Walter Cronkite 13 moon missions, Cronkite received the best ratings and made CBS the most-watched television network for the missions. In 1970, when Huntley retired, the "CBS Evening News" finally dominated the American TV news viewing audience. Although NBC finally settled on the skilled and well-respected broadcast journalist John Chancellor, Cronkite proved to be more popular and continued to be top-rated until his retirement in 1981. One of Cronkite's trademarks was ending the "CBS Evening News" with the phrase "...And that's the way it is," followed by the date. Keeping to standards of objective journalism, he omitted this phrase on nights when
CBS News Radio in addition to local news, weather, video news and other information to radio and television stations, as well as traffic reporting services. The network is the oldest unit of the CBS Corporation and traces its roots to CBS's predecessor, United Independent Broadcasters, founded in 1927 with 47 affiliates. The next year, Columbia Records invested in the radio network, which was named the Columbia Phonographic Broadcasting System. Eventually, the record company pulled its backing from the struggling web. William S. Paley bought a half-interest in what became the Columbia Broadcasting System in 1928, and became its president. (In 1938, CBS bought