. Fundamentally, the concept is used to explain that the process of marketing creates several things which make a product/service useable to the end user, without these things being done, it is not possible to acquire, and use the product properly.
Although most people have never heard of 'Pantone White', the Pantone for Fashion and Home color guide, in fact, has one page containing various shades of white. These colors are identified with a Pantone textile number, and also a name: Here are some of the whites in the Pantone for Fashion and Home color guide. Pantone 11-0103TPX Egret.
PMS stands for Pantone Matching System (PMS), a proprietary color space used in a variety of industries, primarily printing, though sometimes in the manufacture of colored paint, fabric, and plastics.MS stands for Pantone Matching System colors. There can be so much variation in color using CMYK that Pantone set out to create a system that allowed for consistent color. This way a designer can create a logo that will print consistently from job to job an printer to printer.