Essential Elements Of a Contract-. The essential elements of a contract as defined under section 10 of the Indian Contract Act 1872 are-. 1  Agreement (Offer & Acceptance)  Legal purpose.
GRP stands for Gross Rating Point. A standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP.Now, just like most measures, you have to undestand the limitations of GRPs. standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.
Use the multiplier on cost to achieve the desired margin. For example, to achieve a 33.33% margin use a 150% (1.50) multiplier. Another way to express the difference is that a markup percentage of 50% only yields a margin percentage of 33.33%.Markup, defined as the percentage added to cost to arrive at a selling price, is commonly used to price materials.If you want to mark up an item 20%, you add 20% of the item's cost to the cost. However, as we have demonstrated, a 50% markup does NOT yield a 50% margin!se the multiplier on cost to achieve the desired margin. For example, to achieve a 33.33% margin use a 150% (1.50) multiplier. Another way to express the difference is that a markup percentage of 50% only yields a margin percentage of 33.33%.