If itâs plastic or paper, NOVOLEXâ¢ is the North American leader in packaging choice and sustainability.
Nike A favorite of pro athletes and fitness enthusiasts alike, Nikeâs clothing and accessories are all designed to keep you on top of your game. A broad selection of innovative gear features fabrics that adjust to climate, as well as styles to suit whatever sport or activity youâre into.
Nike brand strategy is to build a powerful brand â so powerful that it inspires fervent customer loyalty from people literally all over the world. This is because Nike advertising uses the emotional branding technique of archetypes in its advertising â more specifically, the story of the Hero. Itâs an age old tale, a tale of a hero pitted against a great foe, and after a great struggle, emerging triumphant.