Apple's brand value is nearly twice as much as Microsoft, which ranked second on the list with $63 billion. Google secured a third rank on the Forbes' list with a brand value of $56.6 billion, followed by popular beverages company Coca-Cola at $56.1 billion net worth. Forbes' annual ranking of the most valuable brands rounded off the top 5 brands with IBM at $47.9 billion. There is a slight reshuffle in the Forbes' Top 100 list compared to last year. While Apple stood strong on highest rank, its net worth increased from $104.3 billion to $124.2 billion this year.
Star Wars holds a Guinness World Records title for the Most successful film merchandising franchise. In 2015, the total value of the Star Wars franchise was estimated at US$42 billion, making Star Wars the second-highest-grossing media franchise of all time. In 2012, The Walt Disney Company bought Lucasfilm for US$4.06 billion and earned the distribution rights to all subsequent Star Wars films, beginning with the release of The Force Awakens in 2015.
Meanwhile, respected finance professor Aswath Damodaran estimates that the Star Wars franchise is worth $10.0 billion to Disney. (Source: âIntergalactic Finance: Valuing the Star Wars Franchise,â Aswath Damodaran blog, December 28, 2015.) Thatâs pretty good news for DIS stock.