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Marketers for Wonderful Pistachios, introduced in 2009, are pivoting from a reliance on personalities to focusing on an animated elephant who enjoys pistachios. There is still a bit of a celebrity angle, however: Ernie the Elephant is voiced by WWE star John Cena.
'Appu', the elephant was the mascot of the 1982 Asian Games in New Delhi and almost three decades down the line, the pachyderm has been chosen to perform the same role at the ICC Cricket World Cup 2011 to be jointly hosted by India, Sri Lanka and Bangladesh. | First Look: Mascot for 2011 Cricket World Cup