In fact, they used the word element to talk about anything that was basic. Ancient Greek philosophers, for example, thought that everything consisted of four elements: earth, fire, water, and air. Other philosophers thought there were only two elements: sulfur and mercury.
The Internet was expected to eliminate search costs (Pereira 2005). For example, electronic commerce was predicted to cause disintermediation as search costs become low enough for end-consumers to incur them directly instead of employing retailers to do this for them.
Google could be said to be the best search engine for the following reasons: It relies on a simplicity that many other search engines lack. It's fast, reliable, easy to use, â¦ user friendly. Fewer, less noticeable ads. The search algorithm seems to bring the most relevant items to the top.