The study of marketing processes, activities, institutions, and results from a broad perspective such as a nation, in which cultural, political, and social, as well as economic interaction are investigated. It is marketing in a larger context than any one firm.
Primary instrument. A primary instrument is a scientific instrument, which by its physical characteristics is accurate and is not calibrated against anything else. A primary instrument must be able to be exactly duplicated anywhere, anytime with identical results. Pressure.
What are Research Instruments. A research instrument is a survey, questionnaire, test, scale, rating, or tool designed to measure the variable(s), characteristic(s), or information of interest, often a behavioral or psychological characteristic.Research instruments can be helpful tools to your research study.f you plan to obtain an actual copy of the instrument to use in research, you need to be concerned not only with obtaining the instrument, but also obtaining permission to use the instrument. Research instruments may be copyrighted.