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Amazon.com case study. Amazon's business strategy and revenue model: A history and 2014 update. collI've used Amazon as a case study in my books for over 10 years now since I think all types of businesses can learn from their digital business strategy.
Amazon.com, Inc., doing business as Amazon, is an American electronic commerce and cloud computing company based in Seattle, Washington that was founded by Jeff Bezos on July 5, 1994. The tech giant is the largest Internet retailer in the world as measured by revenue and market capitalization, and second largest after Alibaba Group in terms of total sales. The amazon.com website started as an online bookstore and later diversified to sell video downloads/streaming, MP3 downloads/streaming, audio