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There are four types of marketing communication, including advertising, public relations, and sales promotions. Being the most powerful device of marketing communication, advertising offers an extended reach to audience and high frequency of message delivery.
Introduction. Strategic communication is an umbrella term to describe the activities of disciplines including public relations, management communication, and advertising. However, strategic communication is also increasingly recognized as a developing subfield within communication.efines strategic communication as âthe purposeful use of communication by an organization to fulfill its mission.â Identifies key concepts, including audience analysis, goal setting, and message strategy.