Figure 1: Schema of the metaphor source domain 'path' (in: MOSER 1999a, p.144) [ 7 ]. Path is the source domain in this analogy of 'success is a path' and has a certain cognitive structure, consisting at the minimum of the following slots: a starting point, a final point and a direction.
1 Pizza King Indiana, of Muncie, Indiana, a chain of more than 40 pizzerias founded by two brothers.  Pizza King, Inc. of Lafayette, Indiana with approximately 100 locations; established by one of the founders of Pizza King Indiana.
David W. Barnes Funeral Home is independently owned and operated by David and Carol Barnes of Coffeyville, Kansas. Our competitors, who are owned by corporations with headquarters in big cities, will oftentimes say they are family owned; however they don't mention that the family lives out of the area. This corporate environment leads to a lesser amount of revenue being reinvested in the community.