Cay is used predominantly in the German language and its origin is Latin. Cay is a variant of the name Kai (Frisian, Dutch, Finnish, German, Scandinavian, and Welsh). Cay is rarely used as a baby name for boys. It is listed outside of the top 1000 names.
It considers the valuation of future net earnings that directly attribute to the brand to determine the value of the brand in its current use. The brand value using this method is equal to present value of income, cash flows, or cost savings actually or hypothetically due to the asset.
Table 4 - Cell Phone brand values. Here brand A enjoys a $6 per month advantage over the next best brand and a $10 per month advantage over the least valuable brand name. As these examples illustrate, it is possible to measure the impact of brand only, when controlling for the impact of tangible features.