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customer acceptance meaning, customer acceptance definition | English Cobuild dictionary. customer. 1 n-count A customer is someone who buys goods or services, especially from a shop. Our customers have very tight budgets., ...the quality of customer service... 2 n-count You can use customer in expressions such as a cool customer or a tough customer to indicate what someone's behaviour or character is like. INFORMAL adj N. ...two pretty awkward customers. customer base ( customer bases plural ) A business's customer base is all its regular customers, considered as a group.
Customer acquisition is the process of acquiring new customers for business or converting existing prospect into new customers. The importance of customer acquisition varies according to the specific business situation of an organization.