Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U.S. adults report they have used online dating sites or mobile dating apps. Here are five facts about online dating:
Utility is such an important feature of marketing because proper  marketing takes into account how people will use the product or  service. When something is marketed and haâ¦s poor utility, the  consumer is less likely to buy it.
Firms increasingly realize that dramatically changing market conditions require significant changes in their purchasing function. In more and more firms, purchasing is becoming pro-active and of strategic importance. This phenomenon has been referred to as 'reverse marketing'. As the term implies, there are clear similarities with the marketing concept.