Definition. Awareness advertising is a marketing strategy designed to increase consumer familiarity with your company's overall message and the services or products it offers.
Flower Color Meanings. 1  White: While white flowers represent innocence and purity in the American culture, they are the opposite in the Chinese culture. White represents death and ghosts to the Chinese people and are often found at funerals. 2  Red and Pink: Red and pink represent life and celebration.
White roses are said to showcase the structural beauty of the rose better than any other color as there is no bright color to distract from it. They are suited to reverent occasions, and are fitting way to honor a friend or loved one in recognition of a new beginning or a farewell. The pure white color conveys respect, pays homage to new starts and expresses hope for the future. Historically, the white rose symbolized innocence and purity.