United States Coast Guard Air Station Clearwater is one of the largest and most vital air stations in the Coast Guard network of bases and operates out of the Clearwater International Airport. The base is responsible not only for ...
The insights were consistent across simple to complex products and apply readily to most business-to-business (B2B) industries, which also have complex, multiâtouch point sales processes involving both end users and purchasing professionals.
Marketing is a set of activities related to creating, communicating, delivering, and exchanging offerings that have value for others. In business, the function of marketing is to bring value to customers, whom the business seeks to identify, satisfy, and retain. This course will emphasize the role of marketing in business, but many of the concepts will apply to non-profit organizations, advocacy campaigns, and other activities aimed at influencing perceptions and behavior.