Crossword puzzles flex one very specific piece of cognition--the ability to find words, which is also known as fluency. Fluency is a type of process based in the speech and language centers of the brain. So doing crosswords might help you get better at word finding, but that's the sum total of their positive benefits to your brain.
misnomer. n. 1. an incorrect or unsuitable name or term for a person or thing. 2. the act of referring to a person by the wrong name.
A brandnomer is a brand name that has colloquially become a generic term for a product or service, such as Band-Aid, Nylon, or Kleenex âwhich are often used to describe any brand of adhesive bandage; any type of hosiery; or any brand of facial tissue respectively. brand can also be used to attract customers by a company, if the brand of a company is well established and has goodwill. The recognition and perception of a brand is highly influenced by its visual presentation. A brand's visual identity is the overall look of its communications.