Definition. Awareness advertising is a marketing strategy designed to increase consumer familiarity with your company's overall message and the services or products it offers.
Flower Color Meanings. 1  White: While white flowers represent innocence and purity in the American culture, they are the opposite in the Chinese culture. White represents death and ghosts to the Chinese people and are often found at funerals. 2  Red and Pink: Red and pink represent life and celebration.
How do sympathy flowers differ from funeral flowers? Sympathy flowers are addressed and sent directly to a loved one of the deceased. They are usually smaller floral arrangements that decorate end tables or can be used as a centerpiece in the family home.