Photography in the United States product introduced by George Eastman in 1884: a flexible, gelatin-coated paper, followed closely by a holder for a 24-frame roll. Soon after this, Eastman introduced Eastman American film, which featured a thin gelatin layer that was removed from the paper backing after development for additional clarity in making prints. In 1888, Eastman's company issued the first easy-to-use, lightweight Kodak camera. It was priced at $25, loaded with a hundred frames, and was almost instantly popular. When the user had used up all 100 exposures, he or she would simply mail the camera back to Kodak, where the used film was
Kodak $1.29 billion to just $5 million for the same period. Kodak's market share declined from 80.1% to 74.7% in the United States, a one-year drop of five percentage points that had observers suggesting that Kodak was slow to react to changes and underestimated its rivals. Although from the 1970s both Fuji and Kodak recognized the upcoming threat of digital photography, and although both sought diversification as a mitigation strategy, Fuji was more successful at diversification. Although Kodak developed a digital camera in 1975, the first of its kind, the product was dropped for fear it would threaten Kodak's photographic film