Average daily rate is one of the core indicators-along with other metrics such as occupancy rate and revenue per available room-used to measure the operating performance of a lodging unit such as a hotel or motel.Generally abbreviated as ADR.or example, if a hotel has average daily revenue over a calendar quarter of $50,000 and has 500 rooms available per day, the ADR would be $100.
PLC - Private Limited Company [Internet]; August 20, 2016 [cited 2016 AUG 20]. Available from: https://www.allacronyms.com/PLC/Private_Limited_Company.
The UNITE Group PLC is a property investment company engaged in the development and management of student accommodation in the UK with established links with numerous academic institutions across the UK. The Company also operates a small number of specialist funds and joint ventures. Address.