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product development is that of a highly dispersed process that capitalizes on the skills and insights of people and organizations spread throughout the entire world. However, the benefits of dispersion come at a cost.
Technically, the development stage is the incubation stage of a brand's product life cycle, according to the article titled The Product Life Cycle at netmba.com.The development stage is where the product concept is conceived, developed, branded and even tested before being introduced to the market.echnically, the development stage is the incubation stage of a brand's product life cycle, according to the article titled The Product Life Cycle at netmba.com.