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The usual marketing automation suspects ranked high in our respondentsâ eyes, with Hubspot, Marketo, and Eloqua ranking near the top. Salesforce, which has been putting tremendous energy into marketing tools to complement its sales-based core, also ranked high.
THE REALITY. 1  However, the term âmarketing automationâ has become a buzz-word, where marketers seek out marketing automation software under the impression that all of the digital marketing tools necessary for growth, including those needed to generate new leads, roll up under the hood of marketing automation.