Average daily rate is one of the core indicators-along with other metrics such as occupancy rate and revenue per available room-used to measure the operating performance of a lodging unit such as a hotel or motel.Generally abbreviated as ADR.or example, if a hotel has average daily revenue over a calendar quarter of $50,000 and has 500 rooms available per day, the ADR would be $100.
PLC - Private Limited Company [Internet]; August 20, 2016 [cited 2016 AUG 20]. Available from: https://www.allacronyms.com/PLC/Private_Limited_Company.
Ensco plc is a global offshore contract drilling company. Unless the context requires otherwise, the terms Ensco, Company, we, us and our refer to Ensco plc together with all its subsidiaries and predecessors. We are one of the leading providers of offshore contract drilling services to the international oil and gas industry.