The process consisted of a membership trawl to develop a set of agreed principles of Social Marketing to underpin the definition. The process also included an online members vote on these principles; a summary of the survey results is set out in annex two.
The South is a region of the United States. It includes the states of Alabama, Arkansas, Delaware, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Virginia, and West Virginia and the District of Columbia.
As defined by the United States Census Bureau, the Southern region of the United States includes sixteen states. As of 2010, an estimated 114,555,744 people, or thirty-seven percent of all U.S. residents, lived in the South, the nation's most populous region.