. Fundamentally, the concept is used to explain that the process of marketing creates several things which make a product/service useable to the end user, without these things being done, it is not possible to acquire, and use the product properly.
Although most people have never heard of 'Pantone White', the Pantone for Fashion and Home color guide, in fact, has one page containing various shades of white. These colors are identified with a Pantone textile number, and also a name: Here are some of the whites in the Pantone for Fashion and Home color guide. Pantone 11-0103TPX Egret.
So, Yellow is white minus blue, magenta is white minus green and cyan is white minus red. Yes, yellow is a primary color, as are red and blue. <br /><br /><br /><br /><br /> Umm... <br /><br /> Printing: yellow, cyan, magenta, plus black to make solid blacks. <br /><br /> Televison: red, green blue. In printing we use colors that are made of two primary colors so as to have a color that excludes one primary color.