Enzymes Are Catalysts. A catalyst is a chemical that increases the rate of a chemical reaction without itself being changed by the reaction. The fact that they aren't changed by participating in a reaction distinguishes catalysts fromsubstrates, which are the reactants on which catalysts work. Enzymes catalyze biochemical reactions.
The costs associated with moving to a new supplier of an offering. Customer loyalty is both behavioral and attitudinal. Habitual purchases are a form of behavioral loyalty. Cause-related marketing can foster attitudinal loyalty among a company's community of customers, as can loyalty programs.
How do different levels of economic development in countries influence product decisions in an international marketing strategy which targets multiple foreign markets? What are the three factors that contribute to the trend toward greater retail concentration in developed countries? How have these factors promoted retail concentration? What the critical variables which affect the effectiveness of a firm's international communications? Identify why and how advertising and promotional strategies might vary among countries because of these variables. Part B-