Clarice Cliff Scarlett, who helped her with the ware, and soon a more professional 'backstamp' was made, which carried Cliff's facsimile signature, and proclaimed "Hand painted Bizarre by Clarice Cliff, Newport Pottery England". This backstamp was in fact to lead to "Bizarre" being used as an umbrella name for her entire pattern range, so that the factory then had to refer to the first pieces in the simple triangles as "Original Bizarre". In March 1927 Colley Shorter (who acted very independently of his brother, Guy), sent Cliff to the Royal College of Art in Kensington, London for two brief periods of study
Clarice Cliff floral embossed "Davenport" ware of 1925. But in 1929 at the same time as she started the colourful cubist and landscape designs, Cliff's modelling took on a new style. This was influenced by European originals by Désny, Tétard Freres, Josef Hoffmann and others, that she had seen in design journals including 'Mobilier e Décoration'. Between 1929 and 1935 Cliff issued a mass of shape ranges, including "Conical, Bon Jour/Biarritz, Stamford, Eton, Daffodil", and "Trieste". In each of these there were tea and coffee ware shapes, but the first two were so popular that biscuit barrels, sugar sifters, bowls and vases