WFAN (AM) sell off one of its radio networks. The company decided to keep the Red Network, and it was rebranded as the NBC Radio Network after the Blue Network was divested to Edward J. Noble, which was later renamed the American Broadcasting Company (ABC). WEAF's call letters were changed to WNBC in 1946, then to WRCA in 1954, and back to WNBC in 1960. During the 1960s, WNBC relied less on network programming and adopted a talk format, followed by a switch to a MOR music sound. The station spent much of the 1970s and early 1980s flipping between the Top
American Broadcasting Company and the brand associated with the Blue Network. Investment firm Dillon, Read & Co. offered $7.5 million to purchase the network, but the offer was rejected by Woods and RCA president David Sarnoff. Edward J. Noble, the owner of Life Savers candy, drugstore chain Rexall and New York City radio station WMCA, purchased the network for $8 million. Due to FCC ownership rules, the transaction, which was to include the purchase of three RCA stations by Noble, would require him to resell his station with the FCC's approval. The Commission authorized the transaction on October 12, 1943. Soon afterward, the