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1 bring credit to the fundraising profession by their public demeanor; 2  encourage colleagues to embrace and practice these ethical principles and standards of professional practice; and.  be aware of codes of ethics promulgated by other professional organizations that serve philanthropy.
Ethics Defined. Ethics are principles based on doing the right thing. They are the moral values by which an individual or business operates. In theory, a business or individual can act ethically and still attain ultimate success.