They would then go to a special person who would make a name from the vision. Each vision was personal to the person and they would not share their vision inless they wanted to.
Market Positioning. Market positioning is about how you want your customers to perceive your product or service in relation to their perception of your competitors and what marketing strategies you should adopt to reach this perceptual goal.
7-Step Brand Positioning Strategy Process. In order to create a position strategy, you must first identify your brandâs uniqueness and determine what differentiates you from your competition. There are 7 key steps to effectively clarify your positioning in the marketplace:1  Determine how your brand is currently positioning itself.2  Identify your direct competitors.-Step Brand Positioning Strategy Process. In order to create a position strategy, you must first identify your brandâs uniqueness and determine what differentiates you from your competition. There are 7 key steps to effectively clarify your positioning in the marketplace: