Walter Cronkite of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like." He was the lead broadcaster of the network's coverage of the 1960 Winter Olympics, the first-ever time such an event was televised in the United States. He replaced Jim McKay, who had suffered a mental breakdown. On April 16, 1962, Cronkite succeeded Douglas Edwards as anchorman of the CBS's nightly feature newscast, tentatively renamed "Walter Cronkite with the News", but later the "CBS Evening
Walter Cronkite correspondents, relieving Bill Downs as the head of the Moscow bureau. CBS offered Cronkite $125 ($2,189 in 2018 money) a week along with "commercial fees" amounting to $25 ($438 in 2018) for almost every time Cronkite reported on air. Up to that point, he had been making $57.50 ($1,006 in 2018) per week at UP, but he had reservations about broadcasting. He initially accepted the offer. When he informed his boss Harrison Salisbury, UP countered with a raise of $17.50 ($306 in 2018) per week; Hugh Baillie also offered him an extra $20 ($350 in 2018) per week to stay.