The study of marketing processes, activities, institutions, and results from a broad perspective such as a nation, in which cultural, political, and social, as well as economic interaction are investigated. It is marketing in a larger context than any one firm.
Primary instrument. A primary instrument is a scientific instrument, which by its physical characteristics is accurate and is not calibrated against anything else. A primary instrument must be able to be exactly duplicated anywhere, anytime with identical results. Pressure.
1. single-reed instrument-a beating-reed instrument with a single reed (as a clarinet or saxophone). single-reed woodwind. beating-reed instrument, reed instrument, reed-a musical instrument that sounds by means of a vibrating reed. clarinet-a single-reed instrument with a straight tube. pibgorn, stockhorn, hornpipe-an ancient (now obsolete) single-reed woodwind; usually made of bone.