Clarice Cliff into context when he pointed out that in the same period, Susie Cooper, another Staffordshire ceramicist and designer, had " 'fewer than 20 reviews, all bar one in the trade press' ". Despite all the publicity she received, Cliff was actually quite camera shy, and in most cases the images of her pottery were what dominated the women's magazine of the day. One picture which shows Cliff informally was taken when a South African stockist of her ware, from Werner Brothers, visited the factory on a buying trip. Cliff is seen with the 3-year-old daughter and wife of the stockist.
Clarice Cliff mastered this she changed jobs to learn freehand painting at another potbank, at the same time studying art and sculpture at the Burslem School of Art in the evenings. In 1916,Cliff made the rather unusual decision to move to the factory of A.J. Wilkinson at Newport, Burslem, to improve her career opportunities. This necessitated a lengthy journey to work. This was an unusual start to an unusual career; most young women in the Staffordshire Potteries were on 'apprentice wages', and having mastered a particular task, stayed with that to maximise their income. However, Cliff was ambitious and acquired skills in