The Song of Hiawatha of Longfellow's poem nevertheless led to the name "Hiawatha" becoming attached to a number of locales and enterprises in areas more historically associated with the Ojibwe than the Iroquois. The poem was published on November 10, 1855, by Ticknor and Fields and was an immediate success. In 1857, Longfellow calculated that it had sold 50,000 copies. Longfellow chose to set "The Song of Hiawatha" at the Pictured Rocks, one of the locations along the south shore of Lake Superior favored by narrators of the Manabozho stories. The "Song" presents a legend of Hiawatha and his lover "Minnehaha" in 22 chapters
The Hiawatha Story of the train led the Milwaukee Road to apply the "Hiawatha" brand to other routes, and Scribbins tells the history of these as well: "Chippewa-Hiawatha", "Midwest Hiawatha", "North Woods Hiawatha" and "Olympian Hiawatha". Throughout, Scribbins pays close attention to the operation details as well as the rolling stock. Famous Milwaukee Road products such as the Beaver Tail and Skytop Lounge are described in detail, as are the Pullman-Standard Super Domes, the first full-length dome cars ever built, which operated on several "Hiawatha" routes. "The Hiawatha Story" received favorable reviews on its publication. Richard C. Overton reviewed the book for "Technology