According to sociologist Erving Goffman, a powerful agent of socialization is total institution. He coined this term to refer to a place in which people are cut off from the rest of society and where they come under almost total control of the officials who are in charge.
In the Western U.S. and Texas, Breyers ice cream is sometimes confused with Dreyer's ice cream. While Henry Breyer founded Breyers in 1908 in Philadelphia, Pennsylvania, William Dreyer and Joseph Edy co-founded their ice cream company, Edy's Grand Ice Cream, in 1928 in Oakland, California.
@Mike: hi! thanks for all the thoughts! both Breyers and Turkey Hill have greatly expanded since their earlier days of just offering half gallons of true ice cream. the breyers all natural stuff is just a sham marketing effort to bring back all the loyal customers they drove away. if you look closely, most of their black containers are frozen dairy dessert, not even ice cream, you just happened to pick up one of their handful of flavors that's still ice cream.