(April 2011). Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Lichen on tree bark. The definition of a lichen is a plant found on rocks or trees made of both a specific fungus and a specific algae that help one another. An example of a lichen is the colored patch growing on a tree branch. lichen.
The noun LICHEN has 2 senses: 1. any of several eruptive skin diseases characterized by hard thick lesions grouped together and resembling lichens growing on rocks. 2. any thallophytic plant of the division Lichenes; occur as crusty patches or bushy growths on tree trunks or rocks or bare ground etc.