. Fundamentally, the concept is used to explain that the process of marketing creates several things which make a product/service useable to the end user, without these things being done, it is not possible to acquire, and use the product properly.
Although most people have never heard of 'Pantone White', the Pantone for Fashion and Home color guide, in fact, has one page containing various shades of white. These colors are identified with a Pantone textile number, and also a name: Here are some of the whites in the Pantone for Fashion and Home color guide. Pantone 11-0103TPX Egret.
White and gray indicate a neutral wire. White is the color most often used for this function. A neutral wire connects to the neutral bus bar within an electric panel. (A bus bar is made of conductive metal that attracts the electric current for distribution outward to feeders.) You can connect white and gray only to other white and gray wires.