Many publishers will provide a rate card to advertisers upon request. 1  There are a few advantages to this strategy: 2  Forces advertiser contact. If an advertiser or agency is interested in your site after viewing the media kit, theyâll need to initiate contact in order to acquire a rate card.
Marketers must remember that a market can be viewed and segmented in several different ways. The biggest benefit of using segmentation approaches like demographic or benefit segmentation is to understand the overall market and identify the unfulfilled needs of the customer.
Benefits of Regulation. The advantages of regulation in the microfinance industry for the customer and financial markets are numerous. Regulation serves to ensure the financial soundness of an MFI, reducing the chance of failure and reinforcing the publicâs trust in these financial institutions.