Clarice Cliff including Martin Battersby, an early devotee of 20s and 30s design, the first author on that period to publish major works, and a devotee of Cliff's ceramics. Then, on 23 October 1972, Cliff died suddenly at Chetwynd House. The exhibition and the first book published privately in 1976 'Clarice Cliff' by Peter Wentworth- and Kay Johnson (L'Odeon publishing) marked the start of a major revival of interest in Cliff's work, which has continued to be sought after by Art Deco ceramic collectors ever since. In 1982 the ORIGINAL "Clarice Cliff Collectors Club" was formed and promoted her and her work
Clarice Cliff patterns were made in larger quantities by Wedgwood during and after this time. These reproductions should not be confused with forgeries (of which a number are found), the Wedgwood ones are clearly marked as 'Wedgwood Clarice Cliff'. An original Cliff painter Alice Andrews, then in her 80s, was employed to appear at launches of the ware in stores throughout Britain. In the mid 90s Cliff's position as a major artist of her era was confirmed when she was included in major international reference works; the massive "Dictionary of Art" by Macmillan Publishers, and "Allgemeines Künstlerlexikon" by K. G. Saur Verlag