Launching a new product or service isnât what is used to be. In the good old days, you could hire a PR agency to craft a press release and set up a press tour.
But if you touch lava at all you will be very badly burnt. Yes you will die if you are exposed to it for any amount of time.
When lava first breaks through the surface of the Earth, it is an extremely hot liquid. On average, fresh lava can be between 1,300Â° F and 2,200Â° F! Depending on its exact temperature, fresh lava usually glows either orange/red (cooler) or white (hotter). Eventually, lava cools and returns to solid rock again.