NBC News in April 1962, by Walter Cronkite. NBC's vice president of news and public affairs, J. Davidson Taylor, was a Southerner who, with producer Reuven Frank, was determined that NBC would lead television's coverage of the civil rights movement. In 1955, NBC provided national coverage of Rev. Martin Luther King, Jr.'s leadership of the bus boycott in Montgomery, Alabama, airing reports from Frank McGee, then news director of NBC's Montgomery affiliate WSFA-TV, who would later join the network. A year later, John Chancellor's coverage of the admission of black students to Central High School in Little Rock, Arkansas was the first
CBS Evening News same period (since the 2010–11 season). "Pelley has refocused the program towards hard news and away from the soft news and infotainment features of the early Katie Couric era. Story selection has focused more on foreign policy, Washington politics, and economic subjects. The program's audience viewership began to grow immediately, closing the gap between the "CBS Evening News" and its competitors by one million viewers within a year, although the CBS program remains in third place among the network evening newscasts. In late May 2016, a new theme tune composed by Joel Beckerman of Man Made Music was introduced. Later