Walter Cronkite of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like." He was the lead broadcaster of the network's coverage of the 1960 Winter Olympics, the first-ever time such an event was televised in the United States. He replaced Jim McKay, who had suffered a mental breakdown. On April 16, 1962, Cronkite succeeded Douglas Edwards as anchorman of the CBS's nightly feature newscast, tentatively renamed "Walter Cronkite with the News", but later the "CBS Evening
Walter Cronkite he ended the newscast with opinion or commentary. Beginning with January 16, 1980, Day 50 of the Iran hostage crisis, Cronkite added the length of the hostages' captivity to the show's closing in order to remind the audience of the unresolved situation, ending only on Day 444, January 20, 1981. Cronkite is vividly remembered for breaking the news of the Assassination of John F. Kennedy on Friday, November 22, 1963. Cronkite had been standing at the United Press International wire machine in the CBS newsroom as the bulletin of the President's shooting broke and he clamored to get on the