Walter Cronkite 13 moon missions, Cronkite received the best ratings and made CBS the most-watched television network for the missions. In 1970, when Huntley retired, the "CBS Evening News" finally dominated the American TV news viewing audience. Although NBC finally settled on the skilled and well-respected broadcast journalist John Chancellor, Cronkite proved to be more popular and continued to be top-rated until his retirement in 1981. One of Cronkite's trademarks was ending the "CBS Evening News" with the phrase "...And that's the way it is," followed by the date. Keeping to standards of objective journalism, he omitted this phrase on nights when
Walter Cronkite President, mentioning that it came from a reliable source. Before the network left KRLD's feed for good, Barker first announced, then retracted, a confirmation of Kennedy's death. CBS cut back to Cronkite reporting that one of the priests had administered last rites to the president. In the next few minutes, several more bulletins reporting that Kennedy had died were given to Cronkite, including one from CBS's own correspondent Dan Rather that had been reported as confirmation of Kennedy's demise by CBS Radio. As these bulletins came into the newsroom, it was becoming clearer that Kennedy had in fact lost his