The study of marketing processes, activities, institutions, and results from a broad perspective such as a nation, in which cultural, political, and social, as well as economic interaction are investigated. It is marketing in a larger context than any one firm.
Primary instrument. A primary instrument is a scientific instrument, which by its physical characteristics is accurate and is not calibrated against anything else. A primary instrument must be able to be exactly duplicated anywhere, anytime with identical results. Pressure.
Definition of instrumentation. 1  1 : the arrangement or composition of music for instruments especially for a band or orchestra. 2  2 : the use or application of instruments (as for observation, measurement, or control) 3  3 : instruments for a particular purpose; also : a selection or arrangement of instruments.