Macroenvironmental elements are encompassing ; they include such concepts as demographics , economics , social and cultural factors , political and legal factors , technology and the natural environment ; microenvironmental forces are those that are distinct and individual , such as customers , producers , marketing intermediaries , public entities ...
It is manufactured by the American company Keurig Green Mountain, which is headquartered in Waterbury, Vermont. The main Keurig products are: K-Cup pods, which are single-serve coffee containers; other beverage pods; and the proprietary machines that brew the beverages in these pods.
Keurig currently manufactures some sustainable pods, and claims all versions will be recyclable by 2020. The brand has had a rough few months. The company's Keurig 2.0, which brews an entire cup of coffee, was supposed to be the next George Foreman grill. But many customers were furious that the machine used different K-Cups from the original.