Walter Cronkite School of Journalism and Mass Communication Walter Cronkite School of Journalism and Mass Communication The Walter Cronkite School of Journalism and Mass Communication (often abbreviated to The Cronkite School by its students and faculties), is one of the 24 independent schools at Arizona State University and named in honor of veteran broadcast journalist Walter Cronkite. The school, which is at the downtown Phoenix campus, offers programs leading to a bachelor of arts in journalism and mass communication, master of mass communication, and in fall 2011, the school launched its first journalism and mass communication doctoral program. The Cronkite School began as the Division of Journalism under
CBS News Radio in addition to local news, weather, video news and other information to radio and television stations, as well as traffic reporting services. The network is the oldest unit of the CBS Corporation and traces its roots to CBS's predecessor, United Independent Broadcasters, founded in 1927 with 47 affiliates. The next year, Columbia Records invested in the radio network, which was named the Columbia Phonographic Broadcasting System. Eventually, the record company pulled its backing from the struggling web. William S. Paley bought a half-interest in what became the Columbia Broadcasting System in 1928, and became its president. (In 1938, CBS bought