I've addressed your concern about the name Jehovah in the text of The New World Translation of the Christian Greek Scriptures at christianity.stackexchange.com/a/9405/214.
The Pioneer is most likely the highest profile of any brand in the category and, as a result, it is often recalled first. Also, there is a certain buzz that goes with being a category pioneer. There is excitement and newness to the pioneer brand. The next version of the product or service is automatically compared to the pioneer, and many times the latecomer is viewed as outdated or unnecessary. The pioneer has the opportunity to create a branding strategy that is difficult to attack for the latecomers.
1 1993 Pioneer paid $38 million to Monsanto for rights to Bt corn that is resistant to European corn borers. 2  1995 Pioneer stock is listed on the NYSE as PHYB. 3  1996 Pioneer acquires 20% stake in Sunseeds Co. (a hybrid vegetable seed producer) in exchange for Pioneer's vegetable seed operation.