Champion the Wonder Horse public appearances. Autry paid $1,500 for the horse, which was part Morgan and part Tennessee Walking Horse. Touring Champion is seen in several scenes of "Gaucho Serenade" (1940), including the "Song at Sunset" scene with Mary Lee, and appeared with Autry in rodeos and stage shows throughout the late 1940s and early 1950s, including an appearance in England in 1953. His hoof prints appear next to Autry's handprints at Grauman's Chinese Theater in Hollywood. It is not known when Touring Champion died. Champion Three, a sorrel with four white stockings and a crooked blaze, appeared with Autry at personal appearances
Gene Autry's Melody Ranch their gum commercials even though Doublemint gum was no longer available due to the government's rationing of sugar. The announcer would advise the audience that the program was not an endorsement of the Wrigley product by the U.S. Army Air Forces. In early August 1943, Gene Autry was transferred to the Air Transport Command. The last "Sergeant Gene Autry Show" aired August 1, 1943 from the Luke Field Recreation Hall through the facilities of the CBS network affiliate KOY in Phoenix. The program was replaced with a new Wrigley series, "America in the Air", which premiered on August 8, 1943,