Cumulus Media Networks the market, it was sold in 1943 to businessman Edward J. Noble, owner of Life Savers candy and the Rexall Drug store chain, for the asking price. After Noble took over, the network identified itself on-air as "The Blue Network." It was officially renamed the "American Broadcasting Company, Inc." in June 1945 after the company bought the rights to the name from (what would later become) Storer Broadcasting. With about 65 affiliates, ABC began with few of the big names and popular shows the other networks offered, so counter-programming became an ABC specialty. Industry policy had been to forbid taped
Manila Broadcasting Company radio and DZRH News Television, Aksyon Radyo, Love Radio, Yes The Best, Easy Rock, and Radyo Natin; operated either directly by MBC, or through its affiliates Pacific Broadcasting Systems, Cebu Broadcasting Company, Radyo Natin Network, and Philippine Broadcasting Corporation. DZRH News Television, which is an extension of the DZRH brand into an audio-visual platform, is carried by some 1,000 cable providers throughout the Philippine archipelago. The current president of MBC is Ruperto Nicdao Jr. The origins of MBC can be traced to DZRH, which first went on air as KZRH on the morning of July 15, 1939 by the Heacock