Healthy depends on how you interpret the word healthy.. If a low-calorie, low-carbohydrate, low-fat diet is what is good for you, then a black cup of coffee works well in your diet. There is only one calorie in a cup of coffee if taken black. Nutritional facts regarding one of America's favorite beverages changes depending on what you add to that cup. Or, if you drink more than one cup as your serving.
- Direct marketing is an interactive system of marketing, which uses one or more advertising media to affect a measurable response and/or transaction at any location, with this activity stored on a database.
But with the barriers for consent becoming considerably higher, Smith notes that the organisation may instead argue that its âlegitimate interestâ overrides the âpersonal interestâ of the consumer. Indeed processing in pursuit of direct marketing is mentioned in the GDPR text as a legitimate interest. It took some hard lobbying by the DMA to reach that point and it could make contact legal for mail or phone without gaining explicit opt-in. But this route isnât necessarily the easy option.