Walter Cronkite of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like." He was the lead broadcaster of the network's coverage of the 1960 Winter Olympics, the first-ever time such an event was televised in the United States. He replaced Jim McKay, who had suffered a mental breakdown. On April 16, 1962, Cronkite succeeded Douglas Edwards as anchorman of the CBS's nightly feature newscast, tentatively renamed "Walter Cronkite with the News", but later the "CBS Evening
Walter Cronkite next twenty minutes: While Cronkite was reading this bulletin, a second one arrived, mentioning the severity of Kennedy's wounds: Just before the bulletin cut out, a CBS News staffer was heard saying "Connally too," apparently having just heard the news that Texas Governor John Connally had also been shot while riding in the presidential limousine with his wife Nellie and Mr. and Mrs. Kennedy. CBS then rejoined the telecast of "ATWT" during a commercial break, which was followed by show announcer Dan McCullough's usual fee plug for the first half of the program and the network's 1:45 pm station identification