Statue of Liberty $350 million in donations. The Statue of Liberty was one of the earliest beneficiaries of a cause marketing campaign. A 1983 promotion advertised that for each purchase made with an American Express card, the company would contribute one cent to the renovation of the statue. The campaign generated contributions of $1.7 million to the restoration project. In 1984, the statue was closed to the public for the duration of the renovation. Workers erected the world's largest free-standing scaffold, which obscured the statue from view. Liquid nitrogen was used to remove layers of paint that had been applied to the interior
Conservation-restoration of the Statue of Liberty agreed to a working relationship with the Committee. In June 1981, the Committee was incorporated as a non-profit foundation licensed by the state of New York to raise funds for the restoration effort. The Committee hired four French consultants said to have considerable expertise in their respective fields: an architect-engineer, a metals expert, a structural engineer and a mechanical engineer who were asked to compose a technical report on the physical condition of the statue. The French consultants visited Liberty Island in May, June, October and December 1981, before presenting a preliminary white paper to the National Park Service on