Culture Bound Assumptions in Behavior Intention Models.] abstract - Many models of consumer behavior include fundamental assumptions which are rarely questioned.
PrEP is a course of HIV drugs taken by HIV negative people before sex to reduce the chance of getting HIV. Results in trials have been very successful, with PrEP significantly lowering the risk of becoming HIV positive and without major side effects.
Since he started taking daily Truvada, or PrEP (pre-exposure prophylaxis), as the regimen is called, Dr. John has remained HIV-negative and has experienced no side effects from the drug. âMy sex life has been much less anxiety-provoking,â he says. âNow if I donât use a condom, I feel like thereâs a safety net.â.