Getty Images. The organic-food business is booming: About 70 percent of Americans buy organic food occasionally, and nearly one quarter buy it every week, according to the Hartman Group, a market research firm.
Top Definition. purple prose. a term used to describe literature where the writing is unnecessarily flowery. it means that the writer described the situation (or wrote the entire book, passage, etc) using words that are too extravagant for the type of text, or any text at all.
As mentioned above (but more floridly), purple prose is basically when a writer hits a wall and has nothing interesting like plot or characterization to write about, so they instead decide to beef up the syllable count of their words and throw in a few pages of unnecessary description.