Average daily rate is one of the core indicators-along with other metrics such as occupancy rate and revenue per available room-used to measure the operating performance of a lodging unit such as a hotel or motel.Generally abbreviated as ADR.or example, if a hotel has average daily revenue over a calendar quarter of $50,000 and has 500 rooms available per day, the ADR would be $100.
PLC - Private Limited Company [Internet]; August 20, 2016 [cited 2016 AUG 20]. Available from: https://www.allacronyms.com/PLC/Private_Limited_Company.
Sky plc is an entertainment and communications company. The Company is engaged in operation of pay television broadcasting and home communications services, including provision of broadband and telephone operations.