The study of marketing processes, activities, institutions, and results from a broad perspective such as a nation, in which cultural, political, and social, as well as economic interaction are investigated. It is marketing in a larger context than any one firm.
Primary instrument. A primary instrument is a scientific instrument, which by its physical characteristics is accurate and is not calibrated against anything else. A primary instrument must be able to be exactly duplicated anywhere, anytime with identical results. Pressure.
1 (by extension) A body of an organization dedicated to the performing of certain functions. ( 2 musical instruments) A musical instrument that has multiple pipes which play when a key is pressed, or an electronic instrument designed to replicate such.