continuing. 1  intransitive verb. 2  1 : to maintain without interruption a condition, course, or action The boat continued downstream. 3  2 : to remain in existence : endure The tradition continues to this day. 4  3 : to remain in a place or condition : stay We cannot continue here much longer.
If an object absorbs light of most visible frequencies (absorbs because the light's frequency matches electron's frequency), and reflects red, for example, the object appears red. (reflect because red falls below or above the electron's natural frequencies).
Many ENERGY STAR certified bulbs come in warm colors to match the yellowish light of incandescent bulbs, but you can also choose cooler colors with whiter or bluer light. Choosing the Right Color: Light color is measured on a temperature scale referred to as Kelvin (K). Lower Kelvin numbers mean the light appears more yellow; higher Kelvin numbers mean the light is whiter or bluer. Most ENERGY STAR certified bulbs are made to match the color of incandescent bulbs at 2200-3000K. For a whiter light, look for bulbs marked 3500-4100K. For bluer white light, look for bulbs marked 5000-6500K.