STORY: Joseph Brooks, 'You Light Up My Life' Songwriter, Commits Suicide Awaiting Trial. Brooks and Cachay were introduced by a friend in 2010 but were constantly on-again, off-again. Cachay didn't like that they would drink too much together, her friends testified.
BDI and CDI are indices comparing the relative strength of a market to overall sales. The Brand Development Index (BDI) is an index compared to overall brand sales. The Category Development Index (CDI) is an index compared to overall category sales. Like any index, a score of 100 is average. The formulas are simple: BDI = (% Market Brand Sales / % Market Population) x 100.
Brand personality not only includes the personality features/characteristics, but also the demographic features like age, gender or class and psychographic features. Personality traits are what the brand exists for.rand personality develops brand equity. It sets the brand attitude. It is a key input into the look and feel of any communication or marketing activity by the brand. It helps in gaining thorough knowledge of customers feelings about the brand.