Essential Elements Of a Contract-. The essential elements of a contract as defined under section 10 of the Indian Contract Act 1872 are-. 1  Agreement (Offer & Acceptance)  Legal purpose.
GRP stands for Gross Rating Point. A standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP.Now, just like most measures, you have to undestand the limitations of GRPs. standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.
To calculate the size of the retailerâs cut (called the retailerâs cash margin) you simply multiply your first answer by 12.5%. So, the retailer takes a 12.5% gross margin, which amounts to Â£344,563 in cash terms. So the Incremental sales revenue to Brand X is Â£2,411,938.