Characteristics of the wabi-sabi aesthetic include asymmetry, asperity (roughness or irregularity), simplicity, economy, austerity, modesty, intimacy, and appreciation of the ingenuous integrity of natural objects and processes.
A corporation's headquarters may also bring prestige to the city it is located in and help attract other businesses to the area.Businesses frequently locate their corporate headquarters in large cities, such as New York, because of the greater business opportunities available there.
Or maybe you used your own name in the companyâs title, and you now want to change it to reflect a larger, more corporate brand. Whatever your reason, changing your business name is a difficult task, and you run the risk of losing any brand recognition you do have. That said, when the positives outweigh the negatives, it can be done. Hereâs how to go about it. 1.