Clarice Cliff into his home at Chetwynd House on Northwood Lane in Clayton, Staffordshire. This Arts and Crafts home had been designed in 1899 and was one of the earliest commissions of the British architects Parker and Unwin (Richard Barry Parker and Raymond Unwin) who were later heavily involved in the Welwyn Garden city project. During World War II only plain white pottery (utility ware) was permitted under wartime regulations, so Cliff assisted with management of the pottery but was not able to continue design work. Instead she concentrated her creative talents on gardening and the massive garden at Chetwynd House became
Clarice Cliff colourway variation on this by simply changing the trees to shades of blue and pink, and this was then called "Rudyard" after a local Staffordshire beauty spot. Clarice Cliff's fame and success in the 1930s are hard to fully appreciate now, but at that time there was no such thing as 'career women'. The publicity she received in the national press was unprecedented. Research by a PhD student into the contemporary press between 1928 and 1936 found " '360 articles about Cliff and her work were published in the trade press, women's magazines, national and local newspapers'." This was put