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Elvis wasnât the first to sing in a rock ânâ roll style, so he canât be credited with inventing it. But, his version of this new music became widely popular during the mid-1950s. He spread rock ânâ roll music across the country, making it popular to a wide audience, especially teenagers. In that regard, he was a true innovator.
Elvis Presley was the first major rock star. He popularized so-called rhythm and blues (black music) for the white audience, beginning in the mid-1950s; and for more than tw â¦ o decades, he was an important presence in rock music. Even after his death, people still thought of him as the King of Rock and Roll, for his many hits, and for his influence on the popular culture.