1963–64 United States network television schedule aired on CBS from 6:30 to 7 p.m. "100 Grand" only lasted three weeks, and was replaced by "Laughs For Sale", which ran until December 1963. On April 1964, "The Celebrity Game" was added to CBS' primetime lineup. "Empire" on ABC consisted of reruns of the 1962-63 NBC TV series. Note: Beginning in September, "CBS Evening News with Walter Cronkite" (formerly "Walter Cronkite with the News") and "The Huntley-Brinkley Report" expanded to a half-hour, airing weekdays at 6:30 p.m Note: The 1964 CBS summer series "High Adventure with Lowell Thomas" consisted of reruns of specials which had aired under that
Walter Cronkite the "predominant news voice in America." Affectionately known as "Uncle Walter," he covered many of the important news events of the era so effectively that his image and voice are closely associated with the Cuban Missile Crisis, the assassination of President John F. Kennedy, the Vietnam War, the Apollo 11 Moon landing, and the Watergate scandal. "USA Today" wrote that "few TV figures have ever had as much power as Cronkite did at his height." Enjoying the cult of personality surrounding Cronkite in those years, CBS allowed some good-natured fun-poking at its star anchorman in some episodes of the network's