Clarice Cliff into context when he pointed out that in the same period, Susie Cooper, another Staffordshire ceramicist and designer, had " 'fewer than 20 reviews, all bar one in the trade press' ". Despite all the publicity she received, Cliff was actually quite camera shy, and in most cases the images of her pottery were what dominated the women's magazine of the day. One picture which shows Cliff informally was taken when a South African stockist of her ware, from Werner Brothers, visited the factory on a buying trip. Cliff is seen with the 3-year-old daughter and wife of the stockist.
Clarice Shaw personal interest in medical and child welfare issues. In 1916 she was appointed as the Women's Labour League representative to attend meetings of the Scottish Executive Committee of the Labour Party. There she met, worked with, and eventually married in Edinburgh in July 1918, Benjamin Howard Shaw, first Secretary of the Scottish Labour Party. The couple complemented each other in terms of political ideas and tastes, teetotalism, and temperance reform. Both she and Ben Shaw were also closely associated with the Glasgow Socialist Sunday School, of which Clarice was the national president for twenty-five years. The marriage did not produce