Typically a consumer will go to the store and reach for a brand. If the consumer grabs the same brand repeatedly, this is almost always habitual buying, not brand loyalty. In these scenarios the consumer's buyer behavior doesn't go through the normal belief-attitude-behavior sequence.
What is 'Liability' A liability is a company's financial debt or obligations that arise during the course of its business operations. Liabilities are settled over time through the transfer of economic benefits including money, goods or services.
liability-an obligation to pay money to another party. financial obligation, indebtedness. limited liability-the liability of a firm's owners for no more than the capital they have invested in the firm. obligation-the state of being obligated to do or pay something; he is under an obligation to finish the job.