In addition, the retailer's cooperation in advertising and promotional activities is indispensable in ensuring maximum effectiveness in promotional campaigns, the cost of which represents a substantial proportion of the producer's investment.
Forhandlerens deltagelse i reklame- og salgsfremstød er nødvendig for at sikre det bedst mulige resultat af sidanne fremstød, der tegner sig for en væsentlig del af producentens investeringer.