Kodak EasyShare Kodak EasyShare Kodak EasyShare is a sub brand of Eastman Kodak Company products identifying a consumer photography system of digital cameras, snapshot thermal printers, snapshot thermal printer docks, all-in-one inkjet printers, accessories, camera docks, software, and online print services. The brand was introduced in 2001. The brand is no longer applied to all-in-one inkjet printers (now branded "ESP") or online printing services (now simply "Kodak Gallery"). Thermal snapshot printers and printer docks product lines have been discontinued. In 2012, Kodak stopped manufacturing and selling all digital cameras and photo frames. There are presently three EasyShare camera lines, "series", that separate
Kodak offering from companies such as Sony. In 2001 film sales dropped, which was attributed by Kodak to the financial shocks caused by the September 11 attacks. Executives hoped that Kodak might be able to slow the shift to digital through aggressive marketing. Under Daniel Carp, Fisher's successor as CEO, Kodak made its move in the digital camera market, with its EasyShare family of digital cameras. Kodak spent tremendous resources studying customer behavior, finding out that women in particular loved taking digital photos but were frustrated in moving them to their computers. This key unmet consumer need became a major opportunity.