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Air Jordan is a brand of shoes and athletic clothing designed, owned, and produced for Michael Jordan by Nike's Jordan Brand subsidiary.
Jordan claimed he won't let Ewing forget the moment and said, Every time I see him that's the first thing I remind him of. BONUS: This is the photo shoot that the Air Jordan logo comes from. Michael Jordan initially wanted his brand to be Adidas, but as the company was going through succession problems, they wouldn't make Jordan an offer.