Essential Elements Of a Contract-. The essential elements of a contract as defined under section 10 of the Indian Contract Act 1872 are-. 1  Agreement (Offer & Acceptance)  Legal purpose.
GRP stands for Gross Rating Point. A standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP.Now, just like most measures, you have to undestand the limitations of GRPs. standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.
What is the Cost Per Rating Point (CPP) Calculation? The cost per rating point is also known as CPP refers to the cost it will take to reach a certain desired goal and/or objective. Let's say, that you are looking for the cost it will take to reach maybe 1% of your audience in ads and print magazines. This number is very helpful when it comes to planning out the media budget.