I've addressed your concern about the name Jehovah in the text of The New World Translation of the Christian Greek Scriptures at christianity.stackexchange.com/a/9405/214.
The Pioneer is most likely the highest profile of any brand in the category and, as a result, it is often recalled first. Also, there is a certain buzz that goes with being a category pioneer. There is excitement and newness to the pioneer brand. The next version of the product or service is automatically compared to the pioneer, and many times the latecomer is viewed as outdated or unnecessary. The pioneer has the opportunity to create a branding strategy that is difficult to attack for the latecomers.
Company Overview. Cornerstone Brands, Inc. offers catalog products for home, leisure, and casual apparels. The companyâs product line ranges from nail clippers, tee-shirts, and silk dresses to armoires, pool floats, gourmet grills, and decorative accent products. It offers products through retail catalog and Internet. The company was founded in 1995 and is headquartered in West Chester, Ohio. Cornerstone Brands, Inc. operates as a subsidiary of Cornerstone Services.