Legal Definition of yield. : 1  to produce as return from an expenditure or investment : furnish as profit or interest an account that yields 6 percent. 2  intransitive verb. 3  1 : to give place or precedence (as to one having a superior right or claim)  2 : to relinquish the floor of a legislative assembly yield to the senator from Maine.
I guess since it's the new year there were bound to be some new ways in which hotels would improve their loyalty programs. Starwood Hotels (which includes Sheraton, Westin, W and others) announced first, and among the new perks are the following: 1  Abolishing 3 p.m. check-in time and giving its most frequent travelers control of their own arrival and departure time.
What You Need to Know About the Marriott-Starwood Merger. The creation of the world's biggest hotel chain could bring big changes for loyalty members. With 30 distinctive brands and more than 5,500 hotels, the deal will make Starwood-Marriott the world's biggest hotel chain. When Marriott International announced a $12.2 billion bid for Starwood Hotels and Resorts Worldwide, consumers weren't the only ones shocked by the news. Analysts, investors and businesses alike found themselves surprised by the acquisition.