American Broadcasting Company which were related to advertising and were indexed compared to the number of listeners/viewers, failed to compensate for its heavy investments in purchasing and building stations. In 1951, a rumor even mentioned that the network would be sold to CBS. In 1951, Noble held a 58% ownership stake in ABC, giving him $5 million with which to prevent ABC from going bankrupt; as banks refused further credit, that amount was obtained through a loan from the Prudential Insurance Company of America. Leonard Goldenson, the president of UPT (which sought to diversify itself at the time), approached Noble in 1951 on
New Brunswick Broadcasting Company New Brunswick Broadcasting Company New Brunswick Broadcasting Company Limited was a Canadian media holding company based in Saint John, New Brunswick. New Brunswick Broadcasting was established in 1934 when Saint John Publishing purchased the Saint John radio station CFBO. Four local men who published the two major newspapers in Saint John, New Brunswick were the owners. Principal shareholder Howard P. Robinson was joined by J.D. McKenna, T.F. Drummie and L.W. Bewick. As directors they added the new division under the name New Brunswick Broadcasting at the same time as they changed the radio station call letters from CFBO to CHSJ.