Walter Cronkite of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like." He was the lead broadcaster of the network's coverage of the 1960 Winter Olympics, the first-ever time such an event was televised in the United States. He replaced Jim McKay, who had suffered a mental breakdown. On April 16, 1962, Cronkite succeeded Douglas Edwards as anchorman of the CBS's nightly feature newscast, tentatively renamed "Walter Cronkite with the News", but later the "CBS Evening
CBS Evening News officials complained to CBS founder William S. Paley. The second half of the report was aired the following Monday, but only for eight minutes. Cronkite was replaced as anchor of the program the Monday after his retirement, March 9, 1981, by then 49-year-old Dan Rather, who had been with CBS News as a correspondent since the early 1960s and later became a correspondent for the network's newsmagazine "60 Minutes". Concerns about excessive liberalism in the media were frequently leveled at Rather, the "CBS Evening News", CBS News and CBS in general. Some of these concerns dated from Rather's position as