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1) Identify and describe the two types of customer relationship management applications. 1  Operational CRM and analytical CRM are two types of CRM. Operational CRM refers to customer-facing applications, such as sales force automation, call center and customer service support, and marketing automation. 2) Identify five benefits of customer relationship management systems.
Customer relationship management is a technical subject that requires you to adopt latest technology in order to get required results. If we go back to the last decade then organizations used to buy CRM software for building the customer database and doing other related activities.