1. (Marketing) a particular product or a characteristic that serves to identify a particular product. 2. (Marketing) a trade name or trademark. 3. a particular kind or variety: he had his own brand of humour.
Also found in: Dictionary, Thesaurus, Legal, Financial, Acronyms, Idioms, Encyclopedia, Wikipedia. Etymology: L, par, equal. a person deemed an equal for the purpose at hand. A peer is usually a colleague or associate of roughly the same age or level of mental endowment.
peer pressure noun [U]. âº the pressure that you âfeel to âbehave in a âcertain way because âyour âfriends or âpeople in âyour âgroup âexpect it: There is âtremendous peer pressure among âteenagers to âdress a âcertain way.