Refilling a Zippo Lighter. 1  1. Use authentic Zippo Lighter Fluid. 2  2. Remove the chimney cap. 3  3. Flip the lighter over.  4. Squirt your lighter fluid in to 1  fill. 5. Push the top felt pad back down.  6. Insert your lighter back into the 1  casing. 7. Test your lighter.
Customer retention: the stats. 1  Increasing customer retention rates by just 5% increases profits by 25% to 95%. (Bain & Co). 2  Attracting a new customer costs five times as much as keeping an existing one. (Lee Resources 2010) 3  Globally, the average value of a lost customer is $243.(KISSmetrics)
Customer satisfaction is the metric you can use to reduce customer churn. By measuring and tracking customer satisfaction you can put new processes in place to increase the overall quality of your customer service.