The modern animal rights movement. The fundamental principle of the modern animal rights movement is that many nonhuman animals have basic interests that deserve recognition, consideration, and protection. In the view of animal rights advocates, these basic interests give the animals that have them both moral and legal rights.
Integrated Marketing Communications (IMC) is an expansion modern and traditional marketing strategies, to optimise the communication of a consistent message conveying the company's brands to stakeholders.
An integrated management system (IMS) is a management system, which integrates all relevant components of a business into one coherent system so as to enable the optimal achievement of its business objectives. The integrated approach requires combining all the internal business management practices into one system.