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Definition: DRIP Marketing. DRIP Marketing is a communication strategy in which messages to prospects and customers are send at regular intervals based on certain events or lead status. By this method prospects wonât feel overwhelmed with the messages and it will help nurture them until they become clients.
undifferentiated marketing. Undifferentiated marketing is a strategy in which market segments differences are ignored and one product or service is offered to the entire market. Further discussion on undifferentiated marketing: After a segmentation analysis is conducted and available market opportunities are revealed, the marketer enters the next phase of the marketing process, which involves the following two steps: 1  how many market segments should be entered. 2  which segments offer the most potential for the product or company.