The key light is placed directly in front of the subject, often above the camera or slightly to one side, and a bit higher than is common for a three-point lighting plan. The second light is a rim light. Often a reflector is placed below the subject's face to provide fill light and soften shadows.
What is 'Fitch Ratings'. Fitch ratings is an international credit rating agency based out of New York City and London. The company's ratings are used as a guide to investors as to which investments are most likely going to yield a return. It is based on factors such as how small an economic shift would be necessary to affect the standing of the bond, and how much, and what kind of debt is held by the company. Next Up.
It is equal to the percentage of the target audience (= people the advertisement is directed to) who see it multiplied by the number of times it is shown: A gross rating point is a measurement of how much media exposure it takes to reach a certain number of households through a given media.