Quick Answer. The American flag is only supposed to be hung upside down in a time of great distress. In most cases, people hang the flag upside down as a way to protest issues with the government. It is considered an exercise of the First Amendment right.
The goal statement is one of the most important parts of the characterization plan. With clearly and concisely stated goals, the rest of the planning process falls naturally into place.
Mission Statement is the description of your business. It is the present and future task that your business plan on accomplishing In about a paragraph or more, up to one page.