London - 30 July 2015 â Amazon today announced that Jeremy Clarkson, Richard Hammond and James May will reunite to make a new car show available exclusively to Amazon Prime members. The show will be produced by the trio's long time executive producer Andy Wilman.
Sponsorship allows you to reach specifically targeted niche markets without any waste. In addition, it is a powerful complement to other marketing programs, in addition to having a dramatic influence on customer relations.
4.1 Brand Building by Sponsorship Sponsorship is a very different brand-building tool than advertising and needs to be managed accordingly. Sponsorship entails the commercial association of a brand with a property such as a sporting event, a team, a cause, the arts, a cultural attraction or entertainment.