The concept and characters were initially introduced in two episodes of the CBS series JAG (season eight episodes 20 and 21: Ice Queen and Meltdown). The show, a spin-off from JAG, premiered on September 23, 2003, on CBS.
Source: Chipotle Mexican Grill. Where Taco Bell does beat Chipotle is in terms of price. Prices for Taco Bell's Quesarito range from $1.99 for seasoned beef to $2.99 for steak. Chipotle's Quesarito prices have run from $6.65 to $11. However, Taco Bell has not been able to get Chipotle customers to trade down.
The Whopperito: Burger King takes aim at Chipotle with Whopper burrito. The Whopperito is slated to go on sale nationwide on Aug. 15, 2016, priced at $2.99. It has Whopper ingredients in a flour tortilla, with queso sauce instead of mayonnaise.