Many publishers will provide a rate card to advertisers upon request. 1  There are a few advantages to this strategy: 2  Forces advertiser contact. If an advertiser or agency is interested in your site after viewing the media kit, theyâll need to initiate contact in order to acquire a rate card.
Market Segmentation: Top 10 Benefits of Market Segmentation. The top ten benefits of market segmentation are as follows: 1. Determining market opportunities 2. Adjustments in marketing appeals 3. Developing marketing programmes 4. Designing a product 5. Media selection 6. Timing of marketing efforts 7. Efficient use of resources 8. Better service to customers 9.
Globalization occurs when various countries in the world become more connected through trade and business. The benefits of globalization are often debated but have been proved in certain areas. Globalization provides competition and ensures a greater availability of products and services to consumers. Another one of the benefits of globalization is that it helps to provide economic stability in countries that have low economic status. It also provides a comparative advantage, which means that productivity is high because trade is open and resources are used more effectively.