SPRING 2017 TREE, SHRUB AND PLANT SALE! Fraser Sinkhole Water Reduction Efforts 15 Mile Sewer Collapse. Free Smoke Detectors. Wanted: Volunteers to help with planning the Bi-Centennial Celebration for the City of Utica.
perceived risk. Consumer's level of uncertainty regarding the outcome of a purchase decision, specially in case of high priced item such as a car, or a complex item like a computer.
Pure Risk Speculative Risk; Meaning: Pure risk involves no possibility of gain; either a loss ocurrs or no loss ocurrs: Speculative Risk involves three possible outcomes: loss, gain or no change: Example: An example of pure risk is the risk of becoming disabled as a result of illness or injury. Trading in stock market may result in making either a profit or loss or neither a profit nor loss i.e. no change in the investment value. Insurance