I've addressed your concern about the name Jehovah in the text of The New World Translation of the Christian Greek Scriptures at christianity.stackexchange.com/a/9405/214.
The Pioneer is most likely the highest profile of any brand in the category and, as a result, it is often recalled first. Also, there is a certain buzz that goes with being a category pioneer. There is excitement and newness to the pioneer brand. The next version of the product or service is automatically compared to the pioneer, and many times the latecomer is viewed as outdated or unnecessary. The pioneer has the opportunity to create a branding strategy that is difficult to attack for the latecomers.
The Provogue Brand was developed and launched in 1998 as a Menswear fashion range of contemporary clothing with a styling that made it relevant for the Indian market and quickly established leadership.ver the years the Brand has evolved into a comprehensive collection of men's and women's fashion apparel and accessories and has won numerous awards throughout its history. In 2011, the Provogue fashion collections are available through more than 350 doors across 73 cities pan-India.