Florence Ballard between 1964 and 1967. After many rehearsals with Cholly Atkins and Maurice King, the Supremes' live shows improved dramatically as well. During this time, Ballard sang lead on several songs on Supremes' albums, including a cover of Sam Cooke's "(Ain't That) Good News". During live shows, Ballard often performed the Barbra Streisand standard, "People". According to Mary Wilson, Ballard's vocals were so loud she was made to stand 17 feet away from her microphone during recording sessions. Marvin Gaye, for whom Ballard sang backing vocals on occasion, described her as "a hell of a singer, probably the strongest of the
Florence Ballard three girls." All in all, Ballard contributed vocals to ten number-one pop hits and 16 top forty hit singles between 1963 and 1967. Ballard expressed dissatisfaction with the group's direction throughout its successful period. She would also claim that their schedule had forced the group members to drift apart. Ballard blamed Motown Records for destroying the group dynamic by making Diana Ross the star. Struggling to cope with label demands and her own bout with depression, Ballard turned to alcohol for comfort, leading to arguments with her group members. Ballard's alcoholism led to her missing performances and recording sessions. Gordy