Essential Elements Of a Contract-. The essential elements of a contract as defined under section 10 of the Indian Contract Act 1872 are-. 1  Agreement (Offer & Acceptance)  Legal purpose.
GRP stands for Gross Rating Point. A standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP.Now, just like most measures, you have to undestand the limitations of GRPs. standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.
Number Of People Listening x Cost To Reach 1,000 listeners (CPM) = Cost of Advertising Per Spot. Number Of people listening in my opinion is best measured by Average Quarterly Hour Person (AQH Persons). The radio station can provide this data from Arbitron for the daypart youâre interested in.n todayâs article we are going to continue that series with a look at radio advertising. 1  You can reach most people using radio as a medium. 2  You can reach people when they are driving to do shopping. 3  You can target your advertising very effectively.