In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes the actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity.
Nigeria: Davido's 'Aye' Most Watched Video On Youtube. Mavin Records. The music video 'Ãye' by popular Nigeria artiste, Davido tops the list of the most watched video on video-sharing website, Youtube for the first quarter of 2014. The video, directed by top Nigerian video director Clarence Peters, generated over 300, 000 views in the first week alone- proof that Nigerians still love music as much as ever.
The list of the top 25 most-viewed YouTube videos of all time is changing constantly, but no video has shown the velocity weâve seen from âDespacitoââand it wonât let up anytime soon. YouTube tends to be perceived as the domain of insipid vloggers, pranks gone awry, and TV clips.