NBC News in April 1962, by Walter Cronkite. NBC's vice president of news and public affairs, J. Davidson Taylor, was a Southerner who, with producer Reuven Frank, was determined that NBC would lead television's coverage of the civil rights movement. In 1955, NBC provided national coverage of Rev. Martin Luther King, Jr.'s leadership of the bus boycott in Montgomery, Alabama, airing reports from Frank McGee, then news director of NBC's Montgomery affiliate WSFA-TV, who would later join the network. A year later, John Chancellor's coverage of the admission of black students to Central High School in Little Rock, Arkansas was the first
Walter Cronkite a game show based on news events. During the presidential elections of 1952 and 1956 Cronkite hosted the CBS news-discussion series "Pick the Winner". Another of his network assignments was "The Morning Show", CBS' short-lived challenge to NBC's "Today" in 1954. His on-air duties included interviewing guests and chatting with a lion puppet named Charlemane about the news. He considered this discourse with a puppet as "one of the highlights" of the show. He added, "A puppet can render opinions on people and things that a human commentator would not feel free to utter. I was and I am proud