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The myth about communication being 93% nonverbal probably didn't start in the contracting field, but we are partly responsible for its spread. This is especially true when it comes to the subject of contract negotiation. The course manual for CON 100 used to state that communication was 90% nonverbal as a matter of fact. A speaker at a recent conference that I attended used a figure of 93% in a presentation on contract negotiation.
The fact of the matter is that the exact number is irrelevant. Knowing that communication is specifically 75% nonverbal or 90% nonverbal holds no practical applications. The important part is that most communication is nonverbal. In fact, nonverbal behavior is the most crucial aspect of communication. Based on my own research, I would state that the amount of communication that is nonverbal varies between 60 and 90% on a daily basis. This number depends on both the situation and the individual.