Clarice Cliff thus she was never to return to creative work. The post-war ware has little value at auction. A.J.Wilkinson and their Newport Pottery continued to sell ware under Cliff's name until 1964. The death of Colley Shorter in 1963 led Cliff to sell the factory to Midwinter in 1964 and she retired, becoming somewhat of a recluse. However, from December 1971 to January 1972, the first exhibition of Clarice Cliff pottery took place at Brighton, East Sussex. Cliff reluctantly provided comments for the catalogue, though she refused an invitation to go to the opening. The exhibition was prompted by enthusiastic collectors,
Clarice Cliff colourway variation on this by simply changing the trees to shades of blue and pink, and this was then called "Rudyard" after a local Staffordshire beauty spot. Clarice Cliff's fame and success in the 1930s are hard to fully appreciate now, but at that time there was no such thing as 'career women'. The publicity she received in the national press was unprecedented. Research by a PhD student into the contemporary press between 1928 and 1936 found " '360 articles about Cliff and her work were published in the trade press, women's magazines, national and local newspapers'." This was put