Launching a new product or service isnât what is used to be. In the good old days, you could hire a PR agency to craft a press release and set up a press tour.
But if you touch lava at all you will be very badly burnt. Yes you will die if you are exposed to it for any amount of time.
You get burned, because lava has a really high temperature. Now if you touch it through an insulator, it's still really hot but you might not get burned if you pull away fast enough. The lava is kind of viscous, so it'd be like stepping on really springy play dough. Really hot springy play dough.