Michael Porter and Sustainable Competitive Advantage Just because a company is the market leader now, doesn't mean it will be forever. A company must create clear goals, strategies, and operations to build sustainable competitive advantage.
from Wikipedia Website. Thule as Tile on the Carta Marina by Olaus Magnus. Thule (also Thula, Thyle, Thile, Thila, Tile, Tila, Tilla, Tyle, or Tylenbeing Î¸Î¿ÏÎ»Î· in Greek) is in classic sources a place, usually an island. Ancient European descriptions and maps locate it either in the far north, often northern Britain or Scandinavia, or in the west and north, often Iceland or Greenland.
Founded in Sweden way back in 1942, Thule was the first company to focus on allowing car owners to bring their sports equipment and luggage with them as they drive. As the world changed, Thule grew along with it continually expanding to provide a full range of car rack products for nearly all cars and activities.