(April 2011). Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Lichen on tree bark. The definition of a lichen is a plant found on rocks or trees made of both a specific fungus and a specific algae that help one another. An example of a lichen is the colored patch growing on a tree branch. lichen.
What Are Lichens. Lichens are made up of two, and some times three, different organisms from three different Kingdoms, which form a symbiotic relationship with each other for their mutual survival. The dominant member is a ascomycetous fungus (Kingdom Fungi), which is capable of making it's own food.he fungus forms the visible portion of lichen inside of which, and protected by them, are cells of an algae (kingdom Protista) or some times cyanobacteria (Kingdom Monera), once known as blue-green algae. Some lichen can consist of all three organisms at once.