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Equinox (MLM) Equinox International was a multi-level marketing organization, headed by Bill Gouldd. In the early-to-mid-1990s, Equinox was one of the fastest-growing companies in the United States. It had its headquarters in Las Vegas, Nevada.
The chain's contracts, claims the suit, force members to automatically and perpetually renew their memberships, making it exceedingly difficult for them to quit. Equinox operates 64 upscale health clubs in New York, Chicago, Los Angeles and a variety of other U.S. cities, as well as in locations overseas.