Related Terms. Result of efforts to make a product or brand stand out as a provider of unique value to customers in comparison with its competitors. The company decided to lower its prices and hoped the cost differentiation would lure some customers away from their competitors. 24 people found this helpful.
Business process mapping takes a specific objective and helps to measure and compare that objective alongside the entire organization's objectives to make sure that all processes are aligned with the company's values and capabilities.his is a prime example of how process mapping can be used in any situation/process in order to understand all of the different parts so that we can complete the process with a better understanding for more efficiency.
As we are using Mind Pad in our business, we do create some business schemes that allows to understand better our processes (we are using process mapping technique). This is a screenshot of our process map, that in simple way describe software development and marketing process. We used some ideas to create this scheme.  1 D and M letters meaning Development and Marketing cycles. 2  We used ideas that we discussed in Frame Title article.