Fiestas Zapote. During this annual festival in January, the fiercest bulls from all over Costa Rica descend on the cityâs capital to compete in the biggest rodeo of the year. Additionally, entire blocks are closed off, booths and fair rides are constructed, and the sweet aroma of meat-on-a-stick wafts in the warm air.
For the news industry, the growth of YouTube and other video sharing sites represent a significant opportunity and also a challenge. News producers can use the site to grow their audience, find citizen-created videos, build their brand and generate revenue.
Since people are spending more time away from home, marketers are spending more money on bringing TV to you: in shopping malls and in grocery stores. There's even an Autonet in auto repair shops, and of course, advertising reaches people on computers and movie screens. There's more media than ever before, Mandese said.