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Characteristics of a Market Leader. A market leader is typically the company holding the largest market share in a particular industry or segment of an industry. Market leaders are often recognizable by the ubiquitous presence of their brand as well as their ongoing marketing efforts.
Be A Leader In Your Industry: Help Others. Think about the qualities that define industry leaders. They are knowledgeable, well-connected, credible, and amiable â among other things. And, because of these traits, theyâre always in a position to help others in the industry. (Whether they actually do or not is another story.)