Michigan Sugar Company. Since our founding, more than a century ago, when six independent sugarbeet companies merged, Michigan Sugar Company has perfected the process of turning one of the regionâs largest cash cropsâthe sugarbeetâinto pure, all-natural sugar.
A brand ambassador is someone who promotes a brand and its products to their network with the objective of increasing brand awareness and driving sales. Historically a brand ambassador was typically a celebrity or someone with a good amount of name recognition who was paid for their efforts.
Jupiterimages/Pixland/Getty Images. A brand is the meaning behind your company's name, logo, symbols and slogans. Having a unique and memorable brand helps you build brand awareness and create a long-term position in the marketplace. Brand awareness is a measure of how well your brand is known within its target markets.