The modern animal rights movement. The fundamental principle of the modern animal rights movement is that many nonhuman animals have basic interests that deserve recognition, consideration, and protection. In the view of animal rights advocates, these basic interests give the animals that have them both moral and legal rights.
Integrated Marketing Communications (IMC) is an expansion modern and traditional marketing strategies, to optimise the communication of a consistent message conveying the company's brands to stakeholders.
The Traditional Marketing Communication Mix. The first step in the marketing communication process is deciding what components of the Marketing Communication Mix you are going to utilize in communicating with your target audience.our Marketing Communication Plan should be centered around the idea of Integrated Marketing Communication meaning that all of the components of your communication mix are aligned and conveying the same message in the same way to your customers and target audience.