Kodak Tower a landmark in the Rochester Skyline, and an icon in the world of film photography. The building has also been called the "nerve center of photography". The skyscraper is owned by the Eastman Kodak Company, and remains the headquarters of the company. In 2008, Kodak undertook work to repair and restore the exterior of the building. The Kodak Tower was constructed on the site of a former factory next to several seven story Camera Works buildings that clustered around the site. Construction began in 1912 and was completed in 1914 with Kodak founder George Eastman presiding over the project. Upon
Kodak offering from companies such as Sony. In 2001 film sales dropped, which was attributed by Kodak to the financial shocks caused by the September 11 attacks. Executives hoped that Kodak might be able to slow the shift to digital through aggressive marketing. Under Daniel Carp, Fisher's successor as CEO, Kodak made its move in the digital camera market, with its EasyShare family of digital cameras. Kodak spent tremendous resources studying customer behavior, finding out that women in particular loved taking digital photos but were frustrated in moving them to their computers. This key unmet consumer need became a major opportunity.