Since solution sales demand a customer need, the first step involved in solution sales is to either identify, uncover or create a need for your customer. Identifying a customer need essentially entails determining what exact need your customer has as it relates to your product's ability to solve the need.
Medicaid & CHIP in Pennsylvania. Medicaid is  a health and long-term care coverage program that was enacted in 1965. The Children's Health Insurance Program (CHIP) was established in 1997 to provide new coverage opportunities for children in families with incomes too high to qualify for Medicaid, but who cannot afford private coverage.
Medicaid and Medicare. Medicaid is a health insurance program jointly administered and funded by the federal and state government. It provides health care services for eligible, low-income individuals. People qualify for Medicaid by meeting set financial standards and by fitting into a specific coverage group such as children, pregnant women, or individuals who are elderly or who have disabilities.