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hoist(Noun) A hoisting device, such as pulley or crane. hoist(Noun) The perpendicular height of a flag, as opposed to the fly, or horizontal length, when flying from a staff. hoist(Noun) The vertical edge of a flag which is next to the staff. hoist(Noun) The height of a fore-and-aft sail, next the mast or stay.
Load refers to the object(s) being hoisted and/or the weight of the object(s); both uses refer to the object(s) and the load-attaching equipment, such as, the load block, ropes, slings, shackles, and any other ancillary attachment.