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Mixed media Mixed media, in visual art, refers to an artwork in the making of which more than one medium has been employed. There is an important distinction between mixed-media artworks and multimedia art.
Pull - Push Mass Media Model. + The lines between push and pull are becoming more and more blurred with the continued development of digital media and increased sophistication of advertizers. Most media messages are pull - push hybrids. + The classic definition of PULL media: You, the consumer, steer.