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In 1993 he opened Chipotle as a way to make money to fund his fine-dining restaurant. The idea took off and Chipotle with its foil wrapped burritos gained a cult following, propelling the company to over $826 MM in revenue with over 37,000 employees.
Chipotle: The Definitive Oral History. The builders of a $22 billion burrito empireâthe founder, his father, his college buddies, key execs, and a couple of pig farmersâopen up about how they won the fast-food future. And yes, they dish about McDonald's.hen we brought Chipotle into the Portland DC in 2004, there was one common product that could either be delivered to a Chipotle or a McDonaldâs restaurant: a five-gallon bag of Coca-Cola â the syrup. Thatâs it.