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1 bring credit to the fundraising profession by their public demeanor; 2  encourage colleagues to embrace and practice these ethical principles and standards of professional practice; and.  be aware of codes of ethics promulgated by other professional organizations that serve philanthropy.
Ethics (from the Ancient Greek word ethikos meaning 'theory of living'), is a type of philosophy which attempts to figure out that right versus wrong in any given situation or scenario. In general terms, ethics are practical moral standards that distinguish right from wrong, and give us a guide to living 'moral' lives. These standards might include duties that we should follow, such as fidelity in marriage, or the consequences of our behaviour on others.