At the âImpossible to Ignoreâ forum at Advertising Week XIIâ, industry leaders discuss the enduring best practices of traditional ad techniques and the role that they play in todayâs fractured media environment.
As of the most recent quarter, Netflix had a total of 69.2 million subscribers worldwide. Here is a breakdown of Netflix's total subscriber base since the beginning if 2012.
The comment went largely unnoticed because he also happened to drop the bombshell that Netflix was expanding to 130 more countries immediately. But a few analysts caught the announcement and went to work crunching numbers. Their conclusion is that the average subscriber streamed about 1.8 hours of Netflix per day in 2015. That's up roughly 13% -- or six hours per month -- from 2014. Cord-cutting is driving growth. 2015 was the year Americans started cutting the cord in earnest.