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One of the reasons soft skills are so important in the workplace is because the tide is shifting in terms of customer relations. Companies hoping to maintain a position in the marketplace are recognizing that service is the new selling.
The Importance of Soft Skills In The Hiring Process By Brian Rudolph As employers seek to improve the culture fit and success of their new hires, we are seeing a shift away from an emphasis on hard skills in favor of a closer focus on soft skills. Hard skills are the technical, specific abilities which can be taught. Soft skills, on the other hand, are generally more subjective and elusive, referring to personal and interpersonal qualities and characteristics. The advantage with soft skills is that they give employers a deeper insight into their potential hire.