Kwekwe to the geographical centre of the country, Kwekwe is also strategically located within the Midlands metropolitan area. Kwekwe, together with Gweru, Munyati, Kadoma and Redcliff form a single customer base for local commercial enterprises. As elsewhere in Zimbabwe, a high proportion of the population depends on the informal sector, possibly more than half of the population. Many self-employed miners carry out illegal digging work just north of the city, panning for gold, one of the most lucrative sources of income. Other residents engage in less strenuous work as cobblers, carpenters, TV and radio repairmen, and vendors selling anything from onions
Kwekwe the birthplace of former cricketer Norman Featherstone. A stampede at Mbizo Stadium killed 11 people in 2014. Kwekwe is well endowed with many educational facilities. Most are state-run. For university education, the closest facilities are 60 km away in Gweru, the Midlands Province capital, at Midlands State University. Like most urban areas in the country, the city of Kwekwe is serviced by many schools. Amaveni High School, Mbizo High School and Manunure High School recently expanded to offer A-level classes. Amaveni High serves the high density suburb of Amaveni while Mbizo and Manunure serve the high density suburb of Mbizo.