They would then go to a special person who would make a name from the vision. Each vision was personal to the person and they would not share their vision inless they wanted to.
Market Positioning. Market positioning is about how you want your customers to perceive your product or service in relation to their perception of your competitors and what marketing strategies you should adopt to reach this perceptual goal.
Unlike marketing orientation where the needs of customers are the main focal point, selling orientation advances past this strategy and choose to bypass customer need entirely. The other difference between marketing orientation and selling orientation is the time elapse of a sale. Marketing orientation strategies may be used in a longer-term sales process. Selling orientation is designed for quick sales.