NBC News in April 1962, by Walter Cronkite. NBC's vice president of news and public affairs, J. Davidson Taylor, was a Southerner who, with producer Reuven Frank, was determined that NBC would lead television's coverage of the civil rights movement. In 1955, NBC provided national coverage of Rev. Martin Luther King, Jr.'s leadership of the bus boycott in Montgomery, Alabama, airing reports from Frank McGee, then news director of NBC's Montgomery affiliate WSFA-TV, who would later join the network. A year later, John Chancellor's coverage of the admission of black students to Central High School in Little Rock, Arkansas was the first
Walter Cronkite a "Freedom of the Press" George Polk Award and the Paul White Award from the Radio Television Digital News Association. In 1972, in recognition of his career, Princeton University's American Whig-Cliosophic Society awarded Cronkite the James Madison Award for Distinguished Public Service. In 1981, the year he retired, former president Jimmy Carter awarded Cronkite the Presidential Medal of Freedom. In that year, he also received the S. Roger Horchow Award for Greatest Public Service by a Private Citizen, an award given out annually by Jefferson Awards, and the Paul White Award for lifetime achievement from the Radio Television Digital News