Related Terms. Result of efforts to make a product or brand stand out as a provider of unique value to customers in comparison with its competitors. The company decided to lower its prices and hoped the cost differentiation would lure some customers away from their competitors. 24 people found this helpful.
Business process mapping takes a specific objective and helps to measure and compare that objective alongside the entire organization's objectives to make sure that all processes are aligned with the company's values and capabilities.his is a prime example of how process mapping can be used in any situation/process in order to understand all of the different parts so that we can complete the process with a better understanding for more efficiency.
For example, a company such as a hotel chain might utilize process mapping to see if management interaction with staff is effective or if guests are satisfied with their experience at the hotel. A general definition of process mapping is an analysis of the details of the process to see whether or not it is effective.Step 1. Establish the boundaries of the activity or activities that you want to examine. In other words, identify the process that you are analyzing, and explain why.iscover the steps to developing a process. steps image by green308 from Fotolia.com. A process map is essentially a breakdown of a process to determine how it flows and, ultimately, how effective it is.