American Broadcasting Company a proposal for UPT to purchase ABC. Noble received other offers, including one from CBS founder William S. Paley; however, a merger with CBS would have forced that network to sell its New York City and Los Angeles stations at the very least. Goldenson and Noble reached a tentative agreement in the late spring of 1951 in which UPT would acquire ABC and turn it into a subsidiary of the company that would retain autonomy in its management. On June 6, 1951, the tentative agreement was approved by UPT's board of directors. However, the transaction had to be approved by
Commercial Neutral Broadcasting Company as its signal originated from the Dutch side of the North Sea and did not penetrate very far inland. After only a few months Veronica terminated its contract because the advertising revenue from Dutch programming was more lucrative. Commercial Neutral Broadcasting Company The Commercial Neutral Broadcasting Company (CNBC) was an English language pirate radio station which hired airtime for a few hours each day from the Dutch pirate Radio Veronica in 1960–1961. Programmes were pre-recorded at Veronica's Amsterdam studio together with the Dutch programmes, and broadcast from the Veronica ship "Borkum Riff". The address for prospective advertisers was given as