Gene Autry the entire ranch is open to the public during the Cowboy Poetry and Music Festival, another legacy of Autry's multiple talents. From 1940 to 1956, Autry had a huge hit with a weekly show on CBS Radio, "Gene Autry's Melody Ranch." His horse, Champion, also had a CBS-TV and Mutual radio series, "The Adventures of Champion". In response to his many young radio listeners aspiring to emulate him, Autry created the Cowboy Code, or Ten Cowboy Commandments. These tenets promoting an ethical, moral, and patriotic lifestyle that appealed to youth organizations such as the Boy Scouts, which developed similar doctrines.
Gene Autry's Melody Ranch their gum commercials even though Doublemint gum was no longer available due to the government's rationing of sugar. The announcer would advise the audience that the program was not an endorsement of the Wrigley product by the U.S. Army Air Forces. In early August 1943, Gene Autry was transferred to the Air Transport Command. The last "Sergeant Gene Autry Show" aired August 1, 1943 from the Luke Field Recreation Hall through the facilities of the CBS network affiliate KOY in Phoenix. The program was replaced with a new Wrigley series, "America in the Air", which premiered on August 8, 1943,