Brownie (camera) Brownie (camera) The Brownie was a long-running popular series of simple and inexpensive cameras made by Eastman Kodak. Introduced in 1900, it introduced the snapshot to the masses. It was a basic cardboard box camera with a simple meniscus lens that took 2 1/4-inch square pictures on 117 roll film. It was conceived and marketed for sales of Kodak roll films. Because of its simple controls and initial price of $1 () along with the low price of Kodak roll film and processing, The Brownie camera surpassed its marketing goal. It was invented by Frank A. Brownell. The name comes
Kodak offering from companies such as Sony. In 2001 film sales dropped, which was attributed by Kodak to the financial shocks caused by the September 11 attacks. Executives hoped that Kodak might be able to slow the shift to digital through aggressive marketing. Under Daniel Carp, Fisher's successor as CEO, Kodak made its move in the digital camera market, with its EasyShare family of digital cameras. Kodak spent tremendous resources studying customer behavior, finding out that women in particular loved taking digital photos but were frustrated in moving them to their computers. This key unmet consumer need became a major opportunity.