The Top Gear team is heading to Amazon for a new show featuring Jeremy Clarkson, Richard Hammond and James May. After rumors that a Top Gear replacement was on the way to Netflix, Clarkson broke the news this morning that the team is back together for a new show on Amazon Instant Video.
For larger events, sponsor levels might begin at $200, $500 or even $1,000. Depending on audience size and publicity opportunities, cost of a title sponsorship could range from $750 to $10,000. Title sponsors receive maximum publicity, and their logo should appear in ALL publicity material.
4.1 Brand Building by Sponsorship Sponsorship is a very different brand-building tool than advertising and needs to be managed accordingly. Sponsorship entails the commercial association of a brand with a property such as a sporting event, a team, a cause, the arts, a cultural attraction or entertainment.