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The all-cash acquisition represents an 85 percent premium over aQuantiveâs closing price of $35.87 yesterday, underscoring just how critical Microsoft believes the deal is to its troubled efforts to become a major force in the fast-growing online advertising business.
Microsoft to Buy Online Ad Company. said today that it would buy the online advertising company aQuantive for $66.50 a share, or approximately $6 billion. It is Microsoftâs largest acquisition ever, and the latest in a flurry of deals for online advertising firms by big Internet and media companies.