Clarice Cliff thus she was never to return to creative work. The post-war ware has little value at auction. A.J.Wilkinson and their Newport Pottery continued to sell ware under Cliff's name until 1964. The death of Colley Shorter in 1963 led Cliff to sell the factory to Midwinter in 1964 and she retired, becoming somewhat of a recluse. However, from December 1971 to January 1972, the first exhibition of Clarice Cliff pottery took place at Brighton, East Sussex. Cliff reluctantly provided comments for the catalogue, though she refused an invitation to go to the opening. The exhibition was prompted by enthusiastic collectors,
Clarice Cliff modelling figurines and vases, gilding, keeping pattern books and hand painting ware: outlining, enamelling (filling in colours within the outline) and banding (the radial bands on plates or vessels). In the early 1920s the decorating manager Jack Walker brought Cliff to the attention of one of the two factory owners, Arthur Colley Austin Shorter, who managed it with his brother Guy. Colley Shorter was 17 years older than Cliff, and as well as playing a major role in nurturing her skills and ideas, he was married but was later to be her husband. Cliff was given special attention by her