An initial screening for HR is the preliminary step to the interview process. It's not a guarantee that the applicant will move to the next step.
For Steinway, China has proved to be a shot in the arm. Sales increased more than 15 percent a year over the last decade, far outpacing the single-digit growth of the United States and Europe. China is now Steinwayâs largest market for pianos outside the United States, representing about one-third of global sales.
Steinway, one of the worldâs most prestigious musical instrument brands, is looking to China to breathe new life into lackluster sales. To succeed, the company will need more than smart marketing. It will need to fine-tune a cultural mind-set in a country that once dismissed pianos as bourgeois luxuries. Advertisement.