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WEM is an Evolution, Not a Revolution. Web engagement management involves real technology evolution, but is also a strategy or a framework for how an organization brings together its resources to optimize their digital presence.It is a natural evolution for how business must be conducted in today's world.eb engagement management involves real technology evolution, but is also a strategy or a framework for how an organization brings together its resources to optimize their digital presence. It is a natural evolution for how business must be conducted in today's world.
FILED UNDER: Web Experience. Some say WEM's the latest WCM marketing ploy. Some have never heard the phrase. We think Web Engagement Management (WEM) is an important change in the way people build and utilize web content management systems.eb engagement management involves real technology evolution, but is also a strategy or a framework for how an organization brings together its resources to optimize their digital presence. It is a natural evolution for how business must be conducted in today's world.