There are also some splash pads that feature play structures with small water slides and other interactive water features. While children of all ages love to play on a splash pad, itâs safe to say that most splash pads are designed for toddler-aged children up to ages 10-12.
The term competitive environment refers to the number and types of companies against which a given business competes in its industry. Direct competitors are those that sell very similar goods and...
niche marketing. Concentrating all marketing efforts on a small but specific and well defined segment of the population. Niches do not 'exist' but are 'created' by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond.