Best Answer: WPP stands for Wire & Plastic Products. It is what the company used to do before Martin Sorrell bought it and turned it into an advertising agency. Instead of spending a few million to have consulants come up with a new name Sorrell just changed the name to WPP. Smart man.
Augmented Reality as suggested by Wikipedia: Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.nnovation. Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.
1. What is augmented reality? Augmented reality is a way of fusing the real and the virtual world by overlaying digital data on to real-world analogue views. Augmented reality applications are appearing in products as diverse as T-shirts on fashion cat walks, interactive games, CVs designed literally to speak to the future employer and jobseeking tools. And whatâs more, anyone with a mobile phone or laptop with built-in video capability can augment and extend their reality with easy-to-use applications. 2. How does it work?