Kodak EasyShare Kodak EasyShare Kodak EasyShare is a sub brand of Eastman Kodak Company products identifying a consumer photography system of digital cameras, snapshot thermal printers, snapshot thermal printer docks, all-in-one inkjet printers, accessories, camera docks, software, and online print services. The brand was introduced in 2001. The brand is no longer applied to all-in-one inkjet printers (now branded "ESP") or online printing services (now simply "Kodak Gallery"). Thermal snapshot printers and printer docks product lines have been discontinued. In 2012, Kodak stopped manufacturing and selling all digital cameras and photo frames. There are presently three EasyShare camera lines, "series", that separate
Kodak $1.29 billion to just $5 million for the same period. Kodak's market share declined from 80.1% to 74.7% in the United States, a one-year drop of five percentage points that had observers suggesting that Kodak was slow to react to changes and underestimated its rivals. Although from the 1970s both Fuji and Kodak recognized the upcoming threat of digital photography, and although both sought diversification as a mitigation strategy, Fuji was more successful at diversification. Although Kodak developed a digital camera in 1975, the first of its kind, the product was dropped for fear it would threaten Kodak's photographic film