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Characteristics of a Market Leader. A market leader is typically the company holding the largest market share in a particular industry or segment of an industry. Market leaders are often recognizable by the ubiquitous presence of their brand as well as their ongoing marketing efforts.
brand leader meaning, brand leader definition | English Cobuild dictionary. brand leader. ( brand leaders plural ) The brand leader of a particular product is the brand of it that most people choose to buy. In office supplies, we're the brand leader. 1 n-count A brand of a product is the version of it that is made by one particular manufacturer.