Launching a new product or service isnât what is used to be. In the good old days, you could hire a PR agency to craft a press release and set up a press tour.
But if you touch lava at all you will be very badly burnt. Yes you will die if you are exposed to it for any amount of time.
However, once a volcano gets going, the mercury really starts to climb. Bright red lava flows in Hawaii can get as hot as 1,165 F, with the glowing orange flows getting hotter than 1,600 F, according to USGS. And when rock is seriously melting, such as the magma within the Hawaiian volcano of Kilauea, it can reach 2,120 F, according to USGS.