Electric toothbrush braces). The Broxo Electric Toothbrush was introduced in the U.S. by E. R. Squibb and Sons Pharmaceuticals in 1960. After introduction, it was marketed in the U.S. by Squibb under the names Broxo-Dent or Broxodent. In the 1980s Squibb transferred distribution of the Broxodent line to the Somerset Labs division of Bristol-Myers Squibb. The General Electric automatic toothbrush was introduced in the early 1960s; it was cordless with rechargeable NiCad batteries and although portable, was rather bulky, about the size of a two-D-cell flashlight handle. NiCad batteries of this period suffered from the Memory effect. The GE Automatic Toothbrush came
Toothbrush moustache of the Pops'!'" (The Sparks song "Moustache" addresses the problem, with the lyrics "And when I trimmed it very small/My Jewish friends would never call.") In 2009, British comedian Richard Herring, while sporting a toothbrush moustache, created a stand-up show titled "Hitler Moustache", to see if he "could reclaim the toothbrush moustache for comedy—it was Chaplin's first, then Hitler ruined it." The show also discusses broader issues, such as fascism and the British National Party. In May 2010, former basketball star Michael Jordan appeared in a Hanes commercial wearing a toothbrush moustache. Reaction from the press and public was unfavourable.