Macroenvironmental elements are encompassing ; they include such concepts as demographics , economics , social and cultural factors , political and legal factors , technology and the natural environment ; microenvironmental forces are those that are distinct and individual , such as customers , producers , marketing intermediaries , public entities ...
It is manufactured by the American company Keurig Green Mountain, which is headquartered in Waterbury, Vermont. The main Keurig products are: K-Cup pods, which are single-serve coffee containers; other beverage pods; and the proprietary machines that brew the beverages in these pods.
Keurig Brewed Coffee Is More Expensive Than Traditional Methods. Keurig coffeemakers cost more money to purchase upfront and to operate over their life. Initially, a Keurig 2.0 K350 brewer retails for $149.99 while a typical brew coffeemaker can be purchased for less than twenty dollars.