Legal Definition of yield. : 1  to produce as return from an expenditure or investment : furnish as profit or interest an account that yields 6 percent. 2  intransitive verb. 3  1 : to give place or precedence (as to one having a superior right or claim)  2 : to relinquish the floor of a legislative assembly yield to the senator from Maine.
I guess since it's the new year there were bound to be some new ways in which hotels would improve their loyalty programs. Starwood Hotels (which includes Sheraton, Westin, W and others) announced first, and among the new perks are the following: 1  Abolishing 3 p.m. check-in time and giving its most frequent travelers control of their own arrival and departure time.
Stamford, Conn.-based Starwood, owner and franchiser of hotels under the St. Regis, Luxury Collection, W, Westin, Le MÃ©ridien, Sheraton, Four Points, Aloft and Element brand names, in April said that it had retained Lazard ( LAZ) to assist in evaluating strategic and financial alternatives.