Cay is used predominantly in the German language and its origin is Latin. Cay is a variant of the name Kai (Frisian, Dutch, Finnish, German, Scandinavian, and Welsh). Cay is rarely used as a baby name for boys. It is listed outside of the top 1000 names.
It considers the valuation of future net earnings that directly attribute to the brand to determine the value of the brand in its current use. The brand value using this method is equal to present value of income, cash flows, or cost savings actually or hypothetically due to the asset.
Only then can it win the best value position in the market. The entire company must be built and shaped according to the brand. The brand value chain mindset works with 8 focus points: 1  Defining the value position you want in the market, depicted as a circle to the very right of the figure, is key.2  At the farleft link in the brand value chain it is important to appear as one company. 3  Only one company is in a position to be unique.he entire company must be built and shaped according to the brand. The brand value chain mindset works with 8 focus points: 1  Defining the value position you want in the market, depicted as a circle to the very right of the figure, is key.