AUDIENCE The success of advertising relies on a compelling message, and when it comes to the fast-paced world of digital, it's all about catching the users' attention in a matter of seconds.
Cognitive Dissonance Definition. Cognitive dissonance occurs when tension arises between a person's attitudes or beliefs and a decision that contradicts those pre-existing modes of thinking. The psychological phenomenon also occurs when a person chooses between two equally attractive or equally unappealing options. According to the Business Dictionary's website, the most common example of cognitive dissonance in the business world is the occurrence of buyer's remorse..
A physical sensation is a feeling. When you sit on your foot so long that it falls asleep, you'll first have no feeling in it, and then you'll have a terrible pins and needles feeling. An intuitive sense about something can also be called a feeling. Your bad feeling about the field trip is justified when another kid throws up on you while riding the roller coaster. A vague sense or belief can also be referred to as a feeling.