Essential Elements Of a Contract-. The essential elements of a contract as defined under section 10 of the Indian Contract Act 1872 are-. 1  Agreement (Offer & Acceptance)  Legal purpose.
GRP stands for Gross Rating Point. A standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP.Now, just like most measures, you have to undestand the limitations of GRPs. standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.
The price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2 CPM, that means an advertiser must pay $2 for every 1,000 impressions of its ad. The M in CPM represents the roman numeral for 1,000.