A very common type of product used in cross merchandising is complementary goods, which are products that are consumed in conjunction with one another. Electronics and batteries as well as printers and ink cartridges are examples of products that exhibit complementary properties for customers to connect.
Elvis Presley was famous for giving away Cadillacs, cash and jewelry, often on the spur of the moment. But, the true depth and breadth of his generosity and community involvement is not so widely known.
Presley was on a roll, scoring his first No. 1 single with Heartbreak Hotel, as well as his first No. 1 album, Elvis Presley, and signing a movie contract with Paramount Picturesâall in 1956. Despite the uproar that his sexy dance moves caused, he also became a popular guest on a number of television variety shows.