A very common type of product used in cross merchandising is complementary goods, which are products that are consumed in conjunction with one another. Electronics and batteries as well as printers and ink cartridges are examples of products that exhibit complementary properties for customers to connect.
Elvis Presley was famous for giving away Cadillacs, cash and jewelry, often on the spur of the moment. But, the true depth and breadth of his generosity and community involvement is not so widely known.
Colonel Tom Parker, Elvis Presley's Manager. Nearly as legendary as his famous client was Colonel Tom Parker, Elvis Presley's manager. Colonel Parker was mysterious and colorful, and, under his guidance, his one and only client -- Elvis -- reached unimaginable heights.t this point, Neal was kept on merely as a courtesy. When Neal's contract expired on March 15, 1956, he was completely out of the picture, and Parker became Elvis' full-time manager for a 25 percent cut. When Parker began to take part officially in Elvis' career, Elvis was just a country-western singer.