valley. (building construction). An inside angle formed where two sloping sides intersect. (geography). A generally broad area of flat, low-lying land bordered by higher ground.
In ordinary usage, price is the quantity of payment or compensation given by one party to another in return for goods or services.
Price is a tool traders use to reach the ultimate goal of their business plan â to sell. While it may seem that the owner of the product or service controls the price, in fact the consumer also plays a role in determining the fee. Thus, price is a compromise of sorts, a sum that the buyer is willing to pay and the seller is willing to charge. List price and net price lie within this definition.