Defining Primary Data in Market Research. Primary data is information that you collect specifically for the purpose of your research project. An advantage of primary data is that it is specifically tailored to your research needs. A disadvantage is that it is expensive to obtain.
Merge adjacent cells. 1  Select two or more adjacent cells that you want to merge. 2  On the Home tab, in the Alignment group, click Merge and Center. 3  To change the text alignment in the merged cell, select the cell, and then click any of the alignment buttons in the Alignment group on the Home tab.
Combine Cells of Data in Excel. Excel's CONCATENATE function can be used to combine two or more cells of data together. For example, if first and last names in a database have been separated into two cells the CONCATENATE function can be used to combine both names into a single cell.ombine Cells of Data in Excel. Excel's CONCATENATE function can be used to combine two or more cells of data together. For example, if first and last names in a database have been separated into two cells the CONCATENATE function can be used to combine both names into a single cell.