Walter Cronkite 13 moon missions, Cronkite received the best ratings and made CBS the most-watched television network for the missions. In 1970, when Huntley retired, the "CBS Evening News" finally dominated the American TV news viewing audience. Although NBC finally settled on the skilled and well-respected broadcast journalist John Chancellor, Cronkite proved to be more popular and continued to be top-rated until his retirement in 1981. One of Cronkite's trademarks was ending the "CBS Evening News" with the phrase "...And that's the way it is," followed by the date. Keeping to standards of objective journalism, he omitted this phrase on nights when
Walter Cronkite a "Freedom of the Press" George Polk Award and the Paul White Award from the Radio Television Digital News Association. In 1972, in recognition of his career, Princeton University's American Whig-Cliosophic Society awarded Cronkite the James Madison Award for Distinguished Public Service. In 1981, the year he retired, former president Jimmy Carter awarded Cronkite the Presidential Medal of Freedom. In that year, he also received the S. Roger Horchow Award for Greatest Public Service by a Private Citizen, an award given out annually by Jefferson Awards, and the Paul White Award for lifetime achievement from the Radio Television Digital News