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What is a Sales Funnel? The definition of the sales funnel (also known as a revenue funnel or sales process) refers to the buying process that companies lead customers through when purchasing products. A sales funnel is divided into several steps, which differ depending on the particular sales model. One common sales process is divided into seven phases including:
Google Analytics offers a few tools for insightful funnel analysis on your sites and apps. Analyze the customer path to purchase and determine where customers drop off at each stage in the funnel. Configure these funnels at any time (not just during implementation) to customize your funnel analysis to your business.