Roll film of Peter's camera. David Henderson Houston (born June 14, 1841; died May 6, 1906), originally from Cambria, Wisconsin, patented the first holders for flexible roll film. Houston moved to Hunter in Dakota Territory in 1880. He was issued an 1881 patent for a roll film holder which he licensed to George Eastman (it was used in Eastman's Kodak 1888 box camera). Houston sold the patent (and an 1886 revision) outright to Eastman for $5000 in 1889. Houston continued developing the camera, creating 21 patents for cameras or camera parts between 1881 and 1902. In 1912 his estate transferred the remainder
Kodak offering from companies such as Sony. In 2001 film sales dropped, which was attributed by Kodak to the financial shocks caused by the September 11 attacks. Executives hoped that Kodak might be able to slow the shift to digital through aggressive marketing. Under Daniel Carp, Fisher's successor as CEO, Kodak made its move in the digital camera market, with its EasyShare family of digital cameras. Kodak spent tremendous resources studying customer behavior, finding out that women in particular loved taking digital photos but were frustrated in moving them to their computers. This key unmet consumer need became a major opportunity.