(April 2011). Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Lichen on tree bark. The definition of a lichen is a plant found on rocks or trees made of both a specific fungus and a specific algae that help one another. An example of a lichen is the colored patch growing on a tree branch. lichen.
liÂ·chen. An organism that consists of a fungus and an alga living together in a symbiotic relationship. The alga supplies nutrients by photosynthesis, while the fungus shades the alga from excessive sunlight and supplies water by absorbing water vapor from the air.. any complex organism of the group Lichenes, composed of a fungus in symbiotic union with an alga, most commonly forming crusty patches on rocks and trees. 2. any of various eruptive skin diseases. 3. to cover with or as if with lichens. lÄ«chÄn leichá¸n ].