In essence, BMW is contending that truth should become the standard by which car buyers evaluate manufacturers' brand promises. A novel idea! And this idea has considerable merit, not just for automobile marketers. Companies often want to refine or even reposition their brand promise.
Down syndrome (DS) is a condition in which extra genetic material causes delays in the way a child develops, and often leads to mental retardation. It affects 1 in every 800 babies born. Autism is a complex developmental disorder that appears in the first 3 years of life, although it is sometimes diagnosed much later.
1 Autism is a spectrum disorder: it may be mild or severe. 2  Many of the symptoms overlap with other conditions such as obsessive-compulsive disorder (OCD) or attention deficit hyperactivity disorder (ADHD).  ASD is a developmental diagnosis. Expression of the syndrome varies with a childâs age and developmental level.