Quick Answer. The American flag is only supposed to be hung upside down in a time of great distress. In most cases, people hang the flag upside down as a way to protest issues with the government. It is considered an exercise of the First Amendment right.
The goal statement is one of the most important parts of the characterization plan. With clearly and concisely stated goals, the rest of the planning process falls naturally into place.
Goal vs. Mission. Using goals and mission statements properly can mean the difference between a successful business and one that constantly struggles or fails. Mission statements create a clear and focused direction for a business to follow. On the other hand, a goal or a particular result may be included in a mission statement but is also a separate tool used to support a mission statement and the vision upon which the company is focused.