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Whereas a logo is a part of your brand strategy, a logo is not a brand. Businesses should have a logo and that logo should be placed everywhere, but this is not your brand.While having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.hile having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.
What is a brand story? A brand story is more than content and a narrative. The story goes beyond whatâs written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers. Your story isnât just what you tell people itâs also what they believe about you based on the signals your brand sends.