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1 bring credit to the fundraising profession by their public demeanor; 2  encourage colleagues to embrace and practice these ethical principles and standards of professional practice; and.  be aware of codes of ethics promulgated by other professional organizations that serve philanthropy.
Utilitarianism. One of the most important ethical theories is Utilitarianism. For utilitarianism, moral duty is to be determined through an assessment of the consequences of an action. In other words, utilitarianism is a consequentialist theory of ethics.