Walter Cronkite 13 moon missions, Cronkite received the best ratings and made CBS the most-watched television network for the missions. In 1970, when Huntley retired, the "CBS Evening News" finally dominated the American TV news viewing audience. Although NBC finally settled on the skilled and well-respected broadcast journalist John Chancellor, Cronkite proved to be more popular and continued to be top-rated until his retirement in 1981. One of Cronkite's trademarks was ending the "CBS Evening News" with the phrase "...And that's the way it is," followed by the date. Keeping to standards of objective journalism, he omitted this phrase on nights when
Walter Cronkite the anchor desk in the newsroom. Within twenty seconds of the announcement, every CBS affiliate except Dallas' KRLD (which was providing local coverage) was airing the network's feed. The camera was finally operational by this time and enabled the audience to see Cronkite, who was clad in shirt and tie but without his suit coat, given the urgent nature of the story. Cronkite reminded the audience, again, of the attempt made on the life of the President and tossed to KRLD news director Eddie Barker at the Dallas Trade Mart, where Kennedy was supposed to be making a speech before