Essential Elements Of a Contract-. The essential elements of a contract as defined under section 10 of the Indian Contract Act 1872 are-. 1  Agreement (Offer & Acceptance)  Legal purpose.
GRP stands for Gross Rating Point. A standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP.Now, just like most measures, you have to undestand the limitations of GRPs. standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.
Mark Up Formulas/ Calculations: 1  The gross profit P is the difference between the cost to make a product C and the selling price or revenue R. 2  P = R-C. 3  To calculate revenue R based on the cost C and the desired gross margin G, where G is in decimal form: 4  R = C / (1 - G). The gross profit P is the difference between the cost to make a product C and the selling price or revenue R. 2  P = R-C. 3  To calculate revenue R based on the cost C and the desired gross margin G, where G is in decimal form: 4  R = C / (1 - G).