The Johnny team..races at them, one at a time, and vaults atop the row of backs as far forward as he can, shouting, âJohnny on a Pony, one, two, three!â The..object is to cave in the backs of the Pony team..
A strong brand must have following attributes: 1  Relevancy- A strong brand must be relevant. It must meet peopleâs expectations and should perform the way they want it to. 2  Consistency- A consistent brand signifies what the brand stands for and builds customers trust in brand.
Not because the product is a collection of attributes but because those attributes, together with the brandâs image, the service, and many other tangible and intangible factors, create an attractive whole. In some cases, the whole isnât even something that customers know or can say they want.