A backslash is a slash that leans backward and is used as a symbol in computer programming. Backslash appears like this: \. As you can see, the upper end of the backslash leans backwards. That is why it has gained the name backslash. If we look at writing, people do not use backslash in writing.
Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for. It is a set of beliefs held about a specific brand.
Brand Expression is the brand as defined and articulated by the organization. This integrates brand strategy and brand identity to express a multi-sensory brand experience through a portfolio of Brand Signals.These signals manage consumer expectations by carrying and conveying meaning, making it easier for people both inside and outside the organization to understand the brand's core purpose.rand Expression is the brand as defined and articulated by the organization. This integrates brand strategy and brand identity to express a multi-sensory brand experience through a portfolio of Brand Signals.