Figure 1: Schema of the metaphor source domain 'path' (in: MOSER 1999a, p.144) [ 7 ]. Path is the source domain in this analogy of 'success is a path' and has a certain cognitive structure, consisting at the minimum of the following slots: a starting point, a final point and a direction.
1 Pizza King Indiana, of Muncie, Indiana, a chain of more than 40 pizzerias founded by two brothers.  Pizza King, Inc. of Lafayette, Indiana with approximately 100 locations; established by one of the founders of Pizza King Indiana.
Sir Pizza spans a generation! Phil and Shirley Butler came to High Point, NC from Muncie, Indiana, where Phil worked part time in the late 1950âs with Bob Swartz, who began perfecting the recipe that would lead to the Sir Pizza and Pizza King franchises.