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1) Identify and describe the two types of customer relationship management applications. 1  Operational CRM and analytical CRM are two types of CRM. Operational CRM refers to customer-facing applications, such as sales force automation, call center and customer service support, and marketing automation. 2) Identify five benefits of customer relationship management systems.
These are the Business Relationship Management sub-processes and their process objectives: Maintain Customer Relationships. 1  Process Objective: To ensure that the service provider continues to understand the needs of existing customers and establishes relationships with potential new customers.