Social Psychology Key Figures. 1  Allport (1920) â Social Facilitation. 2  Bandura (1963) Social Learning Theory. 3  Festinger (1950) â Cognitive Dissonance. 4  Tajfel (1971) â Social Identity Theory. 5  Weiner (1986) â Attribution theory. 6  Milgram (1963) â Shock Experiment. 7  Haney, Banks, Zimbardo (1973) â Prison Study.
Founded in 2012 by two Stanford students, Snap is the Los Angeles-based technology and social media company behind messaging app Snapchat.
How Does Snapchat Make Money? Snapchat parent company Snap just unveiled its IPO prospectus, setting the stage for one of the largest tech debut in years. Much of how Snap operates has been shrouded in secrecy since co-founders Evan Spiegel and Bobby Murphy first launched the Snapchat app in 2011.