. Fundamentally, the concept is used to explain that the process of marketing creates several things which make a product/service useable to the end user, without these things being done, it is not possible to acquire, and use the product properly.
Although most people have never heard of 'Pantone White', the Pantone for Fashion and Home color guide, in fact, has one page containing various shades of white. These colors are identified with a Pantone textile number, and also a name: Here are some of the whites in the Pantone for Fashion and Home color guide. Pantone 11-0103TPX Egret.
White is a soft color that evokes the impression of innocence. It also helps to tone down bolder and darker colors. White is an appropriate color for many work and social functions that involve a first meeting. Business Know-How; 10 Keys to Powerful First Impressions; Dianne Daniels.