Macroenvironmental elements are encompassing ; they include such concepts as demographics , economics , social and cultural factors , political and legal factors , technology and the natural environment ; microenvironmental forces are those that are distinct and individual , such as customers , producers , marketing intermediaries , public entities ...
It is manufactured by the American company Keurig Green Mountain, which is headquartered in Waterbury, Vermont. The main Keurig products are: K-Cup pods, which are single-serve coffee containers; other beverage pods; and the proprietary machines that brew the beverages in these pods.
Keurig personal brewers dominate the single cup coffee maker market and may be the first machines youâll think of when youâre shopping for a personal brewer. At first glance the number of Keurig models available makes choosing one seem daunting, and hard to determine which Keurig is best for you.