Clarice Cliff lover and she journeyed to the Royal College of Art and to Paris. Cliff was given a second apprenticeship at A. J. Wilkinson's in 1924 (when she was already 25 years old) primarily as a 'modeller' but she also worked with the factory designers John Butler and Fred Ridgway. They produced conservative, Victorian style ware – Butler had been the designer for over 20 years by this time. Eventually, Cliff's wide range of skills were recognised and in 1927 she was given her own studio at the adjoining Newport Pottery which Shorter had bought in 1920. Here Cliff was allowed
Clarice Cliff patterns were made in larger quantities by Wedgwood during and after this time. These reproductions should not be confused with forgeries (of which a number are found), the Wedgwood ones are clearly marked as 'Wedgwood Clarice Cliff'. An original Cliff painter Alice Andrews, then in her 80s, was employed to appear at launches of the ware in stores throughout Britain. In the mid 90s Cliff's position as a major artist of her era was confirmed when she was included in major international reference works; the massive "Dictionary of Art" by Macmillan Publishers, and "Allgemeines Künstlerlexikon" by K. G. Saur Verlag