American Broadcasting Company which were related to advertising and were indexed compared to the number of listeners/viewers, failed to compensate for its heavy investments in purchasing and building stations. In 1951, a rumor even mentioned that the network would be sold to CBS. In 1951, Noble held a 58% ownership stake in ABC, giving him $5 million with which to prevent ABC from going bankrupt; as banks refused further credit, that amount was obtained through a loan from the Prudential Insurance Company of America. Leonard Goldenson, the president of UPT (which sought to diversify itself at the time), approached Noble in 1951 on
Commercial Neutral Broadcasting Company as its signal originated from the Dutch side of the North Sea and did not penetrate very far inland. After only a few months Veronica terminated its contract because the advertising revenue from Dutch programming was more lucrative. Commercial Neutral Broadcasting Company The Commercial Neutral Broadcasting Company (CNBC) was an English language pirate radio station which hired airtime for a few hours each day from the Dutch pirate Radio Veronica in 1960–1961. Programmes were pre-recorded at Veronica's Amsterdam studio together with the Dutch programmes, and broadcast from the Veronica ship "Borkum Riff". The address for prospective advertisers was given as