Gene Autry the entire ranch is open to the public during the Cowboy Poetry and Music Festival, another legacy of Autry's multiple talents. From 1940 to 1956, Autry had a huge hit with a weekly show on CBS Radio, "Gene Autry's Melody Ranch." His horse, Champion, also had a CBS-TV and Mutual radio series, "The Adventures of Champion". In response to his many young radio listeners aspiring to emulate him, Autry created the Cowboy Code, or Ten Cowboy Commandments. These tenets promoting an ethical, moral, and patriotic lifestyle that appealed to youth organizations such as the Boy Scouts, which developed similar doctrines.
Gene Autry's Melody Ranch stock, was located adjacent to the town that was, at the time, known as Berwyn. In honor of the presence of cowboy royalty in its midst, the town was renamed Gene Autry in 1941. To mark the occasion, Autry broadcast his "Gene Autry's Melody Ranch" radio show from the Flying A, and more than 35,000 people turned out for the festivities, which included Autry parading through the town atop a flatbed car. At the time, the population of the newly re-christened town was around 300 people, according to Mary Schutz, director of programs and publicity at the Gene Autry Oklahoma