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Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. To the human eye, orange is a very hot color, so it gives the sensation of heat.
For this reason, it is used to promote food and food products. Part of the success of this advertising method is due to the fact that orange is a bright, eye-catching color. During heraldic times, when families and clans had specific coats of arms and colors, orange was used as a symbol of strength and endurance. Different shades of orange have slightly different meanings. For instance, dark orange symbolizes distrust and deceit. A red-orange color has many elements of the energy found in the color red.