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Reverse auction. A reverse auction is a type of auction in which the roles of buyer and seller are reversed. In an ordinary auction (also known as a 'forward auction'), buyers compete to obtain goods or services by offering increasingly higher prices. In a reverse auction, the sellers compete to obtain business from the buyer and prices will typically decrease as the sellers underbid each other.
reverse/forward stock split. Definition. A technique used by companies to purchase back all outstanding stock from certain investors when a relatively unknown number of shares are in question. This strategy requires the company to first announce a reverse split of their stock, followed by a forward split. The main benefit to this type of split is to reduce the total number of shareholders and as a result reduce administrative overhead.