Sun Studio Way" and "It Wouldn't Be the Same Without You"—but again nothing came of it. Phillips, meanwhile, was always on the lookout for someone who could bring the sound of the black musicians on whom Sun focused to a broader audience. As Keisker reported, "Over and over I remember Sam saying, 'If I could find a white man who had the Negro sound and the Negro feel, I could make a billion dollars.'" In June, he acquired a demo recording of a ballad, "Without You", that he thought might suit the teenaged singer. Presley came by the studio, but was unable
Sam Phillips inspire his work in Memphis. Beginning in 1945, he worked for four years as an announcer and sound engineer for radio station WREC, in Memphis. On January 3, 1950, Phillips opened the Memphis Recording Service, at 706 Union Avenue in Memphis. He let amateurs record, which drew performers such as B.B. King, Junior Parker, and Howlin' Wolf, who made their first recordings there. Phillips then sold the recordings to larger labels. In addition to musical performances, Phillips recorded events such as weddings and funerals, selling the recordings. The Memphis Recording Service also served as the studio for Phillips's own label,