Sun Studio Sun Studio Sun Studio is a recording studio opened by rock-and-roll pioneer Sam Phillips at 706 Union Avenue in Memphis, Tennessee, on January 3, 1950. It was originally called Memphis Recording Service, sharing the same building with the Sun Records label business. Reputedly the first rock and roll single, Jackie Brenston and his Delta Cats' "Rocket 88" was recorded there in 1951 with song composer Ike Turner on keyboards, leading the studio to claim status as the birthplace of rock & roll. Blues and R&B artists like Howlin' Wolf, Junior Parker, Little Milton, B.B. King, James Cotton, Rufus Thomas, and
Sam Phillips already a well-known Memphis radio personality. On 18 July 1953, the eighteen-year-old Presley dropped into the studio to record an acetate for his mother's birthday; Keisker thought she heard some talent in the young truck driver's voice, and so she turned on the tape recorder. Later, she played it for Phillips, who gradually, with Keisker's encouragement, warmed to the idea of recording Elvis. Presley, who recorded his version of Arthur "Big Boy" Crudup's "That's All Right" at Phillips's studio, became highly successful, first in Memphis, then throughout the southern United States. He auditioned for Phillips in 1954, but it was