Rosalind Ashford helped the group to distinguish themselves from the other girl groups in the label including the pop-oriented Marvelettes and the doo-wop-influenced Supremes with a rougher, brassier gospel-influenced sound. Reeves was a brassy alto while Annette was a deep contralto, and Rosalind was a high soprano. Like the Supremes' Florence Ballard, the Marvelettes' Wanda Rogers and The Four Tops' Abdul "Duke" Fakir, Ashford registered as the high background vocal in Vandellas records. After "Quicksand" gave the group a third top forty pop hit, Beard left to start a family with her new spouse. Reeves recruited a former member of The Velvelettes,
Florence Ballard 21, 1976, Ballard entered Mt. Carmel Mercy Hospital, complaining of numbness in her extremities. She died at 10:05 the next morning from cardiac arrest caused by a coronary thrombosis (a blood clot in one of her coronary arteries), at the age of 32. Ballard is buried in Detroit Memorial Park Cemetery located in Warren, Michigan. Florence Ballard's story has been referenced in a number of works by other artists. The 1980 song "Romeo's Tune", from Steve Forbert's album "Jackrabbit Slim" is "dedicated to the memory of Florence Ballard". The Billy Bragg song "King James Version" on his "William Bloke" album