Statue of Liberty $350 million in donations. The Statue of Liberty was one of the earliest beneficiaries of a cause marketing campaign. A 1983 promotion advertised that for each purchase made with an American Express card, the company would contribute one cent to the renovation of the statue. The campaign generated contributions of $1.7 million to the restoration project. In 1984, the statue was closed to the public for the duration of the renovation. Workers erected the world's largest free-standing scaffold, which obscured the statue from view. Liquid nitrogen was used to remove layers of paint that had been applied to the interior
Conservation-restoration of the Statue of Liberty as one year beginning in 1984. The statue had been closed only once before for such an extended period of time, and that was at one point in the late 1930s. Later announcements stated that the erection of the scaffolding surrounding the outside of the statue would begin in the fall of 1983, and it was still believed in July 1983 that the restoration would begin sometime in the fall. NPS representatives retracted and revised the earlier announcement concerning the closure of the Island to the public; Liberty Island would in fact remain open and closings would be intermittent and