Thrombocytopenia can run in families, but you can also get it from many medical conditions. Treating the medical condition may improve ITP. Your body might have fewer platelets because of these causes: Infections. Viral infections, including chickenpox, parvovirus, hepatitis C, Epstein-Barr, and HIV.
Mass market. The mass market is the largest group of end consumers for a specified product. It is the opposite of the term niche market.
Definition of Mass Market. As the name suggests, mass market is a general public market consisting of consumers belonging to various age groups, lifestyles and preferences. If a company manufactures a product which is useful to a variety of consumers across various sectors then it is said to have a mass market appeal.