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3. Compute the projected profit for the order quantities suggested by the management team under three scenarios: worst case in which sales equal 10,000 units, most likely case in which sales equal 20,000 units, and best case in which sales equal 30,000 units.
(Return â Investment). Investment. Itâs typically expressed as a percentage, so multiple your result by 100. ROI calculations for marketing campaigns can be complex â you may have many variables on both the profit side and the investment (cost) side.But understanding the formula is essential if you need to produce the best possible results with your marketing investments. Gross profit, or a gross profit estimate, which is revenue minus the cost of goods to produce/deliver a product or service. 2  Many marketers simply use the companyâs COG percentage (say 30%) and deduct it from the total revenue. 3  Net profit, which is gross profit minus expenses.