RE: CCS Exam Prep By: Joe LoBasso, MBA, CSI, CDT, AIA , 29 days ago. Posted in: Specifications Community. I am a good test taker and did well in school, but it still took 3 tries to pass the CCS test. Prior to taking the test the third time I had written dozens of specifications and knew and understood how ... RE: CCS Exam Prep By: Jeffrey Pilus , one month ago.
Functions of Marketing Department. Marketing Management: Planning, implementing, and controlling the marketing program (strategy) and individual marketing functions; appraising the risks and benefits in decision making; and focusing on total quality.
The difference between a marketing technology office and a marketing operations group, however, is that marketing operations encompasses a broader collection of interrelated operational responsibilities, covering ROI, accountability, process optimization, and marketing enablement:1  Reporting and analytics.hat I left with, however, was a profound appreciation for the ascendency of the marketing operations role. In the words of Craig Moore, a director at Sirius Decisions and the opening speaker, until recently, marketing operations was the island of misfit toys.