The modern animal rights movement. The fundamental principle of the modern animal rights movement is that many nonhuman animals have basic interests that deserve recognition, consideration, and protection. In the view of animal rights advocates, these basic interests give the animals that have them both moral and legal rights.
Integrated Marketing Communications (IMC) is an expansion modern and traditional marketing strategies, to optimise the communication of a consistent message conveying the company's brands to stakeholders.
The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing a company uses to pursue its advertising and marketing objectives. Definitions:Advertising-Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Personal selling-Personal presentation by the firmâs sales force for the purpose of making sales and building customer relationships.our marketing plan is executed by using the tactical elements of the Marketing Communications, or Promotions Mix.