Many publishers will provide a rate card to advertisers upon request. 1  There are a few advantages to this strategy: 2  Forces advertiser contact. If an advertiser or agency is interested in your site after viewing the media kit, theyâll need to initiate contact in order to acquire a rate card.
Market Segmentation: Top 10 Benefits of Market Segmentation. The top ten benefits of market segmentation are as follows: 1. Determining market opportunities 2. Adjustments in marketing appeals 3. Developing marketing programmes 4. Designing a product 5. Media selection 6. Timing of marketing efforts 7. Efficient use of resources 8. Better service to customers 9.
the primary benefit of a strategic marketing plan is that it puts a written guide in place for a business to follow to reach its goals and objectives the second major advantage of strategic marketing planning is that is allows the business to create and utilize consistent messaging internally and externally consistent messaging in marketing creates efficient companies because employees and customers understand what the company offers and how the company offers it