The first recorded spelling of the family name is shown to be that of Lewin Wisman which was dated 1154, in Records of the Abbey of Bury St. Edmunds, Suffolk, during the reign of King Henry 11, known as The Builder of Churches, 1154 - 1189.
Optimization is an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible; specifically : the mathematical procedures (as finding the maximum of a function) involved in this.
What is Content Optimization? Content Optimization is a process in which a webpage and its content are optimized to become more attractive, useful and actionable to users. The processes typically include fixes and improvements on technical performance (ex: page speed) and content copy for it to perform and rank better on search engines.