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By the. late 1990âs, the price of lead had increased tenfold compared. with the price at the beginning of the century. In terms of. 1992 dollars, however, the price of primary refined lead was. $0.39 per pound in 1998 compared with $0.59 per pound in. 1959. Historically, lead has not been and is not a price-elastic.
A Huge Return On Investment. Our customers see an average cost per lead (CPL) of $0.10 â $0.40 using Wishpond Social Campaigns â a lead is a person whose email address, name and personal info you have, and who has expressed an interest in your products or brand.rom small mom-and-pop shops, to Fortune 500 companies, Wishpond has customers of every size and in every business vertical. Our Social Campaigns have generated millions of new leads for customers. Check out our customer case studies.