George Eastman "George Eastman: Some Scenes Form His Life". The film, aired on television for a time into the 1960s, ends with his development of all-color negative film. A 1981 short film about Eastman was made titled "The Lengthened Shadow of a Man". George Eastman George Eastman (July 12, 1854 – March 14, 1932) was an American entrepreneur who founded the Eastman Kodak Company and popularized the use of roll film, helping to bring photography to the mainstream. Roll film was also the basis for the invention of motion picture film stock in 1888 by the world's first film-makers Eadweard Muybridge and
Kodak offering from companies such as Sony. In 2001 film sales dropped, which was attributed by Kodak to the financial shocks caused by the September 11 attacks. Executives hoped that Kodak might be able to slow the shift to digital through aggressive marketing. Under Daniel Carp, Fisher's successor as CEO, Kodak made its move in the digital camera market, with its EasyShare family of digital cameras. Kodak spent tremendous resources studying customer behavior, finding out that women in particular loved taking digital photos but were frustrated in moving them to their computers. This key unmet consumer need became a major opportunity.