Coming just two decades after the last great global conflict, the Second World War was the most widespread and deadliest war in history, involving more than 30 countries and resulting in more than 50 million military and civilian deaths (with some estimates as high as 85 million dead).
Myths were melting away, and doubt was turning into demand. By 1975, sales of microwave ovens would, for the first time, exceed that of gas ranges. The following year, a reported 17% of all homes in Japan were doing their cooking by microwaves, compared with 4% of the homes in the United States the same year.
Shortly after her creation in 1974, Hello Kitty greeted the world with a Hello! on her first product. The Hello Kitty vinyl coin purse was introduced by Sanrio in March 1975. The character was then brought to the United States in 1976. The character is a staple of the kawaii segment of Japanese popular culture. By 2010, Sanrio had groomed Hello Kitty into a global marketing phenomenon worth $5 billion a year.