. Fundamentally, the concept is used to explain that the process of marketing creates several things which make a product/service useable to the end user, without these things being done, it is not possible to acquire, and use the product properly.
Although most people have never heard of 'Pantone White', the Pantone for Fashion and Home color guide, in fact, has one page containing various shades of white. These colors are identified with a Pantone textile number, and also a name: Here are some of the whites in the Pantone for Fashion and Home color guide. Pantone 11-0103TPX Egret.
visual style guide colors blue and orange are the official colors of the university our colors are a distinguishing feature of our identity when reproduced in color the wordmark should always appear in utsa s signature color blue pms 289 a secondary allowed use is orange pms 1665 no other color is acceptable with the exception of all black for use on faxes memos and in newspapers and all white on dark backgrounds