Clarice Cliff into context when he pointed out that in the same period, Susie Cooper, another Staffordshire ceramicist and designer, had " 'fewer than 20 reviews, all bar one in the trade press' ". Despite all the publicity she received, Cliff was actually quite camera shy, and in most cases the images of her pottery were what dominated the women's magazine of the day. One picture which shows Cliff informally was taken when a South African stockist of her ware, from Werner Brothers, visited the factory on a buying trip. Cliff is seen with the 3-year-old daughter and wife of the stockist.
Clarice Cliff After the visit Cliff sent the daughter a present of a miniature child's tea set painted in her "Honolulu" pattern. In the mid 30s tastes changed and heavily modelled ware came into vogue. The "My Garden" series issued from 1934 onwards led the way, with small flowers modelled as a handle or base on more rounded shapes. These were fully painted in bright colours – the body of the ware was covered in thin colour washes – 'Verdant' was green, 'Sunrise' yellow and so on. The range included vases, bowls, jugs, a biscuit barrel, and proved very popular as gift