In the MLN MattersÂ® MM8863 article, CMS speaks to the proper use of modifier -59. Specifically, CMS states that modifier -59 is the most widely used HCPCS modifier and can be broadly applied. Distinct services.
The signs are typically used in busy traffic areas, where advertisers are willing to pay a premium for them. A digital billboard costs $250,000 to $300,000, roughly half what it did five years ago, but much more than the $5,000 to $50,000 for a traditional billboard. Space on the digital signs fetches a premium in part because up to six advertisers can share a single location.
Close share panel Ã. Media captionThe huge billboard is eight storeys high. Google has become the first company to rent to the world's largest and most expensive digital billboard in Times Square, New York. The billboard is eight storeys high and is estimated to cost $2.5m (Â£1.6m) to hire for four weeks.