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Characteristics of a Market Leader. A market leader is typically the company holding the largest market share in a particular industry or segment of an industry. Market leaders are often recognizable by the ubiquitous presence of their brand as well as their ongoing marketing efforts.
A primary role of the shift leader is to manage worker productivity when a general manager is not around. A shift leader typically heads up a shift of workers scheduled during a particular part of the day. Along with assigning basic tasks, the leader provides ongoing feedback and direction as work is performed.