The modern animal rights movement. The fundamental principle of the modern animal rights movement is that many nonhuman animals have basic interests that deserve recognition, consideration, and protection. In the view of animal rights advocates, these basic interests give the animals that have them both moral and legal rights.
Integrated Marketing Communications (IMC) is an expansion modern and traditional marketing strategies, to optimise the communication of a consistent message conveying the company's brands to stakeholders.
Creative Strategy â Planning and Development. One of the most important components of an integrated marketing communications program is the marketing communication message. It will be obvious that there are a myriad of ways to convey an marketing communication message.