The concept and characters were initially introduced in two episodes of the CBS series JAG (season eight episodes 20 and 21: Ice Queen and Meltdown). The show, a spin-off from JAG, premiered on September 23, 2003, on CBS.
Source: Chipotle Mexican Grill. Where Taco Bell does beat Chipotle is in terms of price. Prices for Taco Bell's Quesarito range from $1.99 for seasoned beef to $2.99 for steak. Chipotle's Quesarito prices have run from $6.65 to $11. However, Taco Bell has not been able to get Chipotle customers to trade down.
Chipotle is still the king (or rey) of Mexican restaurant chains. Shares of Chipotle (CMG) fell more than 6% Tuesday after the company said that a key measure of sales growth in 2015 may be lower than what Wall Street had expected. Of course, long-term investors shouldn't be crying in their burrito bowls.