Silicon chip. A silicon chip is an integrated circuit made primarily of silicon; silicon is one of the most common substances used to develop computer chips. The picture shows an example of a silicon wafer with dozens of individual silicon chips.
In the beauty, hair and personal care segment, Avon is a major competitor to Procter and Gamble as are Colgate-Palmolive (CL), Estee Lauder, Revlon (REV), Coty (COTY), Elizabeth Arden (RDEN), Inter Parfums Inc (IPAR). and Unilever. This segment accounts for 23% of Procter & Gamble's net earnings.
Figure 1. Coke and Pepsi are directly competitive products. Another example of direct competitors is Honda Civic and Toyota Corolla. Substitute Products. Substitute products allow the customers to achieve the same benefit using different technology.