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Air Jordan is a brand of shoes and athletic clothing designed, owned, and produced for Michael Jordan by Nike's Jordan Brand subsidiary.
Research the known colorways for a type of Jordans. Go to Footlocker.com or Nikeâs own site to find the authentic colorways. 1  Colorways are a color combination that is updated with each new style of shoe.2  Occasionally there are special edition colorways. 3  If a site sells a colorway that is not listed on any direct Nike supplier site, it is a counterfeit product.ir Jordans are a brand of athletic shoes produced by a partnership between Michael Jordan and Nike. They are frequently counterfeited in foreign factories because of their popularity. Before you purchase a pair, go through this list to tell if the Air Jordans are fake.