SPRING 2017 TREE, SHRUB AND PLANT SALE! Fraser Sinkhole Water Reduction Efforts 15 Mile Sewer Collapse. Free Smoke Detectors. Wanted: Volunteers to help with planning the Bi-Centennial Celebration for the City of Utica.
perceived risk. Consumer's level of uncertainty regarding the outcome of a purchase decision, specially in case of high priced item such as a car, or a complex item like a computer.
risk. 1  exposure to the chance of injury or loss; a hazard or dangerous chance: It's not worth the risk. 2. Insurance. the hazard or chance of loss. the degree of probability of such loss. the amount that the insurance company may lose. a person or thing with reference to the hazard involved in insuring him, her, or it.