In essence, BMW is contending that truth should become the standard by which car buyers evaluate manufacturers' brand promises. A novel idea! And this idea has considerable merit, not just for automobile marketers. Companies often want to refine or even reposition their brand promise.
Down syndrome (DS) is a condition in which extra genetic material causes delays in the way a child develops, and often leads to mental retardation. It affects 1 in every 800 babies born. Autism is a complex developmental disorder that appears in the first 3 years of life, although it is sometimes diagnosed much later.
Asperger syndrome, also known as Asperger's, is a developmental disorder characterized by significant difficulties in social interaction and nonverbal communication, along with restricted and repetitive patterns of behavior and interests. As a milder autism spectrum disorder, it differs from other ASDs by relatively normal language and intelligence. Although not required for diagnosis, physical clumsiness and unusual use of language are common. Signs usually begin before two years old and typica