You would expect, however, that all transcription factors would not have identical DNA binding sequences. The sequences of DNA just upstream of the start site of the gene that binds protein (RNA polymerase, transcription factors, etc) are called promoters.
In 1915 Cheek-Neal began using a Good to the last drop slogan to advertise their Maxwell House Coffee. For several years, the ads made no mention of Theodore Roosevelt as the phrase's originator.
Even today, the Maxwell House Coffee uses its one-hundred-and-ten year strong slogan, Good to the last drop!