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Equinox (MLM) Equinox International was a multi-level marketing organization, headed by Bill Gouldd. In the early-to-mid-1990s, Equinox was one of the fastest-growing companies in the United States. It had its headquarters in Las Vegas, Nevada.
With clubs on both the east and west coasts (as well as Chicago and Dallas) Equinox has a strong share of the market. It may not have as many outlets as 24-hour fitness, but each club is a unique gem. The tag line Itâs Not Fitness Itâs Life sums up the comprehensive programming Equinox offers.ur number 6 candidate is the premier club in terms of pushing the fitness program envelope. Consider these choices: surf and ski trips, pole dancing, yoga in the park and cooking classes provide enough options for the finickiest fitness enthusiasts.