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Whereas a logo is a part of your brand strategy, a logo is not a brand. Businesses should have a logo and that logo should be placed everywhere, but this is not your brand.While having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.hile having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.
The brand mark is a design element, such as a symbol (e.g., Nike swoosh ), logo (e.g., Yahoo! graphic), a character (e.g., Keebler elves) or even a sound (e.g., Intel inside sound), that provides visual or auditory recognition for the product. Cite: Brand Names and Brand Marks (2017).