In 1950, about 15% of the Earth's land surface was covered by rainforest. In fewer than fifty years, more than half of the world's tropical rainforests have fallen victim to fire and the chain saw, and the rate of destruction is still accelerating.
The Big Mac was first introduced in 1967 by Jim Delligatti, a McDonaldâs franchisee from Pennsylvania, and the following year was available nationwide. McDonaldâs is continuously testing and innovating to meet its customersâ needs.
The burger business is all about share of stomach. There are only so many ways you can innovate when it comes to a hamburger, so copying competitorsâ ideas is standard practice. Take the Big Mac, which was launched in 1968 as McDonaldâs answer to the Whopper.