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For cell phone store employees, commission rates are typically $25 for new activations and unit sales and 10 percent of accessory sales. For retail salespeople at the beauty counters and handbag counters, commission rates average between 3 and 5 percent.
Only 2 percent of businesses are spending above 20 percent. It is safe to say, that businesses should be spending at least between 1 percent and 10 percent of sales revenue on marketing, in order to execute an effective marketing plan. The volume of sales a business does can have a significant impact on what percentage of sales revenue they will use for marketing.