The concept and characters were initially introduced in two episodes of the CBS series JAG (season eight episodes 20 and 21: Ice Queen and Meltdown). The show, a spin-off from JAG, premiered on September 23, 2003, on CBS.
Source: Chipotle Mexican Grill. Where Taco Bell does beat Chipotle is in terms of price. Prices for Taco Bell's Quesarito range from $1.99 for seasoned beef to $2.99 for steak. Chipotle's Quesarito prices have run from $6.65 to $11. However, Taco Bell has not been able to get Chipotle customers to trade down.
Chipotle spent 35.3% of its revenues on food testing and costs incurred from waste. That's up more than 1% compared to Q1 last year. Analysts had forecast that Chipotle would report a loss of $1.05 per share, and revenues of $863.3 million, according to Bloomberg. Same-store sales were estimated to fall 28.4%. This weakness is the result of cases of E. coli in 14 states were linked to Chipotle's burritos and bowls.