So you can now understand what is a part per million. ppm in this context probably means parts per million. This is the concentration of a chemical or element in something like food or drink. for example 8 milligrams of mercury in 100 grams of fish would result in a mercury concentration of 0.8 ppm (parts per million)
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Framing effect is the concept in psychology that the way information is presented influences how the audience feels about the information and can affect the judgments the audience makes about the information. You can find an interesting article about framing effect at http://www.msnbc.msn ...