Essential Elements Of a Contract-. The essential elements of a contract as defined under section 10 of the Indian Contract Act 1872 are-. 1  Agreement (Offer & Acceptance)  Legal purpose.
GRP stands for Gross Rating Point. A standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP.Now, just like most measures, you have to undestand the limitations of GRPs. standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.
Calculating Markup Percentage. Markup percentage is equal to gross profit margin divided by the unit cost. Gross profit is equal to unit sales minus the cost of the product. For example, consider a company that purchases a product for $10 and resells the product to customers for $15. The gross profit is $5, the unit cost is $10, and the markup percentage on the product is 50 percent.