NBC News in April 1962, by Walter Cronkite. NBC's vice president of news and public affairs, J. Davidson Taylor, was a Southerner who, with producer Reuven Frank, was determined that NBC would lead television's coverage of the civil rights movement. In 1955, NBC provided national coverage of Rev. Martin Luther King, Jr.'s leadership of the bus boycott in Montgomery, Alabama, airing reports from Frank McGee, then news director of NBC's Montgomery affiliate WSFA-TV, who would later join the network. A year later, John Chancellor's coverage of the admission of black students to Central High School in Little Rock, Arkansas was the first
Walter Cronkite were four Peabody awards for excellence in broadcasting. In 2003, Cronkite was honored by the Vienna Philharmonic with the Franz Schalk Gold Medal, in view of his contributions to the New Year's Concert and the cultural image of Austria. A few years after Cronkite retired, Tom Chauncey, an owner of KTSP-TV, the then-CBS affiliate in Phoenix, contacted Cronkite, an old friend, and asked him if he would be willing to have the journalism school at Arizona State University named after him. Cronkite immediately agreed. The ASU program acquired status and respect from its namesake. Cronkite was not just a namesake,