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Creating an image. The most basic function of the campaign poster is to present an idealized image of the candidate, Eubanks said. This 1888 poster of Grover Cleveland, printed for the Democratic National Convention, sought to overcome negative publicity from the discovery of his illegitimate child.
A typical brochure. A brochure is an informative paper document (often also used for advertising), that can be folded into a template, pamphlet or leaflet. Brochures are advertising pieces mainly used to introduce a company or organization and inform about products or services to a target audience.