Sam Phillips the first investors in Holiday Inn, a motel chain that was about to expand to a nationwide franchise; he became involved with the chain shortly after selling Elvis Presley's contract to RCA, for $35,000, which he multiplied many times over the years with Holiday Inn. He also created two subsidiary recording labels, Phillips International Records and Holiday Inn Records. He owned the Sun Studio Café in Memphis. One location was in the Mall of Memphis. Phillips and his family founded Big River Broadcasting Corporation, which owns and operates several radio stations in the Florence, Alabama, area, including WQLT-FM, WSBM, and
Sam Phillips already a well-known Memphis radio personality. On 18 July 1953, the eighteen-year-old Presley dropped into the studio to record an acetate for his mother's birthday; Keisker thought she heard some talent in the young truck driver's voice, and so she turned on the tape recorder. Later, she played it for Phillips, who gradually, with Keisker's encouragement, warmed to the idea of recording Elvis. Presley, who recorded his version of Arthur "Big Boy" Crudup's "That's All Right" at Phillips's studio, became highly successful, first in Memphis, then throughout the southern United States. He auditioned for Phillips in 1954, but it was