Cumulus Media Networks the market, it was sold in 1943 to businessman Edward J. Noble, owner of Life Savers candy and the Rexall Drug store chain, for the asking price. After Noble took over, the network identified itself on-air as "The Blue Network." It was officially renamed the "American Broadcasting Company, Inc." in June 1945 after the company bought the rights to the name from (what would later become) Storer Broadcasting. With about 65 affiliates, ABC began with few of the big names and popular shows the other networks offered, so counter-programming became an ABC specialty. Industry policy had been to forbid taped
Altimax Broadcasting Company Altimax Broadcasting Company Altimax Broadcasting Company (Altimax) is a media company co-owned by The Velarde Group and Bethlehem Holdings, Inc. (BHI, a subsidiary of the Globe Group Retirement Fund). Altimax's media businesses are direct-broadcast satellite (DBBS) and Multipoint Multichannel Distribution Service (MMDS) wireless cable TV and broadband. In 1999, The Velarde Group and its holding investment firm Velarde, Inc. (VI), led by former SkyCable executive vice president Mel Velarde, acquired Altimax Broadcasting Company and its broadcast assets. With this, Altimax was transformed into a wireless broadband service by applying two licenses to the National Telecommunications Commission (NTC): Direct Broadcast Satellite