The Top Gear team is heading to Amazon for a new show featuring Jeremy Clarkson, Richard Hammond and James May. After rumors that a Top Gear replacement was on the way to Netflix, Clarkson broke the news this morning that the team is back together for a new show on Amazon Instant Video.
For larger events, sponsor levels might begin at $200, $500 or even $1,000. Depending on audience size and publicity opportunities, cost of a title sponsorship could range from $750 to $10,000. Title sponsors receive maximum publicity, and their logo should appear in ALL publicity material.
1. Plan the Event with Sponsors in Mind. When doing your event planning, recognize that corporate sponsorship is a form of brand advertising. The basic intention of sponsorship is to conjure up positive associations between the corporate brand and sports, arts or charity brands (or similar activities) in the mind of the consumer. This is done by naming events or by displaying corporate logos at events or venues and in the media that advertise the event. Events are often planned and venues are chosen solely based on the needs of the participants and spectators. If possible, chose a venue with the sponsorâs needs in mind. You may even go a step further and plan the event with potential sponsors.