A hot flash is a brief feeling of intense warmth and sweating. Hot flashes commonly occur in women around the time of menopause. Researchers do not know exactly what causes hot flashes. Current theories suggest hot flashes are due to a menopause-related drop in the body's level of female hormones called estrogens. This drop affects the hypothalamus, an area of the brain that regulates body temperature.
Consider this: A newspaper ad is only good for a day and a television commercial only lasts about thirty seconds. But a billboard ad is working for you twenty-four hours a day, seven days a week. The cost of billboard advertising ranges from about $700 to $2,500 a month. At that rate, ten billboards could run as much as $25,000 per month. That sounds like a lot of money, until you realize that a full-page ad running for one day in a major newspaper costs about the same. Advances in technology have also contributed to billboard advertising's cost efficiency.
Local television stations typically charge from $200 to $1,500 to create a 30-second commercial. National commercials produced by an advertising agency cost far more, averaging $342,000 for a 30-second spot in 2008, according to the American Association of Advertising Agencies. National Spots National advertising commercials are beyond the budget of most small companies, especially during popular televised events such as the Super Bowl. According to Time, the 30-second commercials that ran during the 2011 Super Bowl cost an average of $3.5 million per spot. Popular television programs such as American Idol pull in approximately $475,000 per 30-second spot, according to AdWeek.