Sam Phillips an impromptu session featuring the four musicians. Phillips challenged the four to achieve gold record sales, offering a free Cadillac to the first, which Carl Perkins won. The contest is commemorated in a song by the Drive-By Truckers. By the mid-1960s, Phillips rarely recorded. He built a satellite studio and opened radio stations, but the studio declined, and he sold Sun Records to Shelby Singleton in 1969. In 1977 Sam's sons, Knox and Jerry, were working with John Prine at the Phillips Recording Studio when Sam Phillips joined them to oversee recordings that were eventually included on the album "Pink
Sun Studio Rosco Gordon recorded there in the early 1950s. Rock and roll, country music, and rockabilly artists, including Johnny Cash, Elvis Presley, Carl Perkins, Roy Orbison, Charlie Feathers, Ray Harris, Warren Smith, Charlie Rich, and Jerry Lee Lewis, recorded there throughout the mid-to-late 1950s until the studio outgrew its Union Avenue location. Sam Phillips opened the larger Sam C. Phillips Recording Studio, better known as Phillips Recording, in 1959 to replace the older facility. Since Phillips had invested in the Holiday Inn Hotel chain earlier, he also recorded artists starting in 1963 on the label Holiday Inn Records for Kemmons Wilson.