There are also some splash pads that feature play structures with small water slides and other interactive water features. While children of all ages love to play on a splash pad, itâs safe to say that most splash pads are designed for toddler-aged children up to ages 10-12.
The term competitive environment refers to the number and types of companies against which a given business competes in its industry. Direct competitors are those that sell very similar goods and...
Definition. Approach under which a firm aims to develop and market unique products for different customer segments. Usually employed where a firm has clear competitive advantages, and can sustain an expensive advertising campaign. It is one of three generic marketing strategies (see focus strategy and low cost strategy for the other two) that can be adopted by any firm.