Many publishers will provide a rate card to advertisers upon request. 1  There are a few advantages to this strategy: 2  Forces advertiser contact. If an advertiser or agency is interested in your site after viewing the media kit, theyâll need to initiate contact in order to acquire a rate card.
Marketers must remember that a market can be viewed and segmented in several different ways. The biggest benefit of using segmentation approaches like demographic or benefit segmentation is to understand the overall market and identify the unfulfilled needs of the customer.
Numerous types of businesses use market segmentation to optimize their ability to sell to a wide variety of consumers. From skin care and hair care manufacturers to car companies, market segmentation enables businesses to tailor their product development and advertising to key demographics to meet their specific needs more effectively.