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In 1993 he opened Chipotle as a way to make money to fund his fine-dining restaurant. The idea took off and Chipotle with its foil wrapped burritos gained a cult following, propelling the company to over $826 MM in revenue with over 37,000 employees.
The first restaurant was opened at the Scottsdale Fashion Square in Scottsdale, Arizona. In 1993, P.F. Chang's China Bistro, Inc. was formed from the acquisition of the original four bistro restaurants.