In the MLN MattersÂ® MM8863 article, CMS speaks to the proper use of modifier -59. Specifically, CMS states that modifier -59 is the most widely used HCPCS modifier and can be broadly applied. Distinct services.
The signs are typically used in busy traffic areas, where advertisers are willing to pay a premium for them. A digital billboard costs $250,000 to $300,000, roughly half what it did five years ago, but much more than the $5,000 to $50,000 for a traditional billboard. Space on the digital signs fetches a premium in part because up to six advertisers can share a single location.
A larger sign will cost much less per foot. Neon signs are great ways to advertise for a business or spice up a storefront. Prices will vary with the size of the sign, how many letters or words and the complexity of any pictures you want on it. Typical costs for a custom 18â x 24â neon sign range from $200 to $400.