Enzymes Are Catalysts. A catalyst is a chemical that increases the rate of a chemical reaction without itself being changed by the reaction. The fact that they aren't changed by participating in a reaction distinguishes catalysts fromsubstrates, which are the reactants on which catalysts work. Enzymes catalyze biochemical reactions.
The costs associated with moving to a new supplier of an offering. Customer loyalty is both behavioral and attitudinal. Habitual purchases are a form of behavioral loyalty. Cause-related marketing can foster attitudinal loyalty among a company's community of customers, as can loyalty programs.
In this new era of social responsibility, what you don't do can cost you. Cause marketing is now the norm, and customers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause. If your business or brand doesn't stand for a cause, consumers may turn to your competitors.