The profit on a particular business is always a function of the amount of units the business sells, times the margin made on each unit, less the marketing expense involved, less the direct overhead. Marketing expenses include things such as advertising, promotions and public relations efforts.
slide 4 of 7. Which Comes First An overall business strategy is outlined in the business plan. Since the marketing plan and marketing strategies are a part of the overall plan, they are included in the business plan. Financiers and lenders can use the marketing plan as a pullout from the business plan.
1 Marketing is the process of getting a product or service from a company to its end customers from product development through to the final sale and post purchase support. 2  To this end, marketing strategy consists of business goals, target customers, marketing strategies, marketing tactics and related metrics. Marketing is the process of getting a product or service from a company to its end customers from product development through to the final sale and post purchase support. 2  To this end, marketing strategy consists of business goals, target customers, marketing strategies, marketing tactics and related metrics.