United States Coast Guard Air Station Clearwater is one of the largest and most vital air stations in the Coast Guard network of bases and operates out of the Clearwater International Airport. The base is responsible not only for ...
The insights were consistent across simple to complex products and apply readily to most business-to-business (B2B) industries, which also have complex, multiâtouch point sales processes involving both end users and purchasing professionals.
The more you know about this target market, the more confidence you will have in your sales projections. The same need to identify your target audience (business-to-consumer market) will also hold true if you are serving a business market (business-to-business market). You need to determine which companies will benefit from your products or services.