Essential Elements Of a Contract-. The essential elements of a contract as defined under section 10 of the Indian Contract Act 1872 are-. 1  Agreement (Offer & Acceptance)  Legal purpose.
GRP stands for Gross Rating Point. A standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP.Now, just like most measures, you have to undestand the limitations of GRPs. standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.
Kantar Media's 2011 index of top advertisers indicates that P&G spent just shy of $2.95 billion on advertising. This astronomical expenditure was actually a 5.4% decrease from the $3.1 billion expenditure spent in 2010, though it still secures its spot at the top of the index for the ninth year in a row.hrysler Chrysler put the second largest sum of money towards advertising when compared to all the other automotive companies with its expenditure of $1.19 billion. This was a whopping increase of over 36% from $875 million in 2010.