Statue of Liberty $350 million in donations. The Statue of Liberty was one of the earliest beneficiaries of a cause marketing campaign. A 1983 promotion advertised that for each purchase made with an American Express card, the company would contribute one cent to the renovation of the statue. The campaign generated contributions of $1.7 million to the restoration project. In 1984, the statue was closed to the public for the duration of the renovation. Workers erected the world's largest free-standing scaffold, which obscured the statue from view. Liquid nitrogen was used to remove layers of paint that had been applied to the interior
Conservation-restoration of the Statue of Liberty structure of the statue was out of sight behind the mesh wire walls of the original helical stairs. It should be noted that the stairs were originally intended for workmen. Neither the architect nor the artist had envisioned that the lady would welcome visitors internally. Elevators were first installed in 1908–9. A "New York Times" article published less than a month and a half from the centennial celebration, discussed the changes within the statue as being the most spectacular. The journalist added: that "now that the walls have been removed, what is revealed is an interior that seems to combine