1 An example of plain is using basic language to describe something. 2  An example of plain is unflavored yogurt. 3  An example of plain is a woman without make-up.
Cognitive Dissonance Definition. Cognitive dissonance occurs when tension arises between a person's attitudes or beliefs and a decision that contradicts those pre-existing modes of thinking. The psychological phenomenon also occurs when a person chooses between two equally attractive or equally unappealing options. According to the Business Dictionary's website, the most common example of cognitive dissonance in the business world is the occurrence of buyer's remorse..
In psychology , cognitive dissonance is the mental stress or discomfort experienced by an individual who holds two or more contradictory beliefs , ideas , or values at the same time ; performs an action that is contradictory to one or more beliefs , ideas , or values ; or is confronted by new information that conflicts with existing beliefs , ideas ...