Kodak Tower a landmark in the Rochester Skyline, and an icon in the world of film photography. The building has also been called the "nerve center of photography". The skyscraper is owned by the Eastman Kodak Company, and remains the headquarters of the company. In 2008, Kodak undertook work to repair and restore the exterior of the building. The Kodak Tower was constructed on the site of a former factory next to several seven story Camera Works buildings that clustered around the site. Construction began in 1912 and was completed in 1914 with Kodak founder George Eastman presiding over the project. Upon
Kodak business. In the 1990s, Kodak planned a decade-long journey to move to digital technology. CEO George M. C. Fisher reached out to Microsoft and other new consumer merchandisers. Apple's pioneering QuickTake consumer digital cameras, introduced in 1994, had the Apple label but were produced by Kodak. The DC-20 and DC-25 launched in 1996. Overall, though, there was little implementation of the new digital strategy. Kodak's core business faced no pressure from competing technologies, and as Kodak executives could not fathom a world without traditional film there was little incentive to deviate from that course. Consumers gradually switched to the digital