Kwekwe to the geographical centre of the country, Kwekwe is also strategically located within the Midlands metropolitan area. Kwekwe, together with Gweru, Munyati, Kadoma and Redcliff form a single customer base for local commercial enterprises. As elsewhere in Zimbabwe, a high proportion of the population depends on the informal sector, possibly more than half of the population. Many self-employed miners carry out illegal digging work just north of the city, panning for gold, one of the most lucrative sources of income. Other residents engage in less strenuous work as cobblers, carpenters, TV and radio repairmen, and vendors selling anything from onions
Kwekwe-Gokwe Highway and Dendera areas up to St Judes School. Some like to call this road the St Judes Crescent because of its loop-road characteristics with Champeni-St Judes Road. It makes a good round about at St Judes School and returns to Kwekwe-Gokwe Highway as Champeni-St Judes Road. Muzvezve-Chemagora Road is the local name of the road called Gokwe-Empress Road. Still some like to describe it fully in calling it the Kadoma-Gokwe-via-Empress Road, but the road neither reaches Kadoma nor Gokwe in its own capacity. Some sections among villages along the length of this road call it the Venice-Chemagora Road. Venice is