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Elvis wasnât the first to sing in a rock ânâ roll style, so he canât be credited with inventing it. But, his version of this new music became widely popular during the mid-1950s. He spread rock ânâ roll music across the country, making it popular to a wide audience, especially teenagers. In that regard, he was a true innovator.
Richard was originally positioned as a rebellious rock and roll singer in the style of Little Richard and Elvis Presley. With his backing group, The Shadows, Richard dominated the British popular music scene in the pre-Beatles period of the late 1950s to early 1960s.