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When Walmart brought back its layaway program in 2011 after a five-year hiatus, customers could come in and reserve an item for the Christmas period starting Oct. 17. This year, the program begins on August 28, which kicks off Walmart's made-up occasion, Toy Week..
on September 02, 2014 at 8:05 AM, updated September 02, 2014 at 8:21 AM. Walmart's holiday layaway program will start Sept. 12 and end Dec. 15. While there is no opening fee, customers will have to meet some requirements to open a layaway account.