Michigan Sugar Company. Since our founding, more than a century ago, when six independent sugarbeet companies merged, Michigan Sugar Company has perfected the process of turning one of the regionâs largest cash cropsâthe sugarbeetâinto pure, all-natural sugar.
A brand ambassador is someone who promotes a brand and its products to their network with the objective of increasing brand awareness and driving sales. Historically a brand ambassador was typically a celebrity or someone with a good amount of name recognition who was paid for their efforts.
A brand is the essence of oneâs own unique story. This is as true for personal branding as it is for business branding. The key, though, is reaching down and pulling out the authentic, unique âyouâ. Otherwise, your brand will just be a facade.