Clarice Cliff Scarlett, who helped her with the ware, and soon a more professional 'backstamp' was made, which carried Cliff's facsimile signature, and proclaimed "Hand painted Bizarre by Clarice Cliff, Newport Pottery England". This backstamp was in fact to lead to "Bizarre" being used as an umbrella name for her entire pattern range, so that the factory then had to refer to the first pieces in the simple triangles as "Original Bizarre". In March 1927 Colley Shorter (who acted very independently of his brother, Guy), sent Cliff to the Royal College of Art in Kensington, London for two brief periods of study
Clarice Cliff also four boys – who hand painted the ware under her direction. Many of these workers were traced in the 1980s and 1990s and they totalled over 100. Their names and work for Clarice Cliff were recorded in the centenary book. The factory produced a series of small colour printed leaflets (quite unusual for this time) which could be obtained by post, or picked up from stockists. This promotional device was clearly successful, as one young girl was employed whose only job was to put the leaflets in stamped addressed envelopes sent into the factory. At this time, many women