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1 bring credit to the fundraising profession by their public demeanor; 2  encourage colleagues to embrace and practice these ethical principles and standards of professional practice; and.  be aware of codes of ethics promulgated by other professional organizations that serve philanthropy.
April 4, 2014 by. In their simplest form, ethics are the moral standards you rely on when you make a decision. They define whatâs right and wrong, and outline the kind of behavior that businesses should not engage in. For responsible decision making in a business environment, a good set of ethics is key.