The first thing a company can do is to identify those members of the potential audience that are most likely to move to a substitute. This group may collectively have an unmet need or a weak spot. An example could be unhappiness with the business practices of a company or an industry.
The Fire TV Stick costs Â£35 but for those with a Prime membership it will cost just Â£19 if ordered on 24 or 25 March. Those signing up for new Prime memberships will also get the discounted price of Â£19 and later receive a refund of Â£12 meaning the Fire TV Stick will only cost them Â£7.
Voice remote. The Fire TV comes with a voice remote whereas the Fire TV Stick comes with a standard Fire TV remote. For an additional $10, you will be able to get a voice remote with the Fire TV Stick as well. Memory. The Fire TV is equipped with 2 GB of memory and 8 GB of storage.