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Expressive typography is an art form where text is highly visual; actually, type becomes an image there. Letters are not just abstract notions, carriers of meaning; they are also real, physical shapes.Paying attention to those shapes, and using them as a visual element in graphic design, is an essential part of the art of typography.etters are not just abstract notions, carriers of meaning; they are also real, physical shapes. Paying attention to those shapes, and using them as a visual element in graphic design, is an essential part of the art of typography.
In this article we introduce the fundamental concepts of typography, followed by a detailed glossary of its main terms. Typography is, quite simply, the art and technique of arranging type. It's central to the work and skills of a designer and is about much more than making the words legible.