Buffalo Bob started a radio show with a character named Elmer. The show was so popular his agent and NBC executives suggested that Buffalo Bob should develop a TV show. On 17 December, 1947, Buffalo Bob launched the 'Puppet Playhouse'. Within a week the show's name was changed to 'The Howdy Doody Show'.
However, usually most of the ATP is generated by oxidative phosphorylation in aerobic or anaerobic respiration. Substrate-level phosphorylation serves as fast source of ATP independent of external electron acceptors and respiration.
Unlike oxidative phosphorylation, oxidation and phosphorylation are not coupled in the process of substrate-level phosphorylation, although both types of phosphorylation result in the formation of ATP, and reactive intermediates are most often gained in course of oxidation processes in catabolism.