Clarice Cliff to decorate some of the old defective 'glost' (white) ware in her own freehand patterns. For these she used on-glaze enamel colours, which enabled a brighter palette than underglaze colours. She covered the imperfections in simple patterns of triangles, in a style that she called 'Bizarre'. The earliest examples had just a hand-painted mark, usually in a rust coloured paint, 'Bizarre by Clarice Cliff', sometimes with 'Newport Pottery' underneath. To the surprise of the company's senior salesman Ewart Oakes, when he took a car load to a major stockist, it was immediately popular. Clarice was joined by young painter Gladys
Clarice Cliff patterns were made in larger quantities by Wedgwood during and after this time. These reproductions should not be confused with forgeries (of which a number are found), the Wedgwood ones are clearly marked as 'Wedgwood Clarice Cliff'. An original Cliff painter Alice Andrews, then in her 80s, was employed to appear at launches of the ware in stores throughout Britain. In the mid 90s Cliff's position as a major artist of her era was confirmed when she was included in major international reference works; the massive "Dictionary of Art" by Macmillan Publishers, and "Allgemeines Künstlerlexikon" by K. G. Saur Verlag