Super Bowl XXXI was also in the Superdome and against an NFC Central team. In Super Bowl XX, the Patriots lost to the Chicago Bears, whose rivalry with the Packers is said to be the NFL's oldest. The game was the first Super Bowl to be televised in the United States by the Fox network. Play-by-play announcer Pat Summerall and color commentator John Madden, both previously of CBS, called the game. James Brown hosted all the events with help from his fellow "Fox NFL Sunday" cast members Terry Bradshaw, Howie Long, and Ronnie Lott. This was the first of three Super Bowls to
Super Bowl of top-rated programs of all time, and three other Super Bowls, XII, XVII, and XX, made the top ten. Famous commercial campaigns include the Budweiser "Bud Bowl" campaign, the 1984 introduction of Apple's Macintosh computer, and the 1999 and 2000 dot-com ads. As the television ratings of the Super Bowl have steadily increased over the years, prices have also increased every year, with advertisers paying as much as $3.5 million for a thirty-second spot during Super Bowl XLVI in 2012. A segment of the audience tunes into the Super Bowl solely to view commercials. In 2010, Nielsen reported that 51