In the MLN MattersÂ® MM8863 article, CMS speaks to the proper use of modifier -59. Specifically, CMS states that modifier -59 is the most widely used HCPCS modifier and can be broadly applied. Distinct services.
The signs are typically used in busy traffic areas, where advertisers are willing to pay a premium for them. A digital billboard costs $250,000 to $300,000, roughly half what it did five years ago, but much more than the $5,000 to $50,000 for a traditional billboard. Space on the digital signs fetches a premium in part because up to six advertisers can share a single location.
What I found commonly is that the price for advertisement through the. billboard varies from place to place. If you wanted to buy billboard advertising in Atlanta, Georgia for a year, the annual cost would be the (number of months) times (the minimum number of billboards) times (the cost per billboard). 12 x 28 x $2,500 = $840,000. Same calculations for other places also but the price may fluctuate little bit.