Sterling has a leading 8.8% market share in the specialty jeweler market share (highest in the sector). Sterling is a corporate sponsor of St. Jude Children's Research Hospital and holds many fund-raisers for the hospital, always donating all profits made from the fund-raiser.
In psychology, context-dependent memory refers to improved recall of specific episodes or information when the context present at encoding and retrieval are the same. One particularly common example of context-dependence at work occurs when an individual has lost an item (e.g. lost car keys) in an unknown location.
Contextualization is a useful tool when trying to identify the appropriate context(s) behind a communicative event. Viewing context as a process rather than as a static noun gives power to the producers of the communication to create, maintain, and change what contextual factors are relevant to them.