They would then go to a special person who would make a name from the vision. Each vision was personal to the person and they would not share their vision inless they wanted to.
Market Positioning. Market positioning is about how you want your customers to perceive your product or service in relation to their perception of your competitors and what marketing strategies you should adopt to reach this perceptual goal.
The Strategic Role of Product Management How a market-driven focus leads companies to build products people want to buy 25 The Product Management Triad Product Marketing Manager The product marketing manager provides product line support for program strategy, operational readiness and on-going sales support.ecause the term âmarketingâ is so often equated with âmarketing communications,â letâs refer to this market-driven role as product management. Instead of talking about the company and its products, the successful product manager talks about customers and their problems.