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Amazon.com case study. Amazon's business strategy and revenue model: A history and 2014 update. collI've used Amazon as a case study in my books for over 10 years now since I think all types of businesses can learn from their digital business strategy.
The Amazon Logo. Founded in 1994, Amazon was once nothing but a tiny online bookstore. Today however it is multi-billion dollar company that sells thousands of products all over the world. From sports equipment to DVDs and even streaming movies, Amazon has become a company to be reckoned with. Amazon has grown incredibly powerful and is sure to be a player on the national stage for many years to come.