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One of the reasons soft skills are so important in the workplace is because the tide is shifting in terms of customer relations. Companies hoping to maintain a position in the marketplace are recognizing that service is the new selling.
Soft skills will let them do it.. Technical and technological skills are essential, but they're not enough. Soft skills -- including the ability to write and present persuasively -- are what enables leaders to educate and lead, said AMS Director of Recruiting Services Jim Cote.