Ampex machine's high price tag. Ampex sold only about 50 or 60 ATR-124 machines, and withdrew from the professional audio tape recorder market entirely in 1983. By the 1990s, Ampex focused more on video recorders, instrumentation recorders, and data recorders. In 1991, Ampex sold their professional audio recorder line to Sprague Magnetics. The Ampex Recording Media Corporation spun off in 1995 as Quantegy Inc.; that company has ceased producing recording tape. Starting in the early 1950s, RCA, Bing Crosby and others tried to record analog video on very fast-moving magnetic tape. As early as 1952, Ampex developed prototype video tape recorders
Music video this period, most notably Adam and the Ants, Duran Duran and Madonna, owed a great deal of their success to the skillful construction and seductive appeal of their videos. Two key innovations in the development of the modern music video were the development of relatively inexpensive and easy-to-use video recording and editing equipment, and the development of visual effects created with techniques such as image compositing. The advent of high-quality color videotape recorders and portable video cameras coincided with the DIY ethos of the new wave era, enabling many pop acts to produce promotional videos quickly and cheaply, in comparison