Walter Cronkite of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like." He was the lead broadcaster of the network's coverage of the 1960 Winter Olympics, the first-ever time such an event was televised in the United States. He replaced Jim McKay, who had suffered a mental breakdown. On April 16, 1962, Cronkite succeeded Douglas Edwards as anchorman of the CBS's nightly feature newscast, tentatively renamed "Walter Cronkite with the News", but later the "CBS Evening
Walter Cronkite the "predominant news voice in America." Affectionately known as "Uncle Walter," he covered many of the important news events of the era so effectively that his image and voice are closely associated with the Cuban Missile Crisis, the assassination of President John F. Kennedy, the Vietnam War, the Apollo 11 Moon landing, and the Watergate scandal. "USA Today" wrote that "few TV figures have ever had as much power as Cronkite did at his height." Enjoying the cult of personality surrounding Cronkite in those years, CBS allowed some good-natured fun-poking at its star anchorman in some episodes of the network's