All voting members will be RA officers (unless. the respondent is a RC officer) and senior in rank to the respondent. When the. respondent is a minority, female or special branch, and makes a written request, the board will include a minority, female and officer of the special branch.
Executive Summary: Constant innovation has been the byword for Nike's success. This case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand.
Throughout its 50-year history, Nike has made waves with its cutting-edge advertisements. Launched in 1988, the ad helped Nike bounce back from a mid-decade slump. Tiger Woods was introduced as a newbie golf pro in 1996 in an in-your-face advertisement.