NBC News in April 1962, by Walter Cronkite. NBC's vice president of news and public affairs, J. Davidson Taylor, was a Southerner who, with producer Reuven Frank, was determined that NBC would lead television's coverage of the civil rights movement. In 1955, NBC provided national coverage of Rev. Martin Luther King, Jr.'s leadership of the bus boycott in Montgomery, Alabama, airing reports from Frank McGee, then news director of NBC's Montgomery affiliate WSFA-TV, who would later join the network. A year later, John Chancellor's coverage of the admission of black students to Central High School in Little Rock, Arkansas was the first
Walter Cronkite the urging of his executive producer Ernest Leiser, Cronkite and Leiser journeyed to Vietnam to cover the aftermath of the Tet Offensive. They were invited to dine with General Creighton Abrams, the commander of all forces in Vietnam, whom Cronkite knew from World War II. According to Leiser, Abrams told Cronkite, "we cannot win this Goddamned war, and we ought to find a dignified way out." Upon return, Cronkite and Leiser wrote separate editorial reports based on that trip. Cronkite, an excellent writer, preferred Leiser's text over his own. On February 27, 1968, Cronkite closed "Report from Vietnam: Who, What,