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In franchising, franchisors (a person or company that grants the license to a third party for the conducting of a business under their marks) not only specify the products and services that will be offered by the franchisees (a person or company who is granted the license to do business under the trademark and trade name by the franchisor), but also provide them with an operating system, brand and support.
However, it is the Franchise Agreement - the written, binding contract between the franchisor and franchisee - that legally governs the relationship between franchisor and franchisee. Franchise Agreement defined