DEFINITION of 'Consumer Sentiment'. A statistical measurement and economic indicator of the overall health of the economy as determined by consumer opinion.
The Whopper is the signature hamburger product sold by the international fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's. Introduced in 1957, it has undergone several reformulations including resizing and bread changes.
Burger King Franchise. In 1954, James McLamore and David Edgerton opened the first Burger King restaurant in Miami; selling 18 cent broiled hamburgers and milkshakes. Three years later, the company's signature Whopper was introduced, selling for 37 cents a piece.