Timber. Sawn Carcassing KD & Regularised; Treated Carcassing KD & Regularised; Treated Roof Batten; CLS; View All
Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is ...
The emotional core of consumer decision-making Emotions influence almost all human decision-making, but are especially important to consumer purchase decisions. Emotions expressed in advertising, brand personality, and narrative constitute our mental representations of brands, and are the basis of our preferences and purchase behavior.