Segmentation according to demography is based on variables such as age, gender, occupation and education level or according to perceived benefits which a product or service may provide.Benefits may be perceived differently depending on a consumer's stage in the life cycle.emographic segmentation divides markets into different life stage groups and allows for messages to be tailored accordingly. A variant of this approach known as firmographic or feature based segmentation is commonly used in business-to-business markets (itâs estimated that 81% of B2B marketers use this technique).
What Is Inti Raymi? In Bolivia, Inti Raymi is a combination of shamanic ceremony and all night party, in Ecuador it resembles a village fete and in Peru, Inti Raymi has become a spectacle of costume and dance.
The Inti Raymi (Festival of the Sun)[1] was a religious ceremony of the Inca Empire in honor of the god Inti, one of the most venerated deities in Inca religion. It was the celebration of the Winter Solstice-the shortest day of the year in terms of the time between sunrise and sunset and the Inca New Year.he last Inti Raymi with the Inca Emperor's presence was carried out in 1535, after which the Spanish and the Catholic priests banned it. In 1944, a historical reconstruction of the Inti Raymi was directed by Faustino Espinoza Navarro and indigenous actors.