The search is on for pieces of a meteor that streaked through the sky before breaking up over southeast Michigan Tuesday. Related Coverage Boom heard as bright flash streaks across sky
Michael Porter has argued that a firm's strengths ultimately fall into one of two headings: cost advantage and differentiation. By applying these strengths in either a broad or narrow scope, three generic strategies result: cost leadership, differentiation, and focus. These strategies are applied at the business unit level.
In examining Porterâs five competitive forces at work at P&G, we find that three are horizontal in nature: 1  competitive intensity among rivals. 2  new entrants to P&Gâs product categories. 3  ease of product substitution.