Light switch. In building wiring, a light switch is a switch, most commonly used to operate electric lights, permanently connected equipment, or electrical outlets. Portable lamps such as table lamps will have a light switch mounted on the socket, base, or in-line with the cord. Manually operated on/off switches may be substituted by remote control switches, or light dimmers that allow controlling the brightness of lamps as well as turning them on or off.
In a previous article, we explored how top designers such as Tom Bassett, Frank Gehry, David Rockwell and Yves BÃ©har defined the creative brief.
Thumbnail Sketches. In the initial brainstorming session, where an ad is first conceived, an art director and copywriter work together to come up with possible ideas for the ad. As the concept takes shape, they discuss headlines and the type of art, if any, they might use.