Fiestas Zapote. During this annual festival in January, the fiercest bulls from all over Costa Rica descend on the cityâs capital to compete in the biggest rodeo of the year. Additionally, entire blocks are closed off, booths and fair rides are constructed, and the sweet aroma of meat-on-a-stick wafts in the warm air.
For the news industry, the growth of YouTube and other video sharing sites represent a significant opportunity and also a challenge. News producers can use the site to grow their audience, find citizen-created videos, build their brand and generate revenue.
The Influence of Mass Media. Through mass media, news outlets have a major influence on the general public and a major impact on the public's opinion on certain topics. In many cases, the mass media is the only source that the general public relies on for news.