However, new technologies at the service of advertising are opening up a new area for the development of new, unfair promotional practices, which justifies a change to the Unfair Commercial Practices Directive.
Cu toate acestea, noile tehnologii publicitare deschid un nou drum pentru dezvoltarea de practici promoționale noi, neloiale, ceea ce justifică modificarea Directivei privind practicile comerciale neloiale.