Statue of Liberty $350 million in donations. The Statue of Liberty was one of the earliest beneficiaries of a cause marketing campaign. A 1983 promotion advertised that for each purchase made with an American Express card, the company would contribute one cent to the renovation of the statue. The campaign generated contributions of $1.7 million to the restoration project. In 1984, the statue was closed to the public for the duration of the renovation. Workers erected the world's largest free-standing scaffold, which obscured the statue from view. Liquid nitrogen was used to remove layers of paint that had been applied to the interior
Conservation-restoration of the Statue of Liberty Before being replaced, the bar was photographed; the image is in the June 1986 issue of "Smithsonian" magazine. The torch was removed from the statue on July 4, 1984. An article in "The New York Times" from October 8, 1984, stated that the new torch is to be completed in the same manner that the old torch was made in 14 months by ten craftsmen from Les metalliers Champenois based in Reims, and that a workshop at the statue's base on Liberty Island had been made accessible to the public that month. Within the copper body of the statue is