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Reporting on events is one of the things I and most of the other journalists attending this conferencedo for a living. Assignment editors are the ones that tell us which events to cover because theyâre the ones paying us. Itâs unbelievably rude to make a request to cover the event as part of an invitation.et me also say to all PR firms around the world, we all know you want us to cover your event and your client. It never needs to be said, especially three times in a 100-word invitation. At least they didnât extend an invitation and then revoke it like Pepcom did to me at CES.
Most reporters, correspondents, and broadcast news analysts work full time. The work is often fast paced, with constant demands to meet deadlines and to be the first reporter to publish a news story on a subject. Reporters may need to work additional hours or change their work schedules in order to follow breaking news.