Walter Cronkite of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like." He was the lead broadcaster of the network's coverage of the 1960 Winter Olympics, the first-ever time such an event was televised in the United States. He replaced Jim McKay, who had suffered a mental breakdown. On April 16, 1962, Cronkite succeeded Douglas Edwards as anchorman of the CBS's nightly feature newscast, tentatively renamed "Walter Cronkite with the News", but later the "CBS Evening
Walter Cronkite to confirm their suspicions). At 2:38 pm EST, while filling in time with some observations about the security presence in Dallas, which had been increased due to a disastrous visit by United Nations Ambassador Adlai Stevenson to the city earlier in 1963, Cronkite was handed a new bulletin. After looking it over for a moment, he took off his glasses, and made the official announcement: After making that announcement, Cronkite paused briefly, put his glasses back on, and swallowed hard to maintain his composure. With noticeable emotion in his voice he intoned the next sentence of the news report: With