Statue of Liberty $350 million in donations. The Statue of Liberty was one of the earliest beneficiaries of a cause marketing campaign. A 1983 promotion advertised that for each purchase made with an American Express card, the company would contribute one cent to the renovation of the statue. The campaign generated contributions of $1.7 million to the restoration project. In 1984, the statue was closed to the public for the duration of the renovation. Workers erected the world's largest free-standing scaffold, which obscured the statue from view. Liquid nitrogen was used to remove layers of paint that had been applied to the interior
Conservation-restoration of the Statue of Liberty completely assembled by April 27, 1984. The high scaffolding was designed specifically for the statue, and required ingenuity from its designers, as it could only be attached to the granite pedestal and not the statue and had to accommodate the intricate contours of the statue as well. Furthermore, the exterior scaffolding had to maintain a distance of at least 18 inches from any exposed section of the copper sheathing. The 6,000 or so separate components of the scaffold, made of a high load capacity aluminum (alloy 6061 T6), were unloaded onto Liberty Island on January 23, 1984. To prevent possible