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demagogue A demagogue is someone who becomes a leader largely because of skills as a speaker or who appeals to emotions and prejudices. Though the Greek root for demagogue literally means a leader of the people, the word has for centuries had a negative connotation: it actually means a leader who has manipulated the emotions and prejudices of the rabble.
1 demagoguery, demagogy - Demagoguery and demagogy are the practices or rhetoric of a demagogue.  scheme - From Greek skhema, figure, form, it first referred to a figure of speech, especially a figure of rhetoric, denoting a way of deviating from the ordinary use and order of words to create special effect.