For instance, the Lebesgue measure of the interval [0, 1] in the real numbers is its length in the everyday sense of the word â specifically, 1. Technically, a measure is a function that assigns a non-negative real number or +â to (certain) subsets of a set X (see Definition below).
According to Maxwell House lore, President Theodore Roosevelt was visiting Andrew Jackson at Jacksonâs estate, The Hermitage, on October 21, 1907. During this visit, he was served Maxwell House coffee, and he reportedly said that it was âgood to the last drop.â Owners Leon T. Cheek and John Neal heard President Rooseveltâs bold statement, and they adopted it as their corporate slogan. Itâs a nice story, but itâs one that has never been historically proven.
In 1915 Cheek-Neal began using a Good to the last drop slogan to advertise their Maxwell House Coffee. The advertisements claimed that former President Theodore Roosevelt had taken a sip of Maxwell House Coffee, and proclaimed it to be good to the last drop. Coca-Cola also used the slogan Good to the last drop. For several years, Cheek-Neal ads made no mention of Roosevelt as the phrase's originator. Maxwell House distanced itself from its original claim, admitting that the slogan was written by Clifford Spiller, former president of General Foods Corporation, and did not come from a Roosevelt remark overheard by Cheek-Neal.