Walter Cronkite 13 moon missions, Cronkite received the best ratings and made CBS the most-watched television network for the missions. In 1970, when Huntley retired, the "CBS Evening News" finally dominated the American TV news viewing audience. Although NBC finally settled on the skilled and well-respected broadcast journalist John Chancellor, Cronkite proved to be more popular and continued to be top-rated until his retirement in 1981. One of Cronkite's trademarks was ending the "CBS Evening News" with the phrase "...And that's the way it is," followed by the date. Keeping to standards of objective journalism, he omitted this phrase on nights when
Walter Cronkite unsure about how much of an impact his editorial report had on Johnson's decision to drop his bid for re-election, and what eventually convinced him that the President had made the statement was Bill Moyers, fellow journalist and former aide to Johnson, telling him "The president flipped off the set and said 'If I've lost Cronkite, I've lost Middle America.'" Several weeks later, Johnson, who sought to preserve his legacy and was now convinced his declining health could not withstand growing public criticism, announced he would not seek reelection. During the 1968 Democratic National Convention in Chicago, Cronkite was anchoring