Thatâs right, GEICO. Segmentation is the marketerâs Holy Grailâfind the group that needs what youâre selling and presto. Statistical analysis is ubiquitous now, identifying advantageous segments in every consumer sector. And Geico today is far better known for the cavemen and gecko in its ads than for targeting government employees. (Indeed as segmenting became more sophisticated Geico moved beyond its original mandate and now offers insurance to the general public in all 50 states.)
by ds_9395 Leave a Comment. A baby develops the ability to hear sounds at about 18 weeks into the pregnancy, according to MayoClinic.com. The uterus, though snug and warm, is not soundproof. In fact, your baby can hear â and respond to â a wide range of sounds, from those your body makes to sounds outside your womb.
At 16 weeks the unborn baby is particularly receptive to its motherâs voice. This is because the vibrations that travel through her body to the womb are stronger than noises coming from outside the womb. At 20 â 24 weeks, the unborn baby can recognise the deeper tones of its father's voice. Around 24 weeks. Babies develop preferences for music while in the womb. Fridman (2000)[ 3 ] found that the babiesâ heart rates increased and that they moved around in rhythm to the music.