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Air Jordan is a brand of shoes and athletic clothing designed, owned, and produced for Michael Jordan by Nike's Jordan Brand subsidiary.
The Air Jordan III, released in 1988, was the first Air Jordan shoe to feature the Jumpman logo, replacing the Wings logo, which had been a feature of the Air Jordans I and II. In 1993-94, Nike ran a series of Air Jordan commercials pairing Michael Jordan with Warner Brothers ' owned Bugs Bunny.he Air Jordan III, released in 1988, was the first Air Jordan shoe to feature the Jumpman logo, replacing the Wings logo, which had been a feature of the Air Jordans I and II. In 1993-94, Nike ran a series of Air Jordan commercials pairing Michael Jordan with Warner Brothers ' owned Bugs Bunny.