Statue of Liberty $350 million in donations. The Statue of Liberty was one of the earliest beneficiaries of a cause marketing campaign. A 1983 promotion advertised that for each purchase made with an American Express card, the company would contribute one cent to the renovation of the statue. The campaign generated contributions of $1.7 million to the restoration project. In 1984, the statue was closed to the public for the duration of the renovation. Workers erected the world's largest free-standing scaffold, which obscured the statue from view. Liquid nitrogen was used to remove layers of paint that had been applied to the interior
Replicas of the Statue of Liberty This statue was given in 1889 to France by U.S. citizens living in Paris to celebrate the French Revolution three years after the main statue in New York was inaugurated. In 1937, the statue was turned from looking east to looking west straight to the direction of the New York's statue. The statue is near the Grenelle Bridge on the Île aux Cygnes, a man-made island in the Seine (). It is high and weighs 14 tons. Inaugurated on July 4, 1889, it looks southwest, downriver along the Seine. Its tablet bears two dates: "IV JUILLET 1776" (July 4, 1776: