SPRING 2017 TREE, SHRUB AND PLANT SALE! Fraser Sinkhole Water Reduction Efforts 15 Mile Sewer Collapse. Free Smoke Detectors. Wanted: Volunteers to help with planning the Bi-Centennial Celebration for the City of Utica.
perceived risk. Consumer's level of uncertainty regarding the outcome of a purchase decision, specially in case of high priced item such as a car, or a complex item like a computer.
risk. Risk can be a noun or a verb. 1. used as a noun. If there is a risk of something unpleasant, there is a possibility that it will happen.There is very little risk of infection.. the type of loss against which a policy is drawn. 3. to expose to the chance of injury or loss; hazard: to risk one's life. 4. to venture upon; take the chance of: to risk a fall. at risk, in imminent danger of injury, damage, or loss: homes at risk of flooding.