Two weeks after finishing my undergraduate education, I began medical school. After including books, various exams that would typically cost $1,000-$3,000 per test, and medical school tuition, my yearly education costs amounted to $45,000 per year.
Radio network time can be bought more efficiently, so let's say $1MM on radio, $300k on print, $250,000 on cheap inventory online banner ads, $500,000 on paid search engine marketing (assumes you have a website to point to). Again, all of this is per month.
Billboard Costs. Costs of billboards vary greatly based on the economy of the area in which your ads are placed, the billboards' location, and the potential daily estimated traffic (number of exposures). Typical placement ranges from $700 to $2,500 per month, according to Gaebler.com.