Fiestas Zapote. During this annual festival in January, the fiercest bulls from all over Costa Rica descend on the cityâs capital to compete in the biggest rodeo of the year. Additionally, entire blocks are closed off, booths and fair rides are constructed, and the sweet aroma of meat-on-a-stick wafts in the warm air.
For the news industry, the growth of YouTube and other video sharing sites represent a significant opportunity and also a challenge. News producers can use the site to grow their audience, find citizen-created videos, build their brand and generate revenue.
TV's ability to reach a lot of people in a short period of time, and to do it efficiently, is what has historically set it apart from all other advertising media. It is why national brand advertisers have to plan and buy it first and why TV has historically received the dominant share of brand expenditures.lients want to move more money to digital. They want to jump into social media. They are demanding more and better measurement and ROI. This is not a good time for folks in the TV media industry to undermine their core competitive advantage and sell and buy campaigns with such bad reach and frequency balance.