. Fundamentally, the concept is used to explain that the process of marketing creates several things which make a product/service useable to the end user, without these things being done, it is not possible to acquire, and use the product properly.
Although most people have never heard of 'Pantone White', the Pantone for Fashion and Home color guide, in fact, has one page containing various shades of white. These colors are identified with a Pantone textile number, and also a name: Here are some of the whites in the Pantone for Fashion and Home color guide. Pantone 11-0103TPX Egret.
The additive primary colors are red, green and blue (RGB). Combining one of these additive primary colors with equal amounts of another one results in the additive secondary colors of cyan, magenta and yellow. Combining all three additive primary colors in equal amounts will produce the color white.