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Earmark (politics) In public finance, an earmark is a provision inserted into a discretionary government spending appropriations bill that directs funds to a specific recipient while circumventing the merit-based or competitive funds allocation process. The term earmark is used in this sense in the United States and South Africa.
Related Terms. Also referred to as simply watermarking, a pattern of bits inserted into a digital image, audio or video file that identifies the file's copyright information (author, rights, etc.). The name comes from the faintly visible watermarks imprinted on stationery that identify the manufacturer of the stationery.