Clarice Cliff into his home at Chetwynd House on Northwood Lane in Clayton, Staffordshire. This Arts and Crafts home had been designed in 1899 and was one of the earliest commissions of the British architects Parker and Unwin (Richard Barry Parker and Raymond Unwin) who were later heavily involved in the Welwyn Garden city project. During World War II only plain white pottery (utility ware) was permitted under wartime regulations, so Cliff assisted with management of the pottery but was not able to continue design work. Instead she concentrated her creative talents on gardening and the massive garden at Chetwynd House became
Clarice Cliff ware. It was produced in more muted colours, right until the start of the war in 1939. Other modelled shapes included the 1937 'Raffia' based on traditional basketware by Native Americans, decorated in a similar style to them with small blocks of colour. More popular was the heavily modelled "Harvest" ware, jugs and bowls modelled with corn and fruit. After the war this range was heavily marketed in North America (very patriotically) as "England". This later modelled ware attracts relatively low prices at auction. In 1940, after the death of Ann Shorter, Colley's wife, he married Cliff and she moved