American Broadcasting Company a proposal for UPT to purchase ABC. Noble received other offers, including one from CBS founder William S. Paley; however, a merger with CBS would have forced that network to sell its New York City and Los Angeles stations at the very least. Goldenson and Noble reached a tentative agreement in the late spring of 1951 in which UPT would acquire ABC and turn it into a subsidiary of the company that would retain autonomy in its management. On June 6, 1951, the tentative agreement was approved by UPT's board of directors. However, the transaction had to be approved by
New Brunswick Broadcasting Company New Brunswick Broadcasting Company New Brunswick Broadcasting Company Limited was a Canadian media holding company based in Saint John, New Brunswick. New Brunswick Broadcasting was established in 1934 when Saint John Publishing purchased the Saint John radio station CFBO. Four local men who published the two major newspapers in Saint John, New Brunswick were the owners. Principal shareholder Howard P. Robinson was joined by J.D. McKenna, T.F. Drummie and L.W. Bewick. As directors they added the new division under the name New Brunswick Broadcasting at the same time as they changed the radio station call letters from CFBO to CHSJ.