Best Answer: WPP stands for Wire & Plastic Products. It is what the company used to do before Martin Sorrell bought it and turned it into an advertising agency. Instead of spending a few million to have consulants come up with a new name Sorrell just changed the name to WPP. Smart man.
Augmented Reality as suggested by Wikipedia: Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.nnovation. Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.
Spatial Augmented Reality (SAR) augments real world objects and scenes without the use of special displays such as monitors, head mounted displays or hand-held devices. SAR makes use of digital projectors to display graphical information onto physical objects.