The first commercial deodorant, Mum, was introduced and patented in the late nineteenth century by an inventor in Philadelphia, Pennsylvania, Edna Murphey. The product was briefly withdrawn from the market in the U.S., but is currently available at U.S. retailers under the brand Ban.
Not to be confused with Behavioralism. Behaviorism (or behaviourism) is an approach to psychology that focuses on an individual's behavior. It combines elements of philosophy, methodology, and psychological theory.
The Sociocultural Perspective Defined. Psychologists use many different approaches that work together to understand and explain human behavior. The sociocultural perspective is one approach to understanding why humans behave the way they do.The sociocultural perspective seeks to understand human behavior and personality development by examining the rules of the social groups and subgroups in which the individual is a member.he level of individualism versus collectivism in a group can shape how people in the group define themselves. While there are many approaches psychologists use to understand behavior, the sociocultural perspective is most useful for understanding how one's groups or subgroups can influence attitudes and actions.