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The Broadway Theatre (formerly Universal's Colony Theatre, B.S. Moss' Broadway Theatre, Earl Carroll's Broadway Theatre, and CinÃ© Roma) is a Broadway theatre located in midtown Manhattan. It has a large seating capacity of 1,761, and unlike most Broadway theaters, it is actually located on Broadway, at number 1681.
Theatres did not arrive in the Times Square area until the early 1900s, and the Broadway theatres did not consolidate there until a large number of theatres were built around the square in the 1920s and 1930s. Broadway's first long-run musical was a 50-performance hit called The Elves in 1857.