NBC News in April 1962, by Walter Cronkite. NBC's vice president of news and public affairs, J. Davidson Taylor, was a Southerner who, with producer Reuven Frank, was determined that NBC would lead television's coverage of the civil rights movement. In 1955, NBC provided national coverage of Rev. Martin Luther King, Jr.'s leadership of the bus boycott in Montgomery, Alabama, airing reports from Frank McGee, then news director of NBC's Montgomery affiliate WSFA-TV, who would later join the network. A year later, John Chancellor's coverage of the admission of black students to Central High School in Little Rock, Arkansas was the first
Walter Cronkite News" on September 2, 1963, when the show was expanded from 15 to 30 minutes, making Cronkite the anchor of American network television's first nightly half-hour news program. Cronkite's tenure as anchor of the "CBS Evening News" made him an icon in television news. During the early part of his tenure anchoring the "CBS Evening News", Cronkite competed against NBC's anchor team of Chet Huntley and David Brinkley, who anchored the "Huntley-Brinkley Report". For much of the 1960s, the "Huntley-Brinkley Report" had more viewers than Cronkite's broadcast. A key moment for Cronkite came during his coverage of John F. Kennedy's