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1 Price: $249.95 from Fitbit.  Features: At the top of Fitbitâs fitness tracker line is the Surge, a $249.95 performance fitness GPS watch. Besides typical tracking, this watch has caller ID, text notifications, music control, continuous heart rate monitoring, GPS tracking and wireless syncing to compatible devices.
Fitbit, a young company based in San Francisco, is a leader in the wearables industry with a market capitalization of about $3 billion. In 2015, it sold 21.3 million devices, almost double its sales a year earlier. At the same time, it has struggled with comparisons to its flashier rival, Apple Watch.