The search is on for pieces of a meteor that streaked through the sky before breaking up over southeast Michigan Tuesday. Related Coverage Boom heard as bright flash streaks across sky
Michael Porter has argued that a firm's strengths ultimately fall into one of two headings: cost advantage and differentiation. By applying these strengths in either a broad or narrow scope, three generic strategies result: cost leadership, differentiation, and focus. These strategies are applied at the business unit level.
7-Step Brand Positioning Strategy Process. In order to create a position strategy, you must first identify your brandâs uniqueness and determine what differentiates you from your competition. There are 7 key steps to effectively clarify your positioning in the marketplace: 1  Determine how your brand is currently positioning itself. 2  Identify your direct competitors. 3  Understand how each competitor is positioning their brand. 4  Compare your positioning to your competitors to identify your uniqueness.