Walter Cronkite of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like." He was the lead broadcaster of the network's coverage of the 1960 Winter Olympics, the first-ever time such an event was televised in the United States. He replaced Jim McKay, who had suffered a mental breakdown. On April 16, 1962, Cronkite succeeded Douglas Edwards as anchorman of the CBS's nightly feature newscast, tentatively renamed "Walter Cronkite with the News", but later the "CBS Evening
CBS News Radio in addition to local news, weather, video news and other information to radio and television stations, as well as traffic reporting services. The network is the oldest unit of the CBS Corporation and traces its roots to CBS's predecessor, United Independent Broadcasters, founded in 1927 with 47 affiliates. The next year, Columbia Records invested in the radio network, which was named the Columbia Phonographic Broadcasting System. Eventually, the record company pulled its backing from the struggling web. William S. Paley bought a half-interest in what became the Columbia Broadcasting System in 1928, and became its president. (In 1938, CBS bought