Since solution sales demand a customer need, the first step involved in solution sales is to either identify, uncover or create a need for your customer. Identifying a customer need essentially entails determining what exact need your customer has as it relates to your product's ability to solve the need.
Medicaid & CHIP in Pennsylvania. Medicaid is  a health and long-term care coverage program that was enacted in 1965. The Children's Health Insurance Program (CHIP) was established in 1997 to provide new coverage opportunities for children in families with incomes too high to qualify for Medicaid, but who cannot afford private coverage.
Patient Assistance Program. Patient assistance programs (PAPs) are programs created by drug companies, such as NOVARTIS PHARMACEUTICALS CORPORATION, to offer free or low cost drugs to individuals who are unable to pay for their medication. These Programs may also be called indigent drug programs, charitable drug programs or medication assistance programs.