Buffalo Bob started a radio show with a character named Elmer. The show was so popular his agent and NBC executives suggested that Buffalo Bob should develop a TV show. On 17 December, 1947, Buffalo Bob launched the 'Puppet Playhouse'. Within a week the show's name was changed to 'The Howdy Doody Show'.
However, usually most of the ATP is generated by oxidative phosphorylation in aerobic or anaerobic respiration. Substrate-level phosphorylation serves as fast source of ATP independent of external electron acceptors and respiration.
9.4). Substrate level phosphorylation involves a substrate molecule directly passing a phosphate molecule to ADP. (Fig 9.7) Oxidative phosphorylation involves Redox reactions indirectly providing energy that will then be used to drive the endergonic phosphorylation of ADP to ATP.