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Aggrandizement is the act of enlarging or expanding something's power or status. It's hard sometimes to tell if politicians run for office in order to help their communities, or just for their own aggrandizement. Aggrandizement is the noun form of the verb aggrandize, to increase the power or reputation of something, and it usually implies that there's some exaggeration going on.
Awareness-making the consumer aware that the product or company exists Comprehension-letting the consumer know what the product is used for Conviction-convincing the consumer to purchase the product Action-getting the consumer to actually make the purchase. DEFINITION of 'DAGMAR'.A marketing approach used to measure the results of an advertising campaign. DAGMAR is an acronym: D efining A dvertising G oals for M easured A dvertising R esults. The approach involves setting specific, measurable objectives for a campaign to determine if specific objectives were met.AGMAR as an approach was first proposed by Russell Colley in a 1961 report to the Association of National Advertisers. Collay proposed that the real goal of advertising was to communicate, not to sell specifically.