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There are four types of marketing communication, including advertising, public relations, and sales promotions. Being the most powerful device of marketing communication, advertising offers an extended reach to audience and high frequency of message delivery.
Marketing communications is the promotion part of the marketing mix or the four Ps: price, place, promotion, and product. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication.nother channel for direct digital marketing is in-product communication (also: in-product marketing), which delivers marketing content directly to a user's internet-connected device or software application.