Show your villain personally doing something despicable. Have the villain do something awful to something or someone we care about. Make sure your villain has a believable motive or agenda. Avoid bargain bin Nazis. Don't have your villain talk like a cheeseball. Be careful with those smirks.
A simple moving average is customizable in that it can be calculated for a different number of time periods, simply by adding the closing price of the security for a number of time periods and then dividing this total by the number of time periods, which gives the average price of the security over the time period.
A moving average is a set of numbers, each of which is the average of the corresponding subset of a larger set of datum points. A moving average may also use unequal weights for each datum value in the subset to emphasize particular values in the subset.