(April 2011). Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Lichen on tree bark. The definition of a lichen is a plant found on rocks or trees made of both a specific fungus and a specific algae that help one another. An example of a lichen is the colored patch growing on a tree branch. lichen.
The term lichenoid reaction (or lichenoid lesion) refers to a lesion of similar or identical histopathologic and clinical appearance to lichen planus (i.e. an area which looks the same as lichen planus, both to the naked eye and under a microscope).