Walter Cronkite of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like." He was the lead broadcaster of the network's coverage of the 1960 Winter Olympics, the first-ever time such an event was televised in the United States. He replaced Jim McKay, who had suffered a mental breakdown. On April 16, 1962, Cronkite succeeded Douglas Edwards as anchorman of the CBS's nightly feature newscast, tentatively renamed "Walter Cronkite with the News", but later the "CBS Evening
Walter Cronkite a "Freedom of the Press" George Polk Award and the Paul White Award from the Radio Television Digital News Association. In 1972, in recognition of his career, Princeton University's American Whig-Cliosophic Society awarded Cronkite the James Madison Award for Distinguished Public Service. In 1981, the year he retired, former president Jimmy Carter awarded Cronkite the Presidential Medal of Freedom. In that year, he also received the S. Roger Horchow Award for Greatest Public Service by a Private Citizen, an award given out annually by Jefferson Awards, and the Paul White Award for lifetime achievement from the Radio Television Digital News