[Note: The distance between cities in California (US) distance chart below is straight line distance (may be called as flying or air distance) between the two locations in California (US) calculated based on their latitudes and longitudes. This distance may be very much different from the actual travel distance.]
In drawing the demand schedule or the demand curve for a good we take income of the people as given and constant. When as a result of the rise in the income of the people, the demand increases, the whole of the demand curve shifts upward and vice versa. The greater income means the greater purchasing power.
Because of this, consumers have to make decisions on what products to buy. In order to buy products, consumers need to be motivated hence; make the decision of buying the item. Consumer behavior is a subject of importance in business.Attitude, motivation, perception are some of the aspects that make consumers buy products.According to psychologists and sociologists, the utmost feature that explains why consumers buy products is motivation, but the question of what motivates them to buy products has been a confusing factor.ccording to psychologists and sociologists, the utmost feature that explains why consumers buy products is motivation, but the question of what motivates them to buy products has been a confusing factor.