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Print |. A A. Nike Inc. won an eight-year deal to make uniforms for the National Basketball Association, taking over an Adidas AG contract that runs out in 2017. Nike will become the first apparel partner to have its logo appear on all on-court uniform designs, according to a statement Wednesday.
Adidas has slipped to third behind Nike, the apparel powerhouse, and Under Armour, the ever-growing upstart. Under Armour CEO Kevin Plank recently spent time at NBA headquarters, talking to the league's marketing staff, and NBA Commissioner Adam Silver is impressed with Plank and what he has done with Under Armour. But the NBA also has familiarity with Nike, too.