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When Walmart brought back its layaway program in 2011 after a five-year hiatus, customers could come in and reserve an item for the Christmas period starting Oct. 17. This year, the program begins on August 28, which kicks off Walmart's made-up occasion, Toy Week..
Christmas in August: Walmart to Launch Layaway Plan. The calendar may still say summer but retail giant Walmart is encouraging consumers to get in the Christmas spirit now. With Labor Day more than a week away, the world's largest retailer is scheduled to launch its holiday season layaway plan four months before Dec. 25.