Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U.S. adults report they have used online dating sites or mobile dating apps. Here are five facts about online dating:
Utility is such an important feature of marketing because proper  marketing takes into account how people will use the product or  service. When something is marketed and haâ¦s poor utility, the  consumer is less likely to buy it.
Also see the Philosophy and Theory of Marketing. Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. Kotler and Armstrong (2010).The definiton is based upon an a basic marketing exchange process, and recognises the importance of value to the customer.lso see the Philosophy and Theory of Marketing. Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. Kotler and Armstrong (2010).