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But according to Time Warner, most of those subscriber gains for HBO and Cinemax in the U.S. were not ârevenue-producing,â meaning the pay-TV affiliates kept 100% of the fees from subscribers for those services. As of the third quarter, HBO had 29.2 million U.S subs and Cinemax had 13.6 million, according to SNL Kagan.
This is the first full quarter after Netflix announced its massive global expansion to 130 new countries. It added a record 6.74 million new subscribers, and a whopping 42 percent of its customer base is now outside the United States. Normally that kind of good news would send the share price up, but it took a nose dive instead.