. Fundamentally, the concept is used to explain that the process of marketing creates several things which make a product/service useable to the end user, without these things being done, it is not possible to acquire, and use the product properly.
Although most people have never heard of 'Pantone White', the Pantone for Fashion and Home color guide, in fact, has one page containing various shades of white. These colors are identified with a Pantone textile number, and also a name: Here are some of the whites in the Pantone for Fashion and Home color guide. Pantone 11-0103TPX Egret.
GM code WA5111 - white. This white automotive paint color is most commonly known as simply White. Other common color promotional names include Linen White, Corporate White, Yellow White, Frost White, and Lift White. The color formulation has been used between 1970 and 2002, primarily by GM; but also by Coca Cola, Chrysler, Northwest Airlines, Dr Pepper, Caterpillar, Clark, and 7up.