. Fundamentally, the concept is used to explain that the process of marketing creates several things which make a product/service useable to the end user, without these things being done, it is not possible to acquire, and use the product properly.
Although most people have never heard of 'Pantone White', the Pantone for Fashion and Home color guide, in fact, has one page containing various shades of white. These colors are identified with a Pantone textile number, and also a name: Here are some of the whites in the Pantone for Fashion and Home color guide. Pantone 11-0103TPX Egret.
Pick Color from Image & Matching PMS Colors is an interesting tool. You can upload a logo and get the Pantone color. It will also give you the closest PMS color so you can see variations on the Pantone color. Additionally, you can choose a color from the color wheel and get the closest PMS color to it.