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Creating an image. The most basic function of the campaign poster is to present an idealized image of the candidate, Eubanks said. This 1888 poster of Grover Cleveland, printed for the Democratic National Convention, sought to overcome negative publicity from the discovery of his illegitimate child.
Banner advertising refers to the use of a rectangular graphic display that stretches across the top, bottom or sides of a website. Banner advertising refers to the use of a rectangular graphic display that stretches across the top, bottom or sides of a website. The former type of banner advertisement is called a leaderboard, while the latter is called a skyscraper and is positions on a web page's sidebars. Banner ads are image-based rather than text-based and are a popular form of online advertising. The purpose of banner advertising is to promote a brand and/or to get visitors from the host website to go to the advertiser's website. Breaking Down 'Banner Advertising'