DEFINITION of 'Consumer Sentiment'. A statistical measurement and economic indicator of the overall health of the economy as determined by consumer opinion.
The Whopper is the signature hamburger product sold by the international fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's. Introduced in 1957, it has undergone several reformulations including resizing and bread changes.
The burger is one of the best known products in the fast food industry; it is so well known that Burger King bills itself as the Home of the Whopper in its advertising and signage. Additionally, the company uses the name in its high-end concept, the BK Whopper Bar.