William F. Harrah won Best of Show at Pebble Beach. After his death Holiday Inn acquired Harrah's of which the car collection was part of. The bulk of the collection were sold at several auctions between 1984-1986 for more than $100 million. An outcry by the people of Reno and Sparks led to Holiday Inn donating 175 vehicles to establish the National Automobile Museum in Reno, Nevada, a collection also referred to as The Harrah Collection. Some cars were also donated to form the Imperial Palace Auto Collection in Las Vegas. Harrah was married seven times to six women, including the singer-songwriter Bobbie
William F. Harrah Reno gaming fraternity. Eventually, Cal Custer, a respected ex-bootlegger and a long-time confidant of John Harrah, stood up for Bill. His new business ventures were given the green light, after a cash payment was made. Ed Howe wanted $25,000 for his Tango Club, but accepted just $1,000 from Harrah now that he was a part of Bill Graham's group. Over time, Harrah tried other locations and expanded his casino on Virginia Street several times. A hotel tower opened in 1969. At Lake Tahoe, Harrah purchased George's Gateway Club in 1955 to expanded his empire. Harrah-owned properties included the Lake Club