Camera sensitive photographic materials became available, cameras began to incorporate mechanical shutter mechanisms that allowed very short and accurately timed exposures to be made. The use of photographic film was pioneered by George Eastman, who started manufacturing paper film in 1885 before switching to celluloid in 1889. His first camera, which he called the "Kodak," was first offered for sale in 1888. It was a very simple box camera with a fixed-focus lens and single shutter speed, which along with its relatively low price appealed to the average consumer. The Kodak came pre-loaded with enough film for 100 exposures and needed
Twin-lens reflex camera roll film with square 4×4 cm images, most famous the "Baby" Rolleiflex and the Yashica 44. The TLR design was also popular in the 1950s for inexpensive fixed focus cameras such as the Kodak Duaflex and Argus 75. Though most used medium format film, a few 35mm TLRs were made, the very expensive Contaflex TLR being the most elaborate, with interchangeable lenses and removable backs. The LOMO Lubitel 166+, a natively medium format camera, comes with an adapter for 35mm film. The only twin lens reflex camera that uses instant film is Instantflex TL70 manufactured by MiNT Camera which is