Cumulus Media Networks the market, it was sold in 1943 to businessman Edward J. Noble, owner of Life Savers candy and the Rexall Drug store chain, for the asking price. After Noble took over, the network identified itself on-air as "The Blue Network." It was officially renamed the "American Broadcasting Company, Inc." in June 1945 after the company bought the rights to the name from (what would later become) Storer Broadcasting. With about 65 affiliates, ABC began with few of the big names and popular shows the other networks offered, so counter-programming became an ABC specialty. Industry policy had been to forbid taped
Red Lion Broadcasting Co. v. FCC at 380. Petitioner: Red Lion Broadcasting Company, et al. Respondent: Federal Communications Commission, et al. Chief Lawyer for Petitioner: Roger Robb Chief Lawyer for Respondent: Archibald Cox Justices for the Court: Hugo Lafayette Black, William J. Brennan, Jr., John Marshall Harlan II, Thurgood Marshall, Potter Stewart, Earl Warren, Byron R. White (writing for the Court) Justices Dissenting: None (William O. Douglas did not participate) The Supreme Court ruled unanimously in favor of the FCC and found the Fairness Doctrine to be constitutional. Justice White delivered the opinion of the Court and came to the conclusion that the federal government could