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Characteristics of a Market Leader. A market leader is typically the company holding the largest market share in a particular industry or segment of an industry. Market leaders are often recognizable by the ubiquitous presence of their brand as well as their ongoing marketing efforts.
And while Bing grew 24 percent over the last year, Google remains the market leader by a dominant margin. Brewing Coup Against Microsoft CEO Peter Lauria July 20, 2010. In certain industries, all it takes is a market leader to act and others follow suit. Walmartâs New Embrace of Gay Employees a Sign of Corporate Shift Daniel Gross August 28, 2013. Becoming a market leader in any business is a hard feat, which is why so many turnarounds (and startups) fail.