Enzymes Are Catalysts. A catalyst is a chemical that increases the rate of a chemical reaction without itself being changed by the reaction. The fact that they aren't changed by participating in a reaction distinguishes catalysts fromsubstrates, which are the reactants on which catalysts work. Enzymes catalyze biochemical reactions.
The costs associated with moving to a new supplier of an offering. Customer loyalty is both behavioral and attitudinal. Habitual purchases are a form of behavioral loyalty. Cause-related marketing can foster attitudinal loyalty among a company's community of customers, as can loyalty programs.
Any medium that can be used to deliver a communication to a customer can be employed in direct marketing, including: Email marketing. Sending marketing messages through email or email marketing is one of the most widely used direct-marketing methods.