1 An example of plain is using basic language to describe something. 2  An example of plain is unflavored yogurt. 3  An example of plain is a woman without make-up.
Cognitive Dissonance Definition. Cognitive dissonance occurs when tension arises between a person's attitudes or beliefs and a decision that contradicts those pre-existing modes of thinking. The psychological phenomenon also occurs when a person chooses between two equally attractive or equally unappealing options. According to the Business Dictionary's website, the most common example of cognitive dissonance in the business world is the occurrence of buyer's remorse..
The measure of cognitive-dissonance, in conjunction with other measures, will give indications as to: 1  The amount of miscomprehension of the domain in an individual (which we compare to a measure of the entropy in ideas). 2  Learning knowledge as isolated fragments can lead to a poor comprehension of that knowledge.