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Characteristics of a Market Leader. A market leader is typically the company holding the largest market share in a particular industry or segment of an industry. Market leaders are often recognizable by the ubiquitous presence of their brand as well as their ongoing marketing efforts.
At the most fundamental level, a leader is someone who motivates, inspires and guides others toward pre-established goals. The Classic View of the Leader's Role. A leader was once seen as someone who presided from on high, dispensing wisdom, reward and discipline.