Clarice Cliff made entirely of Bizarre ware which had been made to promote the ware in Britain. It was in this article, that Cliff made what has become her most famous quote: "Having a little fun at my work does not make me any less of an artist, and people who appreciate truly beautiful and original creations in pottery are not frightened by innocent tomfoolery" Between 1932 and 1934 Cliff was the art director for a major project involving nearly 30 artists of the day (prompted by the Prince of Wales) to promote good design on tableware. The 'Artists in Industry' earthenware
Clarice Cliff modelling figurines and vases, gilding, keeping pattern books and hand painting ware: outlining, enamelling (filling in colours within the outline) and banding (the radial bands on plates or vessels). In the early 1920s the decorating manager Jack Walker brought Cliff to the attention of one of the two factory owners, Arthur Colley Austin Shorter, who managed it with his brother Guy. Colley Shorter was 17 years older than Cliff, and as well as playing a major role in nurturing her skills and ideas, he was married but was later to be her husband. Cliff was given special attention by her