Walter Cronkite civil rights pioneer Martin Luther King Jr., and Beatles musician John Lennon. He was also known for his extensive coverage of the U.S. space program, from Project Mercury to the Moon landings to the Space Shuttle. He was the only non-NASA recipient of an Ambassador of Exploration award. Cronkite is well known for his departing catchphrase, "And that's the way it is," followed by the date of the broadcast. Cronkite was born on November 4, 1916, in Saint Joseph, Missouri, the son of Helen Lena (née Fritsche) and Dr. Walter Leland Cronkite, a dentist. Cronkite lived in Kansas City, Missouri,
Walter Cronkite assassination on November 22, 1963. Another factor in Cronkite and CBS' ascendancy to the top of the ratings was that, as the decade progressed, RCA made a corporate decision not to fund NBC News at the levels that CBS provided for its news broadcasts. Consequently, CBS News acquired a reputation for greater accuracy and depth in coverage. This reputation meshed well with Cronkite's wire service experience, and in 1967 the "CBS Evening News" began to surpass "The Huntley-Brinkley Report" in viewership during the summer months. In 1969, during the Apollo 11 (with co-host and former astronaut Wally Schirra) and Apollo