AUDIENCE The success of advertising relies on a compelling message, and when it comes to the fast-paced world of digital, it's all about catching the users' attention in a matter of seconds.
Cognitive Dissonance Definition. Cognitive dissonance occurs when tension arises between a person's attitudes or beliefs and a decision that contradicts those pre-existing modes of thinking. The psychological phenomenon also occurs when a person chooses between two equally attractive or equally unappealing options. According to the Business Dictionary's website, the most common example of cognitive dissonance in the business world is the occurrence of buyer's remorse..
These traits can also help you tackle something monumental in your own life: your credit report. Credit report lag is a prevalent cause of confusion for Credit Karma members. Imagine you have just paid off the entire balance on one of your credit cards and you are excited to see this reflected on your credit report.