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* A snapstreak is exactly what its name suggests. You and a friend have been on a streak sending Snaps for some time now. * The streak is usually counted in days. As long as you and your friend keep sending each other snaps everyday, your streak continues to burn on.
99% of the time they aren't texting you back because they just don't care. It can be extremely frustrating and depressing when someone doesn't reply to your texts (or takes a long time to reply). It is an indication that the person you are texting lacks interest in you.