Since solution sales demand a customer need, the first step involved in solution sales is to either identify, uncover or create a need for your customer. Identifying a customer need essentially entails determining what exact need your customer has as it relates to your product's ability to solve the need.
Medicaid & CHIP in Pennsylvania. Medicaid is  a health and long-term care coverage program that was enacted in 1965. The Children's Health Insurance Program (CHIP) was established in 1997 to provide new coverage opportunities for children in families with incomes too high to qualify for Medicaid, but who cannot afford private coverage.
As Pennsylvania's largest Medical Assistance (Medicaid) managed care health plan, Keystone First serves Medical Assistance recipients in Southeastern Pennsylvania including Bucks, Chester, Delaware, Montgomery, and Philadelphia counties. Our plan offers members an extensive provider network of physicians, specialists, pharmacies and hospitals.