Walter Cronkite 13 moon missions, Cronkite received the best ratings and made CBS the most-watched television network for the missions. In 1970, when Huntley retired, the "CBS Evening News" finally dominated the American TV news viewing audience. Although NBC finally settled on the skilled and well-respected broadcast journalist John Chancellor, Cronkite proved to be more popular and continued to be top-rated until his retirement in 1981. One of Cronkite's trademarks was ending the "CBS Evening News" with the phrase "...And that's the way it is," followed by the date. Keeping to standards of objective journalism, he omitted this phrase on nights when
CBS News from reports from the United Press, one of the three wire services that supplied newspapers with national and international news. In December 1930 CBS chief William S. Paley hired journalist Paul W. White away from United Press as CBS's news editor. Paley put the radio network's news operation at the same level as entertainment, and authorized White to interrupt programming if events warranted. Along with other networks, CBS chafed at the breaking news embargo imposed upon radio by the wire services, which prevented them from using bulletins until they first appeared in print. CBS disregarded an embargo when it broke