The Johnny team..races at them, one at a time, and vaults atop the row of backs as far forward as he can, shouting, âJohnny on a Pony, one, two, three!â The..object is to cave in the backs of the Pony team..
Brand Attributes Also known as core values, brand attributes represents the essence of the brand. Brand attributes are a set of characteristics that identify the physical, character and personality traits of the brand, similar to the attributes that allow us to consistently identify individuals. Accessible
Brand Identity is essentially 'how' a business wants to be perceived by customers. It is through brand identity design that a brand strives to communicate clearly with the target audience. Brand identity is the combined message transmitted via the brand name, logo, style and visuals.he perception formulated by customers is a key concern for every brand. Strategic branding utilises the elements of brand identity design-including brand name, logo, styling and associated visuals-to construct a positive brand image.