CBS Morning News for live coverage. The "CBS Morning News" title was originally used as the name of a conventional morning news program that served as a predecessor to the network's current morning program, "CBS This Morning". For most of the 1960s and 1970s, the program aired as a 60-minute hard news broadcast at 7:00 a.m., preceding "Captain Kangaroo" and airing opposite NBC's "Today". Walter Cronkite and sportscaster Jim McKay both anchored the original "CBS Morning News" at one time. When CBS reformatted the early morning broadcast, the "CBS Morning News" became a pre-dawn 30-minute news broadcast. The program first aired in its
Walter Cronkite assassination on November 22, 1963. Another factor in Cronkite and CBS' ascendancy to the top of the ratings was that, as the decade progressed, RCA made a corporate decision not to fund NBC News at the levels that CBS provided for its news broadcasts. Consequently, CBS News acquired a reputation for greater accuracy and depth in coverage. This reputation meshed well with Cronkite's wire service experience, and in 1967 the "CBS Evening News" began to surpass "The Huntley-Brinkley Report" in viewership during the summer months. In 1969, during the Apollo 11 (with co-host and former astronaut Wally Schirra) and Apollo