The classic ice cream segment contributed approximately 80% in global retail ice cream industry in 2012, whereas Nestle and Unilever, the two largest players captured one-third of the total market. New product development and innovation plays an important role as a growth driver for industry.
In this example, most investors would expect one share of the ETF to trade at $2 per share (the equivalent worth of Security X and Security Y). While this is a reasonable expectation, it is not always the case. It is possible for the ETF to trade at $2.02 per share or $1.98 per share or some other value.
Most Popular ETFs: Top 100 ETFs By Trading Volume. The following table lists the top 100 most heavily traded exchange-traded products, highlighting the funds that will generally be the most liquid. Generally, ETFs with the highest average volume are used widely as trading vehicles among active traders. The figures below reflect the average daily trading volume for each ETF over the previous three month period; this metric is less susceptible to daily fluctuations than is the normal daily volume metric.