(April 2011). Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Lichen on tree bark. The definition of a lichen is a plant found on rocks or trees made of both a specific fungus and a specific algae that help one another. An example of a lichen is the colored patch growing on a tree branch. lichen.
Lichen. Lichen is a structure that commonly grows on trees; it is a result of a symbiotic relationship between algae and fungi. The fungus provides a structure that collects water and nutrients that the algae takes advantage of; the algae in turn uses its chlorophyll to produce food for both itself and the fungus.Species of the Trentepohlia genus are commonly found in lichens.he fungus provides a structure that collects water and nutrients that the algae takes advantage of; the algae in turn uses its chlorophyll to produce food for both itself and the fungus. Species of the Trentepohlia genus are commonly found in lichens.