Clarice Cliff into context when he pointed out that in the same period, Susie Cooper, another Staffordshire ceramicist and designer, had " 'fewer than 20 reviews, all bar one in the trade press' ". Despite all the publicity she received, Cliff was actually quite camera shy, and in most cases the images of her pottery were what dominated the women's magazine of the day. One picture which shows Cliff informally was taken when a South African stockist of her ware, from Werner Brothers, visited the factory on a buying trip. Cliff is seen with the 3-year-old daughter and wife of the stockist.
Clarice Cliff Shorter, and this gradually developed into an affair, conducted in secrecy. The couple worked closely together on creating awareness of 'Bizarre ware' to catch the attention of buyers in the middle of a major financial depression, and with a skilful eye and great foresight, Colley Shorter registered Clarice's name and even some of her shapes. It was her ability to design both patterns and also the shapes they were to go on that distinguished Cliff above any other designers in the Staffordshire Potteries at this time. Her first modelling in the mid 20s was of stylised figures, people, ducks, the