La Dolce Vita La Dolce Vita La Dolce Vita (; Italian for "the sweet life" or "the good life") is a 1960 Italian drama film directed and co-written by Federico Fellini. The film follows Marcello Rubini (Marcello Mastroianni), a journalist writing for gossip magazines, over seven days and nights on his journey through the "sweet life" of Rome in a fruitless search for love and happiness. "La Dolce Vita" won the "Palme d'Or" (Golden Palm) at the 1960 Cannes Film Festival and the Oscar for Best Costumes. The film was a massive box office hit in Europe with 13,617,148 admissions in Italy and
Dolce & Gabbana the "La sede di via San Damiano" atelier in September 1995. They opened a combined seven-floor boutique and corporate space "Lo showroom di via Goldoni" in 2002, moving from its prior main showroom at Piazza Umanitaria. In July 2006 Dolce & Gabbana then opened a 5,000 square foot show floor "Lo showroom di via Broggi" in Milan. The design house also bought the "Il Metropol" theatre in Milan, a historic cinema built in the 1940s. It was renovated and reopened in September 2005. In 2006 Dolce & Gabbana opened IL GOLD, an establishment with café, bar, bistro, and restaurant areas.