The Johnny team..races at them, one at a time, and vaults atop the row of backs as far forward as he can, shouting, âJohnny on a Pony, one, two, three!â The..object is to cave in the backs of the Pony team..
Brand Attributes Also known as core values, brand attributes represents the essence of the brand. Brand attributes are a set of characteristics that identify the physical, character and personality traits of the brand, similar to the attributes that allow us to consistently identify individuals. Accessible
Customers are more likely to purchase a brand if its personality is similar to their own. Examples of traits for the different types of brand personalities:REAKING DOWN 'Brand Personality'. Customers are more likely to purchase a brand if its personality is similar to their own. Examples of traits for the different types of brand personalities: Excitement: carefree, spirited, youthful.