Many publishers will provide a rate card to advertisers upon request. 1  There are a few advantages to this strategy: 2  Forces advertiser contact. If an advertiser or agency is interested in your site after viewing the media kit, theyâll need to initiate contact in order to acquire a rate card.
Market Segmentation: Top 10 Benefits of Market Segmentation. The top ten benefits of market segmentation are as follows: 1. Determining market opportunities 2. Adjustments in marketing appeals 3. Developing marketing programmes 4. Designing a product 5. Media selection 6. Timing of marketing efforts 7. Efficient use of resources 8. Better service to customers 9.
Demographic segmentation is market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education.Demographics can be segmented into several markets to help an organization target its consumers more accurately.isadvantages of Demographic Segmentation. One of the main disadvantages of demographic segmentation is it can make an organization vulnerable to competitors. Competitors may try to use the same marketing techniques and potentially take away customers.