In fact, they used the word element to talk about anything that was basic. Ancient Greek philosophers, for example, thought that everything consisted of four elements: earth, fire, water, and air. Other philosophers thought there were only two elements: sulfur and mercury.
The Internet was expected to eliminate search costs (Pereira 2005). For example, electronic commerce was predicted to cause disintermediation as search costs become low enough for end-consumers to incur them directly instead of employing retailers to do this for them.
As it turns out, people often search for things on Google that arenât fun, and a lot of things happened in 2014 that werenât fun. For example, Googleâs top search trend in 2014 was for Robin Williams, with Ebola and the lost Malaysian Airlines plane coming in at three and four.