Apple's brand value is nearly twice as much as Microsoft, which ranked second on the list with $63 billion. Google secured a third rank on the Forbes' list with a brand value of $56.6 billion, followed by popular beverages company Coca-Cola at $56.1 billion net worth. Forbes' annual ranking of the most valuable brands rounded off the top 5 brands with IBM at $47.9 billion. There is a slight reshuffle in the Forbes' Top 100 list compared to last year. While Apple stood strong on highest rank, its net worth increased from $104.3 billion to $124.2 billion this year.
Star Wars holds a Guinness World Records title for the Most successful film merchandising franchise. In 2015, the total value of the Star Wars franchise was estimated at US$42 billion, making Star Wars the second-highest-grossing media franchise of all time. In 2012, The Walt Disney Company bought Lucasfilm for US$4.06 billion and earned the distribution rights to all subsequent Star Wars films, beginning with the release of The Force Awakens in 2015.
Lego Star Wars: The Last Jedi Chewbacca ($35) & Rey ($25) Credit: Lego In celebration of Force Friday, Lego just released the latest additions to its Star Wars collection, with several new building sets inspired by the upcoming release of The Last Jedi. Get ready for the next epic battle in a galaxy far, far away by building your own BB-8, assault walker and iconic spaceships from the Star Wars movies.