Walter Cronkite 13 moon missions, Cronkite received the best ratings and made CBS the most-watched television network for the missions. In 1970, when Huntley retired, the "CBS Evening News" finally dominated the American TV news viewing audience. Although NBC finally settled on the skilled and well-respected broadcast journalist John Chancellor, Cronkite proved to be more popular and continued to be top-rated until his retirement in 1981. One of Cronkite's trademarks was ending the "CBS Evening News" with the phrase "...And that's the way it is," followed by the date. Keeping to standards of objective journalism, he omitted this phrase on nights when
Walter Cronkite the "predominant news voice in America." Affectionately known as "Uncle Walter," he covered many of the important news events of the era so effectively that his image and voice are closely associated with the Cuban Missile Crisis, the assassination of President John F. Kennedy, the Vietnam War, the Apollo 11 Moon landing, and the Watergate scandal. "USA Today" wrote that "few TV figures have ever had as much power as Cronkite did at his height." Enjoying the cult of personality surrounding Cronkite in those years, CBS allowed some good-natured fun-poking at its star anchorman in some episodes of the network's