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Most research can be divided into three different categories; exploratory, descriptive and causal. Each serves a different end purpose and can only be used in certain ways. In the online survey world, mastery of all three can lead to sounder insights and greater quality information.
Define the terms marketing strategy, positioning, and marketing objective. Explain the concept of segmented marketing strategies and describe the alternative strategies by market focus. Describe the alternative marketing strategies by product life cycle (PLC) stage.