Walter Cronkite 13 moon missions, Cronkite received the best ratings and made CBS the most-watched television network for the missions. In 1970, when Huntley retired, the "CBS Evening News" finally dominated the American TV news viewing audience. Although NBC finally settled on the skilled and well-respected broadcast journalist John Chancellor, Cronkite proved to be more popular and continued to be top-rated until his retirement in 1981. One of Cronkite's trademarks was ending the "CBS Evening News" with the phrase "...And that's the way it is," followed by the date. Keeping to standards of objective journalism, he omitted this phrase on nights when
Walter Cronkite Cronkite was the voice of Benjamin Franklin in the educational television cartoon "Liberty's Kids", which included a news segment ending with the same phrase he did back on the "CBS Evening News". His distinctive voice provided the narration for the television ads of the University of Texas, Austin, his alma mater, with its 'We're Texas' ad campaign. Cronkite voiced Tim's grandpa in the BrainPOP episode about aging. He held amateur radio operator license KB2GSD and narrated a 2003 American Radio Relay League documentary explaining amateur radio's role in disaster relief. the video tells Amateur Radio's public service story to non-hams,