english: The concept was first introduced in 1971 by Martin Shubik, the Seymour Professor of Mathematical Institutional Economics at Yale University, under the name of dollar auction.
non_english: Konsep iki sepisanan dikenalaké ing 1971 dening Martin Shubik, ing Seymour Profesor Gegandhengan Institutional Ekonomi ing Universitas Yale, miturut jeneng lelangan dollar.