Walter Cronkite 13 moon missions, Cronkite received the best ratings and made CBS the most-watched television network for the missions. In 1970, when Huntley retired, the "CBS Evening News" finally dominated the American TV news viewing audience. Although NBC finally settled on the skilled and well-respected broadcast journalist John Chancellor, Cronkite proved to be more popular and continued to be top-rated until his retirement in 1981. One of Cronkite's trademarks was ending the "CBS Evening News" with the phrase "...And that's the way it is," followed by the date. Keeping to standards of objective journalism, he omitted this phrase on nights when
Walter Cronkite Howard K. Smith and Harry Reasoner, because ABC at the time fed their newscast live at 6:00 pm Eastern instead of 6:30 to get a head start on CBS and NBC for those stations that aired "ABC Evening News" live (although not every affiliate did). On December 10, 1963, Cronkite introduced The Beatles to the United States by airing a four-minute story about the band on "CBS Evening News". This was originally broadcast on November 22, 1963, and was going to be shown again on the "CBS Evening News", but the assassination of John F. Kennedy prevented the broadcast at