STORY: Joseph Brooks, 'You Light Up My Life' Songwriter, Commits Suicide Awaiting Trial. Brooks and Cachay were introduced by a friend in 2010 but were constantly on-again, off-again. Cachay didn't like that they would drink too much together, her friends testified.
Brand Development Index. Definition: Brand Development Index. The Brand Development Index is an index that relates the percent of a brandâs sales in a market to the percent of total market. The brand development index measures the relative sales strength of a brand within a specific market.
First, the American Marketing Association offers the following definition of brand equity: âThe value of a brand. From a consumer perspective, brand equity is based on consumer attitudes about positive brand attributes and favorable consequences of brand use.â â American Marketing Association. Branding expert David Aaker defined brand equity back in 1991 as: âA set of assets and liabilities linked to a brand, its name and symbol, that adds to or subtracts from the value provided by a product or service to a firm and/or to that firmâs customers.â â David Aaker. Brand Equity Definition. Both of the above definitions are excellent, but if you put them together, you get an even better definition of brand equity. With that in mind, Iâd define brand equity as follows: âThe tangible and intangible value that a brand provides positively or negatively to an organization, its products, its services, and its bottom-line derived from consumer knowledge, perceptions, and experiences with the brand.â