La Dolce Vita La Dolce Vita La Dolce Vita (; Italian for "the sweet life" or "the good life") is a 1960 Italian drama film directed and co-written by Federico Fellini. The film follows Marcello Rubini (Marcello Mastroianni), a journalist writing for gossip magazines, over seven days and nights on his journey through the "sweet life" of Rome in a fruitless search for love and happiness. "La Dolce Vita" won the "Palme d'Or" (Golden Palm) at the 1960 Cannes Film Festival and the Oscar for Best Costumes. The film was a massive box office hit in Europe with 13,617,148 admissions in Italy and
Dolce & Gabbana changing into a 1950s-style bathing suit behind a white sheet being held up by two other women. After she changes, she tosses her bra atop a prickly pear cactus and walks towards the ocean. Later she is seen lying atop a well-made bed, and the man who saw her is standing outside her window, holding her bra up to his nose. The film closes with the image of the Dolce & Gabbana fragrance bottles against a black backdrop. In 2003, the Dolce & Gabbana perfume Sicily was advertised in another commercial about a Sicilian funeral, which was also directed by