Clarice Cliff to decorate some of the old defective 'glost' (white) ware in her own freehand patterns. For these she used on-glaze enamel colours, which enabled a brighter palette than underglaze colours. She covered the imperfections in simple patterns of triangles, in a style that she called 'Bizarre'. The earliest examples had just a hand-painted mark, usually in a rust coloured paint, 'Bizarre by Clarice Cliff', sometimes with 'Newport Pottery' underneath. To the surprise of the company's senior salesman Ewart Oakes, when he took a car load to a major stockist, it was immediately popular. Clarice was joined by young painter Gladys
Clarice Cliff also four boys – who hand painted the ware under her direction. Many of these workers were traced in the 1980s and 1990s and they totalled over 100. Their names and work for Clarice Cliff were recorded in the centenary book. The factory produced a series of small colour printed leaflets (quite unusual for this time) which could be obtained by post, or picked up from stockists. This promotional device was clearly successful, as one young girl was employed whose only job was to put the leaflets in stamped addressed envelopes sent into the factory. At this time, many women