Getty Images. The organic-food business is booming: About 70 percent of Americans buy organic food occasionally, and nearly one quarter buy it every week, according to the Hartman Group, a market research firm.
Top Definition. purple prose. a term used to describe literature where the writing is unnecessarily flowery. it means that the writer described the situation (or wrote the entire book, passage, etc) using words that are too extravagant for the type of text, or any text at all.
purple (plural purples) 1  A colour/color that is a dark blend of red and blue; dark magenta. purple colour: Milton Arraying with reflected purple and gold / The clouds that on his western throne attend. Douay Rheims Bible, Canticles VII. Vs. 5 Thy head as Carmelus: and the haires of thy head as a Kings purple tyed to cundite pipes.