Dave McElhatton for KPIX-TV Channel 5, the first television station in San Francisco starting in 1977 upon leaving KCBS radio. The hiring of McElhatton, a radio broadcaster, was noted by some to be a bold stroke. He remained as a news anchor with KPIX until his retirement in 2000. He was noted, along with that of CBS newsman Walter Cronkite, to be among two good reporters during a forum by U.S. Senator Dianne Feinstein. At his peak, his salary as a newscaster was reportedly approximately $750,000 per year. For a decade from the late 1970s to late 1980s, his co-anchor was Wendy
Walter Cronkite correspondents, relieving Bill Downs as the head of the Moscow bureau. CBS offered Cronkite $125 ($2,189 in 2018 money) a week along with "commercial fees" amounting to $25 ($438 in 2018) for almost every time Cronkite reported on air. Up to that point, he had been making $57.50 ($1,006 in 2018) per week at UP, but he had reservations about broadcasting. He initially accepted the offer. When he informed his boss Harrison Salisbury, UP countered with a raise of $17.50 ($306 in 2018) per week; Hugh Baillie also offered him an extra $20 ($350 in 2018) per week to stay.