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Marketing research is the function that links the consumer, customer, and public to the marketer through information.
Guide to market research and analysis. Filter by: and/or. This guide is intended to help you better understand market research and its importance. It provides information on how to conduct a market research project, specifying several options that are available to you regardless of your market research budget.uide to market research and analysis. Filter by: and/or. This guide is intended to help you better understand market research and its importance. It provides information on how to conduct a market research project, specifying several options that are available to you regardless of your market research budget.