American Broadcasting Company a proposal for UPT to purchase ABC. Noble received other offers, including one from CBS founder William S. Paley; however, a merger with CBS would have forced that network to sell its New York City and Los Angeles stations at the very least. Goldenson and Noble reached a tentative agreement in the late spring of 1951 in which UPT would acquire ABC and turn it into a subsidiary of the company that would retain autonomy in its management. On June 6, 1951, the tentative agreement was approved by UPT's board of directors. However, the transaction had to be approved by
Turner Broadcasting System and the Turner Broadcasting campus off Techwood Drive in Midtown Atlanta, which also houses Turner Studios. Across Interstate 75/85 from the Techwood campus is the original home of Turner's WTBS superstation (now separated into its TBS cable network and Peachtree TV), which today houses the headquarters of Adult Swim and Williams Street Productions. Turner Broadcasting System traces its roots to a billboard company in Savannah purchased by Robert Edward Turner II in the late 1940s. Turner grew the business, which later became known as Turner Advertising Company. Robert Edward Turner's son, Ted Turner, inherited the company when the elder Turner