Figure 1: Schema of the metaphor source domain 'path' (in: MOSER 1999a, p.144) [ 7 ]. Path is the source domain in this analogy of 'success is a path' and has a certain cognitive structure, consisting at the minimum of the following slots: a starting point, a final point and a direction.
1 Pizza King Indiana, of Muncie, Indiana, a chain of more than 40 pizzerias founded by two brothers.  Pizza King, Inc. of Lafayette, Indiana with approximately 100 locations; established by one of the founders of Pizza King Indiana.
Pizza at Franco Manca. Owned by husband and wife Giuseppe Mascoli and Bridget Hugo, the Franco Manca âpizza revolutionâ began in Brixton and, thanks to its allergy-friendly sourdough pizzas, has (slowly) risen to cover six London locations.