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All told, Thomson Reuters GFMS is predicting at least a 700,000-ounce physical platinum deficit this year. It projects that platinum will pass $1,700 per ounce by the end of 2014, a 18% increase from today's price.
The average industry cost of production is $1,200 per ounce, according to the council, which cited recent Thomson Reuters data. About 30 percent of the gold mining industry becomes unprofitable if prices fall below that threshold, the council estimates.