[Show abstract] [Hide abstract] ABSTRACT: Computing the phylogenetic diversity of a set of species is an important part of many ecological case studies. More specifically, let \(\mathcal {T}\) be a phylogenetic tree, and let R be a subset of its leaves representing the species under study. Specialists in ecology want to evaluate a function \(f(\mathcal {T},R)\) (a phylogenetic measure) that quantifies the evolutionary distance between the elements in R.
buying behaviour noun [U]. âº MARKETING, COMMERCE the way that âpeople âbehave when they âbuy things, such as what they âbuy, where and when they âshop, and how much they âspend: Higher âenergy âcosts âprompted many âgrocery âshoppers to âchange their âbuying âbehaviour last âyear.
Its a change from traditional ad buying. No longer a buyer agrees to run a certain number of ads with a publisher and is locked in to the contract. Programmatic media buying, marketing and advertising is the algorithmic purchase and sale of advertising space in real time. During this process, software is used to automate the buying, placement, and optimisation of media inventory via a bidding system.