Clarice Cliff into his home at Chetwynd House on Northwood Lane in Clayton, Staffordshire. This Arts and Crafts home had been designed in 1899 and was one of the earliest commissions of the British architects Parker and Unwin (Richard Barry Parker and Raymond Unwin) who were later heavily involved in the Welwyn Garden city project. During World War II only plain white pottery (utility ware) was permitted under wartime regulations, so Cliff assisted with management of the pottery but was not able to continue design work. Instead she concentrated her creative talents on gardening and the massive garden at Chetwynd House became
Clarice Cliff her shared passion with Shorter. After the war, although Cliff was occasionally nostalgic for the 'Bizarre' years, as witnessed in personal letters to friends, she seemed to be realistic and accepted the commercial taste was for conservative ware. Clarice seemed to enjoy playing a lesser role at the factory, knowing that she could not recapture those crazy days of the thirties. Much of the post-war production went to Australia, New Zealand or North America, where the taste was for formal ware in traditional English designs such as "Tonquin" rather than the striking patterns and shapes that had established Cliff's reputation;