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But according to Time Warner, most of those subscriber gains for HBO and Cinemax in the U.S. were not ârevenue-producing,â meaning the pay-TV affiliates kept 100% of the fees from subscribers for those services. As of the third quarter, HBO had 29.2 million U.S subs and Cinemax had 13.6 million, according to SNL Kagan.
Netflix: 35.67 million subscribers. Amazon Prime: At least 20 million people use Prime, but we have no real indication on how many use Prime Instant Video, other than that the company said in its Q1 earnings call that video streams nearly tripled in the last year. Hulu Plus: 5 million subscribers, as of December.