Bing Ads has some great tips here on the characteristics of a good pay per click ad. Hereâs the summary: 1  Include the search terms your clients are using in your ads. 2  Describe what sets your product apart. 3  Avoid jargon and use your customerâs language. 4  Address your customers directly by using words like you and yours. 5  Be specific â Instead of saying âbig discountâsay 50% off. 6  Include a call to action.
vigil (plural vigils) 1  An instance of keeping awake during normal sleeping hours, especially to keep watch or pray. 2  A period of observation or surveillance at any hour. 3  The eve of a religious festival in which staying awake is part of the ritual devotions.  A quiet demonstration in support of a cause.
n a committee set up to prepare and arrange topics to be discussed, the order of business, etc., for a legislative assembly or other body. vigilance committee. n (in the U.S.) a self-appointed body of citizens organized to maintain order, punish crime, etc., where an efficient system of courts does not exist.