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action research. A process of uncovering solutions through progressive problem solving activities. The outcome is intended to improve practices and address issues. Often performed by a group of participants, the process involves investigation through activity rather than theoretical response. Also called participatory action research.
Focus Groups. To reduce the risk of researcher bias, a qualitative research method called focus group is sometimes used. In a focus group, several people are interviewed at once to gain their opinions on a subject or item. Researchers may conduct the focus groups by interviewing them or by observing the groups converse about an issue.