Cumulus Media Networks the market, it was sold in 1943 to businessman Edward J. Noble, owner of Life Savers candy and the Rexall Drug store chain, for the asking price. After Noble took over, the network identified itself on-air as "The Blue Network." It was officially renamed the "American Broadcasting Company, Inc." in June 1945 after the company bought the rights to the name from (what would later become) Storer Broadcasting. With about 65 affiliates, ABC began with few of the big names and popular shows the other networks offered, so counter-programming became an ABC specialty. Industry policy had been to forbid taped
Commercial Neutral Broadcasting Company as its signal originated from the Dutch side of the North Sea and did not penetrate very far inland. After only a few months Veronica terminated its contract because the advertising revenue from Dutch programming was more lucrative. Commercial Neutral Broadcasting Company The Commercial Neutral Broadcasting Company (CNBC) was an English language pirate radio station which hired airtime for a few hours each day from the Dutch pirate Radio Veronica in 1960–1961. Programmes were pre-recorded at Veronica's Amsterdam studio together with the Dutch programmes, and broadcast from the Veronica ship "Borkum Riff". The address for prospective advertisers was given as