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GRP stands for Gross Rating Point. A standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP.Now, just like most measures, you have to undestand the limitations of GRPs. standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.
CPM can be calculated for print and digital ads as well as direct mail. Jupiterimages/liquidlibrary/Getty Images. CPM stands for cost per thousand.. It's a standard marketing calculation used to determine the cost of reaching 1,000 potential customers with an ad campaign.CPM is calculated by taking the total cost of the marketing method and dividing it by the number of impressions it makes.PM for magazine ads is calculated on the estimated circulation size of the magazine, which you can find in the magazine's media kit. Most provide audited figures, including the total number of readers broken down by subscribers and newsstand sales.