Kodak, Tennessee Kodak, Tennessee Kodak is an unincorporated community in Sevier County, Tennessee, United States. It is located along State Highway 139 and State Highway 66, and just south of Interstate Highway 40 and Knoxville, Tennessee. The elevation of Kodak is about 896 feet (273 meters) above sea level. Kodak was named in 1892 when the local postmaster, Harvey N. Underwood, learned of the new "Kodak" brand of camera. Underwood decided that this was a name that was easy to remember and spell, hence he sought permission from the founder of Eastman Kodak, George Eastman, to use this name for his village
Kodak business. In the 1990s, Kodak planned a decade-long journey to move to digital technology. CEO George M. C. Fisher reached out to Microsoft and other new consumer merchandisers. Apple's pioneering QuickTake consumer digital cameras, introduced in 1994, had the Apple label but were produced by Kodak. The DC-20 and DC-25 launched in 1996. Overall, though, there was little implementation of the new digital strategy. Kodak's core business faced no pressure from competing technologies, and as Kodak executives could not fathom a world without traditional film there was little incentive to deviate from that course. Consumers gradually switched to the digital