For instance, the Lebesgue measure of the interval [0, 1] in the real numbers is its length in the everyday sense of the word â specifically, 1. Technically, a measure is a function that assigns a non-negative real number or +â to (certain) subsets of a set X (see Definition below).
According to Maxwell House lore, President Theodore Roosevelt was visiting Andrew Jackson at Jacksonâs estate, The Hermitage, on October 21, 1907. During this visit, he was served Maxwell House coffee, and he reportedly said that it was âgood to the last drop.â Owners Leon T. Cheek and John Neal heard President Rooseveltâs bold statement, and they adopted it as their corporate slogan. Itâs a nice story, but itâs one that has never been historically proven.
Thatâs not the best slogan for selling coffee, however. At some point, probably during the 1930s, a legend was born that the president termed Maxwell House Coffee âgood to the last drop.â Times have changed: The Maxwell House Hotel burned down on Christmas night in 1961, and Maxwell House coffee, now owned by Kraft Foods, ceased being Americaâs best-selling coffee in the late 1980s. But the âGood to the last dropâ ad campaign endures. 5. Marlboro, the Marlboro man (1955)