The Johnny team..races at them, one at a time, and vaults atop the row of backs as far forward as he can, shouting, âJohnny on a Pony, one, two, three!â The..object is to cave in the backs of the Pony team..
Brand Attributes Also known as core values, brand attributes represents the essence of the brand. Brand attributes are a set of characteristics that identify the physical, character and personality traits of the brand, similar to the attributes that allow us to consistently identify individuals. Accessible
The brandâs image, what is known about the brand, is information and associations with the brand stored in your memory. When you see an ad or a yard sign, recognition of the brand leads to the retrieval of these associations from memory. Managing Your Branding Elements to Create a High Equity Brand You create these associations in everything you do â advertising messages, logos, names used, segments served, etc.