Launching a new product or service isnât what is used to be. In the good old days, you could hire a PR agency to craft a press release and set up a press tour.
But if you touch lava at all you will be very badly burnt. Yes you will die if you are exposed to it for any amount of time.
When the magma reaches the Earth's surface, the gas bubble will simply burst, the gas will easily expand to atmospheric pressure, and a non-explosive eruption will occur, usually as a lava flow (Lava is the name we give to a magma when it on the surface of the Earth).