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product development is that of a highly dispersed process that capitalizes on the skills and insights of people and organizations spread throughout the entire world. However, the benefits of dispersion come at a cost.
new-product-development-process 1. NEW PRODUCT AND NEWPRODUCT DEVELOPMENT PROCESS 2. What is a new product ?â¢ A product that opens an entirely new marketâ¢ A product that adopts or replaces an existing productâ¢ A product that significantly broadens the market for an existing productâ¢ An old product introduced in a new marketâ¢ An old product packaged in a different wayâ¢ An old product marketed in a different way 3.