Motifs in the James Bond film series title sequence for "Spectre". A contemporary artist usually sings during the title sequence and an instrumental version of the main track may also be featured as a leitmotif during the film, which repeats in various moods. Writing for "Rolling Stone", Andy Greene says that "James Bond title songs, as a rule, have the name of the movie in the chorus," though he notes that this is not always the case. "On Her Majesty's Secret Service" has an entirely instrumental credit sequence, though the film features an alternate theme, "We Have All the Time in the World", sung by Louis Armstrong.
James Bond in film be adapted for the cinema, and he approached producer Sir Alexander Korda to make a film adaptation of either "Live and Let Die" or "Moonraker". Although Korda was initially interested, he later withdrew. On 1 October 1959, it was announced that Fleming would write an original film script featuring Bond for producer Kevin McClory. Jack Whittingham also worked on the script, culminating in a screenplay entitled "James Bond, Secret Agent". However, Alfred Hitchcock and Richard Burton turned down roles as director and star, respectively. McClory was unable to secure the financing for the film, and the deal fell through. Fleming