Timber. Sawn Carcassing KD & Regularised; Treated Carcassing KD & Regularised; Treated Roof Batten; CLS; View All
Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is ...
Obviously what exists as knowledge to an individual depends on how an individualâs perceptual filter makes sense of the information it is exposed to. Marketing Implications: Marketers may conduct research that will gauge consumersâ level of knowledge regarding their product.