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When Walmart brought back its layaway program in 2011 after a five-year hiatus, customers could come in and reserve an item for the Christmas period starting Oct. 17. This year, the program begins on August 28, which kicks off Walmart's made-up occasion, Toy Week..
Customers shop at a Walmart. Walmart gets aggressive with early start to holiday season layaway. Walmart (wmt) is already sending a message loud and clear to the competition: it will fight hard, really hard, this holiday season to win customers' business.