Enzymes Are Catalysts. A catalyst is a chemical that increases the rate of a chemical reaction without itself being changed by the reaction. The fact that they aren't changed by participating in a reaction distinguishes catalysts fromsubstrates, which are the reactants on which catalysts work. Enzymes catalyze biochemical reactions.
The costs associated with moving to a new supplier of an offering. Customer loyalty is both behavioral and attitudinal. Habitual purchases are a form of behavioral loyalty. Cause-related marketing can foster attitudinal loyalty among a company's community of customers, as can loyalty programs.
Related Terms: Charitable Giving. Corporate sponsorship is a form of advertising in which companies pay to be associated with certain events. When the sponsorship of a nonprofit or charitable event is involved, the sponsorship activity is often referred to as event marketing or cause marketing.Corporate sponsorship has been growing rapidly in recent years, faster, in fact, than the growth in overall corporate advertising in the late 1990s.orporate sponsorship is a form of advertising in which companies pay to be associated with certain events.