In the MLN MattersÂ® MM8863 article, CMS speaks to the proper use of modifier -59. Specifically, CMS states that modifier -59 is the most widely used HCPCS modifier and can be broadly applied. Distinct services.
The signs are typically used in busy traffic areas, where advertisers are willing to pay a premium for them. A digital billboard costs $250,000 to $300,000, roughly half what it did five years ago, but much more than the $5,000 to $50,000 for a traditional billboard. Space on the digital signs fetches a premium in part because up to six advertisers can share a single location.
Expect to charge about $800 to $5,000 per month, or $200 to $300 per month in a small town, depending on the visibility and type of billboard. According to Frank Rolfe of Nuwire Investor, your ground rent should not exceed 20 percent of your revenue.or a relatively small investment, a company can get years of visibility, with thousands of potential consumers viewing the ad each day. Starting a billboard advertising business could prove lucrative. However, due to the Highway Beautification Act, there are a number of regulations that may affect your business.