The first thing a company can do is to identify those members of the potential audience that are most likely to move to a substitute. This group may collectively have an unmet need or a weak spot. An example could be unhappiness with the business practices of a company or an industry.
The Fire TV Stick costs Â£35 but for those with a Prime membership it will cost just Â£19 if ordered on 24 or 25 March. Those signing up for new Prime memberships will also get the discounted price of Â£19 and later receive a refund of Â£12 meaning the Fire TV Stick will only cost them Â£7.
The device: Apple TV. Cost: $69. Best for: iTunes users. How it works: For easy TV access to your videos, music, and other iTunes content, you can't beat this set-top box and remote. Plus, families can pool content, using Apple TV to share up to six iTunes libraries. The system allows you to mirror your Apple deviceâs screen on the TVâgreat for viewing photos. Like all the devices in this story, Apple TV also lets you access third-party services such as Hulu and Netflix (some require a subscription). The device: Amazon Fire TV Stick Cost: $39 Best for: Amazon Prime members