Kodak, Tennessee Kodak, Tennessee Kodak is an unincorporated community in Sevier County, Tennessee, United States. It is located along State Highway 139 and State Highway 66, and just south of Interstate Highway 40 and Knoxville, Tennessee. The elevation of Kodak is about 896 feet (273 meters) above sea level. Kodak was named in 1892 when the local postmaster, Harvey N. Underwood, learned of the new "Kodak" brand of camera. Underwood decided that this was a name that was easy to remember and spell, hence he sought permission from the founder of Eastman Kodak, George Eastman, to use this name for his village
Kodak offering from companies such as Sony. In 2001 film sales dropped, which was attributed by Kodak to the financial shocks caused by the September 11 attacks. Executives hoped that Kodak might be able to slow the shift to digital through aggressive marketing. Under Daniel Carp, Fisher's successor as CEO, Kodak made its move in the digital camera market, with its EasyShare family of digital cameras. Kodak spent tremendous resources studying customer behavior, finding out that women in particular loved taking digital photos but were frustrated in moving them to their computers. This key unmet consumer need became a major opportunity.