Buffalo Bob started a radio show with a character named Elmer. The show was so popular his agent and NBC executives suggested that Buffalo Bob should develop a TV show. On 17 December, 1947, Buffalo Bob launched the 'Puppet Playhouse'. Within a week the show's name was changed to 'The Howdy Doody Show'.
However, usually most of the ATP is generated by oxidative phosphorylation in aerobic or anaerobic respiration. Substrate-level phosphorylation serves as fast source of ATP independent of external electron acceptors and respiration.
Oxygen is NOT needed to produce ATP. This is only true for Oxidative Phosphorylation. Substrate Level Phosphorylation does not require ATP at all. While ATP can be produced without oxygen via a process called anaerobic respiration, aerobic respiration is a much more efficient means of ATP production.