Quick Answer. The American flag is only supposed to be hung upside down in a time of great distress. In most cases, people hang the flag upside down as a way to protest issues with the government. It is considered an exercise of the First Amendment right.
The goal statement is one of the most important parts of the characterization plan. With clearly and concisely stated goals, the rest of the planning process falls naturally into place.
To accomplish your goals, however, you need to know how to set them. You can't simply say, I want and expect it to happen. Goal setting is a process that starts with careful consideration of what you want to achieve, and ends with a lot of hard work to actually do it. In between there are some very well defined steps that transcend the specifics of each goal. Knowing these steps will allow you to formulate goals that you can accomplish.