NBC News in April 1962, by Walter Cronkite. NBC's vice president of news and public affairs, J. Davidson Taylor, was a Southerner who, with producer Reuven Frank, was determined that NBC would lead television's coverage of the civil rights movement. In 1955, NBC provided national coverage of Rev. Martin Luther King, Jr.'s leadership of the bus boycott in Montgomery, Alabama, airing reports from Frank McGee, then news director of NBC's Montgomery affiliate WSFA-TV, who would later join the network. A year later, John Chancellor's coverage of the admission of black students to Central High School in Little Rock, Arkansas was the first
Walter Cronkite Cronkite concluded that "The failure to give free airtime for our political campaigns endangers our democracy." During the elections held in 2000, the amount spent by candidates in the major TV markets approached $1 billion. "What our campaign asks is that the television industry yield just a tiny percentage of that windfall, less than 1 percent, to fund free airtime." He was a member of the Constitution Project's bipartisan Liberty and Security Committee. He also supported the nonprofit world hunger organization Heifer International. In 1998, he supported President Bill Clinton during Clinton's impeachment trial. He was also a proponent of