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Marketers for Wonderful Pistachios, introduced in 2009, are pivoting from a reliance on personalities to focusing on an animated elephant who enjoys pistachios. There is still a bit of a celebrity angle, however: Ernie the Elephant is voiced by WWE star John Cena.
Paramount Farms â who own the Wonderful Pistachios brand â have spent a questionably large amount of money (according to an advertising industry source who wishes to remain anonymous) booking talent for the commercials: the likes of which include Dennis Rodman, PSY, Keyboard Cat, Honey Badger, and the Prancersize Lady.