Bing Ads has some great tips here on the characteristics of a good pay per click ad. Hereâs the summary: 1  Include the search terms your clients are using in your ads. 2  Describe what sets your product apart. 3  Avoid jargon and use your customerâs language. 4  Address your customers directly by using words like you and yours. 5  Be specific â Instead of saying âbig discountâsay 50% off. 6  Include a call to action.
vigil (plural vigils) 1  An instance of keeping awake during normal sleeping hours, especially to keep watch or pray. 2  A period of observation or surveillance at any hour. 3  The eve of a religious festival in which staying awake is part of the ritual devotions.  A quiet demonstration in support of a cause.
A vigil, from the Latin vigilia meaning wakefulness (Greek: pannychis, ÏÎ±Î½Î½ÏÏÎ¯Ï or agrypnia á¼Î³ÏÏÏÎ½Î¯Î±), is a period of purposeful sleeplessness, an occasion for devotional watching, or an observance. The Italian word vigilia has become generalized in this sense and means eve (as in on the eve of the war).