Of or involving the cells of an organization or movement: The assessment of opposition to any totalitarian regime ... is notoriously difficult, for any effective movement must be secretive and cellular (Anthony Sampson). 4. Of or relating to a cellular telephone.
In the past, a human generation has been considered to be 20-25 years. Older genealogical documents will use these numbers. However, genealogical studies have revealed that this is too simplistic and can result in large inaccuracies during statistical calculation.
According to Wikipedia, a generation is defined as a cohort of people born within a similar span of time (15 years at the upper end) who share a comparable age and life stage and who were shaped by a particular span of time (events, trends and developments).. Now, on to the generational marketing strategies.