Legal Definition of yield. : 1  to produce as return from an expenditure or investment : furnish as profit or interest an account that yields 6 percent. 2  intransitive verb. 3  1 : to give place or precedence (as to one having a superior right or claim)  2 : to relinquish the floor of a legislative assembly yield to the senator from Maine.
I guess since it's the new year there were bound to be some new ways in which hotels would improve their loyalty programs. Starwood Hotels (which includes Sheraton, Westin, W and others) announced first, and among the new perks are the following: 1  Abolishing 3 p.m. check-in time and giving its most frequent travelers control of their own arrival and departure time.
With the completion of the purchase, Starwood is renamed Starwood Hotels & Resorts. In February, Starwood completes the acquisition of ITT Sheraton Corporation. Starwoodâs portfolio now includes more than 650 hotels and resorts in more than 70 countries worldwide. The first W Hotel opens in December in New York City.