Ampex machine's high price tag. Ampex sold only about 50 or 60 ATR-124 machines, and withdrew from the professional audio tape recorder market entirely in 1983. By the 1990s, Ampex focused more on video recorders, instrumentation recorders, and data recorders. In 1991, Ampex sold their professional audio recorder line to Sprague Magnetics. The Ampex Recording Media Corporation spun off in 1995 as Quantegy Inc.; that company has ceased producing recording tape. Starting in the early 1950s, RCA, Bing Crosby and others tried to record analog video on very fast-moving magnetic tape. As early as 1952, Ampex developed prototype video tape recorders
What What (In the Butt) show "Lily Allen and Friends" for an interview and performed a live version of "What What (In the Butt)" with choreographed dancers. The video was also featured in episode #53 of ADD-TV in Manhattan. "What What (In the Butt)" was an official selection at the Milwaukee International Film Festival and the Mix Brasil Film Festival. In June 2010 Samwell appeared on an episode of Comedy Central's "Tosh.0", television show about viral videos. The segment told the story of how the "What What" video was created, followed by an acoustic duet version of the song by Samwell and Josh Homme, lead