STORY: Joseph Brooks, 'You Light Up My Life' Songwriter, Commits Suicide Awaiting Trial. Brooks and Cachay were introduced by a friend in 2010 but were constantly on-again, off-again. Cachay didn't like that they would drink too much together, her friends testified.
Brand Development Index. Definition: Brand Development Index. The Brand Development Index is an index that relates the percent of a brandâs sales in a market to the percent of total market. The brand development index measures the relative sales strength of a brand within a specific market.
A firm may develop brand scorecard on the analysis of brand metrics. Development of a. balanced, performance based scorecard would enable the firm to measure key behavioral. dynamics associated with the brand and compare with other competing brands in the.