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In 1993 he opened Chipotle as a way to make money to fund his fine-dining restaurant. The idea took off and Chipotle with its foil wrapped burritos gained a cult following, propelling the company to over $826 MM in revenue with over 37,000 employees.
In October 2012, Chipotle Mexican Grill signed an agreement with the CIW and became the 11th company to join the organization's Fair Food Program. In January 2015, Chipotle pulled carnitas from its menu in a third of its restaurants; company officials cited animal welfare problems at one of the suppliers, found during a regular audit, as the reason.