A backslash is a slash that leans backward and is used as a symbol in computer programming. Backslash appears like this: \. As you can see, the upper end of the backslash leans backwards. That is why it has gained the name backslash. If we look at writing, people do not use backslash in writing.
Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for. It is a set of beliefs held about a specific brand.
A brand is a set of associationsâ¦. People speaking about brand often use the term to mean the name or logo of a business. While this shorthand is true, it is not fully accurate. A brand is more than the name or visual element used to represent your company. It is the emotional and psychological associations that a person makes with your business, product or service.