Michigan Sugar Company. Since our founding, more than a century ago, when six independent sugarbeet companies merged, Michigan Sugar Company has perfected the process of turning one of the regionâs largest cash cropsâthe sugarbeetâinto pure, all-natural sugar.
A brand ambassador is someone who promotes a brand and its products to their network with the objective of increasing brand awareness and driving sales. Historically a brand ambassador was typically a celebrity or someone with a good amount of name recognition who was paid for their efforts.
1 The American Marketing Association defines a brand as âA name, term, design, symbol, or any other feature that identifies one sellerâs good or service as distinct from those of other sellers. 2  The legal term for brand is trademark. 3  A brand may identify one item, a family of items, or all items of that seller. Branding is the defined personality of a product, service, company, organization or individual. 2  Many folks confuse âhaving a logoâ for an ongoing branding process, but in fact a good logo is an extension of a defined identity for a venture in the same way that a flag or national anthem may represent a country.