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1) Identify and describe the two types of customer relationship management applications. 1  Operational CRM and analytical CRM are two types of CRM. Operational CRM refers to customer-facing applications, such as sales force automation, call center and customer service support, and marketing automation. 2) Identify five benefits of customer relationship management systems.
By Trinh Abrell. The true value of a Customer Relationship Management system is to aid the company's customer strategy objectivesâand notably to grow customer relationships for mutual benefit. To achieve such a goal, CRM software systems gauge management directives with insightful data analysis that demonstrates progress and results.