Clarice Cliff thus she was never to return to creative work. The post-war ware has little value at auction. A.J.Wilkinson and their Newport Pottery continued to sell ware under Cliff's name until 1964. The death of Colley Shorter in 1963 led Cliff to sell the factory to Midwinter in 1964 and she retired, becoming somewhat of a recluse. However, from December 1971 to January 1972, the first exhibition of Clarice Cliff pottery took place at Brighton, East Sussex. Cliff reluctantly provided comments for the catalogue, though she refused an invitation to go to the opening. The exhibition was prompted by enthusiastic collectors,
Clarice Cliff her shared passion with Shorter. After the war, although Cliff was occasionally nostalgic for the 'Bizarre' years, as witnessed in personal letters to friends, she seemed to be realistic and accepted the commercial taste was for conservative ware. Clarice seemed to enjoy playing a lesser role at the factory, knowing that she could not recapture those crazy days of the thirties. Much of the post-war production went to Australia, New Zealand or North America, where the taste was for formal ware in traditional English designs such as "Tonquin" rather than the striking patterns and shapes that had established Cliff's reputation;