Electric toothbrush braces). The Broxo Electric Toothbrush was introduced in the U.S. by E. R. Squibb and Sons Pharmaceuticals in 1960. After introduction, it was marketed in the U.S. by Squibb under the names Broxo-Dent or Broxodent. In the 1980s Squibb transferred distribution of the Broxodent line to the Somerset Labs division of Bristol-Myers Squibb. The General Electric automatic toothbrush was introduced in the early 1960s; it was cordless with rechargeable NiCad batteries and although portable, was rather bulky, about the size of a two-D-cell flashlight handle. NiCad batteries of this period suffered from the Memory effect. The GE Automatic Toothbrush came
Electric toothbrush of human hearing, can be called an "ultrasonic" toothbrush. In January 2015 at CES Las Vegas, French start-up Kolibree introduced the first Bluetooth-powered toothbrush. Kolibree's app recorded brushing habits data and user advice. This product received an Award and was available at Apple Store for $99. Claims have been made that electric toothbrushes are more effective than manual ones as they are less dependent upon a user's personal brushing technique. Some dentists also claim that they help children with overcoming their fear of the dentist. Independent research finds that most electric toothbrushes are no more effective than manual brushes—assuming that