In the MLN MattersÂ® MM8863 article, CMS speaks to the proper use of modifier -59. Specifically, CMS states that modifier -59 is the most widely used HCPCS modifier and can be broadly applied. Distinct services.
The signs are typically used in busy traffic areas, where advertisers are willing to pay a premium for them. A digital billboard costs $250,000 to $300,000, roughly half what it did five years ago, but much more than the $5,000 to $50,000 for a traditional billboard. Space on the digital signs fetches a premium in part because up to six advertisers can share a single location.
=> Media Planning => Specialists Agency. Outdoor advertising, particularly billboard advertising, has tended to be avoided by smaller companies because of the costs involved. To illustrate this, the cost of advertising on one billboard for a month is anything from Â£500 to Â£1,500 per month. Costs do fall substantially on a per billboard basis for larger campaigns but the overall cost means that only larger brands can afford this form of advertising. For the largest billboards, 96-sheet billboards, the cost per panel can rise to Â£1,000. Advertising on buses and on the London underground are two alternative options to roadside billboard advertising but the costs are similar.