Clarice Cliff Scarlett, who helped her with the ware, and soon a more professional 'backstamp' was made, which carried Cliff's facsimile signature, and proclaimed "Hand painted Bizarre by Clarice Cliff, Newport Pottery England". This backstamp was in fact to lead to "Bizarre" being used as an umbrella name for her entire pattern range, so that the factory then had to refer to the first pieces in the simple triangles as "Original Bizarre". In March 1927 Colley Shorter (who acted very independently of his brother, Guy), sent Cliff to the Royal College of Art in Kensington, London for two brief periods of study
Clarice Cliff London stores sold it, including Harrods. Some of the other London stockists have long since closed, but the list is impressive: " 'Maple & Co., Lawley's, Bon Marche, John Lewis Peter Robinson, Selfridges, John Barker & Co., Warring & Gillow and Gorringe's'. " However, the extant order books of the period confirm that Bizarre ware was never sold at Woolworths as some have erroneously stated. Further outrageous patterns, vividly coloured, such as "Melon" and "Circle Tree" appeared in 1930. Cliff devised many ways of marketing these; in-store painting demonstrations, for which Cliff chose just the prettiest of her painters and