Electric toothbrush braces). The Broxo Electric Toothbrush was introduced in the U.S. by E. R. Squibb and Sons Pharmaceuticals in 1960. After introduction, it was marketed in the U.S. by Squibb under the names Broxo-Dent or Broxodent. In the 1980s Squibb transferred distribution of the Broxodent line to the Somerset Labs division of Bristol-Myers Squibb. The General Electric automatic toothbrush was introduced in the early 1960s; it was cordless with rechargeable NiCad batteries and although portable, was rather bulky, about the size of a two-D-cell flashlight handle. NiCad batteries of this period suffered from the Memory effect. The GE Automatic Toothbrush came
Toothbrush improving effectiveness. In spite of the changes with the number of tufts and the spacing, the handle form and design, the bristles were still straight and difficult to maneuver. In 1978 Dr. George C. Collis developed the Collis Curve toothbrush which was the first toothbrush to have curved bristles. The curved bristles follow the curvature of the teeth and safely reach in between the teeth and into the sulcular areas. In January 2003, the toothbrush was selected as the number one invention Americans could not live without according to the Lemelson-MIT Invention Index. It has been discovered that compared to