Contracts are promises that the law will enforce. The law provides remedies if a promise is breached or recognizes the performance of a promise as a duty. Contracts arise when a duty does or may come into existence, because of a promise made by one of the parties.
Marketing Management. Marketing orientation is defined as the implementation or completion of a marketing concept that essentially caters to the customers. The term is otherwise known as marketing concept or consumer focus.With marketing orientation, a business revolves its strategic decisions around the wants and needs of the target market, including potential customers.arketing orientation has three common alternatives which can be adopted by a company and these are sales orientation, product orientation, and production orientation. Product Orientation. As the term clearly implies, a business organization that makes use of product orientation primarily focuses on product quality.
Therefore relationship marketing is a strategy where the management of interactions, relationships and networks. are fundamental issues (Ndubisi, 2007).This is achieved by a mutual symbiosis and fulfillment of promises. (Ndubisi, 2003; Ndubisi and Wah, 2005).