The first recorded spelling of the family name is shown to be that of Lewin Wisman which was dated 1154, in Records of the Abbey of Bury St. Edmunds, Suffolk, during the reign of King Henry 11, known as The Builder of Churches, 1154 - 1189.
Optimization is an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible; specifically : the mathematical procedures (as finding the maximum of a function) involved in this.
Supply chain optimization is a series of steps to reduce several costs in the production of goods. In my opinion, since these days we are using Web 2.0, cloud computing, and social media a lot more than before, supply chain optimization is facing new challenges. But it is also coming along with opportunities to expand your businesses.