Sun Studio Way" and "It Wouldn't Be the Same Without You"—but again nothing came of it. Phillips, meanwhile, was always on the lookout for someone who could bring the sound of the black musicians on whom Sun focused to a broader audience. As Keisker reported, "Over and over I remember Sam saying, 'If I could find a white man who had the Negro sound and the Negro feel, I could make a billion dollars.'" In June, he acquired a demo recording of a ballad, "Without You", that he thought might suit the teenaged singer. Presley came by the studio, but was unable
Sam Phillips already a well-known Memphis radio personality. On 18 July 1953, the eighteen-year-old Presley dropped into the studio to record an acetate for his mother's birthday; Keisker thought she heard some talent in the young truck driver's voice, and so she turned on the tape recorder. Later, she played it for Phillips, who gradually, with Keisker's encouragement, warmed to the idea of recording Elvis. Presley, who recorded his version of Arthur "Big Boy" Crudup's "That's All Right" at Phillips's studio, became highly successful, first in Memphis, then throughout the southern United States. He auditioned for Phillips in 1954, but it was