Refilling a Zippo Lighter. 1  1. Use authentic Zippo Lighter Fluid. 2  2. Remove the chimney cap. 3  3. Flip the lighter over.  4. Squirt your lighter fluid in to 1  fill. 5. Push the top felt pad back down.  6. Insert your lighter back into the 1  casing. 7. Test your lighter.
Customer retention: the stats. 1  Increasing customer retention rates by just 5% increases profits by 25% to 95%. (Bain & Co). 2  Attracting a new customer costs five times as much as keeping an existing one. (Lee Resources 2010) 3  Globally, the average value of a lost customer is $243.(KISSmetrics)
Customer centricity is not just about offering great customer service, it means offering a great experience from the awareness stage, through the purchasing process and finally through the post-purchase process. Itâs a strategy thatâs based on putting your customer first, and at the core of your business. When you put your customer at the core of your business, you collect a wealth of data within your CRM software, giving you a full 360 view of the customer, which you can then use to enhance the customer experience.