Ingredients. 1  3 1/2 pounds parsnips and multicolored carrots, peeled and quartered lengthwise if large. 2  2 tablespoons unsalted butter, melted. 3  2 tablespoons extra-virgin olive oil.  Pinch of 1  sugar. Salt and freshly ground pepper.
Mr. Singh said the Pepsi Refresh Project was not a sales-driving program, but viewed as an investment to build brand awareness and cultivate a long-term relationship with consumers. âIt was designed to drive brand health,â he said.
From my perspective, the Pepsi Refresh Project was quite innovative -- one of the first major marketers to marry social responsibility, brand marketing and social media. I have read that the project had over 60 million folks involved.