A square yard is when you square two sides that measure 3 feet each. That is, 3 feet in width times 3 feet in length equals 9 squared feet (3 x 3 = 9). A cubic yard, as described above, is when you cube 3 feet. That is, 3 feet times 3 feet times 3 feet equals 27 cubed feet (3 x 3 x 3 = 27).
DEFINITION of 'Market Orientation'. A company philosophy focused on discovering and meeting the needs and desires of its customers through its product mix.REAKING DOWN 'Market Orientation'. As was proved in the recent history of the automobile industry, the idea that companies can create a product and sell its features to an eager buying public is no longer concrete.
We will learn how a production-oriented marketing strategy differs from a market-oriented marketing strategy and the conditions under which a production-oriented marketing strategy can be successful. What Is a Production Orientation? 'Build a better mousetrap, and the world will beat a path to your door' is a saying from a simpler time when consumers did not have all the buying choices or communication channels that they have today. A company that adopts this 'better mousetrap' business philosophy is said to follow a production orientation.