Edward J. Noble of its two radio networks, he founded the American Broadcasting Company (ABC) when he purchased the Blue Network (formerly part of NBC) on October 12, 1943. He tried to build ABC into an innovative and competitive broadcaster, but was hampered by financial problems and the pressure of competing with long-established NBC and CBS. By 1951, he entered negotiations to merge the network with United Paramount Theaters, headed by Leonard Goldenson; Goldenson became chairman of the ABC network, while Noble sat on its board of directors for the rest of his life. Noble, 76, died at his home on December 28,
Edward J. Noble Savers as a "summer candy" that could withstand heat better than chocolate. Since the mints looked like miniature life preservers, he called them Life Savers. After registering the trademark, Noble bought the rights to the peppermint candy for $2,900. Instead of using cardboard rolls, which were not very successful, he created tin-foil wrappers to keep the mints fresh. Pep-O-Mint was the first Life Savers flavor. Noble was the first chairman of the Civil Aeronautics Authority. He also served as Undersecretary of Commerce under President Franklin D. Roosevelt, 1939-1940. Following the Federal Communications Commission's order that RCA divest itself of one