Ammonia contributes significantly to the nutritional needs of terrestrial organisms by serving as a precursor to food and fertilizers. Ammonia, either directly or indirectly, is also a building block for the synthesis of many pharmaceuticals and is used in many commercial cleaning products.
Cheerios is an American brand of cereal manufactured by General Mills, consisting of pulverized oats in the shape of a solid torus. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the NestlÃ© brand; in Australia and New Zealand, Cheerios is sold as an Uncle Toby's product. It was first manufactured in 1941 and was originally called CheeriOats.
The Cheerios itself do not lower cholesterol alone but eating a sensible breakfast with whole grain cereals will. The idea behind all of this is to get you eating more sensibly. That is what helps lower your cholesterol. Cheerios is simply a part of the diet. of course they do not mention that in the commercial.