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While Thomas Jefferson did not invent or solely introduce macaroni and cheese to the U.S., he did serve it at the President&#039;s House. Imagine how much mac-n-cheese could be made from a cheese such as this! Sadly, the papers did not report on any macaroni-makers rising to the occasion.
August 14, 2010. Kraft has taken its Macaroni & Cheese Dinner brand in a number of directions over the years, some successful, some not. Kraft's Easy Mac Cups, renamed Macaroni & Cheese Dinner Cups, launched in 2006 recently surpassed $100 million in sales. Kraft Macaroni & Cheese Crackers, cheesy, salty, noodle-shaped crackers launched a year later, however, are no longer made. Kraft considers its Macaroni & Cheese one of the priority brands in its U.S. business, and recently launched an advertising campaign from agency Crispin Porter & Bogusky with the tagline, You know you love it.