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GRP stands for Gross Rating Point. A standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP.Now, just like most measures, you have to undestand the limitations of GRPs. standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.
gross rating point (GRP) Total of all rating points for an advertising schedule stated usually on a weekly basis. In principle, 100 GRP could mean either that 100 percent of targeted households are reached once per week, or 1 percent of them are reached 100 times in the week, or any combination thereof. Also called homes per rating point.