Lesson Summary. Psychographic segmentation involves dividing your market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers. This segmentation is advantageous because it allows you to engage in product design and marketing in a focused manner.sychographic segmentation involves dividing your market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers.
INTJ (introversion, intuition, thinking, judgment) is an abbreviation used in the publications of the Myers-Briggs Type Indicator (MBTI) to refer to one of the 16 psychological types. INTJs are one of the rarest of the 16 psychological types and account for approximately 2-4% of the population.
More in Psychology. ESTJ is one of the 16 personality types identified by the Myers-Briggs Type Indicator (MBTI). ESTJs are often described as practical, take-charge kind of people. David Keirsey, the creator of the Keirsey Temperament Sorter, suggests that approximately eight to twelve percent of all people have an ESTJ personality. ESTJ Characteristics. The MBTI looks at personality preferences in four key areas: 1) Extraversion vs Introversion, 2) Sensing vs Intuition, 3) Thinking vs Feeling and 4) Judging vs Perceiving. 1  As you've probably already guessed, the acronym ESTJ represents Extraversion, Sensing, Thinking and Judging.