0%75Â°57Â°Night - Partly cloudy. Winds variable at 2 to 9 mph (3.2 to 14.5 kph). The overnight low will be 57 Â°F (13.9 Â°C).Mostly clear with a high of 76 Â°F (24.4 Â°C). Winds variable at 2 to 9 mph (3.2 to 14.5 kph).
CRM is a dominant management tool that can be used to enhance the sales potential and further increase the value of the customer for the bank. In general, CRM incorporates various components of a bank's business for example, sales, marketing, IT and accounting. This approach may not increase a bank's profit suddenly, but it will definitely boost customer loyalty to the bank.
According to a Sweeney Group definition, CRM is all the tools, technologies and procedures to manage, improve, or facilitate sales, support and related interactions with customers, prospects, and business partners throughout the enterprise. It assumes that CRM is involved in every B2B transaction.