Will Rogers but they spent summers in Oklahoma. In 1911, Rogers bought a ranch near Claremore, Oklahoma, which he intended to use as his retirement home. He paid US$500 an acre. From about 1925 to 1928, Rogers traveled the length and breadth of the United States in a "lecture tour". (He began his lectures by pointing out that "A humorist entertains, and a lecturer annoys.") During this time he became the first civilian to fly from coast to coast with pilots flying the mail in early air mail flights. The National Press Club dubbed him "Ambassador at Large of the United States".
Will Rogers brought in a wind-up alarm clock, and its on-air buzzing alerted him to begin wrapping up his comments. By 1935, his show was being announced as "Will Rogers and his Famous Alarm Clock". In 1908, Rogers married Betty Blake (1879–1944), and the couple had four children: Will Rogers, Jr., Mary Amelia, James Blake, and Fred Stone. Will Jr. became a World War II hero, played his father in two films, and was elected to Congress. Mary became a Broadway actress, and Jim was a newspaperman and rancher; Fred died of diphtheria at age two. The family lived in New York,