This map reveals the Babylonian Empire in 580 BC under its greatest ruler Nebuchadnezzar II. The kings of the Neo-Babylonian Empire were Nabu-apla-usur, Nabu-kudurri-usur II (Nebuchadnezzar II), Amel-Marduk, Neriglissar, Laba i-Marduk, Nabonidus.
While still behind desktop ad spending for now, mobile ad spend is projected to surpass desktop ad spend by the end of 2016, when it is expected to balloon to $40.5 billion. By 2019 mobile ad spend should reach $65.87 billion when it will make up 72% of total digital advertising spend.
Ad spending on apps of all kinds â both mobile and desktop â is growing. Most industry analysts choose to measure only mobile app spending though, as most apps are created for the mobile and smartphone space. Mobile advertising revenue increased nearly 1.5X in 2011, to top out at $1.6 billion for the year. The future of app monetization clearly lies in ad-supported model.