The emergence on the market of numerous new private service providers using new technologies and telecommunications was what basically lured many sports federations into making preferential sales of these rights.
Apariţia pe piaţă a numeroşi furnizori privaţi de servicii, care folosesc noi tehnologii şi tipuri de telecomunicaţii, a fost motivul principal care a împins multe federaţii la vânzări preferenţiale ale acestor drepturi.