Selected References. 1  Paul C.W. Davies and J.R. Brown, The Ghost in the Atom: A Discussion of the Mysteries of Quantum Physics (1999). 2  Albert Einstein, The Theory of Relativity and Other Essays (1950). 3  Karl W. Giberson and Francis S. Collins, The Language of Science and Faith: Straight Answers to Genuine Questions (2011).
Some of the most important scope of marketing are as follows: 1. Goods 2. Services 3. Events 4. Experiences 5. Persons 6. Places 7. Properties 8. Organizations 9. Information 10.
Marketing is a broad business function that includes product research and development, merchandising and distribution processes and pricing, as well as communication or promotion. The communication mix refers to specific methods used to promote the company or its products to targeted customers. Some depictions of the promotional mix include five elements, while others add a sixth -- event sponsorship.