Goals that define the outcomes that major divisions and departments mush achieve in order for the organization to reach its overall goals. They apply to middle management and describe what major sbuunits must do in order for the organization to achieve its overall goals.
3. To apply to a surface firmly and with friction: rub lotion on the hands; rub dye into the fabric. 4. To move (an object or objects) firmly along a surface, especially repeatedly: rub an eraser over the blackboard; rubbed my fingers over the sore spot.
Garbage in, gospel out is a more recent expansion of the acronym. It is a sardonic comment on the tendency to put excessive trust in computerised data, and on the propensity for individuals to blindly accept what the computer says.