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1) Identify and describe the two types of customer relationship management applications. 1  Operational CRM and analytical CRM are two types of CRM. Operational CRM refers to customer-facing applications, such as sales force automation, call center and customer service support, and marketing automation. 2) Identify five benefits of customer relationship management systems.
Customer Relationship Management. Welcome to the SAP Customer Relationship Management (CRM) Wiki SAP CRM provides best-in-class functionality for marketing, sales and service. It supports customer-facing business processes across multiple interaction channels.