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Creating an image. The most basic function of the campaign poster is to present an idealized image of the candidate, Eubanks said. This 1888 poster of Grover Cleveland, printed for the Democratic National Convention, sought to overcome negative publicity from the discovery of his illegitimate child.
The medium (or ânormalâ) posters measure 18 x 24â. This poster size is used in movie star / sports athlete posters. To use it for advertising, the graphics need to hold center stage. The text should be limited to a single header or headline. You can add a bit of text under the header.