Clarice Cliff made entirely of Bizarre ware which had been made to promote the ware in Britain. It was in this article, that Cliff made what has become her most famous quote: "Having a little fun at my work does not make me any less of an artist, and people who appreciate truly beautiful and original creations in pottery are not frightened by innocent tomfoolery" Between 1932 and 1934 Cliff was the art director for a major project involving nearly 30 artists of the day (prompted by the Prince of Wales) to promote good design on tableware. The 'Artists in Industry' earthenware
Clarice Cliff examples were produced under her direction, and the artists included such notable names as Duncan Grant, Paul Nash, Barbara Hepworth, Vanessa Bell, and Dame Laura Knight. The project 'Modern Art for the Table' was launched at Harrods London in October 1934 but received a mixed response from both the public and the press, though at the same time Cliff's own patterns and shapes were selling in large quantities around the world. Cliff's patterns are highly stylised and interpreted in strong colours, such as the 1933 "Honolulu" pattern. The trees are enamelled in red (coral) orange and yellow. Cliff produced a