Michael Porter and Sustainable Competitive Advantage Just because a company is the market leader now, doesn't mean it will be forever. A company must create clear goals, strategies, and operations to build sustainable competitive advantage.
from Wikipedia Website. Thule as Tile on the Carta Marina by Olaus Magnus. Thule (also Thula, Thyle, Thile, Thila, Tile, Tila, Tilla, Tyle, or Tylenbeing Î¸Î¿ÏÎ»Î· in Greek) is in classic sources a place, usually an island. Ancient European descriptions and maps locate it either in the far north, often northern Britain or Scandinavia, or in the west and north, often Iceland or Greenland.
The earliest known usage of the term is from 1657. It originates from the French word goulet, a diminutive form of goule which means throat. It is possible that the term was derived from a type of knife at the time, a gully-knife, because hills that have gullies look as if they are cut open with a sharp knife.