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Curves Franchise Business Model. 1. Curves is the #1 womenâs fitness club franchise that popularized the 30-minute circuit training workout â a complete workout that includes warm-up and cool down, aerobic exercise, strength training, and stretching.urves Franchise Cost. 18. The total initial investment to open a Curves location ranges from $31,825 to $39,100, which qualifies Curves as a low cost franchise, especially compared to other fitness franchises. 19.