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Alternatively referred to as link bait, clickbait or click bait is a term used to describe a type of hyperlink on a web page that entices a visitor to click to continue reading an article.
Bait and switch advertising is when a company offers consumers an appealing deal and then changes the deal when consumers make direct inquiries. The Federal Trade Commission monitors advertising, and has laws in place that prohibit advertisers from using deceptive advertising and that require them to have proof to back up claims.