Defining Primary Data in Market Research. Primary data is information that you collect specifically for the purpose of your research project. An advantage of primary data is that it is specifically tailored to your research needs. A disadvantage is that it is expensive to obtain.
Merge adjacent cells. 1  Select two or more adjacent cells that you want to merge. 2  On the Home tab, in the Alignment group, click Merge and Center. 3  To change the text alignment in the merged cell, select the cell, and then click any of the alignment buttons in the Alignment group on the Home tab.
How to combine rows in Excel using the Merge Cells add-in. The Merge Cells add-in is purposed for combining various types of cells in Excel. It merges individual cells as well as combines data from entire rows or columns. Select the rows you want to merge and click on the Merge Cells icon.