Photography in the United States product introduced by George Eastman in 1884: a flexible, gelatin-coated paper, followed closely by a holder for a 24-frame roll. Soon after this, Eastman introduced Eastman American film, which featured a thin gelatin layer that was removed from the paper backing after development for additional clarity in making prints. In 1888, Eastman's company issued the first easy-to-use, lightweight Kodak camera. It was priced at $25, loaded with a hundred frames, and was almost instantly popular. When the user had used up all 100 exposures, he or she would simply mail the camera back to Kodak, where the used film was
Kodak business. In the 1990s, Kodak planned a decade-long journey to move to digital technology. CEO George M. C. Fisher reached out to Microsoft and other new consumer merchandisers. Apple's pioneering QuickTake consumer digital cameras, introduced in 1994, had the Apple label but were produced by Kodak. The DC-20 and DC-25 launched in 1996. Overall, though, there was little implementation of the new digital strategy. Kodak's core business faced no pressure from competing technologies, and as Kodak executives could not fathom a world without traditional film there was little incentive to deviate from that course. Consumers gradually switched to the digital