Essential Elements Of a Contract-. The essential elements of a contract as defined under section 10 of the Indian Contract Act 1872 are-. 1  Agreement (Offer & Acceptance)  Legal purpose.
GRP stands for Gross Rating Point. A standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP.Now, just like most measures, you have to undestand the limitations of GRPs. standard measure in advertising, it measures adverising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency.
GRPs and TRPs. TRPs are a refinement of gross rating points, or GRPs. GRPs relate to the total audience exposure to advertising messages, whereas TRPs relate to the target audience exposure. In the case of TV, for instance, the A.C. Nielsen Company defines total audience as the percentage of households or individuals watching TV that are tuned into a show that airs your commercial.