Defining Primary Data in Market Research. Primary data is information that you collect specifically for the purpose of your research project. An advantage of primary data is that it is specifically tailored to your research needs. A disadvantage is that it is expensive to obtain.
Merge adjacent cells. 1  Select two or more adjacent cells that you want to merge. 2  On the Home tab, in the Alignment group, click Merge and Center. 3  To change the text alignment in the merged cell, select the cell, and then click any of the alignment buttons in the Alignment group on the Home tab.
Click Home > Merge & Center > Merge Cells. See screenshot: 3. Then all selected cells will be merged into one cell, but only the contents in upper-left cell of selected cell range will be remained. See screenshots: Most of us may not want this result, we need to merge the cell contents without losing the data.