Joan Rivers and David Letterman. She is considered by many critics and journalists a pioneer of women in comedy. All authored and read by Joan Rivers, except where noted. Joan Rivers Joan Alexandra Molinsky (June 8, 1933 – September 4, 2014), known professionally as Joan Rivers, was an American comedian, actress, writer, producer, and television host. She was noted for her often controversial comedic persona—heavily self-deprecating or sharply acerbic, especially toward celebrities and politicians. Rivers rose to prominence in 1965 as a guest on "The Tonight Show". Hosted by her mentor, Johnny Carson, the show established Rivers' comedic style. In 1986, with
Less-is-better effect Less-is-better effect The less-is-better effect is a type of preference reversal that occurs when the lesser or smaller alternative of a proposition is preferred when evaluated separately, but not evaluated together. The term was first proposed by Christopher Hsee. In a 1998 study, Hsee, a professor at the Graduate School of Business of The University of Chicago, discovered a less-is-better effect in three contexts: "(1) a person giving a $45 scarf (from scarves ranging from $5-$50) as a gift was perceived to be more generous than one giving a $55 coat (from coats ranging from $50-$500); (2) an overfilled ice