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Fanny Farmer was started in Rochester, New York by Frank O'Connor in 1919 and grew to over 400 stores before being bought and consolidated. The company was named in honor of culinary expert Fannie Farmer, who had died four years earlier; she had nothing to do with the candy stores, and her recipes were not being used.
The publication of Fannie Farmer's 1896 cookbook, The Boston Cooking-School Cook Book, was an event in cooking history and in making domestic life a bit easier for family cooks, most of whom were women: she included very specific and accurate measurements. Before that cookbook, ingredient lists were estimates.