Essential Elements Of a Contract-. The essential elements of a contract as defined under section 10 of the Indian Contract Act 1872 are-. 1  Agreement (Offer & Acceptance)  Legal purpose.
GRP stands for Gross Rating Point. A standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP.Now, just like most measures, you have to undestand the limitations of GRPs. standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.
1 CTR is the number of clicks that your ad receives divided by the number of times your ad is shown expressed as a percentage (clicks Ã· impressions = CTR). 2  For example, if you had 5 clicks and 1000 impressions, then your CTR would be 0.5%. 3  Here's how it's calculated: You can use CTR to gauge which ads and keywords are successful for you and which need to be improved. 2  The more your keywords and ads relate to each other and to your business, the more likely a user is to click on your ad after searching on your keyword phrase.