Sun Studio Sun Studio Sun Studio is a recording studio opened by rock-and-roll pioneer Sam Phillips at 706 Union Avenue in Memphis, Tennessee, on January 3, 1950. It was originally called Memphis Recording Service, sharing the same building with the Sun Records label business. Reputedly the first rock and roll single, Jackie Brenston and his Delta Cats' "Rocket 88" was recorded there in 1951 with song composer Ike Turner on keyboards, leading the studio to claim status as the birthplace of rock & roll. Blues and R&B artists like Howlin' Wolf, Junior Parker, Little Milton, B.B. King, James Cotton, Rufus Thomas, and
Sam Phillips But I said to myself, 'You can't do that, Sam.' If I had released a ballad I don't think you would have heard of Elvis Presley." Much has been written about Phillips's goals, but he stated that "everyone knew that I was just a struggling cat down here trying to develop new and different artists, and get some freedom in music, and tap some resources and people that weren't being tapped." He didn't care about mistakes; he cared about the feel. Phillips met Presley through the mediation of his longtime collaborator at the Memphis Recording Service, Marion Keisker, who was