They would then go to a special person who would make a name from the vision. Each vision was personal to the person and they would not share their vision inless they wanted to.
Market Positioning. Market positioning is about how you want your customers to perceive your product or service in relation to their perception of your competitors and what marketing strategies you should adopt to reach this perceptual goal.
Oxford defines marketing as âthe action or business of promoting and selling products or services, including market research and advertising.â. In other wordsâ¦ the intent of marketing is simply to shorten the sales cycle. Strategic Marketing is doing this, well, strategically. Many smaller or mid-size companies (and even big ones for that matter) recognize the need for marketing, but donât understand whatâs involved to put together a successful, strategic campaign.