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Reasons to Use Visual Aids. 1  Improves audience understanding and memory. 2  Serves as notes. 3  Provides clearer organization. 4  Facilitates more eye contact and motion by the speaker. 5  Contributes to speaker credibility.
process. Since the brain likes patterns, it seeks similarities. Visual organizers help integrate information by organizing similarities, as well as differences. We store information by similarity because the brain uses similarity to create neural networks. Differences are also important because we tend to retrieve information by differences.