Definition. Awareness advertising is a marketing strategy designed to increase consumer familiarity with your company's overall message and the services or products it offers.
Flower Color Meanings. 1  White: While white flowers represent innocence and purity in the American culture, they are the opposite in the Chinese culture. White represents death and ghosts to the Chinese people and are often found at funerals. 2  Red and Pink: Red and pink represent life and celebration.
The red envelope is also a symbol of prosperity. Red is also the color in Chinese weddings, representing good luck, joy and happiness, thus, red should not be worn on funerals. Yellow/Gold is considered the most beautiful color. The Chinese saying, Yellow generates Yin and Yang, implies that yellow is the center of everything. Yellow symbolizes neutrality and good luck and is sometimes paired with red in place of gold. Yellow was the color of Imperial China and is held as the symbolic color of the five legendary emperors of ancient China.