STORY: Joseph Brooks, 'You Light Up My Life' Songwriter, Commits Suicide Awaiting Trial. Brooks and Cachay were introduced by a friend in 2010 but were constantly on-again, off-again. Cachay didn't like that they would drink too much together, her friends testified.
BDI and CDI are indices comparing the relative strength of a market to overall sales. The Brand Development Index (BDI) is an index compared to overall brand sales. The Category Development Index (CDI) is an index compared to overall category sales. Like any index, a score of 100 is average. The formulas are simple: BDI = (% Market Brand Sales / % Market Population) x 100.
Definition of 'Brand Personality' A set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate, and an â¦ effective brand will increase its brand equity by having a consistent set of traits.This is the added-value that a brand gains, aside from its functional benefits.o a brand image can refers to the quality of product and the usage of it can mean something to you: I am what I consume. For the Brand Personality, it is the traits a Brand can endorse. Thus, a brand can be trendy, cool, class, snobby, etc. It tends to englobe the personality traits of its target market.