Cay is used predominantly in the German language and its origin is Latin. Cay is a variant of the name Kai (Frisian, Dutch, Finnish, German, Scandinavian, and Welsh). Cay is rarely used as a baby name for boys. It is listed outside of the top 1000 names.
It considers the valuation of future net earnings that directly attribute to the brand to determine the value of the brand in its current use. The brand value using this method is equal to present value of income, cash flows, or cost savings actually or hypothetically due to the asset.
Think of it like this, market-based brand valuation is that a brand can be sold for. The brand value using this method is equal to market transaction price, bid, or offer for identical or reasonably similar brands. Income Approach Brand Valuation â This method is often referred to as the âin-useâ approach.