Many publishers will provide a rate card to advertisers upon request. 1  There are a few advantages to this strategy: 2  Forces advertiser contact. If an advertiser or agency is interested in your site after viewing the media kit, theyâll need to initiate contact in order to acquire a rate card.
Marketers must remember that a market can be viewed and segmented in several different ways. The biggest benefit of using segmentation approaches like demographic or benefit segmentation is to understand the overall market and identify the unfulfilled needs of the customer.
A market segmentation analysis provides the fundament for companies to successfully identify market segments, and is also providing companies with the ability to evaluate the needs and wants of different market segments.hen conducting a market segmentation analysis, companies will potentially also be able to discover new segments, market niches and business opportunities, and new ways of positioning their products to different audiences.