1. (Marketing) a particular product or a characteristic that serves to identify a particular product. 2. (Marketing) a trade name or trademark. 3. a particular kind or variety: he had his own brand of humour.
Also found in: Dictionary, Thesaurus, Legal, Financial, Acronyms, Idioms, Encyclopedia, Wikipedia. Etymology: L, par, equal. a person deemed an equal for the purpose at hand. A peer is usually a colleague or associate of roughly the same age or level of mental endowment.
A(n) ____ is a detailed study of the life and activities of a group of people by researchers who may live with that group of over a period of years. peer group. A ____ is a group of people who are linked by common interests, equal social position, and usually similar age. stigma. A(n) is any physical or social attribute or sign that so devalues a person's social identity.