AUDIENCE The success of advertising relies on a compelling message, and when it comes to the fast-paced world of digital, it's all about catching the users' attention in a matter of seconds.
Cognitive Dissonance Definition. Cognitive dissonance occurs when tension arises between a person's attitudes or beliefs and a decision that contradicts those pre-existing modes of thinking. The psychological phenomenon also occurs when a person chooses between two equally attractive or equally unappealing options. According to the Business Dictionary's website, the most common example of cognitive dissonance in the business world is the occurrence of buyer's remorse..
Here are my top 15 favourite stats from this list: 1. Price is not the main reason for customer churn, it is actually due to the overall poor quality of customer service â Accenture global customer satisfaction report 2008. 2. A customer is 4 times more likely to defect to a competitor if the problem is service-related than price- or product-related â Bain & Company. 3. The probability of selling to an existing customer is 60 â 70%. The probability of selling to a new prospect is 5-20% â Marketing Metrics.