Lesson Summary. Psychographic segmentation involves dividing your market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers. This segmentation is advantageous because it allows you to engage in product design and marketing in a focused manner.sychographic segmentation involves dividing your market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers.
INTJ (introversion, intuition, thinking, judgment) is an abbreviation used in the publications of the Myers-Briggs Type Indicator (MBTI) to refer to one of the 16 psychological types. INTJs are one of the rarest of the 16 psychological types and account for approximately 2-4% of the population.
The ESTJ is outspoken, a person of principles, which are readily expressed. The ESTJ is not afraid to stand up for what he or she believes is right even in the face of overwhelming odds. ESTJs are able to make the tough calls. Occupations attracting ESTJs include teaching, coaching, banking, political office, and management at all levels.