Walter Cronkite of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like." He was the lead broadcaster of the network's coverage of the 1960 Winter Olympics, the first-ever time such an event was televised in the United States. He replaced Jim McKay, who had suffered a mental breakdown. On April 16, 1962, Cronkite succeeded Douglas Edwards as anchorman of the CBS's nightly feature newscast, tentatively renamed "Walter Cronkite with the News", but later the "CBS Evening
Walter Cronkite other news presenters bore the title before him. Cronkite anchored the network's coverage of the 1952 presidential election as well as later conventions. In 1964 he was temporarily replaced by the team of Robert Trout and Roger Mudd; this proved to be a mistake, and Cronkite returned to the anchor chair for future political conventions. From 1953 to 1957, Cronkite hosted the CBS program "You Are There", which reenacted historical events, using the format of a news report. His famous last line for these programs was: "What sort of day was it? A day like all days, filled with those