The profit on a particular business is always a function of the amount of units the business sells, times the margin made on each unit, less the marketing expense involved, less the direct overhead. Marketing expenses include things such as advertising, promotions and public relations efforts.
slide 4 of 7. Which Comes First An overall business strategy is outlined in the business plan. Since the marketing plan and marketing strategies are a part of the overall plan, they are included in the business plan. Financiers and lenders can use the marketing plan as a pullout from the business plan.
Corporate Strategy vs Business Strategy. Difference between corporate strategy and business strategy is that the corporate strategy is concerned with the overall purpose of the organization while business strategy is concerned about a particular business unit and the way it should be planned to be more competitive in the market.