Macroenvironmental elements are encompassing ; they include such concepts as demographics , economics , social and cultural factors , political and legal factors , technology and the natural environment ; microenvironmental forces are those that are distinct and individual , such as customers , producers , marketing intermediaries , public entities ...
It is manufactured by the American company Keurig Green Mountain, which is headquartered in Waterbury, Vermont. The main Keurig products are: K-Cup pods, which are single-serve coffee containers; other beverage pods; and the proprietary machines that brew the beverages in these pods.
Keurig provides gourmet coffee drinkers with the perfect cup, day in and day out. With Keurig, coffee is always served fresh, just like a gourmet coffee house. Thanks to their patented K-Cup technology, your favorite beverage can be brewed one cup at a time and in less than a minute. All without having to grind beans, measure coffee, handle filters, or clean up. Shop our assortment of Keurig brewing systems today.