The study of marketing processes, activities, institutions, and results from a broad perspective such as a nation, in which cultural, political, and social, as well as economic interaction are investigated. It is marketing in a larger context than any one firm.
Primary instrument. A primary instrument is a scientific instrument, which by its physical characteristics is accurate and is not calibrated against anything else. A primary instrument must be able to be exactly duplicated anywhere, anytime with identical results. Pressure.
Definition of instrument: General: Device that communicates, denotes, detects, indicates, measures, observes, records, or signals a quantity or phenomenon, or controls or manipulates another device. Dictionary Term of Day Articles Subjects Sign Up