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1 bring credit to the fundraising profession by their public demeanor; 2  encourage colleagues to embrace and practice these ethical principles and standards of professional practice; and.  be aware of codes of ethics promulgated by other professional organizations that serve philanthropy.
A code of ethics is a set of principles of conduct within an organization that guide decision making and behavior. The purpose of the code is to provide members and other interested persons with guidelines for making ethical choices in the conduct of their work.