QuickMBA / Marketing / Marketing Research. Managers need information in order to introduce products and services that create value in the mind of the customer. But the perception of value is a subjective one, and what customers value this year may be quite different from what they value next year.
Amazon River. The Amazon River, usually abbreviated to Amazon (US: /ËÃ¦mÉzÉn/ or UK: /ËÃ¦mÉzÉn/; Spanish and Portuguese: Amazonas), in South America is the largest river by discharge volume of water in the world and according to some authors, the longest in length.
The Amazon is the mightiest river in South America. It carries more water than any other river. It is about 4,000 miles (6,400 kilometers) long. Only the Nile River in Africa is longer. The greatest river of South America, the Amazon is also the worldâs largest river in water volume and the area of its drainage basin. Together with its tributaries the river drains an area of 2,722,000 square miles (7,050,000 square kilometers)-roughly one third of the continent.