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GRP stands for Gross Rating Point. A standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP.Now, just like most measures, you have to undestand the limitations of GRPs. standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.
There are two ways in which Facebook allows you to bid for ads: cost per click (CPC) or cost per 1,000 ad views (CPM). When setting up your ad campaign, you can choose which option you want.In the United States, the average click costs advertisers $0.24 and the average CPM cost $0.66. However, these numbers varied greatly from advertiser to advertiser based on a number of factors.â¦] Here are Facebookâs F.A.Q.s regarding ad coupons if you have further questions. For more on how to get the most out of Facebook advertising see our free guide on the topic here, or any questions on Facebook advertising costs see our article here.