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That is why some Citibank customers have been receiving 1099-MISC statements. They signed up for a bank account and as part of the marketing to get new customers to sign up they were given 25,000 to 30,000 airline miles. Since these miles are considered a gift and not a reward, they are deemed as taxable income.
Here are three different categories of earning airline miles and whether or not that method is considered taxable income. What seems relatively clear is that the miles you earn for using a credit card to purchase items or services are not considered taxable income.