Kodak Tower a landmark in the Rochester Skyline, and an icon in the world of film photography. The building has also been called the "nerve center of photography". The skyscraper is owned by the Eastman Kodak Company, and remains the headquarters of the company. In 2008, Kodak undertook work to repair and restore the exterior of the building. The Kodak Tower was constructed on the site of a former factory next to several seven story Camera Works buildings that clustered around the site. Construction began in 1912 and was completed in 1914 with Kodak founder George Eastman presiding over the project. Upon
Kodak $1.29 billion to just $5 million for the same period. Kodak's market share declined from 80.1% to 74.7% in the United States, a one-year drop of five percentage points that had observers suggesting that Kodak was slow to react to changes and underestimated its rivals. Although from the 1970s both Fuji and Kodak recognized the upcoming threat of digital photography, and although both sought diversification as a mitigation strategy, Fuji was more successful at diversification. Although Kodak developed a digital camera in 1975, the first of its kind, the product was dropped for fear it would threaten Kodak's photographic film