Walter Cronkite of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like." He was the lead broadcaster of the network's coverage of the 1960 Winter Olympics, the first-ever time such an event was televised in the United States. He replaced Jim McKay, who had suffered a mental breakdown. On April 16, 1962, Cronkite succeeded Douglas Edwards as anchorman of the CBS's nightly feature newscast, tentatively renamed "Walter Cronkite with the News", but later the "CBS Evening
Walter Cronkite the urging of his executive producer Ernest Leiser, Cronkite and Leiser journeyed to Vietnam to cover the aftermath of the Tet Offensive. They were invited to dine with General Creighton Abrams, the commander of all forces in Vietnam, whom Cronkite knew from World War II. According to Leiser, Abrams told Cronkite, "we cannot win this Goddamned war, and we ought to find a dignified way out." Upon return, Cronkite and Leiser wrote separate editorial reports based on that trip. Cronkite, an excellent writer, preferred Leiser's text over his own. On February 27, 1968, Cronkite closed "Report from Vietnam: Who, What,