The modern animal rights movement. The fundamental principle of the modern animal rights movement is that many nonhuman animals have basic interests that deserve recognition, consideration, and protection. In the view of animal rights advocates, these basic interests give the animals that have them both moral and legal rights.
Integrated Marketing Communications (IMC) is an expansion modern and traditional marketing strategies, to optimise the communication of a consistent message conveying the company's brands to stakeholders.
It is important to understand what an Integrated Marketing Strategy is before you get started with one. As you review the image above you will see the word Integrated is a well structured and organized word that is easy to read and understand.