Cumulus Media Networks the market, it was sold in 1943 to businessman Edward J. Noble, owner of Life Savers candy and the Rexall Drug store chain, for the asking price. After Noble took over, the network identified itself on-air as "The Blue Network." It was officially renamed the "American Broadcasting Company, Inc." in June 1945 after the company bought the rights to the name from (what would later become) Storer Broadcasting. With about 65 affiliates, ABC began with few of the big names and popular shows the other networks offered, so counter-programming became an ABC specialty. Industry policy had been to forbid taped
Broadcasting Company of America RCA's chairman of the board Owen D. Young and president James G. Harbord announced the formation of the National Broadcasting Company, Inc., to begin operations upon RCA's acquisition of WEAF on November 15. WEAF would go on to be the "key station" for the NBC radio "Red Network", which sometimes would still be referred to as the WEAF chain. The leased lines that figured so importantly in the acquisition of BCA would form the backbone for both NBC Red and its sister Blue Network for the next fifteen years. Broadcasting Company of America The Broadcasting Company of America (BCA) was