I've addressed your concern about the name Jehovah in the text of The New World Translation of the Christian Greek Scriptures at christianity.stackexchange.com/a/9405/214.
The Pioneer is most likely the highest profile of any brand in the category and, as a result, it is often recalled first. Also, there is a certain buzz that goes with being a category pioneer. There is excitement and newness to the pioneer brand. The next version of the product or service is automatically compared to the pioneer, and many times the latecomer is viewed as outdated or unnecessary. The pioneer has the opportunity to create a branding strategy that is difficult to attack for the latecomers.
What is a leadership brand? A leadership brand is the set of inspiring characteristics that you project and live by A leadership brand reflects the strengths others see in you, and what you see in yourself A leadership brand reflects your passion and what youâre excited to be known for, and to develop When we partner with a company to implement the Bain Inspirational Leadership System, we do so across the organization.