At this stage, there are more competitors with the same products. So, companies defend the market share and extending product life cycle, rather than making the profits, By offering sales promotions to encourage retailer to give more shelf space to the product than that of competitors.
Selected Terms. Aquifer. Any geologic formation or group of formations, or part of a formation that is capable of economically yielding a significant amount of water to a well or spring. Fluid. Any material or substance which flows or moves, whether semisolid, liquid, sludge, gas or any other form or state.
Inch of water. Inches of water, inches of water gauge (iwg), inches water column (inch wc or just wc), inAq, Aq, or in H2O is a non-SI unit for pressure. The units are conventionally used for measurement of certain pressure differentialsm such as small pressure differences across an orifice, or in a pipeline or shaft.