According to sociologist Erving Goffman, a powerful agent of socialization is total institution. He coined this term to refer to a place in which people are cut off from the rest of society and where they come under almost total control of the officials who are in charge.
In the Western U.S. and Texas, Breyers ice cream is sometimes confused with Dreyer's ice cream. While Henry Breyer founded Breyers in 1908 in Philadelphia, Pennsylvania, William Dreyer and Joseph Edy co-founded their ice cream company, Edy's Grand Ice Cream, in 1928 in Oakland, California.
The first Breyerfest was held in 1990 at the Kentucky Horse Park in Lexington, Kentucky. Over the past 25 years, Breyerfest has grown from a small gathering to a huge event that draws crowds of thousands. In 2013, Breyer famously sold out of three day tickets before the event began.