Walter Cronkite of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like." He was the lead broadcaster of the network's coverage of the 1960 Winter Olympics, the first-ever time such an event was televised in the United States. He replaced Jim McKay, who had suffered a mental breakdown. On April 16, 1962, Cronkite succeeded Douglas Edwards as anchorman of the CBS's nightly feature newscast, tentatively renamed "Walter Cronkite with the News", but later the "CBS Evening
Walter Cronkite President, mentioning that it came from a reliable source. Before the network left KRLD's feed for good, Barker first announced, then retracted, a confirmation of Kennedy's death. CBS cut back to Cronkite reporting that one of the priests had administered last rites to the president. In the next few minutes, several more bulletins reporting that Kennedy had died were given to Cronkite, including one from CBS's own correspondent Dan Rather that had been reported as confirmation of Kennedy's demise by CBS Radio. As these bulletins came into the newsroom, it was becoming clearer that Kennedy had in fact lost his