Photography in the United States product introduced by George Eastman in 1884: a flexible, gelatin-coated paper, followed closely by a holder for a 24-frame roll. Soon after this, Eastman introduced Eastman American film, which featured a thin gelatin layer that was removed from the paper backing after development for additional clarity in making prints. In 1888, Eastman's company issued the first easy-to-use, lightweight Kodak camera. It was priced at $25, loaded with a hundred frames, and was almost instantly popular. When the user had used up all 100 exposures, he or she would simply mail the camera back to Kodak, where the used film was
Kodak selling inexpensive cameras and making large margins from consumables – film, chemicals and paper. As late as 1976, Kodak commanded 90% of film sales and 85% of camera sales in the U.S. Japanese competitor Fujifilm entered the U.S. market (via Fuji Photo Film U.S.A.) with lower-priced film and supplies, but Kodak did not believe that American consumers would ever desert its brand. Kodak passed on the opportunity to become the official film of the 1984 Los Angeles Olympics; Fuji won these sponsorship rights, which gave it a permanent foothold in the marketplace. Fuji opened a film plant in the U.S.,