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Characteristics of a Market Leader. A market leader is typically the company holding the largest market share in a particular industry or segment of an industry. Market leaders are often recognizable by the ubiquitous presence of their brand as well as their ongoing marketing efforts.
What is a Market Maker and How do They Make Money. Market makers are banks and brokerage firms that operate throughout the entire trading day with firm bid and ask prices, and will literally make a market for a stock when there are no interested buyers or sellers.