Essential Elements Of a Contract-. The essential elements of a contract as defined under section 10 of the Indian Contract Act 1872 are-. 1  Agreement (Offer & Acceptance)  Legal purpose.
GRP stands for Gross Rating Point. A standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP.Now, just like most measures, you have to undestand the limitations of GRPs. standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.
How to translate a gross margin percentage into a markup percentage: 1  Convert the gross margin percent into a decimal: 47.9% = .479. 2  Find the gross cost: 1 â .479 = .521. 3  Invert it: 1 / .521 = 1.919. 4  Subtract one: 1.919 â 1 = 0.919. 5  Convert back into a percentage: 0.919 = 91.9%. 6  Thatâs the markup: 91.9%.