NBC News in April 1962, by Walter Cronkite. NBC's vice president of news and public affairs, J. Davidson Taylor, was a Southerner who, with producer Reuven Frank, was determined that NBC would lead television's coverage of the civil rights movement. In 1955, NBC provided national coverage of Rev. Martin Luther King, Jr.'s leadership of the bus boycott in Montgomery, Alabama, airing reports from Frank McGee, then news director of NBC's Montgomery affiliate WSFA-TV, who would later join the network. A year later, John Chancellor's coverage of the admission of black students to Central High School in Little Rock, Arkansas was the first
Walter Cronkite correspondents, relieving Bill Downs as the head of the Moscow bureau. CBS offered Cronkite $125 ($2,189 in 2018 money) a week along with "commercial fees" amounting to $25 ($438 in 2018) for almost every time Cronkite reported on air. Up to that point, he had been making $57.50 ($1,006 in 2018) per week at UP, but he had reservations about broadcasting. He initially accepted the offer. When he informed his boss Harrison Salisbury, UP countered with a raise of $17.50 ($306 in 2018) per week; Hugh Baillie also offered him an extra $20 ($350 in 2018) per week to stay.