William Moulton Marston of the Boston University alumni magazine, it was the idea of Marston's wife, Elizabeth Holloway Marston, to create a female superhero. Marston recommended an idea for a new kind of superhero, one who would conquer not with fists or firepower, but with love. "Fine," said Elizabeth. "but make her a woman." Marston introduced the idea to Max Gaines, co-founder with Jack Liebowitz of All-American Publications. Given the go-ahead, Marston developed Wonder Woman, basing her character on the unconventional, liberated, powerful modern women of his day. Marston's pseudonym, Charles Moulton, combined his own and Gaines's middle names. In a 1943 issue
William Moulton Marston of the polygraph, when he subsequently embarked on a career in entertainment and comic book writing and appeared as a salesman in ads for Gillette Razors, using a polygraph motif. From his psychological work, Marston became convinced that women were more honest than men in certain situations and could work faster and more accurately. During his lifetime, Marston championed the latent abilities and causes of the women of his day. Marston was also a writer of essays in popular psychology. In 1928, he published "Emotions of Normal People," which elaborated the DISC Theory. Marston viewed people behaving along two axes,