In fact, they used the word element to talk about anything that was basic. Ancient Greek philosophers, for example, thought that everything consisted of four elements: earth, fire, water, and air. Other philosophers thought there were only two elements: sulfur and mercury.
The Internet was expected to eliminate search costs (Pereira 2005). For example, electronic commerce was predicted to cause disintermediation as search costs become low enough for end-consumers to incur them directly instead of employing retailers to do this for them.
To get going with Google AdWords, youâre looking at two initial costs: Cost #1: Clicks â Google AdWords is a pay-per-click advertising program (or PPC). Google will charge you each time someone clicks on your ad, and the cost per click can range from mere pennies to big bucks. The good news is that these costs can be controlled and youâll only be paying for people who are interested enough to click on your ad.