American Broadcasting Company which were related to advertising and were indexed compared to the number of listeners/viewers, failed to compensate for its heavy investments in purchasing and building stations. In 1951, a rumor even mentioned that the network would be sold to CBS. In 1951, Noble held a 58% ownership stake in ABC, giving him $5 million with which to prevent ABC from going bankrupt; as banks refused further credit, that amount was obtained through a loan from the Prudential Insurance Company of America. Leonard Goldenson, the president of UPT (which sought to diversify itself at the time), approached Noble in 1951 on
Manila Broadcasting Company radio and DZRH News Television, Aksyon Radyo, Love Radio, Yes The Best, Easy Rock, and Radyo Natin; operated either directly by MBC, or through its affiliates Pacific Broadcasting Systems, Cebu Broadcasting Company, Radyo Natin Network, and Philippine Broadcasting Corporation. DZRH News Television, which is an extension of the DZRH brand into an audio-visual platform, is carried by some 1,000 cable providers throughout the Philippine archipelago. The current president of MBC is Ruperto Nicdao Jr. The origins of MBC can be traced to DZRH, which first went on air as KZRH on the morning of July 15, 1939 by the Heacock