Clarice Cliff made entirely of Bizarre ware which had been made to promote the ware in Britain. It was in this article, that Cliff made what has become her most famous quote: "Having a little fun at my work does not make me any less of an artist, and people who appreciate truly beautiful and original creations in pottery are not frightened by innocent tomfoolery" Between 1932 and 1934 Cliff was the art director for a major project involving nearly 30 artists of the day (prompted by the Prince of Wales) to promote good design on tableware. The 'Artists in Industry' earthenware
Clarice Cliff London stores sold it, including Harrods. Some of the other London stockists have long since closed, but the list is impressive: " 'Maple & Co., Lawley's, Bon Marche, John Lewis Peter Robinson, Selfridges, John Barker & Co., Warring & Gillow and Gorringe's'. " However, the extant order books of the period confirm that Bizarre ware was never sold at Woolworths as some have erroneously stated. Further outrageous patterns, vividly coloured, such as "Melon" and "Circle Tree" appeared in 1930. Cliff devised many ways of marketing these; in-store painting demonstrations, for which Cliff chose just the prettiest of her painters and