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Big data. Big data is a term for data sets that are so large or complex that traditional data processing application software is inadequate to deal with them. Big data challenges include capturing data, data storage, data analysis, search, sharing, transfer, visualization, querying, updating and information privacy.
Volume is the V most associated with big data because, well, volume can be big. What we're talking about here is quantities of data that reach almost incomprehensible proportions. Facebook, for example, stores photographs. That statement doesn't begin to boggle the mind until you start to realize that Facebook has more users than China has people.