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Fire-Grilling Instead of Flame-Broiling at Burger King. Bradley D. Blum, the chief executive, laid out his plan on Thursday in Dallas at the company's annual meeting with its franchisees. Mr. Blum was named chief executive of the Burger King Corporation in December to try to reverse several years of declining sales.
The burger is one of the best known products in the fast food industry; it is so well known that Burger King bills itself as the Home of the Whopper in its advertising and signage. Additionally, the company uses the name in its high-end concept, the BK Whopper Bar.