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Characteristics of a Market Leader. A market leader is typically the company holding the largest market share in a particular industry or segment of an industry. Market leaders are often recognizable by the ubiquitous presence of their brand as well as their ongoing marketing efforts.
How Marketers Can Build Thought Leadership. 1  January 28, 2014 Â· Adknowledge Â· This is part 4 in the series entitled, FOBOâFear Of Becoming Obsolete: Staying Professionally Relevant in a Fast-Moving Marketing World Marketing is a highly competitive, continually changing field.