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But according to Time Warner, most of those subscriber gains for HBO and Cinemax in the U.S. were not ârevenue-producing,â meaning the pay-TV affiliates kept 100% of the fees from subscribers for those services. As of the third quarter, HBO had 29.2 million U.S subs and Cinemax had 13.6 million, according to SNL Kagan.
DirecTV U.S. ended 2013 with 20.25 million subscribers, an increase of 0.8% compared with 20.08 million subscribers in 2012. The company attributed that minimal growth rate to its focus on âhigher-quality subscribers, as well as a more challenging competitive environment and mature industry.â. The 93,000 U.S. net adds for the fourth quarter were down from 103,000 a year earlier, although churn declined slightly (from 1.41% to 1.43%). DirecTV beat analyst consensus expectations of 74,000 U.S. subscriber adds.