The first commercial deodorant, Mum, was introduced and patented in the late nineteenth century by an inventor in Philadelphia, Pennsylvania, Edna Murphey. The product was briefly withdrawn from the market in the U.S., but is currently available at U.S. retailers under the brand Ban.
Not to be confused with Behavioralism. Behaviorism (or behaviourism) is an approach to psychology that focuses on an individual's behavior. It combines elements of philosophy, methodology, and psychological theory.
The structuralist perspective in the social sciences is an holistic theoretical paradigm based on the Gestalt psychology principle that human behavior and experience are essentially structural in nature, that is, that they consist of individual units that researchers can isolate and study alone in order to gain a greater understanding of the whole.