1 An example of plain is using basic language to describe something. 2  An example of plain is unflavored yogurt. 3  An example of plain is a woman without make-up.
Cognitive Dissonance Definition. Cognitive dissonance occurs when tension arises between a person's attitudes or beliefs and a decision that contradicts those pre-existing modes of thinking. The psychological phenomenon also occurs when a person chooses between two equally attractive or equally unappealing options. According to the Business Dictionary's website, the most common example of cognitive dissonance in the business world is the occurrence of buyer's remorse..
1 The magnitude of the dissonance (or consonance) increases as the importance or value of the elements increases. 2  The total amount of dissonance that exists between two clusters of cognitive elements is a function of the weighted proportion of all linked relations between the two clusters that are dissonant.