Larger companies have a number of advantages over smaller firms operating in more limited markets. 1  Large size or large market share can lead to economies of scale. Marketing or production synergies may result from more efficient use of sales calls, reduced travel time, reduced changeover time, and longer production runs.
Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to hold a Whopper.
Army of One was a relatively short-lived recruiting slogan. It replaced the popular Be All You Can Be and was replaced in 2006 by the new slogan Army Strong. The reason for the replacement, states Frank Luntz, is that the slogan Army of One is contrary to the idea of teamwork.It is unknown whether this slogan was taken directly from the poster for the 1976 Clint Eastwood film The Outlaw Josey Wales, which had An Army of One under a drawing of the Josey Wales character.e All You Can Be was the recruiting slogan of the United States Army for over twenty years. Earl Carter (pen-name, E.N.J. Carter) working for the N.W. Ayer Advertising Agency as a Senior Copywriter created the âBe All You Can Beâ theme line in 1980.