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Elvis wasnât the first to sing in a rock ânâ roll style, so he canât be credited with inventing it. But, his version of this new music became widely popular during the mid-1950s. He spread rock ânâ roll music across the country, making it popular to a wide audience, especially teenagers. In that regard, he was a true innovator.
The 1968 album Elvis in Memphis was the first LP in nearly a decade in which Presley seemed cognizant of current trends, as he updated his sounds with contemporary compositions and touches of soul to create some reasonably gutsy late-'60s pop/rock.lvis Presley may be the single most important figure in American 20th century popular music. Not necessarily the best, and certainly not the most consistent.