Thatâs right, GEICO. Segmentation is the marketerâs Holy Grailâfind the group that needs what youâre selling and presto. Statistical analysis is ubiquitous now, identifying advantageous segments in every consumer sector. And Geico today is far better known for the cavemen and gecko in its ads than for targeting government employees. (Indeed as segmenting became more sophisticated Geico moved beyond its original mandate and now offers insurance to the general public in all 50 states.)
by ds_9395 Leave a Comment. A baby develops the ability to hear sounds at about 18 weeks into the pregnancy, according to MayoClinic.com. The uterus, though snug and warm, is not soundproof. In fact, your baby can hear â and respond to â a wide range of sounds, from those your body makes to sounds outside your womb.
Perhaps the most significant one a baby hears in utero is his mother's voice. Around the seventh and eighth month, a fetus's heart rate slows down slightly whenever his mother is speaking, indicating that mom's voice has a calming effect. By the time they're born, babies can actually recognize their mother's voice. In one study, doctors gave day-old infants pacifiers that were connected to tape recorders. Depending on the babies' sucking patterns, the pacifiers either turned on a tape of their mother's voice or that of an unfamiliar woman's voice.