Kodak 35 Kodak 35 The Kodak 35 was introduced in 1938 as the first US manufactured 35mm camera from Eastman Kodak Company. It was developed in Rochester, New York when it became likely that imports from the Kodak AG factory in Germany could be disrupted by war. While Kodak had invented the "Kodak 135 daylight-loading film cassette" in 1934, prior to 1938 they only offered the German made "Kodak Retina' to work with this cartridge. US built 35mm cameras used the 828 paper backed 35mm roll-film (Bantam Series). The first Kodak 35 has no rangefinder. It slightly resembles cameras like the German
Kodak offering from companies such as Sony. In 2001 film sales dropped, which was attributed by Kodak to the financial shocks caused by the September 11 attacks. Executives hoped that Kodak might be able to slow the shift to digital through aggressive marketing. Under Daniel Carp, Fisher's successor as CEO, Kodak made its move in the digital camera market, with its EasyShare family of digital cameras. Kodak spent tremendous resources studying customer behavior, finding out that women in particular loved taking digital photos but were frustrated in moving them to their computers. This key unmet consumer need became a major opportunity.