Class A Fires consist of ordinary combustibles such as wood, paper, trash or anything else that leaves an ash. Water works best to extinguish a Class A fire. Class B Fires are fueled by flammable or combustible liquids, which include oil, gasoline, and other similar materials.
The amygdala is involved in our experience of emotion and in tying emotional meaning to our memories. The hypothalamus regulates a number of homeostatic processes, including the regulation of body temperature, appetite, and blood pressure.
The emotional core of consumer decision-making Emotions influence almost all human decision-making, but are especially important to consumer purchase decisions. Emotions expressed in advertising, brand personality, and narrative constitute our mental representations of brands, and are the basis of our preferences and purchase behavior.