Statue of Liberty $350 million in donations. The Statue of Liberty was one of the earliest beneficiaries of a cause marketing campaign. A 1983 promotion advertised that for each purchase made with an American Express card, the company would contribute one cent to the renovation of the statue. The campaign generated contributions of $1.7 million to the restoration project. In 1984, the statue was closed to the public for the duration of the renovation. Workers erected the world's largest free-standing scaffold, which obscured the statue from view. Liquid nitrogen was used to remove layers of paint that had been applied to the interior
Statue of Liberty be fully dressed in flowing robes. Instead of the impression of violence in the Delacroix work, Bartholdi wished to give the statue a peaceful appearance and chose a torch, representing progress, for the figure to hold. Crawford's statue was designed in the early 1850s. It was originally to be crowned with a "pileus", the cap given to emancipated slaves in ancient Rome. Secretary of War Jefferson Davis, a Southerner who would later serve as President of the Confederate States of America, was concerned that the "pileus" would be taken as an abolitionist symbol. He ordered that it be changed to