William Moulton Marston of the Boston University alumni magazine, it was the idea of Marston's wife, Elizabeth Holloway Marston, to create a female superhero. Marston recommended an idea for a new kind of superhero, one who would conquer not with fists or firepower, but with love. "Fine," said Elizabeth. "but make her a woman." Marston introduced the idea to Max Gaines, co-founder with Jack Liebowitz of All-American Publications. Given the go-ahead, Marston developed Wonder Woman, basing her character on the unconventional, liberated, powerful modern women of his day. Marston's pseudonym, Charles Moulton, combined his own and Gaines's middle names. In a 1943 issue
William Moulton Marston pressure test, which became one component of the modern polygraph invented by John Augustus Larson in Berkeley, California. Marston's wife, Elizabeth Holloway Marston, suggested a connection between emotion and blood pressure to William, observing that, "[w]hen she got mad or excited, her blood pressure seemed to climb". Although Elizabeth is not listed as Marston's collaborator in his early work, Lamb, Matte (1996), and others refer directly and indirectly to Elizabeth's own work on her husband's research. She also appears in a picture taken in his laboratory in the 1920s (reproduced by Marston, 1938). Marston set out to commercialize Larson's invention