Definition of ground for Students. 1 : the surface of the earth Leaves fell to the ground. 2 : 2soil 1, earth The beans themselves popped out of the ground. â Laura Ingalls Wilder, Little House on the Prairie. 3 : the bottom of a body of water The boat struck ground.
If you would like to use and cite my work on this subject, this is the best way to go. The term ethnography has come to be equated with virtually any qualitative research project where the intent is to provide a detailed, in-depth description of everyday life and practice.
That is, we can study the culture of a business or defined group (e.g., a Rotary club). Ethnography is an extremely broad area with a great variety of practitioners and methods. However, the most common ethnographic approach is participant observation as a part of field research. The ethnographer becomes immersed in the culture as an active participant and records extensive field notes.