The Johnny team..races at them, one at a time, and vaults atop the row of backs as far forward as he can, shouting, âJohnny on a Pony, one, two, three!â The..object is to cave in the backs of the Pony team..
Brand Attributes Also known as core values, brand attributes represents the essence of the brand. Brand attributes are a set of characteristics that identify the physical, character and personality traits of the brand, similar to the attributes that allow us to consistently identify individuals. Accessible
The American Marketing Association defines a brand as âA name, term, design, symbol, or any other feature that identifies one sellerâs good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller.