Light switch. In building wiring, a light switch is a switch, most commonly used to operate electric lights, permanently connected equipment, or electrical outlets. Portable lamps such as table lamps will have a light switch mounted on the socket, base, or in-line with the cord. Manually operated on/off switches may be substituted by remote control switches, or light dimmers that allow controlling the brightness of lamps as well as turning them on or off.
In a previous article, we explored how top designers such as Tom Bassett, Frank Gehry, David Rockwell and Yves BÃ©har defined the creative brief.
A creative brief outlines the most important elements of the SBCC campaign (see Creative Brief Template): 1  The key health or social issue to be addressed. 2  The priority and influencing audiences (who the campaign will reach). 3  The importance of reaching those audiences.  The key behaviors to promote.