Medicare is an insurance program. Medical bills are paid from trust funds which those covered have paid into. It serves people over 65 primarily, whatever their income; and serves younger disabled people and dialysis patients. Patients pay part of costs through deductibles for hospital and other costs. Small monthly premiums are required for non-hospital coverage. Medicare is a federal program.
Product branding, on the other hand, is a marketing strategy wherein a business promotes and markets an individual product without the company name being front and center in the advertising campaigns or even on the product labeling.
A brand isnât a just product either. A brand is a distinct entity that lives outside of the product or the consumer need. Itâs everything that an organization stands for and how it expresses that. It is the sum of every interaction people have with the entity, organization, or person.