NBC News in April 1962, by Walter Cronkite. NBC's vice president of news and public affairs, J. Davidson Taylor, was a Southerner who, with producer Reuven Frank, was determined that NBC would lead television's coverage of the civil rights movement. In 1955, NBC provided national coverage of Rev. Martin Luther King, Jr.'s leadership of the bus boycott in Montgomery, Alabama, airing reports from Frank McGee, then news director of NBC's Montgomery affiliate WSFA-TV, who would later join the network. A year later, John Chancellor's coverage of the admission of black students to Central High School in Little Rock, Arkansas was the first
Walter Cronkite the "predominant news voice in America." Affectionately known as "Uncle Walter," he covered many of the important news events of the era so effectively that his image and voice are closely associated with the Cuban Missile Crisis, the assassination of President John F. Kennedy, the Vietnam War, the Apollo 11 Moon landing, and the Watergate scandal. "USA Today" wrote that "few TV figures have ever had as much power as Cronkite did at his height." Enjoying the cult of personality surrounding Cronkite in those years, CBS allowed some good-natured fun-poking at its star anchorman in some episodes of the network's