Figure 1: Schema of the metaphor source domain 'path' (in: MOSER 1999a, p.144) [ 7 ]. Path is the source domain in this analogy of 'success is a path' and has a certain cognitive structure, consisting at the minimum of the following slots: a starting point, a final point and a direction.
1 Pizza King Indiana, of Muncie, Indiana, a chain of more than 40 pizzerias founded by two brothers.  Pizza King, Inc. of Lafayette, Indiana with approximately 100 locations; established by one of the founders of Pizza King Indiana.
Yum, which also owns fast-food giants Pizza Hut and KFC, said Greg Creed, who has played a pivotal role in turning-around Taco Bell in recent years, will become CEO of Yum next year. The current CEO, David Novak, 61, will become executive chairman. The moves take effect Jan. 1.