Many publishers will provide a rate card to advertisers upon request. 1  There are a few advantages to this strategy: 2  Forces advertiser contact. If an advertiser or agency is interested in your site after viewing the media kit, theyâll need to initiate contact in order to acquire a rate card.
Marketers must remember that a market can be viewed and segmented in several different ways. The biggest benefit of using segmentation approaches like demographic or benefit segmentation is to understand the overall market and identify the unfulfilled needs of the customer.
Introduction to Customer Segmentation. Customer segmentation is the practice of dividing a companyâs customers into groups relevant to a particular business.The goal of segmenting customers is to decide how to relate to customers in each segment in order to maximize the value of each customer to the business.ntroduction to Customer Segmentation. Customer segmentation is the practice of dividing a companyâs customers into groups relevant to a particular business.