These are also pigments with colors ranging from red to yellow. Carotenoids absorb light most strongly in the blue portion of the spectrum. They thus enable the chloroplast to trap a larger fraction of the radiant energy falling on it. Carotenoids are often the major pigments in flowers and fruits.The red of a ripe tomato and the orange of a carrot are produced by their carotenoids. In leaves, the carotenoids are usually masked by the chlorophylls.In the autumn, as the quantity of chlorophyll in the leaf declines, the carotenoids become visible and produce the yellows and reds of autumn foliage.he red of a ripe tomato and the orange of a carrot are produced by their carotenoids. In leaves, the carotenoids are usually masked by the chlorophylls. In the autumn, as the quantity of chlorophyll in the leaf declines, the carotenoids become visible and produce the yellows and reds of autumn foliage.
Reclusive billionaire Forrest E. Mars Sr., who invented M&M candies and presided over an international chocolate empire that had its roots in Chicago, died of natural causes Thursday night in Miami. He was 95.
As the U.S had entered the 1950's, M&M'sÂ® Chocolate Candies were becoming a household word, particularly with the growth of television. In 1954, M&M'sÂ® Peanut Chocolate Candies were introduced to the brand's portfolio, and the sales of both varieties continued to grow. That same year, the universally loved M&M'sÂ® Brand Characters and the famous slogan, The milk chocolate melts in your mouth, not in your hand,Â® debuted in the brand's initial TV advertising. In 1960, M&M'sÂ® Peanut Chocolate Candies added three new colors to the mix: red, green and yellow were added to the original brown color. In 1972, the first appearance of the M&M'sÂ® Brand Characters on packaging reinforced brand awareness, as the characters became increasingly known through print and TV advertising.