Clarice Cliff including Martin Battersby, an early devotee of 20s and 30s design, the first author on that period to publish major works, and a devotee of Cliff's ceramics. Then, on 23 October 1972, Cliff died suddenly at Chetwynd House. The exhibition and the first book published privately in 1976 'Clarice Cliff' by Peter Wentworth- and Kay Johnson (L'Odeon publishing) marked the start of a major revival of interest in Cliff's work, which has continued to be sought after by Art Deco ceramic collectors ever since. In 1982 the ORIGINAL "Clarice Cliff Collectors Club" was formed and promoted her and her work
Clarice Cliff in March and May. These dates are recorded in the Royal College of Art archive and were also remembered by Gladys Scarlett (in 1982 ) as she was briefly left alone at Newport to paint the new 'Bizarre' ware. From 1927 Cliff was actually credited for shapes she designed, such as her "Viking Boat" flower holder, though her modelling for the factory is recorded in trade journal as far back as 1923–24. The shapes from 1929 onwards took on a more 'Moderne' influence, often angular and geometric, and some are what was to be later termed Art Deco. Abstract and