Acme Smoked Fish is the countyâs largest producer and distributor of smoked salmon, whitefish, herring, and other salty, fishy delicacies. If youâre getting lox on a bagel with cream cheese in the U.S., thereâs a good chance it came from Acme.
The removal of an unpleasant reinforcer can also strengthen behavior. This is known as negative reinforcement because it is the removal of an adverse stimulus which is ârewardingâ to the animal or person. Negative reinforcement strengthens behavior because it stops or removes an unpleasant experience.
Behaviorism emphasize the role of environmental factors in influencing behavior, to the near exclusion of innate of inherited factors. This amounts essentially to a focus on learning. We learn new behavior through classical or operant conditioning (collectively known as 'learning theory').