Clarice Cliff into his home at Chetwynd House on Northwood Lane in Clayton, Staffordshire. This Arts and Crafts home had been designed in 1899 and was one of the earliest commissions of the British architects Parker and Unwin (Richard Barry Parker and Raymond Unwin) who were later heavily involved in the Welwyn Garden city project. During World War II only plain white pottery (utility ware) was permitted under wartime regulations, so Cliff assisted with management of the pottery but was not able to continue design work. Instead she concentrated her creative talents on gardening and the massive garden at Chetwynd House became
Clarice Cliff floral embossed "Davenport" ware of 1925. But in 1929 at the same time as she started the colourful cubist and landscape designs, Cliff's modelling took on a new style. This was influenced by European originals by Désny, Tétard Freres, Josef Hoffmann and others, that she had seen in design journals including 'Mobilier e Décoration'. Between 1929 and 1935 Cliff issued a mass of shape ranges, including "Conical, Bon Jour/Biarritz, Stamford, Eton, Daffodil", and "Trieste". In each of these there were tea and coffee ware shapes, but the first two were so popular that biscuit barrels, sugar sifters, bowls and vases