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Fire-Grilling Instead of Flame-Broiling at Burger King. Bradley D. Blum, the chief executive, laid out his plan on Thursday in Dallas at the company's annual meeting with its franchisees. Mr. Blum was named chief executive of the Burger King Corporation in December to try to reverse several years of declining sales.
Burger King admits it has been selling beef burgers and Whoppers containing horsemeat. 1  Fast food chain has faced allegations of orchestrating a cover-up. 2  Fast food chain had earlier assured its products were not involved. 3  Processing company Silvercrest has been using non-approved ingredients.