Defining Primary Data in Market Research. Primary data is information that you collect specifically for the purpose of your research project. An advantage of primary data is that it is specifically tailored to your research needs. A disadvantage is that it is expensive to obtain.
Merge adjacent cells. 1  Select two or more adjacent cells that you want to merge. 2  On the Home tab, in the Alignment group, click Merge and Center. 3  To change the text alignment in the merged cell, select the cell, and then click any of the alignment buttons in the Alignment group on the Home tab.
Another way to merge and split cells is to click the Draw Table or Eraser button on the (Table Tools) Layout tab. Click the Draw Table button and then draw lines through cells to split them. Click the Eraser button and drag over or click the boundary between cells to merge cells.