. Fundamentally, the concept is used to explain that the process of marketing creates several things which make a product/service useable to the end user, without these things being done, it is not possible to acquire, and use the product properly.
Although most people have never heard of 'Pantone White', the Pantone for Fashion and Home color guide, in fact, has one page containing various shades of white. These colors are identified with a Pantone textile number, and also a name: Here are some of the whites in the Pantone for Fashion and Home color guide. Pantone 11-0103TPX Egret.
NP-1, NP-2 Colors: NP-1 is pre-tinted in 11 standard colors. We stock the complete line of standard colors including white, off-white, limestone, stone, tan, aluminum grey, medium bronze, special bronze, redwood tan, and black. NP-2 has 40 standard colors and 470 Custom Colors.