In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes the actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity.
Nigeria: Davido's 'Aye' Most Watched Video On Youtube. Mavin Records. The music video 'Ãye' by popular Nigeria artiste, Davido tops the list of the most watched video on video-sharing website, Youtube for the first quarter of 2014. The video, directed by top Nigerian video director Clarence Peters, generated over 300, 000 views in the first week alone- proof that Nigerians still love music as much as ever.
List of most viewed YouTube videos. Psy performing Gangnam Style in Sydney in 2013. The Gangnam Style music video has been the most viewed video on YouTube since November 2012, with over 2.81 billion views as of April 12, 2017. This list of most viewed YouTube videos contains the top 80 videos with the most views of all time, as derived from YouTube charts.