The search is on for pieces of a meteor that streaked through the sky before breaking up over southeast Michigan Tuesday. Related Coverage Boom heard as bright flash streaks across sky
Michael Porter has argued that a firm's strengths ultimately fall into one of two headings: cost advantage and differentiation. By applying these strengths in either a broad or narrow scope, three generic strategies result: cost leadership, differentiation, and focus. These strategies are applied at the business unit level.
The simple framework that Porter developed for achieving a competitive advantage in the marketplace is still being taught in business schools today. Porter's techniques for analyzing competitors In his 1980 book, Competitive Strategy: Techniques for Analyzing Industries and Competitors, Porter maintains that the attractiveness of a market segment is determined by five competitive forces: