In the MLN MattersÂ® MM8863 article, CMS speaks to the proper use of modifier -59. Specifically, CMS states that modifier -59 is the most widely used HCPCS modifier and can be broadly applied. Distinct services.
The signs are typically used in busy traffic areas, where advertisers are willing to pay a premium for them. A digital billboard costs $250,000 to $300,000, roughly half what it did five years ago, but much more than the $5,000 to $50,000 for a traditional billboard. Space on the digital signs fetches a premium in part because up to six advertisers can share a single location.
How Much Does Signage Cost? Typical costs: Temporary signage for promotional or sales campaigns starts around $20-$100 per sign depending on size, type, number of colors used, quantity ordered and local prevailing rates, but can run $100-$500 or more apiece for larger full-color signs.