The MORE DENSE oceanic plate (OP) subducts under the less dense continental plate (CP) and is driven down in to the HOT asthenosphere/mantle. Subducted plate MELTS due to extreme heat and friction. Melted plate rises up through the crust, where it reaches the surface and cools.
Marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships. Marketing can be considered a marriage of art and applied science (such as behavioural sciences) and makes use of information technology.
The truth about marketing to women. Men and women are different and businesses need to market to them differently. Thatâs the controversial view of marketing expert Robert Craven, who believes firms which donât change their approach to marketing to women will get left behind.But itâs not a view shared by all small-business owners, as we discover.omen are now the key decision-makers. Faith Popcorn, one of Americaâs consumer trend experts, says: âCompanies think theyâre marketing to women â who buy 80% of the products and control 80% of the money â but theyâre not.