Medicare is an insurance program. Medical bills are paid from trust funds which those covered have paid into. It serves people over 65 primarily, whatever their income; and serves younger disabled people and dialysis patients. Patients pay part of costs through deductibles for hospital and other costs. Small monthly premiums are required for non-hospital coverage. Medicare is a federal program.
Product branding, on the other hand, is a marketing strategy wherein a business promotes and markets an individual product without the company name being front and center in the advertising campaigns or even on the product labeling.
Branding is the use of a name, term, symbol or design to give a product a unique identity in the marketplace.Marketers have three major strategic options: manufacturer branding vs. private labels; individual branding vs. family brands; and co-branding.o-branding is a strategy that links two existing brand names to create an identity for a new product. There are three variations of this approach. Ingredient branding is when one product is integral to the other, like an ice cream brand blended with a well-known liquor.