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Amazon.com case study. Amazon's business strategy and revenue model: A history and 2014 update. collI've used Amazon as a case study in my books for over 10 years now since I think all types of businesses can learn from their digital business strategy.
At first glance, Amazon's business structure is easily dubbed e-commerce. And, in fact, that's how company representatives and others generally classify Amazon and its namesake website. But over the years the company has expanded into services that go beyond the boundaries of strict e-commerce.