Kodak EasyShare Kodak EasyShare Kodak EasyShare is a sub brand of Eastman Kodak Company products identifying a consumer photography system of digital cameras, snapshot thermal printers, snapshot thermal printer docks, all-in-one inkjet printers, accessories, camera docks, software, and online print services. The brand was introduced in 2001. The brand is no longer applied to all-in-one inkjet printers (now branded "ESP") or online printing services (now simply "Kodak Gallery"). Thermal snapshot printers and printer docks product lines have been discontinued. In 2012, Kodak stopped manufacturing and selling all digital cameras and photo frames. There are presently three EasyShare camera lines, "series", that separate
Kodak business. In the 1990s, Kodak planned a decade-long journey to move to digital technology. CEO George M. C. Fisher reached out to Microsoft and other new consumer merchandisers. Apple's pioneering QuickTake consumer digital cameras, introduced in 1994, had the Apple label but were produced by Kodak. The DC-20 and DC-25 launched in 1996. Overall, though, there was little implementation of the new digital strategy. Kodak's core business faced no pressure from competing technologies, and as Kodak executives could not fathom a world without traditional film there was little incentive to deviate from that course. Consumers gradually switched to the digital