Walter Cronkite of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like." He was the lead broadcaster of the network's coverage of the 1960 Winter Olympics, the first-ever time such an event was televised in the United States. He replaced Jim McKay, who had suffered a mental breakdown. On April 16, 1962, Cronkite succeeded Douglas Edwards as anchorman of the CBS's nightly feature newscast, tentatively renamed "Walter Cronkite with the News", but later the "CBS Evening
Walter Cronkite the CBS network coverage as violence and protests occurred outside the convention, as well as scuffles inside the convention hall. When Dan Rather was punched to the floor (on camera) by security personnel, Cronkite commented, "I think we've got a bunch of thugs here, Dan." The first publicly transmitted live trans-Atlantic program was broadcast via the Telstar satellite on July 23, 1962, at 3:00 pm EDT, and Cronkite was one of the main presenters in this multinational broadcast. The broadcast was made possible in Europe by Eurovision and in North America by NBC, CBS, ABC, and the CBC. The first