William Moulton Marston of the Boston University alumni magazine, it was the idea of Marston's wife, Elizabeth Holloway Marston, to create a female superhero. Marston recommended an idea for a new kind of superhero, one who would conquer not with fists or firepower, but with love. "Fine," said Elizabeth. "but make her a woman." Marston introduced the idea to Max Gaines, co-founder with Jack Liebowitz of All-American Publications. Given the go-ahead, Marston developed Wonder Woman, basing her character on the unconventional, liberated, powerful modern women of his day. Marston's pseudonym, Charles Moulton, combined his own and Gaines's middle names. In a 1943 issue
William Moulton Marston Laugh at the Comics"), in which Marston said that he saw "great educational potential" in comic books. (A follow-up article was published two years later in 1942.) The interview caught the attention of comics publisher Max Gaines, who hired Marston as an educational consultant for National Periodicals and All-American Publications, two of the companies that would later merge to form DC Comics. In the early 1940s, the DC Comics line was dominated by superpower-endowed male characters such as the Green Lantern and Superman (its flagship character), as well as Batman, with his high-tech gadgets. According to the Fall 2001 issue