Clarice Cliff "Autumn" pattern issued near the end of 1930 which was to prove the most adaptable and popular. Originally created in red (coral) green and black in 1930, from 1931 many colourway variations appeared. The rarest remains the red colourway, shown on a wall plaque, but the best selling version at the time was one with the trees in blue green and yellow. All these variations have proven particularly collectible. In 1930, Cliff was appointed Art Director to Newport Pottery and A. J. Wilkinson, the two adjoining factories that produced her wares. Her work involved spending more time with the Colley
Clarice Cliff colourway variation on this by simply changing the trees to shades of blue and pink, and this was then called "Rudyard" after a local Staffordshire beauty spot. Clarice Cliff's fame and success in the 1930s are hard to fully appreciate now, but at that time there was no such thing as 'career women'. The publicity she received in the national press was unprecedented. Research by a PhD student into the contemporary press between 1928 and 1936 found " '360 articles about Cliff and her work were published in the trade press, women's magazines, national and local newspapers'." This was put