Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U.S. adults report they have used online dating sites or mobile dating apps. Here are five facts about online dating:
Utility is such an important feature of marketing because proper  marketing takes into account how people will use the product or  service. When something is marketed and haâ¦s poor utility, the  consumer is less likely to buy it.
Customer as a focal point. A vital feature of the marketing mix is that the customer is the focal point of the activity. The value of the product is determined by customer perceptions and the goal is to achieve a satisfied and loyal customer. This video shows how you can create value by using the marketing mix.