Despite the existence of the embargo, the United States is the fifth largest exporter to Cuba (6.6% of Cuba's imports are from the US). However, Cuba must pay cash for all imports, as credit is not allowed.
Customer Acquisition Cost is the cost associated in convincing a customer to buy a product/service. This cost is incurred by the organization to convince a potential customer.This cost is inclusive of the product cost as well as the cost involved in research, marketing, and accessibility costs. This is an important business metric.It plays a major role in calculating the value of the customer to the company and the resulting return on investment (ROI) of acquisition.his cost is incurred by the organization to convince a potential customer. This cost is inclusive of the product cost as well as the cost involved in research, marketing, and accessibility costs.
Customer retention: the stats. 1  Increasing customer retention rates by just 5% increases profits by 25% to 95%. (Bain & Co). 2  Attracting a new customer costs five times as much as keeping an existing one. (Lee Resources 2010) 3  Globally, the average value of a lost customer is $243.(KISSmetrics)