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In the 20th century humanistic psychology was referred to as the third force in psychology, distinct from earlier, even less humanistic approaches of psychoanalysis and behaviorism.
Maslow became the leader of the humanistic school of psychology that emerged in the 1950s and 1960s, which he referred to as the third force -- beyond Freudian theory and behaviorism. Maslow saw human beings' needs arranged like a ladder. The most basic needs, at the bottom, were physical -- air, water, food, sex.