Kwekwe to the geographical centre of the country, Kwekwe is also strategically located within the Midlands metropolitan area. Kwekwe, together with Gweru, Munyati, Kadoma and Redcliff form a single customer base for local commercial enterprises. As elsewhere in Zimbabwe, a high proportion of the population depends on the informal sector, possibly more than half of the population. Many self-employed miners carry out illegal digging work just north of the city, panning for gold, one of the most lucrative sources of income. Other residents engage in less strenuous work as cobblers, carpenters, TV and radio repairmen, and vendors selling anything from onions
Nash Paints used to start the company was from Muntari's personal savings but later on he obtained financial support from financial institutions for expansion and growth in the later years. In 2010, Nash Paints acquired 75 percent shares in Eastlea Paints as well as a building previously owned by Rafiq Khan. Between 2008 and 2016 Nash Paints opened branches in Bluffhill, Msasa, Gazaland, Mbare, Graniteside, Masvingo, Kwekwe, Gweru, Bulawayo, Mutare, Bindura, Chinhoyi, Kadoma and Marondera. In February 2018, Nash Paints announced Jah Prayzah as the company's new brand ambassador, which led to some criticism in the arts industry. The previous brand ambassador