Michael Lucas (director) company launched its "Men of Israel" website to promote the film, which announced its release for July 22. In 2006, the studio released "Michael Lucas' La Dolce Vita Parts 1 & 2", a gay pornographic remake of the 1960 Fellini classic "La Dolce Vita". The film won a record fourteen awards at the 2007 GayVN Awards, winning in every category in which it was nominated. In February 2007, International Media Films, Inc., which owns the rights to Fellini's "La Dolce Vita", filed suit against Lucas (as Andrei Treivas Bregman), Lucas Entertainment, Inc., and Lucas Distribution, Inc. for trademark and copyright
La Dolce Viva dishes in the sink, food on the counter and stacks of old magazines and papers. Along with Andy Warhol's apartment and Viva's apartment, "La Dolce Viva" also takes place in Max's Kansas City, a restaurant where the models, actresses, and Warhol were treated like celebrities. Viva's character is introduced to readers as an actress in Andy Warhol's movies and later, readers find out that she is a model who influences the fashion industry. Goldsmith uses questions that lead to showing Viva's promiscuous side and her dependency on a male figure. Viva is quoted saying "I slept with him for security