The profit on a particular business is always a function of the amount of units the business sells, times the margin made on each unit, less the marketing expense involved, less the direct overhead. Marketing expenses include things such as advertising, promotions and public relations efforts.
slide 4 of 7. Which Comes First An overall business strategy is outlined in the business plan. Since the marketing plan and marketing strategies are a part of the overall plan, they are included in the business plan. Financiers and lenders can use the marketing plan as a pullout from the business plan.
1 Start with your business goals: these are the highest-level objectives of the business, or mission statement. 2  Next comes the marketing strategy: the high-level rules that will govern what marketing efforts you focus on.After youâve defined your marketing strategy, you will define the marketing mix: plans for Product, Pricing, Place (Distribution), and Promotion.ne of your strategies may be to focus on building a strong relationship with that influential individual or company. Your marketing strategy is the way you make sure youâre getting the maximum impact from your limited marketing budget and time.