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Fire-Grilling Instead of Flame-Broiling at Burger King. Bradley D. Blum, the chief executive, laid out his plan on Thursday in Dallas at the company's annual meeting with its franchisees. Mr. Blum was named chief executive of the Burger King Corporation in December to try to reverse several years of declining sales.
One ambitious franchise in Garwood, New Jersey is responding by serving a few breakfast menu items all day. The location is across from McDonald's. This Burger King's all-day breakfast menu includes croissants, muffins, French toast, hash browns, and a breakfast platter, according to ABC News.Last year, Burger King decided to enter the fast-food breakfast wars by offering its burgers at breakfast as part of its morning menu.In addition to this exclusive location feeling the pressure of McDonald's all-day breakfast, all Burger King locations are lowering prices on some items.he location is across from McDonald's. This Burger King's all-day breakfast menu includes croissants, muffins, French toast, hash browns, and a breakfast platter, according to ABC News.