Advantage: Consistency in the Marketplace. The more often a customer sees your brand in the marketplace, the more often he will consider it for purchase. If the brand and identity are truly kept consistent, the customer is more likely to feel that the quality is consistent and to become a loyal follower of the brand.
Thoracotomy means surgical incision of the chest or thorax. A  incision into the chest is done with two different methods. A  incision into the front of the chest is known aâ¦s a Median  Sternotomy. This is usually the incision used for cardiac bypass,  valve replacement, etc. A incision into the side of the chest is  known as a Thoracotomy.
This topic provides information about pleurisy, which usually results in chest pain. If you have chest pain that concerns you and that your doctor does not know about, see the topic Chest Problems. Pleurisy is swelling (inflammation) of the thin layers of tissue (pleura) covering the lungs and the chest wall. The outer layer of the pleura lines the inside of the chest wall, and the inner layer covers the lungs. The tiny space between the two layers is called the pleural cavity. This cavity normally contains a small amount of lubricating fluid that allows the two layers to slide over each other when you breathe.