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Print |. A A. Nike Inc. won an eight-year deal to make uniforms for the National Basketball Association, taking over an Adidas AG contract that runs out in 2017. Nike will become the first apparel partner to have its logo appear on all on-court uniform designs, according to a statement Wednesday.
In 1976 the NBA absorbed four teams from the American Basketball Association (ABA), which disbanded that year. By the early 1980s the NBA was plagued by money-losing franchises, low attendance, declining television ratings, and limited national appeal. The league soon rebounded under the leadership of David Stern, NBA commissioner from 1984, who helped transform it into an international entertainment company.