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In the 20th century humanistic psychology was referred to as the third force in psychology, distinct from earlier, even less humanistic approaches of psychoanalysis and behaviorism.
Home âº Perspectives âº Behaviorism. Behaviorism (also called the behaviorist approach) was the primary paradigm in psychology between 1920 to 1950 and is based on a number of underlying assumptions regarding methodology and behavioral analysis: * Psychology should be seen as a science. Watson (1913) launches the behavioral school of psychology (classical conditioning), publishing an article, Psychology as the Behaviorist Views It. * Watson and Rayner (1920) conditioned an orphan called Albert B (aka Little Albert) to fear a white rat. * Thorndike (1905) formalized the  Law of Effect .