He here bases himself on historical average returns, which generally also give him an idea of what the company's future performance is likely to be, as well as — among other things — on the analysis of the company's business model for the period of the investment, the strategy and quality of its management, and the prospects for the economic sector concerned.
Han tager i den forbindelse udgangspunkt i historiske gennemsnitforrentninger, der i reglen også giver ham en forestilling om virksomhedens fremtidige resultater, samt eksempelvis i en analyse af virksomhedens forretningsmodel i det tidsrum, som investeringen vedrører, virksomhedsledelsens strategi og kvalitet og udsigterne i den pågældende branche.