Typically a consumer will go to the store and reach for a brand. If the consumer grabs the same brand repeatedly, this is almost always habitual buying, not brand loyalty. In these scenarios the consumer's buyer behavior doesn't go through the normal belief-attitude-behavior sequence.
What is 'Liability' A liability is a company's financial debt or obligations that arise during the course of its business operations. Liabilities are settled over time through the transfer of economic benefits including money, goods or services.
The following article takes a closer look at the two forms of liability; unlimited and limited liability and highlights the differences between the two. Limited Liability Limited liability is when the liability of the investors or owners of a company is limited to the amount of money that they have contributed/invested in the business. The owners of a company that is registered as a limited liability company will be safer in the event that the firm faces bankruptcy.