1. (Marketing) a particular product or a characteristic that serves to identify a particular product. 2. (Marketing) a trade name or trademark. 3. a particular kind or variety: he had his own brand of humour.
Also found in: Dictionary, Thesaurus, Legal, Financial, Acronyms, Idioms, Encyclopedia, Wikipedia. Etymology: L, par, equal. a person deemed an equal for the purpose at hand. A peer is usually a colleague or associate of roughly the same age or level of mental endowment.
Peer pressure is the way that people of the same social group -- peers -- can influence one another, often in negative ways, such as encourage drug or alcohol use. Peer pressure is the way that people of the same social group -- peers -- can influence one another, often in negative ways, such as encourage drug or alcohol use.