Walter Cronkite of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like." He was the lead broadcaster of the network's coverage of the 1960 Winter Olympics, the first-ever time such an event was televised in the United States. He replaced Jim McKay, who had suffered a mental breakdown. On April 16, 1962, Cronkite succeeded Douglas Edwards as anchorman of the CBS's nightly feature newscast, tentatively renamed "Walter Cronkite with the News", but later the "CBS Evening
Walter Cronkite assassination, including the announcement of Oswald's death on Sunday. The next day, on the day of the funeral, Cronkite concluded "CBS Evening News" with the following assessment about the events of the last four dark days: Referring to his coverage of Kennedy's assassination, in a 2006 TV interview with Nick Clooney, Cronkite recalled, In a 2003 CBS special commemorating the 40th anniversary of the assassination, Cronkite recalled his reaction upon having the death confirmed to him, he said, According to historian Douglas Brinkley, Cronkite provided a sense of perspective throughout the unfolding sequence of disturbing events. In mid-February 1968, on