Many publishers will provide a rate card to advertisers upon request. 1  There are a few advantages to this strategy: 2  Forces advertiser contact. If an advertiser or agency is interested in your site after viewing the media kit, theyâll need to initiate contact in order to acquire a rate card.
Marketers must remember that a market can be viewed and segmented in several different ways. The biggest benefit of using segmentation approaches like demographic or benefit segmentation is to understand the overall market and identify the unfulfilled needs of the customer.
Demographic segmentation is market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education.Demographics can be segmented into several markets to help an organization target its consumers more accurately.isadvantages of Demographic Segmentation. One of the main disadvantages of demographic segmentation is it can make an organization vulnerable to competitors. Competitors may try to use the same marketing techniques and potentially take away customers.