In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising.
A service-level agreement (SLA) is a contract between a service provider and its internal or external customers that documents what services the provider will furnish.
WHAT IS A SERVICE LEVEL AGREEMENT? A service level agreement (SLA) is a contract between a service provider (either internal or external) and the end user that defines the level of service expected from the service provider. SLAs are output-based in that their purpose is specifically to define what the customer will receive.