DEFINITION of 'Consumer Sentiment'. A statistical measurement and economic indicator of the overall health of the economy as determined by consumer opinion.
The Whopper is the signature hamburger product sold by the international fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's. Introduced in 1957, it has undergone several reformulations including resizing and bread changes.
Burger King's latest new item is taking a stab at Chipotle Mexican Grill Inc., which is still reeling from a string of foodborne illness outbreaks. The Whopperito, which puts Whopper burger ingredients like beef, tomatoes, onions, lettuce and pickles inside a flour tortilla, will be sold nationally beginning Aug. 15. A queso sauce replaces the mayonnaise from the hamburger.