We reveal the complex, and sometimes contradictory, findings covering everything from marriage to migration, from ambition to advertising and from society to social media. On this site you will find our Global Trends Report in which we have used survey findings alongside other sources to highlight ten key trends. We discuss the implications of these results for people in power in government, brands and business and how to deal with the relentless pressure to manage change and innovate.
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If someone offers you something and you accept it, you agree to take it. Jane accepted a slice of cake. 1. advice and suggestions. If you accept someone's advice or suggestion, you decide to do what they advise or suggest.. to give an affirmative reply to: to accept an invitation. 3. to take on the responsibilities, duties, etc, of: he accepted office. 4. to tolerate or accommodate oneself to. 5. to consider as true or believe in (a philosophy, theory, etc): I cannot accept your argument.