George Eastman was 15 years old. The young George left school early and started working to help support the family. As Eastman began to have success with his photography business, he vowed to repay his mother for the hardships she had endured in raising him. In 1884, Eastman patented the first film in roll form to prove practicable; he had been tinkering at home to develop it. In 1888, he perfected the Kodak Black camera, which was the first camera designed to use roll film. In 1889 he first offered film stock, and by 1896 became the leading supplier of film stock
Kodak offering from companies such as Sony. In 2001 film sales dropped, which was attributed by Kodak to the financial shocks caused by the September 11 attacks. Executives hoped that Kodak might be able to slow the shift to digital through aggressive marketing. Under Daniel Carp, Fisher's successor as CEO, Kodak made its move in the digital camera market, with its EasyShare family of digital cameras. Kodak spent tremendous resources studying customer behavior, finding out that women in particular loved taking digital photos but were frustrated in moving them to their computers. This key unmet consumer need became a major opportunity.