The first thing a company can do is to identify those members of the potential audience that are most likely to move to a substitute. This group may collectively have an unmet need or a weak spot. An example could be unhappiness with the business practices of a company or an industry.
The Fire TV Stick costs Â£35 but for those with a Prime membership it will cost just Â£19 if ordered on 24 or 25 March. Those signing up for new Prime memberships will also get the discounted price of Â£19 and later receive a refund of Â£12 meaning the Fire TV Stick will only cost them Â£7.
Amazon's new Fire TV Stick is a clear response to Google's popular Chromecast, and -- to a lesser extent -- Roku's Streaming Stick and Mozilla's Matchstick. Amazon. Amazon is taking more than one page out of Google's Chromecast playbook as it launched the rival dongle Fire TV Stick on Monday.n another of Amazon's odd promotions like the Netflix deal, people who purchase a Fire TV Stick can qualify for a free one-month trial of Prime -- valued at $8.25, bringing the price down to about $30.75.