Ampex machine's high price tag. Ampex sold only about 50 or 60 ATR-124 machines, and withdrew from the professional audio tape recorder market entirely in 1983. By the 1990s, Ampex focused more on video recorders, instrumentation recorders, and data recorders. In 1991, Ampex sold their professional audio recorder line to Sprague Magnetics. The Ampex Recording Media Corporation spun off in 1995 as Quantegy Inc.; that company has ceased producing recording tape. Starting in the early 1950s, RCA, Bing Crosby and others tried to record analog video on very fast-moving magnetic tape. As early as 1952, Ampex developed prototype video tape recorders
What the Hell video ends with Lavigne and her lover again lying in bed. The video was directed by Marcus Raboy and recorded in 3D. It made its television debut on 23 January 2011, on ABC Family and on UK music channel 4Music. "The New York Post" criticized the video with its product placement for Sony and Abbey Dawn. Mawuse Ziegbe of MTV said, "Avril Lavigne is officially back, and if her latest video 'What The Hell' is anything to go by, she's still brimming with the pop-punk spunk that made her a superstar nearly a decade ago." Credits adapted from "What the