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Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is ...
Our brand value model is not just a composite measure of various factors thought to be related to brand value and brand equity. In other words, we don't simply measure brand image, brand awareness, brand loyalty, and other concepts and combine them into a score we then call brand value.hus, the total value (or utility) of a product or service is a function of 1.) its physical, tangible, deliverable features, 2.) its brand equity, and 3.) its price. In addition, we believe that a brand's value is directly related to customer loyalty.