Essential Elements Of a Contract-. The essential elements of a contract as defined under section 10 of the Indian Contract Act 1872 are-. 1  Agreement (Offer & Acceptance)  Legal purpose.
GRP stands for Gross Rating Point. A standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP.Now, just like most measures, you have to undestand the limitations of GRPs. standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.
To calculate CPM, divide the cost of the ad by the number of readers, viewers, listeners or visitors, broken down by thousands. If an ad costs $4,000 in a newspaper with a circulation of 100,000, your cost to reach 1,000 readers is $40, since 100,000 / 1,000 = 100 and $4,000 / 100 = $40.