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Characteristics of a Market Leader. A market leader is typically the company holding the largest market share in a particular industry or segment of an industry. Market leaders are often recognizable by the ubiquitous presence of their brand as well as their ongoing marketing efforts.
Market Overview. A market is a socially made system which lets the purchaser and the seller to invent various informations and accomplish an exchange of commodity and service. It can also be termed as a place where goods trading takes place. A Market Overview is very important to understand the concept of market.