Definition. Awareness advertising is a marketing strategy designed to increase consumer familiarity with your company's overall message and the services or products it offers.
Flower Color Meanings. 1  White: While white flowers represent innocence and purity in the American culture, they are the opposite in the Chinese culture. White represents death and ghosts to the Chinese people and are often found at funerals. 2  Red and Pink: Red and pink represent life and celebration.
White Roses. Purity, Secrecy, Innocence, Reverence, Worthiness. One of the oldest varieties of rose, Rosa Alba or the white rose has been a favorite of all civilizations, ancient and modern alike. White roses symbolize purity and innocence.