Gene Autry estate of Leo J. Cremer, Sr., and put Canadian saddle bronc riding champion Harry Knight in charge of the operation. A merger with the World Championship Rodeo Company in 1956 made Autry the sole owner. He moved the entire company to a ranch near Fowler, Colorado, with Knight as the working partner in the operation. For the next 12 years, they provided livestock for most of the major rodeos in Texas, Colorado, Montana, and Nebraska. When the company was sold in 1968, both men continued to be active in rodeo. For his work as a livestock contractor, Autry was inducted
Gene Autry "Rudolph the Red-Nosed Reindeer". He wrote "Here Comes Santa Claus" after being the Grand Marshal of the 1946 Santa Claus Lane Parade (Now the Hollywood Christmas Parade). He heard all of the spectators watching the parade saying "Here comes Santa Claus!" virtually handing him the title for his song. He recorded his version of the song in 1947 and it became an instant classic. Autry was the original owner of Challenge Records. The label's biggest hit was "Tequila" by The Champs in 1958, which started the rock-and-roll instrumental craze of the late 1950s and early 1960s. He sold the label