So you can now understand what is a part per million. ppm in this context probably means parts per million. This is the concentration of a chemical or element in something like food or drink. for example 8 milligrams of mercury in 100 grams of fish would result in a mercury concentration of 0.8 ppm (parts per million)
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Network effect. A network effect (also called network externality or demand-side economies of scale) is the effect described in economics and business that one user of a good or service has on the value of that product to others. When a network effect is present, the value of a product or service is dependent on the number of others using it.