In the MLN MattersÂ® MM8863 article, CMS speaks to the proper use of modifier -59. Specifically, CMS states that modifier -59 is the most widely used HCPCS modifier and can be broadly applied. Distinct services.
The signs are typically used in busy traffic areas, where advertisers are willing to pay a premium for them. A digital billboard costs $250,000 to $300,000, roughly half what it did five years ago, but much more than the $5,000 to $50,000 for a traditional billboard. Space on the digital signs fetches a premium in part because up to six advertisers can share a single location.
Billboard Costs. Costs of billboards vary greatly based on the economy of the area in which your ads are placed, the billboards' location, and the potential daily estimated traffic (number of exposures). Typical placement ranges from $700 to $2,500 per month, according to Gaebler.com.