Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design. A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design.
In most biological nomenclature, a scale (Greek Î»ÎµÏÎ¯Ï lepis, Latin squama) is a small rigid plate that grows out of an animal 's skin to provide protection.
Scales vary enormously in size, shape, structure, and extent, ranging from strong and rigid armour plates in fishes such as shrimpfishes and boxfishes, to microscopic or absent in fishes such as eels and anglerfishes. The morphology of a scale can be used to identify the species of fish it came from. Cartilaginous fishes (sharks and rays) are covered with placoid scales. Most bony fishes are covered with the cycloid scales of salmon and carp, or the ctenoid scales of perch, or the ganoid scales of sturgeons and gars. Some species are covered instead by scutes, and others have no outer covering on the skin.