All voting members will be RA officers (unless. the respondent is a RC officer) and senior in rank to the respondent. When the. respondent is a minority, female or special branch, and makes a written request, the board will include a minority, female and officer of the special branch.
Executive Summary: Constant innovation has been the byword for Nike's success. This case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand.
Nike has a reputation for running shoes, and it has been said that in the 1970's the two founders, Bill Bowerman and Phil Knight, pioneered the running shoe industry. They engineered shoes with enough cushion to allow runners to run heel to toe, instead of solely on the balls of their feet.