GigaOm also points out that FireChat's a kickass app for big summer festivals like Burning Man, since cell reception is notoriously garbage and it's hard to find friends or locate stuff like water or beer tents when you can't use iMessage or Twitter.
Business Unit or BU refers to a division, facility or department of an organization. 1  Examples of business units include retail outlets and human resource department.
So, why do each of these SBUs differentiate from each other and still belong to the same organization? We'll discuss that now. Differences in SBUs. When GE, LG, or any other company initiates a strategic business unit, there are clearly some distinct differences from the traditional pyramidal, hierarchical structure that businesses take. It can be difficult for the pyramid setup to have the ability to outline a business strategy that will encompass all aspects of the markets the company is present in.