adjective. 1  Piled up or carried along by a current: driven snow. 2  Motivated by or having a compulsive quality or need: a driven person. 3  Caused, sustained, or stimulated: an export-driven economic recovery. 4  Powered, operated, or controlled: a piston-driven airplane; a menu-driven software program.
Markup as a Percentage of Cost or Selling Price. Markup can be expressed as a percentage of cost or of selling price. Consider an item that costs the seller $50 and retails for $100. This is a 100-percent markup over cost, but in terms of the selling price it is only a 50-percent markup. Retailers typically express markup as a percentage of selling price. According to Entrepreneur, the retail term for a 50-percent markup is keystone, sometimes abbreviated as key..
The markup between the invoice price (what the dealer supposedly paid the manufacturer for the car) and the sticker price is usually between seven and 20 percent, according to the American Automobile Association. And the options listed on the sticker can be marked up by 25 percent or more.