QuickMBA / Marketing / Marketing Research. Managers need information in order to introduce products and services that create value in the mind of the customer. But the perception of value is a subjective one, and what customers value this year may be quite different from what they value next year.
Amazon River. The Amazon River, usually abbreviated to Amazon (US: /ËÃ¦mÉzÉn/ or UK: /ËÃ¦mÉzÉn/; Spanish and Portuguese: Amazonas), in South America is the largest river by discharge volume of water in the world and according to some authors, the longest in length.
The Amazon River is Brazil's longest river and the second-longest river in the world. It covers 3,218 kilometers (2,000 miles) within the country of Brazil, but it has a total length of about 6,570 kilometers (4,080 miles). It starts in Peru and flows through Colombia and Brazil before reaching the Atlantic Ocean.