Enzymes Are Catalysts. A catalyst is a chemical that increases the rate of a chemical reaction without itself being changed by the reaction. The fact that they aren't changed by participating in a reaction distinguishes catalysts fromsubstrates, which are the reactants on which catalysts work. Enzymes catalyze biochemical reactions.
The costs associated with moving to a new supplier of an offering. Customer loyalty is both behavioral and attitudinal. Habitual purchases are a form of behavioral loyalty. Cause-related marketing can foster attitudinal loyalty among a company's community of customers, as can loyalty programs.
Cause Marketing is an effective marketing strategy that results in a win-win situation for both a business and a non-profit organization, as the former generates money to support the good cause of the latter. Weight Watchers launched âLose for Goodâ in 2010, a good example of a cause marketing campaign. This program helps feed hungry children and families in need. The more pounds Weight Watchersâ participants lose, the more money and food the company donates. In 2013, the donation goal is $1 million. âLetâs lose for somebody elseâs gainâ is the campaignâs motto in an era where world hunger is at an all time high.