Definition. Awareness advertising is a marketing strategy designed to increase consumer familiarity with your company's overall message and the services or products it offers.
Flower Color Meanings. 1  White: While white flowers represent innocence and purity in the American culture, they are the opposite in the Chinese culture. White represents death and ghosts to the Chinese people and are often found at funerals. 2  Red and Pink: Red and pink represent life and celebration.
The white envelopes are similar to red envelopes that are given at weddings. White is the color reserved for death in Chinese culture. The amount of money put in the envelope varies depending on the relationship to the deceased but must be in odd numbers. The money is meant to help the family pay for the funeral.