They would then go to a special person who would make a name from the vision. Each vision was personal to the person and they would not share their vision inless they wanted to.
Market Positioning. Market positioning is about how you want your customers to perceive your product or service in relation to their perception of your competitors and what marketing strategies you should adopt to reach this perceptual goal.
The goal is to create a unique impression in the customerâs mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace. Reis and Trout define positioning as âan organized system for finding a window in the mind.