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In 1993 he opened Chipotle as a way to make money to fund his fine-dining restaurant. The idea took off and Chipotle with its foil wrapped burritos gained a cult following, propelling the company to over $826 MM in revenue with over 37,000 employees.
The Motley Fool has a disclosure policy. Chipotle Mexican Grill, (NYSE:CMG) is the most innovative fast food company out there today, opting to offer responsibly raised meats, and local, raw, whole foods in a build your own format.But its envelope-pushing doesn't stop there; in fact, Chipotle has flipped fast food marketing on its head.he Motley Fool has a disclosure policy. Chipotle Mexican Grill, (NYSE:CMG) is the most innovative fast food company out there today, opting to offer responsibly raised meats, and local, raw, whole foods in a build your own format.