Show more usage examples... You need to know what the wholesale price of any materials are so that you can figure out how much to charge for your product.
Fundamental norms, rules, or values that represent what is desirable and positive for a person, group, organization, or community, and help it in determining the rightfulness or wrongfulness of its actions. Principles are more basic than policy and objectives, and are meant to govern both. See also principle.
A fundamental fact is a fact that is vital, and must be known before secondary assumptions or conclusions can be drawn. When he looked over the business plan, he realized that it was fundamental to the company that the profit margin always outweigh the input costs or he would not be able to sustain the company for long.