Figure 1: Schema of the metaphor source domain 'path' (in: MOSER 1999a, p.144) [ 7 ]. Path is the source domain in this analogy of 'success is a path' and has a certain cognitive structure, consisting at the minimum of the following slots: a starting point, a final point and a direction.
1 Pizza King Indiana, of Muncie, Indiana, a chain of more than 40 pizzerias founded by two brothers.  Pizza King, Inc. of Lafayette, Indiana with approximately 100 locations; established by one of the founders of Pizza King Indiana.
Price Chopper is a franchise owned by five families. The Cosentino Group, which owns Price Chopper outlets in Kansas City and Liberty, Mo., is one of those families. The former Price Chopper location in St. Joseph has no affiliation with the Cosentino Group. The company announced it was coming to town in 2013.