Clarice Cliff into context when he pointed out that in the same period, Susie Cooper, another Staffordshire ceramicist and designer, had " 'fewer than 20 reviews, all bar one in the trade press' ". Despite all the publicity she received, Cliff was actually quite camera shy, and in most cases the images of her pottery were what dominated the women's magazine of the day. One picture which shows Cliff informally was taken when a South African stockist of her ware, from Werner Brothers, visited the factory on a buying trip. Cliff is seen with the 3-year-old daughter and wife of the stockist.
Clarice Cliff ware. It was produced in more muted colours, right until the start of the war in 1939. Other modelled shapes included the 1937 'Raffia' based on traditional basketware by Native Americans, decorated in a similar style to them with small blocks of colour. More popular was the heavily modelled "Harvest" ware, jugs and bowls modelled with corn and fruit. After the war this range was heavily marketed in North America (very patriotically) as "England". This later modelled ware attracts relatively low prices at auction. In 1940, after the death of Ann Shorter, Colley's wife, he married Cliff and she moved