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Business analytics is a methodology or tool which helps decision makers to make a well thought and researched decision. The article discusses in detail about the application, importance and scope of business analytics.
A common application of business analytics is portfolio analysis. In this, a bank or lending agency has a collection of accounts of varying value and risk. The accounts may differ by the social status (wealthy, middle-class, poor, etc.) of the holder, the geographical location, its net value, and many other factors.