Gender: Female. Usage: Candida, of Latin origin, is a popular first name. It is more often used as a girl (female) name. People having the name Candida are in general originating from Dominican Republic, France, Italy, Spain, Switzerland, United Kingdom, United States of America.
Dictionary of Marketing Terms for: brand franchise brand franchise arrangement between a brand name manufacturer and a wholesaler or retailer that gives the wholesaler or retailer the exclusive right to sell the brand manufacturerâs product in a specific territory.
Definition. A brand name identifies a specific product or name of a company. When a brand name is doing its job, it evokes positive images or emotions in consumers, which is why brand can be so valuable. And in some cases, the brand name becomes part of the everyday vernacular such as Kleenex (R) to mean tissue. Because of a brand name's importance, many companies want to protect it through trademark. A trademark is a registered brand or trade name. It can include any combination of a name, slogan, logo, sounds or colors that identify the company or its products or services.