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Viber has different rates for calls to landlines versus calls to mobile phones, unlike Skype, which allows for a slightly better or worse pricing depending on the country. Viber Out calls to U.S. landlines, for example, are free, while calls to a mobile device cost 1.9 cents per minute. Pricing for Skype pay-as-you-go credit is 2.3 cents per minuteâa common pricing structure for international Skype callingâto the U.S. for any phone number.
According to a Financial Times interview with Outbrainâs managing director in Europe, the network shares âabout halfâ of any revenue generated with partner sites. The cost per click paid is said to range from $0.15 to $0.30 while click rates are in the neighborhood of 0.50% to 0.75%.Using those (big) ranges, we can come up with some revenue estimates: 1  $0.15 CPC x 0.50% CTR x 50% revenue share = $0.37 per thousand pageviews to publishers.erformance data on Taboola is much harder to dig up; the company doesnât share the revenue splits it offers, and details on performance are sparse. But we have a few data points 1  : Serves up 1.5 billion recommendations daily, or about 45 billion monthly.