Walter Cronkite 13 moon missions, Cronkite received the best ratings and made CBS the most-watched television network for the missions. In 1970, when Huntley retired, the "CBS Evening News" finally dominated the American TV news viewing audience. Although NBC finally settled on the skilled and well-respected broadcast journalist John Chancellor, Cronkite proved to be more popular and continued to be top-rated until his retirement in 1981. One of Cronkite's trademarks was ending the "CBS Evening News" with the phrase "...And that's the way it is," followed by the date. Keeping to standards of objective journalism, he omitted this phrase on nights when
Walter Cronkite a game show based on news events. During the presidential elections of 1952 and 1956 Cronkite hosted the CBS news-discussion series "Pick the Winner". Another of his network assignments was "The Morning Show", CBS' short-lived challenge to NBC's "Today" in 1954. His on-air duties included interviewing guests and chatting with a lion puppet named Charlemane about the news. He considered this discourse with a puppet as "one of the highlights" of the show. He added, "A puppet can render opinions on people and things that a human commentator would not feel free to utter. I was and I am proud