Defining Primary Data in Market Research. Primary data is information that you collect specifically for the purpose of your research project. An advantage of primary data is that it is specifically tailored to your research needs. A disadvantage is that it is expensive to obtain.
Merge adjacent cells. 1  Select two or more adjacent cells that you want to merge. 2  On the Home tab, in the Alignment group, click Merge and Center. 3  To change the text alignment in the merged cell, select the cell, and then click any of the alignment buttons in the Alignment group on the Home tab.
In your worksheet, select the text cells you want to combine and click the Merge Cells icon. In the Merge Cells dialog box, set the parameters as follows: How to merge field: row by row. Separate values with field: type a comma and press Alt+Enter in the edit box. Place the results to field: select left column. Check the Clear the content of selected cells checkbox.