Video editing sound recordings in the post-production process. Motion picture film editing is a predecessor to video editing and, in several ways, video editing simulates motion picture film editing, in theory and the use of linear video editing and video editing software on non-linear editing systems (NLE). Using video, a director can communicate non-fictional and fictional events. The goals of editing is to manipulate these events to bring the communication closer to the original goal or target. It is a visual art. Early 1950s video tape recorders (VTR) were so expensive, and the quality degradation caused by copying was so great, that
What What (In the Butt) show "Lily Allen and Friends" for an interview and performed a live version of "What What (In the Butt)" with choreographed dancers. The video was also featured in episode #53 of ADD-TV in Manhattan. "What What (In the Butt)" was an official selection at the Milwaukee International Film Festival and the Mix Brasil Film Festival. In June 2010 Samwell appeared on an episode of Comedy Central's "Tosh.0", television show about viral videos. The segment told the story of how the "What What" video was created, followed by an acoustic duet version of the song by Samwell and Josh Homme, lead