Walter Cronkite of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like." He was the lead broadcaster of the network's coverage of the 1960 Winter Olympics, the first-ever time such an event was televised in the United States. He replaced Jim McKay, who had suffered a mental breakdown. On April 16, 1962, Cronkite succeeded Douglas Edwards as anchorman of the CBS's nightly feature newscast, tentatively renamed "Walter Cronkite with the News", but later the "CBS Evening
Walter Cronkite 2006. Cronkite's voiceover was notably not used on introducing the broadcast reporting his funeral – no voiceover was used on this occasion. Cronkite made a cameo appearance on a 1974 episode of "The Mary Tyler Moore Show", in which he met with Lou Grant in his office. Ted Baxter, who at first tried to convince Cronkite that he (Baxter) was as good a newsman as Eric Sevareid, pleaded with Cronkite to hire him for the network news, at least to give sport scores, and gave an example: "The North Stars 3, the Kings Oh!" Cronkite turned to Grant and said,