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Companies focus on sales and advertising only after all other factors of marketing have been determined. This unit will teach you that marketing departments focus on a set of core principles, most of which are summarized by the 4 Ps (product, price, place, and promotion). The 4 Ps are also known as the marketing mix.
The purpose of your marketing strategy should be to identify and then communicate the benefits of your business offering to your target market. Once you have created and implemented your strategy, monitor its effectiveness and make any adjustments required to maintain its success.our strategy must take account of how your business' strengths and weaknesses will affect your marketing. Begin your marketing strategy document with an honest and rigorous SWOT analysis, looking at your strengths, weaknesses, opportunities and threats.