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1 bring credit to the fundraising profession by their public demeanor; 2  encourage colleagues to embrace and practice these ethical principles and standards of professional practice; and.  be aware of codes of ethics promulgated by other professional organizations that serve philanthropy.
 Ethical standards help to:  Educate members about sound ethical conduct  Provide a mechanism of accountability  Improve professional practice  The ACAâs Code of Ethics is based on Kitchenerâs five moral principles: autonomy, justice, beneficence, nonmaleficence, and fidelity.These codes of ethics and guidelines parallel ACAâs Code of Ethics but speak more directly to the specialty area  Best practice guidelines are not ethics, per se, but do recommend practice standards that professional counselors should strive to uphold.