Another brand has A grade for traction, A grade for temperature but treadwear rating of 400. Which of the 2 is better? 400 treadwear tire costs $63 per tire and 650 treadwear costs $75. Based on the price the 650 treadwear costs more but has B grade for temperature.
If you use your web site for advertising, you may deduct web maintenance costs as an advertising expense. If you use your website for selling (having a shopping cart, for example), this is a cost of selling and is considered separately. Costs for temporary signs are considered advertising. Costs for permanent signs (that last more than a year) are not advertising, but signs may be depreciated as long-term assets.
Businesses that use advertising agencies to help create and buy media advertisements are often charged a gross price that is 15 percent higher than the net rate. The difference represents the agency's commission in the purchasing and placing of the ad. Prices on advertising rate cards are often represented in both gross and net costs. Small businesses seeking to purchase advertising space on their own can sometimes negotiate a net price. Net Versus Gross Rates