NBC News in April 1962, by Walter Cronkite. NBC's vice president of news and public affairs, J. Davidson Taylor, was a Southerner who, with producer Reuven Frank, was determined that NBC would lead television's coverage of the civil rights movement. In 1955, NBC provided national coverage of Rev. Martin Luther King, Jr.'s leadership of the bus boycott in Montgomery, Alabama, airing reports from Frank McGee, then news director of NBC's Montgomery affiliate WSFA-TV, who would later join the network. A year later, John Chancellor's coverage of the admission of black students to Central High School in Little Rock, Arkansas was the first
Walter Cronkite President, mentioning that it came from a reliable source. Before the network left KRLD's feed for good, Barker first announced, then retracted, a confirmation of Kennedy's death. CBS cut back to Cronkite reporting that one of the priests had administered last rites to the president. In the next few minutes, several more bulletins reporting that Kennedy had died were given to Cronkite, including one from CBS's own correspondent Dan Rather that had been reported as confirmation of Kennedy's demise by CBS Radio. As these bulletins came into the newsroom, it was becoming clearer that Kennedy had in fact lost his