Surplus causes disequilibrium in the supply and demand of a product. This imbalance means that the product cannot flow through the market efficiently. However, the cycle of surplus and shortage has a way of balancing itself out.
Environmental scanning is the term used to describe the acquisition and use of information gleaned from sources external to your company. Scanning can be thought of as a form of early-warning radar that lets managers look into the future.
Within this process, employees and executives gather, analyze and share information for tactical and/or strategic purposes. Environmental scanning requires members of an organization to look externally and identify prominent lessons, trends, opportunities or threats that can adversely affect the company.