The study of marketing processes, activities, institutions, and results from a broad perspective such as a nation, in which cultural, political, and social, as well as economic interaction are investigated. It is marketing in a larger context than any one firm.
Primary instrument. A primary instrument is a scientific instrument, which by its physical characteristics is accurate and is not calibrated against anything else. A primary instrument must be able to be exactly duplicated anywhere, anytime with identical results. Pressure.
Instruments include graphite pencils, pen and ink, inked brushes, wax color pencils, crayons, charcoal, chalk, pastels, various kinds of erasers, markers, styluses, various metals (such as silverpoint) and electronic drawing. A drawing instrument releases small amount of material onto a surface, leaving a visible mark.