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The Dutch later started joint stock companies, which let shareholders invest in business ventures and get a share of their profits-or losses. In 1602, the Dutch East India Company issued the first shares on the Amsterdam Stock Exchange. It was the first company to issue stocks and bonds. The Amsterdam Stock Exchange (or Amsterdam Beurs) is also said to have been the first stock exchange to introduce continuous trade in the early 17th century.
June 7, 2009. Investors look at a company's stock history to study a number of relevant factors prior to investing. One telling element of a stock's past performance is the split -- how many times and when.