It is also referred to as the â4 Psâ âProduct, Price, Promotion and Place, or theâ7 Psâ â the 4 Ps with the addition ofPeople, Process and Physical Evidence,also called the extended marketing mix.
Why the inflammation continues is not always known. Chronic inflammation may be caused by infections that donât go away, abnormal immune reactions to normal tissues, or conditions such as obesity. Over time, chronic inflammation can cause DNA damage and lead to cancer.hronic Inflammation. Inflammation is a normal physiological response that causes injured tissue to heal. An inflammatory process starts when chemicals are released by the damaged tissue.
Researchers believe that the causes may include: 1  Medications that can irritate the lining of the colon. 2  Bacteria that produce toxins that irritate the lining of the colon. 3  Viruses that trigger inflammation.  Autoimmune disease associated with microscopic colitis, such as rheumatoid arthritis or celiac disease.