In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses. Here are the top six reasons why customer satisfaction is so important:
1 When the price elasticity of demand for a good is unit (or unitary) elastic (E d = 1), the percentage change in quantity is equal to that in price, so a change in price will not affect total revenue.2  When the price elasticity of demand for a good is relatively elastic d. When the price elasticity of demand for a good is relatively elastic d. 2  When the price elasticity of demand for a good is perfectly elastic (E d is â â), any increase in the price, no matter how small, will cause demand for the good to drop to zero. 3  Hence, when the price is raised, the total revenue falls to zero.
An Increase in the Quantity Supplied. The Quantity Supplied is an amount at a given price while Supply is the entire relationship between the various Quantities Supplied at a variety of prices. When the price increases from P1 to P2, the quantity supplied increases from Q1 to Q2. Changing the price leads to changes in the quantity supplied. Paying extra for overtime is a way to increase the quantity supplied. Supply is the relationship between Prices and Quantities Supplied.