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A relevant market is a market that is determined by a company's direct competition. The main situations in which a relevant market...
How to Size an Emerging Market in Your Business Plan. In developing their professional business plans, companies of all sizes face the challenge of determining the size of their markets. To begin, companies must present the size of their relevant market in their plans. The relevant market equals the company's sales if it were to capture 100% of its specific niche of the market. Conversely, stating that you were competing in the $1 trillion U.S. healthcare market, for example, is a telltale sign of a poorly reasoned business plan, as there is no company that could reap $1 trillion in healthcare sales.