Clarice Cliff including Martin Battersby, an early devotee of 20s and 30s design, the first author on that period to publish major works, and a devotee of Cliff's ceramics. Then, on 23 October 1972, Cliff died suddenly at Chetwynd House. The exhibition and the first book published privately in 1976 'Clarice Cliff' by Peter Wentworth- and Kay Johnson (L'Odeon publishing) marked the start of a major revival of interest in Cliff's work, which has continued to be sought after by Art Deco ceramic collectors ever since. In 1982 the ORIGINAL "Clarice Cliff Collectors Club" was formed and promoted her and her work
Clarice Cliff colourway variation on this by simply changing the trees to shades of blue and pink, and this was then called "Rudyard" after a local Staffordshire beauty spot. Clarice Cliff's fame and success in the 1930s are hard to fully appreciate now, but at that time there was no such thing as 'career women'. The publicity she received in the national press was unprecedented. Research by a PhD student into the contemporary press between 1928 and 1936 found " '360 articles about Cliff and her work were published in the trade press, women's magazines, national and local newspapers'." This was put