Legal Definition of yield. : 1  to produce as return from an expenditure or investment : furnish as profit or interest an account that yields 6 percent. 2  intransitive verb. 3  1 : to give place or precedence (as to one having a superior right or claim)  2 : to relinquish the floor of a legislative assembly yield to the senator from Maine.
I guess since it's the new year there were bound to be some new ways in which hotels would improve their loyalty programs. Starwood Hotels (which includes Sheraton, Westin, W and others) announced first, and among the new perks are the following: 1  Abolishing 3 p.m. check-in time and giving its most frequent travelers control of their own arrival and departure time.
Quick Answer. The Sheraton chain of hotels is owned by Starwood Hotels & Resorts Worldwide, Inc. Starwood, which acquired the Sheraton group in 1998, is a transnational leisure corporation with operations in 100 countries, across more than 1,000 properties or 315,000 individual rooms. Continue Reading.