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Business analytics is a methodology or tool which helps decision makers to make a well thought and researched decision. The article discusses in detail about the application, importance and scope of business analytics.
Data analytics is primarily conducted in business-to-consumer (B2C) applications. Global organizations collect and analyze data associated with customers, business processes, market economics or practical experience. Data is categorized, stored and analyzed to study purchasing trends and patterns. Evolving data facilitates thorough decision-making.