Launching a new product or service isnât what is used to be. In the good old days, you could hire a PR agency to craft a press release and set up a press tour.
But if you touch lava at all you will be very badly burnt. Yes you will die if you are exposed to it for any amount of time.
How close you can get depends on what kind of lava flow it is, and whether you are upwind or downwind. For example, the most approachable lava is pahoehoe. This is because each toe forms an insulating skin seconds after emerging on the surface. This skin is at first flexible and then hardens, but even when flexible it is a good insulator.