CBS Evening News a one-evening test broadcast on August 19, 1965, before permanently switching to the format on January 31, 1966. Cronkite's prime time special report, "Who, What, When, Where, Why", broadcast on February 27, 1968, ended with his declaration that the United States could only hope for a stalemate in Vietnam. It is often credited with influencing Lyndon Johnson's decision to drop out of the race for President. "If I've lost Walter Cronkite ... [I]'ve lost Middle America", he stated. Under Cronkite, the newscast began what would eventually become an 18-year period of dominating the ratings among the network evening news programs.
Walter Cronkite correspondents, relieving Bill Downs as the head of the Moscow bureau. CBS offered Cronkite $125 ($2,189 in 2018 money) a week along with "commercial fees" amounting to $25 ($438 in 2018) for almost every time Cronkite reported on air. Up to that point, he had been making $57.50 ($1,006 in 2018) per week at UP, but he had reservations about broadcasting. He initially accepted the offer. When he informed his boss Harrison Salisbury, UP countered with a raise of $17.50 ($306 in 2018) per week; Hugh Baillie also offered him an extra $20 ($350 in 2018) per week to stay.