Walter Cronkite School of Journalism and Mass Communication Walter Cronkite School of Journalism and Mass Communication The Walter Cronkite School of Journalism and Mass Communication (often abbreviated to The Cronkite School by its students and faculties), is one of the 24 independent schools at Arizona State University and named in honor of veteran broadcast journalist Walter Cronkite. The school, which is at the downtown Phoenix campus, offers programs leading to a bachelor of arts in journalism and mass communication, master of mass communication, and in fall 2011, the school launched its first journalism and mass communication doctoral program. The Cronkite School began as the Division of Journalism under
Walter Cronkite 2006. Cronkite's voiceover was notably not used on introducing the broadcast reporting his funeral – no voiceover was used on this occasion. Cronkite made a cameo appearance on a 1974 episode of "The Mary Tyler Moore Show", in which he met with Lou Grant in his office. Ted Baxter, who at first tried to convince Cronkite that he (Baxter) was as good a newsman as Eric Sevareid, pleaded with Cronkite to hire him for the network news, at least to give sport scores, and gave an example: "The North Stars 3, the Kings Oh!" Cronkite turned to Grant and said,