Culture Bound Assumptions in Behavior Intention Models.] abstract - Many models of consumer behavior include fundamental assumptions which are rarely questioned.
Pre-exposure prophylaxis (PrEP) is a course of HIV drugs taken daily by HIV negative people most at risk of HIV to reduce their risk of HIV infection. Truvada is currently the only drug approved for use as PrEP. Truvada is a single pill that is a combination of two anti-HIV drugs, tenofovir and emtricitabine.
PrEP is not the right fit for everyone but may be useful for men, women, and transwomen who are at risk for HIV infection through sex and injecting drug use and okay with the idea of taking a daily pill to prevent HIV.