Defining Primary Data in Market Research. Primary data is information that you collect specifically for the purpose of your research project. An advantage of primary data is that it is specifically tailored to your research needs. A disadvantage is that it is expensive to obtain.
Merge adjacent cells. 1  Select two or more adjacent cells that you want to merge. 2  On the Home tab, in the Alignment group, click Merge and Center. 3  To change the text alignment in the merged cell, select the cell, and then click any of the alignment buttons in the Alignment group on the Home tab.
For example, I want to combine columns A and B in the image below. Step 3: Click inside an empty column where you want the combined data to be displayed. Step 4: Type =CONCATENATE(XX, YY) into the first cell where you want to display combined column data. In the example below, I am combining data from cells A2 and B2.