Culture Bound Assumptions in Behavior Intention Models.] abstract - Many models of consumer behavior include fundamental assumptions which are rarely questioned.
PrEP is a course of HIV drugs taken by HIV negative people before sex to reduce the chance of getting HIV. Results in trials have been very successful, with PrEP significantly lowering the risk of becoming HIV positive and without major side effects.
PrEP stands for Pre-exposure prophylaxis. Prophylaxis means disease prevention. PrEP is a new HIV prevention option for HIV-negative individuals to reduce their risk of HIV infection. PrEP for HIV prevention is the use of antiretroviral medications (ARVs) by HIV-negative individuals to reduce risk.