American Broadcasting Company which were related to advertising and were indexed compared to the number of listeners/viewers, failed to compensate for its heavy investments in purchasing and building stations. In 1951, a rumor even mentioned that the network would be sold to CBS. In 1951, Noble held a 58% ownership stake in ABC, giving him $5 million with which to prevent ABC from going bankrupt; as banks refused further credit, that amount was obtained through a loan from the Prudential Insurance Company of America. Leonard Goldenson, the president of UPT (which sought to diversify itself at the time), approached Noble in 1951 on
King Broadcasting Company companies that were eventually absorbed into Gannett as well). It is still the licensee for the former King Broadcasting television stations, except KHNL, which Belo sold to Raycom Media in 1999, and (for a short while) KGW, which was spun off to Sander Media as part of the Belo acquisition due to Gannett's ownership of the Statesman Journal newspaper in Salem, Ore. Gannett operated KGW through a shared services agreement, an arrangement that was inherited by Tegna. However, KGW was reunited with its King Broadcasting stablemates when Tegna fully acquired the Sander-held stations in December 2015. King Broadcasting Company established