Apple's brand value is nearly twice as much as Microsoft, which ranked second on the list with $63 billion. Google secured a third rank on the Forbes' list with a brand value of $56.6 billion, followed by popular beverages company Coca-Cola at $56.1 billion net worth. Forbes' annual ranking of the most valuable brands rounded off the top 5 brands with IBM at $47.9 billion. There is a slight reshuffle in the Forbes' Top 100 list compared to last year. While Apple stood strong on highest rank, its net worth increased from $104.3 billion to $124.2 billion this year.
Star Wars holds a Guinness World Records title for the Most successful film merchandising franchise. In 2015, the total value of the Star Wars franchise was estimated at US$42 billion, making Star Wars the second-highest-grossing media franchise of all time. In 2012, The Walt Disney Company bought Lucasfilm for US$4.06 billion and earned the distribution rights to all subsequent Star Wars films, beginning with the release of The Force Awakens in 2015.
Disney buying Lucasfilm, will release new 'Star Wars' movie in 2015. Disney CEO Robert Iger, left, and Star Wars creator George Lucas, center, celebrate the opening of a theme park ride in 2011. Disney is paying $4 billion for Lucas' film studio Lucasfilm. Phelan M. Ebenhack / AP file. Updated at 7:15 p.m. ET: Walt Disney Co. is buying Lucasfilm in a $4 billion deal that brings the best-selling Star Wars franchise under the Disney umbrella, with plans to release Episode 7 of the long-running saga in 2015.