The Gene Autry Show The Gene Autry Show The Gene Autry Show is an American western/cowboy television series which aired for 91 episodes on CBS from July 23, 1950 until August 7, 1956, originally sponsored by Wrigley's Doublemint chewing gum. Series star Gene Autry had already established his singing cowboy character on radio and the movies. Now he and his horse Champion were featured in a weekly television series of western adventures. Gene's role changed almost weekly from rancher, to ranch hand, to sheriff, to border agent, etc. Gene's usual comic relief and sidekick, Pat, was played by Pat Buttram. During the first season,
Gene Autry was encouraged to sing professionally by a customer, the famous humorist Will Rogers, who had heard him singing. As soon as he could save money to travel, he went to New York. In the autumn of 1928 he auditioned for Victor Records, shortly before purchase by David Sarnoff's RCA Corporation. According to Nathaniel Shilkret, director of Light Music for Victor at the time, Autry asked to speak to Shilkret when Autry found that he had been turned down. Shilkret explained to Autry that he was turned down not because of his voice, but because Victor had just made contracts with