Within no time, Hidden Valley Ranch became transformed into a salad dressing center. The name Hidden Valley Ranch Dressing was originally trademarked by Henson. Henson's trademark has since expired, but Hidden Valley (#1307312, reg 1984), owned by Clorox, continues. The Hidden Valley âdudeâ Ranch was sold in the early 1970s. By October of 1973, Henson sold the brand and product to Clorox for $8 million.
Most of the movie Wild Hogs was filmed in New Mexico, with many scenes in Albuquerque (standing in for the characters' hometown of Cincinnati, of all things...) and the bulk of the action was filmed in Madrid, along the Turquoise Trail.
This was popularized by a Canadian group called The Sparrows, who played it as a long jam during their concerts. Steppenwolf recorded a much shorter, more radio-friendly version. Along with Steppenwolf's Born To Be Wild, this was featured in the 1969 movie Easy Rider, starring Peter Fonda and Dennis Hopper. The film is considered a landmark of '60s counterculture, and using this song in the movie was important because it portrayed the downside of doing drugs.