SPRING 2017 TREE, SHRUB AND PLANT SALE! Fraser Sinkhole Water Reduction Efforts 15 Mile Sewer Collapse. Free Smoke Detectors. Wanted: Volunteers to help with planning the Bi-Centennial Celebration for the City of Utica.
perceived risk. Consumer's level of uncertainty regarding the outcome of a purchase decision, specially in case of high priced item such as a car, or a complex item like a computer.
Consumer risk is the probability that a product will be manufactured that is defective and shipped to the customer. A person with a customer-only focus will typically want to â¦have a very small consumer risk. A person with a producer-only focus typically is not very concerned with consumer risk.