Best Answer: WPP stands for Wire & Plastic Products. It is what the company used to do before Martin Sorrell bought it and turned it into an advertising agency. Instead of spending a few million to have consulants come up with a new name Sorrell just changed the name to WPP. Smart man.
Augmented Reality as suggested by Wikipedia: Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.nnovation. Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.
In all those applications the augmented reality presented to the user enhances that person's performance in and perception of the world. The ultimate goal is to create a system such that the user can not tell the difference between the real world and the virtual augmentation of it.ach of these gives a different sense of immersion in the display. In an augmented reality system, this can be misleading because with some display technologies part of the display is the user's direct view of the real world. Immersion in that display comes from simply having your eyes open.