In the MLN MattersÂ® MM8863 article, CMS speaks to the proper use of modifier -59. Specifically, CMS states that modifier -59 is the most widely used HCPCS modifier and can be broadly applied. Distinct services.
The signs are typically used in busy traffic areas, where advertisers are willing to pay a premium for them. A digital billboard costs $250,000 to $300,000, roughly half what it did five years ago, but much more than the $5,000 to $50,000 for a traditional billboard. Space on the digital signs fetches a premium in part because up to six advertisers can share a single location.
1 Billboard advertising costs can be different depending on the location of the billboard. 2  Areas with higher traffic can cost more compared to a billboard that is placed in an area which generates little traffic. The price can also increase depending on the duration of the contract you sign with the advertising company. 2  Because of these different factors, the price of billboard advertising has a very wide range; it can cost from $1,500 to as much as $100,000 per month.