Since solution sales demand a customer need, the first step involved in solution sales is to either identify, uncover or create a need for your customer. Identifying a customer need essentially entails determining what exact need your customer has as it relates to your product's ability to solve the need.
Medicaid & CHIP in Pennsylvania. Medicaid is  a health and long-term care coverage program that was enacted in 1965. The Children's Health Insurance Program (CHIP) was established in 1997 to provide new coverage opportunities for children in families with incomes too high to qualify for Medicaid, but who cannot afford private coverage.
It's free! Keystone First is Pennsylvania's largest Medicaid managed care health plan. Keystone First offers all of the benefits and services of regular Medicaid, plus special programs and benefits for our members. Coverage is by Vista Health Plan, an independent licensee of the Blue Cross Blue Shield Association.