The first commercial deodorant, Mum, was introduced and patented in the late nineteenth century by an inventor in Philadelphia, Pennsylvania, Edna Murphey. The product was briefly withdrawn from the market in the U.S., but is currently available at U.S. retailers under the brand Ban.
Not to be confused with Behavioralism. Behaviorism (or behaviourism) is an approach to psychology that focuses on an individual's behavior. It combines elements of philosophy, methodology, and psychological theory.
Behaviorism is the philosophical position that says that psychology, to be a science, must focus its attentions on what is observable -- the environment and behavior -- rather than what is only available to the individual -- perceptions, thoughts, images, feelings....