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Air Jordan is a brand of shoes and athletic clothing designed, owned, and produced for Michael Jordan by Nike's Jordan Brand subsidiary.
Air Jordans are manufactured in China and reportedly cost Nike a bit more than $16 a pair. The Air Jordan 10s are listed on Amazon for $250 to $550 a pair, depending on the style and color. If that strikes you as a rather hellacious markup, welcome to the world of âluxuryâ goods, where the selling price is determined not by the cost of the goods, but by the status that buyers think they confer.