Certain conditions may cause caviar tongue (sublingual varicosities), where the color of the veins may vary (blue, dark, black, purple). These are: Mechanical damage to the tongue â occurs as a result of chewing, injuries caused by wearing braces or dental procedures.
5-Step Strategic Marketing Process. The mission of an airline might be to provide continuous travel innovations. Comstock/Comstock/Getty Images. Strategic marketing is a planning process that seeks to establish a clear direction and unified purpose for all marketing efforts. Its conclusions are documented in a marketing plan that is regularly updated. The five steps in strategic marketing are: identifying a mission; analyzing the situation; setting objectives; developing a marketing strategy; and planning for evaluation.
The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing a company uses to pursue its advertising and marketing objectives. Definitions:Advertising-Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Personal selling-Personal presentation by the firmâs sales force for the purpose of making sales and building customer relationships.our marketing plan is executed by using the tactical elements of the Marketing Communications, or Promotions Mix.