STORY: Joseph Brooks, 'You Light Up My Life' Songwriter, Commits Suicide Awaiting Trial. Brooks and Cachay were introduced by a friend in 2010 but were constantly on-again, off-again. Cachay didn't like that they would drink too much together, her friends testified.
BDI and CDI are indices comparing the relative strength of a market to overall sales. The Brand Development Index (BDI) is an index compared to overall brand sales. The Category Development Index (CDI) is an index compared to overall category sales. Like any index, a score of 100 is average. The formulas are simple: BDI = (% Market Brand Sales / % Market Population) x 100.
Brand Platform. Developing brand is a process â one that is driven by the vision and purpose of the organization and that builds on clearly defined core values and principles.arketPoint works with organizations to develop brand platforms that articulate a useful point of distinction. We carefully gather information through internal and external reviews and identify gaps between current perceptions and the needs and desires of the organization and its audiences.