American Broadcasting Company which were related to advertising and were indexed compared to the number of listeners/viewers, failed to compensate for its heavy investments in purchasing and building stations. In 1951, a rumor even mentioned that the network would be sold to CBS. In 1951, Noble held a 58% ownership stake in ABC, giving him $5 million with which to prevent ABC from going bankrupt; as banks refused further credit, that amount was obtained through a loan from the Prudential Insurance Company of America. Leonard Goldenson, the president of UPT (which sought to diversify itself at the time), approached Noble in 1951 on
Altimax Broadcasting Company Altimax Broadcasting Company Altimax Broadcasting Company (Altimax) is a media company co-owned by The Velarde Group and Bethlehem Holdings, Inc. (BHI, a subsidiary of the Globe Group Retirement Fund). Altimax's media businesses are direct-broadcast satellite (DBBS) and Multipoint Multichannel Distribution Service (MMDS) wireless cable TV and broadband. In 1999, The Velarde Group and its holding investment firm Velarde, Inc. (VI), led by former SkyCable executive vice president Mel Velarde, acquired Altimax Broadcasting Company and its broadcast assets. With this, Altimax was transformed into a wireless broadband service by applying two licenses to the National Telecommunications Commission (NTC): Direct Broadcast Satellite