Kodak EasyShare C330 Kodak EasyShare C330 The Kodak C330 is a model of digital camera produced by the Eastman Kodak Company. It was announced on May 4, 2005 and is part of the company's EasyShare consumer line of cameras. The camera has a 3x optical zoom, and a 5x digital zoom beyond the optical zoom. The camera is able to record QVGA videos in 24 frame/s. It has auto, scene, portrait, sport, landscape, close-up, and video modes. Videos may be played on-camera, but with sound only. It has a viewfinder. The camera has 16 MB of internal memory. Memory capacity can be expanded
Kodak offering from companies such as Sony. In 2001 film sales dropped, which was attributed by Kodak to the financial shocks caused by the September 11 attacks. Executives hoped that Kodak might be able to slow the shift to digital through aggressive marketing. Under Daniel Carp, Fisher's successor as CEO, Kodak made its move in the digital camera market, with its EasyShare family of digital cameras. Kodak spent tremendous resources studying customer behavior, finding out that women in particular loved taking digital photos but were frustrated in moving them to their computers. This key unmet consumer need became a major opportunity.