Philips Consumer Lifestyle created for Laserdisc would later be used again for the Compact Disc. Although Philips' and MCA's Laserdisc project never reached the VHS mass market level, Philips still thought the format should be able to succeed, and, in collaboration with Sony, launched the smaller CD in 1982. The DVD (Digital Versatile Disc or Digital Video Disc), the eventual successor of the CD (Compact Disc), met a long road of setbacks. Philips wanted to continue with the CD in a new format called "MultiMedia Compact Disc" (MMCD), while another group (led by Toshiba) was developing a competing format, then named "Super Density"
CD Video that can play CD-V discs is the Pioneer CLD-1010 from 1987. Though it is a CD-based format, CD Video was never given a rainbow book designation; the idea of encoding analogue video, which is incompatible between different regions, was poorly received by CD stakeholders other than Philips, who had not consulted them prior to demonstrating the format to the music industry. CD Video discs have a distinctive gold color, to differentiate them from regular silver-colored audio CDs. This is a characteristic that would later be replicated in HVD, a more advanced disc format. A similar version of CD Video called