Florence Ballard Ballard chose "Supremes". When the other members heard of the new name, they were not pleased. Diana Ross feared they would be mistaken for a male vocal group. Eventually Gordy agreed to sign them under that name on January 15, 1961. The group struggled in their early years with the label, releasing eight singles that failed to crack the "Billboard" Hot 100, giving them the nickname "no-hit Supremes". One track, "Buttered Popcorn", led by Ballard, was a regional hit in the Midwest, but still failed to chart. During a 1962 Motortown Revue tour, Ballard briefly replaced the Marvelettes' Wanda Young
Russ Ballard (which was produced by Phil Collins, and also featured Collins on drums). The track reached No. 13 on the Billboard Hot 100. He also penned "Can't Shake Loose" for fellow ABBA former member Agnetha Fältskog, which peaked at No. 29 in the same listings. In 1991 the song he co-wrote with John Waite and Jonathan Cain, "So This Is Eden", appeared on Bad English's album, "Backlash". Ballard has also written and produced for Elkie Brooks, and in 2005 acting as a talent scout, he "discovered" Lauren Harris. As a solo artist, Ballard charted once on the US "Billboard" Hot 100