Edward J. Noble of its two radio networks, he founded the American Broadcasting Company (ABC) when he purchased the Blue Network (formerly part of NBC) on October 12, 1943. He tried to build ABC into an innovative and competitive broadcaster, but was hampered by financial problems and the pressure of competing with long-established NBC and CBS. By 1951, he entered negotiations to merge the network with United Paramount Theaters, headed by Leonard Goldenson; Goldenson became chairman of the ABC network, while Noble sat on its board of directors for the rest of his life. Noble, 76, died at his home on December 28,
NBC Sarnoff. After losing on final appeal before the U.S. Supreme Court in May 1943, RCA sold Blue Network Company, Inc., for $8 million to the American Broadcasting System, a recently founded company owned by Life Savers magnate Edward J. Noble. After the sale was completed on October 12, 1943, Noble acquired the rights to the Blue Network name, leases on landlines, the New York studios, two-and-a-half radio stations (WJZ in Newark/New York City; KGO in San Francisco and WENR in Chicago, which shared a frequency with Prairie Farmer station WLS); contracts with actors; and agreements with around 60 affiliates. In