Buffalo Bob started a radio show with a character named Elmer. The show was so popular his agent and NBC executives suggested that Buffalo Bob should develop a TV show. On 17 December, 1947, Buffalo Bob launched the 'Puppet Playhouse'. Within a week the show's name was changed to 'The Howdy Doody Show'.
However, usually most of the ATP is generated by oxidative phosphorylation in aerobic or anaerobic respiration. Substrate-level phosphorylation serves as fast source of ATP independent of external electron acceptors and respiration.
The theoretical maximum yield of ATP through oxidation of one molecule of glucose in glycolysis, citric acid cycle, and oxidative phosphorylation is 38 (assuming 3 molar equivalents of ATP per equivalent NADH and 2 ATP per FADH 2). In eukaryotes, two equivalents of NADH are generated in glycolysis, which takes place in the cytoplasm.