In the MLN MattersÂ® MM8863 article, CMS speaks to the proper use of modifier -59. Specifically, CMS states that modifier -59 is the most widely used HCPCS modifier and can be broadly applied. Distinct services.
The signs are typically used in busy traffic areas, where advertisers are willing to pay a premium for them. A digital billboard costs $250,000 to $300,000, roughly half what it did five years ago, but much more than the $5,000 to $50,000 for a traditional billboard. Space on the digital signs fetches a premium in part because up to six advertisers can share a single location.
Costs of Traffic Signs. 1  Sign panels: Regulatory/Warning/Marker: $15 to 18 / sq.ft. Large Guide Signs: $20 to 25 / sq.ft. Electronic Variable Message Sign: $50,000 to $150,000 each. 2  Sign Posts: U-Channel: $125 to $200 each. Square Tube (Telespar): $10 to $15 per foot. Large Steel Breakaway Posts: $15 to $30 per foot.