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A relevant market is a market that is determined by a company's direct competition. The main situations in which a relevant market...
Let's review. Companies typically review market size and market share as they contemplate expansions, contractions, acquisitions, or liquidations of branches of their company. Market size is a measurement of the total volume of a given market. For now, think of market size in terms of a pie chart (think of a circle). The entirety of the circle represents the market size. Market share represents a company's allocation in the total market size.