Dec 21, 2012 ... The term basal is often misused in phylogenetic papers. ... The next question is, Shi, when you see the bad use of the term in a talk, for example, what do you ... to a node (e.g. the basal split in taxon XY), or to extinct species.
Top 10 facts about the world. Buzz marketing is a form of guerrilla marketing, which is a non-traditional marketing strategy that often draws on the use of creativity to engage and attract consumers. With this type of marketing, excitement about a product or service usually spreads through word-of-mouth.
Examples of Societal Marketing. Societal marketing is a concept in marketing that emphasizes social consciousness as part of the overall marketing plan. Societal marketing is when a company markets a product not only with consumer and company needs in mind, but also the long-term well being of society as a whole. Companies that produce effective societal marketing campaigns incorporate social and ethical considerations into the marketing plan.