Gender: Female. Usage: Candida, of Latin origin, is a popular first name. It is more often used as a girl (female) name. People having the name Candida are in general originating from Dominican Republic, France, Italy, Spain, Switzerland, United Kingdom, United States of America.
Dictionary of Marketing Terms for: brand franchise brand franchise arrangement between a brand name manufacturer and a wholesaler or retailer that gives the wholesaler or retailer the exclusive right to sell the brand manufacturerâs product in a specific territory.
Definition of 'Brand Personality' A set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate, and an â¦ effective brand will increase its brand equity by having a consistent set of traits.This is the added-value that a brand gains, aside from its functional benefits. personality brand includes the brand Marlboro which is a masculine brand. An example of a feminine brand might include Virginia Slims cigarettes. These brands are marketed toward a specific personality.