According to sociologist Erving Goffman, a powerful agent of socialization is total institution. He coined this term to refer to a place in which people are cut off from the rest of society and where they come under almost total control of the officials who are in charge.
In the Western U.S. and Texas, Breyers ice cream is sometimes confused with Dreyer's ice cream. While Henry Breyer founded Breyers in 1908 in Philadelphia, Pennsylvania, William Dreyer and Joseph Edy co-founded their ice cream company, Edy's Grand Ice Cream, in 1928 in Oakland, California.
All of these exotic ingredients end up in our hometown of Brenham, Texas (population 10,000). Why do we go to all this trouble? Because using the finest ingredients is the only way to make the best ice cream. And the best ice cream in the country is what folks expect from Blue Bell. When they spoon into our Dutch Chocolate or Homemade Vanilla cups, we want them to love it. When they do, we're extremely happy we went to extremes to make our ice cream.