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A Strategic Objective is a specific goal that you want to achieve, with a clearly stated outcome and a deadline. It differs from a Focus Area â in that it is specific and measurable, and once completed will be replaced by another, different goal. In other words, it is something that can be tangibly achieved.
Definition: Strategic Intent is a management concepts defined by its authors Hamel and Parahalad ('89) as: an ambitious and compelling dream that energizes; which provides the emotional and intellectual energy for the journey to the future. SI has 3 components: - Sense of Direction.