Walter Cronkite of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like." He was the lead broadcaster of the network's coverage of the 1960 Winter Olympics, the first-ever time such an event was televised in the United States. He replaced Jim McKay, who had suffered a mental breakdown. On April 16, 1962, Cronkite succeeded Douglas Edwards as anchorman of the CBS's nightly feature newscast, tentatively renamed "Walter Cronkite with the News", but later the "CBS Evening
Walter Cronkite Howard K. Smith and Harry Reasoner, because ABC at the time fed their newscast live at 6:00 pm Eastern instead of 6:30 to get a head start on CBS and NBC for those stations that aired "ABC Evening News" live (although not every affiliate did). On December 10, 1963, Cronkite introduced The Beatles to the United States by airing a four-minute story about the band on "CBS Evening News". This was originally broadcast on November 22, 1963, and was going to be shown again on the "CBS Evening News", but the assassination of John F. Kennedy prevented the broadcast at