A very common type of product used in cross merchandising is complementary goods, which are products that are consumed in conjunction with one another. Electronics and batteries as well as printers and ink cartridges are examples of products that exhibit complementary properties for customers to connect.
Elvis Presley was famous for giving away Cadillacs, cash and jewelry, often on the spur of the moment. But, the true depth and breadth of his generosity and community involvement is not so widely known.
Presley's legacy is such that many entertainers have made careers emulating him in voice, looks, or both. They are called Elvis Tribute Artists, or informally as Elvis impersonators. Professional Elvis impersonators highlight in Las Vegas and other areas across the United States and around the world.