1982 Sugar Bowl win a Super Bowl, four years later with the Chicago Bears. Coincidentally, the Louisiana Superdome was also the site of Super Bowl XX, where Covert and the Bears won. 1982 Sugar Bowl The 1982 Sugar Bowl was played on January 1, 1982, at the Louisiana Superdome in New Orleans, Louisiana. It featured the second-ranked Georgia Bulldogs of the Southeastern Conference, the defending national champions, and the eighth-ranked Pittsburgh Panthers. The Panthers won the game and moved up to fourth in the final polls, while the Bulldogs dropped to sixth It has often been called one of the greatest bowl games,
Super Bowl of top-rated programs of all time, and three other Super Bowls, XII, XVII, and XX, made the top ten. Famous commercial campaigns include the Budweiser "Bud Bowl" campaign, the 1984 introduction of Apple's Macintosh computer, and the 1999 and 2000 dot-com ads. As the television ratings of the Super Bowl have steadily increased over the years, prices have also increased every year, with advertisers paying as much as $3.5 million for a thirty-second spot during Super Bowl XLVI in 2012. A segment of the audience tunes into the Super Bowl solely to view commercials. In 2010, Nielsen reported that 51