Cay is used predominantly in the German language and its origin is Latin. Cay is a variant of the name Kai (Frisian, Dutch, Finnish, German, Scandinavian, and Welsh). Cay is rarely used as a baby name for boys. It is listed outside of the top 1000 names.
It considers the valuation of future net earnings that directly attribute to the brand to determine the value of the brand in its current use. The brand value using this method is equal to present value of income, cash flows, or cost savings actually or hypothetically due to the asset.
The purpose of brand equity metrics is to measure the value of a brand. A brand encompasses the name, logo, image, and perceptions that identify a product, service, or provider in the minds of customers.ositive brand equity vs. negative brand equity. Brand equity is the positive effect of the brand on the difference between the prices that the consumer accepts to pay when the brand known compared to the value of the benefit received. There are two schools of thought regarding the existence of negative brand equity.