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When Walmart brought back its layaway program in 2011 after a five-year hiatus, customers could come in and reserve an item for the Christmas period starting Oct. 17. This year, the program begins on August 28, which kicks off Walmart's made-up occasion, Toy Week..
Layaway is available in stores this holiday season from September 12, 2014 through December 15, 2014. Certain store locations offer layaway year round for jewelry purchases only.