Joan Rivers Joan Rivers Joan Alexandra Molinsky (June 8, 1933 – September 4, 2014), known professionally as Joan Rivers, was an American comedian, actress, writer, producer, and television host. She was noted for her often controversial comedic persona—heavily self-deprecating or sharply acerbic, especially toward celebrities and politicians. Rivers rose to prominence in 1965 as a guest on "The Tonight Show". Hosted by her mentor, Johnny Carson, the show established Rivers' comedic style. In 1986, with her own rival program, "The Late Show with Joan Rivers", Rivers became the first woman to host a late night network television talk show. She subsequently hosted
Less-is-better effect Less-is-better effect The less-is-better effect is a type of preference reversal that occurs when the lesser or smaller alternative of a proposition is preferred when evaluated separately, but not evaluated together. The term was first proposed by Christopher Hsee. In a 1998 study, Hsee, a professor at the Graduate School of Business of The University of Chicago, discovered a less-is-better effect in three contexts: "(1) a person giving a $45 scarf (from scarves ranging from $5-$50) as a gift was perceived to be more generous than one giving a $55 coat (from coats ranging from $50-$500); (2) an overfilled ice