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Characteristics of a Market Leader. A market leader is typically the company holding the largest market share in a particular industry or segment of an industry. Market leaders are often recognizable by the ubiquitous presence of their brand as well as their ongoing marketing efforts.
Dave Zaharchuk is the Global Government Industry Leader for the IBM Institute for Business Value. Sandipan Sarkar, Ph.D., is the Cognitive Computing Leader for the IBM Institute for Business Value. IBMâs Institute for Business Value will publish nine in-depth industry studies as the next steps in its ongoing series on cognitive computing.