Given names often turned into family names when people were identified by their father's name. For example, the first name Ahrend developed into the family name Ahrends by adding a genitive s-ending, as in Ahrend's son. Examples: Ahrends, Burkhard, Wulff, Friedrich, Benz.
OK the definition you have used for crouching associates it with stooping (which on Wikipedia redirects to bowing. Squatting essentially involves bending at the knees and hips. If there is any bending at the waist (and maybe lowering of the head) then that is considered stooping.
Variations on positioning include repositioning, which is the process of making changes to a product, brand or serviceâs perceived identity in the marketplace. Depositioning, another variation, is the practice of attempting to erode a competitorâs brand (or product or service) identity in contrast to your own.