In the MLN MattersÂ® MM8863 article, CMS speaks to the proper use of modifier -59. Specifically, CMS states that modifier -59 is the most widely used HCPCS modifier and can be broadly applied. Distinct services.
The signs are typically used in busy traffic areas, where advertisers are willing to pay a premium for them. A digital billboard costs $250,000 to $300,000, roughly half what it did five years ago, but much more than the $5,000 to $50,000 for a traditional billboard. Space on the digital signs fetches a premium in part because up to six advertisers can share a single location.
They are stripped to the bone, to provide the lowest cost possible. Since they are made of 4â x 8â plywood, the signs are normally either 8â or 12â high by a number divisible by 4 wide (maybe 24â to 32â side). These types of signs can cost between $2,000 and $10,000 to build, based completely on the height and size. The smallest steel monopole sign can cost as little as the wooden billboard. Its name is the â8-sheetâ because, in the old days, it took 8 sheets of wallpaper to cover it. It is around 5â x 12â in size, and is nothing more than a single steel pole and two metal frames and faces attached directly to that pole.