The Johnny team..races at them, one at a time, and vaults atop the row of backs as far forward as he can, shouting, âJohnny on a Pony, one, two, three!â The..object is to cave in the backs of the Pony team..
A strong brand must have following attributes: 1  Relevancy- A strong brand must be relevant. It must meet peopleâs expectations and should perform the way they want it to. 2  Consistency- A consistent brand signifies what the brand stands for and builds customers trust in brand.
If you use the brand name to identify the brand in advertising, all who notice the brand name will know that it is that brand that is advertising. However, if you only use a distinctive asset to identify the brand, and it is not 100% unique and prevalent, there will be some people who see the distinctive asset but donât think of the brand name.