NBC News in April 1962, by Walter Cronkite. NBC's vice president of news and public affairs, J. Davidson Taylor, was a Southerner who, with producer Reuven Frank, was determined that NBC would lead television's coverage of the civil rights movement. In 1955, NBC provided national coverage of Rev. Martin Luther King, Jr.'s leadership of the bus boycott in Montgomery, Alabama, airing reports from Frank McGee, then news director of NBC's Montgomery affiliate WSFA-TV, who would later join the network. A year later, John Chancellor's coverage of the admission of black students to Central High School in Little Rock, Arkansas was the first
Walter Cronkite 2006. Cronkite's voiceover was notably not used on introducing the broadcast reporting his funeral – no voiceover was used on this occasion. Cronkite made a cameo appearance on a 1974 episode of "The Mary Tyler Moore Show", in which he met with Lou Grant in his office. Ted Baxter, who at first tried to convince Cronkite that he (Baxter) was as good a newsman as Eric Sevareid, pleaded with Cronkite to hire him for the network news, at least to give sport scores, and gave an example: "The North Stars 3, the Kings Oh!" Cronkite turned to Grant and said,