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But according to Time Warner, most of those subscriber gains for HBO and Cinemax in the U.S. were not ârevenue-producing,â meaning the pay-TV affiliates kept 100% of the fees from subscribers for those services. As of the third quarter, HBO had 29.2 million U.S subs and Cinemax had 13.6 million, according to SNL Kagan.
Back in the day, Cinemax was $9; HBO was worth $10 or 11. The incremental cost of the $12-$20 fee per month is really not my problem with how much an HBO subscription costs, I would gladly pay $25-$30 per month for HBO. With my cable company (and I assume all others) HBO is not really available al a carte.