The concept and characters were initially introduced in two episodes of the CBS series JAG (season eight episodes 20 and 21: Ice Queen and Meltdown). The show, a spin-off from JAG, premiered on September 23, 2003, on CBS.
Source: Chipotle Mexican Grill. Where Taco Bell does beat Chipotle is in terms of price. Prices for Taco Bell's Quesarito range from $1.99 for seasoned beef to $2.99 for steak. Chipotle's Quesarito prices have run from $6.65 to $11. However, Taco Bell has not been able to get Chipotle customers to trade down.
But Taco Bell seems to know what they're doing, reaming the crowds for as much social media cred as they can before they release their gastronomical abomination to the masses. Or not. Apparently it's all up to Toledo, OH, where the Quesalupa will be available in 36 stores in the area for a test price of $2.99: