Launching a new product or service isnât what is used to be. In the good old days, you could hire a PR agency to craft a press release and set up a press tour.
But if you touch lava at all you will be very badly burnt. Yes you will die if you are exposed to it for any amount of time.
Stay out of designated restricted zones. Effects of a volcanic eruption can be experienced many miles from a volcano. Avoid low-lying areas, areas downwind of the volcano, and river valleys downstream of the volcano. Debris and ash will be carried by wind and gravity. Stay in areas where you will not be further exposed to volcanic eruption hazards. Trying to watch an erupting volcano up close is a deadly idea. If you are caught in an ashfall1.