This starting point is critical because it is essential at this point for those who will deliver the technology, those who will use that technology, and those who have a stake in the project to reach agreement on its concept and definition. The process is represented in the figure below.
DEFINITION of 'Stop-Loss Order'. An order placed with a broker to sell a security when it reaches a certain price. A stop-loss order is designed to limit an investorâs loss on a position in a security. Although most investors associate a stop-loss order only with a long position, it can also be used for a short position, in which case the security would be bought if it trades above a defined price.
Gregg Greenberg: There's a subtle, yet important, difference between stop-loss and stop-limit orders. And it matters most when things, as they occasionally do on Wall Street, get a little out of control. A stop-loss order becomes a market order when a security sells at or below the specified stop price. It is most often used as protection against a serious drop in the price of your stock. So let's say you own stock XYZ and it is trading at $20. It's a volatile stock, so you put a stop-loss order on at $15.