Clarice Cliff into context when he pointed out that in the same period, Susie Cooper, another Staffordshire ceramicist and designer, had " 'fewer than 20 reviews, all bar one in the trade press' ". Despite all the publicity she received, Cliff was actually quite camera shy, and in most cases the images of her pottery were what dominated the women's magazine of the day. One picture which shows Cliff informally was taken when a South African stockist of her ware, from Werner Brothers, visited the factory on a buying trip. Cliff is seen with the 3-year-old daughter and wife of the stockist.
Clarice Cliff in March and May. These dates are recorded in the Royal College of Art archive and were also remembered by Gladys Scarlett (in 1982 ) as she was briefly left alone at Newport to paint the new 'Bizarre' ware. From 1927 Cliff was actually credited for shapes she designed, such as her "Viking Boat" flower holder, though her modelling for the factory is recorded in trade journal as far back as 1923–24. The shapes from 1929 onwards took on a more 'Moderne' influence, often angular and geometric, and some are what was to be later termed Art Deco. Abstract and