Statue of Liberty $350 million in donations. The Statue of Liberty was one of the earliest beneficiaries of a cause marketing campaign. A 1983 promotion advertised that for each purchase made with an American Express card, the company would contribute one cent to the renovation of the statue. The campaign generated contributions of $1.7 million to the restoration project. In 1984, the statue was closed to the public for the duration of the renovation. Workers erected the world's largest free-standing scaffold, which obscured the statue from view. Liquid nitrogen was used to remove layers of paint that had been applied to the interior
Lincoln and Liberty Lincoln and Liberty "Lincoln and Liberty Too" was a campaign song supporting Republican Abraham Lincoln in the 1860 United States presidential election. Attributed by Jesse Hutchinson, Jr. of the Hutchinson Family Singers the song adapted from the tune of "Old Rosin the Beau" and was originally called "Liberty Ball." The title echoes earlier songs with the same melody as "Adams and Liberty" and repeated in later campaign songs. Shortly after Jesse's death in 1853, the song was modified to support Lincoln's presidency. The song was last sung by the Hutchinson Family at the 1892 dedication for the statue of John