Defining Primary Data in Market Research. Primary data is information that you collect specifically for the purpose of your research project. An advantage of primary data is that it is specifically tailored to your research needs. A disadvantage is that it is expensive to obtain.
Merge adjacent cells. 1  Select two or more adjacent cells that you want to merge. 2  On the Home tab, in the Alignment group, click Merge and Center. 3  To change the text alignment in the merged cell, select the cell, and then click any of the alignment buttons in the Alignment group on the Home tab.
You can combine or merge text from two or more cells into one cell. For example, if you have one cell in your worksheet with a personâs first name and one cell with their last name, you can combine the first and last names in a new cell. Click the cell where you want to put the combined text. Type =(. Click the cell that contains the first text you want to combine, such as a personâs first name. Type &â â& (a space enclosed in quotation marks). Click the next cell with the text that you want to combine, such as the personâs last name. Tip: To combine the text in more than two cells, continue selecting cells, and typing &â â& after each cell you select. If you donât want to add a space between the combined text, type & instead of &â â&.