1. (Marketing) a particular product or a characteristic that serves to identify a particular product. 2. (Marketing) a trade name or trademark. 3. a particular kind or variety: he had his own brand of humour.
Also found in: Dictionary, Thesaurus, Legal, Financial, Acronyms, Idioms, Encyclopedia, Wikipedia. Etymology: L, par, equal. a person deemed an equal for the purpose at hand. A peer is usually a colleague or associate of roughly the same age or level of mental endowment.
Peer Review is the process of using non-federal independent evaluators, and/or in-house or other federal agency personnel who are subject matter experts to assess the merits of an application or concept paper for federal funding. Formula grant programs can be either for a specific purpose (assisting juvenile offenders, for example) or related to public safety in general. 2  The dollar amount available to applicants under each program is included in the solicitation.