Jameson also wrote about the waning of affect that he claimed characterised postmodern subjectivity. Artists don't cut off their ears these days, more's the pity. As if to prove Jameson's point, in 1989, Jeff Koons put up a poster to advertise his exhibition at New York's Whitney Museum.
Direct-to-consumer advertising. Direct-to-consumer advertising (DTC advertising) usually refers to the marketing of pharmaceutical products but also applies to the direct marketing of medical devices, consumer diagnostics and sometimes financial services. This form of advertising is directed toward patients, rather than healthcare professionals.
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