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Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads -- whether they purchased a product, signed up for your newsletter, called your business My Account
The image is what make or break an ad. Itâs what draws the eye to the ad, and without a great attention grabber, you will have a hard time attracting clicks. So when you create and design ads for Facebook, make sure you put effort into choosing images.