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Behold, the pros and cons of TV apps and media streamers. First, some terminology. A smart TV is one with built-in apps for services like Netflix. Often they have web browsers, games, and other timesinks. A media streamer is something like Roku, Apple TV, Chromecast, Amazon Fire TV, and so on.They are solely for the purpose of streaming content from the Internet or local network to your TV. On a basic level, smart TV features and media streamers do the same thing (stream content), but how well they do it varies a lot.ehold, the pros and cons of TV apps and media streamers. First, some terminology. A smart TV is one with built-in apps for services like Netflix. Often they have web browsers, games, and other timesinks. A media streamer is something like Roku, Apple TV, Chromecast, Amazon Fire TV, and so on.
âEvery year about this time, the Amazon box comes up that theyâre about to launch. And the new Apple TV is about to launch â¦ Weâve been competing with Apple TV for six years now, and every year, weâve grown,â Wood told Kafka. âWeâre in the TV platform business. Our goal is to be the operating system for TV.â. Roku will take a step closer to Woodâs vision of providing the software underpinnings of your future TV set this fall, when two Chinese manufacturers, TCL and Hisense, release the first sets running Roku software.