Cay is used predominantly in the German language and its origin is Latin. Cay is a variant of the name Kai (Frisian, Dutch, Finnish, German, Scandinavian, and Welsh). Cay is rarely used as a baby name for boys. It is listed outside of the top 1000 names.
It considers the valuation of future net earnings that directly attribute to the brand to determine the value of the brand in its current use. The brand value using this method is equal to present value of income, cash flows, or cost savings actually or hypothetically due to the asset.
A brand can be an intangible asset, used by consultants like Brand Finance to rationalise the variation between a company's book value and market value. For example, groundbreaking research conducted by Brand Finance demonstrated that 62% of the world's business is now intangible.rand Value-Definition. With reference to Brand Finance literature, the term Brand Value is considered to be the net present value of the estimated future cash flows attributable to the Brand.