. Fundamentally, the concept is used to explain that the process of marketing creates several things which make a product/service useable to the end user, without these things being done, it is not possible to acquire, and use the product properly.
Although most people have never heard of 'Pantone White', the Pantone for Fashion and Home color guide, in fact, has one page containing various shades of white. These colors are identified with a Pantone textile number, and also a name: Here are some of the whites in the Pantone for Fashion and Home color guide. Pantone 11-0103TPX Egret.
The color for an unpressed light button is #FFFFFF (white). The color for an unpressed dark (blue) button is #4285F4. You can change the color of the button if you need to match a specific style of your app, but the button must always include the standard color Google G on a white tile.