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1 bring credit to the fundraising profession by their public demeanor; 2  encourage colleagues to embrace and practice these ethical principles and standards of professional practice; and.  be aware of codes of ethics promulgated by other professional organizations that serve philanthropy.
In addition ethics is important because of the following: 1  Satisfying Basic Human Needs: Being fair, honest and ethical is one the basic human needs. Every employee desires to be such himself and to work for an organization that is fair and ethical in its practices.