Clarice Cliff including Martin Battersby, an early devotee of 20s and 30s design, the first author on that period to publish major works, and a devotee of Cliff's ceramics. Then, on 23 October 1972, Cliff died suddenly at Chetwynd House. The exhibition and the first book published privately in 1976 'Clarice Cliff' by Peter Wentworth- and Kay Johnson (L'Odeon publishing) marked the start of a major revival of interest in Cliff's work, which has continued to be sought after by Art Deco ceramic collectors ever since. In 1982 the ORIGINAL "Clarice Cliff Collectors Club" was formed and promoted her and her work
Clarice Cliff her shared passion with Shorter. After the war, although Cliff was occasionally nostalgic for the 'Bizarre' years, as witnessed in personal letters to friends, she seemed to be realistic and accepted the commercial taste was for conservative ware. Clarice seemed to enjoy playing a lesser role at the factory, knowing that she could not recapture those crazy days of the thirties. Much of the post-war production went to Australia, New Zealand or North America, where the taste was for formal ware in traditional English designs such as "Tonquin" rather than the striking patterns and shapes that had established Cliff's reputation;