The profit on a particular business is always a function of the amount of units the business sells, times the margin made on each unit, less the marketing expense involved, less the direct overhead. Marketing expenses include things such as advertising, promotions and public relations efforts.
slide 4 of 7. Which Comes First An overall business strategy is outlined in the business plan. Since the marketing plan and marketing strategies are a part of the overall plan, they are included in the business plan. Financiers and lenders can use the marketing plan as a pullout from the business plan.
Whatâs the difference between a Platform Strategy Vs. Business Strategy Vs. Product Strategy? This is a worthy discussion as the three are different but interrelated. A product platform is basically a broad range of products designed based on a common core technology or design and it is sometimes share by competitors. When it is adopted by a number of key players it has become an industry platform and at that point, you starting to lose control of the platform, as the influence will shift to the industry group although you do own some proprietary IPs.