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Recently, I had patients come in with generic latanoprost that cost them anywhere from $4 to $80 (all made by a subsidiary of Pfizer Inc.). Generic latanoprost is also available online at drugstore.com for $20 per bottle (even less for a 90-day supply).
Latanoprost was the first prostaglandin to be approved as first-line treatment for elevated eye pressure. Three newer prostaglandins are travoprost (Travatan), bimatoprost (Lumigan),and tafluprost (Zioptan). These drugs are used to reduce eye pressure in patients with open-angle glaucoma and high ocular pressure. Side effects include itching, redness, and burning during administration. Muscle and joint pain may also occur.