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But according to Time Warner, most of those subscriber gains for HBO and Cinemax in the U.S. were not ârevenue-producing,â meaning the pay-TV affiliates kept 100% of the fees from subscribers for those services. As of the third quarter, HBO had 29.2 million U.S subs and Cinemax had 13.6 million, according to SNL Kagan.
To put this in context, look at Netflix's corresponding numbers from its second quarter shareholder letter (.pdf). Netflix had 24.59 million U.S. subscribers at the end of the second quarter (and only about a million more everywhere else). The company began 2009 with 10 million subscribers, and for two years has shown year-over-year subscriber growth between 26 percent and 64 percent, with profits to match.