Kodak EasyShare Kodak EasyShare Kodak EasyShare is a sub brand of Eastman Kodak Company products identifying a consumer photography system of digital cameras, snapshot thermal printers, snapshot thermal printer docks, all-in-one inkjet printers, accessories, camera docks, software, and online print services. The brand was introduced in 2001. The brand is no longer applied to all-in-one inkjet printers (now branded "ESP") or online printing services (now simply "Kodak Gallery"). Thermal snapshot printers and printer docks product lines have been discontinued. In 2012, Kodak stopped manufacturing and selling all digital cameras and photo frames. There are presently three EasyShare camera lines, "series", that separate
Kodak selling inexpensive cameras and making large margins from consumables – film, chemicals and paper. As late as 1976, Kodak commanded 90% of film sales and 85% of camera sales in the U.S. Japanese competitor Fujifilm entered the U.S. market (via Fuji Photo Film U.S.A.) with lower-priced film and supplies, but Kodak did not believe that American consumers would ever desert its brand. Kodak passed on the opportunity to become the official film of the 1984 Los Angeles Olympics; Fuji won these sponsorship rights, which gave it a permanent foothold in the marketplace. Fuji opened a film plant in the U.S.,