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Characteristics of a Market Leader. A market leader is typically the company holding the largest market share in a particular industry or segment of an industry. Market leaders are often recognizable by the ubiquitous presence of their brand as well as their ongoing marketing efforts.
Competition If you are not the market leader in your industry, competitive prices will influence the pricing of your product or service. Market leaders have often created a pricing standard against which other product/service prices are compared.So if your product or service is reasonably competitive with the market leader's offering you can set a price that is near the standard.hese include pricing methods, the impact of your enterprise objectives, the effects of competition, the influence of the prospect's perception, characteristics of your product or service, your enterprise resources and environmental influences.