Alfred Hitchcock wrote in 1982: "The Hitchcock touch had four hands, and two were Alma's." Hitchcock began work on his tenth film, "Blackmail" (1929), when its production company, British International Pictures (BIP), converted its Elstree studios to sound. The film was the first British ""; it followed the first American sound feature film, "The Jazz Singer" (1927). "Blackmail" began the Hitchcock tradition of using famous landmarks as a backdrop for suspense sequences, with the climax taking place on the dome of the British Museum. It also features one of his longest cameo appearances, which shows him being bothered by a small boy
Ken Hitchcock season with the Stars, Hitchcock again led the Stars to the playoffs, losing in the Conference Finals to the eventual Stanley Cup champion Detroit Red Wings. Also during the 1997–98 season, Hitchcock was named to his first of three consecutive NHL All-Star Game teams as coach. During the 1998–99 NHL season, Hitchcock led the Stars to a regular season record of 51–19–12 (0.695 winning percentage), a team best. In the playoffs, Hitchcock led the team to a Stanley Cup victory over the Buffalo Sabres, the team's first. The next season, Hitchcock again led the team to the Stanley Cup finals,