The concept and characters were initially introduced in two episodes of the CBS series JAG (season eight episodes 20 and 21: Ice Queen and Meltdown). The show, a spin-off from JAG, premiered on September 23, 2003, on CBS.
Source: Chipotle Mexican Grill. Where Taco Bell does beat Chipotle is in terms of price. Prices for Taco Bell's Quesarito range from $1.99 for seasoned beef to $2.99 for steak. Chipotle's Quesarito prices have run from $6.65 to $11. However, Taco Bell has not been able to get Chipotle customers to trade down.
Chipotle customers can build a 1-1/4 pound burrito from a lineup that includes chicken, steak, barbecue or free-range pork, as well as beans, rice, guacamole, and various other veggies and salsas. The company claims that with extras, its menu offers more than 65,000 choices.