Psychology Glossary. Self-Reference Effect. The Self-Reference Effect is a phenomenon of memory that causes an individual to encode information differently depending on the degree of personal involvement in the sequence of events being encoded. Research has shown that the greater the person's involvement, the greater the level and accuracy of recall.
Users can now subscribe to Prime Video for $8.99 a month or all of Prime for $10.99 a month. Amazon Prime is going monthly and taking even more direct aim at Netflix. Users can now subscribe to Prime Video for $8.99 a month or all of Prime for $10.99 a month. Amazon Prime is going monthly and taking even more direct aim at Netflix. 1  On Sunday night the online retailer is turning on a monthly subscription option for its bundle of Prime services, like free shipping, a music library, and a growing collection of original TV shows and movies.
Despite the appearance of a relatively large lump sum, that $99 per year comes to $8.25 per month. On a per-monthly basis, Amazon Prime is only 25Â¢ more than Hulu Plus ($7.99 per month) and 75Â¢ cheaper than Netflix NFLX Standard ($8.99 per month).mazon can increase its Prime membership by simply offering to pay for Prime services on a monthly basis. $8.25 per month is a much easier expense to handle than shelling out $99 upfront.