One promising opportunity for healthcare nonprofits is in the area of fund development. Many nonprofit hospitals and healthcare facilities have focused their fundraising efforts on planning and constructing buildings.
Most consumers know what they're getting if they request a king-sized bed at a hotel or a grande latte at Starbucks. But that's not so in the world of car rentals. At Avis, a Chevrolet Cruze is deemed intermediate or mid-sized, although the manufacturer calls it a compact. A Nissan Versa rented from Hertz is considered a compact, but its maker says it falls in the subcompact category.
Along the way, the upstart company caught the eye of the Hertz Corp. At that time, Hertz was the world's largest rental car company. In 1958 Couture Rent A Car was acquired and merged with The Hertz Corp. Smalley hired on with Hertz and moved his family to corporate headquarters in Chicago, Ill.