Clarice Cliff "Autumn" pattern issued near the end of 1930 which was to prove the most adaptable and popular. Originally created in red (coral) green and black in 1930, from 1931 many colourway variations appeared. The rarest remains the red colourway, shown on a wall plaque, but the best selling version at the time was one with the trees in blue green and yellow. All these variations have proven particularly collectible. In 1930, Cliff was appointed Art Director to Newport Pottery and A. J. Wilkinson, the two adjoining factories that produced her wares. Her work involved spending more time with the Colley
Clarice Cliff modelling figurines and vases, gilding, keeping pattern books and hand painting ware: outlining, enamelling (filling in colours within the outline) and banding (the radial bands on plates or vessels). In the early 1920s the decorating manager Jack Walker brought Cliff to the attention of one of the two factory owners, Arthur Colley Austin Shorter, who managed it with his brother Guy. Colley Shorter was 17 years older than Cliff, and as well as playing a major role in nurturing her skills and ideas, he was married but was later to be her husband. Cliff was given special attention by her