Michael Porter and Sustainable Competitive Advantage Just because a company is the market leader now, doesn't mean it will be forever. A company must create clear goals, strategies, and operations to build sustainable competitive advantage.
from Wikipedia Website. Thule as Tile on the Carta Marina by Olaus Magnus. Thule (also Thula, Thyle, Thile, Thila, Tile, Tila, Tilla, Tyle, or Tylenbeing Î¸Î¿ÏÎ»Î· in Greek) is in classic sources a place, usually an island. Ancient European descriptions and maps locate it either in the far north, often northern Britain or Scandinavia, or in the west and north, often Iceland or Greenland.
Greek exploration of Northern Europe and Thule The Greek explorer from Marseille, Pytheas (380 â c. 310 BC) was the first to circumnavigate Great Britain, explore Germany, and reach Thule (most commonly thought to be the Shetland Islands or Iceland).