A word whose connotation is neither positive nor negative. For example, when speaking about a pet, the word âdogâ has a neutral connotation; but, the word âmuttâ has a negative connotation, and the word âpurebredâ has a positive connotation.
organizational identity is the central, distinctive, and continuous core of a shared organizational scheme, it can improve the organizational effectiveness and performance (Stimpert, Gustafson and Sarason, 1998) and can act as a framing mechanism for organizational decision making (Albert and
Guiding Principles for Organizational Design. 1  Ultimate principle: Make it easy and motivating for people to collaborate, innovate, and achieve. â Organizational design is the means for creating a community of collective effort that yields more than the sum of each individualâs efforts and results.