Apple's brand value is nearly twice as much as Microsoft, which ranked second on the list with $63 billion. Google secured a third rank on the Forbes' list with a brand value of $56.6 billion, followed by popular beverages company Coca-Cola at $56.1 billion net worth. Forbes' annual ranking of the most valuable brands rounded off the top 5 brands with IBM at $47.9 billion. There is a slight reshuffle in the Forbes' Top 100 list compared to last year. While Apple stood strong on highest rank, its net worth increased from $104.3 billion to $124.2 billion this year.
Star Wars holds a Guinness World Records title for the Most successful film merchandising franchise. In 2015, the total value of the Star Wars franchise was estimated at US$42 billion, making Star Wars the second-highest-grossing media franchise of all time. In 2012, The Walt Disney Company bought Lucasfilm for US$4.06 billion and earned the distribution rights to all subsequent Star Wars films, beginning with the release of The Force Awakens in 2015.
Produced in 1978 by Kenner. Original retail price: $11.99 Details Graded Values 1979 Star Wars (Star Wars 1978-1979) 1977 1978 1979 In 1979, additional Star Wars figures where added to the assortment. The original 12 figures were re-released with 9 new characters.