. Fundamentally, the concept is used to explain that the process of marketing creates several things which make a product/service useable to the end user, without these things being done, it is not possible to acquire, and use the product properly.
Although most people have never heard of 'Pantone White', the Pantone for Fashion and Home color guide, in fact, has one page containing various shades of white. These colors are identified with a Pantone textile number, and also a name: Here are some of the whites in the Pantone for Fashion and Home color guide. Pantone 11-0103TPX Egret.
The safest car color was determined to be white. According to studies, white is considered the most visible color under almost all conditions except snow. Interestingly though, the color considered the most visible was lime yellow. Nevertheless, because of its lack of availability, and because most people have an aversion to this color, white wins out.