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The usual marketing automation suspects ranked high in our respondentsâ eyes, with Hubspot, Marketo, and Eloqua ranking near the top. Salesforce, which has been putting tremendous energy into marketing tools to complement its sales-based core, also ranked high.
Folks, why donât we just keep it simple? What marketing automation really means can already be guessed from the term itself: you automate your marketing. Since automation always requires technology, that is a key part of the process. Therefore, we can, very simply, define marketing automation like this: Marketing automation is the process of using software and technology to optimize, automate and measure repetitive online marketing tasks. Thatâs all there is to it. Once you find yourself doing the same task, over and over again, you can almost be sure that there is a way to automate it.