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Characteristics of a Market Leader. A market leader is typically the company holding the largest market share in a particular industry or segment of an industry. Market leaders are often recognizable by the ubiquitous presence of their brand as well as their ongoing marketing efforts.
Becoming a customer-centric leader starts with understanding and agreeing what is encompassed in the role of a leader. Our view is that a leader exists to mobilize others to execute the strategy and deliver results in order to create value.