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Marketing research is used to determine why sales of a product, such as cereal, might have dropped. Qualitative data, typically gathered through interviews, can help market researchers determine the popular opinion. Marketing research is the research that companies do to study customers and other companies. Marketing research might include using social media to see what in trending within a particular industry. Giving away free samples in exchange for filling out a survey is one way companies conduct marketing research.
Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets. Market research is one of the key factors used in maintaining competitiveness over co