The modern animal rights movement. The fundamental principle of the modern animal rights movement is that many nonhuman animals have basic interests that deserve recognition, consideration, and protection. In the view of animal rights advocates, these basic interests give the animals that have them both moral and legal rights.
Integrated Marketing Communications (IMC) is an expansion modern and traditional marketing strategies, to optimise the communication of a consistent message conveying the company's brands to stakeholders.
Businesses also use marketing communication to retain the productâs current customer base, and to cement relationships with customers and suppliers, notes Reference for Business.. Marketing communication strategy defines the businessâs plan for product information dissemination and brand awareness development.onsiderations. A business owner must utilize a marketing communication strategy appropriate for each product. If the company sells higher-end diamond jewelry, for example, customers may value a diamond ringâs cut and diamond clarity over other variables.