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When Walmart brought back its layaway program in 2011 after a five-year hiatus, customers could come in and reserve an item for the Christmas period starting Oct. 17. This year, the program begins on August 28, which kicks off Walmart's made-up occasion, Toy Week..
And Kmart will also have longer Christmas Eve hours this year, from 6 a.m. to 10 p.m. For the fourth straight year, Toys R Us will remain open for four straight days, a total of 87 uninterrupted hours beginning at 6 a.m. on Saturday, Dec. 21, through 9 p.m.