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1) Identify and describe the two types of customer relationship management applications. 1  Operational CRM and analytical CRM are two types of CRM. Operational CRM refers to customer-facing applications, such as sales force automation, call center and customer service support, and marketing automation. 2) Identify five benefits of customer relationship management systems.
The paper. discusses Customer Relationship Management (CRM) in. healthcare and proposes a Social CRM or CRM 2.0 model to. take advantage of the multi-way relationships created by Web. 2.0 and its widespread use in improving customer services for. mutual benefits between healthcare providers and their.