Buffalo Bob started a radio show with a character named Elmer. The show was so popular his agent and NBC executives suggested that Buffalo Bob should develop a TV show. On 17 December, 1947, Buffalo Bob launched the 'Puppet Playhouse'. Within a week the show's name was changed to 'The Howdy Doody Show'.
However, usually most of the ATP is generated by oxidative phosphorylation in aerobic or anaerobic respiration. Substrate-level phosphorylation serves as fast source of ATP independent of external electron acceptors and respiration.
1) Substrate level phosphorylationâ involves phosphorylation of ADP to form ATP at the expense of the energy of the parent substrate molecule without involving the electron transport chain. Substrate is a high energy compound as compared to the product, the surplus energy is used for ATP formation.