Clarice Cliff thus she was never to return to creative work. The post-war ware has little value at auction. A.J.Wilkinson and their Newport Pottery continued to sell ware under Cliff's name until 1964. The death of Colley Shorter in 1963 led Cliff to sell the factory to Midwinter in 1964 and she retired, becoming somewhat of a recluse. However, from December 1971 to January 1972, the first exhibition of Clarice Cliff pottery took place at Brighton, East Sussex. Cliff reluctantly provided comments for the catalogue, though she refused an invitation to go to the opening. The exhibition was prompted by enthusiastic collectors,
Clarice Cliff patterns were made in larger quantities by Wedgwood during and after this time. These reproductions should not be confused with forgeries (of which a number are found), the Wedgwood ones are clearly marked as 'Wedgwood Clarice Cliff'. An original Cliff painter Alice Andrews, then in her 80s, was employed to appear at launches of the ware in stores throughout Britain. In the mid 90s Cliff's position as a major artist of her era was confirmed when she was included in major international reference works; the massive "Dictionary of Art" by Macmillan Publishers, and "Allgemeines Künstlerlexikon" by K. G. Saur Verlag