Florence Ballard or distrust of others, but the rape was never mentioned again. Later in 1960, the Primettes signed a contract with Lu Pine Records, issuing two songs that failed to perform well. During that year, they kept pursuing a Motown contract and agreed to do anything that was required, including adding handclaps and vocal backgrounds. By the end of the year, Berry Gordy agreed to have the group record songs in the studio. In January 1961, Gordy agreed to sign them on the condition they change their name. Janie Bradford approached Ballard with a list of names to choose from before
Russ Ballard (which was produced by Phil Collins, and also featured Collins on drums). The track reached No. 13 on the Billboard Hot 100. He also penned "Can't Shake Loose" for fellow ABBA former member Agnetha Fältskog, which peaked at No. 29 in the same listings. In 1991 the song he co-wrote with John Waite and Jonathan Cain, "So This Is Eden", appeared on Bad English's album, "Backlash". Ballard has also written and produced for Elkie Brooks, and in 2005 acting as a talent scout, he "discovered" Lauren Harris. As a solo artist, Ballard charted once on the US "Billboard" Hot 100