Motifs in the James Bond film series title sequence for "Spectre". A contemporary artist usually sings during the title sequence and an instrumental version of the main track may also be featured as a leitmotif during the film, which repeats in various moods. Writing for "Rolling Stone", Andy Greene says that "James Bond title songs, as a rule, have the name of the movie in the chorus," though he notes that this is not always the case. "On Her Majesty's Secret Service" has an entirely instrumental credit sequence, though the film features an alternate theme, "We Have All the Time in the World", sung by Louis Armstrong.
James Bond "Bond ... James Bond", became a catch phrase that entered the lexicon of Western popular culture: writers Cork and Scivally said of the introduction in "Dr. No" that the "signature introduction would become the most famous and loved film line ever". In 2001, it was voted as the "best-loved one-liner in cinema" by British cinema goers, and in 2005, it was honoured as the 22nd greatest quotation in cinema history by the American Film Institute as part of their 100 Years Series. The 2005 American Film Institute's '100 Years' series recognised the character of James Bond himself as the third