Macroenvironmental elements are encompassing ; they include such concepts as demographics , economics , social and cultural factors , political and legal factors , technology and the natural environment ; microenvironmental forces are those that are distinct and individual , such as customers , producers , marketing intermediaries , public entities ...
It is manufactured by the American company Keurig Green Mountain, which is headquartered in Waterbury, Vermont. The main Keurig products are: K-Cup pods, which are single-serve coffee containers; other beverage pods; and the proprietary machines that brew the beverages in these pods.
The Coca-Cola Company and Green Mountain Coffee Roasters, Inc. announced today that the companies have signed a 10-year agreement to collaborate on the development and introduction of The Coca-Cola Companyâs global brand portfolio for use in GMCRâs forthcoming Keurig Cold at-home beverage system.