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Most research can be divided into three different categories; exploratory, descriptive and causal. Each serves a different end purpose and can only be used in certain ways. In the online survey world, mastery of all three can lead to sounder insights and greater quality information.
Transcript of Push and Pull Strategy. Another meaning of the push strategy in marketing can be found in the communication between seller and buyer. A âpushâ promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product. A âpullâ selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product.