Michael Lucas (director) company launched its "Men of Israel" website to promote the film, which announced its release for July 22. In 2006, the studio released "Michael Lucas' La Dolce Vita Parts 1 & 2", a gay pornographic remake of the 1960 Fellini classic "La Dolce Vita". The film won a record fourteen awards at the 2007 GayVN Awards, winning in every category in which it was nominated. In February 2007, International Media Films, Inc., which owns the rights to Fellini's "La Dolce Vita", filed suit against Lucas (as Andrei Treivas Bregman), Lucas Entertainment, Inc., and Lucas Distribution, Inc. for trademark and copyright
La vita agra La vita agra La vita agra, known in English-speaking countries as It's a Hard Life, is a novel by Luciano Bianciardi published in 1962 by Rizzoli. It became a best-seller in Italy and it is considered one of the most important novels in contemporary Italian literature. In 1962, when the novel was released it was praised by the public and the critics. It became a best-seller and was translated into English, French, German and Spanish. Italo Calvino wrote a review in which he regarded the novel positively and compared it to other works of the so-called "letteratura industriale" (Industrial literature),