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Characteristics of a Market Leader. A market leader is typically the company holding the largest market share in a particular industry or segment of an industry. Market leaders are often recognizable by the ubiquitous presence of their brand as well as their ongoing marketing efforts.
But itâs not about big data, but about what you DO with the data. That is the work of the analyst. The analytical scientist is invading the art of marketing, with access to technology tools and platforms. It makes many digital marketersâ eyes glaze over. It requires a new breed of team member, a ânumbers personâ (the data analyst). The digital disruption has happened so fast that they are a rare breed and hard to find. But that is what the new marketing paradigm requires. The days of marketing being left to the âMarketing Madmenâ of Wall Street are over. The creative marketer needs a new partner.