RE: CCS Exam Prep By: Joe LoBasso, MBA, CSI, CDT, AIA , 29 days ago. Posted in: Specifications Community. I am a good test taker and did well in school, but it still took 3 tries to pass the CCS test. Prior to taking the test the third time I had written dozens of specifications and knew and understood how ... RE: CCS Exam Prep By: Jeffrey Pilus , one month ago.
Functions of Marketing Department. Marketing Management: Planning, implementing, and controlling the marketing program (strategy) and individual marketing functions; appraising the risks and benefits in decision making; and focusing on total quality.
Marketing is a broad business function that includes product research and development, merchandising and distribution processes and pricing, as well as communication or promotion. The communication mix refers to specific methods used to promote the company or its products to targeted customers. Some depictions of the promotional mix include five elements, while others add a sixth -- event sponsorship.