Certain conditions may cause caviar tongue (sublingual varicosities), where the color of the veins may vary (blue, dark, black, purple). These are: Mechanical damage to the tongue â occurs as a result of chewing, injuries caused by wearing braces or dental procedures.
5-Step Strategic Marketing Process. The mission of an airline might be to provide continuous travel innovations. Comstock/Comstock/Getty Images. Strategic marketing is a planning process that seeks to establish a clear direction and unified purpose for all marketing efforts. Its conclusions are documented in a marketing plan that is regularly updated. The five steps in strategic marketing are: identifying a mission; analyzing the situation; setting objectives; developing a marketing strategy; and planning for evaluation.
Differentiated marketing strategy. Differentiated marketing is a practice at which different messages is advertised to appeal to certain groups of people within the target market (Ramya & Subasakthi). Differentiated marketing however is a method which requires a lot of money to pull off.