Defining Primary Data in Market Research. Primary data is information that you collect specifically for the purpose of your research project. An advantage of primary data is that it is specifically tailored to your research needs. A disadvantage is that it is expensive to obtain.
Merge adjacent cells. 1  Select two or more adjacent cells that you want to merge. 2  On the Home tab, in the Alignment group, click Merge and Center. 3  To change the text alignment in the merged cell, select the cell, and then click any of the alignment buttons in the Alignment group on the Home tab.
Merging combines two or more cells to create a new, larger cell. This is a great way to create a label that spans several columns. For example, here cells A1, B1, and C1 were merged to create the label âMonthly Salesâ to describe the information in rows 2 through 7. Select two or more adjacent cells you want to merge.