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When Walmart brought back its layaway program in 2011 after a five-year hiatus, customers could come in and reserve an item for the Christmas period starting Oct. 17. This year, the program begins on August 28, which kicks off Walmart's made-up occasion, Toy Week..
Walmart Plans Early Layaway Program to Catch âStar Warsâ Holiday Boost. Reuters. Sep 01, 2016. For the second year in a row, Wal-Mart Stores will begin its holiday layaway program two weeks early, hoping for a head start to the year-end shopping season and a repeat of last year's strong toy sales driven by Star Wars products.