1 Encryption Key - The encryption key provided from your API entry's API Dashboard. 2  Version - The current version of your game or movie (should match what's in your Version Control setup page).  Use Debug Mode - Use debug mode when testing your game/movie (recommended).
Marketing Management Definition. Marketing is the process used to determine what products or services may be of interest to customers and the strategy to use in sales, communications and business development (Kotler et al. 1996).
Marketing is the management process for identifying, anticipating and satisfying customer requirements profitably. The Chartered Institute of Marketing (CIM). Accessed 2012. There are many definitions of marketing. The better definitions are focused upon customer orientation and the satisfaction of customer needs.lso see the Philosophy and Theory of Marketing. Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. Kotler and Armstrong (2010).