Cumulus Media Networks the market, it was sold in 1943 to businessman Edward J. Noble, owner of Life Savers candy and the Rexall Drug store chain, for the asking price. After Noble took over, the network identified itself on-air as "The Blue Network." It was officially renamed the "American Broadcasting Company, Inc." in June 1945 after the company bought the rights to the name from (what would later become) Storer Broadcasting. With about 65 affiliates, ABC began with few of the big names and popular shows the other networks offered, so counter-programming became an ABC specialty. Industry policy had been to forbid taped
Library of American Broadcasting to its new location. Now housed in the Broadcasting Archives at the University of Maryland, the Library of American Broadcasting is a wide-ranging collection of audio/video recordings, books, pamphlets, periodicals, personal collections, photographs, scripts, and vertical files devoted exclusively to the history of broadcasting. LAB holds many collections of note, including the papers of Sol Taishoff, founder of the influential industry publication "Broadcasting"; the papers of Helen J. Sioussat, director of the Talks Department at CBS (1937–58); the scrapbooks of Edward J. Kirby, chief of the radio branch of the War Department in World War II; and the papers of