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1) A product-orientated business is one   whose main focus of activity is on the product itself.     A market-orientated business is one which carries out ma â¦ rket research to   find out consumer wants before a product is developed and produced.
To illustrate how poorly most people understand Product Marketing, the Forrester folks put up the Wikipedia definition: Product marketing deals with the first of the â4Pââs of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts and bolts of product development within a firm, whereas product marketing deals with marketing the product to prospects, customers, and others.