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Whereas a logo is a part of your brand strategy, a logo is not a brand. Businesses should have a logo and that logo should be placed everywhere, but this is not your brand.While having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.hile having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.
The difference between a brand and a label. In brands we make a very clear distinction between brands and labels. Hereâs how I see it: The difference between a brand and a label is that a brand leads, while a label follows you around.Thatâs right: brands lead.Brands create opportunities for customers and lead them toward qualitatively better lives.ereâs how I see it: The difference between a brand and a label is that a brand leads, while a label follows you around. Thatâs right: brands lead. Brands create opportunities for customers and lead them toward qualitatively better lives.