rexall Drug store chain, for the asking price. After Noble took over, the network identified itself on-air as "The Blue Network." It was officially renamed the "American Broadcasting Company, Inc." in June 1945 after the company bought the rights to the name from (what would later become) Storer Broadcasting. With about 65 affiliates, ABC began with few of the big names and popular shows the other networks offered, so counter-programming became an ABC specialty. Industry policy had been to forbid taped
British Broadcasting Company to the original shareholders of the British Broadcasting Company Ltd. was Burndept Limited. It represented the interests of over twenty small electrical manufacturers in the UK. The British Broadcasting Company did not sell air time for commercials but its licence did allow for it to carry sponsored programming, and eight such sponsored broadcasts were aired in 1925. However, the main source of its income was from the sale of radio receiving sets and transmitters manufactured by its shareholding member companies as well as from a portion of the government (GPO) licence fee that had to be purchased by BBC listeners.