In fact, they used the word element to talk about anything that was basic. Ancient Greek philosophers, for example, thought that everything consisted of four elements: earth, fire, water, and air. Other philosophers thought there were only two elements: sulfur and mercury.
The Internet was expected to eliminate search costs (Pereira 2005). For example, electronic commerce was predicted to cause disintermediation as search costs become low enough for end-consumers to incur them directly instead of employing retailers to do this for them.
The price tag for Google search ads is based on industry/keyword categories. The most expensive category on Google is for insurance, which costs on average $54.91 per click. Yes thatâs right, if you search âauto insurance price quotesâ and click on an ad, you just cost someone $55.