Electric toothbrush braces). The Broxo Electric Toothbrush was introduced in the U.S. by E. R. Squibb and Sons Pharmaceuticals in 1960. After introduction, it was marketed in the U.S. by Squibb under the names Broxo-Dent or Broxodent. In the 1980s Squibb transferred distribution of the Broxodent line to the Somerset Labs division of Bristol-Myers Squibb. The General Electric automatic toothbrush was introduced in the early 1960s; it was cordless with rechargeable NiCad batteries and although portable, was rather bulky, about the size of a two-D-cell flashlight handle. NiCad batteries of this period suffered from the Memory effect. The GE Automatic Toothbrush came
Electric toothbrush placed in proximity, the powered coil from the stand transfers power by induction to the handle, charging the battery. According to Friends of the Earth, "Disposable electric toothbrushes are one example of a terrible product ... it's virtually impossible to separate out the tech from the batteries and plastic casing which means valuable and often toxic materials are dumped in landfill or burnt in incinerators." Many modern electric toothbrushes have a timer which buzzes, or briefly interrupts power, typically after two minutes, and sometimes every 30 seconds. This is associated with a customary recommendation to brush for two minutes, 30