So you can now understand what is a part per million. ppm in this context probably means parts per million. This is the concentration of a chemical or element in something like food or drink. for example 8 milligrams of mercury in 100 grams of fish would result in a mercury concentration of 0.8 ppm (parts per million)
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Broadly, there are two kinds of networks effects: 1  Direct network effects: An increase in usage leads to a direct increase in value for other users. 2  Indirect network effects: Increases in usage of one product or network spawn increases in the value of a complementary product or network, which can in turn increase the value of the original.