A word whose connotation is neither positive nor negative. For example, when speaking about a pet, the word âdogâ has a neutral connotation; but, the word âmuttâ has a negative connotation, and the word âpurebredâ has a positive connotation.
organizational identity is the central, distinctive, and continuous core of a shared organizational scheme, it can improve the organizational effectiveness and performance (Stimpert, Gustafson and Sarason, 1998) and can act as a framing mechanism for organizational decision making (Albert and
âAn Organization is a system of consciously coordinated activities or efforts of two or more. personsâ.- Chester Barnard, Management Consultant. This definition of Barnard implies formal planning, division of labor and leadership. Organizations can also be thought as âsocial entities that are goal directed, deliberately structured.