In the MLN MattersÂ® MM8863 article, CMS speaks to the proper use of modifier -59. Specifically, CMS states that modifier -59 is the most widely used HCPCS modifier and can be broadly applied. Distinct services.
The signs are typically used in busy traffic areas, where advertisers are willing to pay a premium for them. A digital billboard costs $250,000 to $300,000, roughly half what it did five years ago, but much more than the $5,000 to $50,000 for a traditional billboard. Space on the digital signs fetches a premium in part because up to six advertisers can share a single location.
(329)âs electronic cigarette unit for $75 million. And with big tobacco comes big ad money. According to the New York Times, Blu eCigs brand spent $12.4 million on ads in major media for the first quarter of 2013, compared with $992,000 in the same period a year ago.