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Expressive typography is an art form where text is highly visual; actually, type becomes an image there. Letters are not just abstract notions, carriers of meaning; they are also real, physical shapes.Paying attention to those shapes, and using them as a visual element in graphic design, is an essential part of the art of typography.etters are not just abstract notions, carriers of meaning; they are also real, physical shapes. Paying attention to those shapes, and using them as a visual element in graphic design, is an essential part of the art of typography.
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), and adjusting the space between pairs of letters (kerning). The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process.