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Ketel (Dutch for: Pot still) One is a liquor brand of the Nolet Distillery in Schiedam, the Netherlands.Ketel One Vodka is distilled from 100% wheat in copper pot stills, filtered over loose charcoal, and rests in tile lined tanks until ready.etel One Vodka is distilled from 100% wheat in copper pot stills, filtered over loose charcoal, and rests in tile lined tanks until ready.
The Tom's 'One for One' model has inspired many different companies to adopt similar concepts. For instance, Warby Parker, launched in 2010, gives a pair of glasses to someone in need for every pair of glasses they sell. Also, the social business Ruby Cup uses a 'Buy One Give One' model for their menstrual cup venture.