1 An example of plain is using basic language to describe something. 2  An example of plain is unflavored yogurt. 3  An example of plain is a woman without make-up.
Cognitive Dissonance Definition. Cognitive dissonance occurs when tension arises between a person's attitudes or beliefs and a decision that contradicts those pre-existing modes of thinking. The psychological phenomenon also occurs when a person chooses between two equally attractive or equally unappealing options. According to the Business Dictionary's website, the most common example of cognitive dissonance in the business world is the occurrence of buyer's remorse..
Sabine Keller. Executive Summary Cognitive dissonance was examined at the Eden Project utilising the media coverage, an interview with the director of marketing and three individual visits to the site itself. The research took a qualitative approach encompassing observational, interview and participatory techniques.