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1) A product-orientated business is one   whose main focus of activity is on the product itself.     A market-orientated business is one which carries out ma â¦ rket research to   find out consumer wants before a product is developed and produced.
Whatâs the difference between a Platform Strategy Vs. Business Strategy Vs. Product Strategy? This is a worthy discussion as the three are different but interrelated. A product platform is basically a broad range of products designed based on a common core technology or design and it is sometimes share by competitors. When it is adopted by a number of key players it has become an industry platform and at that point, you starting to lose control of the platform, as the influence will shift to the industry group although you do own some proprietary IPs.