Statue of Liberty $350 million in donations. The Statue of Liberty was one of the earliest beneficiaries of a cause marketing campaign. A 1983 promotion advertised that for each purchase made with an American Express card, the company would contribute one cent to the renovation of the statue. The campaign generated contributions of $1.7 million to the restoration project. In 1984, the statue was closed to the public for the duration of the renovation. Workers erected the world's largest free-standing scaffold, which obscured the statue from view. Liquid nitrogen was used to remove layers of paint that had been applied to the interior
Conservation-restoration of the Statue of Liberty only for several days at a time at most. The restoration would not begin until January 23, 1984. An article from "The New York Times" published the day after, indicated that the 30-month project had officially begun the day before, and that visitors would have approximately two weeks remaining before the statue would be completely enshrouded by the tons of extruded aluminum scaffolding that had just been deposited on Liberty Island. The scaffolding contract was awarded to a company called Universal Builders Supply (UBS) Inc. on December 14, 1983. The contract stipulated that the freestanding exterior scaffold was to be