Enzymes Are Catalysts. A catalyst is a chemical that increases the rate of a chemical reaction without itself being changed by the reaction. The fact that they aren't changed by participating in a reaction distinguishes catalysts fromsubstrates, which are the reactants on which catalysts work. Enzymes catalyze biochemical reactions.
The costs associated with moving to a new supplier of an offering. Customer loyalty is both behavioral and attitudinal. Habitual purchases are a form of behavioral loyalty. Cause-related marketing can foster attitudinal loyalty among a company's community of customers, as can loyalty programs.
Abusive marketing, is when your marketing pitch or marketing endeavor actually offends people. For example there are a ton of advertisements on tv now that actually are comical, it seems the new best way to get a consumers attention. A good representation of abusive marketing would be if one of those ads actually making a farce of a topic to the point that it offends someone in a legitimate way.