(April 2011). Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Lichen on tree bark. The definition of a lichen is a plant found on rocks or trees made of both a specific fungus and a specific algae that help one another. An example of a lichen is the colored patch growing on a tree branch. lichen.
Lichen. Lichen. a large group of symbiotic associations between fungi and green and occasionally blue green algae. Several genera of algae and of fungi are involved and the associations are so stable and of such varied but distinct types that the lichens have been classified into genera and species.