A square yard is when you square two sides that measure 3 feet each. That is, 3 feet in width times 3 feet in length equals 9 squared feet (3 x 3 = 9). A cubic yard, as described above, is when you cube 3 feet. That is, 3 feet times 3 feet times 3 feet equals 27 cubed feet (3 x 3 x 3 = 27).
DEFINITION of 'Market Orientation'. A company philosophy focused on discovering and meeting the needs and desires of its customers through its product mix.REAKING DOWN 'Market Orientation'. As was proved in the recent history of the automobile industry, the idea that companies can create a product and sell its features to an eager buying public is no longer concrete.
The marketing orientation is based on an understanding that a sale predominantly depends on the customer's decision to purchase a product and on the customer's perception of the value of that product. Responsiveness to customer wants is the central focus of the marketing orientation. 8 F 7 A sales orientation is based on âpushing productsâ to customers, while a market orientation is based on satisfying customer needs while meeting organizational objectives. F 11 The customer needs to determine the benefits and the sacrifices; these perceptions cannot be defined by the marketer.