The main reason for a person to read Genre Fiction is for entertainment, for a riveting story, an escape from reality. Literary Fiction separates itself from Genre because it is not about escaping from reality, instead, it provides a means to better understand the world and delivers real emotional responses.
Apple's share price at the time of this writing of $128.50, the stock is trading at a 28% margin of safety to the fair value of the stock when using a 10% discount rate for calculating the present value of future cash flows.
Whether Apple shares do the same after the iPhone 7 launch is yet to be seen. Wall Street analysts seem to think the stock will hit $123.76 within 12 months, a 17% upside to the stock's current price. The stock is down nearly 2% this year.