The search is on for pieces of a meteor that streaked through the sky before breaking up over southeast Michigan Tuesday. Related Coverage Boom heard as bright flash streaks across sky
Michael Porter has argued that a firm's strengths ultimately fall into one of two headings: cost advantage and differentiation. By applying these strengths in either a broad or narrow scope, three generic strategies result: cost leadership, differentiation, and focus. These strategies are applied at the business unit level.
Porter called the generic strategies Cost Leadership (no frills), Differentiation (creating uniquely desirable products and services) and Focus (offering a specialized service in a niche market). He then subdivided the Focus strategy into two parts: Cost Focus and Differentiation Focus..