Figure 1: Schema of the metaphor source domain 'path' (in: MOSER 1999a, p.144) [ 7 ]. Path is the source domain in this analogy of 'success is a path' and has a certain cognitive structure, consisting at the minimum of the following slots: a starting point, a final point and a direction.
1 Pizza King Indiana, of Muncie, Indiana, a chain of more than 40 pizzerias founded by two brothers.  Pizza King, Inc. of Lafayette, Indiana with approximately 100 locations; established by one of the founders of Pizza King Indiana.
Papa John's International is a publicly traded company, with 30% of shares owned by John Schnatter. In January 2002, Papa John's became the first national pizza chain to make online ordering available to all of its U.S. customers. Most other national chains subsequently added online ordering to their services.