Cay is used predominantly in the German language and its origin is Latin. Cay is a variant of the name Kai (Frisian, Dutch, Finnish, German, Scandinavian, and Welsh). Cay is rarely used as a baby name for boys. It is listed outside of the top 1000 names.
It considers the valuation of future net earnings that directly attribute to the brand to determine the value of the brand in its current use. The brand value using this method is equal to present value of income, cash flows, or cost savings actually or hypothetically due to the asset.
A set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate, and an effective brand will increase its brand equity by having a consistent set of traits.This is the added-value that a brand gains, aside from its functional benefits. brand personality is something to which the consumer can relate, and an effective brand will increase its brand equity by having a consistent set of traits. This is the added-value that a brand gains, aside from its functional benefits.