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A crisis is the time to follow the crisis plan and make use of your preparations. Determine if a crisis is occurring. Identify the type of crisis that is occurring and determine the appropriate response. Activate the incident management system.
Crisis management is the application of strategies designed to help an organization deal with a sudden and significant negative event. A crisis can occur as a result of an unpredictable event or as an unforeseeable consequence of some event that had been considered a potential risk. In either case, crises almost invariably require that decisions be made quickly to limit damage to the organization. For that reason, one of the first actions in crisis management planning is to identify an individual to serve as crisis manager. Other crisis management best practices include: Planning in detail for responses to as many potential crises as possible.