Many publishers will provide a rate card to advertisers upon request. 1  There are a few advantages to this strategy: 2  Forces advertiser contact. If an advertiser or agency is interested in your site after viewing the media kit, theyâll need to initiate contact in order to acquire a rate card.
Market Segmentation: Top 10 Benefits of Market Segmentation. The top ten benefits of market segmentation are as follows: 1. Determining market opportunities 2. Adjustments in marketing appeals 3. Developing marketing programmes 4. Designing a product 5. Media selection 6. Timing of marketing efforts 7. Efficient use of resources 8. Better service to customers 9.
There are ways to target a specific market for your product or service. Demographic segmentation is one of the ways to target a specific group of consumers. Read on to learn more about demographic segmentation and its advantages and disadvantages.isadvantages of Demographic Segmentation. One of the main disadvantages of demographic segmentation is it can make an organization vulnerable to competitors. Competitors may try to use the same marketing techniques and potentially take away customers.