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Air Jordan is a brand of shoes and athletic clothing designed, owned, and produced for Michael Jordan by Nike's Jordan Brand subsidiary.
We always start with Michael, Tate Kuerbis, Nike senior footwear designer and lead designer on the Air Jordan XXXI, told us at company headquarters in May. So begins what's typically an 18-month process to create a new Air Jordan shoe: a meeting with Michael Jordan. This time, Jordan's directions were clear. The Air Jordan XXXI.