Contracts are promises that the law will enforce. The law provides remedies if a promise is breached or recognizes the performance of a promise as a duty. Contracts arise when a duty does or may come into existence, because of a promise made by one of the parties.
Marketing Management. Marketing orientation is defined as the implementation or completion of a marketing concept that essentially caters to the customers. The term is otherwise known as marketing concept or consumer focus.With marketing orientation, a business revolves its strategic decisions around the wants and needs of the target market, including potential customers.arketing orientation has three common alternatives which can be adopted by a company and these are sales orientation, product orientation, and production orientation. Product Orientation. As the term clearly implies, a business organization that makes use of product orientation primarily focuses on product quality.
The marketing concept and philosophy is one of the simplest ideas in marketing, and at the same time, it is also one of the most important marketing philosophies.