The eight elements of thought and reasoning are part of the Critical Thinking model. They are listed as follows: 1. Information. 2. Assumptions. 3. Implications and consequences.
Corporate research is a relative new form of information source for investors and followers of listed companies. Unlike the investment research of brokers and investment banks it does not provide a one-size fits all recommendation. The purpose of quality corporate research is to provide an objective assessment of the company's prospects, its competitive environment and a detailed analysis of its potential earnings.
Marketing Research: Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.