DEFINITION of 'Consumer Sentiment'. A statistical measurement and economic indicator of the overall health of the economy as determined by consumer opinion.
The Whopper is the signature hamburger product sold by the international fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's. Introduced in 1957, it has undergone several reformulations including resizing and bread changes.
By 1961, the rechristened Burger King and its signature burger the Whopper had begun to spread across the United States. In 1967, the Pillsbury Company bought Burger King Corporation for $18 million, and with the baking company's capital behind it, by the late 1970s, Burger King was able to grow to become America's second-largest burger chain, behind McDonald's.