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EMTALA. Because urgent care centers often provide what some consider emergency care, whether an urgent care center must comply with the requirements of EMTALA (the Emergency Medical Treatment and Labor Act) is a frequently asked question. Generally speaking, the answer is no.
â¢ Identifying which consumer segments the urgent care is going to target; â¢ Defining the value urgent care provides to those segments; â¢ Differentiating the urgent care from competitors (on factors important to each segment); and â¢ Creating a program to communicate the benefits and unique advantages of the center to each segment. The target market for urgent care is typically working families with employer-provided health insurance, with active lives resulting in episodic injury and illness, and who place a premium on time and convenience.