Edward J. Noble of its two radio networks, he founded the American Broadcasting Company (ABC) when he purchased the Blue Network (formerly part of NBC) on October 12, 1943. He tried to build ABC into an innovative and competitive broadcaster, but was hampered by financial problems and the pressure of competing with long-established NBC and CBS. By 1951, he entered negotiations to merge the network with United Paramount Theaters, headed by Leonard Goldenson; Goldenson became chairman of the ABC network, while Noble sat on its board of directors for the rest of his life. Noble, 76, died at his home on December 28,
American Broadcasting Company and the brand associated with the Blue Network. Investment firm Dillon, Read & Co. offered $7.5 million to purchase the network, but the offer was rejected by Woods and RCA president David Sarnoff. Edward J. Noble, the owner of Life Savers candy, drugstore chain Rexall and New York City radio station WMCA, purchased the network for $8 million. Due to FCC ownership rules, the transaction, which was to include the purchase of three RCA stations by Noble, would require him to resell his station with the FCC's approval. The Commission authorized the transaction on October 12, 1943. Soon afterward, the