Walter Cronkite 13 moon missions, Cronkite received the best ratings and made CBS the most-watched television network for the missions. In 1970, when Huntley retired, the "CBS Evening News" finally dominated the American TV news viewing audience. Although NBC finally settled on the skilled and well-respected broadcast journalist John Chancellor, Cronkite proved to be more popular and continued to be top-rated until his retirement in 1981. One of Cronkite's trademarks was ending the "CBS Evening News" with the phrase "...And that's the way it is," followed by the date. Keeping to standards of objective journalism, he omitted this phrase on nights when
Walter Cronkite Cronkite concluded that "The failure to give free airtime for our political campaigns endangers our democracy." During the elections held in 2000, the amount spent by candidates in the major TV markets approached $1 billion. "What our campaign asks is that the television industry yield just a tiny percentage of that windfall, less than 1 percent, to fund free airtime." He was a member of the Constitution Project's bipartisan Liberty and Security Committee. He also supported the nonprofit world hunger organization Heifer International. In 1998, he supported President Bill Clinton during Clinton's impeachment trial. He was also a proponent of