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Browse Crossmark Salaries by Job Title â. Crossmark employees earn $30,000 annually on average, or $14 per hour, which is 68% lower than the national salary average of $61,000 per year.
Further, the publisher used an ad network that takes 50% of gross spend. The result is $500 in revenue to the publisher for 200,000 pageviews, or an effective RPM of just $2.50. This is obviously quite a bit less than the advertiser CPM of $10. Bottom Line & Further Reading. Determining an average CPM for benchmarking your site is a very tough process. The rates earned can vary significantly by vertical, and even among sites with different layouts. For improving the earnings of individual sites, the following MonetizePros articles may be useful: