In pituitary apoplexy, the main initial problem is a lack of secretion of adrenocorticotropic hormone (ACTH, corticotropin), which stimulates the secretion of cortisol by the adrenal gland. This occurs in 70% of those with pituitary apoplexy.
DEFINITION of 'Net Present Value Rule'. A rule stating that an investment should be accepted if its net present value is greater than zero and rejected otherwise.According to the theory of net present value (NPV), participating in a positive NPV project will increase firm or shareholder wealth. rule stating that an investment should be accepted if its net present value is greater than zero and rejected otherwise.
a legal maximum on the price of a good or service Binding: if price ceiling is below the equilibrium price. Non-binding: if price ceiling is above the equilibrium price