United States Coast Guard Air Station Clearwater is one of the largest and most vital air stations in the Coast Guard network of bases and operates out of the Clearwater International Airport. The base is responsible not only for ...
The insights were consistent across simple to complex products and apply readily to most business-to-business (B2B) industries, which also have complex, multiâtouch point sales processes involving both end users and purchasing professionals.
Marketing, the sum of activities involved in directing the flow of goods and services from producers to consumers. 1  Marketingâs principal function is to promote and facilitate exchange. Through marketing, individuals and groups obtain what they need and want by exchanging products and services with other parties.