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Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is ...
Because of this, consumers have to make decisions on what products to buy. In order to buy products, consumers need to be motivated hence; make the decision of buying the item. Consumer behavior is a subject of importance in business.Attitude, motivation, perception are some of the aspects that make consumers buy products.According to psychologists and sociologists, the utmost feature that explains why consumers buy products is motivation, but the question of what motivates them to buy products has been a confusing factor.ccording to psychologists and sociologists, the utmost feature that explains why consumers buy products is motivation, but the question of what motivates them to buy products has been a confusing factor.