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The great thing about incorporating the bench press into your workouts is that you will develop upper body strength, power, and massive amounts of muscle on your chest and triceps. But, with most good things, if you do them too much or the wrong way, the outcome that you are hoping for, will not be what you get.
The best reason to bench press isn't necessarily to build purty pecs but for hormonal release. Big bang movements like the bench press increase Testosterone and growth hormone concentrations, which will help hypertrophy everything, not just your chest and triceps. So if the goal is to grow, then bench. But if you also wish to target the muscle fibers of the pecs more directly, here's a few other suggestions.