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Print |. A A. Nike Inc. won an eight-year deal to make uniforms for the National Basketball Association, taking over an Adidas AG contract that runs out in 2017. Nike will become the first apparel partner to have its logo appear on all on-court uniform designs, according to a statement Wednesday.
In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory.