The Johnny team..races at them, one at a time, and vaults atop the row of backs as far forward as he can, shouting, âJohnny on a Pony, one, two, three!â The..object is to cave in the backs of the Pony team..
Brand Attributes Also known as core values, brand attributes represents the essence of the brand. Brand attributes are a set of characteristics that identify the physical, character and personality traits of the brand, similar to the attributes that allow us to consistently identify individuals. Accessible
Not because the product is a collection of attributes but because those attributes, together with the brandâs image, the service, and many other tangible and intangible factors, create an attractive whole. In some cases, the whole isnât even something that customers know or can say they want.