Gender: Female. Usage: Candida, of Latin origin, is a popular first name. It is more often used as a girl (female) name. People having the name Candida are in general originating from Dominican Republic, France, Italy, Spain, Switzerland, United Kingdom, United States of America.
Dictionary of Marketing Terms for: brand franchise brand franchise arrangement between a brand name manufacturer and a wholesaler or retailer that gives the wholesaler or retailer the exclusive right to sell the brand manufacturerâs product in a specific territory.
Brand Recognition. A franchise owner can profit from the brand recognition that a franchise resale provides. If you start your own business it can take many years to build a brand in a competitive market. There are no guarantees that the consumers will identify the brand as a product leader.