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Similarity is the tendency to perceive things that look similar to each other as being part of the same group. It has to do with perception. ! 0 5 years ago
SIMILARITY/ ATTRACTION THEORY (Social Science). Similarity/attraction theory posits that people like and are attracted to others who are similar, rather than dissimilar, to themselves; birds of a feather, the adage goes, flock together..Social scientific research has provided considerable support for tenets of the theory since the mid-1900s.Researchers from a variety of fields such as marketing, political science, social psychology, and sociology have contributed to and gleaned information from empirical tests of similarity/attraction theory.ocial scientific research has provided considerable support for tenets of the theory since the mid-1900s. Researchers from a variety of fields such as marketing, political science, social psychology, and sociology have contributed to and gleaned information from empirical tests of similarity/attraction theory.