The concept and characters were initially introduced in two episodes of the CBS series JAG (season eight episodes 20 and 21: Ice Queen and Meltdown). The show, a spin-off from JAG, premiered on September 23, 2003, on CBS.
Source: Chipotle Mexican Grill. Where Taco Bell does beat Chipotle is in terms of price. Prices for Taco Bell's Quesarito range from $1.99 for seasoned beef to $2.99 for steak. Chipotle's Quesarito prices have run from $6.65 to $11. However, Taco Bell has not been able to get Chipotle customers to trade down.
Obviously it's worth it. I can get a bowl with extra guac, rice, meat, and cheese and it'll be hella free. I also love that someone physically wrote my name on an envelope! For a second, I thought of Chipotle as a mom-and-pop burrito shop and not a multibillion-dollar company.