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Sugar Bowl Ski Resort. Sugar Bowl is a ski and snowboard area in northern Placer County near Norden, California along the Donner Pass of the Sierra Nevada, approximately 46 mi (74 km) west of Reno, Nevada on Interstate 80, that opened on December 15, 1939.
It has been played in the Louisiana Superdome since 1975. The Sugar Bowl's corporate title sponsor was USF&G Financial Services from 1987 to 1995 and Nokia cellular telephones of Finland from 1995 to 2006. In March 2006 Allstate Insurance was announced as the new title sponsor.