Defining Primary Data in Market Research. Primary data is information that you collect specifically for the purpose of your research project. An advantage of primary data is that it is specifically tailored to your research needs. A disadvantage is that it is expensive to obtain.
Merge adjacent cells. 1  Select two or more adjacent cells that you want to merge. 2  On the Home tab, in the Alignment group, click Merge and Center. 3  To change the text alignment in the merged cell, select the cell, and then click any of the alignment buttons in the Alignment group on the Home tab.
Learn how to merge cells in Microsoft Excel. 1. Open your Microsoft Excel document. 2. Type information into the cells. Keep in mind that merging cells can delete data. Only the data in the upper left cell will be kept once the cells have merge. Do not place data in every cell if you plan on merging the cell space.