1 : being in direct and unequivocal opposition : directly opposite or opposed â¦ some see the idea of a museum for rock & roll as antithetical to the music's rebellious ethic â¦ â Al Weisel. 2 : constituting or marked by antithesis antithetical conflict.
Dasani is the second biggest selling bottled water in the US. Coca-Cola is to recall all bottles of its Dasani water in the UK, after levels of bromate were found to exceed legal levels. The recall is an embarrassment for the drinks giant, which has faced criticism for selling what is treated and purified tap water.
BBC Money Programme. Coca Cola is not a company known for making too many mistakes. Its marketing is slick and Coke is the best-selling soft drink in the world. Few would have predicted that Coke's attempt to launch its Dasani bottled water brand in the UK would prove to be a disaster for such an experienced company. Yet, in March this year, only five weeks after its multi million pound UK launch, red-faced Coke executives were forced to take Dasani off the shelves in the UK.