United States Coast Guard Air Station Clearwater is one of the largest and most vital air stations in the Coast Guard network of bases and operates out of the Clearwater International Airport. The base is responsible not only for ...
The insights were consistent across simple to complex products and apply readily to most business-to-business (B2B) industries, which also have complex, multiâtouch point sales processes involving both end users and purchasing professionals.
Marketing and selling are complementary functions. Marketing creates awareness and builds preference for a product, helping company sales representatives or retail sales staff sell more of a product. Marketing also supports sales by generating leads for the sales team to follow up.