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Marmot is an outdoor clothing and sporting goods company founded in 1974 as Marmot Mountain Works. The company was founded in Grand Junction, Colorado by local resident Tom Boyce and two University of California, Santa Cruz students, David Huntley and Eric Reynolds, who shared the common goal of making their own mountaineering equipment.
Alpine marmots live at heights between 800 and 3,200 metres in the Alps, Carpathians, Tatras, the Pyrenees and Northern Apennines in Italy. They were reintroduced with success in the Pyrenees in 1948, where the alpine marmot had disappeared at end of the Pleistocene epoch.