Clarice Cliff into context when he pointed out that in the same period, Susie Cooper, another Staffordshire ceramicist and designer, had " 'fewer than 20 reviews, all bar one in the trade press' ". Despite all the publicity she received, Cliff was actually quite camera shy, and in most cases the images of her pottery were what dominated the women's magazine of the day. One picture which shows Cliff informally was taken when a South African stockist of her ware, from Werner Brothers, visited the factory on a buying trip. Cliff is seen with the 3-year-old daughter and wife of the stockist.
Clarice Cliff patterns were made in larger quantities by Wedgwood during and after this time. These reproductions should not be confused with forgeries (of which a number are found), the Wedgwood ones are clearly marked as 'Wedgwood Clarice Cliff'. An original Cliff painter Alice Andrews, then in her 80s, was employed to appear at launches of the ware in stores throughout Britain. In the mid 90s Cliff's position as a major artist of her era was confirmed when she was included in major international reference works; the massive "Dictionary of Art" by Macmillan Publishers, and "Allgemeines Künstlerlexikon" by K. G. Saur Verlag