Michigan Sugar Company. Since our founding, more than a century ago, when six independent sugarbeet companies merged, Michigan Sugar Company has perfected the process of turning one of the regionâs largest cash cropsâthe sugarbeetâinto pure, all-natural sugar.
A brand ambassador is someone who promotes a brand and its products to their network with the objective of increasing brand awareness and driving sales. Historically a brand ambassador was typically a celebrity or someone with a good amount of name recognition who was paid for their efforts.
Brand identity should be futuristic, i.e, it should reveal the associations aspired for the brand. It should reflect the durable qualities of a brand. Brand identity is a basic means of consumer recognition and represents the brandâs distinction from itâs competitors.