QuickMBA / Marketing / Marketing Research. Managers need information in order to introduce products and services that create value in the mind of the customer. But the perception of value is a subjective one, and what customers value this year may be quite different from what they value next year.
Amazon River. The Amazon River, usually abbreviated to Amazon (US: /ËÃ¦mÉzÉn/ or UK: /ËÃ¦mÉzÉn/; Spanish and Portuguese: Amazonas), in South America is the largest river by discharge volume of water in the world and according to some authors, the longest in length.
This entire area is often referred to as the Amazon Basin. The Amazon River begins with streams in the Andes Mountains in Peru and flows into the Atlantic Ocean about 4,000 miles (6,437 km) away. The Amazon River and its watershed encompass an area of 2,720,000 square miles (7,050,000 sq km). This area includes the largest tropical rainforest in the world-the Amazon Rainforest. In addition parts of the Amazon Basin also include grassland and savannah landscapes.