Walter Cronkite School of Journalism and Mass Communication Walter Cronkite School of Journalism and Mass Communication The Walter Cronkite School of Journalism and Mass Communication (often abbreviated to The Cronkite School by its students and faculties), is one of the 24 independent schools at Arizona State University and named in honor of veteran broadcast journalist Walter Cronkite. The school, which is at the downtown Phoenix campus, offers programs leading to a bachelor of arts in journalism and mass communication, master of mass communication, and in fall 2011, the school launched its first journalism and mass communication doctoral program. The Cronkite School began as the Division of Journalism under
Walter Cronkite When, Where, Why?" with that editorial report: Following Cronkite's editorial report, President Lyndon Johnson is claimed by some to have said, "If I've lost Cronkite, I've lost Middle America." This account has been questioned in a book on journalistic accuracy. At the time the editorial aired, Johnson was in Austin, Texas attending Texas Governor John Connally's birthday gala and was giving a speech in his honor. In his book "This Just In: What I Couldn't Tell You on TV", CBS News correspondent Bob Schieffer, who was serving as a reporter for the Fort Worth Star-Telegram when Cronkite's editorial aired, acknowledged