Kodak 35 Rangefinder by "0". ""ET"" thus gives the number "49" for the year 1949. The Kodak 35 serial number is engraved on the front ring on the lens. Kodak 35 Rangefinder The Kodak 35 Rangefinder is an improved version of the "Kodak 35" that was launched by the Eastman Kodak Company in 1938 as their first 35mm camera manufactured in the USA. After some two years, the Company presented this improved "Kodak 35" camera, with a new superstructure housing containing a viewfinder and a separate rangefinder, but without any addition to the identifying inscription on the body. It is generally referred to
Kodak offering from companies such as Sony. In 2001 film sales dropped, which was attributed by Kodak to the financial shocks caused by the September 11 attacks. Executives hoped that Kodak might be able to slow the shift to digital through aggressive marketing. Under Daniel Carp, Fisher's successor as CEO, Kodak made its move in the digital camera market, with its EasyShare family of digital cameras. Kodak spent tremendous resources studying customer behavior, finding out that women in particular loved taking digital photos but were frustrated in moving them to their computers. This key unmet consumer need became a major opportunity.