NBC News in April 1962, by Walter Cronkite. NBC's vice president of news and public affairs, J. Davidson Taylor, was a Southerner who, with producer Reuven Frank, was determined that NBC would lead television's coverage of the civil rights movement. In 1955, NBC provided national coverage of Rev. Martin Luther King, Jr.'s leadership of the bus boycott in Montgomery, Alabama, airing reports from Frank McGee, then news director of NBC's Montgomery affiliate WSFA-TV, who would later join the network. A year later, John Chancellor's coverage of the admission of black students to Central High School in Little Rock, Arkansas was the first
Walter Cronkite next twenty minutes: While Cronkite was reading this bulletin, a second one arrived, mentioning the severity of Kennedy's wounds: Just before the bulletin cut out, a CBS News staffer was heard saying "Connally too," apparently having just heard the news that Texas Governor John Connally had also been shot while riding in the presidential limousine with his wife Nellie and Mr. and Mrs. Kennedy. CBS then rejoined the telecast of "ATWT" during a commercial break, which was followed by show announcer Dan McCullough's usual fee plug for the first half of the program and the network's 1:45 pm station identification