Motifs in the James Bond film series title sequence for "Spectre". A contemporary artist usually sings during the title sequence and an instrumental version of the main track may also be featured as a leitmotif during the film, which repeats in various moods. Writing for "Rolling Stone", Andy Greene says that "James Bond title songs, as a rule, have the name of the movie in the chorus," though he notes that this is not always the case. "On Her Majesty's Secret Service" has an entirely instrumental credit sequence, though the film features an alternate theme, "We Have All the Time in the World", sung by Louis Armstrong.
James Bond greatest film hero. He was also placed at number 11 on a similar list by "Empire" and as the fifth greatest movie character of all time by "Premiere". The 23 James Bond films produced by Eon Productions, which have grossed $4,910 million in box office returns alone, have made the series one of the highest-grossing ever. It is estimated that since "Dr. No", a quarter of the world's population have seen at least one Bond film. The UK Film Distributors' Association have stated that the importance of the Bond series of films to the British film industry cannot be overstated,