Surplus causes disequilibrium in the supply and demand of a product. This imbalance means that the product cannot flow through the market efficiently. However, the cycle of surplus and shortage has a way of balancing itself out.
Environmental scanning is the term used to describe the acquisition and use of information gleaned from sources external to your company. Scanning can be thought of as a form of early-warning radar that lets managers look into the future.
Your posts are moderated. Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively, marketers must engage in the scanning and analysis of the environment. Environment scanning is a process of collecting information about the forces in the marketing environment. Scanning involves observation, perusal of secondary sources of information such as business and the trade journals and magazines and government publications, reports and marketing research efforts.