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1) Identify and describe the two types of customer relationship management applications. 1  Operational CRM and analytical CRM are two types of CRM. Operational CRM refers to customer-facing applications, such as sales force automation, call center and customer service support, and marketing automation. 2) Identify five benefits of customer relationship management systems.
Dynamics CRM is Microsoftâs customer relationship management application for small, medium and enterprise businessesâ¦ Read More. Contact our sales team to schedule a demonstration of Dynamics CRM to assess how it will meet your requirements or watch a recorded presentation.