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Amazon.com case study. Amazon's business strategy and revenue model: A history and 2014 update. collI've used Amazon as a case study in my books for over 10 years now since I think all types of businesses can learn from their digital business strategy.
Company Overview. Amazon is an online retailer with its headquarters located in Seattle, Washington. The company offers an online platform for buyers and sellers, and it specializes in consumer electronics. Now, the company also manufactures electronic items like the popular Kindle e-book reader and the popular tablet, Kindle Fire.