The first recorded spelling of the family name is shown to be that of Lewin Wisman which was dated 1154, in Records of the Abbey of Bury St. Edmunds, Suffolk, during the reign of King Henry 11, known as The Builder of Churches, 1154 - 1189.
Optimization is an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible; specifically : the mathematical procedures (as finding the maximum of a function) involved in this.
Search engine optimization (SEO) is the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines, according to Rand Fishkin.