Freebase(0.00 / 0 votes)Rate this definition: Brand loyalty is where a person buys products from the same manufacturer repeatedly rather than from other suppliers. In a survey of nearly 200 senior marketing managers, 69 percent responded that they found the loyalty metric very useful.
Minutia is defined as trivial or minor details. Paying attention to the color of door hinges or window hinges is an example of paying attention to the minutia. minutia. A minor detail, often of negligible importance. They spent all their time on minutiae, never making real progress.
A small detail or piece of information, sometimes unimportant. The plural form for the word is minutiae. It is important that you understand the overview of the system, but don't focus too much on the minutiae of how it works.. John stunned us with his vast knowledge about the movie, as he had watched it so many times he knew every minutia about every scene and character..