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Amazon.com case study. Amazon's business strategy and revenue model: A history and 2014 update. collI've used Amazon as a case study in my books for over 10 years now since I think all types of businesses can learn from their digital business strategy.
Amazon and other retailers. Amazon (AMZN) has been a major winner when it comes to the retail sector. Not only has the online giant been able to maintain its profitability and expand its operations, but it has also been successful in attracting customers away from its rivals due to several competitive advantages. Amazon's Business Model: