Many publishers will provide a rate card to advertisers upon request. 1  There are a few advantages to this strategy: 2  Forces advertiser contact. If an advertiser or agency is interested in your site after viewing the media kit, theyâll need to initiate contact in order to acquire a rate card.
Market Segmentation: Top 10 Benefits of Market Segmentation. The top ten benefits of market segmentation are as follows: 1. Determining market opportunities 2. Adjustments in marketing appeals 3. Developing marketing programmes 4. Designing a product 5. Media selection 6. Timing of marketing efforts 7. Efficient use of resources 8. Better service to customers 9.
Related Terms: Demographics; Target Market. Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs.Segmentation typically involves significant market research and can thus be costly.pplying a market segmentation strategy is most effective when an overall market consists of many smaller segments whose members have certain characteristics or needs in common.