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Felonius Gru is the protagonist of Despicable Me, Despicable Me 2 and a minor character in Minions often referred to by his surname Gru, was formerly a supervillain and jelly manufacturer, and is now a consultant for the Anti-Villain League.
Gru made the Minion movie to make morale higher in the minions that are working for him. Since they are genetically made they may have serious questions about life and what it means to be alive and what their purpose is. Gru's film puts all those questions aside by giving them a definitive answer: you were created to serve me. This also elevates Gru's reputation among the minions because it shows that he is the greatest living villain and that's why the work for him.