Typically a consumer will go to the store and reach for a brand. If the consumer grabs the same brand repeatedly, this is almost always habitual buying, not brand loyalty. In these scenarios the consumer's buyer behavior doesn't go through the normal belief-attitude-behavior sequence.
What is 'Liability' A liability is a company's financial debt or obligations that arise during the course of its business operations. Liabilities are settled over time through the transfer of economic benefits including money, goods or services.
Joint and Several Liability. A designation of liability by which members of a group are either individually or mutually responsible to a party in whose favor a judgment has been awarded. Joint and several liability is a form of liability that is used in civil cases where two or more people are found liable for damages.