GigaOm also points out that FireChat's a kickass app for big summer festivals like Burning Man, since cell reception is notoriously garbage and it's hard to find friends or locate stuff like water or beer tents when you can't use iMessage or Twitter.
Business Unit or BU refers to a division, facility or department of an organization. 1  Examples of business units include retail outlets and human resource department.
Strategic business units, or fully functional and distinct units of a business that develop their own strategic vision and direction, provide organizations with the necessary flexibility to maneuver through dynamic business environments while captivating the market and providing value to the core of the company.