Essential Elements Of a Contract-. The essential elements of a contract as defined under section 10 of the Indian Contract Act 1872 are-. 1  Agreement (Offer & Acceptance)  Legal purpose.
GRP stands for Gross Rating Point. A standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP.Now, just like most measures, you have to undestand the limitations of GRPs. standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.
CPM. CPM helps you compare advertising choices with different reaches. For example, you use the CPM to compare a newspaper with a circulation of 100,000, a radio station with 500,000 listeners and a website with 2 million visitors. If you use only the actual cost of an ad to compare these three advertising options, you may end up paying more to reach each potential customer even if you buy the least-expensive ad.