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Print |. A A. Nike Inc. won an eight-year deal to make uniforms for the National Basketball Association, taking over an Adidas AG contract that runs out in 2017. Nike will become the first apparel partner to have its logo appear on all on-court uniform designs, according to a statement Wednesday.
Since then, Nike has resumed its domination of the athletic shoe industry. It commands 29 % of the market, and sales for fiscal 1991 topped $ 3 billion. Here Phil Knight explains how Nike discovered the importance of marketing and what difference that discovery has made.