Culture Bound Assumptions in Behavior Intention Models.] abstract - Many models of consumer behavior include fundamental assumptions which are rarely questioned.
PrEP is a course of HIV drugs taken by HIV negative people before sex to reduce the chance of getting HIV. Results in trials have been very successful, with PrEP significantly lowering the risk of becoming HIV positive and without major side effects.
This FOA helps address the need to advance National HIV/AIDS Strategy goals related to identifying people with HIV, linking and re-engaging them in care (US NHAS 2010), and to advance HIV prevention through use of Pre-Exposure and Post-Exposure Prophylaxis (PrEP and PEP).