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Ambigram Tattoos. Ambigram is a tattoo design that can be read right side up or upside down. The words can either be the same word upside down and right side up or different words that give an optical illusion of being one word depending on how you are looking at it. Often the words are opposites of each other like Love and Hate..
If you love word play, you probably know that a word â or longer piece of writing â that reads the same forward and backward is called a palindrome. But what do you call a word that spells another word backwards, or a word that looks the same upside down? When terms for these orthographic puzzlers didn't exist, logolologists (such as the authors of the books listed below) were happy to invent some. 1. A word in which no letter of the alphabet occurs more than once.