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Companies focus on sales and advertising only after all other factors of marketing have been determined. This unit will teach you that marketing departments focus on a set of core principles, most of which are summarized by the 4 Ps (product, price, place, and promotion). The 4 Ps are also known as the marketing mix.
How to Create a Marketing Plan. Four Parts:Conducting a Situation AnalysisResearching Your Strengths and WeaknessesBrainstorming Your Marketing PlanWriting Your Marketing PlanCommunity Q&A. A marketing plan is a plan that outlines your full marketing strategy for the coming year. It will include who you are marketing to, how you will market to them, and the strategies you will use to connect with customers and attract sales. The goal of the marketing plan is to outline how you will present your products and services to your target market.