Figure 1: Schema of the metaphor source domain 'path' (in: MOSER 1999a, p.144) [ 7 ]. Path is the source domain in this analogy of 'success is a path' and has a certain cognitive structure, consisting at the minimum of the following slots: a starting point, a final point and a direction.
1 Pizza King Indiana, of Muncie, Indiana, a chain of more than 40 pizzerias founded by two brothers.  Pizza King, Inc. of Lafayette, Indiana with approximately 100 locations; established by one of the founders of Pizza King Indiana.
Driver Eric Waack loads pizzas into one of the new vehicles. (David Cesarini) The Oscar Mayer Wienermobile of the pizza industry has officially arrived. David Cesarini, who owns four Dominoâs pizza franchises in Ann Arbor and East Lansing, Mich., purchased three of the cars, each for just short of $20,000. âIâm a pizza geek, and I think itâs a cool thing to have,â Cesarini said.