A backslash is a slash that leans backward and is used as a symbol in computer programming. Backslash appears like this: \. As you can see, the upper end of the backslash leans backwards. That is why it has gained the name backslash. If we look at writing, people do not use backslash in writing.
Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for. It is a set of beliefs held about a specific brand.
Brand is the experience that lives at the point where promise meets expectation. Therefore, the practice of Brand Expression must be multidisciplinary, as it fuses brand strategy (how the brand is defined) and brand identity (how the brand is articulated) .rand Expression is the brand as defined and articulated by the organization. This integrates brand strategy and brand identity to express a multi-sensory brand experience through a portfolio of Brand Signals.