Two weeks after finishing my undergraduate education, I began medical school. After including books, various exams that would typically cost $1,000-$3,000 per test, and medical school tuition, my yearly education costs amounted to $45,000 per year.
Radio network time can be bought more efficiently, so let's say $1MM on radio, $300k on print, $250,000 on cheap inventory online banner ads, $500,000 on paid search engine marketing (assumes you have a website to point to). Again, all of this is per month.
As such, and because Canada's population is approximately a tenth of the United States's, advertising time costs a fraction of the price to air an ad on the U.S. broadcast: prices ranged between $170,000 to $200,000 for a 30-second slot on CTV's telecast of Super Bowl XLIX.