Jehovah's Witnesses developed feelings of self-importance and craved worship. Satan influenced Adam and Eve to disobey God, and humanity subsequently became participants in a challenge involving the competing claims of Jehovah and Satan to universal sovereignty. Other angels who sided with Satan became demons. Jehovah's Witnesses teach that Satan and his demons were cast down to earth from heaven after October 1, 1914, at which point the end times began. They believe that Satan is the ruler of the current world order, that human society is influenced and misled by Satan and his demons, and that they are a cause of human
Development of Jehovah's Witnesses doctrine through his holy spirit. A 1930 publication claimed God used "invisible deputies" and "invisible angels" to pass his "messages" to "The Watchtower", although "The Watchtower" told Witnesses it was not necessary for them to understand how this took place. A 1973 policy change to disfellowship tobacco users was explained as a decision that "Jehovah has brought to the attention of his 'holy' people". Watch Tower publications often cite Proverbs 4:18, "The path of the righteous ones is like the bright light that is getting lighter and lighter until the day is firmly established" ("NWT") when explaining the need to change