Launching a new product or service isnât what is used to be. In the good old days, you could hire a PR agency to craft a press release and set up a press tour.
But if you touch lava at all you will be very badly burnt. Yes you will die if you are exposed to it for any amount of time.
  Viscous lava is very sticky and thick and is more felsic (ie it contains more silica) than non-viscous lava. This type of lava makes for a very explosive volcano, becau â¦ se it's so sticky that it sticks to itself and can't exit the volcano until it explodes violently.   Non-viscous lava is more runny and is more mafic (has more iron, less silica). Volcanoes with non-viscous lava are less explosive because the lava just runs out slowly and no pressure builds.