Statue of Liberty $350 million in donations. The Statue of Liberty was one of the earliest beneficiaries of a cause marketing campaign. A 1983 promotion advertised that for each purchase made with an American Express card, the company would contribute one cent to the renovation of the statue. The campaign generated contributions of $1.7 million to the restoration project. In 1984, the statue was closed to the public for the duration of the renovation. Workers erected the world's largest free-standing scaffold, which obscured the statue from view. Liquid nitrogen was used to remove layers of paint that had been applied to the interior
Working on the Statue of Liberty Liberty – the torch, a long arm, and part of the head of the colossal statue, silhouetted against a clear summer blue. Five workmen are attached to the statue by ropes, including one who is a caricature of Rockwell himself, and one African-American in a red shirt. The inclusion of a non-white figure working with whites, apparently only noticed in 2011, contravened a "Saturday Evening Post" policy of only showing people of ethnicity in subservient roles. The painting came into the possession of Steven Spielberg, who donated it to the permanent art collection of the White House in 1994. It