Colorado benefits from skiing, drawing tourists from around the world in a way that Washington does not. Also, Colorado isn't surrounded by states with a lot of medical marijuana, and it's closer to the Midwest, South and Northeast. All of this has driven prices down in Washington for farmers like Lauerman. In the early days, we were able to get, like, $1,700 to $2,200 a pound, wholesale. Now it's like $700, $800 a pound, he said.
Keep in mind, these rates are based on agencies that are members of the 4A's, which are typically larger agencies. In contrast, the rates in smaller markets are typically more in the $100-$200 per hour range. Also, smaller projects typically go to the younger team members who bill at a proportionately lower rate.
Rates vary depending on the time of day and year as well as your location. If your target market is most likely to see your ad during the local news at noon, you may pay anywhere from $200 to $1,500 for a 30-second spot during that time, says Entrepreneur.Commercials that run between the prime viewing hours between 6 to 7 p.m. cost the most.ational commercials produced by an advertising agency cost far more, averaging $342,000 for a 30-second spot in 2008, according to the American Association of Advertising Agencies.