Jehovah's Witnesses developed feelings of self-importance and craved worship. Satan influenced Adam and Eve to disobey God, and humanity subsequently became participants in a challenge involving the competing claims of Jehovah and Satan to universal sovereignty. Other angels who sided with Satan became demons. Jehovah's Witnesses teach that Satan and his demons were cast down to earth from heaven after October 1, 1914, at which point the end times began. They believe that Satan is the ruler of the current world order, that human society is influenced and misled by Satan and his demons, and that they are a cause of human
It's Not the End of the World? enthusiastic in their praise. A computer generated promotional music video was produced to accompany "It's Not the End of the World?"'s release as a single. Directed by Numero 6 the video won the special jury prize at the 2002 Imagina Festival. An alternative video, directed by Dylan Jones, was included on the DVD release of "Rings Around the World" featuring archive footage of nuclear explosions. "It's Not the End of the World?" is "a romantic song about growing old" according to singer Gruff Rhys. In an interview with British newspaper "The Daily Telegraph" Rhys discussed the song in the context