The Top Gear team is heading to Amazon for a new show featuring Jeremy Clarkson, Richard Hammond and James May. After rumors that a Top Gear replacement was on the way to Netflix, Clarkson broke the news this morning that the team is back together for a new show on Amazon Instant Video.
For larger events, sponsor levels might begin at $200, $500 or even $1,000. Depending on audience size and publicity opportunities, cost of a title sponsorship could range from $750 to $10,000. Title sponsors receive maximum publicity, and their logo should appear in ALL publicity material.
Sponsorship advertising is a form of advertising where a company will sponsor some event or organization. Examples include the sponsorship of sporting events, charity events, and athletic teams. Companies should consider such factors as the relevance of the event or organization to its business, brand fit, any misalignment of interests, and the probable business result of a sponsorship before pursuing it.