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The usual marketing automation suspects ranked high in our respondentsâ eyes, with Hubspot, Marketo, and Eloqua ranking near the top. Salesforce, which has been putting tremendous energy into marketing tools to complement its sales-based core, also ranked high.
The direction marketing automation goes in also depends on marketers gaining more proficiency in marketing automation and becoming more comfortable using it (and all the data that comes with it). And for that to happen, marketers need to take advantage of new tools that help them make full use of their data.