They would then go to a special person who would make a name from the vision. Each vision was personal to the person and they would not share their vision inless they wanted to.
Market Positioning. Market positioning is about how you want your customers to perceive your product or service in relation to their perception of your competitors and what marketing strategies you should adopt to reach this perceptual goal.
When a company has a marketing orientation, it makes meeting the needs or wants of its target customers its primary business motivation. This includes responding to stated consumer needs by developing new products, improving on exist products or improving services.