Philips Consumer Lifestyle created for Laserdisc would later be used again for the Compact Disc. Although Philips' and MCA's Laserdisc project never reached the VHS mass market level, Philips still thought the format should be able to succeed, and, in collaboration with Sony, launched the smaller CD in 1982. The DVD (Digital Versatile Disc or Digital Video Disc), the eventual successor of the CD (Compact Disc), met a long road of setbacks. Philips wanted to continue with the CD in a new format called "MultiMedia Compact Disc" (MMCD), while another group (led by Toshiba) was developing a competing format, then named "Super Density"
Philips Consumer Lifestyle Philips Consumer Lifestyle Philips Consumer Lifestyle, (stylized as PHILIPS) is a division of the Dutch multinational electronics company Philips which produces consumer electronics and small appliances. It is the only Philips division headquartered in Amsterdam, the Netherlands. The Americas division is headquartered in Stamford, Connecticut. Philips Consumer Lifestyle was formed in 2008 from the merger of Philips Consumer Electronics and Philips Domestic Appliances and Personal Care. Philips receives royalties from the sale of every CD, DVD and Blu-ray. While Philips' first product was manufactured in 1891, the first product that would fit in the Consumer Electronics division was a television,