Many publishers will provide a rate card to advertisers upon request. 1  There are a few advantages to this strategy: 2  Forces advertiser contact. If an advertiser or agency is interested in your site after viewing the media kit, theyâll need to initiate contact in order to acquire a rate card.
Marketers must remember that a market can be viewed and segmented in several different ways. The biggest benefit of using segmentation approaches like demographic or benefit segmentation is to understand the overall market and identify the unfulfilled needs of the customer.
Quick Answer. Some benefits of conducting research include increasing personal knowledge and contributing to that of humanity, and developing skills and interests. In the case of market research more specifically, the benefits include identifying and understanding customers, as well as setting realistic targets for business growth.