American Broadcasting Company which were related to advertising and were indexed compared to the number of listeners/viewers, failed to compensate for its heavy investments in purchasing and building stations. In 1951, a rumor even mentioned that the network would be sold to CBS. In 1951, Noble held a 58% ownership stake in ABC, giving him $5 million with which to prevent ABC from going bankrupt; as banks refused further credit, that amount was obtained through a loan from the Prudential Insurance Company of America. Leonard Goldenson, the president of UPT (which sought to diversify itself at the time), approached Noble in 1951 on
Broadcasting Company of America Broadcasting Company of America." The new company's officers were: President, J. C. Lynch; Vice-president and General Manager, William E. Harkness; Manager of Broadcasting, George F. McClelland; Secretary and Treasurer, F. S. Spring; and Auditor, H. F. McKeon. Operations continued to be based at AT&T headquarters at 195 Broadway in New York City. Unpublicized at the time were ongoing intense negotiations between AT&T and the radio group companies, led by RCA, about the status of the cross-licensing agreements, and the overall future of the broadcasting industry. AT&T's consolidation of its radio activities into the BCA subsidiary allowed for two possible outcomes: