Dictionary entry overview: What does laurel wreath mean? â¢ LAUREL WREATH (noun) The noun LAUREL WREATH has 2 senses: 1. an award for winning a championship or commemorating some other event 2. (antiquity) a wreath of laurel foliage worn on the head as an emblem of victory Familiarity information: LAUREL WREATH used as a noun is rare.
Reverse Innovation â Definition and Examples. Reverse Innovation is the strategy of innovating in emerging (or developing) markets and then distributing/marketing these innovations in developed markets. Many companies are developing products in emerging countries like China and India and then distributing them globally.
Definition of reverse innovation. Historically, multinationals innovated in rich countries and sold those products in poor countries. Reverse innovation is doing just the opposite. It is about innovating in poor countries and bringing those products to rich countries. Thanks to the rapid development of populous countries like China and India and the slowing growth of wealthy nations, reverse innovation has become a strategic priority.