Walter Cronkite of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like." He was the lead broadcaster of the network's coverage of the 1960 Winter Olympics, the first-ever time such an event was televised in the United States. He replaced Jim McKay, who had suffered a mental breakdown. On April 16, 1962, Cronkite succeeded Douglas Edwards as anchorman of the CBS's nightly feature newscast, tentatively renamed "Walter Cronkite with the News", but later the "CBS Evening
Walter Cronkite When, Where, Why?" with that editorial report: Following Cronkite's editorial report, President Lyndon Johnson is claimed by some to have said, "If I've lost Cronkite, I've lost Middle America." This account has been questioned in a book on journalistic accuracy. At the time the editorial aired, Johnson was in Austin, Texas attending Texas Governor John Connally's birthday gala and was giving a speech in his honor. In his book "This Just In: What I Couldn't Tell You on TV", CBS News correspondent Bob Schieffer, who was serving as a reporter for the Fort Worth Star-Telegram when Cronkite's editorial aired, acknowledged