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When Walmart brought back its layaway program in 2011 after a five-year hiatus, customers could come in and reserve an item for the Christmas period starting Oct. 17. This year, the program begins on August 28, which kicks off Walmart's made-up occasion, Toy Week..
Walmart Starts Christmas Layaway Early. Now that school is back in session, parents can start concentrating on the next big event in their childrenâs lives this year: Christmas. Walmart is bringing back its Christmas layaway program a month earlier this year. Layaway will be available at stores nationwide Sept. 16 through Dec. 14, said Molly Philhours, spokeswoman for Walmart. âOne of the things that is new this year, you can sign up on Facebook by liking your local Walmart page to get access two days earlier on Sept. 14,â Philhours said.