Launching a new product or service isnât what is used to be. In the good old days, you could hire a PR agency to craft a press release and set up a press tour.
But if you touch lava at all you will be very badly burnt. Yes you will die if you are exposed to it for any amount of time.
The fastest way to do this is to simply cause water to flood into the lava, though you can craft buckets with iron or lead bars. Use the empty buckets on a pool of water, and you'll get water buckets. Pour these into lava and it will turn to Obsidian.