Mrs Larive has raised the important role played by advertisements, marketing, sponsorship, sales support and public relations in the internal market in a manner which deserves our praise. This applies both to the internal market and to activities in markets outside Europe.
Fru Larive fremhæver på rosværdig måde, hvor vigtig en rolle reklame, markedsføring, sponsorering, salgspromotion og public relations spiller, ikke alene i det indre marked, men også i de bestræbelser, som udfoldes på markederne uden for Europa.