Investors were mesmerized by the rise in sales volumes, and gave no heed to the continuing losses of the company . . . losses that reflect the small retail margins in highly competitive U.S. retail markets. The company's announcement was followed by a further surge of some 4 percent in its stock market price!
Investoři, oslepení stoupajícími tržbami, jakoby neviděli pokračující ztráty firmy, ztráty, které jsou odrazem malých maloobchodních marží na vysoce konkurenčních amerických trzích.