Defining Primary Data in Market Research. Primary data is information that you collect specifically for the purpose of your research project. An advantage of primary data is that it is specifically tailored to your research needs. A disadvantage is that it is expensive to obtain.
Merge adjacent cells. 1  Select two or more adjacent cells that you want to merge. 2  On the Home tab, in the Alignment group, click Merge and Center. 3  To change the text alignment in the merged cell, select the cell, and then click any of the alignment buttons in the Alignment group on the Home tab.
Using the Table Tools Menu. Select the cells in the table that you want to merge. This action highlights the selected cells and activates the Table Tools menu in the Ribbon. Click Table Tools and choose the Layout tab. From the Merge group, click Merge Cells to combine the selected cells into a single cell. Using the Context Menu.