Clarice Cliff made entirely of Bizarre ware which had been made to promote the ware in Britain. It was in this article, that Cliff made what has become her most famous quote: "Having a little fun at my work does not make me any less of an artist, and people who appreciate truly beautiful and original creations in pottery are not frightened by innocent tomfoolery" Between 1932 and 1934 Cliff was the art director for a major project involving nearly 30 artists of the day (prompted by the Prince of Wales) to promote good design on tableware. The 'Artists in Industry' earthenware
Clarice Shaw personal interest in medical and child welfare issues. In 1916 she was appointed as the Women's Labour League representative to attend meetings of the Scottish Executive Committee of the Labour Party. There she met, worked with, and eventually married in Edinburgh in July 1918, Benjamin Howard Shaw, first Secretary of the Scottish Labour Party. The couple complemented each other in terms of political ideas and tastes, teetotalism, and temperance reform. Both she and Ben Shaw were also closely associated with the Glasgow Socialist Sunday School, of which Clarice was the national president for twenty-five years. The marriage did not produce