By the mid-1960s unilateral deterrence gave way to 'mutual deterrence', a situation of strategic stalemate. The superpowers would refrain from attacking each other because of the certainty of mutual assured destruction, better known as MAD. This theory is still a major part of the defense policies of the United States and Russia. This led to the foundation of the nuclear triad, or use of three different types of delivery systems (bombers, missiles, and submarines), to assure that a second-strike capability existed able to cause massive destruction to the attacking nation.
What costs do they measure? The difference between cost per thousand (CPM) and cost per rating point (CPRP) is that CPM measures the dollar cost of reaching 1,000 members of the media vehicle's audience. CPRP is a relative measure of the efficiency of a media vehicle to a firm's target market.
If you are a business owner or a sales manager, youâve probably heard the term âCRM.â But what does CRM do? Defining CRM. C-R-M stands for Customer Relationship Management. What is CRM? At its simplest definition, a CRM system allows businesses to manage business relationships and the data and information associated with them. With CRM, you can store customer and prospect contact information, accounts, leads, and sales opportunities in one central location, ideally in the cloud so the information is accessible by many, in real time.