American Broadcasting Company which were related to advertising and were indexed compared to the number of listeners/viewers, failed to compensate for its heavy investments in purchasing and building stations. In 1951, a rumor even mentioned that the network would be sold to CBS. In 1951, Noble held a 58% ownership stake in ABC, giving him $5 million with which to prevent ABC from going bankrupt; as banks refused further credit, that amount was obtained through a loan from the Prudential Insurance Company of America. Leonard Goldenson, the president of UPT (which sought to diversify itself at the time), approached Noble in 1951 on
Turner Broadcasting System and the Turner Broadcasting campus off Techwood Drive in Midtown Atlanta, which also houses Turner Studios. Across Interstate 75/85 from the Techwood campus is the original home of Turner's WTBS superstation (now separated into its TBS cable network and Peachtree TV), which today houses the headquarters of Adult Swim and Williams Street Productions. Turner Broadcasting System traces its roots to a billboard company in Savannah purchased by Robert Edward Turner II in the late 1940s. Turner grew the business, which later became known as Turner Advertising Company. Robert Edward Turner's son, Ted Turner, inherited the company when the elder Turner