Alfred Hitchcock wrote in 1982: "The Hitchcock touch had four hands, and two were Alma's." Hitchcock began work on his tenth film, "Blackmail" (1929), when its production company, British International Pictures (BIP), converted its Elstree studios to sound. The film was the first British ""; it followed the first American sound feature film, "The Jazz Singer" (1927). "Blackmail" began the Hitchcock tradition of using famous landmarks as a backdrop for suspense sequences, with the climax taking place on the dome of the British Museum. It also features one of his longest cameo appearances, which shows him being bothered by a small boy
Billy Hitchcock Hitchcock also made a name for himself in college football and golf. As an All-Conference tailback, he led Auburn to its first bowl game (a 7-7 tie against Villanova on January 1, 1937). Later in life, he established the Billy Hitchcock Golf Tournament at his alma mater. In recognition of his contribution to the school, Auburn renamed its renovated baseball stadium "Hitchcock Field" in 2003. Also in that year, "Baseball America" named it the best college baseball facility in the country. Hitchcock died in Opelika, Alabama at age 89. He was a charter member and elder at Trinity Presbyterian Church,