RE: CCS Exam Prep By: Joe LoBasso, MBA, CSI, CDT, AIA , 29 days ago. Posted in: Specifications Community. I am a good test taker and did well in school, but it still took 3 tries to pass the CCS test. Prior to taking the test the third time I had written dozens of specifications and knew and understood how ... RE: CCS Exam Prep By: Jeffrey Pilus , one month ago.
Functions of Marketing Department. Marketing Management: Planning, implementing, and controlling the marketing program (strategy) and individual marketing functions; appraising the risks and benefits in decision making; and focusing on total quality.
Marketing is a set of activities related to creating, communicating, delivering, and exchanging offerings that have value for others. In business, the function of marketing is to bring value to customers, whom the business seeks to identify, satisfy, and retain. This course will emphasize the role of marketing in business, but many of the concepts will apply to non-profit organizations, advocacy campaigns, and other activities aimed at influencing perceptions and behavior.