Clarice Cliff made entirely of Bizarre ware which had been made to promote the ware in Britain. It was in this article, that Cliff made what has become her most famous quote: "Having a little fun at my work does not make me any less of an artist, and people who appreciate truly beautiful and original creations in pottery are not frightened by innocent tomfoolery" Between 1932 and 1934 Cliff was the art director for a major project involving nearly 30 artists of the day (prompted by the Prince of Wales) to promote good design on tableware. The 'Artists in Industry' earthenware
Clarice Cliff also four boys – who hand painted the ware under her direction. Many of these workers were traced in the 1980s and 1990s and they totalled over 100. Their names and work for Clarice Cliff were recorded in the centenary book. The factory produced a series of small colour printed leaflets (quite unusual for this time) which could be obtained by post, or picked up from stockists. This promotional device was clearly successful, as one young girl was employed whose only job was to put the leaflets in stamped addressed envelopes sent into the factory. At this time, many women