STORY: Joseph Brooks, 'You Light Up My Life' Songwriter, Commits Suicide Awaiting Trial. Brooks and Cachay were introduced by a friend in 2010 but were constantly on-again, off-again. Cachay didn't like that they would drink too much together, her friends testified.
Brand Development Index. Definition: Brand Development Index. The Brand Development Index is an index that relates the percent of a brandâs sales in a market to the percent of total market. The brand development index measures the relative sales strength of a brand within a specific market.
Brand Platform. Developing brand is a process â one that is driven by the vision and purpose of the organization and that builds on clearly defined core values and principles.arketPoint works with organizations to develop brand platforms that articulate a useful point of distinction. We carefully gather information through internal and external reviews and identify gaps between current perceptions and the needs and desires of the organization and its audiences.