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A spiff - also known as a push payment - is a cash bonus paid to a sales professional by a manufacturer of a product for the sale of each unit during a specific time period.
It can be good for business but it can also be questionable or even illegal because it can appear that the salesperson is unbiased in their recommendation when they really are not. In 2007, the US Department of Justice labeled SPIFFs as kickbacks and illegal â at least for government purchases.