Figure 1: Schema of the metaphor source domain 'path' (in: MOSER 1999a, p.144) [ 7 ]. Path is the source domain in this analogy of 'success is a path' and has a certain cognitive structure, consisting at the minimum of the following slots: a starting point, a final point and a direction.
1 Pizza King Indiana, of Muncie, Indiana, a chain of more than 40 pizzerias founded by two brothers.  Pizza King, Inc. of Lafayette, Indiana with approximately 100 locations; established by one of the founders of Pizza King Indiana.
Esposito owned a restaurant called Pizzeria di Pietro, and baked the savory pie for Italian King Umberto I and Queen Margherita. In 1905, Gennaro Lombardi opened the first pizzeria in the United States in New York City. The first pizza restaurant franchise, Pizza Hut, opened in the 1930s. Later, Rose Totino invented the frozen pizza so people could enjoy pizza at home without having to order it from a restaurant.