Essential Elements Of a Contract-. The essential elements of a contract as defined under section 10 of the Indian Contract Act 1872 are-. 1  Agreement (Offer & Acceptance)  Legal purpose.
GRP stands for Gross Rating Point. A standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP.Now, just like most measures, you have to undestand the limitations of GRPs. standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.
Step 3. Subtract the base revenue from the new revenue to calculate the incremental revenue. For example, if the revenues in the base year are $50,000 and they increase to $60,000 following the marketing campaign, then you have an incremental revenue of $10,000.his figure will serve as the base revenue for your calculations. For example, assume that you had total revenues of $50,000 in the previous year -- write that down as the base figure. Step 2. Calculate the total revenues after introducing the new marketing campaign.