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Reporting on events is one of the things I and most of the other journalists attending this conferencedo for a living. Assignment editors are the ones that tell us which events to cover because theyâre the ones paying us. Itâs unbelievably rude to make a request to cover the event as part of an invitation.et me also say to all PR firms around the world, we all know you want us to cover your event and your client. It never needs to be said, especially three times in a 100-word invitation. At least they didnât extend an invitation and then revoke it like Pepcom did to me at CES.
Spend five minutes in the news business and you'll be asked to cover a press conference. They're a regular occurrence in the life of any reporter, so you need to be able to cover them-and cover them well. But for the beginner, a press conference can be tough to cover.o youâre covering a meeting â maybe a city council or school board hearing â as a news story for the first time, and arenât sure where to start as far as the reporting is concerned.