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Lawrence Joseph Larry Ellison (born August 17, 1944) is an American businessman, entrepreneur, and philanthropist who is co-founder of Oracle Corporation and was CEO from its founding until September 2014. He currently serves as executive chairman and chief technology officer of Oracle.
This deal adds to Oracle's growing arsenal of acquired companies that sell technology to chief marketing officers. Marketing tech is shaping up to be the next big trend in enterprise tech spending and Oracle CEO Larry Ellison wants to dominate it. Companies spend nearly $4 trillion a year on technology, mostly through their IT departments.