Culture Bound Assumptions in Behavior Intention Models.] abstract - Many models of consumer behavior include fundamental assumptions which are rarely questioned.
PrEP is a course of HIV drugs taken by HIV negative people before sex to reduce the chance of getting HIV. Results in trials have been very successful, with PrEP significantly lowering the risk of becoming HIV positive and without major side effects.
I talked to dozens of LGBT health workers in the United States, as well as HIV-negative men on PrEP, and a clear picture emerged: Even though PrEP is the first proven new HIV prevention tool since the condom, and even though itâs FDA-approved and is widely covered by health plans, few gay men appear to be on it.