Walter Cronkite 13 moon missions, Cronkite received the best ratings and made CBS the most-watched television network for the missions. In 1970, when Huntley retired, the "CBS Evening News" finally dominated the American TV news viewing audience. Although NBC finally settled on the skilled and well-respected broadcast journalist John Chancellor, Cronkite proved to be more popular and continued to be top-rated until his retirement in 1981. One of Cronkite's trademarks was ending the "CBS Evening News" with the phrase "...And that's the way it is," followed by the date. Keeping to standards of objective journalism, he omitted this phrase on nights when
Walter Cronkite News" on September 2, 1963, when the show was expanded from 15 to 30 minutes, making Cronkite the anchor of American network television's first nightly half-hour news program. Cronkite's tenure as anchor of the "CBS Evening News" made him an icon in television news. During the early part of his tenure anchoring the "CBS Evening News", Cronkite competed against NBC's anchor team of Chet Huntley and David Brinkley, who anchored the "Huntley-Brinkley Report". For much of the 1960s, the "Huntley-Brinkley Report" had more viewers than Cronkite's broadcast. A key moment for Cronkite came during his coverage of John F. Kennedy's