During my tenure at IMA, Iâve spoken on accounting regulatory issues, providing testimony to U.S. Congress on internal controls and risk management as it relates to Sarbanes-Oxley implementation, appearing before the SEC and PCAOB on critical regulatory matters impacting U.S. global competitiveness, and I served as a member of the COSO (Committee of Sponsoring Organizations) board of directors, which delivers global guidance on internal controls and enterprise risk management.
1.) Credit unions spend more on marketing than you think. Credit unions were once seen as a quaint, sleepy little corner of the financial industry. Not anymore. The top 10 credit unions invest $155 million annually on marketing, and the top 100 credit unions spend a combined $400 million on advertising and related educational expenses.
Depending on audience size and publicity opportunities, cost of a title sponsorship could range from $750 to $10,000. Title sponsors receive maximum publicity, and their logo should appear in ALL publicity material. You should base your sponsor levels on the benefits to the company.Put a price on each benefit you'll offer and add the prices in each level. This will give you an idea as to the cost of a sponsorship at each level.Know in advance that you may have to be flexible and customize levels for some sponsors to meet their marketing needs. Some sponsors might be interested in a half cash, half in-kind (product donation) sponsorship.epending on audience size and publicity opportunities, cost of a title sponsorship could range from $750 to $10,000. Title sponsors receive maximum publicity, and their logo should appear in ALL publicity material. You should base your sponsor levels on the benefits to the company.