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Characteristics of a Market Leader. A market leader is typically the company holding the largest market share in a particular industry or segment of an industry. Market leaders are often recognizable by the ubiquitous presence of their brand as well as their ongoing marketing efforts.
How to Identify a Good Leader. A leader is someone who has influence over a group of people. This can be an executive, a pop star or an employee who has the ability to influence coworkers' thoughts, feelings, beliefs and actions. A leader does not necessarily have a specific title.