They would then go to a special person who would make a name from the vision. Each vision was personal to the person and they would not share their vision inless they wanted to.
Market Positioning. Market positioning is about how you want your customers to perceive your product or service in relation to their perception of your competitors and what marketing strategies you should adopt to reach this perceptual goal.
The marketing orientation is based on an understanding that a sale predominantly depends on the customer's decision to purchase a product and on the customer's perception of the value of that product. Responsiveness to customer wants is the central focus of the marketing orientation. 8 F 7 A sales orientation is based on âpushing productsâ to customers, while a market orientation is based on satisfying customer needs while meeting organizational objectives. F 11 The customer needs to determine the benefits and the sacrifices; these perceptions cannot be defined by the marketer.