Since its early days Twitter, for example, had its own private message page for users, but only this past week did it bring that feature to the forefront. Instagram, on the other hand, has spent its time this year rolling out video posts, a Windows Phone app, photo tagging, an iOS 7 refresh, and its first ads.
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Verizon is also planning to sell the service to Verizon Wireless customers, but it's not yet saying exactly when that'll start. Once it does, HBO Now will be opened up to 100 million Verizon Wireless customers. And HBO Now will see some level of integration with the company's own upcoming video service, Go90. Verizon says that's coming soon, so presumably the launch of its over-the-top internet video platform isn't very far off now.