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A crisis is the time to follow the crisis plan and make use of your preparations. Determine if a crisis is occurring. Identify the type of crisis that is occurring and determine the appropriate response. Activate the incident management system.
Crisis management is the process by which an organization deals with a major event that threatens to harm the organization, its stakeholders, or the general public.The study of crisis management originated with the large-scale industrial and environmental disasters in the 1980s.It is considered to be the most important process in public relations. Three elements are common to a crisis: (a) a threat to the organization, (b) the element of surprise, and (c) a short decision time.Venette argues that crisis is a process of transformation where the old system can no longer be maintained..roviding information to an organization in a time of crisis is critical to effective crisis management. Structural-functional systems theory addresses the intricacies of information networks and levels of command making up organizational communication.