Professor Marston and the Wonder Women upon a lingerie shop in New York City run by Charles Guyette, who introduces him to fetish art themed comics and photos. The art captures William's imagination as a demonstration of his DISC theory. Elizabeth initially disapproves of the art, but she relents during a presentation wherein Olive tries out an outfit that later would be the prototype for Wonder Woman's costume. After finding limited work as a writer, Marston comes up with the idea of creating a female Amazonian super-heroine for a comic book. The comic would feature his ideas on DISC theory, drawing inspiration from the Marstons' work
William Moulton Marston of the polygraph, when he subsequently embarked on a career in entertainment and comic book writing and appeared as a salesman in ads for Gillette Razors, using a polygraph motif. From his psychological work, Marston became convinced that women were more honest than men in certain situations and could work faster and more accurately. During his lifetime, Marston championed the latent abilities and causes of the women of his day. Marston was also a writer of essays in popular psychology. In 1928, he published "Emotions of Normal People," which elaborated the DISC Theory. Marston viewed people behaving along two axes,