Cay is used predominantly in the German language and its origin is Latin. Cay is a variant of the name Kai (Frisian, Dutch, Finnish, German, Scandinavian, and Welsh). Cay is rarely used as a baby name for boys. It is listed outside of the top 1000 names.
It considers the valuation of future net earnings that directly attribute to the brand to determine the value of the brand in its current use. The brand value using this method is equal to present value of income, cash flows, or cost savings actually or hypothetically due to the asset.
To calculate the size of the retailerâs cut (called the retailerâs cash margin) you simply multiply your first answer by 12.5%. So, the retailer takes a 12.5% gross margin, which amounts to Â£344,563 in cash terms. So the Incremental sales revenue to Brand X is Â£2,411,938.