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The usual marketing automation suspects ranked high in our respondentsâ eyes, with Hubspot, Marketo, and Eloqua ranking near the top. Salesforce, which has been putting tremendous energy into marketing tools to complement its sales-based core, also ranked high.
1. Make the Sale to Suppliers. First comes the hard part. Supply chain automation is uniquely difficult because its complexity extends beyond your companyâs walls. Your people will need to change the way they work and so will the people from each supplier that you add to your network.