Refilling a Zippo Lighter. 1  1. Use authentic Zippo Lighter Fluid. 2  2. Remove the chimney cap. 3  3. Flip the lighter over.  4. Squirt your lighter fluid in to 1  fill. 5. Push the top felt pad back down.  6. Insert your lighter back into the 1  casing. 7. Test your lighter.
Customer retention: the stats. 1  Increasing customer retention rates by just 5% increases profits by 25% to 95%. (Bain & Co). 2  Attracting a new customer costs five times as much as keeping an existing one. (Lee Resources 2010) 3  Globally, the average value of a lost customer is $243.(KISSmetrics)
In the old days, IBM'S customer retention wasn't so much because of their quality products, but rather the airtight contracts their legion of lawyers crafted. Customer retention can be prevented, by showing just a little more attention to your customers, a customer appreciation day never hurts either.