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There are four types of marketing communication, including advertising, public relations, and sales promotions. Being the most powerful device of marketing communication, advertising offers an extended reach to audience and high frequency of message delivery.
Integrated marketing communications helps improve campaign results. Stockbyte/Stockbyte/Getty Images. Integrated marketing communications is an approach to planning communications that gives your small business the potential to get better results from your campaigns and reduce marketing costs.n the traditional approach to marketing communications, businesses and their agencies plan separate campaigns for advertising, press relations, direct marketing and sales promotions. Integrated campaigns use the same communication tools to reinforce each other and improve marketing effectiveness.