Colorado benefits from skiing, drawing tourists from around the world in a way that Washington does not. Also, Colorado isn't surrounded by states with a lot of medical marijuana, and it's closer to the Midwest, South and Northeast. All of this has driven prices down in Washington for farmers like Lauerman. In the early days, we were able to get, like, $1,700 to $2,200 a pound, wholesale. Now it's like $700, $800 a pound, he said.
Keep in mind, these rates are based on agencies that are members of the 4A's, which are typically larger agencies. In contrast, the rates in smaller markets are typically more in the $100-$200 per hour range. Also, smaller projects typically go to the younger team members who bill at a proportionately lower rate.
When measuring the performance of your B2B marketing program, what matters most is your cost-per-appointment for the initial sales appointment with the prospect, along with your eventual cost-per-sale, your revenue and your profitability.And that's a serious underpayment for a good bird-dog.) If you run ads in the paper, it's going to cost you $400 per week, and will take you a minimum of eight weeks, for a total of $3,200, to find enough good candidates to be able to pick a good one.