Clarice Cliff made entirely of Bizarre ware which had been made to promote the ware in Britain. It was in this article, that Cliff made what has become her most famous quote: "Having a little fun at my work does not make me any less of an artist, and people who appreciate truly beautiful and original creations in pottery are not frightened by innocent tomfoolery" Between 1932 and 1934 Cliff was the art director for a major project involving nearly 30 artists of the day (prompted by the Prince of Wales) to promote good design on tableware. The 'Artists in Industry' earthenware
Clarice Cliff in March and May. These dates are recorded in the Royal College of Art archive and were also remembered by Gladys Scarlett (in 1982 ) as she was briefly left alone at Newport to paint the new 'Bizarre' ware. From 1927 Cliff was actually credited for shapes she designed, such as her "Viking Boat" flower holder, though her modelling for the factory is recorded in trade journal as far back as 1923–24. The shapes from 1929 onwards took on a more 'Moderne' influence, often angular and geometric, and some are what was to be later termed Art Deco. Abstract and