All voting members will be RA officers (unless. the respondent is a RC officer) and senior in rank to the respondent. When the. respondent is a minority, female or special branch, and makes a written request, the board will include a minority, female and officer of the special branch.
Executive Summary: Constant innovation has been the byword for Nike's success. This case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand.
Since then, Nike has resumed its domination of the athletic shoe industry. It commands 29 % of the market, and sales for fiscal 1991 topped $ 3 billion. Here Phil Knight explains how Nike discovered the importance of marketing and what difference that discovery has made.