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But according to Time Warner, most of those subscriber gains for HBO and Cinemax in the U.S. were not ârevenue-producing,â meaning the pay-TV affiliates kept 100% of the fees from subscribers for those services. As of the third quarter, HBO had 29.2 million U.S subs and Cinemax had 13.6 million, according to SNL Kagan.
Launched in October 2009, Epix is the youngest of the major pay cable channels in the United States. As of December 2011, Epix's programming reaches 9.5 million pay television subscribers in the United States, therefore giving the channel the lowest subscriber tally among the major U.S. pay cable channels.