Walter Cronkite School of Journalism and Mass Communication Walter Cronkite School of Journalism and Mass Communication The Walter Cronkite School of Journalism and Mass Communication (often abbreviated to The Cronkite School by its students and faculties), is one of the 24 independent schools at Arizona State University and named in honor of veteran broadcast journalist Walter Cronkite. The school, which is at the downtown Phoenix campus, offers programs leading to a bachelor of arts in journalism and mass communication, master of mass communication, and in fall 2011, the school launched its first journalism and mass communication doctoral program. The Cronkite School began as the Division of Journalism under
Walter Cronkite the urging of his executive producer Ernest Leiser, Cronkite and Leiser journeyed to Vietnam to cover the aftermath of the Tet Offensive. They were invited to dine with General Creighton Abrams, the commander of all forces in Vietnam, whom Cronkite knew from World War II. According to Leiser, Abrams told Cronkite, "we cannot win this Goddamned war, and we ought to find a dignified way out." Upon return, Cronkite and Leiser wrote separate editorial reports based on that trip. Cronkite, an excellent writer, preferred Leiser's text over his own. On February 27, 1968, Cronkite closed "Report from Vietnam: Who, What,