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Marmot is an outdoor clothing and sporting goods company founded in 1974 as Marmot Mountain Works. The company was founded in Grand Junction, Colorado by local resident Tom Boyce and two University of California, Santa Cruz students, David Huntley and Eric Reynolds, who shared the common goal of making their own mountaineering equipment.
The common American species ({Marmota monax}) is the {woodchuck} (also called {groundhog}), but the name marmot is usually used only for the western variety. [1913 Webster +PJC] 2. Any one of several species of ground squirrels or gophers of the genus {Spermophilus}; also, the prairie dog.