Walter Cronkite of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like." He was the lead broadcaster of the network's coverage of the 1960 Winter Olympics, the first-ever time such an event was televised in the United States. He replaced Jim McKay, who had suffered a mental breakdown. On April 16, 1962, Cronkite succeeded Douglas Edwards as anchorman of the CBS's nightly feature newscast, tentatively renamed "Walter Cronkite with the News", but later the "CBS Evening
Walter Cronkite dispatch Cronkite to the CBS Radio Network booth to report the events and play the audio over the television airwaves while the crew worked on the camera to see if they could get it set up quicker. Meanwhile, CBS was ten minutes into its live broadcast of the soap opera "As the World Turns (ATWT)", which had begun at the very minute of the shooting. A "CBS News Bulletin" bumper slide abruptly broke into the broadcast at 1:40 pm EST. Over the slide, Cronkite began reading what would be the first of three audio-only bulletins that were filed in the