Kodak T-MAX October 1, 2012, Kodak announced the discontinuation of Kodak Professional T-MAX P3200 film due to the high expense of manufacturing it for only a limited user demand. On February 23, 2018, Kodak announced the return of the film for March 2018. Kodak T-MAX Kodak Professional T-MAX Film is a continuous tone, panchromatic, tabular-grain black and white negative film originally developed and manufactured by Eastman Kodak since 1986. It is now manufactured by Eastman Kodak but distributed and marketed by Kodak Alaris. It is sold in three speeds: ISO 100, ISO 400 and 3200 which is a multi-speed film. Eastman Kodak
Kodak offering from companies such as Sony. In 2001 film sales dropped, which was attributed by Kodak to the financial shocks caused by the September 11 attacks. Executives hoped that Kodak might be able to slow the shift to digital through aggressive marketing. Under Daniel Carp, Fisher's successor as CEO, Kodak made its move in the digital camera market, with its EasyShare family of digital cameras. Kodak spent tremendous resources studying customer behavior, finding out that women in particular loved taking digital photos but were frustrated in moving them to their computers. This key unmet consumer need became a major opportunity.