Psychology Glossary. Self-Reference Effect. The Self-Reference Effect is a phenomenon of memory that causes an individual to encode information differently depending on the degree of personal involvement in the sequence of events being encoded. Research has shown that the greater the person's involvement, the greater the level and accuracy of recall.
Users can now subscribe to Prime Video for $8.99 a month or all of Prime for $10.99 a month. Amazon Prime is going monthly and taking even more direct aim at Netflix. Users can now subscribe to Prime Video for $8.99 a month or all of Prime for $10.99 a month. Amazon Prime is going monthly and taking even more direct aim at Netflix. 1  On Sunday night the online retailer is turning on a monthly subscription option for its bundle of Prime services, like free shipping, a music library, and a growing collection of original TV shows and movies.
In the US, subscribers can now choose to pay monthly for the service too. Hopefully, a similar scheme will also be introduced to the UK. US Amazon Prime members can now opt to pay $10.99 a month for the service. Previously, the only choice was to pay $100 annually. Naturally, paying monthly will be more than $32 a year extra, but it enables members to spread the cost. What's more, they can cancel at any time, so aren't committed to a 12-month contract.