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As well, Cempra could well be a buyout target after Solithera is approved by the FDA. As recently as October 1, Cempra's share price was around $26. On October 27th, at the close of trading, Cempra released its Q3 earnings; it held its earnings conference calls that afternoon and filed its 10-Q report.
All three companies have discussed ramps in ad spending in recent months. Expedia shares are down 15% in premarket trading. TripAdvisor is due to report December-quarter results on Feb. 14, while Priceline is set to report on Feb. 27. TripAdvisor shares are down 24% in the past 12 months, compared with a 12% gain for Priceline shares.