Pin It. View Slideshow Â»Â». Fun in the sun! Celebrity trainer Jillian Michaels and her partner Heidi Rhoades hit the beach with their two children â daughter Lukensia, 3, and 18-month-old son Phoenix â in Miami, Florida on Tuesday (November 12).
Elasticity is the ratio of the % change in quantity to the % change in price. So if the two are identical, than it is said to be unitary elastic. If quantity changes more than price, then it is said to be elastic. If the quantity changes less than price, then it is said to be inelastic.
1 When the price is $20, the elasticity of demand is -.25. Therefore, a one percent increase in price will result in a .25 percent decrease in quantity demanded. This wine is relatively inelastic when the price is $20.  When the price is $50, the elasticity of demand is -1. Therefore, a one percent increase in price will result in a 1 percent decrease in quantity demanded. At $50, the wine is at the price point where it is unitary elastic.