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The all-cash acquisition represents an 85 percent premium over aQuantiveâs closing price of $35.87 yesterday, underscoring just how critical Microsoft believes the deal is to its troubled efforts to become a major force in the fast-growing online advertising business.
The Irvine-based company that recently bought FAO Schwarz has made another big-name purchase, this time acquiring gadget retailer Sharper Image for $100 million. ThreeSixty Group has licensed Sharper Image since 2008. Sharper Image was founded in 1977 and based in New York. âAs a licensee of the brand for almost 10 years, we understand the power of the Sharper Image name and see tremendous opportunity to leverage our platform to continue this tradition of innovation,â said Kirk McLean, co-founder of ThreeSixty Group, in a statement.