South African rand as Daan Desimaal). This was accompanied by a radio jingle, to inform the public about the new currency. One Rand was worth US$1.40 from the time of its inception in 1961 until late 1971. Its value thereafter fluctuated as various exchange rate dispensations were implemented by the South African authorities. By the early-1980s, high inflation and mounting political pressure combined with sanctions placed against the country due to international opposition to the apartheid system started to erode its value. The currency broke above parity with the dollar for the first time in March 1982, and continued to trade between R
Paul Rand young age of twenty-three. The cover art for "Direction" magazine proved to be an important step in the development of the "Paul Rand look" that was not as yet fully developed. The December 1940 cover, which uses barbed wire to present the magazine as both a war-torn gift and a crucifix, is indicative of the artistic freedom Rand enjoyed at "Direction"; in "Thoughts on Design" Rand notes that it "is significant that the crucifix, aside from its religious implications, is a demonstration of pure plastic form as well . . . a perfect union of the aggressive vertical (male) and