SPRING 2017 TREE, SHRUB AND PLANT SALE! Fraser Sinkhole Water Reduction Efforts 15 Mile Sewer Collapse. Free Smoke Detectors. Wanted: Volunteers to help with planning the Bi-Centennial Celebration for the City of Utica.
perceived risk. Consumer's level of uncertainty regarding the outcome of a purchase decision, specially in case of high priced item such as a car, or a complex item like a computer.
Definition of risk for English Language Learners. : 1  the possibility that something bad or unpleasant (such as an injury or a loss) will happen. : 2  someone or something that may cause something bad or unpleasant to happen. : 3  a person or thing that someone judges to be a good or bad choice for insurance, a loan, etc.