Many publishers will provide a rate card to advertisers upon request. 1  There are a few advantages to this strategy: 2  Forces advertiser contact. If an advertiser or agency is interested in your site after viewing the media kit, theyâll need to initiate contact in order to acquire a rate card.
Marketers must remember that a market can be viewed and segmented in several different ways. The biggest benefit of using segmentation approaches like demographic or benefit segmentation is to understand the overall market and identify the unfulfilled needs of the customer.
Market segmentation is the process of dividing the total market for good or service into several smaller groups. groups. Dividing a market into distinct groups of buyers on the basis of needs characteristics or behaviour who might require separate product or marketing mixes. Levels of Market Segmentation. Mass Marketing: # The seller engages in mass production, mass distribution, and mass promotion of one product to all buyers.