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It is used for bug tracking, issue tracking, and project management. The name JIRA is actually inherited from the Japanese word Gojira which means Godzilla. The basic use of this tool is to track issues, and bugs related to your software and mobile apps. It is also used for project management.
This allows us to flex to the different needs of the teams, and to easily experiment with new ideas. This blog describes how the JIRA QA team currently implements the QA strategy. The overall vision of the process is for every feature to be coded and tested only once, by the developer responsible for implementing it.