Related Terms. Result of efforts to make a product or brand stand out as a provider of unique value to customers in comparison with its competitors. The company decided to lower its prices and hoped the cost differentiation would lure some customers away from their competitors. 24 people found this helpful.
Business process mapping takes a specific objective and helps to measure and compare that objective alongside the entire organization's objectives to make sure that all processes are aligned with the company's values and capabilities.his is a prime example of how process mapping can be used in any situation/process in order to understand all of the different parts so that we can complete the process with a better understanding for more efficiency.
Perceptual maps are an important element in determining marketing strategy for your firm. First, what are perceptual maps. According to Wikipedia, Perceptual mapping is a graphics technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers.Typically the position of a product, product line, brand, or company is displayed relative to their competition.ow to Build Perceptual Maps. by Angela Hausman. Perceptual mapping is a graphics technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition.