The search is on for pieces of a meteor that streaked through the sky before breaking up over southeast Michigan Tuesday. Related Coverage Boom heard as bright flash streaks across sky
Michael Porter has argued that a firm's strengths ultimately fall into one of two headings: cost advantage and differentiation. By applying these strengths in either a broad or narrow scope, three generic strategies result: cost leadership, differentiation, and focus. These strategies are applied at the business unit level.
Michael Porter and Sustainable Competitive Advantage Just because a company is the market leader now, doesn't mean it will be forever. A company must create clear goals, strategies, and operations to build sustainable competitive advantage. The corporate culture and values of the employees must be in alignment with those goals. It's difficult to do all those things well. That's why few companies can create a sustainable competitive advantage. In 1985, Harvard Business School professor Michael Porter wrote Competitive Advantage. It is the definitive business school textbook on the topic. Porter outlined the three primary ways companies achieve a sustainable advantage. They are cost leadership, differentiation, and focus.