The profit on a particular business is always a function of the amount of units the business sells, times the margin made on each unit, less the marketing expense involved, less the direct overhead. Marketing expenses include things such as advertising, promotions and public relations efforts.
slide 4 of 7. Which Comes First An overall business strategy is outlined in the business plan. Since the marketing plan and marketing strategies are a part of the overall plan, they are included in the business plan. Financiers and lenders can use the marketing plan as a pullout from the business plan.
Difference Between Advertising and Marketing. Although advertising and marketing may be the same in some aspects, there is also a distinctive difference between these two terms. The main goal of both is to enhance consumer awareness of a product or service and to form loyal target customers and increase sales.