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Complex sales, also known as Enterprise sales, can refer to a method of trading sometimes used by organizations when procuring large contracts for goods and/or services where the customer takes control of the selling process by issuing a Request for Proposal (RFP) and requiring a proposal response from previously identified or interested suppliers.
Gross sales is usually an important measure for those companies in the consumer retail industry. It measures the amount of product that a company sells relative to its competitors, and can also reflect consumer spending habits.RELATED TERMS. measure of overall sales that isn't adjusted for customer discounts or returns, calculated simply by adding all sales invoices, and not including operating expenses, cost of goods sold, payment of taxes, or any other charge. Next Up.