Macroenvironmental elements are encompassing ; they include such concepts as demographics , economics , social and cultural factors , political and legal factors , technology and the natural environment ; microenvironmental forces are those that are distinct and individual , such as customers , producers , marketing intermediaries , public entities ...
It is manufactured by the American company Keurig Green Mountain, which is headquartered in Waterbury, Vermont. The main Keurig products are: K-Cup pods, which are single-serve coffee containers; other beverage pods; and the proprietary machines that brew the beverages in these pods.
The Inventor Of Keurig K-Cups Is Feeling Pretty Guilty Right Now. If your morning routine involves popping a pod into your trusty Keurig coffeemaker, contemplate this: Not only are K-Cups destroying the environment, but the guy who invented them feels guilty about it. John Sylvan came up with the Keurig machine in the early 1990s and sold his share of the company in 1997.