NBC News in April 1962, by Walter Cronkite. NBC's vice president of news and public affairs, J. Davidson Taylor, was a Southerner who, with producer Reuven Frank, was determined that NBC would lead television's coverage of the civil rights movement. In 1955, NBC provided national coverage of Rev. Martin Luther King, Jr.'s leadership of the bus boycott in Montgomery, Alabama, airing reports from Frank McGee, then news director of NBC's Montgomery affiliate WSFA-TV, who would later join the network. A year later, John Chancellor's coverage of the admission of black students to Central High School in Little Rock, Arkansas was the first
Walter Cronkite the anchor desk in the newsroom. Within twenty seconds of the announcement, every CBS affiliate except Dallas' KRLD (which was providing local coverage) was airing the network's feed. The camera was finally operational by this time and enabled the audience to see Cronkite, who was clad in shirt and tie but without his suit coat, given the urgent nature of the story. Cronkite reminded the audience, again, of the attempt made on the life of the President and tossed to KRLD news director Eddie Barker at the Dallas Trade Mart, where Kennedy was supposed to be making a speech before