Walter Cronkite of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like." He was the lead broadcaster of the network's coverage of the 1960 Winter Olympics, the first-ever time such an event was televised in the United States. He replaced Jim McKay, who had suffered a mental breakdown. On April 16, 1962, Cronkite succeeded Douglas Edwards as anchorman of the CBS's nightly feature newscast, tentatively renamed "Walter Cronkite with the News", but later the "CBS Evening
Walter Cronkite News" on September 2, 1963, when the show was expanded from 15 to 30 minutes, making Cronkite the anchor of American network television's first nightly half-hour news program. Cronkite's tenure as anchor of the "CBS Evening News" made him an icon in television news. During the early part of his tenure anchoring the "CBS Evening News", Cronkite competed against NBC's anchor team of Chet Huntley and David Brinkley, who anchored the "Huntley-Brinkley Report". For much of the 1960s, the "Huntley-Brinkley Report" had more viewers than Cronkite's broadcast. A key moment for Cronkite came during his coverage of John F. Kennedy's