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1 bring credit to the fundraising profession by their public demeanor; 2  encourage colleagues to embrace and practice these ethical principles and standards of professional practice; and.  be aware of codes of ethics promulgated by other professional organizations that serve philanthropy.
Ethics are the principles and values an individual uses to govern his activities and decisions. In an organization, a code of ethics is a set of principles that guide the organization in its programs, policies and decisions for the business.