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1) Identify and describe the two types of customer relationship management applications. 1  Operational CRM and analytical CRM are two types of CRM. Operational CRM refers to customer-facing applications, such as sales force automation, call center and customer service support, and marketing automation. 2) Identify five benefits of customer relationship management systems.
They are often combined with a marketing information system, in which case they are often called customer relationship management (CRM) systems. Sales force management systems are essentially the same thing as sales force automation system (SFA).A SFA, typically a part of a companyâs customer relationship management system, is a system that automatically records all the stages in a sales process. Territory management â For monitoring the account, the territory is measured by the number of account reps and prospective versus active customers. 2  Sales force management â Process includes training, IT systems, control, coaching, and is shared across several people and departments.