The modern animal rights movement. The fundamental principle of the modern animal rights movement is that many nonhuman animals have basic interests that deserve recognition, consideration, and protection. In the view of animal rights advocates, these basic interests give the animals that have them both moral and legal rights.
Integrated Marketing Communications (IMC) is an expansion modern and traditional marketing strategies, to optimise the communication of a consistent message conveying the company's brands to stakeholders.
Let us go through various components of Integrated Marketing Communication: 1  The Foundation-As the name suggests, foundation stage involves detailed analysis of both the product as well as target market. 2  It is essential for marketers to understand the brand, its offerings and end-users.et us go through various components of Integrated Marketing Communication: 1  The Foundation-As the name suggests, foundation stage involves detailed analysis of both the product as well as target market. 2  It is essential for marketers to understand the brand, its offerings and end-users.