Kodak Tower a landmark in the Rochester Skyline, and an icon in the world of film photography. The building has also been called the "nerve center of photography". The skyscraper is owned by the Eastman Kodak Company, and remains the headquarters of the company. In 2008, Kodak undertook work to repair and restore the exterior of the building. The Kodak Tower was constructed on the site of a former factory next to several seven story Camera Works buildings that clustered around the site. Construction began in 1912 and was completed in 1914 with Kodak founder George Eastman presiding over the project. Upon
Kodak selling inexpensive cameras and making large margins from consumables – film, chemicals and paper. As late as 1976, Kodak commanded 90% of film sales and 85% of camera sales in the U.S. Japanese competitor Fujifilm entered the U.S. market (via Fuji Photo Film U.S.A.) with lower-priced film and supplies, but Kodak did not believe that American consumers would ever desert its brand. Kodak passed on the opportunity to become the official film of the 1984 Los Angeles Olympics; Fuji won these sponsorship rights, which gave it a permanent foothold in the marketplace. Fuji opened a film plant in the U.S.,