adjective. 1  Piled up or carried along by a current: driven snow. 2  Motivated by or having a compulsive quality or need: a driven person. 3  Caused, sustained, or stimulated: an export-driven economic recovery. 4  Powered, operated, or controlled: a piston-driven airplane; a menu-driven software program.
Markup as a Percentage of Cost or Selling Price. Markup can be expressed as a percentage of cost or of selling price. Consider an item that costs the seller $50 and retails for $100. This is a 100-percent markup over cost, but in terms of the selling price it is only a 50-percent markup. Retailers typically express markup as a percentage of selling price. According to Entrepreneur, the retail term for a 50-percent markup is keystone, sometimes abbreviated as key..
Markup is the difference between the cost of a good or service and its selling price.or other uses, see Markup. Markup is the difference between the cost of a good or service and its selling price. A markup is added onto the total cost incurred by the producer of a good or service in order to cover the costs of doing business and create a profit.