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When Walmart brought back its layaway program in 2011 after a five-year hiatus, customers could come in and reserve an item for the Christmas period starting Oct. 17. This year, the program begins on August 28, which kicks off Walmart's made-up occasion, Toy Week..
The last day to pick up layaway items is Dec. 14. âOutside of the holiday season, we could be looking at the biggest week of 2015 for toys and weâre giving customers every reason to choose Walmart,â said Anne Marie Kehoe, vice president of toys at Walmart.