A square yard is when you square two sides that measure 3 feet each. That is, 3 feet in width times 3 feet in length equals 9 squared feet (3 x 3 = 9). A cubic yard, as described above, is when you cube 3 feet. That is, 3 feet times 3 feet times 3 feet equals 27 cubed feet (3 x 3 x 3 = 27).
DEFINITION of 'Market Orientation'. A company philosophy focused on discovering and meeting the needs and desires of its customers through its product mix.REAKING DOWN 'Market Orientation'. As was proved in the recent history of the automobile industry, the idea that companies can create a product and sell its features to an eager buying public is no longer concrete.
4 Kohli and Jaworski (1990) 11 use the term âmarket orientationâ to mean the implementation of the marketing concept, which is viewed retrospectively as an idealistic business philosophy short of practical value.he Internet technology is creating a dual trading arena where traditional market actors have changing roles and new actors are emerging. To cope with this increased market complexity, a distinction is made between a cultural and an instrumental definition of the Market Orientation (MO) concept.