Many publishers will provide a rate card to advertisers upon request. 1  There are a few advantages to this strategy: 2  Forces advertiser contact. If an advertiser or agency is interested in your site after viewing the media kit, theyâll need to initiate contact in order to acquire a rate card.
Market Segmentation: Top 10 Benefits of Market Segmentation. The top ten benefits of market segmentation are as follows: 1. Determining market opportunities 2. Adjustments in marketing appeals 3. Developing marketing programmes 4. Designing a product 5. Media selection 6. Timing of marketing efforts 7. Efficient use of resources 8. Better service to customers 9.
Market segmentation is the process of dividing the total market for good or service into several smaller groups. groups. Dividing a market into distinct groups of buyers on the basis of needs characteristics or behaviour who might require separate product or marketing mixes. Levels of Market Segmentation. Mass Marketing: # The seller engages in mass production, mass distribution, and mass promotion of one product to all buyers.