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Fire-Grilling Instead of Flame-Broiling at Burger King. Bradley D. Blum, the chief executive, laid out his plan on Thursday in Dallas at the company's annual meeting with its franchisees. Mr. Blum was named chief executive of the Burger King Corporation in December to try to reverse several years of declining sales.
Burger King Logo. Burger King, often abbreviated as BK, is one of the most popular fast food chains in the world. Originally founded in 1953 as âInsta Burger Kingâ in Jacksonville, Florida, the company was acquired by David Edgerton and James McLamore in 1954.