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Definition of a Public Service Announcement. A public service announcement (PSA) is an advertisement that a television or radio station airs for a cause or a charity. A PSA can tout the importance of medical check-ups for children or ask you to donate to the Salvation Army's bell ringers. Public service announcements are not paid advertising.
These widely recognized slogans from national public service announcement campaigns by the Ad Council have become a part of our culture. While the above examples were all big-budget campaigns, your own organization's public service announcements (also known as PSA's) -- even if they're a small, locally-produced campaign -- can be a great inexpensive way to get your message out to the public. What is a public service announcement? Public service announcements, or PSA's, are short messages produced on film, videotape, DVD, CD, audiotape, or as a computer file and given to radio and television stations. Generally, PSA's are sent as ready-to-air audio or video tapes, although radio stations (especially community or public stations, such as campus radio or National Public Radio affiliates) sometimes prefer a script that their announcers can read live on the air.