Dec 21, 2012 ... The term basal is often misused in phylogenetic papers. ... The next question is, Shi, when you see the bad use of the term in a talk, for example, what do you ... to a node (e.g. the basal split in taxon XY), or to extinct species.
Top 10 facts about the world. Buzz marketing is a form of guerrilla marketing, which is a non-traditional marketing strategy that often draws on the use of creativity to engage and attract consumers. With this type of marketing, excitement about a product or service usually spreads through word-of-mouth.
In push marketing, the idea is to promote products by pushing them onto people. For push marketing, consider sales displays at your grocery store. On the other hand, in pull marketing, the idea is to establish a loyal following and draw consumers to the products. Examples are Porsche and Lamborghini, which no longer need to advertise, as consumers come to them.