Definition. Awareness advertising is a marketing strategy designed to increase consumer familiarity with your company's overall message and the services or products it offers.
Flower Color Meanings. 1  White: While white flowers represent innocence and purity in the American culture, they are the opposite in the Chinese culture. White represents death and ghosts to the Chinese people and are often found at funerals. 2  Red and Pink: Red and pink represent life and celebration.
White roses can mean many things to many different people. They can symbolize new beginnings, or be a sign of farewell. They can convey feelings of love, friendship, respect and hope. Underlying all of these messages is the impression of innocence and purity with which white roses are now synonymous.