They would then go to a special person who would make a name from the vision. Each vision was personal to the person and they would not share their vision inless they wanted to.
Market Positioning. Market positioning is about how you want your customers to perceive your product or service in relation to their perception of your competitors and what marketing strategies you should adopt to reach this perceptual goal.
Step 3 â Selecting An Overall Positioning Strategy. The full positioning of a brand is known as the value proposition â the full mix of benefits upon which a brand is differentiated & positioned. It is the answer to why should I buy your brand?. More For More â most upscale G/S, higher price, vulnerable to more for the same. E.g. IPhone