1 An example of plain is using basic language to describe something. 2  An example of plain is unflavored yogurt. 3  An example of plain is a woman without make-up.
Cognitive Dissonance Definition. Cognitive dissonance occurs when tension arises between a person's attitudes or beliefs and a decision that contradicts those pre-existing modes of thinking. The psychological phenomenon also occurs when a person chooses between two equally attractive or equally unappealing options. According to the Business Dictionary's website, the most common example of cognitive dissonance in the business world is the occurrence of buyer's remorse..
The creation and establishment of psychological consistency allows the person afflicted with cognitive dissonance to lessen his or her mental stress by actions that reduce the magnitude of the dissonance, realised either by changing with, or by justifying against, or by being indifferent to the existential contradiction that is inducing the mental ...