Michael Lucas (director) company launched its "Men of Israel" website to promote the film, which announced its release for July 22. In 2006, the studio released "Michael Lucas' La Dolce Vita Parts 1 & 2", a gay pornographic remake of the 1960 Fellini classic "La Dolce Vita". The film won a record fourteen awards at the 2007 GayVN Awards, winning in every category in which it was nominated. In February 2007, International Media Films, Inc., which owns the rights to Fellini's "La Dolce Vita", filed suit against Lucas (as Andrei Treivas Bregman), Lucas Entertainment, Inc., and Lucas Distribution, Inc. for trademark and copyright
La Dolce Vita because they rendered a woman very gorgeous who could, instead, be a skeleton of squalor and solitude inside." Credit for the creation of Steiner, the intellectual who commits suicide after shooting his two children, goes to co-screenwriter Tullio Pinelli. Having gone to school with Italian novelist Cesare Pavese, Pinelli had closely followed the writer's career and felt that his over-intellectualism had become emotionally sterile, leading to his suicide in a Turin hotel in 1950. This idea of a "burnt-out existence" is carried over to Steiner in the party episode where the sounds of nature are not to be experienced first-hand