Electric toothbrush braces). The Broxo Electric Toothbrush was introduced in the U.S. by E. R. Squibb and Sons Pharmaceuticals in 1960. After introduction, it was marketed in the U.S. by Squibb under the names Broxo-Dent or Broxodent. In the 1980s Squibb transferred distribution of the Broxodent line to the Somerset Labs division of Bristol-Myers Squibb. The General Electric automatic toothbrush was introduced in the early 1960s; it was cordless with rechargeable NiCad batteries and although portable, was rather bulky, about the size of a two-D-cell flashlight handle. NiCad batteries of this period suffered from the Memory effect. The GE Automatic Toothbrush came
General Electric Company was able to direct the standardisation of an industry in its infancy. He travelled across Europe with an eye for the latest products, and in 1887 the company published the first electrical catalogue of its kind. The following year, the company acquired its first factory in Salford, where electric bells, telephones, ceiling roses and switches were manufactured. In 1889, the business was incorporated as a private company known as General Electric Company Ltd. The company was expanding rapidly, opening new branches and factories and trading in 'everything electrical', a phrase that was to become synonymous with GEC. In 1893, it