AMRS [Internet]; Aug 6, 2016 [cited 2016 Aug 6]. Available from: http://www.allacronyms.com/AMRS. 'AMRS', All Acronyms, 6 August 2016, <http://www.allacronyms.com/AMRS> [accessed 6 August 2016] All Acronyms, AMRS (Aug. 6, 2016, 3:08 PM), available at http://www.allacronyms.com/AMRS.
Marketing research is the function that links the consumer, customer, and public to the marketer through information.
Some definitions. 1  Quantitative research is âexplaining phenomena by collecting numerical data that are analysed using mathematically based methods (in particular statistics).â*. 2  Qualitative research seeks to answer questions about why and how people behave in the way that they do.