The modern animal rights movement. The fundamental principle of the modern animal rights movement is that many nonhuman animals have basic interests that deserve recognition, consideration, and protection. In the view of animal rights advocates, these basic interests give the animals that have them both moral and legal rights.
Integrated Marketing Communications (IMC) is an expansion modern and traditional marketing strategies, to optimise the communication of a consistent message conveying the company's brands to stakeholders.
Integration has become a widely used concept in marketing. Marketing theory that was established during the disciplineâs formative years has been overtaken by the complexities of real-time, multimodal, multi directional communication.