Fiestas Zapote. During this annual festival in January, the fiercest bulls from all over Costa Rica descend on the cityâs capital to compete in the biggest rodeo of the year. Additionally, entire blocks are closed off, booths and fair rides are constructed, and the sweet aroma of meat-on-a-stick wafts in the warm air.
For the news industry, the growth of YouTube and other video sharing sites represent a significant opportunity and also a challenge. News producers can use the site to grow their audience, find citizen-created videos, build their brand and generate revenue.
Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising. 1  1. Segmentation: more focus has been placed on segmentation within digital marketing, in order to target specific markets in both business to business and business to consumer sectors.