Clarice Cliff lover and she journeyed to the Royal College of Art and to Paris. Cliff was given a second apprenticeship at A. J. Wilkinson's in 1924 (when she was already 25 years old) primarily as a 'modeller' but she also worked with the factory designers John Butler and Fred Ridgway. They produced conservative, Victorian style ware – Butler had been the designer for over 20 years by this time. Eventually, Cliff's wide range of skills were recognised and in 1927 she was given her own studio at the adjoining Newport Pottery which Shorter had bought in 1920. Here Cliff was allowed
Clarice Cliff London stores sold it, including Harrods. Some of the other London stockists have long since closed, but the list is impressive: " 'Maple & Co., Lawley's, Bon Marche, John Lewis Peter Robinson, Selfridges, John Barker & Co., Warring & Gillow and Gorringe's'. " However, the extant order books of the period confirm that Bizarre ware was never sold at Woolworths as some have erroneously stated. Further outrageous patterns, vividly coloured, such as "Melon" and "Circle Tree" appeared in 1930. Cliff devised many ways of marketing these; in-store painting demonstrations, for which Cliff chose just the prettiest of her painters and