Walter Cronkite of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like." He was the lead broadcaster of the network's coverage of the 1960 Winter Olympics, the first-ever time such an event was televised in the United States. He replaced Jim McKay, who had suffered a mental breakdown. On April 16, 1962, Cronkite succeeded Douglas Edwards as anchorman of the CBS's nightly feature newscast, tentatively renamed "Walter Cronkite with the News", but later the "CBS Evening
Walter Cronkite the anchor desk in the newsroom. Within twenty seconds of the announcement, every CBS affiliate except Dallas' KRLD (which was providing local coverage) was airing the network's feed. The camera was finally operational by this time and enabled the audience to see Cronkite, who was clad in shirt and tie but without his suit coat, given the urgent nature of the story. Cronkite reminded the audience, again, of the attempt made on the life of the President and tossed to KRLD news director Eddie Barker at the Dallas Trade Mart, where Kennedy was supposed to be making a speech before