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A Strategic Objective is a specific goal that you want to achieve, with a clearly stated outcome and a deadline. It differs from a Focus Area â in that it is specific and measurable, and once completed will be replaced by another, different goal. In other words, it is something that can be tangibly achieved.
The purpose of strategic planning is to set your overall goals for your business and to develop a plan to achieve them. It involves stepping back from your day-to-day operations and asking where your business is headed and what its priorities should be. Taking the decision actively to grow a business means embracing the risks that come with growth.