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Equinox (MLM) Equinox International was a multi-level marketing organization, headed by Bill Gouldd. In the early-to-mid-1990s, Equinox was one of the fastest-growing companies in the United States. It had its headquarters in Las Vegas, Nevada.
Equinox literally means equal night, giving the impression that the night and day on the equinox are exactly the same length; 12 hours each. But this isn't entirely true. Equinoxes and solstices happen twice a year. Equinoxes and solstices mark the start of astronomical seasons.