Selected References. 1  Paul C.W. Davies and J.R. Brown, The Ghost in the Atom: A Discussion of the Mysteries of Quantum Physics (1999). 2  Albert Einstein, The Theory of Relativity and Other Essays (1950). 3  Karl W. Giberson and Francis S. Collins, The Language of Science and Faith: Straight Answers to Genuine Questions (2011).
Some of the most important scope of marketing are as follows: 1. Goods 2. Services 3. Events 4. Experiences 5. Persons 6. Places 7. Properties 8. Organizations 9. Information 10.
Marketing is the study and management of exchange relationships.[1][2] The American Marketing Association has defined marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. [3]