Macroenvironmental elements are encompassing ; they include such concepts as demographics , economics , social and cultural factors , political and legal factors , technology and the natural environment ; microenvironmental forces are those that are distinct and individual , such as customers , producers , marketing intermediaries , public entities ...
It is manufactured by the American company Keurig Green Mountain, which is headquartered in Waterbury, Vermont. The main Keurig products are: K-Cup pods, which are single-serve coffee containers; other beverage pods; and the proprietary machines that brew the beverages in these pods.
Under threat from Starbucks, Keurig fights to maintain relevancy with its new Vue system, an improved follow up to the company's popular K Cup single-cup coffee brewers. Under threat from Starbucks, Keurig fights to maintain relevancy with its new Vue system, an improved follow up to the company's popular K Cup single-cup coffee brewers. Skip to: Start of article Visually Open Nav.