Definition. Awareness advertising is a marketing strategy designed to increase consumer familiarity with your company's overall message and the services or products it offers.
Flower Color Meanings. 1  White: While white flowers represent innocence and purity in the American culture, they are the opposite in the Chinese culture. White represents death and ghosts to the Chinese people and are often found at funerals. 2  Red and Pink: Red and pink represent life and celebration.
White chrysanthemums form a blanket of blooms that drape across the casket accented with an arrangement of white roses, white double lisianthus, Bells of Ireland, ivy, sword fern and a variety of lush greens to create an exquisite look of sweet serenity to honor the life of the deceased.