In the MLN MattersÂ® MM8863 article, CMS speaks to the proper use of modifier -59. Specifically, CMS states that modifier -59 is the most widely used HCPCS modifier and can be broadly applied. Distinct services.
The signs are typically used in busy traffic areas, where advertisers are willing to pay a premium for them. A digital billboard costs $250,000 to $300,000, roughly half what it did five years ago, but much more than the $5,000 to $50,000 for a traditional billboard. Space on the digital signs fetches a premium in part because up to six advertisers can share a single location.
There is a wide range to the cost of neon clock/signs. Some clock/signs can be bought for about $100.00. Others can cost in the thousands. The cost is directly related to the time it takes to produce the clock/sign and the cost of materials which include the transformer (power pack) needed to power the neon.