His only child a daughter, had recently died of the same disease. This was merely a trick in order to capture him and send him to exile in Florida September 6, 1877 while under U.S. Army protection he was stabbed in the back by an American soldier while pinned from behind by a tribal policeman, Little Big Man.
Over a hundred years ago, one day in the early 1900s, Claude Hopkins a well-known advertising executive was approached by an old friend, who wanted a business idea for a toothpaste he created, Pepsodent. He believed that the marketing opportunity was huge and requested Hopkins to help him design a national promotional campaign.
Hopkins at the first suggestion of creating advertising campaign for Pepsodent was only mildly interested. Although there was an opportunity for dental hygiene as the health of Americansâ teeth was in steep decline due to the heavy consumption of sugary processed foods by Americans in their newly found prosperity.