The modern animal rights movement. The fundamental principle of the modern animal rights movement is that many nonhuman animals have basic interests that deserve recognition, consideration, and protection. In the view of animal rights advocates, these basic interests give the animals that have them both moral and legal rights.
Integrated Marketing Communications (IMC) is an expansion modern and traditional marketing strategies, to optimise the communication of a consistent message conveying the company's brands to stakeholders.
Integrated marketing communications is the all the buzz these days. But which marketing tactics are best for your specific business or industry? Weâve taken a look at five key industries to identify marketing trends and opportunities your business can use for its integrated marketing communications plan.