Rosalind Ashford helped the group to distinguish themselves from the other girl groups in the label including the pop-oriented Marvelettes and the doo-wop-influenced Supremes with a rougher, brassier gospel-influenced sound. Reeves was a brassy alto while Annette was a deep contralto, and Rosalind was a high soprano. Like the Supremes' Florence Ballard, the Marvelettes' Wanda Rogers and The Four Tops' Abdul "Duke" Fakir, Ashford registered as the high background vocal in Vandellas records. After "Quicksand" gave the group a third top forty pop hit, Beard left to start a family with her new spouse. Reeves recruited a former member of The Velvelettes,
Florence Ballard next year Jesse Lambert Ballard died of cancer. Named "Blondie" and "Flo" by family and friends, Ballard attended Northeastern High School and was coached vocally by Abraham Silver. Ballard met future singing partner Mary Wilson during a middle-school talent show and they became friends while attending Northeastern High. From an early age, Ballard aspired to be a singer and agreed to audition for a spot on a sister group of the local Detroit attraction, the Primes, who were managed by Milton Jenkins. After she was accepted, Ballard recruited Mary Wilson to join Jenkins' group. Wilson, in turn, enlisted another neighbor,