They would then go to a special person who would make a name from the vision. Each vision was personal to the person and they would not share their vision inless they wanted to.
Market Positioning. Market positioning is about how you want your customers to perceive your product or service in relation to their perception of your competitors and what marketing strategies you should adopt to reach this perceptual goal.
Small companies also may use competitive positioning strategies. The objective of a competitive positioning strategy is to reposition the competition in the minds of consumers, according to Quick MBA. This type of positioning is common when there are two strong competitors in an industry. A company may use comparative advertising to demonstrate that its brands are superior.