Clarice Cliff "Autumn" pattern issued near the end of 1930 which was to prove the most adaptable and popular. Originally created in red (coral) green and black in 1930, from 1931 many colourway variations appeared. The rarest remains the red colourway, shown on a wall plaque, but the best selling version at the time was one with the trees in blue green and yellow. All these variations have proven particularly collectible. In 1930, Cliff was appointed Art Director to Newport Pottery and A. J. Wilkinson, the two adjoining factories that produced her wares. Her work involved spending more time with the Colley
Clarice Cliff floral embossed "Davenport" ware of 1925. But in 1929 at the same time as she started the colourful cubist and landscape designs, Cliff's modelling took on a new style. This was influenced by European originals by Désny, Tétard Freres, Josef Hoffmann and others, that she had seen in design journals including 'Mobilier e Décoration'. Between 1929 and 1935 Cliff issued a mass of shape ranges, including "Conical, Bon Jour/Biarritz, Stamford, Eton, Daffodil", and "Trieste". In each of these there were tea and coffee ware shapes, but the first two were so popular that biscuit barrels, sugar sifters, bowls and vases