Launching a new product or service isnât what is used to be. In the good old days, you could hire a PR agency to craft a press release and set up a press tour.
But if you touch lava at all you will be very badly burnt. Yes you will die if you are exposed to it for any amount of time.
1 You can check your Y coordinate by pressing F3.  Any Y between 0 and 16 will contain diamonds, but lava is more prominent below Y: 11. Lava lakes occur at 10, so you will be level with the lava, giving you a good chance to get out if you run into some.