Professor Marston and the Wonder Women upon a lingerie shop in New York City run by Charles Guyette, who introduces him to fetish art themed comics and photos. The art captures William's imagination as a demonstration of his DISC theory. Elizabeth initially disapproves of the art, but she relents during a presentation wherein Olive tries out an outfit that later would be the prototype for Wonder Woman's costume. After finding limited work as a writer, Marston comes up with the idea of creating a female Amazonian super-heroine for a comic book. The comic would feature his ideas on DISC theory, drawing inspiration from the Marstons' work
William Moulton Marston Laugh at the Comics"), in which Marston said that he saw "great educational potential" in comic books. (A follow-up article was published two years later in 1942.) The interview caught the attention of comics publisher Max Gaines, who hired Marston as an educational consultant for National Periodicals and All-American Publications, two of the companies that would later merge to form DC Comics. In the early 1940s, the DC Comics line was dominated by superpower-endowed male characters such as the Green Lantern and Superman (its flagship character), as well as Batman, with his high-tech gadgets. According to the Fall 2001 issue