adjective. 1  Piled up or carried along by a current: driven snow. 2  Motivated by or having a compulsive quality or need: a driven person. 3  Caused, sustained, or stimulated: an export-driven economic recovery. 4  Powered, operated, or controlled: a piston-driven airplane; a menu-driven software program.
Markup as a Percentage of Cost or Selling Price. Markup can be expressed as a percentage of cost or of selling price. Consider an item that costs the seller $50 and retails for $100. This is a 100-percent markup over cost, but in terms of the selling price it is only a 50-percent markup. Retailers typically express markup as a percentage of selling price. According to Entrepreneur, the retail term for a 50-percent markup is keystone, sometimes abbreviated as key..
The math to convert profit margin percentage to markup percentage is to divide the wholesale price by one minus the profit margin percentage. For the $25 item that cost $10, the $10 would be divided by one minus 0.60 -- the profit margin -- or $10 divided by 0.40, which equals $25.s a percentage, the profit margin is 15 divided by 25, or 60 percent. Profit margin is always calculated from the retail price and is the money coming in to run your business.