Cay is used predominantly in the German language and its origin is Latin. Cay is a variant of the name Kai (Frisian, Dutch, Finnish, German, Scandinavian, and Welsh). Cay is rarely used as a baby name for boys. It is listed outside of the top 1000 names.
It considers the valuation of future net earnings that directly attribute to the brand to determine the value of the brand in its current use. The brand value using this method is equal to present value of income, cash flows, or cost savings actually or hypothetically due to the asset.
In marketing, brand management is the analysis and planning on how that brand is perceived in the market.Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc.rand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity).