The first commercial deodorant, Mum, was introduced and patented in the late nineteenth century by an inventor in Philadelphia, Pennsylvania, Edna Murphey. The product was briefly withdrawn from the market in the U.S., but is currently available at U.S. retailers under the brand Ban.
Not to be confused with Behavioralism. Behaviorism (or behaviourism) is an approach to psychology that focuses on an individual's behavior. It combines elements of philosophy, methodology, and psychological theory.
Behaviorism is a theoretical approach in psychology that emphasizes the study of behavior â that is, the outwardly observable reactions to a stimulus of an organism, whether animal or human â rather than the content of the mind or the physiological correlates of behavior.