STORY: Joseph Brooks, 'You Light Up My Life' Songwriter, Commits Suicide Awaiting Trial. Brooks and Cachay were introduced by a friend in 2010 but were constantly on-again, off-again. Cachay didn't like that they would drink too much together, her friends testified.
Brand Development Index. Definition: Brand Development Index. The Brand Development Index is an index that relates the percent of a brandâs sales in a market to the percent of total market. The brand development index measures the relative sales strength of a brand within a specific market.
Jupiterimages/Pixland/Getty Images. A brand is the meaning behind your company's name, logo, symbols and slogans. Having a unique and memorable brand helps you build brand awareness and create a long-term position in the marketplace. Brand awareness is a measure of how well your brand is known within its target markets.