The study of marketing processes, activities, institutions, and results from a broad perspective such as a nation, in which cultural, political, and social, as well as economic interaction are investigated. It is marketing in a larger context than any one firm.
Primary instrument. A primary instrument is a scientific instrument, which by its physical characteristics is accurate and is not calibrated against anything else. A primary instrument must be able to be exactly duplicated anywhere, anytime with identical results. Pressure.
Princeton's WordNet(0.00 / 0 votes)Rate this definition: 1  instrument(noun) a device that requires skill for proper use. 2  instrument, tool(noun) the means whereby some act is accomplished. 3  instrument, pawn, cat's-paw(noun) a person used by another to gain an end.