1. (Marketing) a particular product or a characteristic that serves to identify a particular product. 2. (Marketing) a trade name or trademark. 3. a particular kind or variety: he had his own brand of humour.
Also found in: Dictionary, Thesaurus, Legal, Financial, Acronyms, Idioms, Encyclopedia, Wikipedia. Etymology: L, par, equal. a person deemed an equal for the purpose at hand. A peer is usually a colleague or associate of roughly the same age or level of mental endowment.
What is Peer Pressure. By definition peer pressure is influencing another person's decisions. Peer pressure is not always negative. Keep reading to learn more about negative peer pressure, positive peer pressure, and controlling peer pressure for better choices. Simply put, peer pressure is; the ability of people from the same social rank or age to influence another person's decision making process. Although peer pressure is usually associated with teens, this type of influence is not confined to teenagers.