. Fundamentally, the concept is used to explain that the process of marketing creates several things which make a product/service useable to the end user, without these things being done, it is not possible to acquire, and use the product properly.
Although most people have never heard of 'Pantone White', the Pantone for Fashion and Home color guide, in fact, has one page containing various shades of white. These colors are identified with a Pantone textile number, and also a name: Here are some of the whites in the Pantone for Fashion and Home color guide. Pantone 11-0103TPX Egret.
White is an achromatic color, a color without hue. An incoming light to the human eye that stimulates all its three types of color sensitive cone cells in nearly equal amounts results in white. White is one of the most common colors in nature, the color of sunlight, snow, milk, chalk, limestone and other common minerals. In many cultures white represents or signifies purity, innocence, and light, and is the symbolic opposite of black, or darkness.