DEFINITION of 'Consumer Sentiment'. A statistical measurement and economic indicator of the overall health of the economy as determined by consumer opinion.
The Whopper is the signature hamburger product sold by the international fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's. Introduced in 1957, it has undergone several reformulations including resizing and bread changes.
Where's the Beef in Burger King's 'Proud Whopper' Campaign? Source: Burger King/Twitter. With much fanfare, Burger King claimed to introduce a new burger at this year's San Francisco Pride. The blurb for the YouTube video asks, What made this burger different?.