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Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is ...
What they are really talking about is a mix of the following: 1  Value equity: What the customer perceives the value of the product or service provided by the company to be. 2  Brand equity: What the customer perceives the value of the brand is, above its objective value.