Social Psychology Key Figures. 1  Allport (1920) â Social Facilitation. 2  Bandura (1963) Social Learning Theory. 3  Festinger (1950) â Cognitive Dissonance. 4  Tajfel (1971) â Social Identity Theory. 5  Weiner (1986) â Attribution theory. 6  Milgram (1963) â Shock Experiment. 7  Haney, Banks, Zimbardo (1973) â Prison Study.
Founded in 2012 by two Stanford students, Snap is the Los Angeles-based technology and social media company behind messaging app Snapchat.
If you think it's crazy that Snapchat might go public at a $20 billion valuation, here's something to consider. Snapchat wants to go public in the first half of 2017. Its valuation, Bloomberg reports, could be $20 billion. If you consider Snapchat's business today, that seems ludicrous. Snapchat, which recently changed its corporate name to Snap Inc., will reportedly generate about $300 million in 2016, up from roughly $50 million last year.