The first recorded spelling of the family name is shown to be that of Lewin Wisman which was dated 1154, in Records of the Abbey of Bury St. Edmunds, Suffolk, during the reign of King Henry 11, known as The Builder of Churches, 1154 - 1189.
Optimization is an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible; specifically : the mathematical procedures (as finding the maximum of a function) involved in this.
Website optimization stands for strategies, techniques, and tactics used to increase the number of visitors to a website. In other words, if you optimize your website for SEO, your goal is to gain the first rank on the first page of Google, Yahoo or Bing because this will bring you more website visits. This traffic is called organic traffic. Another definition you should be familiar with is a keyword. We understand it as a key phrase a user enters into a search engine.