William F. Harrah won Best of Show at Pebble Beach. After his death Holiday Inn acquired Harrah's of which the car collection was part of. The bulk of the collection were sold at several auctions between 1984-1986 for more than $100 million. An outcry by the people of Reno and Sparks led to Holiday Inn donating 175 vehicles to establish the National Automobile Museum in Reno, Nevada, a collection also referred to as The Harrah Collection. Some cars were also donated to form the Imperial Palace Auto Collection in Las Vegas. Harrah was married seven times to six women, including the singer-songwriter Bobbie
Martin Auto Museum the years his collection of vintage, historical and one of a kind cars continued to grow. He also collected memorabilia related to the automotive industry. Martin and his wife, Sallie Martin, realized that it would be best if they had a building with adequate space to show case their automobile collection and related artifacts. In 2005, Martin organized his vehicles into a private collection and in 2008, he founded the Martin Auto Museum. The museum is located in a nondescript commercial building which Martin purchased alongside Interstate 17 on a frontage road in north Phoenix. The majority of the vehicles