Launching a new product or service isnât what is used to be. In the good old days, you could hire a PR agency to craft a press release and set up a press tour.
But if you touch lava at all you will be very badly burnt. Yes you will die if you are exposed to it for any amount of time.
It isnât really an either/or question. You might burst into flames and burn when you hit the lava/magmaâs surface (depending on the type, lavaâs temperature ranges from approximately 1,200 to 2,200 degrees). You might also burn before you hit the lava/magma due to the radiant heat.