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Terry: You don't understand. I coulda had class. I coulda been a contender. I coulda been somebody, instead of a bum, which is what I am, let's face it. It was you, Charley.
A âpersonal brandâ is in many ways synonymous with your reputation. It refers to the way other people see you as a business owner or representative of an idea, organization, or activity. This changes how people see you (into someone who is friendly, earnest, and cares) and leaves a strong impression on the people who interact with you. 2  The ones who you know best and who feel most connected to you will talk about you to others-this is how your personal brand grows stronger.