I've addressed your concern about the name Jehovah in the text of The New World Translation of the Christian Greek Scriptures at christianity.stackexchange.com/a/9405/214.
The Pioneer is most likely the highest profile of any brand in the category and, as a result, it is often recalled first. Also, there is a certain buzz that goes with being a category pioneer. There is excitement and newness to the pioneer brand. The next version of the product or service is automatically compared to the pioneer, and many times the latecomer is viewed as outdated or unnecessary. The pioneer has the opportunity to create a branding strategy that is difficult to attack for the latecomers.
Premier acquired the Robertson's brand last year when it took over RHM. The brand was founded in 1864 by grocer James Robertson after his wife Marion began making the jam behind their shop in Paisley in Scotland. Demand grew so massively that a jam factory at Droylesden in Manchester was opened in 1890 to boost production.