Many publishers will provide a rate card to advertisers upon request. 1  There are a few advantages to this strategy: 2  Forces advertiser contact. If an advertiser or agency is interested in your site after viewing the media kit, theyâll need to initiate contact in order to acquire a rate card.
Marketers must remember that a market can be viewed and segmented in several different ways. The biggest benefit of using segmentation approaches like demographic or benefit segmentation is to understand the overall market and identify the unfulfilled needs of the customer.
A Segmentation profile generates accurate and precise customer information that can increase your organization's effectiveness. Information may be useful in a wide variety of circumstances. For example, you can use segmentation to define certain customer issues including:1  Characteristics of your target customers. Segmentation profile generates accurate and precise customer information that can increase your organization's effectiveness. Information may be useful in a wide variety of circumstances. For example, you can use segmentation to define certain customer issues including: