Larger companies have a number of advantages over smaller firms operating in more limited markets. 1  Large size or large market share can lead to economies of scale. Marketing or production synergies may result from more efficient use of sales calls, reduced travel time, reduced changeover time, and longer production runs.
Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to hold a Whopper.
do it yourself Do it yourself, often referred to by the acronym DIY, is a term used by various communities that focus on people creating or repairing things for themselves without the aid of paid professionals. The notion is related in philosophy to the Arts and Crafts movement of the late 19th and early 20th centuries.