Despite the existence of the embargo, the United States is the fifth largest exporter to Cuba (6.6% of Cuba's imports are from the US). However, Cuba must pay cash for all imports, as credit is not allowed.
Customer Acquisition Cost is the cost associated in convincing a customer to buy a product/service. This cost is incurred by the organization to convince a potential customer.This cost is inclusive of the product cost as well as the cost involved in research, marketing, and accessibility costs. This is an important business metric.It plays a major role in calculating the value of the customer to the company and the resulting return on investment (ROI) of acquisition.his cost is incurred by the organization to convince a potential customer. This cost is inclusive of the product cost as well as the cost involved in research, marketing, and accessibility costs.
Customer Acquisition-Meaning and its Process. Customer acquisition is the process of acquiring new customers for business or converting existing prospect into new customers. The importance of customer acquisition varies according to the specific business situation of an organization.