Launching a new product or service isnât what is used to be. In the good old days, you could hire a PR agency to craft a press release and set up a press tour.
But if you touch lava at all you will be very badly burnt. Yes you will die if you are exposed to it for any amount of time.
Sometimes, newly-formed volcanic rock shatters into ash when it comes into contact with water or ice and cools quickly. Falling ash can sometimes cause more damage than flowing lava because ash can be carried great distances through the atmosphere.