The name was first given to 5 or more babies in the year 1880 when it was given to 1,012 new born babies. The highest recorded use of the name Laura was in 1964 with a total of 18,976 babies. (That's a lot of baby Lauras).
Magazine publishers develop publications that will appeal to both readers and advertisers. A fashion magazine publisher, for example, may decide to focus on high-end fashion aimed at wealthy readers who represent an attractive target market for advertisers of luxury goods.
Once a publisher decides a book is going to be published, everything has to be coordinated so that books get out into the market when the company said they would. At a publisher, a managing editor keeps track of what everyone is doing. If you are self-publishing, you'll have to fill that role.