Walter Cronkite of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like." He was the lead broadcaster of the network's coverage of the 1960 Winter Olympics, the first-ever time such an event was televised in the United States. He replaced Jim McKay, who had suffered a mental breakdown. On April 16, 1962, Cronkite succeeded Douglas Edwards as anchorman of the CBS's nightly feature newscast, tentatively renamed "Walter Cronkite with the News", but later the "CBS Evening
CBS News from reports from the United Press, one of the three wire services that supplied newspapers with national and international news. In December 1930 CBS chief William S. Paley hired journalist Paul W. White away from United Press as CBS's news editor. Paley put the radio network's news operation at the same level as entertainment, and authorized White to interrupt programming if events warranted. Along with other networks, CBS chafed at the breaking news embargo imposed upon radio by the wire services, which prevented them from using bulletins until they first appeared in print. CBS disregarded an embargo when it broke