Definition. Awareness advertising is a marketing strategy designed to increase consumer familiarity with your company's overall message and the services or products it offers.
Flower Color Meanings. 1  White: While white flowers represent innocence and purity in the American culture, they are the opposite in the Chinese culture. White represents death and ghosts to the Chinese people and are often found at funerals. 2  Red and Pink: Red and pink represent life and celebration.
Lilies are commonly associated with funeral services, mainly because their beauty and simplicity makes them suitable for such an occasion. Lilies evoke a feeling of peace and tranquility. Symbolically, these flowers promote the notion that the soul of the person has returned to a state of innocence. Be careful when selecting lilies, as their color and variety significantly changes the meaning behind the arrangement.