Definition of ground for Students. 1 : the surface of the earth Leaves fell to the ground. 2 : 2soil 1, earth The beans themselves popped out of the ground. â Laura Ingalls Wilder, Little House on the Prairie. 3 : the bottom of a body of water The boat struck ground.
If you would like to use and cite my work on this subject, this is the best way to go. The term ethnography has come to be equated with virtually any qualitative research project where the intent is to provide a detailed, in-depth description of everyday life and practice.
Ethnographic research is a qualitative method where researchers observe and/or interact with a studyâs participants in their real-life environment. Ethnography was popularised by anthropology, but is used across a wide range of social sciences. Within the field of usability, user-centred design and service design, ethnography is used to support a designerâs deeper understanding of the design problem â including the relevant domain, audience(s), processes, goals and context(s) of use.