Walter Cronkite 13 moon missions, Cronkite received the best ratings and made CBS the most-watched television network for the missions. In 1970, when Huntley retired, the "CBS Evening News" finally dominated the American TV news viewing audience. Although NBC finally settled on the skilled and well-respected broadcast journalist John Chancellor, Cronkite proved to be more popular and continued to be top-rated until his retirement in 1981. One of Cronkite's trademarks was ending the "CBS Evening News" with the phrase "...And that's the way it is," followed by the date. Keeping to standards of objective journalism, he omitted this phrase on nights when
Walter Cronkite the urging of his executive producer Ernest Leiser, Cronkite and Leiser journeyed to Vietnam to cover the aftermath of the Tet Offensive. They were invited to dine with General Creighton Abrams, the commander of all forces in Vietnam, whom Cronkite knew from World War II. According to Leiser, Abrams told Cronkite, "we cannot win this Goddamned war, and we ought to find a dignified way out." Upon return, Cronkite and Leiser wrote separate editorial reports based on that trip. Cronkite, an excellent writer, preferred Leiser's text over his own. On February 27, 1968, Cronkite closed "Report from Vietnam: Who, What,