Dec 21, 2012 ... The term basal is often misused in phylogenetic papers. ... The next question is, Shi, when you see the bad use of the term in a talk, for example, what do you ... to a node (e.g. the basal split in taxon XY), or to extinct species.
Top 10 facts about the world. Buzz marketing is a form of guerrilla marketing, which is a non-traditional marketing strategy that often draws on the use of creativity to engage and attract consumers. With this type of marketing, excitement about a product or service usually spreads through word-of-mouth.
niche marketing. Concentrating all marketing efforts on a small but specific and well defined segment of the population. Niches do not 'exist' but are 'created' by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond.