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A relevant market is a market that is determined by a company's direct competition. The main situations in which a relevant market...
The macro marketing environment takes into account all factors that can influence an organisation, but are outside of their control. There are six major macro marketing environment forces to deal with (PESTLE): political, economic, socio-cultural, technological, legal and environmental.ey steps in environmental analysis of the macro marketing environment; 1  Audit of environmental influences. 2  Assessment of the nature of the environment. 3  Identification of the key environmental forces. 4  Identification of the competitive position.