1963–64 United States network television schedule aired on CBS from 6:30 to 7 p.m. "100 Grand" only lasted three weeks, and was replaced by "Laughs For Sale", which ran until December 1963. On April 1964, "The Celebrity Game" was added to CBS' primetime lineup. "Empire" on ABC consisted of reruns of the 1962-63 NBC TV series. Note: Beginning in September, "CBS Evening News with Walter Cronkite" (formerly "Walter Cronkite with the News") and "The Huntley-Brinkley Report" expanded to a half-hour, airing weekdays at 6:30 p.m Note: The 1964 CBS summer series "High Adventure with Lowell Thomas" consisted of reruns of specials which had aired under that
Walter Cronkite assassination on November 22, 1963. Another factor in Cronkite and CBS' ascendancy to the top of the ratings was that, as the decade progressed, RCA made a corporate decision not to fund NBC News at the levels that CBS provided for its news broadcasts. Consequently, CBS News acquired a reputation for greater accuracy and depth in coverage. This reputation meshed well with Cronkite's wire service experience, and in 1967 the "CBS Evening News" began to surpass "The Huntley-Brinkley Report" in viewership during the summer months. In 1969, during the Apollo 11 (with co-host and former astronaut Wally Schirra) and Apollo