In pituitary apoplexy, the main initial problem is a lack of secretion of adrenocorticotropic hormone (ACTH, corticotropin), which stimulates the secretion of cortisol by the adrenal gland. This occurs in 70% of those with pituitary apoplexy.
DEFINITION of 'Net Present Value Rule'. A rule stating that an investment should be accepted if its net present value is greater than zero and rejected otherwise.According to the theory of net present value (NPV), participating in a positive NPV project will increase firm or shareholder wealth. rule stating that an investment should be accepted if its net present value is greater than zero and rejected otherwise.
Businesses that use advertising agencies to help create and buy media advertisements are often charged a gross price that is 15 percent higher than the net rate. The difference represents the agency's commission in the purchasing and placing of the ad. Prices on advertising rate cards are often represented in both gross and net costs. Small businesses seeking to purchase advertising space on their own can sometimes negotiate a net price. Net Versus Gross Rates