Launching a new product or service isnât what is used to be. In the good old days, you could hire a PR agency to craft a press release and set up a press tour.
But if you touch lava at all you will be very badly burnt. Yes you will die if you are exposed to it for any amount of time.
So where does that lava come from? How do rocks melt? At surface pressures, all you have to do to melt a solid is to heat it up to its melting point. It is true that the temperature rises as you go deeper and deeper into the Earth (15 - 20Â°C / km is the typical geothermal gradient).