Related Terms. Result of efforts to make a product or brand stand out as a provider of unique value to customers in comparison with its competitors. The company decided to lower its prices and hoped the cost differentiation would lure some customers away from their competitors. 24 people found this helpful.
Business process mapping takes a specific objective and helps to measure and compare that objective alongside the entire organization's objectives to make sure that all processes are aligned with the company's values and capabilities.his is a prime example of how process mapping can be used in any situation/process in order to understand all of the different parts so that we can complete the process with a better understanding for more efficiency.
Qualification bridges the two practices of business value mapping and sales process mapping. Business value mapping helps you identify what value you deliver to people in various functions in customer organizations. Qualification criteria enable you identify who in the marketplace would want that value.Sales process mapping shows you how to do business with those people. Sales process mapping incorporates and benefits from the qualification criteria you develop with the help of this guide book.usiness value mapping helps you identify what value you deliver to people in various functions in customer organizations. Qualification criteria enable you identify who in the marketplace would want that value. Sales process mapping shows you how to do business with those people.