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1) Identify and describe the two types of customer relationship management applications. 1  Operational CRM and analytical CRM are two types of CRM. Operational CRM refers to customer-facing applications, such as sales force automation, call center and customer service support, and marketing automation. 2) Identify five benefits of customer relationship management systems.
Itâs fairly monolithic, and a newcomer could be forgiven for asking the most fundamental question: what is customer relationship management? What is Customer Relationship Management? Customer relationship management (CRM) refers to the practices, protocols, and technology used to develop, sustain, and manage customer data and interactions throughout the customer lifecycle.