Framing Theory. The concept of framing is related to the agenda-setting tradition but expands the research by focusing on the essence of the issues at hand rather than on a particular topic. The basis of framing theory is that the media focuses attention on certain events and then places them within a field of meaning.
Gainesville, Florida. Gainesville is the county seat and largest city in Alachua County, Florida, United States, and the principal city of the Gainesville, Florida Metropolitan Statistical Area (MSA). The population of Gainesville in the 2013 US Census estimates was 127,488, a 2.4% growth from 2010.
Upcoming April, 2017. Gainesville warms up with the Florida Gators's spring game, the 2017 Orange and Blue Debut. Downtown is brimming in color during the Santa Fe Spring Arts Festival, now in its 48th year. And beer lovers: don't miss Gainesville Craft Beer Week and the annual Hogtown Craft Beer Festival!