NBC News in April 1962, by Walter Cronkite. NBC's vice president of news and public affairs, J. Davidson Taylor, was a Southerner who, with producer Reuven Frank, was determined that NBC would lead television's coverage of the civil rights movement. In 1955, NBC provided national coverage of Rev. Martin Luther King, Jr.'s leadership of the bus boycott in Montgomery, Alabama, airing reports from Frank McGee, then news director of NBC's Montgomery affiliate WSFA-TV, who would later join the network. A year later, John Chancellor's coverage of the admission of black students to Central High School in Little Rock, Arkansas was the first
Walter Cronkite Howard K. Smith and Harry Reasoner, because ABC at the time fed their newscast live at 6:00 pm Eastern instead of 6:30 to get a head start on CBS and NBC for those stations that aired "ABC Evening News" live (although not every affiliate did). On December 10, 1963, Cronkite introduced The Beatles to the United States by airing a four-minute story about the band on "CBS Evening News". This was originally broadcast on November 22, 1963, and was going to be shown again on the "CBS Evening News", but the assassination of John F. Kennedy prevented the broadcast at