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Jill Price. Jill Price (nÃ©e Jill Rosenberg December 30, 1965) is an American woman, from Southern California, who has been diagnosed with hyperthymesia. She was the first person to receive such a diagnosis, and it was her case that inspired research into hyperthymesia.
Psychological pricing is the practice of setting prices slightly lower than rounded numbers, in the belief that customers do not round up these prices, and so will treat them as lower prices than they really are.his effect appears to be accentuated when the fractional portion of a price is printed in smaller font than the rest of a price. An example of psychological pricing is setting the price of an automobile at $19,999, rather than $20,000. This type of pricing is extremely common for consumer goods.