Colorado benefits from skiing, drawing tourists from around the world in a way that Washington does not. Also, Colorado isn't surrounded by states with a lot of medical marijuana, and it's closer to the Midwest, South and Northeast. All of this has driven prices down in Washington for farmers like Lauerman. In the early days, we were able to get, like, $1,700 to $2,200 a pound, wholesale. Now it's like $700, $800 a pound, he said.
Keep in mind, these rates are based on agencies that are members of the 4A's, which are typically larger agencies. In contrast, the rates in smaller markets are typically more in the $100-$200 per hour range. Also, smaller projects typically go to the younger team members who bill at a proportionately lower rate.
As a benchmark, in our experience, these fees tend to be between $65-$300 per hour. This can vary greatly depending on their resume, overhead and demand. For your average marketing consultant, fees are most commonly in the $100-$175 per hour range. This can often cause sticker shock to those that are comparing it to the salary of an employee that might be closer to $30 an hour. What you must do is consider all the things that go into a project.