Relation of body mass index and waist-to-height ratio to cardiovascular disease risk factors in children and adolescents: the Bogalusa Heart Study. Freedman DS, Kahn HS, Mei Z, Grummer-Strawn LM, Dietz WH, Srinivasan SR, Berenson GS. [PubMed-indexed for MEDLINE].
Smelling salts release ammonia (NH3) gas, which triggers an inhalation reflex (that is, causes the muscles that control breathing to work faster) by irritating the mucous membranes of the nose and lungs. Although these hypothetical mechanisms have been discussed, it is likely that smelling salts are not effective.
It can do this because in water, sodium bicarbonate breaks down ultimately into carbonic acid (H2CO3), an unstable acid, which can then react with a base to neutralize it. This ability to neutralize both acids and many bases is why baking soda is so effective at reducing odors.