Clarice Cliff including Martin Battersby, an early devotee of 20s and 30s design, the first author on that period to publish major works, and a devotee of Cliff's ceramics. Then, on 23 October 1972, Cliff died suddenly at Chetwynd House. The exhibition and the first book published privately in 1976 'Clarice Cliff' by Peter Wentworth- and Kay Johnson (L'Odeon publishing) marked the start of a major revival of interest in Cliff's work, which has continued to be sought after by Art Deco ceramic collectors ever since. In 1982 the ORIGINAL "Clarice Cliff Collectors Club" was formed and promoted her and her work
Clarice Cliff ware. It was produced in more muted colours, right until the start of the war in 1939. Other modelled shapes included the 1937 'Raffia' based on traditional basketware by Native Americans, decorated in a similar style to them with small blocks of colour. More popular was the heavily modelled "Harvest" ware, jugs and bowls modelled with corn and fruit. After the war this range was heavily marketed in North America (very patriotically) as "England". This later modelled ware attracts relatively low prices at auction. In 1940, after the death of Ann Shorter, Colley's wife, he married Cliff and she moved