WFAN (AM) sell off one of its radio networks. The company decided to keep the Red Network, and it was rebranded as the NBC Radio Network after the Blue Network was divested to Edward J. Noble, which was later renamed the American Broadcasting Company (ABC). WEAF's call letters were changed to WNBC in 1946, then to WRCA in 1954, and back to WNBC in 1960. During the 1960s, WNBC relied less on network programming and adopted a talk format, followed by a switch to a MOR music sound. The station spent much of the 1970s and early 1980s flipping between the Top
NBC Sarnoff. After losing on final appeal before the U.S. Supreme Court in May 1943, RCA sold Blue Network Company, Inc., for $8 million to the American Broadcasting System, a recently founded company owned by Life Savers magnate Edward J. Noble. After the sale was completed on October 12, 1943, Noble acquired the rights to the Blue Network name, leases on landlines, the New York studios, two-and-a-half radio stations (WJZ in Newark/New York City; KGO in San Francisco and WENR in Chicago, which shared a frequency with Prairie Farmer station WLS); contracts with actors; and agreements with around 60 affiliates. In