Colorado benefits from skiing, drawing tourists from around the world in a way that Washington does not. Also, Colorado isn't surrounded by states with a lot of medical marijuana, and it's closer to the Midwest, South and Northeast. All of this has driven prices down in Washington for farmers like Lauerman. In the early days, we were able to get, like, $1,700 to $2,200 a pound, wholesale. Now it's like $700, $800 a pound, he said.
Keep in mind, these rates are based on agencies that are members of the 4A's, which are typically larger agencies. In contrast, the rates in smaller markets are typically more in the $100-$200 per hour range. Also, smaller projects typically go to the younger team members who bill at a proportionately lower rate.
Marketing is a wide open field with a variety of expenses associated. Many people assume marketing costs are simply fees for placing advertisements in the newspaper, but it is much more than simply that.his is a very expensive part of the marketing budget, especially compared to online advertising. In many cases, a one-time ad run could cost well above $1,000, even for a small market. Additional costs associated with print media include ad layout and design as well as any copyright purchases that need to be made.