Kodak DC215 Kodak DC215 The Kodak DC215 is a discontinued model of digital camera produced in Japan by the Eastman Kodak Company. This model does not have internal memory (only CompactFlash I cards), but a 4MB card is supplied with the camera. The camera has a 1-megapixel sensor, a fixed focus lens with 2x optical zoom (F/4 wide, F/4.8 telephoto) and macro-setting and a built-in flash. The viewfinder is optical, but it is possible to use the 1.8" rear LCD monitor as viewfinder ("Preview mode"), though Kodak did not recommend that due to high battery consumption. There was also a small LCD
Kodak offering from companies such as Sony. In 2001 film sales dropped, which was attributed by Kodak to the financial shocks caused by the September 11 attacks. Executives hoped that Kodak might be able to slow the shift to digital through aggressive marketing. Under Daniel Carp, Fisher's successor as CEO, Kodak made its move in the digital camera market, with its EasyShare family of digital cameras. Kodak spent tremendous resources studying customer behavior, finding out that women in particular loved taking digital photos but were frustrated in moving them to their computers. This key unmet consumer need became a major opportunity.