Light switch. In building wiring, a light switch is a switch, most commonly used to operate electric lights, permanently connected equipment, or electrical outlets. Portable lamps such as table lamps will have a light switch mounted on the socket, base, or in-line with the cord. Manually operated on/off switches may be substituted by remote control switches, or light dimmers that allow controlling the brightness of lamps as well as turning them on or off.
In a previous article, we explored how top designers such as Tom Bassett, Frank Gehry, David Rockwell and Yves BÃ©har defined the creative brief.
On production, art directors are there to sweat the small stuff. A creative director is usually the keeper of a brand. make big decisions, especially when it comes time to steer the brand in a new direction. A good CD will be involved in creating a brief (which is then given to an art director & copywriter).