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GRP stands for Gross Rating Point. A standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP.Now, just like most measures, you have to undestand the limitations of GRPs. standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.
Where ads go to play. 1 www.yume.com Calculating Online Video GRP for Television Buyers Background Online video viewing is now a mainstream activity. In January 2009, 147 million unique users watched video online. [1] This is 78% of the online population and 50% of the US population.he formula is: GRP= Reach x Frequency x 100 Frequency = the number of times that the average household or person is exposed to the advertising schedule Reach = Unique Target audience segment/Target Universe size The denominator for reach is the universe size based on the total US population for that given target.