SPRING 2017 TREE, SHRUB AND PLANT SALE! Fraser Sinkhole Water Reduction Efforts 15 Mile Sewer Collapse. Free Smoke Detectors. Wanted: Volunteers to help with planning the Bi-Centennial Celebration for the City of Utica.
perceived risk. Consumer's level of uncertainty regarding the outcome of a purchase decision, specially in case of high priced item such as a car, or a complex item like a computer.
What is 'Systematic Risk'. The risk inherent to the entire market or an entire market segment. Systematic risk, also known as âundiversifiable risk,â âvolatilityâ or âmarket risk,â affects the overall market, not just a particular stock or industry. This type of risk is both unpredictable and impossible to completely avoid.