The profit on a particular business is always a function of the amount of units the business sells, times the margin made on each unit, less the marketing expense involved, less the direct overhead. Marketing expenses include things such as advertising, promotions and public relations efforts.
slide 4 of 7. Which Comes First An overall business strategy is outlined in the business plan. Since the marketing plan and marketing strategies are a part of the overall plan, they are included in the business plan. Financiers and lenders can use the marketing plan as a pullout from the business plan.
Unlike marketing orientation where the needs of customers are the main focal point, selling orientation advances past this strategy and choose to bypass customer need entirely. The other difference between marketing orientation and selling orientation is the time elapse of a sale. Marketing orientation strategies may be used in a longer-term sales process. Selling orientation is designed for quick sales.