The target market is the group of consumers that a marketing strategy orients toward. Organizations use different marketing strategies to appeal to varied target markets. Undifferentiated marketing is one such marketing strategy commonly used by businesses.
Name three categories of hazards that can make food unsafe. Biological hazards-- bacteria, viruses, parasites, some molds, poisonous plants, poisonous mushrooms, and seafood that naturally contains toxins. Chemical hazards-- pesticides, food additives, preservatives, cleaning supplies, and toxic metals (lead, copper, brass, zinc, antimony, and cadmium) that can leach into food through cookware, equipment, or plumbing lines.
Chemical Hazards. Chemical hazards, such as alcohol, ammonia, bleach, cleaning solutions, dishwashing liquid, polishes, and solvents, enter the food supply because of simple human error. In 2008, for example, a foodservice employee forgot to rinse the sanitizer from a beverage machine before adding the beverage.