Related Terms. Result of efforts to make a product or brand stand out as a provider of unique value to customers in comparison with its competitors. The company decided to lower its prices and hoped the cost differentiation would lure some customers away from their competitors. 24 people found this helpful.
Business process mapping takes a specific objective and helps to measure and compare that objective alongside the entire organization's objectives to make sure that all processes are aligned with the company's values and capabilities.his is a prime example of how process mapping can be used in any situation/process in order to understand all of the different parts so that we can complete the process with a better understanding for more efficiency.
Process Mapping is the technique of using flowcharts to illustrate the flow of a process, proceeding. from the most macro perspective to the level of detail required to identify opportunities for. improvement. Process mapping focuses on the work rather than on job titles or hierarchy. Why Use It? To allow a team or individual to identify the actual flow or sequence of events in a process that any product or service follows. Process maps can be applied to anything from the travels of an invoice or the flow of materials, to the steps in making a sale or servicing a product.