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In 1993 he opened Chipotle as a way to make money to fund his fine-dining restaurant. The idea took off and Chipotle with its foil wrapped burritos gained a cult following, propelling the company to over $826 MM in revenue with over 37,000 employees.
In 2013, the figure reached $3.88, up by mere 0.6% over the prior year. For Chipotle, the average customer spend per visit per restaurant in 2013 stood at $11.56, one of the highest in the fast casual segment, with a growth rate of 1% over the prior year.