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But according to Time Warner, most of those subscriber gains for HBO and Cinemax in the U.S. were not ârevenue-producing,â meaning the pay-TV affiliates kept 100% of the fees from subscribers for those services. As of the third quarter, HBO had 29.2 million U.S subs and Cinemax had 13.6 million, according to SNL Kagan.
The e-commerce giant announced Thursday morning that Prime subscribers can now subscribe to stream HBO and Cinemax via its Amazon Channels program, which offers a cable-like bundle of subscriptions from services such as Showtime and Starz.