Getty Images. The organic-food business is booming: About 70 percent of Americans buy organic food occasionally, and nearly one quarter buy it every week, according to the Hartman Group, a market research firm.
Top Definition. purple prose. a term used to describe literature where the writing is unnecessarily flowery. it means that the writer described the situation (or wrote the entire book, passage, etc) using words that are too extravagant for the type of text, or any text at all.
Cerebus the Aardvark - The purple prose in the Jaka's Story and Reads arcs is intentional. In Jaka's Story, it's meant to be written by an Oscar Wilde Captain Ersatz. The prose in Reads is a slightly more snarkified version of Sim's own writing; where it is not purple, it can be suffocatingly verbose.