The first thing a company can do is to identify those members of the potential audience that are most likely to move to a substitute. This group may collectively have an unmet need or a weak spot. An example could be unhappiness with the business practices of a company or an industry.
The Fire TV Stick costs Â£35 but for those with a Prime membership it will cost just Â£19 if ordered on 24 or 25 March. Those signing up for new Prime memberships will also get the discounted price of Â£19 and later receive a refund of Â£12 meaning the Fire TV Stick will only cost them Â£7.
And unlike Apple TV, which is now priced at either $149 or $199, depending on internal memory, the new Amazon Fire TV player will retain its $100 price when it becomes available on October 5th.mazon also unveiled a new $50 Fire TV Stick, which also gets Alexa and new voice remote, plus a slate of new tablets, including a much-rumored $50 model call the Fire.