They are: 1  A vertical market ASP â Delivers a solution package for a specific type of customer, such as a doctorâs office. 2  A functional or specialist ASP â Delivers a single application, such as the processing of credit card payments. 3  Enterprise ASP â Delivery of broad spectrum solutions.
Today that is a totally different story. Mopar provides quality replacement parts for Dodge, and Chrysler vehicles, as well as producing aftermarket parts for performance on the strip and street legal models. When people think of Mopar, they think of power, performance, and quality. This all began in the early 1950âs when Mopar created the hemispherical engine. This was the beginning of an engineering trend that would turn Mopar into a legacy. They started this trend with the Plymouth and Dodge vehicles, and in 1956, Plymouth began to demand respect from race lovers all over.
âThe Mopar brand was officially trademarked in 1937 at a meeting of the Chrysler Parts Corporations Activities Council in Highland Park, Mich. The committee mulled over a list of names for Chryslerâs anti-freeze product and came up with 'MoPar,' a contraction of the words MOtor and PARts. Mopar became a brand name for most Chrysler Corporation parts, and gradually evolved into the name of the parts business itself. The moniker was officially attached to a Chrysler parts organization in the late 1960s, when Chrysler created an aftermarket business unit named the Mopar Division.