Gene Autry starring role by Levine in 1935 in the 12-part serial "The Phantom Empire." Shortly thereafter, Mascot was absorbed by the newly formed Republic Pictures Corp. and Autry went along to make a further 44 films up to 1940, all B Westerns in which he played under his own name, rode his horse, Champion, had Burnette as his regular sidekick, and had many opportunities to sing in each film. Pat Buttram was picked by Gene Autry, recently returned from his World War II service in the United States Army Air Forces, to work with him. Buttram would co-star with Gene Autry
Gene Autry "Rudolph the Red-Nosed Reindeer". He wrote "Here Comes Santa Claus" after being the Grand Marshal of the 1946 Santa Claus Lane Parade (Now the Hollywood Christmas Parade). He heard all of the spectators watching the parade saying "Here comes Santa Claus!" virtually handing him the title for his song. He recorded his version of the song in 1947 and it became an instant classic. Autry was the original owner of Challenge Records. The label's biggest hit was "Tequila" by The Champs in 1958, which started the rock-and-roll instrumental craze of the late 1950s and early 1960s. He sold the label