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Business analytics is a methodology or tool which helps decision makers to make a well thought and researched decision. The article discusses in detail about the application, importance and scope of business analytics.
business analytics (BA) Analytics: Empower Line of Business Users and Data Scientists with One Tool âTIBCO Software Inc. Business analytics (BA) is the practice of iterative, methodical exploration of an organization's data, with an emphasis on statistical analysis. Business analytics is used by companies committed to data-driven decision-making.