Advantage: Consistency in the Marketplace. The more often a customer sees your brand in the marketplace, the more often he will consider it for purchase. If the brand and identity are truly kept consistent, the customer is more likely to feel that the quality is consistent and to become a loyal follower of the brand.
Thoracotomy means surgical incision of the chest or thorax. A  incision into the chest is done with two different methods. A  incision into the front of the chest is known aâ¦s a Median  Sternotomy. This is usually the incision used for cardiac bypass,  valve replacement, etc. A incision into the side of the chest is  known as a Thoracotomy.
The pleura includes two thin layers of tissue that protect and cushion the lungs. The inner layer (visceral pleura) wraps around the lungs and is stuck so tightly to the lungs that it cannot be peeled off. The outer layer (parietal pleura) lines the inside of the chest wall.The very thin space between the layers is called the pleural cavity. A liquid, called pleural fluid, lubricates the pleural cavity so that the two layers of pleural tissue can slide against each other.By Healthwise Staff.Primary Medical Reviewer E. Gregory Thompson, MD-Internal Medicine.he very thin space between the layers is called the pleural cavity. A liquid, called pleural fluid, lubricates the pleural cavity so that the two layers of pleural tissue can slide against each other. By Healthwise Staff. Primary Medical Reviewer E. Gregory Thompson, MD-Internal Medicine.