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Equinox (MLM) Equinox International was a multi-level marketing organization, headed by Bill Gouldd. In the early-to-mid-1990s, Equinox was one of the fastest-growing companies in the United States. It had its headquarters in Las Vegas, Nevada.
The original Latin definition of equinox: the time of equal days and nights. For most locations on earth, it is the two days in a year when daylight and darkness are closest to being divided exactly 12 hours in length by the sun and moon.