Refilling a Zippo Lighter. 1  1. Use authentic Zippo Lighter Fluid. 2  2. Remove the chimney cap. 3  3. Flip the lighter over.  4. Squirt your lighter fluid in to 1  fill. 5. Push the top felt pad back down.  6. Insert your lighter back into the 1  casing. 7. Test your lighter.
Customer retention: the stats. 1  Increasing customer retention rates by just 5% increases profits by 25% to 95%. (Bain & Co). 2  Attracting a new customer costs five times as much as keeping an existing one. (Lee Resources 2010) 3  Globally, the average value of a lost customer is $243.(KISSmetrics)
Customer retention rate is how well a company keeps its paying customers over a period of time. Peter Drucker once said the purpose of a business is to make and keep a customer. Retention deals with the latter. A low retention rate is similar to filling a bucket with holes in the bottom â sure, you could keep piling on to make up for it, or you could figure out what caused the holes and how you can patch them up.