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The 1986 edition of Dr. John Watt's Evaporative Air Conditioning Handbook identifies the origins for modern American evaporative cooling as either from the East Coast or Southwest. In the early 1900s, air washers were invented in the East and air coolers were developed in Southwest (Arizona and California).
Ice, Ice, Baby. A secret technique a lot of homeowners use on their evaporative coolers is adding ice to the water tank in order to increase its cooling capacity. It seems reasonable, ice makes air colder, so adding ice to your cooler should make it colder. In fact, many coolers feature special ice compartments and gel ice packs to help generate this cold air effect. In actual practice, adding ice to your swamp cooler only has a limited effect.