Review: RIFF-it. RIFF-it good. We're coming out swinging! Started out in the spring of 2003. Never went to school, nobody talked to me. Except to tell me all the things I couldn't do. Don't want to hear about it.
The set of fundamental information that affects a business or an investment's value. Various economic factors need to be taken into account when determining the current and expected future value of a business or investment portfolio.
A general rule of thumb is that if your economic model has no value judgements, it's positive economics, and if it does have value judgements it's normative economics, since to tell someone what he ought to do, you first have to judge what is best for him.