Brownie (camera) viewfinder and a handle. The Brownie Number 2 was made of a choice of three materials: cardboard, costing US$2.00, aluminum, costing US$2.75, and a color model which cost US$2.50. It was a very popular and affordable camera, and many are still in use by film photographers. Brownie (camera) The Brownie was a long-running popular series of simple and inexpensive cameras made by Eastman Kodak. Introduced in 1900, it introduced the snapshot to the masses. It was a basic cardboard box camera with a simple meniscus lens that took 2 1/4-inch square pictures on 117 roll film. It was conceived and
Kodak offering from companies such as Sony. In 2001 film sales dropped, which was attributed by Kodak to the financial shocks caused by the September 11 attacks. Executives hoped that Kodak might be able to slow the shift to digital through aggressive marketing. Under Daniel Carp, Fisher's successor as CEO, Kodak made its move in the digital camera market, with its EasyShare family of digital cameras. Kodak spent tremendous resources studying customer behavior, finding out that women in particular loved taking digital photos but were frustrated in moving them to their computers. This key unmet consumer need became a major opportunity.