United States Coast Guard Air Station Clearwater is one of the largest and most vital air stations in the Coast Guard network of bases and operates out of the Clearwater International Airport. The base is responsible not only for ...
The insights were consistent across simple to complex products and apply readily to most business-to-business (B2B) industries, which also have complex, multiâtouch point sales processes involving both end users and purchasing professionals.
In small companies there is no Marketing function to begin with. Here Marketing does equal Sales, and the few Marketing ideas come from the business owner or the Sales person. As the company gets bigger the owner might consider adding a Marketing function, such as âMarketing Coordinatorâ or âMarketing Assistantâ.