Upstream Marketing Definition. The idea of going upstream to uncover marketing opportunities is a proven approach though lacks definition, structure and practical instruction. The term itself was coined when Dr. Ram Charan, a top management consultant, published his book, âProfitable Growth Is Everyoneâs Businessâ .his occurs for several reasons: 1  Upstream marketing lacks definition and can be difficult to do. 2  Upstream marketing success can be difficult to measure, especially compared with downstream marketing. 3  Upstream Marketing lacks tangibility and not particularly exciting.
Colin Smith (born June 20, 1993) is a Canadian ice hockey player. He is currently playing for the San Antonio Rampage in the American Hockey League (AHL) while under contract to the Colorado Avalanche of the National Hockey League (NHL). Smith was selected by the Colorado Avalanche in the 7th round (192nd overall) of the 2012 NHL Entry Draft.
Shepard Smith currently serves as the chief news anchor and managing editor for the networkâs breaking news division. Additionally, he is the anchor of Shepard Smith Reporting (weekdays 3-4PM/ET). Smith's highly relatable reporting has been a trademark on Fox News Channel (FNC) since he joined the network at its inception in 1996. Smith has covered virtually every major news story over the course of his career and has played a major role in the network's innovation of the way news is presented.