The concept and characters were initially introduced in two episodes of the CBS series JAG (season eight episodes 20 and 21: Ice Queen and Meltdown). The show, a spin-off from JAG, premiered on September 23, 2003, on CBS.
Source: Chipotle Mexican Grill. Where Taco Bell does beat Chipotle is in terms of price. Prices for Taco Bell's Quesarito range from $1.99 for seasoned beef to $2.99 for steak. Chipotle's Quesarito prices have run from $6.65 to $11. However, Taco Bell has not been able to get Chipotle customers to trade down.
Chipotle: The Definitive Oral History. The builders of a $22 billion burrito empireâthe founder, his father, his college buddies, key execs, and a couple of pig farmersâopen up about how they won the fast-food future. And yes, they dish about McDonald's.hen we brought Chipotle into the Portland DC in 2004, there was one common product that could either be delivered to a Chipotle or a McDonaldâs restaurant: a five-gallon bag of Coca-Cola â the syrup. Thatâs it.