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Similarity is the tendency to perceive things that look similar to each other as being part of the same group. It has to do with perception. ! 0 5 years ago
2 Smell is the most sensitive of the senses. People can remember smells with 65% accuracy after a year, while visual recall is about 50% after three months. Research has shown that smell is the sense most linked to our emotional recollection. So, when linked to a product, that can reap dividends.