Gene Autry estate of Leo J. Cremer, Sr., and put Canadian saddle bronc riding champion Harry Knight in charge of the operation. A merger with the World Championship Rodeo Company in 1956 made Autry the sole owner. He moved the entire company to a ranch near Fowler, Colorado, with Knight as the working partner in the operation. For the next 12 years, they provided livestock for most of the major rodeos in Texas, Colorado, Montana, and Nebraska. When the company was sold in 1968, both men continued to be active in rodeo. For his work as a livestock contractor, Autry was inducted
Gene Autry's Melody Ranch stock, was located adjacent to the town that was, at the time, known as Berwyn. In honor of the presence of cowboy royalty in its midst, the town was renamed Gene Autry in 1941. To mark the occasion, Autry broadcast his "Gene Autry's Melody Ranch" radio show from the Flying A, and more than 35,000 people turned out for the festivities, which included Autry parading through the town atop a flatbed car. At the time, the population of the newly re-christened town was around 300 people, according to Mary Schutz, director of programs and publicity at the Gene Autry Oklahoma