Super Bowl XVI man to play in a Super Bowl and then be a head coach in a Super Bowl. Gregg played in Super Bowls I and II as a member of the Green Bay Packers. Tom Flores was on the Kansas City Chiefs' roster in Super Bowl IV and coached in Super Bowl XV. However, Flores did not play in Super Bowl IV. This was the first Super Bowl to feature two first-time participants since Super Bowl III (there has been only one since, Super Bowl XX between the Chicago Bears and New England Patriots). This was also the only Super Bowl
Super Bowl of top-rated programs of all time, and three other Super Bowls, XII, XVII, and XX, made the top ten. Famous commercial campaigns include the Budweiser "Bud Bowl" campaign, the 1984 introduction of Apple's Macintosh computer, and the 1999 and 2000 dot-com ads. As the television ratings of the Super Bowl have steadily increased over the years, prices have also increased every year, with advertisers paying as much as $3.5 million for a thirty-second spot during Super Bowl XLVI in 2012. A segment of the audience tunes into the Super Bowl solely to view commercials. In 2010, Nielsen reported that 51