Walter Cronkite of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like." He was the lead broadcaster of the network's coverage of the 1960 Winter Olympics, the first-ever time such an event was televised in the United States. He replaced Jim McKay, who had suffered a mental breakdown. On April 16, 1962, Cronkite succeeded Douglas Edwards as anchorman of the CBS's nightly feature newscast, tentatively renamed "Walter Cronkite with the News", but later the "CBS Evening
Walter Cronkite assassination on November 22, 1963. Another factor in Cronkite and CBS' ascendancy to the top of the ratings was that, as the decade progressed, RCA made a corporate decision not to fund NBC News at the levels that CBS provided for its news broadcasts. Consequently, CBS News acquired a reputation for greater accuracy and depth in coverage. This reputation meshed well with Cronkite's wire service experience, and in 1967 the "CBS Evening News" began to surpass "The Huntley-Brinkley Report" in viewership during the summer months. In 1969, during the Apollo 11 (with co-host and former astronaut Wally Schirra) and Apollo