American Broadcasting Company a proposal for UPT to purchase ABC. Noble received other offers, including one from CBS founder William S. Paley; however, a merger with CBS would have forced that network to sell its New York City and Los Angeles stations at the very least. Goldenson and Noble reached a tentative agreement in the late spring of 1951 in which UPT would acquire ABC and turn it into a subsidiary of the company that would retain autonomy in its management. On June 6, 1951, the tentative agreement was approved by UPT's board of directors. However, the transaction had to be approved by
Broadcasting Company of America Broadcasting Company of America." The new company's officers were: President, J. C. Lynch; Vice-president and General Manager, William E. Harkness; Manager of Broadcasting, George F. McClelland; Secretary and Treasurer, F. S. Spring; and Auditor, H. F. McKeon. Operations continued to be based at AT&T headquarters at 195 Broadway in New York City. Unpublicized at the time were ongoing intense negotiations between AT&T and the radio group companies, led by RCA, about the status of the cross-licensing agreements, and the overall future of the broadcasting industry. AT&T's consolidation of its radio activities into the BCA subsidiary allowed for two possible outcomes: