Clarice Cliff made entirely of Bizarre ware which had been made to promote the ware in Britain. It was in this article, that Cliff made what has become her most famous quote: "Having a little fun at my work does not make me any less of an artist, and people who appreciate truly beautiful and original creations in pottery are not frightened by innocent tomfoolery" Between 1932 and 1934 Cliff was the art director for a major project involving nearly 30 artists of the day (prompted by the Prince of Wales) to promote good design on tableware. The 'Artists in Industry' earthenware
Clarice Cliff Shorter, and this gradually developed into an affair, conducted in secrecy. The couple worked closely together on creating awareness of 'Bizarre ware' to catch the attention of buyers in the middle of a major financial depression, and with a skilful eye and great foresight, Colley Shorter registered Clarice's name and even some of her shapes. It was her ability to design both patterns and also the shapes they were to go on that distinguished Cliff above any other designers in the Staffordshire Potteries at this time. Her first modelling in the mid 20s was of stylised figures, people, ducks, the