All voting members will be RA officers (unless. the respondent is a RC officer) and senior in rank to the respondent. When the. respondent is a minority, female or special branch, and makes a written request, the board will include a minority, female and officer of the special branch.
Executive Summary: Constant innovation has been the byword for Nike's success. This case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand.
In 1963, Knight co-founded Nike under the name Blue Ribbon Sports with a $500 investment from his former track coach, Bill Bowerman. He made his first sales by going to track meets and selling the shoes from the trunk of his Plymouth Valiant. As of Aug. 4, Forbes estimated his net worth at $23.9 billion.