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Examples, Types, or Variations. A structured product is generally a pre-packaged investment strategy which is based on derivatives (ie. options and to a lesser extent, swaps) but which features protection of principal if held to maturity.
Placing products in the BCG matrix results in 4 categories in a portfolio of a company: 1. Stars (=high growth, high market share)- use large amounts of cash and are leaders in the business so they should also generate large amounts of cash.- frequently roughly in balance on net cash flow.