Essential Elements Of a Contract-. The essential elements of a contract as defined under section 10 of the Indian Contract Act 1872 are-. 1  Agreement (Offer & Acceptance)  Legal purpose.
GRP stands for Gross Rating Point. A standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP.Now, just like most measures, you have to undestand the limitations of GRPs. standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.
1 15. 2  GROSS RATING POINTS (GRP)ï¢ The media buyer typically uses a numerical indicator (GRP) to know how many potential audience members might be exposed to a series of commercialsï¢ GRP=(reach)(frequency)ï¢ GRP is the total audience that might be reached by a media schedule. 15. 2  GROSS RATING POINTS (GRP)ï¢ The media buyer typically uses a numerical indicator (GRP) to know how many potential audience members might be exposed to a series of commercialsï¢ GRP=(reach)(frequency)ï¢ GRP is the total audience that might be reached by a media schedule.