Many publishers will provide a rate card to advertisers upon request. 1  There are a few advantages to this strategy: 2  Forces advertiser contact. If an advertiser or agency is interested in your site after viewing the media kit, theyâll need to initiate contact in order to acquire a rate card.
Market Segmentation: Top 10 Benefits of Market Segmentation. The top ten benefits of market segmentation are as follows: 1. Determining market opportunities 2. Adjustments in marketing appeals 3. Developing marketing programmes 4. Designing a product 5. Media selection 6. Timing of marketing efforts 7. Efficient use of resources 8. Better service to customers 9.
Chambers of commerce plays a vital role by rendering useful services to businessmen and the Government. Services to businessmen Chambers of commerce serves as friends, philosophers and guides to the business commuÂ­nity. Businessmen derive the following advantages from chambers of commerce: (i) Businessmen get valuable information free of cost.