WFAN (AM) sell off one of its radio networks. The company decided to keep the Red Network, and it was rebranded as the NBC Radio Network after the Blue Network was divested to Edward J. Noble, which was later renamed the American Broadcasting Company (ABC). WEAF's call letters were changed to WNBC in 1946, then to WRCA in 1954, and back to WNBC in 1960. During the 1960s, WNBC relied less on network programming and adopted a talk format, followed by a switch to a MOR music sound. The station spent much of the 1970s and early 1980s flipping between the Top
Broadcasting Company of America Broadcasting Company of America." The new company's officers were: President, J. C. Lynch; Vice-president and General Manager, William E. Harkness; Manager of Broadcasting, George F. McClelland; Secretary and Treasurer, F. S. Spring; and Auditor, H. F. McKeon. Operations continued to be based at AT&T headquarters at 195 Broadway in New York City. Unpublicized at the time were ongoing intense negotiations between AT&T and the radio group companies, led by RCA, about the status of the cross-licensing agreements, and the overall future of the broadcasting industry. AT&T's consolidation of its radio activities into the BCA subsidiary allowed for two possible outcomes: