Didymo is a member of the group of single-celled aquatic plants (freshwater algae) known as diatoms. Although it is microscopic, didymo can form dense colonies called algal blooms which can be seen with the naked eye.
From a marketing perspective, publicity is one component of promotion which is one component of marketing. The other elements of the promotional mix are advertising, sales promotion, direct marketing and personal selling. Examples of promotional tactics include: 1  Announce an appointment.
Publicity can be hard to secure but if you can publicity brings along with it several benefits including - Publicity is the low-cost or no-cost option. Publicity positions your business and the principals of that businesses as experts in your industry. Publicity helps your business to stand out and be noticed.