Figure 1: Schema of the metaphor source domain 'path' (in: MOSER 1999a, p.144) [ 7 ]. Path is the source domain in this analogy of 'success is a path' and has a certain cognitive structure, consisting at the minimum of the following slots: a starting point, a final point and a direction.
1 Pizza King Indiana, of Muncie, Indiana, a chain of more than 40 pizzerias founded by two brothers.  Pizza King, Inc. of Lafayette, Indiana with approximately 100 locations; established by one of the founders of Pizza King Indiana.
The Dominoâs Pizza founder created a Catholic 'paradise' town with no birth control or pornography. After Dominoâs founder Tom Monaghan sold the pizza chain, he had a grander vision for his next project: a university and town built on Catholic beliefs.