Clarice Cliff to decorate some of the old defective 'glost' (white) ware in her own freehand patterns. For these she used on-glaze enamel colours, which enabled a brighter palette than underglaze colours. She covered the imperfections in simple patterns of triangles, in a style that she called 'Bizarre'. The earliest examples had just a hand-painted mark, usually in a rust coloured paint, 'Bizarre by Clarice Cliff', sometimes with 'Newport Pottery' underneath. To the surprise of the company's senior salesman Ewart Oakes, when he took a car load to a major stockist, it was immediately popular. Clarice was joined by young painter Gladys
Clarice Cliff floral embossed "Davenport" ware of 1925. But in 1929 at the same time as she started the colourful cubist and landscape designs, Cliff's modelling took on a new style. This was influenced by European originals by Désny, Tétard Freres, Josef Hoffmann and others, that she had seen in design journals including 'Mobilier e Décoration'. Between 1929 and 1935 Cliff issued a mass of shape ranges, including "Conical, Bon Jour/Biarritz, Stamford, Eton, Daffodil", and "Trieste". In each of these there were tea and coffee ware shapes, but the first two were so popular that biscuit barrels, sugar sifters, bowls and vases