Social Psychology Key Figures. 1  Allport (1920) â Social Facilitation. 2  Bandura (1963) Social Learning Theory. 3  Festinger (1950) â Cognitive Dissonance. 4  Tajfel (1971) â Social Identity Theory. 5  Weiner (1986) â Attribution theory. 6  Milgram (1963) â Shock Experiment. 7  Haney, Banks, Zimbardo (1973) â Prison Study.
Founded in 2012 by two Stanford students, Snap is the Los Angeles-based technology and social media company behind messaging app Snapchat.
It was announced in February that the company is seeking a new round of funding that would value the company as high as $19 billion. IPO Buzz. Along with an impressively high valuation, Snapchat has been making strategic business decisions over the past few years that hint at the possibility of an IPO. Back in 2013, the company caught the attention of tech giants Facebook Inc (FB) and Google Inc (GOOG, GOOGL). The companies offered to acquire Snapchat for $3 billion and $4 billion, respectively.