Applicability of the New Rules. The new cargo securement rules apply to the same types of vehicles and cargo as the old rules, covering all cargo-carrying commercial motor vehicles (as defined in 49 CFR 390.5) operated in interstate commerce.
Most commercially-produced postcards measure approximately 4.21 inches by 5.47 inches. Less commonly, smaller postcards are typically 3.5 inches by 5.5 inches, close to the minimum size the USPS allows.
A page in a newspaper usually has 6 columns. Letâs say you want to run an ad that is 4 columns wide by 10 inches deep. This ad is 40 (4Ã10) column inches total. If the newspaper charges $12 per column inch, you will pay $480 (40Ã12) to run an ad that size. Most full page ads are measured as 6 (columns) x 21 (inches) = 126 column inches. This example from the Washington Post shows the typical size of a full page newspaper ad.