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But according to Time Warner, most of those subscriber gains for HBO and Cinemax in the U.S. were not ârevenue-producing,â meaning the pay-TV affiliates kept 100% of the fees from subscribers for those services. As of the third quarter, HBO had 29.2 million U.S subs and Cinemax had 13.6 million, according to SNL Kagan.
Some U.S. customers have both plans and are counted twice. Netflix didn't report the number of unique subscribers. Forecast for the quarter through September: Streaming: â 30.5 million to 31.3 million in U.S. â 8.3 million to 9.0 million outside U.S.