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home / study / social sciences / sociology definitions / control theory. In sociology, control theory is the view that people refrain from deviant behavior because diverse factors control their impulses to break social norms.
Normative social influence is a type of social influence leading to conformity. It is defined in social psychology as the influence of other people that leads us to conform in order to be liked and accepted by them. The power of normative social influence stems from the human identity as a social being, with a need for companionship and association. This fact often leads to people exhibiting public complianceâbut not necessarily private acceptanceâof the group's social norms in order to be accepted by the group.