Since solution sales demand a customer need, the first step involved in solution sales is to either identify, uncover or create a need for your customer. Identifying a customer need essentially entails determining what exact need your customer has as it relates to your product's ability to solve the need.
Medicaid & CHIP in Pennsylvania. Medicaid is  a health and long-term care coverage program that was enacted in 1965. The Children's Health Insurance Program (CHIP) was established in 1997 to provide new coverage opportunities for children in families with incomes too high to qualify for Medicaid, but who cannot afford private coverage.
Medi-Cal is a combined federal and California State program designed to help pay for medical care for public assistance recipients and other low-income persons. Although Medi-Cal recipients may receive Medicare, the Medi-Cal program is not related to the Medicare program. Medi-Cal is a need-based program and is funded jointly with state and federal Medicaid funds.