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Fire-Grilling Instead of Flame-Broiling at Burger King. Bradley D. Blum, the chief executive, laid out his plan on Thursday in Dallas at the company's annual meeting with its franchisees. Mr. Blum was named chief executive of the Burger King Corporation in December to try to reverse several years of declining sales.
Burger King Franchise. Burger King is a giant in the fast food industry, selling hamburgers, chicken, fries, onion rings, soft drinks, and desserts. Beyond the standard fare, Burger King also offers breakfast items, salads, combo meals, and kidsâ meals, which can be purchased and enjoyed in-store or via a drive-through.