Sega CD a partnership with Sony to develop its own CD-ROM peripheral for the Super NES. Commodore International released their CD-based CDTV multimedia system centered in early 1991, while long-in-waiting CD-i from Philips finally arrived towards the end of that year. Shortly after the release of the Genesis, Sega's Consumer Products Research and Development Labs led by manager Tomio Takami were tasked with creating a CD-ROM add-on for the system, which became the Sega CD. The Sega CD was originally intended to equal the capabilities of the TurboGrafx-CD, but with twice as much random-access memory (RAM), and sell for about JP¥20,000 (or
CD Video that can play CD-V discs is the Pioneer CLD-1010 from 1987. Though it is a CD-based format, CD Video was never given a rainbow book designation; the idea of encoding analogue video, which is incompatible between different regions, was poorly received by CD stakeholders other than Philips, who had not consulted them prior to demonstrating the format to the music industry. CD Video discs have a distinctive gold color, to differentiate them from regular silver-colored audio CDs. This is a characteristic that would later be replicated in HVD, a more advanced disc format. A similar version of CD Video called