Medicare is an insurance program. Medical bills are paid from trust funds which those covered have paid into. It serves people over 65 primarily, whatever their income; and serves younger disabled people and dialysis patients. Patients pay part of costs through deductibles for hospital and other costs. Small monthly premiums are required for non-hospital coverage. Medicare is a federal program.
Product branding, on the other hand, is a marketing strategy wherein a business promotes and markets an individual product without the company name being front and center in the advertising campaigns or even on the product labeling.
A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. A combination of one or more of those distinguishing factors can be utilized to create a brand identity.