Bing Ads has some great tips here on the characteristics of a good pay per click ad. Hereâs the summary: 1  Include the search terms your clients are using in your ads. 2  Describe what sets your product apart. 3  Avoid jargon and use your customerâs language. 4  Address your customers directly by using words like you and yours. 5  Be specific â Instead of saying âbig discountâsay 50% off. 6  Include a call to action.
vigil (plural vigils) 1  An instance of keeping awake during normal sleeping hours, especially to keep watch or pray. 2  A period of observation or surveillance at any hour. 3  The eve of a religious festival in which staying awake is part of the ritual devotions.  A quiet demonstration in support of a cause.
A candlelight vigil or candlelit vigil is an outdoor assembly of people carrying candles, held after sunset in order to show support for a specific cause. Such events are typically held either to protest the suffering of some marginalized group of people, or in memory of the dead. In the latter case, the event is often called a candlelight memorial. A large candlelight vigil will usually have invited speakers with a public address system and may be covered by local or national media. Speakers gi