All voting members will be RA officers (unless. the respondent is a RC officer) and senior in rank to the respondent. When the. respondent is a minority, female or special branch, and makes a written request, the board will include a minority, female and officer of the special branch.
Executive Summary: Constant innovation has been the byword for Nike's success. This case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand.
Take it from Nike, whoâs success and dominance in the world of sports has thrived on their ability to construct their brand image, visibility, and giving the company logo extremely high value. Nike has created superior value by utilizing celebrity endorsers, such as Michael Jordan, to represent their brand.