Super Bowl 50 recovery in the end zone. The Broncos' seven sacks tied a Super Bowl record set by the Chicago Bears in Super Bowl XX. Manning was sacked five times by the Panthers, giving this game highest total (12) of combined sacks in Super Bowl history. Kony Ealy tied a Super Bowl record with three sacks, and is the only such player to do so and record an interception. Jordan Norwood's 61-yard punt return set a new record, surpassing the old record of 45 yards set by John Taylor in Super Bowl XXIII. Denver was just 1-of-14 on third down, while Carolina
Super Bowl of top-rated programs of all time, and three other Super Bowls, XII, XVII, and XX, made the top ten. Famous commercial campaigns include the Budweiser "Bud Bowl" campaign, the 1984 introduction of Apple's Macintosh computer, and the 1999 and 2000 dot-com ads. As the television ratings of the Super Bowl have steadily increased over the years, prices have also increased every year, with advertisers paying as much as $3.5 million for a thirty-second spot during Super Bowl XLVI in 2012. A segment of the audience tunes into the Super Bowl solely to view commercials. In 2010, Nielsen reported that 51