STORY: Joseph Brooks, 'You Light Up My Life' Songwriter, Commits Suicide Awaiting Trial. Brooks and Cachay were introduced by a friend in 2010 but were constantly on-again, off-again. Cachay didn't like that they would drink too much together, her friends testified.
Brand Development Index. Definition: Brand Development Index. The Brand Development Index is an index that relates the percent of a brandâs sales in a market to the percent of total market. The brand development index measures the relative sales strength of a brand within a specific market.
While most brand equity research has taken place in consumer markets, the concept of brand equity is also important for understanding competitive dynamics and price structures of business-to-business markets.In industrial markets competition is often based on differences in product performance.he purpose of brand equity metrics is to measure the value of a brand. A brand encompasses the name, logo, image, and perceptions that identify a product, service, or provider in the minds of customers.